<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[The End of Marketing]]></title><description><![CDATA[<p>The End of Marketing is a no-BS podcast by <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/carlosgilonline/" target="_blank">Carlos Gil</a>, bestselling author of The End of Marketing, for people tired of advice that sounds good but doesn’t convert. These are short, sharp audio insights breaking down what actually drives attention, trust, and revenue in today’s AI and social-first world… no fluff, no recycled playbooks, no influencer nonsense. Just real-world execution built on scars and systems. If you want applause, look elsewhere. If you want results, you’re in the right place.</p>]]></description><link>https://theendofmarketing.com/</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Thu, 28 May 2026 22:21:35 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/3sh9Xo6p.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Carlos Gil]]></author><pubDate>Wed, 28 Jan 2026 21:21:11 GMT</pubDate><copyright><![CDATA[2026 Carlos Gil]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Marketing]]></category><itunes:author>Carlos Gil</itunes:author><itunes:summary>&lt;p&gt;The End of Marketing is a no-BS podcast by &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/carlosgilonline/&quot; target=&quot;_blank&quot;&gt;Carlos Gil&lt;/a&gt;, bestselling author of The End of Marketing, for people tired of advice that sounds good but doesn’t convert. These are short, sharp audio insights breaking down what actually drives attention, trust, and revenue in today’s AI and social-first world… no fluff, no recycled playbooks, no influencer nonsense. Just real-world execution built on scars and systems. If you want applause, look elsewhere. If you want results, you’re in the right place.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Carlos Gil</itunes:name><itunes:email>carlos@gilmedia.co</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><item><title><![CDATA[Bad Marketing: The $7 Chicken That Went Viral and Forced a Corporate Policy Change]]></title><description><![CDATA[<p>What started as a $7 rotisserie chicken turned into over <b>2 million organic views</b> across Threads, Facebook, and TikTok… and eventually triggered a corporate memo at a billion-dollar company.</p><p></p><p>In this episode, I introduce the concept of <b>Bad Marketing</b> — the idea that some of the most criticized posts on social media are often the ones generating the most attention, engagement, and organic reach for brands.</p><p></p><p>For years marketers have been told to create polished content, follow best practices, and avoid controversy. But the reality of the internet is different. The content that spreads fastest is often <b>real, relatable, and framed in a way that interrupts the scroll.</b></p><p></p><p>In this episode I break down:</p><p></p><p>• what <b>Bad Marketing</b> actually means<br />• why “rage bait” style posts often go viral<br />• how user-generated content benefits brands<br />• why pattern-interrupt storytelling spreads on social media<br />• how a simple Publix chicken post turned into a real-world corporate reaction</p><p></p><p>This story is also a reminder that marketing today doesn’t require big budgets or expensive production. Sometimes all it takes is a <b>smart observation, the right caption, and the courage to hit publish.</b></p><p></p><p>Original Threads post referenced in the episode:<br /><a rel="noopener noreferrer nofollow" href="https://www.threads.com/@carlosgil83/post/DW_c5JkjhFK" target="_blank">https://www.threads.com/@carlosgil83/post/DW_c5JkjhFK</a></p><p></p><p>Subscribe to the <b>Bad Marketing Newsletter</b>:<br /><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/" target="_blank">https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/</a></p><p></p><p>Connect with me on LinkedIn:<br /><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/carlosgilonline/" target="_blank">https://www.linkedin.com/in/carlosgilonline/</a></p>]]></description><guid isPermaLink="false">af0f6640-fcb0-4d48-adc3-843ac5d38972</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 16 Apr 2026 14:55:20 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/c8bb6e7d608ba22d94f7ce436e7dfb9e3486964db0c6e31d49b47169dd165d4c/eyJlcGlzb2RlSWQiOiJhZjBmNjY0MC1mY2IwLTRkNDgtYWRjMy04NDNhYzVkMzg5NzIiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjllMGY3NjFmYTllNjAyZjZkNjRkZGU2L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtNC0xNl9fMTYtNTEtMTMubXAzIn0=.mp3" length="19942967" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/af0f6640-fcb0-4d48-adc3-843ac5d38972/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;What started as a $7 rotisserie chicken turned into over &lt;b&gt;2 million organic views&lt;/b&gt; across Threads, Facebook, and TikTok… and eventually triggered a corporate memo at a billion-dollar company.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, I introduce the concept of &lt;b&gt;Bad Marketing&lt;/b&gt; — the idea that some of the most criticized posts on social media are often the ones generating the most attention, engagement, and organic reach for brands.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;For years marketers have been told to create polished content, follow best practices, and avoid controversy. But the reality of the internet is different. The content that spreads fastest is often &lt;b&gt;real, relatable, and framed in a way that interrupts the scroll.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode I break down:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;• what &lt;b&gt;Bad Marketing&lt;/b&gt; actually means&lt;br /&gt;• why “rage bait” style posts often go viral&lt;br /&gt;• how user-generated content benefits brands&lt;br /&gt;• why pattern-interrupt storytelling spreads on social media&lt;br /&gt;• how a simple Publix chicken post turned into a real-world corporate reaction&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This story is also a reminder that marketing today doesn’t require big budgets or expensive production. Sometimes all it takes is a &lt;b&gt;smart observation, the right caption, and the courage to hit publish.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Original Threads post referenced in the episode:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.threads.com/@carlosgil83/post/DW_c5JkjhFK&quot; target=&quot;_blank&quot;&gt;https://www.threads.com/@carlosgil83/post/DW_c5JkjhFK&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe to the &lt;b&gt;Bad Marketing Newsletter&lt;/b&gt;:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Connect with me on LinkedIn:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/carlosgilonline/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/carlosgilonline/&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:13:51</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Bad Marketing: The $7 Chicken That Went Viral and Forced a Corporate Policy Change</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Bad Marketing: The Psychology Behind Viral Social Media Posts]]></title><description><![CDATA[<p>In this episode I introduce the concept of <b>Bad Marketing</b> — the idea that some of the most criticized posts on social media are often the ones generating the most attention and organic reach for brands.</p><p></p><p>For years marketers have been told to create polished content, follow best practices, and avoid controversy. But in reality, the internet often rewards something very different: real, relatable moments that interrupt the scroll and spark conversation.</p><p></p><p>In this episode I break down:</p><p>• what “Bad Marketing” actually is<br />• why pattern-interrupt content spreads online<br />• how user-generated content benefits brands<br />• why everyday observations often outperform polished marketing campaigns</p><p></p><p>I also share real examples of posts that generated millions of views and explain how attention on social media can translate into brand exposure, follower growth, and even new business opportunities.</p><p></p><p>Subscribe to the <b>Bad Marketing Newsletter</b>:<br /><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/" target="_blank">https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/</a></p><p></p><p>Connect with me on LinkedIn:<br /><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/carlosgilonline/" target="_blank">https://www.linkedin.com/in/carlosgilonline/</a></p>]]></description><guid isPermaLink="false">7c00a2a8-23dc-4c87-a401-c258d1df2064</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Wed, 15 Apr 2026 19:34:04 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/fdac06272b865eeefdd78d8da79c15f877a3de0ad2169e074558a805bf31d623/eyJlcGlzb2RlSWQiOiI3YzAwYTJhOC0yM2RjLTRjODctYTQwMS1jMjU4ZDFkZjIwNjQiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkZmU2ZTQ5NTgxMGQ3OTM5ODg2NjQ1L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtNC0xNV9fMjEtMjgtMzYubXAzIn0=.mp3" length="14728090" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/7c00a2a8-23dc-4c87-a401-c258d1df2064/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;In this episode I introduce the concept of &lt;b&gt;Bad Marketing&lt;/b&gt; — the idea that some of the most criticized posts on social media are often the ones generating the most attention and organic reach for brands.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;For years marketers have been told to create polished content, follow best practices, and avoid controversy. But in reality, the internet often rewards something very different: real, relatable moments that interrupt the scroll and spark conversation.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode I break down:&lt;/p&gt;&lt;p&gt;• what “Bad Marketing” actually is&lt;br /&gt;• why pattern-interrupt content spreads online&lt;br /&gt;• how user-generated content benefits brands&lt;br /&gt;• why everyday observations often outperform polished marketing campaigns&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;I also share real examples of posts that generated millions of views and explain how attention on social media can translate into brand exposure, follower growth, and even new business opportunities.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe to the &lt;b&gt;Bad Marketing Newsletter&lt;/b&gt;:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/newsletters/bad-marketing-7448085448096268288/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Connect with me on LinkedIn:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/carlosgilonline/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/carlosgilonline/&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:10:14</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Bad Marketing: The Psychology Behind Viral Social Media Posts</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Social Media Marketing Is Dead (Here’s What Replaces It)]]></title><description><![CDATA[<p>For years marketers were told that social media was the future. But algorithms, AI, and an explosion of content have turned the internet into a noisy digital ocean where attention is harder than ever to earn. In this episode, Carlos breaks down the evolution of social media from the AOL chat room era to today’s algorithm-driven platforms and explains why the smartest marketers are shifting their focus to something far more powerful: owned audiences and email.</p><p>If you want to go deeper into email strategy and tools:</p><p></p><p>Best email marketing tools and reviews:<br /><a rel="noopener noreferrer nofollow" href="https://bestsends.com" target="_blank">https://bestsends.com</a></p><p></p><p>Test your email subject line before you send it:<br /><a rel="noopener noreferrer nofollow" href="https://testmysubject.com" target="_blank">https://testmysubject.com</a></p><p></p><p>Email strategy, consulting, and newsletter growth:<br /><a rel="noopener noreferrer nofollow" href="https://sendfocus.com" target="_blank">https://sendfocus.com</a></p>]]></description><guid isPermaLink="false">0b3f04f8-b6c5-4c79-8843-ce00bafef1bd</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Tue, 14 Apr 2026 15:13:22 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/7942bc34c15e9320e98cdd9ffaff4d76ebd8be832eddd211913f771bc91136d3/eyJlcGlzb2RlSWQiOiIwYjNmMDRmOC1iNmM1LTRjNzktODg0My1jZTAwYmFmZWYxYmQiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkZTUyNDUwMTA4MGVmOThlMWE3Yzg3L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtNC0xNF9fMTYtNDItMTMubXAzIn0=.mp3" length="12918745" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/0b3f04f8-b6c5-4c79-8843-ce00bafef1bd/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;For years marketers were told that social media was the future. But algorithms, AI, and an explosion of content have turned the internet into a noisy digital ocean where attention is harder than ever to earn. In this episode, Carlos breaks down the evolution of social media from the AOL chat room era to today’s algorithm-driven platforms and explains why the smartest marketers are shifting their focus to something far more powerful: owned audiences and email.&lt;/p&gt;&lt;p&gt;If you want to go deeper into email strategy and tools:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Best email marketing tools and reviews:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://bestsends.com&quot; target=&quot;_blank&quot;&gt;https://bestsends.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Test your email subject line before you send it:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://testmysubject.com&quot; target=&quot;_blank&quot;&gt;https://testmysubject.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Email strategy, consulting, and newsletter growth:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://sendfocus.com&quot; target=&quot;_blank&quot;&gt;https://sendfocus.com&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:08:58</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Social Media Marketing Is Dead (Here’s What Replaces It)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[KEYNOTE: Social Media Is Rented… Email Is Owned]]></title><description><![CDATA[<p>In this live keynote, Carlos Gil breaks down the realities of modern marketing and why most businesses are gambling their growth away on social media. Social platforms may give you reach, but they control the rules of the game. The real opportunity is learning how to turn attention into owned relationships through email marketing and community building. In this session, Carlos shares practical strategies for creating engaging social content, understanding how algorithms work, capturing audience data, and building an email list that drives real business results. If you're relying only on social media followers to grow your business, this talk will change how you think about digital marketing.</p>]]></description><guid isPermaLink="false">3d0cad9f-f8d8-49e4-af4c-12e0137b2a9c</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Mon, 30 Mar 2026 12:46:17 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3ce779c7ccbe89536901060eddc5fe1788cd372e827be882837e2747f3f0f410/eyJlcGlzb2RlSWQiOiIzZDBjYWQ5Zi1mOGQ4LTQ5ZTQtYWY0Yy0xMmUwMTM3YjJhOWMiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk2OGY3YmZmNTdmZWIwNTI4MWI5ZGFhL2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMS0xNV9fMTUtMjAtNDcubXAzIn0=.mp3" length="76076033" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/3d0cad9f-f8d8-49e4-af4c-12e0137b2a9c/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;In this live keynote, Carlos Gil breaks down the realities of modern marketing and why most businesses are gambling their growth away on social media. Social platforms may give you reach, but they control the rules of the game. The real opportunity is learning how to turn attention into owned relationships through email marketing and community building. In this session, Carlos shares practical strategies for creating engaging social content, understanding how algorithms work, capturing audience data, and building an email list that drives real business results. If you&apos;re relying only on social media followers to grow your business, this talk will change how you think about digital marketing.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:52:50</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>KEYNOTE: Social Media Is Rented… Email Is Owned</itunes:title><itunes:episodeType>bonus</itunes:episodeType></item><item><title><![CDATA[Fix Your LinkedIn With This AI Hack]]></title><description><![CDATA[<p>Your LinkedIn profile shouldn’t just exist… it should convert. In this audio drop, I break down how to use ChatGPT to analyze and optimize your LinkedIn profile so it actually attracts opportunities. The goal isn’t more followers… it’s better positioning. Because if your profile doesn’t speak to decision makers, you’re invisible where the money is.</p>]]></description><guid isPermaLink="false">1b9fc6e6-f095-48a8-bc08-89313ea1758b</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 03:32:36 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3e9322e7096163f7dc3e8b0b155c2c2ef76486c85a2c602ffa36f68d4b797de9/eyJlcGlzb2RlSWQiOiIxYjlmYzZlNi1mMDk1LTQ4YTgtYmMwOC04OTMxM2VhMTc1OGIiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNGE4ZmExNDcwYzQ3ZTk1ZWZmNTE5L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNl9fNC0zMy0xNC5tcDMifQ==.mp3" length="1958077" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/1b9fc6e6-f095-48a8-bc08-89313ea1758b/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Your LinkedIn profile shouldn’t just exist… it should convert. In this audio drop, I break down how to use ChatGPT to analyze and optimize your LinkedIn profile so it actually attracts opportunities. The goal isn’t more followers… it’s better positioning. Because if your profile doesn’t speak to decision makers, you’re invisible where the money is.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:01:22</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Fix Your LinkedIn With This AI Hack</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Should You Post Rage Bait? Yes.]]></title><description><![CDATA[<p>Most people are afraid to stand out… so their content gets ignored. In this audio drop, I break down why provocative, relatable content is what actually cuts through the noise in today’s AI-driven feed. People don’t follow perfection… they follow personality. If your content doesn’t make people feel something, it won’t get seen. Call it rage bait or call it marketing… either way, attention is the game.</p>]]></description><guid isPermaLink="false">69e0c16b-7a2e-483d-bcd2-900360689bac</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 03:29:12 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/101d5403126797fef4ac0142044b0f5fbd9a0a774655060bf3855171025d59ab/eyJlcGlzb2RlSWQiOiI2OWUwYzE2Yi03YTJlLTQ4M2QtYmNkMi05MDAzNjA2ODliYWMiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNGE1YTY1M2FjMDIyMGQ2ZjJhNmIxL2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNl9fNC0xOS0yLm1wMyJ9.mp3" length="7137846" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/69e0c16b-7a2e-483d-bcd2-900360689bac/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Most people are afraid to stand out… so their content gets ignored. In this audio drop, I break down why provocative, relatable content is what actually cuts through the noise in today’s AI-driven feed. People don’t follow perfection… they follow personality. If your content doesn’t make people feel something, it won’t get seen. Call it rage bait or call it marketing… either way, attention is the game.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:04:57</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Should You Post Rage Bait? Yes.</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[How to Get Clients Using Social Media]]></title><description><![CDATA[<p>Getting clients isn’t about posting more… it’s about positioning. In this audio drop, I break down how a local business owner can use Instagram and LinkedIn to attract high-value clients through clear branding, targeted outreach, and social proof. If people don’t immediately understand what you do and who you serve, you’re losing business before the conversation even starts.</p>]]></description><guid isPermaLink="false">b5aa98b3-1786-4612-8d1c-c1724126b952</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 03:21:40 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/5c86b0eb06209e38763fe593b33844ab1913d9577c021e27113032921bb0ebcc/eyJlcGlzb2RlSWQiOiJiNWFhOThiMy0xNzg2LTQ2MTItOGQxYy1jMTcyNDEyNmI5NTIiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNGE0ZDQ0MDFhZWU1NzU4ZTc5NjJiL2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNl9fNC0xNS0zMi5tcDMifQ==.mp3" length="2784383" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/b5aa98b3-1786-4612-8d1c-c1724126b952/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Getting clients isn’t about posting more… it’s about positioning. In this audio drop, I break down how a local business owner can use Instagram and LinkedIn to attract high-value clients through clear branding, targeted outreach, and social proof. If people don’t immediately understand what you do and who you serve, you’re losing business before the conversation even starts.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:01:56</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>How to Get Clients Using Social Media</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Are Credit Card Fees a Scam?]]></title><description><![CDATA[<p>The tipping debate is old news… now it’s about credit card fees. In this audio drop, I break down the growing trend of businesses charging customers extra for paying with a card and why it’s sparking debate online. Should businesses absorb the cost or pass it on to you? There’s no right answer… but there is a conversation. Pick a side.</p>]]></description><guid isPermaLink="false">6e4562ef-f5fd-46d6-b089-db517ad0c9e6</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 03:08:49 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/57893f4e01264ebbdf4b1ef9c2559875e000ef1c5af268e012780d63d0e9efb1/eyJlcGlzb2RlSWQiOiI2ZTQ1NjJlZi1mNWZkLTQ2ZDYtYjA4OS1kYjUxN2FkMGM5ZTYiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNGEyYjBhNDAzNWMyNDMwYjZlYWY1L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNl9fNC02LTIzLm1wMyJ9.mp3" length="3360539" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/6e4562ef-f5fd-46d6-b089-db517ad0c9e6/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;The tipping debate is old news… now it’s about credit card fees. In this audio drop, I break down the growing trend of businesses charging customers extra for paying with a card and why it’s sparking debate online. Should businesses absorb the cost or pass it on to you? There’s no right answer… but there is a conversation. Pick a side.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:02:20</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Are Credit Card Fees a Scam?</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[You’re Using AI Wrong (Do This Instead)]]></title><description><![CDATA[<p>Most people use AI to write content… and stop there. In this audio drop, I break down how I use ChatGPT as a real-time business co-pilot by speaking my ideas instead of typing them. When you use voice, you give AI more context, more nuance, and better output. If you’re only using AI to write posts, you’re barely scratching the surface.</p>]]></description><guid isPermaLink="false">6734ece9-c255-4dcd-98a3-c1e836f24ea2</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 03:06:28 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/95f4de3b1f9ec9d7fde146266831aa1500bc4d6824617773b2f3f32f816f6fc2/eyJlcGlzb2RlSWQiOiI2NzM0ZWNlOS1jMjU1LTRkY2QtOThhMy1jMWU4MzZmMjRlYTIiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNGExYjc5OWIwZmFjN2NiZDlmOGExL2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNl9fNC0yLTE1Lm1wMyJ9.mp3" length="1881591" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/6734ece9-c255-4dcd-98a3-c1e836f24ea2/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Most people use AI to write content… and stop there. In this audio drop, I break down how I use ChatGPT as a real-time business co-pilot by speaking my ideas instead of typing them. When you use voice, you give AI more context, more nuance, and better output. If you’re only using AI to write posts, you’re barely scratching the surface.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:01:18</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>You’re Using AI Wrong (Do This Instead)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Your Content Is Failing Because You’re Playing It Safe]]></title><description><![CDATA[<p>If your content feels safe… it’s getting ignored. In this audio drop, I break down why most posts blend in and never get seen in today’s AI-driven feed. People don’t want polished… they want real. If your content sounds like everyone else, it disappears. The creators winning right now are the ones with a voice, a point of view, and the willingness to stand out. Safe content doesn’t get attention… human content does.</p>]]></description><guid isPermaLink="false">3e581155-8655-4816-b78d-40d3f423ad81</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 03:01:08 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3cba00a284af584bce8a5cfda2e75f84f56e93a83c792d0918e26cc777998b54/eyJlcGlzb2RlSWQiOiIzZTU4MTE1NS04NjU1LTQ4MTYtYjc4ZC00MGQzZjQyM2FkODEiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNGExM2E1ZGY0NmVkZWEwZDIyNTZkL2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNl9fNC0wLTEwLm1wMyJ9.mp3" length="3632004" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/3e581155-8655-4816-b78d-40d3f423ad81/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;If your content feels safe… it’s getting ignored. In this audio drop, I break down why most posts blend in and never get seen in today’s AI-driven feed. People don’t want polished… they want real. If your content sounds like everyone else, it disappears. The creators winning right now are the ones with a voice, a point of view, and the willingness to stand out. Safe content doesn’t get attention… human content does.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:02:31</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Your Content Is Failing Because You’re Playing It Safe</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[I Replaced My Virtual Assistant With AI]]></title><description><![CDATA[<p>Most people are using AI to create content… but that’s just the surface. In this audio drop, I break down how I used AI to turn LinkedIn into a lead generation machine by identifying opportunities inside my own network. What used to take hours now takes minutes. If you’re not using AI to find clients, you’re leaving time and money on the table.</p>]]></description><guid isPermaLink="false">5642943e-5761-418b-a23f-69c1819dabb1</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 02:49:57 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/bf49756b3c45797b2ad94523ea9a8cc511fd2ff6d8d9994ec5fb8eb34652123f/eyJlcGlzb2RlSWQiOiI1NjQyOTQzZS01NzYxLTQxOGItYTIzZi02OWMxODE5ZGFiYjEiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNDQyNWQ1ZGY0NmVkZWEwYmY0Y2U1L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNV9fMjEtMTUtMjUubXAzIn0=.mp3" length="3062117" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/5642943e-5761-418b-a23f-69c1819dabb1/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Most people are using AI to create content… but that’s just the surface. In this audio drop, I break down how I used AI to turn LinkedIn into a lead generation machine by identifying opportunities inside my own network. What used to take hours now takes minutes. If you’re not using AI to find clients, you’re leaving time and money on the table.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:02:08</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>I Replaced My Virtual Assistant With AI</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Facebook Paid Me $20,000… Here’s Why]]></title><description><![CDATA[<p>Most creators ignore Facebook… and miss out on real money. In this audio drop, I break down how I generated over $20,000 in a single month and why engagement driven content still wins. It’s not about being liked… it’s about getting a reaction. If your content doesn’t make people feel something, it won’t spread. And if it doesn’t spread, it doesn’t pay.</p>]]></description><guid isPermaLink="false">aba047b3-4c10-4fb8-835b-9cc15af74126</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 02:45:47 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/7a7164d317899f70664f8d5dab0f3ecfdc5470dfec9fe27a3f55db2e04db31eb/eyJlcGlzb2RlSWQiOiJhYmEwNDdiMy00YzEwLTRmYjgtODM1Yi05Y2MxNWFmNzQxMjYiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNDQ1YTM1M2FjMDIyMGQ2ZTFkYTQ0L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNV9fMjEtMjktMjIubXAzIn0=.mp3" length="3710371" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/aba047b3-4c10-4fb8-835b-9cc15af74126/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Most creators ignore Facebook… and miss out on real money. In this audio drop, I break down how I generated over $20,000 in a single month and why engagement driven content still wins. It’s not about being liked… it’s about getting a reaction. If your content doesn’t make people feel something, it won’t spread. And if it doesn’t spread, it doesn’t pay.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:02:35</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Facebook Paid Me $20,000… Here’s Why</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Stop Posting If You Don’t Have This]]></title><description><![CDATA[<p>Most creators are chasing followers… and leaving money on the table. In this audio drop, I break down why building an email list is the difference between vanity metrics and real revenue. Social platforms don’t belong to you… your audience does. If you can’t reach your audience without an algorithm, you don’t have a business… you have a dependency. Start building your list now or risk starting over later.</p>]]></description><guid isPermaLink="false">12368816-9d4c-40f1-a9d9-e40ae59948f8</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 02:42:54 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/2e40a3eace3d7d04c34a293fda4e3bd79caf159b2197fdd091b5667e5c234d86/eyJlcGlzb2RlSWQiOiIxMjM2ODgxNi05ZDRjLTQwZjEtYTlkOS1lNDBhZTU5OTQ4ZjgiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNDQ1MmFlZmMyY2Y1YjNmYzJiZWE5L2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNV9fMjEtMjctMjIubXAzIn0=.mp3" length="2703508" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/12368816-9d4c-40f1-a9d9-e40ae59948f8/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Most creators are chasing followers… and leaving money on the table. In this audio drop, I break down why building an email list is the difference between vanity metrics and real revenue. Social platforms don’t belong to you… your audience does. If you can’t reach your audience without an algorithm, you don’t have a business… you have a dependency. Start building your list now or risk starting over later.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:01:53</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Stop Posting If You Don’t Have This</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Stop Trying to Be Original (Do This Instead)]]></title><description><![CDATA[<p>Most people are stuck trying to be original… and getting ignored. In this audio drop, I break down how to grow faster by tapping into trending content on platforms like TikTok and Instagram and adding your own perspective. You don’t need more content… you need better distribution. Because on social media, it’s not about who creates first… it’s about who shows up where the attention already is.</p>]]></description><guid isPermaLink="false">a68404d7-ed10-4614-ad32-807d85bd3065</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Thu, 26 Mar 2026 02:40:05 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/d7163f4a4144b3acec7e4ce619435064dbd13ce9a8a9161c328813b4763a89ca/eyJlcGlzb2RlSWQiOiJhNjg0MDRkNy1lZDEwLTQ2MTQtYWQzMi04MDdkODViZDMwNjUiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNDY2NzU1ZGY0NmVkZWEwYzgwZWFiL2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNV9fMjMtNDktMjUubXAzIn0=.mp3" length="1654639" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/a68404d7-ed10-4614-ad32-807d85bd3065/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Most people are stuck trying to be original… and getting ignored. In this audio drop, I break down how to grow faster by tapping into trending content on platforms like TikTok and Instagram and adding your own perspective. You don’t need more content… you need better distribution. Because on social media, it’s not about who creates first… it’s about who shows up where the attention already is.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:01:09</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>Stop Trying to Be Original (Do This Instead)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[If I Had to Start Over in 2026, I’d Do This]]></title><description><![CDATA[<p>If I had to start over in 2026, I wouldn’t waste time trying to go viral everywhere. I’d focus on one platform for distribution and one system for ownership. In this audio drop, I break down why Threads is one of the last places to get organic reach and how pairing it with an email list turns attention into something you actually own. If you’re building a brand and relying only on followers… you’re already behind.</p>]]></description><guid isPermaLink="false">5dfed461-7869-4429-962d-cce84a922f53</guid><dc:creator><![CDATA[Carlos Gil]]></dc:creator><pubDate>Wed, 25 Mar 2026 23:39:30 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/b309238921b1e5e26fb5a20ab72e6544612892f89cc8f363aa2828a82099c691/eyJlcGlzb2RlSWQiOiI1ZGZlZDQ2MS03ODY5LTQ0MjktOTYyZC1jY2U4NGE5MjJmNTMiLCJwb2RjYXN0SWQiOiIxNzUyZjNlZi0zYjNmLTQyOGMtYjRhOC1lMzU2OWEyNDJkOTciLCJhY2NvdW50SWQiOiI2OTVlOTJlY2ZhOWE5YWE4NzU4MjQ2ZTQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljNDcyMzIzNWQ4MGVjMTk4MTk3M2JjL2Nhcmxvc3Mtc3R1ZGlvLVZLOWVtLWNvbXBvc2VyLTIwMjYtMy0yNl9fMC0zOS0zMC5tcDMifQ==.mp3" length="1927984" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/episodes/5dfed461-7869-4429-962d-cce84a922f53/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;If I had to start over in 2026, I wouldn’t waste time trying to go viral everywhere. I’d focus on one platform for distribution and one system for ownership. In this audio drop, I break down why Threads is one of the last places to get organic reach and how pairing it with an email list turns attention into something you actually own. If you’re building a brand and relying only on followers… you’re already behind.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:01:20</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/1752f3ef-3b3f-428c-b4a8-e3569a242d97/logos/315d2faf-560c-484a-b595-d2c5bcc590df.png"/><itunes:title>If I Had to Start Over in 2026, I’d Do This</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>