<![CDATA[Today in Marketing]]>Welcome to Today In Marketing, the podcast that keeps you ahead of the curve in the ever-changing world of marketing. 

Hosted by Rebecca Vickers, this show brings together industry leaders, trendsetters, and marketing innovators to break down the biggest stories, strategies, and shifts shaping the marketing landscape. 

From digital breakthroughs and brand storytelling to experiential marketing and AI-driven strategies, we dive into what’s working now—and what’s next.

Each episode delivers actionable insights, expert interviews, and real-world case studies, so whether you’re a seasoned marketer, business owner, or just getting started, you’ll walk away with fresh ideas and a competitive edge. 

Join the conversation and stay on top of what’s shaping the future of marketing—Today In Marketing.

Views are my own and do not reflect my current or past employers.

]]>https://todayinmarketing.buzzsprout.comRiverside.fm (https://riverside.com)Fri, 29 May 2026 22:45:14 GMTThu, 05 Feb 2026 20:27:35 GMT60Rebecca Vickers<p>Welcome to <b>Today In Marketing</b>, the podcast that keeps you ahead of the curve in the ever-changing world of marketing. </p><p></p><p>Hosted by Rebecca Vickers, this show brings together industry leaders, trendsetters, and marketing innovators to break down the biggest stories, strategies, and shifts shaping the marketing landscape. <br /></p><p>From digital breakthroughs and brand storytelling to experiential marketing and AI-driven strategies, we dive into what’s working now—and what’s next.<br /></p><p>Each episode delivers actionable insights, expert interviews, and real-world case studies, so whether you’re a seasoned marketer, business owner, or just getting started, you’ll walk away with fresh ideas and a competitive edge. </p><p></p><p>Join the conversation and stay on top of what’s shaping the future of marketing—<b>Today In Marketing</b>.<br /><br />Views are my own and do not reflect my current or past employers.</p>episodicRebecca Vickersrebeccajcureton@gmail.comno<![CDATA[Why Most B2B Funnels Fail and How UX and Data Fix Them]]>B2B funnels do not fail because of ads. They fail because the experience breaks before conversion. In this episode, Rebecca talks with Antonia Fatsea about UX design, data driven strategy, and how B2B companies guide buyers through long decision cycles. They unpack common mistakes in lead generation, how to align marketing with operations, and what founders and teams need in place before scaling demand. This episode offers a clear view of how modern B2B strategy works in practice.

]]>d7b40e2f-1456-403c-a325-4ba8cfae1930Mon, 09 Feb 2026 14:00:00 GMT<p>B2B funnels do not fail because of ads. They fail because the experience breaks before conversion. In this episode, Rebecca talks with Antonia Fatsea about UX design, data driven strategy, and how B2B companies guide buyers through long decision cycles. They unpack common mistakes in lead generation, how to align marketing with operations, and what founders and teams need in place before scaling demand. This episode offers a clear view of how modern B2B strategy works in practice.</p>no00:47:0213Why Most B2B Funnels Fail and How UX and Data Fix Themfull<![CDATA[AI and the Future of Copywriting]]>Is AI a crutch for your creativity or a tool to enhance your voice? 

In this conversation with Lib we chat about how AI helps and where it quietly misses the mark with our content and copywriting. We talk about the tension between quick outputs and the slower thinking writing needs, and why polished tools can spark imposter feelings if you are not grounded in your own voice. AI will not do the thinking for you, yet too often we let it.

Lib shares how she uses AI for structure and research without handing over the creative part. We also touch on the emotional side of tech, from people feeling attached to their tools to writers drifting from their natural tone.

The heart of the episode is simple. Know your voice, know your audience, and let AI support the work instead of shaping it. Strong writing still starts with a person who thinks and cares.

______________________________________________________________________ 

Lib Aubuchon's Website
Follow Lib on Instagram
Connect with Lib on LinkedIn

Get in Touch with Rebecca:
Today in Marketing Website
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This podcast was produced by B&B Vickers Entertainment LLC

Support the show

]]>Buzzsprout-18176008Wed, 26 Nov 2025 14:00:00 GMT<p>Is AI a crutch for your creativity or a tool to enhance your voice? </p><p>In this conversation with Lib we chat about how AI helps and where it quietly misses the mark with our content and copywriting. We talk about the tension between quick outputs and the slower thinking writing needs, and why polished tools can spark imposter feelings if you are not grounded in your own voice. AI will not do the thinking for you, yet too often we let it.</p><p>Lib shares how she uses AI for structure and research without handing over the creative part. We also touch on the emotional side of tech, from people feeling attached to their tools to writers drifting from their natural tone.</p><p>The heart of the episode is simple. Know your voice, know your audience, and let AI support the work instead of shaping it. Strong writing still starts with a person who thinks and cares.</p><p>______________________________________________________________________ </p><p><a href="https://www.libaubuchon.com/" rel="noopener noreferrer nofollow"><b>Lib Aubuchon's Website</b></a><b><br /></b><a href="https://www.instagram.com/libaubuchon" rel="noopener noreferrer nofollow">Follow Lib on Instagram</a><br /><a href="https://www.linkedin.com/in/libaubuchon/" rel="noopener noreferrer nofollow">Connect with Lib on LinkedIn<br /></a><br /></p><p><b>Get in Touch with Rebecca:</b> <br /><a href="https://todayinmarketing.com/" rel="noopener noreferrer nofollow">Today in Marketing Website</a><br /><a href="https://www.youtube.com/@bizwithbecs" rel="noopener noreferrer nofollow">Subscribe on YouTube   </a><br /><a href="https://www.instagram.com/bizwithbecs/" rel="noopener noreferrer nofollow">Follow on Instagram</a><br /><a href="https://www.threads.com/@bizwithbecs" rel="noopener noreferrer nofollow">Chat on Threads</a><br /><a href="https://www.linkedin.com/in/rebeccacuretonvickers/" rel="noopener noreferrer nofollow">Connect on LinkedIn</a></p><p><br />This podcast was produced by B&amp;B Vickers Entertainment LLC</p><p><a rel="noopener noreferrer nofollow" href="https://www.buzzsprout.com/2451111/support">Support the show</a></p>no00:50:4311AI and the Future of Copywritingfull<![CDATA[The Power Method: Proven Strategies for Modern Brands]]>How do you build a powerful brand in today's overly saturated digital space? 

In this episode of Today in Marketing, Rebecca chats with Jessica Butcher, founder of Power Branding,  about what happens when spreadsheets meet storytelling. Jessica shares her leap from accounting to marketing and how she built an agency that helps businesses go from amateur to elite. 

They dig into how Jessica blends data with creative strategy, how to track what actually matters instead of chasing trends and vanity metrics, and why patience always wins in branding. 

Jessica also shares her take on using AI without losing your brand voice and how to future-proof your brand for 2025 and beyond. 

If you’re trying to balance strategy, storytelling, and sanity in your marketing, this conversation will hit home.

______________________________________________________________________ 

Power Branding Website
Follow Jessica on Instagram
Connect with Jessica on LinkedIn

Get in Touch with Rebecca:
Today in Marketing Website
Subscribe on YouTube   
Follow on Instagram
Chat on Threads
Connect on LinkedIn


This podcast was produced by B&B Vickers Entertainment LLC

Support the show

]]>Buzzsprout-18176007Wed, 03 Dec 2025 14:00:00 GMT<p>How do you build a powerful brand in today's overly saturated digital space? <br /><br />In this episode of Today in Marketing, Rebecca chats with Jessica Butcher, founder of Power Branding,  about what happens when spreadsheets meet storytelling. Jessica shares her leap from accounting to marketing and how she built an agency that helps businesses go from amateur to elite. <br /><br />They dig into how Jessica blends data with creative strategy, how to track what actually matters instead of chasing trends and vanity metrics, and why patience always wins in branding. <br /><br />Jessica also shares her take on using AI without losing your brand voice and how to future-proof your brand for 2025 and beyond. <br /><br />If you’re trying to balance strategy, storytelling, and sanity in your marketing, this conversation will hit home.</p><p>______________________________________________________________________ </p><p><a href="https://www.iampowerbranding.com/" rel="noopener noreferrer nofollow"><b>Power Branding Website</b></a><b><br /></b><a href="https://www.instagram.com/iampowerbranding/?hl=en" rel="noopener noreferrer nofollow">Follow Jessica on Instagram<br /></a><a href="https://www.linkedin.com/in/jessica-weesner-butcher-9848a174/" rel="noopener noreferrer nofollow">Connect with Jessica on LinkedIn</a></p><p><b>Get in Touch with Rebecca:</b><br /><a href="https://todayinmarketing.com/" rel="noopener noreferrer nofollow">Today in Marketing Website</a><br /><a href="https://www.youtube.com/@bizwithbecs" rel="noopener noreferrer nofollow">Subscribe on YouTube   </a><br /><a href="https://www.instagram.com/bizwithbecs/" rel="noopener noreferrer nofollow">Follow on Instagram</a><br /><a href="https://www.threads.com/@bizwithbecs" rel="noopener noreferrer nofollow">Chat on Threads</a><br /><a href="https://www.linkedin.com/in/rebeccacuretonvickers/" rel="noopener noreferrer nofollow">Connect on LinkedIn</a></p><p><br />This podcast was produced by B&amp;B Vickers Entertainment LLC</p><p><a rel="noopener noreferrer nofollow" href="https://www.buzzsprout.com/2451111/support">Support the show</a></p>no00:43:4712The Power Method: Proven Strategies for Modern Brandsfull