Inside ShineThru's Branding Workshop: How Founders Find Their Voice

Cath Quiambao and Paige Weber — Sat, 20 Sep 2025 13:12:04 GMT

Ever wonder what really goes into building a brand that feels authentic not just looks good? In this episode of On Brand, Off Script, Cath Quiambao and ShineThru CEO & Creative Director Paige Weber pull back the curtain on their actual Brand Strategy Workshop, the very first step they take with every client.

Inside, you’ll hear:

Brand Mythbusters: Rapid-fire truths and misconceptions (Do fonts matter? Can a strong brand save a bad product?).
The Process Unpacked: From clarifying your story to defining your audience, messaging, and design vision, we walk through each stage of the workshop like you’re in the room with us.
Aha Moments: The surprising mindset shifts founders have when they finally put words (and visuals) to who they are.

Whether you’re a founder who’s been winging it, or a marketer looking to sharpen your toolkit, this episode will give you a framework for building a brand that’s more than surface-level — one that actually connects.

Is Your Brand Truly Authentic?

Cath Quiambao and Paige Weber — Sat, 20 Sep 2025 13:06:10 GMT

Welcome to the On Brand, Off Script podcast! In this premiere episode, we’re diving into the real meaning of brand authenticity.

Join Cath Quiambao and Shine Thru founder Paige Weber as they share:

Why 86% of consumers care about authenticity
What it really means to show up as an authentic brand
A masterclass example from Patagonia

00:00 Introduction to Brand Authenticity
03:22 Defining Brand Authenticity
08:09 The Role of Influencers in Branding
10:47 Case Study: Patagonia's Authenticity
17:03 Shine Thru's Commitment to Authenticity
19:30 Actionable Insights for Brands

Tune in for real talk, real stories, and real branding advice.