Easter is one of the greatest opportunities of the year.

But here’s the tension every church leader feels:

You want to reach your community…
You want unchurched people to walk through your doors…
But you’re not sure your message is actually reaching them.

Most churches don’t struggle with passion.
They struggle with clarity and strategy.

In this ICN Catalyst Webinar, Ryan St. John from Aclara sits down with Clint Craig, Lead Pastor of Lifeswitch in Wellington, New Zealand, to unpack exactly how they’re marketing their church to their community this Easter — and what’s actually working.

You’ll discover:

• How to clarify your message so your community understands why your church matters
• The biggest marketing mistakes churches make (and how to avoid them)
• Practical, real-world strategies Lifeswitch is using right now
• How to think beyond promotion and build genuine connection with your city

This isn’t theory.
It’s practical, tested, and built for churches who want to be outward-facing.

At ICN, we believe this is not a model to copy; it’s a tribe to belong to.
We don’t have all the answers, but we love asking the right questions.
And we’re committed to helping leaders work on it, not just in it.

If you’re a pastor, communications leader, or ministry team member wanting to make this Easter count — this webinar will give you clarity and next steps.

👉 Watch now.
👉 Share with your team.
👉 And start building a church your community can’t ignore.

If you’re not yet part of the Irresistible Church Network, and you want to join a tribe of leaders creating churches unchurched people love to engage with, reach out to us. You don’t have to do this alone.