<![CDATA[The Gym Member Machine Podcast]]>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

 

In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

 

Here’s what that actually means:

 

• Offer design that makes sense for you and your model

• Customized, multi-platform paid ad campaigns

• World-class gym websites and landing pages that convert

• Time-saving sales and automation systems

• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine clients

 

Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

 

Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call at https://gymmembermachine.com

 

Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

 

If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

 

Either way, we're rooting for ya 💪

]]>gymmembermachine.comRiverside.fm (https://riverside.com)Fri, 24 Apr 2026 13:05:48 GMTWed, 18 Feb 2026 21:22:08 GMT60Gym Member Machine<p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p> </p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p> </p><p>Here’s what that actually means:</p><p> </p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine clients</p><p> </p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p> </p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call at <a rel="noopener noreferrer nofollow" href="https://gymmembermachine.com" target="_blank">https://gymmembermachine.com</a></p><p> </p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p> </p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p> </p><p>Either way, we're rooting for ya 💪</p>episodicGym Member Machinehelp@gymmembermachine.comyes<![CDATA[Forget the "5 Whys" … this gym sales tool actually converts cold leads into lifers]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS

    0:00 - The one sales tool GR would keep
    0:31 - Why this technique drove gym growth
    2:01 - Origins of this method
    3:04 - Why "5 Whys" falls flat
    5:26 - Setting up the game with speed
    6:37 - The core question framework
    7:26 - Live script demo
    9:07 - Walking through the layers
    11:42 - Hitting the fork in the road
    12:16 - The turning point: "Who benefits most?"
    13:08 - Using kids' names to deepen motivation
    15:35 - Which client to focus on
    18:00 - Why genuine care matters
    21:10 - Practical tips for guiding clients

    ]]>    9b3f3830-a1cc-4f12-93dc-f58d75b3e41aFri, 24 Apr 2026 10:03:14 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank"><b>FREE Profitable Gym Pricing Worksheet</b></a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪</p><p></p><p>TIMESTAMPS</p><p>0:00 - The one sales tool GR would keep<br />0:31 - Why this technique drove gym growth<br />2:01 - Origins of this method<br />3:04 - Why "5 Whys" falls flat<br />5:26 - Setting up the game with speed<br />6:37 - The core question framework<br />7:26 - Live script demo<br />9:07 - Walking through the layers<br />11:42 - Hitting the fork in the road<br />12:16 - The turning point: "Who benefits most?"<br />13:08 - Using kids' names to deepen motivation<br />15:35 - Which client to focus on<br />18:00 - Why genuine care matters<br />21:10 - Practical tips for guiding clients</p>yes00:25:26Forget the "5 Whys" … this gym sales tool actually converts cold leads into lifersfull    <![CDATA[5 gym sales questions that crush objections before they start]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS
    0:00 Intro: The Sales Exit Doors Concept
    0:42 Why Solve Objections Before They Start
    2:48 Good Sales = Good Coaching
    4:53 The Exit Doors Analogy Explained
    7:42 Question 1: The Dan Sullivan Goal Question
    12:42 Question 2: Uncovering Past Attempts & Pain
    14:10 Question 3: Closing the Urgency Door
    17:44 Question 4: The Spouse Question (Done Right)
    20:43 Question 5: Why Not Do It On Your Own?
    23:56 Handling Price After Closing Other Doors
    24:55 The Universal Sales Equation: Value + Certainty
    28:40 Recap & Final Thoughts

    ]]>    2b6c909d-fbb9-40c9-98a2-6413e16fd9fcFri, 17 Apr 2026 10:56:50 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank"><b>FREE Profitable Gym Pricing Worksheet</b></a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS<br />0:00 Intro: The Sales Exit Doors Concept<br />0:42 Why Solve Objections Before They Start<br />2:48 Good Sales = Good Coaching<br />4:53 The Exit Doors Analogy Explained<br />7:42 Question 1: The Dan Sullivan Goal Question<br />12:42 Question 2: Uncovering Past Attempts &amp; Pain<br />14:10 Question 3: Closing the Urgency Door<br />17:44 Question 4: The Spouse Question (Done Right)<br />20:43 Question 5: Why Not Do It On Your Own?<br />23:56 Handling Price After Closing Other Doors<br />24:55 The Universal Sales Equation: Value + Certainty<br />28:40 Recap &amp; Final Thoughts</p>yes00:29:325 gym sales questions that crush objections before they startfull    <![CDATA[These team members rot your gym from the inside out]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS
    (0:00) Intro
    (0:37) Why we're talking about leadership and culture today
    (1:50) Early detection of team issues is everything
    (2:35) The CPC framework
    (6:11) Examples of each bucket
    (7:31) Create clarity around what winning looks like
    (8:57) The toxic performer problem
    (11:15) Evaluating team members against your core values
    (13:11) Gladiator judgment
    (14:57) If you don't have core values, here's your sign
    (16:07) Feedback tip 1A: proximity to the action
    (16:45) The dog analogy
    (18:37) Positive feedback moves the needle
    (20:27) Feedback tip 1B: Radical Candor and challenging directly
    (22:00) Ruinous empathy
    (23:05) Shame on you as a leader
    (24:25) When feedback doesn't work
    (24:39) Quarterly one-on-ones aren't enough
    (25:25) Instant termination situations vs. progressive conversations
    (26:03) PIPs, PEPs, and performance elevation plans
    (27:42) PIPs don't have to be a death sentence
    (30:07) The honeymoon phase test
    (31:28) When people show you who they are, believe them
    (34:24) The pattern
    (35:08) Why keeping C players is the fastest way to lose your A players
    (37:32) It's never comfortable to make the call
    (38:15) Even Leila Hormozi cries after firing someone
    (39:06) Six months from now you'll be glad you did it

    ]]>    88a6040a-8378-4a6e-90af-f6e019eddb76Fri, 10 Apr 2026 10:53:55 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank"><b>FREE Profitable Gym Pricing Worksheet</b></a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS<br />(0:00) Intro<br />(0:37) Why we're talking about leadership and culture today<br />(1:50) Early detection of team issues is everything<br />(2:35) The CPC framework<br />(6:11) Examples of each bucket<br />(7:31) Create clarity around what winning looks like<br />(8:57) The toxic performer problem<br />(11:15) Evaluating team members against your core values<br />(13:11) Gladiator judgment<br />(14:57) If you don't have core values, here's your sign<br />(16:07) Feedback tip 1A: proximity to the action<br />(16:45) The dog analogy<br />(18:37) Positive feedback moves the needle <br />(20:27) Feedback tip 1B: Radical Candor and challenging directly<br />(22:00) Ruinous empathy<br />(23:05) Shame on you as a leader<br />(24:25) When feedback doesn't work<br />(24:39) Quarterly one-on-ones aren't enough<br />(25:25) Instant termination situations vs. progressive conversations<br />(26:03) PIPs, PEPs, and performance elevation plans<br />(27:42) PIPs don't have to be a death sentence<br />(30:07) The honeymoon phase test<br />(31:28) When people show you who they are, believe them<br />(34:24) The pattern<br />(35:08) Why keeping C players is the fastest way to lose your A players<br />(37:32) It's never comfortable to make the call<br />(38:15) Even Leila Hormozi cries after firing someone<br />(39:06) Six months from now you'll be glad you did it</p>yes00:41:48These team members rot your gym from the inside outfull    <![CDATA[5 ways to grow your gym when you're completely broke]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS
    (0:00) Intro
    (0:48) Helping the struggling gym owner
    (1:54) Who this episode is for
    (3:24) All progress starts with the truth
    (4:20) Your product may not be what you think it is
    (4:42) Do you actually want to own a business?
    (7:04) The rocket ship analogy
    (8:42) The burned out gym owner who's been stuck for years
    (10:06) Ego is the enemy of progress
    (10:34) Nothing changes if nothing changes
    (11:27) If you're not getting referrals, you're probably not that good yet
    (13:29) Look at your gym through Karen's eyes
    (15:18) Are people having fun?
    (16:02) Mining canceled members for real feedback
    (18:22) What feedback reveals that you'd never catch
    (20:05) Are you first date ready?
    (21:00) Three fuel sources
    (22:14) Harness the power of free
    (26:03) Free does not equal tire kicker
    (30:35) Choose your hard
    (30:55) Leveraging past clients and current clients for referrals
    (32:22) The referral script: compliment, ask for advice, request
    (39:40) Your clients aren't NLP experts
    (42:10) The Five Ways to Win internal/external challenge
    (48:57) Does it have to be weight loss?
    (54:23) Giveaway strategy with a constellation prize
    (56:26) Fake weights at community events
    (57:59) Final encouragement for the struggling gym owner

    ]]>    71f4be16-5667-4ade-b15d-93ada2e7ec26Fri, 03 Apr 2026 00:39:03 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank"><b>FREE Profitable Gym Pricing Worksheet</b></a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS<br />(0:00) Intro<br />(0:48) Helping the struggling gym owner<br />(1:54) Who this episode is for<br />(3:24) All progress starts with the truth<br />(4:20) Your product may not be what you think it is<br />(4:42) Do you actually want to own a business?<br />(7:04) The rocket ship analogy<br />(8:42) The burned out gym owner who's been stuck for years<br />(10:06) Ego is the enemy of progress<br />(10:34) Nothing changes if nothing changes<br />(11:27) If you're not getting referrals, you're probably not that good yet<br />(13:29) Look at your gym through Karen's eyes<br />(15:18) Are people having fun?<br />(16:02) Mining canceled members for real feedback<br />(18:22) What feedback reveals that you'd never catch<br />(20:05) Are you first date ready?<br />(21:00) Three fuel sources<br />(22:14) Harness the power of free<br />(26:03) Free does not equal tire kicker<br />(30:35) Choose your hard<br />(30:55) Leveraging past clients and current clients for referrals<br />(32:22) The referral script: compliment, ask for advice, request<br />(39:40) Your clients aren't NLP experts<br />(42:10) The Five Ways to Win internal/external challenge<br />(48:57) Does it have to be weight loss?<br />(54:23) Giveaway strategy with a constellation prize<br />(56:26) Fake weights at community events<br />(57:59) Final encouragement for the struggling gym owner</p>yes00:59:245 ways to grow your gym when you're completely brokefull    <![CDATA[908 Personal Training Clients Out of a Wedding Tent? The #1 Single-Location Training Gym on Earth]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS
    (0:00) Intro
    (0:29) Meet James Pratt, owner of Pratt Personal Training
    (1:33) 908 members, one location
    (3:33) The origin story
    (5:44) Pivoting from athletes to adults
    (7:01) Realizing sales and marketing could accelerate growth
    (8:13) Five years of being product centric before paid ads
    (10:31) How the first few hundred members came from referrals
    (11:52) What made the original staff stone cold killers
    (15:45) No motivational speeches, just leading by example
    (17:37) Systematizing the referral ask
    (20:37) The power of free trials
    (24:15) The Netflix Close explained
    (25:11) 83% of trial members convert to paid
    (28:15) Does the carpet match the drapes?
    (30:13) They're a member from the first phone call
    (31:45) What "product focused" actually means
    (36:56) Secret shoppers = 700 per quarter
    (40:31) Team structure and managing through managers
    (47:28) Expansion plans and five signed LOIs
    (51:00) From "word of mouth" to paid ads
    (55:07) Why hiring an agency is worth it even if results got worse
    (59:53) Market to people who think the gym isn't for them
    (1:05:17) Hot takes on where the industry is going
    (1:06:34) People don't care about results
    (1:07:06) Sell the plane flight, not the destination HOT TAKE
    (1:13:14) Wrap up

    ]]>    613c1838-f853-42e1-97cb-3904c1453e87Fri, 27 Mar 2026 11:05:00 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank"><b>FREE Profitable Gym Pricing Worksheet</b></a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS<br />(0:00) Intro<br />(0:29) Meet James Pratt, owner of Pratt Personal Training<br />(1:33) 908 members, one location<br />(3:33) The origin story<br />(5:44) Pivoting from athletes to adults<br />(7:01) Realizing sales and marketing could accelerate growth<br />(8:13) Five years of being product centric before paid ads<br />(10:31) How the first few hundred members came from referrals<br />(11:52) What made the original staff stone cold killers<br />(15:45) No motivational speeches, just leading by example<br />(17:37) Systematizing the referral ask<br />(20:37) The power of free trials<br />(24:15) The Netflix Close explained<br />(25:11) 83% of trial members convert to paid<br />(28:15) Does the carpet match the drapes?<br />(30:13) They're a member from the first phone call<br />(31:45) What "product focused" actually means<br />(36:56) Secret shoppers = 700 per quarter<br />(40:31) Team structure and managing through managers<br />(47:28) Expansion plans and five signed LOIs<br />(51:00) From "word of mouth" to paid ads<br />(55:07) Why hiring an agency is worth it even if results got worse<br />(59:53) Market to people who think the gym isn't for them<br />(1:05:17) Hot takes on where the industry is going<br />(1:06:34) People don't care about results<br />(1:07:06) Sell the plane flight, not the destination HOT TAKE<br />(1:13:14) Wrap up</p>yes01:13:42908 Personal Training Clients Out of a Wedding Tent? The #1 Single-Location Training Gym on Earthfull    <![CDATA[The real cost of bringing your gym's ads "in-house"]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS
    (0:00) Intro
    (0:56) Who is this episode for?
    (2:31) What role are you actually hiring for?
    (3:00) Why media buyers are expensive and hard to find
    (3:52) Training your marketing manager to run ads
    (5:31) The unicorn problem
    (6:15) Best media buyers vs. best copywriters
    (6:49) Ads are fatiguing faster than ever
    (7:40) One person can't do it all
    (8:00) Who handles your CRM and integrations?
    (9:47) Behind the scenes at GMM
    (10:53) What about hiring someone offshore?
    (12:25) AI copy isn't the answer
    (13:51) Easy markets vs. competitive markets
    (14:26) Offshore still leaves gaps
    (15:54) Integration emergencies you never see
    (16:45) You end up spending more for worse results
    (17:05) What about hiring someone in the US?
    (17:25) US media buyer costs
    (18:15) Local gym experience is rare
    (19:04) Meta doesn't care about your ad spend
    (20:18) You still need someone for automations
    (21:08) Hiring a VA for automations
    (22:15) Placement agencies for media buyers
    (24:25) The franchise argument
    (26:41) Employee turnover kills the plan
    (29:33) The evidence is there, go try it
    (33:17) Free 30-day trial plug
    (34:48) Focus on what you're uniquely great at
    (37:35) Wrapping up
    (37:52) We underestimate the true cost
    (39:00) The Orangetheory argument

    ]]>    237c3e9c-ffe4-4506-914c-eedc3934d0faFri, 20 Mar 2026 13:48:09 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank"><b>FREE Profitable Gym Pricing Worksheet</b></a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS<br />(0:00) Intro<br />(0:56) Who is this episode for?<br />(2:31) What role are you actually hiring for?<br />(3:00) Why media buyers are expensive and hard to find<br />(3:52) Training your marketing manager to run ads<br />(5:31) The unicorn problem<br />(6:15) Best media buyers vs. best copywriters<br />(6:49) Ads are fatiguing faster than ever<br />(7:40) One person can't do it all<br />(8:00) Who handles your CRM and integrations?<br />(9:47) Behind the scenes at GMM<br />(10:53) What about hiring someone offshore?<br />(12:25) AI copy isn't the answer<br />(13:51) Easy markets vs. competitive markets<br />(14:26) Offshore still leaves gaps<br />(15:54) Integration emergencies you never see<br />(16:45) You end up spending more for worse results<br />(17:05) What about hiring someone in the US?<br />(17:25) US media buyer costs<br />(18:15) Local gym experience is rare<br />(19:04) Meta doesn't care about your ad spend<br />(20:18) You still need someone for automations<br />(21:08) Hiring a VA for automations<br />(22:15) Placement agencies for media buyers<br />(24:25) The franchise argument<br />(26:41) Employee turnover kills the plan<br />(29:33) The evidence is there, go try it<br />(33:17) Free 30-day trial plug<br />(34:48) Focus on what you're uniquely great at<br />(37:35) Wrapping up<br />(37:52) We underestimate the true cost<br />(39:00) The Orangetheory argument</p>yes00:41:18The real cost of bringing your gym's ads "in-house"full    <![CDATA["Should I run my gym's ads?"]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS

    (0:00) Intro
    (0:33) Should you be running your own ads?
    (0:59) Marketing is only getting harder
    (1:27) The cost of eyeballs is going up
    (1:53) Trust is at an all-time low
    (2:39) More people advertising things consumers hate
    (3:01) The sleazy used car salesman effect
    (4:03) Your two options: quit or get good at cold traffic
    (4:22) Setting up ads isn't the hard part
    (5:16) Levels to ad management skill
    (6:14) Why gym owners can't be world-class at everything
    (7:20) Meet the media buying team
    (8:43) What the team does every single week
    (9:27) What great ad management actually looks like
    (10:15) Hundreds of accounts vs. your one market
    (11:01) The head-to-head track record
    (12:04) Doing everything right and results still get worse
    (12:42) The theory of delegation
    (13:10) The love/hate/suck/great matrix
    (13:50) The real cost of delegation
    (14:18) The "framed for murder" analogy
    (15:12) The cost of doing your own ads
    (15:44) "I don't spend much time managing my ads"
    (16:22) What we do beyond just running ads
    (17:15) Follow-up, offer design, and business model help
    (17:49) Long-term relationships over high-pressure sales
    (18:43) At what revenue should you delegate ads?

    ]]>    01ce2184-62d0-4afc-bab8-c0031442a43bFri, 13 Mar 2026 13:37:41 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank"><b>Claim a (yes, actually) free 30-day trial with GMM here</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank"><b>FREE Profitable Gym Pricing Worksheet</b></a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank"><b>@gymmembermachine</b></a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank"><b>here</b></a> 📞</p><p></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS</p><p>(0:00) Intro<br />(0:33) Should you be running your own ads?<br />(0:59) Marketing is only getting harder<br />(1:27) The cost of eyeballs is going up<br />(1:53) Trust is at an all-time low<br />(2:39) More people advertising things consumers hate<br />(3:01) The sleazy used car salesman effect<br />(4:03) Your two options: quit or get good at cold traffic<br />(4:22) Setting up ads isn't the hard part<br />(5:16) Levels to ad management skill<br />(6:14) Why gym owners can't be world-class at everything<br />(7:20) Meet the media buying team<br />(8:43) What the team does every single week<br />(9:27) What great ad management actually looks like<br />(10:15) Hundreds of accounts vs. your one market<br />(11:01) The head-to-head track record<br />(12:04) Doing everything right and results still get worse<br />(12:42) The theory of delegation<br />(13:10) The love/hate/suck/great matrix<br />(13:50) The real cost of delegation<br />(14:18) The "framed for murder" analogy<br />(15:12) The cost of doing your own ads<br />(15:44) "I don't spend much time managing my ads"<br />(16:22) What we do beyond just running ads<br />(17:15) Follow-up, offer design, and business model help<br />(17:49) Long-term relationships over high-pressure sales<br />(18:43) At what revenue should you delegate ads?</p>yes00:19:36"Should I run my gym's ads?"full    <![CDATA[The 4 stages of gym business freedom (and the mistakes killing you at each one)]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪
    —
    TIMESTAMPS
    (0:00) Intro
    (0:43) Why the right business advice might be hurting your gym
    (1:07) The four stages of fitness business freedom
    (2:13) When "delegate everything" closes a gym
    (3:40) Stage 1
    (4:00) No stage is better than another
    (4:32) The "lowly trainer" out-earning the seven-figure guru
    (5:18) You are the show: doing 100% of the jobs
    (6:48) "Butts in seats"
    (7:01) Everything else is a distraction
    (9:23) Most of you aren't Microsoft millionaires
    (10:12) How to climb from Stage 1 to Stage 2
    (11:46) Where do you start with delegation?
    (12:20) Love/Hate/Suck/Great
    (14:33) Your first hire
    (17:42) The silent gatekeeper between stages
    (18:24) Stage 2
    (19:13) What peak Stage 2 looks like
    (23:43) The Stage 2 killer
    (26:36) Why a second location is a distraction here
    (27:18) Data, scoreboards, and documentation
    (29:14) Stage 3
    (31:36) The 1-3-1 decision framework
    (34:54) Distractions at stage 3
    (37:48) One-client decisions
    (42:33) Stage 4
    (44:06) Day-to-day at Stage 4
    (46:49) Focus: vision, strategy, culture, and capital allocation
    (47:41) Trickle-down "culturenomics"
    (49:43) The real Stage 4 distraction
    (52:45) "You make money in your business, lose it in others"
    (53:41) You don't have to climb every mountain

    ]]>    3d0a1807-8d77-40bd-b8f8-6ba785301c70Fri, 06 Mar 2026 14:35:11 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank">Claim a (yes, actually) free 30-day trial with GMM here</a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank">FREE Profitable Gym Pricing Worksheet</a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank">@gymmembermachine</a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.<br /></p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).<br /></p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym<br /></p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).<br /></p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank">here</a> 📞<br /></p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).<br /></p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.<br /></p><p>Either way, we're rooting for ya 💪<br />—<br />TIMESTAMPS<br />(0:00) Intro<br />(0:43) Why the right business advice might be hurting your gym<br />(1:07) The four stages of fitness business freedom<br />(2:13) When "delegate everything" closes a gym<br />(3:40) Stage 1<br />(4:00) No stage is better than another<br />(4:32) The "lowly trainer" out-earning the seven-figure guru<br />(5:18) You are the show: doing 100% of the jobs<br />(6:48) "Butts in seats"<br />(7:01) Everything else is a distraction<br />(9:23) Most of you aren't Microsoft millionaires<br />(10:12) How to climb from Stage 1 to Stage 2<br />(11:46) Where do you start with delegation?<br />(12:20) Love/Hate/Suck/Great<br />(14:33) Your first hire<br />(17:42) The silent gatekeeper between stages<br />(18:24) Stage 2<br />(19:13) What peak Stage 2 looks like<br />(23:43) The Stage 2 killer<br />(26:36) Why a second location is a distraction here<br />(27:18) Data, scoreboards, and documentation<br />(29:14) Stage 3<br />(31:36) The 1-3-1 decision framework<br />(34:54) Distractions at stage 3<br />(37:48) One-client decisions<br />(42:33) Stage 4<br />(44:06) Day-to-day at Stage 4<br />(46:49) Focus: vision, strategy, culture, and capital allocation<br />(47:41) Trickle-down "culturenomics"<br />(49:43) The real Stage 4 distraction<br />(52:45) "You make money in your business, lose it in others"<br />(53:41) You don't have to climb every mountain</p>yes00:56:07The 4 stages of gym business freedom (and the mistakes killing you at each one)full    <![CDATA[Running these offers = burning a hole in your gym's wallet]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    TIMESTAMPS

    (0:00) Intro

    (0:57) Is this costing you money?

    (1:28) Defining the offers

    (3:54) "We're not in 2016 anymore, Toto"

    (4:38) 19 sign-ups on $200 of ad spend

    (6:37) Why that math doesn't work anymore

    (9:53) The skill gap vs. the financial gap

    (10:56) The Contrasting A/B offer structure

    (14:39) How guru companies inflated sign-up numbers

    (16:51) Dan Kennedy's rule

    (17:20) What about going free instead?

    (20:06) The gym owner who broke G.R.'s beliefs

    (24:21) Why free reduces friction at every stage

    (28:09) The Netflix Close explained

    (30:35) Psychology of free vs. paid

    (36:32) If free trials don't convert, look at your product

    (39:09) The 1-2-2 and 2-4-8 offer structures

    (42:42) "One week, two weeks, or two months free?"

    (43:36) 70%+ buying on day one

    (45:48) How GMM is testing this right now

    (51:25) Why take rate goes way up

    ]]>    bd473dba-bc1a-4c2e-ad7e-aa341fd4cb15Fri, 27 Feb 2026 21:01:16 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank">Claim a (yes, actually) free 30-day trial with GMM here</a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank">FREE Profitable Gym Pricing Worksheet</a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank">@gymmembermachine</a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank">here</a> 📞</p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br /><br />TIMESTAMPS<br /></p><p>(0:00) Intro</p><p>(0:57) Is this costing you money?</p><p>(1:28) Defining the offers</p><p>(3:54) "We're not in 2016 anymore, Toto"</p><p>(4:38) 19 sign-ups on $200 of ad spend</p><p>(6:37) Why that math doesn't work anymore</p><p>(9:53) The skill gap vs. the financial gap</p><p>(10:56) The Contrasting A/B offer structure</p><p>(14:39) How guru companies inflated sign-up numbers</p><p>(16:51) Dan Kennedy's rule</p><p>(17:20) What about going free instead?</p><p>(20:06) The gym owner who broke G.R.'s beliefs</p><p>(24:21) Why free reduces friction at every stage</p><p>(28:09) The Netflix Close explained</p><p>(30:35) Psychology of free vs. paid</p><p>(36:32) If free trials don't convert, look at your product</p><p>(39:09) The 1-2-2 and 2-4-8 offer structures</p><p>(42:42) "One week, two weeks, or two months free?"</p><p>(43:36) 70%+ buying on day one</p><p>(45:48) How GMM is testing this right now</p><p>(51:25) Why take rate goes way up<br /></p>yes00:53:06Running these offers = burning a hole in your gym's walletfull    <![CDATA[This pricing mistake is KILLING your gym]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪
    —
    TIMESTAMPS
    (0:00) Intro: "Price your gym wrong and your business is screwed"

    (1:49) The three most common pricing mistakes gym owners make

    (7:06) The "evil supervillain origin story" - how underpaying coaches creates competitors

    (10:45) What is "black hole pricing"? Fill your gym and still lose money

    (13:18) The free pricing spreadsheet walkthrough begins

    (13:24) Step 1: Calculate your Base Operating Expense (BOE)

    (17:36) Step 2: Calculate your per-session break-even number

    (19:24) Step 3: Layer in your target profit margin (20%–40%)

    (21:33) Step 4: Factor in capacity with a margin of safety

    (24:45) Step 5: Calculate your minimum charge per person per session

    (27:09) Step 6: Map it to your membership tiers and apply pricing psychology

    (33:15) Playing with real tier numbers: how small price bumps change everything

    (36:09) GR's philosophy on raising rates: new members first, protect existing

    (37:45) What about pulling the capacity lever instead of raising prices?

    (40:51) "Your clients don't care about coach-to-client ratio"

    (42:27) How to handle a capacity increase (don't announce it)

    (47:45) Change programming first, then quietly add spots

    (49:06) GR's ER visit story and wrap-up

    (52:27) How to download the pricing spreadsheet

    ]]>    0ec2d1a8-2a18-4aeb-aa37-515676fa1f1dFri, 20 Feb 2026 20:33:44 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank">Claim a (yes, actually) free 30-day trial with GMM here</a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank">FREE Profitable Gym Pricing Worksheet</a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank">@gymmembermachine</a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank">here</a> 📞</p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br />—<br />TIMESTAMPS<br />(0:00) Intro: "Price your gym wrong and your business is screwed"</p><p>(1:49) The three most common pricing mistakes gym owners make</p><p>(7:06) The "evil supervillain origin story" - how underpaying coaches creates competitors</p><p>(10:45) What is "black hole pricing"? Fill your gym and still lose money</p><p>(13:18) The free pricing spreadsheet walkthrough begins</p><p>(13:24) Step 1: Calculate your Base Operating Expense (BOE)</p><p>(17:36) Step 2: Calculate your per-session break-even number</p><p>(19:24) Step 3: Layer in your target profit margin (20%–40%)</p><p>(21:33) Step 4: Factor in capacity with a margin of safety</p><p>(24:45) Step 5: Calculate your minimum charge per person per session</p><p>(27:09) Step 6: Map it to your membership tiers and apply pricing psychology</p><p>(33:15) Playing with real tier numbers: how small price bumps change everything</p><p>(36:09) GR's philosophy on raising rates: new members first, protect existing</p><p>(37:45) What about pulling the capacity lever instead of raising prices?</p><p>(40:51) "Your clients don't care about coach-to-client ratio"</p><p>(42:27) How to handle a capacity increase (don't announce it)</p><p>(47:45) Change programming first, then quietly add spots</p><p>(49:06) GR's ER visit story and wrap-up</p><p>(52:27) How to download the pricing spreadsheet</p>no00:53:04This pricing mistake is KILLING your gymfull    <![CDATA[These "Peewee" Mistakes Keep Your Gym From Ever Turning Pro]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    • —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪
    —
    TIMESTAMPS

    (0:00) Cold open: The peewee football team problem

    (0:33) Welcome and episode intro

    (0:57) Running your business like a sports team

    (2:30) Wearing all the hats in the early days

    (3:45) Why struggling gyms look like peewee teams

    (4:06) NFL-level specialization: the long snapper example

    (5:36) Why G.R.'s first gym failed

    (6:54) Who should specialize first? The owner.

    (7:36) The Love/Hate/Suck/Great quadrant

    (8:15) The real cost of delegation

    (8:42) Why "hire a trainer first" isn't always right

    (13:48) What to get off your plate first: bookkeeping

    (18:12) Higher standards start earlier than you think

    (25:42) Watching film: feedback systems for your gym

    (30:18) One thing to implement tomorrow

    ]]>    35c8e3d0-4637-49c6-95bd-4cbb9399645aFri, 20 Feb 2026 20:31:53 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank">Claim a (yes, actually) free 30-day trial with GMM here</a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank">FREE Profitable Gym Pricing Worksheet</a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank">@gymmembermachine</a></li></ul><p>—</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank">here</a> 📞</p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪<br />—<br />TIMESTAMPS</p><p>(0:00) Cold open: The peewee football team problem</p><p>(0:33) Welcome and episode intro</p><p>(0:57) Running your business like a sports team</p><p>(2:30) Wearing all the hats in the early days</p><p>(3:45) Why struggling gyms look like peewee teams</p><p>(4:06) NFL-level specialization: the long snapper example</p><p>(5:36) Why G.R.'s first gym failed</p><p>(6:54) Who should specialize first? The owner.</p><p>(7:36) The Love/Hate/Suck/Great quadrant</p><p>(8:15) The real cost of delegation</p><p>(8:42) Why "hire a trainer first" isn't always right</p><p>(13:48) What to get off your plate first: bookkeeping</p><p>(18:12) Higher standards start earlier than you think</p><p>(25:42) Watching film: feedback systems for your gym</p><p>(30:18) One thing to implement tomorrow</p>no00:31:55These "Peewee" Mistakes Keep Your Gym From Ever Turning Profull    <![CDATA[Origin Story of a 383-gym empire [Gym Member Machine Podcast Episode 1]]]>
  • Claim a (yes, actually) free 30-day trial with GMM here
  • FREE Profitable Gym Pricing Worksheet 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.
  • Instagram: @gymmembermachine

    •  —

    ABOUT US

    Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.

    In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).

    Here’s what that actually means:

    • Offer design that makes sense for you and your model

    • Customized, multi-platform paid ad campaigns

    • World-class gym websites and landing pages that convert

    • Time-saving sales and automation systems

    • Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym

    Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).

    Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call here 📞

    Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).

    If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.

    Either way, we're rooting for ya 💪

    —

    TIMESTAMPS

    (0:00) Cold open: G.R. on growing a marketing company from a basement

    (0:36) Welcome to the Gym Member Machine Podcast

    (1:09) What are we doing here?

    (1:28) Who this podcast is for

    (2:03) What is Gym Member Machine?

    (2:25) G.R.'s origin story

    (3:00) Moving back to Texas and his son's health challenges

    (3:42) Pivoting to marketing full-time

    (4:06) Working with Alloy Personal Training and competing against every agency

    (5:08) How GMM won by reputation, not paid ads

    (5:36) GMM by the numbers

    (6:00) What GMM actually does

    (7:07) Two to 3% churn with 383 locations

    (7:31) David Rascoe's backstory

    (8:39) Dave's role on the podcast

    (9:43) Topics we'll cover

    (11:11) The vision for the show

    (11:35) What Dave's excited about

    (12:30) How to submit your questions

    (12:55) Tactical, practical stuff, not fluffy motivation

    (13:13) G.R.: "The podcast I would've wanted when I was starting out"

    (13:45) What's actually working now in the industry

    (14:13) Theory behind the tactics

    (14:40) Wrap up

    ]]>    8aa83924-dc27-482b-b305-5ac2946aade1Thu, 19 Feb 2026 01:19:53 GMT<ul><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/new-way-old-way-9746-154878?el=podcastbio&amp;htrafficsource=podcast" target="_blank">Claim a (yes, actually) free 30-day trial with GMM here</a></li><li><a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast-pricing-sheet?el=shownotes&amp;htrafficsource=podcast" target="_blank">FREE Profitable Gym Pricing Worksheet</a> 👉 Plug in your numbers and find out if you're black hole priced or sitting in the sweet spot. Find out if you're charging enough for your gym in 10 minutes or less.</li><li>Instagram: <a rel="noopener noreferrer nofollow" href="https://instagram.com/gymmembermachine" target="_blank">@gymmembermachine</a></li></ul><p> —</p><p>ABOUT US</p><p>Welcome to Gym Member Machine, we're a done-for-you marketing agency and growth partner for boutique training gyms around the world.</p><p>In plain English, we help gym owners make more money with less headaches (and we help you do it in ways that you, your team, your community, the people you serve, and yes, your bank account, are gonna feel awesome about).</p><p>Here’s what that actually means:</p><p>• Offer design that makes sense for you and your model</p><p>• Customized, multi-platform paid ad campaigns</p><p>• World-class gym websites and landing pages that convert</p><p>• Time-saving sales and automation systems</p><p>• Coaching, resources, and playbooks to help you turn new leads into raving-fan, referral-engine members of your gym</p><p>Biggest bragging point? In an industry where the average agency gets fired in 3 months (that's 33% churn for those counting at home), we've been at an average of 2-3% churn for the last 5-6 years... all with an open door for our clients to leave whenever the heck they want (no long-term contracts here).</p><p>Want to see if we're full of it for yourself? Book a SUUUPER high-pressure get-to-you-know-call <a rel="noopener noreferrer nofollow" href="https://join.gymmembermachine.com/podcast" target="_blank">here</a> 📞</p><p>Full transparency, we only invite about 30–40% of the gym owners we speak with to work with us. If it's not a fit, we'll tell you (we're in this for the long game and don't have any "532 members in 3 seconds with no work" fairy tales to sell ya).</p><p>If you’re serious about growing your gym and want a straightforward, honest conversation about where you are and where you’re trying to go, book a call.</p><p>Either way, we're rooting for ya 💪</p><p>—</p><p>TIMESTAMPS</p><p>(0:00) Cold open: G.R. on growing a marketing company from a basement</p><p>(0:36) Welcome to the Gym Member Machine Podcast</p><p>(1:09) What are we doing here?</p><p>(1:28) Who this podcast is for</p><p>(2:03) What is Gym Member Machine?</p><p>(2:25) G.R.'s origin story</p><p>(3:00) Moving back to Texas and his son's health challenges</p><p>(3:42) Pivoting to marketing full-time</p><p>(4:06) Working with Alloy Personal Training and competing against every agency</p><p>(5:08) How GMM won by reputation, not paid ads</p><p>(5:36) GMM by the numbers</p><p>(6:00) What GMM actually does</p><p>(7:07) Two to 3% churn with 383 locations</p><p>(7:31) David Rascoe's backstory</p><p>(8:39) Dave's role on the podcast</p><p>(9:43) Topics we'll cover</p><p>(11:11) The vision for the show</p><p>(11:35) What Dave's excited about</p><p>(12:30) How to submit your questions</p><p>(12:55) Tactical, practical stuff, not fluffy motivation</p><p>(13:13) G.R.: "The podcast I would've wanted when I was starting out"</p><p>(13:45) What's actually working now in the industry</p><p>(14:13) Theory behind the tactics</p><p>(14:40) Wrap up</p>no00:14:49Origin Story of a 383-gym empire [Gym Member Machine Podcast Episode 1]full