<![CDATA[Brand New Rules]]>Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to cultural accountability to the death of ad fatigue, we dig into what it actually takes to build brands people believe in. We dissect real campaigns, challenge industry norms, and bring on guests from the worlds of brand strategy, communications, and culture to talk about what's working, what's failing, and what comes next. Featuring our signature "Rebrand This" segment — where we take real brand missteps and rebuild them from the inside out. No fluff. No corporate speak. Just real conversations about the shift happening right now. New episodes drop bimonthly.

]]>www.groundfireagency.comRiverside.fm (https://riverside.com)Thu, 28 May 2026 11:51:08 GMTWed, 01 Apr 2026 21:07:49 GMT60Groundfire Agency<p>Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to cultural accountability to the death of ad fatigue, we dig into what it actually takes to build brands people believe in. We dissect real campaigns, challenge industry norms, and bring on guests from the worlds of brand strategy, communications, and culture to talk about what's working, what's failing, and what comes next. Featuring our signature "Rebrand This" segment — where we take real brand missteps and rebuild them from the inside out. No fluff. No corporate speak. Just real conversations about the shift happening right now. New episodes drop bimonthly.</p>episodicGroundfire Agencychristina@groundfireagency.comno<![CDATA[Unplugged — The Case for Friction]]>The conversation explores the analog trend and its impact on brands and consumers. It delves into the class dimension of the trend, the role of friction in branding, and the practical considerations for brands in responding to the trend. The key takeaways include the significance of the analog trend in reflecting a craving for intentionality, depth, and meaningful experiences, as well as the intentional use of friction to make the brand experience feel more meaningful.

Takeaways

  • Analog trend reflects a craving for intentionality, depth, and meaningful experiences
  • Friction, when used intentionally, makes the brand experience feel more meaningful
]]>92e93f8f-928e-489c-94ed-c71f22ac79e8Thu, 28 May 2026 00:00:00 GMT<p>The conversation explores the analog trend and its impact on brands and consumers. It delves into the class dimension of the trend, the role of friction in branding, and the practical considerations for brands in responding to the trend. The key takeaways include the significance of the analog trend in reflecting a craving for intentionality, depth, and meaningful experiences, as well as the intentional use of friction to make the brand experience feel more meaningful.</p><p></p><p>Takeaways</p><ul><li>Analog trend reflects a craving for intentionality, depth, and meaningful experiences</li><li>Friction, when used intentionally, makes the brand experience feel more meaningful</li></ul>no00:26:4115Unplugged — The Case for Frictionfull<![CDATA[Gen Z Is Not Your Rebrand Strategy]]>Most companies fall into the trap of chasing trends, believing they must appeal to the next generation to survive. But true success lies in understanding who your brand is meant for and building a future around that clarity. This episode explores how brands like Abercrombie and Pinterest redefine relevance by embracing their core identity and community, rather than mimicking youth culture.Join Jasmine, Ariana, and Christina as they unpack the pitfalls of superficial authenticity and reveal why aligning with the right cultural fragments creates lasting resonance. Discover how industry icons like Nike and Adidas stay relevant by evolving with their audiences, and learn practical steps to focus on your true audience and build brands that endure beyond fleeting trends.Perfect for founders, marketers, and strategists, this episode offers clarity and confidence to build with purpose in an ever-shifting landscape. Listen now to transform your brand into a steady, authentic force.

]]>c62df518-b783-42fb-9852-def0a029c1aeThu, 14 May 2026 00:54:03 GMT<p>Most companies fall into the trap of chasing trends, believing they must appeal to the next generation to survive. But true success lies in understanding who your brand is meant for and building a future around that clarity. This episode explores how brands like Abercrombie and Pinterest redefine relevance by embracing their core identity and community, rather than mimicking youth culture.Join Jasmine, Ariana, and Christina as they unpack the pitfalls of superficial authenticity and reveal why aligning with the right cultural fragments creates lasting resonance. Discover how industry icons like Nike and Adidas stay relevant by evolving with their audiences, and learn practical steps to focus on your true audience and build brands that endure beyond fleeting trends.Perfect for founders, marketers, and strategists, this episode offers clarity and confidence to build with purpose in an ever-shifting landscape. Listen now to transform your brand into a steady, authentic force.</p>no00:33:0014Gen Z Is Not Your Rebrand Strategyfull<![CDATA[Connecting Brand Strategy to Growth Strategy]]>What happens when your growth outpaces your brand? Chaos. In this episode, we break down why branding and growth aren't separate strategies, the warning signs that your brand can't keep up, and how to fix it before things fall apart. The hosts get into brand-as-ecosystem thinking, alignment, and the metrics that actually matter. If you're done chasing quick wins and ready to build something that lasts, press play.

]]>8c9b2647-f1c9-4ed1-b4c1-b031ea655f33Thu, 30 Apr 2026 00:00:00 GMT<p>What happens when your growth outpaces your brand? Chaos. In this episode, we break down why branding and growth aren't separate strategies, the warning signs that your brand can't keep up, and how to fix it before things fall apart. The hosts get into brand-as-ecosystem thinking, alignment, and the metrics that actually matter. If you're done chasing quick wins and ready to build something that lasts, press play.</p>no00:15:56Connecting Brand Strategy to Growth Strategyfull<![CDATA[Crisis Management in the Age of Accountability]]>The conversation delves into the distinction between brand crises and consequences, emphasizing the importance of accountability over image protection. It explores the role of crisis management in branding and the need for brands to focus on rebuilding trust rather than protecting perception.

We leave you with the question:

Is your crisis response actually building trust, or is it doing extra work because your brand was never that clear to begin with?

]]>e46f5ae6-0626-4116-969c-6d3b37d1f554Thu, 16 Apr 2026 00:12:14 GMT<p>The conversation delves into the distinction between brand crises and consequences, emphasizing the importance of accountability over image protection. It explores the role of crisis management in branding and the need for brands to focus on rebuilding trust rather than protecting perception.</p><p></p><p>We leave you with the question: </p><p></p><p><i>Is your crisis response actually building trust, or is it doing extra work because your brand was never that clear to begin with?</i></p>no00:25:3412Crisis Management in the Age of Accountabilityfull<![CDATA[New Era. New Lens. Brand New Rules.]]>In our debut episode, we introduce ourselves, share why we started Groundfire Agency, and retire the branding rules that should've been gone a long time ago.

What's one branding opinion you're tired of pretending to respect? That's where we start. Then we burn the old rules down and tell you what actually holds up now.

]]>58952996-5b91-475a-bd6f-d5c3119a56a1Wed, 01 Apr 2026 21:12:50 GMT<p>In our debut episode, we introduce ourselves, share why we started Groundfire Agency, and retire the branding rules that should've been gone a long time ago.</p><p></p><p><i>What's one branding opinion you're tired of pretending to respect? That's where we start. Then we burn the old rules down and tell you what actually holds up now.</i></p>no00:24:4511New Era. New Lens. Brand New Rules.full