<![CDATA[ChatB2B]]>https://riverside.comRiverside.fm (https://riverside.com)Mon, 15 Jun 2026 06:42:21 GMTWed, 17 Sep 2025 13:46:11 GMT60InterceptChatB2B is a podcast for B2B marketers navigating the rise of AI. Each episode features real-world use cases, conversations with enterprise marketing leaders, and emerging trends drawn from proprietary AI-powered research.episodicInterceptpodcast@interceptgroup.comno<![CDATA[Building the Backend for AI Agents with Patrick Vuong]]>In this episode, Patrick Vuong, first Director of Product Management at Moderne, takes us inside the backend infrastructure that makes AI agents work reliably. Patrick brings a rare cross-ecosystem seat as a former Microsoft GitHub Copilot leader, now building the agent tooling embedded inside AWS Q, GitHub Copilot, and Broadcom App Advisor. We get into what multi-agent orchestration looks like in production, why backend infrastructure is the layer most marketing teams haven’t built for, and what it means to design for agents alongside humans. 

 

Timestamps: 

00:00 Introduction to AI in B2B Marketing 

00:56 The Evolution of Software Development with AI 

03:14 Quality Control in AI-Driven Development 

07:43 Harnessing AI Agents for Consistency 

12:24 Empowering Non-Technical Users with AI 

17:51 Comparing Marketing and Development AI Stacks 

23:16 The Evolution of AI Agents 

25:45 Marketing AI Maturity Curve 

27:43 The Future of Prompting and Agent Autonomy 

29:46 Harnessing Agents for Predictable Outcomes 

33:48 Dual Audience Marketing: Humans and Agents 

38:37 Optimizing Team Structures for AI Integration 

41:49 Empowering Non-Technical Users in AI 

44:46 Future Milestones in AI Development 

 

Links to content mentioned: 

  • Moderne (agent tooling and deterministic code modernization) 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>234daf76-2e60-4bc6-b55d-ed22058b4bd4Tue, 02 Jun 2026 15:46:22 GMT<p>In this episode, Patrick Vuong, first Director of Product Management at Moderne, takes us inside the backend infrastructure that makes AI agents work reliably. Patrick brings a rare cross-ecosystem seat as a former Microsoft GitHub Copilot leader, now building the agent tooling embedded inside AWS Q, GitHub Copilot, and Broadcom App Advisor. We get into what multi-agent orchestration looks like in production, why backend infrastructure is the layer most marketing teams haven’t built for, and what it means to design for agents alongside humans. </p><p> </p><p><b>Timestamps:</b> </p><p>00:00 Introduction to AI in B2B Marketing </p><p>00:56 The Evolution of Software Development with AI </p><p>03:14 Quality Control in AI-Driven Development </p><p>07:43 Harnessing AI Agents for Consistency </p><p>12:24 Empowering Non-Technical Users with AI </p><p>17:51 Comparing Marketing and Development AI Stacks </p><p>23:16 The Evolution of AI Agents </p><p>25:45 Marketing AI Maturity Curve </p><p>27:43 The Future of Prompting and Agent Autonomy </p><p>29:46 Harnessing Agents for Predictable Outcomes </p><p>33:48 Dual Audience Marketing: Humans and Agents </p><p>38:37 Optimizing Team Structures for AI Integration </p><p>41:49 Empowering Non-Technical Users in AI </p><p>44:46 Future Milestones in AI Development </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.moderne.ai/" target="_blank">Moderne</a> (agent tooling and deterministic code modernization) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://docs.github.com/en/copilot/about-github-copilot" target="_blank">GitHub Copilot</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.anthropic.com/claude-code" target="_blank">Claude Code</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://survey.stackoverflow.co/2025/ai" target="_blank">Stack Overflow 2025 Developer Survey</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://dora.dev/dora-report-2025/" target="_blank">2025 DORA Report</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://modelcontextprotocol.io/introduction" target="_blank">Model Context Protocol (MCP)</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.veeam.com/" target="_blank">Veeam</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:46:23Building the Backend for AI Agents with Patrick Vuongfull<![CDATA[The Rise of the Senior IC in the AI Era with Jaynie Miller]]>In this episode, Jaynie Miller, Worldwide Product Marketing Lead at HP, shares what it’s been like to step out of management and into the senior individual contributor track at one of the world’s largest technology companies. We explore how AI is reshaping product marketing, sales enablement, and partner enablement day to day, and what marketing teams need to look like as every company resets for the AI era. 

 

Timestamps: 

00:00 Transitioning from Management to Individual Contributor 

08:06 The Role of AI in Product Marketing 

13:32 AI as a Co-Pilot, Not an Autopilot 

20:14 Driving Internal Alignment with AI 

23:24 Foundations of Product Marketing That Remain Unchanged 

24:23 The Evolving Role of Product Marketing 

28:09 Misconceptions About AI 

32:28 Reallocating Time in Product Marketing 

36:11 Future Marketing Team Structures 

40:20 Opportunities for New Graduates 

44:35 Overcoming Roadblocks in AI Adoption 

48:25 Balancing Work and Personal Time 

 

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>9c27647e-c17f-4799-ac84-918171075e3eTue, 19 May 2026 17:19:09 GMT<p>In this episode, Jaynie Miller, Worldwide Product Marketing Lead at HP, shares what it’s been like to step out of management and into the senior individual contributor track at one of the world’s largest technology companies. We explore how AI is reshaping product marketing, sales enablement, and partner enablement day to day, and what marketing teams need to look like as every company resets for the AI era. </p><p> </p><p><b>Timestamps:</b> </p><p>00:00 Transitioning from Management to Individual Contributor </p><p>08:06 The Role of AI in Product Marketing </p><p>13:32 AI as a Co-Pilot, Not an Autopilot </p><p>20:14 Driving Internal Alignment with AI </p><p>23:24 Foundations of Product Marketing That Remain Unchanged </p><p>24:23 The Evolving Role of Product Marketing </p><p>28:09 Misconceptions About AI </p><p>32:28 Reallocating Time in Product Marketing </p><p>36:11 Future Marketing Team Structures </p><p>40:20 Opportunities for New Graduates </p><p>44:35 Overcoming Roadblocks in AI Adoption </p><p>48:25 Balancing Work and Personal Time </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.hp.com/" target="_blank">HP</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/microsoft-365-copilot" target="_blank">Microsoft 365 Copilot</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/microsoft-365/blog/2026/03/09/copilot-cowork-a-new-way-of-getting-work-done/" target="_blank">Copilot Cowork</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.anthropic.com/claude" target="_blank">Claude</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/" target="_blank">LinkedIn</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.veeam.com/" target="_blank">Veeam</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:50:29The Rise of the Senior IC in the AI Era with Jaynie Millerfull<![CDATA[Optimizing AI Search: Lessons from Sophos with Megan Cabrera]]>In this episode, Megan Cabrera, former VP of Marketing Operations at Sophos, opens up about what it took to build an enterprise AI search strategy when the playbook didn’t exist yet. From navigating constant algorithm shifts, to figuring out how brands show up in communities like Reddit, Megan shares the pivots, the failures, and the principles that held. The conversation also goes deeper into the enterprise infrastructure behind the strategy. How to get AI tools approved when procurement can take up to a year, where AI roles should sit in the organization, and what the recent Claude Mythos leak means for the cybersecurity industry. 

 

Timestamps: 

00:00 Introduction to AI in B2B Marketing 

01:31 Transitioning from Vendor to Buyer Perspective 

02:56 AI Forward Culture at Sophos 

05:06 The Journey of AI Search Implementation 

09:03 Developing Canonical Prompts for AI Search 

12:51 Upcycling Content for AI Optimization 

17:20 Measuring Impact Amidst Changing AI Models 

20:35 Avoiding Common Pitfalls in AI Strategy 

23:54 Engaging with Communities on Reddit 

27:13 Building a Flexible AI Tool Foundation 

29:02 Integrating AI Tools in Marketing Workflows 

34:05 Training and Democratizing AI Access 

36:56 Build vs. Buy: Navigating AI Solutions 

42:03 Evolving Organizational Structures for AI 

46:10 AI's Impact on Cybersecurity 

48:34 Towards Autonomous Workflows in Enterprises 

53:36 Strategizing AI Implementation in Marketing 

59:25 The Future of Marketing Teams in an AI World 

 

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>fdb01de4-7ea2-468c-8740-b5916789534aTue, 21 Apr 2026 12:00:00 GMT<p>In this episode, Megan Cabrera, former VP of Marketing Operations at Sophos, opens up about what it took to build an enterprise AI search strategy when the playbook didn’t exist yet. From navigating constant algorithm shifts, to figuring out how brands show up in communities like Reddit, Megan shares the pivots, the failures, and the principles that held. The conversation also goes deeper into the enterprise infrastructure behind the strategy. How to get AI tools approved when procurement can take up to a year, where AI roles should sit in the organization, and what the recent Claude Mythos leak means for the cybersecurity industry. </p><p> </p><p><b>Timestamps:</b> </p><p><b>00:00</b> Introduction to AI in B2B Marketing </p><p><b>01:31</b> Transitioning from Vendor to Buyer Perspective </p><p><b>02:56</b> AI Forward Culture at Sophos </p><p><b>05:06</b> The Journey of AI Search Implementation </p><p><b>09:03</b> Developing Canonical Prompts for AI Search </p><p><b>12:51</b> Upcycling Content for AI Optimization </p><p><b>17:20</b> Measuring Impact Amidst Changing AI Models </p><p><b>20:35</b> Avoiding Common Pitfalls in AI Strategy </p><p><b>23:54</b> Engaging with Communities on Reddit </p><p><b>27:13</b> Building a Flexible AI Tool Foundation </p><p><b>29:02</b> Integrating AI Tools in Marketing Workflows </p><p><b>34:05</b> Training and Democratizing AI Access </p><p><b>36:56</b> Build vs. Buy: Navigating AI Solutions </p><p><b>42:03</b> Evolving Organizational Structures for AI </p><p><b>46:10</b> AI's Impact on Cybersecurity </p><p><b>48:34</b> Towards Autonomous Workflows in Enterprises </p><p><b>53:36</b> Strategizing AI Implementation in Marketing </p><p><b>59:25</b> The Future of Marketing Teams in an AI World </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.sophos.com/en-us" target="_blank">Sophos</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.sitecore.com/" target="_blank">Sitecore</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.clay.com/" target="_blank">Clay</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.qualified.com/about-us" target="_blank">Qualified</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.g2.com/" target="_blank">G2</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.gartner.com/peer-insights/home" target="_blank">Gartner Peer Insights</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/what-we-do/watchtower/" target="_blank">Intercept Watchtower</a> (AI-powered research) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.airops.com/" target="_blank">AirOps</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.snowflake.com/" target="_blank">Snowflake</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.outreach.io/" target="_blank">Outreach</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no01:01:03Optimizing AI Search: Lessons from Sophos with Megan Cabrerafull<![CDATA[The AI-Ready Marketer: New Rules for Content and Culture with Tammy Tufty]]>This episode, we explore what it means to be an AI-ready marketer. Starting with the macro fears that have marketers anxious right now, and moving into what the best teams are doing about it. Drawing on Tammy’s experience at BMC and her work co-founding the Charlotte Marketing AI Exchange, we dig into how content strategy needs to be rebuilt for a world where AI is the first reader, why most organizations are still at the starting line on GEO, and what it takes to move from AI experimentation to transformation that sticks. 

 

Timestamps: 

00:00 Introduction to AI in B2B Marketing 

01:58 The Ghost GDP Phenomenon and Market Implications 

06:02 The Role of Content in AI-Driven Marketing 

11:48 Building Trust Through Content Strategy 

17:46 Navigating AI's Impact on Content Creation 

27:45 The Importance of Critical Thinking in AI 

27:53 Organizational Transformation and AI 

32:05 Upskilling and Reskilling Strategies 

36:16 Creating a Culture of Innovation 

38:53 Human-Centric Transformation 

41:50 Optimism in the Age of AI 

45:48 Preparing the Next Generation for AI 

 

Links to content mentioned: 

  • Control-M (workflow orchestration platform) 
  • MAICON (Marketing AI Conference) 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>351a4bd5-2114-42c5-85d7-4e3d64542f61Tue, 14 Apr 2026 12:00:00 GMT<p>This episode, we explore what it means to be an AI-ready marketer. Starting with the macro fears that have marketers anxious right now, and moving into what the best teams are doing about it. Drawing on Tammy’s experience at BMC and her work co-founding the Charlotte Marketing AI Exchange, we dig into how content strategy needs to be rebuilt for a world where AI is the first reader, why most organizations are still at the starting line on GEO, and what it takes to move from AI experimentation to transformation that sticks. </p><p> </p><p><b>Timestamps:</b> </p><p><b>00:00</b> Introduction to AI in B2B Marketing </p><p><b>01:58</b> The Ghost GDP Phenomenon and Market Implications </p><p><b>06:02</b> The Role of Content in AI-Driven Marketing </p><p><b>11:48</b> Building Trust Through Content Strategy </p><p><b>17:46</b> Navigating AI's Impact on Content Creation </p><p><b>27:45</b> The Importance of Critical Thinking in AI </p><p><b>27:53</b> Organizational Transformation and AI </p><p><b>32:05</b> Upskilling and Reskilling Strategies </p><p><b>36:16</b> Creating a Culture of Innovation </p><p><b>38:53</b> Human-Centric Transformation </p><p><b>41:50</b> Optimism in the Age of AI </p><p><b>45:48</b> Preparing the Next Generation for AI </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.bmc.com/" target="_blank">BMC Software</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.bmc.com/helixcontrol-m" target="_blank">Control-M</a> (workflow orchestration platform) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.eventbrite.com/e/charlotte-marketing-ai-exchange-the-ai-culture-shift-tickets-1504655598399" target="_blank">Charlotte Marketing AI Exchange</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://amacharlotte.com/" target="_blank">AMA Charlotte</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.citriniresearch.com/p/2028gic" target="_blank">The 2028 Global Intelligence Crisis</a> (the Ghost GDP essay) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/what-we-do/watchtower/" target="_blank">Intercept Watchtower</a> (AI-powered research) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.marketingaiinstitute.com/" target="_blank">Marketing AI Institute</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://smarterx.ai/" target="_blank">SmarterX</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference" target="_blank">MAICON</a> (Marketing AI Conference) </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:51:22The AI-Ready Marketer: New Rules for Content and Culture with Tammy Tuftyfull<![CDATA[When AI Meets ABM: Rethinking Content and Buyers with Murali Kandasamy]]>This episode, we’ll explore how AI is reshaping account-based marketing with Murali Kandasamy, VP of Growth & Strategy at PathFactory. Drawing on original research from Intercept Watchtower, we'll unpack the real blockers holding ABM programs back, where AI chatbots and content intelligence are making a measurable difference, and what happens when the first reader of your content is an AI agent rather than a human. 

 

Timestamps: 

   

00:00 Introduction to AI in B2B Marketing 

02:44 Understanding Path Factory's Role 

05:52 The Evolution of Account-Based Marketing 

08:52 AI's Impact on ABM Strategies 

11:36 Bridging the Gap: Sales and Marketing Alignment 

14:46 The Role of Data in ABM Success 

18:04 The Future of AI in Marketing 

26:28 The Evolution of Chat Agents 

30:18 Empowering the Buying Committee 

34:25 AI's Role in Content Creation 

39:02 Connecting Content Engagement to Revenue 

45:13 The Future of Account-Based Marketing (ABM) 

 

Links to content mentioned: 

  • PathFactory (content intelligence and customer journey platform) 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>5311d64b-f691-4561-bb18-4499bddd6650Tue, 07 Apr 2026 12:00:00 GMT<p>This episode, we’ll explore how AI is reshaping account-based marketing with Murali Kandasamy, VP of Growth &amp; Strategy at PathFactory. Drawing on original research from Intercept Watchtower, we'll unpack the real blockers holding ABM programs back, where AI chatbots and content intelligence are making a measurable difference, and what happens when the first reader of your content is an AI agent rather than a human. </p><p> </p><p><b>Timestamps:</b> </p><p><b> </b>  </p><p><b>00:00</b> Introduction to AI in B2B Marketing </p><p><b>02:44</b> Understanding Path Factory's Role </p><p><b>05:52</b> The Evolution of Account-Based Marketing </p><p><b>08:52</b> AI's Impact on ABM Strategies </p><p><b>11:36</b> Bridging the Gap: Sales and Marketing Alignment </p><p><b>14:46</b> The Role of Data in ABM Success </p><p><b>18:04</b> The Future of AI in Marketing </p><p><b>26:28</b> The Evolution of Chat Agents </p><p><b>30:18</b> Empowering the Buying Committee </p><p><b>34:25</b> AI's Role in Content Creation </p><p><b>39:02</b> Connecting Content Engagement to Revenue </p><p><b>45:13</b> The Future of Account-Based Marketing (ABM) </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.pathfactory.com/" target="_blank">PathFactory</a> (content intelligence and customer journey platform) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.pathfactory.com/platform/chatfactory" target="_blank">ChatFactory</a> (AI buying agent) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/what-we-do/watchtower/" target="_blank">Intercept Watchtower</a> (AI-powered research) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.atlassian.com/software/jira" target="_blank">Jira</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://allin.com/" target="_blank">The All-In Podcast</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:52:33When AI Meets ABM: Rethinking Content and Buyers with Murali Kandasamyfull<![CDATA[What AI PCs Really Change for Marketers with Jeanette Kennedy]]>This episode explores what AI PCs really change for marketers and why the device should be part of your AI strategy. Jeannette Kennedy from Microsoft breaks down what AI PCs are in plain language and explains how local AI processing and small language models open up new ways of working that you cannot get from cloud tools alone. We talk through real examples, the on-device AI opportunity, and a few simple moves marketing leaders can make now so they are ready as AI PCs become the standard. 

 

Timestamps: 

   

00:00 Introduction to AI in B2B Marketing 

01:54 Understanding Copilot Plus PC and AI Capabilities 

05:51 The Importance of On-Device AI Experience 

09:49 Unlocking AI Workflows with Copilot Cowork 

13:43 Transforming Marketing Tasks with AI 

19:45 Balancing Local and Cloud AI Solutions 

26:45 The Importance of Security in AI Adoption 

30:49 Navigating the AI Landscape: Invest Now or Wait? 

36:17 Building Effective Workflows with AI 

41:59 Preparing for AI-Ready Devices and Infrastructure 

46:39 The Future of AI Models in Marketing 

 

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>d1cc7368-ef10-4712-bbc2-690051a1a5acTue, 31 Mar 2026 12:00:00 GMT<p>This episode explores what AI PCs really change for marketers and why the device should be part of your AI strategy. Jeannette Kennedy from Microsoft breaks down what AI PCs are in plain language and explains how local AI processing and small language models open up new ways of working that you cannot get from cloud tools alone. We talk through real examples, the on-device AI opportunity, and a few simple moves marketing leaders can make now so they are ready as AI PCs become the standard. </p><p> </p><p><b>Timestamps:</b> </p><p><b> </b>  </p><p><b>00:00</b> Introduction to AI in B2B Marketing </p><p><b>01:54</b> Understanding Copilot Plus PC and AI Capabilities </p><p><b>05:51</b> The Importance of On-Device AI Experience </p><p><b>09:49</b> Unlocking AI Workflows with Copilot Cowork </p><p><b>13:43</b> Transforming Marketing Tasks with AI </p><p><b>19:45</b> Balancing Local and Cloud AI Solutions </p><p><b>26:45</b> The Importance of Security in AI Adoption </p><p><b>30:49</b> Navigating the AI Landscape: Invest Now or Wait? </p><p><b>36:17</b> Building Effective Workflows with AI </p><p><b>41:59</b> Preparing for AI-Ready Devices and Infrastructure </p><p><b>46:39</b> The Future of AI Models in Marketing </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/windows/copilot-plus-pcs" target="_blank">Microsoft Copilot+ PCs</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/microsoft-365/copilot" target="_blank">Microsoft 365 Copilot</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/microsoft-365/blog/?p=280887" target="_blank">Copilot Cowork</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.anthropic.com/webinars/future-of-ai-at-work-introducing-cowork" target="_blank">Anthropic: Introducing Cowork</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/windows/tips/windows-hello/" target="_blank">Windows Hello</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.jolteffect.com/about-the-book" target="_blank">The JOLT Effect</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:54:03What AI PCs Really Change for Marketers with Jeanette Kennedyfull<![CDATA[How AI Is Rewriting the Rules of Knowledge Work with Mahadev Sastri]]>In this episode, we’ll explore how AI is moving from a personal productivity tool to an organizational transformation lever inside professional services with Mahadev Sastri, Director of Marketing at CGI. Drawing on original research from Intercept Watchtower, we’ll unpack the gap between where most teams are with AI today and where they need to be, the practical use cases creating real traction, and what happens when the shift from “single-player” to “multiplayer mode” works at scale. 

 

Timestamps: 

  

00:00 Introduction to AI in B2B Marketing 

01:15 AI as a Transformation Lever for Marketing 

04:34 AI Modes & Agentic Systems 

09:20 Current AI Use Cases in CGI Marketing 

15:16 Challenges with AI Adoption and Microsoft Copilot 

19:43 Managing AI Agents in Marketing 

25:13 The Divide in AI Adoption 

30:02 The Future of Content Creation and Distribution 

34:01 Outcome-Oriented Marketing Strategies 

 

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>e4c94f5a-3792-4f66-98c7-d98c1d31323bTue, 24 Mar 2026 12:00:00 GMT<p>In this episode, we’ll explore how AI is moving from a personal productivity tool to an organizational transformation lever inside professional services with Mahadev Sastri, Director of Marketing at CGI. Drawing on original research from Intercept Watchtower, we’ll unpack the gap between where most teams are with AI today and where they need to be, the practical use cases creating real traction, and what happens when the shift from “single-player” to “multiplayer mode” works at scale. </p><p> </p><p><b>Timestamps:</b> </p><p><b> </b> </p><p><b>00:00</b> Introduction to AI in B2B Marketing </p><p><b>01:15</b> AI as a Transformation Lever for Marketing </p><p><b>04:34</b> AI Modes &amp; Agentic Systems </p><p><b>09:20</b> Current AI Use Cases in CGI Marketing </p><p><b>15:16</b> Challenges with AI Adoption and Microsoft Copilot </p><p><b>19:43</b> Managing AI Agents in Marketing </p><p><b>25:13</b> The Divide in AI Adoption </p><p><b>30:02</b> The Future of Content Creation and Distribution </p><p><b>34:01</b> Outcome-Oriented Marketing Strategies </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.cgi.com/en" target="_blank">CGI</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://workspace.google.com/products/notebooklm/" target="_blank">Google NotebookLM</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/microsoft-365/enterprise/copilot-for-microsoft-365" target="_blank">Microsoft 365 Copilot</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://openai.com/chatgpt/enterprise/" target="_blank">ChatGPT Enterprise</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://openai.com/index/introducing-gpts/" target="_blank">OpenAI GPTs</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.skillsoft.com/" target="_blank">Skillsoft</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/what-we-do/watchtower/" target="_blank">Intercept Watchtower</a> (AI-powered research) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.demandbase.com/" target="_blank">Demandbase</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.anthropic.com/claude-code/" target="_blank">Claude Code</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://n8n.io/" target="_blank">n8n</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.microsoft.com/en-us/worklab/work-trend-index/2025-the-year-the-frontier-firm-is-born" target="_blank">Microsoft Work Trend Index: The Year the Frontier Firm Is Born</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:38:04How AI Is Rewriting the Rules of Knowledge Work with Mahadev Sastrifull<![CDATA[AI Adoption Inside Lenovo: Pilots, Procurement, and Progress with Shoeb Shaikh]]>In this episode, we’ll explore how Lenovo’s Solutions & Services Group is navigating AI adoption in global campaign marketing. Shoeb will share how his team is moving from “AI is great” to “show me,” running controlled pilots, building the case for scale, and confronting the real organizational blockers (from skills gaps to procurement contracts) that sit between experimentation and impact. We’ll also dig into how B2B buying is shifting as AI agents become the first gatekeepers, what “generative engine optimization” means for content strategy, and why building a culture of smart risk-taking matters more than ever. 

 

Timestamps: 

00:00 Introduction and Guest Overview

01:14 Shohab Shaikh's Role and Lenovo's Strategic Focus

03:23 Lenovo as a Holistic AI Enabler

04:38 Prioritizing AI Use Cases in Marketing

07:23 Quantifying AI Impact and Cost Savings

10:28 AI for Storytelling and Video Production

12:39 Advancements in AI Avatars and Multilingual Content

16:03 AI in the Buying Committee and Decision-Making

18:26 AI's Role in Research and Customer Insights

20:12 Balancing AI Deployment and Organizational Risks

22:20 Overcoming Organizational Barriers to AI Adoption

24:54 Experimentation, Risk, and Learning from Failures

28:58 Training AI Models and Data Investment

33:18 Measuring ROI and Impact of AI Initiatives

36:12 The Future of AI: On-Device and Hybrid Models

40:25 AI as a Decision-Making Partner

43:47 Organizational Challenges: Skills, Governance, and Tools

46:20 Data Privacy, Security, and On-Prem AI

49:38 The Rise of On-Device AI and Local Models

52:19 AI in Content and Search Optimization

55:22 AI as a Co-Buyer and Content Relevance

58:36 Adapting Content for AI Discovery and Search

01:04:19 Looking Ahead: 12 Months of AI Innovation

01:06:41 Closing Remarks and Future Outlook

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>fb38d470-dceb-43d6-8057-0802c839842bTue, 10 Mar 2026 12:00:00 GMT<p>In this episode, we’ll explore how Lenovo’s Solutions &amp; Services Group is navigating AI adoption in global campaign marketing. Shoeb will share how his team is moving from “AI is great” to “show me,” running controlled pilots, building the case for scale, and confronting the real organizational blockers (from skills gaps to procurement contracts) that sit between experimentation and impact. We’ll also dig into how B2B buying is shifting as AI agents become the first gatekeepers, what “generative engine optimization” means for content strategy, and why building a culture of smart risk-taking matters more than ever. </p><p> </p><p><b>Timestamps:</b> </p><p><b>00:00</b> Introduction and Guest Overview</p><p><b>01:14</b> Shohab Shaikh's Role and Lenovo's Strategic Focus</p><p><b>03:23</b> Lenovo as a Holistic AI Enabler</p><p><b>04:38</b> Prioritizing AI Use Cases in Marketing</p><p><b>07:23</b> Quantifying AI Impact and Cost Savings</p><p><b>10:28</b> AI for Storytelling and Video Production</p><p><b>12:39</b> Advancements in AI Avatars and Multilingual Content</p><p><b>16:03</b> AI in the Buying Committee and Decision-Making</p><p><b>18:26</b> AI's Role in Research and Customer Insights</p><p><b>20:12</b> Balancing AI Deployment and Organizational Risks</p><p><b>22:20</b> Overcoming Organizational Barriers to AI Adoption</p><p><b>24:54</b> Experimentation, Risk, and Learning from Failures</p><p><b>28:58</b> Training AI Models and Data Investment</p><p><b>33:18</b> Measuring ROI and Impact of AI Initiatives</p><p><b>36:12</b> The Future of AI: On-Device and Hybrid Models</p><p><b>40:25</b> AI as a Decision-Making Partner</p><p><b>43:47</b> Organizational Challenges: Skills, Governance, and Tools</p><p><b>46:20</b> Data Privacy, Security, and On-Prem AI</p><p><b>49:38</b> The Rise of On-Device AI and Local Models</p><p><b>52:19</b> AI in Content and Search Optimization</p><p><b>55:22</b> AI as a Co-Buyer and Content Relevance</p><p><b>58:36</b> Adapting Content for AI Discovery and Search</p><p><b>01:04:19</b> Looking Ahead: 12 Months of AI Innovation</p><p><b>01:06:41</b> Closing Remarks and Future Outlook<br /></p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.lenovo.com/us/en/events/techworld/" target="_blank">Lenovo Tech World</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.tryprofound.com/" target="_blank">Profound</a> (GEO platform) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/what-we-do/watchtower/" target="_blank">Intercept Watchtower</a> (AI-powered research) </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.marketingaiinstitute.com/events/marketing-artificial-intelligence-conference" target="_blank">MAICON — Marketing AI Conference</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.blitzscalingvc.com/about" target="_blank">Blitzscaling Ventures</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=3VlYt3FmtE4" target="_blank">Jeremiah Owyang keynote (YouTube)</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://adastracorp.com/" target="_blank">Adastra</a> (Global MSP) </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no01:07:01AI Adoption Inside Lenovo: Pilots, Procurement, and Progress with Shoeb Shaikhfull<![CDATA[How TELUS is Applying AI in Vertical GTM with Tristan Retelsdorf]]>In this episode, we’ll explore how AI is reshaping modern go-to-market teams through the lens of Marketing and RevOps convergence. Tristan will share how he’s thinking about team design and new responsibilities as “managing AI agents” becomes a real role shift, and we’ll dig into practical AI use cases inside TELUS Agriculture & Consumer Goods. What’s working today, what’s still experimental, and what he expects to scale in 2026. 

 

Timestamps: 

00:00 Introduction and Guest Background 

01:11 Overview of TELUS Agriculture and Consumer Goods 

03:16 The Role of Data and AI in Business Growth 

05:19 Integrating Marketing and Revenue Operations Teams 

07:20 Targeting and Focus in Revenue Operations 

09:27 AI and Team Design: Skills and Structure 

11:29 The Rise of Domain-Specific AI Agents 

15:33 Managing AI Agents: Key Principles 

18:24 The Human Element in AI Transformation 

22:00 Partnering for AI Success 

23:41 Building a Culture of Co-Development and Feedback 

28:56 Current AI Use Cases in Revenue and Marketing 

30:55 AI for Customer Churn Analysis 

34:38 Using AI to Generate Market-Driven Content 

38:41 Top AI Initiatives for 2026

43:33 From Personal to Organizational AI: The Next Evolution 

46:01 The Impact of AI on B2B Buying Processes 

54:36 Future Trends and Opportunities in AI for B2B 

57:25 Balancing Optimism and Caution in AI Development 

58:40 Closing Remarks and Key Takeaways 

 

Links to content mentioned: 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>b5a1a2db-2332-4722-ae77-fe1265213261Tue, 24 Feb 2026 16:21:05 GMT<p>In this episode, we’ll explore how AI is reshaping modern go-to-market teams through the lens of Marketing and RevOps convergence. Tristan will share how he’s thinking about team design and new responsibilities as “managing AI agents” becomes a real role shift, and we’ll dig into practical AI use cases inside TELUS Agriculture &amp; Consumer Goods. What’s working today, what’s still experimental, and what he expects to scale in 2026. </p><p> </p><p><b>Timestamps:</b> </p><p><b>00:00</b> Introduction and Guest Background </p><p><b>01:11</b> Overview of TELUS Agriculture and Consumer Goods </p><p>03:16 The Role of Data and AI in Business Growth </p><p><b>05:19</b> Integrating Marketing and Revenue Operations Teams </p><p><b>07:20</b> Targeting and Focus in Revenue Operations </p><p><b>09:27</b> AI and Team Design: Skills and Structure </p><p><b>11:29</b> The Rise of Domain-Specific AI Agents </p><p><b>15:33</b> Managing AI Agents: Key Principles </p><p><b>18:24</b> The Human Element in AI Transformation </p><p><b>22:00</b> Partnering for AI Success </p><p><b>23:41 </b>Building a Culture of Co-Development and Feedback </p><p><b>28:56 </b>Current AI Use Cases in Revenue and Marketing </p><p><b>30:55</b> AI for Customer Churn Analysis </p><p><b>34:38 </b>Using AI to Generate Market-Driven Content </p><p><b>38:41 </b>Top AI Initiatives for 2026</p><p><b>43:33</b> From Personal to Organizational AI: The Next Evolution </p><p><b>46:01 </b>The Impact of AI on B2B Buying Processes </p><p><b>54:36</b> Future Trends and Opportunities in AI for B2B </p><p><b>57:25</b> Balancing Optimism and Caution in AI Development </p><p><b>58:40</b> Closing Remarks and Key Takeaways </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://gemini.google/overview/gems/" target="_blank">Gemini Gems overview</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.tryprofound.com/" target="_blank">Profound</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/what-we-do/watchtower/" target="_blank">Intercept Watchtower</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.aileadership.com/book" target="_blank">The AI-Driven Leader</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://finance.yahoo.com/news/mit-report-95-generative-ai-105412686.html" target="_blank">MIT report coverage: “95% of generative AI pilots… failing”</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://www.nytimes.com/interactive/2026/02/02/opinion/ai-future-leading-thinkers-survey.html" target="_blank">Where Is A.I. Taking Us? Eight Leading Thinkers Share Their Visions</a> </li></ul><ul><li><a rel="noopener noreferrer nofollow" href="https://arstechnica.com/information-technology/2024/07/openai-reportedly-nears-breakthrough-with-reasoning-ai-reveals-progress-framework/" target="_blank">OpenAI “5-level progress framework” coverage</a> </li></ul><p></p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:58:49How TELUS is Applying AI in Vertical GTM with Tristan Retelsdorffull<![CDATA[“Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silva]]>This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint toward AI and agents while legal, IT, and procurement slow adoption, and while the AI tool landscape changes faster than governance cycles can keep up. Francis defines what agentic marketing actually means, maps where most teams sit on the Marketing AI Maturity Curve, and shares real world, anonymized projects that show how AI moves from experimentation into secure, reliable day to day workflows. 

 

Timestamps: 

 

00:00 Introduction to AI and B2B Marketing 

01:02 Understanding AI Agents 

03:21 Defining Agentic Marketing 

05:47 The Tension Between Marketing and Legal 

06:48 Misconceptions About AI Agents 

10:22 The Importance of Strong Fundamentals 

12:06 The Role of Innovation Partners 

21:39 Deciding What to Build, Buy, or Delegate 

25:26 Marketing Maturity and AI Integration 

30:56 From Single Player to Multiplayer Mode 

34:53 Real Value Creation with AI 

45:34 Overcoming Experimentation Traps 

Links to content mentioned: 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>dfe0f687-1077-4640-aa4b-8c03b2846cc5Tue, 17 Feb 2026 15:34:08 GMT<p>This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint toward AI and agents while legal, IT, and procurement slow adoption, and while the AI tool landscape changes faster than governance cycles can keep up. Francis defines what agentic marketing actually means, maps where most teams sit on the Marketing AI Maturity Curve, and shares real world, anonymized projects that show how AI moves from experimentation into secure, reliable day to day workflows. </p><p> </p><p><b>Timestamps:</b> </p><p> </p><p><b>00:00</b> Introduction to AI and B2B Marketing </p><p><b>01:02</b> Understanding AI Agents </p><p><b>03:21</b> Defining Agentic Marketing </p><p><b>05:47</b> The Tension Between Marketing and Legal </p><p><b>06:48 </b>Misconceptions About AI Agents </p><p><b>10:22</b> The Importance of Strong Fundamentals </p><p><b>12:06</b> The Role of Innovation Partners </p><p><b>21:39</b> Deciding What to Build, Buy, or Delegate </p><p><b>25:26</b> Marketing Maturity and AI Integration </p><p><b>30:56</b> From Single Player to Multiplayer Mode </p><p><b>34:53</b> Real Value Creation with AI </p><p><b>45:34</b> Overcoming Experimentation Traps </p><p></p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/what-we-do/watchtower/" target="_blank">Intercept's Watchtower</a> </li><li><a rel="noopener noreferrer nofollow" href="https://www.aileadership.com/book" target="_blank">The AI-Driven Leader by Geoff Woods</a></li><li><a rel="noopener noreferrer nofollow" href="https://predictablyirrational.com/" target="_blank">Predictably Irrational by Dan Ariely</a></li></ul><p></p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:55:22“Sprint to Agents”: What Agentic Marketing Actually Means with Francis Silvafull<![CDATA[Redefining Creative Work for the AI Era with Catherine Richards]]>This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at Dell, Adobe, and VMware, shares what she’s learned leading AI adoption inside complex organizations and building one of the first Marketing AI Councils. We dig into how creativity itself is being redefined, how teams can protect originality in an age of efficiency, and what it means to lead creative work when systems are becoming intelligent. 

 

Timestamps: 

 

00:00 The Evolution of Creativity in the AI Era 

03:00 Human Judgment vs. AI Patterns 

05:49 Credibility as the New Originality 

09:05 Outcome Architecture and Cross-Functional Teams 

11:47 The Role of AI in Content Creation 

15:08 The Future of Marketing Roles 

17:47 Navigating Constraints in Creativity 

21:02 The Importance of Domain Expertise 

24:05 AI as a Creative Partner 

27:04 Building Effective AI Councils 

30:08 The Intersection of Creativity and Compliance 

33:02 Innovating Within Constraints 

36:10 The Shift from Volume to Value 

38:59 Unlocking Potential with AI 

42:02 The Future of Content Strategy 

 

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>6432e61f-e42c-4789-a2c1-5c2141759d55Tue, 10 Feb 2026 13:00:00 GMT<p>This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at Dell, Adobe, and VMware, shares what she’s learned leading AI adoption inside complex organizations and building one of the first Marketing AI Councils. We dig into how creativity itself is being redefined, how teams can protect originality in an age of efficiency, and what it means to lead creative work when systems are becoming intelligent. </p><p> </p><p><b>Timestamps:</b> </p><p> </p><p><b>00:00 </b>The Evolution of Creativity in the AI Era </p><p><b>03:00 </b>Human Judgment vs. AI Patterns </p><p><b>05:49 </b>Credibility as the New Originality </p><p><b>09:05 </b>Outcome Architecture and Cross-Functional Teams </p><p><b>11:47 </b>The Role of AI in Content Creation </p><p><b>15:08</b> The Future of Marketing Roles </p><p><b>17:47</b> Navigating Constraints in Creativity </p><p><b>21:02</b> The Importance of Domain Expertise </p><p><b>24:05</b> AI as a Creative Partner </p><p><b>27:04</b> Building Effective AI Councils </p><p><b>30:08</b> The Intersection of Creativity and Compliance </p><p><b>33:02</b> Innovating Within Constraints </p><p><b>36:10</b> The Shift from Volume to Value </p><p><b>38:59</b> Unlocking Potential with AI </p><p><b>42:02</b> The Future of Content Strategy </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://catherinerichards.ai/" target="_blank">AI Truth Teller</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:49:52Redefining Creative Work for the AI Era with Catherine Richardsfull<![CDATA[Scaling Social Without Losing the Human with Kelly Broili]]>This episode explores how SAP is redefining social media in the age of AI. Kelly Broili, VP of Global Social Media, leads one of the largest and most complex social operations in the tech industry. She shares how her team is finding the balance between scale and authenticity, keeping creativity and trust at the center while adopting AI across workflows. 

The conversation digs into what authenticity really means today, where AI adds value, and how social teams can stay human as they scale. 

 

Timestamps: 

 

00:00 Introduction to AI and B2B Marketing 

03:07 The Evolution of SAP's Social Media Strategy 

05:49 Authenticity in Social Media: A Changing Landscape 

08:57 Building Trust Through Engagement 

12:09 The Role of AI in Content Creation 

14:55 AI as a Thought Partner in Social Media 

17:53 Practical Applications of AI in Social Media 

21:08 The Future of AI and Social Media 

24:08 Navigating the Challenges of AI Content 

27:00 The Importance of Transparency in AI Usage 

30:11 Final Thoughts on AI and Human Connection 

 
Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech 

]]>17de3bb0-e59b-48bb-aa36-2b2a5c2c956fTue, 03 Feb 2026 13:00:00 GMT<p>This episode explores how SAP is redefining social media in the age of AI. Kelly Broili, VP of Global Social Media, leads one of the largest and most complex social operations in the tech industry. She shares how her team is finding the balance between scale and authenticity, keeping creativity and trust at the center while adopting AI across workflows. </p><p>The conversation digs into what authenticity really means today, where AI adds value, and how social teams can stay human as they scale. </p><p> </p><p><b>Timestamps:</b> </p><p> </p><p><b>00:00</b> Introduction to AI and B2B Marketing </p><p><b>03:07</b> The Evolution of SAP's Social Media Strategy </p><p><b>05:49</b> Authenticity in Social Media: A Changing Landscape </p><p><b>08:57</b> Building Trust Through Engagement </p><p><b>12:09</b> The Role of AI in Content Creation </p><p><b>14:55</b> AI as a Thought Partner in Social Media </p><p><b>17:53</b> Practical Applications of AI in Social Media </p><p><b>21:08</b> The Future of AI and Social Media </p><p><b>24:08</b> Navigating the Challenges of AI Content </p><p><b>27:00</b> The Importance of Transparency in AI Usage </p><p><b>30:11</b> Final Thoughts on AI and Human Connection </p><p> <br /><b>Links to content mentioned:</b> </p><ul><li><a rel="noopener noreferrer nofollow" href="https://www.entrepreneur.com/business-news/inside-shohei-ohtanis-goal-setting-method/481915" target="_blank"><b>Otani method</b></a><b> </b> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website: </b><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> <br /></p>no00:45:34Scaling Social Without Losing the Human with Kelly Broilifull<![CDATA[The Playbook for Practical AI: Inside Procom’s AI Journey with Dylan Fedy]]>This week we chat with Dylan Fedy, Director of Marketing & Customer Insight at Procom. This episode will explore how Procom is using AI to drive real business results, from automating sales training simulations to deploying voice agents for customer conversations. Dylan shares what’s working, what’s not, and how to move from experimentation to measurable impact. 

Timestamps:  
00:00 Introduction to AI in B2B Marketing 

01:30 Defining Practical AI 

03:30 Integrating AI Across Business Functions 

05:54 AI-Powered Sales Training 

15:36 Exploring Voice Technology for User Experience 

20:28 Balancing AI and Human Connection 

24:21 The Future of AI in Recruitment 

26:12 The Importance of Starting Small with AI 

28:08 Identifying Effective Use Cases for AI 

30:22 Building Trust Through Early Wins 

32:03 Creating an AI Champions Group 

34:16 Overcoming Resistance to AI Adoption 

39:23 Measuring ROI and Success in AI Initiatives 

43:21 Learning from AI Implementation Challenges 

46:15 Scaling and Operationalizing AI in Organizations 

 

Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech 

]]>7d265fc9-44d3-43a3-b260-a6e7fa16a5f0Tue, 27 Jan 2026 14:16:34 GMT<p>This week we chat with Dylan Fedy, Director of Marketing &amp; Customer Insight at Procom. This episode will explore how Procom is using AI to drive real business results, from automating sales training simulations to deploying voice agents for customer conversations. Dylan shares what’s working, what’s not, and how to move from experimentation to measurable impact. </p><p></p><p><b>Timestamps: </b> <br /><b>00:00</b> Introduction to AI in B2B Marketing </p><p><b>01:30</b> Defining Practical AI </p><p><b>03:30</b> Integrating AI Across Business Functions </p><p><b>05:54</b> AI-Powered Sales Training </p><p><b>15:36</b> Exploring Voice Technology for User Experience </p><p><b>20:28</b> Balancing AI and Human Connection </p><p><b>24:21</b> The Future of AI in Recruitment </p><p><b>26:12</b> The Importance of Starting Small with AI </p><p><b>28:08</b> Identifying Effective Use Cases for AI </p><p><b>30:22</b> Building Trust Through Early Wins </p><p><b>32:03</b> Creating an AI Champions Group </p><p><b>34:16</b> Overcoming Resistance to AI Adoption </p><p><b>39:23</b> Measuring ROI and Success in AI Initiatives </p><p><b>43:21</b> Learning from AI Implementation Challenges </p><p><b>46:15</b> Scaling and Operationalizing AI in Organizations </p><p> </p><p><b>Want to learn more about Intercept? Check out our website: </b><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> <br /></p>no00:54:26The Playbook for Practical AI: Inside Procom’s AI Journey with Dylan Fedyfull<![CDATA[Re-wiring the Marketing Org with Audrey Davidson]]>Audrey Davidson, Head of Integrated Marketing Americas at Microsoft is discussing how AI is reshaping the structure, workflows, and skills of modern marketing organizations, illustrated by Microsoft’s concept of the “Frontier Firm” and what it means for marketing organizations striving to stay ahead. We also learn about the new role of humans in Marketing organizations, working side by side with AI teammates.

Timestamps:  

00:00 Introduction to AI in Marketing 

01:24 The Role of Critical Thinking in Marketing 

08:10 Understanding the Frontier Firm Concept 

12:05 Demystifying Microsoft's Co-Pilot 

20:00 Building the Business Case for AI 

29:15 Fostering a Culture of AI Adoption  

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website:  

Intercept | B2B Marketing Agency for Global Tech

]]>5dfb5511-5975-4304-a780-845f54533c7dTue, 20 Jan 2026 13:00:00 GMT<p>Audrey Davidson, Head of Integrated Marketing Americas at Microsoft is discussing how AI is reshaping the structure, workflows, and skills of modern marketing organizations, illustrated by Microsoft’s concept of the “Frontier Firm” and what it means for marketing organizations striving to stay ahead. We also learn about the new role of humans in Marketing organizations, working side by side with AI teammates.</p><p></p><p><b>Timestamps: </b> </p><p><b>00:00</b> Introduction to AI in Marketing </p><p><b>01:24 </b>The Role of Critical Thinking in Marketing </p><p><b>08:10 </b>Understanding the Frontier Firm Concept </p><p><b>12:05 </b>Demystifying Microsoft's Co-Pilot </p><p><b>20:00 </b>Building the Business Case for AI </p><p><b>29:15 </b>Fostering a Culture of AI Adoption  </p><p></p><p><b>Links to content mentioned:</b> </p><ul><li><b>Learning resources on Copilot, mentioned in the episode: </b><a rel="noopener noreferrer nofollow" href="https://learn.microsoft.com/en-us/viva/learning/academy-copilot" target="_blank">Microsoft Copilot Academy | Microsoft Learn</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website: </b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a></p>no00:37:45Re-wiring the Marketing Org with Audrey Davidsonfull<![CDATA[What It Really Takes to Scale AI Pilots with Jessica Hreha ]]>Jessica Hreha, Director of Marketing AI Transformation at Veeam shares how marketing teams are adopting AI and what it takes to move from pilot projects to scaled adoption. Along with her work at Veeam, Jessica has previously built AI councils and transformation offices at VMware and Jasper, and shares lessons on what skills leaders need to guide their teams through AI adoption.

Links to content mentioned: 

  • www.Heartframework.com 

 

Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech 

]]>097a2160-4d6e-4bb2-8bc7-35bc8de1a9aeTue, 13 Jan 2026 13:00:00 GMT<p>Jessica Hreha, Director of Marketing AI Transformation at Veeam shares how marketing teams are adopting AI and what it takes to move from pilot projects to scaled adoption. Along with her work at Veeam, Jessica has previously built AI councils and transformation offices at VMware and Jasper, and shares lessons on what skills leaders need to guide their teams through AI adoption.</p><p></p><p><b>Links to content mentioned:</b> </p><ul><li><b>www.Heartframework.com</b> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website: </b><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p><p></p>no00:47:14What It Really Takes to Scale AI Pilots with Jessica Hreha full<![CDATA[How AI Can Support Partner Growth with Shelley Green]]>Shelley Green, Director of Microsoft Cloud – Copilot and Security at TD SYNNEX helps us explore how AI can support partner growth, especially for those who are under-resourced or earlier in their marketing maturity. We dig into where partners struggle the most and which AI use cases could realistically make a difference, from content creation and campaign execution to sales training. Shelley shares her perspective, highlighting what’s working, where the opportunities lie, and how vendors and distributors can make AI more accessible and impactful for partners. 

Links to content mentioned: 

Forbes: 95% of AI Pilot fail (M.I.T.) 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>6ce48479-2a5a-4c8a-b2ad-e42a7e77fda7Tue, 16 Dec 2025 13:00:00 GMT<p>Shelley Green, Director of Microsoft Cloud – Copilot and Security at TD SYNNEX helps us explore how AI can support partner growth, especially for those who are under-resourced or earlier in their marketing maturity. We dig into where partners struggle the most and which AI use cases could realistically make a difference, from content creation and campaign execution to sales training. Shelley shares her perspective, highlighting what’s working, where the opportunities lie, and how vendors and distributors can make AI more accessible and impactful for partners. </p><p></p><p><b>Links to content mentioned:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://www.forbes.com/sites/jasonsnyder/2025/08/26/mit-finds-95-of-genai-pilots-fail-because-companies-avoid-friction/" target="_blank">Forbes: 95% of AI Pilot fail (M.I.T.)</a> </p><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:40:15How AI Can Support Partner Growth with Shelley Greenfull<![CDATA[Future-Proof Your Marketing Career in the Age of AI with Josh Chiavaroli]]>If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is redefining the skills marketers need, the tasks humans should still own, and how both seasoned professionals and emerging talent can adapt. From OEM to silicon to the classroom, Josh shares a vantage point that helps leaders understand the real AI skills shift and what they can do today to prepare their teams for the future. 

 

Links to content mentioned: 

Microsoft Report: Working with AI: Measuring the Applicability of Generative AI to Occupations 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>b6698423-2c4b-4d00-a3ef-01eec8c6c327Thu, 20 Nov 2025 14:52:08 GMT<p>If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is redefining the skills marketers need, the tasks humans should still own, and how both seasoned professionals and emerging talent can adapt. From OEM to silicon to the classroom, Josh shares a vantage point that helps leaders understand the real AI skills shift and what they can do today to prepare their teams for the future. </p><p> </p><p><b>Links to content mentioned:</b> </p><p>Microsoft Report: <a rel="noopener noreferrer nofollow" href="https://arxiv.org/html/2507.07935v5" target="_blank">Working with AI: Measuring the Applicability of Generative AI to Occupations</a> </p><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:47:42Future-Proof Your Marketing Career in the Age of AI with Josh Chiavarolifull<![CDATA[The AI Opportunity for Channel Partner Marketing with Jonna Bell ]]>For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used. She shares what is changing in partner expectations, where campaigns still fall short, and how AI can bridge gaps, improve enablement, and drive stronger campaign results. 

 

Want to learn more about Intercept? Check out our website:  

Intercept | B2B Marketing Agency for Global Tech 

]]>085a557d-0b99-482e-be12-91c16bc034bcThu, 20 Nov 2025 14:45:33 GMT<p>For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used. She shares what is changing in partner expectations, where campaigns still fall short, and how AI can bridge gaps, improve enablement, and drive stronger campaign results. </p><p> </p><p><b>Want to learn more about Intercept? Check out our website: </b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:44:31The AI Opportunity for Channel Partner Marketing with Jonna Bell full<![CDATA[Rethinking Sales Enablement in the AI Era with Mike Thibodeau]]>What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already making an impact, and where enablement strategies are headed next. 

 

Links to content mentioned: 

 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>5c66a4e8-4d60-41f6-999b-8e095faf5312Thu, 20 Nov 2025 13:30:00 GMT<p>What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already making an impact, and where enablement strategies are headed next. </p><p> </p><p><b>Links to content mentioned:</b> </p><ul><li>JOLT effect by Matt Dixon:<b> </b><a rel="noopener noreferrer nofollow" href="https://www.jolteffect.com/" target="_blank">JOLT Effect Home Page</a> </li></ul><ul><li>MIT Paper: 95% of corporate AI pilots failing: <a rel="noopener noreferrer nofollow" href="https://aimagazine.com/news/mit-why-95-of-enterprise-ai-investments-fail-to-deliver" target="_blank">MIT: Why 95% of Enterprise AI Investments Fail to Deliver | AI Magazine</a> </li></ul><p> </p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:50:34Rethinking Sales Enablement in the AI Era with Mike Thibodeaufull<![CDATA[Introducing ChatB2B]]>ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization. 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

]]>12c4352a-0cfa-4511-9776-ec6a70732557Thu, 13 Nov 2025 19:35:38 GMT<p>ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization. </p><p></p><p><b>Want to learn more about Intercept? Check out our website:</b> </p><p><a rel="noopener noreferrer nofollow" href="https://interceptgroup.com/" target="_blank">Intercept | B2B Marketing Agency for Global Tech</a> </p>no00:01:15Introducing ChatB2Bfull