Making Strides for Animal Chiropractic

Growing your social media as an animal chiropractor - my interview with Molly Cahill

Kaitlyn Lackey DC cAVCA — Mon, 08 Jun 2026 10:00:00 GMT

In this episode, Dr Katie interviews Molly Cahill. Molly specializes in helping holistic health and wellness professionals scale their local businesses. Rather than focusing on viral fame or generic metrics, Molly emphasizes practical, sustainable marketing tactics that convert digital engagement into actual patient bookings. In this conversation, Dr. Katie and Molly discuss how animal chiropractors can take their social media from a "have to" to a "get to" on their small business check list.

Proposed changes by the TX vet board

Kaitlyn Lackey DC cAVCA — Wed, 15 Apr 2026 11:15:00 GMT

Summary:

This podcast features Dr. Kaitlyn Lackey and expert Bharon Hoag discussing the recent proposed changes to Texas veterinary regulations affecting animal chiropractic practice. They explore the history, current challenges, and strategic actions needed to protect the profession.

Keywords:

animal chiropractic, Texas vet board, regulation, legislation, veterinary law, chiropractic, animal health, advocacy, professional rights

Key topics:

Texas veterinary regulation changes

Legal and legislative strategies for animal chiropractic

Call to action

Titles:

How Texas' Proposed Vet Regulations Threaten Animal Chiropractic

The Fight for Animal Chiropractic Rights in Texas

sound bites

"Making sure things are done with clarity and accuracy."

"The proposed language is an overreach by the vet board."

"Safety should be the priority in regulation."

Chapters:

00:00 Introduction and Context of the Regulation Changes

01:10 Bharon Hoag's Background and Entry into Animal Chiropractic

02:56 Discrepancies in State Regulations and Organizational Efforts

05:28 Overview of the Proposed Changes by the Texas Vet Board

08:00 Implications of New Language and Supervision Requirements

11:00 Core Competency and Education Concerns for Veterinarians

14:07 Safety and Scope of Practice in Texas Regulations

17:30 Modalities and Terminology in Proposed Regulations

22:19 Distinguishing Chiropractic from Mobilization and Manipulation

25:37 Historical Battles and Political Context in Texas

31:26 Strategies for Advocacy and Public Engagement

42:22 How to Support the Cause and Get Involved

resources

Links and Resources:

One Chiropractic - https://onechiropractic.org/animalchiro
Proposed changes-https://veterinary.texas.gov/announcements/tbvme-seeks-feedback-on-rule-drafts/

Send your comments-
Email: comment@veterinary.texas.gov

Phone: 512-463-6599

Address: TBVME PO Box 12157, Austin, TX 78711

Attend in person-

April 21st @ 9 am

Texas Department of Licensing & Regulation (TDLR)

North Campus1106 Clayton Lane, Suite 125E

Austin, TX 78723

Tune in virtually to the meeting April 21st-https://www.youtube.com/live/oeGEu7zpNQk?si=7IE6u6TGl7Jf9T-i

My takeaways from the Freedom Rally

Kaitlyn Lackey DC cAVCA — Wed, 18 Mar 2026 11:00:00 GMT

Dr. Katie Lackey provides an update on her takeaways from the recent Animal Chiropractic Freedom Rally. She discusses the impact of the rally, challenges in the animal chiropractic profession, balancing practice and teaching, educational offerings, revamping the Business Basics course, supporting the profession, unique struggles of animal chiropractors, and shares insights into her behind-the-scenes work and future plans.

Takeaways

Animal Chiropractic Freedom Rally
Challenges of Animal Chiropractic Profession

Links:
Rally replay- https://www.makingstridesforanimalchiropractic.com/freedomrallyreplay
Dr. Katie's courses- https://www.makingstridesforanimalchiropractic.com/courses

Getting a cease and desist - it could happen to you

Kaitlyn Lackey DC cAVCA — Thu, 26 Feb 2026 12:45:00 GMT

Summary

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and experiences of animal chiropractors, particularly focusing on Dr. Valentina's journey. The conversation covers the importance of political involvement in the profession, navigating legalities, facing complaints, and the emotional toll of legal battles. Dr. Valentina shares her insights and advice for future animal chiropractors, emphasizing the need for community support and advocacy for change in the field.

Join the freedom rally
https://www.makingstridesforanimalchiropractic.com/freedomrally

Takeaways

Dr. Katie emphasizes the importance of community and support for animal chiropractors.

Dr. Valentina's journey into animal chiropractic began with a passion for animals.

Navigating the legal landscape is crucial for animal chiropractors.

Complaints can arise from misunderstandings in advertising and practice.

Having proper documentation and disclaimers is essential for legal protection.

The emotional toll of legal battles can be significant for practitioners.

Community support is vital in advocating for changes in animal chiropractic laws.

Future animal chiropractors should be proactive in understanding their legal rights.

The profession faces ongoing challenges that require collective action.

Advocacy and political involvement are necessary for the future of animal chiropractic.

Chapters

00:00 Introduction to Animal Chiropractic Podcast

01:19 Dr. Valentina's Journey into Animal Chiropractic

04:24 Navigating Legalities in Animal Chiropractic

10:18 Facing Complaints and Legal Challenges

18:43 Advice for Future Animal Chiropractors

24:50 The Emotional Toll of Legal Battles

30:02 Community Support and Advocacy for Change

Keywords

animal chiropractic, legal challenges, animal health, animal chiropractor

Join Dr. Mike and I for the Animal Chiropractic Freedom Rally

Kaitlyn Lackey DC cAVCA — Fri, 20 Feb 2026 12:30:00 GMT

Summary

In this podcast episode, Dr. Katie and Dr. Mike Adney discuss the evolving field of animal chiropractic, the importance of social media in promoting the profession, and the need for law reform to allow certified animal chiropractors direct access to care. They explore the challenges and opportunities presented by social media, emphasizing the need for authenticity and an area for potential for growth in the profession. The conversation also highlights the importance of collaboration with veterinarians and the ethical considerations surrounding animal care.

Save your seat

https://www.makingstridesforanimalchiropractic.com/freedomrally

Titles

Revolutionizing Animal Chiropractic: The Freedom Rally

Harnessing Social Media for Animal Chiropractic Growth

sound bites

"It's about the pops, right?"

"You have to get your name out there."

"We want to work with them."

Chapters

00:00 Introduction to Animal Chiropractic and the Freedom Rally

03:59 The Importance of Social Media in Animal Chiropractic

06:52 Authenticity and Building Relationships Through Social Media

09:41 Overcoming Hesitations: Sharing Your Work Online

12:50 The Impact of Social Media on Business Growth

15:37 Navigating the Challenges of Social Media Content Creation

18:33 The Ripple Effect of Social Media on Client Relationships

27:14 Conclusion and Call to Action for the Freedom Rally

Keywords

Animal Chiropractic, Social Media, Veterinary Law Reform, Animal Health, Chiropractic Education, Animal Care, Professional Development, Animal Chiropractors, Animal chiropractic business

Join Dr. Bek and I for the Animal Chiropractic Freedom Rally

Kaitlyn Lackey DC cAVCA — Tue, 17 Feb 2026 13:00:00 GMT

Summary

In this podcast episode, Dr. Katie and Dr. Bek discuss the challenges and opportunities within the field of animal chiropractic, particularly focusing on the need for legislative changes, the importance of education and awareness, and the role of veterinarians. They explore the philosophy behind animal chiropractic, the business challenges practitioners face, and the necessity for growth of multi-doctor practices. The conversation emphasizes personal growth, hiring dynamics, and the importance of systems in running a successful practice. Ultimately, they call for a collective effort to advance the profession and improve animal healthcare.

Save your seat
https://www.makingstridesforanimalchiropractic.com/freedomrally

Takeaways

The need for legislative changes in animal chiropractic is crucial.

Awareness and education about animal chiropractic are lacking.

Veterinarians and chiropractors should work collaboratively.

Chiropractic is a philosophy, not just a modality.

Business challenges are significant in the animal chiropractic field.

Multi-doctor practices can enhance service delivery.

Personal growth is essential for business success.

Hiring the right team is critical for scaling a practice.

Systems and processes can alleviate administrative burdens.

Self-reflection is necessary for personal and professional development.

Chapters

00:00 Introduction to Animal Chiropractic Freedom Rally

02:45 Challenges in Animal Chiropractic Legislation

05:51 The Importance of Awareness and Education

08:58 The Role of Veterinarians and Miscommunication

12:02 The Philosophy of Chiropractic Care

14:55 Building a Thriving Animal Chiropractic Practice

18:14 The Need for Multi-Doctor Practices

21:07 The Entrepreneurial Journey in Animal Chiropractic

24:02 Identifying Break Even Points in Business

29:05 The Challenges of Scaling in Animal Chiropractic

29:55 Balancing Personal Life and Professional Demands

33:58 Transitioning from Practitioner to CEO

38:57 The Importance of Self-Reflection in Business

41:10 Preparing for the Future of Animal Chiropractic

Keywords

Animal Chiropractic, Legislation, Veterinarians, Business, Education, Awareness, Multi-Doctor Practices, Personal Growth, Hiring, Systems

Join Dr. Clay and I for the Animal Chiropractic Freedom Rally

Kaitlyn Lackey DC cAVCA — Fri, 13 Feb 2026 12:30:00 GMT

In this episode, Dr. Katie Lackey interviews Dr. Clay Sullwold about his role in the Animal Chiropractic Freedom Rally and his expertise in equine upper cervical chiropractic techniques. They discuss the evolution of animal chiropractic, the importance of upper cervical adjustments, and the anatomical differences between horses and humans. Dr. Sullwold shares insights on techniques, case studies, and the need for collaboration with veterinarians. The conversation emphasizes the importance of advocating for the profession and the need for freedom in practice.

Takeaways

Dr. Clay Sullwold has a background in both human and animal chiropractic since 2007.
Upper cervical technique focuses on the top two bones in the neck, with specific adjustments based on detailed analysis.
There are 274 possible combinations of misalignment in humans, but only about 9 in horses due to anatomical differences.
The upper cervical area is often overlooked in animal chiropractic, leading to a lack of updated knowledge.
Case studies show significant improvements in horse behavior and health after upper cervical adjustments.
Collaboration with veterinarians is crucial for effective animal chiropractic care.
The Freedom Rally aims to raise awareness and advocate for the rights of animal chiropractors.
Chiropractors need to evolve their techniques and understanding of animal anatomy.
The importance of specific adjustments in chiropractic care cannot be overstated.
Advocacy for animal chiropractic freedom is essential for the profession's growth.

Chapters

00:00Introduction to Animal Chiropractic Freedom Rally

02:02Dr. Clay Sullwold's Journey in Animal Chiropractic

04:14Understanding Upper Cervical Technique

07:55Techniques and Observations in Animal Chiropractic

11:33Anatomical Differences Between Humans and Horses

15:12Case Studies: Success Stories in Upper Cervical Adjustments

18:19The Impact of Adjustments on Horse Behavior

20:13Collaboration with Veterinarians in Animal Chiropractic

24:27The Importance of the Freedom Rally

27:47Closing Remarks and Call to Action

Get registered for the event:
https://www.makingstridesforanimalchiropractic.com/freedomrally

#AnimalChiropractic, #UpperCervicalTechnique, #EquineChiropractic, #ChiropracticFreedomRally, #ChiropracticAdvocacy #MakingStridesPodcast

Join Dr. Petra and I for the Animal Chiropractic Freedom Rally

Kaitlyn Lackey DC cAVCA — Mon, 09 Feb 2026 12:00:00 GMT

The podcast features a discussion between Dr. Kaitlyn Lackey and Dr. Petra Sullwold about the upcoming Animal Chiropractic Freedom Rally. They discuss the history, struggle, and barriers of animal chiropractic, as well as the lineup of speakers and their topics.

Takeaways

The Animal Chiropractic Freedom Rally aims to address the history, struggle, and barriers of animal chiropractic.
The lineup of speakers brings expertise in business, clinical protocols, and the passion for animal chiropractic.

Get registered today:
https://www.makingstridesforanimalchiropractic.com/freedomrally

Lessons from 2025: A Chiropractor's Journey Scaling Your Animal Chiropractic Practice

Kaitlyn Lackey DC cAVCA — Mon, 26 Jan 2026 18:50:20 GMT

Keywords

animal chiropractic, business growth, pricing strategy, ideal customer, self-care, veterinary collaboration, practice management, supply and demand, compassion fatigue, professional development

Summary

In this podcast, Dr. Kaitlyn Lackey reflects on the significant lessons learned during 2025 as an animal chiropractor. She discusses the challenges of scaling her practice, the importance of setting appropriate pricing, understanding supply and demand, identifying her ideal customer, and the necessity of self-care and community support for practitioners. Through her experiences, she aims to provide insights that can help others in the field avoid common pitfalls and enhance their practices.

Takeaways

Being a business owner is challenging and requires continuous learning.

Setting your prices based on your worth is crucial.

Avoid competing on price; it leads to burnout.

Understanding supply and demand is essential for practice growth.

Identifying your ideal customer helps tailor your services.

Self-care is vital; no one else will prioritize it for you.

Community support is important for mental health in practice.

Niche down to attract the right clients.

Your practice should reflect your values and interests.

Implementing learned lessons can save you from future headaches.

Just get started

Kaitlyn Lackey DC cAVCA — Tue, 09 Mar 2021 11:00:00 GMT

Interview with Dr. Michelle Bucci of Turning Point Vet

Kaitlyn Lackey DC cAVCA — Tue, 16 Feb 2021 11:00:00 GMT

Is chiropractic not enough?

Kaitlyn Lackey DC cAVCA — Tue, 26 Jan 2021 10:00:00 GMT

Announcement from the TBCE in regards to animal chiropractic

Kaitlyn Lackey DC cAVCA — Tue, 29 Dec 2020 12:00:00 GMT

Selling your new patients without ever meeting them

Kaitlyn Lackey DC cAVCA — Tue, 08 Dec 2020 12:00:00 GMT

Win FREE access to our new 8 week course

Kaitlyn Lackey DC cAVCA — Mon, 23 Nov 2020 12:00:00 GMT

Using 1 piece of content in 12 different ways

Kaitlyn Lackey DC cAVCA — Tue, 13 Oct 2020 11:00:00 GMT

Growing your empire: an interview with Dr. Grant Tully

Kaitlyn Lackey DC cAVCA — Tue, 22 Sep 2020 11:00:00 GMT

Building your practice with demonstrations

Kaitlyn Lackey DC cAVCA — Tue, 25 Aug 2020 11:00:00 GMT

Choosing quality

Kaitlyn Lackey DC cAVCA — Tue, 21 Jul 2020 11:00:00 GMT

Interview with Molly Cahill: how to be successful on Instagram

Kaitlyn Lackey DC cAVCA — Mon, 07 Nov 2022 12:00:00 GMT

Interview with Celeste Lazaris (The traveling horse witch)

Kaitlyn Lackey DC cAVCA — Mon, 26 Sep 2022 11:00:00 GMT

Interview with Bharon Hoag: Advancing Animal Chiropractic Across America

Kaitlyn Lackey DC cAVCA — Mon, 10 Nov 2025 11:00:00 GMT

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.

He has been a leader in the business aspect of healthcare for almost two decades. He has worked in the chiropractic profession for eighteen years and taught for sixteen, developing his unique “non-doctor” approach through ownership and management of numerous clinics. As a former consultant specializing in coding, documentation & compliance, Bharon has counseled hundreds of healthcare facilities and employers, evolving a profound understanding of the professional environment.

His venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to establish cultural authority, and ensure global access to chiropractic care. Achieving these goals will make chiropractic the world's leading healthcare choice.

Topics covered in this episode:

Baron’s journey into Animal Chiropractic
Challenges and politics of Chiropractic Legislation
Efforts to standardize and gain recognition
Education, certification, and the diplomat debate
Navigating legal hurdles and veterinary opposition
Progress, lobbying, and getting involved

Links and Resources:

Learn more and get involved in the Chiropractic Defense Counsel
Learn more about OneChiropractic
Find OneChiropractic on Facebook
Find OneChiropractic on Instagram
Find OneChiropractic on YouTube

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Leave us a survey!

Interview with Bharon Hoag: Navigating the Legislative Landscape for Animal Chiropractic

Kaitlyn Lackey DC cAVCA — Mon, 27 Jan 2025 10:00:00 GMT

Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors worldwide, to create cultural authority, and to ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world.

Topics covered in this episode:

How OneChiropractic came to be and what its purpose is in advocating for chiropractors worldwide
Understanding animal chiropractic legislation
Challenges and goals in animal chiropractic
Collaborating with veterinarians
Current legislative efforts
Building a framework for change

Links and Resources:

Learn more and get involved in the Chiropractic Defense Counsel
Learn more about OneChiropractic
Find OneChiropractic on Facebook
Find OneChiropractic on Instagram
Find OneChiropractic on YouTube

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Academy for the Advancement of Animal Chiropractic

Have an idea for the podcast?
Leave us a survey!

Interview with Dr. Laurie McCauley, DVM, DACVSMR, CCRT, CVA, CVC; The Transformative Power of Fascia

Kaitlyn Lackey DC cAVCA — Mon, 09 Dec 2024 10:00:00 GMT

Dr. McCauley has had a lifelong passion for helping as many pets as possible live an optimal quality of life. After graduating from Colorado State School of Veterinary Medicine she spent six years in general practice and quickly became a pioneer in the field of Veterinary Rehabilitation. She went on to open the first Veterinary Rehabilitation Clinic in 1998 and designed the first underwater treadmill for dogs.

Dr. McCauley was on faculty at Canine Rehabilitation Institute for 14 years and has taught thousands of veterinarians, physical therapists, and veterinary technicians the art of Canine Rehabilitation. She is certified in acupuncture and chiropractic therapy and is board certified in canine sports medicine and rehabilitation.

Dr. McCauley is an International lecturer and contributing author in many textbooks and journals. She was awarded the 2011 Iams AARV Award of Excellence in the Field of Rehabilitation and the 2015 AHVMA Holistic Practitioner of the Year Award. She does locum work at the Louisiana School of Veterinary Medicine, stepping in as head of the Integrative Medicine Department several times a year.

Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation practice in North Carolina. She began Optimum Pet Vitality in 2020 to teach professionals and pet parents different ways to help their clients and pets achieve Optimum health. With this online teaching platform, Dr. Laurie is empowering people all over the world to help pets have an Optimum Quality of Life.

Topics covered in this episode:

Understanding fascia: The basics
Fascia's role in the body
Diagnostic tools and techniques
Fascia and nerve interaction
Understanding fascial restrictions and their locations
Common trigger points in pets and how to address them
Elbow arthritis and its impact on dogs
Resources and course information

Links and Resources:

Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
Find Dr. McCauley on Facebook
Find Dr. McCauley on Instagram
Find Dr. McCauley on YouTube
Text “fascia” to 866-949-0068 for the top five trigger points chart

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Podcast Rebranding; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 04 Mar 2024 10:00:00 GMT

Join Dr. Kaitlyn Lackey on her latest podcast episode as she explores her personal growth journey this year and aims to engage in meaningful conversations with all of you about her offerings. Expect an exciting shift in her podcast's content, focusing more on business-related topics and mindset shifts. Dr. Kaitlyn Lackey will also share behind-the-scenes insights on what has worked best for her, as she continues to cultivate a warm, positive, and motivational environment for fellow animal chiropractors to learn and grow in their practices.

Topics covered in this episode:
- Reasons behind the podcast's new direction
- Encouraging listeners to share their ideas
- Cultivating a welcoming and inspiring community
- Dr. Kaitlyn Lackey's unique approach to owning a business
- The importance of authentic practice ownership
- How she can assist in making subtle improvements to your practice and enhancing the value of your appointments
- The benefits of her online courses

Links and Resources:

Get my free calculator to learn how to know what to charge for your services

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

How to keep pets on track and prevent owners from no showing

Kaitlyn Lackey DC cAVCA — Tue, 17 Nov 2020 12:00:00 GMT

House call, integrative, or brick and mortar?

Kaitlyn Lackey DC cAVCA — Tue, 02 Feb 2021 10:00:00 GMT

Animal Chiropractic Realities: Pain is Mandatory, Suffering is Optional; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 04 Nov 2024 10:00:00 GMT

In this episode of Making Strides for Animal Chiropractic, Dr. Katie delves into the emotional and professional challenges faced by animal chiropractors, emphasizing that while pain in the profession is inevitable, suffering can be avoided through proactive measures. She shares her journey of overcoming adversities, advocating for legislative changes, and stepping out of her comfort zone. She gives practical strategies for personal and professional growth, including breaking free from limiting beliefs, attending meetings, networking, and investing in education. Dr. Katie also highlights the importance of community support and consistent motivation, encouraging practitioners to take control of their circumstances and continually strive for improvement.

Topics covered in this episode:

The challenges of being an animal chiropractor
Pain is mandatory, suffering is optional
Overcoming obstacles and advocating for change
Personal experiences and lessons learned
Overcoming social anxiety
Lessons from legislative advocacy
Taking control of your circumstances
Practical steps for improvement

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page
Learn more about the 2024 AVCA conference

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

From Cold Leads to Raving Fans: The Customer Journey: Phase 1 and Phase 2 Guide; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 07 Oct 2024 09:00:00 GMT

In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses strategies to improve client retention by building value and optimizing patient experiences. She explains the importance of understanding the customer journey from initial awareness to consideration and outlines effective marketing techniques for cold and warm leads. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!

Topics covered in this episode:

The importance of building value in your practice
Understanding the customer journey: Phase one
From cold leads to warm leads: Phase two
Effective marketing strategies for animal chiropractors

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page
Learn more about the 2024 AVCA conference

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Bridging the Gap: Why Veterinarians Hesitate to Refer Chiropractors: Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 08 Sep 2025 09:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and solutions for fostering better collaboration between veterinarians and animal chiropractors. She addresses the reasons why veterinarians may be hesitant to refer to chiropractors, emphasizing the importance of interprofessional communication, understanding medical jargon, and maintaining comprehensive case notes. Dr. Katie also highlights the need for chiropractors to manage their egos and ensure they don't overstep their scope of practice to build trust with veterinarians, ultimately emphasizing a team approach to animal care.

Topics covered in this episode:

The Great Divide: Veterinarians vs. Chiropractors
Creating a collaborative environment
The importance of interprofessional communication
Effective documentation and communication
Ego and open-mindedness in practice
Reinforcing professional boundaries

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Beyond Adjustments: Enhancing the Client Experience; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 23 Sep 2024 09:00:00 GMT

In this episode of Making Strides for Animal Chiropractic, Dr. Katie addresses new graduates and established docs on how to build value in their practices. She shares her insights on creating an exceptional patient journey, using a relatable analogy to illustrate key points, such as the importance of reputation, accessibility, and customer experience. She also provides practical tips on improving operations and marketing to ensure long-term client satisfaction and loyalty. Join her at the AVCA conference in Dallas this November for more in-depth discussions!

Topics covered in this episode:

The importance of building value for your clients
The Mexican restaurant analogy
Important steps to enhance the customer experience
Creating a sustainable business by providing the value your clients deserve

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page
Learn more about the 2024 AVCA conference

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

What Makes an Animal Chiropractic Business Different?; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 06 Oct 2025 09:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the distinct aspects of managing an animal chiropractic business. She delves into the differences between human and animal chiropractic practices, emphasizing the micro-practice or boutique model often used, the intricacies of insurance and billing, and the importance of creating personalized schedules. Dr. Katie also highlights the significance of building relationships, implementing effective systems, and tackling compassion fatigue. She shares personal insights and practical advice for current and aspiring animal chiropractors to help them navigate the unique challenges of this field.

Topics covered in this episode:

Why Animal Chiropractic is different
The role of technology and systems
Relationship marketing strategies
Challenges and misconceptions
Compassion Fatigue in Animal Chiropractic

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Interview with Francisco Maia: scaling your business by refining your message

Kaitlyn Lackey DC cAVCA — Mon, 05 Dec 2022 12:00:00 GMT

Manage the admin, prevent the overwhelm

Kaitlyn Lackey DC cAVCA — Mon, 21 Nov 2022 12:00:00 GMT

Interview with Dr. Danielle Eaton: how to avoid burnout

Kaitlyn Lackey DC cAVCA — Mon, 24 Oct 2022 11:00:00 GMT

How to have a successful screening... but without the burnout

Kaitlyn Lackey DC cAVCA — Mon, 10 Oct 2022 11:00:00 GMT

Interview with Ben Agee (a small business attorney)

Kaitlyn Lackey DC cAVCA — Mon, 12 Sep 2022 11:00:00 GMT

Do I need a blog? Or newsletter?

Kaitlyn Lackey DC cAVCA — Mon, 29 Aug 2022 11:00:00 GMT

The 3 legs of marketing

Kaitlyn Lackey DC cAVCA — Mon, 15 Aug 2022 11:00:00 GMT

Why veterinarians need an animal chiropractor on their team

Kaitlyn Lackey DC cAVCA — Mon, 01 Aug 2022 11:00:00 GMT

What to do BEFORE you give a ROF

Kaitlyn Lackey DC cAVCA — Mon, 18 Jul 2022 11:00:00 GMT

How to determine your fees

Kaitlyn Lackey DC cAVCA — Mon, 20 Jun 2022 11:00:00 GMT

Showing up on social media

Kaitlyn Lackey DC cAVCA — Mon, 06 Jun 2022 11:00:00 GMT

Interview with Dr. Amanda Massey

Kaitlyn Lackey DC cAVCA — Mon, 23 May 2022 11:00:00 GMT

Is an associate position right for you?

Kaitlyn Lackey DC cAVCA — Mon, 09 May 2022 11:00:00 GMT

Interview with Dr. Jasmin Collins

Kaitlyn Lackey DC cAVCA — Mon, 25 Apr 2022 11:00:00 GMT

Why I started Making Strides

Kaitlyn Lackey DC cAVCA — Mon, 11 Apr 2022 11:00:00 GMT

How to have a successful screening

Kaitlyn Lackey DC cAVCA — Tue, 22 Jun 2021 10:00:00 GMT

Interview with Dr. Sonya Brouillette

Kaitlyn Lackey DC cAVCA — Tue, 04 May 2021 10:00:00 GMT

Animal Chiropractic Academy: retreat style animal chiropractic education

Kaitlyn Lackey DC cAVCA — Tue, 15 Dec 2020 12:00:00 GMT

Interview with Dr. Claudia Cottrell of the IVCA

Kaitlyn Lackey DC cAVCA — Tue, 31 Mar 2020 11:00:00 GMT

Join me as I welcome Dr. Claudia Cottrell to the podcast!

Dr. Claudia has a very unique role helping the IVCA expand their reach in the United States. Since the IVCA is an international association, she is a trailblazer and making the association reach and test new practitioners of animal chiropractic.

In this podcast, we demystify the accreditation process for animal chiropractic schools, talk about the testing process, and the IVCA's mission moving forward.

If you're interested in learning more or even are looking to attend the IVCA's conference this year, engage with the IVCA online at ivca.de

Comrads NOT competition

Kaitlyn Lackey DC cAVCA — Tue, 17 Mar 2020 11:00:00 GMT

Let's not leave animals in the middle!

We are comrads in this profession, not competition. Get the animal the care they need and deserve and recognize your own limitations.

Communicating chiropractic by meeting the patient's needs

Kaitlyn Lackey DC cAVCA — Tue, 11 Feb 2020 14:00:00 GMT

Communicating chiropractic by 1st meeting the patient's needs

Answer the BIG THREE first.

1) Can you even help me?
2) How long will this take?
3) How much is this going to cost?

Then, you have 8 seconds to build trust and 20 seconds to communicate chiropractic.

Listen to me explain chiropractic and then give some metaphors you can use in your day to day practice.

Freak of nature? More like freaking unicorn.

Kaitlyn Lackey DC cAVCA — Tue, 15 Sep 2020 11:00:00 GMT

What to include on your referral forms

Kaitlyn Lackey DC cAVCA — Tue, 09 Jun 2020 11:00:00 GMT

6 things to say during follow up appointments

Kaitlyn Lackey DC cAVCA — Tue, 02 Jun 2020 11:00:00 GMT

Getting vets excited to have you their clinic: an interview with Dr. Emily McLeod

Kaitlyn Lackey DC cAVCA — Tue, 26 May 2020 11:00:00 GMT

The Backbone of Success: Key Considerations for Service-based Animal Chiropractic Businesses; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 09 Sep 2024 09:00:00 GMT

In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses key strategies for animal chiropractors to grow their business. She shares valuable insights for aspiring and current animal chiropractors, and emphasizes the importance of understanding the difference between marketing and advertising, identifying ideal clients, ensuring there is demand for services, delivering great service, creating scalable systems, and the importance of intentional branding to create a sustainable and reputable practice. Tune in for more business strategies ahead of her AVCA conference talk this November!

Topics covered in this episode:

Courses and value creation
Marketing vs. advertising
Assessing market needs
Ensuring service quality
Scaling your business
Building your brand

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page
Learn more about the 2024 AVCA conference

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

What is malpractice insurance and why do you need it

Kaitlyn Lackey DC cAVCA — Mon, 20 Dec 2021 12:00:00 GMT

Celebrating new patients

Kaitlyn Lackey DC cAVCA — Tue, 21 Apr 2020 11:00:00 GMT

After the new patient encounter is done.... how do you still show you care?

1. Give a new patient packet
2. Call and check in after the appt (Can be automated with Slybroadcast)
3. Write a thank you card (NOT an email)
4. Send after care instructions via video

Lunch and Learns

Kaitlyn Lackey DC cAVCA — Tue, 14 Apr 2020 11:00:00 GMT

The lunch and learn: A GREAT OPPORTUNITY to educate and inspire new patient referrals.

In this episode, I break down a brief outline of what I talk about during my lunch and learns so you can have an idea about what you should talk about.

1. Get attention
2. Build a need
3. What is chiropractic
4. What is the adjustment
5. What is your training
6. Misconceptions / what to look for in new patients
7. How to send a patient
8. Once a patient is under care, here's what to expect

BONUS: Ideas for your practice during COVID 19

Kaitlyn Lackey DC cAVCA — Thu, 09 Apr 2020 11:00:00 GMT

Wondering what to do because let's face it... you NEED income!

Here is a letter you can personalize and send out to the referral partners in your area.

Resources to help:
Acuity / Calendly to book consults
Zoom or Skype to host teleconsults
caninehomeexercises.com to send personalized exercises

Calling referral partners

Kaitlyn Lackey DC cAVCA — Tue, 24 Mar 2020 11:00:00 GMT

What is the benefit to calling vets that refer patients to you?

More importantly, what do you say?

Here is a brief outline of the method I use when following up with new referral partners.

US Animal Chiropractic Laws

Kaitlyn Lackey DC cAVCA — Tue, 10 Mar 2020 11:00:00 GMT

Unclear and/or chiropractic is a vet's scope
Alabama
Alaska
Arizona (vets only)
Connecticut
Washington DC
Hawaii
Iowa (vets only)
Massachusetts
Montana
New York (vets only)
Pennsylvania?
Rhode Island
South Dakota
Virginia?
Washington
West Virginia (vets only)
Wyoming

Direct-immediate supervision for licensed DC’s
California
Delaware
Georgia
Idaho
Indiana
Kansas
Kentucky
Louisiana
Maine
Michigan
Mississippi
Missouri
New Jersey
New Mexico
North Carolina
North Dakota
Ohio (being voted on)
Tennessee
Vermont

Indirect supervision/referral for licensed DC’s
Illinois
Florida
Minnesota
Nebraska
Nevada (1+ years on humans, AVCA certified)
New Hampshire
Oregon
South Carolina
Texas
Utah (AVCA + referral)
Wisconsin

Direct access
Arkansas (AVCA certified)
Colorado (horses + dogs with training, others with referral)
Oklahoma (with training)

Building relationships with professional handouts

Kaitlyn Lackey DC cAVCA — Tue, 03 Mar 2020 12:00:00 GMT

Imagine you're a drug rep arriving at a BUSY doctor office.

There's a full waiting room, the doctor is frantic, and you feel like the front desk staff is begging you to leave upon arrival.

What you leave with the office is IMPORTANT.

Between the choice of a business card, a brochure, or a professional folder, always make the wise decision to go ABOVE AND BEYOND expectations.

Just keep going

Kaitlyn Lackey DC cAVCA — Tue, 25 Feb 2020 12:00:00 GMT

Just keep going.

A real life story of someone telling me: "No."

Hearing "no" is a part of life. You are unfortunately going to hear a lot of it when you are just starting out.

Some people are not going to believe in you, and that's okay. Their belief is smaller than what you know you are capable of. Every NO makes room for the NEXT OPPORTUNITY.

Live everyday to prove someone else wrong.

Three things you NEED to communicate to referring vets

Kaitlyn Lackey DC cAVCA — Tue, 18 Feb 2020 14:00:00 GMT

(Credit for this content goes to Dr. Langmaid at www.theevidencebasedchiropractor.com)

Now, as a DC practicing on animals.... I get a lot of questions.

But, the most important questions that your referring vets WON'T ASK (but need answered) are delineated in this episode.

When forming a new relationship, address these questions first to start the foundation for a great lasting relationship.

Focus on the 80%, not the 20%

Kaitlyn Lackey DC cAVCA — Tue, 04 Feb 2020 06:00:00 GMT

20% of patients will DRAIN you.

Don't focus on them. Focus on the 80% you live and love to serve.

Creating a Lasting Impact: Retention Strategies for Chiropractors: Phase 3 and Phase 4 Guide; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 21 Oct 2024 09:00:00 GMT

In this episode of Making Strides for Animal Chiropractic, Dr. Katie discusses essential strategies for providing a luxury experience that clients won't find elsewhere. She shares practical tips on how to understand and meet client expectations, ensuring an unmatched journey from appointment to lasting appreciation. This episode continues the series on building a flourishing animal chiropractic practice and previews topics from her upcoming presentation at the AVCA conference in Dallas, TX this November!

Topics covered in this episode:

Building value to retain clients
Understanding client expectations
Making a positive first impression
Effective communication with clients
Aligning goals with pet owners
Being approachable and supportive
Maintaining consistent experiences for your clients
Going above and beyond

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page
Learn more about the 2024 AVCA conference

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Can women adjust horses?

Kaitlyn Lackey DC cAVCA — Tue, 21 Jan 2020 14:00:00 GMT

I get asked this all the time and it drives me nuts!

The adjustment is about precision and speed; it has nothing to do with power.

Women can adjust horses and they do a great job.

Setting your intentions for the year

Kaitlyn Lackey DC cAVCA — Tue, 14 Jan 2020 14:00:00 GMT

*Announcement: I have started a community for you to join!*
https://www.facebook.com/groups/2681802048575472/

Have you actually sat down, been intentional, and SCHEDULED your new year?

Being intentional about your schedule can make you more efficient this coming year, so here are a few exercises to get you ready for 2020. It's about being PRODUCTIVE not BUSY.

1) Calendar audit of last year

-First column: things I did that didn't serve me or my business

-Second column: things I did that served me or my business (hint: see where patient referrals came from)

-Third column: things I want to make time for and how often do I want to do those things

2) Set your business hours

Don't get lost reacting to other people's schedules. You will easily get behind! Be intentional and block off "business hours" by creating a master legend for your calendar.

For example: 6-8am can be your time to work out / plan your day, 9-5 can be business hours, and 6-8pm can be for family time. If you block it off NOW you are "BOOKED." (You don't need to tell other people why you are booked, just that you are.)

Then, in your calendar, put in your appointments and commitments according to your master legend.

3) TRACK YOUR PROGRESS

My biggest pet peeve is when other people call me and say "I hope I can..." or, "Well it'd be nice if..." and then I ask them where they are and they have no idea.

WRITE DOWN YOUR GOALS! How many new patients do you see? How many visits do you see? What is your patient visit average? If you don't track this, you will never know how to move forward.

((Shout out to the episode I reference in this podcast:))
https://podcasts.apple.com/us/podcast/rise-podcast/id1245763628?i=1000460635001&fbclid=IwAR0qnViiQOnq7HmO9G8CyFoH0uGylZZ2Ke4ATRhTQ1EqUOseOukrUW8mMOc

Your NOT TO DO list.

Kaitlyn Lackey DC cAVCA — Tue, 12 Jan 2021 12:00:00 GMT

Interview with Dr. Jerry Kennedy, DC Boosting Your Online Presence: Websites and SEO Tips for Animal Chiropractors

Kaitlyn Lackey DC cAVCA — Mon, 05 May 2025 09:00:00 GMT

A few years after closing his practice, Dr. Jerry Kennedy started Black Sheep DC (now Rocket Chiro). His original goal was to create a resource for new chiropractors. His journey from ignorant new graduate to competent chiropractor was a rough one. It was expensive too. He was hoping he could create some trainings and resources that would help young chiropractors in a way that no one helped him. Basically, he wanted to go back in time and help 24-year-old Jerry.

Over the years, Dr. Jerry has added more services for chiropractors. Honestly, he feels he should have done it sooner, but says he was pretty slow to adapt. Now Rocket Chiro offers websites, SEO, reputation management, and online advertising services for chiropractors along with affordable, practical business and marketing trainings.

Topics covered in this episode:

Building strong relationships and networking with purpose
Developing effective marketing strategies
Getting clear on your ideal client and messaging
Understanding and confidently sharing your value as a practitioner
Embracing tools like SEO, social media, and patient education to broaden your reach and build trust.

Links and Resources:

Learn more about Rocket Chiro
Find Rocket Chiro on Facebook
Find Rocket Chiro on Instagram
Listen to the Rocket Chiropractic Podcast

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Interview with Dr. Chelsea Jones, DC; Growing a Thriving Mobile Animal Chiropractic Practice

Kaitlyn Lackey DC cAVCA — Mon, 18 Nov 2024 10:00:00 GMT

Dr. Jones attended Weber State University and graduated with a Bachelor of Science in Health Promotion in 2014. After working in the health field for 3 years she decided to return to school. She graduated with her Doctorate of Chiropractic from Parker University in August of 2020 and specializes in techniques for pediatrics and pregnancy, but also loves to serve the whole family no matter what age.

Another unique certification she has is animal chiropractic from the AVCA (American Veterinarian Chiropractic Association). She has a passion for roping and rodeos, loves to serve animals, and has additional specialized training in equine adjusting. Her mission in life is to help as many families and animals in her community as she can.

Dr. Jones offers techniques including diversified, Thompson, activator, pregnancy-specific Webster Technique Certification, and ICPA (International Chiropractic Pediatric Association) training.

Topics covered in this episode:

Dr. Chelsea’s journey from rodeo to mobile practice
Dr. Chelsea’s tips for transitioning into mobile practice
Balancing work and personal life
Practicing in Utah and legal aspects
Dr. Chelsea’s “Business Basics Program” experience
The importance of systems, client communication, and education
Building relationships with veterinarians
When to scale your practice and what it may look like

Links and Resources:

Learn more about Dr. Chelsea through her website, Peach Creek Chiropractic
Find Peach Creek Chiropractic on Facebook
Find Peach Creek Chiropractic on Instagram

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Reflections on the Clinical Essentials Course; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 24 Nov 2025 10:00:00 GMT

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares what she learned from teaching her very first Clinical Essentials course, a program designed to help animal chiropractors grow both their clinical confidence and their business skills.

She talks about how important it is not to feel alone in practice, how to keep refining your hands-on techniques, and how to connect with the clients who truly value what you do. You’ll also hear about practical tools like muscle palpation and evaluation methods, plus real-world tips for showing owners the results of great chiropractic care.

Dr. Katie doesn’t shy away from the business side either. She digs into how to price your services, recognize your ideal (and not-so-ideal) clients, and define what success really looks like for you.

Topics covered in this episode:

Reflecting on the Clinical Essentials Course
Building a community in animal chiropractic
Clinical skills and business acumen
Refining clinical analysis
Understanding ideal and unideal clients
Pricing spreadsheet and structure
Defining success in animal chiropractic

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Academy for the Advancement of Animal Chiropractic

Have an idea for the podcast?

Leave us a survey!

How to prevent vet suicide by promoting MAINTENANCE and PROFESSIONALISM

Kaitlyn Lackey DC cAVCA — Tue, 13 Apr 2021 10:00:00 GMT

What kind of insurance do you need?

Kaitlyn Lackey DC cAVCA — Tue, 01 Jun 2021 10:00:00 GMT

Pricing Strategies for Animal Chiropractors: Balancing Value and Viability; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 22 Sep 2025 09:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores how to price services with confidence. Drawing on seven years of experience and guidance from her business coach, she walks through calculating your breakeven point, using tools like her pricing calculator and Fair Health Consumer, and tracking key metrics such as new patient visits and retention. She emphasizes aligning prices with financial needs, business costs, and the true value of your care. This is a deep-dive episode, so grab a notebook, take notes, and get ready to transform the way you approach pricing!

Topics covered in this episode:

Factors that influence pricing
Break-even point & pricing calculator
Appointment capacity & business metrics
Overcoming imposter syndrome
Retention strategies & client communication

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website to learn more and access the FREE pricing calculator.
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Illuminating Healing: Inside the World of Red Light Therapy with Alon Landa

Kaitlyn Lackey DC cAVCA — Mon, 11 Aug 2025 09:00:00 GMT

Alon Landa is the CEO and co-founder of MedcoVet, where he leads the development of cutting-edge veterinary technologies that help pets heal at home. He played a key role in creating Luma, an at-home red and infrared light therapy device (PBM) designed to relieve pain, reduce inflammation, and accelerate healing in pets.

With hands-on experience working alongside veterinarians, pet owners, and clinical researchers, Alon is driven by a deep belief in accessible, evidence-based care. Before founding MedcoVet, he spent over two decades leading innovative tech companies across industries, including medical devices, satellite systems, internet media, and pet health.

He also created PupReady, a digital platform for new dog owners. Alon holds a B.S. in Electrical Engineering from the University of Pennsylvania and an MBA from NYU Stern. He regularly writes on medcovet.com about PBM therapy and pet recovery, combining expert knowledge with lived experience. Alon lives in Boston, MA.

Topics covered in this episode:

Alon Landa's journey to animal health
Understanding Red Light therapy
Differences between Red Light, Infrared, and Laser therapy
Choosing the right device for animal care
Medco Vet's innovative app and rental program
How to get started with Medco Vet

Links and Resources:

Find out more information about the Luma Device
Click HERE to get a round-up of the best devices on the market
Click HERE for a deeper dive into red light therapy
Find MedcoVet on Facebook
Fine MedcoVet on Instagram

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Find Your Voice: How Confident Communication Elevates Chiropractic Care; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 28 Jul 2025 09:00:00 GMT

Dr. Katie of Making Strides for Animal Chiropractic discusses the importance of effective communication in building rapport and confidence in animal chiropractic practices. She shares personal stories highlighting the significance of understanding client needs and overcoming imposter syndrome. Katie also provides strategies for handling new patient phone calls, offering solutions to improve customer service and ensure clients feel heard and cared for. She also includes great takeaways such as the power of permission-based questions, maintaining confident word choice, and the importance of follow-up to build trust and retention.

Topics covered in this episode:

Building rapport and confidence
Personal experience with a holistic vet
Learning from competitors
Client feedback and building trust
Effective communication strategies
Permission-based questions
Confident word choice and setting expectations

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Harnessing AI: Transforming Your Animal Chiropractic Practice with Expert Darcy Sullivan

Kaitlyn Lackey DC cAVCA — Mon, 30 Jun 2025 09:00:00 GMT

Dr. Katie from Making Strides for Animal Chiropractic discusses the impact of artificial intelligence (AI) on the animal chiropractic profession with guest Darcy Sullivan from Propel Marketing and Design. This episode covers what AI is, how it can be used effectively in chiropractic practices, and practical ways to integrate AI tools for marketing, content creation, and administrative tasks. Darcy shares her expertise on improving online presence through SEO and website development, emphasizing the importance of small, manageable steps to adopt AI technology.

Topics covered in this episode:

Understanding AI in animal chiropractic
Practical uses of AI in marketing
Experimenting with AI tools
AI for content creation and efficiency
Getting started with AI
Website optimization tips

Links and Resources:

Learn more about Darcy Sullivan through her website
Find the Propel Marketing & Design, Inc. on Facebook
Find the Propel Marketing & Design, Inc. on Instagram

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 19 May 2025 09:00:00 GMT

Listen to the podcast: https://pod.link/1493136789

Navigating the Journey: Pros and Cons of Different Chiropractic Practice Models; Dr. Kaitlyn Lackey, DC

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie shares her experiences and insights into different animal chiropractic practice models. After starting as a mobile practitioner with low overhead and flexible scheduling, she transitioned to working in various vet offices, appreciating the collaborative care aspect. Recently, she achieved the milestone of opening her own physical office, which allows for more control and a tailored patient experience, albeit with higher overhead and logistical challenges. Dr. Katie discusses the pros and cons of each practice model, emphasizing that each can be rewarding and adaptable to different lifestyles and career goals.

Topics covered in this episode:

Starting a mobile practice
Transitioning to vet offices
Opening a brick and mortar office
Pros and cons of different practice models

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Kindness in Practice: Building Better Boundaries in Animal Chiropractic; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 13 Jan 2025 10:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie explores the critical distinction between being a kind business owner versus a nice one. She shares insights inspired by Alex and Layla Hermosi on setting professional boundaries to avoid burnout and maintain personal well-being. Dr. Katie emphasizes the importance of having clear practice policies, identifying ideal clients, and implementing systems to ensure your business runs smoothly without constant personal involvement. She encourages you to establish and respect boundaries to ensure long-term satisfaction and sustainability in your practice.

Topics covered in this episode:

The difference between kind and nice people
Personal experiences and challenges
The importance of boundaries
Strategies for practice owners
Identifying your ideal client
Implementing practice policies
Automation and delegation

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Interview with Dr. Casie Ogden, DC, cAVCA: Balancing Human and Animal Chiropractic

Kaitlyn Lackey DC cAVCA — Mon, 12 Aug 2024 09:00:00 GMT

Dr. Casie Ogden, D.C., is a passionate chiropractor who offers animal chiropractic committed to the well-being of our beloved animals. After graduating from Texas A&M for undergrad (Whoop!) and obtaining a Doctorate in Chiropractic from Parker University, Casie furthered her expertise through a rigorous 220-hour animal chiropractic program in 2022.

As an AVCA certified practitioner, Dr. Casie adheres to the gold standard of animal chiropractic care, ensuring the highest level of professionalism and proficiency in her practice.

From childhood, Dr. Casie has immersed herself in the world of animals, raising animals from guinea pigs to dogs, farm animals and competing in both equestrian and rodeo events since the age of 7. This lifelong connection drives her dedication to improving the quality of life for animals through chiropractic care.

Topics covered in this episode:

Dr. Casey's journey to animal chiropractic
Balancing human and animal practice
Marketing and building clientele
Communication with veterinarians
Challenges and learning experiences
Business Basics Program insights

Links and Resources:

Visit the Head to Tail Chiropractic website
Find Head to Tail Chiropractic on Facebook
Find Head to Tail Chiropractic on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Attracting and Educating Customers; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 01 Jul 2024 09:00:00 GMT

In this episode, Dr. Katie from Making Strides for Animal Chiropractic delves into the clinical and business aspects of being an animal chiropractic provider. She shares her passion for animal chiropractic care and discusses customers' common challenges and misconceptions about the field. Dr. Katie addresses the issues of unlicensed individuals offering similar services and emphasizes the importance of positioning oneself as a specialist to attract the right clientele. She provides valuable tips on communicating effectively with potential clients, the significance of a clear mission statement, and the need for an online presence that solves customer problems. The episode is a comprehensive guide for animal chiropractors looking to improve their branding and attract more clients by offering specialized services.⁠

Topics covered in this episode:

Understanding customer perception of animal chiropractic
Challenges with unlicensed practitioners
Effective marketing strategies for animal chiropractors
Specializing in a niche market
Crafting a clear and compelling message
Engaging with customers and collecting leads

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Interview with Dr. Angelo Marinakis, DC, AVCA Certified: Understanding Canine Behavior for Animal Chiropractic

Kaitlyn Lackey DC cAVCA — Mon, 03 Jun 2024 09:00:00 GMT

Dr. Angelo Marinakis is passionate about health, fitness, and wellness. He is originally from Canada where he completed his undergraduate work at the University of Toronto. After completing his undergrad Dr. Angelo entered the chiropractic program at Life University in Atlanta, Georgia, and graduated in June of 2000.

Dr. Angelo moved to Vermont after graduation and practiced family wellness chiropractic in the snowy Green Mountain State for 14 years before moving to Texas in June 2014. After taking a one-year break from active practice (when he worked to develop a training program for a local dog facility), Dr. Angelo returned to chiropractic in August of 2015 and now operates practices in Round Rock, TX, and San Marcos, TX.

Dr. Angelo resides in San Marcos with his wife Paige and their 5 dogs Vinnie, Hilda, Vito, Niko, and Gertie.

Topics covered in this episode:

Understanding Reactivity and Behavior Issues
Reading Canine Body Language
Importance of Relationship Building
Creating a Fear-Free Adjustment Experience
Upcoming CE Course to support law reform in Texas

Links and Resources:

Visit the Active Life Chiropractic website
Find Active Life Chiropractic on Facebook
Email Dr. Angelo

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Interview with Dr. Mindy Neal, DC, AVCA Certified: Steer Adjusting!

Kaitlyn Lackey DC cAVCA — Mon, 13 May 2024 09:00:00 GMT

Mindy Neal, D.C. of Bovina is a chiropractor and owner of The Bone Joint Chiropractic. She is a member of the Texas Chiropractic Association and the American Veterinary Chiropractic Association. She is the current chairman of Parmer Rhea, LLC. in Parmer County, and the former vice president of the Basketball League of Bovina. She previously served as the vice president of the Bovina Booster Club. She received a Bachelor of Science in biomedical science from Texas A&M University and a Doctor of Chiropractic from Parker College of Chiropractic. With her remarkable talent, she has successfully extended her chiropractic practice to include working with livestock, particularly show steers and dairy cows. Furthermore, Dr. Neal is actively advocating for changes in Chiropractic Laws in Texas.

Topics covered in this episode:

Dr. Mindy's journey toward steer adjusting
Understanding the primary reasons for cow adjustments and how to identify them
Recognizing restriction patterns in show cows and their impact on balance in the show ring
Gaining insight into reading cattle body language
The differences between adjusting show steers and dairy cows
Successfully adjusting a bucking bull
Collaborating with livestock owners for optimal outcomes
Valuable advice for aspiring chiropractors interested in adjusting steers and the essential factors for professional success
Introduction to the Steer Adjusting Zoom Course

Links and Resources:

Find the Steer Adjusting Course on the Animal Care Committee of Texas Facebook Page
Contact Dr. Mindy at 806-225-7377 with questions

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Scaling Your Practice Through Systems; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 29 Apr 2024 09:00:00 GMT

Join Dr. Kaitlyn Lackey on her latest podcast episode where she talks about other unique clinical and business aspects of being an animal chiropractor. She provides guidance on how to write your business systems down so that you can enjoy and maintain the quality of the product or service at the end, as well as preserving the patient experience for your customers.

Topics covered in this episode:

“E-Myth” by Michael Gerber
Learning to automate and delegate in your business
Effective strategies to help serve your patients and clients well

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Running Your Own Race; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 15 Apr 2024 22:00:00 GMT

Join Dr. Kaitlyn Lackey on her latest podcast episode where she talks about the unique clinical and business aspects of being an animal chiropractor. She provides guidance on determining what success means for you as an entrepreneur, how to set appropriate prices for your services, and identifies the specific areas you need to focus on. Dr. Lackey reminds us that while our vision may change, our ultimate goal should be to feel like we're making a difference, earning a fair income, serving the right type of clients, having the desired level of time freedom, and building a successful practice that meets our personal definition of success.

Topics covered in this episode:

Define your success and work towards achieving it.
Choose the right clients who align with your values and goals.
Determine your worth and confidently charge for your services.
Create a schedule that works for you and allows you to reach your goals.
Identify and pursue what’s meaningful to you.

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page
Visit the FAIR Health Consumer website. Use CPT code 98941

Thank you to our sponsors!

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Interview with Rachel Heart Bellini, DVM CVA CVSMT, AVCA Certified: Let’s Talk About Equine Lameness!

Kaitlyn Lackey DC cAVCA — Mon, 12 Feb 2024 10:00:00 GMT

Dr. Heart grew up in the western suburbs of Boston, Massachusetts. She graduated from McGill University in Montreal, Quebec with a BSc. in Biology in 1985. She went on to Tufts Cummings School of Veterinary Medicine located in Grafton, Massachusetts, receiving her DVM in 1991. Her career since graduation has been dedicated to working with sport horses all over the United States. In 2001 Dr Heart left the track to focus on other disciplines in the equine industry – a move motivated by the birth of her daughter Camille in 2000. She spent 6 years at a busy equine referral clinic in Illinois where she focused primarily on lameness. This move exposed her to the most advanced diagnostic and therapeutic techniques available in the sport horse industry. She was able to refine her skills in all imaging modalities and attend clinics devoted to lameness diagnosis and treatment.

Dr. Heart began her training in Acupuncture at the Chi Institute of Traditional Chinese Veterinary Medicine in 2003 with Dr Huisheng Xie DVM, MS, PhD. She completed her certification in Veterinary Acupuncture in 2005. She is currently working on her Masters in Chinese Herbal Medicine at the Chi Institute. She obtained her certification in Veterinary Spinal Manipulation Therapy (Also known as Animal Chiropractic) from the Healing Oasis Wellness Center in 2007 where she was trained by Pedro Rivera DVM. Rachel became certified by the American Veterinary Chiropractic Association (AVCA) in 2008. She is currently completing a series of seminars on Postural Rehabilitation in Horses with Judith Shoemaker VMD and Karen Gellman DVM. She has also trained with Marvin Cain DVM (Acupuncture), Jean-Michel Boudard (Osteopathy), and Carl J. DeStephano (Applied Kinesiology/Functional Neurology).

It is the integration of this career path that has led Dr. Heart to the concepts of restorative healing. Success with cases has demonstrated the obvious synergy that occurred when problems could be treated in relationship to the rest of the animal. Each year brings more opportunities to further learn about and refine the techniques used to help the animals and their owners.

Topics covered in this episode:

Dr. Heart’s journey and how she integrated her career path
How chiropractic changed Dr. Heart’s mindset
Dr. Heart’s opinion on the current status quo of equine lameness
Some things we should be looking for before jog a horse
What is and where do you check for spinal extension in a horse
Body lameness versus limb lameness
How do we come together for the benefit of the horses we treat?
Fostering curiosity

Links and Resources:

Visit the Heart Equine Veterinary website
Connect with Dr. Heart on Facebook
Connect with Dr. Heart on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron

Interview with Kristen Christensen, DVM, CAVCA: Welcome to our Clinical Essentials Course!

Kaitlyn Lackey DC cAVCA — Mon, 29 Jan 2024 10:00:00 GMT

Dr. Kristen is a graduate of the University of California, Davis School of Veterinary Medicine. She has practiced veterinary medicine in California, Arizona, and New Mexico. She started in California doing general practice, with an emphasis on breeding, and made her way to the racetracks of Arizona and New Mexico where she expanded upon her love of sports medicine. While striving to help athletes perform at their best, she was exposed to animal chiropractic. Dr. Kristen attended ACES (Animal Chiropractic Education Source), in Meridian, TX where she obtained the specialized training necessary to become an animal chiropractor. Upon completion of this course, she then passed the certification test through the American Veterinary Chiropractic Association. Dr. Kristen remains up to date on new techniques through continuing education courses so that she may bring quality care to you and your animals.

Dr. Kristen has 2 horses of her own, that she trains for barrel racing. She also has 2 dogs and a cat to round out her animal menagerie!

Topics covered in this episode:

Dr. Christensen’s journey to becoming an equine sports medicine veterinarian
How chiropractic care adds to her sports medicine practice and the results she sees
The ortho-neuromuscular caseload and why the Clinical Essentials Course will be helpful
An overview of Module 1 of the Clinical Essentials Course- Musculoskeletal Basics
An overview of Module 2 of the Clinical Essentials Course- C-Spine, jaw and forelimb
An overview of Module 3 of the Clinical Essentials Course- The thoracic spine, lumbar spine and the pelvis
An overview of Module 4 of the Clinical Essentials Course- Hip and pelvic limb

Links and Resources:

Check out my courses to help you start building your dream practice!

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Four Things I Wish I Knew Before Starting My Business; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 15 Jan 2024 10:00:00 GMT

On today's podcast, Dr. Katie shares with us part of her journey to having her own business. Entrepreneurship is filled with many highs and lows, and the ability to persist through difficulties is crucial. Celebrating small victories, staying focused on long-term goals, and maintaining a positive mindset have been key components of Dr. Katie's approach to navigating the challenges of running her own business and helping others to start theirs.

As the new year begins, Dr. Katie hopes that sharing these insights will inspire and guide others on their entrepreneurial journey, helping them navigate the path to success with fewer setbacks and more confidence.

Topics covered in this episode:

It’s not about me; How can I serve other people with what I offer?
How to know what to charge for your services
Helping people see the value of chiropractic
Building a practice around your life instead of building a life around your practice

Links and Resources:

Check out my courses to help you start building your dream practice!

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Interview with Dr. Jenna Werre, DC: Building A Sustainable, Patient-Centered Practice

Kaitlyn Lackey DC cAVCA — Mon, 01 Jan 2024 10:00:00 GMT

Dr. Jenna has served the Rapid City/Black Hills area since 2021. She attended North Dakota State University, and Northwestern Health Sciences University and is a Board-Certified Doctor of Chiropractic. Dr. Jenna grew up in Minnesota and spent several years in North Dakota before deciding to raise her family in South Dakota. In addition to being a Chiropractor, Dr. Jenna is a Nationally Registered Paramedic and has served in the military for over 13 years. She loves to expand her training and knowledge to meet her client's needs and exceed their expectations.

Topics covered in this episode:

Dr. Jenna’s life update since she was last on the podcast
Quality vs. quantity in your practice
Refining your ideal client
The patient-centric mindset
Focusing on retention vs. new patients
Obstacles when growing and building your practice
Parenting and owning a practice
Dr. Katie’s Business Basics Course and how it helped Dr. Jenna structure her practice

Links and Resources:

Visit the Western Edge Chiropractic website
Follow Dr. Jenna on Facebook
Follow Dr. Jenna on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Our Black Friday sale ends on December 31st, 2023 and January 2nd, 2023 for current course members. Use code BLACKFRIDAY at checkout!
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Interview with Dr. Alison Seely, DVM: One Bone at a Time: Tales of an Adventurous Animal Chiropractor

Kaitlyn Lackey DC cAVCA — Mon, 11 Dec 2023 10:00:00 GMT

Dr. Seely specializes in chiropractic care for animals. Formerly an exotic veterinarian, practicing chiropractic became so rewarding and busy that she shifted her focus to only chiropractic- making sure that all her patients could align themselves with health.

Her education began in Wolfville, Nova Scotia where she earned her Bachelor of Science with Honors in Biology in 1986 from Acadia University. Dr. Seely went on to earn a Master of Science degree in Wildlife Biology in 1991 from the University of Guelph and graduated from Ontario Veterinary College with her DVM in 1995. She studied Animal Chiropractic under the auspices of the American Veterinary Chiropractic Association in Moline, Illinois.

She has published her first book, One Bone at a Time: Tales of an Adventurous Animal Chiropractor, chronicling her journey as a veterinarian, marine biologist, and animal chiropractor. Dr. Seely is very active, running marathons and usually competing in one Ironman triathlon a year. She enjoys cross-country skiing, swimming, kayaking, and horseback riding- anything that gets her outside. Most of all she is a passionate mother who loves cheering her son on from the bleachers at his basketball games and participating in triathlons or running races with her daughter and husband.

Topics covered in this episode:

Going from mixed animal practice to chiropractic only
Responses she got from peers when she switched from traditional medicine to doing chiropractic full-time
Marketing
Showing people vs. telling them about chiropractic care
Success stories
What governs your motives in chiropractic care and why it matters
The quality of satisfaction in the work-life balance between veterinarians and animal chiropractors
Dr. Seely’s book, One Bone at a Time: Tales of an Adventurous Animal Chiropractor

Links and Resources:

Visit the Pembroke Animal Hospital website
Find Dr. Seely’s book, One Bone at a Time: Tales of an Adventurous Animal Chiropractor, on Amazon

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Our Black Friday sale ends on December 31st, 2023 and January 2nd, 2023 for current course members. Use code BLACKFRIDAY at checkout!
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Interview with Claire McClintock Dinnen: Accidents Happen; Are You Financially Prepared?

Kaitlyn Lackey DC cAVCA — Mon, 27 Nov 2023 10:00:00 GMT

Claire grew up in Iowa and now lives in North Texas. She has been around horses all her life and competes in AQHA/APHA/NSBA Ranch All Around events. She has been an Animal Health Representative with Boehringer Ingelheim and is now an RX Software Trainer for Chewy Health. She never thought she would be an Insurance Agent until she came across Globe Life’s Accidental Policy and realized how many people in the equine industry could benefit from it. She has seen several loved ones get hurt by horses, from her father being a veterinarian, her mother being a colt starter, and her husband being a farrier. Her biggest draw to repping Globe Life is that every policyholder can get 100% of their money back. That never happens with insurance!

“When it comes to horses, it’s not if you get hurt but when and how bad”

Topics covered in this episode:

The importance of insurance and being prepared
The different types of insurance and what they cover
How Globe Life Insurance is different from other companies
The reality of getting hurt on the job as an animal chiropractor
The process of getting paid out after processing a claim
Things we should consider as a self-employed business owner
The monthly cost of a plan through Globe Life Insurance
How to sign up for a policy

Links and Resources:

Visit the Globe Life Family Heritage Insurance website
Email Claire with any questions
Contact Claire via phone at 641-895-5817

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Leave us a survey!

Become a patron of the podcast
Donate here

Interview with Dr. Susan Roecker: The Process of Changing the Animal Chiropractic Laws in Missouri

Kaitlyn Lackey DC cAVCA — Mon, 13 Nov 2023 10:00:00 GMT

Dr. Susan Roecker graduated from Northwest Missouri State University in 2007 with a double major in Pre-Professional Zoology and Animal Science, with a minor in Biochemistry. From 2008 to 2012, she worked at HSMO, and in December 2011, Dr. Roecker graduated from Logan University. She worked as a human chiropractor from 2012-2017. In June 2017, Dr. Roecker graduated from Options for Animals College of Animal Chiropractic.

Topics covered in this episode:

What prompted Dr. Susan to embark on this legislative journey and the team that was part of the process
The original animal chiropractic laws in Missouri
Some of the board issues they ran into
Changes to the law and their impact on animal chiropractors
The process of events to change the animal chiropractic laws in Missouri
Unique obstacles along the way and relationship-building
The final verbiage of the bill that was passed
Dr. Susan’s advice for starting on this journey

Links and Resources:

Visit the American Medical Center of Mid-America website
Email Dr. Susan

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Leave us a survey!

Become a patron of the podcast
Donate here

An Inside Peek Into My Presentation for the 2023 AVCA Conference; With Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 30 Oct 2023 09:00:00 GMT

Join Dr. Kaitlyn Lackey on today’s podcast where she gives a sneak peek into her two-part presentation at the upcoming 2023 AVCA Conference in Dallas, TX on November 10th-12th. Dr. Katie will be presenting on “Musculoskeletal Compensation Patterns in the Canine Patient”. Today, you’ll get to learn about why she chose this topic and learn a little more about how the content will help fill some gaps for you so can be more successful and able to serve patients to the best of your ability!

Topics covered in this episode:

Why I chose this topic for the AVCA Conference
The systematic approach
Observing our patients prior to palpation
Evaluating for compensation
The importance of fascia
Clinical Essentials Course
Information about the AVCA Conference and a private dinner on Friday evening

Links and Resources:

Learn more or register for the AVCA Conference
Sign up for the AVCA conference informal dinner on Friday, November 10th. There are only 24 spots available so reserve your seat today!

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Leave us a survey!

Become a patron of the podcast
Donate here

Listen to the podcast on your favorite platform!

Planning For Success; What’s Coming Next For Making Strides for Animal Chiropractic: With Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 16 Oct 2023 09:00:00 GMT

Join Dr. Kaitlyn Lackey on today’s podcast where she gives you a small peek into some of her new courses and delves into what’s included in her existing course, Business Basics. She has designed these courses with the goal of helping serve you better in your animal chiropractic businesses. Today, you’ll get to learn about two new courses that will soon be released that will help you have success in your life and business. In this podcast, you’ll find all the steps you need to take to serve your patients well. So, what new courses are coming? Come join today’s podcast to find out!

Topics covered in this episode:

What’s in the Business Basics Course and how it can help you grow your practice
Marketing Mini Course; how to tell people that chiropractic is a viable solution for their problem
Clinical Essentials for the Canine Chiropractor
Making Strides for Animal Chiropractic Newsletter
How to join the free provider directory
Group Coaching

Links and Resources:

Learn more about the Business Basics Course

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Leave us a survey!

Become a patron of the podcast:
Donate here

Interview with Dr. Alisha Barnes: Growing and Nourishing Your Animal Chiropractic Business From Solopreneur to a Multi-Doctor Practice

Kaitlyn Lackey DC cAVCA — Mon, 31 Jul 2023 09:00:00 GMT

Dr. Alisha Barnes received her bachelor’s degree in zoology at Colorado State University and her Chiropractic Doctorate degree from the University of Western States in Portland, Oregon. She then attended the rigorous and well-known animal chiropractic program at Parker University in Dallas, Texas. The curriculum centered around the identification of common veterinary conditions, canine and equine anatomy, and chiropractic condition identification and proper treatment. Dr. Alisha is certified by the American Veterinary Chiropractic Association (AVCA). The AVCA is the premier national animal chiropractic association, where members are held to the highest standards in knowledge and care.

Topics covered in this episode:

Dr. Alisha’s path to becoming an animal chiropractic business owner
Burnout and boundaries
Sitting in the fear of the unknown and limiting beliefs
Shifting from solopreneur to a multi-site, multi-doctor practice
What the structure of a business looks like when veterinary referrals are no longer needed
Building relationships with local veterinarians
Advice when you’re starting to grow your team

Links and Resources:

Visit the Tails Animal Chiropractic Care website
Email Dr. Alisha with questions
Find Tails Animal Chiropractic Care on Facebook
Find Tails Animal Chiropractic Care on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Interview with Dr. Petra Sullwold: How You Can Start Making a Change In Your State for Animal Chiropractors

Kaitlyn Lackey DC cAVCA — Mon, 17 Apr 2023 09:00:00 GMT

We have an amazing topic that we’re going to be discussing today that you won’t want to miss! Today, Dr. Katie talks with Dr. Petra Sullwold! She graduated from Life West Chiropractic College in 2007 and received her Animal Chiropractic Certification through Options for Animals in 2008. She has been an avid equestrian since age four. Before becoming a Chiropractor Dr. Petra was an Equine Sports Massage Therapist for 10 years.

She currently operates two businesses: Mancos Chiropractic, a three-doctor chiropractic practice for humans and small animals, and Equus Chiropractic which solely focuses on equine chiropractic. She travels all over the state of Colorado adjusting Top Level Competition horses to Backyard ponies. She loves the variety of her work and has a deep passion for chiropractic history and philosophy as it pertains to animal chiropractic. She has spent countless hours at the Palmer Davenport Archives to gain a deeper understanding of animal chiropractic’s past.

What many chiropractors don’t understand is that animal chiropractic may not be covered under your human chiropractic statute in your place of residency. With this knowledge, Dr. Petra started to gain traction in the state of Colorado to help change the laws so animals could have access to well-qualified, certified, and licensed professionals. She and many others worked tirelessly to change these laws between the veterinary medical association and the Colorado Chiropractic Association. After a full year of negotiations, their Chiropractic Practice Act was passed allowing Doctors of Chiropractic to adjust animals!

So join us today to learn how you can start navigating change where you live to help animals have access to chiropractic care!

Topics covered in this episode:

How Dr. Petra has helped change the laws in Colorado, so animals have more access to well-qualified, certified, and licensed providers
The benefits of working with your chiropractic association to bring about change in your state
The different strategies you can use to help you get started
The barriers that may be holding your bill back and how to overcome those challenges along the way
The importance of knowing your audience
How the laws in Colorado were before and after the bill passed, and how it has changed Dr. Petra’s practice
How B.J. Palmer helped pave the way for animal chiropractic
Dr. Petra’s Animal Chiropractic CE course

Links and Resources:

Visit the Equus Chiropractic website
Visit the Animal Chiropractic CE website
Equus Chiropractic on Facebook
Animal Chiropractic CE on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Interview with Dr. Julie Buzby: Helping Dogs Rediscover Confident Mobility Through ToeGrips ®

Kaitlyn Lackey DC cAVCA — Mon, 20 Mar 2023 09:00:00 GMT

Dr. Buzby has been an integrative veterinarian for nearly 20 years, having earned certification from the American Veterinary Chiropractic Association in 1998, and the International Veterinary Acupuncture Society in 2002. She is passionate about the power of our relationships with dogs and our ability to positively impact the quality of life as dog's age by engaging in a higher quality of care along the way. She serves as an advisory board member for the Grey Muzzle Organization to help improve the lives of at-risk senior dogs.

Dr. Buzby developed the idea of one of her clients into an internationally successful product. That is the story of ToeGrips® dog nail grips, which have sold in almost 60 countries, are now carried by thousands of veterinarians worldwide, and have helped 100,000’s of slipping paws turn back the clock and rediscover confident mobility. She believes in helping pet parents help their dogs live the happiest, healthiest life possible!

Topics covered in this episode:

Caring for geriatric companion animals and what we can do for them
How pet parents play an integral role in enabling their pets to receive the best healthcare
Things that we, as providers, can look for to help us know that our patients are struggling with mobility
What are ToeGrips ® and what do they do?
Frequently Asked Questions about ToeGrips ®
Success stories of ToeGrips ® and how they can change a dog's quality of life
Dr. Buzby's Master Class: The Tip-To-Tail Health Scan™

Links and Resources:

Visit Dr. Buzby’s Toe Grips for Dogs website
Visit Dr. Buzby’s Wholesale website for veterinarians
Email Dr. Jessica Harris with questions regarding Dr. Buzby’s wholesale and affiliate program for veterinarians
Dr. Buzby's Master Class: The Tip-To-Tail Health Scan™
Visit Dr. Buzby’s ToeGrips ® for Dogs Facebook page
Visit Dr. Buzby’s ToeGrips ® for Dogs Instagram page

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Forming your passion into your profession

Kaitlyn Lackey DC cAVCA — Mon, 23 Jan 2023 12:00:00 GMT

Filling your success bucket

Kaitlyn Lackey DC cAVCA — Mon, 09 Jan 2023 12:00:00 GMT

How do you become an animal chiropractor?

Kaitlyn Lackey DC cAVCA — Sun, 29 Dec 2019 20:00:00 GMT

Welcome to Making Strides for Animal Chiropractic!

In this episode, I dive in to what it takes to become an animal chiropractor in the United States. There are many different options available and I want those that are interested to know the pros and cons of each program.

There are 2 recognized certifications in the USA right now: the American Veterinary Chiropractic Association (AVCA) or the International Veterinary Chiropractic Association (IVCA). These associations require you to take a 200-300 hour post-doctorate program in order to sit for their exam. Most programs only allow DCs and DVMs to enter.

Investment is anywhere from $6,000-$16,0000

American Veterinary Chiropractic Association
The AVCA's website can be located here: https://www.animalchiropractic.org/

They currently accept the following programs: Parker, Options for Animals, Healing Oasis (?), ACES, Health Pioneers Institute, Veterinary Chiropractic Learning Center, Backbone Academy

Once you have completed a program, testing information can be located here: http://avcaexam.regstep.com/

The test is offered 1 time a year and is $700.

International Veterinary Chiropractic Association
The IVCA's website can be located here: https://ivca.de/

They currently accept the following programs: International Academy of Chiropractic, Backbone Academy, Options for Animals.

Once you have completed a program, testing information can be located here: https://ivca.de/ivca-certification-exam/

The test is offered multiple times per year and is 390 euros which is ~$436. IVCA will offer a dual certification if you have already tested for AVCA. They also partner with Options and you can test during your last module.

Programs available
Here are each of the programs' web pages:
Parker: https://360parker.com/continuing-education/
Options: https://optionsforanimals.com/
Healing Oasis: https://healingoasis.edu/
ACES: https://www.animalchiropracticeducation.com/
Health Pioneers: https://www.healthpioneersinstitute.com/
VCLC: https://veterinarychiropractic.ca/
Backbone: https://www.backbone-academy.com/en/
IAVC: https://i-a-v-c.com/en/home

Listen to this episode to learn more about each program!

Transform your practice with electronic notes: an interview with Carmi Swift of iPoint touch

Kaitlyn Lackey DC cAVCA — Tue, 02 Mar 2021 12:00:00 GMT

Interview with Dr. Taylor Haak: How the Business Basics Course Helped Shape Haak Chiropractic

Kaitlyn Lackey DC cAVCA — Mon, 01 May 2023 09:00:00 GMT

Dr. Haak provides the best care possible to the Ridgefield, Battle Ground, Woodland, La Center, Vancouver residents. He attended Cleveland University Kansas City where he received his Doctor of Chiropractic and Kansas State University getting his B.S. in Animal Science along with a minor in business. He has expanded his services to animals with chiropractic care since he has had a passion for our furry, four-legged companions from the very beginning. He is certified by the International Veterinary Chiropractic Association (IVCA) and completed his schooling through Options for Animals. His goal in practice is clear, to help everyone get back to doing what they love!

Topics covered in this episode:

Dr. Katies Business Basics Course
The common fears of growing a practice and what brought Dr. Haak to the Business Basics course
The common fears a chiropractor may face when shifting their practice to treating animals in addition to humans
Finding your ideal client, even as an introvert
Dr. Taylor’s advice for new animal chiropractors

Links and Resources:

Visit the Haak Chiropractic website
Find Haak Chiropractic on Facebook
Find Haak Chiropractic on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Dark Side Energy: Fueling Your Animal Chiropractic Dream; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 24 Mar 2025 09:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the challenges and misconceptions of starting an animal chiropractic business. She emphasizes that business ownership is complex and often requires using negative energy and doubts from others as motivation. Dr. Katie also shares her personal experiences of overcoming skepticism and setbacks, stressing the importance of perseverance and resilience. This episode will help you to channel your own frustrations and obstacles into fuel for success and to understand the realities of building a professional career in animal chiropractic.

Topics covered in this episode:

The harsh realities of business ownership
Facing challenges and proving doubters wrong
Using Dark Side Energy as motivation

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Planning For Success; What Does It Takes To Have The Business Of Your Dreams?: With Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 20 Feb 2023 10:00:00 GMT

Join Dr. Kaitlyn Lackey on today’s podcast where she gives you a small peek into her course, Business Basics. Today, you’ll get to learn about what it means to have success in your life and business and how to gain the financial growth and freedom you’ve been dreaming of. She helps you to better understand how to set up your business first, prioritizing yourself over your patients. In this podcast, you’ll be challenged to take a look at yourself now, a look at who you were yesterday and who you can be tomorrow to help you learn that if we're always trying to be our best selves today to build a better tomorrow, then we’re gonna head towards the right path. So, what does success look like for you? Come join today’s podcast to find out!

Topics covered in this episode:

The reasons I started my Business Basics course
Comparison Trap
Determining what’s right for you
Block Scheduling
Spreadsheets to help you prioritize your time, what to charge, monthly and yearly patient tracker, and patient retention
What is success to you?

Links and Resources:

Wondering what to charge for services? Get your FREE spreadsheet sample here.
Visit the Fair Health Consumer website to see what the average number of people are charging for services in your area

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Marketing to obtain maintenance patients (small animal practice)

Kaitlyn Lackey DC cAVCA — Tue, 19 Jan 2021 12:00:00 GMT

Interview with Dr. Monique Andrews: Blending Modern Tools with Ancient Wisdom

Kaitlyn Lackey DC cAVCA — Mon, 26 Jun 2023 09:00:00 GMT

Dr. Monique Andrews is a teacher and scholar in Embodied Neuroscience who leads seminars and workshops around the world.

As a long-time student of neuroscience, chiropractic, and Eastern spiritual practices, she presents from a unique perspective, blending modern tools with ancient wisdom. Drawing on years of intensive study and teaching, she has become an expert in embodied somatic practices and is an international award-winning speaker in the areas of Neuroscience, Polyvagal theory, and Nervous system regulation.

Through her work with The PRANA Foundation, she is a powerful guide and mentor for those drawn to evolving their own wisdom and easing the path for others. Dr. Mo’s vision is to elevate the consciousness of humanity.

Topics covered in this episode:

The premise of embodied neuroscience
Why chiropractors may be struggling to have a viable practice
Sharing the value of chiropractic in authentic ways
Advice on how to still share a valuable service while we have gatekeepers to our patients
Burnout, compassion fatigue, and imposter syndrome
How you can be principled and evidence-informed at the same time in service of our patients
“Healing Hands, Heal Horses” retreat in Costa Rica

Links and Resources:

Learn more about Dr. Monique Andrews
Learn more about the Healing Hands, Heal Horses retreat
Find Dr. Mo on Facebook
Find Dr. Mo on Instagram
Find Dr. Mo on YouTube

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Let's change the laws: an interview with Dr. Jim Ennis

Kaitlyn Lackey DC cAVCA — Tue, 28 Apr 2020 11:00:00 GMT

Empowering Change: Dr. Laura Colman’s Fight for Animal Chiropractic

Kaitlyn Lackey DC cAVCA — Mon, 16 Jun 2025 09:00:00 GMT

Dr. Laura Colman is a passionate chiropractor with roots in both medicine and horsemanship. Growing up on a farm with a physician father, she was drawn to healing from an early age. After studying Humanities and gaining leadership experience in college, her journey led her to chiropractic when she witnessed its life-changing impact firsthand. She earned her doctorate from Life University and went on to specialize in pediatric, prenatal, and animal chiropractic care. Now based in Clarksville, TN, Dr. Colman not only serves the Fort Campbell community but has also played a key role in changing Tennessee law to expand access to animal chiropractic. She believes precise, holistic care can be a powerful catalyst for healing, whether for people or animals.

Topics covered in this episode:

Dr. Laura’s journey and motivation
Early obstacles, unexpected lessons, and navigating professional hurdles
The political climate in Tennessee, key legal battles, and legislative victories
Facing Opposition
Setting Standards and Building Bridges
Encouragement and guidance for future animal chiropractic practitioners

Links and Resources:

Learn more about Dr. Laura Colman through her website
Find the Holistic Health Center on Facebook
Find the Holistic Health Center on Instagram

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

My top tips for adjusting cats

Kaitlyn Lackey DC cAVCA — Tue, 08 Jun 2021 11:00:00 GMT

What type of company should you start?

Kaitlyn Lackey DC cAVCA — Tue, 25 May 2021 10:00:00 GMT

Boundaries

Kaitlyn Lackey DC cAVCA — Tue, 18 May 2021 11:00:00 GMT

Why you need to charge more for your travel

Kaitlyn Lackey DC cAVCA — Tue, 30 Mar 2021 10:00:00 GMT

Ideal pet parents

Kaitlyn Lackey DC cAVCA — Tue, 23 Mar 2021 10:00:00 GMT

Why consent forms are MANDATORY

Kaitlyn Lackey DC cAVCA — Tue, 23 Feb 2021 11:00:00 GMT

You are worth it and YES you can do this

Kaitlyn Lackey DC cAVCA — Tue, 09 Feb 2021 10:00:00 GMT

How to know if your animal chiropractor is legitimate

Kaitlyn Lackey DC cAVCA — Tue, 22 Dec 2020 12:00:00 GMT

Small VS large animal practice

Kaitlyn Lackey DC cAVCA — Tue, 01 Dec 2020 12:00:00 GMT

How you can get OFF the treadmill and start CLIMBING the ladder towards your goals

Kaitlyn Lackey DC cAVCA — Tue, 27 Oct 2020 11:00:00 GMT

The SMART animal chiropractor: an interview with Dr. Jeff Langmaid

Kaitlyn Lackey DC cAVCA — Tue, 20 Oct 2020 11:00:00 GMT

The team approach

Kaitlyn Lackey DC cAVCA — Tue, 29 Sep 2020 11:00:00 GMT

Considerations in a house call practice

Kaitlyn Lackey DC cAVCA — Tue, 11 Aug 2020 11:00:00 GMT

Building trust on social media

Kaitlyn Lackey DC cAVCA — Tue, 04 Aug 2020 11:00:00 GMT

Fire hydrant VS leaky faucet marketing

Kaitlyn Lackey DC cAVCA — Tue, 28 Jul 2020 11:00:00 GMT

The amazing world of fascia: an interview with Equalign

Kaitlyn Lackey DC cAVCA — Tue, 07 Jul 2020 11:00:00 GMT

Don't compare yourself, you don't need permission to get started

Kaitlyn Lackey DC cAVCA — Tue, 30 Jun 2020 11:00:00 GMT

Memorializing your patients

Kaitlyn Lackey DC cAVCA — Tue, 23 Jun 2020 11:00:00 GMT

Can I adjust your zebra? An interview with Dr. Joren Whitley

Kaitlyn Lackey DC cAVCA — Tue, 12 May 2020 11:00:00 GMT

Starting a new practice: Dr. McLeod interviews Me!

Kaitlyn Lackey DC cAVCA — Tue, 05 May 2020 11:00:00 GMT

Interview with Kristen Christensen, DVM, CAVCA: Balancing Career, Parenthood and Your Business

Kaitlyn Lackey DC cAVCA — Mon, 03 Apr 2023 09:00:00 GMT

Dr. Kristen is a graduate of the University of California, Davis School of Veterinary Medicine. She has practiced veterinary medicine in California, Arizona, and New Mexico. She started out in California doing general practice, with an emphasis on breeding and made her way to the racetracks of Arizona and New Mexico where she expanded upon her love of sports medicine. While striving to help athletes perform at their best, she was exposed to animal chiropractic. Dr. Kristen attended ACES (Animal Chiropractic Education Source), in Meridian, TX where she obtained the specialized training necessary to become an animal chiropractor. Upon completion of this course, she then passed the certification test through the American Veterinary Chiropractic Association. Dr. Kristen has 2 horses of her own, that she trains for barrel racing. She also has 2 dogs and a cat to round out her animal menagerie!

Topics covered in this episode:

Making the choice to keep your practice small or grow
Finding balance in a multi-doctor mobile practice
Pivoting from racetrack medicine to animal chiropractic
Balancing parenthood and career
Dr. Kate’s Business Basics course
Time-saving techniques

Links and Resources:

Visit the Sonoran Animal Chiropractic website
Sonoran Animal Chiropractic Facebook page

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

From Lone Wolf to Team Player: Linking Patients and Practitioners; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 10 Feb 2025 10:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of building strong relationships with veterinarians to offer the best care for animal patients. She shares her journey as an introvert in the field, tips for effective communication, and successful call scripts with veterinarians. Emphasizing teamwork and open communication, Dr. Katie provides practical advice for new animal chiropractors looking to grow their practice and foster professional networks.

Topics covered in this episode:

The importance of building relationships with veterinarians
Overcoming introversion in business
Effective communication strategies
Call scripts for building your network

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Defining your success: an interview with Dr. Ashlee Edwards

Kaitlyn Lackey DC cAVCA — Tue, 28 Jan 2020 14:00:00 GMT

Defining your success
An interview with my dear friend Dr. Ashlee Edwards
Excerpt from: Good to Great by Jim Collins

Today we're going to talk about finding our gifts, sharing our gifts, and making a living with our gifts.

While Dr. Ashlee is not an animal chiropractor, she is uniquely trained as a chiropractor with an emphasis in functional neurology and clinical neuroscience. She is a new grad that is exceptionally skilled as a communicator and she speaks exceptionally well to finding your path through the following three questions:

1) What can you be the best at?
2) What is financially viable?
3) What are you deeply passionate about?

Final thoughts
Excerpt from: 3 Feet from Gold by Sharon Lechter / Greg Reid
Your success equation:

(Passion + Talent) * (Association x Action) + Faith = SUCCESS

Follow Dr. Ashlee Edwards here
https://www.instagram.com/dr.ashlee.edwards/

Record Keeping an interview with Dr. Amanda Kremer

Kaitlyn Lackey DC cAVCA — Thu, 02 Apr 2020 11:00:00 GMT

Hey guys.

Economizing on your notes seems like a great option until you quickly release you have 4+ hours of work to do AFTER a full day of adjusting animals.

I have been there and quickly realized I needed to make a change.

Join me as I interview Dr. Amanda Kremer about her EHR platform (Chirosimple) so you can learn more about how a small gesture like sending your notes to a DVM can go a LONG way when building your reputation.

You can find more about them at www.chirosimple.com

Beyond the Certification: Hard Work Behind Animal Chiropractic Success; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 15 Jul 2024 09:00:00 GMT

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey and insights into the clinical and business aspects of being an animal chiropractor. She discusses the misconceptions about running a successful animal chiropractic practice, the hard work and persistence required, and the importance of building authentic relationships with veterinarians. Dr. Katie recounts her experiences of starting out, the initial struggles, and the methods she used to eventually grow her practice. She emphasizes the dedication needed and offers advice for new animal chiropractors on how to realistically approach their business aspirations.

Topics covered in this episode:

Realities of running an animal chiropractic business
Challenges and misconceptions
Dr. Katie’s early business struggles
Building relationships with veterinarians
The long road to success

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Discovering Your Ideal Client; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 01 Apr 2024 09:00:00 GMT

Join Dr. Kaitlyn Lackey on her latest podcast episode where she provides expert advice on identifying and attracting the right patients and clients. She guides you through the process of narrowing down your scope and focusing on your ideal client. By implementing these strategies, you can effectively avoid attracting incompatible clients so you can cultivate a fulfilling practice you love.

Topics covered in this episode:

Overcoming the desire to help everyone
Differentiating between Customer Confusion Syndrome and Branding
Streamlining your focus to serve your preferred audience
Embracing the power of saying "no"
Identifying the clients you genuinely enjoy working with in your practice

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Interview with Dr. Morgan McCaskill: How the Business Basics Course Helped with Patient Retention and Efficiency in Her Mobile Practice

Kaitlyn Lackey DC cAVCA — Mon, 25 Sep 2023 09:00:00 GMT

Dr. Morgan McCaskill grew up in the foothills of North Carolina on her family's dairy farm. She got her first horse at 5 years old and has continued to ride and be a part of the industry ever since. She continued her path in the animal industry by attending North Carolina State University and receiving a B.S. in Zoology with minors in both Animal Science and Nutrition. During her senior year at NCSU, she was introduced to animal chiropractic in one of her equine science courses and decided to pursue the career. She received her Doctor of Chiropractic degree for humans from Sherman College of Chiropractic in South Carolina and continued with post-graduate training in animal chiropractic in Texas. Following this training, she became a certified animal chiropractor by the Animal Chiropractic Certification Commission (ACCC) of the American Veterinary Chiropractic Association (AVCA).

Dr. Morgan moved to Wisconsin following her graduation from Sherman College where she ran her own practice for 2 years. Following the birth of her daughter, Dr. Morgan decided to move back to North Carolina to be closer to family and the Blue Ridge Mountains that have always been home. In her spare time, she enjoys hiking with her husband, Brett, her daughter, Sadie, and their two dogs, Zoe and Ace. She also enjoys riding her horses, Dixie and Drifter, and working on her family’s farm.

Topics covered in this episode:

Dr. McCaskill’s journey through school knowing she wanted to work on animals full-time
How she balances a farm and running a business
Why she chose to see mostly large animal patients only
What brought Dr. McCaskill to the Business Basics Course
How she reestablished a patient base after a big move during Covid
The benefit of knowing other chiropractors in your area
Dr. McCaskill’s takeaways from the Business Basics Course
Efficiency in a mobile practice
Addressing the needs of the pet owner
Dr. McCaskill’s advice to new chiropractors

Links and Resources:

Visit the BackCountry Chiropractic website
Visit BackCountry Chiropractic on Facebook
Visit BackCountry Chiropractic on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Leave us a survey!

Become a patron of the podcast
Donate here

Interview with Dr. Angelo Marinakis: Walking Through the Seven Steps of Passing a Bill Into Law In Your State

Kaitlyn Lackey DC cAVCA — Mon, 11 Sep 2023 09:00:00 GMT

Dr. Angelo moved to Vermont after graduation and practiced family wellness chiropractic in the snowy Green Mountain State for 14 years before moving to Texas in June of 2014. After taking a one-year break from active practice (when he worked to develop a training program for a local dog facility), Dr. Angelo returned to chiropractic in August of 2015 and now operates practices in Round Rock, TX, and San Marcos, TX.

Dr. Angelo resides in San Marcos with his wife Paige and their 5 dogs Vinnie, Hilda, Vito, Niko, and Gertie.

Topics covered in this episode:

What motivated Dr. Angelo to take on the task of changing Animal Chiropractic laws in Texas
Taking the first steps to assemble a team and the key roles you need
Writing the language of the bill
Setting up a political action committee (PAC) and bank account
Common hurdles when going through the process
What happens during a committee hearing
The emotional toll that trying to get a bill passed can take on the committee
What are the next steps for Texas?

Links and Resources:

Visit the Active Life Chiropractic website
Find Active Life Chiropractic on Facebook

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Leave us a survey!

Become a patron of the podcast:
Donate here

Interview with Bharon Hoag: Rising Up to Advocate for Chiropractic on a Global Scale

Kaitlyn Lackey DC cAVCA — Mon, 28 Aug 2023 09:00:00 GMT

**DISCLAIMER: I am not affiliated with Bharon Hoag or the Chiropractic Defense Council. I do not benefit personally or monetarily from having him on my podcast. This podcast today was designed for your information ONLY. Do your own research should you choose to donate any money to this cause.

Bharon is currently serving the profession as the Executive Director of OneChiropractic. OneChiropractic is a coalition of concerned individuals and organizations advocating for the preservation and advancement of a drugless chiropractic.

Hoag’s venture with OneChiropractic has ignited his passion and purpose. The mission of this organization is to protect the rights of practicing chiropractors all over the world, to create cultural authority, and ensure the world has access to chiropractic. Achieving these goals will make chiropractic the #1 healthcare choice in the world.

Topics covered in this episode:

How OneChiropractic came to be and what its purpose is in advocating for chiropractors worldwide
A front-row seat to watching his daughter go through animal chiropractic training
The power of organizing a large group of people to move towards one goal at the same time
Where the finances go with the OneChiropractic organization
Building relationships to communicate our message as chiropractors
How to get involved in the Chiropractic Defense Counsel and what to expect when you get involved

Links and Resources:

Learn more and get involved in the Chiropractic Defense Counsel
Sign up to receive updates from the CDC here
Learn more about OneChiropractic
Find OneChiropractic on Facebook
Find OneChiropractic on Instagram
Find OneChiropractic on YouTube

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Interview with Dr. Calle Miller: How The Business Basics Course Helped Launch and Grow Her Practice In One Year

Kaitlyn Lackey DC cAVCA — Mon, 14 Aug 2023 09:00:00 GMT

Dr. Calle Miller is a December 2021 Graduate of Sherman College of Chiropractic where she earned her Doctorate of Chiropractic. She is a third-generation chiropractor! While in her last year of school, she completed training in Animal Chiropractic at ACES in Texas. Once receiving her certificate at ACES, she sat for the American Veterinary Chiropractic Association exam. Being certified by the AVCA means that Dr. Miller can provide the quality care that your animals deserve.

After graduation, Dr. Miller and her family moved to beautiful Arizona.

In Dr. Miller's free time, she loves to go horseback riding and explore the great outdoors with her husband, son, and dog.

Topics covered in this episode:

Starting a practice from scratch in a new state
Dr. Calle’s shift from human to animal chiropractic
Dr. Calle’s concerns about starting out her new business
Some of the things Dr. Calle learned in her first 2 years of practice that she wishes other people had known
Balancing being a mom, business owner, and mobile practitioner
Dr. Calle’s experience with the Business Basics Course
Asking for help when you need it
What Dr. Calle found the most impactful about the Business Basics Course

Links and Resources:

Visit the Trailblazer Chiropractic website
Find Trailblazer Chiropractic on Facebook
Find Trailblazer Chiropractic on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Interview with Zack Geist: The Smarter Way To Repay Student Loans

Kaitlyn Lackey DC cAVCA — Mon, 10 Jul 2023 09:00:00 GMT

Zack Geist founded Student Loan Tutor in 2015 and has helped thousands of borrowers save more than $300 million in student loans. Through its partnership with Holistic Finance, the company also provides holistic financial planning for both those who have a considerable amount of money in the market as well as those who still have unsecured debt, including high-balance student loans. He and his organization also advise more specifically about student loan financial planning and provide all document preparation. They are the largest and most reputable organization in the student loan advisory profession.

Topics covered in this episode:

New graduate debt and trends in student loans
What to expect when your student loans repayment hits
What are our options when it comes to repaying our student loans?
Types of repayment plans: Balanced Based vs. Income-Driven repayment
How investing in yourself or your business instead of student loan repayment is doable
How you can financially plan for your own business and future
How forbearance may affect us once it lifts
Why you should not refinance your student loans with a private lender
Zack’s biggest tip for everyone with loans

Links and Resources:

Learn more about Student Loan Tutor (Let them know, Dr. Kaitlyn Lackey referred you!)
Find Student Loan Tutor on Facebook
Find Student Loan Tutor on YouTube

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Interview with Darcy Sullivan: How to Have and Maintain a Successful Website

Kaitlyn Lackey DC cAVCA — Mon, 06 Mar 2023 10:00:00 GMT

Joining Dr. Kaitlyn Lackey on today’s podcast is Darcy Sullivan, the founder of Propel Marketing & Design. Propel is a digital marketing agency located in South Florida that works with chiropractors and other businesses to improve their online presence through an array of proven digital marketing techniques.

She is a recognized public speaker and educator on topics related to traditional marketing, content marketing, SEO, and other digital marketing strategies. Over the past few years, Darcy has taught over 20,000 small businesses and entrepreneurs how to effectively build their brands and use digital marketing to gain a larger, more valuable online audience.

Today, she’ll help you learn about what needs to be on your website, how to get noticed on Google, and how to optimize your SEO. If this is something you struggle with, then this is the podcast for you!

Topics covered in this episode:

Do you need to have a website?
The biggest mistakes business owners can make with website hosting
The key elements of a successful website
Brand awareness
What is SEO?
The best way to get more people to visit your website
Helpful ways to get ideas for content on your website
What to look for in a website designer and how to set them up for success

Links and Resources:

Visit the Propel Marketing and Design website
Get Propels free 1-hour training course, 5 SEO Secrets to Owning the First Page of Google Without Buying Ads

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Interview with Dr. Ren Bleem

Kaitlyn Lackey DC cAVCA — Mon, 28 Mar 2022 11:00:00 GMT

Interview with Dr. Susan Roecker

Kaitlyn Lackey DC cAVCA — Mon, 14 Mar 2022 11:00:00 GMT

Interview with Dr. Taylor Rieck

Kaitlyn Lackey DC cAVCA — Mon, 28 Feb 2022 12:00:00 GMT

Interview with Dr. Jenna Werre

Kaitlyn Lackey DC cAVCA — Mon, 14 Feb 2022 12:00:00 GMT

Simple Mindset Shifts for Chiropractors Working Out of a Veterinary Hospital; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 18 Mar 2024 09:00:00 GMT

Join Dr. Kaitlyn Lackey on her latest podcast episode where she encourages you to look for opportunities to show up professionally in veterinary practices. Using her coaching experience, she invites you to shift your mindset and challenge yourself to speak up, offer your help, and share your expertise. Dr. Lackey believes that there's always a pet in need, and your help can make a difference. She encourages you to remove any roadblocks from your mind so that you can have a successful business treating animal patients with animal chiropractic.

Topics covered in this episode:

Simple tips to help veterinarians see the value you can provide to patients
Using Facebook groups to help locate your ideal clients
How to separate yourself from the layperson and show up professionally
Approaching conversations with curiosity

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

Become a patron of the podcast
Donate here

Interview with Ben Blecha: Helping Animals and Humans Thrive and Live Life to the Fullest Through Hero Braces

Kaitlyn Lackey DC cAVCA — Mon, 05 Jun 2023 09:00:00 GMT

Ben received his training in orthotics and prosthetics at the University of Texas Southwestern Medical Center. As a Certified Orthotist-Prosthetist on the human side, his work experience includes a stint at Shriners Hospitals for Children-Greenville. Ben’s personal experience with osteosarcoma bone cancer and amputation feeds his drive to help others.

When introduced to Dr. Robert Taylor of Animal Planet’s Emergency Vets show, Ben was asked to consult on a project for a dog named Triumph. Ben learned of the limited options available for animals with limb injuries and deformities, inspiring the founding of Hero Braces.

Ben focuses his efforts on helping animals and continues to consult in human orthotics and prosthetics. He has been invited to speak at conferences on both human and animal orthotics and prosthetics, including the annual meetings of the 2011 American Orthotic and Prosthetic Association and the 2008 International Association of Veterinary Rehabilitation and Physical Therapy.

Topics covered in this episode:

Ben’s story and how he uses it today to help others
The differences in working in the human field versus the animal field
Conditions that may be good candidates for a brace in dogs vs. surgery
How the stifle brace affects the dogs and their outcomes
Padding or no padding on a knee brace, what is the best method
Why a prosthetic leg is not always beneficial for a three-legged dog
What the process looks like for those interested in a brace

Links and Resources:

Learn more about Hero Braces
Find Hero Braces on Facebook
Find Hero Braces on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Interview with the Academy for the Advancement of Animal Chiropractic: Who said CE had to be boring?

Kaitlyn Lackey DC cAVCA — Mon, 06 Feb 2023 10:00:00 GMT

Joining Dr. Kaitlyn Lackey on today’s podcast are the founding members of the Academy for the Advancement of Animal Chiropractic. Today, you’ll get to learn about their journey to their corporation’s formation and their simple desire to stay in touch with friends from their Animal Chiropractic program. With limited options for continuing education to maintain Animal Chiropractic certifications, they decided to fill that void by creating an event with prestigious speakers, unique experiences, and a destination with amazing views. And that they did! Come learn all about this amazing CE opportunity and how you can be a part of it!

Topics covered in this episode:

How this event originated
What makes this CE event different from others; besides being in Cancun!
Topics and speakers at the 2023 event
Wet Lab topics
Schedule of events and what to expect
How to register

Links and Resources:

Visit the Academy for the Advancement of Animal Chiropractic website to learn more about this amazing CE opportunity in Cancun from April 17 – 22, 2023! This event will be available in person AND live stream!

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Being sustainable by attracting your ideal clients

Kaitlyn Lackey DC cAVCA — Mon, 31 Jan 2022 12:00:00 GMT

Sneak peak into our Making a WOW masterclass

Kaitlyn Lackey DC cAVCA — Tue, 05 Jul 2022 11:00:00 GMT

What to do when shadowing an animal chiropractor

Kaitlyn Lackey DC cAVCA — Tue, 03 Nov 2020 12:00:00 GMT

Planning for your dream practice

Kaitlyn Lackey DC cAVCA — Mon, 17 Jan 2022 11:00:00 GMT

Chiropractic from a vet's perspective: an interview with Dr. Gene Giggleman

Kaitlyn Lackey DC cAVCA — Tue, 19 May 2020 11:00:00 GMT

You're in the business of serving others

Kaitlyn Lackey DC cAVCA — Tue, 07 Jan 2020 14:00:00 GMT

Moving your business forward by serving others
Excerpt from: Sell or Be Sold by Grant Cardone

"People don't care how much you know until they know how much you care."

If you want to move your business forward, you have to realize a sales transaction is not about how much you know about your product or service and why it is awesome. Moving your business forward requires you to understand the needs of the consumer sitting before you.

Stop preaching. Start listening.

Financial Growth in Animal Chiropractic: Three Proven Ways; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 23 Dec 2024 10:00:00 GMT

In this episode, Dr. Katie from Making Strides for Animal Chiropractic discusses essential business and mindset strategies for animal chiropractors. She shares her journey from a high-volume insurance-based human practice to a successful mobile cash-based animal chiropractic business. Dr. Katie emphasizes the importance of personal development, and understanding the value of services, and offers three main ways to increase income: seeing more patients, adding new services, and enhancing the client experience to justify higher fees. You don’t want to miss this episode!

Topics covered in this episode:

Starting a mobile chiropractic business
The business mindset for success
Three ways to increase your income
Maximizing patient volume and efficiency
Adding value with additional services
Creating a luxury client experience

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page
Learn more about the 2024 AVCA conference

Thank you to our sponsors!

Have an idea for the podcast?
Please leave us a survey!

From Student Debt to Financial Strategy: An Expert Conversation with Lauryn Williams, CFP®, CSLP®, AFC®

Kaitlyn Lackey DC cAVCA — Mon, 25 Aug 2025 09:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie is joined by Lauryn Williams, Certified Financial Planner™ (CFP®), from Student Loan Planner, to demystify the complex world of student loans. She is the founder of the financial planning firm, Worth Winning, and the "Worth Listening" podcast. She graduated from the University of Miami with a Bachelor of Finance and also has an MBA from the University of Phoenix. Lauryn is a 4-time Olympian and the first American woman to medal in both the Summer and Winter Games! Together, they discuss recent policy changes, repayment plan options, and how to navigate loans while building a chiropractic or veterinary practice. Lauryn also offers practical tips for future and current borrowers and highlights why proactive loan management is key to long-term financial success.

Topics covered in this episode:

Meet student loan expert, Lauryn Williams
Understanding Student Loan Planner
Recent changes in student loans
Income-driven repayment plans
Public Service Loan Forgiveness
Future borrowers and inflation

Links and Resources:

Find out more information about Student Loan Planner
Click HERE for $100 OFF a consultation and start building your custom repayment strategy today!
Click HERE to gain more insight into student loans from their blog
Find Student Loan Planner on Facebook
Find Student Loan Planner on Instagram
Find Student Loan Planner on YouTube

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

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Beyond Hands-On Care: The Real Business of Animal Chiropractic; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 21 Apr 2025 09:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the often-overlooked but crucial aspect of being an animal chiropractic provider: the importance of building relationships. She shares her initial misconceptions about the profession and emphasizes the need for business acumen. Highlighting insights from her own experience and observations from shadowing a veterinarian surgeon, Dr. Katie explains how effective communication with clients and other professionals is vital for a sustainable and successful practice. This episode will encourage you to assess your business practices and consider what critical elements you might be neglecting.

Topics covered in this episode:

Expectations vs. reality of animal chiropractic
The importance of building relationships
Insights from other business owners
Lessons from a veterinary surgeon
Identifying business bottlenecks

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
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Visit our Instagram Page

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Interview with Dr. Laurie McCauley, DVM, DACVSMR, CCRT, CVA, CVC; Embracing Neurodivergence

Kaitlyn Lackey DC cAVCA — Mon, 10 Mar 2025 09:00:00 GMT

Dr. McCauley has dedicated her career to improving pets' quality of life. After graduating from Colorado State University, she spent six years in general practice before pioneering the field of Veterinary Rehabilitation. In 1998, she opened the first Veterinary Rehabilitation Clinic and created the first underwater treadmill for dogs. She has taught at the Canine Rehabilitation Institute for 14 years and is certified in Acupuncture, Chiropractic therapy, and Canine Sports Medicine.

As an international lecturer and author, Dr. McCauley has earned several awards, including the 2011 Iams AARV Award and the 2015 AHVMA Holistic Practitioner Award. She also works as a locum at the Louisiana School of Veterinary Medicine.

Dr. McCauley owns Red Tail Rehab, a mobile canine rehabilitation service in North Carolina, and founded Optimum Pet Vitality in 2020. This platform empowers professionals and pet owners worldwide to promote pets' optimal health.

Topics covered in this episode:

Dr. Lori McCauley's journey with neurodivergence
Understanding neurodivergence in animal care providers
Types and traits of neurodivergence
Empathy and emotional challenges
Coping mechanisms: masking, camouflaging, and mirroring
Stress, Health Impacts, and workplace strategies

Links and Resources:

Learn more about Dr. McCauley’s courses through her website, Optimum Pet Vitality
Find Dr. McCauley on Facebook
Find Dr. McCauley on Instagram
Find Dr. McCauley on YouTube

Online Testing for ADHD

Mental Health America
HealthCentral
PsychCentral
Clinical Partners
Attention Deficit Disorder Association
Not diagnostic – talk to a Medical Professional

Tests for Autism and Neurodivergence

Embrace Autism Tests (AQ-10 (short Autism Quotient), AQ (Autism Quotient), Empathy Quotient, RAADS, Aspie Quiz, CAT-Q (Camouflaging Autistic Traits Questionnaire), Toronto Alexithymia Scale, Toronto Empathy Questionnaire)

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

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Interview with Dr. Francisco Maia, PT, DPT, CCRT; Navigating the Business Aspects of Canine Rehab and Animal Chiropractic

Kaitlyn Lackey DC cAVCA — Mon, 24 Feb 2025 10:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie talks with Dr. Francisco Maia. He is originally from Brazil, moved to the U.S. in 2005, and earned a B.S. in Exercise Science from IUPUI in 2009, graduating with top honors. He then obtained his Doctor of Physical Therapy degree from the University of Pittsburgh in 2012, where he and his wife adopted their first dog, Ringo.

After working in orthopedics and sports medicine, he combined his expertise with his passion for animals, earning his canine rehabilitation certification in 2015. In 2017, he founded TheK9PT, initially as a mobile practice to improve access to canine rehabilitation. By 2020, the business expanded into a hybrid model with in-home and in-clinic sessions in Irving Park, Chicago.

A leader in the field, Dr. Francisco mentors other canine therapists, teaches at the Canine Rehabilitation Institute and serves as President of the APTA’s Animal Physical Therapy Special Interest Group.

Topics covered in this episode:

Francisco’s transition from human physical therapy to canine rehabilitation
Overcoming challenges in client acquisition and pricing services
Balancing direct-to-consumer marketing with veterinary referrals
Leveraging Google and the 7% rule for lead generation
Building and scaling a mobile and clinic-based business
Tracking metrics, differentiation, and networking for successFrancisco's journey into canine rehab

Links and Resources:

Visit the K9PT Academy website to learn more
Visit TheK9PT website
Find TheK9PT on Facebook
Find TheK9PT on Instagram
Find TheK9PT on YouTube

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

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Interview with Christa Veinotte: Enhancing the Lives of Horses Through Hestaband

Kaitlyn Lackey DC cAVCA — Mon, 22 May 2023 09:00:00 GMT

Established in 1999, Christa has been a registered massage therapist in 3 Canadian provinces with over 60 000 career treatments completed. Her focus is equine rehabilitation and treating high-performance athletes including world cup and Olympic horses in almost every FEI discipline.

She specializes in advanced Lymphatic Drainage and Craniosacral therapies and was the 1st Canadian to study Equine Kinesiology Taping. She is a respected clinician, published author, and course developer.

A fierce advocate for teamwork, Christa aims to support other therapists by providing them with a premium quality kinesiology tape so they can enhance the lives of the horses they treat.

Topics covered in this episode:

Localized, regional, and systemic edema
The primary function of the lymphatic system
Identifying and correcting a blockage
Viscosity
Kinesiology tape and how it can benefit lymphedema patients
Hestaband Cotton, Satin, or Lymph tapes and how to use each one
Work with the patient in front of you

Links and Resources:

Learn more about Hestaband
Find Christa Veinotte, International Equine Massage Therapist on Facebook
Find Christa Veinotte on Instagram

Making Strides for Animal Chiropractic links:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Patients sent by the vet are better patients

Kaitlyn Lackey DC cAVCA — Tue, 18 Aug 2020 11:00:00 GMT

Getting listed on Google: is it worth your time?

Kaitlyn Lackey DC cAVCA — Tue, 01 Sep 2020 11:00:00 GMT

Scaling with Success: Efficient Strategies for Hiring an Assistant; with Dr. Kaityln Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 21 Jul 2025 09:00:00 GMT

Dr. Katie of Making Strides for Animal Chiropractic discusses the vital role of hiring an assistant for your animal chiropractic practice. This podcast covers when to know it's time to hire an assistant, the steps to successfully onboard and set them up for success, and how this can help scale your business. Dr. Katie shares her personal experiences and practical tips for managing administrative tasks efficiently to focus more on patient care.

Topics covered in this episode:

The importance of having an assistant
Personal experience with assistants
Signs you need an assistant
Finding the right assistant
Training and quality control
Effective meetings and being a real boss

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

Building Value As An Animal Chiropractor; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 26 Aug 2024 09:00:00 GMT

In this episode, Dr. Katie from Making Strides for Animal Chiropractic shares her journey from human chiropractic to full-time animal chiropractic practice. She outlines critical steps for starting and running a successful animal chiropractic business, emphasizing the importance of solving client problems, communication, delivering results, gaining word-of-mouth referrals, and maintaining consistency. Dr. Katie also outlines the significance of understanding exponential business growth and preparing for increased demand with sustainable systems. Tune in for more business strategies ahead of her AVCA conference talk this November!

Topics covered in this episode:

The challenges of balancing clinical and business roles
Preview of the AVCA Conference series
Understanding the purpose of your business
Delivering results and building client trust
The power of word of mouth and client retention
Navigating the early years of business growth
Preparing for exponential growth and systematization
Building a sustainable and valuable business

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

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Please leave us a survey!

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What to say to owners wanting to schedule

Kaitlyn Lackey DC cAVCA — Tue, 16 Jun 2020 11:00:00 GMT

4 goals to start your year right

Kaitlyn Lackey DC cAVCA — Mon, 03 Jan 2022 11:00:00 GMT

How to protect yourself as a mobile animal chiropractor

Kaitlyn Lackey DC cAVCA — Mon, 29 Nov 2021 12:00:00 GMT

When laypeople market themselves as an animal chiropractor

Kaitlyn Lackey DC cAVCA — Tue, 15 Jun 2021 11:00:00 GMT

Success tax

Kaitlyn Lackey DC cAVCA — Tue, 10 Nov 2020 12:00:00 GMT

BONUS: Social media strategy

Kaitlyn Lackey DC cAVCA — Sat, 04 Apr 2020 11:00:00 GMT

Stuck inside? DEVELOP YOUR BUSINESS!

Listen to this episode for some ideas on how to stand out on social media.

Story selling

Kaitlyn Lackey DC cAVCA — Tue, 06 Oct 2020 11:00:00 GMT

Having and translating confidence

Kaitlyn Lackey DC cAVCA — Tue, 14 Jul 2020 11:00:00 GMT

What's the difference between contractor / employee?

Kaitlyn Lackey DC cAVCA — Mon, 06 Dec 2021 12:00:00 GMT

How the heck do you adjust a turtle? An interview with Dr. Ashley Shiver-Mincey

Kaitlyn Lackey DC cAVCA — Tue, 08 Sep 2020 11:00:00 GMT

Setting Boundaries: Why Not Every Client Is the Right Fit; Dr. Kaitlyn Lackey, DC

Kaitlyn Lackey DC cAVCA — Mon, 07 Apr 2025 09:00:00 GMT

In this episode of the Making Strides for Animal Chiropractic podcast, Dr. Katie discusses the importance of not serving every client that is referred to you or that you meet to ensure career longevity and personal well-being. She emphasizes the need for animal chiropractic professionals to identify their ideal clients and avoid taking on those who may drain their energy or resources. Dr. Katie shares personal experiences and offers strategies to help fellow practitioners make more informed decisions about whom they serve and stresses the significance of maintaining a balance between financial needs and personal satisfaction in order to prevent burnout.

Topics covered in this episode:

The challenge of not serving everyone
Defining your ideal client
The importance of chemistry calls
Strategies for client selection

Making Strides for Animal Chiropractic Links and Resources:

Visit the Making Strides for Animal Chiropractic website
Visit our Facebook Page
Visit our Instagram Page

Thank you to our sponsors!

Have an idea for the podcast?

Please leave us a survey!

How to deal with difficult clients

Kaitlyn Lackey DC cAVCA — Mon, 15 Nov 2021 13:00:00 GMT

5 easy ways to get new clients

Kaitlyn Lackey DC cAVCA — Tue, 05 Jan 2021 12:00:00 GMT

The concept of cluster booking

Kaitlyn Lackey DC cAVCA — Tue, 27 Apr 2021 10:00:00 GMT

What needs to be on your website

Kaitlyn Lackey DC cAVCA — Mon, 01 Nov 2021 11:00:00 GMT

Interview with Dr. Danielle Eaton

Kaitlyn Lackey DC cAVCA — Tue, 20 Apr 2021 10:00:00 GMT

Interview with Dr. Kristen Christensen

Kaitlyn Lackey DC cAVCA — Tue, 06 Apr 2021 10:00:00 GMT

Interview with Dr. Michele Broadhurst

Kaitlyn Lackey DC cAVCA — Tue, 16 Mar 2021 10:00:00 GMT