The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Why Social Media Is Not Easy

Andréa Jones — Tue, 27 Jun 2023 07:00:00 GMT

The good old days of posting whatever you want to every single platform are over. Now social media has turned into something more complicated. It's turned into something that we feel almost forced to do if we want to stay relevant.

That's a big reason why people have such a hard time putting the fun back into social.

But just because social media isn't easy anymore or as fun as it used to be, doesn't mean it isn't awesome! Especially if you are a founder who wants to connect with your audience, build your authority, and increase your revenue.

Let's talk about the transition from social media being easy to what it is today and the shifts we need to make in our business if we want to keep leveraging social as an awesome tool to grow our businesses.

In this episode of the podcast, I talk about:

Back in the day when social was actually easy
What held me back from shifting my approach
Why easy isn't everything
The Evolution From Nice To Need
The reign of personal brands
Our dwindling attention spans
Not being scared of change
Polished imperfections

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/259

The Importance of Building a Lasting Brand with Rachel Schenck

Andréa Jones — Thu, 13 Sep 2018 23:45:57 GMT

Your brand is so much more than a logo. In today's podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for:

Tips for branding your social media profiles
What makes a good logo
The types of files you need to get from your designer
How to see if your ideal company name is taken

Quotes from this episode:

If you want a brand that can stand the test of time, make sure you have enough information.
Your brand should look like you belong the industry.
If you have a business, whether it's online or not, you have to have a business card.

About Rachel:

Rachel Schenck is a freelance creative consultant and designer at RS Creative&Design, which helps small businesses and entrepreneurs develop all of their marketing creative. From creating the logo and brand personality to print materials to consumer product packaging, she's your one-point-creative contact for everything your brand touches. Rachel is a Cincinnati, Ohio native now living in upstate New York where she spends her days developing brand creative and extending her client's visual voice across all marketing platforms.

Connect with Rachel:

Links mentioned in this interview:

Rachel's Free Download
US Trademark Site (further instructions in Rachel's free download)

Want more social media help? Join the free Facebook Crew!

LinkedIn Marketing in 2021

Andréa Jones — Tue, 29 Dec 2020 08:00:00 GMT

Over the past few years, I've seen my students and clients reach their goals faster and with less energy.

➡️ They're posting less and getting more results.

➡️ They're connecting with quality people (and they've left the vanity numbers behind).

➡️ They're having actual conversations with potential clients, collaborators, and partners.

And this is all because of LinkedIn.

In this episode of the podcast, I talk about:

Some of the BIG changes LinkedIn made this year
7 reasons to consider LinkedIn Marketing in 2021
LinkedIn's stance on building community

This Episode Was Made Possible By:

Fanbooster by Traject

The LinkedIn Jumpstart Challenge

Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021.

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/130

5 Types of Reporting Metrics to Consider Including in Reports

Andréa Jones — Tue, 13 Apr 2021 07:00:00 GMT

This podcast episode is a sneak peak pulled directly from the framework taught inside Savvy Social School and we're sharing it with you today. Most business owners know that they should be tracking their numbers, but we tend to get stuck on follower count and likes and push the rest to the background.

It can also feel overwhelming to understand all the different types of metrics and reports available and how to use them properly to measure what's working and what's not. But once you understand your numbers, you can really start crafting a strategy to grow your business on social media!

In this episode of the podcast, I talk about:

The difference between metrics and reporting
Metrics to keep track of and understanding them
The hidden engagement metrics on social media to focus on
Other conversation metrics to track besides sales

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/145

Mindful Practices for Business Success with Jill Lanier

Andréa Jones — Tue, 26 Nov 2024 08:00:00 GMT

Are you stuck in the "hustle mode" of running a side business while working full-time? Or wondering how to approach marketing without the overwhelm? This week, I sit down with Jill Lanier, a certified mindfulness instructor, to chat about her journey from the corporate grind to building a business rooted in intentionality and calm.

We explore how intentional practices can help you stay grounded, market mindfully, and build a business that aligns with your vision.

If you're looking for ways to thrive as an entrepreneur without sacrificing your well-being, this episode is a must-listen.

In this episode of the podcast, we talk about:

The challenges of transitioning to entrepreneurship
Using mindfulness to manage stress and maintain focus in business
Aligning marketing efforts with personal values for authentic connections
Creating a sustainable approach to social media and marketing strategies
Self-perception vs. audience perception
Building connections through consistent & mindful social media engagement

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Jill Lanier is a certified mindfulness and meditation instructor (MNDFL, New York, NY). She is Founder of Mindful Renaissance and creator of the Mindful Renaissance Framework, a system for helping others discover effective strategies for overcoming the stress associated with the complexities and hectic pace of modern life.

Author of the weekly Mindful Renaissance newsletter, she writes regularly about these topics as well as her own experiences as a woman of color, incorporating mindful meditative practices into her everyday routine.

Jill is also author of Permie Peeks, a photo blog, which focuses on the cultivation of mindful awareness and appreciation of Nature's tenacity in the face of the seemingly harsh urban environment.

Jill has led opening meditations for creative arts events such as the Make W.A.V.E.S (Writing, Activism, Values, Environment Empowering & Sharing) summer series, hosted by Golda Solomon and several of John Maney's Finding Your Voice creative writing workshops.

Last fall she was featured as a guest on the "Be Your Own Kind" podcast, hosted by Renita Quirls and the "Heartfelt Awakenings" podcast, hosted by Deni Van.

Jill holds a BA in Psychology along with graduate degrees in Library Science and Management Information Systems.

Website: https://mindfulrenaissance.com/
Instagram: https://www.instagram.com/mindfullyjill/
LinkedIn: https://www.linkedin.com/in/jill-lanier-13b5244/
Facebook: https://www.facebook.com/MindfulRenaissance/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/333

Creating Community-Driven Events with Kristina Bartold

Andréa Jones — Tue, 12 Nov 2024 08:00:00 GMT

Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the "hard sell."

Whether you're hosting your first event or looking to elevate your next one, Kristina's insights on blending strategy with heart will have you ready to create an event people won't stop talking about.

In this episode of the podcast, we talk about:

Building community and making connections at events
Creating a buzz with authentic, community-focused marketing strategies
Defining success metrics beyond ticket sales
Balancing inclusivity and urgency in event marketing to drive excitement
Building lasting brand loyalty by focusing on genuine connections over numbers

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.

Website: https://thesocialsnippet.com/
Instagram: https://www.instagram.com/kristina.bartold/ and http://instagram.com/thesocialsnippet/
LinkedIn: https://www.linkedin.com/in/kristinabartold/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/331

Experiencing Social Media Burnout? Top Hacks to Find Joy Again

Andréa Jones — Tue, 27 Jul 2021 07:00:29 GMT

Fun fact from the BBC - after conducting a study with over 1000 social media users asking them how social media made them feel, they found that it tended to not only add stress to the users life but also increased awareness of other people's stress.

But the catch is, social media is also an amazing tool for creating connections, building your audience, and growing your business. It's a bit of a situationship. Some days we absolutely love it, and some days it can be completely toxic, and somehow we can't seem to let it go.

So how can we use social media in a healthy way, without burning out or growing resentful of the apps?

In this episode of the podcast, I talk about:

How to use social media for your business when it feels stressful
A resource to help you with creating healthy boundaries with social media and how you want to use it
The benefits of meditation for social media
The number one tip for removing social media stress
The role of compassion when using social media

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/160

TikTok Success Tips for Business Owners with Rebecca Simon

Andréa Jones — Tue, 28 Sep 2021 07:00:03 GMT

Virtual stage fright keeping you from taking your biz to TikTok? Want to know how to promote your services on the platform (without singing and dancing!)?

Rebecca Simon was in the same boat.

Then she exploded. To 25k followers.

How'd she do it? Listen to today's episode of the podcast to find out. Plus, discover her #1 tip for success on TikTok.

In this episode of the podcast, we talk about:

How to leverage the skills from your 9-5 job into a profitable online business
What to do when you've got the online-biz-owner blues
The surprising cure to TikTok content-planning block
Choosing between trending topics vs. what your audience really wants
Tricks & tips for driving sales & conversions on TikTok
Rebecca's proven strategy for selling courses on the platform.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.

Prior to launching her business, Becca worked in human resources for highly esteemed companies, including 24 Hour Fitness and Target. She quickly climbed the ranks, standing out as a natural leader in her field, before starting a side hustle as a VA in December of 2019.

Since then, Becca has more than doubled her corporate salary and made strategic pivots within her business. She shifted from working as a VA, to putting her HR skills to even better use as an OBM, to now coaching other virtual service providers to build their own thriving online businesses. She has built a community of over 22,000 entrepreneurs, providing a safe space for her audience to feel supported, educated, and inspired.

When she's not working, Becca loves to travel with her fiancé, Nigel (the sunnier and more tropical the location, the better!). She holds a B.A. in Human Development from California State University in Long Beach, and currently lives in Huntington Beach, CA

Website: www.workwithbecca.com

Instagram: @workwithbecca

TikTok: @virtualassistantcoach

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/169

Copy Stalking + 6 Social Media Tactics We Swear By featuring our Agency Senior Account Managers

Andréa Jones — Tue, 14 Sep 2021 07:00:15 GMT

How do you own your client's voice on social media? Or keep your own brand voice consistent across all your social channels?

Copy stalking.

This tactic has rocketed our clients' social media engagement and conversions. It's flooded our inbox with referrals. It drives everything we do at the agency. And it'll make your life 180% easier.

Are you ready to become a dangerously good copy stalker? Because my Senior Account Managers are here today to share with you what it takes: from tracking down copy across marketing channels, to hunting for the words and catchphrases that make the brand voice unique, and uncovering key definitions of success and challenge.

Plus, 6 other social media tactics we can't live without—and you won't either after you listen to this episode of the podcast.

This week we talk about:

Our must-have tool for giving your social media strategies legs (and keeping them running!).
The 5 Pillars of Content Framework that take the guessing—and stressing—out of creating your social posts.
How to keep your content fresh with a "Living Social Media Strategy."
Why engagement metrics don't tell the whole story about what's working (and what's not) in your social media marketing strategy.
The #1 Reason behind your social media burnout.
What it takes to prolong the lifespan of your client relationships (hint: not just good work & results).

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guests

Meet our team of social media rockstars…

Lianne Fernandez

The "OG account manager" who's been with us since day one! Lianne helped us perfect our copy stalking tactics waaay back in 2016. And today, she's still slaying social media strategy for our clients from her home office in Manila.

Katy Fann

A true "metrics maven." Katy can troubleshoot any social media strategy from her home-base in Tennessee.

Instagram: http://instagram.com/authorkatefann

Diodi van der Berg

Beaming into meetings all the way from South Africa, Diodi's an ace at client management, keeping cameras rolling and clients smiling.

Instagram: https://www.instagram.com/diodivdberg/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/167

Where to Start with Facebook Ads featuring Julie O'Hara our Resident Ads Specialist

Andréa Jones — Tue, 07 Sep 2021 07:00:52 GMT

Facebook Ads have changed a TON in the past 12 months. And as business owners, it can often feel overwhelming to even know where to start.

If you're considering diving into the world of Facebook Ads, you've got to treat it like any other new tool that you learn to use in your business. And as an adult, sometimes we don't want to learn new things. We just want to KNOW, you know? But unfortunately, it takes time to get the hang of it.

The good news? You don't have to start from 0. In this episode of the podcast, Andréa Jones sits down with Julie O'Hara, the resident Facebook Ads Specialist at OnlineDrea Inc., to talk about:

When business owners should consider starting a Facebook Ad strategy
How to measure success with your ads.
How to navigate some of the latest updates with ads
Some of the new features like Instagram Reels Ads
The importance of building a customer journey around your ads

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

After learning to run ads for her previous health coaching business, Julie shifted to full-time Facebook Ads consulting in 2019. Helping online business owners use the most advanced advertising tools available to grow and reach new people is endlessly rewarding for her.

Julie specializes in list-building, launching and evergreen funnels for small and medium-size businesses. She also loves teaching other service providers how to run ads for clients. You can reach out to her by email at julie@heartsandbrainsconsulting.com.

Website: https://www.heartsandbrainsconsulting.com/

Instagram: https://www.instagram.com/heartsandbrainsconsulting/

LinkedIn: https://www.linkedin.com/in/julieohara/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/166

Stop Being A Platform Loyalist (Here's 5 Reasons Why)

Andréa Jones — Tue, 12 Sep 2023 07:00:00 GMT

These social platforms ain't loyal, so why should you?

I always recommend getting started on one platform, but if you're ready for your next level of growth, being platform agnostic may be the key. And I want to show you exactly why in this week's episode.

I'm sharing my five reasons for being platform agnostic, highlighting the huge benefits of a flexible and versatile multichannel marketing strategy.

Listen to my story and learn how a platform agnostic approach to social media can increase your reach, grow your audience, and increase your revenue.

In this episode of the podcast, I talk about:

My first experience with TikTok
What it means to be platform agnostic
Why all traffic isn't good traffic (client story)
My 5 reasons for being platform agnostic
The best platform to get started on
Why multichannel marketing is the key to your next level of growth

…And More!

This Episode Was Made Possible By:

The Savvy Social Retreat

The Savvy Social Retreat is an intimate, all-inclusive retreat designed to provide future-focused business leaders with an escape from the hustle, the space to refocus their priorities, and a deep connection with like-minded vision-chasers.

Put a pause on listening to conference speakers deliver shallow answers and start having meaningful conversations that leave you yearning for deeper connections and a renewed commitment to your vision-shifting ideas: https://onlinedrea.com/retreat

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/270

My Predictions for Smarter Marketing in 2026

Andréa Jones — Tue, 25 Nov 2025 08:00:00 GMT

If you're tired of chasing trends, this episode is your reset.

I'm sharing my 2026 marketing predictions and the five year pattern I uncovered while looking back on how marketing has shifted since 2021. I talk about AI fatigue, micro communities, content systems, earned trust, and why seasonality is going to matter more than ever next year.

This episode is all about doing what matters and creating a marketing approach that supports your real life, not just the algorithm.

In this episode of the podcast, I talk about:

Why AI will be the backbone, not the boss
Why micro communities are outperforming big audiences
How sustainable content systems will take over
Why earned trust beats trend chasing
How seasonality is reshaping marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/385

Community vs. Followers with Brooke Summer Adams

Andréa Jones — Tue, 15 Apr 2025 07:00:00 GMT

Big followings don't guarantee sales. Connection does.

Because it's not about how many people see your content—it's about how many feel something from it.

Brooke Adams joins me to break down the real difference between having an audience and building a community. We dig into what keeps people around, how to create belonging (without burning out), and what makes someone go from casual follower to repeat client.

If your audience isn't converting like you expected, this might be the shift you've been missing.

In this episode of the podcast, we talk about:

The difference between followers and community
What small, connected audiences do better than big ones
How strong communities drive sustainable sales
Why some communities fizzle—and how to revive them
Building community without burning out

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Brooke Summer Adams is a Mindset Coach and Business Mentor for new and aspiring coaches. With a 1st Class Honours Degree in Psychology, international accreditations in Transformational Coaching and NLP, and recognition as a Yahoo Finance Top 10 Female Life Coach, she has built a multiple six-figure coaching business from the ground up.

Starting with nothing but a dream (and a laptop that barely functioned), Brooke went from a council estate in England to total financial, location, and time freedom. She knows firsthand the fears, doubts, and challenges new coaches face—because she's been there. Now, she's on a mission to help others break through fear, build their coaching businesses, and create the freedom-based life they desire. If you know you were meant to be a coach and are ready to go all in, Brooke is here to show you how.

Website: https://brookesummeradams.com/
Facebook: https://www.facebook.com/CoachesCoach
Instagram: https://www.instagram.com/brookesummeradams/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/353

Scrappy Content Creation with Adam Constantine

Andréa Jones — Tue, 08 Apr 2025 07:00:00 GMT

Let's talk about scrappy content.

That low-effort, high-impact content that doesn't look perfect—but still gets the job done.

In this episode, I'm joined by Adam Constantine, founder of Ace Creatives, to talk all about the power of creating content without the studio setup. We dive into what makes scrappy content work, how to stay consistent with only 2 hours a week, and why authenticity still wins on social media.

If content creation has felt overwhelming lately, this episode is your permission to keep it simple.

In this episode of the podcast, we talk about:

What scrappy content is (and isn't)
Adam's journey from basketball to creative agency
How to post consistently with limited time
Why "bad" posts usually just disappear (and that's a good thing)
Practical formats to try: green screen, text-first, and more

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

From a professional basketball player to (probably) the world's tallest social media guru, Adam
Constantine has been a creative pioneer for over a decade in various industries. He has
consistently created dynamic, unique, inspiring, and humorous digital content that engages
audiences, keeps them talking, and builds successful brands. Serving as a resource to connect
a brand's social media with their external audience. This led to the launch of ACE Creatives, a
social media, and full-scale production agency.

With clients from Top global content creators to Fortune 500 companies and a variety of other verticals, his goal for each is to effectively position them in front of their audience to maximize ROI and brand affinity. He's been on the national speaking circuit for several years, teaching the importance of storytelling in the digital age and hosting workshops on building a dynamic social media presence; serving as an event MC and social media thought leader, his unique skill set of simultaneously entertaining while educating a crowd is rivalled only by his 6'8″ frame, impressive beard growth, and ever-growing collection of shoes.

Website: https://www.acecreatives.co/
Instagram: https://www.instagram.com/hashtagacecreatives, https://instagram.com/theycallmeac
LinkedIn: https://www.linkedin.com/in/adamconstantine32/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/352

Is Influencer Marketing Still Worth It? with Sherri Langburt

Andréa Jones — Tue, 25 Mar 2025 07:00:00 GMT

Influencer marketing isn't what it used to be. Brands are shifting from chasing big names to working with highly engaged niche influencers. So how do you find the right influencers and create partnerships that actually drive results?

I'm joined by influencer marketing expert Sherri Langburt, who's breaking down what's working now and how brands can maximize their influencer partnerships.

If influencer marketing is part of your strategy, this episode is a must-listen.

In this episode of the podcast, we talk about:

How to measure real influence beyond just follower count
Why nano & micro influencers are outperforming big names
What's working in UGC & brand partnerships right now
How AI is shaping the future of influencer marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Sherri is the founder and CEO of BabbleBoxx, an influencer marketing agency that helps brands mix influencer strategies into their marketing plans for a true omnichannel experience. Early in Sherri's career, she created one of the first SaaS-based influencer marketing platforms, which eventually led to what would become BabbleBoxx. Her approach to marketing invites a 'slow the scroll and engage audiences' strategy by connecting hand-picked influencers across categories with companies of all sizes to execute co-sampling and signature "boxx" marketing strategies largely dependent on social content.

Sherri is an excellent and experienced speaker who has received outstanding reviews for content and delivery. Sherri was the Keynote speaker at the national 2022 AMA Digital Marketing Conference. Other speaking engagements have included the Path-to-Purchase Institute - Executive Network Conference, ANA Influencer Marketing Committee Conference, Digital Summit, and CEO Club of Baltimore. She is also an avid supporter of non-profit and educational organizations, including Feeding America, G.L.A.D.D, UJA, The Ronald McDonald House, U.C.L.A., and Seton Hall University, where she lends expertise and is often a guest speaker at events. Sherri offers volunteer one-on-one business counseling to the Women's Center for Entrepreneurship of the U.S. Small Business Administration.

Website: https://babbleboxx.com/
LinkedIn: https://www.linkedin.com/company/babbleboxx/
Instagram: https://www.instagram.com/babbleboxxofficial/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/350

Social Media App Review: BeReal

Andréa Jones — Tue, 29 Nov 2022 08:00:00 GMT

There's a new app on the block, and it's looking to bring real authenticity back to social media.

I'm talking about BeReal. The notification-centric, dual-camera using, no-filters-allowed app that wants to connect friends, not followers.

I've done my research and tested out the app for the past few months, so now I'm ready to report back and tell you if it's worth your time, especially as a tool to grow your business.

Check out what I learned about the fastest-growing social media apps on the market.

In this episode of the podcast, I talk about:

Living life without filters
Why their warning made me smile
BeReal's Innovative Notification Approach
Why BeReal isn't for influencers
Chipotle's BeReal Experiment
What Gen Z gets right about social media
How biz owners can benefit from BeReal
My likes & dislikes about the BeReal
Why BeReal is a complementary strategy
The future of BeReal

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/229

Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]

Andréa Jones — Tue, 23 Dec 2025 08:00:00 GMT

This conversation is a reminder that marketing does not have to feel chaotic to be effective.

I joined Sam Brake Guia on his podcast Mics to Millions to unpack how I moved away from the "be everywhere" era and into a more intentional way of showing up. We talked about signature content, supporting content, and how to build a marketing strategy that works within real life constraints like limited time, energy, and attention.

We also got into how I decide what actions are worth my effort, how I keep up with trends without spiraling, and the metrics I actually look at to know what's working. It's a practical, honest conversation about marketing with clarity instead of pressure.

In this episode of the podcast, we talk about:

What mindful marketing actually looks like in practice
How to choose signature content that deserves your energy
Why being everywhere leads to burnout for podcasters
How to pick attraction strategies that feel easier
Which metrics matter when measuring real progress

…And More!

Special thanks to:

Sam Brake Guia, host of Mics to Millions Podcast

Listen to the original episode here: https://podcasts.apple.com/us/podcast/using-mindful-marketing-to-boost-your-podcast-growth/id1725636457?i=1000702824377

Website: https://linktr.ee/sambguia

Connect with Sam on social media:
Personal Instagram: https://www.instagram.com/sambguia/
PodWritten: https://www.instagram.com/podwritten/
LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/389

Taking a Look at the Instagram Algorithm: 7 Tips for Success

Andréa Jones — Thu, 06 Sep 2018 22:06:54 GMT

Are you having trouble being seen on Instagram? Could it be an issue with the algorithm? Today, I'm talking all about what I think the Instagram algorithm wants.

Listen in for:

The most important strategy to apply to the algorithm
How to hack the Instagram algorithm
Why Instagram Stories helps
What's the deal with hashtags

… and more!

Savvy Social Framework: Sign up for this free 7-day video training course that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free

Want to learn more about Instagram? Take the Instagram Savvy course inside of the Savvy Social School for only $29: https://savvysocialschool.com

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Music by Alexey Anisimov

Niching as a Social Media Manager with Susan Ellis-Saller

Andréa Jones — Tue, 15 Dec 2020 08:00:00 GMT

The question of niching comes up often as social media managers begin to build their business. Should you niche? How does one choose a niche? And how does that niche impact business?

In today's episode, Susan Ellis-Saller shares her niche of working with spiritual businesses.

We talk about:

How Sue landed on her niche
How she's able to support her business by using her intuitive gifts
How Sue's business has grown since joining the Mentorship Program

…and more!

About the Guest

Sue Ellis-Saller is a tarot card slinging, energy wielding, angel loving spiritual advisor and marketing agent who helps Spiritual and Sensitive Entrepreneurs learn to love social media and make a bigger impact in the world. Sue loves to learn about and teach about social media, content marketing, spirituality, energy, manifestation, and making the world a better place.

When Sue isn't studying mysticism or learning about social media marketing, she's laughing with her children, stretching, exploring the world with her husband, or trying to train her pups!

Website: http://sueellissaller.com

Instagram: http://www.instagram.com/sueellissaller

Facebook: http://Facebook.com/susanellissaller

Spiritual Business Basics Facebook Group: https://www.facebook.com/groups/spiritualbusinessbasics/

Resources Mentioned

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Social Media Trends: The Dos and Don'ts for Business Owners

Andréa Jones — Tue, 18 Jul 2023 07:00:00 GMT

Is your business Trend Savvy? Wait, I have a better question.

Should your business be Trend Savvy?

One of the biggest challenges founders face in building a brand on social media is staying relevant. And trying to keep up with the cool kids on social can easily lead to jumping on every single trend you can.

But should you?

Let's talk about the dos and don'ts of trends for business owners so we can settle the great debate: Are trends great for businesses, or are they nothing more than a big distraction?

In this episode of the podcast, I talk about:

The fine line between trendy, tacky, and cringe
The origin of trends in 2023
Benefits of trends for business owners
Where trending content belongs in your funnel
How trends can hurt your business
My JUMP rules for trends
Trend Backlash
How to be Trend Savvy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/262

What Is TikTok & How Can You Use It for Your Business?

Andréa Jones — Tue, 26 Oct 2021 07:00:59 GMT

Want to extend your reach on social media without having hundreds of followers? Then TikTok is the platform for you.

What is TikTok? And why is it so great for passion-led business owners? Listen to this week's episode of the podcast for answers. Plus a FREE resource to give you a jumpstart with your first video.

In this episode of the podcast, I talk about:

Why TikTok is shifting the way we approach social media marketing (& how you can leverage the change for your business).
3 features that set TikTok apart from other social media platforms.
TikTok vs.YouTube: which platform offers better video editing tools?
TikTok algorithm whispering: 6 ways to get your videos in front of the right people.
The seemingly taboo tactic for embedding yourself into the culture of the app.
How long should your TikTok video be: 3 minutes, 1 minute, or 10 seconds?

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/173

Creating Your 2025 Marketing Plan

Andréa Jones — Tue, 07 Jan 2025 08:00:00 GMT

Feeling overwhelmed by all the marketing "must-dos" out there? Or wondering how to create a plan that actually feels manageable and works for you?

In this episode, I'm walking you through the six core elements of a successful 2025 marketing ecosystem. We'll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I'll share why experimentation and playfulness are your secret weapons for creating share-worthy content.

Tune in and let's dive into how you can build a marketing plan that's both effective and enjoyable!

In this episode of the podcast, I talk about:

Understanding the role of your POV in marketing
Defining your unique attraction strategy to grow your audience
Prioritizing signature content for consistent brand messaging
Building effective strategies to attract new audiences
Using experimentation to create engaging and shareable content
Aligning marketing efforts with business goals and values
Embracing playfulness and experimentation in your strategy

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/339

Cracking the Social Media Algorithm Code With Ruthie Sterrett [The Consistency Corner Podcast]

Andréa Jones — Tue, 24 Dec 2024 08:00:00 GMT

I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett!

In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right.

If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently.

In this episode of the podcast, we talk about:

Demystifying social media algorithms and how to make them work for your business
Understanding the unique role social media plays in a larger marketing strategy
The importance of active engagement
How to know when outsourcing social media is the right move for you
Relationship building on social media & alternative relationship building methods

…And More!

Special thanks to:

Ruthie Sterrett, host of The Consistency Corner Podcast

Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175

Website: https://www.theconsistencycorner.com/

Connect with Ruthie on social media:
Instagram: https://www.instagram.com/theconsistencycorner

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337

LinkedIn Account Dilemma: One or Two Profiles?

Andréa Jones — Tue, 30 Jan 2024 08:00:00 GMT

If you have multiple businesses, should you have multiple LinkedIn accounts?

This question came up during my 6th LinkedIn Challenge and is a topic of debate for so many creators with multiple businesses.

Let's talk about the positives and negatives of having two accounts on LinkedIn, what having multiple accounts really looks like for you, and some insight from multi-business owner Rihanna that can help you with your LinkedIn strategy.

In this episode of the podcast, I talk about:

Is it LinkedIn legal to have two accounts?
How to balance your personal and business profiles
What to think about before you delete your history
How I would help Rihanna with her LinkedIn strategy
The chili of LinkedIn marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/290

How Much Time To Spend on Social Media

Andréa Jones — Thu, 31 Jan 2019 08:00:00 GMT

As a society, we spend so much time on social media—it can be a huge time suck! It's so easy to mindlessly scroll through everyone's pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it's doable and today I'll explain how to spend that time as strategically as possible!

In this podcast episode, I share:

Aspect 1 of Social Media Time: Content creation tasks
Aspect 2 of Social Media Time: Growth strategies
Strategic Tip 1: Give yourself one hour a week to create content.
Strategic Tip 2: Spend 10-20 minutes a day on different growth strategies.
Strategic Tip 3: Use a task management tool and turn off all social media notifications.
Strategic Tip 4: Choose ONE platform to use.

Links Mentioned:

https://onlinedrea.com/030

https://www.canva.com/templates/

https://www.facebook.com/groups/

https://www.linkedin.com/

https://www.instagram.com/

https://onlinedrea.com/025

https://asana.com/

https://instagram.com/obedientagency

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Future of Social Media and Marketing: What to Expect in 2025

Andréa Jones — Tue, 19 Nov 2024 08:00:00 GMT

What's next for social media? In this episode, I'm pulling out my crystal ball to share my predictions for 2025.

I'm talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it's shaping the way we connect online.

If you're ready to level up your marketing strategy and stay ahead of the curve, this episode is for you!

In this episode of the podcast, I talk about:

Why reputation is the cornerstone of your marketing strategy heading into 2025
The shift from broadcasting to fostering meaningful conversations online
Leaning into the advancement of AI
The evolving role of algorithms and why share-worthy content is key
The rising importance of human-centered content
Building community as an ecosystem across multiple platforms
Creating collaborative & community-driven content for genuine conversations

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/332

How to Optimize Your Website for Social Media with Samantha Mabe

Andréa Jones — Fri, 13 Jul 2018 01:57:45 GMT

Today's guest is Samantha Mabe and we're talking all about how to optimize your website for social media. In this episode, we chat about the importance of building a website that's actionable, how to encourage people to follow you on social using your website, and the value of deepening your online connections with in real life ones.

Connect with Samantha:
Website: www.lemonandthesea.com
Podcast: https://www.lemonandthesea.com/podcast
Instagram: https://www.instagram.com/lemonandthesea/
Facebook: https://www.facebook.com/lemonandthesea/

Connect with Andréa:
Free Facebook Group: http://savvysocialcrew.com
Instagram: http://instagram.com/onlinedrea
Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Leveraging LinkedIn For Business Growth in 2023

Andréa Jones — Tue, 10 Jan 2023 08:00:00 GMT

Tired of other social platforms turning into TikTok?

Well, there's still one platform that's super loyal to its mission and happy to stand out in the crowded social media sea: LinkedIn!

LinkedIn is primed to pop off in 2023, so if you're a business owner or business professional, I have some tips, tricks, and insights to help you and your business experience wild success on this one-of-a-kind platform.

In this episode of the podcast, I talk about:

The amazing results my clients are getting
Less energy, more ROI
The 80/20 social media rule for businesses
Why messaging is best on LinkedIn
Yes! You can be vulnerable on LinkedIn
LinkedIn's new creator focus
TikTok's influence on LinkedIn
Post and ghost
2023 trends on LinkedIn
LinkedIn Jumpstart Challenge

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/235

Unlocking the Secrets of Business Automation with Nikki McKnight

Andréa Jones — Tue, 30 Jul 2024 07:00:00 GMT

Ever feel like your marketing efforts are getting lost in a sea of tech tools and automation jargon? Let's cut through the noise and get back to basics with systems that actually work for you!

In this episode, Nikki McKnight joins me to dive into the often overlooked side of marketing automation—what we need to consider before getting lost in the tech and tools. We'll explore the foundational elements of systems and operations, breaking down the essentials that ensure your business runs smoothly and effectively.

Nikki shares her journey from a curious kid fascinated by how things work to a seasoned systems and ops expert. We discuss the critical questions to ask before choosing tools, the difference between automated and automatic systems, and how to make decisions that keep your business flexible and resilient.

In this episode of the podcast, we talk about:

Understanding the difference between systems and operations
Key questions to ask before choosing project management tools
Why striving for automatic over automated systems can make a difference
How to avoid being overly reliant on a single person or platform
Real-life examples of simplifying processes to improve efficiency
Insights into selecting the best tech tools to support your business goals

…And More!

This Episode Was Made Possible By:

Sked Social

Sked Social champions the power of automation to elevate your social media marketing game.

Stop wasting hours posting manually and instead claim back your work/life balance with advanced auto-post tech that even lets you post Instagram stories with link stickers.

Plus, simplify internal approvals and share review links with clients for easy sign-off with Sked's streamlined approvals process; and harness the power of Sked's AI to automate reporting and other tedious tasks. Sked gives you the insights you need to supercharge your socials and the freedom to keep your content fresh and creative: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=automation_episode

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/

About the Guest:

Nikki McKnight is the operations and systems strategist behind the success of founders driven to build businesses beyond themselves.

With over 15 years of experience in operations and logistics, Nikki has honed her craft in optimizing operations, enhancing communication, and nurturing high-performing teams across diverse business landscapes.

Driven by a fascination for the magic behind the scenes of film and TV, Nikki sees herself as the director of the unseen processes. She believes that true admiration for success lies not just in the spotlight but in understanding the backstage mechanics that make it possible.

Outside of ops, Nikki is a speed reader of queer romance novels, a connoisseur of stand-up comedy, a devotee of feminist movie podcasts, and an enthusiastic consumer of all things caffeinated.

Website: https://theopsshop.biz/
Instagram: https://www.instagram.com/iamnikkimck/
LinkedIn: https://www.linkedin.com/in/nikkimcknight/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/316

Marketing Automation Secrets from the Experts with Colie James, Dama Jue, and Brianca Kirkman

Andréa Jones — Tue, 23 Jul 2024 07:00:00 GMT

Struggling to keep up with important dates and client engagement? Ever wondered how automation can help you manage your business and personal life better?

I'm sitting down with powerhouse guests Colie James, Brianca Kirkman, and Dama Jue to unravel the magic of marketing automation. We dive deep into how automation tools like Airtable, ManyChat, and ThriveCart can transform your business, help you remember those crucial dates, and keep your operations running smoothly, even when you're offline.

From Brianca's unique approach to using automation to personalize client experiences to Colie's game-changing birthday sale strategy, and Dama's insightful take on maintaining a human touch.

On top of that, we share real-life stories of how automation has saved our bacon and the emerging trends in marketing automation. Tune in and get inspired to take your automation game to the next level!

In this episode of the podcast, we talk about:

Our marketing automation origin stories
Real-life examples of how automations have save our businesses
Favorite tools and why we can't live without them
Practical tips for balancing automation with personal engagement
Trends in marketing automation and what to expect in the future
Strategies for making automations align with your business values

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Launch Planner

If you are launching anything on social media right now, check out my free launch planner. Inside, you'll find a launch tool kit, pre- and post- launch planning questions, and a FULL 24-day social media launch outline. Download this free resource so that your next launch can go off without a hitch: https://onlinedrea.com/launch/

About the Guests:

Brianca Kirkman, MA is a Marketing Operations and Automations Consultant and the author of It Ain't Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020.

Website: https://www.briancajohnson.com/
Instagram: https://www.instagram.com/thebriancajohnson
LinkedIn: https://www.linkedin.com/in/thebriancajohnson/
Facebook: https://www.facebook.com/thebriancajohnson

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living!

With 10+ years in the creative space, Colie believes every creative deserves to build a business that is sustainable and profitable, and no one should quit their 9 to 5 only to work 24/7 [in their business].

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.

Website: https://coliejames.com/
Instagram: https://www.instagram.com/coliejames/
YouTube: https://www.youtube.com/channel/UCxcLZK2bRicOuay5SiQ8luw
LinkedIn: https://www.linkedin.com/in/colie-james-936ab0252/
Business-First Creatives Podcast: https://pod.link/1626652456

Dama Jue is a funnel strategist and Thrivecart expert who loves helping biz owners build a profitable and impactful online presence through strategic funnels and all the automation you never knew you needed with high-impact-low-stress trainings and templates. Don't miss her collection of modern, conversion-optimized Thrivecart templates!

Websites: https://damajue.com/, https://thrivecarttemplateshop.com/
Instagram: https://instagram.com/damajue, https://instagram.com/thrivecarttemplateshop
Facebook: https://facebook.com/damajuellc, https://www.facebook.com/thrivecarttemplateshop
Threads: https://www.threads.net/@damajue

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/315

Building Thriving Communities Using Facebook Groups with Christina Jandali

Andréa Jones — Tue, 02 Jul 2024 07:00:00 GMT

What's the secret to transforming your Facebook group from a ghost town to a buzzing, engaged community?

I'm chatting with Facebook groups with expert Christina Jandali and she's giving us a masterclass for building community online.

We explore practical strategies for growing and engaging with Facebook groups, discussing the nuances of maintaining active communities and reviving inactive ones.

Christina shares her insights on balancing engagement with authentic connections and offers tips for creating purposeful, conversational content that resonates with your audience.

In this episode of the podcast, we talk about:

Christina's transition from finance to online business
The impact of community and connection in Facebook groups
How to ask better pre-join questions
Using mindless questions to set up your community for real connections
If it's worth reviving an inactive Facebook group
How to make money using Facebook groups

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

The Feed Private Podcast

The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.

Social Media is constantly evolving, so it's super easy to get left behind, but with The Feed Private Podcast, not only will you stay informed, you will come away from each episode with actionable insights on what your business can to do stay ahead of the social media game: https://onlinedrea.com/the-feed/

About the Guest:

Christina Jandali is a confidence-boosting, cash creating Business Growth Strategist who helps coaches and course creators build a raving fan base and produce scalable profits by hosting a free Facebook group.

She is a self-made millionaire who started her business from ground zero during maternity leave from her corporate job when she decided it was time to build her own dreams, not someone else's. She's since sold thousands of digital products and programs in more than 68 countries.

Website: http://deliveryourgenius.com/
Facebook: https://www.facebook.com/DeliverYourGenius
Instagram: https://www.instagram.com/christina.jandali

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/312

How to Prepare Your Social Media for the Holidays

Andréa Jones — Thu, 18 Oct 2018 22:29:54 GMT

For most businesses, this last quarter of the year -- Q4 -- is the busiest time of year. Whether you sell physical products, digital products, services, or something else, most of us are pick up steam this time of year. Mostly because people are happy to spend money, they've set aside money all year to spend during this time. And some people are even looking to the new year as a fresh start.

I know for my business, this time of year has historically been the busiest, most profitable time of year.

So today, I'm going to dive into how we can prepare our social media campaigns for the holidays. We want to be as strategic as possible so that we capitalize on all the money spending our people are doing during this magical time of year.

Listen in to this episode for:

An overview of the upcoming holidays
Tips on how to prepare your holiday campaigns
A streamlined way to write your sales copy
Which metrics you should track

… and more!

Free checklist and holiday guide - https://onlinedrea.com/holiday

Ignite Your Marketing with Curiosity with Emily Aborn

Andréa Jones — Tue, 06 Aug 2024 07:00:00 GMT

What if curiosity could be your secret weapon in marketing?

I'm thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging.

The insights you'll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions.

Dive in and discover how to make your marketing strategy not just effective but also fun and engaging!

In this episode of the podcast, we talk about:

The four types of curious people
How to use curiosity to engage your audience
Practical tips for infusing curiosity into your marketing content
Why less detail can sometimes lead to more engagement
How storytelling can be a powerful tool in curiosity marketing
Curiosity Marketing beyond social media

…And More!

This Episode Was Made Possible By:

Sked Social

Are you looking for seamless collaboration on your social media management platform? Don't risk security by sharing seats, or paying extra just to add team members.

With Sked Social, you get unlimited seats at no extra cost. Simplify your workflow by managing all your social media accounts from a single, easy-to-use dashboard, and keep all your stakeholders in one place. Spend less for effective social media management, with flexible, predictable pricing that grows only when your social portfolio grows.

Get started with Sked Social today and take your social strategy to the next level: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=curiosity_episode

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

2024 Instagram Bootcamp

You don't need to go ✨Viral✨ on Instagram... you need to get Profitable!

Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.

From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp

About the Guest:

Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she's owned and operated brick-and-mortar as well as two online businesses. She's worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship and community-based businesses. She has a knack for unlocking her client's unique voices and bringing their personality to life.

For fun, she enjoys the nerdiest of word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.

Website: https://emilyaborn.com/
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
Facebook: www.facebook.com/emily.catherinegrace/
Content with Character Podcast: https://emilyaborn.com/content-creationpodcast/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/317

The Impact of AI on Marketing, Ethics, and Creative Content with Avery Swartz

Andréa Jones — Tue, 11 Jun 2024 07:00:00 GMT

As controversial as we all know it is, artificial intelligence is here to stay.

So as digital marketers, how do we use it thoughtfully and mindfully?
Joining me to dive deeper on this subject is the brilliant tech educator and author, Avery Swartz.

We're taking a closer look at generative AI tools like ChatGPT and their role in marketing and client services.

We explore AI's probability-driven predictions, compare it to an "autocomplete on steroids," and discuss its limitations, especially its lack of self-awareness. We don't shy away from the ethical dilemmas surrounding AI, from integrity and environmental impacts to copyright issues.

On top of so much more, we touch on the future of AI in marketing and society, and Avery's thoughtful approach to technology.

So listen in as we shed light on both the potential and the pitfalls of AI in business and marketing with the always-insightful Avery Swartz.

In this episode of the podcast, we talk about:

Avery's transition from web design to tech education
Very real AI hallucinations
How to use AI tools like ChatGPT without compromising integrity
The importance of human creativity and critical thinking in the AI era
The future of AI in marketing and its potential impact on businesses
The balance between productivity and societal wellbeing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Day Summit

Social media is not dead. It is simply evolving. And that's what we're exploring at the Social Media Day Summit. Join me and my fellow experts on June 30th as we dive into innovative strategies and timeless tactics designed to empower social media marketers, freelancers, agency owners, and anyone else ready to take their social media strategy to the next level.

Grab your ticket today for $10: https://onlinedrea.com/smd/

About the Guest:

Avery Swartz is the founder and CEO of Camp Tech, and author of the best-selling book See You on the Internet: Building Your Small Business with Digital Marketing. Avery is the resident tech contributor on CTV Your Morning and is regularly heard on CBC Radio. Avery was ranked number 5 on Search Engine Journal's Top 50 Women in Marketing list and hosted the AI Meets World podcast from Microsoft and the Globe and Mail Content Studio.

Websites: https://averyswartz.com/ and https://www.camptech.ca/
Instagram: https://www.instagram.com/averyswartz/, https://www.instagram.com/camptechco/
LinkedIn: https://www.linkedin.com/in/averyswartz/, https://www.linkedin.com/company/camp-tech/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/309

Treat Your Social Media Like a Search Engine with SEO Expert Erin Ollila

Andréa Jones — Tue, 30 Apr 2024 07:00:00 GMT

What's the best search engine around?

If you said Google, you're probably right, but something else is catching up quicker than you think (and no, it's not Microsoft Bing).

It's social media.

My guest, Erin Ollila, an esteemed podcaster and storytelling expert with a rich background in copywriting, joins me to explore how and why social media is increasingly becoming the preferred search engine of millions.

This isn't a trend to look at, it's an evolution that businesses can take advantage of to better connect and serve their online communities.

Listen in and discover the seismic shift in search behavior, particularly among Gen Z, the underestimated power of repetition in marketing, and the long-term SEO game that outlasts instant social media gratification.

In this episode of the podcast, we talk about:

How TikTok started the social media search engine evolution
Strategies for optimizing your content with keywords
The value of recycling content to fit long-term goals
Erin's Thesis on social media's influence on personal storytelling
Differences between follow-for-follow and building authentic connections
Erin's tough decision to leave X, formerly known as Twitter

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

About the Guest:

Conversion copywriter. Copy Coach. Wing Woman. Word slinger. No matter what you call her, Erin Ollila believes in the power of words and how a message can inform—and even transform—its intended audience.

When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her hosting the Talk Copy to Me podcast or exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing and then co-founded Spry Literary Journal, which celebrates undiscovered and established writers' concise, experimental, hybrid, modern, vintage or just-plain-vulnerable writing.

Website: https://erinollila.com/
Instagram: http://instagram.com/erinollila
LinkedIn: http://linkedin.com/in/erinollila
Facebook: http://facebook.com/erinollilacreative
TikTok: https://tiktok.com/@erinollila_
Threads: https://www.threads.net/@erinollila

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/303

More Than A Name Change: The Dawn of Mindful Marketing with Meg Casebolt

Andréa Jones — Tue, 09 Apr 2024 07:00:00 GMT

Episode 300 marks not just an amazing number of episodes but the beginning of a new chapter as we shift from the Savvy Social Podcast to the Mindful Marketing Podcast.

In this episode, I'm playing my Uno Reverse card as my guest, Meg Casebolt, takes over as host and interviews me.

We reflect on my journey—from freelancing with Canva designs to creating a full-fledged agency and mentorship program—and how we're now transitioning to new horizons that focus on community facilitation and strategic, mindful approaches to marketing.

Join Meg and me for a heart-to-heart on setting boundaries in an ever-connected digital space, honoring our true selves while confronting the challenges of visibility and reputation.

So, get cozy, listen in, and become a part of our conversation right here on the new Mindful Marketing Podcast.

In this episode of the podcast, we talk about:

What Mindful Marketing actually is (and why this shift is perfect for me)
My evolution into a marketing strategist who cherishes deep connections and community
Key moments driving our shift towards mindful marketing, including the importance of boundaries and mental well-being
Celebrating a decade in business, the power of community, and aligning with personal values
The inspiration and goals behind our rebrand to Mindful Marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

About the Guest Host:

Meg Casebolt is founder of Love At First Search, an agency singularly devoted to helping online businesses get found in search results (like Google, YouTube & iTunes) & turn those new readers into leads, subscribers and sales.

Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic … but still want their websites to get found on Google for their brilliance and turn readers.

Meg lives in Rochester, NY with her husband, 2 boys and 80lb pitbull. She has an insatiable appetite for s'mores, Broadway musicals and romance novels.

Website: https://loveatfirstsearch.com/
LinkedIn: https://www.linkedin.com/in/megcasebolt/
Instagram: https://www.instagram.com/loveatfirstsearch/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-1

How to Change Your Relationship with Social Media (Unmute Yourself Series - Part 1)

Andréa Jones — Tue, 07 Dec 2021 08:00:48 GMT

"How am I ever going to master every social platform? I've got a business to run!"

Is this you?

Take a deep breath. Because you're not alone.

Every business owner I meet feels the same way at first. In this episode, I challenge you to confront ALL your feelings about social media—so you can take the next step: change your mindset. And THRIVE!

In this episode of the podcast, I talk about:

My proven method for approaching social media WITHOUT all the decision making, overwhelm, and emotional drain.
How to use social media to build partnerships that benefit your business.
Your first step to clarity & calm with social media (especially if you're doing ALL of the things).
How to embrace social media for your business (even if you're introverted).
The surefire way to get yourself to show up on social media—CONSISTENTLY.
Why comparing yourself to others on social media (or anywhere) is so, so detrimental.
An important tip about building your social media "muscle," so you don't burn out & quit.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/179

Why "Traditional Marketing Is Dead" with Allie LeFevere

Andréa Jones — Tue, 01 Feb 2022 08:00:48 GMT

Ever laughed so hard you cried? You'll probably never forget the joke or movie or commercial that was so funny, right?

Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week's episode to hear her hilarious strategy for attracting new clients on social media.

In this episode of the podcast, we talk about:

Why Allie believes traditional marketing is dead
The origin story behind the name of her humor-driven agency, "Obedient"
Your first step toward building a memorable brand (without traditional marketing)
Her agency's methodical, systemized approach to making brands funny
What her "Can They Brand That?" social media strategy is & why it's so effective at attracting clients
Fans vs. clients: how do you know which you're attracting on social media?
The flashing red sign that it's time to pivot your social media strategy
Ice cream, body care, golf apparel, and even funeral services—Obedient's strategy for making ANY brand funny
"The most delightful" (and hilarious) onboarding experience you'll ever hear about

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Obedient is funnier than you. A humor branding agency—the first of its kind—Obedient believes that standing out isn't a matter of taste, it's a matter of survival.

With that ethos as the wind in their, ahem, sales, they launch brands and campaigns that hook consumers in...and keep them coming back for more. And yeah, dog, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it.

Founded by Allie LeFevere and Lyndsay Rush (informally known as the bad girls of branding), Obedient believes that traditional marketing is dead, and invites brands of all sizes and at all stages to join them in dancing on its grave (in order to bring new life to their objectives).

They would never brag about their work being published in places like: The New York Times, Adweek, VICE, Vogue, Esquire, New York Magazine, and GOOP, but this is a bio, so they'll make an exception.

In addition to their client work, they host Can They Brand That?, a brainstorming show where two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard and Fangasm—a comedy podcast reading the most bonkers pop-culture fanfic on the internet (Think: Harry Potter, Star Wars, Marvel, etc.) that was ranked top comedy podcast by Buzzfeed and Apple Podcasts.

To conclude this li'l summary with a tender moment, Obedient was formed to bring more levity, positivity, and personality to marketing...but also to the world. Awww.

Website: https://www.obedientagency.com/
Instagram:

Twitter: https://twitter.com/obedientagency

Facebook: https://www.facebook.com/obedientagency

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/187

LinkedIn is the Hidden Gem of Social Media

Andréa Jones — Tue, 02 Jan 2024 08:00:00 GMT

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different.

With all of the changes on LinkedIn, It's hard to remember its early days of being more of a resume platform than a social media platform.

It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already happening.

There's still so much potential on LinkedIn, so in this episode, I want to talk about the latest updates and features, share my strategy for this coming year, and give you some insight on how you can take advantage of LinkedIn's algorithm so you can start showing up and getting noticed.

In this episode of the podcast, I talk about:

The hidden potential of LinkedIn for online business owners
LinkedIn Challenges for product-based business owners
Features removed in 2023
Posting and ghosting
Snoop Dogg's LinkedIn Influence
The best content for LinkedIn

…And More!

This Episode Was Made Possible By:

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/286

How to Make YouTube Work for You with Jamar Diggs

Andréa Jones — Tue, 30 Sep 2025 07:00:00 GMT

What if YouTube could be your simplest, most effective marketing tool?

In this episode, I sit down with YouTube strategist Jamar Diggs to talk about low-lift marketing content strategies that can bring leads to you without constant posting. Jamar shares how he uses YouTube to attract clients, why live streams are underrated, and how to avoid the "human errors" that make your videos less effective.

This conversation is packed with practical ways to make YouTube (and your content) feel easier.

In this episode of the podcast, we talk about:

Why long-form YouTube videos convert better than endless shorts
What "low-lift marketing" actually looks like
The mistakes experts make when creating content
How live streams keep you top of mind
Why YouTube isn't slow if you set it up right

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years.

Website: https://jamardiggs.com
YouTube: https://www.youtube.com/@JamarDiggs
Instagram: https://www.instagram.com/jamardiggs/
Threads: https://www.threads.net/@jamardiggs

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/377

Strategies for Engaging with Your Social Media Lurkers

Andréa Jones — Tue, 06 Feb 2024 08:00:00 GMT

Do you have social media lurkers silently engaging with your content?

I've had my lurkers, and I say keep them coming because they have turned into my most profitable relationships (more on that in this episode).

We've been trained to go after the dopamine hit from likes and comments, but the folks who don't publicly engage with your content are just as important (if not more) than the ones who do.

It's time to embrace these followers, so in this episode, I'm stressing the importance of prioritizing quality engagement so you can gain a fresh perspective on engaging with your audience and fostering meaningful connections on social.

In this episode of the podcast, I talk about:

Why every business isn't built for likes and comments
Why engagement doesn't equal interest
Going deeper than surface-level social connections
Private engagement metrics
Stirring the pot to increase engagement

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/291

6 Reasons to Grow Your Social Media Business from Freelancer to Agency

Andréa Jones — Tue, 08 Jun 2021 07:00:00 GMT

If you're currently a freelance social media manager, you might be wondering what's the next step? How can you expand your business when you're only able to manage so many clients?

An agency model might seem too scary of a leap to make but it made all the difference in my income, my clients, and how I'm able to spend my time, and it can do the same for you too! I'm sharing how running an agency has changed my business and why you should consider growing from freelance to agency as well.

In this episode of the podcast, I talk about:

Going from charging $100 a week to 4-figure packages
Why I chose to shift from freelancer to agency
The benefits of having an agency
The false comfort of being flexible with your services
Where to find support in making the change from freelancer to agency

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/153

Should Your Business Be On TikTok?

Andréa Jones — Tue, 25 May 2021 09:30:00 GMT

It's time to talk about TikTok! It's one of the newest social media platforms to arrive on the scene but it very quickly took over the internet realm and has become a big contender for the social media giants like Instagram and Facebook.

But what is TikTok exactly and what do business owners need to know about this platform, especially when it comes to using it for business?

In this episode of the podcast, I talk about:

The pros and cons of TikTok as a user and content creator
How being on tiktok and benefit your other social media channels
Deciding if TikTok is worth your time as a marketer
What great content looks like on TikTok

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/151

Create Social Media Marketing Messages That Work

Andréa Jones — Tue, 04 May 2021 07:00:00 GMT

Grab your notebook and a pen because you're going to want to take notes for today's episode. I'm taking you inside the Savvy Social School to give you an exclusive sneak peek at our Social Media Rockstar Foundation lesson.

We dive into the impact of your marketing messaging and how to build a message that works for you and your business, plus how to deliver it in a way that feels authentic and true to your values.

In this episode of the podcast, I talk about:

What the Marketing Messaging Matrix that we teach inside the Savvy Social School is
Tapping into your unique strengths for messaging
Real world examples of the Marketing Messaging Matrix at work

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/148

The Future of Facebook Ads with Emily Hirsh

Andréa Jones — Tue, 03 Aug 2021 07:00:43 GMT

Should your business be using Facebook Ads and how do you get started without dumping tons of money into Facebook and risking it all going to waste?

Facebook ads, just like social media algorithms, have changed, and the age of putting $1 in and getting $100 back has passed. But that doesn't mean Facebook ads still can't be wildly effective for your business. Yes! Even with the iOS updates!

Emily Hirsh breaks down everything you need to know about Facebook ads in this interview.

In this episode of the podcast, we talk about:

How to know if you're ready to start investing in ads
The first thing you need to have in order to be successful with ads
How to measure if it's working and scale your ad spend
What to do if your ads stop working
How the iOS update is impacting ad strategy

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Emily Hirsh is a leading Digital Marketing Strategist, CEO & founder of Hirsh Marketing, and creator of The Hirsh Process. Hirsh Marketing works with influencers and game-changing entrepreneurs to grow their businesses and generate revenue using cutting-edge marketing strategies and killer creative.

Emily has assembled a top-level team of 25+ strategists, copywriters, graphic designers, and marketers who help remove overwhelm and allow entrepreneurs to stay in their zone of power. Through The Hirsh Process, Emily and her team continue to launch million-dollar campaigns and generate hundreds of thousands in ROI for her clients, every month. They've managed over $26 million in ad spend and generated over $106 million in revenue for their clients.

Website: https://www.hirshmarketing.com/

Instagram: https://www.instagram.com/emilyhirsh/

Facebook: https://www.facebook.com/hirshmarketing

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/161

Instagram is No Longer "just" a Photo Sharing App

Andréa Jones — Tue, 20 Jul 2021 07:00:04 GMT

The news heard 'round the social media marketing world is that Instagram is no longer "just a photo sharing app" and is now switching to a more entertainment, video based platform! The changes have certainly shaken up the social media landscape and have many online entrepreneurs wondering exactly what that means for their business and if they'll be forced to start using video.

Before you panic, I'm sharing exactly what head of Instagram Adam Mosseri announced, what that means for social media marketing, and how you can take advantage of these new changes instead of letting them weigh you down.

In this episode of the podcast, I talk about:

The new role of video on Instagram
Why now is the time to build a personal brand
Implementing new video strategy without overwhelming yourself
Q&A session for your IG questions

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/159

Taking The Unconference Approach at The Savvy Social Retreat

Andréa Jones — Tue, 29 Aug 2023 07:00:00 GMT

Let's go behind the scenes and hear the story of creating an unconventional leadership retreat.

The Savvy Social Retreat is taking the unconference approach to help business leaders reshape their perspectives and expand their horizons while not forgetting to make time for a heavy dose of rest and relaxation–the perfect recipe for a perfect retreat.

Listen in as I unveil the surprises planned for this retreat, as well as the strategies behind marketing and selling event tickets, in case you take up the mantle and host a retreat of your own.

Discover the magic of this retreat, the incredible offerings of Niagara on the Lake, and the high-level conversations that will shape this unique event–and the future of your business!

In this episode of the podcast, I talk about:

The origin of the retreat (back to 2017)
My marketing strategy and what I would do differently
Why the retreat is NOT for new biz owners
Valuing conversation over speeches and sales pitches
The announcement of three huge surprises
Why the Pillar and Post was destined to be the venue

…And More!

This Episode Was Made Possible By:

The Savvy Social Retreat

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/268

Mindful Marketing Shortcuts to Increase Your Productivity with Lucy Reyes

Andréa Jones — Tue, 16 Jul 2024 07:00:00 GMT

If you've ever felt like a marketing hot mess, you're in for a treat.

I have the incredible Lucy Reyes from Cheers to Productivity joining us. Lucy's journey from a burnt-out corporate employee to a productivity expert is both inspiring and full of practical insights.

In this episode, we'll explore how to automate your marketing tasks efficiently, the power of tools like Trello and Zapier, and the crucial balance between automation and the human touch. Lucy shares her top tips for identifying the small, repetitive tasks you can start automating today, and how to avoid common pitfalls.

Plus, we discuss the importance of rest and mindfulness in maintaining productivity. If you're ready to make your marketing more efficient and less overwhelming, this episode is a must-listen.

In this episode of the podcast, we talk about:

The surprising journey that led Lucy Reyes to become a productivity expert.
The key to identifying which marketing tasks to automate first
How small automations can have a big impact on your daily workflow
The common mistakes people make when setting up automations
How Trello can transform your marketing strategy
Why balancing automation with a personal touch is crucial for business success

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

About the Guest:

Lucy Reyes is a wifey, mama of two, a Productivity + Trello Strategist, course creator, podcaster, membership owner and the founder of Cheers to Productivity. (Does having multiple hats sound familiar? LOL). In 2020, she left her corporate career to go all in and use her Business degree and 8+ years of experience in a much more meaningful way. Now, her passion lies in helping online business owners maximize their efficiency and increase profits without doing more. ♥ You don't need to 'do it all' - you need to do it well. ✨

Website: http://cheerstoproductivity.com/
Instagram: https://www.instagram.com/cheerstoproductivity/
LinkedIn: https://www.linkedin.com/in/cheerstoproductivity
Cheerful Productive Chats Podcast: https://cheerstoproductivity.com/podcast/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/314

Clubhouse - Exploring the Newest Social Networking Platform

Andréa Jones — Tue, 23 Mar 2021 07:00:00 GMT

There's a new social media platform on the internet and everyone is curious! Should I be using it, how do I use it, and is it the next hot new place to be for entrepreneurs?

Clubhouse is a live audio based platform with a walkie-talkie nostalgic feel that has people almost begging for an invite. As a social media marketer, it's my job to explore these new platforms and today we're discussing everything about Clubhouse.

In this episode of the podcast, I talk about:

Exactly what Clubhouse is and the kind of content people make on it
How to get the most out of using the new platform and if you should be on it
Some problematic issues Clubhouse is still working on
The best way I've found to use the app for my business
A strategy I teach my Savvy Social School members and how you can apply it to Clubhouse content

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/142

2024 Social Media Trends: What's In and What's Out?

Andréa Jones — Tue, 16 Jan 2024 08:00:00 GMT

Let's talk about the social media trends of 2024. The ins, the outs, and everything in between.

There's a lot that's about to change on social media in 2024. From the shift from "link in bio" to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue.

Let's go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024.

In this episode of the podcast, I talk about:

Strategies over tactics
Retiring "link in bio" for something better
Decline of "insta-perfect" culture
The Stanley Cup marketing strategy shift
Human touch instead of overly calculated messages
Shift from "how to" to "how I" content
The LinkedIn Jumpstart Challenge

…And More!

This Episode Was Made Possible By:

2024 LinkedIn Challenge

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/288

How to Deal with Customer Complaints or Negativity Online

Andréa Jones — Thu, 07 Jun 2018 14:41:02 GMT

Did you get a customer complaint or a negative comment on your social media account? Before you delete it, you need to listen to this episode to understand how to navigate this sensitive situation.

Today's show covers:

How to know if you should delete a negative comment
How quickly you should respond to a customer complaint online
What to do if it's your fault
What to do even if it's NOT your fault
How to prepare for future complaints or negative comments
And more!

Join the waitlist for the Savvy Social School: http://savvysocialschool.com

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Why Brands with Values Win (Unmute Yourself Series - Part 2)

Andréa Jones — Tue, 14 Dec 2021 08:00:25 GMT

Who are you?

That's what clients wonder when considering your brand—ESPECIALLY if you'll be coaching them through life-changing transformations.

And a lot of liking and trusting someone (be it a person or business) comes down to values.

Discover how to define and speak your brand's values in this week's episode.

In this episode of the podcast, I talk about:

Why sharing your brand values is good for your business
#1 reason business owners struggle with speaking up about their values
How to be social-media-ready the minute controversial events go down
The fascinating way to uncover your strengths & translate them into business values
What your employees need from you as a business owner & boss (that will help you embody your brand values)
The benefits of routinely feeling UNCOMFORTABLE
…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/180

A Quick Formula for Writing a Promotional Social Media Caption

Andréa Jones — Thu, 06 Feb 2020 08:00:00 GMT

If a picture's worth a thousand words, a solid caption might be priceless! Captions are a fantastic way to catch your audience's attention, especially when you share a promotion on social media. Learn the ABC's of writing a good social media caption and how to leave your audience wanting more!

In this podcast episode, I share:

The 3 W's for Promoting on Social Media: What do you sell, Who is it for, Why does it matter
The ABC's of a Good Social Media Caption: Attention grabber, Benefit statement, Call to action
Tips for success at writing social media captions

Memorable Quotes:

"How can you slow your audience from scrolling?"
"Your reader/follower has to click on 'read more' or 'view more'...so give them a reason to do so!"
"Your message should be memorable like a commercial jingle."

Links Mentioned:

https://twitter.com/GraceDuffy

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Should You Be Using Instagram Reels?

Andréa Jones — Tue, 12 Jan 2021 08:00:00 GMT

It's the question on everyone's mind… Should I be using Instagram Reels in my business?

Well, the answer isn't as straightforward as you might think… Because, YES, it all depends on your unique business needs and strategies. Reels can be a massively powerful tool for certain businesses, and for other businesses... it just doesn't make much sense to get into Reels.

So how do you know if Instagram Reels is a tactic you can use in your business strategy? By answering three very important questions...

In this episode of the podcast, I talk about:

What the heck Instagram Reels is
The differences between TikTok and Instagram
Strategies vs Tactics
The 3 key questions to consider before jumping into Reels for your business
How Social Media Managers can apply this with clients.

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The LinkedIn Jumpstart Challenge
Learn how to optimize your account for conversions, to craft content that converts, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE and is happening live from Jan 25-29, 2021: https://onlinedrea.com/linkedin

Join us for our Instagram Reels Workshop with Libby Collett https://onlinedrea.com/reels

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/132

Getting Started With Live Video with Restream

Andréa Jones — Tue, 13 Jul 2021 07:00:28 GMT

Why is livestreaming so important in 2021 and should you be including it in your social media strategy?

There's a distinct difference in energy between live streaming and a typical static post that can't be replicated, and in a time when our audiences are craving connection, authenticity, and interaction, live video can have amazing benefits.

Social media is increasingly becoming a video focused method of marketing and live streaming is a great way to tap into this new trend.

In this episode of the podcast, we talk about:

The benefits of using live video, even for podcasters
3 amazing ways to leverage live streaming
The surprising benefit that helps with market research
How Restream can make live streaming easier and more impactful for your business

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Grace Duffy is the Virtual Events Manager at Restream, where she oversees their involvement in industry events - both big and small. She looks after a series of live shows hosted by a phenomenal line-up of live streaming experts on the Restream channels.

Grace is also the co-host and producer of Social Media News Live, a weekly live show and podcast that keeps you up-to-date on what's happening in the world of social media.

Website: https://restre.am/GoLive

Social media:
https://www.linkedin.com/in/gracehduffy/

https://www.facebook.com/restreamio/

https://www.youtube.com/c/Restreamio/

https://www.instagram.com/restreamio/

https://twitter.com/Restreamio

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/158

Storytelling Marketing with Lynne Golodner

Andréa Jones — Tue, 10 Nov 2020 08:00:00 GMT

What's the why behind your business? More than likely, you can tell the story of your why to anyone who asks, but we often forget to use that story as inspiration in our daily grind.

Lynne Golodner built her business around her why and storytelling, and is here to discuss her incredible journey, how you can build a foundation for your storytelling marketing, and some simple steps you can take today to start using storytelling marketing in your business to let your clients know you're human just like them!

In this podcast episode, we share:

How Lynne uses client stories to create amazing content
Lynne's approach of "foundational messaging" to promote consistency and clarity
How to apply Lynne's story-telling structure to social media
Lynne's social media journey and the support she's built for her brand
Recommendations for how to bring storytelling to your marketing strategy
Details about the Make Meaning Podcast

Memorable Quotes:

"Look for the meaning or purpose that drives the work you do every day, because that's where the human part of it is."
"There has to be something in it for them...look at the mutual benefit which is in every marketing endeavor—there has to be something for me and something for you; social is no different."
"Tell that story and be multi-dimensional so that people can relate to you and they can understand even if it all looks great on social media, you have your moments, too, and you're only human…"

About Lynne:

Lynne Golodner is host of the Make Meaning Podcast and founder of the Make Meaning Movement. She is also Founder and Chief Creative Officer of Your People LLC, a marketing and public relations firm she started in 2007 to bring meaning and purpose to marketing for schools, universities, and municipalities.

A 2020 member of the Forbes Agency Council, Lynne Golodner was recognized by MichBusiness as a Marketing & PR Prophet in 2019 and by Crain's Detroit Business as a Notable Woman in Marketing in 2018.

Author of eight books, including The Flavors of Faith: Holy Breads and her forthcoming 9th book, What's Your Story: an introduction to finding meaning and living from purpose, Lynne spent 15 years as a nationally-celebrated journalist before becoming an entrepreneur focused on marketing through storytelling, relationships and higher purpose.

A Fulbright Specialist, Lynne is a graduate of the University of Michigan (BA, Communications/English) and Goddard College (MFA, Writing). She is the mother of four teenagers and lives with her family in Huntington Woods, Michigan. Learn more about Lynne at www.yourppl.com and www.makemeaning.org as well as on Facebook, Instagram, and LinkedIn

Connect with Lynne:

Links Mentioned:

http://instagram.com/annie.franceschi

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media and Amplification Method with Annie Franceschi

Andréa Jones — Thu, 14 Nov 2019 08:00:00 GMT

Does social media marketing make you smile or make you stress? If you're stressing, you're definitely not alone and thankfully, there's hope! Annie Franceschi shares how she makes social media work for her, the value of telling your story, why word of mouth referrals are gold, and why it's important to include some fun in your strategy!

In this podcast episode, we share:

How Disney helped Annie learn how to navigate Corporate America
Annie's experience of leaving the film industry to starting her own business
What Annie wished she knew at the beginning of her social media journey
What Annie's marketing looks like now and what strategy works best for her
How Annie integrates social media in her work and uses it to amplify her marketing
Annie's book 'Permission to Try' and her creative book launch approach
The power of "the easy YES" and saying thank you
Annie's "Tactic Tornado" theory and how to focus on your "Reasons to Believe"

Memorable Quotes:

"We all know what positioning is, we just don't realize it. And simply put, it's always about how you tell the story."
"I realized the work I was doing was fun and sexy and cool, but it wasn't changing lives."
"That's what 'Permission to Try' is all about...giving yourself permission to take that leap of faith when you don't know if the net's going to be there to catch you."
"I felt extremely lost until I realized I didn't have to be all things to all people and I shouldn't be on every platform."
"The number 1 way I get business probably won't surprise you and it's the best way, is word of mouth and client referral."

Meet Annie Franceschi

Annie Franceschi is a small business branding expert, bestselling author, and motivational business speaker based in Durham, North Carolina.

She's spent the past 10+ years of her career in storytelling: first as a Disney storyteller in brand management, and now, running her own small business branding agency, Greatest Story Creative®. In branding 90+ businesses, advising hundreds of entrepreneurs, and speaking to thousands, she's come to believe that your life is your greatest story.

Connect with Annie:

http://facebook.com/greateststorycreative

http://linkedin.com/in/anniefranceschi

http://anniefranceschi.com/

Links Mentioned:

https://collaboration-catalyst.mn.co/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media Mindset with Jen Conger

Andréa Jones — Thu, 31 Oct 2019 07:00:00 GMT

Even though social media use has spread like wildfire across the world, social media marketing is still a fairly new approach to how we do business and can be difficult to navigate for those new to the scene. It's easy to fall into the comparison trap or experience impostor syndrome, so I asked Jen Conger to join me and explain the importance of listening to your audience, the value of understanding your mentality around social media, and how to get past your fear about posting and networking!

In this podcast episode, we share:

Jen's history with corporate marketing in a Fortune 500 company
What kind of content Jen used for her company's first social media posts
When and why Jen decided to start her own social media business
Where people usually get stuck on their social media strategy
Suggestions for improving your mindset around social media
Why it's important to get clear on your vision and commitment for social media
Advice for conquering fear and leaning into vulnerability on social media
Tips for building a community that helps your business grow
Jen's suggestion for using voice memos to really tap into the power of DMs

Memorable Quotes:

"It's such an important step on any social media journey when someone's creating their strategy, is to listen to the people who this is for."
"We don't have to be in the rat race."
"Sit with really what comes up for you when you ask yourself: What does social media mean for my business?"
"Sometimes it's just a matter of I'm gonna stick the scroll, and I'm going to be very intentional every time I go on social media about who I'm connecting with and how I'm doing that."
"It's baby steps...and you can always start with your story and why you do what you do or how you got to where you were…"
"How do I get in front of other audiences and just get visible?"
"What's separating people who are building incredible brands online...is they focus less on content development and pushing out stuff, and they concentrate more on relationship marketing."
"If you leave this podcast with one thing you want to start doing, it's welcoming every single follower you have with a voice memo inside their DM."

Meet Jen Conger

Jen is a former corporate director of marketing turned social media coach, writer, speaker, and all around storytelling junkie. Her passion is for helping service-based female entrepreneurs sell on social media without feeling salesy or spammy. Jen is the host of The Social Jam, a growing Facebook community of women who are using social media to develop authentic, soulful relationships with collaborators and customers anywhere in the world.

Connect with Jen:

https://www.instagram.com/jenconger/

https://www.facebook.com/JenCongerMarketing/

https://www.facebook.com/groups/thesocialjam/

https://www.linkedin.com/in/jenconger/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Summits and Social Media with Krista Miller

Andréa Jones — Thu, 24 Oct 2019 07:00:00 GMT

As an entrepreneur or business owner, you've probably heard that it's super important to narrow down your niche. Having a specific niche can help build your audience and your offering, but you may not know that it can also open the doors to hosting your own online summit! I talk with Krista Miller about how she got started in the world of summits, the value of knowing and understanding your niche, how live videos can encourage engagement, and how she uses Facebook Groups to build a summit community!

In this podcast episode, we share:

How Krista transitioned from the corporate world to the online business space
Why Krista started hosting summits and launched "Summit in a Box"
How Krista's attitude toward social media has evolved from fear to fun
Tips for how to promote your summit on social media
Recommendations for tools to help build your summit
Krista's Facebook Group strategy for building a community for summit attendees
How Krista used Facebook Ads to upsell her summit registration
Advice for how to get the biggest ROI for your summit

Memorable Quotes:

"That's an important part of social media we sometimes forget: If it doesn't feel fun to logon to the platform anymore, you don't have to be locked in...if you don't like it, you're not going to do it."
"Really focus on the behind the scenes, tease out that excitement leading up to the summit, build up to the ask, and don't just straight promote all the time."
"For promotion, the more you can make use of your speakers, the better results you're going to get."
"People really like summits when you have a specific goal for a specific niche."

About Krista Miller:

Krista teaches online business owners how to skyrocket their revenue, grow their email lists, become leaders, and make mutually beneficial connections through online summits. These aren't summits that leave speakers and attendees feeling gross and taken advantage of - her method is focused on strong connections, collaboration, and making a difference in the lives of everyone involved.

Connect with Krista:

https://www.summitinabox.co/

https://www.facebook.com/groups/summithosthangout/

https://www.instagram.com/summitinabox/

https://www.pinterest.ca/heykristarae/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Using the Story Strategy on Social Media with Erin Trafford

Andréa Jones — Tue, 29 Jun 2021 07:00:00 GMT

People are naturally wired to connect with one another through story and today we're discussing how to tap into that power to create authentic content that is aligned with your audience's needs, but also, your needs as the business owner as well!

We're uncovering exactly why storytelling is a must have in your marketing strategy and how to implement it into your social media going forward.

In this episode of the podcast, we talk about:

How storytelling differs from a content strategy
The first steps to uncovering your story
The unconventional question to ask that helps you find alignment
The difference between posting when inspired vs posting out of obligation

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Erin is a digital Visibility & Story strategist specializing in helping entrepreneurs and small businesses find and refine their path to revenue via Story, Visibility and modern, online, sales strategies.

She is an award winning journalist, blogger, consultant and strategist. She owns Erin Trafford Inc., which encompasses two digital properties: DIYPassion.com, a six-figure lifestyle blog and ErinTrafford.com, a coaching and consulting company.

She has worked with dozens of brands across North America; including Giant Tiger, Home Hardware, and Staples Canada, to create and develop content and influencer marketing campaigns.

She now fuels her joy and passion working with new, emerging and seasoned digital entrepreneurs to unleash their Stories and the power in their content.

Erin's role is to help you uncover, tell and leverage YOUR Story.

Website https://www.erintrafford.com/

Instagram https://www.instagram.com/its.erintrafford

Facebook Page https://www.facebook.com/itserintrafford

Facebook Group https://www.facebook.com/groups/erintraffordscontentclub

LinkedIn https://www.linkedin.com/in/erintrafford/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/156

Why Instagram Reels Isn't That Far Behind TikTok

Andréa Jones — Tue, 22 Aug 2023 07:00:00 GMT

Instagram is definitely showing some younger sibling vibes while trying to keep up with big brother TikTok.

But clearly, IG is taking some good notes because Reels is helping businesses and content creators make big moves toward getting discovered and reaching a fresh audience.

If your business is on IG and you're NOT using Reels, you're seriously missing a huge growth opportunity.

While IG is still playing catch up to TikTok's reputation for video and discoverability, learn how business owners can make a big push forward by leveraging Instagram Reels.

In this episode of the podcast, I talk about:

Why Instagram Reels work for businesses
The history of Instagram Reels
The immature Mr. Al on IG
Your #1 focus when creating Reels for your biz
Starting conversations, not teaching lessons
My hot & cold relationship with lip-sync videos

…And More!

This Episode Was Made Possible By:

Instagram Bootcamp Challenge

You don't need to go viral on Instagram. You need to get Profitable!

Refresh your Instagram approach so you can ignore the vanity metrics and focus on what matters: Profitable Engagement.

The Instagram Bootcamp is here to help you abandon what's not working, rise above the low engagement across the board on IG, and start implementing the strategies that are proven to work for businesses like yours!

If you're ready to make this a new reality for your business, then it's time to join the FREE Instagram Bootcamp: https://onlinedrea.com/bootcamp

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/267

Social Media Content Planning with Kristen Westcott

Andréa Jones — Tue, 18 May 2021 07:00:00 GMT

The idea of planning social media content can feel like a daily chore. What do we say? When do we say it? And how do we balance social media time with the rest of our business building tasks?

In this episode of the podcast, Kristen Westcott, a business growth and systems strategist gives a straightforward and easy to apply strategy for creating a social media content creation system that works for you.

We talk about:

The first thing to think about as you start to create content in batches
How to plan your content based on what's topical
How much time to spend on all of this
Some tools to improve your success

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Kristen Westcott is a business growth and systems strategist who has spent the last decade in the legal and education fields supporting leaders and students in the areas of goal setting, productivity, and project management. After recognizing her true passion lies in serving entrepreneurs, Kristen honed her skills as a Director of Operations. She quickly noticed that what was holding many business owners back wasn't a lack of drive or ability, but a lack of foundational systems that could support the day-to-day operations of a scaling business. These days, she spends her time helping online coaches, copywriters, and creatives scale without the frustration that massive growth often brings.

Website www.kristenwestcottmedia.com

Facebook https://www.facebook.com/kristenwestcottmedia/

Facebook Group https://www.facebook.com/groups/howtogrowyourbiz

Instagram https://www.instagram.com/kristen.westcott/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/150

Ethical Marketing with Michelle Mazur

Andréa Jones — Tue, 11 May 2021 07:00:00 GMT

3 Word Rebellion author and messaging expert Michelle Mazur is joining us today to give a different perspective on what marketing looks like online and why you don't have to follow the trends.

What started off as a rant/blog post about how not to be a motivational speaker quickly turned into a business that challenged the status quo and encouraged other businesses owners to do the same. If you have a message or value that you want represented in your business, but you've been too nervous to rattle the cage too much, this podcast is for you!

In this episode of the podcast, we talk about:

The typical bro-marketing methods that keep value-based entrepreneurs feeling trapped
The surprising new stat about people's attention span
A breakdown of Michelle's 3 word rebellion and social media strategy
The truth about why you might feel like you're bad at marketing
The first step to getting started with ethical marketing

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Michelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.

Website https://drmichellemazur.com/
Instagram https://www.instagram.com/drmichellemazur/

Twitter https://twitter.com/drmichellemazur

Facebook https://www.facebook.com/DrMichelleMazur

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/149

Creating Intentional Instagram Content for VIP Offers with Jordan Gill

Andréa Jones — Tue, 27 Apr 2021 07:00:00 GMT

Being intentional about social media is much more than just scheduling your Instagram posts. It's about how you use it, the purpose and strategy behind each decision you make while using social media, and the type of relationships you build, especially when gearing up for a launch.

Jordan Gill has built a business around intentionality and relationship building on social media and is sharing her Instagram content marketing strategy and tips that keeps her in tune with her audience and growing her business, while still setting boundaries around social media.

In this episode of the podcast, we talk about:

The importance of relationships in business
The repurposing strategy to stay intentional with your social media use
A breakdown of her content marketing strategy for her VIP day launches
What it's like batch recording 6 months worth of video content (and how)
The importance of testing and being data-driven

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs. Her jam is creating a cohesive operating system for managing your tasks, files and inbox. She's been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas TX with her cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.

Website: https://www.systemssavedme.com

Facebook: https://www.facebook.com/systemssavedme/

Instagram: https://www.instagram.com/systemssavedme/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/147

Creating Intentional Social Media Content for Your Business with Tara McMullin

Andréa Jones — Tue, 20 Apr 2021 07:00:00 GMT

Content marketing is a fantastic way to grow authority, spread the word about your business, and build great relationships with your audience, but you don't want to be creating content just to create content.

To preserve your time, energy and your audience's attention, your content should be strategic and thought out, especially on social media. Today we're joined by Tara McMullin who's sharing an intentional method of creating content that you feel pride in and enjoy making, while also serving your audience and appeasing the algorithm.

In this episode of the podcast, we talk about:

What epistemological method is and applying it to your business
An intentional repurposing strategy
How to use Notion for content management
Your role once you shift away from one on one services
Finding a balance between your creativity and the algorithm

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tara McMullin is a coach, community builder, podcaster, and writer. She's the founder of What Works, a digital platform for small business owners who are building strong, resilient, and sustainable companies. She's also the co-founder of YellowHouse.Media, a podcast production agency that helps entrepreneurs create standout podcasts that grow their businesses. Tara's podcast, What Works, has been downloaded over 2 million times and boasts over 300 interviews with small business owners.

Tara is also an international speaker and a best-selling instructor on CreativeLive where she's reached over 25,000 students with her online video courses on small business. Tara's work has been featured in Fast Company, Forbes, Inc, and The Huffington Post.

Website: http://explorewhatworks.com

Instagram: http://instagram.com/tara_mcmullin

Facebook: http://facebook.com/taramcmullinco

Twitter: http://twitter.com/taragentile

Free self-assessment on building a stronger business: http://explorewhatworks.com/assessment

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/146

Social Media for Real Estate Agents with Keri White

Andréa Jones — Tue, 05 May 2020 07:00:00 GMT

Having an online business takes an incredible amount of work and a willingness to recognize when you need help. Whether you're a solopreneur trying to do it all or just now thinking about starting your online business, today's episode is full of super helpful advice to get your business where you want it to be.

Keri White joins me and explains how to be proactive instead of reactive, the power of coaching and getting support, how she plans ahead for social media content, what creating a "good" brand really looks like, why collaboration and consistency are key to growing your business, and more!

In this podcast episode, we share:

The power of mindset and having a coach
What made Keri realize she needed a social media manager
Keri's process for creating content for her brand
Suggestions for professional branding shoots
Advice for creating a brand online that looks good without being perfect
The power of using videos for your business
How Keri's team balances social media and daily work by planning ahead
How to handle negativity as your online business grows

Memorable Quotes:

"Of course you can take great photos, it is instant---Instagram, but then having a message behind it, having a purpose, relating to people...I saw how I could use it for my business."
"A lot of people struggle with that balance of you want to look polished but you want to be authentic, you want to put out great content but you don't want to be too scheduled or curated."
"You're getting two people when you have a great photo and a great caption."
"The reason behind using videos...is that people get to know you before they meet you…...they know you, they like you, they trust you."
"Bottom line is, it's not about me. It's about getting the content out there and helping people...let go of the judgment and just post it."
"It's not really rejection, it's just steps to more massive success."

About Keri:

It was an early understanding of the California lifestyle and broad worldview that gave Keri the ability to adapt and relate to a diverse roster of clients during her 15 year career in real estate. Keri's longtime passion for real estate developed out of a desire for connecting people to the things that they love. Careful guidance, patience and persistence are trademarks that have allowed Keri to consistently deliver to her clients needs, time after time. Her clients remain the number one priority and she offers a high level of energy to grow and maintain lasting relationships, while bringing careful attention to every step of the process; from obtaining the trust of the client, getting the offer through, to negotiating the deal with a successful closing. Keri's clients benefit from the network of agents at The Agency, its culture and global reach as well as her extended relationships with a remarkable team of educated Realtors, experienced Escrow and Title Officers, skilled Mortgage Lenders, and an efficient office staff in order to make sure every client's need is satisfied. Email: keri@keriwhite.com and pr@societygal.org

Connect with Keri:

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Is Video Really All That Powerful in 2020?

Andréa Jones — Thu, 30 Apr 2020 07:00:00 GMT

Every time you click play on a YouTube tutorial or a product review video, you're increasing engagement for someone else's business. The good news is, you can boost your own business by sharing your own videos with quality content. I know making videos can sound overwhelming, so if you're still on the fence about adding videos to your marketing strategy, listen in as I dig into the data about how powerful video really is in 2020!

In this podcast episode, I share:

What consumers say about when, how, and why they watch videos
How video ads impact consumers and why YouTube is outpacing Facebook Ads
How videos can be used as learning tools that influence purchasing decisions
The power of mobile-friendly videos and videos with captions
My personal theory about using videos to capture attention
Realistic suggestions for creating quality video content without feeling overwhelmed
How I plan to use video for my own business
Important information about Facebook's latest update
How the Savvy Social School offers support as you navigate using video to grow your business

Memorable Quotes:

"When we're looking at video and it's effectiveness, I want to know what consumers say about video. I want to see that data."
"As consumers, [Instagram Story ads] don't feel as intrusive as other ads; the content being created there is native to the stories; it looks like an Instagram Story."
"If you think about how you interact with video content, even if you don't click like or leave a comment or anything, just by looking at that content, you're telling the algorithm that content is more valuable than the static images around it."
"Focus on creating quality work that actually captures the attention of your audience, and spend more time on that quality work than creating quantities of posts that people aren't engaging with."
"It wasn't polished, it wasn't perfect, but it got the top engagement of the month because I just kind of showed up as I was."

Links Mentioned:

3 Part Video Series on YouTube Demonstrating Headliner

Video Marketing Statistics and What Brands Need to Know

Social Video Trends Consumer Report 2020

Video Marketing Statistics about Videos As Learning Tools

The Latest on Facebook Video and Mobile Device Trend

Digital Discovery Case Study about Using Video Captions

Facebook Announcement: Messenger Rooms, Facebook & Instagram Live, & More!

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Facebook Ads with Claire Pelletreau

Andréa Jones — Tue, 21 Apr 2020 07:00:00 GMT

Knowing your audience is crucial for any business owner but how you reach your audience is just as important. Whether you're feeling unsure if Facebook ads are for you or you're ready to dive into the online ads world, Claire Pelletreau has fantastic advice to make sure you spend your time and money wisely.

Claire joins me and talks about all things Facebook ads, the easiest types of ads to start with, how to know if you're even ready for ads, and how Facebook ads are kind of like Viagra if you're eager to give your business a boost!

In this podcast episode, we share:

Claire's experience working with Facebook ads and starting her own ads service
What to consider before you start spending money on Facebook ads
Two types of spending on ads: Money and Time
Ad types that are great for beginners
Tips for podcasters to leverage ads to get more listeners
Recommendations for tools to set up and manage ads
Caution for those ready to run ads for clients
Advice for anyone ready to start using Facebook ads or offering it as a service

Memorable Quotes:

"...You should only spend money on ads when you're already making money in your business..."
"If you're not closing the sales calls that you're having, there might be a messaging issue or a pain point thing you haven't identified, ads aren't really going to fix that."
"Facebook ads are like Viagra; they're definitely going to give you a lift but they're not gonna make you good in bed."
"If you have the money to spend on ads, great! But realize you might be spending it just to get the data and not to get results."
"People can come with this idea of putting in a dollar and getting two back every time, and that just isn't always the case."

About Claire:

Claire Pelletreau is a Facebook and Instagram ad consultant, teacher and conversion optimization expert. She spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she'll happily geek out with you on ways to test advertising for any type of business. Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast.

Connect with Claire:

Links Mentioned:

FREE 5 Facebook Ads Webinar

Absolute FB Ads Course

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Copywriting & Social Media with Kira Hug

Andréa Jones — Tue, 14 Apr 2020 07:00:00 GMT

Writing social media captions and posts can be a struggle for anyone, copywriters included. The trick is to just get started, even when you don't feel 100% ready. Kira Hug knows what it's like to take the plunge and go for it, and shares her hustle to building her business, how she built a solid Facebook community, how she really stands out and shows up on social media, and some tips for what to say when you don't know what to post on social media!

In this podcast episode, we share:

How Kira first got into copywriting and her journey as a business owner
The story behind Kira's Copywriter Club
Kira's strategy for building a thriving Facebook community
Kira's approach for posting and creating conversations within her Facebook group
How copywriters can use social media to share their knowledge with others
Advice for how to create posts people will care about

Memorable Quotes:

"It was saying YES and not knowing how to do everything, either."
"Once you taste what community can do for you professionally, you want more of it."
"It started with being really strategic of who we invited, then creating a safe space, creating conversations that people cared about, and creating this resource that just didn't exist in the way we saw it."
"If you show up in a way that helps you connect with another individual, it opens up so much more opportunity for you."

About Kira:

Kira is the co-founder of The Copywriter Club and co-host of The Copywriter Club Podcast. On top of all that, Kira is also a conversion copywriter who specializes in personality-driven launch copy. She helps small business owners package their 'weird' following her signature Weird Trifecta Framework™. In a previous life, Kira was an art major and worked with global brands like Estee Lauder Companies. She also led the marketing team for startups like ActionableBooks.com and global health nonprofits. Today, Kira refers to herself as a Copy Chef (she dresses the part!), and she leads a team of multiple copywriters in a flex micro-agency focused on personality-driven sales copy for course, membership and program launches.

Connect with Kira:

http://www.thecopywriterclub.com/

Links Mentioned:

https://www.facebook.com/groups/thecopywriterclub/

http://thecopywriterclub.com/savvysocial

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Importance of Evolving with Your Social Media Audience Featuring Elle Drouin

Andréa Jones — Thu, 18 Apr 2019 07:00:00 GMT

Full disclosure, I found my special guest, Elle Drouin, through her dog Mochi's Instagram!! Elle joins me to discuss what it's like to evolve with your business and really understand what user

data says about your brand and your product. She shares tips for how to access great content whether it's for social media, your website, or your new subscription-based program!

In this podcast episode, we share:

Elle's background with Instagram and digital marketing
How Elle transitioned from digital marketing to owning a consulting business
Why Elle stepped out of consulting and started a styling photography business
How Elle has used social media to build community around her membership
How Elle creates curated content based on member feedback
Why Elle is launching new resources to help others with subscription based businesses
How Elle uses Pinterest to increase awareness for her businesses
Advice for new business owners who want great visual content

Meet Elle Drouin

Elle Drouin is a product stylist, brand photographer, and business mentor to creative entrepreneurs. After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping online business owners build brands that are as profitable as they are pretty. She's the creator of the Styled Stock Society, a stylish stock photography membership and teaches other women how to build sustainable businesses by creating recurring revenue streams.

Elle is also human behind the popular Instagram account @mochiandthecity. Elle's dog Mochi is a 4 year old maltipoo model and influencer with over 100,000 followers. Elle and Mochi have been featured on Entrepreneur, Refinery29, the Today Show, and a number of other media outlets. They've collaborated with brands like ABC, American Express, Disney, Google, and The Ritz-Carlton and also use their platform to raise awareness for organizations like the Humane Society and local rescue organizations.

Connect with Elle:

https://www.instagram.com/elledrouin/

https://www.facebook.com/elledrouin

https://twitter.com/elledrouin

https://www.linkedin.com/in/rachelledrouin

https://www.instagram.com/mochiandthecity/

https://www.instagram.com/styledstocksociety/

Links Mentioned

Styled Stock Society - A Stylish Stock Photo Membership

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Showcase your Expertise on Social Media

Andréa Jones — Mon, 28 May 2018 18:14:36 GMT

If you're struggling with showcasing your authority on social media, this episode of the Savvy Social Podcast is for you!

In this episode, Andréa Jones shows you how to build your expertise online through providing value and building connections. Having authority in your industry is important because setting yourself up as a leader or a expert in your field allows you to strut your stuff. People buy from people they like and trust. In positioning yourself as an expert, you're allowing your audience, your fans, and your potential buyers to trust you.

Listen in for tips on how to:

Showcase your expertise through teaching
Participate in the community to grow your notoriety
Have others showcase your authority for you
Be your best savvy selves!

Today's Resources:

Savvy Social Framework: Sign up for this free 7-day video training series that teaches you how to get more growth, visibility, and engagement on social media. Access the training here: http://onlinedrea.com/free

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Content Marketing in 2021 with Teresa Heath-Wareing

Andréa Jones — Tue, 01 Jun 2021 07:00:00 GMT

The way we create content for social media drastically changes constantly, and Teresa Heath-Wareing is no stranger to the changing tides of content creation. The way we use social media for business today is different from even 12 months ago and in this interview Teresa shares how those shifts have impacted the way we create content and how to keep attracting new leads and sales.

In this episode of the podcast, we talk about:

What you should focus on if you only have a few hours a week for social media
How to choose a platform to focus on for your business
How much content you should be creating
The difference between create content as a solopreneur vs with a team
Content Ideas and what to do if you run out of ideas

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Award winning International speaker, TEDx speaker, trainer, podcaster and business owner, Teresa works with businesses, entrepreneurs and marketers to help them enhance their digital marketing & social media efforts.

She is recognised alongside some of the world's social media & digital marketing thought leaders and is widely regarded as one of the UK's leading marketing influencers.

Teresa has spent the last 16 years in Marketing working with international brands such as Land Rover, Jaguar, Rightmove and Leadpages.

She speaks and trains entrepreneurs all over the world. As well as in her online membership - The Marketing that Converts Academy.

Teresa hosts a popular weekly podcast called 'Marketing that Converts' and has interviewed the likes of Amy Porterfield, Pat Flynn, Michael Hyatt, Jasmine Star, James Wedmore, Mike Stelzner and Dean Graziosi.

Website https://teresaheathwareing.com/

Facebook
https://www.facebook.com/TeresaHeathWareingUK/

Instagram https://www.instagram.com/teresa_heathwareing/

Twitter https://twitter.com/theathwareing

LinkedIn https://www.linkedin.com/in/teresaheathwareing

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/152

Write Better Copy by Getting to Know Your Audience with Sara Frandina

Andréa Jones — Tue, 06 Apr 2021 07:00:00 GMT

If you're limiting your time on social media or just wanting to be mindful about how you use the time you do spend on there, then it's going to be that much more important that you're attracting the right people on social media - which means also getting intentional and strategic about your social media posts and captions. One of the most powerful ways you can write copy that attracts the attention of your ideal audience is to get to know them on a personal level.

This week we talk with Sara Frandina who shares with us how she writes conversion copy for her business and her clients using her signature Voice Of Customer method and how you can apply it to your social media strategy as well.

In this episode of the podcast, we talk about:

What "voice of customer" is and how to use it to connect with your audience
Market research when you don't have an audience yet
How buyers awareness impacts how you write copy on social media
Using social media for marketing when you're trying to reduce your social media usage

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Memorable Quotes

"It really drives the copy when you know exactly where you're meeting people."
"Why am I here? Is it because I feel like I need to be or I should be, or am I truly using it from a place of enjoyment?"
"Where do I want to be? What do I enjoy? And now how can I use this in a way that makes sense?"
"That's what they're going to connect with… with the business owner who knows what they think and knows how they talk.
"A big part of Voice of Customer is knowing what to take and what to leave."

About the Guest

Sara Frandina is a conversion copywriter with an insatiable appetite for learning, all of the books, and popcorn. Her superpower is translating the thoughts and stories of others into meaningful insights that fuel empathy-based marketing + communication for her clients. When she's not busy reading between the lines of customer research, you can find Sara getting tackled by her toddler, walking her pup, or warming up her coffee. Again.

Learn more about Sara — and how to get to copy that converts — at www.SaraFrandina.com.

Website: https://sarafrandina.com

Instagram: https://instagram.com/sarafrandina

Twitter: https://twitter.com/heytheresar

Facebook: https://www.facebook.com/SaraFrandinaCopywriting

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/144

Overcoming Your Fear of Video with Cara Rice

Andréa Jones — Tue, 30 Mar 2021 07:00:00 GMT

Are you still afraid to show yourself online? It's hard to be a personal brand when you're still struggling with showing the personal part, so what can you do about it?

With more emphasis on being more authentic and connecting, plus the push for more video based content, entrepreneurs are having to come face to face with their fear of having their imperfections on display for the virtual world to see.

Cara Rice knows exactly what it's like to be stuck hiding behind a "business guise" and showing up online in an authentic and often vulnerable way, and she's sharing with us how she overcame the fear of showing up online, and how you can too.

In this episode of the podcast, we talk about:

The role of video in social media marketing
How do you overcome the fear of sharing your story and being vulnerable
How your imperfection can actually help your audience
What to work on instead of trying to get rid of fear
Plus the most common limiting belief that Cara sees and when it most often shows up

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Cara Rice is a Business Coach, a Certified Trainer of NLP and the founder of the Mind Surgery Method™ NLP Practitioner training for coaches.

She's gone from selling $47 detoxes (to anyone who would work with her!) to sustaining a fully-booked 6-figure coaching business for over 5 years now, helping early-stage coaches overcome their visibility fears and master the mindset, habits & coaching skills to create a sustainable six figure business online.

Her clients are health, life, relationship and business coaches across the globe. She's also helped real estate coaches, brand strategists, photographers (and even a few stylists!) build a coaching arm to their businesses, too.

From getting on video for the first time, launching their signature programs, signing their very first paying clients to creating $5K, $10K and even $35K+ months -- nothing makes her happier than to support someone to work alongside their fear and fully step into their next level of income and impact as a coach. (And transform their own life in the process.)

Website: www.cararice.com

Facebook group: https://www.facebook.com/groups/cararicecoaching

Instagram: https://www.instagram.com/cararicecoaching/

Free 8-minute Guided Visualization: https://cararice.com/next-level-you

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/143

Gaining Confidence to Show Up as You Are on Social Media with Stephanie Dodier

Andréa Jones — Tue, 16 Mar 2021 07:00:00 GMT

The way we think about our bodies and the almost obsessive desire to look a certain way goes far beyond body image and what outfits we think we can pull off. It impacts how we move through our everyday lives, how we run our business, and even the way we show up online.

In this episode of the podcast, we talk about:

Stephanie's journey from seeking to look thin to breaking free from diet culture
What it means to show up "full body"
The difference between body positivity and body neutrality
How to cultivate confidence
How to unlearn the negative thoughts we have about ourselves

...and more!

This Episode Was Made Possible By:

Fanbooster by Traject

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th.

Whether you're going live for the first time, creating a new type of content, or speaking to a new audience, this challenge is all about creating an audio / video experience with your audience as it's the closest thing we have to a real world (in-person) connection: https://savvysocialschool.com/

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stephanie Dodier is a Clinical Nutritionist, an Intuitive Eating Expert, and the host of The Beyond the Food Show whose integrative and comprehensive approach helps womxn take their lives back from diet culture. Her proprietary and countercultural approach, the Going Beyond The Food Method™️, has helped womxn in over 92 countries seek health beyond dieting. Stephanie was trained at the Institute of Holistic Nutrition in Canada and has a degree in Health Science.

Website: https://www.stephaniedodier.com/?utm_source=shownotes&utm_medium=savvysocialpodcast&utm_campaign=interview

Instagram: https://www.instagram.com/stephdodier/

Facebook: https://www.facebook.com/StephanieDodiernutrition/

Roadmap to living diet-free: https://www.stephaniedodier.com/roadmap/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/141

Why Risking Being Cancelled is Worth It with Lana Hernandez

Andréa Jones — Tue, 09 Mar 2021 08:00:00 GMT

Putting ourselves out there on social media can be a jarring experience. On one hand we want people to see the content we create and interact, but at the same time we're also afraid of what those same people think.

Today we're having a candid conversation with Lana Hernandez all about showing up and being ourselves on social media. Lana is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business.

There's a lot of truth bombs in this podcast that'll shake things up if you're afraid of showing up online authentically, so definitely give this podcast a listen!

In this episode of the podcast, we talk about:

The fear of showing up vs being misunderstood
The bombshell of truth about cancel culture
Why imperfection is a good thing
What kind of influence do you want to have

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

UnMute Yourself Challenge

Join us inside the Savvy Social School for the Unmute Yourself Challenge from March 16th to 18th.

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lana Hernandez is a mindset and empowerment coach who specializes in empowering her clients to unleash a more authentic and aligned business mindset by pushing through fear, insecurities, and worthiness so that they can move boldly into the next steps in their business. Lana has 20+ years of corporate experience in a wide range of disciplines that are leveraged to support entrepreneurs to break through their limiting beliefs and take a holistic approach to how they view and plan for success. Guiding her clients through the mindset triggers of the entrepreneurial journey, Lana helps them navigate their mindset barriers to sustain empowered growth.

Instagram: http://instagram.com/visiontodecision

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/140

How Photographers Can Leverage Social Media to Grow Their Business with Kendra Swalls

Andréa Jones — Tue, 28 Jul 2020 07:00:00 GMT

Whatever industry you might be in, connections, consistency, and providing real value are key to the success of any business. Kendra Swalls talks with me about how to use Facebook groups to network with clients, her Instagram growth strategy, the power of getting personal on Instagram Stories, how photographers can use social media to connect with potential clients, and more!

In this podcast episode, we share:

How Kendra used Facebook groups to grow her business
Kendra's approach to posting on social media
Why providing value for your clients is so necessary
Kendra's strategy for attracting new clients on Instagram
What Kendra has learned by using curated and personal posts on Instagram Stories
Advice for photographers using social media to build a new business
Details about Kendra's Free Marketing Guide and Business Builders Membership

Memorable Quotes:

"I'm big on the idea of giving more than what I'm asking for in return."
"I want my ideal client that's watching me on social media to feel like she's connected to me and to feel that she's getting something of value and that I'm not just selling to her all the time."
"I've noticed that the more I post to Stories, the more people are following me, the more people are interacting with my feed content, and the more people are viewing my Stories, so it's just that consistency that's really helpful."

About Kendra:

Kendra Swalls is a former elementary school teacher turned photographer and entrepreneur who is helping women let go of the notion that perfection equals success. She founded Paisley Layne Photography and is on a mission to help women not only launch their dream business, but to show them all of the marketing and social media tips and tools she's learned on her own journey. She wants women to know that balancing motherhood and your career is definitely possible and achievable.

Connect with Kendra:

Girl Means Business Free Marketing Guide

Links Mentioned:

Business Builders Membership

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Sales Media vs Social Media with Prerna Malik

Andréa Jones — Tue, 21 Jul 2020 07:00:00 GMT

Have you ever read content that convinced you to finally sign up for a workshop or buy a product or service? That's the power of conversion copy. Chances are if you need to increase your business's profit, you need to up your conversion copy game.

Prerna Malik joins me to discuss what conversion copy is, her "4 S" strategy to creating social media content that converts, how to research your potential clients and customer's needs, how to avoid turning social media into sales media and more!

In this podcast episode, we share:

What conversion copywriting entails and why it's different from content writing
The 4 S Formula: Stories, Scenes, Sage, Sales
Prerna's approach to social media
Different ways to research in order to write conversion copy
Details about the Profits on Tap Incubator

Memorable Quotes:

"Content writing engages and educates; copywriting engages, educates, and empowers you to purchase."
"Social media has the power to bring the world together...the potential for entrepreneurs is huge if you use it the right way and don't just turn it into sales media instead of social media."
"I'm not pitching—I'm just talking about what I'm working on."
"Even if you don't have an audience, you can still do really in depth research on your ideal clients or customers just by tuning into social media communities…"

About Prerna:

Prerna Malik is a certified conversion copywriter who has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science ensuring you get the ROI your business deserves. Co-founder of Content Bistro, she and her husband, Mayank have worked with over 450 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Amy Porterfield, Dr. Eric Zielinski, Alli Worthington, Bushra Azhar, Tsh Oxenreider and others! Creator of the Connection-Conversion ™ framework, she specializes in creating sales pages, emails and website copy that woo hearts, minds and, of course, wallets.

When she isn't helping her clients rake in wild sales, you can find her teaching service businesses how to scale minus the stress using the art (and science!) of profitable packages in the Profits on Tap Incubator. If you need her after work hours, you can find her introverting with her nose in a book, baking up a storm in the kitchen or traveling the world with her husband and business partner, Mayank and their daughter, Manini.

Connect with Prerna:

Content Bistro Website

Profits on Tap Incubator: Free Masterclass for Service Businesses

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Tools I Use to Manage My Social Media Management Business

Andréa Jones — Tue, 14 Jul 2020 07:00:00 GMT

I recently posted insightful tips I wish I'd known when I first started my business, and now I'm adding to that list by sharing valuable online tools that will save you tons of time and frustration. If you want to grow your business, have more time to focus on your clients, and show up in a more professional way, be sure to have a look at how these tools can help you!

In this podcast episode, I share:

The benefits of using online tools for your business
Favorite online tools for branding
Recommended online tools for project management
Which online tools are great for delivering your services

Memorable Quotes:

"I found that over time, I was able to get ahead a lot faster by investing in some of these tools."
"Time equals money, so if I'm not spending time fiddling around with something, I'm spending time actually creating content for my clients or going out and finding new clients, which is the best way to grow your business."
"My clients love that I'm using these tools because they feel like they can trust me as a professional and they feel confident investing in me…I'm able to deliver a seamless product and a seamless client experience."

Links Mentioned:

Google Docs / Google Spreadsheets

Branding Tools:

Bluehost

Web Host Face

Bluchic

Project Management Tools:

Service Delivery Tools:

Canva

AirTable

Traject Social

Facebook Creator Studio

Kapwing

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Build Relationships on Social Media with Abby Herman

Andréa Jones — Thu, 25 Apr 2019 07:00:00 GMT

We all know content marketing is crucial to having a successful business. However, before you can get anyone to pay attention to your content, you've got to lay the groundwork by building solid relationships. Abby Herman joins me today to discuss different ways you can make these vital connections, even if you're new to the online world or an introvert like me!

In this podcast episode, we share:

How and why Abby transitioned from teaching to content marketing
How Abby used Facebook groups to grow her business
Suggestions for building relationships online using offline methods
Advice for using "Coffee Chats" to connect more intentionally with others
How Abby's social media strategy evolved as her business grew
The power of using video and audio messages for direct messaging
The value of shifting digital interactions from impersonal to personal
Why Abby's program focuses on building relationships

About Abby Herman

Abby Herman is the owner of Write Solutions, a content marketing agency for service-based business owners who want to gain visibility for their businesses with personalized content strategies and implementation. She specializes in idea generation and content strategy and delivery so her clients can keep on doing what they love in their businesses. She also creates courses to help newer business owners DIY their content marketing, because she knows from experience that there's nothing more frustrating than not knowing where to start.

Connect with Abby:

https://www.instagram.com/abbymherman/

https://www.facebook.com/AbbyMHerman1/

https://www.linkedin.com/in/abbymherman/

https://www.youtube.com/channel/UCp_mA7yy1hJdFviLrcJl7YQ

Links Mentioned:

Connect. Build. Succeed.

Abby Herman Freebies

PodcastBuddy

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Making Business Feel Fun Again with Jessica Santise

Andréa Jones — Tue, 21 Oct 2025 07:00:00 GMT

Marketing doesn't have to be serious to work. In this episode, I chat with Jessica Santise (designer, event host, and creative behind Tales from the Back End Summit) about bringing fun, personality, and playfulness into your business.

We talk about turning small creative ideas (like GIFs and themed branding) into signature elements, why details make your brand memorable, and how to do marketing that feels 100% you.

This one's for the creatives who want their business to feel like them.

In this episode of the podcast, we talk about:

How Jessica built a business around creativity and fun
Why branding the details matters more than perfection
How to add playfulness without losing professionalism
Bringing personal joy into your business brand
Finding confidence to "do it your way"

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

I'm Jessica Santise, professional video editor and GIF creator with over 20+ years of experience and a background in digital marketing.

I provide no-stress video editing for online business owners to help them create personality-packed videos their audience can't wait to devour.

Website: https://jessicasantise.co/
Instagram: https://www.instagram.com/jessicasantise/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/380

How to Manage Social Media (without it taking over your life)

Andréa Jones — Sun, 17 Jun 2018 18:52:58 GMT

Do you find yourself spending way too much time on social media without making much progress? Are you endlessly scrolling and without focusing on the reason you joined Facebook, Instagram, etc in the first place?

Today's episode teaches you:

How to repurpose content
The importance of staying organize
The idea of decision fatigue
What to do when you go on vacation
And more!

Resources:

https://www.fastcompany.com/40533263/5-ways-to-prevent-decision-fatigue-from-ruining-your-productivity

Automation Tools

http://onlinedrea.com/recurpost

http://onlinedrea.com/tailwind

Join the waitlist for the Savvy Social School: http://savvysocialschool.com

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

What I Learned at Podcast Movement 2019

Andréa Jones — Mon, 19 Aug 2019 16:06:08 GMT

Podcast Movement is the world's largest podcasting conference. Check it out here: https://podcastmovement.com/

In this bonus episode, I'm sharing my thoughts and what I learned while attending this event.

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What's Working for Email List Growth in 2026 with Jennie Wright

Andréa Jones — Tue, 03 Mar 2026 08:00:00 GMT

Email marketing is still one of my favorite ways to market my business, but your list only works if the right people are on it.

In this episode, I'm joined by Jennie Wright to talk about what's actually working for email list growth and lead generation as we head into 2026. We cover everything from AI and smarter lead magnet strategy to segmentation, self-selection, and why most people are missing the real opportunity in their follow-up sequences.

If you've been wondering whether your lead magnet is pulling its weight, this conversation will help you rethink your approach.

In this episode of the podcast, we talk about:

How AI is changing lead generation
What actually makes a strong lead magnet
Free versus paid lead magnets
The power of self-selection and segmentation
How to connect your lead magnet to your core offer
Why metrics matter more than intuition

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads.

With a track record of building over 400+ list builds, Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers, but also build trust and engagement with audiences.

Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker, consultant and fractional CMO who inspires audiences and clients with her expertise, passion, and practical advice.

Website: http://jenniewright.com/
LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/
Instagram: https://www.instagram.com/jennielwright/
Facebook: https://www.facebook.com/jennie.wright.50

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/398

Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Deadline to submit: March 10th. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast

Social Media Trends to Watch in 2024: Insights from Metricool Study of 29 million posts!

Andréa Jones — Tue, 28 May 2024 07:00:00 GMT

I love data! Whether you're a business owner, content creator, or freelancer, you should fall in love with data too because it's the starting point to designing a real path to success on social media.

In today's episode, we're going to dive into some recent social media studies done by Metricool to talk about what's working and what we need to leave behind.

Metricool's latest report analyzed data from almost a million social media accounts and over 29 million posts. We'll discuss platform-specific trends, the impact of engagement rates, and how different strategies work for varying account sizes.

Whether you're a tiny account or a huge brand, this episode will help you navigate the evolving social media landscape and learn to trust the data.

In this episode of the podcast, I talk about:

The difference between strategies and trends in social media marketing
Insights from Metricool's 2023 study on social media networks
Platform-specific data for Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, Pinterest, Google Business Profiles, YouTube, and Twitch
The importance of quality content versus quantity
The rising significance of video content
How algorithms are evolving and what that means for your social media strategy

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

The Feed Private Podcast

The Feed Private Podcast is for business owners who want to go deep into the weeds of social media without feeling (or getting) lost.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/307

Marketing Through a Pivot with Jamar Diggs, Diane Mayor, and Diann Wingert

Andréa Jones — Thu, 11 Apr 2024 07:00:00 GMT

Navigating a business pivot can stir up a mix of emotions, from fear and uncertainty to excitement about new possibilities.

In our first roundtable discussion, we dive into the heart of mindful marketing transformations.

Joining me are special guests Jamar Diggs, Diane Mayor, and Diann Wingert, who share their firsthand experiences of steering their businesses through significant shifts.

From moving beyond traditional marketing roles to redefining their audience and messaging, each story sheds light on the challenges, wins, and lessons learned during their journeys.

In this episode of the podcast, we talk about:

Marketing your business through significant pivots
The role of feedback and intuition in refining your strategy
Lessons learned from navigating business transformations
Strategies for communicating and implementing changes
The future direction for our businesses in the context of mindful marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

About the Guests:

Jamar Diggs is a YouTube Marketing Strategist for businesses who want to leverage YouTube to create a low-lift marketing strategy so they can make marketing only 10% of their focus. He takes his corporate marketing experience from working in large marketing departments like Homes.com and Forrent.com to help his clients create a content strategy and marketing system that will generate results for years.

Website: https://jamardiggs.com/
Instagram: https://www.instagram.com/jamardiggs/
YouTube: https://www.youtube.com/@JamarDiggs
LinkedIn: https://www.linkedin.com/in/jamardiggs/

Diane Mayor is a business strategist who helps entrepreneurs build a strategy that goes beyond the funnel to make more and keep more in their business.

Each day as the host of The 5-Minute Strategist podcast, Diane shares one strategic question to get your gears turning and spark new ideas for growth, innovation, and leadership in just 5 minutes.

In her spare time, this spreadsheet-crazy, puzzle-solving, systems nerd is passionate about travel, live events, coffee, and Converse though not always in that order.

Website: https://dianemayor.com/
Podcast: https://the-5-minute-strategist.captivate.fm/listen
Instagram: https://instagram.com/diane_mayor
LinkedIn: https://www.linkedin.com/in/diane-mayor

Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help female solopreneurs with big ideas and busy brains get focused, fired up and flame retardant. Diann is the creator of The Boss Up Breakthrough and host of The Driven Woman Entrepreneur Podcast.

Website: https://www.diannwingertcoaching.com/
Podcast: https://www.diannwingertcoaching.com/podcast
Instagram: https://www.instagram.com/coachdiannwingert/
YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A
LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/300-3

Unlocking Your Social Media Potential with Systems and Automation with Colie James

Andréa Jones — Tue, 26 Mar 2024 07:00:00 GMT

Feeling overwhelmed by the endless cycle of social media management and content creation?

In this fun conversation, automation expert Colie James joins us to pull back the curtain on her journey from a skilled photographer to a systems and automation wiz. Colie shares invaluable insights into how she transformed her approach to social media, making it more efficient, effective, and emotionally resonant through the power of systems and automation.

Dive deep with us as we explore practical tips for integrating systems into your social media strategy, ensuring consistent content creation, and maintaining meaningful engagement without sacrificing your personal touch.

Whether you're a seasoned content creator feeling stuck in the manual grind or a business owner eager to optimize your social media workflow, this episode is packed with strategies to elevate your online presence through smart automation and systems.

In this episode of the podcast, we talk about:

How to simplify content creation and scheduling on Instagram
The secrets behind using automation for authentic engagement
Using Airtable automation to manage client info
Strategies for recycling content across different platforms
The importance of keeping a human touch in automated messages

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Launch Planner

About the Guest:

Colie James is a Disney-loving family filmmaker, Workflow & Automations Guru, and the host of the Business-First Creatives podcast. Based in Boulder, Colorado, her heart pumps in helping photographers & creative service providers automate their systems, reclaim their time and get back to living!

The truth—automated systems can save us all from being overworked and overwhelmed.

When Colie isn't building killer workflows and automations, you can find her spending some much needed time with her husband, James, daughter Chloe, or [you guessed it] at Disneyland.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/298

Lessons Learned from Shutting Down My Membership

Andréa Jones — Tue, 11 Nov 2025 08:00:00 GMT

It's the end of an era. In this episode, I share why the Mindful Marketing Lab is officially wrapping up and what's next.

This behind-the-scenes conversation dives into the lessons learned from six years of running a membership, the realities of change in marketing, and how I'm simplifying everything in my business moving forward.

From AI to evolving community spaces, this episode kicks off a four-part series on what the next phase of marketing looks like.

In this episode of the podcast, I talk about:

Why the Mindful Marketing Lab is closing
The business and personal lessons learned
How marketing has changed since 2020
Why simplicity beats complexity in 2026
What's next for this new chapter

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/383

Leveraging Your Podcast for Business With Anne Claessen [The Podcast Babes]

Andréa Jones — Tue, 31 Dec 2024 08:00:00 GMT

I'm thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen!

In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show's growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don't click through.

If you've ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won't want to miss!

In this episode of the podcast, we talk about:

Landing podcast sponsors using social media strategies
Creating value-first social media posts for engagement
Monetizing podcasts through creative and unique approaches
Promoting podcasts with the Costco sample method
Using podcasts to build trust and attract clients

…And More!

Special thanks to:

Anne Claessen, host of The Podcast Babes

Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/

Website: https://thepodcastbabes.com/

Connect with Anne on social media:
Instagram: https://www.instagram.com/thepodcastbabes/
Facebook: https://www.facebook.com/The-Podcast-Babes
LinkedIn: https://www.linkedin.com/in/anne-claessen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338

2022 Biz Growth Essentials for Social Media Managers

Andréa Jones — Tue, 02 Nov 2021 07:00:35 GMT

A new year brings new business opportunities for social media managers—especially 2022. Because demand for digital marketing has never been stronger.

But the competition is STEEP.

How can you set yourself apart? Listen to today's episode of the podcast for the 5 keys to your business growth in 2022 (whether that's getting more clients or up-shifting into a fully staffed agency).

In this episode of the podcast, I talk about:

The #1 skill you need to master heading into 2022 to own the latest platforms like TikTok.
Questions to ask yourself to get more wins for your clients & stay competitive.
Is it really a good idea to double your rates?
3 factors to consider when calculating your new rate.
Why your business will never grow if you don't do this…
Who to hire based on your revenue: $100k, $250k, or $500k.
5 ways to WOW your clients, so they stick with you (& send referrals).

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/174

Social Media CPR with Peg Fitzpatrick

Andréa Jones — Tue, 05 Nov 2024 07:00:00 GMT

Ever feel like your social media could use a reset? Or maybe you're stuck in the cycle of creating the same kind of content week after week?

In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement.

Ready to refresh your social channels and make social media fun again? Tune in to listen!

In this episode of the podcast, we talk about:

Signs of a stale social media presence
The importance of balancing old and new content strategies
Sparking creativity through platforms like Pinterest
A Marie Kondo approach to social media
Embracing video content like reels and b-rolls
The importance of rest to prevent burnout

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.

Website: https://pegfitzpatrick.com/
The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/
Instagram: https://www.instagram.com/pegfitzpatrick/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

How to Use Social Media to Promote Your Podcast

Andréa Jones — Fri, 28 Sep 2018 01:21:29 GMT

You Need Listeners…

And I hear you loud and clear! If you're anything like the other 500,000+ active podcasts that exists out there, you're always looking for new and active listeners.

Well, I want to give you some guidance on how to do that in today's episode. Listen in for:

How to optimize your social media profiles
My tips for how to consistently share new episodes
The best way to give your audience a sample of your podcast
How to find new listeners

… and more!

Download the free Roadmap: https://socialmediaforpodcasts.com/free

Additional Resources:

Navigating Social Media Switch: From Instagram to LinkedIn with Nathalie Lussier

Andréa Jones — Tue, 09 Jan 2024 08:00:00 GMT

I'm thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show.

We take a deep dive into Nathalie's bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business.

Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails.

In this episode of the podcast, we talk about:

The beginnings of AccessAlly starting at 12 years old
Using tune-up calls for customer retention
The Software and a service business model
The human side of your brand
Why Nathalie deleted Instagram
Nathalie's LinkedIn strategy
Building untrackable relationships on social media

And so much more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin

About the Guest:

Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.

As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place.

Website: https://accessally.com/
LinkedIn: https://www.linkedin.com/in/nathalielussier/
Facebook: https://facebook.com/nathalielussierpage

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/287

Why I Use Canva to Create Social Media Images

Andréa Jones — Thu, 19 Jul 2018 04:30:00 GMT

This is episode 9 of the Savvy Social Podcast and today we're talking all about Canva, my secret to creating social media images for myself and my clients.

Why are visuals so important? Well, check this out. According to Brainrules.net, a person who hears a piece of information will remember just 10% of it three days later, while someone who sees that same information in a picture will recall 65% of it.

Learn about Canva's founder here: https://foundr.com/melanie-perkins/

Find some Canva Templates: https://www.canva.com/templates/

Quotes

I'm not a designer so Canva helps me cheat in that area.

I'm on a mission to make you a Canva convert. I'm preaching the Canva gospel!

Want to learn more EXACTLY how to use Canva to create stunning graphics for social media. Grab it here: SavvySocialSchool.com

Reacting and Responding To Negative Feedback On Social Media

Andréa Jones — Tue, 11 Jul 2023 07:00:00 GMT

What's the hardest piece of negative feedback you've ever received on social media?

If you're building an online community, I'm sure you have more than one story to tell. We all do.

Getting negative, positive, and critical feedback is the easy part.

What's hard is knowing when to respond, if you should respond, and how to respond.

Let's talk about it in today's episode so you can face your fear of the comment section, communicate with your audience in a way that keeps your mental health intact, and grow an online community that loves to engage with you in the comments section.

In this episode of the podcast, I talk about:

An inspiring yawn
Parasocial relationships
Auditing your relationships on social
Categorizing negative feedback
The wrong way to respond to negative comments
Cancel culture stickiness
Prioritizing your mental health
The positive potential of online communities

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/261

Getting My Business Ready For My Maternity Leave

Andréa Jones — Tue, 28 Nov 2023 08:00:00 GMT

Baby number two is on the way, which means big changes for my business.

I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges?

During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay.

I'm also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold.

So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you.

In this episode of the podcast, I talk about:

The coming of baby number 2
How I'll be leaning on my team
Getting way ahead on podcast episodes
Why I'll be a lot more flexible with maternity leave
Putting all NEW projects on hold
Chaos and joy of having two small children

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/281

How To Build A Business Community On LinkedIn with Shannon Siriano Greenwood

Andréa Jones — Tue, 17 Jan 2023 08:00:00 GMT

Not the biggest fan of social media, but you know it's almost necessary to grow your business?

You're in good company because my guest Shannon Siriano Greenwood, Founder, and CEO of Rebelle, the network catering to women professionals, wishes she could live without it. But she understands the power and benefits of social media, especially when it comes to building a community.

In this episode, Shannon shares the deets about her platform of choice, LinkedIn. For someone who claims social media isn't her favorite thing in the world, her strategies for engagement, posting, and building revenue can help any business owner shift their approach and find success on LinkedIn.

In this episode of the podcast, we talk about:

Connections through storytelling
Why cold outreach is best on LinkedIn
Sending DMs without being annoying
Relationship-Driven Sales
Why LinkedIn is perfect for introverts
Why Shannon spends an hour a day on LinkedIn
How to format your story posts for greater reach

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

About the Guest

Founder, leader, and community builder, Shannon Siriano Greenwood is most passionate about sharing the stories of exceptional people.

Shannon is the Founder and CEO of Rebelle, a network for women professionals looking to earn more, prioritize themselves, and create their own path to success while paving the way for generations to come.

Eternally curious, Shannon has interviewed thousands of women from celebrities to founders, authors, physicians, creatives, and every day women to understand their perspectives and share their experiences with audiences big and small.

Website: https://readytorebelle.com/

Instagram: https://www.instagram.com/readytorebelle/

LinkedIn: https://www.linkedin.com/in/shannonsiriano/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/236

Showing Up Authentically on Social Media with Eleanor Beaton

Andréa Jones — Tue, 28 Dec 2021 08:00:16 GMT

Want to build your online authority — but struggle with virtual stage fright? Or worse: imposter syndrome.

Then this episode is for YOU.

Eleanor Beaton reveals how she overcame both to build SafiMedia, the education & coaching company for women entrepreneurs. All while remaining true to herself and her authentic voice.

In this episode of the podcast, we talk about:

How Eleanor overcame her imposter syndrome (& you can too!)
Eleanor's brand architecture for building authority and followers via social media
3 questions she asks herself when developing marketing messages
#1 factor behind successful coaching marketing, according to Eleanor (hint: it's not your methodology)
Is more always better when you're growing a business? Hear Eleanor's contrarian take
Eleanor's Jewel business model: what is it & how can it help you find balance as a business owner?
Her 90/10 goal ratio for posting content and engaging with people who comment on it
Eleanor's 4 metrics that matter to prove marketing success
The highest value tasks you can be doing in your business (like 10k value tasks)

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Eleanor Beaton is the founder of SafiMedia, an education & coaching company for women entrepreneurs. SafiMedia is committed to advancing global gender equity one woman-owned business at a time. Together with her colleagues, Eleanor is on a mission is to double the number of women entrepreneurs who scale past $1M in revenue by 2030.

Eleanor hosts the Power + Presence + Position podcast, a top-ranked podcast for female founders with over 1.5 million downloads to date. The former chair of the Visiting Women's Executive Exchange Program at the Yale School of Management, Eleanor has been featured in publications including The Globe & Mail, The Atlantic, CBC, Chatelaine and more.

Websites: https://eleanorbeaton.com/, https://safi-media.com/

LinkedIn: https://www.linkedin.com/in/eleanorbeaton/

Instagram: https://www.instagram.com/eleanorbeaton

Facebook: https://www.facebook.com/eleanor.beaton.10

Twitter: https://twitter.com/eleanorbeaton

Instagram: https://www.instagram.com/safi.media/

Facebook: https://www.facebook.com/safimedia/

LinkedIn: https://ca.linkedin.com/company/safimedia

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/182

3 Practices for Sustainable Social Media Growth (Unmute Yourself Series - Part 3)

Andréa Jones — Tue, 21 Dec 2021 08:00:04 GMT

You should create content EVERY DAY. You should spend 6 hours a day liking and commenting on social media. You should have more followers. STOP.

If this is you… you need to listen to today's episode, so you can FREE YOURSELF from the trap nearly every business owner falls into with social media.

In this episode of the podcast, I talk about:

Why you don't need new content (you need THIS instead)
How to figure out the role social media plays in your business
3 boundaries you must set in order to grow your business on social media
The secret to slashing your content creation time down to just 1 hour a week
My proven method for building an online community in just 10 to 20 minutes a day
4 ways to connect with your community (& find new members)
The metrics that REALLY matter to your business growth

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/181

Breaking Free From Social Media Fatigue

Andréa Jones — Tue, 21 Nov 2023 08:00:00 GMT

Is your social media strategy sustainable?

This question carries so much weight for your business and mental health, but it's something we don't think about or talk about enough.

We're going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business.

In this episode of the podcast, I talk about:

Signs of social media fatigue
Rest as the last resort
The relationship between vacations and your long-term health
What took me ten years to learn about social media
Pulling the emergency brake
Creating sustainable goals

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280

Is Remix and Meme Culture Putting Your Brand At Risk of Being Sued? with Autumn Witt Boyd

Andréa Jones — Tue, 07 Nov 2023 07:00:00 GMT

Sharing that viral post on social media is all fun and games until the lawyers start calling!

While you're trying to keep the social part of social media alive by sharing the latest meme or remixing someone else's content, as a business, you can't ignore the potential risk of using someone's content without their permission.

But when is the time right? When is it safe? Should you stick to original content only?

That's what we're exploring in today's episode with Autumn Witt Boyd, who runs a law firm for coaches and online educators.

Autumn is giving us a lawyer's perspective on the complexities surrounding viral videos, memes, and remix culture and how businesses can begin to think differently before reposting without permission.

Learn the importance of understanding your rights and responsibilities when using viral videos and memes, and if you've ever wondered about the ins and outs of copyright law as a creator and business owner, we've got you covered in today's episode.

In this episode of the podcast, we talk about:

How Facebook Groups launched Autumn's business
Why we don't see lawsuits over memes and remix culture
A simple DM strategy to avoid copyright infringement
Showing the original creator some love in the reposts
The future of protecting your online content
Why certain niches need to be careful in the comments
The flexibility of keeping marketing in-house

And so much more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Autumn Witt Boyd brings over 18 years of legal experience to the million dollar coaches and online educators she serves today. Together with her team at The AWB Firm, Autumn works side-by-side with some of the top names in the online industry to protect and grow their courses, memberships, masterminds, digital products, and more. Her firm offers full-service legal support to mission-driven online businesses.

Autumn loves helping coaches and online business owners grow their team legally, lock down their brand with trademarks, and protect their content with copyrights. She writes and negotiates airtight contracts in plain English, and problem-solves to resolve disputes without going to court. But most of all Autumn and her team are trusted advisors whom entrepreneurs can rely on for practical advice when they need it.

Autumn lives in Chattanooga, TN with her husband Dave, twin boys Sam and Tyson, and daughter Vivian.

Website: https://awbfirm.com/
Instagram: https://www.instagram.com/awbfirm/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/278

Building Stronger Connections Through Email With Allea Grummert [Happy Subscribers Podcast]

Andréa Jones — Tue, 30 Dec 2025 08:00:00 GMT

Email has quietly become one of the most powerful places to build trust and drive real business growth, and this conversation digs into why.

I sat down with Allea Grummert for an honest conversation on her podcast Happy Subscribers about how I approach email as a core marketing channel, not just a support tool. We explored what it really takes to grow a list with intention, how to think about email content beyond promotions, and why so many business owners overcomplicate something that can actually feel simple and effective.

This was a thoughtful, practical conversation I knew would resonate with anyone building a business around connection and trust.

In this episode of the podcast, we talk about:

How I think about email as a primary growth channel
What actually builds trust with subscribers
Why consistency matters more than volume
How to simplify your email content strategy
What makes people want to stay subscribed

…And More!

Special thanks to:

Allea Grummert, host of Happy Subscribers Podcast

Listen to the original episode here: https://pod.link/1778035534/episode/90426ea022254a9e7e35287a8e3739f9

Website: https://duett.co/

Happy Subscribers Podcast: https://pod.link/1778035534

Connect with Allea on social media:
Instagram: https://www.instagram.com/alleagrummert/
Threads: https://www.threads.com/alleagrummert/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/390

Live Video On TikTok for Personal Brands with Lindsay Johnson

Andréa Jones — Tue, 28 Mar 2023 07:00:00 GMT

This one thing has pumped the brakes on a lot of creators' ability to have fun on social media.

Rules!

But here's the thing my latest guest, The Radical Connector, Lindsay Johnson, has to say. The rules are constantly changing, which means–there are no rules!

Lindsay helps first-time entrepreneurs break free from following any success rules on social media and instead find joy in using social media as a tool to turn their brilliance into profit–and have fun while they do.

Listen as Lindsay shares their own journey for having authentic fun using live video on TikTok and the strategies and mindset shifts we can all use to bring the fun back into our life online.

In this episode of the podcast, we talk about:

Why TikTok is best for genuine connections
The social media coffee shop
Backlash to vulnerability
Fearing online trolls
Erasing the pressure to create

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Lindsay Johnson, aka The Radical Connector, has been teaching first-time entrepreneurs how to get clients and make money in their businesses for over 20 years. Lindsay's an entrepreneurship nerd and holistic business strategist obsessed with teaching service-based entrepreneurs and content creators business skills and strategies for turning their brilliance into a profitable business by working less and playing more.

Born into a family of entrepreneurs, Lindsay watched as their family worked themselves into the ground and promised themselves they'd find a better way to build a business.

Lindsay's two online business programs, blog, YouTube channel, Work Less Play More Podcast and free Facebook group, Rad Connectors, teach overwhelmed entrepreneurs practical, consent-based marketing and sales skills so they can use their business as a tool to build the life of their dreams, change the world, and finally ditch their desks and go have a life!

Website: https://www.theradicalconnector.com/
Social media:
https://www.tiktok.com/@radicallinds
https://www.tiktok.com/@fantasticalfatty
https://www.instagram.com/radicallinds/
https://www.instagram.com/fantasticalfatty/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/246

Growing Your Business Without Brain Overwhelm with Lanie Lamarre

Andréa Jones — Tue, 21 Sep 2021 07:00:59 GMT

If you've been looking for the done-for-you workflows and process maps you need to put your results into overdrive (and uncover entirely new revenue streams)...

...Because you've been to too many online marketing events already this year...

...Because your brain can't handle another tip or resource or hack...

...Because you're sick of learning how to grow your biz online AND then doing nothing…

...then you need to listen to today's interview with Lanie.

In this episode of the podcast, we talk about:

One of the biggest misconceptions about automating your systems and processes (that'll have you pulling out your hair!)
The back-of-a-cocktail-napkin simple way to get started with project management software
How to make "very big, like big pants CEO decisions" about which metrics to measure
The one tool no online business owner should ever be without
3 questions to ask yourself when interpreting your performance data
How to get your FREE Pass to OMGrowth Live

...and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lanie is the host of the OMGrowth podcast and loves showing online bosses - like literally, using graphics and dashboards and workflows - exactly what they need to tap into their own OMGrowth moments. Her favorite topics include Airtable, your conversion rates and what song to play next on the jukebox. She's the proudest nerd I know and that works out really well for anyone who knows her because she loves to do and share the nerdy stuff so we don't have to!

Website: https://www.omgrowth.com/

Instagram: https://www.instagram.com/omgrowth/

OMGrowth Live is free at https://onlinedrea.krtra.com/t/lnawN2VZSgCp

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/168

4 Social Media Experiments I'm Trying This Year

Andréa Jones — Tue, 21 Mar 2023 07:00:00 GMT

If social media has taught us anything over these last two years (thanks, TikTok), it's this. If you get stuck doing what used to work, the only guarantee is that you'll stay stuck.

Social media has evolved so much over the last decade that it's almost unrecognizable. What used to work doesn't, and what works today seems to change every other month.

As much as you like to find your comfort zone and get in a flow in your business, social media is having none of it! So what's the solution?

Find out in this episode as I change up my marketing strategy with these four social media experiments.

In this episode of the podcast, I talk about:

Why my views on social media are changing
The murky, muddy waters of social media
The danger of action from a panicked perspective
Helping your audience feel your brand
My NEW branding angle
Why you can't make it all look easy
The hidden truths in your data

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/245

Celebrating Episode 400: Your Business Marketing Questions Answered

Andréa Jones — Tue, 17 Mar 2026 07:00:00 GMT

It's hard to believe, but we've officially hit 400 episodes of the Mindful Marketing Podcast! To celebrate, I'm doing something a little different.

In this episode, I'm answering listener questions sent in through my hotline and diving into some of the biggest marketing questions I hear from business owners right now. From starting a podcast in today's landscape to figuring out whether your strategy actually needs to change, we're covering the real conversations happening behind the scenes in marketing.

We also get into visibility, boundaries on the internet, what to prioritize when you only have a few hours a week for marketing, and where marketing is headed next as AI continues to reshape the industry.

In this episode of the podcast, I talk about:

What I'd recommend if you're starting a podcast today
How to tell if your marketing strategy actually needs a refresh
How to experiment with new strategies without starting from scratch
Ways to show personality online while protecting your boundaries
Why community and experiences are becoming the future of marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/400

How To Use The Instagram Algorithm To Your Advantage

Andréa Jones — Tue, 25 Jul 2023 07:00:00 GMT

One of the biggest challenges founders face when using Instagram is all the options.

It's super confusing and overwhelming when you're trying to decide if you should focus on Reels, Carousels, Stories, Threads, and allllll the other options.

After diving into the data and understanding what Mr. Al the Algorithm really wants from us, there is a clear strategy business owners can tap into to know how to post, where to post, and what to post. All without feeling like you're stuck in option overwhelm.

Learn about the Instagram discoverability layers so you can start feeling empowered and see the truth that the Instagram Algorithm isn't out to hurt you. IG really is one of the best social media platforms, giving you all the features you need to take your business to new heights.

In this episode of the podcast, I talk about:

Instagram Bootcamp 2023
Why Instagram is so overwhelming
Why Instagram isn't so bad
The downfall of trying to do it all
How your favorite content creators really create
Instagram Discoverability layers
Threads
The future of business

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/263

The Key to Growing Your Social Media Audience

Andréa Jones — Thu, 15 Aug 2019 07:00:00 GMT

Social media can show you all the love one day and make you feel ghosted the next. Sound familiar? If you've ever been frustrated with social media to the point of thinking it's just not for you, don't worry—you're not alone. Thankfully, there is hope and I've got 3 key ways to grow your social media audience!

In this podcast episode, I share:

Key 1: You must have the right mindset in order to grow your social media audience
Key 2: Consistency, consistency, consistency; have good habits and show up regularly.
Key 3: Have a solid message that makes people feel connected to you.

Memorable Quotes:

You have to believe that what you want IS possible or it'll never happen.
Isn't it amazing that you have ANY followers at all? Isn't it amazing that ANYBODY is looking at your content?
Most of the people you come in contact with on social media are NOT your people.
Go into social media with the mindset of being open to connections and seeing where those connections go.
Consistency is so important to measuring results so you can see the impact of what you're doing.
If you can't tell me why what you say matters, you need to go back to the drawing board.
We're either making music or making noise --Donald Miller

Links Mentioned:

https://savvysocialschool.com/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Awkward Marketing: How to Bring Comedy to Social Media with Rachael Kay Albers

Andréa Jones — Thu, 03 Oct 2019 07:00:00 GMT

Online marketing, email marketing, social media marketing—it can all be awkward and uncomfortable, especially if you're a new entrepreneur or business owner! Rachael Kay Albers from Awkward Marketing joins me today to share where the best content comes from, what tools you need for your online business, how to repurpose and share your episodes on social media, and the value of getting your audience involved in your process!

In this podcast episode, we share:

Rachael's background and where she gets her comedic content
What inspired Rachael's first Facebook Live video
The most common patterns Rachael sees in marketing
Rachael's process for scripting characters for her episodes
How Rachael leverages her audience when creating content
Tips for resharing different segments of previously used video content on social media
How Rachael streamlines the work involved in creating each show
The wins Rachael has experienced from creating amazing content
What online tools Rachael recommends for those just starting their own show
How frustration influences Rachael's content and lead magnet

Memorable Quotes:

The more you dive into the world of online marketing, the more it's impossible not to make fun of it.
The best content always comes from the patterns I see.
You need to be spending a significant chunk of your time on a regular basis creating dynamic content—and it's worth it.
It's not just that people are consuming the content. It's that they're implementing it in their businesses and it's giving them a-ha moments.
If you want to get people talking about your brand, creating epic, unforgettable content is one way to do it.

Meet Rachael Kay Albers:

Rachael Kay Albers is the creative director of RKA ink, a creative studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game.

When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun-sized small business advice with storytelling and sketch comedy. Think of her as the one-woman SNL of biz TV.

Connect with Rachael:

https://awkwardmarketing.com/

https://www.instagram.com/rachaelkayalbers/

https://www.facebook.com/rachaelkayalbers/

http://twitter.com/rkaink/

https://www.linkedin.com/in/rkaink/

http://www.youtube.com/rkaink/

Links Mentioned:

Don't Hire A Web Designer

Let's Do Launch

Rev

Basecamp

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Why a Personal Touch in a Digital World Still Matters with Dre Baldwin

Andréa Jones — Tue, 04 Jun 2024 07:00:00 GMT

Social media and marketing can often feel super impersonal, but today's guest, Dre Baldwin, brings a refreshing approach to making meaningful connections. Dre's custom video proposal to be on this podcast was so unique that I knew we had to have him on the show!

In this episode, Dre shares his incredible journey, from giving four TED Talks to authoring over 30 books and his unique methods for standing out in a crowded market.

We dive into his philosophy of doing things that don't scale, building genuine relationships, and how he's translated his athlete mentality into a successful business strategy.

This is a must-listen for anyone looking to inject more personality and authenticity into their marketing efforts.

In this episode of the podcast, we talk about:

Dre's approach to creating personalized outreach (custom videos!)
Why doing things that don't scale can lead to growth
How to build genuine relationships with your audience
Dre's "Work on Your Game" philosophy
How doing everything holds you back
Why you need to be the biggest believer in yourself if you want to succeed

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Launch Planner

About the Guest:

Dre Baldwin is CEO and Founder of Work On Your Game Inc. He has given 4 TEDxTalks and has authored 33 books.

Dre's content has been consumed over 103 million times. His daily Work On Your Game MasterClass has over 2,700 episodes and over 7 million listeners.

Dre had a 9-year professional basketball career, playing in 8 countries. Dre's framework is the "roadmap in reverse" for professional mindset, strategy, systems and execution.

Websites: http://WorkOnYourGame.com, http://WorkOnYourGameUniversity.com, http://DreAllDay.com/, http://www.WorkOnYourGamePodcast.com Instagram: http://Instagram.com/DreBaldwin
YouTube: http://YouTube.com/Dreupt
Facebook: http://Facebook.com/WorkOnYourGame
LinkedIn: http://LinkedIn.com/in/DreAllDay
X: http://Twitter.com/DreAllDay
TikTok: http://TikTok.com/WorkOnYourGame
Clubhouse: http://clubhouse.com/@drebaldwin
Soundcloud: https://soundcloud.com/drebaldwin
Amazon: http://amazon.com/stores/Dre-Baldwin/author/B00AQ9NA7A

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/308

Low-Lift Launches and Savvy AI Strategies with Prerna Malik

Andréa Jones — Tue, 31 Mar 2026 07:00:00 GMT

Selling more doesn't have to mean piling more onto your plate.

In this episode, I'm joined by Prerna Malik to talk about low-lift launch strategies, better client experiences, and how to create more sales without adding more stress to your business. We get into how she's using AI in practical, strategic ways behind the scenes, how she validates ideas before launching them, and why thoughtful customer experience matters just as much after the sale as it does before it.

This conversation is packed with smart ideas for online business owners who want a simpler, more intentional approach to marketing and sales.

In this episode of the podcast, we talk about:

What low-lift launch strategies can look like in 2026
How Prerna uses AI to test and strengthen offers
Why waitlists, nurture sequences, and non-buyer follow-up still matter
How to improve the customer experience before and after the sale
Small but meaningful ways to make onboarding feel more personal

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Prerna Malik is an AI strategist, sales expert, and conversion copywriter for creative entrepreneurs, course creators, and traditional businesses who want a people-first, profit-rich sales system.

She is the co-founder of Content Bistro (soon to be Profitably Yours) and is known for blending AI, buyer psychology and conversion science to help businesses use AI as a strategic, sales-focused team member instead of an unhelpful "brainstorming buddy."

She's the strategic mastermind and copywriter behind multiple 7-figure launches and evergreen funnels and a client roster that includes industry leaders like Pat Flynn, Amy Porterfield, Copyhackers, School of Traditional Skills, and over 800 others.

When she's not helping creative businesses increase profitability and intentional AI adoption, you'll find her with her nose in a book, baking up a storm, or exploring new corners of the world with her husband and co-founder, Mayank, and their daughter, Manini.

Website: https://contentbistro.com/
Instagram: https://www.instagram.com/contentbistro/
LinkedIn: https://www.linkedin.com/in/prernamalik/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/402

How a Small Audience Can Be Your Biggest Strength with Jessica Rodriguez

Andréa Jones — Tue, 05 Oct 2021 07:00:23 GMT

Starting (and growing) your online biz doesn't have to feel like you're handcuffed to the keyboard. There's an easier way…

Jessica Rodriguez would know. She went from working 4 jobs to attracting an online community of 7,000 followers--just by sharing her passion. And leveraged it into a thriving business.

In this episode of the podcast, we talk about:

Your 20-minutes-a-day strategy for engaging with your online audience.
How to let go of the content creation reins (and ensure it stays on voice).
Why a smaller, super engaged audience converts 5% better.
3 questions to ask when determining the ROI of your social media efforts.
Her #1 Tip for introverts to up their DM game AND conversions.
How much time you should be spending on content creation (hint: not as long as you think!)

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

As the CEO of Freedom Driven Success, Jessica Rodriguez is on an unapologetic mission to help online businesses expand beyond a 1:1 reliant business model with scalable offers that allow them to amplify their impact and profit, without increasing their work hours.

Not one to shy away from sharing the whole kit and caboodle, the Freedom Driven Success blog is jam-packed with straightforward strategies, behind-the-scenes insights, and powerful insights about what it really takes to run a business that serves you first.

Her Clients to Courses® framework guides women through her proven framework to break free from their maxed-out business model and create sustainability through the power of profitable online courses.

When not talking all things business, you can find Jessica making inappropriate jokes with her hubby, trying (and failing) to keep her furbabies from taking over the house, curled up on the couch binging Netflix, or traveling to experience whatever next adventure life brings.

Connect with her at freedomdrivensuccess.com or on Instagram at @freedomdrivensuccess

Website: https://freedomdrivensuccess.com

Instagram: https://instagram.com/freedomdrivensuccess

Facebook: https://facebook.com/freedomdrivensuccess

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/170

The Foundation to Creating FOMO on Social Media

Andréa Jones — Thu, 05 Jul 2018 04:01:00 GMT

FOMO (the fear of missing out) is real! Listen in to today's podcast to learn how you can use FOMO to create an actionable campaign on social media.

Access the Savvy Social Framework: http://onlinedrea.com/free

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

How to Make a Good First Impression with Your Social Media Profile

Andréa Jones — Tue, 19 Oct 2021 07:00:25 GMT

How do you make a good first impression with your ideal clients on social media, so they take the next step on their conversion journey with you?

Start by optimizing your profile. Find out how in this week's episode of the podcast.

In this episode of the podcast, I talk about:

The 3 W's of a high-performing social media profile.
#1 question to ask to generate dozens of social media posts.
Why the little details matter for attracting (& converting) your target audience with your social profiles.
How to drive more conversions with your LinkedIn, Facebook, or Twitter cover photo.
3 proven calls-to-action to compel users to take the next step.
How to direct your visitors' conversion journey with your curated content—whether Instagram story highlights; TikTok & YouTube playlists; or Facebook & Twitter pinned posts.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/172

The Basics of the Social Media Sales Funnel

Andréa Jones — Thu, 06 Dec 2018 08:00:00 GMT

Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers.

So buckle up, I'm talking all about the basics of a Social Media Sales Funnel. In this podcast episode, I share:

-How to create an initial attraction and hook people into your business.

-Why building trust is often neglected and how to prove that you provide great products and services.

-How to encourage customers to not just buy once but to keep buying from you.

-Proven strategies to turn buyers into advocates that spread the word about your business.

Things Mentioned In This Episode:

Viral Content Bee Dec 11th Twitter chat

EP20: Why You Should Invest in Social Media

Old Navy

Amazon

Links to resources:

Savvy Social Crew Facebook Group

This episode is brought to you by the Savvy Social School.

Streamlining Your Business Systems with Rachael Mueller

Andréa Jones — Tue, 05 Aug 2025 07:00:00 GMT

Ever opened Airtable or Asana and immediately closed it because your brain just said "nope"? Been there.

In this episode, I'm joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you.

We're diving into practical strategies that actually make your life easier (not more complicated). Whether you're drowning in post-its or juggling a million Google Docs, this convo is for you.

If your to-do list lives in your head (and you've got 47 birthday party RSVPs to remember), this one's a must-listen.

In this episode of the podcast, we talk about:

The one habit that will instantly make your brain feel lighter
When to use automation—and when to skip it
Why your system needs to match your personality
What to do before you pick a new tool
Why "comfort" systems might actually be slowing you down

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Rachael Mueller is a Virtual COO + Systems Expert, helping service-forward business owners + founders optimize and grow their businesses through sustainable systems, and take back control of their time.

After transforming her first business in 2015 from a burnout black hole into a streamlined success, she never looked back! And has helped countless clients do the same behind the scenes.

When she's not helping visionary entrepreneurs banish overwhelm, you can find her in the kitchen whipping up a new recipe, or traveling the globe with her partner. She's also a firm believer that there is never "too much" guacamole, and that life is better after petting a furry friend.

Website: https://heyrachael.com/
Instagram: https://www.instagram.com/hey.rachael
LinkedIn: https://www.linkedin.com/in/heyrachael

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/369

Why Relationship-Based Marketing Works with Jessica Abel

Andréa Jones — Tue, 22 Jul 2025 07:00:00 GMT

My favorite way to get new clients? It's not social media or email. It's referrals from friends. And that kind of trust doesn't just show up. It's built.

In this episode, I'm joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, service-based offers, and how to rethink "sustainable" growth in your business.

If you're tired of trying to scale like an influencer and ready for something that actually supports your life, you'll love this one.

In this episode of the podcast, we talk about:

Why referrals outperform most marketing channels
How to build a business model that fits your life
The real reason courses and products are hard to sell
What to do if you're burned out on content
How introverts can still thrive with relationship marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Jessica Abel is a graphic novelist, author, and the founder of Autonomous Creative, where she helps accomplished creative professionals build businesses as brilliant as they are. Drawing on 30 years as a cartoonist and author combined with 10 years as a business owner, Jessica knows how to take someone's creative brilliance and turn it into an unconventional and profitable business. In other words, she's helping creatives do more than pay the mortgage. They're enjoying freedom from financial anxiety, time for their personal priorities, and doing truly meaningful work.

Website: https://jessicaabel.com
Instagram: https://www.instagram.com/autonomouscreative/
LinkedIn: https://www.linkedin.com/in/jccabel/
YouTube: https://www.youtube.com/@AutonomousCreative

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/367

Why SEO Still Matters in an AI World with Mariah Magazine

Andréa Jones — Tue, 15 Jul 2025 07:00:00 GMT

If you're over making Instagram Reels that barely reach your audience, this episode is your permission slip to shift gears.

I'm joined by SEO strategist and YouTube queen Mariah Magazine for a candid convo on why long-form content is having a well-deserved comeback—and how it can actually work for your business. We dig into her YouTube growth strategy, monetization, and how long-form content plays a bigger role in building authority (especially with AI).

Whether you're feeling stuck in the social media churn or just tired of content that disappears in 24 hours, this episode will shift how you think about content entirely.

In this episode of the podcast, we talk about:

Why long-form content is the real trust builder
How Mariah monetizes tutorials and still books consulting clients
What "brand authority" means in the age of AI
The role SEO plays in getting found across platforms
How to simplify your content ecosystem without burning out

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Mariah is an award-winning SEO Consultant & Educator, YouTube Content Creator & host of a top 10% podcast; Curiously Guided. She's a firm believer that showing up on Google and organically marketing your business doesn't have to be as difficult & overwhelming as everyone makes it (which is what ultimately inspired her to start her YouTube channel in the first place!) – Since 2015, she's guided hundreds of clients and students to achieve page-one search results through actionable and practical strategies, ultimately inspiring them to take SEO into their own hands.

Website: https://www.mariahmagazine.com/
Instagram: https://www.instagram.com/mariahmagazineco/
YouTube: https://www.youtube.com/c/MariahMagazine
LinkedIn: https://www.linkedin.com/in/mariahmagazine/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/366

What Real Personal Branding Looks Like with Natalie Bullen

Andréa Jones — Tue, 29 Apr 2025 07:00:00 GMT

Posting more doesn't require more confidence—it requires clarity.

And as today's guest Natalie Bullen reminds us, showing up consistently isn't just about marketing. It's about choosing to stand in your values, serve your people, and build something sustainable—without letting fear or perfectionism slow you down.

In this episode, we talk about marketing unapologetically, building a personal brand that cuts through the noise, and how Natalie ended up managing a viral Facebook group she never wanted.

If marketing has felt harder than it should, this episode will help you refocus and reconnect.

In this episode of the podcast, we talk about:

What a personal brand really means
Why visibility is about service—not spotlight
Creating content without second-guessing
Why Natalie doesn't rely on Facebook groups to sell
What metrics actually show your marketing is working

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Natalie Bullen is a wealth and identity coach helping affluent entrepreneurs expand their capacity for success. As the founder of Unapologetic Wealth®, she works with high-earning business owners to elevate their authority, shift their relationship with money, and build a legacy that matches their ambition. A former financial advisor, Natalie's work goes beyond income—she helps leaders step into true wealth by mastering not just what they earn, but how they hold, grow, and embody it.

Connect with Natalie at unapologeticwealth.com

Website: https://unapologeticwealth.com/
Facebook: https://www.facebook.com/Ladylyricist06/
Instagram: https://www.instagram.com/unapologeticwealth/
LinkedIn: https://www.linkedin.com/in/nataliebullen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/355

AI in Sales & Marketing with Victor Adefuye

Andréa Jones — Tue, 22 Apr 2025 07:00:00 GMT

Sales and marketing should work together—but too often, they don't.

Instead of collaborating, teams operate in silos and miss opportunities hiding in plain sight.

Victor Adefuye is here to change that. In this episode, we talk about how AI is bridging the gap between sales and marketing—by turning real sales conversations into actionable marketing insights, better customer experiences, and smarter strategies.

If you've ever felt like your marketing was disconnected from what your audience actually cares about, this one's for you.

In this episode of the podcast, we talk about:

How to use AI to analyze sales calls
Why transcripts are a goldmine for marketers
Tools to improve messaging and conversion
AI for personalization at scale (without losing trust)
The future of sales prep, follow-up, and content creation

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Victor, the founder of Dana Consulting, pioneers the integration of AI with proven B2B
sales methodologies. After founding Dana Consulting in 2015, he led the firm to notable
success—training hundreds of teams and increasing close rates across startups and Fortune 500 companies. Following Dana Consulting's acquisition by Winning by Design in 2019, Victor has returned to relaunch the company with a revolutionary focus: Superintelligent Sales, a framework that combines AI capabilities with human expertise to transform B2B sales performance.

A sought-after speaker and thought leader, Victor draws on his unique background as a
former attorney and his track record of driving measurable sales improvements to help
organizations thrive in the age of AI.

Website: https://www.dana-consulting.com/
Superintelligent Sales: https://superintelligentsales.ai
LinkedIn: https://www.linkedin.com/in/victoradefuye/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/354

Boost Your SEO Strategy with AI with Akilah Thompkins-Robinson

Andréa Jones — Tue, 21 Jan 2025 08:00:00 GMT

Want to know how AI and SEO can work together to supercharge your content? (Spoiler: It's easier than you think!)

In this episode, I chat with Akilah Thompkins-Robinson about her journey from tech expert to SEO and AI pioneer. Akilah shares how she combined her years of tech experience with SEO to create SEO Assist, a tool designed to make content creation a breeze.

We dive into the magic of AI, how to use it effectively without compromising your voice, and why it's not cheating (despite what the internet says!). Plus, Akilah reveals the secret to balancing AI-driven work with your own creativity to create content that stands out.

In this episode of the podcast, we talk about:

Akilah's journey with AI and SEO
The "AI is cheating" myth
ChatGPT vs. specialized AI tools
AI's role in keyword research and ideation
Balancing AI with creativity in content creation
Akilah's future predictions for AI and SEO

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Akilah Thompkins-Robinson is an experienced SEO Strategist and Tech Founder with over 20 years in IT. As the founder of Girl Get Visible, she provides tech solutions and training to help businesses leverage SEO and increase their visibility. Akilah has worked with major companies like JP Morgan Chase and Mount Sinai Health Center and has been featured in Search Engine Journal. She is also the creator of SEO Assist and hosts the award-winning Girl Get Visible Podcast. A passionate advocate for women in tech, Akilah travels the country speaking on visibility and technology.

Websites: https://girlgetvisible.com and https://seoassist.com
YouTube: https://www.youtube.com/@girlgetvisible
Instagram: https://www.instagram.com/girlgetvisible/
Facebook: https://www.facebook.com/girlgetvisible/
LinkedIn: https://www.linkedin.com/in/akilah-thompkins-robinson-pmp-msis-6249819/
TikTok: https://www.tiktok.com/@akilah_girlgetvisible

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/341

Breaking the Mold in Branding with Chloé Nwangwu

Andréa Jones — Tue, 15 Oct 2024 07:00:00 GMT

Ever feel like your brand is just blending into the background? Or like you're stuck under some kind of invisibility cloak (but not the cool kind from Harry Potter)? Well, good news—Chloé Nwangwu is here to help you break out of that! In this episode, we're diving into why it's time to stop calling yourself "underrepresented" and start seeing yourself as underrecognized.

Chloé, who started her career in international conflict resolution (no big deal, right?), shares how branding goes way beyond logos and color palettes. We're talking about how branding and marketing work together to shape the way others treat your business—and how to create those memorable anchors that make your brand stick.

Plus, we're throwing out ideal client avatars once and for all. Seriously, we're done with those.

In this episode:

Branding vs. marketing—what's the real difference?
Why "underrecognized" > "underrepresented"
How to create branding that sticks
Storytelling that actually drives action
Ditching ideal client avatars for good

… and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Known as the Brand Scientist, N. Chloé Nwangwu is the director of NobiWorks, a brand visibility consultancy rooted in behavioral science. She unabashedly believes brands and visibility strategies not built with power dynamics and biases in mind should consider disappearing from this plane of existence.

That's the Thanos snap treatment for the nerds out there.

NobiWorks equips underrecognized brands with visibility strategies and systems scientifically formulated to help them neutralize visibility biases while commanding — and keeping— attention in an increasingly crowded marketplace. Everything you do to be better seen, heard and understood should work. Full stop. And it is her personal mission to make that so.

Most recently, she advised the first refugee delegation to the UN.

Website: www.nobiworks.com
Instagram: http://instagram.com/nobiworks
LinkedIn: https://www.linkedin.com/company/nobiworks/, https://linkedin.com/in/nwangwu

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/327

Growing a Newsletter Without Social Media: Building Sustainable Success with Jessica Lackey

Andréa Jones — Tue, 08 Oct 2024 07:00:00 GMT

Ready to build your email list without becoming glued to Instagram? (Yes, it's possible!)

In this episode, I chat with business strategist and systems guru Jessica Lackey about how she grew her newsletter without the social media hustle. Yep, you heard that right—no reels, no hashtags, just a beautifully crafted newsletter that people actually want to read. 😱

Tune in for:

How Jessica built a thriving newsletter without social media and why email might just be the secret sauce to sustainable business growth.
Her genius strategy for making sales without turning every email into a "BUY NOW" pitch. Spoiler: It's all about building real relationships over time.
The importance of business systems (minus the overwhelm). Jessica breaks down how to create a structure that works for you—not against you. We're talking sustainable, repeatable processes that make your life easier.
Why podcast guesting > social media for reaching new audiences. If you're tired of dancing for the algorithm, this one's for you.
How she turns her newsletter into a product and delivers so much value it practically sells itself (no spammy vibes here).

Jessica's approach is a breath of fresh air for anyone who's over the "always-on" grind. And while you'll learn some pretty smart tactics, you'll also leave with a reminder that marketing doesn't have to be a high-speed chase—it can be cozy, slow, and still wildly effective.

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Jessica Lackey is a strategy and operations advisor who blends business strategy, practical application, and a human-centric approach to create sustainable businesses. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs.

Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

Website: https://www.jessicalackey.com/
Instagram: https://www.instagram.com/jessicalackey_consulting/
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Twitter: https://twitter.com/jslackey

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/326

A Copywriter's Perspective on the Future of AI in Marketing with Sarah Jane Burt

Andréa Jones — Tue, 12 Mar 2024 08:00:00 GMT

Ever wonder if AI is going to take over the creative side of your business?

Let's dive into this juicy topic with Copywriter Sarah Jane Burt as we chat about the balance between using AI like ChatGPT for content creation and keeping our human touch alive and well in our copywriting.

We'll share stories, struggles, and successes in integrating AI tools without losing that personal, heartfelt connection in our messages.

Whether you're a solo entrepreneur, a small business owner, or just plain curious about how AI and human creativity can coexist in the content world, this episode is packed with insights, laughter, and a few ah-ha moments about navigating the AI landscape.

Come join us for a conversation that's all about finding harmony between the efficiency of technology and the warmth of human connection.

In this episode of the podcast, we talk about:

The shift from classic copywriting to AI tools
ChatGPT's game-changing role in content creation
Making AI content feel more "you" and less robotic
The unbeatable edge of the human touch in writing
Balancing AI tech with genuine human connection
AI for inspiration and leaving thought leadership to humans

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Raise Your Rates 2.0

If you're struggling to have time to keep up with all the updates that happen in marketing or you're ready to hire and you just can't find the space and time to actually hire someone much less train them, that's a sign you may need to raise your rates.

Raise Your Rates 2.0 is a free audio training where you'll hear my process from start to finish, how I raise my rates without being rude and maintaining my current clients while gaining an incredible amount of clarity on how to price myself for new clients coming in: https://onlinedrea.com/training

About the Guest:

Sarah Jane Burt is the Bad Boy of Copywriting. (It's true. She bought the domain.) She's spent the past 12 years leading content teams, creating strategies, and writing copy for brands big and small—from multi-billion-dollar tech giants like IBM and Intuit to executive leadership coaches and even an international churro franchise. Today, she focuses on using ethical marketing and copywriting strategies to help creative entrepreneurs and small businesses build fan clubs and fuel empires.

Website: http://www.sarahjaneburt.com/
Instagram: www.instagram.com/sarah.jane.burt
LinkedIn: www.linkedin.com/in/sarahjaneburt
YouTube: www.youtube.com/@sarahjaneburt
X: www.twitter.com/sarahjaneburt

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/296

A Therapist's Guide To Mental Wellness For Business Owners with Shulamit Ber Levtov

Andréa Jones — Tue, 05 Dec 2023 08:00:00 GMT

The Entrepreneur's Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day.

We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues.

Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content.

Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you'll finally feel seen and supported, too.

In this episode of the podcast, we talk about:

Entrepreneur isolation
Lead and lag indicators for your mental health
SEO Blogging's impact on your social media strategy
Shulamit's personal writing retreat
Andréa's new bucket list item
Overcoming creepy feelings about direct sales
Being stronger with support

And so much more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily.

Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship.

As an award-winning entrepreneur, masters-level, licensed trauma therapist and trauma survivor, with certifications in Brené Brown's Dare To Lead™ methodology, Trauma of Money, Nonviolent Communication and Yoga, Shula brings a unique perspective and approach to supporting women in business.

Website: https://www.shula.ca
LinkedIn: https://www.linkedin.com/in/shulamitberlevtov/
Instagram: https://www.Instagram.com/the_entrepreneurs_therapist

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/282

Social Media For Introverts with Tara Reid

Andréa Jones — Tue, 26 Sep 2023 07:00:00 GMT

As introverts, the idea of putting yourself out there on social media can feel overwhelming.

But fear not because my special guest, Tara Reid, The Introvert Coach, has some valuable insights and strategies to share with all of you shy business owners out there.

Tara shares her journey from starting as a virtual assistant to becoming a strategist who helps fellow introverts navigate the world of online marketing. Then, we dive into the challenges of trying to mimic the big personalities we see in the online space and why choosing authenticity is a more realistic and sustainable way to be present online.

Tara believes, and I agree 1000%, that there is power in finding platforms that work best for you because that is where you can protect your peace while growing an online business.

If you're an introvert looking for tips on marketing your business without feeling drained, this episode is for you.

In this episode of the podcast, we talk about:

Challenges introverts face on social media
Pressure to transform into an extrovert on social media
Struggles with curating your feed
The fear of unfollowing and the pressure to reciprocate
Why Tara left Instagram and isn't looking back
Strategies that align with your introverted nature

And so much more!

This Episode Was Made Possible By:

The Savvy Social Retreat

About the Guest:

Tara Reid has been a multi-passionate online entrepreneur for 17 years. She loves helping other introverts learn how to use their strengths and show up authentically when marketing their business. Tara is also the host of the annual Introvertpreneur virtual summit and Introvertpreneur podcast.

Website: https://thetarareid.com
Introvertpreneur Podcast: https://thetarareid.com/podcast
LinkedIn: https://www.linkedin.com/in/tara-reid-marketing
Facebook: https://www.facebook.com/TheIntrovertCoach
Threads: https://www.threads.net/@introvertcoach

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/272

Let's Create A Podcast Launch Plan with Becky Mollenkamp

Andréa Jones — Tue, 05 Sep 2023 07:00:00 GMT

Unveiling a new product or service is super exciting – but how you launch it to the world can make or break its success. Especially when navigating the hectic world of social media.

Join me as I sit down for a live strategy session with the inspiring Becky Mollenkamp and dive deep into the unfiltered realities of launching her new podcast, Feminist Founders.

From the euphoria of new beginnings to the candid, vulnerable moments of self-doubt – it's all here. Becky opens up about her launch plans, the challenges she faces in presenting herself on social media, and the dreams she envisions for her brand. Together, we peel back layers to find genuine strategies that align with her unique voice and a plan to launch and grow her podcast.

In this episode of the podcast, we talk about:

The pressure of being entertaining on social media
Becky's new Podcast, Feminist Founders
Becky's reason for NOT creating a separate social account for the podcast
Prelaunch and launch strategies
The freedom that repurposing content provides
How to simplify your next launch plan

And so much more!

This Episode Was Made Possible By:

The Savvy Social Retreat

About the Guest:

Becky Mollenkamp is an accountability coach for founders who want to reach big goals without burning out. She helps her clients reclaim their time without sacrificing success.

She's also the host of the upcoming Feminist Founders podcast, launching Sept. 13th, which will feature interviews with business owners who want to build a more equitable world through entrepreneurship.

Website: https://beckymollenkamp.com
Feminist Founders Podcast:
https://beckymollenkamp.com/podcast / https://feministfounderspodcast.com / https://feministfounderspod.com
TikTok: https://www.tiktok.com/@beckymollenkamp
Instagram: https://www.instagram.com/beckymollenkamp/
LinkedIn: https://www.linkedin.com/in/beckymollenkamp/
YouTube: https://youtube.com/c/beckymollenkamp
Twitter: https://twitter.com/beckymollenkamp

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/269

Grow Faster And Do More With A Social Media Manager with Hayley Akins

Andréa Jones — Tue, 13 Jun 2023 07:00:00 GMT

Marketing a business on social media is hard enough. Try adding a personal brand on top of that. How do you make it work?

That's what my guest Hayley Akins, founder of Motion Hatch, the premier online learning hub for motion designers, is sharing in this episode. Hayley has experienced some serious growth on LinkedIn, TikTok, and Instagram, all while managing her business and personal brand. Her secret?

She doesn't do it alone.

Listen in to hear how she's working with her social media manager to find success on social and how you can make the decision to add a social media manager to your team.

In this episode of the podcast, we talk about:

Knowing when it's time to ask for help
Hayley's Start to Finish YouTube process
Discoverability platforms vs. retention platforms
How one reel turned into 100 leads
One-person strategy meetings

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Hayley Akins spent the last 15 years working in the motion design industry. For the past 5 years she's been teaching and coaching freelance motion designers and small studios on how to start, run and grow their businesses.

Hayley started Motion Hatch in 2017 after being frustrated by the lack of information out there about building a successful motion design business.

Since then she's seen the most common challenges that hold many motion designers back. This has given her insight into what works to build a business that's in your control and gives you the freedom to choose how you spend your time.

From coaching and teaching motion designers and studio owners to build the business that excites them, Hayley has distilled the best strategies she knows down to create programs and courses and help you to build a motion design business that experiences sustainable growth and feels authentic to you.

Website: https://motionhatch.com
Instagram: https://www.instagram.com/motionhatch
TikTok: https://www.tiktok.com/@motionhatch
YouTube: https://www.youtube.com/@MotionHatch
LinkedIn: https://www.linkedin.com/school/motionhatch/
Facebook: https://www.facebook.com/motionhatch/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/257

2023 TikTok Updates For Businesses

Andréa Jones — Tue, 11 Apr 2023 07:00:00 GMT

With 3.5 billion downloads and over 150 million users every day in the US, it's safe to say TikTok is one of the most popular social media platforms in the world.

TikTok's popularity didn't happen by chance. With its work-of-art algorithm and opportunities for anyone, even newbies, to gain popularity, TikTok has earned its status as an industry leader.

In this episode, I'm talking all things TikTok. Why it's my favorite app, why it's so great for individuals who love video, and how it's becoming more and more viable as a tool for business owners when they are willing to go the unconventional marketing route.

In this episode of the podcast, I talk about:

Why TikTok's algorithm is a work of art
TikTok Frustrations
The TikTok Congressional Hearings
TikTok updates for business owners
My viral TikTok clients
The raw you on TikTok
The other side of mass appeal

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/248

LinkedIn Branding & Engagement Strategies with Renée Lindo

Andréa Jones — Tue, 24 Jan 2023 08:00:00 GMT

Professional stylist and LinkedIn Branding Expert all wrapped into one.

I want y'all to meet Renée Lindo, the amazing human who boosted my confidence as an entrepreneur by leveling up my style. And no, I didn't find her through a recommendation. I found her on social media.

I would love to share why I was drawn to her, but instead, I invited Renée to tell how she uses social media, especially her fave LinkedIn, to fast-track know-like-trust with her audience and help professional women attract career-building opportunities.

In this episode of the podcast, we talk about:

Turning her focus from Instagram to LinkedIn
The mindset of professional women on LinkedIn
Gaining a deeper understanding of your target audience
Why she's all in on video on LinkedIn
The power of consistency with your audience
Renée's LinkedIn Content Strategy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

About the Guest

Renée Lindo is a Personal stylist based in Toronto, Canada serving clients globally. With her keen sense of style and corporate sales background, she is perfectly positioned to guide professional women on their style journey, so that they can show up as the best version of themselves.

After climbing to the top of that Corporate mountain, Renée realized she was on the wrong mountain. Her desire to play bigger and contribute more to the world led her to bet on herself, and pursue her passion of fashion and style.

Renée helps her clients save time and increase confidence by creating polished and functional wardrobes so that they can attract career-building opportunities. When women look good they feel great, and this gives them the confidence to put their hands up for more. Her company Let's Get Dressed Now is a personal styling solution, meeting women wherever they are on their style journey.

Renée has worked on magazines, red carpet styling and fashion shows. However she gets the most joy leading her 1:1 clients on their personal style transformations. She accomplishes this by working closely with her clients to craft a clear, confident and consistent Style Story. The unique story they want to tell through their style. When this is successful it's a game-changer.

Renée is passionate about helping women show up as their most authentic selves and believes when your outward appearance is aligned with who you are on the inside, that is when you are the most powerful. You become magnetic and able to share your magic with the world.

She is a wife and mother and tries really hard to be organized, exercise, spend time with family and travel as much as her busy life allows.

Website: https://letsgetdressednow.com/
LinkedIn: https://www.linkedin.com/in/reneelindo/
Instagram: https://www.instagram.com/letsgetdressednow
TikTok: https://www.tiktok.com/@letsgetdressednow

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/237

Strategizing For Your Next Online Launch with Stephanie Clairmont

Andréa Jones — Tue, 22 Nov 2022 08:00:00 GMT

If you've been putting off launching your online program, this episode is a sign that the time is now!

I had an amazing conversation with the host of The Leveraged Practice Podcast and expert launch strategist, Stephanie Clairmont.

As a Registered Dietician, Stephanie created over 20 online programs and launched them successfully over 100 times over the last ten years. Now she helps practices find the same success by leveraging her proven strategies. Strategies that she's now sharing with all the Savvy Social listeners.

In this episode of the podcast, we talk about:

Stephanie's solution to doing ALL the marketing things herself
Why she let her RD License expire after 12 years
The Un-Profitable In-Person Workshop Model
The power of patience during a Rebrand
Being grateful for support
The challenge of slow growth
The value of spending money on full-time staff
The Watchers vs. Connectors
Why online programs are like snowflakes

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, she has enrolled over 5000+ students through her programs.

Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world.

Website: www.theleveragedpractice.com

Social media: @theleveragedpractice

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/228

Make Instagram Reels Work For Your Business with Lily Womble

Andréa Jones — Tue, 09 Aug 2022 07:00:24 GMT

Have you fallen in love with Instagram Reels, or does it feel like a forced blind date? (this time courtesy of Instagram)

Whether you love it or hate it, Reels is here to stay. But there is a way to use Reels to work for your schedule, your business, and more importantly, your personality.

Lily Womble, Dating Coach and Owner of Date Brazen, has the goods on how you can turn your Instagram Reels experience into a productive and motivating relationship that can help increase your following and increase your ability to serve your target audience.

Listen in on this great conversation as Lily shares her journey from babysitter, to New York Theater Performer, to Top National Matchmaker, to a now successful dating coach featured in the likes of InStyle, ABC News, and Oprah Daily. Lily breaks it down as she helps you develop a healthier relationship with Instagram Reels, your potential partners, and yourself.

In this episode of the podcast, we talk about:

How a side gig she didn't know existed changed her life
The 6 Microcosms of Dating
How long it took for Lily to show up as her authentic self on Social Media
How a business coach shifted her mindset as an entrepreneur
The Brazen Breakthrough Transformation program
The Value of belonging to a community
Her reluctance to use Instagram Reels until I told her THIS
How made-up stories in our minds can be the greatest hindrance to our progress
How a Reel that received 27,000 views in 3 days only took 5-minutes to make and post
Where Lily gets inspiration for her Reels
Permission to not be perfect on Reels
Lily's batching process for recording Reels
The emotional labor of social media
Why she doesn't use the word "BUT" in her social media copy, and what she replaced it with

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lily was a top matchmaker at the largest firm in the U.S. After matching hundreds, she realized that with coaching, women could become their OWN expert matchmaker to find better dates for themselves than anyone else ever could. Now as the founder of Date Brazen, she's helped hundreds of women around the world build badass dating lives that lead to extraordinary relationships through unconventional coaching and transformative community.

Website: https://www.datebrazen.com/

Instagram: https://www.instagram.com/datebrazen/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/214

Planning Your Social Media Strategy Around A Big Life Event

Andréa Jones — Tue, 02 Aug 2022 07:00:48 GMT

Have you ever needed to take a pause, but worried about what would happen to your social media business if you do?

I feel your pain, anxiety, and worry at the thought of stopping work and giving your full attention to your life event (unexpected medical emergency, sabbatical, maternity leave).

If you are anything like me, you have probably wondered if you will have a thriving business to come back to?

Well, let me ease your worries. There is a way to breathe easy, plan ahead (even for the unexpected) and pause in peace.

In today's episode I am sharing my experience pausing my full participation in running a multi-six-figure business and giving my full attention to my pandemic pregnancy.

Led by listener submitted questions, I'm helping business owners and social media managers see that it is possible to make life a priority without negatively impacting your business in the process.

Listen in and learn the strategic steps my team and I took to make it work, and discover how you can start strategizing for your own pause.

In this episode of the podcast, I talk about:

The importance of planning for the unexpected
Staying relevant even when you can't see the future of social media
Not focusing on social media tactics (and what you should really be focused on)
Why owners need to lean on their teams for support when they need it most
My Big (unexpected) Gap and how I adjusted
Courage to cut big a campaign for the good of the organization
The benefits of a deep online content catalog for repurposing
Taking a pause and how not to beat yourself up about it
Why Business Owners need to look ahead
My 4th Trimester Experience
Why mom's need to create their own personal rulebook

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/213

Reframing Imposter Syndrome with Tanya Geisler

Andréa Jones — Tue, 26 Jul 2022 07:00:50 GMT

Imposter complex can be your greatest roadblock in approaching your social media marketing with confidence and authenticity.

Why?

It tells you that you aren't good enough, you aren't ready yet or that what you have to say has already been said…and it's already been said better than you can EVER say it.

So why bother even moving forward when we have these diminishing thoughts in your head?

According to my dynamite guest, Tanya Geisler, you have to keep moving forward because what you are hearing are all lies. Lies of the Imposter Complex.

As a certified leadership coach, TEDxWomen speaker and writer, Tanya Geisler has made it her life's mission to uncover the lies of the Imposter Complex and help high performing leaders reframe their mindset to reveal that what they believe is holding them back is actually their greatest superpower for achieving their goals.

Tune in to this amazing conversation as Tanya helps break through the mold of perfectionism and shares how you can turn your negative thoughts into unique attributes that help you show up as the REAL YOU on social media.

In this episode of the podcast, we talk about:

How Tanya's first TEDx Talk forced her to get clear about her work's purpose
The Good News about imposter complex we ALL need to hear
The 12 LIES that show up with the Imposter Complex
The importance of recognizing that imposter complex looks and impacts us all differently
Reframing our negative characteristics into beautiful attributes
Battling Imposter Complex on social media
The BIGGEST Social Media Lie Tanya hears most often
How to avoid getting stuck in comparisons
Why YOUR way is THE way
Why Erika values connections more than numbers on social media
The Model of Possibility
The MOST important social media metric for business owners

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tanya Geisler is a certified Leadership Coach, TEDxWomen speaker, and writer who teaches high-performing leaders how to combat their Imposter Complex and lead with impeccable impact so they can achieve their ultimate goals. Her clients include best-selling authors, heads of industries, MPs, public speakers, leaders, entrepreneurs and rockstar motivators.

Website: www.tanyageisler.com

Instagram: https://www.instagram.com/tanyageisler/

LinkedIn: https://www.linkedin.com/in/tanyageisler/

Facebook group: https://www.facebook.com/groups/OvercomingTheImposterComplex

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/212

Conversation-Focused Marketing with Erika Tebbens

Andréa Jones — Tue, 19 Jul 2022 07:00:53 GMT

Catch-all social media marketing tactics, tips, and tricks aren't your cup of tea?

Maybe you need a new approach. An approach that is less one-size-fits-all and more allows-you-to-do-what-directly-aligns with your strengths, values, and vision.

My guest Erika Tebbens, the founder of Erika Tebbens Consulting, believes it's time for marketers to stop feeling pressured to do what is supposed to work and do what works best for them.

Listen in as she delivers the goods on what happens when marketers are able to tap into their own uniqueness, have authentic conversations, and not feel so sleazy when making the hard sell.

In this episode of the podcast, we talk about:

Erika's "AHA" moment that helped shape her business
The Mindset Shift helping introverts boldly sell their services
The Spray & Pray Marketing Method (and why it doesn't work)
What you should do every 6 months to realign with your target audience
Why Erika calls Instagram a Backyard Summer Barbecue
What it means to show up like a human being on Social Media
How a move from New York to Michigan changed her posting strategy
Developing Social Media boundaries
Erika's No Sleaze Sales Method

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Erika Tebbens is a Sales Strategist for rebels who reject the status quo and desire success, but aren't willing to compromise who they are to get there.

She works with service-providers, consultants, and coaches to create custom growth plans that avoid complex systems, sleazy sales tactics, or battling burnout.

With nearly 20 years of experience running successful businesses, from solo operations to multimillion dollar retail teams, she knows there's no one "perfect" way to operate –– only one that's perfectly aligned with your strengths, values, and vision.

She also hosts the weekly Sell it, Sister! Podcast where she dishes out b.s.-free business advice.

Website: https://erikatebbens.com/
Instagram: https://www.instagram.com/erikatebbensconsulting/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/211

Data-Driven Pinterest Marketing with Kate Ahl

Andréa Jones — Tue, 12 Apr 2022 07:00:56 GMT

What do Google, YouTube, and Pinterest share in common? They're all a HUGE marketing opportunity for your business.

Take my mom's friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine's Day. Her inspiration? Pinterest. People start their buyer's journey on Pinterest just like they do on Google and YouTube. Because they're all search engines.

In this week's episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales.

In this episode of the podcast, we talk about:

Why Pinterest marketing is different from social media marketing
Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!)
The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency
2 key metrics to track in Pinterest analytics
Blogging → how important is it to your Pinterest marketing strategy?
The BIGGEST mistake business owners make when tracking their results on Pinterest
What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea
Kate's "Content Lineage" approach to content creation (& which platforms she prioritizes)
What the future holds for Pinterest
Changes Pinterest is making to shorten the Pinterest buyer's journey

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast.

Website: https://www.simplepinmedia.com/

Pinterest: https://www.pinterest.com/simplepinmedia/_created/

Instagram: https://www.instagram.com/simplepinmedia/

Facebook: https://www.facebook.com/simplepinmedia

LinkedIn: https://www.linkedin.com/in/kate-ahl/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197

Go from Sufferpreneur to 6-Hour Workday with Kris Ward

Andréa Jones — Tue, 05 Apr 2022 07:00:50 GMT

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU?

What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN!

Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media.

In this episode of the podcast, we talk about:

How Kris built a business that not only survived — but thrived — during her absence to grieve the loss of her husband
Her strategy for slashing your workday from 16 hours to just 6 (& taking the entrepreneurial edge off!)
3 keys to finding balance as a business owner
What is a "WIN team" (& how is it different from the kind of teams you typically find in corporate America)?
The #1 trap that slows your business down
Kris' tips for applying her WIN strategy to your social media marketing
Why pretty much any process — even your creative one — can be systematized to save YOU time
Taking a purposeful approach and setting up the support systems to amplify your results
"Engagement Stuffing": the Super Tool you NEED now!
Considerations for finding your return on investment in social media tasks you're outsourcing

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Kris Ward is widely recognized as the leading authority in building your business by leveraging your Time, Team, Super Toolkits. Kris is the founder of the Win The Hour, Win the Day philosophy. She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!!

After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was thankful to see that her business had not only survived her absence but was thriving.

Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence.

Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC's The Secret Millionaire - James Malinchak. She has been featured on award winning podcasts, radio and TV shows.

Website: https://www.winthehourwintheday.com/

Win The Hour Win The Day Podcast: https://podcasts.apple.com/ca/podcast/now-your-business/id1484859150

Linkedin: https://www.linkedin.com/in/kriswardbuildyourteam/

Facebook: https://www.facebook.com/krisward.ca

Twitter: https://twitter.com/krisward

Instagram: https://www.instagram.com/kriswardlive/

Clubhouse: @krisward

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/196

Building Community & Trust Online with Jessica Kupferman & Elsie Escobar

Andréa Jones — Tue, 22 Mar 2022 07:00:46 GMT

Daunted by starting your first podcast? Trust me, it's much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called "gurus" made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out.

All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey.

Meet my dear friends and the founders — Jessica Kupferman & Elsie Escobar — in this week's episode.

In this episode of the podcast, we talk about:

Elsie and Jessica's entrepreneurial journey from Facebook group to 21,000-member community and live event
One of the biggest factors behind their Facebook group's 60% leap in growth since 2018
Jessica and Elsie's secret to building iron-clad trust with their Facebook group and fans
The magnetic power of "doing the right thing"
Factors to consider before monetizing your thriving online community
What you can learn from them about maintaining a healthy business partnership
Making people feel seen and heard vs taking your podcast to the "next level"
Finding connection with fellow podcasters with completely different lifestyles, interests, and areas of expertise
Where the women behind She Podcasts see social media going in the next couple years
The pressure to constantly "be on" with social media and how Elsie protects her peace

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

About the Guests

Jessica Kupferman started her podcast to see if she could grow her online business. Someone invited her on a podcast and instantly she was hooked. She wanted to be a guest on more, but when she took a look at business shows, she found that they were a lot of "young, white dudes interviewing other young, white dudes." Exasperated, she started her first podcast and instantly gravitated to other women who were also podcasting then.

After attending a conference, she started a Facebook group called "Women Who Podcast" and added the other amazing women podcasters she spent time with, including Elsie Escobar. Little did she know that Elsie was a podcasting veteran who knew TONS of women who wanted to join the group, and she had been thinking about starting a women's podcasting group.

To make a long story short, Elsie had some amazing ideas, Jess was great at helping them come to life. Together they are dedicated to helping women overcome whatever obstacles stand in their way in order to be able to express themselves, specifically through the medium of podcasting.

Website: https://www.shepodcasts.com/
Instagram: https://www.instagram.com/shepodcasts/
Facebook: https://www.facebook.com/shepodcasts

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/194

What Businesses Lose by Boycotting Social Media with Rik Courtney

Andréa Jones — Tue, 08 Feb 2022 08:00:12 GMT

Big brands are quitting social media. Should you?

Not if you ask Rik Courtney, Founder and CEO of the award-winning social media marketing and communications agency, Be More Social.

He admits social media has a problem & shares what you should do INSTEAD of going dark.

In this episode of the podcast, we talk about:

The REAL problem with social media right now
Why posting consistently is only a small part of building your brand with social media
The reason his agency cringes when clients ask for more likes, comments, and shares
One metric (out of the hundreds) with which Rik gauges his clients' online success
His thoughts on Lush calling social media quits (hint: bad move!)
What Burger King can teach you about competitive plays on social media
How Gen Z is shaping trends on social media (including my eyeglasses!)
Ask your audience THIS question if you want to create a more positive online community
What Duolingo's getting right with its social media strategy
The truth about the algorithms giving social media a bad rap

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Rik Courtney is the founder of Be More Social, an award-winning social media marketing and communications agency. An entrepreneur by trade, knowing everything there is to know about marketing and building a business online.

Today, he has successfully set up franchises across the country as he aims to help the 1% of the 5.9 million businesses in the UK. In a couple of years, he seeks to take Be More Social globally. In addition to this, Rik is the CEO of Be More Group, which covers industries from health and fitness, weight loss, business growth and creativity - a true reflection of Rik himself. The Be More Group offers a diverse array of accountability solutions born from the many years of experience Rik has had in business.

Website: https://rikcourtney.com/
LinkedIn: https://www.linkedin.com/in/rikcourtney/

Facebook: https://www.facebook.com/rikcourtney75

Instagram: https://www.instagram.com/rikcourtney_/

Twitter: https://twitter.com/rik_courtney

YouTube: https://www.youtube.com/channel/UCXgdMZu1thcn4ZfGjcX7kgw

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/188

How to Leverage Social Media for Business Growth with Stacy Tuschl

Andréa Jones — Tue, 16 Nov 2021 08:00:31 GMT

Is work-life balance a myth?

It depends on how you define it. And if you're like a lot of business owners, your expectations could leave you burnt out and unhappy.

Serial entrepreneur Stacy Tuschl joins me on this week's episode to share her secrets to feeling balanced (even while running several multi-million dollar businesses AND even in the midst of chaotic shifts like the pandemic).

Plus, how she applies her proven approach to leveraging social media for biz growth. Listen now.

In this episode of the podcast, we talk about:

How, at just 18 years old, Stacy turned her passion into a multi-million dollar business she still runs today.
3 questions to ask when your business needs to pivot (quickly) because of massive shifts like the pandemic.
Stacy's secret to work-life balance as a mother and serial entrepreneur.
Her warning about comparing your business (and life) to those of others.
An inside look at the dynamic team of creators behind Stacy's powerhouse social media presence.
Her practice for showing up personally across all her social content (even the pieces her team handles).
Stacy's formula for measuring her return on investment in social media.
The importance of diversifying your social media strategy: paid AND organic; varying paid platforms; strategic partnerships; and more.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Stacy Tuschl started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar business she still runs today. Stacy is a bestselling author, and founder of the Foot Traffic Formula - helping small businesses around the world get more customers in the door. The Foot Traffic Podcast now has over 1 million downloads and is frequently on the top 30 of all marketing on iTunes where she's interviewed guests like Suze Orman. Stacy was named the 2019 Wisconsin Small Business Person of the Year by the United States Small Business Administration.

Website: https://stacytuschl.com/

Facebook: https://www.facebook.com/stacytuschl

Instagram: http://www.instagram.com/stacytuschl

LinkedIn: http://www.linkedin.com/stacytuschl

Pinterest: http://www.pinterest.com/stacytuschl

Podcast: https://stacytuschl.com/podcast/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/176

Growth Expert Antonio Thornton's #1 Rule for Selling (On Any Platform)

Andréa Jones — Tue, 09 Nov 2021 07:00:46 GMT

Platforms change, but the key to selling (without being salesy) stays the same…

At least if you ask Antonio Thornton.

He would know. This growth expert has worked with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft, and recently Facebook. He's helped more than 250,000 business owners boost their profits. Faster. And his "Offer Trifecta" marketing strategy can bring in 25X ROI—on ANY platform.

How does Antonio do it? Listen to today's episode to find out (& get his bonus offer to 3X your income in the next 3 months working ⅓ the time).

In this episode of the podcast, we talk about:

How he turned his greatest obstacle (getting clients) into his competitive advantage—to the tune of $15k in monthly revenue for his clients.
How Antonio gets the "Yes" from big companies like Bob Proctor and Facebook (& you can too!).
Why you're always marketing to people. Not companies. Even in B2B.
Antonio's warning to business owners who want to do it all on their own.
What to do when you can't afford to hire employees but need help.
Antonio's "Offer Trifecta" marketing strategy that can bring in 25X ROI.
His simple advice to start measuring your results (that you can use to get started today).

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Antonio Thornton is the founder of Fearless Impact, a global movement of business leaders and passion-based entrepreneurs committed to make a positive impact on the world. Affectionately referred to as the "Profit Engineer", Antonio is sought after for his mastery of direct response marketing and business growth strategy.

Over the past 20 years, Antonio has worked on projects with the likes of Robert Kiyosaki, Bob Proctor, Les Brown, Georgia Pacific, Microsoft and recently Facebook. Antonio has helped more than 250,000 business owners from all over the globe achieve greater profits, faster growth, and an improved quality of life.

Website: https://fearlessimpact.com/

Instagram: @fearlessimpact

Twitter: @fearlessimpact

Facebook: Fearless Impact

YouTube: Fearless Impact

LinkedIn: https://www.linkedin.com/in/antoniothornton/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/175

Using Personal Branding to Drive More Sales with Tolu Michaels

Andréa Jones — Tue, 17 Aug 2021 07:00:44 GMT

Is being authentically you really enough to build a sustainable business online when we're surrounded by big personalities and influencers? And how exactly does sharing our personality impact our sales and lead to more customers?

During this interview with Tolu Michaels, she breaks down just how important clear messaging and personal branding is and how it can help you stand out from the crowd and attract people to your business.

In this episode of the podcast, we talk about:

The importance of a clear message and brand
Going beyond a list of tasks to describe what you do
How much personality you should be sharing with your audience
How sharing your personality impacts your sales funnel and lead generation

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tolu Michaels is a digital entrepreneur and personal brand strategist, who teaches how to position yourself as a valuable expert so you can attract quality clients and impact lives profitably.

She's also the author of "Show Up" - a blueprint for creating a profitable brand while doing work you love, with clients you like.

Through her work with hundreds of clients, she's concluded that you can be seen, heard, and hired without losing yourself or compromising your values. In fact, the more you put "you" into your work, the more you'll get people to notice, trust you and pay what you charge.

According to Tolu, the world needs what you have, but how you show up influences what they'll pay for it.

Website: https://tolumichaels.com/

Instagram: https://www.instagram.com/tolumichaels/

LinkedIn: https://www.linkedin.com/in/tolumichaels/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/163

Writing Personality-driven Emails They'll LOVE with Tarzan Kay

Andréa Jones — Tue, 02 Feb 2021 08:00:00 GMT

Trying to find a way to get your marketing emails to stand out from the rest? Tarzan T-Boss has spent nearly 5 years studying what kind of email content resonates with her audience the best and how to separate herself from the crowd.

Her willingness to try something different showed her that her audience didn't necessarily want more "insider secrets" about strategy like everyone else was doing, but wanted a more personable, authentic look into her life as a business owner.

In this episode of the podcast, we talk about:

What kind of copy Tarzan's audience gravitated most towards
Being vulnerable and authentic in your copy
How to use feedback to improve your copy (without taking trolls personally)
Using Instagram to help you create email content
Tarzan's best copywriting tip for writing emails that connect with your audience

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.
Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Tarzan Kay is an email marketing expert who teaches how to sell big with truth-infused, story-based emails.

Tarzan is a former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Netflix email copy. Her online courses teach course creators how to infuse their emails with story and make consistent sales without using harmful persuasion strategies.

In a previous life, Tarzan was a music major and – like so many copywriters – did a 3-year stint in law school, en français! She found her way to the online space through blogging and social media ("What's up, overdue credit card bills and low-paying clients!").

When T-Boss isn't writing delectable emails from behind a desk, she can often be found taking mid-day dunks in the ice bath a la Wim Hof, solving a Rubik's cube, or singing show tunes in the shower.

Tarzan lives in Niagara with her partner and two kiddos.

Website: https://tarzankay.com

Instagram: https://www.instagram.com/tarzan_kay/

Facebook: https://www.facebook.com/tarzankayspage/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/135

How to Focus as a Social Media Manager with Toni Jakes

Andréa Jones — Tue, 26 Jan 2021 08:00:00 GMT

Social Media is an amazing tool to grow your business by leaps and bounds, but with all the million different options available, it can quickly become overwhelming and seemingly unmanageable. And when you start trying to do everything at once, you might even find that your efforts aren't getting any real results.

So what's the best way to use social media without being stretched too thin and still be effective?

In this episode of the podcast, we talk about:

How Toni went from a certified yoga instructor to a sought after social media manager
Building trust with potential clients/customers on social media
The power of simplifying and focusing on the basics
Strategically using templates
How often you should be posting on social media
Finding support and guidance in mentorships

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The LinkedIn Jumpstart Challenge

About the Guest

Social Media Strategist, Content Creator and Project Manager helping consultants and small to medium size businesses stand out on social media to gain visibility, connect with ideal clients and drive sales.

Toni has over 10 years marketing and project management experience with a focus on

creating and implementing strategic initiatives. Her specialty includes identifying the areas where support can have the most impact then creating processes and systems to ensure those needs are prioritized and fulfilled.

Building strong collaborative relationships with her clients is a top priority.

Instagram: http://www.instagram.com/toni.jakes.tyler

Facebook: http://Facebook.com/innovativevirtualsolutionsllc

LinkedIn: https://www.linkedin.com/in/tonijakestyler001/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/134

Transitioning into a Social Media Career with Leanne Knight

Andréa Jones — Tue, 08 Dec 2020 08:00:00 GMT

Social media as a career barely excited 10 years ago. It's really within those 10 years that the idea of having a single person or team manage social media became a huge priority for businesses both online and offline. So how does someone decide to be a social media manager if the industry is so new?

Today on the podcast, Leanne Knight shares her journey towards building a social media career.

In this episode, we talk about:

How Leanne transitioned from coding to social media
Her advice for new social media managers
Her path towards niching down
Her experience developing boundaries in the Thrive Mentorship program

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint

Memorable Quotes

"People need [graphics] to express themselves or to promote their business."
"We just have bad taste when we start out and how you get through that is just by practicing."
"With everything that I'm doing, whether it's graphics or whether it's writing captions and things like that...I just need to do it."
"Just because you know how to do it, it doesn't mean you have to be doing it."

About the Guest

Leanne is a graphic designer and social media manager with a passion for clear, simple communication. Her specialty is creating graphics for social media, so that business owners can have a professional and cohesive appearance. It is her mission to help purpose-driven entrepreneurs share their message on social media!

Website: https://authenticvisionmedia.com

How to Plan Your Social Media Content Freebie: https://authenticvisionmedia.com/guide/

Instagram: http://www.instagram.com/authentic.vision.media

Facebook: http://www.facebook.com/authenticvisionmedia

LinkedIn: https://www.linkedin.com/in/leanne-knight

Resources Mentioned

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

The Relationship of Sales Data & Marketing Data with Lyndsay Clements

Andréa Jones — Tue, 01 Dec 2020 08:00:00 GMT

As a business owner, it's important to focus on the sales data in order to build your marketing strategies based on the facts. But how do the two play together?

In today's episode, Lyndsay Clements shares with us how she manages the relationship of sales data and marketing data for her clients.

In this episode of the podcast, we talk about:

Lyndsay's quarterly approach to editorial calendar planning
Which marketing metrics relate to the different pieces of the funnel
Why Lyndsay joined the mentorship program and how that's changed her business growth

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint

Memorable Quotes

"If you're a service-based business...you need to know if you're going to grow your business to hit your goals. Because you could grow in the wrong area and not actually hit your profits."
"I think it's also important just to understand the customer or the client that you're working with and how often you need to be in front of them and how much."
"It's so good to just pour into your business and be smart about it too, because...at the end of the day, [decide] which one's going to give you the most return on your investment and the most value."

About the Guest

Lyndsay Clements is the owner of Ellen Grace Marketing and is passionate about helping business owners grow their sales through solid marketing strategies and effective execution. She believes that consumers are overwhelmed with choices and brands need to (more than ever) build authentic relationships with their customers in order to stand out. Whether you're a new business looking for guidance or a thriving company looking to take marketing off your plate, Lyndsay's framework helps you eliminate the overwhelm and implement a custom strategy so you can reach your goals quickly.

Website: https://ellengracemarketing.com/resources/

Instagram: https://www.instagram.com/ellengracemarketing/

Resources Mentioned

Afton Negrea: https://www.aftonnegrea.com/

Rachel Rodgers' We Should All Be Millionaires: The Club: https://helloseven.co/club/

business building blueprint: onlinedrea.com/blueprint

Loom: https://www.loom.com/

Thrive Mentorship Program: https://savvysocialschool.com/p/thrive

Business Mindset & Social Media with Lana Hernandez

Andréa Jones — Tue, 24 Nov 2020 08:00:00 GMT

The mind is a powerful tool. Sometimes as business owners we use it for good in creating, building, and improving on our craft. But sometimes, we wield this weapon against us and unknowingly turn our brains into weapons of destruction. We internalize emails, judge our followers, and compare ourselves to social media influencers which in turn, makes us feel less than.

So how can we use our brains for good? And how can doing the work of improving our mindset help us be better business owners, marketers, and people?

In this episode of the podcast, we talk about:

The definition of mindset and why it's important
How having a good mindset can improve your business
How to show up on social media without judging ourselves
Lana's natural gift of listening and understanding mindset issues
How a 30 day live streaming challenge changed Lana's approach to social media

This Episode Was Made Possible By:

Fanbooster by Traject

Business Building Blueprint for Social Media Managers

Download this free business building blueprint so that you can have a social media management business that gets you the freedom and financial independence you crave.

The foundations to getting AMAZING results for your clients because their success is your success. https://onlinedrea.com/blueprint

Memorable Quotes

"If you don't have support and dealing with that vulnerability and all of the fear and the imposter syndrome as it comes up, then a lot of times you're blocked from moving forward and, and truly seeing the success."
"Success is something that we strive for so much in our businesses that we put so much of our worth into it."
"As you really live into your authentic self in your business and show up as your authentic self, it will seem less of a task and it will connect so much more with your audience."
"One of the biggest conquers of fear is action. And so as you do it, more, those fears start to get tapped down."
"There is no right or wrong way to do any of anything in your life. The right way is the way that's right for you."
"You're not obligated to do anything that you do not want to do."

About the Guest

Lana Hernandez, owner of Vision to Decision, is a mindset and empowerment coach who guides her clients through the mindset triggers of the entrepreneurial journey.

Using her intuitive gifts and 20+ years of corporate knowledge, Lana supports her clients as they navigate their mindset barriers so they can not only experience breakthroughs but also sustain empowered growth as they view and plan for success.

Email: lana@visiontodecision.com

Business Building Blueprint for Social Media Managers
Confidence Coaching with Lana Hernandez - Savvy Social School
Wayback Machine
Thrive Mentorship Program

Resources Mentioned

The Power of Intuition Marketing on Instagram

Andréa Jones — Thu, 10 Oct 2019 07:00:00 GMT

In this podcast episode, we share:

How Kessley got into the intuitive life coach path
How Kessley helps clients tap into their own intuition to create a life and a business they love
Kessley's strategy for nurturing your Instagram inbox and reaching out with intention
Why you should let go of any fear about Instagram's algorithms and focus on the endless possibilities Instagram provides
How to create a message that resonates with your audience based on what excites you
Tips for managing social media to help you feel like you're not in constant demand 24/7
Why you should read or watch biographies of people who've become successful
Details about Kessley's program "Meet Your Muse"

Memorable Quotes:

"Whatever your niche is, whatever your calling is...whatever you're called to do, it is part of who you are, it's literally part of your MISSION—your soul's mission here on earth—to go after that thing."
"My possibilities are endless; that is such a simple and powerful mantra."
"Just because someone hasn't found you right now doesn't mean they won't find you in the future."
"For having a message that resonates with your audience, it has to resonate with you first."
"When you show up excited for your work, your audience is going to show up excited to work with you."
"Make sure Instagram (or Facebook) is working for you and you are not working for it. It ALL gets to work for YOU."

Meet Kessley McCormick

Kessley is an International Intuitive Life-Purpose Coach and Consultant. Kessley works with celebrities, rockstars, famous athletes and their families to help validate and guide them for all things Life-Purpose and success. Kessley has the special gifts of Claircognizance and Clairsentience, which she is known world-wide for. She specializes in getting her clients super aligned with their divine assignment and soul mission. Her sessions will leave you feeling invigorated, enlightened, and confident. Kessley loves working as a high-vibrational guide for the everyday woman who is shifting into her entrepreneurial journey. She helps guide them through energy diagnosis of steps they need to take now to achieve the ultimate success. Kessley taps into her intuitive gifts to consult her clients on how to accelerate their dreams.

Connect with Kessley:

https://www.facebook.com/groups/379768189089157/

https://instagram.com/kessleymccormick

http://kessleymccormick.com/

https://www.facebook.com/intuitivebombshell/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Mastering Your Message on Social Media with Adria DeCorte

Andréa Jones — Thu, 07 Mar 2019 08:00:00 GMT

Welcome to another episode of the Savvy Social Podcast! Today I'm welcoming special guest Adria DeCorte. It's no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear!

In this podcast episode, we share:

How Adria recognized her message was not aligned with her clients' needs
How we can connect our message to actually making money
Why aligning with similar bloggers, podcasters, etc., can support your message
Suggestions for translating your message to different social media platform(s)
Why knowing your client helps clarify your message
How to present what you do as a solution to the client's problem
How to share your message without being too "sales-y"
How to make sure you're finding and connecting with the right people on social media
Adria's Free Niche Clarity Challenge

Meet Adria DeCorte

Adria DeCorte, M.S., is a Message Clarity Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can start calling in their people. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients and host of the Unforgettable Podcast.

Her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 40 interviews. When she's not writing on her laptop at her local coffee shop, she can be found hiking around Vegas with her guy and their puppy-child Lexi the doberman.

Connect with Adria:

https://instagram.com/adriadecorte

https://facebook.com/adriadecortepage

https://twitter.com/adriadecorte

https://linkedin.com/in/adriadecorte

Links Mentioned:

Free Niche Clarity Challenge: http://nicheclaritychallenge.com

Unforgettable Podcast: http://unforgettablepodcast.com

Get Clear, Get Clients: http://adriadecorte.com/get-clear-get-clients

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Design and Social Media with Christi Coope

Andréa Jones — Tue, 16 Jun 2020 07:00:00 GMT

We've all seen social media feeds with a clear color theme and aesthetic. However, just because a post is attractive doesn't mean it has a clear message.

Christi Cooper explains what to think about when creating your social media designs, the 4 principles of a design that sells, what to look for when hiring a designer, and how design can inspire your audience to action instead of just making your posts look pretty!

In this podcast episode, we share:

What inspired Christi to shift her social media strategy to include more participation in groups
Christi's process for creating connections on social media
How design and social media work together
What to consider when creating your social media designs
4 Principles of a design that sells: attractive, compelling, clear, easy
Suggestions for hiring your own designer
Details about Christi's free assessment for your sales page

Memorable Quotes:

"I always think of those social media posts as something that is often like that first impression you're making to people."
"A lot of people think consistent means it has to look the same. And it doesn't have to look the same, it just has to have the same vibe of your brand throughout all of your touchpoints with your target audience."
"If someone's looking at your post for the very first time and has never seen any of your content before, they should get it."
"You definitely want to err on the side of clear vs. cute. People have short attention spans and if they don't understand something, they'll just move on."

About Christi:

Christi Cooper is the designer and creative strategist behind Cooper & Heart Creative where she works with service and education focused businesses to help them up-level their brands by creating sales pages, websites & branding they LOVE so they can feel confident, connect with their people, and make more sales.

Connect with Christi:

Free Sales Page Assessment Tool to Maximize Your Conversions

Links Mentioned:

Onlinedrea.com/102

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media for Coaches with Lee Chaix McDonough

Andréa Jones — Tue, 09 Jun 2020 07:00:00 GMT

Whether you're an experienced coach or just jumped into the online coaching world, how you show up and connect with others on social media can create the foundation you need to reach the audience you want to serve most. Lee Chaix McDonough explains how she used Facebook Groups to build her business, how she launched her podcast on social media, her approach to social media and how that difference helps her stand out, and why service and empathy always come first!

In this podcast episode, we share:

How Lee's Facebook Group helped build her business and connection to her audience
The challenges and successes Lee has experienced using a Facebook Group
How Lee used an email opt-in to grow her initial Facebook Group
Advice for growing your online presence and credibility by using Facebook Groups
How Lee planned the launch for her podcast and what happened post launch
Lee's social media strategy and what tools she uses to plan her posts
How Lee nurtures her online community
Advice for navigating clients who need 1:1 work vs. direct messages
Details about Lee's Coaching Superpower Quiz

Memorable Quotes:

"What really made a difference for me is when I decided it's time for me to use social media as a way to connect...and not just find clients but actually connect with people."
"Show up and serve. Be generous with your knowledge. People will trust you and they'll follow up for more."
"I find Instagram Stories is a great way to share in-the-moment-things so you can keep your posts a little more curated, a little more planned."
"Once you've served first and then you go towards the sale, for me it's an aligned approach to it."

About Lee:

Lee Chaix McDonough is the CEO and Founder of Coach With Clarity, a membership site for intuitive, heart-centered coaches. She is also the host of the Coach with Clarity podcast and author of the #1 Amazon book, ACT On Your Business. After over a decade as a clinical social worker and public health professional, Lee became credentialed as a coach through the International Coach Federation and now provides ICF-accredited continuing coach education for intuitive, heart-centered coaches. Her Coach with Clarity® framework fuses meaning, mindset, and mindfulness with grounded intuition and solid business strategy to help coaches and clients excel at entrepreneurship and transform their lives. Lee lives in North Carolina with her husband, two sons, and her pug Phineas.

Connect with Lee:

Discover Your Coaching Superpower Quiz

Links Mentioned:

Onlinedrea.com/101

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

100 & 2 Year Birthday Celebration - On Air Q&A Session

Andréa Jones — Tue, 02 Jun 2020 07:00:00 GMT

In celebration of the 100th episode and 2 year anniversary of the Savvy Social Podcast, I'm excited to answer questions from my different social media platforms and members of the Savvy Social School. Even better, this episode is a video podcast and has a worksheet that follows all the questions about pivoting your business, marketing, how to show up on social media, and lots more. Cheers!

In this podcast episode, I share:

What challenges my business has overcome during COVID-19
Advice and recommendations for scheduling and posting Instagram Stories
Where to focus marketing efforts when you have fewer resources
What social media platform works best for service based companies
Suggestions for how to advertising your podcast as entertainment vs. education
Tips for making your social media content workflow more efficient
What's up with Facebook Business Page algorithms and advice about boosting ads
Advice for showing up fully present and letting go of FOMO

Memorable Quotes:

"The work I've been doing for the past 6 years has been laying the foundation for this moment."
"Your audience will come to you and will find your posts as long as you are consistent."
"Make sure your current connections are nurtured...ask a lot of questions and don't just ask one time."
"Show up with humanity instead of focusing on being perfect."
"When thinking about your workflow, start with one piece at a time."
"Focus on who's in front of you and what's in front of you."

Links Mentioned:

OnlineDrea YouTube

Mindfulness: The Marketing Tip Nobody Talks About

Is Video Really All That Powerful in 2020?

Planning Your Social Media Strategy

A Quick Formula for Writing a Promotional Social Media Caption

The Social Media Sales Funnel

7 Reasons Why You Should Choose LinkedIn Marketing in 2020

How to Pivot Your Social Media Messaging

How to Organize Your Social Media Content Using AirTable

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Launching Two Brands on Social Media with Tasha Booth

Andréa Jones — Tue, 26 May 2020 07:00:00 GMT

People say having an online business allows you the freedom to do what you love, but does it really? No one seems to talk about how it also requires great sales copy and landing pages, a solid social media strategy, a launch strategy, and so much more. Thankfully, companies like The Launching Guild exist and can help you focus on doing what you love most.

Tasha Booth joins me and shares why she decided to separate her brands, how she plans and executes launches for herself and her clients, tips for showing up on social media during and after a launch, and the power of planning ahead so you don't feel overwhelmed by doing all the things for your online business!

In this podcast episode, we share:

What it means to be an online business manager and why you need one
Why Tasha finally separated her coaching business from her agency business
Tasha's process for moving her social media from shared to separate accounts
How Tasha's team plans posts for multiple social accounts
The different growth strategies used for each of Tasha's brands
What metrics Tasha considers when analyzing a post's performance
What steps help prepare for a launch so you can show up 100% present
Recommended time frame for planning your launch
Tips for using your social media stories to increase excitement during your launch
Advice for anyone struggling to show up on Instagram Stories
How Tasha uses social media after the launch wraps to stay connected to her audience
Key roles needed to help streamline your online business needs so you can have a successful launch
Details about "How She Did That" podcast and how Tasha uses social media to promote each episode and follow up with her audience

Memorable Quotes:

"The key to success with any campaign...you want to make sure you're touching on key events, key dates, key launch elements...you have to plan ahead a little bit."
"We like to keep it super simple...nobody likes complicated."
"I want them to do something with the post and not just be like 'Oh, that was nice'."
"I like to ask 'What are the things people need to know or learn before they're ready to say yes to my offer?' and I backtrack from the date of the launch."
"Don't disappear on your audience. Keep showing up."
"As creators, we put so much energy into creating the thing that we forget sometimes WE NEED TO KEEP TALKING ABOUT IT…"

About Tasha:

Tasha Booth began her journey in the online business space five years ago as a virtual assistant when she decided she was tired of living an 'ordinary' life on someone else's terms. As her business grew, so did her commitment to helping others figure out how to make the life they craved a reality. Now, whether she's leading her team of 18 to support established coaches and course creators as the Founder and CEO of The Launch Guild agency, coaching virtual support professionals as they start and scale their own business, or hosting the 'How She Did That' podcast for VAs, OBMs, and project managers, Tasha is always helping other entrepreneurs live more fully in their zone of genius. When she's not supporting her team of 18, she proudly spends her time as an Air Force wife to her husband Scott, stepmom to Grace and Meredith, and work from home dog mom to Stanley and Boomer.

Connect with Tasha:

The Launch Guild Instagram

The Launch Guild Website

The Launch Guild Facebook

Links Mentioned:

Social Media Success Framework—Free Course

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How Digital Media Is Changing Due to Covid19 with Garrett Woods from Fullscreen

Andréa Jones — Tue, 19 May 2020 07:00:00 GMT

COVID19 has created a lot of uncertainty for small business owners. However, it's very possible to find strategies that boost your brand's social media presence even as you navigate the constant changes each day seems to bring.

Garrett Woods from Fullscreen explains the different trends we're seeing in social media growth,

some predictions for how platforms like TikTok will develop, how users are turning to private messaging on social media, the power of organic connections, and more!

In this podcast episode, we share:

How COVID19 has changed how people consume media
Current social media trends and long term implications
Whether TikTok is here to stay or just having a moment
The growth of private messaging apps on social media
How marketers and small business owners can approach data sensitivity issues
Recommendations for information sources to understand how the social media space is changing
Details about Fullscreen's Free Social Media Playbook

Memorable Quotes:

"You always see these platforms steal from the playbooks of other platforms in terms of what's working…"
"Data privacy needs to be front and center...it's here to stay."
"Lead with your organic strategies and it will help inform your paid strategies without the need for deeper level data tactics."
"Organically, what are people watching right now that you've posted? What are they engaging with from your catalogue? How can that inform your 'go forward' strategy?"

About Garrett:

Understanding the zeitgeist and shifting purposes of social platforms takes an understanding of how our culture is shifting, knowing why that is, and what that means for how we connect with one another in new, but oftentimes fun and entertaining ways. As the Associate Director of Platforms at Fullscreen -- one of LA's largest and well known social-first agencies -- Garret Woods is tasked with just that, while also identifying ways that brands fit into the narrative. With a background in production and film, he now manages Fullscreen's Brand Group social platform relationships and works to unlock all that is possible on social for our brand clients, in this ever changing -- but exciting space.

Connect with Garrett:

Savvy Social Free Resource: Crisis Captions

Links Mentioned:

eMarketer Online Digital Information Source Article

Behind the Numbers: eMarketer Podcast

Fullscreen Freebie: Small Business Social Media Playbook

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Creating Interactive Content with Saksham Sharda from Outgrow.co

Andréa Jones — Tue, 12 May 2020 07:00:00 GMT

As our dependency on the digital world increases, it's important to remember that now more than ever, people are actively searching for value-packed products and services. But how can your business provide true value when so many other businesses are trying to do the same thing?

Dr. Saksham Sharda from Outgrow.co joins me to shed light on some of the best ways to collect data from your social media followers and how to use that data to create more interactive content, like quizzes and polls, that'll make your people want to stick around and recognize what you have to offer!

In this podcast episode, we share:

How Outgrow supports social media content and marketing
Why user engagement is so important
How to integrate widgets, apps, etc. to your marketing strategy
Benefits of using interactive content for small business owners
How to protect users' privacy and data
Common misconceptions about social media
Example of how to use a widget to get email addresses or other valuable data

Memorable Quotes:

"That's the counterbalance to being so digital and tech-focused...we don't want to feel like a number, we don't want to feel like people don't get us and don't understand our needs."
"Keep your customers engaged with your content by providing a personalized value like yourself…"
"I would rather you spend all your research for 2 weeks producing something of real value than actually trying to post something every day or once a week."
"There's a lot of social noise because of social media...everyone just wants to be noticed and that makes it hard to be noticed."
"There's so much clutter online and what's going to catch the user's eye is info-graphically presented data..."

About Saksham:

Dr. Saksham Sharda specialises in data collection, analysis, filtering, and transfer by the means of interactive, cultural, and trending widgets. Interactive experiences designed by him have been featured on ProductHunt, TrendHunter, TechCrunch, NetVibes, FactoryBerlin, Digimarcon World Silicon Valley, and at The European Affiliate Summit.

Connect with Saksham:

Links Mentioned:

Example of Widget for Lead Generation

Social Media Success Framework — Free Course

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How Social Media Rebels Are Finding Success on Substack with Kathleen Oh, Becky Mollenkamp, and Tara McMullin

Andréa Jones — Tue, 25 Jun 2024 07:00:00 GMT

I'm diving into the evolving world of social media with three incredible guests who are making waves on Substack. Kathleen Oh, Becky Mollenkamp, and Tara McMullin share their unique journeys and insights into why they left traditional social media platforms behind and found success on Substack.

In this episode, Kathleen discusses her journey from being banned on Instagram to thriving on Substack by discussing safe psychedelic use. Becky shares how she transitioned from traditional email marketing to Substack, finding a sense of relief and community. Tara talks about her experience in leaving ConvertKit and focusing on Substack to explore the future of work and online business.

This episode is packed with valuable insights for anyone looking to redefine their online presence and build authentic connections.

In this episode of the podcast, we talk about:

Using Substack to foster a genuine community
Ways to monetize content on Substack
How to leverage Substack's features for better engagement
Key tips for maintaining authenticity in your online presence
Rebuilding your audience after being banned
The collaborative writing community that lives on Substack
Concerns about the future of Substack

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Day Summit

Grab your ticket today for $10: https://onlinedrea.com/smd/

About the Guests:

Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).

Website: https://feministfounders.co/
Feminist Founders Podcast: https://feministfounders.co/episodes/
Instagram: https://www.instagram.com/beckymollenkamp/

Tara McMullin is a writer, podcaster, and critic. She's the creator of What Works, a podcast and newsletter that rethinks work, business, and leadership for the 21st-century economy. Tara uses critical theory, philosophy, and economics to make sense of both systemic challenges and everyday practice. She's also the co-founder of YellowHouse.Media, a boutique audio and video production agency that helps changemakers create remarkable media. Her work has been featured in Fast Company, Quartz, and The Muse.

Website: http://yellowhouse.media/
What Works Podcast: http://whatworkspodcast.com/
Newsletter: http://whatworks.fyi/

Kathleen Oh (she/her) is an Integration Coach, writer, and advocate for safe drug use, specializing in psychedelics. With over 25 years of experience in mental health, she's been in private practice since 2007. Kathleen's coaching services are tailored to support individuals navigating high-stress, high-performance careers, prioritizing their personal growth and well-being.

Website: http://coachkathleenoh.com/
Substack: http://ohmyheart.substack.com/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/311

Turning a Viral TikTok into a Profitable Coaching Business with Megan Griffith

Andréa Jones — Tue, 14 May 2024 07:00:00 GMT

Can TikTok really be a goldmine for generating leads and securing clients? Absolutely!

In this episode, Megan Griffith, a seasoned content creator and neurodivergent life coach, shares her firsthand experiences of monetizing TikTok. From viral videos to sustaining a profitable business model, Megan unveils the strategies that have allowed her to thrive on one of the most dynamic platforms today.

Discover how understanding neurodivergence can enhance how you engage with your audience, why repurposing content can be your best marketing tool, and how Megan navigates the tricky waters of social media monetization without compromising her values or emotional boundaries.

In this episode of the podcast, we talk about:

How Megan turned her TikTok presence into a robust business channel
The impact of viral content on business growth and client engagement
Techniques for adapting neurodivergent-friendly strategies to enhance online presence
Practical advice for managing personal boundaries in the digital space
The significance of repeat content and its role in audience retention

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Trend Savvy

Keeping up with Trends feels like its own Olympic sport sometimes. And we want to help you keep up! Trend Savvy is designed to give you the trends while they're hot so that you don't have to scroll forever before finding what you need: https://onlinedrea.com/trendsavvy/

About the Guest:

Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.

Website: https://www.theneurocuriosityclub.com/
TikTok: https://www.tiktok.com/@megmoxie
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclub
Podcast: https://podcasters.spotify.com/pod/show/theneurocuriosityclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/305

How TikTok Revolutionized Video Content and Marketing Strategies for Businesses

Andréa Jones — Tue, 07 May 2024 07:00:00 GMT

Today, we're diving deep into how TikTok has revolutionized the world of micro video content and what this evolution means for you as entrepreneurs and business owners.

We'll look into the unique features that TikTok introduced, such as in-app video editing capabilities and an advanced content discovery algorithm that has changed the game for everyone.

I'll also share my own journey with video content creation, the changes I've observed across various social media platforms influenced by these innovations, and strategies for you to leverage micro video effectively.

This episode is full of insights and practical advice designed to help you create impactful videos that engage and expand your audience.

Join me as we unpack these dynamic tools that can transform your marketing approach and help you connect more meaningfully with your community.

Don't miss out on learning how you can enhance your digital footprint and captivate your viewers like never before!

In this episode of the podcast, I talk about:

How video content has played a significant role in my personal life
The evolution from Musically to TikTok
TikTok's best-in-class in-app video editor
The importance of creating video content that is discoverable, consumable, and shareable
Strategies for utilizing micro-video content to attract more viewers
Why business owners need to care about micro-videos

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Launch Planner

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/304

Is A Closed Membership Model Right For Your Online Community?

Andréa Jones — Tue, 23 Apr 2024 07:00:00 GMT

I'm taking you behind the scenes to reveal some major shifts happening in my business, especially with the Savvy Social School.

I'll be unpacking the reasons behind our move from an open membership model to a focus on individual products. So brace yourselves because I'm getting real about everything—how member feedback shaped this decision, the challenges of live events, and even how my personal life, including a new pregnancy, influenced the direction of our business.

Plus, I get transparent about the financial nudges that pushed me to this big pivot. If you think this is just a story about the Savvy Social School's evolution. Think again.

It's a deep dive into the tough decisions and the path to alignment between business goals, personal capacity, and the ever-changing marketplace that all businesses have to face at some point.

So tune in to get the nitty-gritty on the lessons learned and discover the exhilarating next steps for our community.

In this episode of the podcast, I talk about:

Addressing confusion about the Savvy Social School waitlist
Why this new focus is best for my business right now
The feedback and community trends that helped me make the decision
A beautiful thing that has happened since changing models
The Future of the Savvy Social School

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/302

Social Media Hate and How I Respond to Trolls and Haters

Andréa Jones — Tue, 02 Sep 2025 07:00:00 GMT

What do you do when trolls show up in your comments? After sharing a clip about inclusive marketing, I was hit with racist remarks and negativity.

Instead of letting it derail me, I'm breaking down how I handle comments like these, what boundaries I put in place, and why protecting your energy online matters more than ever.

If you're creating content online and feeling the sting from a hateful comment or just need a reminder that you're not alone, this one's for you.

In this episode of the podcast, I talk about:

Why negative comments sting (and why it's not personal)
How to set boundaries and spot when they're crossed
Practical steps I take when hate shows up
Why your "energy budget" matters as much as your content calendar
How to keep creating without letting trolls win

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/373

What the Heck Is a Labubu and Why Should Small Biz Owners Care?

Andréa Jones — Tue, 29 Jul 2025 07:00:00 GMT

A creepy collectible toy might not be your marketing inspo but hear me out. There's a reason Labubu is all over your feed.

In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn't just about trends… it's about staying memorable in a sea of sameness.

If your marketing feels too safe or too forgettable, this is your nudge to do things differently.

In this episode of the podcast, I talk about:

Why Labubu's weirdness works (and how to own yours)
What makes something "obsession-worthy" in 2025
Storytelling and scarcity: the combo that sells
Curated chaos vs. polished branding
Why speaking to the heart still wins over logic

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/368

Mastering Instagram Marketing in 2025 with Michelle Gifford

Andréa Jones — Tue, 24 Jun 2025 07:00:00 GMT

Feeling like Instagram just isn't hitting the way it used to?

You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what's actually working right now—and what isn't.

We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you're also raising kids, juggling clients, and trying not to burn out).

If you want smarter Instagram marketing without overthinking every post, this one's for you.

In this episode of the podcast, we talk about:

The real reason your posts might not be performing
Why batching doesn't work for everyone
How to balance trends, authenticity, and reach
What the algorithm actually wants from you
Tips for showing up without burning out

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Michelle Gifford is a strategist, coach, podcaster and agency owner, here when you're ready to take your business to the next level without sacrificing what matters most! Michelle is the go-to Instagram expert for business owners who want results. She's the secret weapon behind six and seven-figure brands who are growing, making an impact, selling out programs and bringing home serious profit – all from Instagram!

Website: https://iammichellegifford.com
Instagram: https://www.instagram.com/iammichellegifford/
YouTube: https://www.youtube.com/@MichelleGifford/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/363

Staying Solo with Maggie Patterson

Andréa Jones — Tue, 27 May 2025 07:00:00 GMT

"Hire a team, scale fast, never stop growing."

That's the advice we've all heard. But what if that isn't your dream? What if building a business that actually supports your life means not hiring a big team?

This week, Maggie Patterson joins me to talk about her new book, Staying Solo, and why more business owners are choosing to stay lean, profitable, and in control—without sacrificing growth. We get real about the myths of solo business, the financial numbers people avoid, and the very real pressure to "look legit" online.

If you've ever felt weird about staying small, this one's for you.

In this episode of the podcast, we talk about:

Why staying solo is a valid long-term business model
The real cost of growing too fast
What most business owners aren't tracking
How Maggie marketed her book with a private podcast
Why solo businesses are often more human

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Maggie Patterson is the creator of BS-Free Business® and the author of Staying Solo®. With 20 years of experience as a successful entrepreneur in client services, Maggie helps service business owners build what she proudly calls a "boring business"—strategically small, sustainable, and designed to fit their lives without the constant hustle.

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy, and trust. She hosts two podcasts, Staying Solo and Confessions of a Micro Agency Owner, and co-hosts the consumer advocacy podcast Duped: The Dark Side of Online Business.

Website: www.bsfreebusiness.com
Instagram: https://www.instagram.com/bsfreebusiness/
Threads: https://www.threads.com/@bsfreebusiness

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/359

What to Do When Marketing Feels Hard

Andréa Jones — Tue, 06 May 2025 07:00:00 GMT

If you've ever woken up and thought, "what if I just didn't post today?"—this one's for you.

Because sometimes the problem isn't the strategy. It's that you're tired. Life is lifing. Your season is heavier. And marketing feels like too much.

In this episode, I'm sharing the real story behind my current season of business, why burnout hit hard, and what I've learned about showing up online when energy is low.

From data-backed trends to practical repurposing and a little pumpkin spice, this one's part therapy, part strategy.

In this episode of the podcast, I talk about:

Why more content isn't the answer
Posting less (and smarter) for better results
Why 94% of marketers repurpose content
What AI can really help you with
Creating a minimal viable marketing plan
How to market through burnout, anxiety, and chaos

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/356

The Pinterest Strategy You Need for 2025 with Heather Farris

Andréa Jones — Tue, 18 Mar 2025 07:00:00 GMT

If you're tired of the constant social media algorithm changes, it might be time to give Pinterest another look. Unlike social media, Pinterest is a search engine—which means your content lasts longer and keeps working for you.

I'm joined by Pinterest strategist Heather Farris, who's breaking down how to use Pinterest the right way in 2025.

Whether you want more traffic, more leads, or just a platform that doesn't demand daily posting, this episode is for you.

In this episode of the podcast, we talk about:

How to optimize pins for search and get long-term traffic
Why Pinterest users behave differently than Instagram users
The best posting frequency (without burning out)
How to use AI to streamline your Pinterest workflow

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Heather is a Pinterest marketer and has been managing client accounts for over 8 years. She jokes that she's used the platform so long she remembers when there wasn't much to see and you actually found the end of the feed. Before she got into Pinterest marketing she was in accounting. Heather facilitates a membership where she helps content creators, coaches & service providers with strategy to grow their traffic & sales.

Website: https://heatherfarris.com/
YouTube: https://www.youtube.com/channel/UC2E4tXgSUeD5S9W6fGPoTsA
Pinterest: https://www.pinterest.com/heatherfarrisco/_created/
Instagram: https://www.instagram.com/heatherfarrisco_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/349

From Tech Overwhelm to Streamlined Systems with Kronda Adair

Andréa Jones — Tue, 14 Jan 2025 08:00:00 GMT

Ready to stop drowning in tech and start working smarter? Kronda Adair has the tools and strategies you need!

In this episode, I chat with Kronda about how to streamline your business operations with systems and automation. Kronda shares her journey from building websites to launching Million Dollar Systems and Automation Club, a membership program that helps business owners master the tech side of marketing.

We dive into the importance of creating efficient systems, how automation can save time, and the tools she swears by—like Airtable. Plus, we tackle that ever-controversial debate—are freebies actually worth it? Spoiler: Kronda's got a fresh take that might surprise you.

If you're ready to take control of your systems and simplify your tech stack, this conversation is packed with actionable tips to get you there.

In this episode of the podcast, we talk about:

The evolution of Kronda's offers
Matching systems and automation with marketing efforts
The difference between systems and automation
Choosing the right tools for your business needs
The value of long-form content for audience building
Internal vs. external marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Kronda Adair is a Black lesbian dog mom who wants more Black women to rest and let the robots handle their repetitive tasks.

Through her Million Dollar Systems retainer and her Automation Club Membership, she uses her knowledge and skills gained as a web developer, content marketing coach, automation service provider, and tech strategist to help overworked business owners stop buying technology and start hiring technology to build a software team that supports their business.

When she's not working, she can be found enjoying time at home with her wife, and cat, hiking or doing dog sports with her two Vizslas, reading, cooking delicious food, or enjoying the postcard vistas of the state of Oregon.

Website: https://karveldigital.com/
LinkedIn: https://www.linkedin.com/in/krondaadair
YouTube: https://www.youtube.com/@KarvelDigital/videos
TikTok: https://www.tiktok.com/@krondakarvel
Threads: https://www.threads.net/karveldigital
Instagram: https://instagram.com/karveldigital

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/340

Dark Social: What is it + How it's Affecting Your Business

Andréa Jones — Tue, 22 Oct 2024 07:00:00 GMT

Let's talk about the mysterious world of dark social—and no, it's not some secret, underground social network (though that sounds way cooler than it actually is). It's the stuff happening in the background, like when someone texts your TikTok video to their friend or shares your latest blog post in a DM. As a business owner, this is big because it means not all engagement is trackable by the usual likes and comments.

In this episode, I break down what dark social actually is, why it's on the rise (hello, Gen Z!), and how it might be affecting your social metrics. You might be getting more engagement than you think—just not where you can see it. And don't worry, I'll give you some practical tips to actually use this trend without pulling your hair out.

Here's what's in this episode:

what the heck dark social even is (and why you've probably been a part of it)
why your Instagram likes might be down, but that doesn't mean no one's watching
how brands are leaning into dark social with private communities and message-based sharing
practical tips to adapt your content strategy for this private-sharing era (without doing the most)

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/328

Marketing Your Business During an Election Year with Josephine Agrawal & Megan Griffith

Andréa Jones — Tue, 01 Oct 2024 07:00:00 GMT

Social media during election season? Yeah, it's a lot, right? 🙃 If you're feeling a little overwhelmed, you're definitely not alone.

In this episode, I chat with Megan Griffith and Josephine Agrawal about how businesses can keep things real without getting totally swept up in the political madness.

Ever wondered if your brand should speak up on social issues? Or if it's cool to keep things light when the world feels heavy? This episode covers value-based content, mixing humor with serious stuff, and handling tough topics with a little more grace.

Tune in as we get real about the challenges entrepreneurs are facing right now, and share some down-to-earth advice to help you stay grounded when everything feels, well… a bit chaotic.

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guests:

Josephine Agrawal is a Social Media Strategist and Agency Owner at Pomona Creative, a long-term social media agency for really smart social that sells. She's been telling brands' stories, one post at a time, since Facebook called them "wall posts". Josephine is based in Denver, Colorado where she lives with her daughter and husband, spending time hiking, gardening and chasing around a toddler. Follow her on Instagram and LinkedIn.

Website: http://pomonacreative.com/
Instagram: https://www.instagram.com/pomonacreative/
LinkedIn: https://www.linkedin.com/in/josephinewood/

Megan Griffith is a content creator, neurodivergent life coach, and hair dye enthusiast. She is autistic and ADHD, and uses her lived experience and research skills to help other neurodivergent folks cope with their struggles, identify their strengths, and celebrate themselves, disability and all. She specializes in executive dysfunction, emotional dysregulation, and internalized shame, and has several programs and products (not to mention a wealth of free resources) available at her website, theneurocuriosityclub.com.

Website: https://theneurocuriosityclub.com
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/325

The No-Nonsense Guide to Pitching Yourself for Podcasts with Mai-kee Tsang, Brittney Lynn & Angie Trueblood

Andréa Jones — Tue, 24 Sep 2024 07:00:00 GMT

Ever wondered how to make your podcast pitches actually stand out? Or maybe you're kinda stuck on where that line is between sharing your story and, well, not coming off as a walking ad?

In this episode, I'm hanging out with podcast pros Angie Trueblood, Mai-kee Tsang, and Brittney Lynn, as we dive deep into the world of pitching yourself for podcasts. We're talking everything—from handling rejections (yes, they happen!) and tweaking your approach to the magic of being authentic and building real connections.

In this episode of the podcast, we talk about:

Why ditching PR lingo makes your pitch stand out.
How to use rejections to refine your strategy.
Tips on making it about the audience, not you.
The importance of building real connections over transactional pitches.
How to align your pitch with current events.

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guests:

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Podcast Guesting Strategist, & ICF Certified Trauma-Conscious Leadership Coach.

She helps human-first business owners get heard & hired for their work in the world. Through the power of Sustainable Visibility® & Podcast Guesting Strategy, she'll help you show up consistently in your business (not constantly!) without compromising your capacity, boundaries or your bottom line in the process.

Website: https://maikeetsang.com/
Instagram: https://www.instagram.com/maikeetsang/
LinkedIn: https://www.linkedin.com/in/maikeetsang/

Brittney Lynn is the founder and CEO of The Human Connection Agency, a PR & Partnerships agency that serves purpose-driven entrepreneurs worldwide. She has nearly 15 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR.

Brittney and her team have landed clients on hundreds of top-rated podcasts, in publications such as Forbes, Entrepreneur, Bloomberg, Wall Street Journal, New York Times, US News & World Report, and Washington Post and top local and national tv markets such as the Today Show.

Website: https://www.humanconnectionagency.com/
Instagram: https://www.instagram.com/humanconnectionagency/
LinkedIn: https://www.facebook.com/brittneyllynndotcom/

Angie Trueblood brings her entrepreneurial spirit, innovative thinking, and extensive training experience to The Podwize Group, where she and her team specialize in consulting with and training PR firms and business owners on how to successfully pitch and secure podcast interviews for their clients and leaders. With years of experience running a podcast booking agency and hosting her own podcast, Angie has developed a deep understanding of the podcast industry on both sides of the mic. In addition to being featured on over 50 podcasts, Angie shares her expertise on the "Pitched" podcast, where she dives into the intricacies of the podcast industry and offers best practices for successful pitching…none of which include sending robotic, templated emails en masse to podcast hosts. This depth of expertise helps her equip teams with the strategies and insights needed to secure high-impact podcast features that drive growth and visibility.

Website: https://thepodwizegroup.com/
Instagram: https://www.instagram.com/thepodwizegroup/
LinkedIn: https://www.linkedin.com/in/angietrueblood/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/324

Faceless Marketing Explained: What You Need to Know

Andréa Jones — Tue, 27 Feb 2024 08:00:00 GMT

Faceless marketing's buzzing right now, but guess what? It's nothing new.

In this episode, I'm diving into what faceless marketing really is, why it's catching everyone's eye, and if it's something you should actually consider for your business.

I'm breaking down what makes this strategy tick, its benefits and drawbacks, and sharing real-world examples of brands that thrive without a face leading the charge.

Whether you're all about keeping your privacy or worried about losing that personal touch, I've got you covered with insights and advice that'll help you figure out where you stand.

So, let's get into the heart of faceless marketing and see if it's the right fit for your brand's vibe or if sticking to a more personal approach is your best bet.

In this episode of the podcast, I talk about:

Throwing out the personal brand strategy
History of faceless marketing (it's not a new trend)
My favorite fictional personal brand characters
Faceless marketing done right
The shady side of faceless marketing
The pros and cons of faceless marketing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Raise Your Rates 2.0

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/294

From Breast Cancer Survivor to Instagram Success with Monique Bryan

Andréa Jones — Tue, 13 Feb 2024 08:00:00 GMT

Here's proof that just getting started can be the catalyst for amazing business growth.

In this episode of the show, my guest speaker, workshop host, and brand consultant, Monique Bryan, shares her inspiring journey from breast cancer survivor to becoming a successful businesswoman and rockin' it on Instagram.

She shares her juicy secrets for powerful personal branding, the evolution of Instagram, and the importance of authenticity and relatability in social media marketing while still keeping your life separate.

Monique also discusses her strategies for content creation, live streaming, and building a business with lasting impact.

Listen in to this insightful and empowering conversation.

In this episode of the podcast, we talk about:

Launching a business while on your sick bed
Forced vulnerability
The "dirty thirty live" approach to building a brand
Being bingeable instead of viral
Being personable on social while protecting your privacy
Monique's juicy and delicious barometer

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

About the Guest:

Monique has a BA in fashion design, three startups under her belt (so she knows a bit about entrepreneur life) and has developed programming in partnership with companies throughout Asia and exciting global brands like PayPal, Burberry, Toms Shoes and Shopify. Bringing over 15 years of top-level industry experience in the areas of product development, entrepreneurship, branding, business development, and personal styling today, Monique runs a successful personal brand consultancy while being a brand herself. When you work with her, you're getting a creative director for your brand. She will show you how to clarify your communication, build your unique brand personality and up-level your style profile so you can amplify your credibility in your industry.

Monique is a breast cancer survivor and has grown an engaged community of over 17,000+ people on social media, while in remission. She is a wife, a new mom, and the host of a 5 Star rated Podcast, The Juicy CEO. She speaks on international stages and has been featured on Global Television, in Entrepreneur magazine, Elle, Bustle, and countless podcasts.

Her motto is, "Our personal brand is all we have, so it is your job to control the message going out about you.

Follow Monique on Instagram @moniquebryan_co or visit her website www.moniquebryan.com

Website: https://www.moniquebryan.com
Instagram: https://www.instagram.com/moniquebryan_co/
LinkedIn: https://www.linkedin.com/in/moniquebryan

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/292

I'm Saying Goodbye to X (formerly known as Twitter)

Andréa Jones — Tue, 17 Oct 2023 07:00:00 GMT

It's official! I'm leaving X (formerly known as Twitter) behind, and I'm not looking back!

Twitter has such a special place in my heart. It's where I used to spend tons of time scrolling through the tea and topics around my interests. It's even where I met my first business mentor.

But sometimes, hanging on to the memories of the good times can't overshadow just how bad things are today.

And bad might be an understatement when it comes to the current state of X (does anybody hate that name as much as me?) ever since Elon Musk took over.

While this may sound like an emotional decision, let me break down exactly why, as a marketer and business owner, now is the right time for me and my business to say goodbye to what used to be an amazing platform.

In this episode of the podcast, I talk about:

Elon Musk's flipflop decision making
The facts behind why X is terrible
My strong opinion of why X is terrible
How X is impacting marketers for the worse
The "promised" future of X
The Big Brands who are leaving X behind

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/275

What Happens After You Go Viral with Dr. Julia Colangelo

Andréa Jones — Tue, 01 Aug 2023 07:00:00 GMT

Is going viral and instantly gaining tens of thousands of followers your goal?

If so, my guest, Dr. Julia Colangelo, professor at Columbia University and founder of Hello Flow, might change your mind.

After going viral on Instagram, Dr. Colangelo saw the dark side of social media, and it became a bright light bulb moment.

Listen to the week's episode and learn why even though you can't control when you go viral (or how the trolls will come at you), you can control how much joy and peace you'll have on social media when you make the decision to use it as a place of play, generosity, and authenticity.

In this episode of the podcast, we talk about:

Transferable personality traits
Choosing to experience your joy
Letting social fit your lifestyle
Using the trolls to pivot
Finding your flow and playfulness
The spirit of generosity

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

About the Guest:

Dr. Julia Colangelo (DSW, MSW, and LCSW) is an award-winning educator of flow and mindfulness at Columbia University and the founder of Hello Flow, a Maui-based educational and consulting company, where she helps thought leaders, public figures and celebrities get out of the riptide of overstimulation and cruise into their greatest flow state.

Her primary work is in clinical research where she has more than a decade of experience exploring the science and psychology of flow to uncover the best and most sustainable flow states. Today, she shares her knowledge and research as both a private coach and advisor to high-profile individuals as well as a sought-after keynote speaker and workshop facilitator for events and retreats across the globe. She's also the host of Flow, a podcast that sits at the intersection of spirituality and science to help listeners integrate mindfulness, self-awareness, and flow techniques so they can discover their truest essence and root back to their true selves.

When she's not uncovering groundbreaking new research on flow, she can be found walking the beach and playing with her children.

Website: www.drjuliacolangelo.com
Instagram: https://www.instagram.com/drjuliacolangelo/
Facebook: https://www.facebook.com/julia.colangelo.3/
Flow Podcast: https://www.drjuliacolangelo.com/PODCAST/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/264

Why I'm Leaving Teachable

Andréa Jones — Tue, 20 Jun 2023 07:00:00 GMT

As a course creator and community leader, the best thing you can do is listen to your customers.

Listening to user feedback was the reason why, after 8 years of hosting the Savvy Social School content on Teachable, my team and I decided it was time to leave.

It was a super tough decision because I've invested so much time and money on Teachable, but when you outgrow where you started, it's time to move on!

Listen in to my story of course creation and community building and learn why moving our courses and content to Circle is turning out to be the best possible decision at the best possible time!

In this episode of the podcast, I talk about:

How I'm improving the Savvy Social School experience
Exit Survey feedback
My first Teachable course
My WordPress horror story
Unexpected changes at Teachable
Who inspired my decision to move to Circle
Circle's best qualities for community & courses
My chef's kiss moment with Circle

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/258

How ChatGPT Can Empower Marketers, Small Business Owners, and Brands

Andréa Jones — Tue, 28 Feb 2023 08:00:00 GMT

If you haven't figured out the secret to using AI in a way that's relevant to your business, then let me be your guide!

I've taken a bit of time (that's an understatement) learning AI and how to leverage it as a digital marketing tool to better serve my clients and students.

The results are astounding if you know what to ask so you can take out the guesswork on what's relevant to your audience, save everyone time, lighten your load, and remain authentic in your branding.

And, even better… it all starts with a conversation!

Welcome to part two of the ChatGPT deep dive, where we will go all-in on how it can be used to level up your marketing practices.

In this episode of the podcast, I talk about:

How ChatGPT is going to change things for marketers
How to get creative with ChatGPT for personalization
How to get refined and relevant answers with ChatGPT
How to remix content using ChatGPT
Using your own dataset with ChatGPT for future content creation
Using ChatGPT and other AI to shorten brainstorming sessions

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/242

Diversity, Equity, and Inclusion in the Workplace with Deanna Singh

Andréa Jones — Tue, 07 Feb 2023 08:00:00 GMT

Becoming an inclusive leader and valuing DEI in the workplace is more important than ever. Leaders are expected to be more vocal about their core values and live them out loud, but this is still uncharted territory for many.

Moving too fast, saying the wrong thing, or not being fully certain of what is important to you and your business is what my guest, 6x author, DEI consultant, and Managing Partner of Uplifting Impact, Deanna Singh, is going to help you overcome in our latest episode.

Listen in as my former client shines a light on how you can embrace your values, create safe spaces at work, and be inspired to become a DEI advocate out of compassion for others–instead of just checking the DEI box on your list of things you're expected to do as a business owner.

In this episode of the podcast, we talk about:

Recruiting opportunities for everyone to thrive
Starting with people to people
DEI Bat Signals
Staying connected to your core values
Not becoming a fictional character
Social Media as community service
Is social media replacing social interaction?
Her 1:1 LinkedIn Connection Strategy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

This all-inclusive retreat is designed for established business owners who really need to get away from the hustle and bustle of everyday life and are ready to work on the big picture topics and carve out enough space to make important decisions in our business: https://savvysocialretreat.com

About the Guest

Forbes Magazine describes Deanna Singh as, "A gifted communicator...a champion for marginalized communities and an inspiration to all those who want to be agents of change in their work, lives, and society."

Deanna is the Founder and Chief Change Agent of Flying Elephant, an umbrella organization for four social ventures. Through their work in the spheres of DEI, healthcare, children's literature, and leadership, these four varied companies are united in their mission to shift power to marginalized communities. Deanna is an award winning author, educator, business leader, and social justice champion who speaks to over 50,000 people annually, giving audiences the tools and courage to imagine, activate, and impact the world as agents of change.

Website: https://www.upliftingimpact.com/

LinkedIn: http://linkedin.com/in/deannasingh

Facebook: https://business.facebook.com/purposefulhustle

Instagram: https://www.instagram.com/deannasingh1/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/239

How to Network on Twitter with Jeremy Enns

Andréa Jones — Tue, 20 Sep 2022 07:00:46 GMT

Isn't Social Media all about finding followers?

If you ask my guest and founder of the Podcast Marketing Academy, Jeremy Enns, he will probably say NO! And after our conversation, I can't help but agree.

Jeremy breaks down how shifting your focus from attracting followers to building your network can be a game changer for your business and your overall relationship with social media.

Listen in as he delivers a Masterclass in Twitter Networking–that's right, there's a lot of punch and positivity left in those 280 characters.

In this episode of the podcast, we talk about:

Jeremy's Magnificent Sales Failure & Redemption
Why Twitter is his go-to social platform
Why he gave up on Instagram
How he built his circle of influence on Twitter
His Newsletter Strategy for knowing who to follow
Why Twitter is a Learner's Haven
Finding your Funnel Focus
The creative benefits of constraints
Why rules are good for the brain
How to avoid sacrificing your creative soul on social media
#1 thing to do if you want to get the most out of Twitter

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Jeremy Enns is the founder of Podcast Marketing Academy, the only growth-focused podcast education platform for experienced creators, brands, and marketers looking to build long-term, sustainable audience growth systems.

He loves any sport that involves a frisbee, used to co-host an explicit-rated ice cream podcast, once bicycled across Europe, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Website: https://podcastmarketingacademy.com

Twitter: https://twitter.com/iamjeremyenns

LinkedIn: https://www.linkedin.com/in/jeremy-enns/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/220

Grow with Video on LinkedIn with Alicia Henderson

Andréa Jones — Tue, 06 Sep 2022 07:00:40 GMT

Video isn't just for TikTok and Instagram Reels anymore!

LinkedIn may be one of the world's most popular social platforms, but it's still a hidden gem because of one major reason. The untapped potential of VIDEO.

Creators flood TikTok, Reels, and FB Live. But video (especially livestreaming) on LinkedIn represents an easy way for experts to carve out their own lane with less competition and the chance for engagement you would only dream of having on other social platforms.

Livestream and LinkedIn Video expert Alicia Henderson joins me today to share the secret to LinkedIn Success with video. With her tips of combining a dynamic plan and the courage to show your face online, you have the prime opportunity to become the sought-after expert in your niche and attract a whole new audience for your business.

In this episode of the podcast, we talk about:

How Alicia started her video takeover
Alicia's trick to fight her "introvertness" before getting on camera
The ONLY way to get better and comfortable on video
Not being scared to show your face on camera
The "5-Words or Less" Bullet Point Practice
How to come up with an attention-grabbing hook
How to continue the conversation after the video ends
Why the time is NOW for LinkedIn Video
How to get Alicia's Livestream Resource Guide

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Alicia Henderson is a Video and Business Strategist who helps women entrepreneurs go from unknown to in-demand by leveraging LinkedIn video as a client lead magnet so they can show up with confidence to attract premium clients, scale their visibility and increase their revenue while building businesses that revolve around their families and not the other way around.

Alicia is the host of the Video Visibility with Alicia podcast which is the podcast for women entrepreneurs dedicated to all things video marketing for your service-based business. Each week she discusses easy to implement strategy plus a bit of a girl that will leave you feeling motivated and inspired.

When Alicia isn't helping women show up confidently and stand out on LinkedIn Video she's either spending time on the soccer field or volleyball courts with her daughters, running around after her toddler son, or spending time with her retired Marine husband.

Website: www.aliciahenderson.biz

LinkedIn: www.linkedin.com/in/aliciahendersonbiz

Instagram: www.instagram.com/aliciahendersonbiz/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/218

Using Systems To Scale Your Business with Audrey Kwan

Andréa Jones — Tue, 05 Jul 2022 07:00:14 GMT

Systems and processes aren't sexy, but when implemented the RIGHT way, they can completely transform your business.

But with so many system and productivity-focused programs and technology to pick from, choosing the right systems for your business can become nothing more than a time (and money) grabbing distraction.

According to Audrey Kwan, founder of AJK Consulting, this doesn't have to be your reality.

In today's episode she is going to help your relationship with systems and processes go from a time & money suck to becoming the #1 reason your business breaks through your revenue ceiling this year.

In this episode of the podcast, we talk about:

The #1 reason business owners avoid systems & processes and how you can overcome
The 5 Categories of Systems (You need to write these down!)
Audrey's One System-One Service approach to scaling your agency
The Cure to helping businesses worry LESS about revenue
The 80-20 Rules of Art & Craft
How to share your unique genius with your team
Why it's important to develop a team of thinkers not doers
Using Audrey's Mighty Pod Model to grow your team and scale your business
A Work-Hard-Once approach to social media content creation
How vulnerability became Audrey's LinkedIn Superpower
Why Authentic Storytelling is overshadowing How-To content on social media
Using your Marketing Scorecard to track your authentic relationships

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Processes and systems don't exactly rev most people's engines. But Audrey Kwan is not most people.

She has witnessed the transformative power of processes and systems again and again and for 20 years, she has been streamlining processes to make agencies, teams and projects run more efficiently and effortlessly.

Audrey has worked in agencies supporting clients like Proctor & Gamble and Pepsi, and she has worked client-side in corporations before starting her own business. She has scaled teams to multiple six and seven figures, and in 2021, supported an agency owner to sell and exit his business.

Audrey hosts the Small But Mighty Agency Podcast to help micro agencies navigate sustainable growth and scale their service delivery to multiple six-figures with a small but mighty team. It's inevitable: When leaders know how to streamline processes and communicate with their people, they set their businesses up for success.

Website: https://audreyjoykwan.com/about
Instagram: https://www.instagram.com/audreyjoykwan/
LinkedIn: https://www.linkedin.com/in/kwanaudrey/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/209

Getting Started with TikTok Ads with Will Perry

Andréa Jones — Tue, 28 Jun 2022 07:00:24 GMT

Pouring more and more money into Facebook ads but not seeing the same returns you used to? You're not alone. But you're not stuck either…

Because there's massive potential for success on another (NEWER) platform:

TikTok! Y'all know I'm obsessed. And so is the world, which means there's a huge audience for your offer there. The best part? I'll let TikTok ads pro Will Perry tell you in this episode.

In this episode of the podcast, we talk about:

The BIG change that disrupted Facebook advertising (& shifted Will's focus to TikTok more)
Why being proactive and prepared is so critical to social advertisers
TikTok's other MAJOR advantage over Facebook
Attention online course creators! Here's why you should consider TikTok advertising
3 specific TikTok trends to follow NOW
Will's warning about using branded content across all the social platforms
Sales funnels --- does what works on Facebook convert on TikTok too?
What are "spark ads" and how can they guide your TikTok creative strategy?
#1 thing new brands should establish before investing in TikTok ads
Which platform Will leverages the most for advertising his agency (hint: the answer might surprise you!)
His predictions for the future of TikTok advertising
TikTok ad compliance 101 (is the platform stricter than Facebook?)
Bonus! Where you can learn to up your TikTok advertising game.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Will Perry is the CEO+CMO of REASON Agency, an eCommerce growth consultancy. He is dedicated to accelerating growth for eCommerce businesses through 13 years of experience and REASON's unique and unequaled optimization strategies.

Websites: www.creativetestingmastery.com, www.reasonagency.co

LinkedIn: https://www.linkedin.com/in/will-perry-4a483958/

Facebook: https://www.facebook.com/williamperryofficial

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/208

3 Easy Ways to Create Micro Video Content

Andréa Jones — Tue, 10 May 2022 07:00:51 GMT

3 words: Micro. Video. Content. It's the name of the game on social media right now. But what if you're "not a video person"? Good news…

You don't have to be a natural-born video star to crush it on TikTok. And pretending won't work (plus, will drain your energy). Instead, do what I do: play to your strengths. I'm a talker, so talking-head-style videos are my thing.

Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world — the way YOU want to.

In this episode of the podcast, I talk about:

What micro video content is
Which platforms micro video content perform best on
1 minute, 5 minutes, 10 minutes — the ideal video content for quick wins
Why you should leverage TikTok, even if you're not creating video content yet
My go-to shortcuts for shaving some serious time off your video content creation
How to decide which type of micro video content to create
Are you making this BIG mistake with TikTok and Instagram Reels?
Talking-head-style content: what is it and how do you create it?
The formula for becoming memorable on social media
Where to get a quick, FREE script to jumpstart your micro-video-content journey
TikTok vs Instagram: where to edit your micro video content

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/201

My 7 Biggest Marketing Fails (& Hugest Win!)

Andréa Jones — Tue, 03 May 2022 07:00:25 GMT

That coach has thousands of followers. This influencer's making millions after just one year in the game. And you?

Maybe you're struggling just to post everyday because you're busy getting your business off the ground. Worse? You're feeling bad about it.

And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they've encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you'll hear my 7 biggest marketing fails (& HUGEST win). So listen up y'all.

In this episode of the podcast, I talk about:

What my first taste of (PAID) online success looked like
The genius move that saved my interview with Steve Madden in 2008 (thanks mom!)
2 HUGE reasons not to buy followers
How NOT to let content creation take a backseat when your business starts taking off
The #1 platform for getting your online business discovered (that still sends my agency new leads)
THIS channel was a game changer for my business
Are you wasting time on social media (like I did)? Listen to find out now
The marketing fail that burned up so much of my time (& how to avoid making the same mistake)
Why social media feels very hard for a lot of business owners and marketers
How to get access to the Savvy Social School for an entire year for 🎉 FREE 🎉

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/200

Building Your Instagram Community with Travis Brown

Andréa Jones — Tue, 01 Mar 2022 08:00:00 GMT

Chasing the social media gurus? Trying to be everything to everyone on Facebook, LinkedIn, Instagram, Twitter, and TikTok? It's exhausting, right?

Even worse?

You lose yourself along the way — and the plot.

Travis Brown knows ALL about it. Because he was in the same spot before he made THIS shift & exploded on Instagram. Listen to this week's episode for all the deets.

We talk about:

Why I've been stalking his social media strategy for years
The #1 SHIFT behind Travis' explosive growth on Instagram
How Carousel posts unlocked a new way to communicate online for Travis
His trick for making your online personal branding so, so simple
Travis' 45-minute creative process for Carousels
His secret for telling a great story & getting people involved on Instagram
The lowdown on engagement: just how important is it to your social media strategy?
Your new secret weapon for building your community on social media

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Travis Brown is your podcast Good Samaritan.

His mission is to help creators grow top ranked shows, collect raving fans, and monetize themselves to become full time creators through his punk rock ethos and do it yourself attitude.

He's launched hundreds of podcasts and edited thousands at Podcast Buddy. He created a tool called Pod Decks for creators to always spark a great conversation.He runs a mastermind group for podcasters at Podcast Builder Club.

Being a full time creator isn't as complicated as you may think. Travis wants to help you grow your podcast and live the life of your dreams.

Websites: https://www.socialboom.me/, https://poddecks.com/, https://www.podcastbuddy.co/
Instagram: https://www.instagram.com/travisbrown/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/191

The Secret to Virtual Business Success with Abbey Ashley

Andréa Jones — Tue, 18 Jan 2022 08:00:19 GMT

Tired of your stuffy office job? Your 9-5, salad-for-lunch-everyday routine?

DITCH 'EM!

If anyone can show you how — it's Abbey Ashley. She pivoted from a full-time corporate career into a booked-out virtual assistant in just 4 months (while on maternity leave!). She shares how you can too in this week's episode.

In this episode of the podcast, we talk about:

What a virtual assistant (VA) is & what they do
How Abbey pivoted from the corporate world to booked-out VA in just months (while on maternity leave!)
Why you shouldn't be afraid of experimenting (& failing) on your journey to building your online business
The key differences between marketing a digital, service-based business vs. a course on social media
Your first step to creating a successful online course
How she grows her email list by 100 people a day
The hidden benefit of letting go of the reins to your team
Her simple rule for choosing a social media channel to start & grow your virtual assistant business

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Raise Your Rates Free Audio Series

You don't have to figure everything out on your own. Get the support & guidance you need to raise your rates with confidence so you can attract clients who LOVE what you do & appreciate your work. And finally have enough time to focus on what's really important: growing your business (sustainably) and LIVING your life for You.

About the Guest

Abbey Ashley is the CEO of The Virtual Savvy, where she teaches aspiring virtual assistants how to launch and grow their own at-home business. She was able to leave her full-time, corporate job in just four short months after starting her own virtual business (while on maternity leave!).

Abbey leads a community of over 65,000 virtual assistants via her email newsletter and Facebook community. She has also appeared in many online publications and podcasts including NBC News, Smart Passive Income, The Side Hustle Nation podcast, and more.

She lives in Springfield, Missouri with her husband and two young children. Download Abbey's FREE Virtual Assistant Checklist & Starter Kit at thevirtualsavvy.com/checklist

Website: www.thevirtualsavvy.com
Facebook: https://www.facebook.com/TheVirtualSavvy

Instagram: https://www.instagram.com/thevirtualsavvy

YouTube: https://www.youtube.com/c/AbbeyAshley

Pinterest: https://www.pinterest.com/thevirtualsavvy/

LinkedIn: https://www.linkedin.com/in/thevirtualsavvy/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/185

Social Selling on LinkedIn with Brynne Tillman

Andréa Jones — Tue, 11 Jan 2022 08:00:14 GMT

The one thing LinkedIn has that no other platform does? Your list of qualified leads.

All you have to do?

Start the conversation—well, after you filter and find them, of course, and LinkedIn Whisperer Brynne Tillman shares her proven strategy for selling on the platform (without being sales-y) on the show.

In this episode of the podcast, we talk about:

The BIGGEST problem with cold selling LinkedIn solves.
#1 advantage LinkedIn has over ALL other social platforms.
Brynne's strategy for guarding your network from spammers.
What is an "Ideal Client Profile" and why you need one to sell on LinkedIn.
Her 7-step workflow for warming leads before connecting on the platform.
"Socially surround"—the lead warming tactic you NEED in 2022.
Why name dropping is your best friend as a business owner on LinkedIn.
5 elements content must include to create lead and conversation opportunities.
Your solution to content creation overwhelm (& still getting "INTENSE ENGAGEMENT" on your posts).
How this coach warms leads with engagement alone.
The KPI that matters when social selling on LinkedIn.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers.

In addition, Brynne is the Co-host of the Making Sales Social podcast and author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

Website: https://socialsaleslink.com

LinkedIn: http://Linkedin.com/in/BrynneTillman

Making Sales Social Podcast: https://podcasts.apple.com/us/podcast/making-sales-social-podcast/id1579599606

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/184

4 Social Media Marketing Trends to Watch in 2022

Andréa Jones — Tue, 23 Nov 2021 08:00:52 GMT

There's no denying these past two years have turned the world on its head—including social media. Because these platforms are, after all, society's mirror.

How can you stay relevant?

Use these 6 tactics to harness the shifting tides of social media in 2022.

In this episode of the podcast, I talk about:

4 trends for social media marketers and business owners to watch in 2022.
The simple tactic TikTokers are using to blow up right now (& you can too).
Short vs. long content: what's winning in 2022?
The TikTok tactic that makes selling cold audiences on your content waaay easier.
Why breaking this social media marketing taboo is your ticket to TikTok success.
The 2022 prediction that'll save you time on content creation.
#1 shift that'll make it easier for your business to get in front of new audiences next year.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/177

Cultivating Your Emotional Resilience with Sarah Mikutel

Andréa Jones — Tue, 24 Aug 2021 07:00:18 GMT

Social media can sometimes be a loud Wild West, full of differing opinions and perspectives which makes it easy to get swept up in the content, comments, and emotions that come with it.

But as business owners who are regularly social media, how can we become less reactive to what we see and more mindful of the impact social media can have on our emotions?

In this episode of the podcast, we talk about:

What Stoicism is and how we can apply it in business
Navigating differing opinions online
How to utilize emotional intelligence to communicate effectively on social media
Internal strategies to train ourselves to be less reactive and more intentional
Our opinions on cancel culture

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Sarah Mikutel is an American expat based in England and believes freedom is about more than getting on a plane — it's about becoming the most heroic version of yourself.

As a certified clarity and performance coach, Sarah blends the ancient wisdom of the Enneagram and Stoicism with modern psychology to help clients create lives that set their soul on fire.

Website: https://sarahmikutel.com/

Instagram: https://www.instagram.com/sarahmikutel

Facebook: https://www.facebook.com/sarahmikutel

Twitter: https://twitter.com/sarahmikutel

LinkedIn: https://www.linkedin.com/in/sarahmikutel/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/164

Prepping for a Successful Social Media Launch

Andréa Jones — Tue, 09 Feb 2021 08:00:00 GMT

A lot has changed in the social media world but it still remains a powerful tool to launch your newest offer. But before you start your launch, I want you to think about all the things you need to have prepared beforehand.

We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. You'd be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast is one to tune in to.

In this episode of the podcast, I talk about:

The importance of repeating your message on social media
The number one challenge people face when launching on social media
Different stages of the buyer's journey
How much time should you give yourself to launch

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/136

End of Year Review - 2020 Edition & 2021 Predictions

Andréa Jones — Tue, 22 Dec 2020 08:00:00 GMT

Social media is changing rapidly and we're going to have to shift how we do things in 2021 to keep up. Wondering what changed this year? Looking for how to be fresh and current in 2021?

In this episode of the podcast, I talk about:

What changes social media saw in 2020
A few predictions for what 2021 will look like
How brands can stay relevant and fresh
How my company is pivoting this year

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Resources Mentioned

Episode 75: Social Media Marketing: 2020 Predictions & Trends - https://onlinedrea.com/075

Savvy Social School - http://savvysocialschool.com/

Thrive Mentorship Program - https://savvysocialschool.com/p/thrive

Brittney Lynn - https://brittneyllynn.com/

Rachel Kay Albers - https://rkaink.com/

Facebook Ads for Agency Owners with Jennifer Spivak

Andréa Jones — Tue, 17 Nov 2020 08:00:00 GMT

Sales funnels, marketing, and advertising are crucial to your business's success, but ultimately, your customers are buying YOU. Jennifer Spivak joins me and explains how she relies on her personality for marketing, why you don't need a complicated funnel, and the importance of knowing your ideal client very well so you can build the business you want!

In this podcast episode, we share:

Why Jennifer views Facebook Ads as a tool and her approach for lead magnets
The importance of understanding what your customer needs
How Jennifer qualifies the right people and builds a deeper level of "know, like, and trust"
Jennifer's strategy for retargeting ads
Advice for being bold in your business and leaning into your authenticity
Jennifer's choice to build a life and business around ease and doing what feels good
How Jennifer maintains work-life balance as an agency owner

Memorable Quotes:

"At the end of the day, it's not about Facebook Ads. Facebook Ads is the tool—it's the means to an end."
"You should always do what works for you, what feels good for you and what's been tested and proven to work."
"You don't need to have years and years of experience and tons of case studies under your belt, people are always buying you...you already have everything you need to market yourself."

About Jennifer:

Jennifer Spivak is the CEO and Founder of #TEAMSPIVAK, a high-vibe Facebook Ads squad. She has helped hundreds of businesses generate millions of dollars on Facebook & Instagram, with many seeing a 1000%+ return on their ad campaigns. Her all-female team enjoys crunching data, helping women-owned businesses make tons of money, and smashing the patriarchy. Jennifer has been featured in Forbes, listed as a Top Facebook Ads Manager to Watch in 2019, and is an adjunct professor of digital marketing at The City College of New York.

Connect with Jennifer:

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Mastering Marketing Metrics with Natasha Vorompiova

Andréa Jones — Tue, 27 Oct 2020 07:00:00 GMT

If someone asked you to explain your social media marketing data metrics, would you be able to share which strategies are actually working for you? If you're not quite sure what picture your data illustrates, Natasha Vorompiova demystifies marketing metrics, how the customer journey impacts marketing metrics, when to start measuring your marketing metrics, how you can add value by knowing what's not working, and so much more!

In this podcast episode, we share:

Why metrics matter in social media
3 Key areas of the customer journey: awareness, engagement, buying decisions
Advice digging into the data and taking action based on what you learn
Suggestions for how to test your metrics
Tools to help organize your data tracking
How to know when you're ready to build out a dashboard for your data

Memorable Quotes:

"When you know what you need to do in order to hit that launch, and have milestones that lead to that—you have so much more power, you have so much more control, and that's when you get so much satisfaction."
"Take very focused action and look at how the rest of the puzzle pieces react to that."
"You get a dashboard...and instead of only looking at numbers, you look at a visual representation of your funnel and you can clearly see what parts are working...and then there is no overwhelm because you know what needs to be fixed…"
"Take a step back and see what you can subtract. It hurts a little bit to remove things that aren't working but it's important for the growth of the business."

About Natasha:

Natasha Vorompiova is a metrics whisperer and the founder of Systemsrock. She determines the 1% that will make a 99% difference in their business. Natasha optimizes her clients' measurement marketing system so that they have surgical precision over their marketing and can adjust the dials to get to 7 or 8 figures with less hassle and guesswork. By partnering with her, Natasha's clients grow their businesses in an intentional, predictable way and have certainty in what tomorrow holds.

Connect with Natasha:

Systems Rock Dashboard Example: Funnel Control Panel

Links Mentioned:

Freebie

Special Gift: Recording of the Social Media Sales Funnel Masterclass

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Disrupting the Status Quo with Maggie Patterson

Andréa Jones — Tue, 20 Oct 2020 07:00:00 GMT

Just because your business uses social media to connect with clients, doesn't mean it has to feel like a business only in it for the money.

Maggie Patterson understands the power of building real relationships through social media and walks us through how her rebellious nature became the foundation of her personal brand, her approach to Instagram, how speaking her mind has impacted her social media growth, and advice for being yourself in your business!

In this podcast episode, we share:

Why Maggie's personal life philosophy mirrors her approach to business
Maggie's reason for choosing Instagram as her go-to social media platform
Common practices social media has normalized even though they're not best practices
Suggestions for having clear, transparent, and BS-free marketing
The benefits of a no-BS business approach
Maggie's experience with Instagram Reels and content strategy for Instagram Stories

Memorable Quotes:

"I created this brand and I know there's room for my voice in the market."
"A count-down timer...is not necessary when you do your marketing in a way that's ethical, and thoughtful and builds real relationships."
"Observing what's happening in real-time for you and your audience or a trend you're seeing, and then pulling in past content can really save you a lot of time."
"I just want people to get paid. And do it in a way that's ethical and we can all go to bed and sleep at night and feel good about what we're doing in the world!"

About Maggie:

Maggie Patterson is the editorial director at Scoop Studios and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with consultants, creatives and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She's the host of the BS-Free Service Business podcast, has been on stage at events such as New Media Expo, Podcast Movement, and the Conquer Summit, and her work has been featured in leading publications such as Entrepreneur.com, Fast Company, and Virgin.com.

Connect with Maggie:

Freebie: Doubling Your Freelance Income

Links Mentioned:

Maggie's article -The Dark Side of Online Business

Rachael Kay Albers (RKA)

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media for Local Business

Andréa Jones — Tue, 13 Oct 2020 07:00:00 GMT

Understandably, the pandemic forced many businesses, from global tech giants to small mom and pop shops, to take their business online. Some businesses are thriving while others are still trying to figure out this new digital market space.

Thankfully, social media can help foster the connection local businesses need to stay relevant and ready for clients in the virtual world. If you've been wondering how local businesses can promote offers on social media, how local businesses can stand out and add variety, what your audience members really want to see, and how to get more people to engage with your content, check out the 3 things to know when creating a social media strategy for local businesses!

In this podcast episode, I share:

3 Things to Know When Creating A Social Media Strategy for Local Businesses
- Know who you are.

- 3 W's: What do you sell? Who is it for? What does it matter?
- What's different for you? So what? Why would people care?
Know how to connect with your current followers.
- Learn to speak their language and be the expert they need
- What are they looking for you to say? What do they want from you?
- Create content based on what your audience tells you they want
- Repeat your offers, keep talking about what you're doing locally, invite your followers to join
Know how to expand virtually to meet new people.
- Leverage social media by engaging as yourself or using your business page or profile
- Consider paid advertising strategies like Facebook Ads to get in front of the right people in your area

Memorable Quotes:

"One thing that's become very clear during this pandemic is that digital marketing is more powerful now than it ever was."
"We as a people are looking to our local businesses to become leaders in the digital space."
"As a local business, now's the time to get online."
"Figure out your core differentiator—what makes you stand out from all of the other local businesses?"

Links Mentioned:

Episode 30: 6 Ways to Simplify Your Social Media Strategy (5 Pillars of Content)

Social Media for Local Business Workshop on October 21st

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

A Transparent Interview with Fanbooster (Formerly Traject Social / Social Report)

Andréa Jones — Tue, 06 Oct 2020 07:00:00 GMT

Imagine having to rebrand your company, change your messaging and your whole website. Now imagine doing that again. No, thanks, right? Anna Dievendorf from Fanbooster joins me to share how Traject did just that: survived the shift from Social Report to Traject Social and now Fanbooster, how they managed to keep going after losing vital Instagram functionality, why transparency and communication with customers will always be a top priority, and how being "customer-obsessed" can help gain the trust you need from clients as you navigate social media together!

In this podcast episode, we share:

Why transparency is so important with clients and employees
The power of open office hours and hosting 1:1 conversations with clients
Advice for how to become customer-obsessed and give customers what they really want
What's next for Fanbooster and what isn't
Suggestion for building a posting schedule and marking your posts as evergreen

Memorable Quotes:

"We really invest a lot of time into creating face to face ways that our customers feel like they have a voice."
"I would really encourage any other social media management platform to take that time, to really understand how the customers are using it, and have those conversations with them…"
"As someone who's an agency owner and teaches other people who are budding social-preneurs, I think that tools like these are great to have in our back pocket."

About Anna:

Anna Dievendorf is the Marketing Manager across all brands in the Traject family. She's focused on creating valuable content for her fellow marketers, and engaging with the marketers who rely on the Traject tools through social media, emails, blogs, and webinars.

Connect with Anna:

Traject

Mentioned on this Episode:

Coupon code: Savvy - 50% off your first month of Fanbooster membership!

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media for Practitioners with Joe Sanok

Andréa Jones — Tue, 29 Sep 2020 07:00:00 GMT

Want proof that you can make money AND save time and energy by creating valuable content you can easily repurpose in multiple ways? Joe Sanok visits with me and breaks down what he's been doing on social media, what he recommends for his clients, different ways you can reuse LinkedIn and Facebook Live content to reach a larger audience, and how to market it in a way that makes implementation fast and easy for your clients!

In this podcast episode, we share:

How Joe created podcast episodes from LinkedIn groups
Joe's process for creating and packaging valuable content ready to sell
Advice for finding the content your audience wants and growing your network
Experimentation mindset vs. Pass/Fail mindset
Joe's approach for creating FB Live content and how to strategically repurpose content
Joe's strategy for outsourcing his social media
The difference between responding as a brand vs. a solopreneur
The benefits of using Doodly videos
Details about Joe's Podcast Launch School

Memorable Quotes:

"...It's a difference between an information gap versus an implementation gap; to implement, it's speed..it's not whether or not the info's there; it's let's get some speed going here and tell you what to do."
"You should never be on a social media that you hate. Start with social media you enjoy."
"The more we can set aggressive boundaries on our schedule, the more we can get done."
"Fall in love with the pain and the people before you pitch the product."

About Joe:

Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a rising star in the speaking world!

Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.

Connect with Joe:

Links Mentioned:

Freebie: over 30 resources (including guides, e-books, checklists, etc.) to help users start, grow, and scale their private practices.

Doodly

Podcast Launch School

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to be MicroFamous with Matt Johnson

Andréa Jones — Tue, 22 Sep 2020 07:00:00 GMT

Ever feel like you're showing up in all the social media scenes but you're still not booking as many clients as you want or your business isn't growing like you thought it would? Matt Johnson shares the power of narrowing your niche, how to create impact with a small audience, why he focuses on only one social media channel, and how the "no new content" strategy can create the engagement you're looking for!

In this podcast episode, we share:

Why your podcast and business must be aligned if you want to experience growth
The 3 Stages of Influence and the power of being "known"
The difference between pursuing the few vs. the many in your niche
How to reach people online in a world where organic reach is dropping
How to build your business with engaging content without creating new content
Matt's approach for growing and nurturing his audience and repurposing content
Advice for staying focused on the people you're serving

Memorable Quotes:

"The 3 Stages of Influence are get seen, get noticed, and get known."
"Don't go after the mainstream. Find one thing that you can offer to the highest end of the market, go directly to them, work with them until you make it work, and then package it and go start selling it to other people."
"If you're not going to be engaged somewhere, you might as well not show up there with content. There's nothing is wrong with you, but if you don't show up and engage, that's what's wrong."
"There are certain things only YOU can do."
"The best business to be in is the one people are asking you to start."

About Matt:

Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.

Matt is the author of MicroFamous and currently hosts the MicroFamous podcast. He is a frequent podcast guest and event speaker to audiences around the US, Canada, and Australia.

Connect with Matt:

MicroFamous Community

Get 100 Followers in 10 Days Challenge

Links Mentioned:

Free MicroFamous Book

This Episode Is Made Possible By:

Fan Booster by Traject: Social media management should be social. Let us do the heavy lifting so you can engage with your fans and create a supportive community for your client's brand.
Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Social Media Success Framework

Andréa Jones — Tue, 15 Sep 2020 07:00:00 GMT

2020 has tested how every business connects with clients, and social media has proven itself as a reliable and impactful resource over and over again. Want to make sure you're leveraging social media in the most meaningful way possible? Learn the 4 stages of my Social Media Success Framework to improve your social media strategy now!

In this podcast episode, I share:

Why you want to start with the end in mind when building your social media strategy
The power of knowing your preferences and creating a balance for your social media strategy
4 Stages of Social Media Success Framework:

Stage 1 = Build

3 W's: What do you sell? Who is it for? Why does it matter?
Focusing on the transformation you offer
Understanding next steps, lead magnets, sales funnels, and your last step for clients
What your digital brain entails and why it's important for your business

Stage 2 = Create

Foundational Content
5 Pillars of Content
Helpful Savvy Social Podcast episodes about posting, scheduling, captions

Stage 3 = Grow

Savvy Engagement Growth Recipe: Liking, Commenting, Follow, Direct Message
Tips for networking and starting genuine conversations on social media
How to make the most of your time on social media

Stage 4 = Accelerate

Paid advertising
Facebook Groups and whether or not to create your own
Leveraging other networks to build collaborations
Podcast Guesting opportunities
Outsourcing your social media

Memorable Quotes:

"When we look at other people's social media accounts, we see the tree and we don't see the seed they started with."
"Social media is nutrients for our business; it's something we have to keep doing."
"Whether you have a product or service—whatever your offer is—focus on the transformation."
"Your digital brain is where your concepts live."
"A good rule of thumb is if you wouldn't say it to someone randomly in Starbucks, don't say it on social media."

Links Mentioned:

My Agency Vista Profile

Free Course: Social Media Success Framework

Episode 83—Writing Promotional Social Media Captions

Episode 70—Planning Your Social Media Posts

Episode 103—Pros and Cons of Starting a Facebook Group

Trello

Asana

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take center stage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Selling Staircase with Nikki Rausch

Andréa Jones — Tue, 08 Sep 2020 07:00:00 GMT

When's the last time you had a genuine conversation on social media? What does it feel like to have real engagement instead of just a like or a follow? Nikki Rausch breaks down how to treat social media as a conversation, the power of asking specific questions on social media, how to convert engagement into sales, and why saying goodbye to some people means welcoming those who are truly ready to work with you!

In this podcast episode, we share:

Why Nikki believes "Creating Curiosity" is a crucial step in the sales process
Different strategies for increasing engagement on social media
How conversations on social media and specific questions can lead to sales
The value of relationships and putting the client first
Why it's okay to NOT chase clients and how Nikki attracts new clients to build her list
What to avoid when trying to connect with your ideal client
Details about Nikki's Free E-Book: Closing the Sale

Memorable Quotes:

"A lot of people on social media do a lot of talking at people instead of talking WITH and I truly believe a sales conversation should be a "with conversation" and not an "at conversation."
"If it's apparent that I do have a solution for them, then I'm going to ask for their permission before I just start selling, and say: Based on what you've shared, I do have a sense that this class might be a good fit for you, are you interested to learn more about it?"
"Relationship first, repertoire always—that to me is putting the client first."
"Bless and release those people who are not gonna buy from you or just aren't ready yet. And that's okay—there are still ways for them to stay engaged with you, you're still connected on social media, they're still on your list."
"Ask questions instead of telling people what you know about them."

About Nikki:

After 25 years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki Rausch decided to trade in her road warrior status so she could help entrepreneurs sell in a way that builds relationships, creates true connection, and results in more closed deals and long-term clients. Now, as a sales coach, author, speaker and founder of Sales Maven, Nikki transforms the misunderstood process of "selling" into techniques, tools, and tips that can be successfully incorporated into a process replicable by anyone whose livelihood relies on selling a product, a service, or themselves. When she's not helping business owners move their clients along the 'Selling Staircase', Nikki enjoys taking in all the beauty that living in the Pacific Northwest affords her.

Connect with Nikki:

Links Mentioned:

Free E-Book—Closing the Sale: Simple Tips to Increase Your Confidence

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Power of Brand Strategy with Amanda Shuman

Andréa Jones — Tue, 01 Sep 2020 07:00:00 GMT

Building a brand identity is a crucial cog in the business machine and influences the overall production of your content and marketing. Amanda Shuman explains how brand strategy plays into your social media plan, how she builds out her own social media strategy, the importance of keyword research for social media videos, and the power of relationships to create loyal customers that will want to work with you again and again!

In this podcast episode, we share:

What to consider when creating your brand strategy
How to translate your brand identity into social media content
Amanda's goals for her social media strategy
4 Levels of marketing your business: attract, community, convert, loyalty
Amanda's YouTube strategy and favorite tools for optimizing her videos for searches
How Amanda nurtures her Facebook community
Amanda's approach for boosting engagement on Live videos
Why Amanda focuses more on Instagram stories vs. posts
What tasks Amanda outsources for her social media strategy
Amanda's favorite part of her service "Launch Strategy"
Details about Insider Emails and special offerings for Amanda's community

Memorable Quotes:

"Your brand design is only one gear to this big puzzle."
"Remember: People are not seeing every single post you put out; they're not as involved in your brand as you are."
"YouTube is a giant search engine and you want your videos to be found."
"When it comes time to book clients or promote a course, these people are ready to go because I've given them so much and I've built such good relationships with them."

About Amanda:

Amanda is an award-winning website designer and brand strategist. She is also the founder and designer behind Carrylove Designs. Amanda is passionate about strategic design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success and booking clients effortlessly.

Connect with Amanda:

Links Mentioned:

Free Insider Branding, Website, and Marketing Tips

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Facebook Groups with Alma Bradford

Andréa Jones — Tue, 18 Aug 2020 07:00:00 GMT

Whether your business provides done-for-you-services or coaching and consulting packages, Facebook Groups present a surefire way to connect with potential clients already looking for what you have to offer! Alma Bradford experienced phenomenal success by leveraging Facebook Groups and explains how to decide if you should join more Facebook Groups or start your own, how to encourage more engagement in your group, ways to monetize and manage your group, the power of being clear with your clients and community, and more!

In this podcast episode, we share:

Strategies for joining other Facebook Groups vs. Creating your own Facebook Group
Advice for monetizing your Facebook Group by using it as a lead magnet
2 Ways to build engagement in your Facebook Group: Be clear and create conversations
How to know if your Facebook Group is working for your audience
Tips for moderating your Facebook Group
The importance of being clear about your purpose, niche, and ideal client when creating your Facebook Group
Recommendations for using videos in a Facebook Group to connect with your ideal client

Memorable Quotes:

"Focus on what really matters, which is building your foundation and talking to potential clients."
"Your Facebook Group is a lead magnet—you would offer a free download, a free template, a free training, free video…"
"The more niched your group is, the more engaged it will be."
"You have to think about your Facebook Group as a business; it is a part of your business and treat it like that. You don't want to go in there and just give away free content…everything has to be very strategic."

About Alma:

Alma Bradford is a business strategist for female consultants in the B2B space. She specializes in helping marketing consultants scale through social selling.

Connect with Alma:

Facebook Group

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Build a Freelance Business Using Social Media With Gertrude Nonterah

Andréa Jones — Tue, 11 Aug 2020 07:00:00 GMT

Social media's not going anywhere anytime soon so why not leverage the most popular platforms to build the business you've been dreaming about? Gertrude "Gee" Nonterah knows what it's like to leave the 9-5 world and become a successful freelancer. She explains the ins and outs of searchable social media platforms, the best strategy for posting videos on YouTube, her approach to building a social media content strategy, and how to find and grow an audience that's already looking for you!

In this podcast episode, we share:

How Gee used social media to drive traffic to her first blog
Why Gee believes in creating searchable content for YouTube
Suggestions for creating relevant videos that will boost your audience
How Gee shares her content on social media using thumbnails
Other types of content Gee posts on social media
Why consistent content and providing value can help build your business

Memorable Quotes:

"With freelancing, you don't need a crowd, you don't need a social media following. You just need a client, or 2 or 3, to make a full time income..."
"When you're doing a service...it doesn't stop after you get the client. You have to show up and deliver and continue serving them."
"I talk about searchable content but it doesn't mean non-searchable video content isn't relevant, either."
"I wind up creating content around my content to drive people into that funnel so that they ultimately find my paid products."

About Gee:

Gee Nonterah is a former registered nurse and medical scientist turned freelancer writer, author and online content creator.

Gee is the host of the Create & Prosper Show, a podcast that helps aspiring writers create stellar content and build profitable businesses. She is the host of the YouTube channel of the same name (Create & Prosper) that now has 1400 subscribers.

Gee started blogging in 2014 as a way to chronicle her journey to financial freedom using online business and succeeded in using the blog and social media to build a successful freelance content creation business from scratch.

When she is not creating client content, her own content or writing books, Gee enjoys a good spy movie.

Connect with Gee:

Freebie: Free first chapter of Gee's new book, Win At Freelance Writing

YouTube

Links Mentioned:

vidIQ

TubeBuddy

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Exploring Messenger Bots with Chrystabelle Tan

Andréa Jones — Tue, 25 Feb 2020 08:00:00 GMT

Having an email list or social media following is fantastic but neither really serve your business without audience engagement or conversions! Even though messenger bots have gotten somewhat of a bad rep, they're excellent tools to reach your clients when used in the right way. Chrystabelle Tan stops by to explain what a messenger bot is, where to start when building your own bots, how to understand Facebook's rules about messenger marketing, and tools for having a successful messenger marketing strategy!

In this podcast episode, we share:

How Chrystabelle got interested in messenger marketing
What a messenger bot is and how it works
Examples of how messenger marketing has brought Chrystabelle success
How messenger bots increase engagement with your audience
Advice for where to start when beginning your own messenger marketing strategy
Tips for using Facebook messenger marketing
When businesses should consider using a messenger bot
Recommendations for marketers wanting to add messenger bots to their suite of services

Memorable Quotes:

"Messenger bots bring back a lot of personalization back into marketing…"
"Facebook messenger marketing in general is one of the best ways to move your audience from your social media or your list into messenger, and then convert them using engagements."
"Once you know your goal, then you can start looking into the different tools that allow you to build these chat bots."

About Chrystabelle:

Chrystabelle is the founder of Chrys Media where she helps high-ticket service providers engage their audience and scale up their business with Messenger marketing. She has been featured on Thinkific, Buffer, The Business Hour podcast, and has spoken at conferences such as Social Media Day Houston. Originally from Singapore, she now runs her messenger marketing agency online while traveling the world.

Connect with Chrystabelle:

https://www.instagram.com/thisischrystan/

https://www.facebook.com/thisischrystan

https://twitter.com/thisischrystan

https://www.linkedin.com/in/chrys-tan/

Links Mentioned:

https://www.hackyouronlinebusiness.com/

https://chrysmedia.com/strategycall

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Uncomplicated Marketing with Kyla Roma

Andréa Jones — Tue, 18 Feb 2020 08:00:00 GMT

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more!

In this podcast episode, we share:

Recommendations for outlining your marketing plan or sales funnel
Questions to help determine what's working for you and what isn't
The value of knowing your audience's fears and giving them permission to be human
Tips for putting your client at the center of your stories to seed your expertise
The importance of illustrating what you offer to your ideal client
Suggestions for how to take a break from social media
Why connecting with your audience is invaluable
Details about Kyla's Uncomplicated Marketing Academy

Memorable Quotes:

"Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible."
"Get curious about one place and figure out what's working for you there."
"How can I bring more empathy to my content and how can I demonstrate my expertise?"
"...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it."
"The outside of your business should match the inside of your business."

About Kyla:

Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.)

Connect with Kyla:

https://www.instagram.com/kylaroma

https://www.twitter.com/kylaroma

https://www.kylaroma.com/

Freebie:

Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns

Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business.

Links Mentioned:

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

PR & Social Media with Brittney Lynn

Andréa Jones — Tue, 11 Feb 2020 08:00:00 GMT

When you think about PR, you might think it's only for giant companies and well-known brands. However, Brittney Lynn explains how PR and social media work together and why connecting with the right people can really benefit your business!

In this podcast episode, we share:

How Brittney started her own PR business
Advice for business owners to grow their connections with others through social media
Tips and tricks for getting PR and positioning yourself as an expert in your field
Suggestions for leveraging your PR through social media
Simple strategies to boost your online profiles to increase your credibility
Why you shouldn't buy followers for your social media accounts
Details about Brittney's "HARO: How to Help a Reporter Out" Tool

Memorable Quotes:

"Interact with the people you feel like would be your friends. It doesn't have to be you talking about your business."
"Human to human connection is so important!"
"You never know who knows who...sharing is a simple thing."
"You never know who's landing on your social media profiles so you want to have this all-encompassing look at who you are to a new person."
"Instagram highlights are built for new people to look at what you've been talking about."
"The point of PR is to get your message out in front of more people."

Meet Brittney Lynn

Brittney Lynn is a PR & Online Marketing Strategist for online entrepreneurs worldwide. She has nearly 10 years of experience working in the online marketing industry and has a passion for helping others grow their reach, revenue, and impact through strategic PR. She's also the host of the Day in the Life podcast, which gives a glimpse into the daily lives of people from across the world who work in a variety of industries. Stepping into the lives of these fascinating guests will encourage, inspire and challenge listeners as they share in each guest's trials and triumphs, learning that we are all connected and are more alike than we realize. Brittney has landed clients in Glamour, Brit & Co, Bustle, BuzzFeed, PopSugar to name a few. She's based in Dallas, Texas with her husband and pup.

Connect with Brittney:

http://brittneyllynn.com/

http://instagram.com/brittneyllynn

http://facebook.com/brittneyllynndotcom

http://twitter.com/brittneyllynn

https://www.linkedin.com/in/brittneylynn/

Links Mentioned:

HARO: https://brittneyllynn.com/haro/

The PR Prompt: https://brittneyllynn.com/theprprompt

https://brittneyllynn.com/andrea-jones-on-being-intentional-social-media-and-how-to-work-with-the-algorithm-instead-of-beating-it/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Become a Pinterest Rockstar with Cara Chace

Andréa Jones — Tue, 21 Jan 2020 08:00:00 GMT

Chances are you're already using a digital platform like Facebook or Instagram to build your business, but if you haven't considered adding Pinterest to your toolbox, you should! Cara Chace sheds light on where to start when creating your Pinterest strategy, how to consider your customer's buying journey, the best types of Pins for online entrepreneurs, how promoted Pins can help you, and how data can show you what to Pin!

In this podcast episode, we share:

What you should understand about Pinterest before using it as a tool to grow your business
The power of having a strong visual strategy
The value of understanding your client's perspective & the problem they're trying to solve
How Pinterest fits in with your digital marketing strategy
Advice for using Google Analytics to determine what Pins you should create
The difference between using Pinterest for services vs. products
Why it's a good idea to Pin your Podcast on Pinterest
How videos on Pinterest can increase brand awareness
What Promoted Pins are and how they can benefit your business
Details about Cara's "Pinterest Powerup" membership program

Memorable Quotes:

"Pinterest is not another portfolio for your products or services."
"Key words get you found, graphics get you clicked."
"Start with the smart data of what matters most to your audience and what they are looking at first."
"The earlier you can get Pins up on Pinterest, the better."
"If you've got a Facebook ads strategy, you've got to be doing Pinterest at the same time…"

Meet Cara Chace:

Cara Chace is the creator of Pinterest PowerUp, a Pinterest marketing membership, and the owner of Chase Digital, a Pinterest Marketing Agency. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a world-wide band. Since then, she has gone on to discover what makes a fantastic digital marketing strategy for online entrepreneurs and loves to teach how Pinterest fits into that strategy. She loves nothing more than teaching to fellow business owners except maybe a good book and one more cup of coffee.

Connect with Cara:

https://www.carachace.com/pinterest-success-roadmap

https://pinterest.com/carachace

https://facebook.com/groups/pinterestrockstars

https://instagram.com/carachace

https://carachace.com/

Links Mentioned:

https://www.carachace.com/blog/top-10-awesome-sales-funnels-for-products-on-pinterest

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Using LinkedIn Effectively for Sales with Victor Adefuye

Andréa Jones — Tue, 14 Jan 2020 08:00:00 GMT

Whether you love the sales process or feel overwhelmed just thinking about it, having strong sales is critical for any business to be successful. To help boost your sales game, I asked my client and sales expert Victor Adefuye to join the show and share what really makes someone good at sales, how sales and marketing play a role in your business, the power of LinkedIn to help close the deal, how to leverage your current connections for referrals, and how LinkedIN can play a role in your entire sales and marketing strategy!

In this podcast episode, we share:

Victor's journey from being a lawyer to a sales consultant for entrepreneurs
What makes someone good at sales
The relationship of sales and marketing
Advice for using LinkedIn to improve your sales and marketing
The value of referrals and how to ask for targeted referrals from satisfied clients
Suggestions for early-stage entrepreneurs to use networking for learning vs. pitching
How thought leadership helps with the sales process

Memorable Quotes:

"Sales is scary but it's also critical to entrepreneurship and building any business."
"The best thing you can do to be an effective salesperson is to be an effective listener."
"It's important to have a good [LinkedIn] profile that accurately communicates the value you can deliver."
"...It's much more targeted and much more effective than asking for an open-ended referral."
"LinkedIn is part of the entire strategy."
"If you don't have customers, your obsession should be 'I need to learn as much as I can about the market'."
"The mindset shift of 'I'm not selling, I'm listening' is so valuable no matter where you are in the process."

Meet Victor Adefuye:
Victor is a creative and entrepreneurial sales professional with a passion for tackling big challenges. He founded Dana after seeing too many startups make the same mistakes around sales planning, hiring and management. Victor began his career as an attorney, where he developed his communication and presentation skills. He then leveraged these abilities in his first sales role at Northwestern Mutual, where he was recognized as one of the top young producers in the company. Subsequently, Victor joined the entrepreneurial world, serving as Co-Founder & President of WellnessRebates, VP of Business Development at Apex Leaders LLC, and as a sales consultant to various B2B startups. He is a graduate of Duke University and The George Washington University Law School.

Connect with Victor:

http://winningbydesign.com/

https://www.linkedin.com/in/victoradefuye/

Links Mentioned:

http://www.podcastbuddy.co/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Audio, Podcasting, and Social Media with Travis Brown

Andréa Jones — Thu, 02 Jan 2020 08:00:00 GMT

Perhaps you've decided 2020 is the year you finally start your own podcast, and if that's the case—go for it! Tons of amazing resources exist to make your podcast dreams a reality and one fantastic example is my own show producer and editor, Travis Brown. I invited Travis on the show and we discuss his history of working in the music industry and audio, how he organizes his social media content for success, how audiograms can increase your conversions, his new course and lots more!

In this podcast episode, we share:

How Travis transitioned from being a musician and audio engineer to podcasting
How Travis uses Instagram to promote his businesses
What audiograms are and why they're super beneficial to podcasters
Travis' strategy for creating content for his online course
How automation can save you time as an entrepreneur
Advice for marketing your podcast by planning ahead
Travis' powerful tip to connect with others using authentic Instagram Stories
Details around Travis' "Shortcut to Podcasting" Course

Memorable Quotes:

"It all just kind of evolved through word of mouth. He told somebody who told somebody who told somebody, and now through word of mouth I'm producing 20 podcasts every week…"
"You're using Instagram as a way to build that connection by giving away things for free."
"Share a golden nugget—share the monumental goose-bump moment of your podcast—and people are more likely to be like 'I NEED to go check that out right now!'"
"There is power in planning. If you can plan things, you're so much more likely to succeed."
"We don't want to just see the highlight reel of your life...we want to see the real you."
"It's very powerful...in this Instagrammable world we live in, where everyone is so curated, to show the good with the bad."

Meet Travis Brown

Travis Brown is a podcast editor and coach dedicated to helping business owners launch, grow, and monetize their podcasts. He has launched over 40 new podcasts for clients, edited over 1500 podcast episodes, and his clients have over 1.2 Million downloads.

Connect with Travis:

https://www.instagram.com/podcastbuddy/

https://www.instagram.com/shortcuttopodcasting/

https://www.instagram.com/poddecks/

Links Mentioned:

https://www.shortcuttopodcasting.com/stp-savvy-social-school

https://www.canva.com/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media for Virtual Assistants

Andréa Jones — Thu, 26 Dec 2019 08:00:00 GMT

Not everyone realizes the many unique opportunities associated with the role of a virtual assistant. Sandra Booker discovered it's possible to go from being an online virtual assistant to owning your own business, so I asked her to share how she jump started her social media strategy, what she learned from working with a social media agency, how she really streamlines her social media today, and her tips for virtual assistants who want to get started on social media!

In this podcast episode, we share:

What inspired Sandra to start Any Old Task
How Sandra attracted bigger clients as a new entrepreneur
Why Sandra hired a social media agency and how she applies what she learned to her current social media strategy
Why Sandra decided to move her social media from an agency to in-house
Suggestions for doing social media on your own and creating great content
Tips for virtual assistants wanting to be a social media person for others
What a virtual assistant does for clients and how to know if you need one for your business
Why you should check out Sandra's "V.A. Studio"

Memorable Quotes:

"Once I really focused on rebranding my website and making sure my social media was on point and active, that's when I started getting the higher clients."
"I love a good, consistent strategy. It's like working out; you have to be consistent with it in order for it to make any sense."
"Get on some great mailings lists...because reading other people's good personality-infused, story-infused copy will help you do the same thing."
"My biggest tip for any virtual assistant wanting to do social media for other people is not to call yourself a virtual assistant."

Meet Sandra Booker:

Sandra is an online business manager and founder of Any Old Task, a small but mighty group of passionate peeps who love getting stuff done and helping people run their business like a lean, but never mean, fightin' machine.

In her (efficiently used) spare time, she teaches women how to get to $50K a year in their own virtual assistant practices, even if it's their first year in business. Her clients include familiar names like Tarzan Kay and Laura Belgray. She's received accolades in her community like the 40 Under 40 award and she's on a mission to help her clients generate the same kind of raving clients she enjoys in her own business. Click here to learn more about what a V.A. can do for you!

Connect with Sandra:

https://www.facebook.com/sandrabooker

https://www.instagram.com/anyoldtask/

https://www.facebook.com/anyoldtaskca/

Links Mentioned:

https://www.anyoldtask.ca/savvy

https://www.thevastudio.com/register-free/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Using Social Media to Build a Side Hustle with Luisa Zhou

Andréa Jones — Thu, 19 Dec 2019 08:00:00 GMT

Whether you've just started considering the possibility of doing your own thing or recently left your 9-5 job to launch your own business, Luisa Zhou has walked a few miles in your shoes and is here to offer some solid strategies to save you time and energy. She shares tips on how to focus on the right things when you're starting out, why some people fail before they even get started, her social media strategy and so much more!

In this podcast episode, we share:

What Luisa's work/life balance looked like when she decided to become an entrepreneur
Luisa's trial and error approach to building her business
Luisa's "3 X 15" rule for using her time as efficiently as possible
How Luisa knew it was time to take the leap into entrepreneurship
Luisa's favorite social media platforms to use for her business
Tips for choosing a social media platform based on your industry
Why it's important to remember it's about the audience, not you
Details about Luisa's "Escape Velocity Plan"

Memorable Quotes:

"Because I focused on the things that actually mattered in the beginning of my business, it allowed me to be way more efficient with my time."
"There is so much power in showing up and being able to provide VALUE."
"The truth is, if you have no audience and you're posting nonstop to some place that no is visiting, it doesn't matter how good your content is."
"That's when I realized —Oh now I've learned about my audience. Now I actually know how to speak to them."
"You're going where your audience is but you're also leveraging the way that they prefer to consume content and starting with the end in mind, which is so powerful."

About Luisa Zhou:

Luisa Zhou is the creator of the Employee to Entrepreneur system, which teaches people how to leave their 9-5 and start their own six-figure plus business working for themselves. She's helped thousands of students launch businesses that generate anywhere from 30K to 100K in a matter of months. Her advice has also been featured in numerous publications including Forbes, Inc, Entrepreneur, Business Insider, and more.

Connect with Luisa:

http://luisazhou.com/

https://instagram.com/luisa.zhou

http://facebook.com/luisazhoulive

https://www.linkedin.com/in/luisazhou

Freebie:

http://luisazhou.com/gift

Links Mentioned:

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media Marketing: 2020 Predictions & Trends

Andréa Jones — Thu, 12 Dec 2019 08:00:00 GMT

2020 is almost here and the new year is a great time to really think about what's working along with what new strategies you can try for your social media presence. Join me as I review my own journey through 2019 as well as social media marketing trends for 2020. Learn the difference between social media strategies and tactics, my predictions for overall marketing shifts in 2020 and 3 tactics important for those shifts, my Word of the Year and I how I plan to show up for my clients in 2020!

In this podcast episode, I share:

Understanding the difference between posting tactics and your marketing strategy on social media
Why I believe social media will shift away from its current broadcasting style
3 tactics to increase intimacy in your 2020 social media strategy
Tactic 1: Create a plan for your Facebook and/or Instagram Stories
Tactic 2: Consider a strategy for how to use Live Video
Tactic 3: Integrate Direct Messaging for more 1:1 interactions and referrals
Why you need to know what "Dark Social" means
Why I chose "Loyalty" as my Word of the Year for 2020
My plans to deepen my relationships with current and new clients
Why I'm committing to offline activities in 2020

Memorable Quotes:

"I predict the overall shift in social media marketing in 2020 is going to be a desire for intimacy on social media. People want connection. People want community."
"I'm becoming a referral resource for my clients...I want to be the connection for them to those other people who can really help them with their business."

Links Mentioned:

Episode 24:

Episode 25: https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/

https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/

https://www.convinceandconvert.com/social-media-strategy/what-is-dark-social/

https://www.socialreport.com/insights/article/360000663006-9-Digital-Marketing-Trends-That-Will-Own-2020

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Community, Collaboration, and Connection with Danielle Desir

Andréa Jones — Thu, 05 Dec 2019 08:00:00 GMT

Even though I may host this podcast solo, this show is far from a solo effort. I've worked hard to surround myself with an amazing team and I know how incredibly valuable it is to connect and work with others who understand and support your passion and goals. Danielle Desir has successfully created a supportive online community and she shares tips for how to leverage your own online community, the power of organic growth, how to nurture conversations and connection within a community and so much more!

In this podcast episode, we share:

How Danielle's travel blog started and how it led to her work with podcasters
What led Danielle to create her own campaign for women of color podcasters
How Danielle sparked engagement and nurtured her initial Facebook group community
What it means to be a leader that fosters organic growth in a community
Different suggestions for monetizing and mobilizing your community with value adds
Advice for building a community that attracts the people you want
Danielle's process for connecting and collaborating with community members
Why in person connections are crucial, even for an online community
How being open to implementing new ideas has impacted Danielle's personal brand

Memorable Quotes:

"We get stuck on this idea that being a leader means that we need to have all of the conversations...but you're saying...allow the member's voices to shine through."
"As community participants we don't really see behind the scenes of the challenges or the ups and downs of everything."
"As you create your community, it's important to share your vulnerable moments—it helps your community relate to you more."
"We all want the REAL. We don't want the perfectly polished."
"You can't replace in person. Even with the power of social media we need the in person connections."

About Danielle Desir

Danielle Desir is a travel finance strategist, writer and the host of 'The Thought Card', an affordable travel finance podcast empowering people to make informed financial decisions – travel more, pay off debt and build wealth. She is also the founder of 'WOC Podcasters' (Women of Color) an inclusive community for women of color to connect, learn and share resources. WOC Podcasters has over 1,600 members from 37+ countries and it is the first community of its kind dedicated to the growth and representation of women of color in the podcasting industry.

Connect with Danielle:

https://www.instagram.com/thethoughtcard/

https://twitter.com/WOCPodcasters

https://www.facebook.com/wocpodcasters/

https://www.linkedin.com/in/danielledesir/

Links Mentioned:

https://wocpodcasters.co/

https://www.facebook.com/groups/wocpodcasters/

wocpodcasters@gmail.com

https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Leveraging Influencer Marketing with Nick Cooke

Andréa Jones — Thu, 28 Nov 2019 08:00:00 GMT

For better or worse, social media influencers are a thing and could very well increase your ROI. But how? Nick Cooke joins me to explain just want influencer marketing means for businesses, the value of finding impactful influencers, questions to ask influencer marketing agencies, The Goat Agency's unique marketing strategy, and how LinkedIn helped expand their brand to what it is today!

In this podcast episode, we share:

How Nick got started with his agency working with influencers
The growth Nick experienced after leaving Sportlobster for The Goat Agency
Tips for businesses wanting to work with influencers
The power of knowing and analyzing numbers in influencer marketing
How the paid/social combination with an influencer ad works
Questions to ask an agency before hiring them to boost your brand
What inspired The Goat to try daily vlogging on LinkedIn
What's next for The Goat Agency and where influencer marketing is headed for 2020

Meet Nick Cooke

Nick joined Sportlobster on launch and quickly built a marketing team of 17. Nick, along with two colleagues took their learnings and created Goat. Since founding the agency in 2015 alongside Arron Shepherd and Harry Hugo, the company has grown from 3 to over 120 staff, opened 4 international offices and is working with everyone from start-up companies to global brands. Nick is now heading up our New York office, working closely with top brands and expanding the business into the US market. Goat has been in New York since mid 2018 and is rapidly growing, working with brands including Nivea, Absolut and ClassPass.

Connect with Nick:

https://www.instagram.com/thegoatagency/

https://www.facebook.com/thegoatagency/

https://twitter.com/thegoatagency/

https://www.linkedin.com/in/nick-cooke-9357aa59/

https://www.youtube.com/channel/UC_7yjB1S-tS-EqIEB6jTIMA

https://goatagency.com/

Special Black Friday Promo Mentioned:

https://onlinedrea.com/blackfriday

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Using Brand Voice on Social Media with Helen Tremethick

Andréa Jones — Thu, 19 Sep 2019 07:00:00 GMT

Before anyone will actually buy your services, donate to your cause, or subscribe to your show or newsletter, they need to know, like, and trust you. Developing this kind of connection requires a strong brand voice and a clear understanding of your audience. Helen Tremethick talks with me about how to find your brand voice, using your brand voice on social media, inspiration for creating content your audience wants, and so much more!

In this podcast episode, we share:

What attracted Helen to a career in copywriting and communication
How Helen helps her clients identify their brand voice
Why business owners and entrepreneurs struggle to find a path for their brand
Why Helen's methodology is called "Captivate"
The importance of understanding who you are and who your people are
Suggestions for building a "know, like, trust" appeal with your audience
How creating a brand voice evolves during the rebranding process
The benefit of a strategic plan for content and using a brand voice road map
Why it's valuable to know what your audience wants and what will resonate with them
Tips for those who need writing inspiration and the power of free writing
Details about Helen's Copy Courage Program

Memorable Quotes:

"We teach what we need to learn."
"In order to create a solid brand voice, you need to know who you're talking to, not just what you stand for."
"Get to know your people, know what you want to say to them."
"What are they feeling right now? What are the problems that you'll solve and what does that feel like to them?"
"You need to have a plan as to what you're going to share and how that supports how you're trying to serve."
"When you have a brand that wants to elevate other people, it's helpful to share what elevates you."

About Helen Tremethick

Helen Tremethick is a brand voice strategist and copy coach whose values-driven approach to communications helps scaling entrepreneurs and small businesses move their businesses into the next sphere with just the right amount of love and badassery. Helen is the CEO of The Communications Distillery, a boutique branding studio located in an old farmhouse in the middle of the Ontario countryside.

Connect with Helen:

https://instagram.com/helentremethick

https://facebook.com/communicationsdistillery

Links Mentioned:

Copy Courage Program: http://communicationsdistillery.com/courage

Free Offer:

http://communicationsdistillery.com/free - Free Copywriting Guide and 4-part learning series that will help you on the path to realigning your message with who you are and who you serve.

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Finding Clients as an Introvert on Social Media with Heidi Taylor

Andréa Jones — Thu, 22 Aug 2019 07:00:00 GMT

Raise your hand if you're an introvert! I'm actually a huge introvert so I know firsthand how difficult it can be to put yourself out there for the sake of connecting with others. Even if you're not an introvert, chances are you've had your own struggle with creating meaningful connections. Heidi Taylor explains how really knowing your client makes connecting easier and she sheds some light on how to find your place in the online world!

In this podcast episode, we share:

How Heidi's coaching business was born
The role social media plays in Heidi's search for clients
How Heidi determines who she wants to connect with
Advice for finding the right groups and where you belong online
How Instagram Stories has helped Heidi share her message
Suggestions for overcoming challenges with experimentation
How Heidi helps clients understand and improve their communication styles

Memorable Quotes:

There's no straight line; I haven't met anybody who's had a straight line to entrepreneurship.
I take my cues from the person I'm connecting with.
Sometimes the magic happens in just listening.
Do I feel like this a place where my voice has space and it matters and it's going to be taken care of and supported?
Just keep showing up and keep watching your growth.
It takes so many more tries than one. And that's okay. It's part of the journey.

Meet Heidi Taylor:

Heidi Taylor is what happens when a sales coach collides with a life coach. Heidi works with non-linear, altruistic, solo, service-based business owners and caring people. Ya know, those on the opposite end of the sleazebag spectrum. Her style is relational. Her system is proprietary. And her approach is a yin yang of both kind and direct. She has over ten years experience running businesses, both off and online. For the full dirt on business coaching with Heidi, find her at heiditaylor.ca.

Connect with Heidi:

https://www.instagram.com/heidilistening/?hl=en

https://www.facebook.com/heidilistening/

https://twitter.com/heidilistening

https://www.linkedin.com/in/heiditaylorbusinesscoach/

Mentioned on the Show:

Beyond the Podcast Summit: https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=em

Sept 18 @ 11 am

Get expert advice to take your podcast to the next level.

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media Simplified with Ashley Gartland

Andréa Jones — Thu, 01 Aug 2019 07:00:00 GMT

As an entrepreneur it's common to feel like you have to do everything yourself and that's simply NOT TRUE! It's so important to remember to avoid the comparison trap and to keep things simple. Putting systems in place for your social media by figuring out what gets you results and what you can release will help you streamline and simplify your life!

In this podcast episode, we discuss:

How Ashley got started as an entrepreneur and what clients she works with now
Different challenges social media creates and how to address them
Where Ashley spends most of her time on social media
Suggestions for simplifying Facebook groups and creating boundaries for social media
Advice for new business owners using social media to connect with other people
How to audit your social media to avoid burnout and feel energized
Details about Ashley's Simplified Marketing Plan Training

Memorable Quotes:

"As much as we want to do ALL of the things, we've got to have systems in place that support the business we want to have."
"Your boundaries are what you're comfortable with and allows you to keep yourself in check and still have an amazing community."
"I come from a place of curiosity...if the conversation leads to working together fine, if not they're still an engaged community member."
"Focus on one or two platforms really well and go for depth, not breadth. Look at where you're energized, look at what makes sense and what's driving results for you."

Meet Ashley Gartland:

Ashley Gartland works with service-based entrepreneurs whose business has experienced some success but who feel like a hot mess behind the scenes - and who know it's holding them back from reaching the next level. She helps her clients simplify and streamline their business so they can grow to the next level and experience more freedom and fulfillment in their life. Ashley has been an entrepreneur since the age of 22, when she got her start as a freelance food writer.

After working in editing, event planning, public relations and digital publishing, Ashley launched her coaching practice to help overwhelmed entrepreneurs grow their business by doing less better. Ashley's work has been featured in O, The Oprah Magazine, The Huffington Post and Being Boss and she's appeared on The Startup Sessions, Courage & Clarity and The Creative Empire podcasts. She lives for rainy days, is an avid runner (and wannabe yogi) and prefers kombucha over coffee to fuel her day. To connect with Ashley and learn more about how you can simplify your business, you can join Ashley's free community, The Simplified Entrepreneur.

Connect with Ashley:

https://www.instagram.com/ashleygartland/

https://www.facebook.com/Ashley-Gartland-Coaching-998120186912465/

https://www.linkedin.com/in/ashley-gartland-991aa95/

http://bit.ly/thesimplifiedentrepreneur

http://www.ashleymgartland.com/

Links Mentioned:

https://www.ashleymgartland.com/simplifiedmarketingplan

https://www.ashleymgartland.com/trelloboard

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Email Marketing and Social Media with Maggie Frank-Hsu

Andréa Jones — Thu, 25 Jul 2019 07:00:00 GMT

Social media can be a game-changer for your business, especially if you understand how to build relationships with the right messaging. Maggie Frank-Hsu shares the power of using simple DMs and how email marketing relates to social media by creating those crucial connections with clients!

In this podcast episode, we share:

Maggie's journey into the world of email marketing
How Maggie uses social media to build relationships with clients
Why Maggie only uses DMs to develop connections vs. sales pitches
Maggie's posting strategy and the types of content she shares
The importance of understanding your audience to build relationships
Maggie's advice for creating stories based on your brand and personality
How Maggie handles privacy issues and what she shares about her kids
How social media and email marketing work together for lead generations
How Maggie helps clients leverage email marketing

Memorable Quotes:

"My content strategy is 'I have to tell people about this! They're going to love it!'"
"Document. Don't create."
"Simple works. I'm a huge advocate of doing what you can and spending time where it makes sense."
"I wish more people would have more conversations and post less. The power is in conversations."
"I want to be knowable but not vulnerable."
"Social media is the beginning of the relationship and email marketing takes it a step further."

About Maggie Frank-Hsu

I'm passionate about helping moms who are business owners rediscover their identities separate from their children. My clients hire me when they are ready to give themselves permission to create a revenue stream in their business that is not a straight "dollars-for-hours" trade. I have spent my entire career working to seize audience's attention and move them to action via the written word.I went to the Columbia School of Journalism and worked for a few glossy magazines in New York before transitioning to marketing. I founded my business in Oct. 2015.

Connect with Maggie:

https://instagram.com/maggiefrankhsu

https://facebook.com/maggieblogstoriches

https://twitter.com/maggie_FH

https://linkedin.com/in/margaretmaggiefrank/

http://www.Maggiefrankhsu.com

Email Marketing Sweet Spot: http://www.maggiefrankhsu.com/email-marketing-for-beginnersz

Links Mentioned:

https://instagram.com/urbancheapass

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Power of Personality on LinkedIn & Pinterest with Maddy Osman

Andréa Jones — Thu, 06 Jun 2019 07:00:00 GMT

A strong social media strategy involves more than just posting pictures. Maddy Osman shares tips and tricks for how to leverage LinkedIn and Pinterest to make sure you're staying top of mind with your connections and potential clients.

In this podcast episode, we discuss:

How Maddy's social media strategy impacted her freelance business
Maddy's advice for getting testimonials on LinkedIn
Tips for posting content and using direct messages on LinkedIn
How Maddy balances being multi-passionate with different business ventures
How to leverage Pinterest for e-commerce
How to use fun and organic photos as part of your marketing strategy

Memorable Quotes:

"Make sure you're constantly making new connections...when they're exposed to your content, you become part of their consideration when they need your type of services."
"Word of mouth is still the most effective way to market yourself. Then you can use what people say about you and share it on the internet for everyone to see."

Meet Maddy Osman

Maddy Osman is an SEO Content Strategist who works with clients like AAA, Automattic, Kinsta, and Sprout Social. Her background in WordPress web design contributes to a well-rounded understanding of SEO and how to connect brands to relevant search prospects.

Connect with Maddy Osman

https://facebook.com/theblogsmith

https://www.twitter.com/maddyosman

https://linkedin.com/in/madelineosman

https://www.the-blogsmith.com

https://www.tanksthatgetaround.com

Links Mentioned:

https://www.linkedin.com/

https//www.pinterest.com

Mentioned on the Show:

LinkedIn Challenge: During this 5 day challenge, you'll learn how to optimize your account for conversions, to craft content that converts, to establish yourself as an authority, to build up your connections, and more! The LinkedIn Jumpstart Challenge is FREE as long as you agree to show up and do the work. https://onlinedrea.com/linkedin

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Showcase Your Brand on Social Media Alexa Taylor

Andréa Jones — Thu, 23 May 2019 07:00:00 GMT

Graphic design is a term you may not necessarily associate with social media. Alexa Taylor joins me to discuss how graphic design can easily elevate your brand and your business. She shares why consistency is key as well as simple strategies to help you connect with your clients!

In this podcast episode, we talk about:

What branding entails and the impact of graphic design
How to showcase your work on social media
What it means to have a curated look and how to achieve this style
The importance of spending time to connect with others on social media
The value of being intentional when you schedule posts

Meet Alexa Taylor

Alexa Taylor is the designer behind Alexa B. Creative & Design, a graphic design studio for entrepreneurs who want to confidently take their business to the next level. Since 2016, she's collaborated with small business owners to design compelling brand identities and created visuals to help them launch new offerings, including online courses, books and podcasts. Prior to starting her own business, Alexa worked as a graphic designer for a number of professional sports teams and organizations. Alexa is a Colorado native and currently lives outside of Denver with her husband and black lab, Sullie.

Connect with Alexa:

https://www.alexabcdesign.com/

https://www.instagram.com/alexabcdesign/

https://www.facebook.com/alexabcdesign

https://www.linkedin.com/in/alexajburrell/

https://www.pinterest.com/alexabcdesign/

https://www.alexabcdesign.com/blog-archives/2019/my-social-media-strategy-for-2019

Mentioned on the Show:

This month's training in the Savvy Social School is all about How to Launch Your Podcast, Product, or Service on Social Media

You've worked so hard on creating your thing. Now it's time for the world to see it! In this live training session, I'm going to show you:

1—What to prepare before your launch

2—The most important content pieces to support your launch

3—The key factors that determine a successful launch

... and more! Plus, you'll receive a social media launch plan PDF to go with this training.

Thursday, May 30th

11am New York // 4pm London // 8am Los Angeles

Use code "savvy" for 50% off your first month. That's your first month at half the price.

Next episode is the 1 year anniversary episode so stay tuned for that!

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Have an Outlier Marketing Strategy on Social Media with Jamie Palmer

Andréa Jones — Thu, 09 May 2019 07:00:00 GMT

I love talking with other online marketers to learn more about their strategies for how to best leverage social media for businesses. Jamie joins me to discuss her journey from web design into online marketing. Whether you're a solopreneur or working with a team, she shares super simple and valuable ways to uplevel your marketing game!

In this podcast episode, we share:

How and why Jamie began her marketing business
The challenges of transitioning from web design to marketing
The power of using social media to build an ecosystem for your business
3 components of social media strategies: Consistency, Value driven content, and Videos
The difference between macro and micro content
Jamie's advice for creating a strong content marketing strategy
2 strategies that Jamie uses for LinkedIN: Writing articles based on repurposed content and taking time to research contacts in order to make personal connections
The benefits of using YouTube for your business

Meet Jamie Palmer

Jamie Palmer is a Digital Business Strategist & Coach Recognized for in-depth understanding and use of specialized digital marketing methods necessary for hyper-competitive industries; including IT, Marketing, Financial, hospitality and Professional Services. Acknowledged as a successful marketer and leader of individuals and corporate teams with diverse backgrounds and experience levels. Highly informed in the wide variety of methods and techniques used in corporate training and adult learners. Expert at building highly engaged online communities with leadership techniques.

Jamie has recently contributed to Effingham, IL winning the Google eCity of 2014 Award through her Brandfluence™ Social Media Program. She has spoken at the Environmental Business Council on Social Media and RI BAR Association to discuss "How Systematic Storying Can Help Lawyers Show Value in Sales Conversations." Her other featured topics are: "Story as a Means of Understanding the Other," "Social Media Marketing ~ Monetize your Profiles," and "How Rhetoric Can be Your Best Friend in Business Development."

Connect with Jamie:

https://www.instagram.com/outliermktg/

https://www.facebook.com/outliermktg/

https://twitter.com/jamielpalmer_

https://www.linkedin.com/in/jamiepalmer/

https://outliermarketinggroup.com/

Links Mentioned:

http://www.instagram.com

http://www.facebook.com/groups

http://www.linkedin.com

http://www.youtube.com

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What You Should and Should Not Automate on Social Media

Andréa Jones — Thu, 14 Mar 2019 07:00:00 GMT

So many people get burned out and complain that social media posting is too repetitive, or they don't have enough content to share to post daily. The key to using social media for your business is strategic posting that is automated. Today's episode focuses on how automation can make your life easier and makes your social media work for you, instead of the other way around!

In this podcast episode, I share:

Benefits and downsides of automation
Tips for automating your social media posting schedule
Why you should avoid tools that auto-post content
How to repurpose content using content buckets
Automated direct messaging vs. personalized direct messaging
Why you shouldn't automate who you follow/unfollow on social media
The value of understanding and automating your social media reports

Links Mentioned:

https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/

https://onlinedrea.com/podcast/how-to-combat-overwhelm-and-negativity-on-social-media/

How to Use Social Media to Promote Your Podcast

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

7 Ways to Promote Your Podcast in 2019

Andréa Jones — Thu, 21 Feb 2019 08:00:00 GMT

Podcasting is awesome! I've worked with podcast clients for several years and it's been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I've got a few suggestions to help your podcast reach more people!

In this podcast episode, I share 7 ways to promote your podcast:

Post about your podcast on your social media accounts
Leverage relevant communities online
Link your podcast inside a blog post—either your blog or as a guest post
Use Quora to provide answers with a link to your podcast
Create a corresponding YouTube video for your podcast episode
Create an email list and use it to connect with your audience
Be a guest on other podcast shows

Freebies:

Podcast Power Pack Freebies

Links Mentioned:

The Afton Morrison Series

Cultivating an Online Culture with Jeremy Enns

The Basics of the Social Media Sales Funnel

Top Social Media Platforms for Podcasters

Instagram Stories & Direct Messaging

Online Communities for Podcasters

Reddit Podcast Community

She Podcasts

WOC Podcasters

Cut the Bullshit Podcasting

Podcast Movement

Podcasting Resources

Quora

Libsyn

PodcastBuddy - Podcast Editing Service

This Episode Is Made Possible By:Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Power of Relationship Marketing

Andréa Jones — Fri, 09 Nov 2018 16:00:06 GMT

Would you rather focus on having a one-time customer or a customer for life? I'll take the customer for life, please! But what does it take to get a customer for life? In today's podcast episode, I'm talking all about how relationship marketing ties into this concept. Listen in for:

What relationship marketing is
My favorite analogy for relationship marketing
The value of playing the long-game
The best industry to look to as an example of relationship marketing

If you love the show, please subscribe and rate it. For more on social media and marketing, join me inside our free Facebook group: http://savvysocialcrew.com

What I Learned At Podcast Movement 2018

Andréa Jones — Fri, 17 Aug 2018 01:50:00 GMT

Today I'm chatting about the world's largest gathering of podcasters: Podcast Movement!

Listen in as I share:

How I won a free ticket to the conference
What to do to encourage podcast subscriptions
The best (low cost) way to advertise on podcasts
Which apps are the most popular for podcast listening

And more!

I'm also diving deep into all the feelings I had after such an amazing conference.

If you're looking to go next year, here's the link: https://podcastmovement.com/

Check out Adriana's podcast - Latinx America: https://itunes.apple.com/us/podcast/latinxamericas-podcast/id1388177188?mt=2#episodeGuid=65a51e4a31fc41fca73eb77aa5584876

And I'm happy to share my newest venture: https://socialmediaforpodcasts.com

Of course, if you love the show, don't forget to subscribe so that you never miss an episode.

The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com

See you next week!

How to Juggle Social Media for Your Side Business w/ Katrina Garnes

Andréa Jones — Thu, 09 Aug 2018 08:30:00 GMT

Today's episode is all about time! If you're looking for key tips for how to juggle managing social media for your side business without burning out, this podcast is for you. Listen in for:

Katrina's backstory and how she runs her business
The 4 keys to juggling your full-time job and your side business
How to streamline your social media scheduling

… and more!

/// About Katrina Garnes

Katrina Garnes is an ambitious millennial who's spent the past 8 years learning, educating, and executing successful digital marketing and communications strategies while serving her community. Garnes is currently the Director of Marketing and Communications at a graduate institution in Atlanta, Georgia. She began her career by starting her small business Cold Storm Media Productions LLC.

She is also one of the founders of MINGLE of the Pee Dee (Minorities Involved in Networking, Growth, Leadership, and Empowerment). She would go on to receive She Magazines, "Young Entrepreneur of the Year" Award in 2015.

Katrina looks forward to expanding and reaching the lives and minds of not only the youth but millennials across the world.

/// Quotes

Be comfortable. Understand that this video is not live. You can make mistakes.

If you're going to do it, you have to be dedicated.

Social media is my #1 outlet to get the awareness out there as to what it is that I do.

Social media is a great way to be authentic and share your story. It's a very inexpensive and non-intrusive way to do that.

It's all about knowing who your audience is. It's very, very, very important for growing your following.

/// Connect with Katrina

http://instagram.com/blackgrlboss

Click here to grab Katrina's eBook. Use Promo Code: 10WAYS for 10% off.

Tools Mentioned: Hootsuite

For all show notes and to subscribe to the podcast, visit the website.

Want more social media help? The free Facebook group is the perfect place to the the social media support your business needs. Click here to join.

From Freelance Social Media Manager to Full-Time Fiction Author - An Interview with Brent Jones, Author of Go Home, Afton

Andréa Jones — Thu, 21 Jun 2018 19:55:40 GMT

Today's episode features our very first interview here on the podcast and it's with my husband Brent Jones! Listen in because we're talking about how Brent used to work with me in the social media business, why he decided to transition out, the importance of taking breaks from social media, and so much more.

Connect with Brent

Website: http://authorbrentjones.com/

Facebook: https://facebook.com/AuthorBrentJ

Instagram: https://instagram.com/AuthorBrentJ

Twitter: https://twitter.com/AuthorBrentJ

Buy Go Home Afton: https://authorbrentjones.com/gohome

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Access the Savvy Social Framework: http://onlinedrea.com/free

Music by Alexey Anisimov

How To Write Better Social Media Posts with Marisa Corcoran

Andréa Jones — Tue, 14 Feb 2023 08:00:00 GMT

Forget video. Story is King.

A great story is the key to stopping the scroll and keeping the attention of your target audience. But how do we write stories people actually care about and will encourage them to turn from casual readers into loyal fans?

That's our topic today with copywriter and storyteller, Marisa Corcoran.

In this episode, Marisa put me on the hot seat to teach listeners just how easily her signature Story Stripdown process turns your boring, informational social copy into humorous, meaningful, and memorable stories that build your audience.

In this episode of the podcast, we talk about:

The brain's attraction to story
Sharing our slice-of-life moments
The two things purchasing decisions are based on
The story stripdown process
Keeping a story at the ready
Why the best copy can't fix a muddy message
Non-sexy transitions
Creating scroll-stopping subject lines

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

About the Guest

Marisa's magic lies in creating intentional icons, whether it's supporting 400+ coaches and creatives to craft their uncopyable message inside her signature program, The Copy Confidence Society. Or helping business owners create their own stage with The Signature Summit System to grow their community and build rockstar relationships.

She's also the creator of the wildly popular summit, The Copy Chat (6 seasons + counting!) which has given $100K+ to organizations like The Headstrong Project, Soul Fire Farm, and Sage USA.

When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it's government policy and consuming inappropriate amounts of Nutrageous candy bars.

Website: https://marisacorcoran.com/

Instagram: https://www.instagram.com/mtoni/

The Copy Chat Facebook Group: https://www.facebook.com/groups/thecopychat

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/240

Why Old Marketing Strategies Aren't Working

Andréa Jones — Tue, 18 Nov 2025 08:00:00 GMT

Marketing feels weird right now. In this episode, I unpack why everything suddenly feels off aka the drop in engagement, the rise of AI-generated content, the overload of information, and what I'm calling the "attention rebellion".

I share what's really happening behind the scenes with user behavior, why originality matters more than ever, and how brands can stand out by leaning deeper into context, discernment, and human-centered marketing.

If you've felt unsettled by how fast everything is changing, you're not imagining it and this episode will help you understand what's shifting and why.

In this episode of the podcast, I talk about:

Why engagement is dropping everywhere
What the "attention rebellion" means for your content
Why context matters more than information
How tool fatigue is reshaping marketing
Why human-centered brands will stand out in 2026

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/384

Authentic Connections and Conversions on Social Media with Merel Kriegsman

Andréa Jones — Tue, 30 Aug 2022 07:00:27 GMT

When was the last time you closed a client in the DMs?

For my guest, Merel Kriegsman, sliding into the DMs and earning the sale is her superpower. No sleazy sales tactics, no badgering, and no oversharing. She's delivering results by choosing to be unapologetically REAL, seek out deep connections, and invest time in authentic conversations.

Listen in as this advocate for women's wealth and CEO of MK Media delivers a Mini-Masterclass on how showing up as the REAL YOU on social media can help you find your people and scale your business beyond any mass marketing tactics you have tried in the past.

In this episode of the podcast, we talk about:

How One Statement can dramatically change a life
The 12 Fun Facts that helped Merel find her people
Conversion Lubrication
Answering client conversations in your content creation
Creating micro and macro conversions
The beauty of Promotional Flow and how to get there
The benefits of providing a private online community
Merel's creative upbringing
Getting Goosebumps while consuming content
The content that inspires my copywriting
Building relationships & Closing sales in the DMs

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Merel Kriegsman Media is a global Business Development Company dedicated to helping you become the wealthiest woman in your lineage. How? By showing you how to sell whatever you want. Whenever you want. And at whatever price point you desire.

Through offering white-glove business mentorship (or black leather, whatever you prefer) 1000+ down-to-earth luminaries (with a hunger for social & environmental justice) have experienced the financial breakthrough of a lifetime. And last year alone, they added a combined $25,000,000 in yearly revenue.

Merel has been featured in Forbes, Fast Company, ABC News, Entrepreneur, etc. Spot her in the wild, reading erotic novels. Or playing with her kids on her organic farm, wearing a 1920s lace dress and rubber boots.

Website: www.merelkriegsman.com

Facebook group: https://www.merelkriegsman.com/community

Facebook: https://www.facebook.com/merelelishevah.kriegsman/

Instagram: https://www.instagram.com/merelkriegsman/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/217

5 Easy Ways to Create Trustworthy, Impactful Content

Andréa Jones — Tue, 20 Jan 2026 08:00:00 GMT

If your content feels like it's not landing the way it used to, this episode will help you understand why. The internet has changed, attention has changed, and polished performance content just doesn't work the same way anymore.

In this episode, I walk through the shift from performance to proof and why people are looking for receipts, context, and lived experience instead of perfection. I break down five types of proof content you can create without burning yourself out, and how to use social media as a mirror instead of a megaphone.

This is a practical episode for business owners who want to build trust, show credibility, and create content that feels human again.

In this episode of the podcast, I talk about:

Why performance content is losing trust
What proof based content actually looks like
Five types of proof content you can use right now
How storytelling builds credibility
Why boundaries and values are part of trust

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/393

How to Get Discovered through SEO with Meg Casebolt

Andréa Jones — Tue, 15 Mar 2022 08:00:20 GMT

Option 1: Spending hours on a blog that sends prospects to your website for years.

Option 2: Burning hours on a Reel that disappears in 24 hours.

Which would you choose? The latter, right? That's why it's so, so important to understand the different roles search and social media play in your sales funnel.

Get your primer from SEO expert and Love at First Search founder Meg Casebolt in this week's show.

In this episode of the podcast, we talk about:

What exactly SEO is and why you need it
SEO for local businesses vs online businesses: what's the difference?
Your content strategy for attracting clients who don't know they need your service yet
Why "SEO is like a first date" with your prospect
Understanding the sales funnel and where SEO and social media fit into it
#1 way to get found online in today's ultra competitive search results
3 tips for standing out in YouTube, Google & Stitcher search
Upping search exposure for your podcast (hint: follow my lead!)
Meg's "power platform" for social media
The type of content that earned her a 300% increase in subscribers on YouTube in just 1 month
What to do if you're outsourcing your social media and want to make sure they GET IT RIGHT

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool
The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results.

Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Meg's clients are entrepreneurs who are too busy changing the world to worry about things like website conversion rates and search traffic ... but still want their websites to get found on Google for their brilliance and turn readers.

SEO is our vehicle for amplifying female entrepreneurial voices and empowering women to help their families, communities, and the wider world flourish.

Website: https://loveatfirstsearch.com/
Instagram: http://instagram.com/loveatfirstsearch
YouTube: https://www.youtube.com/c/loveatfirstsearch

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/193

How To Grow A Niche Brand with Ashley Neidert

Andréa Jones — Tue, 24 Mar 2026 07:00:00 GMT

What happens when a niche Instagram account turns into a six-figure business?

In this episode, I'm joined by Ashley Neidert to talk about the very real strategy behind pet creator brands, what actually helps niche content grow, and why being "too niche" might be the very thing that helps you stand out.

We also dig into what creators can learn from their data, how monetization really works for pet influencers, and why authentic storytelling matters more than polished content right now.

This one is especially worth a listen if you've ever wondered whether your niche is too small to grow.

In this episode of the podcast, we talk about:

How Ashley turned her cat's account into a real business
What creators should actually look for in their analytics
The biggest monetization opportunities for pet influencers
Why affiliate-only partnerships are often frustrating for creators
What makes content feel unique, emotional, and worth following

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Ashley Neidert is the founder of Petfluencer Secrets, a coaching platform dedicated to helping pet creators grow strategically and monetize with confidence. After building multiple viral cat brands and scaling a seven figure audience across platforms, she shifted her focus to teaching the systems behind sustainable growth, strong storytelling, and brand partnerships that actually convert.

With over seven years in the industry, Ashley blends real world creator experience with marketing psychology to help pet influencers turn attention into income and build long term, freedom based businesses.

Website: https://petfluencersecrets.com/
YouTube: https://www.youtube.com/@petfluencersecrets
Instagram: https://www.instagram.com/petfluencersecrets/
TikTok: https://www.tiktok.com/@petfluencersecrets

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/401

What Sustainable Marketing Looks Like in 2026

Andréa Jones — Tue, 13 Jan 2026 08:00:00 GMT

If your marketing plan feels like a vague idea you keep meaning to get to, this episode is your reset. I'm walking you through how I'm building my 2026 marketing plan in a way that actually works with real life, real energy, and real seasons, not hustle or constant posting.

We'll talk about why your POV matters more than trends, how to choose one main piece of content instead of doing everything, and how to design a marketing ecosystem that feels sustainable even when your capacity changes.

This is about creating a strategy you can keep showing up for, not one that burns you out halfway through the year.

In this episode of the podcast, I talk about:

Why your unique perspective is the foundation of your marketing
How to choose signature content that fits your season of life
What supporting content should do, and what it shouldn't
Attraction strategies that don't drain your energy
How to think about metrics, energy budgets, and seasonality for 2026

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/392

Brand Strategy 101: Crafting a Standout Personal Brand with Hillary Weiss

Andréa Jones — Tue, 23 Jan 2024 08:00:00 GMT

What is your unique selling proposition?

If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you.

Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results.

She can do the same for you when you hear Hillary's strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more.

In this episode of the podcast, we talk about:

Why Hillary retired from copywriting
Creating a North Star to guide your positioning
The challenge of standing out in a sea of similarity
How Hillary helped me find my brand positioning
Offering a unique experience and feeling to customers
The power of the Statement Piece
The third element to add to your messaging

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

About the Guest:

Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet.

Since 2011, she's worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors

to turn the talent that's gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently.

Maybe you've seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most.

Website: https://hillaryweiss.com/
Instagram: https://www.instagram.com/hcweiss/
Facebook: https://www.facebook.com/theweissness
TikTok: https://www.tiktok.com/@hillarydisco

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289

5 Ways to Boost Your Social Media Buzz

Andréa Jones — Thu, 31 May 2018 13:25:28 GMT

Are you posting diligently to social media but not getting anything in response? Is no one commenting, liking, and sharing your social media posts? What you may be missing is a little social buzz!

One of the challenges I often see with my student and clients is that there aren't enough people engaging with their content online. And you may be experiencing something similar. You're diligently posting and creating content, but no one is liking, commenting, sharing or engaging with your social media posts. You post something amazing and you're wondering if anyone is seeing it.

In today's episode, I'm talking all about how to get more engagement on your social media posts. It's more than posting and running. It involves:

Understanding your current engagement rate
Trying something new like a game or contest
Finding out if you're saying the right things to encourage engagement
Learning to be responsive
And more!

Join the waitlist for the Savvy Social School: http://savvysocialschool.com

Today's Resources:

Giveaways: https://www.rafflecopter.com/ and https://gleam.io/

Engagement Rate: https://www.rivaliq.com/blog/2017-social-media-industry-benchmark-report/

Connect with Andréa more:

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

Rage Bait - 2025 Word of the Year & What It Means to Marketers

Andréa Jones — Thu, 04 Dec 2025 20:18:00 GMT

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes.

After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online.

I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand.

This episode is your guide to understanding the internet's most explosive trend.

In this episode of the podcast, I talk about:

Why rage bait was named the 2025 Word of the Year
How rage bait works and why it spreads so quickly
The thin line between satire and manipulation
How TikTok changed virality and discoverability
Why rage based content damages trust and community

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386

Building a Niche Community on Social Media with Shayla Perry

Andréa Jones — Thu, 08 Aug 2019 07:00:00 GMT

From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more!

In this podcast episode, we share:

How and why Shayla became an entrepreneur
Why Shayla started #BlackGrlBoss
How Shayla differentiated her brand by focusing on relatable content
How virtual events helped grow the #BlackGrlBoss online community
The importance of providing authentic value for your clients and community
Shayla's current social media strategy and how it's changed over time
Why passion and consistency are key to building a community

Memorable Quotes:

"My philosophy is that everyone has something to teach and everyone has something to learn."
"Define your brand before someone else defines it for you."
"It's so much more important to actually deliver something of value to your community rather than saying 'Okay, it's big now, let's charge for them to be here."
"Stay authentic to what it is you're trying to do and what it is you're trying to provide for your community."
"I realized what was missing for me was the people. It was the community and the sisterhood."

About Shayla Perry:

An entrepreneur for more than 15 years, Shayla Perry's foray into the business world began as a freelance copywriter and editor. During that time, she contributed to a number of prominent sites, like SheKnows and MadameNoire, and was very instrumental in the launch of their then sister site, MommyNoire. Later, Perry was subcontracted to serve as the Sr. Copywriter for Liqui-Site Designs -- an award-winning graphic design firm that was regularly recognized with Forbes Magazine's Enterprise Award. At Liqui-Site, Shayla was able to work with a number of large brands like Mercedes, Penguin RandomHouse, and The American Lung Association; providing more than copy, but insight on various aspects of their companies.

Eventually, she would go on to found her own Marketing company, where her team worked with businesses all over the world, varying in both size and industry, helping them to build and strengthen their brands. In 2018, Perry began #BlackGrlBoss as a means to provide education, resources, and support to minority female business owners around the globe. She is also a Mental Health advocate, speaking on her personal experiences, as well as the topics of Branding and Women's Empowerment.

Connect with Shayla:

http://facebook.com/blackgrlboss

http://twitter.com/blackgrlboss

http://linkedin.com/in/shaylaperry

http://linkedin.com/company/blackgrlboss

http://instagram.com/bgbslaydates

Links Mentioned:

Slay Dates: bit.ly/SlayDatePasses

Aug 10 @ 1pm

How to Attract and Convert Your Ideal Clients & Customers on Instagram

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Is TikTok Changing for the Worse?

Andréa Jones — Tue, 20 Feb 2024 08:00:00 GMT

Has TikTok lost its magic?

That's a question I've been asking lately, and I think I have a pretty clear answer now.

With any social media app, there are going to be changes. Changes users love and changes that make no sense at all. TikTok is not exempt.

Yes, their version of Mr. AL is still one of the best discovery algorithms on the market, and their in-app video editor puts all others to shame, but something is different.

In this episode, I'm exploring exactly what that difference is, whether it's a sign of the great things to come or its downfall, and what it means for you and your marketing strategy.

In this episode of the podcast, I talk about:

My bad first date with TikTok
The TikTok magic fading
Discovery engines
What has changed on TikTok since 2022
The single biggest thing ruining the app
The TikTok virality challenge

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/293

2023 YouTube Growth Strategies For Businesses (including AI) with Trena Little

Andréa Jones — Tue, 08 Aug 2023 07:00:00 GMT

If you're a founder and you're treating YouTube like you're an influencer trying to go viral, it's time to shift your mindset and strategy.

In this episode, my guest, YouTube Strategist Trena Little, is more than happy to share that with a few simple shifts in your YouTube Strategy (because your goal isn't to go viral) and the addition of some amazing AI tools, you can start using YouTube as a consistent tool to drive more traffic to your offers.

Listen in and begin to embrace YouTube with the same entrepreneurial mindset that helped you build your business to what it is today!

In this episode of the podcast, we talk about:

Why people are burning out on YouTube
How TikTok influenced YouTube creators
The entrepreneurial mindset shift on YouTube
Becoming an expert problem solver
Is Shorts worth it for business owners?
Using ChatGPT to get to know your audience

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

About the Guest:

As a YouTube strategist, Trena, who has a Master's Degree in Business, helps online course creators develop a YouTube strategy that allows them to scale their business, by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn't have to.

Website: https://www.trenalittle.com/
YouTube: https://www.youtube.com/channel/UCs7qwxT0HL2fLTtVrt4i45w
Instagram: https://www.instagram.com/trena_little/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/265

Podcast Repurposing 101 with Brittany Rincon

Andréa Jones — Tue, 17 May 2022 07:00:24 GMT

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you're not a natural writer?

I'm with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple's list of top-100-rated marketing podcasts, y'all!).

But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder Brittany Rincon reveals her top tips for marketing your podcast on social media.

In this episode of the podcast, we talk about:

Brittany's passion-led journey from podcaster to founder of a boutique agency offering podcast launch and management services
How to use social media to market your podcast (hint: plan ahead!)
Her "bucket" approach to managing social media as a service-based business owner
Why her strategy for Instagram Posts is different from Stories
5 types of Stories she posts (that you can take inspiration from right now!)
Can you guess which social platform Brittany got the majority of her clients from?
Her tips, tools, and tricks for making sure her time is well spent using social media as a tool to grow her business
What to do to avoid getting sucked into scrolling social media for hours
TikTok 101 ➡️ where to get it now!
My prediction for the role your captions could play in getting found on social media soon
Interested in using a private podcast as your next lead magnet? Listen now for Brittany's 🎉 FREE training 🎉

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Brittany Rincon is a boy mom to 3, lover of a strong cafe con leché, and a podcast strategist. She founded Hello Podcast Media, a podcast launch + management boutique agency that helps women entrepreneurs, especially women of color, use the power of audio to align their podcast to their content marketing and streamline their podcast content creation processes.

After nearly a decade in the classroom and a doctorate degree in education, Brittany started a podcast to share her own experiences with other educators. What started as a passion project quickly turned into something larger with a growing audience, signing on with a popular podcast network for educators, and countless people asking, "How did you do that?!"

As an educator at heart, Brittany started helping others launch their own podcasts in order to make a larger impact on their communities. In less than a year, Brittany had helped bring to life over 25 new podcasts and knew she had created something worth developing.

She founded Hello Podcast Media in order to help women, especially women of color, use their voices as the center of their marketing strategies by providing launch support, podcast monthly management, and private podcast creation. Hello Podcast Media is a full-service podcast management company providing women with analytics, podcast content development, and so much more to make their podcast dreams a reality.

Website: www.hellopodcastmedia.com

Instagram: https://www.instagram.com/brittrincon/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/202

How to Clean Up Your Social Media for the New Year

Andréa Jones — Thu, 27 Dec 2018 08:00:00 GMT

As the year ends, it's important to review what's working for you and what's not so you can make way for a new year and a new you! From your profile to your analytics, it's time to clean up your social media, and I've got four easy steps to help make that happen.

In this podcast episode, I share:

Step #1: Check your profile, picture, bio, links and update as needed
Step #2: Check your content and make sure it leads to productivity
Step #3: Check your networking groups and determine if you're adding value
Step #4: Check your analytics for ways to elevate your reach

Things Mentioned In This Episode:

Links to resources:

https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/

This episode is brought to you by the Savvy Social School.

How to Find Success with Reels with Becca Booker

Andréa Jones — Tue, 26 Apr 2022 07:00:41 GMT

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content?

"Modern social media queen" Becca Booker's here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels.

In this episode of the podcast, we talk about:

How Becca went from custom coding her MySpace profile in middle school to running a profitable social media agency (with 3 employees!) right after college
What to do if you're unhappy and unhealthy from stress in your corporate job and want to manage social media instead
Lives vs. Reels — should giving away FREE content differ across mediums?
The 411 on whether or not explosive follower growth can help or hurt your business
Becca's process for creating Reels, including how long she spends on them
Our favorite video editor for filming Reels (hint: not IG)
Where to remove the TikTok watermark, so you can quickly and easily repurpose your videos to Instagram
If you want to "make money for making reels," do THIS
What to do if your clients say "I don't have time for this" to making Reels
Why she recommends charging by the hour for Reels
Tips and tricks for getting started showcasing your business with Reels

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the sun in Phoenix, Arizona. Shortly after graduating, Becca created her business and quickly became a respected entrepreneur in the valley.

Dubbed the "modern social media queen" by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo the Heeler mix (why yes, her dog has an Instagram), and can be found with a Venti Iced Soy Matcha Latte in hand at almost all times.

Website: https://www.homemadesocial.com/
Instagram: https://www.instagram.com/homemadesocial_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/199

Outsourcing Your Social Media: The Preparation Phase

Andréa Jones — Tue, 18 Oct 2022 07:00:00 GMT

In today's episode of my three-part series on Outsourcing Your Social Media, I am discussing why it's important to get your house in order before you invite someone new to be the caretaker of your social media property.

Handing over your social media management is not an expense, it's an investment. And to get the most out of your future investment in the growth of your business, you need to have certain pillars in place that will give your new team or teammate everything they need to do their part in helping your business reach its goals.

Without a plan in place before you add to your team, not only are you creating more work for yourself (and I mean, isn't that why you are considering bringing in some H-E-L-P anyways?), but you may also be slowing down your growth on social media without even knowing it.

In this episode of the podcast, I talk about:

How to know when you're ready to hire social media support
What to do before you hire social media support
The challenges that come with outsourcing your social media
Why using social media is like eating junk food
Diagnosing social media's role in your business
The Kardashian Effect
Creating your Digital Brain
The one question every business needs to answer about social media
The All Powerful Funnel

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/223

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

My Big Three Tips For Growing On LinkedIn with Annie Franceschi [Branding with Friends Podcast]

Andréa Jones — Tue, 27 Dec 2022 08:00:00 GMT

On this episode of The Savvy Social Podcast, I'm sharing my interview with the founder of Greatest Story Creative and host of the Branding with Friends podcast, Annie Franceschi.

This former Disney Storyteller went all-in on what works and what to avoid if you want to grow your business on LinkedIn. We talked content creation pillars and boring LinkedIn profiles, and I shared my three biggest tips for success on LinkedIn.

So if you are a coach, consultant, or service-based business owner, LinkedIn is the perfect platform to focus your social media energy on so you can find the clients and customers that will help your business thrive.

In this episode of the podcast, we talk about:

Why content on LinkedIn has legs
The FIRST thing to think about before you post on LinkedIn
Choosing clarity over clever
Treating LinkedIn like a search engine
Revenue vs. Reactions
My Big Five Social Media Content Pillars
Time limits for content creation

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Annie Franceschi, host of Branding with Friends Podcast

Listen to the original episode here: https://www.greateststorycreative.com/biz/ep28-linkedin-posts-and-branding

Website: https://www.brandingwithfriends.com/

Follow Annie Franceschi on social media:
Facebook: https://facebook.com/greateststorycreative
LinkedIn: https://linkedin.com/in/anniefranceschi
Instagram: https://instagram.com/annie.franceschi

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/233

How to Reignite your Social Media Audience

Andréa Jones — Fri, 19 Jul 2019 07:00:00 GMT

Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you're used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience!

In this podcast episode, I share:

Why you should look at and be able to understand your social media numbers
The importance of being able to view your numbers retroactively
The impact of Instagram stories, videos, and giveaways
Why you should analyze your messaging and make sure it matches your audience
Why the images you're using for your messaging may need updating
Why you should consider posting something risky or somewhat controversial
The power of flipping the script and starting conversations with open-ended questions

Memorable Quotes:

"You have to KNOW your numbers."
"Analyze your WHY: Think about why people are attracted to your message, to your brand, to what you do."
"Are you speaking the language of your audience or are you just talking to yourself?"
"If you can post something that stirs the pot—something a little controversial—it really works well for reigniting your social media audience."
Remember we're trying to be SOCIAL on social media!"

Links Mentioned:

https://youtu.be/xKQqWJCiHeI

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Ultimate Content Repurposing Hack

Andréa Jones — Tue, 03 Oct 2023 07:00:00 GMT

The days of copying and pasting content from one platform to another are long gone.

If this is true (and trust me, the results don't lie), with platform algorithms getting more sophisticated and audiences' attention spans getting smaller, how do you get the most out of the content you spent so much time, energy, and love creating?

Don't worry, this isn't the end of repurposing content.

It's the beginning of a thrift store content strategy that will help you maximize the life of your content without stressing you out as you try to please Mr. Al on every social media platform.

Listen in and learn why mixing the kind of content you love creating with a digital brain strategy is the most sustainable and realistic way for you to stay consistent on social media without falling victim to content creation burnout.

In this episode of the podcast, I talk about:

Why you have to start with research
Tweaking the core ideas of a post for different platforms
Batching content with trends in mind
The source of my content repurposing
Achieving a TV commercial effect with your content marketing strategy
How the digital brain can change your relationship with social media

…And More!

This Episode Was Made Possible By:

The Savvy Social Retreat

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/273

Diversity & Inclusion on Social Media with Alethea Cheng Fitzpatrick

Andréa Jones — Tue, 30 Jun 2020 07:00:00 GMT

Systemic racism is real. Thankfully, there are daily actions we can all do with just a little more intention and practice to help create the change we need. Alethea Cheng Fitzpatrick visits with me to discuss what diversity, equity, and inclusion means for digital businesses, why self-awareness is crucial to changing systemic racism, how to co-create space for your community to share experiences, the power of asking "tell me more" and how to have necessary conversations so we can keep moving forward together!

In this podcast episode, we share:

What diversity and inclusion means for digital business owners
Recommendations for how to be more aware of the internal work we all need to do
Advice for how to share with transparency and accountability
How to lower the cost for people in your community to speak up
The power of asking questions and the "tell me more" method

Memorable Quotes:

"When we're talking about systems of oppression, we're not just talking about what's visible but about what's invisible…"
"Inclusion is really where everyone feels not just that they belong, but they really feel valued for the uniqueness they bring to the table."
"I do believe the work has to start with ourselves and looking at what assumptions we're making, about who we're talking to, who's even in our social networks, what voices we're hearing, what perspectives we're hearing, what media we are consuming…"
"Speak from your own healing while also centering on the most impacted."
"It really centers on actually not trying to educate or convince someone but really speaking for yourself."

About Alethea:

Alethea Cheng Fitzpatrick is Principal and Founder of Co-Creating Inclusion, a diversity, equity, and inclusion firm with a focus on shifting culture and driving equity through strategic consulting, leadership & team development, workshop facilitation, and business integration. Her mission is to help people, teams, and organizations create culture transformation through inclusion and belonging in order to co-create the conditions where all can thrive and do their best and most fulfilling work.

Alethea is in her element when she has the opportunity to impact all aspects of an organization through an integrated approach that leverages her ability to deal with ambiguity while driving the work forward.

She holds a Diversity and Inclusion Certificate from Cornell University, and is an MBTI Certified Practitioner and certified leadership coach. Her clients include corporate as well as non-profit organizations and private clients across a variety of industries.

Alethea started her career as an architect with a BArch from Pratt Institute, and she spent almost 20 years managing workplace strategy and corporate headquarters projects for major global brands. Born and brought up in the UK, Alethea lives in Brooklyn with her husband and her 8 and 11 year old boys.

Connect with Alethea:

Co-Creating Inclusion Website

Request a Consult with Co-Creating Inclusion

Links Mentioned:

Freebie: http://dismantlingwhitesupremacy.com For my personal reflections on confronting the truth about white supremacy, sign up for 30 Days of Courage, a series of 30 daily emails followed by weekly reflections.

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Making Money as a Blogger with Alex Nerney

Andréa Jones — Thu, 11 Jul 2019 05:00:00 GMT

It's so easy to worry about your stats on social media and get lost in vanity metrics. Instead of worrying about how many likes or followers you're getting, it's better to just focus on taking action and allowing yourself to just "Create and Go!"

In this podcast episode, we share:

Why Alex's first blog failed and the lessons he learned
The importance of focusing on how you can help others through your business
Alex's social media experience before and after using Pinterest
Recommendations for using Pinterest if you're starting a blog
The power of leveraging your platform and making sales while you sleep
How you can measure your success on Pinterest
The value of sales-centric content and meeting your target market's needs
Advice for anyone interested in starting their first blog

Memorable Quotes:

"The focus was correct. The focus was on helping other people before helping myself."
"Our best skill has always been 'Let's just try it!'"
"The only KPI you should ever measure is improving your sales; make sure people are moving through the funnel like they should be."
"Just because something is loved by the masses does not mean it's going to be profitable and also doesn't mean it's right for you and your business."
"Just start. If it ends up not working, then it ends up not working, and you can try something new."

About Alex Nerney:

Alex is the founder of Create and Go, an online blog that teaches others how to start a blog and eventually make money online. Alex and his partner Lauren quit their jobs, sold almost everything they owned and went all-in blogging. Within their first year, they made $103,000 blogging. By year three, they are currently making over $100,000 per month online! And the best thing is Alex and his partner Lauren live their life completely on their terms often traveling the world.

Connect with Alex:

https://www.instagram.com/alexnerney/

https://www.facebook.com/createandgo.co/

Links Mentioned:

How to Start a Blog - https://createandgo.com/how-to-start-a-blog/

How to Make Money Blogging - https://createandgo.com/how-to-make-money-blogging/

https://www.jereshiahawk.com/masterclass

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media that Sells with Jereshia Hawk

Andréa Jones — Thu, 04 Jul 2019 07:00:00 GMT

We're all aware just how hard it is to pinpoint where to focus your energy when it comes to online marketing and social media. Jereshia Hawk shares some incredible but practical tips for leveraging the tools you already have and using your own story to create valuable content so you can grow your business organically—without all the bells and whistles!

In this podcast episode, we discuss:

How Jereshia transitioned from the corporate world to the coaching world
Why Jereshia believes it's important to listen and be open to new ideas
How Jereshia uses Facebook and Facebook Live to build her business
The power of using videos with clear titles and calls to action that communicate value
How to address common struggles of Facebook groups
The value of active listening and speaking the language of your potential clients
Jereshia's approach for Instagram Stories and creating content based on her journey
The importance of letting go of comparison and unfollowing or blocking negativity

Memorable Quotes:

"I think it's important that women not only have a seat at the table, but that they have a voice once they get there."
"Even it's a phenomenal idea, if you can't convert it to a legit business opportunity with a revenue stream and potential to earn money, it's just a great idea."
You're not selling to yourself. You're selling to your client.
"You might have a great service or great product but if you're not speaking the language of your people, they may not understand how you can help them."
"Your content should be a documentation of your journey; it should include your process, your failures and your struggles."

Meet Jereshia:

Jereshia Hawk went from leading $400 Million pipeline projects as an engineer to doubling her corporate salary and quitting her job within the first year of starting her online business. She has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six figure businesses through her proven program, Services That Sell. This proven process teaches students how to cut through the confusion and start selling their services consistently without the bells and whistles. Simply focusing on the fundamentals and nailing the basics so they can build a sustainable business online.

She has received national media coverage in numerous print, online and top podcasts including Forbes, Black Enterprise, Side Hustle Pro Podcast, and more. Jereshia enjoys long walks down the school supply isle fashionably in athleisure attire. If you want a simple way to sell your services online so you can exponentially grow not only your impact, but your income, she's the woman for you!

Links Mentioned:

http://instagram.com/jereshiahawk

https://www.facebook.com/jereshiahawk/

https://www.linkedin.com/in/jereshiahawk/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Your Journey on Social Media with Keba Richardson

Andréa Jones — Tue, 24 Mar 2020 07:00:00 GMT

More than ever, our world is experiencing change and offering a valuable digital course, program, or product is an excellent way to help your clients and your business. Keba Richardson joins me to share her own digital journey and how she originally started in a completely different industry, her first launch of earning $1K, how she encourages her clients to create digital products, and more!

In this podcast episode, we share:

What led Keba to transition from being a hairdresser to a health coach with an online program
What Keba's first launch looked like on Facebook and Instagram
Other types of digital offerings Keba has promoted on Facebook and Instagram
What Keba's posts look like when sharing her products or programs on social media
Why Keba transitioned to a business coach
Keba's process for approaching social media as a business coach
The mindset shift Keba wants to offer those struggling in the coaching business

Memorable Quotes:

"I started sharing the story, and people started asking me for help."
"If you come from a place of helpfulness, if you come from a place of excitement...those two things can't beat out any other sort of strategy because you've got to be excited about it and you've got to come from a place of actually helping people."
"That was the beginning of becoming a digital creator and really understanding that you can take expertise and turn it into something that people buy."
"When I post, I try to always tell a story in my captions."

About Keba:

Keba Richardson graduated from Georgia State University with a BA in Business Economics, and has spent over 4 years in the digital space as a holistic nutrition coach. In her time as a health coach, she leveraged the online space with online courses, digital programs, products, membership programs and more. Keba is now the founder and creative director of her own consulting agency Online Biz Wizards. Keba and her team specialize in online course creation, funnel building, automation, and digital marketing. Keba and her team help coaches and consultants turn their expertise into digital products so they can earn passive income, serve more people, make a greater impact, and enjoy more freedom in their businesses.

Connect with Keba:

https://kebarichardson.com/monetizeyourexpertise

Links Mentioned:

https://www.onlinedrea.com/crisis

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Threads Success Strategies with Melissa Litchfield, Lennox Saint, Jereshia Hawk & Becky Mollenkamp

Andréa Jones — Tue, 20 Aug 2024 07:00:00 GMT

Curious about how real business owners are leveraging Threads for growth?

In this roundtable episode, I'm joined by four incredible entrepreneurs—Melissa Litchfield, Lennox Saint, Jereshia Hawk, and Becky Mollenkamp—who share their hands-on strategies for building community and driving interest in their businesses on Meta's Threads platform.

We discuss everything from engaging authentically to creating content that resonates, all while navigating the unique opportunities and challenges Threads presents.

In this episode of the podcast, we talk about:

The diverse approaches these entrepreneurs take on Threads
How to define success on the platform
The balance between transparency and privacy in personal posts
Tips for engaging effectively with your community on Threads
Real-life examples of how Threads can drive business results

…And More!

This Episode Was Made Possible By:

Sked Social

Why settle for a lackluster social media management tool when you could be using Sked Social? With unlimited collaborator access, streamlined approvals, and advanced auto-post technology that lets you post to all major platforms (including Threads!), Sked Social offers everything you need. They provide 24/7 support from real humans, and transparent, scale-friendly pricing.

Sked understands the fuss and cost involved in switching platforms, so they're making life easier. Join Sked Social today and pay nothing until your contract with your existing provider ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_round_table_episode

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You don't need to go ✨Viral✨ on Instagram... you need to get Profitable!

Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.

From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp

About the Guests:

Melissa Litchfield is a 36-year-old, southern California native, currently living in Mobile, Alabama. For the past 9 years, she's been helping online entrepreneurs and small businesses market themselves online with paid and organic traffic.

She owns Litchfield Media Co, a digital marketing company that helps small businesses and entrepreneurs skyrocket their impact and revenue with paid traffic. Melissa also manages two rental properties and a new custom clothing apparel brand for babies and toddlers. She lives with her husband, who serves in the US Coast Guard, and her daughter, Madeline.

Website: http://www.litchfieldmedia.org/
FREE Ad Resource: https://litchfieldmedia.org/proven-pixel-permit
LinkedIn: https://www.linkedin.com/in/melissa-litchfield/
Instagram: www.instagram.com/litchfieldmedia
Facebook: www.facebook.com/litchfieldmedia
Threads: www.threads.net/@litchfieldmedia
YouTube: https://www.youtube.com/channel/UCZo0yDnY8j037krj0722eRw
Twitter: twitter.com/litchfieldmedia
Pinterest: www.pinterest.com/litchfieldmedia1
Tiktok: www.tiktok.com/@litchfieldmedia

Becky Mollenkamp is a business accountability coach who guides entrepreneurs through the transition from small business owner to agency CEO (without selling their soul).

Website: https://feministfounders.co/
Podcast: https://feministfounders.co/episodes/
Instagram: https://www.instagram.com/beckymollenkamp/

Lennox Saint is the Threads Guy.

In 2021, Lenny graduated with a Juris Doctor law degree from the University of Western Australia. However, a year earlier, he became depressed, realized he hated law, and couldn't envision a career in it. So on graduation day, he quit to start Saints Coaching — inspired by his late mum's emphasis on quality education and her own business, Saints Clothing.

Despite investing 3,000 hours and $80,000 into a failed course, Lenny persevered. Since July 2023, he's spent 1,500+ hours creating Threads content, building a community of over 6,000 followers.

Recognized by Buffer as one of "7 Creators on Threads to Watch," Lenny continues his mum's mission with Saints College, a Skool community for Threads creators, now boasting over 500 members and ranked as a Top 500 Skool group.

Threads: https://www.threads.net/@lennox_saint

Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-5 million in less than 5 years with organic marketing, a lean team, and high profit margins. She helps high-achieving, industry experts launch scaleable group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. She's dedicated to seeing more coaches leave a positive impact and creating a lasting legacy by leveraging the profit from their business to contribute to the growth of their personal net-worth. For more information, head to jereshiahawk.com.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/319

Building a Personality-Driven Brand on Social Media with Brad Powell [Thursday Standout Business Show]

Andréa Jones — Tue, 26 Dec 2023 08:00:00 GMT

On this episode of The Savvy Social Podcast, I'm sharing my interview with Brad Powell on the Thursday Standout Business Show.

We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap.

We also talked about the emotional connection behind successful storytelling and provided practical exercises for developing relatable content.

Join us as we uncover the secrets to building an authentic and engaging brand on social media.

In this episode of the podcast, we talk about:

Bragging Rights
Influencers, authenticity, and connecting with your audience
Leveraging data and trends for impactful content
Replicating the comfort of in-person interactions on camera
Using personal stories to connect with clients
The social media mirror

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Brad Powell, host of Thursday Standout Business Show

Listen to the original episode here: https://awesomevideomakers.com/personality-brand/

Website: https://awesomevideomakers.com/

Follow Brad on social media:
LinkedIn: https://www.linkedin.com/in/bradpowell/
Instagram: https://www.instagram.com/bradpowellvideo/
YouTube: https://www.youtube.com/c/bradpowellvideo

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/285

The Power of Speaking and Collaborations with Jenn Zellers

Andréa Jones — Tue, 11 Feb 2025 08:00:00 GMT

Sick of feeling like you have to create content all the time just to stay visible? Yeah, same. But here's the good news: there's a smarter, more sustainable way to grow your business—and it has nothing to do with grinding out more Instagram posts.

In this episode, I sit down with Jenn Zellers, an expert in sustainable marketing, to talk about how podcast guesting and summits can help you attract your dream audience, build authority, and create months of content from just one appearance.

Plus, Jenn shares a free tool to help you craft podcast interview questions in seconds!

If you've been thinking about guesting on podcasts but aren't sure where to start, this episode is your roadmap.

In this episode of the podcast, we talk about:

How to find the right podcasts and summits to speak on
The secret to pitching podcast hosts (without getting ignored)
How to repurpose your talks into evergreen content
The best way to track success from speaking opportunities
Why sustainable marketing is way better than social media burnout

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Jenn and the Visibility Ecosystem team equip established digital business owners to create a sustainable, stress-less marketing system that grows your business, generates sleaze-free sales, and establishes you as a thought leader through speaking and collaborations.

Website: https://visibilityecosystem.com/
Threads: https://www.threads.net/@visibilityecosystem
LinkedIn: https://linkedin.com/in/jenn-zellers/
Instagram: https://www.instagram.com/visibilityecosystem/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/344

Social Media During an Election

Andréa Jones — Tue, 03 Nov 2020 08:00:00 GMT

It's no secret the 2016 US Presidential Election caused emotions to explode both in-person and online—and, unfortunately, the political drama has kept churning over the past 4 years. Thankfully, it's not too late to take steps now to weather whatever storm the 2020 election brings!

Listen in and learn why it's important to prepare yourself for the emotions that will follow the election, establish boundaries that will create structure for your business, and how to face any election drama that comes your way with eyes wide open and tools in place to stay intentional and ready to keep moving forward!

In this podcast episode, I share:

How business owners and content creators can handle the divisiveness of the US election
The power of being prepared to handle the emotions of others on social media
Details about different opportunities to help emotionally prepare for the election
Advice for giving yourself grace and tightening your boundaries on social media to address problems and keep growing your business

Memorable Quotes:

"I love social media; I love the opportunity it provides for connecting with people who I would have never met."
"Go into it with a full understanding of what's going on: we can't deny it or ignore it...we have to deal with the emotions on social media."
"If you are going into a situation where it was emotionally draining, give yourself 10 minutes to process that instead of ignoring it."
"Be intentional about your reasons for even being on social media in the first place."

Links Mentioned:

Social Media Unwind

Meditation for Anxiety during the Election

This Episode Is Made Possible By:

Fanbooster by Traject : The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Using Social Media to Build Stronger Connections

Andréa Jones — Thu, 16 May 2019 07:00:00 GMT

I like to compare social media to dating because both require multiple steps before you can build a solid relationship. However, instead of taking baby steps, a lot of business owners often use social media to go straight for the final step of proposal or marriage—asking for money or commitment much too quickly. Today, I'm sharing why you absolutely shouldn't skip those crucial baby steps—and what those steps look like— when building connections online!

In this podcast episode, I share:

Why you should think outside the box when finding your clients online
Suggestions for browsing paid online networks for your ideal client
Why it's important to go where your audience hangs out online
The value of liking posts, leaving meaningful comments, and following people online
Why you should consider direct messaging as part of your social media strategy
Suggestions for how much time you should spend on social media
Why you want to show up as supportive, confident, and positive on social media

Memorable Quotes:

"Just like in dating, we need to have a wooing period when building connections online."
"Act like a human. If you wouldn't say it randomly to a stranger in Starbucks, don't say it on social media."
"Be intentional every day—that's the key to building strong relationships online. It's not a secret and it's not glamorous. You just have to put your head down and do the work!"

Links Mentioned:

https://explorewhatworks.com/network/

https://www.linkedin.com/

https//www.pinterest.com

https://www.instagram.com

https://onlinedrea.com/episode31

https://onlinedrea.com/episode36

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Social Media for Live Events in a Pandemic with Lauren Caselli

Andréa Jones — Tue, 16 Feb 2021 08:00:00 GMT

For many business owners, 2020 was a year booked full of live events to both attend and host, but the pandemic forced a pivot that meant most of these events had to go virtual. But there are some unexpected benefits to the sudden change.

Lauren Caselli, formerly an event consultant for tech and SaaS companies, knows all about how to leverage social media to market an event and she shares how she's helped her clients get the most from their virtual events and build an engaged and enthusiastic audience.

In this episode of the podcast, we talk about:

How the pandemic changed different industries
The difference between structuring virtual and live events
The unexpected benefit to hosting virtual events
Preparing your virtual event for success
How to use social media to build excitement about your virtual event

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Lauren Caselli is a former event consultant who worked with tech and SaaS to help create strategic live events for their digital and founder communities. A former event host for the 8-time sold out Boss Lady Bash with 15 years of industry experience, before 2020 crashed the Live Event industry, Lauren helped clients create better events that build customer loyalty and recurring revenue, either through their products or through the event itself.

Instagram: https://www.instagram.com/laurencaselli_/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/137

Managing Multiple Instagram Accounts with Taylor Morrison

Andréa Jones — Fri, 24 Aug 2018 01:33:57 GMT

If you're anything like me, you have tons of ideas all the time. You're probably running a business or have a side project (or two) that you manage. And if you're anything like me, you want to do #allthethings. I'm excited to talk to today's guest because she is doing it all. She essentially has three separate brands that she run on Instagram. Being that I run 4 Instagram accounts myself (not even counting client accounts) I was interested to chat with Taylor Morrison about how she does it all.

In this episode, we talk about:

How to juggling multiple Instagram accounts
The importance of creating content you love
The power of adding value on Instagram (vs selling all the time)
Why you should work on connecting with people and how that will change your business

Quotes

I've chosen to spend time on Instagram because that's where I'm most comfortable. - Taylor Morrison

Am I providing enough value or am I just selling something right now? Because I want to be doing the value piece. - Taylor Morrison

Something that has been helpful is making sure that I'm following the hashtags… I'm finding that I'm getting more followers and connecting with people who could long term be aligned with the brand. - Taylor Morrison

Taylor Morrison's Bio

Taylor Morrison is a quasi-creative, communicator, and change agent who is all too familiar with the stress that comes with trying to do it all. She leads employee engagement at a telematics startup by day, a brand strategy firm by night, advocates for water and sanitation health in her spare time, and writes every moment in between.'

Connect with Taylor

Personal brand:

taylorelyse.com

instagram.com/taylorelysemorrison

Emancipation:

shopemancipation.com

instagram.com/shopemancipation

Jubilant:

wearejubilant.com

instagram.com/wearejubilant

Click here to download the free roadmap to social media for podcasts.

The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com

See you next week!

The Velvet Machete of Branding with Amber Hurdle

Andréa Jones — Thu, 21 Nov 2019 11:00:00 GMT

You want to be recognized. You want to be known. You want to have success. The foundation of all of those things is branding. And when social media and branding collide, magic happens. Today on the Savvy Social Podcast, we have special guest Amber Hurdle on to talk all about branding with what she calls the Velvet Machete.

In this episode, Amber and I dive into the importance of branding by talking about:

How to have a clear brand
The importance of making yourself different
We dive into Amber's recent book launch on social media
How people data drives her business

About Amber Hurdle

Amber Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. She was recently recognized among the "Top 40 Under 40" by the Nashville Business Journal, as well as by the The Nashville Area Chamber's Nashville Emerging Leader Awards (NELA)as the winner in the Business Services category.

Amber Hurdle Consulting's clients include large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big. As a professional speaker, talent optimization certified consultant, author, app developer and Podcast host, Amber is also committed to her community and profession. Whether her content-rich experiences energize leadership to boldly live their organization's culture and next-level their employee engagement or empowers entrepreneurs to think strategically, Amber's straight shooting"velvet machete"and warm personality never fail to motivate professionals to up their game in business and in life.

Connect with Amber:

https://amberhurdle.com/

https://www.facebook.com/AmberHurdleFan

https://twitter.com/amberhurdle

https://www.linkedin.com/in/amberhurdle/

Links:

Black Friday: https://onlinedrea.com/blackfriday

Planning Your Social Media Posts

Andréa Jones — Thu, 07 Nov 2019 08:00:00 GMT

If you're a pro at social media, then you can just hop onto Instagram or Twitter and post without giving it a second thought. But not everyone is a pro. Beginners need to take the time to plan out what their posts are going to look like. I like to compare it to walking into the gym for the first time. You can't just jump up to the 100lb weights. First, you have to start with that 5-10lb range. Today we're going to talk about how to successfully create that 5-10lb social media post.

In this podcast episode, we share:

Choosing only 1 platform to start out
How often you should even be posting on social media
Utilizing promotional content in order to grow your brand
Showcasing your expertise through educational content
Letting everyone know that this whole thing is bigger than you
Sharing entertaining content to keep it light-hearted
Engaging with your audience with quotes, questions, or controversial topics
Creating designs for all or some of your content pillars
Outlining a fuller content calendar for yourself
Using free tools to help you plan your calendar
Planning for all of your future needs and growth

Memorable Quotes:

"I can't just run-up to those 100lb weights and start lifting them. I've got to start with those 5-10lb weights first."
"A lot of people like sharing their opinion. Everyone's got one, and we all love sharing it."

Links Mentioned:

onlinedrea.com/free

https://onlinedrea.com/canva

https://onlinedrea.com/airtable

Airtable Like a Boss https://onlinedrea--missgsd.thrivecart.com/checkout-alab/

later.com

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How Social Media Engagement Affects Your Bottom Line

Andréa Jones — Thu, 04 Apr 2019 07:00:00 GMT

In the past, marketing consisted of TV ads, radio ads, and ads in newspapers, and long wait times to know the impact of those ads. In 2019, advertising has completely shifted from communicating through one-way ads to two-way conversations. Social media really allows customers to not only connect with businesses but to connect with other customers as well. It's important to know how social media engagement really affects your bottom line so you can leverage your platforms as much as possible!

In this podcast episode, I share...

4 Ways social media engagement affects your bottom line:
- Offers your business proof of authority
- Expands your visibility and word of mouth marketing
- Increases the loyalty of your community and builds trust
- Allows you to do quick "pulse checks" and test ads, products, etc.
4 Ways to increase your social media engagement:
- Share quality content
- Ask for engagement
- Engage with others FIRST
- Have fun!

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Expert Tips for Sustainable Social Media Marketing with Tomisin Smith

Andréa Jones — Tue, 18 Jun 2024 07:00:00 GMT

Today, we're breaking down preconceived notions about what marketing should be and diving into the world of mindful and sustainable marketing with my special guest, Tomisin Smith.

Together, we're exploring practical strategies for creating compelling Instagram content, from scroll-stopping videos to well-designed carousel posts. We'll also tackle the all-too-common issue of burnout, sharing tips and personal experiences on maintaining a healthy work-life balance in the fast-paced world of social media management.

Tomisin shares her inspiring journey from medical school to becoming a dedicated social media manager and her passion for ethical marketing. And you definitely want to hear our discussions on the importance of consistency, adapting to change, and setting boundaries to prevent burnout.

In this episode of the podcast, we talk about:

Tomisin's unconventional path to marketing
Innovative strategies for social media marketer
Strategies to avoid burnout and set healthy boundaries
Cutting through information overload
Creating a separate Instagram account for decompression
Focusing on consistency over viewership numbers and success

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Day Summit

Grab your ticket today for $10: https://onlinedrea.com/smd/

About the Guest:

Tomisin Smith is an experienced social media strategist and the owner of Twenty Six Digital, a digital agency specializing in product-based businesses and memberships across various industries. With nearly a decade of experience in social media, Tomisin brings a background in multinationals and a deep understanding of the challenges, strategies and successes involved in building an online presence. She openly shares her own journey to inspire and guide others, emphasizing that social media can play a crucial role in business growth.

Tomisin also emphasizes the importance of mindful social media usage, acknowledging the potential negative effects of excessive consumption. She provides guidance on finding a balance between leveraging social media for business growth and maintaining a healthy relationship with technology. Additionally, she is dedicated to debunking common misconceptions and providing accurate information and strategies to her clients, helping them unlock the true potential of social media for their business growth.

Website: https://tomisinomoniyi.com/
Instagram: https://www.instagram.com/thetomisinsmith/
YouTube: https://www.youtube.com/@TomisinSmith?sub_confirmation=1
Threads: https://www.threads.net/@theTOMISINSMITH
TikTok: https://tiktok.com/@thetomisinsmith
LinkedIn: https://www.linkedin.com/in/tomisinsmith

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/310

Measuring Your Marketing with Rita Barry

Andréa Jones — Tue, 31 Mar 2020 07:00:00 GMT

Have you ever looked at your website's traffic data or insights of your social media and felt completely lost? You're definitely not alone if you've ever felt overwhelmed when trying to figure out what's bringing clients in and what isn't.

Rita Barry joins me and explains the importance of tracking your marketing analytics, where to start with your measurement, the different stages of a marketing funnel, how to understand marketing benchmarks, organic vs. paid social media strategies, and really breaks down how to look at your data with more confidence!

In this podcast episode, we share:

How Rita helps businesses understand their marketing metrics
Advice for those new to marketing data and how to narrow your focus on one measurement
Suggestions for how to ask questions when interpreting your marketing metrics
4 Metrics to consider: Awareness, Nurturing/Engagement, Sales, After-sale/Retention
How to know if the answers you get from your data are good or need more attention
How to find benchmarks for your specific business marketing needs
What to look for regarding organic social traffic and creating goals in Google Analytics
How Rita determines what clients she works with and how her passion impacts her decisions

Memorable Quotes:

"There's some sort of confidence that comes with once you know the numbers, then you feel more confident to move forward…"
"Get really specific about the questions you want answered, and then specifically go look for the answer to that."
"Focus on that one little piece and really dig into that, rather than trying to look at all your site traffic because that's not really where insightful metrics come from…"
"When we're doing any sort of measurement, we're really looking for trends and patterns over time."
"Measure yourself against yourself...it's the best way to improve."

About Rita:

Rita is the owner of Rita Barry & Co. and a measurement marketing expert. For the past ten years, she and her team have been helping women-led digital businesses turn their marketing data into confident business decisions.

Connect with Rita:

https://onlinedrea.com/mentorship

Links Mentioned:

https://onlinedrea.com/crisis

https://onlinedrea.com/whatworks

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Micro-Influencer Magic: Turning a Small Audience into Big Opportunities with Gwen Lane

Andréa Jones — Tue, 16 Apr 2024 07:00:00 GMT

Do you have a micro following?

Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count.

Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships.

Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world.

In this episode of the podcast, we talk about:

How the creator economy has evolved and what it means for you
Strategies for micro-influencers to land brand deals
The role of AI in content creation and maintaining the human touch
Treating your business as a media company
What I learned from my time as a fashion blogger on YouTube

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Fab Fiesta

To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024.

For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/

About the Guest:

Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more.

She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms.

When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey.

Website: http://creatorize.me/
Instagram: https://www.instagram.com/heygwenlane
Facebook: https://www.facebook.com/heygwenlane
TikTok: https://www.tiktok.com/@heygwenlane

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301

Pro Secrets for Keeping Your Clients Happy with Taylor McMaster

Andréa Jones — Tue, 24 May 2022 07:00:08 GMT

Wanna know the secret of the most successful agencies? They don't chase new clients.

Because they know where the REAL gold mine is: their current clients.

Treat 'em right. Keep 'em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode.

In this episode of the podcast, we talk about:

Taylor's inspiration for pivoting from digital marketing to client management agency
What is a client account manager (& what exactly do they do on a day-to-day basis)?
4 signs it's time to hire an account manager for your agency
The importance of proactive communication to your client relationships
Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account
Her tips & tricks for showing clients you're in their corner
Everything she teaches in CAM school, from creating SOPs to sending reports
Slice, dice, push — Taylor's social media content repurposing strategy
Which parts of her business she outsources and how
Why she had to remove Facebook & Instagram from her phone (& you might consider it too!)
Where to get your FREE, templated client onboarding checklist

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Sendible Social Media Management Tool

The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible

About the Guest

Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services.

Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter.

Website: https://www.dotandcompany.co/
The Happy Clients Podcast: https://www.dotandcompany.co/podcast
Facebook: https://www.facebook.com/dotandcompany
Instagram: https://www.instagram.com/dot_and_company/
YouTube: https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203

Where to Start with Facebook ads for Small Businesses feat. Meg Brunson

Andréa Jones — Thu, 26 Jul 2018 04:30:00 GMT

Today I'm chatting with Meg all about Facebook ads. You'll want to take notes because every part of this interview is powerful.

Listen in as we talk about how to get started with Facebook ads, when boost a post, the power of video view ads, and so much more.

Quotes

The best way to ensure that you're going to spend more money on the platform is for you to get what you want out of your ads. - Meg

I encourage everybody to take the Facebook blueprint courses… that will give you the basic introduction to what you need to know about Facebook ads. - Meg

If you have a website, get that pixel on your website. If if you're not planning on running ads right now… get the pixel on there now because it retains data for up to 6 months. - Meg

Q4 is going to be the most expensive time to advertise on Facebook. - Meg

Map out your funnel! What's the process that your ideal clients are going to take to get from where they are now to where they are a client. What types of ads are going to support you as they go through the funnel. - Meg

Video view ads currently generate the largest audiences at the lowest cost. You can get a video viewer for 1 - 3 cents per person into that audience. It's a really inexpensive way to build an audience of people who are familiar with you. - Meg

Having the Pixel installed allows you to track the customer journey and you can see where people are falling off. - Meg

[Boosting Posts] is like the candy bar at the checkout aisle at the grocery store. You don't need it… but here it is… 2 for a dollar! - Meg

Boosting posts is great if it's part of your strategy. - Meg

Don't just "boost" a post because Facebook is telling you that post is out performing 80% of the posts on your page. It's not a good reason unless you have a strategy for what you're going to do with that after the fact. - Meg

We really have to approach Facebook marketing and social media marketing the same way we'd approach any type of social interaction… it's about keeping the social aspect in social media. - Meg

Links

Facebook IQ: https://www.facebook.com/iq/

Facebook Newsroom: https://newsroom.fb.com/

Facebook Media: https://www.facebook.com/facebookmedia/

Facebook Blueprint: https://www.facebookblueprint.com/

Connect with Meg

Website: https://www.megbrunson.com/

Business: https://eieiomarketing.com/

Facebook: https://www.facebook.com/TheMegBrunson/

Instagram: https://www.instagram.com/themegbrunson/

LinkedIn: https://www.linkedin.com/in/megbrunson/

Twitter: https://twitter.com/themegbrunson

Connect with Andréa

Free Facebook Group: http://savvysocialcrew.com

Instagram: http://instagram.com/onlinedrea

Twitter: http://twitter.com/onlinedrea

Find more episodes of the Savvy Social Podcast on the website: http://savvysocialpodcast.com

Music by Alexey Anisimov

What It Takes to Become an Agency Owner with Nicole Hamzeloo

Andréa Jones — Tue, 30 Nov 2021 08:00:36 GMT

What do you think it takes to grow from freelancer to agency?

50k?

Megawatt charisma?

Social media subject matter expertise?

None of the above. At least not for Nicole Hamzeloo. Discover the #1 shift she had to make to build her agency (IN THE MIDDLE OF THE PANDEMIC).

In this episode of the podcast, we talk about:

How Nicole started (& grew) a social media agency after being laid off because of COVID.
Why the first step to becoming an agency owner starts with this shift.
Freelancer vs. agency: what's the difference when it comes to performance?
A peek behind the curtain of her full service agency (ALL the services she offers).
The 2 types of social content that are super hot right now.
How to get client buy-in for video content.
Nicole's #1 tip for getting waaay more exposure (without having to pay for it).
3 social media metrics Nicole tracks for her clients to see what's working (& what's not).

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Nicole is the founder and CEO of Thrive Collective Co. Nicole and her team help startups and small businesses to grow and convert customers on social media. She helps people improve their social media strategy, stand out among competitors, market effectively and sell strategically so they can grow and increase profit from social media

Website: thrivecollectiveco.com

Instagram: https://www.instagram.com/thrivecollectiveco/

LinkedIn: https://www.linkedin.com/in/nicolehamzeloo/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/178

Blogging Isn't Dead—Here's How to Make It Work for Your Business with KP & Jessie from Inkpot Creative

Andréa Jones — Tue, 17 Sep 2024 07:00:00 GMT

Is blogging dead? I saw this question floating around Threads recently, and honestly... why are people still asking this? Of course, blogging isn't dead! But if you've been scratching your head wondering if it's still a good way to grow your biz, drive traffic, and snag some new leads, then you're in the right place.

Today, I'm chatting with KP and Jessie from Inkpot Creative. We're diving deep into how blogging has evolved, why it still matters, and how you can make it work for you in 2024 and beyond.

In This Episode, We'll Spill the Tea On:

Why the "blogging is dead" rumor just won't die (and why it's so not true).
How to use blogging to bring in traffic and leads without losing your sanity.
The keyword-first approach—AKA your new BFF for blogging success.
How to write blog content that doesn't just sit there collecting dust but actually converts.
Our fave ways to promote your blog (hint: we're all about that repurposing life).
Why AI isn't coming for your blogging job (if you do it right).
Tips for staying consistent, updating old posts, and not burning out.

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guests:

Inkpot Creative® is a queer-led design studio founded by KP building unconventional, impactful brand and website experiences for photographers who are leading their industry by creating something different.

Website: https://inkpotcreative.com/
Instagram: https://instagram.com/inkpotcreative
TikTok: https://www.tiktok.com/@inkpotcreative

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/323

How to Use Live Video to Create Connection with Rebecca Tracey

Andréa Jones — Thu, 17 Jan 2019 08:00:00 GMT

Even though we live in a digital world, we often forget how to connect with others on an individual level. Creating genuine connections is crucial to having a successful business, so today Rebecca Tracey is here to share how to use live videos to build a stronger connection with your audience.

In this podcast episode, we share:

The value of setting small goals
How Rebecca established her online community using a Facebook Group
The benefits of using live video instead of relying solely on blogs or online content
Suggestions for using Facebook Live for launches
The pros and cons of using video apps
The importance of finding your zone of genius and knowing what works for you
The impact of keeping your business personalized
Rebecca's 3 Month Business Building Checklist

About Rebecca Tracey

Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with coaches, healers, and consultants from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell and helps them learn what it actually takes to get and keep clients online.

Rebecca runs a free online community of over 10,000 solopreneurs. She started her business while living in a van, and loves rock climbing and riding her bike around Toronto, and rappelling off cliffs with her dog Rhubarb on her back.

Connect with Rebecca:

https://theuncagedlife.com

https://www.instagram.com/rebeccatracey/

https://www.facebook.com/TheUncagedLife

Links Mentioned:

www.theuncagedlife.com/checklist

https://www.facebook.com/groups/UncagedLifers/

https://live.fb.com/

https://www.bonjoro.com/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Leadership Marketing with Lacy Boggs

Andréa Jones — Tue, 10 Mar 2020 07:00:00 GMT

You might have tons of great content from social media or blog posts, but do you have a clear strategy that leads your audience to connect that content to what truly drives your business? Lacy Boggs joins me and explains why you don't always have to do what everyone else is doing in marketing, how to create a process for deciding what your own marketing strategy should be, and so much more!

In this podcast episode, we share:

Why content marketing must be aligned with your business goals
How Lacy used weekly Facebook Live videos to increase audience engagement
Why doing your own thing can actually enhance your marketing strategy
What shifts Lacy experienced in her business to become a leader
How Lacy lets clients know CDA is a team effort

Memorable Quotes:

"Content marketing is useless if it isn't tied to your bigger business goals."

"You're a leader in your industry. You wouldn't be a business owner if you weren't."

"You don't have to follow the exact blueprint or formula that everyone else is doing in order to see success."

"There's a huge space for quality and there's a huge space for personalization."

About Lacy:

Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps personality-driven brands create and implement content marketing strategies tailor-made to support their customers and reach their goals.

Connect with Lacy:

https://lacyboggs.com/savvysocial

Links Mentioned:

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Data Behind Social Media Success in 2025

Andréa Jones — Tue, 18 Feb 2025 08:00:00 GMT

What's actually working on social media this year?

I'm breaking down the latest Metricool study (analyzing 21 million posts!) to see what platforms are growing, which ones are struggling, and what all this means for your marketing strategy.

If you're tired of guessing what works and want to know exactly where to focus your marketing in 2025, this episode breaks it all down.

In this episode of the podcast, I talk about:

The fastest-growing platforms right now (one of them may surprise you!)
Why Reels reach is dropping but Instagram posts are up
How LinkedIn engagement skyrocketed by 99%
The platforms small accounts should focus on for faster growth

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/345

Is LinkedIn a Good Platform for Your Business?

Andréa Jones — Sat, 12 Jan 2019 00:30:10 GMT

Are you struggling to be seen on Facebook? Do you get frustrated that no one is clicking the link in your Instagram bio? Are you having a hard time connecting with your ideal client or customer on Twitter? You may want to consider LinkedIn!

In this podcast episode, I talk about:

Why you should consider using LinkedIn in 2019
Whether you should use the platform if you are B2C
How to use LinkedIn to share your company culture
The power of relationship marketing
The key to connecting with the right people

Click here to the LinkedIn Jumpstart challenge.

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Combat Overwhelm and Negativity on Social Media

Andréa Jones — Thu, 20 Dec 2018 08:00:00 GMT

Although many people view social media as a way to build community and connection, a lot of stress and overwhelm is related to social media, as well. Social media is surrounded by a constant barrage of conflicting opinions and fake people. Negativity is a perfectly normal, perfectly valid reaction to have with to social media.

So how do we combat negative feelings and still use social media as a tool to help our business thrive? Today, we dig deep and think about how to navigate through the negative feelings of social media and still be successful.

In this podcast episode, I share:

The impact of connecting with the right people
Why you should take a break from social media
The benefit of turning off your notifications
How to be intentional with your time on social media
The positives of blocking, unfollowing, and deleting negative content

Things Mentioned In This Episode:

Savvy Social Instagram

Links to resources:

Savvy Social Framework (free course)

https://www.instagram.com/jodibrandoneditorial/

This episode is brought to you by the Savvy Social School.

Why You Should Invest in Social Media

Andréa Jones — Thu, 01 Nov 2018 20:37:00 GMT

Six years ago, I got side-eyed when I told my corporate leadership class that I wanted to work in social media as a career. That was just six years ago! Today, in 2018, there still are some lingering questions to the value that participating on social media can bring to your business.

That's why today, I'm talking all about why social media is important for your business. In this podcast episode, I share:

The importance of having authority online
How social media contributes to the buying process
The value of communicating with you customer or client

… and more!

This episode is brought to you by the Savvy Social School.

Marketing Through a Pivot

Andréa Jones — Tue, 03 Sep 2024 07:00:00 GMT

I RETIRED MY SERVICES.

Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way.

Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot.

This Episode Was Made Possible By:

Sked Social

A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, you're equipped to scale your brand or agency, no matter how the market shifts.

Sked's social media management platform provides advanced scheduling, streamlined collaboration, frictionless approvals, in-depth analytics and multi-account oversight—all from a single, powerful dashboard. Plus, Sked knows pivoting platforms can be a headache, so they're making it simple and affordable.

Join Sked today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=marketing_pivot_episode

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321

Social Media Strategies for Building Your Community

Andréa Jones — Tue, 31 May 2022 07:00:36 GMT

Remember marketing your business with snail mail? Social media has been such a game changer since then.

Take my husband for example. He's a local realtor, and he never knows how the people who receive his mailers react — except for the one time someone called the house asking him not to send them anymore. But with social media, your community will like, comment, or share right away, enabling you to gauge the effectiveness of your marketing.

That's why community is essential to your social media strategy. In this episode, you'll hear how to build yours. So listen up now.

In this episode of the podcast, I talk about:

#1 mistake business owners make with social media
My insider tips for engaging your community in a way that positively impacts your business
Industries in which your follower count truly matters
How my client is leveraging LinkedIn Polls to better serve the specific needs of her audience
The power of knowledge sharing for building trust
Why you won't find success on social media showing up only when & where YOU want
What will REALLY future-proof your social media strategy

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/204

My Big 5 Social Media Predictions for 2023

Andréa Jones — Tue, 15 Nov 2022 08:00:00 GMT

It's that time of year when I come to you in full That's So Raven Mode and share my bold but fully informed 2023 predictions for social media!

These prediction episodes are fun and necessary because as you make your business goals for 2023, you need a strategy to reach their goals. As the importance of social media continues to grow in the online marketing space, getting ahead of the curve is what can help you use social media as a real tool to grow your business.

So listen to today's episode as I reflect on the past year's trends and share my top five predictions for the world of social media marketing.

In this episode of the podcast, I talk about:

Why it might be time to hop on the trend train
Strategies & Tactics 101
The 2023 Social Slowdown
The influence of TikTok
My (almost) failed predictions over the last three years
My on-the-nose predictions over the last three years
How Gen Z is using social media
My Big 5 Predictions For 2023
My word for 2023

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/227

You Don't Have To Post 10 Times A Day

Andréa Jones — Tue, 31 Oct 2023 07:00:00 GMT

Let's talk about a myth that's been disguising itself as social media advice: The more you post, the faster you'll grow on social media.

I'm here to tell you it's not true. The numbers don't support posting 10 times a day as a fast track to social media success.

Can you imagine if that was true? Just think how much content overload we would be in if that were true. Thankfully, after working in social media for decades now, I can confirm that there is a simpler, less time-intensive way to grow on social.

Let's talk about the three main ways I use to help my clients and my biz grow without falling for the content overload myth.

In this episode of the podcast, I talk about:

Time-focused vs Output-focused content strategy
Creating an experience with your content
The true nature of social media
Favorite Starbucks order type of relationships
Finding non-competitor collaborators
What to do before you start running ads

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/277

Instagram's Link in Bio: End of an Era or Just Evolving?

Andréa Jones — Tue, 27 Aug 2024 07:00:00 GMT

Is saying "link in bio" old news?

Or maybe you've heard the chatter about ManyChat and want to know more?

You're in the right place! In this episode of the Mindful Marketing Podcast, I'm talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I'll also spill the tea on what's actually working for conversions right now.

Tune in to stay ahead of the game and learn how to roll with these changes without the stress.

This Episode Was Made Possible By:

Sked Social

In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.

Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid.

Plus, Sked offers fair, predictable pricing, and because they know switching platforms can be a hassle, they're making it easy: join Sked Social today and pay nothing until your current contract ends. Terms and conditions apply: https://skedsocial.com/switch-without-a-hitch/switch-to-sked-social-for-free?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=link_in_bio_episode

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320

Launching a Book on Social Media with Jodi Brandon

Andréa Jones — Thu, 29 Aug 2019 07:00:00 GMT

Writing a book is one thing; marketing a book is a whole different ball game. Whether you're ready to launch a finished book or looking for inspiration to finally put pen to paper, Jodi Brandon joins me to share valuable insight on how to reach your target market and increase your connections!

In this podcast episode, we share:

How Jodi got started with book marketing
Advice for those thinking about writing a book
Suggestions for using social media to get feedback for your book
The difference between a low-cost launch vs. high-cost launch
Elements of a good book trailer
How a book can help grow your business
Different marketing strategies to share your book

Memorable Quotes:

If you want your book to standout you've got to be able to market it well.
Social media is becoming less about content and more about connection.
Writing a book is a way to build credibility and gain visibility.
Don't take yourself out of potential sales or audience members because of the format of your product.

Meet Jodi Brandon

Jodi Brandon has more than 20 years' experience in book publishing. After many years working in traditional publishing, Jodi's passion these days is working as a book writing/publishing coach and editor for creatives, online entrepreneurs, and small business owners who want to market their business with a book.

Connect with Jodie:

https://www.facebook.com/jodibrandoneditorial/

https://twitter.com/JodiBrandon

https://www.linkedin.com/in/jodibrandoneditorial/

https://www.pinterest.com/jodibrandonedit/

http://bit.ly/JodiYouTube

Links Mentioned:

Schedule a Half Day Intensive with Jodi

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Know When to Invest on Social Media with Nechelle Bartley

Andréa Jones — Thu, 20 Jun 2019 19:10:13 GMT

Should you even spend money on social media? How do you know when you need to outsource social media tasks? And how much of your budget should go into marketing overall? In this week's podcast, I sat down with Nechelle Bartley to answer some of these questions!

We talked about:

How to create a business plan
The importance of knowing when to invest in marketing
What your first business investment should be
When NOT to invest in ads

I also invite you to join me for my upcoming webinar: Why Your Social Media Isn't Growing & How to Fix That TODAY. Join me live on June 25th or 27th to learn how to find your ideal customer or client online: https://onlinedrea.com/webinar

Memorable Moments:

"The more that you understand what you want, you are then able to determine the costs and have deeper conversations around how to get there."

"Sometimes you don't necessarily need to go out and find new clients. You need to manage the clients you already have."

About Nechelle Bartley:

As a Financial Strategist, Nechelle Bartley works 1:1 with professionals and entrepreneurs to make their vision boards a financial reality. With over 19+ years experience in finance and project management, she is able to examine her client's mindsets, habits and road blocks, and gets real with their current financial situation, so they can review ALL of their options to develop an inside out financial strategy centered on maximizing their cash flow and becoming true CEO's of their money.

Connect with Nechelle:

Instagram: https://www.instagram.com/moneybasics/

Website: http://moneybasics.ca/

Link to the revenue calculator: bit.ly/mbrevcalc1

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

BS-Free Business Advice with Maggie Patterson

Andréa Jones — Tue, 14 Mar 2023 08:00:00 GMT

There are so many influencers with scammy practices and sneaky offers that see them benefit off the backs of vulnerable people who come to them for help. But those days are coming closer to an end faster than we realize, especially with people like my guest Maggie Patterson taking the lead.

Maggie is committed to BS-Free marketing and messaging, and she is using her platform, The BS-Free Business, to turn the influencer world upside down.

But she can't do it alone. Listen in as Maggie inspires us all to become business owners who operate with integrity, authenticity, and bravery.

In this episode of the podcast, we talk about:

What brought Maggie back to Instagram
Being the sassy big sister to her followers
Maggie's coaching character archetypes
The deinfluencer trend
Trusting the data, but doing what works best for you
Feed posts are not dead
The commitment to accessibility
The fear of being canceled

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Maggie Patterson is the editorial director at Scoop Studios and the creator of BS-Free Business. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for over 15 years. Today, she works with service businesses and agency owners to build bs-free businesses that put trust first in everything they do.

A podcaster and writer, Maggie is a vocal advocate for humane business practices rooted in respect, empathy and trust. She's the host of the BS-Free Service Business podcast and the co-host of Duped: The Dark Side of Online Business.

Website: https://bsfreebusiness.com/
Instagram: https://www.instagram.com/bsfreebusiness/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/244

Encouraging Engagement on Social Media with Courtney Chaal

Andréa Jones — Thu, 21 Mar 2019 07:00:00 GMT

Welcome to another episode of the Savvy Social Podcast! Today I'm talking with special guest Courtney Chaal. I love following Courtney on Instagram because she always shares such valuable and engaging content! Check out our conversation and learn easy, tangible ways you can use social media to start increasing your sales traffic.

In this podcast episode, we discuss:

How Courtney got started in the online business space
Courtney's "Yay for Clients" program and the value of signature services
How Courtney creates content on social media to build her online community
The importance of keeping your content simple, engaging, and entertaining
Why Courtney focuses on questions in her coaching business
Courtney's process for making and using video content on YouTube
The differences and benefits between using Instagram and YouTube
Courtney's social strategy and belief surrounding "playing the game of business"
How Courtney uses social media to drive more traffic to her sales funnels
The value of being you and engaging with others as a real person

About Courtney Chaal:

Courtney Chaal is the founder of The Rule Breaker's Club where she teaches women how to package and sell their brilliance. She's pretty much the only person who can make writing sales pages fun (hint: it involves rainbows and pots of gold).

Her work has been featured on Inc.com, FastCompany.com, CreativeLive, and the Huffington Post. She's from Michigan, started her business in Paris, and currently lives in Vancouver, BC with her new husband, Mohammed.

Connect with Courtney:

www.intstagram.com/courtbourtinc

https://www.facebook.com/rulebreakersclub/

www.twitter.com/courtbourtinc

http://www.rulebreakersclub.com/attract-clients/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Shift from Tactical to Mindful Marketing With Maggie Patterson [Staying Solo Podcast]

Andréa Jones — Tue, 17 Dec 2024 08:00:00 GMT

I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.

I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully.

We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency.

If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.

In this episode of the podcast, we talk about:

The preference for meaningful interactions over short, surface-level content
Showing up authentically online without feeling performative
The importance of tailoring marketing strategies to strengths and capacities
Balancing transparency with maintaining privacy boundaries
Normalizing the slow, uncomfortable process of business evolution

…And More!

Special thanks to:

Maggie Patterson, host of Staying Solo Podcast

Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/

Website: http://www.bsfreebusiness.com/

Connect with Maggie on social media:
Instagram: https://www.instagram.com/bsfreebusiness/
Threads: https://www.threads.net/@bsfreebusiness
TikTok: https://www.tiktok.com/@bsfreebusiness

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336

The Power of Rest as a Marketing Strategy

Andréa Jones — Tue, 03 Dec 2024 08:00:00 GMT

Ever feel like you're burning the candle at both ends just to keep up with your marketing? Or maybe you're questioning if all that hustle is really necessary?

Well, trust me, you're not alone. In this episode, I dig into the concept of intentional rest as a vital marketing tool. We'll explore how different seasons in gardening can mirror your marketing strategy—yep, we're talking planting, pruning, and harvesting.

So grab your favorite bevvie and let's dive into how you can strategically use rest to optimize your marketing and avoid burnout.

In this episode of the podcast, I talk about:

Using intentional rest as a strategic part of your marketing plan
Understanding the seasons of marketing through the lens of planting, cultivating, harvesting, and resting
Aligning your marketing efforts with your energy and capacity for sustainable growth
Reflecting on what's working and what's not to refine your strategy during quieter periods
Avoiding burnout by scheduling breaks and creating manageable routines for long-term success

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/334

Understanding Your Social Media Buyer's Journey

Andréa Jones — Tue, 22 Jun 2021 07:00:00 GMT

Today we have an exclusive sneak peek into a lesson from inside the Savvy Social School all about the importance of understanding the buyer's journey when creating social media content for your launch.

In order to have a successful launch, you have to understand where your audience is in the buyer's journey and how to communicate to them effectively at that stage. Much like dating, the way you approach them will depend on how comfortable they are with you and your offer.

In this episode of the podcast, I talk about:

The 3 different stages of the buyer's journey
What type of content resonates with the buyers in these different phases
The stage of a buyer's journey you want to leverage to grow your audience organically
The different stages of a launch and how they correlate with your buyers journey

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/155

Why Being Visible Isn't Enough

Andréa Jones — Tue, 24 Feb 2026 08:00:00 GMT

Hot take: you don't actually want to be visible. You want to be discoverable.

In this episode, I break down the difference between visibility and discoverability and why this shift completely changes how you approach your marketing. Visibility is about constant output. Discoverability is about building assets that help people find you when they're ready.

We're talking AI search, repeatable frameworks, boring clarity over clever branding, and how to stop performing online and start building pathways back to your offers.

In this episode of the podcast, I talk about:

The real difference between visibility and discoverability
Why volume isn't the same as strategy
How AI search changes marketing in 2026
Why being "boring" actually builds trust
How to turn repeatable ideas into discoverable assets
The next step strategy that connects content to offers

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/397

Personal Brand vs Company Brand: Which One Are You Really Building?

Andréa Jones — Tue, 10 Mar 2026 07:00:00 GMT

Should you build your business under your personal brand or your company brand?

In this episode, I'm unpacking a question that came up live on a panel recently, and I knew immediately it needed to become a podcast episode. Because this question is rarely just about branding. It's usually about money, capacity, visibility, growth, and what kind of business you actually want to build.

I break down the pros and cons of personal brands, company brands, and hybrid approaches, plus how to think about this decision through the lens of simplicity, sustainability, and what will actually work for your business.

In this episode of the podcast, I talk about:

the real question behind personal brand vs company brand
when a personal brand makes the most sense
when a company brand creates more room to grow
why a hybrid approach might be the sweet spot
how to think about this as a business model decision, not just a branding one
why complexity is expensive

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/399

Want to be in episode 400 of the podcast? We're celebrating 400 episodes of the Mindful Marketing podcast and I'm recording a special AMA episode. Want in? Send me your biggest marketing question as a quick voice message and you could be featured on the show. Submit your question here: https://www.speakpipe.com/MindfulMarketingPodcast

How Do Social Media Managers Find Clients?

Andréa Jones — Tue, 19 Apr 2022 07:00:10 GMT

Most new social media managers find clients on job marketplaces. But if you don't have hours to burn competing for contracts…

…try a paid course. That's where I've found some of my best clients — clients who can afford my services. My secret to standing out? You're gonna laugh! My husband loves to tease me about this: I'm the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my business!).

Try it! And listen to this week's episode for the 4 other places to find your perfect-fit clients.

In this episode of the podcast, I talk about:

Where your DREAM clients are hiding
Tips for whatever stage of your growth journey you're in right now: newbie, mid-size freelancer, or veteran entrepreneur
The 411 on Fiverr and Upwork for finding new clients
What to do if you're struggling competing in a saturated market (with many lower-priced competitors)
How you can hone your other skillset: managing clients
Referral partners: Who are they? And why do you NEED them?
Why you don't need tons of clients, just a solid group of GOOD clients
Should you use social media marketing to get clients?
How you could have me sending you leads as early as NEXT fall

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/198

Grow Your Email List with Free and Paid Bundles with Kate Doster

Andréa Jones — Tue, 29 Oct 2024 07:00:00 GMT

Ever thought about creating a bundle but felt overwhelmed by all the moving parts? Or maybe you're just wondering if it's even worth the effort?

You're definitely not alone. In this episode, I sit down with the ever-fabulous Kate Doster, who's practically a bundle guru. We spill the beans on why having a dedicated domain can give your bundle that extra "wow" factor and how kicking it off with a free bundle can supercharge your email list.

Kate and I dive into the nitty-gritty of using bundles as a strategic tool—how to pick the right contributors, the perfect timing, and even some laugh-out-loud moments about marketing myths and hustle culture. Because who needs to be grinding 24/7? (Hint: not us.)

So, if you're ready to dive into bundle magic without losing your cool, this episode is your jam. Trust me, it's got all the practical tips and a sprinkle of fun. Let's make those bundle dreams happen together!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Kate Doster is a 7 figure course creator & the host of the Do The Brave Thing Online Business podcast. It's her sole & soul's mission to prove nice people don't have to finish last in business. Thanks for her spammer-face free sales techniques & bundle hosting ramp up system.

Website: www.katedoster.com
Instagram: www.katedoster.com/instagram
Facebook: www.katedoster.com/facebook

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329

Instagram Broadcast Channels: Worth It For Your Business?

Andréa Jones — Tue, 18 Apr 2023 07:00:00 GMT

I tried out Instagram broadcast channels, so you don't have to, and here's what you need to know.

Broadcast channels are just one of the unexpected and unrequested recent features presented by Instagram, the platform that's constantly evolving–for better or worse.

Its latest dive into the group chat-like Broadcast Channels is another attempt to create more engagement from creators using in-app features. But is it worth it for business owners?

Find out as I detail my experience using IG Broadcasts over the last couple of months, including the good, the bad, the unnecessary, and the confusing. Whether Broadcast Channels are here to stay or not, after listening in, you can decide for yourself if it's a social media feature worth adding to your task list.

In this episode of the podcast, I talk about:

Instagram's Midlife Crisis
When NOT to try new features
The broadcast group chat vibe
The pros and cons of broadcast channels
Notification overload
Four IG broadcast strategies for businesses

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/249

3 Reasons to Create Less Content in 2022

Andréa Jones — Tue, 25 Jan 2022 08:00:46 GMT

Spending hours creating fresh content for social media? Stop. Because that's not how to grow your audience anymore.

Discover how to get better results with less content using the "Digital Brain" social media strategy in this week's episode.

In this episode of the podcast, I talk about:

The algorithmic shift that's making social media easier for business owners in 2022
How long your Facebook lives should be to attract views and engagement (hint: not what you'd think!)
The surprising (& shocking) 7-hour Instagram Live that went viral
Why you don't need as much content to please the algorithms and people on social media this year
What sets TikTok apart from the rest of the social platforms (including YouTube)
The algorithmic shift that's making social media easier for business owners in 2022
The "Digital Brain" social media strategy: what is it? And how can you leverage it to STOP creating new content?

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/186

TikTok Ban Drama and Social Media Updates to Watch Right Now

Andréa Jones — Tue, 28 Jan 2025 08:00:00 GMT

Overwhelmed by all the social media updates? Don't worry—I've got you covered! In this episode, I'm breaking down the latest social media news and what it means for your business.

From the TikTok ban (yes, it may still happen!) to YouTube stepping up its game with longer Shorts, and Instagram making some big changes to Reels and profiles, there's a lot to unpack. I'm sharing my take on these updates, why they matter, and how you can stay ahead without feeling overwhelmed.

If you're wondering where to focus your efforts or whether it's time to jump onto a new platform, this episode has the answers you need.

In this episode of the podcast, I talk about:

The TikTok ban
Meta's algorithm changes and updates
Meta's automated fact checks removal
Instagram's new features, grid layout change and editing app
Exploring alternatives to TikTok

..and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/342

Is The Social Media Algorithm Friend or Foe?

Andréa Jones — Tue, 06 Jun 2023 07:00:00 GMT

Mr. Al, the Social Media Algorithm is everything and a mystery all at the same time.

And that can be super confusing for founders who need to get in Mr. Al's good graces in order to grow on social media. Some days Mr. Al will be your best friend, driving traffic to your feed and seeing increased engagement. On other days he seems like an overzealous bouncer blocking anyone and everyone from seeing the content you work so hard on.

So what can you do as a business owner?

Listen in to today's episode, and let's talk about the struggles of founders and social media strategists in navigating Mr. Al, The Algorithm's identity crisis so you can know what you're up against as you continue to grow your biz in the finicky world of social media marketing.

In this episode of the podcast, I talk about:

The hero/villain algorithm dynamic
A time before social media algorithms
The many jobs of Mr. Al, the Algorithm
The toxic friend side of Mr. Al
Mr. Al's role in your organic growth
The platform where Mr. Al really shines for your business
The areas where Mr. Al thrives as a villain
The lack of transparency on what makes Mr. Al work

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/256

Own Your KPIs Like A RuPaul Drag Race All Star

Andréa Jones — Tue, 09 May 2023 07:00:00 GMT

If reviewing your social media metrics feels like getting on a scale for a weekly weigh-in, there's no need to be nervous or put it off until next week anymore.

Yes, your social media analytics can be boring, overwhelming, and even confusing, but if the queens of RuPaul's drag race have taught me anything, honey, those uncomfortable feelings don't have to be your reality, especially if you know what you are looking for–and add a little fun to the equation.

When you combine a social media strategy that aligns with your goals with an understanding of how to measure the five most important KPIs, you'll stop being scared of your weekly weigh-in and give yourself more credit for the hard work you put into growing your business on social media.

In this episode of the podcast, I talk about:

My passion for RuPaul's Drag Race
Why checking your data feels like standing on a scale
The boring side of social media
Choosing storytelling over selling
Aligning with your goals, not your competition
Using social media as a portfolio
The five KPIs you need to track

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/252

3 Biggest Mistakes Business Owners Make on LinkedIn

Andréa Jones — Tue, 19 Jan 2021 08:00:00 GMT

While LinkedIn used to be perceived as a resumé, in 2021, many business owners are using this social platform as a tool to grow their business.

This week, we're sharing a recording of a live stream talking about some of the biggest mistakes businesses make on LinkedIn.

Tune in to learn:

Why you shouldn't focus on your job title and what to focus on instead
Why leaning on your past job history isn't the best strategy
How to think about making new connections
A huge perk to joining the LinkedIn Challenge

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

LinkedIn Challenge

It's time to transform your LinkedIn into a lead-generating tool for your business.

Join the Savvy Social School community on January 25 for this 5-day challenge where you'll get:

✨ 5 Actionable Video Trainings

✨ The LinkedIn Challenge Video

✨ The LinkedIn Challenge Score Card

✨ A Live Q&A Session

... and more!

PLUS there will be prizes, bonuses, and opportunities to get feedback along the way.

Join here: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/133

The Marketing Fix You're Overlooking

Andréa Jones — Tue, 11 Mar 2025 08:00:00 GMT

If your marketing to-do list feels overwhelming, you're not alone. But what if you didn't need more marketing, just better marketing?

In this episode, I'm sharing a smarter approach to marketing—one that helps you maximize your time, focus on high-impact activities, and get better results without burning out.

Whether you have two hours a week or twenty, these strategies will help you make every minute count.

In this episode of the podcast, I talk about:

Why marketing to existing clients is your easiest win
How to stop leaving money on the table with warm leads
The one tracking tweak that instantly improves your strategy
Why website traffic means nothing if you're not doing this
The simplest way to grow your email list—no complicated tech required

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/348

Rage-Baiting: The Viral Tactic You Need to Avoid

Andréa Jones — Tue, 10 Sep 2024 07:00:00 GMT

Okay, we've all seen it—those posts that seem designed just to make you angry. Yep, that's rage-baiting, and it's everywhere. In this episode, I'm breaking down what exactly rage-baiting is, why it works (ugh, thanks algorithms), and how it sneaks onto your feed. We'll also chat about how it's related to other viral tactics like clickbait, satire, and our chaotic cousin, shitposting.

As always, I'm keeping it real. I'll dive into why rage-baiting might drive engagement in the short term, but it can seriously hurt your brand in the long run. Plus, I've got some tips on how to steer clear of these tactics while keeping your content positive, authentic, and—most importantly—not rage-inducing. If you're tired of seeing the internet become one big angry mess, this episode's for you!

What You'll Learn:

What rage-baiting actually is (and why it makes you SO mad)
How viral tactics like clickbait, satire, and shitposting are related but not as toxic
Why rage-baiting gets tons of engagement but isn't worth it for your brand
How mindful marketers can avoid the temptation of using these negative tactics
Some tips for keeping your content authentic and positive (no anger required!)

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Savvy Social School Workshop

For those in the Savvy Social School, don't forget our live workshop next week: "Profit from your POV." We're bringing you fresh strategies directly from the Andréa Jones marketing playbook: https://onlinedrea.com/school

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/322

How Leaders Live Out Their Values At Work And On Social Media

Andréa Jones — Tue, 31 Jan 2023 08:00:00 GMT

The best communities are those where people feel safe enough to be themselves.

As leaders in your business, it's your job to create those spaces for your team and yourself.

I know from experience how easy it is to sit quietly and play it safe in the workplace and on social media. But I realized that playing it safe can cause you to lock away your true voice and your values–the things that make you uniquely you.

In this solo episode, I'm an open book! I'm sharing my story of being forced to find my truth in moments of discomfort, so you can evaluate your values in moments of peace and decide if it's time for you to find your voice and live your values out loud in your business.

In this episode of the podcast, I talk about:

Not rocking the boat
Avoiding the hard conversations
Why what you don't say matters
Why your company needs a diversity policy
The social media mirror
Creating safe places at work
Showcasing your belief system online
Baby steps to becoming more accessible
How Brené Brown helped me become a vulnerable leader

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/238

Building a Business Without Burnout

Andréa Jones — Tue, 17 Jun 2025 07:00:00 GMT

We're told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost?

In this episode, I'm sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren't walls, they're invitations.

Whether you've been running your business for years or you're still finding your groove, this episode offers a permission slip to work in a way that supports your actual life.

In this episode of the podcast, I talk about:

The panic attack that changed how I run my business
How parasocial pressure shows up for personal brands
Setting boundaries in your internal and external marketing
Why your preferences are a business strategy
Where values-led marketing fits in

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/362

Why Single-Platform Marketing No Longer Works

Andréa Jones — Tue, 04 Feb 2025 08:00:00 GMT

You're not building a community on just one platform anymore. And if you are? It's time to rethink that strategy.

In this episode, I'm diving into why community marketing has gone omnichannel—and why sticking to one platform could be limiting your business growth. Social media, email, podcasts, private spaces… your audience is everywhere.

But how do you show up in multiple places without feeling stretched too thin?

In this episode of the podcast, I talk about:

How community has evolved beyond Facebook groups & forums
The impact of positive and negative contagion in marketing
Why a single-platform strategy isn't sustainable in 2025
How to layer an omnichannel approach into your business
Tools & strategies to simplify your multi-platform content plan

... and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/343

How I'm Prioritizing Email Marketing With Colie James [Business-First Creatives Podcast]

Andréa Jones — Tue, 09 Dec 2025 10:17:00 GMT

If social media has ever felt like a part-time job you didn't even apply for, you're gonna love this one.

I joined Colie James on her Business-First Creatives Podcast for a real conversation about the shift so many of us are making away from social media burnout and toward marketing that actually feels sustainable.

We got into why email has become my highest-impact channel, how I think about balancing the whole ecosystem, and what it looks like to give yourself permission to stop doing marketing tasks that drain you.

This conversation went deep, and I knew I had to bring it here.

In this episode of the podcast, we talk about:

Why email has become my most powerful, highest-converting marketing channel.
How I think about prioritizing platforms using a "primary, secondary, ensemble cast" approach.
The real reason so many business owners feel exhausted by social media (and why it's not your fault).
How AI fits into my writing process as an assistant instead of a replacement.
Why your marketing works better when it matches your natural tendencies and not someone else's formula.

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Special thanks to:

Colie James, host of Business-First Creatives Podcast

Listen to the original episode here: https://coliejames.com/shifting-the-priority-from-social-media-to-email-marketing-with-andrea-jones/

Website: https://coliejames.com/

Connect with Colie on social media:
Threads: https://www.threads.com/@coliejames
YouTube: https://www.youtube.com/@coliejames

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/387

Instagram Community Building Strategies with Deanna Seymour

Andréa Jones — Tue, 04 Jul 2023 07:00:00 GMT

If you want to have staying power on social media, you have to get social!

Forget followers, likes, and other analytics, building a community on social media is how you stay relevant and create a relationship with social media that you're not embarrassed about and allows you to be unapologetically you.

My guest, host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour, shares her story of rediscovering her true self and finding fun on Instagram, which has helped her connect with her people and given her a reason to keep using social media as a tool to grow her business.

In this episode of the podcast, we talk about:

Showing up like expected vs. showing up like you
Letting your freak flag fly
Deanna's 12-Grid Instagram
Human-to-human interaction in stories
Strategies for finding collaboration partners
The trap of being too strategic

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About The Guest:

As a Graphic Designer and Content Marketing Strategist and host of the podcast, Eff That: Breaking the Rules of Online Business, Deanna Seymour knows the power of creativity, fun, and lettin' your freak flag fly when it comes to growing your business.

Whether she's hosting an online coworking sesh or helping a client get over their fear of being on camera, Deanna uses humor and empathy to build a community that helps people feel seen, heard, and ultimately more comfortable in their own skin so they can have more fun getting in front of their perfect-fit clients.

When she's not working with clients, she's probably callin' out sleazy marketing tactics, hangin' with her fam, or sneaking in some crappy reality tv!

Website: https://deannaseymour.com/
Instagram: https://www.instagram.com/thedeannaseymour/
LinkedIn: https://www.linkedin.com/in/thedeannaseymour/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/260

Going Viral: The Good, The Bad, and The Ugly with Abbie Jean & Nate

Andréa Jones — Tue, 16 Aug 2022 07:00:35 GMT

Have you ever wondered what it's like to go viral on social media?

From the viral TikTok Curling Iron Incident to their love/hate relationship with comment sections, I invited a team of viral collaborators to spill the goods on the true life of an influencer.

Abbie Jean and Nate, hosts of The Influence: A Social Media Podcast, are usually the ones interviewing viral personalities, but in this episode, they are the ones giving an inside look at their thoughts and experiences with blowing up on social media.

In this episode of the podcast, we talk about:

The ONE THING viral creators have in common
How an unplugged curling iron led to a Viral TikTok moment (4 Million+ Views!!!)
The Funny & Cute Side vs. The Weird Side of Social Media
Positives vs. Negatives of Going Viral
What breaks Abbie Jean's Heart
My worst YouTube Comment
How Abbie Jean and Nate promote their podcast on social
Nate's unspoken "rule" for all podcast guests

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

Have you ever wondered what your favorite social media personalities think about going viral, their followers, or being considered an "influencer"? Wonder no more! Abbie Jean and Nate welcome popular influencers to chat about all things social media, what real life is like, and more! Let's take a peek behind the upload!

Website: https://linktr.ee/Socialinfluencepod
Instagram: https://www.instagram.com/socialinfluencepod/
TikTok: @socialinfluencepod
Facebook: The Influence: A Social Media Podcast

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/215

My Posts Aren't Getting Engagement. Help!

Andréa Jones — Tue, 12 Aug 2025 07:00:00 GMT

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/370

7 LinkedIn Trends to Watch in 2022

Andréa Jones — Tue, 04 Jan 2022 08:00:34 GMT

Attention passion-led, online business owners: If you're looking for…

…personal & professional growth…

…BUSINESS GROWTH…

…& to make a difference in professional lives in 2022…

…then LinkedIn is the platform for YOU. With nearly 800 million members, opportunities abound. Leverage them with these 7 trends.

In this episode of the podcast, I talk about:

How LinkedIn is differentiating itself from Facebook (hint: data...)
LinkedIn's AI-driven tactic for squashing cold DMs and spam bots on the platform
The latest LinkedIn trend for fostering engagement
Which LinkedIn features to leverage for your business in 2022
What you need to know about LinkedIn's creator mode (& how to get featured on it)
Your ticket to posting on the once-exclusive LinkedIn Live
LinkedIn's NEWEST feature & the best way to get your big ideas in front of an audience

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/183

Outsourcing Your Social Media: How to Find Your Perfect Hire

Andréa Jones — Tue, 25 Oct 2022 07:00:00 GMT

Whether it's an agency, in-house hire, or a freelancer, there is a Right Way and a No-Way to go about adding to your social media team.

In episode two of my three-part series on Outsourcing Your Social Media, I am unloading the goods on how to find the perfect hire.

Last episode you prepared your business to bring in someone new, now it's time to listen in as I give you the exact steps my agency takes in seeking and finding hidden talent so you can create a social media dream team of your own.

In this episode of the podcast, I talk about:

The vulnerable nature of handing over your social media accounts
In-house vs. Outsourced support
Why VAs are the Jack and Jill of all trades
Doers vs. Strategists and how to choose who's right for you
Hiring Agency Dream Teams
Knowing what you can't afford
Budgeting your money and time
Asking all the right questions in the interview
Why I rely on job posts and not Facebook Groups for new talent
Company Values as a magnet and repellent

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/224

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Cultivating a Curated Online Culture with Jeremy Enns

Andréa Jones — Thu, 07 Feb 2019 08:00:00 GMT

For today's episode, I'm talking with Jeremy Enns about what it's like to create and cultivate an online community. It's important to have the right people making the right connections, so we're sharing tricks on how to use your content and online space to curate a culture you believe in.

In this podcast episode, we share:

Jeremy's career path to podcasting
The role of social media in Jeremy's business
How Jeremy established a unique online culture
The benefits of a curated Facebook group
Why Jeremy remains an admin but uses group moderators
The importance of allowing connections to happen organically
The power of clarifying the values you want for your online community

About Jeremy Enns:

Jeremy Enns is the Storyteller In Chief of Counterweight Creative, a podcast agency helping share the stories of everyone from billion dollar companies you've definitely heard of, to creative solopreneurs you probably never will (but who are absolutely crushing it!). He is the co-creator of the world's first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements.

Connect with Jeremy:

@podpowerpack for both Facebook and Twitter

Take Action:

Podcast Power Pack Freebies: https://podcastpowerpack.com/onlinedrea

Join the Cut The Bullshit Podcasting: https://facebook.com/groups/cutthebullshitpodcasting/

Links Mentioned:

https://marieforleobschool.com/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Art of Intentional Email with Noah Vertefeuille

Andréa Jones — Tue, 14 Oct 2025 07:00:00 GMT

You don't need to be loud to be effective. In this episode, I sit down with Noah Vertefeuille, founder of Timber Marketing, to talk about email as a quiet but powerful tool for building trust.

We dig into how to make email feel personal, what to send when you've gone silent for a while, and why segmentation doesn't have to be complicated. Noah also shares his approach to weaving in stories so your emails feel more like conversations, and less like sales pitches.

This is your reminder: trust builds best when it feels human.

In this episode of the podcast, we talk about:

Why email marketing works best as a conversation
How to re-engage your list after silence
Where to start with segmentation (without overwhelm)
Story-driven emails that feel more human
Why email is the core of your marketing strategy

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Noah Vertefeuille is the founder of Timberbrook Marketing, a boutique agency helping small businesses grow through strategic, no-fluff marketing. Based in rural North Carolina with his wife and growing family, Noah blends entrepreneurial grit with a heart for service. His work is rooted in faith, family, and a deep belief that marketing done right should feel honest, human, and helpful. When he's not working with clients, you'll find him on his homestead, raising animals, chasing kids, and building a life that matters.

Website: https://timberbrookmarketing.com/
LinkedIn: https://www.linkedin.com/company/timberbrook-marketing/
YouTube: https://www.youtube.com/channel/UCre4ZTDOWQXw9zKNATdzRrA
LinkedIn: https://www.linkedin.com/in/nvertefeuille/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/379

3 Strategic Ways to Repurpose Your Content

Andréa Jones — Tue, 12 Oct 2021 07:00:30 GMT

Exhausted from trying to create original content for EVERY. Single. Platform?

Well, stop now.

Because you're about to discover a simpler, easier way: content repurposing. Tony Robbins does it. Starbucks does it. And you'll do it too (the smart way) after listening to this week's episode.

In this episode of the podcast, I talk about:

Your #1 consideration before creating content, so you get the most bang for your buck.
3 strategic ways to slice, dice, and reuse your content. Over. And Over. Again!
What evergreen content is and is not (plus, why you should never do this with it).
My account managers' secret to not only producing more content with less work but also owning the voice of our clients.
The Dos and Don'ts of reusing content.
4 tactics for refreshing content before reusing it on Twitter, so it doesn't get flagged.

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/171

Creating Meaningful Connections on Social Media With Diann Wingert [ADHD-ish Podcast]

Andréa Jones — Tue, 10 Dec 2024 08:00:00 GMT

If you ever feel like social media engagement feels a bit... empty, or maybe you're wondering if there's a better way to make meaningful connections online, you're not alone.

I'm thrilled to share an episode from the ADHD-ish Podcast, hosted by Diann Wingert. I joined Diann to discuss one of my favorite topics, rethinking the way we use social media.

In this episode, we dive into why chasing audience growth might be missing the point and how focusing on meaningful connections can completely transform your social media strategy and keep your sanity all while doing it.

In this episode of the podcast, we talk about:

Genuine interaction vs. broadcasting on social media
Cultural conditioning towards instant gratification
Why it's OK to leave platforms that no longer serve you
Making social media work for you and on your terms
The importance of community and personal interactions
The shift from structured content creation methods

…And More!

Special thanks to:

Diann Wingert, host of ADHD-ish Podcast

Listen to the original episode here: https://player.captivate.fm/episode/cd5fe98c-ba2d-4388-b909-e51444350365

Website: http://www.diannwingertcoaching.com/

Grab your Free Mastering Your Entrepreneurial ADHD Guide: https://bit.ly/myea-guide

Subscribe to Diann's LinkedIn newsletters: https://bit.ly/TDWE-Newsletter

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/335

Heartfelt Stories with Heather Crabtree

Andréa Jones — Thu, 28 Feb 2019 08:00:00 GMT

In this episode, Andrea chats with Heather Crabtee, a Business Strategist and a Community Builder. She teaches women how to run a Savvy business + live a fulfilling life. She is also the founder of The Savvy Community, a membership experience for female entrepreneurs + the Savvy Business Circle, a 6-month mastermind + group program. With a law degree in hand, she started her first post-law firm business hours at age 24, gained a business partner at 28, and sold the business 6 years later to start her current business. Now she mentors and speaks to lady entrepreneurs around the globe each year, encouraging and teaching women how to run a Savvy business +live a fulfilling life. Heather is also a Mama to two beautiful two littles, Wifey to her hunky hubby, lover of people, encourager + optimist and an advocate for pediatric cancer. She loves to share business tips, real life mamahood, leadership advice and bring awareness to pediatric cancer. How she puts her family first while still managing her business in a way that fulfills her life.

Links:

The #soulbodiment challenge - March 4-8, 2019

Sign up to receive 5 days of meditations and deep journaling prompts to get your Soul in the front seat of your business ✨

Connect with Heather

Heather Crabtree Instagram

Your Savvy Business + Life Facebook Group

The Savvy Community

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Create a Social Media Posting Plan in 2022

Andréa Jones — Tue, 21 Jun 2022 07:00:43 GMT

Do y'all remember back in the day (I'm talking 2015-ish), you could just take the same exact post with a link to your website and just… push it out through your scheduling tool?!?!?! Those were definitely simpler times!

Now, we have so many different placements, even within the same app. Instagram alone has like zillion different places you can share content: the Feed, Stories, Reels, Guides, Video, etc, etc. And it's a lot, y'all. And I know that, and I hear that. And so I wanna take time in this episode to talk about how to create a plan for all of this now, in the year 2022.

In this episode of the podcast, I talk about:

How much time to spend on social media (and how to balance it all for those uninspired seasons)
How to hone in on your marketing messages so that the posts you create actually make a difference
The reason why social media "feels hard" and why that's actually a very good thing
The two main goals your content should have
How to know if it's all working (and when to try something new)

… and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/207

5 Reasons You're Not Seeing Growth on Social Media

Andréa Jones — Tue, 15 Feb 2022 08:00:02 GMT

You don't have as many followers as your competitors. Your content should be getting more likes and shares. And to top it off — you're burned out after spending 6+ hours on just one post.

Is social media the problem? Or are you making one of the top five mistakes that stall business growth on social platforms?

In this episode of the podcast, I talk about:

5 lessons you need to know as you're growing your biz on social media, so you can set yourself up for success
Why likes and comments aren't the right metrics for some industries
The REAL reason I narrowed my focus to coaches, thought leaders, and online educators
The one shift I made to increase the success of my social media marketing
The hard truth behind your sluggish growth on social media
How being an overachiever is great for running a business but can hold you back from success on social media
The HUGE difference on your results between 0% and 1% effort
Top 2 reasons business owners are inconsistent with social media
Want to confuse your audience? Do this…
How my agency hit over $800,000 in revenue with just 7,000 Instagram followers last year
…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/189

Which Social Media Platform Is Right For Your Business?

Andréa Jones — Tue, 15 Aug 2023 07:00:00 GMT

No founder wants to fall into the trap of spending more time being a pseudo-social media manager than actually running their business.

But this is a trap too many biz owners, especially newbies, fall for when trying to decide how to best use social media to grow their business.

They can't decide which platform to start with, so they decide to try it all!

Instead of going down a path that ends in burnout and a special kind of hate for social media, let's talk about how to find the perfect platform for you and your business.

When you learn what each platform specializes in, the kind of content you love to create, and how much time you (realistically) have to spend on social media, that's when you'll know what platform is best for you.

Find the answers to all of these questions in this episode and start using the awesome power of social media on the one social platform perfect for you.

In this episode of the podcast, I talk about:

The challenge of repurposing content
My 90-day platform rule
My social media content starting point
Trusting your instincts on social
The platform I recommend business owners start with
My highest-converting platforms
The instability of Threads and X

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/266

Why Hustle Culture Doesn't Work Anymore

Andréa Jones — Tue, 23 Sep 2025 07:00:00 GMT

Burnout is not a badge of honor.

In this episode, I share why I'm pushing back on hustle culture, what we can actually learn from creators like Gary Vee and Alex Hormozi, and why doing less often leads to better marketing. Instead of chasing every trend or posting six TikToks a day, I'll walk you through the framework I use to conserve energy, stay consistent, and still grow my business without sacrificing my sanity.

If you've been craving consistency without burnout, this framework is for you.

In this episode of the podcast, I talk about:

The real cost of nonstop content creation
Lessons from Gary Vee, Alex Hormozi, and creator culture
Why rest cycles are key to creativity
The three pillars of my mindful marketing playground
How to use energy budgeting to prevent burnout

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/376

The Summer Reset Your Content Needs

Andréa Jones — Tue, 08 Jul 2025 07:00:00 GMT

If the summer heat is draining your energy, your content shouldn't be doing the same.

In this episode, I'm breaking down the 3 habits that are quietly sabotaging your marketing—and what to do instead. Because you can stay visible without chasing trends, obsessing over metrics, or posting daily just to keep up.

Whether you're in a summer slump or just tired of the pressure, this episode will help you slow down, recalibrate, and market with more intention.

In this episode of the podcast, I talk about:

Why posting every day is outdated advice
When trends are helpful—and when they're just a distraction
How over-tracking your metrics can stall your momentum
The mindset shift that helps you stay consistent without burnout

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/365

Strategies For Keeping Your Emotions in Check on Social Media

Andréa Jones — Tue, 16 May 2023 07:00:00 GMT

Whatever happened to empathy, compassion, and positivity on social media?

From angry rants, racist comments, and microaggressions to calls for boycotts and canceling each other, negative emotions ride way way way way way too high on social media.

As a business owner who can't avoid social media as a tool to grow your business, how do you show up with authenticity and lend your voice to these conversations without being so overwhelmed by it all that you get burned out and give up on social media altogether?

Let's talk about this in today's episode, so business owners can learn how to set boundaries while navigating all of the negative emotions running wild in today's social media.

In this episode of the podcast, I talk about:

My client's controversial video
Dealing with the emotions of the world
Using social media for the power of good
Protecting your peace with social media boundaries
Why the ALS ice bucket challenge went viral
What we can learn from the Dylan Mulvaney controversy
Recognize burnout and doing something about it

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/253

Authenticity vs. Transparency on Social Media

Andréa Jones — Tue, 23 Aug 2022 07:00:08 GMT

If the thought of sharing your ENTIRE life on social media doesn't make you uncomfortable, then this podcast episode is NOT for you.

But if you struggle with the courage to be authentic and transparent on social media because you are a super private person, not sure how to get started, or (most importantly) don't know where to draw the line, then you are my people!

Listen in as I uncover the truth behind authenticity and transparency, so you can finally decide what showing up on social media looks like for you.

In this episode of the podcast, I talk about:

The Social Media Strategy I learned from Gary Vaynerchuck
What your social media should be a reflection of
Transparency Dissonance
Sharing something better than failures
My lesson learned that took four years to share
Three reasons why I don't share photos of my daughter on social media
Avoiding the Social Media Shame Game
My Healthy Obsession with RuPaul's Drag Race
Posting vacation photos during vs. after the vacation
Why your comfort is all that matters

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/216

Discovery Calls for Social Media Managers

Andréa Jones — Tue, 04 Aug 2020 07:00:00 GMT

Ready for more calls to lead to deals instead of dead-ends? Learn how to approach discovery and sales calls with a boss mindset using my solid 5 Point Sales Call Strategy so you can confidently close the deals you deserve!

In this podcast episode, I share:

How to know if you're making calls with an employee mindset or boss mindset
My 5 Point Sales Call Strategy:
- 1- Guide the Call
- 2- Ask Questions
- 3- Position Yourself as an Expert
- 4- Allow for Follow Up Questions
- 5- Ask for the Sale

Details about my new Mentorship Program and my secret goal for social media managers

Memorable Quotes:

"I want you to show up to these calls with a boss mindset and not an employee mindset."
"You are a boss. You own a business. You are not an employee...when you show up like a boss, you're setting yourself up for success…"
"Make sure you get that answer and that response on the call...that will save you tons of time and also give you the opportunity to speak to their objections…"

Links Mentioned:

Mentorship Program for Social Media Managers

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Let's Create Your Holiday Season Sales Strategy

Andréa Jones — Tue, 19 Sep 2023 07:00:00 GMT

From Halloween to New Year's, the holiday season is the perfect time to give your busy life an infusion of fun and excitement. It's the time when you can reflect on everything you accomplished throughout the year and catch up on missed quality time with friends and family.

But here's the thing. It's not all about the warm fuzzy and much-needed rest the holidays bring.

This final stretch of the year is also the perfect opportunity for businesses like yours to dust off those offers and make plans to reach your year-end revenue goals!

Join me in this episode and learn the holiday sales season strategy that will have your customers running to you for a holiday shopping spree.

With the right mix of connection and promotion (and a head start), you'll be on track to help your biz reap the biggest gifts possible this holiday sales season.

In this episode of the podcast, I talk about:

When the holiday selling season really begins
Adding value all year long (not just the holidays)
Why selling is only the tip of the iceberg
New strategies your holiday offers
Why the holidays are perfect for before and after
Thinking bigger than major holidays
Connecting before selling

…And More!

Grab your free Holiday Social Media Strategy Guide: https://onlinedrea.com/holiday

This Episode Was Made Possible By:

The Savvy Social Retreat

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/271

Tapping Into The Most Powerful Area of Social Media: Community!

Andréa Jones — Tue, 03 Jan 2023 08:00:00 GMT

Forget trends, tactics, & everything in between. Social media success starts and ends with building an engaged community.

Communities are where loyalty, learning, and profits are born, so if you are a business owner looking to use social media as a tool to grow your business, you should seriously consider making building a community your MAIN focus.

Listen in as I dive into why online communities are so valuable and share the four building blocks of developing a community around your expertise.

In this episode of the podcast, I talk about:

Trend Culture
Billboard Megaphone Marketing
My book club besties
The opposite of community
Your hidden limited belief
Connecting with no strings attached
The Savvy Social Retreat
The true end of the sales funnel
My biggest goal for 2023

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

2023 LinkedIn Jumpstart Challenge

The LinkedIn Challenge is back for the fifth year. Join hundreds of passion-led business owners for this 5 Day challenge designed to jumpstart your LinkedIn strategy for 2023.

This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/234

Trend-Centric Marketing: Is It Right for Your Brand Strategy?

Andréa Jones — Tue, 05 Mar 2024 08:00:00 GMT

Are marketing trends a golden ticket to instant visibility or just a temporary wave that can drown out your brand's authentic voice?

Let's unravel the love for jumping on the trend bandwagon, the pros and cons, and how to do it mindfully.

We'll explore everything from the changing landscape of trends in the digital age to practical tips for integrating them into your marketing strategy without losing your brand's essence. Plus, I share insights on how trends can foster community, increase visibility, and offer real-time insights into what resonates with your audience.

Whether you're a trendsetter or a trend skeptic, this episode is packed with valuable insights to help you navigate social media trends in a way that aligns with your brand and business goals.

In this episode of the podcast, I talk about:

The double-edged sword of trendy content
The impact of Reesa Teesa's 50-part TikTok
What to focus on instead of trend-chasing
Using trends for community building
The difference between an audience and a community
Participating in advertisements for fun
Leveraging trends for community research

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Trend Savvy

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/295

Get the Most Out of LinkedIn with Paul Higgins

Andréa Jones — Tue, 05 Jan 2021 08:00:00 GMT

This month, we're talking all about LinkedIn and how we as marketers can leverage this platform in 2021.

In this episode of the podcast, we talk about:

How to get build your profile to attract the RIGHT people
The best way to encourage engagement on LinkedIn
What you should be focused on for LinkedIn Success

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

The LinkedIn Jumpstart Challenge

Memorable Quotes

The best content is from your clients. Whatever your clients' challenges are...write about those.
LinkedIn actually rewards dwell time. The longer someone is on your posts, they believe that the content is better so they will spread it further.
You could have the best content, but if you're not triggering the algorithm, you're not going to get the views.

About the Guest

Paul Higgins is a High Performing Business Mentor, podcaster, and published author who helps 7 Figure Business Owners with Sales & Teams so they can BUILD LIVE & GIVE

Website: https://paulhigginsmentoring.com

7-Figure Business Assessment: https://paulhigginsmentoring.com/assessment

LinkedIn: https://www.linkedin.com/in/paulhigginsmentoring/

Twitter: https://twitter.com/PaulHiggins555

Facebook: https://www.facebook.com/Paulhigginsmentoring/

Instagram: https://www.instagram.com/paulhigginsmentoring/

Go to the show notes for all the resources mentioned in this episode - https://onlinedrea.com/131

Finding Your Voice in Your Marketing

Andréa Jones — Tue, 27 Jan 2026 08:00:00 GMT

If your content feels too polite, too vague, or like it blends in with everything else online, this episode will help you rethink how you're showing up. Sharing your point of view does not mean starting fights, oversharing, or turning your business into a hot take machine.

In this episode, I break down how to develop a strong, memorable POV that builds trust and authority while still feeling aligned with who you are. We talk about why confidence matters more than controversy, how your values and lived experience shape your marketing, and how to attract the right people without trying to please everyone.

This episode is especially for business owners who want to be remembered for what they stand for without feeling like they have to perform online.

In this episode of the podcast, I talk about:

Why being neutral makes your content forgettable
The difference between perspective and controversy
How POV builds trust and authority
Three types of POV you can use in your marketing
Simple guardrails for sharing without oversharing

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/394

How to Get Started on Youtube with Jessica Freeman

Andréa Jones — Fri, 29 Jun 2018 04:03:43 GMT

Welcome to episode #6 of the Savvy Social Podcast! Today's guest is Jessica Freeman of JessCreatives.com

Jessica Freeman is the owner of Jess Creatives, and is an award-winning graphic and web designer. Jess Creatives exists to help service-based business owners save time, stress less and shine online with a professional, consistent visual presence that increases their brand value and streamlines aspects of their business, so they can experience more freedom and fulfillment.

I'm so excited about this episode because we're going to talk all about how to get started on YouTube, what Jess did to get her first client from YouTube, and how you can use YouTube to build the right exposure for your business.

Quotes:

If you're stuck choosing a topic, look back at what has worked before.

The blogs are the "why" and the "what" and the YouTube videos are the "how." - Jess

It's amazing how much a video can help you connect with someone. - Jess

It's amazing how much hearing someone's voice and/or seeing them on camera can build a connection. - Jess

Do not let equipment hold you back! Just start with your iphone or smartphone because being successful on YouTube is a lot more about telling stories and connecting with people than it is high production value. - Jess

It's really about providing value and telling as story that helps people relate to you. - Jess

Sometimes we get caught up in the little details and it stops us before we even start.

They're not going to subscribe unless you give them a reason that pulls them in. - Jess

When you stick to the topics you know, it's super easy to talk about it. - Jess

Just like any other social media platform, consistency is the key to growing on YouTube. - Jess

Show Notes:

Connect With Jess:

Website: http://www.jesscreatives.com

YouTube: http://www.jesscreatives.video/

Instagram: https://www.instagram.com/jesscreatives/

Twitter: https://twitter.com/jesscreatives

Links Mentioned In this Episode:

How To Make A Youtube Subscribe Link: https://www.youtube.com/watch?v=jlAoIAjFGIo

30 YouTube Ideas: https://www.jesscreatives.com/resources/

7 Reasons Why You Should Choose LinkedIn

Andréa Jones — Tue, 07 Jan 2020 08:00:00 GMT

LinkedIn is easily one of my favorite online platforms even though it's not your typical social media scene. Over the past couple of years, I've learned the power in leveraging LinkedIn as a way to boost your business and if you're ready to take advantage of its benefits, checkout my top 7 reasons why you should choose LinkedIn for your marketing strategy in 2020!

In this podcast episode, I share:

Reason #1: LinkedIn engagement is heating up while other platforms are fizzling out.
Reason #2: LinkedIn isn't as crowded and allows you a higher chance of being seen and heard.
Reason #3: LinkedIn is perfect if you serve other businesses in a B2B capacity.
Reason #4: LinkedIn allows your content to actually get seen with less posts.
Reason #5: LinkedIn gives you the opportunity to become a thought leader or influencer in your space by connecting with the right people.
Reason #6: LinkedIn is a powerful lead generating machine and gets you the connections you want.
Reason #7: LinkedIn provides a more professional mentality and space to grow your business in comparison to other platforms.

Memorable Quotes:

"If you're looking for a better way to connect with people, consider LinkedIn."
"There's a good chance even if your audience isn't active on LinkedIn they may still see your activity like when you connect with them."
"Building relationships with people who are actually paying attention to your content is so valuable this year and it's going to be the key, so going deeper not wider."

Links Mentioned:

https://news.linkedin.com/about-us#statistics

Episode 21: https://onlinedrea.com/021

Episode 75: https://onlinedrea.com/075

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Turn Your Old Content Into Gold Content with Michelle Mazur [Rebel Uprising Podcast]

Andréa Jones — Tue, 12 Dec 2023 08:00:00 GMT

On this episode of The Savvy Social Podcast, I'm sharing my interview with Michelle Mazur on the Rebel Uprising Podcast.

And we talked about one of my favorite subjects: content repurposing.

I've been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle's audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing.

In this episode of the podcast, we talk about:

Finding gold in a crap ton of content
How pregnancy #1 inspired my repurposing
How to know what to use and what to retire
What I like to geek out about
Content Waterfalls
Doing what the big companies do

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Michelle Mazur, host of Rebel Uprising Podcast

Listen to the original episode here: https://drmichellemazur.com/2023/08/andrea-jones.html

Website: https://drmichellemazur.com/

Follow Michelle on social media:
LinkedIn: https://www.linkedin.com/in/drmichellemazur/
Threads: https://www.threads.net/@drmichellemazur

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/283

How to Be Personal and Vulnerable on Social Media with Lisa Orkin

Andréa Jones — Thu, 03 Jan 2019 08:00:00 GMT

I'm so excited to talk with Lisa Orkin! Lisa is actually one of my clients I initially met through social media when she was looking for someone to handle her Instagram. We discuss the ins and outs of using social media to tell your story. Our conversation also serves as a reminder we are all human, and social media is quickly becoming the perfect place to be imperfect and share your vulnerability and personality more authentically.

In this podcast episode, we share:

How and why Lisa began the Project Woo Woo Podcast
The value of sharing your authentic self on social media
Using your own life as a guide to create material
The power of vulnerability and connecting with others
How video translates to creating your brand online
The shift from perfect social media stories to real, human lives
What to include for powerful storytelling on social media
Advice for how to share personal, vulnerable posts for the first time
The significance of your daily struggles

Mentioned In This Episode:

Lisa Orkin is a comedian, actress, and writer who has worked at places like The Comedy Store on the Sunset Strip and she starred in several award-winning indie films alongside the likes of Adam McKay and Shira Piven.

While she is leaving her own unique and indelible mark on Hollywood, Lisa has also been writing, producing, and voicing award-winning radio spots and podcasts as the Creative Director at Radio Ranch. She's the Host and Creator of the Project Woo Woo podcast.

Links to resources:

http://www.projectwoowoo.com/

https://instagram.com/lisaorkingram/

https://www.altitudesummit.com/

This episode is brought to you by the Savvy Social School.

3 Posts That Build Trust Fast (Even if You're Offline)

Andréa Jones — Tue, 01 Jul 2025 07:00:00 GMT

What kind of content actually works when you're slowing down for the summer?

In this episode, I'm breaking down 3 types of posts you can share during your summer slowdown. These aren't trendy or complicated—they're rooted in strategy, build long-term trust, and help you stay visible without burning out.

Whether you're off traveling, spending time with family, or just need space from the algorithm, this is your content shortcut.

In this episode of the podcast, I talk about:

The teaching-style post that positions you as the expert
What it really means to "show your work"
How to create values-based content that connects
Why these three post types are perfect for building trust (while you rest)

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/364

Bluesky for Business? Here's the Deal (And My Honest Opinion)

Andréa Jones — Tue, 13 May 2025 07:00:00 GMT

Do you really need another social media app?

If you're still figuring out if Bluesky deserves a spot in your strategy, this episode is for you. I'm breaking down everything you need to know—from its launch and user experience to the real differences between Bluesky, Threads, and X (formerly Twitter).

You'll hear my thoughts on its underground, community-focused vibes, the pros and cons of joining early, and who I think should skip it entirely.

In this episode of the podcast, I talk about:

What Bluesky is and how it compares to Threads and X
Who's actually hanging out there (and who's not)
Why Bluesky feels like early-days Twitter
Key features that make it stand out—or fall short
How to decide if it's worth your time

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/357

Navigating Trendy Content As A Business Owner

Andréa Jones — Tue, 24 Oct 2023 07:00:00 GMT

Do you like to jump on the latest social media trends? Social media is meant to be fun and, well, social. So, the popularity and evolution of trends make so much sense.

As brands, we see everyone else having fun, so why can't we join in? Does our content have to be all about business?

It's easy to think that trends are all about hopping on a bandwagon and have no real value, but it's so much more than that, especially for business owners.

In today's episode, let's talk about the importance of aligning trends with your brand values, avoiding cringe-worthy moments, and staying true to your audience. We'll even touch on the ethical considerations of leveraging trends and the potential pitfalls to watch out for.

So, whether you're a content creator, business owner, or just want to nerd out on the history and evolution of trending content, this episode is for you.

In this episode of the podcast, I talk about:

Pre-social media trend chasing
The decentralization of content creation
The new rules for trending content
Why trends have a shorter life expectancy
The secret ingredient that makes a trend a trend
How to know if jumping on a trend is right for your business
The danger of going all-in on trending content

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/276

How To Burnout-Proof Your Social Media Marketing with Jonah Cohen [Spotlight by Teachable Series]

Andréa Jones — Tue, 20 Dec 2022 08:00:00 GMT

On this episode of The Savvy Social Podcast, I'm sharing my interview with Jonah Cohen of Teachable, my favorite online course platform. Living on social media is an unavoidable part of being a business owner in the 21st century. But it doesn't have to be your whole life.

In this episode, Jonah and I discuss building boundaries to eliminate the nasty invasion of burnout in your lives so you can have a balanced relationship with social media. Allowing you to stay engaged without the added overwhelm.

In this episode of the podcast, we talk about:

Why outsourcing is business growth's best friend
Sharing everything to sharing nothing
Setting hard social media boundaries
Social media ghostwriters
My digital detox
Connection vs. Conversion Content

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Teachable & Jonah Cohen, host of Spotlight by Teachable series

Watch the original interview here: https://www.spotlightapp.io/events/building-an-audience-without-the-burn-out-creator-spotlight-with-andrea

Create your online course with Teachable: https://onlinedrea.com/teachable

Follow Teachable on social media:
Instagram: https://www.instagram.com/teachable/
YouTube: https://www.youtube.com/teachablehq
Facebook: https://www.facebook.com/teachableHQ/
TikTok: https://www.tiktok.com/@teachable.com
Twitter: https://twitter.com/teachable/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/232

Pros and Cons of Starting a Facebook Group

Andréa Jones — Tue, 23 Jun 2020 07:00:00 GMT

Have you noticed Facebook's latest updates? While some of the changes are for the better, how Facebook is adapting its approach to group content comes with legit challenges.

For this episode, I'm sharing Lesson 1 from Module 8 of the Savvy Social School's new Facebook Savvy Course. I discuss important questions that'll help you determine if you're truly ready to create your own free Facebook Group, the pros and cons of free Facebook Groups, and why it's okay to think twice before you become the admin of a new Facebook Group community!

In this podcast episode, I share:

Questions to consider before you start a free Facebook Group
My advice if you need to rethink your Facebook strategy
The pros and cons of starting a free Facebook Group
Details about the Facebook Savvy Course and Savvy Social School

Memorable Quotes:

"I know some of you want to keep your business and your personal life separate but that can be a challenge with Facebook Groups."
"Ask yourself this question: If I started a Facebook Group today, do I have enough influence to get 100 members?"
"It does take time and energy to nurture a free community."
"Facebook is prioritizing Group content right now...they're going to show that post in the feed more so than a Facebook Page post…"

Links Mentioned:

Social Media Success Framework—Free Course

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

The Biggest Surprises from the 2023 Rival IQ Social Media Report

Andréa Jones — Tue, 04 Apr 2023 07:00:00 GMT

Not getting as much engagement as you're used to on Instagram? Don't worry, it's not a you problem.

Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ's latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media.

Let's dive in and talk about what all this means for you and your business in 2023.

In this episode of the podcast, I talk about:

Why science should influence the art of social media
Declining social media engagement
Benchmarks over feelings
The data comparisons between FB, Twitter, IG, and TikTok
Why TikTok has the most engagement
The industries with the highest engagement
Love for Holiday Hashtags

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247

The Power of Rest as a Marketing Strategy [REPLAY]

Andréa Jones — Tue, 16 Dec 2025 08:00:00 GMT

This episode is one of my favorites from last year, and I'm bringing it back because it still feels incredibly relevant today.

I break down the idea of seasonal marketing, the gardening analogy I share with my Lab members, and why intentional rest is just as strategic as the hustle that comes before it. I talk about planting, cultivating, harvesting, and wintering, and how each season shapes your content, your energy, and your long term results.

If you've ever wondered how rest fits into your marketing strategy, this is the episode that connects the dots.

In this episode of the podcast, I talk about:

How seasonal marketing supports long term growth
Why rest can strengthen your strategy
What each marketing season actually looks like
How to make your plans more sustainable
Why your energy matters as much as your content

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/388

3 Ways to Stand Out on Social Media in 2022

Andréa Jones — Tue, 29 Mar 2022 07:00:58 GMT

If you're a coach, thought leader, or online expert — your zone of genius is helping people. But you're also a business owner, which means you have to sell your services and knowledge. Or do you?

Because the most successful passion-led entrepreneurs on social media aren't selling. They're storytelling! Discover how to stand out with your own tales in this week's episode.

In this episode of the podcast, I talk about:

How to stand out on social media when competition is steep and engagement declining
The 2 main types of content you're posting on social media
A crucial question to ask yourself when determining WHY your content isn't gaining traction
What the 3 Ws are and how they can ensure your posts are resonating with your target audience
Why it's so, so important to empathize with your audience at EVERY stage of their buyer's journey
How powerful storytelling is for your social posts
What you're missing out on by ignoring TikTok
One of the easiest ways to boost your engagement (that won't cost you a penny!)

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195

How to Become a Social Media Manager in 2020

Andréa Jones — Thu, 09 Jul 2020 07:00:00 GMT

Can you believe we're halfway through 2020? Is your business where you want it to be? Whether you're just getting started or want to take your business to the next level, check out these 8 super helpful tips that I wish I'd followed when I began my own social media business!

In this podcast episode, I share:

1: Start with your WHY
2: Choose an angle: It doesn't have to be a niche!
3: Dive in with both feet
4: Practice copywriting
5: Focus on reporting and strategy
6: Hire a mentor
7: Talk more about what you're doing
8: Collaborate, connect, and partner with others

Memorable Quotes:

"If I were to start today, I would choose an angle: niche, platform, or service."
"Sometimes you have to just DO in order to learn. There's no greater tool than doing."
"Become so valuable to your clients that they cannot imagine their business running without you. Become a habit in someone's life. Become their go-to resource. Become embeddable."
"Having a mentor is like turning up the speed dial on your success."
"Get out there and talk about it: You never know who you know."
"Connect with other people who have the same clients you have but are not your competitors."

Links Mentioned:

Free Business Building Blueprint for Social Media Managers

Free Birds

Podcast Buddy

This Episode Is Made Possible By:

Traject Social : The world's most complete social media management platform and my social media management tool of choice.
Agency Vista: Your work and experience will take centerstage. And we're proud of the work we do.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Embracing Your True Voice in Marketing with Dr. Rhonda Alexander

Andréa Jones — Tue, 04 Nov 2025 08:00:00 GMT

You don't need a new tagline, you just need to know who you are.

In this powerful conversation with Dr. Rhonda Alexander, we talk about how to show up authentically in business when you've outgrown an old version of yourself.

From letting go of performance and perfection to honoring your current season of life, this episode is about rebuilding your brand from a place of truth, confidence, and ease.

In this episode of the podcast, we talk about:

Why clarity starts with identity, not branding
The difference between performing and being authentic
How to navigate slow seasons and business doubt
Listening to your body for aligned decisions
Honoring your energy and current season of life

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Dr. Rhonda Alexander is an award-winning author, strategist, speaker, and founder of SoulScribe Consulting & Publishing Co., where she helps high-achieving women transform their expertise into movements, books, and six-figure platforms rooted in their authenticity.

With a doctorate in Strategic Leadership and a background in executive coaching, Dr. Rhonda is a trusted advisor to powerhouse women ready to pivot from success to legacy. Her work blends spiritual wisdom with business acumen, guiding women to build what's next without betraying who they are.

Off stage, she's a devoted mama and chocolate lover, and her happiest place is anywhere near the ocean.

Website: https://www.thedrrhonda.com
LinkedIn: https://www.linkedin.com/in/thedrrhonda
Facebook: https://www.facebook.com/drrhondaalexander
Instagram: https://www.instagram.com/thedrrhonda

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/382

When to Outsource Your Social Media Marketing

Andréa Jones — Tue, 10 Aug 2021 07:00:14 GMT

There is so much value in outsourcing your social media, but how do you know if you're ready to outsource or if your business is ready to make that investment? How do you know if the investment you make is worth it for your business?

While outsourcing is a great way to fast track your success and lessen the load on your plate, you also want to make sure you're outsourcing to the right person and you're both set up for success.

In this episode of the podcast, I talk about:

The value of outsourcing social media
3 things you need to know before outsourcing
The #1 hesitation of outsourcing and how to combat it
3 different types of people you could outsource to and the pros and cons of each
Where to find social media pro's you can trust

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/162

How I Plan Stress-Free Holiday Marketing Campaigns

Andréa Jones — Tue, 09 Sep 2025 07:00:00 GMT

If holiday marketing makes you want to crawl under a blanket until January, you're not alone.

In this episode, I'm sharing a calmer, more mindful way to plan your Q4 marketing so it actually works without draining you. I'll walk you through the exact framework I use, the holidays I prioritize, and how I structure my sales to keep things simple. Plus, you can grab the free 2025 Holiday Marketing Handbook to help you map it all out.

If you've been dreading Q4, this episode gives you a kinder way to do it.

In this episode of the podcast, I talk about:

Why mindful planning beats last-minute chaos
The 3-part framework I use for holiday marketing
How to choose which holidays to prioritize
Why social media sparks curiosity but email closes sales
My simple Black Friday sale strategy

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/374

Don't delete your social media apps! Do this instead…

Andréa Jones — Thu, 26 Sep 2019 07:00:00 GMT

Chances are if you feel the need to delete your social media apps, it's because you feel overwhelmed by it or think you're spending too much time on it. The good news is you're not alone! Research shows habitual social media use is common so I'm sharing 4 easy steps to help you reclaim your control over social media!

In this podcast episode, I share:

Step 1: Figure out your relationship with social media.
Step 2: Turn off your notifications instead of deleting your apps.
Step 3: Get in the habit of checking social media on your terms.
Step 4: Do more of what you like on social media.

Memorable Quotes:

"If you can't define what you're getting from social media then it's going to be really hard to manage it."
"Turning off notifications drastically changed my relationship with social media because now I'm back in control of how I navigate the apps."
"Check social media once or twice a day, for business, during business hours—that's it. You're allowed to be closed."
"There's an expectation that we're always on and that we're always available, and that's NOT true."
"I get to enjoy the things that I like, when I like, and then when I'm working, I'm working."

Links Mentioned:

https://www.psychologytoday.com/ca/blog/in-excess/201805/addicted-social-media

http://www.onlinedrea.com/free

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How I Navigated The Social Media Slump: Mindfulness Strategies for Business Owners

Andréa Jones — Tue, 02 Apr 2024 07:00:00 GMT

Ever feel like throwing your phone out the window because social media just feels too overwhelming?

Trust me, I've been there.

In this episode, I opened up about hitting that social media wall and the steps I took to climb over it. I'll share my own story of burnout and how I learned to set boundaries with notifications, cultivate a healthier approach to digital engagement, and why focusing on meaningful content and connections has transformed my relationship with social media.

And don't miss this.

I've got a major announcement coming in episode 300 that you'll definitely want to hear!

In this episode of the podcast, I talk about:

My social media mindfulness wakeup call
How 40 clients led me to shut off my notifications
My approach to creating a balanced and intentional social media routine
A LinkedIn Story about patience in client acquisitions on social media
Social media mindfulness and its role in preventing burnout
A tease to the Big Announcement in episode 300

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Instagram Mindset Guide

Here's the thing, you probably know that social media is a powerful tool and you know that when wielded correctly, it can connect you with the right people. You also know that consistent contributions lead to success on the platform. But not at the expense of YOU.

Grab the FREE Instagram Mindset Guide and discover 3 key mindset shifts to improve your Instagram marketing skills: https://onlinedrea.com/instagram-mindset/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/299

The Evolution of OnlineDrea + 7 Year Business Anniversary

Andréa Jones — Tue, 02 Mar 2021 08:00:00 GMT

7 years ago on March 4th in 2014 I moved from the ATL to Canada to be with my (now) husband and that move was the catalyst to starting my business.

I went from being a freelancer, working by myself to now managing a social media agency with multiple team members as well as an online membership program. It's been quite the transformation and journey!

And while it looks all glamorous from the outside you don't always see the behind the scenes ups and downs of my business which I'll be sharing with you today. From the big celebrations and how even my dog benefited from my online business, to the hard lessons learned.

In this episode of the podcast, I talk about:

The transformation my business has seen in the past 7 years
Things I've learned both personally and professionally
A big shift I had about permamaters and tracking my time
The power of setting intentions and mindfulness
How some of the most challenging moments helped me grow

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/139

Building a Strong Social Media Network with Shauna Armitage

Andréa Jones — Thu, 28 Mar 2019 07:00:00 GMT

Today I'm talking with Shauna Armitage of Making Moxie, who is here to give you excellent tips on how to review your goals and really look at how your business and social media platforms are performing. After you listen to our conversation, I'd love for you to let me know how things are going since Quarter 1 is ending and Q2 is just around the corner!

In this podcast episode, we share:

What it's like to transition from an agency to owning your own business
Shauna's process for building her social media community
How Shauna adds value in and outside of Facebook Groups
Suggestions for using LinkedIn posts to broaden your connections
Advice for building and cultivating authentic connections on social media
The value of getting clear on your goals before you begin marketing
Actions that will attract the right online community members
Tips for creating your business name and vision for your brand
The benefits of Shauna's "Small Biz Marketing Audit"

Meet Shauna Armitage

Shauna Armitage is a growth consultant for startups and small businesses working closely with brand leaders to strategize for impact while guiding them on execution and accountability. She acts as a part-time CMO for brands looking to scale. As a vocal advocate for women in business, Shauna is on a mission to redefine what it looks like to be a working woman, a mission that led to the founding of Making Moxie, an online publication and community for female entrepreneurs. She works on all this while sipping red wine and in between road trips with her husband and four kids.

Connect with Shauna:

https://www.instagram.com/iammakingmoxie/

https://www.facebook.com/iammakingmoxie/

https://www.linkedin.com/in/shauna-armitage-72092634/

Links Mentioned:

Small Biz Marketing Audit: https://www.makingmoxie.com/small-biz-marketing-audit

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Grow & Manage Your Social Media Community

Andréa Jones — Tue, 06 Jul 2021 07:00:24 GMT

Community building is a central part of growing a sustainable business, especially in the early stages of starting a business or when you're still using organic growth methods.

Building an online community using social media is very similar to dating in some ways, especially if you're an introvert. While we would like to just sit back and wait for someone to notice us and our business, more often than not, you're gonna have to put yourself out there and be proactive about the process.

So how do you build and manage a community without spending all your time scrolling on social media or stressing about being canceled?

In this episode of the podcast, I talk about:

Our community first approach that builds your social media presence
How to remove the "desperate" energy when engaging with others
The subtle mistake business owners make when managing positive comments
Protecting your mental health when you get negative comments
The number one advice for managing your community with a team

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/157

Instagram Threads: The Good, The Bad, and The Ugly One Year Later

Andréa Jones — Tue, 13 Aug 2024 07:00:00 GMT

It's been one year since Meta introduced Threads, and there's a lot to unpack.

In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about.

From personal connections to algorithm quirks, this episode covers it all.

In this episode of the podcast, I talk about:

How Threads fosters personal connections
The refreshing ad-free experience on Threads
The charm of unprocessed, real-time content
The good and bad of Threads' algorithm
Challenges with real-time updates and search functionality
How scheduling posts can impact the platform's charm
Why Threads might not be suitable for every business
Success stories and real-world examples of leveraging Threads

…And More!

This Episode Was Made Possible By:

Sked Social

Ready to elevate your social media game? With Sked Social, seamlessly add Threads into your mix. Auto-post Threads, Instagram Reels and TikToks with custom covers, mixed media carousel posts, and even Instagram Stories with link stickers.

Love batching content? Sked's got you covered. Upload your media in bulk and customize captions across platforms in one go. Save time and get more done. Plus, Sked is with you every step of the way. Enjoy expert support from a real person you'll come to know well. Your dedicated Customer Success Manager will guide you through onboarding and provide all the training you need to maximize the platform.

Get started with Sked Social today and watch your social strategy soar: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_birthday_episode

2024 Instagram Bootcamp

You don't need to go ✨Viral✨ on Instagram... you need to get Profitable!

Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators.

From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/318

Social Media & the Coronavirus Pandemic

Andréa Jones — Tue, 17 Mar 2020 07:00:00 GMT

Social distancing doesn't necessarily mean social isolation, and it certainly doesn't mean you should stop your business. More than ever, your audience needs you to connect with them in the most human way possible, so today, I discuss simple solutions on how to use your social media presence to show up and offer help where you can.

In this podcast episode, I share:

The need to be generous and genuine in your current offers
Suggestions for asking people what they need
Different ways to check in with others and with yourself
Invitation to join a coaching session inside the Savvy Social School
Encouragement to be the leader you're capable of being

Memorable Quotes:

"I want to take a moment to remind you to take care of yourself."
"It's okay to go offline...there's a lot of information to process."
"I want to stay informed but I don't want to be inundated."
"You have to step up and be a leader and decide what's right for you and what's right for your business."
"Don't disappear on your audience...this is an opportunity to connect as humans..."

Links Mentioned:

What Works: https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual

https://drmichellemazur.com/2020/03/should-you-be-marketing-selling-during-a-pandemic.html

Lacy Boggs Facebook: https://www.facebook.com/ghostbloggergb/

https://www.thepersuasionrevolution.com/

Loom: https://www.loom.com/blog/coronavirus-response

Convertkit: https://convertkit.com/creator-fund

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Overcoming Public Backlash on Social Media with Megan Griffith

Andréa Jones — Tue, 21 May 2024 07:00:00 GMT

Do you ever have a moment where you make a mistake, and you want to clear the air and share your story so other people can learn from it?

In this episode, I'm bringing back my guest Megan Griffith, to share the furious backlash she received on social media after making two decisions that rubbed her community, which she loves deeply, the wrong way.

Join us as we dive into the lessons learned from her social media mishaps, the growth she experienced, and the changes she's made since then. Megan opens up about the challenges of public criticism and the steps she took to rectify her mistakes.

This is a must-listen for anyone navigating the tricky waters of social media.

In this episode of the podcast, we talk about:

Reflecting on Megan's journey and the mistakes she made on TikTok
The backlash she faced and her initial responses
The importance of authentic apologies and self-reflection
How Megan restructured her business and found success on other platforms
How to handle harsh public criticism and move forward

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Griffith is a content creator, hair dye enthusiast and auDHD life coach for the neurocurious. She is autistic and ADHD, and uses her lived experience and research skills to help people who are stuck in the in between identify their strengths, and celebrate themselves, disability and all.

Website: https://www.theneurocuriosityclub.com/
Instagram: https://www.instagram.com/theneurocuriosityclub
YouTube: https://www.youtube.com/@theneurocuriosityclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/306

Making Seasonal Marketing Work for Your Business with Alesia Galati

Andréa Jones — Tue, 28 Oct 2025 07:00:00 GMT

Consistency doesn't have to mean posting every single week.

In this episode, I sit down with Alesia Galati to talk about the seasonal approach to content and why batching your episodes or campaigns can actually give you more freedom. We dig into how to set guardrails for your capacity, what to do when burnout shows up, and why flexibility matters more than perfection in marketing.

This one's for you if you've been craving more space in your business.

In this episode of the podcast, we talk about:

What a seasonal approach to content looks like
How to batch without draining your creativity
Guardrails that protect your time and energy
Why flexibility matters more than rigid schedules
How to repurpose content strategically across platforms

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Alesia Galati is a podcast strategist and the founder of Galati Media, a full-service podcast management agency. Driven by her passion for audio storytelling, Alesia has helped numerous coaches, thought leaders, and businesses launch and grow their podcasts. She believes everyone has a story to tell and is dedicated to empowering others to share their voices with the world.

Website: https://galatimedia.com/
LinkedIn: https://www.linkedin.com/in/alesia-galati/
Instagram: https://www.instagram.com/alesia.galati/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/381

The Instagram Playbook for 2025 & 2026

Andréa Jones — Tue, 07 Oct 2025 07:00:00 GMT

If Instagram feels like it changes every five minutes, you're not wrong. In this episode, I break down what's actually working on Instagram right now—from reels and stories to dark social metrics—and what business owners should focus on heading into 2026.

We'll talk about Instagram's latest algorithm updates, the rise of DMs and discoverability, and how to build a strategy that's sustainable and human.

If you've felt like you're constantly catching up with Instagram's changes, this episode is your reset.

In this episode of the podcast, I talk about:

What Instagram's AI-powered algorithm really looks for
The two placements performing best right now
How to use DMs and "dark social" to grow trust
Why shareability and watch time matter more than likes
How to adapt your strategy without burning out

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/378

The Business Shift I Didn't Expect

Andréa Jones — Tue, 26 Aug 2025 07:00:00 GMT

Sometimes growth looks like chasing a million-dollar year. Other times, it looks like letting go of old goals, finding joy in smaller seasons, and rewriting the rules to fit your life now.

In this episode, I'm reflecting on what changed after two babies, selling my agency, and shifting my business model, and why I'm more excited than ever about what's next.

If you've ever felt like your business path had to look a certain way, this episode is your reminder that you can redefine success.

In this episode of the podcast, I talk about:

What really shifted after baby #2
Why I sold my agency (and how I felt after)
The realities of postpartum depression & business
The business model that fits my current season
What I'm focusing on next—and why it feels good

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/372

The Art of Podcast Guesting with Sam Brake Guia

Andréa Jones — Tue, 10 Jun 2025 07:00:00 GMT

One of my favorite ways to get clients? Podcast guesting.

And no—it's not just about showing up, sharing tips, and hoping for the best. It's about building real relationships, delivering value, and knowing how to turn one great interview into long-term opportunities.

This week, I'm joined by Sam Brake Guia, podcast host and co-founder of PodWritten, to break down how to approach podcast guesting with purpose. We cover everything from pitching to what you actually say on the mic, and how to make the most of every interview—even if it doesn't lead to clients right away.

Want to build better relationships and get leads from podcasts? Start here.

In this episode of the podcast, we talk about:

How to prep for podcast guest interviews
What to say (and avoid) as a guest
The art of relationship building with hosts
How to naturally share your work without over-promoting
What to do when guesting doesn't lead to sales

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Sam Brake Guia is the Co-founder of PodWritten, a podcast booking agency for health and wellness businesses, and the host of Mics to Millions, a podcast that shares interviews with top-tier hosts, insights from podcasting experts, and solo episodes to help you grow your health and wellness podcast.

Website: https://podwritten.com/
LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/
Instagram: https://www.instagram.com/sambguia/, https://www.instagram.com/podwritten/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/361

How To Build A Community Of True Fans On Social Media

Andréa Jones — Tue, 08 Nov 2022 07:00:00 GMT

How can you take your social media from a concert for the masses to an intimate meet-and-greet after the show?

The shift happens when you stop choosing between an audience or a community and realize you need both.

Listen to this week's episode as I discuss the process of turning your spectator followers into an active community of real fans who will become the foundation for building your successful business.

In this episode of the podcast, I talk about:

Why audiences are overrated
Why communities are more important
The TRUE definition of community
The weird world of rewarding hate on social media
How cancel culture impacts community growth
Why social media audiences are here for the show
Megaphones vs. Sewing Circles
My challenge to ALL online community leaders
The Realness Factor (do you have it?)
The struggle to automate personal connections

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/226

Unlocking Charisma in Marketing with Trang Nova

Andréa Jones — Tue, 25 Feb 2025 08:00:00 GMT

Want to sound more confident in your marketing? This episode is for you.

How do some people seem naturally charismatic and engaging while others struggle on camera? The good news: speaking confidently is a skill—and today's guest, Trang Nova, is here to help you master it.

Even if you're an introvert or feel awkward on camera, you can improve how you show up—without changing who you are. Tune in and learn how to show up confidently in your marketing.

In this episode of the podcast, we talk about:

The two key traits that make someone naturally charismatic
How to make a great first impression in your marketing
Body language & vocal tricks that instantly boost confidence
Why speaking with presence makes your message more impactful

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Trang Nova is a TEDx Speaker and Speaking Coach for visionary entrepreneurs to speak with confident authority so they can be recognised as visible leaders in their business and on stages.

Trang's journey from being a withdrawn child to now being featured on global platforms like TEDx and Medium has made her realise that speaking is a skill that can be learned and mastered by anyone, not just those to whom it comes naturally.

So now, Trang is on a mission to help others be seen and heard through the power of their speaking. This way, they can fulfil their personal and business potential, and lead powerful movements to make this world better for us all and future generations.

Website: https://trangnova.com/
Instagram: https://www.instagram.com/trang_nova/
LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0/
Facebook: http://www.facebook.com/trangnovaa

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/346

How I Launch New Products and Services on Social Media

Andréa Jones — Tue, 19 Mar 2024 07:00:00 GMT

Launching on social media can feel like an overwhelming task, filled with anticipation and a touch of anxiety.

How do you transform hours of hard work into a successful launch that captivates and converts?

Let's talk about it in this episode as I dive deep into the nuts and bolts of preparing for a social media launch.

From defining what a successful launch looks like to understanding the critical role of emotions in the launch process, I'll guide you through creating a launch strategy that not only captures attention but also fosters deep connections with your audience.

We'll explore the importance of a clear plan, realistic expectations, and the invaluable support of your launch team. Whether you're unveiling a new product, service, or even a podcast, this episode is your comprehensive and mindful guide to making your next social media launch a roaring success without the stress.

In this episode of the podcast, I talk about:

The essential elements of a successful social media launch
How to define and execute a launch that aligns with your goals
The power of before-and-after strategies to connect emotionally with your audience
The significance of having a solid sales funnel specific to your launch
The importance of assembling a rockstar launch team

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Social Media Launch Planner

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/297

AI and Social Media Content Creation with Lisa Zawrotny [Positively Living Podcast]

Andréa Jones — Tue, 19 Dec 2023 08:00:00 GMT

On this episode of The Savvy Social Podcast, I'm sharing my interview with Lisa Zawrotny on the Positively Living Podcast.

We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity.

The more we celebrate how AI has become part of our daily lives, the more important it is to ask questions about the legal and ethical implications of AI technology.

Join us for an amazing conversation about the intersection of AI and content creation.

In this episode of the podcast, we talk about:

What makes me light up on social
Authenticity vs AI
Ethical productivity
Using prompts in AI to boost creativity
The calculator lie
Showing up worthy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Lisa Zawrotny, host of Positively Living Podcast

Listen to the original episode here: https://positivelyproductive.com/the-impact-of-ai-and-how-to-use-it-in-social-media-marketing-with-andrea-jones/

Website: https://positivelyproductive.com
Positively Living Podcast: https://positivelyliving.buzzsprout.com/

Follow Lisa on social media:
Facebook: https://facebook.com/positivelyproductive
Instagram: https://Instagram.com/positively_lisa
LinkedIn: https://linkedin.com/in/positivelyproductive

Fixing Your Broken Social Media Sales Funnel

Andréa Jones — Tue, 10 Oct 2023 07:00:00 GMT

From attracting the right audience to building connections and converting leads, it all starts with your social media sales funnel.

Whether intentional or not, everybody has a funnel on social media—it's just that some work a lot better than others.

So, to make sure your funnel is doing exactly what it's supposed to do for your business, in this episode, we're dissecting the four stages of your sales funnel.

Learn how to diagnose your problems, create better offers, and create content that gets you seen and converts your lurkers into customers.

In this episode of the podcast, I talk about:

Why you only see one piece of the funnel
Why your sales funnel is like dating
The four stages of your social media sales funnel
Why feelings are the worst metric
What a divorce coach client taught me about metrics
My #1 conversion spots on social media

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/274

Why Growth-Minded CEOs Can't Ignore TikTok with Racheal Cook

Andréa Jones — Tue, 02 May 2023 07:00:00 GMT

If you thought TikTok was for fun and not for growth-minded CEOs, think again.

Racheal Cook is the host of the masterclass-style podcast, Promote Yourself to CEO, and today, she stopped by the show to deliver an absolute masterclass on content creation strategies for CEOs, especially if you've been nervous about going all-in on TikTok.

Listen in and take notes as Racheal shares how she was able to 25x her ROI on TikTok, with a strategy that focused less on the $10-an-hour maintenance tasks and more on the $10,000-an-hour CEO growth tasks!

In this episode of the podcast, we talk about:

The CEO feast or famine cycle
Overcoming system resistance
Muscle memory
Going all in on strategy
Racheal's video strategy
Why TikTok isn't just for Gen Z

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

As an award-winning business strategist, Host of the Promote Yourself to CEO podcast, and Founder of The CEO Collective, Racheal Cook is on a mission to end entrepreneurial poverty for women.

Over the last 15 years, she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.

A sought after speaker on entrepreneurship, marketing, and productivity, Racheal has been featured by the US Chamber of Commerce, Forbes, Inc, Fast Company, and Female Entrepreneur Association.

When she's not helping women entrepreneurs, you'll find Racheal hiking along the James River and playing board games with her three kids.

Websites: theceocollective.com, rachealcook.com
TikTok: https://www.tiktok.com/@rachealcookmba
Instagram: https://www.instagram.com/racheal.cook/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/251

How ChatGPT Is Changing Social Media Forever

Andréa Jones — Tue, 21 Feb 2023 08:00:00 GMT

AI and ChatGPT are taking our jobs!

Those are end-of-the-world vibes some people are putting out there, but diving deeper into all the possibilities of AI, one thing is clear for social media marketers.

AI is NOT here to take over. When you take a closer look and give it a chance, it's easy to see how AI, in particular, ChatGPT, is one of the greatest gifts digital marketers could have asked for.

In part one of my dive into ChatGPT, let's discuss what AI really is and look at the good, bad, and limitations of using AI in your business.

And watch out for part two, where we will go all-in on how it can be used to level up your marketing practices.

In this episode of the podcast, I talk about:

Why I was terrified of ChatGPT
Why market disruption is a good thing
The fall of Blockbuster
AI ALL around us
My 1:1 interview with ChatGPT
The dangers of ChatGPT
The positives of ChatGPT
The limitations of ChatGPT

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Savvy Social Retreat

You're officially invited to my very first in-person retreat happening in Niagara-on-the-Lake, Ontario, Canada, from November 3rd through 5th 2023.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/241

The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

Andréa Jones — Tue, 13 Dec 2022 08:00:00 GMT

On this episode of The Savvy Social Podcast, I'm sharing my interview with Tara McMullin on her What Works podcast. Tara was a big inspiration to me during a tough 2018 in my business so being on her podcast was an honor.

In this episode, Tara and I dive deep into finding the balance between relationship-building and marketing your agency, and I share my approach to incorporating marketing into your greater business-building strategy.

In this episode of the podcast, we talk about:

My relationship-focused social media strategy
How I avoid being a wallflower at live events
Marketing vs. Building An Audience
Why branding is all about the feels
How small biz owners can use social media without being an expert
What I would do if Savvy Social School were my only business

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Tara McMullin, host of What Works Podcast

Listen to the original episode here: https://www.whatworkspodcast.com/ep-335-finding-the-right-strategy-to-market-your-business-with-savvy-social-podcast-host-andrea-jones/

Website: https://www.whatworkspodcast.com/

Follow Tara on social media:
Twitter: http://twitter.com/taragentile
Instagram: http://instagram.com/tara_mcmullin
LinkedIn: http://linkedin.com/in/taragentile

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/231

My Top Social Media Trends & Strategies with Emily Thompson [Being Boss Podcast]

Andréa Jones — Tue, 06 Dec 2022 08:00:00 GMT

On this episode of The Savvy Social Podcast, I'm sharing my guest feature with Emily Thompson on her Being Boss Podcast, the show for creatives, business owners, and entrepreneurs who want to take control of their work and live life on their own terms.

From my journey as Spa Manager to Social Media Agency owner to learning how to keep up with the trends while staying focused on creating genuine connection and community–we talked about all things social media!

In this episode of the podcast, we talk about:

What Marriot got wrong about Social Media in 2013
The ever-changing tide of social media
Why I'm a social media dinosaur
The content platforms love to reward
Social Media as a search engine
The social media comparison game

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Special thanks to:

Emily Thompson, host of Being Boss Podcast

Listen to the original episode here: https://beingboss.club/podcast/social-media-trends-for-2022

Website: https://beingboss.club/

Follow Emily on social media:
Instagram: https://www.instagram.com/beingbossclub/
YouTube: https://www.youtube.com/c/beingboss
Twitter: https://twitter.com/beingbossclub

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/230

Outsourcing Your Social Media: Integrating Your New Team

Andréa Jones — Tue, 01 Nov 2022 07:00:00 GMT

So you've made a decision on who to hire to manage your social media presence.

Now, the real work begins.

Outsourcing your social media means handing over something very precious to you to a total stranger and hoping they will care for it as much as you do. That something is your voice and personality.

This vulnerable act is one of the biggest fears of outsourcing. But in today's episode, I'm easing your concerns because there is a real blueprint that can help you to stay you on social media, even if you aren't the one writing, designing, and creating your content strategy.

In this episode of the podcast, I talk about:

Not skipping to part three of the process
Why client intake is key
How to avoid disappointment in the outsourcing process
Why I love LastPass Premium
The most time-consuming area of social media
The World Famous OnlineDrea Copy Stalking Process
What to do when your client's voice isn't clear
Why copying one post to all platforms is so 2017
How to hand off and be hands off
Why reporting breaks bad cycles

…And More!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/225

Thinking of outsourcing your social media to my team? Get started here: https://onlinedrea.com/services-and-prices/

Are You Quiet Quitting Your Marketing?

Andréa Jones — Tue, 04 Oct 2022 07:00:00 GMT

The world is Quiet Quitting, and it may be time for you to jump on the bandwagon.

One of the best places to add this trend to your life is in your marketing strategy. It's time to quiet quit the hustle every day and jump on every trend style of marketing–it may even need to be retired completely.

Not only is it a good decision for your profit, but it is a sign that you are ready to protect your time, energy, and mental health. Because if you don't, who will?

Listen in as I break down the truth behind quiet quitting (I'm a big fan) and how it can completely change how you approach your business and life.

In this episode of the podcast, I talk about:

Why I'm a huge fan of quiet quitting
What quiet quitting really means (it has nothing to do with quitting your job)
What quiet quitting really isn't (it's not about laziness or hustling)
The Pandemic Reset
Why doing more is not the secret to a successful marketing pivot
Avoiding Long-term Start-Up Hustle Mode
The risk of NOT setting better boundaries
What you add to your biz when you quiet quit
The downside of quiet quitting your marketing

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/222

How I Helped 3 of My Clients Go Viral (Over 3 Million Views!)

Andréa Jones — Tue, 13 Sep 2022 07:00:04 GMT

What happens when a private equity investor, a dating coach, and a spiritual life coach go viral on TikTok?

You ask the question, "HOW?" and hope you get an answer.

In today's episode, I am reverse engineering just HOW three of my clients went viral on TikTok (3 Million+ Combined views) within a few months of each other. The results will surprise you in the best way possible.

SPOILER ALERT: Luck was not involved…and that's GREAT NEWS for everyone!

In this episode of the podcast, I talk about:

Why you can't predict if you will go viral
Why all online attention isn't created equal (and learn what's best for you)
How TikTok set the new standard for discoverability
Why you shouldn't expect your Instagram feed to be your great viral hope
How Connected Storytelling can ignite your viral moment
Using The Fly-On-The-Wall approach to go viral
This X-Factor in Viral Storytelling
Why you may not go viral as fast as you want (and why that's okay)
Why I STILL preach the TikTok Sermon
The technical side of going viral
The perfect time to make the ASK
Why going viral may not be the best thing for you and your business

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/219

BONUS: Free Training for Social Media Strategists

Andréa Jones — Thu, 21 Jul 2022 07:00:30 GMT

If you are a social media strategist or social media manager this is for you!

The price of gas, food and everything in between on a seemingly never ending incline. If you want your business to survive and thrive in our current economy, it's time to think about raising YOUR prices.

I'm not telling you to arbitrarily double your rates (that never works) or to go on a hide and seek mission, searching the web for the best strategies. I've already done the hard work for you.

Listen in as I preview the re-release of my popular 3-part private training series which gives listeners a guided tour of exactly what is needed to raise your rates the RIGHT way.

So if you are ready to keep doing what you love for your clients and create a profitable future for your business, then you need to download this free series.

Get the free audio series delivered to your inbox right away by visiting https://onlinedrea.com/training/

In this free training, we talk about:

Shifting your mindset to gain the confidence to raise your prices
How to build a business that grants you true financial freedom
The REAL benefits of raising your rates (it goes beyond just paying yourself more $$$)
What to do before, during, and after you raise your rates
How to AVOID hurting your business when you increase your prices
Communicating the price increase with your current & new clients

…and more!

Get the free audio series delivered to your inbox here: https://onlinedrea.com/training/

Social Media Strategies for Life Coaches

Andréa Jones — Tue, 12 Jul 2022 07:00:08 GMT

Life Coaches Give Me Life!

My life coach has had such an amazing impact on my life personally and professionally, so I love, love, love, that my agency has the opportunity to help an incredible group of life coaches and business coaches grow their online presence, especially on social media.

In your life coaching business, I want you to show up and shine on social too!

But how?

How do you authentically show up on social media, grow your following, and NOT get lost in the sea of coaches competing for attention?

I hear this question all the time and on today's episode I have the answer. So listen in.

In this episode of the podcast, I talk about:

Why Life Coaching ISN'T oversaturated
The reason why NOW is such a great time to be a Life Coach
The 3 C's to successfully marketing your Life Coaching Business
The 1 step you CAN NOT SKIP if you want to succeed on social media
The Savvy Social Messaging Matrix
The REAL reason why Video Is King

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/210

How Social Media Fits Into Your Marketing Plan

Andréa Jones — Thu, 17 Oct 2019 07:00:00 GMT

When you think about where you are in your business, are you in the short term, medium term, or long term? Whether you're in the short term "seedling stage", or have grown roots and successfully reached the long term stage, this episode focuses on how to incorporate social media during all three phases of your business, when you should consider advertising, how much time you should spend on social media, and more!

In this podcast episode, I share:

What the seedling stage or "short term stage" of your business involves
Why you need money during the short term stage of your business
Why it's VITAL to focus on making solid connections in the short term phase
Suggestions for how much time to spend on social media
How to know you've transitioned to the "medium term stage"
Advice for spending money on paid advertising and outsourcing tasks
Why collaboration is key during the medium term of your business
Why the "long term stage" is the best time to fine tune what really works for you
Recommendations for increasing your ROI during the long term stage
Warnings for collaborating with celebrities before you're truly ready

Memorable Quotes:

"In the short term...you don't want to spend a lot of time on social media because you need to be figuring out the rest of your marketing strategy."
"Your value will come from talking to people."
"You've got to spend time in the short term connecting so when you're in the medium term people can see you've got something going on."
"A giveaway will only work if you have PROVEN that you have a solid plan in place to convert those people who are interested."
"The long term stage is where you really dig into content. You're broadcasting—people are already finding you. You just need to give them a reason to stay at this point."

Links Mentioned:

https://www.dcpodfest.com/

https://onlinedrea.com/social-media/how-much-time-to-spend-on-social-media/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Tracking Podcasting Insights with Sean Creeley

Andréa Jones — Thu, 12 Sep 2019 07:00:00 GMT

I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast!

In this podcast episode, we share:

Podsights' background and what Podsights does for podcasters and advertisers
How Podsights helps podcasters know what advertising is and isn't working
Why tracking podcast data is difficult and messy
The benefits of the podcast industry in comparison to other online industries
How Podsights help small podcasters find advertising that aligns with their story

Memorable Quotes:

It's a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting.
You advertise based off of content, not off of targeting users.

About Sean Creeley

Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016.

Connect with Sean:

https://podsights.com/

https://research.podsights.com

Links Mentioned:

Beyond the Podcast Virtual Summit

https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=email&utm_campaign=btp19&utm_content=andreajones

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Behind-the-Scenes with Social Report

Andréa Jones — Thu, 05 Sep 2019 07:00:00 GMT

No matter what industry you work in, transparency with clients can make or break your business. After a recent incident caused their users some understandable panic, the folks with Social Report made time to listen and respond to client concerns—including my own. I've invited Sam from Social Report on the show to discuss why no matter what happens your communication game is pivotal in keeping or losing clients!

In this podcast episode, we share:

What happened with the Social Report tool and how it impacts current users
What it means to be "customer obsessed"
Why it's important to focus on the silver lining of a negative situation
Social Report's most recent status update
Why you should consider using Social Report for your business

Memorable Quotes:

I never had to guess where you were in that process because you were constantly updating us on the process.
We're now friends with our angriest clients...and they've become our biggest advocates.
When everything was taken away it became super clear what was the most valuable.
That many happy users can't be wrong. There's magic in the tools that have been brought together that allow small businesses and agencies to run.

Links Mentioned:

Social Report Status Page

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

7 Ways I Simplified My Business This Year

Andréa Jones — Thu, 30 May 2019 07:00:00 GMT

For this special anniversary episode I'm coming clean: sometimes I get things right and sometimes I mess up. After all, I'm human and I'm constantly learning what works for me and what doesn't. I'm excited to share how I'm taking a step back from trying to do all the things so I can be more intentional of how I use my time and energy!

Here are the 7 Ways I simplified My Business:

Reduced my client load

Reduced the size of my team

Outsourced my writing
Outsourced some more admin tasks

Switched to Teachable

Invested in leveling up programs that had community elements

Got serious about time blocking

Links Mentioned:

https://www.amazon.com/Clockwork-Design-Your-Business-Itself-ebook/dp/B078GDX7BP

https://members.explorewhatworks.com/share/x6a52UqFWBCNWbVQ?utm_source=manual

https://onlinedrea/teachable

https://www.themembershipguys.com/

http://www.podcastbuddy.co

https://www.kylaroma.com/

https://www.seancannell.com/

https://missgsd.podia.com/airtable/te88b

https://airtable.com/shrAEuyd7wghP8goY

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Attract Clients Using Facebook and Instagram Ads with Dayhanna Acosta

Andréa Jones — Thu, 04 Oct 2018 04:01:00 GMT

Our businesses thrive on clients. The survival and success of our ventures are built on establishing, maintaining, and growing a customer base that loves what you do, buys from you, and shares your offerings with a friend.

In today's episode, I sat down with Dayhanna Acosta, a client attraction specialist, to talk about how to attract the right people to your business using Facebook and Instagram ads.

In this episode, we discuss:

Dayhanna's powerful story of chasing her fears
How to tackle finding your clients using social media advertising
The recommended budget for Facebook Ads
The best way to use Instagram Story Ads

… and more!

Connect with Dayhanna

Uplevel Your Business with Facebook Ads

Links Mentioned in this Episode

Want more social media help? Join the free Facebook Crew!

Why I Made the Switch from Fanbooster to Sendible

Andréa Jones — Tue, 31 Aug 2021 07:00:35 GMT

For years, I've rooted for Fanbooster (formerly Social Report) and in this episode, I'm breaking down why it's no longer the tool for me.

Side note: This was a super hard decision to make but ultimately, I had to make the best decision for me, my agency, and my community.

In this episode of the podcast, I talk about:

The challenges I was having with Fanbooster
What I looked for in other tools
A few tools I tried that didn't work for me
Why I chose Sendible as the best fit social media management tool for my agency

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/165

Social Media for Brick and Mortar Businesses

Andréa Jones — Tue, 16 Sep 2025 07:00:00 GMT

If you've hired social media help but still feel like you're micromanaging, this episode is for you.

I'm breaking down why most "content problems" are actually systems problems, and how to set up simple processes that help your team succeed without you constantly stepping in. From creating a digital brain to outlining clear content flows, you'll learn how to move from micromanaging to truly supported.

This is your reminder: with the right systems, your team can make your social media shine.

In this episode of the podcast, I talk about:

Why most social media struggles aren't about content
The systems that make outsourcing actually work
How to create a digital brain for your business
What to include in a brand guide (voice + visuals)
The habits that make support easier for everyone

...and more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/375

Will Social Media Marketing Look Different in 2024? My Big Predictions

Andréa Jones — Tue, 14 Nov 2023 08:00:00 GMT

It's that special time of year when we look into the future of social media and digital marketing with my big predictions.

Some of my 2023 predictions were perfect, and some others not so much. But that's the nature of the quickly evolving world of digital marketing. I can't get it right all the time, but it's definitely fun giving it a try.

Things move so quickly online that you have to plan for the future while being ready to adjust for everything you can't plan for (do I need to mention how quickly AI became a part of our lives as marketers in 2023?).

With 2024 right around the corner and off the heels of hosting my in-person retreat, I have some exciting predictions to share for the new year, with a big emphasis on reconnecting with what makes us uniquely human and the evolution of community building and engagement.

In this episode of the podcast, I talk about:

The major differences between tactics and strategies
My 2023 predictions: The hits and misses
The crossroads of Artificial Intelligence and our humanity
Walmart's Experiential Marketing Mean Girls Moment
Replacing the word audience with something more relatable
Redefining social media
My word for 2024

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/279

Protecting Your Privacy on Social Media with Lanie Lamarre

Andréa Jones — Tue, 07 Mar 2023 08:00:00 GMT

Social media isn't the product. We are.

That's just one of the realities that revealed itself in this week's conversation with my good friend and host of the OMGrowth Podcast, Lanie Lamarre.

Lanie is an analytics and data expert and the perfect person to deliver the truth behind just how protected and unprotected our data is, even on social media.

Listen in as we pull back the curtain on why ad targeting is getting harder (and why that's a good thing for consumers), setting privacy boundaries, and how marketers can make the adjustment to keep growing their businesses while respecting the privacy of their visitors.

In this episode of the podcast, we talk about:

Why social media isn't so free
The struggles of targeted advertising in 2023
The soon end of relying on Google and Facebook for tracking your audience
Regaining the humanity of our online activity
The importance of two-factor authentication
Platforms harvesting your DMs to better target you and your audience
Why Lanie is only one social media platform
Why it's okay if social media isn't your top sales converter
The magic of ChatGPT in data-driven decision making

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Lanie Lamarre helps online business owners better understand how to responsibly track their digital promotions and campaign efforts... without having to become an analyst or a skeezy marketer to do it.

Website: https://omgrowth.com/

Instagram: https://www.instagram.com/omgrowth/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/243

What's Working on LinkedIn in 2026

Andréa Jones — Tue, 10 Feb 2026 08:00:00 GMT

LinkedIn feels familiar again in a way other platforms don't. If Instagram feels like it changes every time you log in, this episode breaks down why LinkedIn has become a steadier place for business owners and how to use it without burning yourself out.

I walk through what's actually working on LinkedIn right now and what isn't worth your energy. We talk about text based posts, human first profiles, commenting as a strategy, thoughtful direct messages, and how to build real visibility without chasing numbers. This is about quality connections, not vanity metrics.

If you're still wondering how LinkedIn fits into your 2026 marketing plan, this episode gives you a realistic, sustainable approach.

In this episode of the podcast, I talk about:

Why LinkedIn feels different from other platforms right now
What types of posts are performing best
How to use commenting as a visibility strategy
The right way to approach direct messages
What metrics actually matter on LinkedIn
How often to post without burning out

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/395

The Powerful Combination of SEO and Social Media with Meg Clarke

Andréa Jones — Thu, 11 Apr 2019 07:00:00 GMT

I've got Meg Clarke on the show today and we're covering the ins and outs of SEO. Search Engine Optimization is such a vital part of having a successful online business but it's also a topic that intimidates so many business owners and entrepreneurs. Meg totally understands the struggle and gives great suggestions for making the most of SEO!

In this podcast episode, we share:

How and why Meg started Clapping Dog Media
The impact of helping clients make money
What SEO is and how to leverage it for your business
The importance of having a dynamic site map
Why your titles must reflect who you are, who you serve, and what you do
How to use social media to increase traffic to your site
The value of sharing and repeating one message on multiple platforms
Why your content should provide value for your clients

Meet Meg Clarke

Meg Clarke is the owner and founder of Clapping Dog Media where she is a master at growing organic traffic. By using data, proven techniques, and years of experience, Meg and her team help to turn web visitors into raving fans that stick around. Meg is a passionate cheerleader for businesses. She teaches entrepreneurs how they can harness the power of Google so that they can make a larger impact on the world.

Connect with Meg:

https://www.instagram.com/clappingdogmedia

https://www.facebook.com/clappingdogmedia

https://www.youtube.com/channel/UCTxyvLn23J24eqb5Oi9-PwQ?view_as=subscriber

Use Coupon Code "onlinedrea" to receive $25 off any SEO Made Simple Masterclasses. The next one coming up is SEO and Social Media on April 25, 2019.

Links Mentioned:

https://yoast.com/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Crush Your Content with Smart Marketing Automation

Andréa Jones — Tue, 09 Jul 2024 07:00:00 GMT

What would it feel like to spend less time on manual marketing tasks and more time on projects that light you up?

In this episode, we explore how marketing automations can save you time and keep you balanced, even when life gets busy (like when you're holding a baby who loves to be held by mama and mama alone!).

Join me as I dive deep into the world of marketing automations, sharing the tools I love and use daily for myself and my clients. From the basics to advanced tactics, this episode covers how automations can streamline your business processes, improve customer experience, and allow you to breathe creativity into your work.

In this episode of the podcast, I talk about:

What Crocs and abandoned carts have in common
Some of my favorite marketing tools
A more mindful approach to automation
AI-powered chatbots and social listening tools
The end of "link in bio" thanks to automation
The best email marketing tool for beginners

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/313

How I'm Rebuilding My Business for 2026

Andréa Jones — Tue, 06 Jan 2026 08:00:00 GMT

This episode is a bit different. I'm in a reset moment and sharing it out loud.

I'm talking through what I tried to change in my business in 2025, what didn't work, what I'm keeping, and how I'm approaching 2026 from a more rooted place. This is about rebuilding, not rushing, and letting your business actually match your real life.

I share why my word for the year is "Rooted," what closing and reopening the Lab taught me, how tech decisions pulled me off track, and why the podcast is staying my main marketing vehicle.

If you've been feeling scattered, stretched thin, or unsure what your next move should be, this episode is an honest look at slowing down so you can move forward with more clarity.

In this episode of the podcast, I talk about:

What "rooted" means for my business in 2026
Why I stopped forcing changes that felt heavy
How tech decisions derailed my focus
Why the podcast is my main marketing anchor
How I'm rebuilding without burning out

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/391

When Life Interrupts Your Marketing Plan

Andréa Jones — Tue, 17 Feb 2026 08:00:00 GMT

Two weeks ago, I missed a podcast episode, my email newsletter, and my social media posts. For the first time in years.

And I felt awful about it.

In this episode, I'm talking about what happens when life interrupts your marketing rhythm. The guilt. The doubt gremlin. The pressure we put on ourselves to always show up perfectly. And most importantly, what to actually do when you're ready to come back.

This isn't about hustle. It's about capacity. It's about being human. And it's about rebuilding momentum in a way that feels doable.

In this episode of the podcast, I talk about:

Why falling off rhythm is part of the process
How to reboot your content without shame
Smart ways to repurpose instead of starting from scratch
Why conversation can replace content
How to choose one platform when you're overwhelmed
What not to do when you're re-emerging

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/396

Four Social Media Experiments And The Results

Andréa Jones — Tue, 30 May 2023 07:00:00 GMT

Y'all know I love trying out new tactics and strategies on social media and reporting back to you, you know, so you don't have to.

Listen in and learn about the plan, execution, and results of my four major social media experiments of 2023 (I'm bringing the data to back it up). Some were pretty surprising, and others disappointing.

Dive in so you can steal what works and save time by ignoring the rest!

In this episode of the podcast, I talk about:

Why panic is not a strategy
My SEO keyword-stuffing days
Social media as a tool for connection
Decreasing engagement across all platforms
High-Low Content Strategy
The spider that won't leave
Hashtags strategies that still work
Strategies that failed

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/255

10 Ways a Social Media Strategist Can Help Your Business

Andréa Jones — Tue, 03 Mar 2020 08:00:00 GMT

It's easy to get lost in the world of social media, and a customized social media strategy is a surefire way to guide your business where you want it to be. Today, I'm sharing the difference between a virtual assistant, social media manager and social media strategist, along with 10 valuable ways a social media strategist can take your business to the next level!

In this podcast episode, I explain the 10 ways listed below:

Creates a custom-fit social media plan to your business
Helps you understand and research your target market
Provides hashtag and/or keyword optimization
Designs tailor-made social media posts
Writes social media captions in your brand's voice
Schedules your posts to go out on time
Manages social media comments and messages
Grows your audience by finding potential clients/customers/readers/listeners
Creates reports that showcase your progress
Aligns your social media with your overall marketing goals

Memorable Quotes:

"A social media strategist requires minimal guidance...you're paying for their capability to build out a social media plan that fits with your ENTIRE marketing marketing plan..."
"Your social media strategy is your plan for success."
"It shouldn't sound like a complete stranger has taken over your business. It should sound like YOU."
"Consistency is the most important thing when it comes to measuring results on social media."
"A social media strategist is constantly pivoting, adjusting, learning, and growing in a way that helps you with your overall marketing goals."

Links Mentioned:

New Mentorship Program

https://onlinedrea.com/mentorship

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

What Ten LinkedIn Audits Revealed

Andréa Jones — Tue, 01 Apr 2025 07:00:00 GMT

Think your LinkedIn profile is doing its job? After auditing 10 accounts during the annual LinkedIn Challenge in the Mindful Marketing Lab, I found clear patterns—some great, others... not so much.

In this episode, I'm walking you through the most common profile mistakes, the kinds of content that actually work, and the one thing almost everyone is overlooking when it comes to engagement.

Whether you're just starting or looking to refine your LinkedIn game, these insights can help you show up more strategically without burning out.

In this episode of the podcast, I talk about:

What your profile banner really needs to do
How to write a headline that stops the scroll
Tips for emotionally resonant About sections
The post types that get the most traction
Why your engagement strategy matters more than posting frequency

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/351

Building Real Community on Threads with Laura Sinclair

Andréa Jones — Tue, 20 May 2025 07:00:00 GMT

Threads isn't just another X clone—it's a community builder.

If you've been wondering how to use Threads to grow your business and actually connect with people, Laura Sinclair is here to share how she's done exactly that.

We talk about how she approaches the platform differently, why her community keeps showing up, and how she's built real relationships—all without the "salesy" energy we're all so tired of.

Ready to use Threads to build real community? Start here.

In this episode of the podcast, we talk about:

How Laura uses Threads to grow her community
Why Threads is different from other platforms
Creating low-pressure, high-connection content
The secret to making real invitations that feel good
How Threads led to 38 podcast invitations

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Laura Sinclair is a strategic business mentor, podcast host, and founder of This Mother Means Business. A former marketing agency owner turned mentor for entrepreneurial mothers, Laura helps women build profitable, fulfilling businesses without sacrificing their family—or themselves—in the process. Known for her no-fluff guidance, smart strategy, and deep belief that burnout is not a badge of honour, Laura is the go-to guide for ambitious women who want success that actually feels good.

Website: www.laura-sinclair.com, www.thismothermeansbusiness.com
Instagram: www.instagram.com/itslaurasinclair, www.instagram.com/thismothermeansbusiness

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/358

Why I Don't Use Gendered Language in Marketing

Andréa Jones — Tue, 19 Aug 2025 07:00:00 GMT

What if saying "for women" is actually turning away the very people you'd love to work with?

In this episode, I'm diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we'll unpack how inclusive marketing doesn't just feel better, it performs better too.

Whether you're rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting point.

In this episode of the podcast, I talk about:

How gendered marketing can quietly exclude your dream clients
Why "marketing can't be neutral anymore"
How inclusive brands like Dove and Fenty get it right
The difference between being inclusive for women vs. only for women
Practical ways to reflect your values in your marketing

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/371

Is It Time To Quit Twitter?

Andréa Jones — Tue, 25 Apr 2023 07:00:00 GMT

Is it time for your business to give up on Twitter?

That's a question that makes sense given the wild wide ride Elon Musk is taking a platform once known as one of the greatest places on the web for community and connection.

But the answer isn't so simple.

While Twitter has changed a lot since Musk took over (mostly for the worse), the little blue bird hasn't flown away just yet. Musk antics or not, there's still plenty of life left on Twitter.

The real question is, is the platform still worth it when there is an unpredictable CEO running the show?

Until we know for sure, listen in as I go into detail about Musk's time as CEO and how the changes and massive layoffs have impacted how businesses are allowed to use Twitter as a viable tool to grow on social media.

In this episode of the podcast, I talk about:

The Twitter Acquisition Saga
Vibrant Twitter communities
Elon Musk's fake updates
The reasons for Twitter's potential downfall
6 Bad, One Good on Twitter
Why letting Trump back on Twitter is good for everybody

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/250

The No-Plan TikTok Strategy with Michelle Edgemont

Andréa Jones — Tue, 23 May 2023 07:00:00 GMT

From a 90-day content creation strategy to no plan at all. Either can work when you show up fully human on TikTok.

My favorite social platform is getting the love it deserves from my guest, Michelle Edgemont, owner and creative director of Michelle Edgemont Design. An early Instagram adopter, in 2020, Michelle made the strategic move to follow her target audience to TikTok, where she rekindled her love for promoting her business online in a way that is less stuffy than Instagram and Facebook.

Listen in as Michelle details her no-plan strategy that consistently nets her hundreds of thousands of views on her videos. Videos that only take her a few minutes to record, edit, and post.

For those who don't want the pressure-filled social media experience and just want to show up in a way that works best for you and your business, this is the episode for you.

In this episode of the podcast, we talk about:

Michelle's origins on Instagram
Building brand awareness before you have clients
Following your audience
TikTok Scroll strategy for businesses
Michelle's no-plan TikTok strategy

And so much more!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest:

Michelle Edgemont is the owner and creative director of Michelle Edgemont Design, which specializes in Event Design and Floral Design for social and corporate events in the NYC area. After seeing a hole in the industry for event design companies with a quirky, modern edge, she launched her company in 2011. Michelle Edgemont Design has successfully designed and produced over 200 weddings, bar and bat mitzvahs, and corporate events with their trusted design process.

Website: https://michelleedgemont.com/
Instagram: https://www.instagram.com/medgemontdesign/
TikTok: https://www.tiktok.com/@michelleedgemont

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/254

Instagram Engagement is Going Down (Here's What To Do About It)

Andréa Jones — Tue, 27 Sep 2022 07:00:42 GMT

Just because you are suddenly experiencing low engagement on social media doesn't mean it's time to fly the white flag of surrender. It's time to try something new!

You're not alone in playing detective and trying to discover what's going on with the algorithm and why your engagement is dropping. I have seen it for myself while auditing my clients' accounts. The results can be a little nerve-racking, but that's why I'm here today.

In this episode, I want to calm your nerves about low engagement and give you some proven engagement-busting strategies that can help breathe new life into your social media accounts.

It's time to have fun again using social media as a tool to grow your business!

In this episode of the podcast, I talk about:

The main culprit for the lack of engagement
Why you can expect July & December to be the WORST
Why search and video consumption jump at the end of the year
Real World Social Media Audits and what the results mean for you
The #1 thing I see accounts NOT doing on Instagram
The Rinse & Repeat Strategy
Why engagement does not always equal good engagement
The danger of tying your self-worth to your engagement
The reason you don't need 100K followers
Private Success Signals
Public Success Signals
Why the Algorithm is not out to destroy you & what it really wants
The human nature factor behind the success of videos on social media
My Engagement Busting Content Strategy

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/221

How to Network with People on Social Media (without Feeling Weird About It)

Andréa Jones — Thu, 13 Jun 2019 09:00:00 GMT

How do you grow your audience on social media without ads? The key is networking! I've used social media networking as the foundation of my social media organic growth strategies for myself and my clients over the years. The premise is simple: meet people on social media who would potentially give you money for your "thing." Simple yet incredibly challenging to execute because as soon as we start talking about what we do, it can feel… icky. So how do we, as creatives and business owners, connect with people in such a way that still helps us move the needle?

In this episode, I cover:

How to network without feeling spammy
How to leverage Facebook groups specifically
How to be professional yet stay true to yourself
How much time to spend on all of this

And more! Hang out with me as we take a peek into the world of being friendly on social media (without being a total weirdo).

Links Mentioned:

Connect with me on LinkedIn: https://linkedin.com/in/onlinedrea

Join the free Facebook Group: https://facebook.com/groups/savvysocialcrew

Building a StoryBrand by Donald Miller https://amzn.to/2MJgiil

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Mindfulness and Social Media

Andréa Jones — Tue, 07 Apr 2020 07:00:00 GMT

Even before this pandemic, social media could be a source of frustration and stress. I've had my own social media struggles but also know these unique platforms can create joyful experiences, especially for business owners looking for a way to feel more connected to their clients.

I'm excited to share how meditation has impacted my approach to social media, my framework for navigating social media in a more mindful way, and simple actions to help ease the overwhelm and find joy in social media again!

In this podcast episode, I share:

Positive and negative aspects of using social media as a business owner
My experience of learning how to meditate with the Headspace app
The benefits of a no-notification strategy and how to make it work for you
Suggestions for approaching social media in a mindful way
The power of approaching social media with more compassion
Details about my new series "Social Media Unwind"

Memorable Quotes:

"We're all self-isolating because of coronavirus...there's almost a collective anxiety we can feel online."
"After I started meditating, I was able to regulate my emotions around social media, how I approached my business and my life, and things just got better from there…"
"I missed a few messages and I found out it was OKAY."
"If you set yourself an intention for what you want to do with social media, the more likely you are to get it because you're able to name it."
"Wrap everything in compassion...imagine a giant virtual hug you want to give to everybody."

Links Mentioned:

https://www.bbc.com/future/article/20180104-is-social-media-bad-for-you-the-evidence-and-the-unknowns

https://www.headspace.com/science

https://www.headspace.com/meditation/benefits

http://socialmediaunwind.com

This Episode Is Made Possible By:

Traject Social (formerly Social Report): The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

How to Manage a Large Facebook Group with Eden Fried

Andréa Jones — Thu, 29 Nov 2018 13:18:16 GMT

Ever wonder how to grow and maintain a buzzing online community? Building a Facebook group is a super easy way to do that. I know that I adore the Facebook group community that I've built up in the past year which is why I was super excited to chat with Eden Fried. Eden manages a group of over 15K people. That's a lot of people!

Listen in to today's episode for:

How Eden launched her Facebook group
How she grew it to 15K members
What managing that group is like on a daily basis (and how that's changed as the group grows)
The importance of using live video as part of her growth strategy

… and more!

About Eden: Eden Fried is a business coach and blogging mentor who helps aspiring entrepreneurs turn their passions into a legitimate paycheck by creating and selling digital products, like ebooks and courses, online. Back in 2016, Eden was trapped in a day job she didn't love and was about a minute away from dropping a quarter million dollars on law school when she decided to ditch it all and start a blog instead. Since then, she's built a full time business that she and her husband live off of by creating and selling digital products. When Eden's not at work helping entrepreneurs build their passive income empire with products, Eden can either be found at the gym, throwing around some moderately heavy-ish weights, or watching Harry Potter for the millionth time. You can check Eden out at EdenFried.com, BreadandButterBlogging.com or on her podcast Rebel Boss Ladies!

Upcoming Masterclass: On Dec 6th, 2018, my friend Eden and I will be hosting a private training to show how you can generate $500 from a tiny audience. Click here to sign up!

Join the Facebook Group: Sign up for our free Facebook group for the social media support you need. Click here to join us for free!

"Firework" YouTube Strategy for Business Growth with Trena Little

Andréa Jones — Tue, 22 Feb 2022 08:00:42 GMT

YouTube is 🔥 y'all! How do I know?

✔ It's been instrumental in building my reputation as a social media expert.
✔ It's helped me attract loyal fans & NEW clients.
✔ It's even where I met my husband!

How can you put video to work for your business (& personal life!) on the platform, too? YouTube expert Trena Little reveals her strategy in this week's episode. So listen up!

In this episode of the podcast, we talk about:

Trena's sage advice for getting started with YouTube
How Trena first discovered the "most powerful marketing" she'd ever seen on YouTube
Why you shouldn't feel bad if you're not a natural vlogger
Should you have separate channels for talking about your personal life & biz?
Where to send viewers: your website or your other videos?
The #1 thing you need to perfect in order for your video to be successful
The factor that determines how long your video should be
Where the "golden number rule" of 10 minutes came from
What Trena's "Firework Approach" is & how can you use it to make YouTube (& your biz) happy
Trena's trick for juggling raising two small kids, running two businesses, and crushing it on YouTube
Unpacking "watch through" & how to measure your audience retention
Trena's exact-numbers formula for getting your video to GO VIRAL
Her surprising tip for repurposing your YouTube videos into Reels
Where to promote first: Instagram Video or YouTube

…and more!

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

About the Guest

As a YouTube strategist, Trena, who has a Master's Degree in Business, helps online business owners develop a YouTube strategy that allows them to scale their business by driving more traffic to their offers with the right videos! She creates YouTube videos that work for her 24 hours a day 7 days a week, so she doesn't have to!

Website: https://www.trenalittle.com/
YouTube: trenalittle.com/youtube
Instagram: https://www.instagram.com/trena_little/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/190

3 Systems That Will Save Your Social Media Strategy

Andréa Jones — Tue, 08 Mar 2022 08:00:07 GMT

Are you a free spirit? Me too! Except with social media marketing because I wouldn't own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if…

…I'd kept posting whenever "I felt like it." That willy-nilly approach got me nowhere. And I see it stunt online business owners' growth on social media. ALL. The. Time. That's why I'm here today to teach you how to kick it to the curb.

In this episode of the podcast, I talk about:

How busy online business owners can create better social media habits
#1 shift to take social media from painful chore to satisfying practice
Finding your sweet spot for how long to spend creating content each week
Getting out of the "I-wanna-post-five-times-a-week" trap
3 tools to help you build good social media habits
Business owners' toughest habit to keep
How NOT to scroll social media all day because you didn't do THIS
The least glamorous habit with the greatest impact on your business growth
What all the looky-loos really mean for your social media metrics
Why you're MISSING results if you're only looking at one metric

This Episode Was Made Possible By:

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192

How to Use Voice Technology in Your Marketing with Dr. Teri Fisher

Andréa Jones — Thu, 25 Oct 2018 13:59:42 GMT

Isn't it interesting how we use voice technology in our everyday lives? Just the other day, I asked Siri how to spell something. I also use her to set timers, reminders, and for some absolutely silly stuff as well.

With the ease of simply asking our tech devices to do something, is there a way use this technology as a marketing tool?

In this episode, I dive in with the leading voice technology expert Dr. Teri Fisher. We chat about:

What voice technology is
How businesses can use voice technology in their marketing
The importance of being first to market with flash briefings (and what a flash briefing is)
How marketers can use flash briefings to increase their chances of being the top search result in programs like Amazon's Alexa.

Episode Links:

AlexainCanada.ca,
FlashBriefingFormula.com
CreateAFlashBriefing.com

Announcements:

I'm speaking at Alt Summit 2019 which is happening March 24th-29th, 2019 in Palm Springs, California! For $50 off your ticket, use "onlinedrea" as a coupon code. https://www.altitudesummit.com/2019-tickets

Connect with Me:

The best place to connect with me is inside of our free Facebook Group: http://savvysocialcrew.com

Social Media Content That Actually Gets Results

Andréa Jones — Tue, 15 Jun 2021 07:00:00 GMT

Entrepreneurs often get stuck with creating content randomly and not seeing any real results, so in an effort to solve this problem they create "content buckets" or rotate between a handful of content types.

While that's a step forward, it still doesn't solve the problem of endlessly creating content that never moves the needle forward. You've just given them labels.

So how do you really make sure that the social media content you create grows your audience and your business? I'm sharing a more effective way to think about content creation.

In this episode of the podcast, I talk about:

The 3 types of content you should be creating
The difference between promotional content and conversion content
Content ideas for your social media
A HUGE benefit to content type #3 that you don't want to miss out on

…and more!

This Episode Was Made Possible By:

Fanbooster by Traject

Social Media Rockstar Framework Free Course

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/154

6 Ways to Simplify Your Social Media Scheduling Process

Andréa Jones — Thu, 24 Jan 2019 08:00:00 GMT

This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don't already have a plan in place. Today, I'm sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier!

In this podcast episode, I share:

Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities.
Step 2: Separate your topics into 5 Pillars of Content: Promotional, Educational, Community, Entertainment, Engagement. This helps diversify the content you share.
Step 3: Select holidays, major or unique, to help plan promotional or topical content.
Step 4: Create a content calendar outline. Use the Pillars of Content to help determine your what you will post and when you will post it.
Step 5: Use a scheduling tool to help keep your content consistent and relevant.
Step 6: Work towards an automated content system. Learn how to reuse the content you've already created to avoid burnout.

Links Mentioned:

https://www.drive.google.com/

https://www.google.com/sheets/about/

http://www.marketingpersonalities.com/

This Episode Is Made Possible By:

Social Report: The world's most complete social media management platform and my social media management tool of choice.
Savvy Social School: Everything you need to increase visibility, growth, and engagement on so

Unlocking the Secrets of Google's Algorithm with Lindsey Busfield

Andréa Jones — Tue, 03 Jun 2025 07:00:00 GMT

SEO isn't dead; it just evolved.

Google's algorithm has changed a lot in recent years, and if you're still thinking like it's 2012 (hello, keyword stuffing!), this episode is for you.

I'm joined by Lindsey Busfield of Optimize My Firm to break down what's actually working in SEO right now—from AI changes and backlink credibility to the human-first experience Google's really prioritizing.

In this episode of the podcast, we talk about:

Why outdated SEO tactics can hurt you
What the algorithm really wants now
How AI impacts search results (and traffic)
What bloggers, business owners, and local pros need to know
How to write SEO content people actually want to read

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Lindsey Busfield, the Vice President of Optimize My Firm, an SEO and content marketing agency that is behind some of the nation's most powerful law firm websites. Having worked with numerous personal injury attorneys who have been burned by other SEO agencies, Lindsey has created a business model that addresses the major issues that plague the industry: namely overpromising, underdelivering, and locking clients in with contracts.

Additionally, Lindsey is the host of the Personal Injury Marketing Minute podcast that dives into marketing, business development, and interesting cases in the personal injury world.

Lindsey is also a proud mom of two girls and will talk your ear off about pickleball if given the chance.

Website: www.optimizemyfirm.com
LinkedIn: https://www.linkedin.com/in/lindsey-busfield/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/360

How to Take a Break from Social Media with Brit Kolo

Andréa Jones — Thu, 13 Dec 2018 08:00:00 GMT

I've got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she's here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a webinar!

We all struggle to take time off from the work we do, so listen in as Brit explains how to take time off successfully.

In this podcast episode, we discuss:

How your decisions give others permission to follow your example
The option to rely on an assistant or not
Scheduling, automating and using pre-recorded material
How to schedule your social media
Brit's content management strategy
How knowing your marketing personality assists scheduling
The importance of being transparent with clients
The results of taking time off

About Brit Kolo:

Brit Kolo is the creator of the Marketing Personalities Framework. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs personality type, she's here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and get that business of yours without feeling fake and sales-y at MarketingPersonalities.com.

Things Mentioned In This Episode:

https://www.planoly.com/

https://www.instagram.com/britkolodorman/

Links to resources

This episode is brought to you by the Savvy Social School.

Should You Have 1 Instagram Account or 2?

Andréa Jones — Tue, 25 Aug 2020 07:00:00 GMT

If you have a brand or business that connects with a variety of audiences, it might seem like a good idea to have multiple Instagram accounts. But is another account what your business needs? Learn the pros and cons of creating multiple Instagram accounts, common reasons why people choose separate accounts for their business or brand, and the power of knowing the choice is yours!

In this podcast episode, I share:

Pros of having multiple Instagram accounts
Cons of managing multiple Instagram accounts
Scenarios of why you might consider multiple business Instagram accounts

Memorable Quotes:

"By separating those Instagram accounts, you can really cater content to those specific people."
"When you're looking at the cons of having multiple Instagram accounts, you're looking at DOUBLE the content."
"Keep that one personal brand and give yourself the space to explore other things under that personal brand."

Links Mentioned:

Savvy Social School