<![CDATA[GTM Bantercast]]>The Guideline For Strategy, Funnel & Topline

Savannah & Murtaza talk about all things Go To Market. Savannah brings the perspective from her fast growing experience as a high performing sales professional and Murtaza shares the strategic lens from his decades of experience in GTM leadership.

]]>www.gtmbantercast.comRiverside.fm (https://riverside.com)Thu, 15 Oct 2026 05:13:28 GMTTue, 24 Feb 2026 04:20:09 GMT60Murtaza Kumail Abbas<p>The Guideline For Strategy, Funnel &amp; Topline</p><p>Savannah &amp; Murtaza talk about all things Go To Market. Savannah brings the perspective from her fast growing experience as a high performing sales professional and Murtaza shares the strategic lens from his decades of experience in GTM leadership.</p>episodicMurtaza Kumail Abbasmkabbas.to@gmail.comno<![CDATA[AI Is Not Your GTM Epidural]]>Is AI an epidural or a C-section for marketing?

Ninety seconds into Episode 7, Sarah Allen-Short rejects both. AI, she says, is the monitor in the room. The screen everybody stares at instead of doing the work.


Sarah has spent 25 years in marketing. She is a fractional CMO who calls herself a work doula, the person founders call when the go to market plan is being born and it is going badly.


What follows is the best debate we have had on this show. Sarah argues AI is not replacing CMOs at all. It is replacing juniors, and companies are about to stop hiring them altogether. She hates believing it, and asks to be talked out of it. Murtaza argues the math fails, because nobody becomes senior without doing the grunt work first. Savannah, newest of the three of us to the industry, sits through a debate about her own generation and then lands the sharpest point in the episode.


Also in here: why Sarah rejects the premise that AI frees up anyone's time, and the post she wrote refusing to learn Claude Code, abandoned when she argued herself out of it.


You Dont Want To Miss This One!

]]>0b7ae2c2-a694-49ee-bba8-51b3bcb4a2dbMon, 24 Aug 2026 00:36:05 GMT<p><b>Is AI an epidural or a C-section for marketing?</b></p><p>Ninety seconds into Episode 7, Sarah Allen-Short rejects both. AI, she says, is the monitor in the room. The screen everybody stares at instead of doing the work.</p><p><br />Sarah has spent 25 years in marketing. She is a fractional CMO who calls herself a work doula, the person founders call when the go to market plan is being born and it is going badly.</p><p><br />What follows is the best debate we have had on this show. Sarah argues AI is not replacing CMOs at all. It is replacing juniors, and companies are about to stop hiring them altogether. She hates believing it, and asks to be talked out of it. Murtaza argues the math fails, because nobody becomes senior without doing the grunt work first. Savannah, newest of the three of us to the industry, sits through a debate about her own generation and then lands the sharpest point in the episode.</p><p><br />Also in here: why Sarah rejects the premise that AI frees up anyone's time, and the post she wrote refusing to learn Claude Code, abandoned when she argued herself out of it.</p><p><br />You Dont Want To Miss This One! </p>no00:50:3617AI Is Not Your GTM Epiduralfull<![CDATA[Prompting Is The New Prospecting]]>The setup: Storms outside, a video feed that kept glitching, and a choice: chase a clean re-record or keep rolling. Murtaza and Savannah kept the glitches in on purpose, because this is an episode about staying human in an AI world. What followed is 50 minutes packed with precious nuggets of wisdom on where AI actually helps, where it quietly hurts, and why people still buy from people.

If you sell, recruit, lead a GTM team, or you're a new grad trying to break in, this one is for you.

]]>fc6f742c-2be5-4270-bf88-3ce38fc57afdWed, 29 Jul 2026 04:02:37 GMT<p><b>The setup:</b> Storms outside, a video feed that kept glitching, and a choice: chase a clean re-record or keep rolling. Murtaza and Savannah kept the glitches in on purpose, because this is an episode about staying human in an AI world. What followed is 50 minutes packed with precious nuggets of wisdom on where AI actually helps, where it quietly hurts, and why people still buy from people.</p><p>If you sell, recruit, lead a GTM team, or you're a new grad trying to break in, this one is for you.</p>no00:52:0516Prompting Is The New Prospectingfull<![CDATA[Meet Claudette - Savannah's AI Coach]]>The conversation explores the development of an AI-powered call coaching tool and the process of building a personalized sales coach. It covers the exploration of AI capabilities, the setup and customization of the AI tool, the analysis of call transcripts, coaching and feedback, integration with other platforms, and future plans for the tool.

Takeaways

  • AI-powered call coaching
  • Building a personalized sales coach

]]>2b9f614c-703e-4678-9cf9-5b3964e43f6eWed, 03 Jun 2026 02:07:42 GMT<p>The conversation explores the development of an AI-powered call coaching tool and the process of building a personalized sales coach. It covers the exploration of AI capabilities, the setup and customization of the AI tool, the analysis of call transcripts, coaching and feedback, integration with other platforms, and future plans for the tool.</p><p></p><p>Takeaways</p><ul><li>AI-powered call coaching</li><li>Building a personalized sales coach</li></ul><p></p>no00:17:0615Meet Claudette - Savannah's AI Coachfull<![CDATA[Sales & CS Sitting In A Tree R-E-V-E-N-U-E (Finally!)]]>The conversation delves into the evolution of customer success, the journey of LeeRon, the shift in customer success focus, qualification and discovery in sales, the impact of sales on customer success, defining and revisiting ICP, and the role of customer success and the future of CS. It explores the importance of value beyond the platform and the distinction between relationship and value in business. The conversation covers the importance of integrations, impacting business results, the attributes of successful customer success, customer success and sales collaboration, customer success for sales improvement, the role of humans in customer success, frequency of customer engagement, AI in customer success, the role of humans in AI-driven customer success, and final thoughts on customer success.

Takeaways

  • Customer Success Evolution
  • Qualification and Discovery
  • The Role of Customer Success
  • ICP Definition and Importance
  • Value Beyond Platform
  • Relationship vs. Value in Business Integrations are critical for connecting to other systems and platforms
  • Customer success is about impacting business results beyond efficiency and cost
  • Successful customer success requires curiosity, instincts, pattern recognition, commercial confidence, executive presence, and the ability to identify problems before they become issues
  • Sales and customer success should work together to understand customer onboarding and long-term success
  • Customer success managers should understand what it takes to succeed a customer and use that knowledge to improve sales discovery and qualification
  • AI in customer success removes administrative tasks and amplifies the skills of the individual
  • Customer success is not about making customers happy, but about ensuring that revenue is real and that the company is delivering value
  • Sales, SDRs, and AEs possess the skills needed for customer success, and AI enhances these skills
  • Customer success requires human skills, judgment, emotional intelligence, and the ability to read people
  • Customer success is a role that demands accountability, responsibility, commercial acumen, and the drive to make customers more successful

]]>6b8487b1-275f-48d8-9ea9-2673366e2087Wed, 22 Apr 2026 20:12:40 GMT<p>The conversation delves into the evolution of customer success, the journey of LeeRon, the shift in customer success focus, qualification and discovery in sales, the impact of sales on customer success, defining and revisiting ICP, and the role of customer success and the future of CS. It explores the importance of value beyond the platform and the distinction between relationship and value in business. The conversation covers the importance of integrations, impacting business results, the attributes of successful customer success, customer success and sales collaboration, customer success for sales improvement, the role of humans in customer success, frequency of customer engagement, AI in customer success, the role of humans in AI-driven customer success, and final thoughts on customer success.</p><p></p><p>Takeaways</p><ul><li>Customer Success Evolution</li><li>Qualification and Discovery</li><li>The Role of Customer Success</li><li>ICP Definition and Importance</li><li>Value Beyond Platform</li><li>Relationship vs. Value in Business Integrations are critical for connecting to other systems and platforms</li><li>Customer success is about impacting business results beyond efficiency and cost</li><li>Successful customer success requires curiosity, instincts, pattern recognition, commercial confidence, executive presence, and the ability to identify problems before they become issues</li><li>Sales and customer success should work together to understand customer onboarding and long-term success</li><li>Customer success managers should understand what it takes to succeed a customer and use that knowledge to improve sales discovery and qualification</li><li>AI in customer success removes administrative tasks and amplifies the skills of the individual</li><li>Customer success is not about making customers happy, but about ensuring that revenue is real and that the company is delivering value</li><li>Sales, SDRs, and AEs possess the skills needed for customer success, and AI enhances these skills</li><li>Customer success requires human skills, judgment, emotional intelligence, and the ability to read people</li><li>Customer success is a role that demands accountability, responsibility, commercial acumen, and the drive to make customers more successful</li></ul><p></p>no01:02:5914Sales & CS Sitting In A Tree R-E-V-E-N-U-E (Finally!)full<![CDATA[The Human Touch AI Can't Replace]]>The conversation explores the impact of AI on sales and job security, emphasizing the need to embrace AI for its benefits. It delves into the evolution of work with AI, its role in sales efficiency, and the limitations and future of AI in sales. The discussion also addresses concerns about AI and highlights the changing landscape with AI.

Takeaways

  • Embracing AI for its benefits
  • The human touch in sales cannot be replaced by AI

Chapters

  • 00:00 The Optimistic View of AI
  • 06:02 AI as a Tool for Efficiency
  • 11:40 AI's Limitations in Sales
  • 19:50 The Autonomy of AI Agents
  • 26:04 Embracing AI for Efficiency
  • 34:18 Final Thoughts on AI
]]>a28e57dc-7928-4840-bc2a-6a6630359be6Sun, 29 Mar 2026 21:58:26 GMT<p>The conversation explores the impact of AI on sales and job security, emphasizing the need to embrace AI for its benefits. It delves into the evolution of work with AI, its role in sales efficiency, and the limitations and future of AI in sales. The discussion also addresses concerns about AI and highlights the changing landscape with AI.</p><p></p><p>Takeaways</p><ul><li>Embracing AI for its benefits</li><li>The human touch in sales cannot be replaced by AI</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Optimistic View of AI</li><li>06:02 AI as a Tool for Efficiency</li><li>11:40 AI's Limitations in Sales</li><li>19:50 The Autonomy of AI Agents</li><li>26:04 Embracing AI for Efficiency</li><li>34:18 Final Thoughts on AI</li></ul>no00:35:1213The Human Touch AI Can't Replacefull