<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Corporate Counter Culture]]></title><description><![CDATA[Corporate Counter Culture challenges the status quo of corporate life and sales culture. Brian and Bryan explore what it means to succeed in business without conforming to outdated norms of burnout, drinking culture, and empty hustle. Each week, you’ll hear real conversations and practical insights on work-life balance, entrepreneurship, leadership, health, and redefining success on your own terms.

If you’re a professional, entrepreneur, or creative who’s tired of the traditional playbook, this show gives you the tools, stories, and countercultural mindset to thrive in both business and life.]]></description><link>https://riverside.com</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Sun, 14 Jun 2026 22:00:22 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/1PbxgKWF.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Corporate CounterCulture]]></author><pubDate>Tue, 02 Sep 2025 11:54:31 GMT</pubDate><copyright><![CDATA[2025 Corporate CounterCulture]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Careers]]></category><itunes:author>Corporate CounterCulture</itunes:author><itunes:summary>Corporate Counter Culture challenges the status quo of corporate life and sales culture. Brian and Bryan explore what it means to succeed in business without conforming to outdated norms of burnout, drinking culture, and empty hustle. Each week, you’ll hear real conversations and practical insights on work-life balance, entrepreneurship, leadership, health, and redefining success on your own terms.

If you’re a professional, entrepreneur, or creative who’s tired of the traditional playbook, this show gives you the tools, stories, and countercultural mindset to thrive in both business and life.</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Corporate CounterCulture</itunes:name><itunes:email>corpcounterculture@gmail.com</itunes:email></itunes:owner><itunes:explicit>yes</itunes:explicit><itunes:category text="Business"><itunes:category text="Careers"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><item><title><![CDATA[Episode 23: Urgency Leading into Summer]]></title><description><![CDATA[<p>Most salespeople underestimate how crucial Q2 is for finishing strong before summer hits. In this episode, Bryan and Brian reveal the high-impact strategies to create urgency, optimize prospecting during hot and slow seasons, and leverage AI to scale your efforts seamlessly—all before the mid-year rush.</p><p></p><p>As the clock ticks toward Q2, you'll discover the importance of timing — from closing early quarter deals to managing client vacations and industry slowdowns. Bryan shares his approach to ramping activities while balancing human nature and business cycles, reminding you that the difference between good and great sales is often simply strategic prioritization.</p><p></p><p>We break down:</p><p></p><ul><li>How to identify key opportunities in late Q1 and set yourself up for success</li><li>The power of tailored outreach and warming up cold prospects with industry intelligence</li><li>Why understanding human behavior and seasonality can make or break your target achievement</li><li>Practical ways to harness AI and automation for prospecting, follow-ups, and research</li><li>Long-term planning tactics, including tracking pipeline health and leveraging recon drives to maximize efficiency</li></ul><p></p><p>This episode is perfect for sales pros striving to hit their numbers while navigating seasonal dips and economic uncertainties. If you're looking to turn up the intensity in Q2, build a sustainable pipeline, and use cutting-edge tools smartly, you can't afford to miss this episode. Bryan and Brian show you how to work smarter, not harder—so you finish the first half of the year stronger than ever.</p>]]></description><guid isPermaLink="false">f68ade48-f3e8-4d80-80d8-f1717d675464</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 04 Apr 2026 11:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/11a80b5f32257ae23f06e3f7f025f4d072f9dbada0b69aabe303b505d522846f/eyJlcGlzb2RlSWQiOiJmNjhhZGU0OC1mM2U4LTRkODAtODBkOC1mMTcxN2Q2NzU0NjQiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljZmQ3YjA0NTc4MzcyODJiMDg1MjM2L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNC0zX18xNy03LTI4Lm1wMyJ9.mp3" length="64966678" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/episodes/f68ade48-f3e8-4d80-80d8-f1717d675464/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Most salespeople underestimate how crucial Q2 is for finishing strong before summer hits. In this episode, Bryan and Brian reveal the high-impact strategies to create urgency, optimize prospecting during hot and slow seasons, and leverage AI to scale your efforts seamlessly—all before the mid-year rush.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;As the clock ticks toward Q2, you&apos;ll discover the importance of timing — from closing early quarter deals to managing client vacations and industry slowdowns. Bryan shares his approach to ramping activities while balancing human nature and business cycles, reminding you that the difference between good and great sales is often simply strategic prioritization.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;We break down:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How to identify key opportunities in late Q1 and set yourself up for success&lt;/li&gt;&lt;li&gt;The power of tailored outreach and warming up cold prospects with industry intelligence&lt;/li&gt;&lt;li&gt;Why understanding human behavior and seasonality can make or break your target achievement&lt;/li&gt;&lt;li&gt;Practical ways to harness AI and automation for prospecting, follow-ups, and research&lt;/li&gt;&lt;li&gt;Long-term planning tactics, including tracking pipeline health and leveraging recon drives to maximize efficiency&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This episode is perfect for sales pros striving to hit their numbers while navigating seasonal dips and economic uncertainties. If you&apos;re looking to turn up the intensity in Q2, build a sustainable pipeline, and use cutting-edge tools smartly, you can&apos;t afford to miss this episode. Bryan and Brian show you how to work smarter, not harder—so you finish the first half of the year stronger than ever.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:45:07</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>23</itunes:episode><itunes:title>Episode 23: Urgency Leading into Summer</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 22: Developing your territory]]></title><description><![CDATA[<p>This episode explores the realities of developing new markets, sales cycle timelines, and strategies for building relationships and pipeline growth in complex industries. Hosted by Brian Taylor with insights from Bryan M, it offers practical advice for sales professionals navigating long sales cycles and market entry challenges.</p><p></p>]]></description><guid isPermaLink="false">8d02bcc4-60c0-4bd4-8434-9eab9e90805a</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 28 Mar 2026 11:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/6d3344bf6b0130837338eb8525b64f8f1473e67f3bf480606a6aeccf2c89b950/eyJlcGlzb2RlSWQiOiI4ZDAyYmNjNC02MGMwLTRiZDQtODQzNC05ZWFiOWU5MDgwNWEiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljMTg2NmU4ZGE0ZjUwMmNmNTY2OGU4L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0yM19fMTktMjktMS5tcDMifQ==.mp3" length="49451197" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/episodes/8d02bcc4-60c0-4bd4-8434-9eab9e90805a/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;This episode explores the realities of developing new markets, sales cycle timelines, and strategies for building relationships and pipeline growth in complex industries. Hosted by Brian Taylor with insights from Bryan M, it offers practical advice for sales professionals navigating long sales cycles and market entry challenges.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:34:20</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>22</itunes:episode><itunes:title>Episode 22: Developing your territory</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 21: Quota & Motivation]]></title><description><![CDATA[<p>In this episode of Corporate Counterculture, Brian and Bryan explore the mindset shifts that distinguish top sales performers. They discuss how intrinsic motivation, momentum, and company culture can redefine success beyond just hitting quotas. Learn about the pitfalls of premature celebration and sandbagging, and discover tactics for building lasting rapport and knowing when to take breaks without losing momentum.</p><p></p><p>Key insights include: viewing early quota achievement as a launchpad, the role of relationships in securing deals, and how company culture affects sales behaviors. This episode is ideal for sales leaders and reps seeking to maintain their competitive edge and avoid burnout.</p>]]></description><guid isPermaLink="false">003a3e7d-51da-4407-b9ce-b16daedc6174</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Mon, 23 Mar 2026 18:11:52 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/8a5eea937335622e891732360557d5d91b5dc59749b245ef576eb41b21c2f9fb/eyJlcGlzb2RlSWQiOiIwMDNhM2U3ZC01MWRhLTQ0MDctYjljZS1iMTZkYWVkYzYxNzQiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliOTg0M2ZmMjk2YzA4NThiYjZiYTA2L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0xN19fMTctNDEtMzQubXAzIn0=.mp3" length="62732268" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/episodes/003a3e7d-51da-4407-b9ce-b16daedc6174/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;In this episode of Corporate Counterculture, Brian and Bryan explore the mindset shifts that distinguish top sales performers. They discuss how intrinsic motivation, momentum, and company culture can redefine success beyond just hitting quotas. Learn about the pitfalls of premature celebration and sandbagging, and discover tactics for building lasting rapport and knowing when to take breaks without losing momentum.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Key insights include: viewing early quota achievement as a launchpad, the role of relationships in securing deals, and how company culture affects sales behaviors. This episode is ideal for sales leaders and reps seeking to maintain their competitive edge and avoid burnout.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:43:34</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>21</itunes:episode><itunes:title>Episode 21: Quota &amp; Motivation</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 20: Closing Out Q1]]></title><description><![CDATA[<p>In this episode, Brian Taylor and Bryan M discuss their reflections on Q1, emphasizing the importance of planning and adjusting strategies for the rest of the year. They share insights on navigating challenges in the sales pipeline, the significance of maintaining relationships, and creative approaches to engaging prospects. The conversation highlights the need for proactive measures and adaptability in sales, especially during the first quarter.</p><p></p>]]></description><guid isPermaLink="false">664ebbf0-5c89-4fae-b18f-078682f78b61</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 07 Mar 2026 12:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/f662d32fcd36076f2cd212ca4af9257c8fc01ac6ddfe419ca632b29679b56f33/eyJlcGlzb2RlSWQiOiI2NjRlYmJmMC01Yzg5LTRmYWUtYjE4Zi0wNzg2ODJmNzhiNjEiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlhYjA1OGVlZWI5ZjU5ZTQxYjgwYTVhL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy02X18xNy00OS0xOC5tcDMifQ==.mp3" length="37089219" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/episodes/664ebbf0-5c89-4fae-b18f-078682f78b61/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;In this episode, Brian Taylor and Bryan M discuss their reflections on Q1, emphasizing the importance of planning and adjusting strategies for the rest of the year. They share insights on navigating challenges in the sales pipeline, the significance of maintaining relationships, and creative approaches to engaging prospects. The conversation highlights the need for proactive measures and adaptability in sales, especially during the first quarter.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:25:45</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>20</itunes:episode><itunes:title>Episode 20: Closing Out Q1</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 19: Why the deal died]]></title><description><![CDATA[<p>In this episode of Corporate Counterculture, hosts Bryan M and Brian Taylor delve into the complexities of sales, particularly focusing on a recent experience where a deal fell through. They explore the nuances of leadership dynamics, the importance of presentation, and the psychology behind decision-making in sales. The conversation highlights the challenges sales professionals face, including the impact of external factors and the need for situational awareness. The hosts reflect on their experiences, share insights on sales strategies, and discuss how to learn from lost deals while maintaining a positive outlook for future opportunities.</p>]]></description><guid isPermaLink="false">b24bf280-701f-45bc-90df-a044b00a1611</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 21 Feb 2026 12:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/d79d8a7b65d3f0f670dc69e9cbf089bd879c4c8af7d4442ea9da0550aeb8fcaa/eyJlcGlzb2RlSWQiOiJiMjRiZjI4MC03MDFmLTQ1YmMtOTBkZi1hMDQ0YjAwYTE2MTEiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4N2U3OTY0ZTAxZjkwOWNmNzk1NzhhL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi04X18yLTMyLTYubXAzIn0=.mp3" length="57531811" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode of Corporate Counterculture, hosts Bryan M and Brian Taylor delve into the complexities of sales, particularly focusing on a recent experience where a deal fell through. They explore the nuances of leadership dynamics, the importance of presentation, and the psychology behind decision-making in sales. The conversation highlights the challenges sales professionals face, including the impact of external factors and the need for situational awareness. The hosts reflect on their experiences, share insights on sales strategies, and discuss how to learn from lost deals while maintaining a positive outlook for future opportunities.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:39:57</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>19</itunes:episode><itunes:title>Episode 19: Why the deal died</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 18: Prospect Fatigue]]></title><description><![CDATA[<p>In this episode, Bryan M and Brian Taylor discuss the challenges and strategies of prospecting in sales, emphasizing the importance of building strong relationships between sales and marketing teams. They explore the complexities of sharing information, the need for collaboration, and the human element in sales communication. The conversation also touches on the fatigue caused by buzzwords in sales pitches and the evolving expectations of customers. Ultimately, they highlight the necessity of understanding customer needs and the value of direct communication in achieving sales success.</p>]]></description><guid isPermaLink="false">cff91db5-53dc-4020-9298-1cfff2d369e2</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 14 Feb 2026 13:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/875cd3f0f2c74ac103155cd005a7e38ad96f5bb3157e422ced1848fd6ad286bb/eyJlcGlzb2RlSWQiOiJjZmY5MWRiNS01M2RjLTQwMjAtOTI5OC0xY2ZmZjJkMzY5ZTIiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4N2U5ZjZjZTVhMDgzNzgxYzJlYTc1L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi04X18yLTQyLTE0Lm1wMyJ9.mp3" length="85791077" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode, Bryan M and Brian Taylor discuss the challenges and strategies of prospecting in sales, emphasizing the importance of building strong relationships between sales and marketing teams. They explore the complexities of sharing information, the need for collaboration, and the human element in sales communication. The conversation also touches on the fatigue caused by buzzwords in sales pitches and the evolving expectations of customers. Ultimately, they highlight the necessity of understanding customer needs and the value of direct communication in achieving sales success.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:59:35</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>18</itunes:episode><itunes:title>Episode 18: Prospect Fatigue</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 17: What we're implementing in 2026]]></title><description><![CDATA[<p>In this conversation, Brian and Bryan discuss their New Year resolutions, focusing on personal growth, reading habits, and innovative approaches to cold calling. They emphasize the importance of creativity, networking, and being proactive in their professional lives. The discussion highlights the need to break away from routine and explore new methods to enhance productivity and personal development.</p>]]></description><guid isPermaLink="false">497f688e-1ff2-49ed-8062-1e7e8d3b5cd2</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sun, 08 Feb 2026 03:22:08 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/b3e4d64550166eee24d19726b2090e88a414cf6075eedbf838cfb1063a85d848/eyJlcGlzb2RlSWQiOiI0OTdmNjg4ZS0xZmYyLTQ5ZWQtODA2Mi0xZTdlOGQzYjVjZDIiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4ODAwMDBkZjY3MjBlZWRjMzgwMDgwL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi04X180LTE2LTE2Lm1wMyJ9.mp3" length="32619772" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this conversation, Brian and Bryan discuss their New Year resolutions, focusing on personal growth, reading habits, and innovative approaches to cold calling. They emphasize the importance of creativity, networking, and being proactive in their professional lives. The discussion highlights the need to break away from routine and explore new methods to enhance productivity and personal development.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:22:39</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>17</itunes:episode><itunes:title>Episode 17: What we&apos;re implementing in 2026</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 16: Planning for 2026 - Invest in yourself]]></title><description><![CDATA[<p>In this episode of Corporate Counterculture, Brian Taylor and Bryan M explore the transformative power of personal and professional development. They delve into strategies for self-improvement, emphasizing the importance of active listening and storytelling in sales. The discussion also highlights insights from motivational figures like Tony Robbins and Patrick Bet-David, while examining how sales techniques must adapt in the digital age. Tune in to discover how setting small, achievable goals can lead to significant progress.</p>]]></description><guid isPermaLink="false">cf74b106-9269-4584-ae7f-6ef0eb68830a</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 24 Jan 2026 18:04:50 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/21c596093329e572cbe23964652a23216e6138f5e35ec6f87f41d357dd59df0e/eyJlcGlzb2RlSWQiOiJjZjc0YjEwNi05MjY5LTQ1ODQtYWU3Zi02ZWYwZWI2ODgzMGEiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk3NGZmMDk4OTJhOTkzNmQzMWI5OWMzL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMS0yNF9fMTgtMTktNS5tcDMifQ==.mp3" length="24294260" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode of Corporate Counterculture, Brian Taylor and Bryan M explore the transformative power of personal and professional development. They delve into strategies for self-improvement, emphasizing the importance of active listening and storytelling in sales. The discussion also highlights insights from motivational figures like Tony Robbins and Patrick Bet-David, while examining how sales techniques must adapt in the digital age. Tune in to discover how setting small, achievable goals can lead to significant progress.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:31:29</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>16</itunes:episode><itunes:title>Episode 16: Planning for 2026 - Invest in yourself</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 15: Planning for 2026 - Plan your prospecting now]]></title><description><![CDATA[<p>The conversation delves into the process of planning a prospecting calendar, reflecting on past performance, weekly planning and execution, strategies for prospecting, and networking and account management. The speakers discuss the importance of reflecting on past performance, the need for weekly planning, and the challenges of prospecting in a competitive environment. The conversation delves into sales process optimization, effective prospecting strategies, low-hanging fruit opportunities, strategic planning for prospecting, deep research and personalization, unconventional prospecting methods, challenges of in-person prospecting, and concludes with closing remarks and a call to action. The speakers emphasize the importance of consistency in sales and encourage audience engagement and feedback.</p><p></p><p>Takeaways</p><ul><li>Reflect on past performance to identify what worked and what didn't.</li><li>Implement weekly planning to stay on track with prospecting goals. Consistency is key in sales</li><li>Personalization and deep research are valuable in prospecting</li></ul><p></p><p>Chapters</p><ul><li>00:00 Planning Your Prospecting Calendar</li><li>08:03 Weekly Planning and Execution</li><li>13:20 Strategies for Prospecting</li><li>22:25 Sales Process Optimization</li><li>28:28 Low-Hanging Fruit Opportunities</li><li>36:22 Challenges of In-Person Prospecting</li></ul>]]></description><guid isPermaLink="false">cc916dac-22cd-431f-8036-eda98e71bfe9</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sun, 18 Jan 2026 01:15:07 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/e508ee78f5046f46deb3b4edef8b062d3b065530c710bd2e8f86666b42031f4d/eyJlcGlzb2RlSWQiOiJjYzkxNmRhYy0yMmNkLTQzMWYtODAzNi1lZGE5OGU3MWJmZTkiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk2NGZjYmY5ODM1ZDcyMmEwZDBjYTFhL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMS0xMl9fMTQtNTMtMy5tcDMifQ==.mp3" length="32359712" type="audio/mpeg"/><itunes:summary>&lt;p&gt;The conversation delves into the process of planning a prospecting calendar, reflecting on past performance, weekly planning and execution, strategies for prospecting, and networking and account management. The speakers discuss the importance of reflecting on past performance, the need for weekly planning, and the challenges of prospecting in a competitive environment. The conversation delves into sales process optimization, effective prospecting strategies, low-hanging fruit opportunities, strategic planning for prospecting, deep research and personalization, unconventional prospecting methods, challenges of in-person prospecting, and concludes with closing remarks and a call to action. The speakers emphasize the importance of consistency in sales and encourage audience engagement and feedback.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Reflect on past performance to identify what worked and what didn&apos;t.&lt;/li&gt;&lt;li&gt;Implement weekly planning to stay on track with prospecting goals. Consistency is key in sales&lt;/li&gt;&lt;li&gt;Personalization and deep research are valuable in prospecting&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 Planning Your Prospecting Calendar&lt;/li&gt;&lt;li&gt;08:03 Weekly Planning and Execution&lt;/li&gt;&lt;li&gt;13:20 Strategies for Prospecting&lt;/li&gt;&lt;li&gt;22:25 Sales Process Optimization&lt;/li&gt;&lt;li&gt;28:28 Low-Hanging Fruit Opportunities&lt;/li&gt;&lt;li&gt;36:22 Challenges of In-Person Prospecting&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:40:18</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>15</itunes:episode><itunes:title>Episode 15: Planning for 2026 - Plan your prospecting now</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 14: Planning for next year - Setting Tiered Goals]]></title><description><![CDATA[<p>In this conversation, Brian Taylor and Bryan M discuss the concept of tiered goals in sales, emphasizing the importance of setting realistic and achievable targets. They explore the balance between personal aspirations and organizational expectations, the mental health implications of sales pressures, and the significance of incremental wins. The discussion also touches on effective communication with leadership and the role of sales managers in supporting their teams. Ultimately, they highlight the need for a structured approach to goal-setting that fosters motivation and success in the sales environment.</p>]]></description><guid isPermaLink="false">8fed9081-2ff3-41e4-a63e-bff07971e55b</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 20 Dec 2025 12:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/013ad538a81ac853fb35c62b8b430e672ceb5045fdcfb6611e46b227591462da/eyJlcGlzb2RlSWQiOiI4ZmVkOTA4MS0yZmYzLTQxZTQtYTYzZS1iZmYwNzk3MWU1NWIiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkzY2U3N2QxMzM3NTQxOGQxYTIzODQ2L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTItMTNfXzUtMTEtNDEubXAzIn0=.mp3" length="30165929" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this conversation, Brian Taylor and Bryan M discuss the concept of tiered goals in sales, emphasizing the importance of setting realistic and achievable targets. They explore the balance between personal aspirations and organizational expectations, the mental health implications of sales pressures, and the significance of incremental wins. The discussion also touches on effective communication with leadership and the role of sales managers in supporting their teams. Ultimately, they highlight the need for a structured approach to goal-setting that fosters motivation and success in the sales environment.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:40:24</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:title>Episode 14: Planning for next year - Setting Tiered Goals</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 13: Planning for next year - Building from a data-backed baseline]]></title><description><![CDATA[<p>In this conversation, Brian Taylor and Bryan M discuss the critical role of data in sales, emphasizing the importance of analyzing past performance to inform future strategies. They explore various aspects of sales, including the significance of building relationships, the effectiveness of cold calling, and the need for urgency in revenue-generating tasks. The discussion also touches on creative lead generation techniques and the evolving nature of cold emails, ultimately highlighting the necessity of understanding one's sales metrics and the value of relationships in achieving success.</p>]]></description><guid isPermaLink="false">ea26ed5f-4e8c-41ea-91f4-937904881158</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 13 Dec 2025 12:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/ed1d23f69ace510f85e2110023d3a02c609a40abaf7cd802d8ecf4e504f697b1/eyJlcGlzb2RlSWQiOiJlYTI2ZWQ1Zi00ZThjLTQxZWEtOTFmNC05Mzc5MDQ4ODExNTgiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkzYzJjMTE1MjFlNGQ4MWE3YjdlNTRmL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTItMTJfXzE1LTUyLTEubXAzIn0=.mp3" length="34010296" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this conversation, Brian Taylor and Bryan M discuss the critical role of data in sales, emphasizing the importance of analyzing past performance to inform future strategies. They explore various aspects of sales, including the significance of building relationships, the effectiveness of cold calling, and the need for urgency in revenue-generating tasks. The discussion also touches on creative lead generation techniques and the evolving nature of cold emails, ultimately highlighting the necessity of understanding one&apos;s sales metrics and the value of relationships in achieving success.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:44:39</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>13</itunes:episode><itunes:title>Episode 13: Planning for next year - Building from a data-backed baseline</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 12: Planning for next year - Review before you reset]]></title><description><![CDATA[<p>In this episode of Corporate Counter Culture, hosts Brian Taylor and Bryan M discuss the critical process of reviewing past performance before resetting goals for the new year. They emphasize the importance of understanding what worked and what didn't in the previous year, and how to strategically prepare for the upcoming year. The conversation covers various strategies for effective review, setting realistic targets, and the significance of being proactive in planning and communication with leadership.</p>]]></description><guid isPermaLink="false">6dac9f9a-b0e1-42ca-a8a6-fd6293faf8f4</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Sat, 06 Dec 2025 12:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/63546b1d5c37865e230e3f2531d8068e70dbbe7ecb6ecea773c2efce5d9cd79b/eyJlcGlzb2RlSWQiOiI2ZGFjOWY5YS1iMGUxLTQyY2EtYThhNi1mZDYyOTNmYWY4ZjQiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkzM2I2MzRlZDQ3MTdiOGNkYWZlMDMzL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTItNl9fNS01MS0wLm1wMyJ9.mp3" length="20721220" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode of Corporate Counter Culture, hosts Brian Taylor and Bryan M discuss the critical process of reviewing past performance before resetting goals for the new year. They emphasize the importance of understanding what worked and what didn&apos;t in the previous year, and how to strategically prepare for the upcoming year. The conversation covers various strategies for effective review, setting realistic targets, and the significance of being proactive in planning and communication with leadership.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:26:54</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>12</itunes:episode><itunes:title>Episode 12: Planning for next year - Review before you reset</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 11: Pay structure in sales]]></title><description><![CDATA[<p>Brian and Bryan delve into the intricacies of compensation plans, emphasizing the importance of setting realistic expectations based on historical performance and project impacts. They highlight the disconnect between projected numbers and actual achievements, urging a more grounded approach to sales metrics. The conversation also provides some insight pertaining to things one should look out for when transitioning into a sales role and moving to a new organization.</p><p></p>]]></description><guid isPermaLink="false">3a49999f-1610-4909-b404-63bdba7c3b7f</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Fri, 14 Nov 2025 20:17:21 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/c9f4ba926d67415e5b839219dad13225002aed5fb952aa438d97fb2edce30c95/eyJlcGlzb2RlSWQiOiIzYTQ5OTk5Zi0xNjEwLTQ5MDktYjQwNC02M2JkYmE3YzNiN2YiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkxNzgxZmJkYTRmM2EyMjI2YzIyZjNkL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTEtMTRfXzIwLTI0LTQzLm1wMyJ9.mp3" length="40345739" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan delve into the intricacies of compensation plans, emphasizing the importance of setting realistic expectations based on historical performance and project impacts. They highlight the disconnect between projected numbers and actual achievements, urging a more grounded approach to sales metrics. The conversation also provides some insight pertaining to things one should look out for when transitioning into a sales role and moving to a new organization.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:53:48</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>11</itunes:episode><itunes:title>Episode 11: Pay structure in sales</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 10: Quota pressure and Q4 anxiety]]></title><description><![CDATA[<p>Brian and Bryan discuss the pressure and anxiety related to Q4, quota, and overall performance in the sales role. </p>]]></description><guid isPermaLink="false">5b0f8e60-87bd-441f-83ce-3020b3d24f3f</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Fri, 07 Nov 2025 15:39:02 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/2e043fa686ca03a4b67747cf438f55009dc3729d19f389c2c2be223594f298f4/eyJlcGlzb2RlSWQiOiI1YjBmOGU2MC04N2JkLTQ0MWYtODNjZS0zMDIwYjNkMjRmM2YiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkwZTA5ZDc2MTcwNjk1ZTMzZmIzZGVlL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTEtN19fMTYtMS00My5tcDMifQ==.mp3" length="27782961" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan discuss the pressure and anxiety related to Q4, quota, and overall performance in the sales role. &lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:36:03</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>10</itunes:episode><itunes:title>Episode 10: Quota pressure and Q4 anxiety</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 9: Creating Your Own Marketing Content]]></title><description><![CDATA[<p>In this episode Brian and Bryan discuss the critical role of salespeople in creating their own marketing content. They explore the disconnect between sales and marketing, the importance of relevant and timely content, and how salespeople can adapt to changing trends in customer engagement. The conversation emphasizes the need for collaboration between sales and marketing teams, the empowerment of salespeople to take initiative in content creation, and the significance of leveraging customer testimonials to enhance credibility. Ultimately, the hosts advocate for a proactive approach to content creation that aligns with the evolving landscape of sales and marketing.</p><p></p><p>Don't forget to like and subsribe! <br /></p><p>If you have any topic requests or feedback, leave a comment below!</p>]]></description><guid isPermaLink="false">c929fc2c-9cb9-4e00-995e-f4e20387f821</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Fri, 31 Oct 2025 18:50:33 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/927f9fcd6c4fb7ffeb7f73b58066b5530a1b2d88fd16adeff189fa3b0c4b3f79/eyJlcGlzb2RlSWQiOiJjOTI5ZmMyYy05Y2I5LTRlMDAtOTk1ZS1mNGUyMDM4N2Y4MjEiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkwNGZiYTU4MWM5MGMwMzBkYjM0NDQ3L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTAtMzFfXzE5LTEwLTQ1Lm1wMyJ9.mp3" length="28478879" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode Brian and Bryan discuss the critical role of salespeople in creating their own marketing content. They explore the disconnect between sales and marketing, the importance of relevant and timely content, and how salespeople can adapt to changing trends in customer engagement. The conversation emphasizes the need for collaboration between sales and marketing teams, the empowerment of salespeople to take initiative in content creation, and the significance of leveraging customer testimonials to enhance credibility. Ultimately, the hosts advocate for a proactive approach to content creation that aligns with the evolving landscape of sales and marketing.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Don&apos;t forget to like and subsribe! &lt;br /&gt;&lt;/p&gt;&lt;p&gt;If you have any topic requests or feedback, leave a comment below!&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:37:38</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>9</itunes:episode><itunes:title>Episode 9: Creating Your Own Marketing Content</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 8: Prospecting & Pipeline Generation Struggles]]></title><description><![CDATA[<p>In this episode, Brian and Bryan discuss the ongoing struggles of prospecting and pipeline generation in sales. They explore the relationship between sales and marketing, emphasizing the importance of collaboration and communication. The conversation delves into the challenges of lead quality, the need for better messaging, and the accountability of salespeople in the prospecting process. They also touch on the role of content creation and the human connection in sales, ultimately highlighting the dynamics between sales and marketing teams.</p>]]></description><guid isPermaLink="false">beed03c7-8f0d-4af2-ac8e-97d075b3e013</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Thu, 23 Oct 2025 02:17:07 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/e04520888da2f308a9f466617318c6856631c6781006219f563b581ae0fa8f3f/eyJlcGlzb2RlSWQiOiJiZWVkMDNjNy04ZjBkLTRhZjItYWM4ZS05N2QwNzViM2UwMTMiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhmOTg5YWVjMGJkZTlhYjdlYzlmMTVjL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTAtMjNfXzMtNDktMzQubXAzIn0=.mp3" length="37339249" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode, Brian and Bryan discuss the ongoing struggles of prospecting and pipeline generation in sales. They explore the relationship between sales and marketing, emphasizing the importance of collaboration and communication. The conversation delves into the challenges of lead quality, the need for better messaging, and the accountability of salespeople in the prospecting process. They also touch on the role of content creation and the human connection in sales, ultimately highlighting the dynamics between sales and marketing teams.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:50:20</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>8</itunes:episode><itunes:title>Episode 8: Prospecting &amp; Pipeline Generation Struggles</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 7: The Myth of Work Hard, Play Hard]]></title><description><![CDATA[<p>In this episode, Brian and Bryan discuss the pervasive myth of 'work hard, play hard' in the professional world. They explore its implications on employee motivation, leadership, and the balance between work and personal life. The conversation delves into the psychological aspects of luxury and lifestyle, the importance of personal connections at work, and the dangers of extreme work culture. Ultimately, they advocate for a redefinition of success that prioritizes balance and personal fulfillment over relentless productivity.</p><p></p><p><b>Takeaways</b></p><ul><li>Work hard, play hard is often a myth perpetuated by leadership.</li><li>Leadership can motivate employees but must follow through on promises.</li><li>Rewards and recognition are crucial for employee morale.</li><li>Team building events can foster connections but may not always be effective.</li><li>Work-life balance is essential for mental health and productivity.</li><li>The psychology of luxury can influence work culture.</li><li>Personal connections at work enhance job satisfaction.</li><li>Extreme work cultures can lead to burnout and resentment.</li><li>Reframing work hard, play hard can lead to healthier work environments.</li><li>Finding personal balance is key to long-term success.</li></ul>]]></description><guid isPermaLink="false">ca5210f7-554e-4f98-b785-cf9982bd9113</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Tue, 14 Oct 2025 14:47:03 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/d19905e2510bd5e2cc62180b51419d6b3fc3c1f203bced0f36a0e8756cbc3b0d/eyJlcGlzb2RlSWQiOiJjYTUyMTBmNy01NTRlLTRmOTgtYjc4NS1jZjk5ODJiZDkxMTMiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhlZDY5NjhiZWFiMDhjYTY3NzE1NTAyL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTAtMTNfXzIzLTQtNDAubXAzIn0=.mp3" length="36105665" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode, Brian and Bryan discuss the pervasive myth of &apos;work hard, play hard&apos; in the professional world. They explore its implications on employee motivation, leadership, and the balance between work and personal life. The conversation delves into the psychological aspects of luxury and lifestyle, the importance of personal connections at work, and the dangers of extreme work culture. Ultimately, they advocate for a redefinition of success that prioritizes balance and personal fulfillment over relentless productivity.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Takeaways&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Work hard, play hard is often a myth perpetuated by leadership.&lt;/li&gt;&lt;li&gt;Leadership can motivate employees but must follow through on promises.&lt;/li&gt;&lt;li&gt;Rewards and recognition are crucial for employee morale.&lt;/li&gt;&lt;li&gt;Team building events can foster connections but may not always be effective.&lt;/li&gt;&lt;li&gt;Work-life balance is essential for mental health and productivity.&lt;/li&gt;&lt;li&gt;The psychology of luxury can influence work culture.&lt;/li&gt;&lt;li&gt;Personal connections at work enhance job satisfaction.&lt;/li&gt;&lt;li&gt;Extreme work cultures can lead to burnout and resentment.&lt;/li&gt;&lt;li&gt;Reframing work hard, play hard can lead to healthier work environments.&lt;/li&gt;&lt;li&gt;Finding personal balance is key to long-term success.&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:48:25</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode><itunes:title>Episode 7: The Myth of Work Hard, Play Hard</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 6: Redefining networking without the schmoozing]]></title><description><![CDATA[<p>Brian and Bryan dive into the art of networking without the cringe. They explore the delicate balance between genuine connection and the dreaded "commission breath" in sales. Through candid discussions, they share personal experiences and insights on building authentic relationships in the corporate world. Tune in to discover how to redefine networking, avoid superficial interactions, and create meaningful connections that go beyond the business card exchange. Join the conversation and share your thoughts on networking in the comments!</p>]]></description><guid isPermaLink="false">f50f12e3-58a2-4290-bbcd-4af06c315ae3</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Wed, 08 Oct 2025 14:40:20 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/b98a72436bae4e59c26c6d6da3e5e606b3ca1b219fc503cb6d3f71871497457d/eyJlcGlzb2RlSWQiOiJmNTBmMTJlMy01OGEyLTQyOTAtYmJjZC00YWYwNmMzMTVhZTMiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhlNjcyNTU3ZDBhOTMxODJiZWRhY2Q1L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTAtOF9fMTYtMTYtNTIubXAzIn0=.mp3" length="48979752" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan dive into the art of networking without the cringe. They explore the delicate balance between genuine connection and the dreaded &quot;commission breath&quot; in sales. Through candid discussions, they share personal experiences and insights on building authentic relationships in the corporate world. Tune in to discover how to redefine networking, avoid superficial interactions, and create meaningful connections that go beyond the business card exchange. Join the conversation and share your thoughts on networking in the comments!&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>01:02:49</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><itunes:title>Episode 6: Redefining networking without the schmoozing</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 5: Morning routines for productivity and mental health]]></title><description><![CDATA[<p>Brian and Bryan discuss the importance of morning routines and how they can impact productivity and mental health. They share personal experiences, challenges, and strategies for optimizing morning routines, emphasizing the significance of consistency and personalization. The discussion also touches on the role of nighttime routines and the balance between work and personal life.</p>]]></description><guid isPermaLink="false">f60fda24-576d-4696-b7c1-75f3df61473b</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Tue, 30 Sep 2025 09:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/cc663eace82fd9179265bc064ae1611dc942bd4eec1cf365225b35910dd93701/eyJlcGlzb2RlSWQiOiJmNjBmZGEyNC01NzZkLTQ2OTYtYjdjMS03NWYzZGY2MTQ3M2IiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhkOTIyZGI0OWM2YzE0NGVjNzg3NDNiL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtOS0yOF9fMTMtNTgtMTkubXAzIn0=.mp3" length="26889987" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan discuss the importance of morning routines and how they can impact productivity and mental health. They share personal experiences, challenges, and strategies for optimizing morning routines, emphasizing the significance of consistency and personalization. The discussion also touches on the role of nighttime routines and the balance between work and personal life.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:34:58</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:title>Episode 5: Morning routines for productivity and mental health</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 4: Mental health over hustle culture]]></title><description><![CDATA[<p>Brian and Bryan discuss the critical importance of mental health in the corporate environment, especially in the wake of ongoing layoffs and the pressures of hustle culture. They explore the delicate balance between work and personal life, emphasizing the need for recovery and healthy outlets for stress. The conversation touches on the benefits of staycations, the unique pressures faced by salespeople, and the impact of technology on work-life balance. They also share personal strategies for managing stress, productivity, and the importance of creating a conducive work environment.</p>]]></description><guid isPermaLink="false">c40bdb32-dd15-4e00-a8ba-89baeaede0c3</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Tue, 23 Sep 2025 19:40:48 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/84cf26d2443287c8e6211b3a05cbcd1cbc90613f642060d3758322ed11d97440/eyJlcGlzb2RlSWQiOiJjNDBiZGIzMi1kZDE1LTRlMDAtYThiYS04OWJhZWFlZGUwYzMiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhkMTk0MDlmM2FkZjA2OGExZWMwNDY2L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtOS0yMl9fMjAtMjMtNC5tcDMifQ==.mp3" length="40019185" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan discuss the critical importance of mental health in the corporate environment, especially in the wake of ongoing layoffs and the pressures of hustle culture. They explore the delicate balance between work and personal life, emphasizing the need for recovery and healthy outlets for stress. The conversation touches on the benefits of staycations, the unique pressures faced by salespeople, and the impact of technology on work-life balance. They also share personal strategies for managing stress, productivity, and the importance of creating a conducive work environment.&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:50:47</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:title>Episode 4: Mental health over hustle culture</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 3: Remote work - the ultimate counterculture move]]></title><description><![CDATA[<p>Brian and Bryan dive into the evolving landscape of remote work. They explore how remote work has become the ultimate counterculture move, challenging traditional office norms and reshaping productivity. From personal experiences to industry insights, they discuss the benefits and challenges of working remotely, the impact of COVID-19, and the future of workplace flexibility. Tune in to hear their thoughts on why remote work is here to stay and how it empowers employees to thrive in their own environments.</p><p></p><p>Join the conversation and share your thoughts on remote work versus office work.</p>]]></description><guid isPermaLink="false">6eb86341-3dde-4089-8f58-112e90d04ab7</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Wed, 17 Sep 2025 01:33:33 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/bb099a07f17b051f070fe053e8018583825ce6f1416d2fd14408cb6a5f382b54/eyJlcGlzb2RlSWQiOiI2ZWI4NjM0MS0zZGRlLTQwODktOGY1OC0xMTJlOTBkMDRhYjciLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhjYTA5ODdhNDBlOGRmMmVjNmQ0YjY4L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtOS0xN19fMy02LTE1Lm1wMyJ9.mp3" length="45014176" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan dive into the evolving landscape of remote work. They explore how remote work has become the ultimate counterculture move, challenging traditional office norms and reshaping productivity. From personal experiences to industry insights, they discuss the benefits and challenges of working remotely, the impact of COVID-19, and the future of workplace flexibility. Tune in to hear their thoughts on why remote work is here to stay and how it empowers employees to thrive in their own environments.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Join the conversation and share your thoughts on remote work versus office work.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:56:16</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:title>Episode 3: Remote work - the ultimate counterculture move</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 2: Drinking culture]]></title><description><![CDATA[<p>Brian and Bryan discuss the emphasis placed on alcohol and alcohol-centric events in the corporate world. They also discuss potential alternatives and overall impacts related to alcohol impacts.</p>]]></description><guid isPermaLink="false">c6dd2a12-8315-4259-a836-1afd8c93a16a</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Fri, 12 Sep 2025 11:41:03 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/e2c1242a4355629bc2555bacc3bcc59979a6b0899d2007bbc7b1fae63b6128d6/eyJlcGlzb2RlSWQiOiJjNmRkMmExMi04MzE1LTQyNTktYTgzNi0xYWZkOGM5M2ExNmEiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhjMWJhNjdkZmNkMjMwNDBmNzA4NWJiL2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtOS0xMF9fMTktNTAtMzEubXAzIn0=.mp3" length="13071560" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan discuss the emphasis placed on alcohol and alcohol-centric events in the corporate world. They also discuss potential alternatives and overall impacts related to alcohol impacts.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:16:32</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:title>Episode 2: Drinking culture</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Episode 1: Rewriting success metrics]]></title><description><![CDATA[<p>Brian and Bryan discuss what success means to them and what it could mean to different. They also discuss what it could mean for someone starting off in their career and what society has conditioned many people to chase. </p>]]></description><guid isPermaLink="false">09cf2747-27cc-41ad-ab65-28b40236c5f2</guid><dc:creator><![CDATA[Corporate CounterCulture]]></dc:creator><pubDate>Tue, 02 Sep 2025 19:14:45 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/6829efa31104f2c13bd3bb456a7cf1b79b7eb468d769b6f6f1e420ecb6461f13/eyJlcGlzb2RlSWQiOiIwOWNmMjc0Ny0yN2NjLTQxYWQtYWI2NS0yOGI0MDIzNmM1ZjIiLCJwb2RjYXN0SWQiOiIyZGU0NDMzMi04OTMyLTQ3YTMtYTIxYy1kYTFmMjFjYmUzM2MiLCJhY2NvdW50SWQiOiI2OGE3M2I5ZDlmZjdkOGQ4ODM3ZWI3NmMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhiNzQxMjliMmJmNzE5MzM2OWJlMGQ2L2NvcnBvcmF0ZS1jb3VudGVyY3VsdHVyZXMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtOS0yX18yMS0xMC0zMy5tcDMifQ==.mp3" length="47995028" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Brian and Bryan discuss what success means to them and what it could mean to different. They also discuss what it could mean for someone starting off in their career and what society has conditioned many people to chase. &lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>01:01:19</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/2de44332-8932-47a3-a21c-da1f21cbe33c/logos/04faf3bc-3d3e-4d47-a441-ccbbde84590a.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>Episode 1: Rewriting success metrics</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>