<![CDATA[B2B Influence]]>https://b2b-influence.captivate.fmRiverside.fm (https://riverside.com)Mon, 17 Aug 2026 20:36:00 GMTMon, 09 Mar 2026 21:52:14 GMT60Paula ChiocchiAre you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses. This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers. Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.episodicPaula Chiocchioutwardmedia.web@gmail.comno<![CDATA[The Fraud Files: Episode 3 - When Brand Safety Makes Things Worse]]>Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-for-advertising sites and the evolution of fraud detection pose significant challenges for marketers.

Connect

Dr. Augustine Fou: https://www.linkedin.com/in/augustinefou/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>af962b84-19fb-4607-a86f-0e70bce01323Mon, 17 Aug 2026 15:20:02 GMT<p>Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-for-advertising sites and the evolution of fraud detection pose significant challenges for marketers.</p><p></p><p><b>Connect</b></p><p>Dr. Augustine Fou: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/augustinefou/" target="_blank">https://www.linkedin.com/in/augustinefou/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest! </b><a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:18:30The Fraud Files: Episode 3 - When Brand Safety Makes Things Worsefull<![CDATA[The Fraud Files: Episode 2 - When Good Metrics Tell Bad Stories]]>Dr. Augustine Fou discusses the flaws in digital marketing measurement, focusing on attribution, metrics reliability, and agency dynamics. He emphasizes the need for marketers to ask harder questions and seek corroboration in their data analysis.

Connect

Dr. Augustine Fou https://www.linkedin.com/in/augustinefou/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>712de58c-0993-4f63-bdd3-cbf7397860ccMon, 10 Aug 2026 15:19:03 GMT<p>Dr. Augustine Fou discusses the flaws in digital marketing measurement, focusing on attribution, metrics reliability, and agency dynamics. He emphasizes the need for marketers to ask harder questions and seek corroboration in their data analysis.</p><p></p><p><b>Connect</b></p><p>Dr. Augustine Fou <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/augustinefou/" target="_blank">https://www.linkedin.com/in/augustinefou/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest! </b><a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:15:09The Fraud Files: Episode 2 - When Good Metrics Tell Bad Storiesfull<![CDATA[The Fraud Files: Episode 1 - The $100 Billion Problem No One Wants to Talk About]]>The ad industry loses $84 billion to fraud annually, driven by a sprawling ecosystem of fake traffic and fake results.

Dr. Augustine Fou discusses the scale of the problem, blame on programmatic media buying, complicity of ad exchanges, and the impact on marketers.

This Is Just the Beginning

The goal of The Fraud Files isn't to suggest that every digital campaign is fraudulent or that programmatic advertising doesn't work.

Far from it.

The goal is to encourage marketers to look beyond the metrics they've been taught to trust and ask better questions about how digital advertising really operates.

Next in The Fraud Files...

If fraud is costing the advertising industry billions every year, why aren't marketers seeing it?

In the next chapter, we'll examine one of the biggest reasons: the metrics and attribution models marketers trust most may be telling an incomplete—and sometimes misleading—story.

]]>b62c8864-2af4-4fea-bcb3-d39e0c8aae23Fri, 31 Jul 2026 18:09:55 GMT<p>The ad industry loses $84 billion to fraud annually, driven by a sprawling ecosystem of fake traffic and fake results.</p><p><b>Dr. Augustine Fou</b> discusses the scale of the problem, blame on programmatic media buying, complicity of ad exchanges, and the impact on marketers.</p><p></p><p><b>This Is Just the Beginning</b></p><p><i>The goal of </i><b><i>The Fraud Files</i></b><i> isn't to suggest that every digital campaign is fraudulent or that programmatic advertising doesn't work.</i></p><p><i>Far from it.</i></p><p><i>The goal is to encourage marketers to look beyond the metrics they've been taught to trust and ask better questions about how digital advertising really operates.</i></p><p></p><p><b>Next in <i>The Fraud Files...</i></b></p><p>If fraud is costing the advertising industry billions every year, why aren't marketers seeing it?</p><p></p><p>In the next chapter, we'll examine one of the biggest reasons: the metrics and attribution models marketers trust most may be telling an incomplete—and sometimes misleading—story.</p>no00:16:57The Fraud Files: Episode 1 - The $100 Billion Problem No One Wants to Talk Aboutfull<![CDATA[Paula's POV: Why Most B2B Data Strategies Fail Before the Campaign Even Starts]]>The episode explores the critical importance of B2B data quality and the impact it has on campaign performance. It delves into the common failure points in B2B data strategies, the real cost of bad data, and the shift to B2B to C identity. It also provides critical questions for marketing leaders to consider before launching campaigns.

Takeaways

  • B2B data quality is foundational to campaign success
  • Marketing leaders must consider critical questions before launching campaigns

Chapters

  • 00:00 The Importance of B2B Data Quality
  • 01:45 Common Failure Points in B2B Data Strategies
  • 02:57 The Real Cost of Bad Data
  • 03:52 Critical Questions for Marketing Leaders
  • 05:53 The Shift to B2B to C Identity
]]>522dbf21-e02f-4614-8ed9-dff3ebbe0e03Mon, 27 Jul 2026 19:44:54 GMT<p>The episode explores the critical importance of B2B data quality and the impact it has on campaign performance. It delves into the common failure points in B2B data strategies, the real cost of bad data, and the shift to B2B to C identity. It also provides critical questions for marketing leaders to consider before launching campaigns.</p><p></p><p>Takeaways</p><ul><li>B2B data quality is foundational to campaign success</li><li>Marketing leaders must consider critical questions before launching campaigns</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Importance of B2B Data Quality</li><li>01:45 Common Failure Points in B2B Data Strategies</li><li>02:57 The Real Cost of Bad Data</li><li>03:52 Critical Questions for Marketing Leaders</li><li>05:53 The Shift to B2B to C Identity</li></ul>no00:06:39Paula's POV: Why Most B2B Data Strategies Fail Before the Campaign Even Startsfull<![CDATA[46 - Turning Data into Better Decisions: 6 Ways B2B Leaders Can Move Beyond Dashboards]]>This conversation with Kyle Pobur delves into the challenges and opportunities of turning data into actionable business decisions in the B2B space. Kyle shares insights on leveraging data, AI, and analytics to drive measurable outcomes, highlighting the evolution of data strategies and the impact of advanced analytics on real business decisions.

Takeaways

  • Data-driven decision-making
  • AI-driven insights

Chapters

  • 00:00 The Challenge of Turning Data into Business Decisions
  • 02:59 The Evolution of Data Strategies in B2B
  • 05:06 The Role of AI in Decision-Making
  • 07:37 Bridging the Gap: Data Challenges in Organizations
  • 15:11 The Impact of Advanced Analytics on Business Decisions
  • 26:27 The Importance of Trust and Buy-In for Data-Driven Decisions
  • 40:53 Co-Creating Value with Data and Analytics

Contact:

Kyle Pobur: https://www.linkedin.com/in/kpmba/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>16fa6708-773e-4e5a-b49b-e250954f801fMon, 20 Jul 2026 17:37:04 GMT<p>This conversation with Kyle Pobur delves into the challenges and opportunities of turning data into actionable business decisions in the B2B space. Kyle shares insights on leveraging data, AI, and analytics to drive measurable outcomes, highlighting the evolution of data strategies and the impact of advanced analytics on real business decisions.</p><p></p><p><b>Takeaways</b></p><ul><li>Data-driven decision-making</li><li>AI-driven insights</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 The Challenge of Turning Data into Business Decisions</li><li>02:59 The Evolution of Data Strategies in B2B</li><li>05:06 The Role of AI in Decision-Making</li><li>07:37 Bridging the Gap: Data Challenges in Organizations</li><li>15:11 The Impact of Advanced Analytics on Business Decisions</li><li>26:27 The Importance of Trust and Buy-In for Data-Driven Decisions</li><li>40:53 Co-Creating Value with Data and Analytics</li></ul><p></p><p><b>Contact</b>:</p><p>Kyle Pobur: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kpmba/" target="_blank">https://www.linkedin.com/in/kpmba/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest!</b> <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p><p></p><p></p>no00:39:0546 - Turning Data into Better Decisions: 6 Ways B2B Leaders Can Move Beyond Dashboardsfull<![CDATA[45 - 5 Simple But Strategic Ways B2B Marketers Can Win in the AI Era]]>The conversation with Kara Alcamo explores the challenges of bridging the gap between strategy and execution in B2B marketing, the impact of AI on marketing, and the evolving role of humans in the age of AI. It also delves into the importance of data integration and the need for a cohesive go-to-market strategy. The conversation delves into the evolving role of content strategists in managing AI, the complexities of attribution in marketing, the impact of the transition away from third-party cookies, and the future of B2B marketing trends. Kara Alcamo shares insights on infusing organizational values, the significance of professional advice, and the personal story behind the bee artwork in her office.

Takeaways

  • Strategy-Execution Gap
  • AI in Marketing
  • Humans and AI Collaboration
  • Data Integration
  • Go-to-Market Strategy Content strategists are evolving to manage AI and are responsible for designing brand voice and tone.
  • Attribution in marketing is becoming more complex, with a focus on both technical and traditional measurement methods.
  • The transition away from third-party cookies poses challenges for audience building and ad fraud detection.
  • The future of B2B marketing trends may involve a return to marketing's roots and a shift towards marketers as builders.
  • Infusing organizational values and avoiding assumptions are key aspects of building a resilient culture.
  • The significance of professional advice and personal artifacts can provide insight into an individual's journey and values.

Chapters

  • 00:00 Bridging the Strategy-Execution Gap
  • 02:04 Adoption of Unified Messaging
  • 03:32 The Role of AI in Marketing
  • 06:05 Data Integration and Management
  • 08:01 Evolving Go-to-Market Strategy
  • 15:57 Humans and AI Collaboration
  • 20:05 Impactful AI Uses in B2B Marketing
  • 22:01 The Evolving Role of Content Strategists in AI Management
  • 25:07 Complexities of Attribution in Marketing
  • 30:17 Transition Away from Third-Party Cookies
  • 35:12 Future of B2B Marketing Trends
  • 33:26 Infusing Organizational Values and Avoiding Assumptions
  • 37:15 Significance of Professional Advice and Personal Artifacts

Connect

Kara Alcamo: https://www.linkedin.com/in/karaalcamo/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>6bdce5b5-306a-4a5a-8ecb-fcdb5323eed3Mon, 13 Jul 2026 01:12:26 GMT<p>The conversation with Kara Alcamo explores the challenges of bridging the gap between strategy and execution in B2B marketing, the impact of AI on marketing, and the evolving role of humans in the age of AI. It also delves into the importance of data integration and the need for a cohesive go-to-market strategy. The conversation delves into the evolving role of content strategists in managing AI, the complexities of attribution in marketing, the impact of the transition away from third-party cookies, and the future of B2B marketing trends. Kara Alcamo shares insights on infusing organizational values, the significance of professional advice, and the personal story behind the bee artwork in her office.</p><p></p><p><b>Takeaways</b></p><ul><li>Strategy-Execution Gap</li><li>AI in Marketing</li><li>Humans and AI Collaboration</li><li>Data Integration</li><li>Go-to-Market Strategy Content strategists are evolving to manage AI and are responsible for designing brand voice and tone.</li><li>Attribution in marketing is becoming more complex, with a focus on both technical and traditional measurement methods.</li><li>The transition away from third-party cookies poses challenges for audience building and ad fraud detection.</li><li>The future of B2B marketing trends may involve a return to marketing's roots and a shift towards marketers as builders.</li><li>Infusing organizational values and avoiding assumptions are key aspects of building a resilient culture.</li><li>The significance of professional advice and personal artifacts can provide insight into an individual's journey and values.</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 Bridging the Strategy-Execution Gap</li><li>02:04 Adoption of Unified Messaging</li><li>03:32 The Role of AI in Marketing</li><li>06:05 Data Integration and Management</li><li>08:01 Evolving Go-to-Market Strategy</li><li>15:57 Humans and AI Collaboration</li><li>20:05 Impactful AI Uses in B2B Marketing</li><li>22:01 The Evolving Role of Content Strategists in AI Management</li><li>25:07 Complexities of Attribution in Marketing</li><li>30:17 Transition Away from Third-Party Cookies</li><li>35:12 Future of B2B Marketing Trends</li><li>33:26 Infusing Organizational Values and Avoiding Assumptions</li><li>37:15 Significance of Professional Advice and Personal Artifacts</li></ul><p></p><p><b>Connect</b></p><p>Kara Alcamo: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/karaalcamo/" target="_blank">https://www.linkedin.com/in/karaalcamo/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest!</b> <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:40:2045 - 5 Simple But Strategic Ways B2B Marketers Can Win in the AI Erafull<![CDATA[Paula's POV: 3 Shifts Driving the Identity Revolution in B2B Marketing]]>Introducing Paula's POV—a new solo series within the #B2BInfluencePodcast. In Episode 1, I explore why identity—not just data—may be the missing link behind today's biggest marketing challenges.

]]>f09d7e99-8fec-4b9e-a272-e6cf4fb7b1d0Mon, 06 Jul 2026 15:09:57 GMT<p>Introducing <b><i>Paula's POV</i></b>—a new solo series within the #B2BInfluencePodcast. In Episode 1, I explore why identity—not just data—may be the missing link behind today's biggest marketing challenges.</p>no00:07:02Paula's POV: 3 Shifts Driving the Identity Revolution in B2B Marketingfull<![CDATA[44 - The Future of Buyer Engagement: 5 Lessons Marketing and Sales Leaders Can't Ignore]]>The conversation with Dinesh Ravindran of Paperflite covers the importance of connecting with the audience in sales conversations, the role of Paperflite in the marketing funnel, challenges in event marketing, the impact of small, intimate events, mistakes in engagement at conferences and trade shows, successful adoption of sales enablement tools, marketing and sales alignment, the role of enablement in the buyer journey, the influence of AI on sales enablement, improving seller storytelling, advice for CMOs and Heads of Sales, and the future of sales enablement and buyer engagement.

Takeaways

  • Sales Enablement: Connecting with the audience and understanding their needs is crucial for successful sales conversations.
  • Comprehensive Marketing Funnel: Paperflight offers a suite of products that cater to various stages of the marketing funnel, from lead generation to sales coaching and content experience.

Chapters

  • 00:00 Theater and Sales Enablement
  • 07:05 Trends in Event Marketing
  • 13:22 Successful Adoption of Sales Enablement Tools
  • 22:30 Influence of AI on Sales Enablement
  • 30:21 Future of Sales Enablement and Buyer Engagement

Contact

Dinesh Ravindran: https://www.linkedin.com/in/dineshravindran/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>df26df2c-e4c7-4f50-98e7-3a365fcb9bd0Mon, 22 Jun 2026 15:25:54 GMT<p>The conversation with Dinesh Ravindran of Paperflite covers the importance of connecting with the audience in sales conversations, the role of Paperflite in the marketing funnel, challenges in event marketing, the impact of small, intimate events, mistakes in engagement at conferences and trade shows, successful adoption of sales enablement tools, marketing and sales alignment, the role of enablement in the buyer journey, the influence of AI on sales enablement, improving seller storytelling, advice for CMOs and Heads of Sales, and the future of sales enablement and buyer engagement.</p><p></p><p><b>Takeaways</b></p><ul><li>Sales Enablement: Connecting with the audience and understanding their needs is crucial for successful sales conversations.</li><li>Comprehensive Marketing Funnel: Paperflight offers a suite of products that cater to various stages of the marketing funnel, from lead generation to sales coaching and content experience.</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 Theater and Sales Enablement</li><li>07:05 Trends in Event Marketing</li><li>13:22 Successful Adoption of Sales Enablement Tools</li><li>22:30 Influence of AI on Sales Enablement</li><li>30:21 Future of Sales Enablement and Buyer Engagement</li></ul><p></p><p><b>Contact</b></p><p>Dinesh Ravindran: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/dineshravindran/" target="_blank">https://www.linkedin.com/in/dineshravindran/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest!</b> <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:34:1144 - The Future of Buyer Engagement: 5 Lessons Marketing and Sales Leaders Can't Ignorefull<![CDATA[43 - The AI Visibility Gap: 5 Lessons Every B2B Marketer Should Understand Now]]>This conversation with Jimi Gibson of Thrive Agency, explores the influence of performing on marketing, the shift in business visibility due to AI, the role of LinkedIn and YouTube in AI visibility, scaling and growth strategies for digital marketing agencies, the fundamental mindset shift in SEO, the impact of AI on business visibility, and the Business Visibility Index and AI misconceptions. The conversation covers the impact of business owner invisibility to AI, the importance of rethinking authority building, misconceptions about AI adoption, the psychology of the magic script framework, the role of curiosity in marketing, and the inspiration behind the books 'Chasing Carrots' and 'Uninvisible'.

Takeaways

  • The importance of personal branding in the AI era
  • The need for businesses to adapt to AI-driven visibility Invisibility to AI can significantly impact revenue
  • Quality and authenticity are key in authority building
  • Curiosity and connection are crucial in marketing

Chapters

  • 00:00 The Business Visibility Index and AI Misconceptions
  • 28:26 Rethinking Authority Building
  • 35:04 The Magic Script Framework
  • 40:19 Curiosity in Marketing
  • 45:20 Closing Thoughts and Contact Information

Contact

Jimi Gibson: https://www.linkedin.com/in/jimi-gibson/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>ab2cef27-c04f-4df2-8651-781dbd33be81Mon, 15 Jun 2026 19:58:30 GMT<p>This conversation with Jimi Gibson of Thrive Agency, explores the influence of performing on marketing, the shift in business visibility due to AI, the role of LinkedIn and YouTube in AI visibility, scaling and growth strategies for digital marketing agencies, the fundamental mindset shift in SEO, the impact of AI on business visibility, and the Business Visibility Index and AI misconceptions. The conversation covers the impact of business owner invisibility to AI, the importance of rethinking authority building, misconceptions about AI adoption, the psychology of the magic script framework, the role of curiosity in marketing, and the inspiration behind the books 'Chasing Carrots' and 'Uninvisible'. </p><p></p><p><b>Takeaways</b></p><ul><li>The importance of personal branding in the AI era</li><li>The need for businesses to adapt to AI-driven visibility Invisibility to AI can significantly impact revenue</li><li>Quality and authenticity are key in authority building</li><li>Curiosity and connection are crucial in marketing</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 The Business Visibility Index and AI Misconceptions</li><li>28:26 Rethinking Authority Building</li><li>35:04 The Magic Script Framework</li><li>40:19 Curiosity in Marketing</li><li>45:20 Closing Thoughts and Contact Information</li></ul><p></p><p><b>Contact</b></p><p>Jimi Gibson: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jimi-gibson/" target="_blank">https://www.linkedin.com/in/jimi-gibson/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest! </b><a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:47:0443 - The AI Visibility Gap: 5 Lessons Every B2B Marketer Should Understand Nowfull<![CDATA[42 - Smarter B2B Marketing Infrastructure: 6 Operational Shifts Driving Modern Growth]]>This conversation with Caroline Hodson of Woolf Hodson delves into the challenges of data infrastructure and the shift to life cycle marketing in B2B organizations. It explores the impact of Gen Z on marketing, the role of AI in personalization, the complexity of marketing technology, the ethics of personalization, and the preparation for the future of marketing ops teams.

Takeaways

  • Data Infrastructure
  • Personalization at Scale

Chapters

  • 00:00 The Challenge of Data Infrastructure
  • 07:08 The Role of AI in Personalization
  • 16:55 Ethics and Personalization
  • 32:27 Preparing for the Future of Marketing Ops

Connect

Caroline Hodson: https://www.linkedin.com/in/caroline-hodson-88425719/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest or suggest someone you want to see on the show! https://podcast.outwardmedia.com/podcast-guest-application

]]>f92a45f3-c91e-49f3-a87b-838c353bba81Mon, 01 Jun 2026 20:54:50 GMT<p>This conversation with Caroline Hodson of Woolf Hodson delves into the challenges of data infrastructure and the shift to life cycle marketing in B2B organizations. It explores the impact of Gen Z on marketing, the role of AI in personalization, the complexity of marketing technology, the ethics of personalization, and the preparation for the future of marketing ops teams.</p><p></p><p><b>Takeaways</b></p><ul><li>Data Infrastructure</li><li>Personalization at Scale</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 The Challenge of Data Infrastructure</li><li>07:08 The Role of AI in Personalization</li><li>16:55 Ethics and Personalization</li><li>32:27 Preparing for the Future of Marketing Ops</li></ul><p></p><p><b>Connect</b></p><p>Caroline Hodson: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/caroline-hodson-88425719/" target="_blank">https://www.linkedin.com/in/caroline-hodson-88425719/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p>Apply to be a guest or suggest someone you want to see on the show! <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:38:0742 - Smarter B2B Marketing Infrastructure: 6 Operational Shifts Driving Modern Growthfull<![CDATA[41 - The Most Essential Lever for B2B Growth: 5 Brand Trust Lessons for Modern Marketers]]>This conversation with Gal Borenstein delves into the core components of brand trust, emphasizing the significance of authenticity, transparency, internal alignment, and a strong digital footprint. It explores the impact of these components on brand trust and provides insights into how businesses can stand out in a crowded market by building and maintaining trust with their audience.

Takeaways

  • Authenticity
  • Transparency
  • Internal Alignment
  • Digital Footprint

Chapters

  • 00:00 The Importance of Authenticity and Transparency in Branding
  • 37:23 Standing Out in a Crowded Market with Brand Trust

Connect

Gal Borenstein: https://www.linkedin.com/in/galborensteinexecutiveprofile/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>68d10dee-6b0e-4b14-8508-81519fe535b0Tue, 26 May 2026 17:09:16 GMT<p>This conversation with <b>Gal Borenstein</b> delves into the core components of brand trust, emphasizing the significance of authenticity, transparency, internal alignment, and a strong digital footprint. It explores the impact of these components on brand trust and provides insights into how businesses can stand out in a crowded market by building and maintaining trust with their audience.</p><p></p><p><b>Takeaways</b></p><ul><li>Authenticity</li><li>Transparency</li><li>Internal Alignment</li><li>Digital Footprint</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 The Importance of Authenticity and Transparency in Branding</li><li>37:23 Standing Out in a Crowded Market with Brand Trust</li></ul><p></p><p><b>Connect</b></p><p>Gal Borenstein: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/galborensteinexecutiveprofile/" target="_blank">https://www.linkedin.com/in/galborensteinexecutiveprofile/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest!</b> <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:41:0341 - The Most Essential Lever for B2B Growth: 5 Brand Trust Lessons for Modern Marketersfull<![CDATA[40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now]]>This conversation with Aaron Dix of BettrData.io explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the impact of AI, the shift towards self-service, and the importance of metadata and data protection.

Takeaways

  • B2B data distribution is in need of modernization
  • AI and self-service are driving the shift in buyer behavior

Chapters

  • 00:00 Challenges in B2B Data Distribution
  • 08:55 Monetization and Data Leakage Concerns
  • 19:06 Metadata and Data Protection

Connect

Aaron Dix: https://www.linkedin.com/in/aaron-dix/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>1ce9389e-5202-4741-ac38-66ddc8894e88Mon, 18 May 2026 20:09:18 GMT<p>This conversation with Aaron Dix of <a rel="noopener noreferrer nofollow" href="http://BettrData.io" target="_blank">BettrData.io</a> explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the impact of AI, the shift towards self-service, and the importance of metadata and data protection.</p><p></p><p><b>Takeaways</b></p><ul><li>B2B data distribution is in need of modernization</li><li>AI and self-service are driving the shift in buyer behavior</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 Challenges in B2B Data Distribution</li><li>08:55 Monetization and Data Leakage Concerns</li><li>19:06 Metadata and Data Protection</li></ul><p></p><p><b>Connect</b></p><p>Aaron Dix: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/aaron-dix/" target="_blank">https://www.linkedin.com/in/aaron-dix/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest!</b> <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:28:0240 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Nowfull<![CDATA[39 - Better Signals, Better Outcomes: Advancing B2B Growth in a Fragmented Data Market]]>This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization, attribution and performance optimization, quality audience targeting, rethinking audience targeting, role of external data partners, common investment pitfalls, and agency evolution and AI adoption. The core principle of Growth Code is to provide a cleaner, more consistent signal for both buyers and sellers to succeed in the market.

Takeaways

  • Solving publisher challenges with platform simplicity and immediate ROI focus
  • Strategic data control and tactical vendor integration for publishers
  • Challenges with large deployments and impact of legal and privacy issues
  • AI tool adoption and productivity impact
  • Signal quality and strength for performance optimization
  • AI-driven optimization and first-party data signals for attribution
  • Objective-driven campaigns and custom audience creation for quality audience targeting
  • Simplified processes and increased performance and efficiency with external data partners
  • Avoiding ineffective publisher tools and misaligned measurement metrics
  • Agency evolution and strategic focus on value creation with AI adoption

Chapters

  • 00:00 Solving Publisher Challenges
  • 07:01 Agentic Tools and Productivity
  • 13:09 Attribution and Performance Optimization
  • 18:47 Rethinking Audience Targeting
  • 25:31 Role of External Data Partners
  • 31:26 Common Investment Pitfalls

Connect

Jonathon Shaevitz: https://www.linkedin.com/in/jonathonshaevitz/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>49a0ca38-ce1d-4025-97e5-16c9462326fcMon, 27 Apr 2026 03:02:30 GMT<p>This conversation with Jonathon Shaevitz covers topics such as solving publisher challenges, publisher data control, challenges with large deployments, agentic tools and productivity, signals and performance optimization, attribution and performance optimization, quality audience targeting, rethinking audience targeting, role of external data partners, common investment pitfalls, and agency evolution and AI adoption. The core principle of Growth Code is to provide a cleaner, more consistent signal for both buyers and sellers to succeed in the market.</p><p></p><p><b>Takeaways</b></p><ul><li>Solving publisher challenges with platform simplicity and immediate ROI focus</li><li>Strategic data control and tactical vendor integration for publishers</li><li>Challenges with large deployments and impact of legal and privacy issues</li><li>AI tool adoption and productivity impact</li><li>Signal quality and strength for performance optimization</li><li>AI-driven optimization and first-party data signals for attribution</li><li>Objective-driven campaigns and custom audience creation for quality audience targeting</li><li>Simplified processes and increased performance and efficiency with external data partners</li><li>Avoiding ineffective publisher tools and misaligned measurement metrics</li><li>Agency evolution and strategic focus on value creation with AI adoption</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 Solving Publisher Challenges</li><li>07:01 Agentic Tools and Productivity</li><li>13:09 Attribution and Performance Optimization</li><li>18:47 Rethinking Audience Targeting</li><li>25:31 Role of External Data Partners</li><li>31:26 Common Investment Pitfalls</li></ul><p></p><p><b>Connect</b></p><p>Jonathon Shaevitz: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jonathonshaevitz/" target="_blank">https://www.linkedin.com/in/jonathonshaevitz/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest!</b> <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:40:1939 - Better Signals, Better Outcomes: Advancing B2B Growth in a Fragmented Data Marketfull<![CDATA[38 - The Agentic Commerce Shift: Expert Insights SMBs Need to Know Now]]>This conversation with Adam Silva and Dr. A.J. Stalker from Adam Silva Consulting delves into the emergence of agentic commerce and its impact on small businesses, the future of SEO in an AI-driven environment, navigating the AI-driven marketing landscape, and the role of data quality in AI-driven environments. Key takeaways include the fundamental shift in business operations due to agentic commerce and the importance of high-quality data for effective AI performance.

Takeaways

  • Agentic commerce is a fundamental shift in how businesses operate
  • AI-driven environment requires high-quality data for effective performance

Chapters

  • 00:00 The Emergence of Agentic Commerce
  • 08:03 The Future of SEO in an AI-Driven Environment
  • 16:11 Navigating the AI-Driven Marketing Landscape
  • 23:03 The Role of Data Quality in AI-Driven Environments

Connect

Adam Silva: https://www.linkedin.com/in/adam-silva-agentic-commerce/

Dr. A.J. Stalker: https://www.linkedin.com/in/ajstalker/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>ab481e88-3149-44d7-bcc5-7ebce2f39eacMon, 13 Apr 2026 16:28:52 GMT<p>This conversation with Adam Silva and Dr. A.J. Stalker from Adam Silva Consulting delves into the emergence of agentic commerce and its impact on small businesses, the future of SEO in an AI-driven environment, navigating the AI-driven marketing landscape, and the role of data quality in AI-driven environments. Key takeaways include the fundamental shift in business operations due to agentic commerce and the importance of high-quality data for effective AI performance.</p><p></p><p><b>Takeaways</b></p><ul><li>Agentic commerce is a fundamental shift in how businesses operate</li><li>AI-driven environment requires high-quality data for effective performance</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 The Emergence of Agentic Commerce</li><li>08:03 The Future of SEO in an AI-Driven Environment</li><li>16:11 Navigating the AI-Driven Marketing Landscape</li><li>23:03 The Role of Data Quality in AI-Driven Environments</li></ul><p></p><p><b>Connect</b></p><p>Adam Silva: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/adam-silva-agentic-commerce/" target="_blank">https://www.linkedin.com/in/adam-silva-agentic-commerce/</a></p><p>Dr. A.J. Stalker: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/ajstalker/" target="_blank">https://www.linkedin.com/in/ajstalker/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p></p><p><b>Apply to be a guest!</b> <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:32:0438 - The Agentic Commerce Shift: Expert Insights SMBs Need to Know Nowfull<![CDATA[37 - The Harsh Reality of B2B Ad Fraud: 7 Truths with Dr. Augustine Fou]]>This conversation with Dr. Augustine Fou delves into the impact of fraud on various revenue models, the challenges faced by brands in digital marketing, and the need for a mindset shift in programmatic media buying. It emphasizes the importance of dispelling assumptions, measuring media quality, and taking proactive steps to address fraud. The industry's structural incentives and the burden of responsibility on advertisers are also highlighted.

Takeaways

  • Dispelling assumptions is crucial in understanding the impact of fraud on revenue models.
  • Measuring media quality and taking proactive steps to address fraud are essential for programmatic media buying.

Chapters

  • 00:00 Understanding Revenue Models and Fraud
  • 06:08 Branding Experience vs. Conversion
  • 11:35 Assumptions and Media Quality Assessment
  • 19:01 Assessing Media Quality and Audience Network
  • 26:36 Industry Incentives and Responsibility

Connect

Dr. Fou: https://www.linkedin.com/in/augustinefou/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>7e983204-d81c-4e19-8bf3-bc3808ff642eMon, 06 Apr 2026 15:43:09 GMT<p>This conversation with Dr. Augustine Fou delves into the impact of fraud on various revenue models, the challenges faced by brands in digital marketing, and the need for a mindset shift in programmatic media buying. It emphasizes the importance of dispelling assumptions, measuring media quality, and taking proactive steps to address fraud. The industry's structural incentives and the burden of responsibility on advertisers are also highlighted.</p><p></p><p>Takeaways</p><ul><li>Dispelling assumptions is crucial in understanding the impact of fraud on revenue models.</li><li>Measuring media quality and taking proactive steps to address fraud are essential for programmatic media buying.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Understanding Revenue Models and Fraud</li><li>06:08 Branding Experience vs. Conversion</li><li>11:35 Assumptions and Media Quality Assessment</li><li>19:01 Assessing Media Quality and Audience Network</li><li>26:36 Industry Incentives and Responsibility</li></ul><p></p><p><b>Connect</b></p><p>Dr. Fou: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/augustinefou/" target="_blank"><b>https://www.linkedin.com/in/augustinefou/</b></a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p>Apply to be a guest! <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:30:1937 - The Harsh Reality of B2B Ad Fraud: 7 Truths with Dr. Augustine Foufull<![CDATA[36 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignore]]>The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and the strategic shift in SEO and brand amplification. Incrementality in marketing and the rise of social media and business media networks are also explored.

Takeaways

  • Agentic lead gen is on the rise in B2B marketing
  • Incrementality is crucial for marketing success

Chapters

  • 00:00 The Shift in B2B Marketing
  • 07:20 The Role of AI in Advertising
  • 14:47 The Value of Agencies in B2B Marketing
  • 25:00 Strategic Shift in SEO and Brand Amplification

Connect

Simon Poulton: https://www.linkedin.com/in/smpoulton/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>275aa2aa-1ec0-43cd-85dd-f76ec3c310b2Sun, 22 Mar 2026 23:57:39 GMT<p>The conversation delves into the evolving landscape of B2B marketing, highlighting the shift towards agentic lead gen, the role of AI in advertising, the challenge of jargon in B2B marketing, the value of agencies, and the strategic shift in SEO and brand amplification. Incrementality in marketing and the rise of social media and business media networks are also explored.</p><p></p><p>Takeaways</p><ul><li>Agentic lead gen is on the rise in B2B marketing</li><li>Incrementality is crucial for marketing success</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Shift in B2B Marketing</li><li>07:20 The Role of AI in Advertising</li><li>14:47 The Value of Agencies in B2B Marketing</li><li>25:00 Strategic Shift in SEO and Brand Amplification</li></ul><p></p><p><b>Connect</b></p><p>Simon Poulton: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/smpoulton/" target="_blank">https://www.linkedin.com/in/smpoulton/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p>Apply to be a guest! <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:26:5536 - The New Rules of B2B Performance Marketing: 5 AI-Driven Shifts Marketers Can’t Ignorefull<![CDATA[35 - Be Human, Stay Accountable: 5 Marketing Strategies That Drive Real Business Impact]]>This conversation with Paul David, Founder & CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and prospects, expanding service offerings, the impact of AI on the business, AI adoption and industry impact, industry evolution and client relationships, future focus and capabilities, and a forward-looking question for marketing leaders. The discussion emphasizes the importance of a human-centric approach and client relationships, as well as the integration of data and technology in creative strategy.

Takeaways

  • Purpose-driven storytelling
  • Data-informed creativity

Connect

Paul David: https://www.linkedin.com/in/pauldavid-lh/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>005c479c-c965-4237-9d9a-3a5843b3c197Fri, 13 Mar 2026 16:50:12 GMT<p>This conversation with Paul David, Founder &amp; CEO of Literal Humans, delves into purpose-driven storytelling, data-informed creativity, challenging the status quo, attracting customers and prospects, expanding service offerings, the impact of AI on the business, AI adoption and industry impact, industry evolution and client relationships, future focus and capabilities, and a forward-looking question for marketing leaders. The discussion emphasizes the importance of a human-centric approach and client relationships, as well as the integration of data and technology in creative strategy.</p><p></p><p><b>Takeaways</b></p><ul><li>Purpose-driven storytelling</li><li>Data-informed creativity</li></ul><p></p><p><b>Connect</b></p><p>Paul David: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/pauldavid-lh/" target="_blank">https://www.linkedin.com/in/pauldavid-lh/</a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p>Apply to be a guest! <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:25:0535 - Be Human, Stay Accountable: 5 Marketing Strategies That Drive Real Business Impactfull<![CDATA[34 - Unlocking B2B Demand: 5 Key Insights]]>This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the strategic use of original research in marketing campaigns.

Takeaways

  • Thought leadership is critical
  • Buyer fatigue is a real risk
  • AI can enhance personalization and efficiency

Chapters

  • 00:00 Introduction and Thought Leadership Disconnect
  • 06:01 Buyer Fatigue and AI in Marketing
  • 12:05 AI Applications and Branding
  • 18:13 Intent Signals and Buyer Readiness
  • 25:08 Multi-Channel Attribution and Research Strategy
  • 29:57 Conclusion and Call to Action

Connect

]]>d594e8b2-dc39-4652-ad26-d73bdf2f4dcfTue, 10 Mar 2026 21:59:01 GMT<p>This conversation with Todd Lebo, CEO of Ascend2, covers the importance of thought leadership, the impact of buyer fatigue, and the role of AI in enhancing personalization and efficiency in marketing. It also delves into the challenges of multi-channel attribution, nurturing prospects, and the strategic use of original research in marketing campaigns.</p><p></p><p><b>Takeaways</b></p><ul><li>Thought leadership is critical</li><li>Buyer fatigue is a real risk</li><li>AI can enhance personalization and efficiency</li></ul><p></p><p><b>Chapters</b></p><ul><li>00:00 Introduction and Thought Leadership Disconnect</li><li>06:01 Buyer Fatigue and AI in Marketing</li><li>12:05 AI Applications and Branding</li><li>18:13 Intent Signals and Buyer Readiness</li><li>25:08 Multi-Channel Attribution and Research Strategy</li><li>29:57 Conclusion and Call to Action</li></ul><p></p><p><b>Connect</b></p><ul><li>Todd Lebo: <a rel="noopener noreferrer nofollow" href="mailto:Todd@Ascend2.com" target="_blank">Todd@Ascend2.com</a></li><li>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></li><li>Apply to be a guest! <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></li></ul>no00:31:3134 - Unlocking B2B Demand: 5 Key Insightsfull<![CDATA[33 - The Silent Conversion Killer: What Happens After the Click?]]>Episode Overview

What happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate?

In this episode of the B2B Influence Podcast, Paula Chiocchi sits down with guest Meeky Hwang, CEO and Founder of NDEVR.io, to explore how website performance, user experience, and technical reliability directly impact marketing results and revenue.

Meeky shares real-world examples of hidden conversion leaks—from forms that don’t render for users to slow-loading pages that drive visitors away—and explains why audience strategy and site performance must work together. She discusses practical ways businesses of all sizes can implement automated monitoring, website audits, stress testing, and performance optimization without enterprise-level budgets.

The conversation also covers the importance of managed hosting, load balancing, and scalable infrastructure during high-traffic campaigns like seasonal promotions and product launches. Plus, Meeky explains how AI and automation are transforming development workflows, improving efficiency, and supporting more intelligent customer journeys.

If you’re a CMO, digital marketer, or business leader looking to improve website conversions, prevent costly performance issues, and create a better user experience, this episode provides actionable insights to help turn your website into a scalable revenue platform.

Episode Focus

How to make your website a reliable conversion engine by pairing audience strategy with site performance, and how mid-market teams can adopt enterprise-level discipline without enterprise budgets.

Key Takeaways

  • Traffic doesn’t equal leads if conversion elements (forms/CTAs) break or don’t render for real users.
  • Always test like a real visitor (incognito / logged out) to catch issues internal teams miss.
  • Monitoring + automated checks can catch downtime and performance degradation before customers do.
  • Prevention is cheaper than repair, especially in security incidents or major performance failures.
  • Stress testing before high-volume campaigns reveals conversion leaks (forms, CTAs, routing, load failures).
  • Hosting matters: shared servers and throttling can quietly kill performance during traffic spikes.
  • Operational maturity scales: version control, release checks, and regular audits are doable at most budgets.
  • AI’s best role today: workflow efficiency + automated basic checks, with humans ensuring quality—especially for content.

Connect

Meeky Hwang: https://www.linkedin.com/in/meekyhwang/

Paula Chiocchi: https://www.linkedin.com/in/paula-chiocchi/

Apply to be a guest! https://podcast.outwardmedia.com/podcast-guest-application

]]>8d0fcda8-aa7f-44d2-b8ec-3a9fdd66815aMon, 09 Mar 2026 22:03:13 GMT<p><b>Episode Overview</b></p><p><b><i>What happens when you invest heavily in audience targeting—but your website fails to convert the traffic you generate?</i></b></p><p></p><p>In this episode of the <i>B2B Influence Podcast</i>, <b>Paula Chiocchi</b> sits down with guest <b>Meeky Hwang</b>, CEO and Founder of <a rel="noopener noreferrer nofollow" href="http://NDEVR.io" target="_blank"><b>NDEVR.io</b></a>, to explore how website performance, user experience, and technical reliability directly impact marketing results and revenue.</p><p></p><p>Meeky shares real-world examples of hidden conversion leaks—from forms that don’t render for users to slow-loading pages that drive visitors away—and explains why audience strategy and site performance must work together. She discusses practical ways businesses of all sizes can implement automated monitoring, website audits, stress testing, and performance optimization without enterprise-level budgets.</p><p></p><p>The conversation also covers the importance of managed hosting, load balancing, and scalable infrastructure during high-traffic campaigns like seasonal promotions and product launches. Plus, Meeky explains how AI and automation are transforming development workflows, improving efficiency, and supporting more intelligent customer journeys.</p><p></p><p>If you’re a CMO, digital marketer, or business leader looking to improve website conversions, prevent costly performance issues, and create a better user experience, this episode provides actionable insights to help turn your website into a scalable revenue platform.</p><p></p><p><b>Episode Focus</b></p><p>How to make your website a reliable conversion engine by pairing <b>audience strategy</b> with <b>site performance</b>, and how mid-market teams can adopt <b>enterprise-level discipline</b> without enterprise budgets.</p><p></p><p><b>Key Takeaways</b></p><ul><li><b>Traffic doesn’t equal leads</b> if conversion elements (forms/CTAs) break or don’t render for real users.</li><li><b>Always test like a real visitor</b> (incognito / logged out) to catch issues internal teams miss.</li><li><b>Monitoring + automated checks</b> can catch downtime and performance degradation before customers do.</li><li><b>Prevention is cheaper than repair</b>, especially in security incidents or major performance failures.</li><li><b>Stress testing</b> before high-volume campaigns reveals conversion leaks (forms, CTAs, routing, load failures).</li><li><b>Hosting matters</b>: shared servers and throttling can quietly kill performance during traffic spikes.</li><li><b>Operational maturity scales</b>: version control, release checks, and regular audits are doable at most budgets.</li><li><b>AI’s best role today</b>: workflow efficiency + automated basic checks, with humans ensuring quality—especially for content.<p></p></li></ul><p><b>Connect</b></p><p>Meeky Hwang: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/meekyhwang/" target="_blank"><b>https://www.linkedin.com/in/meekyhwang/</b></a></p><p>Paula Chiocchi: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paula-chiocchi/" target="_blank"><b>https://www.linkedin.com/in/paula-chiocchi/</b></a></p><p>Apply to be a guest! <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank"><b>https://podcast.outwardmedia.com/podcast-guest-application</b></a></p>no00:20:2433 - The Silent Conversion Killer: What Happens After the Click?full<![CDATA[2 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytelling]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of Neumarketingroup, Julie Neumark. Julie discusses key trends and innovations in B2B marketing, emphasizing audience engagement, content marketing, and AI's impact.

Julie highlights the importance of understanding the ideal customer profile (ICP) and personas, as well as the effectiveness of channels like LinkedIn and email. She explores the future of B2B marketing, focusing on personalization, storytelling, and content syndication partnerships, providing actionable insights for enhancing marketing strategies.

Learn more about Julie's work HERE.

Connect with Julie on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmc0364bbf-6f72-4761-9b56-0461e2973068Mon, 03 Mar 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of Neumarketingroup, Julie Neumark. Julie discusses key trends and innovations in B2B marketing, emphasizing audience engagement, content marketing, and AI's impact.</p><p>Julie highlights the importance of understanding the ideal customer profile (ICP) and personas, as well as the effectiveness of channels like LinkedIn and email. She explores the future of B2B marketing, focusing on personalization, storytelling, and content syndication partnerships, providing actionable insights for enhancing marketing strategies.</p><p>Learn more about Julie's work <a rel="noopener noreferrer nofollow" href="https://www.neumarketingroup.com/" target="_blank">HERE</a>.</p><p>Connect with Julie on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/julieneumark/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:15:082 - From Data to Dialogue: Transforming B2B Marketing with Personalization and Storytellingfull<![CDATA[1 - Unleashing the Power of Data: The Secret Weapon for B2B Innovators with Paula Chiocchi]]>In the inaugural episode of B2B Influence: Spotlight on Industry Game-Changers, Josh Elledge of UpMyInfluence speaks to the creator and host of the show, Paula Chiocchi. Paula is the CEO of Outward Media, Inc.

Paula outlines the podcast's aim to feature industry leaders and innovators, sharing insights on effective marketing strategies and emerging technologies. She also emphasizes the significance of data quality in marketing and invites listeners to nominate influential figures in the B2B marketing space to be guests on the show.

Learn more about Paula's work HERE.

Connect with Paula on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm90f78b0d-2b74-48ce-adfc-197ddd36fadcMon, 10 Feb 2025 20:00:00 GMT<p>In the inaugural episode of B2B Influence: Spotlight on Industry Game-Changers, Josh Elledge of UpMyInfluence speaks to the creator and host of the show, Paula Chiocchi. Paula is the CEO of <a href="https://www.linkedin.com/company/outward-media-inc./" rel="noopener noreferrer nofollow" target="_blank">Outward Media, Inc.</a> </p><p>Paula outlines the podcast's aim to feature industry leaders and innovators, sharing insights on effective marketing strategies and emerging technologies. She also emphasizes the significance of data quality in marketing and invites listeners to nominate influential figures in the B2B marketing space to be guests on the show. </p><p>Learn more about Paula's work <a href="https://outwardmedia.com/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>.</p><p>Connect with Paula on LinkedIn <a href="https://www.linkedin.com/in/paula-chiocchi/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.outwardmedia.com/podcast-guest-application" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p>no00:11:411 - Unleashing the Power of Data: The Secret Weapon for B2B Innovators with Paula Chiocchifull<![CDATA[7 - Content is King: Why Investing in Video Can Elevate Your Brand]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of Vallo Media, Anthony Chiaravallo. Anthony highlights the importance of an omnichannel approach, audience engagement, and personalized outreach.

Anthony emphasizes building a resonant brand and innovative tactics like personalized gift-based outreach. He addresses challenges like bot traffic and the need for continuous optimization in digital advertising. The episode also explores leveraging intent data, custom scripts for ad control, and the potential of video content creation and AI integration in marketing strategies.

Learn more about Anthony's work HERE.

Connect with Anthony on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm41d76e77-4c1c-4f90-8bba-38e232a7a921Mon, 07 Apr 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of Vallo Media, Anthony Chiaravallo. Anthony highlights the importance of an omnichannel approach, audience engagement, and personalized outreach.</p><p>Anthony emphasizes building a resonant brand and innovative tactics like personalized gift-based outreach. He addresses challenges like bot traffic and the need for continuous optimization in digital advertising. The episode also explores leveraging intent data, custom scripts for ad control, and the potential of video content creation and AI integration in marketing strategies.</p><p>Learn more about Anthony's work <a rel="noopener noreferrer nofollow" href="https://www.vallomedia.com/" target="_blank">HERE</a>.</p><p>Connect with Anthony on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/anthonychiaravallo/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:017 - Content is King: Why Investing in Video Can Elevate Your Brandfull<![CDATA[10 - Building Bridges, Not Barriers: The Importance of Relationship-Building in Telemarketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, CEO, and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard explores the crucial role of call centers in the marketing-to-sales pipeline, emphasizing the importance of human connection and empathy in telemarketing.

Richard discusses balancing inbound and outbound calls, the significance of soft skills, and the operational challenges of converting leads. He advocates for quality interactions over quantity, effective follow-up, and maintaining realistic expectations. Richard underscores the enduring value of personal connections in customer service and telemarketing.

Learn more about Richard's work HERE.

Connect with Richard on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmb5398aaa-3d36-47d7-822a-d618226da037Mon, 28 Apr 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, CEO, and Bilingual Telemarketing Trainer of Costa Rica's Call Center, Richard Blank. Richard explores the crucial role of call centers in the marketing-to-sales pipeline, emphasizing the importance of human connection and empathy in telemarketing.</p><p>Richard discusses balancing inbound and outbound calls, the significance of soft skills, and the operational challenges of converting leads. He advocates for quality interactions over quantity, effective follow-up, and maintaining realistic expectations. Richard underscores the enduring value of personal connections in customer service and telemarketing.</p><p>Learn more about Richard's work <a rel="noopener noreferrer nofollow" href="https://costaricascallcenter.com/en/costa-ricas-call-center-2/" target="_blank">HERE</a>.</p><p>Connect with Richard on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/costaricascallcenter/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:25:3810 - Building Bridges, Not Barriers: The Importance of Relationship-Building in Telemarketingfull<![CDATA[21 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africa]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Fernhill Digital Consulting, Datari Ladejo. Datari discusses the importance of authentic storytelling rooted in African culture, the need for hyper-localized campaigns, and the continent’s rapid digital transformation.

She highlights the rise of mobile-first content, influencer marketing, and the value of partnering with local experts to navigate Africa’s diverse markets. She offers practical insights for brands seeking to build trust and effectively engage B2B audiences across Africa, especially in West Africa.

Learn more about Datari's work HERE.

Connect with Datari on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm933b0273-4b01-4277-ab7a-a18ec4293f1cMon, 04 Aug 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Fernhill Digital Consulting, Datari Ladejo. Datari discusses the importance of authentic storytelling rooted in African culture, the need for hyper-localized campaigns, and the continent’s rapid digital transformation.</p><p>She highlights the rise of mobile-first content, influencer marketing, and the value of partnering with local experts to navigate Africa’s diverse markets. She offers practical insights for brands seeking to build trust and effectively engage B2B audiences across Africa, especially in West Africa.</p><p>Learn more about Datari's work <a rel="noopener noreferrer nofollow" href="https://fernhilldigital.com/" target="_blank">HERE</a>.</p><p>Connect with Datari on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/datari-l-b88176313/?utm_source=share&amp;utm_campaign=share_via&amp;utm_content=profile&amp;utm_medium=ios_app" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:3821 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africafull<![CDATA[16 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative impact of integrated HubSpot architecture and marketing automation on B2B companies. Key topics include the shift in inbound marketing and revenue operations (RevOps), the importance of data-driven strategies, and the evolving marketing landscape influenced by AI. John highlights how consolidating tech stacks and understanding target audiences can drive revenue growth, improve efficiency, and foster collaboration between marketing and sales teams.

Learn more about John's work HERE.

Connect with John on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fme4282e1e-c922-4ce1-b4d7-a34efdcb3d29Mon, 30 Jun 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Director of HubSpot Strategy at SmartBug Media, John Suarez. John discusses the transformative impact of integrated HubSpot architecture and marketing automation on B2B companies. Key topics include the shift in inbound marketing and revenue operations (RevOps), the importance of data-driven strategies, and the evolving marketing landscape influenced by AI. John highlights how consolidating tech stacks and understanding target audiences can drive revenue growth, improve efficiency, and foster collaboration between marketing and sales teams.</p><p>Learn more about John's work <a rel="noopener noreferrer nofollow" href="https://www.smartbugmedia.com/" target="_blank">HERE</a>.</p><p>Connect with John on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/johnjsuarez/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:3216 - Mastering B2B Growth: How HubSpot Can Revolutionize Your Marketingfull<![CDATA[17 - Beyond Impressions: How to Convert Marketing Efforts into Real Sales]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales for small and mid-sized businesses. Debra emphasizes moving beyond superficial KPIs to focus on smarter targeting, message optimization, and campaign accountability.

She highlights the importance of understanding customers and ensuring that marketing efforts effectively drive sales. Debra also shares insights on continuous evaluation, the role of sales in marketing success, and the need for transparency and a holistic approach.

Learn more about Debra's work HERE.

Connect with Debra on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmc1fa7b66-7611-4950-84b0-05b812ec9036Mon, 07 Jul 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Hexagon Media, Debra Bowers. Debra discusses the crucial alignment of marketing and sales for small and mid-sized businesses. Debra emphasizes moving beyond superficial KPIs to focus on smarter targeting, message optimization, and campaign accountability.</p><p>She highlights the importance of understanding customers and ensuring that marketing efforts effectively drive sales. Debra also shares insights on continuous evaluation, the role of sales in marketing success, and the need for transparency and a holistic approach.</p><p>Learn more about Debra's work <a rel="noopener noreferrer nofollow" href="https://hexagonmedia.net/" target="_blank">HERE</a>.</p><p>Connect with Debra on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/debra-bowers/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:25:4617 - Beyond Impressions: How to Convert Marketing Efforts into Real Salesfull<![CDATA[27 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signals can replace guesswork with measurable growth.

Reed shares insights on adapting to shifts in digital strategy, the rise of AI and short-form video, and the importance of clean data and simplified funnels. He highlights actionable tactics for audience segmentation, conversion rate optimization, and leveraging AI—emphasizing the need for both technology and critical thinking to drive scalable B2B revenue.

Learn more about Reed's work HERE.

Connect with Reed on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmab4fe664-5c83-4e73-8a4b-16987a355883Mon, 15 Sep 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner and Chief Growth Officer at MarketSurge, Reed Hansen. Reed explores how data-backed targeting, funnel optimization, and behavioral intent signals can replace guesswork with measurable growth.</p><p>Reed shares insights on adapting to shifts in digital strategy, the rise of AI and short-form video, and the importance of clean data and simplified funnels. He highlights actionable tactics for audience segmentation, conversion rate optimization, and leveraging AI—emphasizing the need for both technology and critical thinking to drive scalable B2B revenue.</p><p>Learn more about Reed's work <a rel="noopener noreferrer nofollow" href="https://marketsurge.io/" target="_blank">HERE</a>.</p><p>Connect with Reed on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/reedhansen/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:24:5927 - Short-Form Video and AI: The Dynamic Duo Revolutionizing B2B Marketingfull<![CDATA[28 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategies]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evolving business models are transforming the industry.

She emphasizes the importance of revisiting business models before updating marketing strategies and shares practical advice for both large enterprises and small businesses on staying relevant, leveraging digital experiences, and balancing AI with human connection to drive sustainable growth.

Learn more about Oksana's work HERE.

Connect with Oksana on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm22781c82-409e-4580-b050-d1689689bff9Mon, 22 Sep 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at OM Strategic Forecasting, Oksana Matviichuk. Oksana discusses how AI, generational shifts—especially millennials as buyers—and evolving business models are transforming the industry.</p><p>She emphasizes the importance of revisiting business models before updating marketing strategies and shares practical advice for both large enterprises and small businesses on staying relevant, leveraging digital experiences, and balancing AI with human connection to drive sustainable growth.</p><p>Learn more about Oksana's work <a rel="noopener noreferrer nofollow" href="https://www.omstrategicforecasting.com/" target="_blank">HERE</a>.</p><p>Connect with Oksana on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/oksanamatviichuk/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:33:4828 - Rethink, Revise, and Revolutionize: Transforming B2B Marketing Strategiesfull<![CDATA[6 - The Analytics Advantage: How to Outsmart Ad Fraudsters with FouAnalytics' Dr. Augustine Fou]]>In this episode ofB2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA.

He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending.

Learn more about Augustine's work HERE.

Connect with Augustine on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmce4026b9-4a5a-4c6e-8675-12f1b081fcaaMon, 31 Mar 2025 20:00:00 GMT<p>In this episode ofB2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Independent Ad Fraud Researcher of FouAnalytics, Dr. Augustine Fou. Augustine explains the mechanisms of ad fraud, such as bot traffic and fake websites, and its impact on revenue models like CPM, CPC, CPL, and CPA. </p><p>He emphasizes the importance of advanced analytics and vigilance to detect and prevent fraud. The discussion includes case studies, like Uber's discovery of organic app installs, and highlights the need for robust analytics to ensure effective ad spending.</p><p>Learn more about Augustine's work <a href="https://fouanalytics.com/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>.</p><p>Connect with Augustine on LinkedIn <a href="https://www.linkedin.com/in/augustinefou/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.outwardmedia.com/podcast-guest-application" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p>no00:26:406 - The Analytics Advantage: How to Outsmart Ad Fraudsters with FouAnalytics' Dr. Augustine Foufull<![CDATA[24 - Tailoring Your Message: How to Speak to Different Customer Segments in B2B]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and BambooHR.

He discusses integrating brand and performance marketing, the importance of authentic leadership, and using data-driven brand assessments.

Learn more about Jed's work HERE.

Connect with Jed on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fme3f5f37a-ca0c-4049-ae52-0a1be3233ed3Thu, 21 Aug 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Brand Strategist at Backstory Branding, Jed Morley. Jed introduces the Backstory Brand Wheel framework and shares insights from working with companies like Lucid Software and BambooHR.</p><p>He discusses integrating brand and performance marketing, the importance of authentic leadership, and using data-driven brand assessments.</p><p>Learn more about Jed's work <a rel="noopener noreferrer nofollow" href="https://www.backstorybranding.com/" target="_blank">HERE</a>.</p><p>Connect with Jed on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jedmorley/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:22:5724 - Tailoring Your Message: How to Speak to Different Customer Segments in B2Bfull<![CDATA[9 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugent]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP, Data & Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing.

He discusses the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels, and the impact of new technologies on campaign strategies. Dave highlights Fusion92's client-centric approach and invites industry collaboration to leverage data creatively for marketing success.

Learn more about Dave's work HERE.

Connect with Dave on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm2fa739da-beff-4818-a281-de6f67692140Mon, 21 Apr 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP, Data &amp; Analytics of Fusion92, Dave Nugent. Dave explores the crucial role of data in modern B2B marketing. </p><p>He discusses the integration of B2B and consumer data for deeper insights, the use of identity graphs to target business executives through consumer channels, and the impact of new technologies on campaign strategies. Dave highlights Fusion92's client-centric approach and invites industry collaboration to leverage data creatively for marketing success.</p><p>Learn more about Dave's work <a href="https://www.fusion92.com/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>.</p><p>Connect with Dave on LinkedIn <a href="https://www.linkedin.com/in/dave-nugent-15b7b2/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.outwardmedia.com/podcast-guest-application" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p>no00:24:219 - How Can Data Transform B2B Marketing Strategies for Better ROI? with Fusion92's Dave Nugentfull<![CDATA[4 - Direct Mail and Digital: The Dynamic Duo of Modern Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the VP, Corporate Sales and Marketing at Modern Postcard, Keith Goodman. Keith focuses on the evolving role of direct mail in supporting digital channels such as email, programmatic advertising, and social media.

Keith highlights the importance of a multi-channel approach, the challenges of attribution, and the need for collaboration among marketing teams. They also explore the impact of hybrid work environments on audience targeting and emphasize understanding customer needs to enhance targeting and conversion rates.

Learn more about Keith's work HERE.

Connect with Keith on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmef2843d4-10e5-41a8-9726-e0bf4ff5b554Mon, 17 Mar 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the VP, Corporate Sales and Marketing at Modern Postcard, Keith Goodman. Keith focuses on the evolving role of direct mail in supporting digital channels such as email, programmatic advertising, and social media.</p><p>Keith highlights the importance of a multi-channel approach, the challenges of attribution, and the need for collaboration among marketing teams. They also explore the impact of hybrid work environments on audience targeting and emphasize understanding customer needs to enhance targeting and conversion rates.</p><p>Learn more about Keith's work <a rel="noopener noreferrer nofollow" href="https://www.modernpostcard.com/" target="_blank">HERE</a>.</p><p>Connect with Keith on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kgoodman/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:21:194 - Direct Mail and Digital: The Dynamic Duo of Modern Marketingfull<![CDATA[32 - Proof Over Persuasion: How Nikos Lemanis Turns Marketing into a Growth Engine]]>B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi

Guest: Nikos Lemanis, Senior Marketing Strategist at Luxid (global B2B/B2C agency)

 Topic: Turning complex marketing into practical growth—why “proof over persuasion” wins, how AI is reshaping discovery, and the human side of martech transformation.

Episode Summary

 Paula sits down with Luxid’s Nikos Lemanis to unpack why many “marketing problems” are actually misdiagnosed symptoms (think: conversion issues masking lead-quality issues). They explore how AI is changing buyer discovery, why younger buying committees expect frictionless, proof-driven experiences, and how long-term client–agency partnerships make room for smart experimentation. Nikos also shares a candid take on martech: most failures aren’t about the tech—they’re cultural and incentive misalignments.

Big Takeaways

  • Diagnose before you prescribe. Don’t fix nurture when the core issue is lead quality, scoring, or qualification.
  • AI has leveled the playing field—for buyers. Discovery is shifting to LLMs/agents; funnels are non-linear and opaque.
  • Proof > persuasion. Consistency, evidence, and real outcomes beat clever claims—especially for Millennial/Gen Z decision makers.
  • Measure how LLMs “see” your brand. Audit generative answers over time; ship content that earns authoritative recommendations.
  • Partnerships thrive on flexibility. Build in a budgeted % for experimentation; learn fast, course-correct, keep results flowing.
  • Martech failures are human, not technical. Align incentives (quality over volume), build trust/transparency, and phase change with training.
  • Consolidate with intent. Avoid Franken-stacks; decide on best-of-breed vs. platform lock-in with org reality in mind.
  • Alignment beats spend. The insights you need often already exist—get sales, marketing, IT (and even HR) in the same room.


Timestamps

  • 00:00 – Welcome & intro
  • 01:00 – Symptom vs. root cause: “conversion problem” or “lead quality problem?”
  • 04:50 – How AI changes discovery and the vendor-controlled funnel
  • 07:45 – Millennials/Gen Z now dominate buying committees—what that means
  • 10:50 – From persuasion to proof-based marketing
  • 13:50 – Long-term partnerships, trust, and making space for experimentation
  • 18:30 – The under-discussed truth about martech failure (it’s cultural)
  • 22:35 – Incentives: volume targets vs. quality outcomes
  • 24:30 – Consolidation vs. best-of-breed stacks done right
  • 25:35 – Fast insight without six-figure timelines
  • 26:34 – How to reach Nikos


Practical Next Steps (from Nikos’ playbook)

  • Run a root-cause diagnosis before spending on rebrands/web/CRM.
  • Audit LLM perception of your brand monthly; track movement after major content releases.
  • Shift KPIs from lead volume to lead quality; align comp/targets accordingly.
  • Ring-fence 10–20% experiment budget in campaigns; document learnings.
  • Plan martech changes in phases with training & transparency (avoid black-box distrust).


Connect with Nikos

 LinkedIn: https://www.linkedin.com/in/nikoslemanis/

 Email: 

]]>https://b2b-influence.captivate.fm144bbf1d-6bd9-4f1a-a34b-5aef54c2f59aWed, 12 Nov 2025 00:30:00 GMT<p>B2B Influence: Spotlight on Industry Game-Changers — hosted by Paula Chiocchi</p><p><b>Guest:</b> <b>Nikos Lemanis</b>, Senior Marketing Strategist at <b>Luxid</b> (global B2B/B2C agency)</p><p> <b>Topic:</b> Turning complex marketing into practical growth—why “proof over persuasion” wins, how AI is reshaping discovery, and the human side of martech transformation.</p><p><b>Episode Summary</b></p><p> Paula sits down with Luxid’s Nikos Lemanis to unpack why many “marketing problems” are actually misdiagnosed symptoms (think: conversion issues masking lead-quality issues). They explore how AI is changing buyer discovery, why younger buying committees expect frictionless, proof-driven experiences, and how long-term client–agency partnerships make room for smart experimentation. Nikos also shares a candid take on martech: most failures aren’t about the tech—they’re cultural and incentive misalignments.</p><p><b>Big Takeaways</b></p><ul><li><b>Diagnose before you prescribe.</b> Don’t fix nurture when the core issue is lead quality, scoring, or qualification.</li><li><b>AI has leveled the playing field—for buyers.</b> Discovery is shifting to LLMs/agents; funnels are non-linear and opaque.</li><li><b>Proof &gt; persuasion.</b> Consistency, evidence, and real outcomes beat clever claims—especially for Millennial/Gen Z decision makers.</li><li><b>Measure how LLMs “see” your brand.</b> Audit generative answers over time; ship content that earns authoritative recommendations.</li><li><b>Partnerships thrive on flexibility.</b> Build in a budgeted % for experimentation; learn fast, course-correct, keep results flowing.</li><li><b>Martech failures are human, not technical.</b> Align incentives (quality over volume), build trust/transparency, and phase change with training.</li><li><b>Consolidate with intent.</b> Avoid Franken-stacks; decide on best-of-breed vs. platform lock-in with org reality in mind.</li><li><b>Alignment beats spend.</b> The insights you need often already exist—get sales, marketing, IT (and even HR) in the same room.</li></ul><p><br /></p><p><b>Timestamps</b></p><ul><li>00:00 – Welcome &amp; intro</li><li>01:00 – Symptom vs. root cause: “conversion problem” or “lead quality problem?”</li><li>04:50 – How AI changes discovery and the vendor-controlled funnel</li><li>07:45 – Millennials/Gen Z now dominate buying committees—what that means</li><li>10:50 – From persuasion to <b>proof-based marketing</b></li><li>13:50 – Long-term partnerships, trust, and making space for experimentation</li><li>18:30 – The under-discussed truth about martech failure (it’s cultural)</li><li>22:35 – Incentives: volume targets vs. quality outcomes</li><li>24:30 – Consolidation vs. best-of-breed stacks done right</li><li>25:35 – Fast insight without six-figure timelines</li><li>26:34 – How to reach Nikos</li></ul><p><br /></p><p><b>Practical Next Steps (from Nikos’ playbook)</b></p><ul><li>Run a <b>root-cause diagnosis</b> before spending on rebrands/web/CRM.</li><li><b>Audit LLM perception</b> of your brand monthly; track movement after major content releases.</li><li>Shift KPIs from <b>lead volume to lead quality</b>; align comp/targets accordingly.</li><li>Ring-fence <b>10–20% experiment budget</b> in campaigns; document learnings.</li><li>Plan martech changes in <b>phases</b> with training &amp; transparency (avoid black-box distrust).</li></ul><p><br /></p><p><b>Connect with Nikos</b></p><p> LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/nikoslemanis/" target="_blank">https://www.linkedin.com/in/nikoslemanis/</a></p><p> Email: </p>no00:27:4032 - Proof Over Persuasion: How Nikos Lemanis Turns Marketing into a Growth Enginefull<![CDATA[18 - PR Power Play: Transforming Tech Narratives into Sales Success]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion, and sales enablement.

She discusses the importance of strategic messaging, brand positioning, and aligning sales and marketing teams. She also explores the integration of AI in PR, effective stakeholder communication during transitions, and the necessity for companies to adapt their strategies to remain competitive in a changing landscape.

Learn more about Kathleen's work HERE.

Connect with Kathleen on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmdf61a8b2-9954-4451-b465-1dbd049b0c77Mon, 14 Jul 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Red Fan Communications, Kathleen Lucente. Kathleen shares her expertise on the evolving role of PR in the B2B tech sector, emphasizing its impact on pipeline generation, lead conversion, and sales enablement.</p><p>She discusses the importance of strategic messaging, brand positioning, and aligning sales and marketing teams. She also explores the integration of AI in PR, effective stakeholder communication during transitions, and the necessity for companies to adapt their strategies to remain competitive in a changing landscape.</p><p>Learn more about Kathleen's work <a rel="noopener noreferrer nofollow" href="https://redfancommunications.com/" target="_blank">HERE</a>.</p><p>Connect with Kathleen on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kathleenlucente/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:22:2618 - PR Power Play: Transforming Tech Narratives into Sales Successfull<![CDATA[20 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personality]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of VDS Digital Agency, Ginny Delaitre. Ginny discusses the importance of data-driven, omnichannel marketing strategies, maintaining brand consistency—especially when using AI tools—and educating clients on realistic marketing expectations.

Ginny shares insights on scaling campaigns, the need for user-centric content, and the value of integrating social, email, and LinkedIn outreach. Looking ahead to 2027, Ginny predicts that brands blending AI with authentic human connection and user-first experiences will stand out in B2B marketing.

Learn more about Ginny's work HERE.

Connect with Ginny on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmd05824ff-d732-4914-bf1d-85f82b3c0405Mon, 28 Jul 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO of VDS Digital Agency, Ginny Delaitre. Ginny discusses the importance of data-driven, omnichannel marketing strategies, maintaining brand consistency—especially when using AI tools—and educating clients on realistic marketing expectations.</p><p>Ginny shares insights on scaling campaigns, the need for user-centric content, and the value of integrating social, email, and LinkedIn outreach. Looking ahead to 2027, Ginny predicts that brands blending AI with authentic human connection and user-first experiences will stand out in B2B marketing.</p><p>Learn more about Ginny's work <a rel="noopener noreferrer nofollow" href="https://vdsdigitalagency.com/" target="_blank">HERE</a>.</p><p>Connect with Ginny on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/virginiedelaitre/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:3920 - Navigating the Digital Marketing Maze: Tools, Trends, and the Importance of Brand Personalityfull<![CDATA[25 - Earned Media Mastery: Strategies for B2B Companies to Stand Out]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. Danielle emphasizes the importance of authentic thought leadership, strategic media positioning, and CEO involvement in content creation.

She shares insights on shifting from traditional ad spend to content-driven strategies, aligning PR with revenue goals, and adapting to the evolving landscape where AI shapes search and discovery. Danielle highlights actionable steps for B2B brands to stay relevant and measurable in an AI-influenced future.

Learn more about Danielle's work HERE.

Connect with Danielle on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm59b50fff-96e4-4768-bdf7-6d2d29f45744Mon, 01 Sep 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Society22, Danielle Sabrina. Danielle discusses the impact of AI and large language models on brand visibility and B2B marketing. Danielle emphasizes the importance of authentic thought leadership, strategic media positioning, and CEO involvement in content creation.</p><p>She shares insights on shifting from traditional ad spend to content-driven strategies, aligning PR with revenue goals, and adapting to the evolving landscape where AI shapes search and discovery. Danielle highlights actionable steps for B2B brands to stay relevant and measurable in an AI-influenced future.</p><p>Learn more about Danielle's work <a rel="noopener noreferrer nofollow" href="https://www.society22pr.com/" target="_blank">HERE</a>.</p><p>Connect with Danielle on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/daniellesabrina/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:21:4025 - Earned Media Mastery: Strategies for B2B Companies to Stand Outfull<![CDATA[8 - Building Relationships: The Key to Successful B2B Marketing Campaigns]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors.

Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of "ultra personalization" and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement.

Learn more about Kneko's work HERE.

Connect with Kneko on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm8cc6b8d2-6de1-4e52-a254-03f7514d73d3Mon, 14 Apr 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder, CEO, and Chief Innovator of Change3, Kneko Burney Miller. Kneko explores the evolving landscape of B2B marketing in the high-tech and telecom sectors.</p><p>Kneko emphasizes the importance of quality leads over volume, effective measurement of campaign success, and the challenges posed by digital platforms and programmatic advertising. She also discusses the future trend of "ultra personalization" and the role of AI tools in enhancing marketing efforts, advocating for a strategic, data-driven approach to audience engagement.</p><p>Learn more about Kneko's work <a rel="noopener noreferrer nofollow" href="https://change3e.com/" target="_blank">HERE</a>.</p><p>Connect with Kneko on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kneko/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:308 - Building Relationships: The Key to Successful B2B Marketing Campaignsfull<![CDATA[29 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns.

Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing.

Learn more about Tedd's work HERE.

Connect with Tedd on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm3d88c9d0-0fad-4b96-bdda-d5de6feb98b6Mon, 29 Sep 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the EVP of Strategic Services at sg360°, Tedd Aurelius. Tedd discusses the renewed power of direct mail marketing, emphasizing the blend of data-driven insights and creative storytelling to create emotionally resonant campaigns.</p><p>Tedd explains how understanding audiences beyond demographics—considering lifestyle and psychological traits—drives engagement and ROI, especially in B2B contexts. The conversation also covers generational differences, multi-channel strategies, and the importance of authentic human connection in marketing.</p><p>Learn more about Tedd's work <a rel="noopener noreferrer nofollow" href="https://sg360.com/" target="_blank">HERE</a>.</p><p>Connect with Tedd on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/teddaurelius/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:21:1729 - Connecting with Audiences: The Emotional Resonance of Direct Mail Marketingfull<![CDATA[23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the challenges of measuring marketing ROI, the shift from traditional to digital marketing, and the importance of understanding the customer journey. Stuart emphasizes the need for cohesive strategies, regular audits, and tailored marketing leadership.

Learn more about Stuart's work HERE.

Connect with Stuart on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmbda96a98-bf7b-403a-89fd-df1aaa9c7621Mon, 18 Aug 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the challenges of measuring marketing ROI, the shift from traditional to digital marketing, and the importance of understanding the customer journey. Stuart emphasizes the need for cohesive strategies, regular audits, and tailored marketing leadership.</p><p>Learn more about Stuart's work <a rel="noopener noreferrer nofollow" href="https://www.lawfirm-cmo.com/" target="_blank">HERE</a>.</p><p>Connect with Stuart on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/law-firm-fractional-cmos/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:26:0223 - How to Avoid Wasted Marketing Spend: Insights for Law Firmsfull<![CDATA[26 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyer]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital marketing, and drive measurable business outcomes.

Katie shares insights on experiential marketing, post-pandemic trends, and the importance of data-driven ROI. She also covers best practices for event planning, audience targeting, and leveraging digital content before and after events to maximize engagement and long-term impact.

Learn more about Katie's work HERE.

Connect with Katie on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm03532414-1588-4ea9-bcb3-76669f945fdfMon, 08 Sep 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO and Director of Events at MoonLab Productions, Katie Meyer. Katie discusses how events now span the entire sales funnel, integrate with digital marketing, and drive measurable business outcomes. </p><p>Katie shares insights on experiential marketing, post-pandemic trends, and the importance of data-driven ROI. She also covers best practices for event planning, audience targeting, and leveraging digital content before and after events to maximize engagement and long-term impact.</p><p>Learn more about Katie's work <a href="https://www.moonlabproductions.com/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>.</p><p>Connect with Katie on LinkedIn <a href="https://www.linkedin.com/in/katlainmeyer/" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p><p>Think you'd be a great guest on the show? Apply <a href="https://podcast.outwardmedia.com/podcast-guest-application" rel="noopener noreferrer nofollow" target="_blank">HERE</a>. </p>no00:20:2426 - From FOMO to ROI: The Event Revolution in B2B Marketing with MoonLab Productions' Katie Meyerfull<![CDATA[22 - Unlocking Emotional Intelligence: The Future of B2B Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science & Marketing, Marc Fernandez. Marc explains how Neurologyca uses emotion AI to analyze real-time emotional and cognitive responses to marketing content via everyday devices. He discusses how this technology helps brands optimize content, segment audiences by emotional profiles, and adapt campaigns dynamically, leading to improved engagement and ROI.

Marc shares real-world examples and insights on the future of emotion AI in B2B marketing, emphasizing its role in making marketing more adaptive, authentic, and effective.

Learn more about Marc's work HERE.

Connect with Marc on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmb05e582e-3bb8-4791-ba17-f02ceac98bacMon, 11 Aug 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Strategy Officer at Neurologyca Science &amp; Marketing, Marc Fernandez. Marc explains how Neurologyca uses emotion AI to analyze real-time emotional and cognitive responses to marketing content via everyday devices. He discusses how this technology helps brands optimize content, segment audiences by emotional profiles, and adapt campaigns dynamically, leading to improved engagement and ROI.</p><p>Marc shares real-world examples and insights on the future of emotion AI in B2B marketing, emphasizing its role in making marketing more adaptive, authentic, and effective.</p><p>Learn more about Marc's work <a rel="noopener noreferrer nofollow" href="https://www.neurologyca.com/" target="_blank">HERE</a>.</p><p>Connect with Marc on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/emarcf/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:21:4322 - Unlocking Emotional Intelligence: The Future of B2B Marketingfull<![CDATA[14 - Building Backlinks on a Budget: Creative Solutions for Small Businesses]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of SEO Optimizers, Brandon Leibowitz. Brandon discusses the importance of budget considerations, remarketing for small businesses, and building backlinks for SEO.

Brandon emphasizes the need for continuous optimization and leveraging audience data for effective campaigns. He also explores the role of Google Ads, the impact of AI on SEO, and the significance of an omnichannel marketing approach.

Learn more about Brandon's work HERE.

Connect with Brandon on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmbf02e544-dba3-4f61-9de3-9c8705645f38Mon, 16 Jun 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Owner of SEO Optimizers, Brandon Leibowitz. Brandon discusses the importance of budget considerations, remarketing for small businesses, and building backlinks for SEO.</p><p>Brandon emphasizes the need for continuous optimization and leveraging audience data for effective campaigns. He also explores the role of Google Ads, the impact of AI on SEO, and the significance of an omnichannel marketing approach.</p><p>Learn more about Brandon's work <a rel="noopener noreferrer nofollow" href="https://seooptimizers.com/" target="_blank">HERE</a>.</p><p>Connect with Brandon on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/brandonleibowitz/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:21:3114 - Building Backlinks on a Budget: Creative Solutions for Small Businessesfull<![CDATA[3 - Targeting High-Intent Decision-Makers: The Future of Programmatic Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Commercial Officer of Programmatic B2B, Chris DeMartine. Chris discusses significant industry shifts, including increased transparency in marketing campaigns and better integration between sales and marketing teams.

Chris emphasizes the importance of account-level reporting, allowing clients to see which companies engage with their campaigns. He also explores the challenges and opportunities presented by emerging technologies, data-driven approaches, and the strategic use of contextual AI to enhance audience targeting and campaign efficiency.

Learn more about Chris's work HERE.

Connect with Chris on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm64f132e2-be18-46a5-afc8-e02b3b8c0e37Mon, 10 Mar 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Chief Commercial Officer of Programmatic B2B, Chris DeMartine. Chris discusses significant industry shifts, including increased transparency in marketing campaigns and better integration between sales and marketing teams.</p><p>Chris emphasizes the importance of account-level reporting, allowing clients to see which companies engage with their campaigns. He also explores the challenges and opportunities presented by emerging technologies, data-driven approaches, and the strategic use of contextual AI to enhance audience targeting and campaign efficiency.</p><p>Learn more about Chris's work <a rel="noopener noreferrer nofollow" href="https://www.programmaticb2b.com/" target="_blank">HERE</a>.</p><p>Connect with Chris on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/chrisdemartine/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:553 - Targeting High-Intent Decision-Makers: The Future of Programmatic Marketingfull<![CDATA[13 - Social Media, Content, and AI: The Marketing Trifecta for Small Businesses]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing strategies for small businesses. Adam highlights the importance of understanding ideal customers, creating actionable marketing plans, and the critical role of execution.

He covers the significance of social media presence, content marketing, and integrating various marketing channels like email and programmatic advertising. Adam predicts a future shift in B2B marketing towards quality content and emphasizes the role of AI in enhancing marketing efficiency.

Learn more about Adam's work HERE.

Connect with Adam on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm9bf48539-c73e-429e-a229-36d5c96a51aeMon, 09 Jun 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Managing Partner of A Purpose Partnership, Adam Sinkus. Adam delves into purpose-driven marketing strategies for small businesses. Adam highlights the importance of understanding ideal customers, creating actionable marketing plans, and the critical role of execution.</p><p>He covers the significance of social media presence, content marketing, and integrating various marketing channels like email and programmatic advertising. Adam predicts a future shift in B2B marketing towards quality content and emphasizes the role of AI in enhancing marketing efficiency.</p><p>Learn more about Adam's work <a rel="noopener noreferrer nofollow" href="https://apurposepartnership.com/" target="_blank">HERE</a>.</p><p>Connect with Adam on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/adamsinkus/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:0313 - Social Media, Content, and AI: The Marketing Trifecta for Small Businessesfull<![CDATA[12 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Fractional CMO and Digital Marketing Consultant of Reliable Acorn, David Zimmerman. David delves into effective marketing strategies, emphasizing the primacy of a solid strategy over mere reliance on technology.

David discusses the challenges of email marketing, the necessity of high-quality content, and the importance of tracking and measuring marketing efforts. He also highlights the role of multi-channel marketing and the use of platforms like LinkedIn for B2B customer acquisition.

Learn more about David's work HERE.

Connect with David on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm5fbf121e-ca25-4216-bd60-9651cc77c111Mon, 12 May 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Fractional CMO and Digital Marketing Consultant of Reliable Acorn, David Zimmerman. David delves into effective marketing strategies, emphasizing the primacy of a solid strategy over mere reliance on technology.</p><p>David discusses the challenges of email marketing, the necessity of high-quality content, and the importance of tracking and measuring marketing efforts. He also highlights the role of multi-channel marketing and the use of platforms like LinkedIn for B2B customer acquisition.</p><p>Learn more about David's work <a rel="noopener noreferrer nofollow" href="https://www.reliableacorn.com/" target="_blank">HERE</a>.</p><p>Connect with David on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/davidzimm/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:25:5212 - Beyond Vanity Metrics: The Shift to Real Results in B2B Marketingfull<![CDATA[11 - Winning Across Generations: How to Tailor B2B Marketing for Greater Impact]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, Founder, and Fractional CMO of Craft, Angelo Ponzi. Angelo explores effective B2B marketing strategies, emphasizing the importance of understanding customer behavior, leveraging data, and adapting communication for different generations.

Angelo highlights the need for thorough research, direct customer engagement, and integrated marketing strategies. The discussion also covers the role of AI in data security and marketing attribution, stressing the necessity for companies to remain agile and customer-focused in a competitive landscape.

Learn more about Angelo's work HERE.

Connect with Angelo on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm46423e63-1564-4b23-9233-96219503b929Mon, 05 May 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President, Founder, and Fractional CMO of Craft, Angelo Ponzi. Angelo explores effective B2B marketing strategies, emphasizing the importance of understanding customer behavior, leveraging data, and adapting communication for different generations.</p><p>Angelo highlights the need for thorough research, direct customer engagement, and integrated marketing strategies. The discussion also covers the role of AI in data security and marketing attribution, stressing the necessity for companies to remain agile and customer-focused in a competitive landscape.</p><p>Learn more about Angelo's work <a rel="noopener noreferrer nofollow" href="https://www.craftmarketingandbranding.com/" target="_blank">HERE</a>.</p><p>Connect with Angelo on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/angeloponzi/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:22:5611 - Winning Across Generations: How to Tailor B2B Marketing for Greater Impactfull<![CDATA[31 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketing]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balancing personalization with privacy, navigating strict regulations like HIPAA, and measuring success beyond clicks.

Aaron shares insights on data-driven strategies, the importance of advocacy and education, and how marketers can build trust with both patients and providers. He highlights the creativity, complexity, and societal impact of effective healthcare marketing in today’s evolving landscape.

Learn more about Aaron's work HERE.

Connect with Aaron on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm6f83d9f5-a5dc-4668-b46f-3957c0fdf86eMon, 13 Oct 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Host and Executive Producer at Reaching Higher Podcast, Aaron Strout. Aaron explores the unique challenges of healthcare marketing, including balancing personalization with privacy, navigating strict regulations like HIPAA, and measuring success beyond clicks.</p><p>Aaron shares insights on data-driven strategies, the importance of advocacy and education, and how marketers can build trust with both patients and providers. He highlights the creativity, complexity, and societal impact of effective healthcare marketing in today’s evolving landscape.</p><p>Learn more about Aaron's work <a rel="noopener noreferrer nofollow" href="https://reachinghigherpod.com/" target="_blank">HERE</a>.</p><p>Connect with Aaron on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/aaronstrout/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:25:2631 - Beyond the Prescription Pad: The Creative Art of Healthcare Marketingfull<![CDATA[30 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Name]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing, and improve master data management.

He covers challenges in distinguishing corporate from free email domains, the evolving landscape of digital attribution as cookies disappear, and the importance of domain mapping for cybersecurity and compliance. Blake emphasizes that leveraging domain intelligence is essential for effective enterprise risk management in today’s digital economy.

Learn more about Blake's work HERE.

Connect with Blake on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm095c8e76-6544-44bc-8ef7-cd719dd0d005Mon, 06 Oct 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Profound Networks, Blake Sitney. Blake explains how domains uniquely identify digital-first companies, enhance sales and marketing, and improve master data management.</p><p>He covers challenges in distinguishing corporate from free email domains, the evolving landscape of digital attribution as cookies disappear, and the importance of domain mapping for cybersecurity and compliance. Blake emphasizes that leveraging domain intelligence is essential for effective enterprise risk management in today’s digital economy.</p><p>Learn more about Blake's work <a rel="noopener noreferrer nofollow" href="https://www.profound.net/" target="_blank">HERE</a>.</p><p>Connect with Blake on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/sitney/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:33:3830 - The Digital Identity Revolution: Why Every Business Needs to Invest in Their Domain Namefull<![CDATA[15 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhouse]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and sales for small B2B businesses.

Kyle emphasizes the need for a revolutionary approach, integrating marketing and sales to drive revenue growth. He discusses the increasing importance of data, audience planning, and the role of AI in streamlining business processes. Kyle also highlights cost-effective tools and strategies for small businesses, advocating for a unified revenue function and a focus on ROI to ensure sustainable growth in a competitive market.

Learn more about Kyle's work HERE.

Connect with Kyle on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fm6bacdec3-e95e-432d-bce2-96f5efeb0561Thu, 19 Jun 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the CEO of Next Level Revenue, Kyle Mealy. Kyle discusses the evolving landscape of marketing and sales for small B2B businesses.</p><p>Kyle emphasizes the need for a revolutionary approach, integrating marketing and sales to drive revenue growth. He discusses the increasing importance of data, audience planning, and the role of AI in streamlining business processes. Kyle also highlights cost-effective tools and strategies for small businesses, advocating for a unified revenue function and a focus on ROI to ensure sustainable growth in a competitive market.</p><p>Learn more about Kyle's work <a rel="noopener noreferrer nofollow" href="https://www.readyforthenextlevel.com/" target="_blank">HERE</a>.</p><p>Connect with Kyle on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kyle-mealy/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:20:2815 - Uniting Forces: How to Turn Your Marketing and Sales into a Revenue Powerhousefull<![CDATA[19 - Driving Customer-Centric Growth in B2B: Proven Strategies That Work]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer value, effective performance metrics, and cross-team collaboration.

She shares insights on aligning marketing and sales, adapting to evolving buyer journeys, and balancing AI with human expertise. Laura also highlights the pitfalls of random initiatives and stresses the need for intentional, data-driven decision-making.

Learn more about Laura's work HERE.

Connect with Laura on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmef15e1e1-164b-4bc6-a0d9-f0dfbbd684e6Mon, 21 Jul 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the President of VisionEdge Marketing, Laura Patterson. Laura discusses the importance of operationalizing customer-centric growth strategies in B2B organizations, emphasizing measurable customer value, effective performance metrics, and cross-team collaboration.</p><p>She shares insights on aligning marketing and sales, adapting to evolving buyer journeys, and balancing AI with human expertise. Laura also highlights the pitfalls of random initiatives and stresses the need for intentional, data-driven decision-making.</p><p>Learn more about Laura's work <a rel="noopener noreferrer nofollow" href="https://visionedgemarketing.com/" target="_blank">HERE</a>.</p><p>Connect with Laura on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/laurapattersonvem/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:28:3919 - Driving Customer-Centric Growth in B2B: Proven Strategies That Workfull<![CDATA[5 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impact]]>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics.

Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation.

Learn more about Kenton's work HERE.

Connect with Kenton on LinkedIn HERE.

Think you'd be a great guest on the show? Apply HERE.

]]>https://b2b-influence.captivate.fmb0df6b43-c295-462e-ab02-f3511afc725bMon, 24 Mar 2025 20:00:00 GMT<p>In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Vice President of Audience Practice of IPG Mediabrands, Kenton Knoepfler. Kenton delves into audience targeting in B2B marketing, emphasizing the integration of first-party and third-party data, and the importance of engagement metrics.</p><p>Kenton discusses balancing brand awareness with performance marketing, the challenges of implementing new marketing innovations, and the transformative role of AI in audience building and strategy. The episode highlights the evolving marketing landscape, the blending of B2B and B2C strategies, and the significance of brand reputation.</p><p>Learn more about Kenton's work <a rel="noopener noreferrer nofollow" href="https://www.ipgmediabrands.com/" target="_blank">HERE</a>.</p><p>Connect with Kenton on LinkedIn <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kenton-knoepfler/" target="_blank">HERE</a>.</p><p>Think you'd be a great guest on the show? Apply <a rel="noopener noreferrer nofollow" href="https://podcast.outwardmedia.com/podcast-guest-application" target="_blank">HERE</a>.</p>no00:26:075 - The New Age of Marketing: Merging B2B and B2C Strategies for Greater Impactfull