<![CDATA[Behind the Pipeline]]>Most go-to-market strategies are built on outdated playbooks.

Behind the Pipeline is where those playbooks get challenged — and rewritten.

Hosted by Jay Cameron, this podcast dives into the real strategies behind modern growth: product positioning that actually converts, messaging that cuts through noise, competitive intelligence that wins deals and the rise of AI-powered GTM.

You’ll hear from founders, product marketers, and revenue leaders who are rethinking how companies go to market — and what it takes to stand out today.

Built alongside Launchera.ai, a platform connecting startups with experienced product marketers, this podcast is designed to give you the edge in how you position, launch and scale.

]]>www.launchera.aiRiverside.fm (https://riverside.com)Wed, 14 Oct 2026 13:03:13 GMTMon, 06 Apr 2026 19:03:21 GMT60Jay Cameron<p>Most go-to-market strategies are built on outdated playbooks.</p><p>Behind the Pipeline is where those playbooks get challenged — and rewritten.<br /></p><p>Hosted by Jay Cameron, this podcast dives into the real strategies behind modern growth: product positioning that actually converts, messaging that cuts through noise, competitive intelligence that wins deals and the rise of AI-powered GTM.<br /></p><p>You’ll hear from founders, product marketers, and revenue leaders who are rethinking how companies go to market — and what it takes to stand out today.<br /></p><p>Built alongside <a rel="noopener noreferrer nofollow" href="http://Launchera.ai" target="_blank">Launchera.ai</a>, a platform connecting startups with experienced product marketers, this podcast is designed to give you the edge in how you position, launch and scale.</p>episodicJay Cameronjaydhcameron@gmail.comno<![CDATA[The Autonomous GTM Team]]>The future of GTM isn't bigger teams—it's smarter teams powered by Agentic AI.
In the Season 1 finale of Behind the Pipeline, we explore what the Autonomous GTM Team looks like, why AI agents will transform the way we work, and how the best leaders will use AI to eliminate repetitive tasks while doubling down on strategy, creativity, and customer relationships.

]]>c8e1c850-c40e-4839-866a-48704d32907cWed, 05 Aug 2026 04:17:17 GMT<p><b>The future of GTM isn't bigger teams—it's smarter teams powered by Agentic AI.</b><br />In the Season 1 finale of <i>Behind the Pipeline</i>, we explore what the Autonomous GTM Team looks like, why AI agents will transform the way we work, and how the best leaders will use AI to eliminate repetitive tasks while doubling down on strategy, creativity, and customer relationships.</p>no00:14:23110The Autonomous GTM Teamfull<![CDATA[Stop Treating GTM Like an Afterthought]]>Great products don't sell themselves. Great go-to-market does.
In Episode 9 of Behind the Pipeline, we explore why too many founders treat GTM as an expense instead of an investment. Learn why bootstrapping isn't an excuse to ignore positioning, messaging, and strategy—and why investing in your GTM is one of the fastest ways to accelerate growth.

]]>e5d2fc66-dae4-4b5c-a898-baa7fbd29ce7Tue, 04 Aug 2026 19:26:13 GMT<p><b>Great products don't sell themselves. Great go-to-market does.</b><br />In Episode 9 of <i>Behind the Pipeline</i>, we explore why too many founders treat GTM as an expense instead of an investment. Learn why bootstrapping isn't an excuse to ignore positioning, messaging, and strategy—and why investing in your GTM is one of the fastest ways to accelerate growth.</p>no00:10:5719Stop Treating GTM Like an Afterthoughtfull<![CDATA[Your Website Is Confusing Your Buyers]]>Your website doesn't have a traffic problem—it has a clarity problem.
In Episode 8 of Behind the Pipeline, we explore why most startup websites confuse buyers instead of converting them. Learn how to create messaging that grabs attention in the first 10 seconds, communicates real value, and turns your website into your hardest-working salesperson.

]]>042adbb4-7fb8-4ad5-9482-32e077cf459eTue, 04 Aug 2026 15:08:46 GMT<p><b>Your website doesn't have a traffic problem—it has a clarity problem.</b><br />In Episode 8 of <i>Behind the Pipeline</i>, we explore why most startup websites confuse buyers instead of converting them. Learn how to create messaging that grabs attention in the first 10 seconds, communicates real value, and turns your website into your hardest-working salesperson.</p>no00:10:0918Your Website Is Confusing Your Buyersfull<![CDATA[Why Your Champion Keeps Losing Internally]]>You probably didn't lose the deal to a competitor—you lost it in a meeting you were never invited to.

In Episode 7 of Behind the Pipeline, we explore why champions struggle to sell internally, how buying committees really make decisions, and what you need to give your champion to build consensus and get your deal across the finish line.

]]>92a6d54e-5adc-4227-99b0-a3f69b66400cSun, 26 Jul 2026 02:37:09 GMT<p><b>You probably didn't lose the deal to a competitor—you lost it in a meeting you were never invited to.</b><br /><br />In Episode 7 of <i>Behind the Pipeline</i>, we explore why champions struggle to sell internally, how buying committees really make decisions, and what you need to give your champion to build consensus and get your deal across the finish line.</p>no00:08:4117Why Your Champion Keeps Losing Internallyfull<![CDATA[Why Your Customers Aren't Buying Urgency]]>Your biggest competitor isn't another vendor - it's the status quo.

In Episode 6 of Behind the Pipeline, we explore why customers don't buy because of better features; they buy when the cost of doing nothing becomes too great. Learn how to create urgency, communicate the cost of inaction, and move buyers from "maybe later" to "let's do this."

]]>72758754-ce56-4f18-8eaa-2fb7427c9a11Sun, 26 Jul 2026 02:19:44 GMT<p>Your biggest competitor isn't another vendor - it's the status quo.<br /><br />In Episode 6 of Behind the Pipeline, we explore why customers don't buy because of better features; they buy when the cost of doing nothing becomes too great. Learn how to create urgency, communicate the cost of inaction, and move buyers from "maybe later" to "let's do this."</p>no00:07:4516Why Your Customers Aren't Buying Urgencyfull<![CDATA[Nobody Cares About Your AI Features]]>In Episode 5 of Behind the Pipeline, we explore why AI features don't sell, how AI Assistants and Agentic AI should be positioned, and why the future belongs to AI that removes work—while keeping humans firmly in control.

]]>76fc6a4e-4eb5-4837-b4d9-20e0b89c46abSat, 11 Jul 2026 17:36:44 GMT<p>In Episode 5 of <i>Behind the Pipeline</i>, we explore why AI features don't sell, how AI Assistants and Agentic AI should be positioned, and why the future belongs to AI that removes work—while keeping humans firmly in control.</p>no00:08:58Nobody Cares About Your AI Featuresfull<![CDATA[Stop Hiring Sales Until You Fix This]]>In Episode 4 of Behind the Pipeline, we explore why most companies don't have a pipeline problem—they have a GTM problem. Learn why weak positioning, broad ICPs, and poor conversion are often the real culprits behind slowing growth, and what to fix before adding headcount.

]]>c821f510-fc77-4439-a109-8fdcb6db0edcWed, 24 Jun 2026 10:36:44 GMT<p>In Episode 4 of <i>Behind the Pipeline</i>, we explore why most companies don't have a pipeline problem—they have a GTM problem. Learn why weak positioning, broad ICPs, and poor conversion are often the real culprits behind slowing growth, and what to fix before adding headcount.</p>no00:09:0514Stop Hiring Sales Until You Fix Thisfull<![CDATA[AI is Exposing Weak GTM]]>AI isn’t replacing GTM teams — it’s exposing them.

Everyone has AI. Everyone can generate content.
So why are most teams still struggling to convert?

In this episode, we unpack how AI is raising the floor, exposing weak positioning, and separating teams that scale clarity from those that scale confusion.

]]>bb409b2d-3d8c-4ca7-abbf-c0e1ae252a00Sun, 26 Apr 2026 14:52:47 GMT<p>AI isn’t replacing GTM teams — it’s exposing them.<br /><br />Everyone has AI. Everyone can generate content.<br />So why are most teams still struggling to convert?<br /><br />In this episode, we unpack how AI is raising the floor, exposing weak positioning, and separating teams that scale clarity from those that scale confusion.</p>no00:10:52AI is Exposing Weak GTMfull<![CDATA[Why Your Demo Isn’t Closing Deals]]>Your demo isn’t closing deals — because it’s not a demo.

In Episode 2 of Behind the Pipeline, we break down why generic walkthroughs fail, why showing product too late kills momentum, and how to build demos that actually convert.

]]>f44dad89-315b-42bd-9dac-929e6a3f6462Wed, 15 Apr 2026 04:23:28 GMT<p>Your demo isn’t closing deals — because it’s not a demo.<br /><br />In Episode 2 of <i>Behind the Pipeline</i>, we break down why generic walkthroughs fail, why showing product too late kills momentum, and how to build demos that actually convert.</p>no00:09:0012Why Your Demo Isn’t Closing Dealsfull<![CDATA[You Don't Have a Pipeline Problem]]>Most startups think they have a pipeline problem — they don’t. In the first episode of Behind the Pipeline, Jay Cameron breaks down why deals aren’t closing, how weak positioning kills conversion and why more leads won’t fix your GTM strategy.

]]>b173e426-793c-48a6-b693-ff99692b3907Mon, 06 Apr 2026 19:31:04 GMT<p>Most startups think they have a pipeline problem — they don’t. In the first episode of <i>Behind the Pipeline</i>, Jay Cameron breaks down why deals aren’t closing, how weak positioning kills conversion and why more leads won’t fix your GTM strategy.</p>no00:06:4411You Don't Have a Pipeline Problemtrailer