<![CDATA[Office Hours with Audion. Hosted by Ben and Trae]]>https://audionllc.comRiverside.fm (https://riverside.com)Sat, 30 May 2026 00:50:00 GMTFri, 21 Nov 2025 23:08:09 GMT60Audion LLCOffice Hours is the podcast where creative meets strategy in the world of B2B marketing and business video. Hosted by Trae Stanley of Audion LLC, each episode features candid conversations with marketers, creators, and business leaders—recorded live on LinkedIn and published here for a deeper listen. We dive into the real stories, strategies, and challenges behind video production, brand storytelling, and growing your business with content that actually works. Whether you’re a marketing pro, business owner, or just video-curious, Office Hours gives you practical insight and fresh perspective—episodicAudion LLCbrandon@audionllc.comno<![CDATA[OFFICE HOURS 28 | Why Event Production Quality Isn’t Optional Anymore]]>In this episode, Ben and Trae talk through two recent productions that reveal a bigger truth about live events: quality is part of the message.

From a Texas association event bringing together competing voices around water policy to a corporate town hall in DC built for a distributed workforce, they explore why great event production creates better communication, better speaker experiences, and better audience trust.

They also get into the nuts and bolts: why built-in room systems often are not enough, why lighting and audio can make or break a show, and why recorded event content can become a long-tail marketing asset after the room clears.

If you work in events, communications, or live production, this one is packed with real-world lessons from the field.

00:00 Intro and travel recap

01:54 Two standout event case studies

02:59 The Texas water event

05:54 The DC executive town hall

10:18 Why production quality affects perception

13:08 Built-in room tech vs purpose-built production

16:34 Why lighting matters so much

20:39 Audio can make or break everything

23:53 Why live switching improves engagement

25:50 Why quality is now expected

27:06 Turning events into marketing assets

30:43 What mission-driven organizations owe their audience

31:53 Speaker confidence and trust

33:20 Buc-ee’s as the perfect analogy

34:49 Outro and Astros talk

]]>a90ded38-90e2-4945-8d14-25ae2e835e67Fri, 27 Mar 2026 20:48:15 GMT<p>In this episode, Ben and Trae talk through two recent productions that reveal a bigger truth about live events: quality is part of the message.</p><p></p><p>From a Texas association event bringing together competing voices around water policy to a corporate town hall in DC built for a distributed workforce, they explore why great event production creates better communication, better speaker experiences, and better audience trust.</p><p></p><p>They also get into the nuts and bolts: why built-in room systems often are not enough, why lighting and audio can make or break a show, and why recorded event content can become a long-tail marketing asset after the room clears.</p><p></p><p>If you work in events, communications, or live production, this one is packed with real-world lessons from the field.</p><p></p><p>00:00 Intro and travel recap</p><p>01:54 Two standout event case studies</p><p>02:59 The Texas water event</p><p>05:54 The DC executive town hall</p><p>10:18 Why production quality affects perception</p><p>13:08 Built-in room tech vs purpose-built production</p><p>16:34 Why lighting matters so much</p><p>20:39 Audio can make or break everything</p><p>23:53 Why live switching improves engagement</p><p>25:50 Why quality is now expected</p><p>27:06 Turning events into marketing assets</p><p>30:43 What mission-driven organizations owe their audience</p><p>31:53 Speaker confidence and trust</p><p>33:20 Buc-ee’s as the perfect analogy</p><p>34:49 Outro and Astros talk</p>no00:35:18OFFICE HOURS 28 | Why Event Production Quality Isn’t Optional Anymorefull<![CDATA[Ben and Trae | We Pivoted a National Event in 48 Hours]]>The last couple of months moved fast.

Audion kicked off the year with overlapping events, back-to-back productions, and then a snowstorm that shut down Boston just days before a major live event. Flights were canceled. Crews were scattered across the country. The production was scheduled on a university campus in front of a live audience.

They had roughly 48 hours to pivot.

In this episode of OFFICE HOURS, Ben and Trae break down how they guided the client through high-pressure decisions, what changed when the event shifted from in-person to fully virtual, and why making the call early ultimately saved the production.

They also discuss:

• The three options presented to the client

• What real contingency planning looks like

• Rebuilding the run of show for a virtual audience

• Producing a broadcast that a CEO described as “Olympics-level”

• Maintaining executive presence in a high-stakes environment

• The kind of trust that only develops after years of working together

This episode offers a behind-the-scenes look at leadership under pressure — and what it takes to execute when everything around you is uncertain.

00:00 – Intro: Two and a Half Months of Chaos

01:15 – January Hit Like a Ton of Bricks

03:20 – The Austin Ice Storm Pivot

06:10 – Turning a School Campus into a Live Studio

08:40 – The Boston Crisis Begins

10:30 – The 3 Options We Gave the Client

13:00 – Flights Canceled. National Emergency.

15:00 – Going Fully Virtual

17:30 – “It Felt Like Watching the Olympics.”

19:00 – Executive Presence in the CEO’s Office

21:00 – Trust at Scale with Long-Term Clients

23:30 – Gratitude + What’s Next

]]>898008a1-580f-4c73-93cc-393b021358a2Sat, 28 Feb 2026 00:43:22 GMT<p>The last couple of months moved fast.</p><p></p><p>Audion kicked off the year with overlapping events, back-to-back productions, and then a snowstorm that shut down Boston just days before a major live event. Flights were canceled. Crews were scattered across the country. The production was scheduled on a university campus in front of a live audience.</p><p></p><p>They had roughly 48 hours to pivot.</p><p></p><p>In this episode of OFFICE HOURS, Ben and Trae break down how they guided the client through high-pressure decisions, what changed when the event shifted from in-person to fully virtual, and why making the call early ultimately saved the production.</p><p></p><p>They also discuss:</p><p></p><p>• The three options presented to the client</p><p>• What real contingency planning looks like</p><p>• Rebuilding the run of show for a virtual audience</p><p>• Producing a broadcast that a CEO described as “Olympics-level”</p><p>• Maintaining executive presence in a high-stakes environment</p><p>• The kind of trust that only develops after years of working together</p><p></p><p>This episode offers a behind-the-scenes look at leadership under pressure — and what it takes to execute when everything around you is uncertain.</p><p></p><p>00:00 – Intro: Two and a Half Months of Chaos</p><p>01:15 – January Hit Like a Ton of Bricks</p><p>03:20 – The Austin Ice Storm Pivot</p><p>06:10 – Turning a School Campus into a Live Studio</p><p>08:40 – The Boston Crisis Begins</p><p>10:30 – The 3 Options We Gave the Client</p><p>13:00 – Flights Canceled. National Emergency.</p><p>15:00 – Going Fully Virtual</p><p>17:30 – “It Felt Like Watching the Olympics.”</p><p>19:00 – Executive Presence in the CEO’s Office</p><p>21:00 – Trust at Scale with Long-Term Clients</p><p>23:30 – Gratitude + What’s Next</p>no00:25:3425Ben and Trae | We Pivoted a National Event in 48 Hoursfull<![CDATA[Savannah Berrecil | Experiential Strategy That Actually Drives Revenue]]>What actually makes an event strategic?

In this episode of OFFICE HOURS, Savannah Berrecil, founder of GoSavvy, breaks down what experiential marketing really means — and why most brands are leaving opportunity (and ROI) on the table.

Savannah shares a real-world case study of a construction company that used a holiday party to roll out a rebrand, align employees, and strengthen company culture. From there, the conversation expands into vendor negotiations, hidden hotel clauses, production budgets, and why video strategy and follow-through matter more than most teams realize.

They also discuss:

• What experiential marketing actually is (and what it isn’t)

• Where companies lose money in contracts and venue agreements

• How AI is being used to strengthen strategy — not replace it

• Savannah’s journey from audio engineer to founder

• Going full-time in January 2020… right before COVID

• Building ROI tools to help clients scale intentionally

• Three practical pieces of advice for anyone hosting events

If you’re a founder, CMO, or marketing leader thinking about how events should drive real growth in 2026, this episode reframes them not as moments — but as systems.

Connect with Savannah Berrecil & GoSavvy

www.gosavvy.biz

www.instagram.com/gosavvyusa

www.linkedin.com/company/go-savvy

00:00 – Introduction + What Is Experiential Marketing?

03:00 – The Construction Company Rebrand Event

06:45 – Vendor Negotiation & Contract Pitfalls

09:45 – Video, AI & Evolving Event Strategy

11:45 – From Engineer to Entrepreneur

16:30 – Launching GoSavvy + Surviving COVID

21:30 – Budgeting, Time & Post-Event Follow-Through

]]>0c593b40-c006-407c-9f77-5d1ece11e40fSat, 28 Feb 2026 00:28:47 GMT<p>What actually makes an event strategic?</p><p></p><p>In this episode of OFFICE HOURS, Savannah Berrecil, founder of GoSavvy, breaks down what experiential marketing really means — and why most brands are leaving opportunity (and ROI) on the table.</p><p></p><p>Savannah shares a real-world case study of a construction company that used a holiday party to roll out a rebrand, align employees, and strengthen company culture. From there, the conversation expands into vendor negotiations, hidden hotel clauses, production budgets, and why video strategy and follow-through matter more than most teams realize.</p><p></p><p>They also discuss:</p><p></p><p>• What experiential marketing actually is (and what it isn’t)</p><p>• Where companies lose money in contracts and venue agreements</p><p>• How AI is being used to strengthen strategy — not replace it</p><p>• Savannah’s journey from audio engineer to founder</p><p>• Going full-time in January 2020… right before COVID</p><p>• Building ROI tools to help clients scale intentionally</p><p>• Three practical pieces of advice for anyone hosting events</p><p></p><p>If you’re a founder, CMO, or marketing leader thinking about how events should drive real growth in 2026, this episode reframes them not as moments — but as systems.</p><p></p><p></p><h3><b>Connect with Savannah Berrecil &amp; GoSavvy</b></h3><p><a rel="noopener noreferrer nofollow" href="http://www.gosavvy.biz" target="_blank">www.gosavvy.biz</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/gosavvyusa" target="_blank">www.instagram.com/gosavvyusa</a></p><p><a rel="noopener noreferrer nofollow" href="http://www.linkedin.com/company/go-savvy" target="_blank">www.linkedin.com/company/go-savvy</a></p><p></p><p>00:00 – Introduction + What Is Experiential Marketing?</p><p>03:00 – The Construction Company Rebrand Event</p><p>06:45 – Vendor Negotiation &amp; Contract Pitfalls</p><p>09:45 – Video, AI &amp; Evolving Event Strategy</p><p>11:45 – From Engineer to Entrepreneur</p><p>16:30 – Launching GoSavvy + Surviving COVID</p><p>21:30 – Budgeting, Time &amp; Post-Event Follow-Through</p>no00:25:1025Savannah Berrecil | Experiential Strategy That Actually Drives Revenuefull<![CDATA[OFFICE HOURS 24 | AI Didn’t Break B2B Copywriting — It Exposed a Trust Problem]]>Everyone is producing more content than ever — and trusting it less.

In this episode, we sit down with copy strategist Lauren Jefferson, co-founder of Focus Copy, to talk about what’s actually going wrong with B2B messaging right now — and why AI didn’t break copywriting, it exposed deeper problems around trust, clarity, and strategy.

We dig into:

  • Why copywriting is no longer about persuasion
  • How AI raises the baseline but doesn’t improve outcomes
  • Where B2B companies are quietly leaking trust and revenue
  • Why “good enough” messaging is more expensive than it looks
  • How internal teams confuse activity with effectiveness
  • What it really means to reduce uncertainty for buyers

This conversation is for founders, marketers, creatives, and operators who feel like they’re doing “everything right” — but still questioning whether their messaging is actually working.

Guest: Lauren Jefferson

Company: Focus Copy

Website: https://focuscopy.com

LinkedIn: https://www.linkedin.com/in/laurenjefferson

0:00 – Introducing Lauren Jefferson & today’s conversation

0:32 – What Focus Copy does (and why messaging leaks revenue)

1:23 – Starting a company the hard way

3:12 – What copywriting actually is today

4:07 – AI as the “Canva of copywriting”

5:24 – Copywriting across the full customer journey

6:23 – Why copywriting is about trust, not persuasion

7:02 – How Lauren actually uses AI

7:41 – AI as an unpaid intern

8:07 – Choosing tools vs choosing strategy

8:30 – How clients find and hire Focus Copy

9:50 – “You don’t have a conversion problem”

10:11 – Copywriting beyond words (P&L, invoices, systems)

11:17 – How communication has changed in B2B

12:42 – Narrowing focus and disqualifying clients

13:19 – Why companies won’t hire copywriters

14:14 – Inconsistent messaging kills trust

14:41 – Video, AI, and the illusion of “good enough”

15:44 – The danger of outsourcing thinking to AI

16:45 – Messaging as business optimization

17:16 – Why internal teams struggle with metrics

18:12 – Tracking what actually matters

18:44 – Final thoughts on trust and clarity

]]>89508da8-7cda-4f0e-b50a-2c0d23954517Sat, 24 Jan 2026 03:31:35 GMT<p><b>Everyone is producing more content than ever — and trusting it less.</b></p><p></p><p>In this episode, we sit down with copy strategist <b>Lauren Jefferson</b>, co-founder of Focus Copy, to talk about what’s <i>actually</i> going wrong with B2B messaging right now — and why AI didn’t break copywriting, it exposed deeper problems around trust, clarity, and strategy.</p><p></p><p>We dig into:</p><p></p><ul><li>Why copywriting is no longer about persuasion</li><li>How AI raises the baseline but doesn’t improve outcomes</li><li>Where B2B companies are quietly leaking trust and revenue</li><li>Why “good enough” messaging is more expensive than it looks</li><li>How internal teams confuse activity with effectiveness</li><li>What it really means to reduce uncertainty for buyers</li></ul><p></p><p></p><p>This conversation is for founders, marketers, creatives, and operators who feel like they’re doing “everything right” — but still questioning whether their messaging is actually working.</p><p></p><p><b>Guest:</b> Lauren Jefferson</p><p><b>Company:</b> Focus Copy</p><p><b>Website:</b> <a rel="noopener noreferrer nofollow" href="https://focuscopy.com" target="_blank">https://focuscopy.com</a></p><p><b>LinkedIn:</b> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/laurenjefferson" target="_blank">https://www.linkedin.com/in/laurenjefferson</a></p><p></p><p>0:00 – Introducing Lauren Jefferson &amp; today’s conversation</p><p>0:32 – What Focus Copy does (and why messaging leaks revenue)</p><p>1:23 – Starting a company the hard way</p><p>3:12 – What copywriting actually is today</p><p>4:07 – AI as the “Canva of copywriting”</p><p>5:24 – Copywriting across the full customer journey</p><p>6:23 – Why copywriting is about trust, not persuasion</p><p>7:02 – How Lauren actually uses AI</p><p>7:41 – AI as an unpaid intern</p><p>8:07 – Choosing tools vs choosing strategy</p><p>8:30 – How clients find and hire Focus Copy</p><p>9:50 – “You don’t have a conversion problem”</p><p>10:11 – Copywriting beyond words (P&amp;L, invoices, systems)</p><p>11:17 – How communication has changed in B2B</p><p>12:42 – Narrowing focus and disqualifying clients</p><p>13:19 – Why companies won’t hire copywriters</p><p>14:14 – Inconsistent messaging kills trust</p><p>14:41 – Video, AI, and the illusion of “good enough”</p><p>15:44 – The danger of outsourcing thinking to AI</p><p>16:45 – Messaging as business optimization</p><p>17:16 – Why internal teams struggle with metrics</p><p>18:12 – Tracking what actually matters</p><p>18:44 – Final thoughts on trust and clarity</p>no00:19:57OFFICE HOURS 24 | AI Didn’t Break B2B Copywriting — It Exposed a Trust Problemfull<![CDATA[OFFICE HOURS 23 | Scaling Live Production with Smarter Systems]]>In this episode of Office Hours, Trae sits down with Nathan to talk about what it really takes to scale live production in 2026.

Nate and Trae get into the shift toward IP-based video systems, how modern workflows reduce setup time while increasing flexibility, and why better logistics and purpose-built spaces allow for dramatically improved live event execution. Nate shares lessons from recent live conferences, the realities of deploying cutting-edge tech on site, and how smaller teams are now able to run productions that once required ten people.

The conversation also covers long-term client relationships, investing in technical skills like networking, and why production work is ultimately about trust, systems, and people—not just gear.

If you work in live events, AV, broadcast, or production operations, this episode offers a behind-the-scenes look at how modern production teams are preparing for the year ahead.

00:00 – Intro & catching up
01:20 – Getting back into work after the holidays
02:05 – Moving toward IP-based video systems
03:35 – First live deployment & lessons learned
05:05 – How smaller teams run bigger productions
06:10 – Why the new facility changed everything
08:00 – Logistics, loading, and why space matters
09:55 – Managing overlapping national events
11:40 – Working with new clients & live broadcasts
13:35 – Why production work never gets boring
14:25 – Skill-building goals for the year ahead
15:45 – Learning networking for modern production
17:10 – Managing gear, inventory, and systems
18:45 – Personal resolutions & life outside work
19:35 – Dry January, drinks, and downtime
21:15 – Creative projects & future ideas
22:40 – Wrap-up & final thoughts

#OfficeHoursPodcast #LiveProduction #EventProduction #AVIndustry #BroadcastProduction #EventTech #VideoProduction #BehindTheScenes #ProductionLife #IPVideo #liveevents

]]>26ff6248-3834-4839-a658-d593aa3c0dc0Mon, 19 Jan 2026 21:06:28 GMT<p>In this episode of Office Hours, Trae sits down with Nathan to talk about what it really takes to scale live production in 2026.<br /><br />Nate and Trae get into the shift toward IP-based video systems, how modern workflows reduce setup time while increasing flexibility, and why better logistics and purpose-built spaces allow for dramatically improved live event execution. Nate shares lessons from recent live conferences, the realities of deploying cutting-edge tech on site, and how smaller teams are now able to run productions that once required ten people.<br /><br />The conversation also covers long-term client relationships, investing in technical skills like networking, and why production work is ultimately about trust, systems, and people—not just gear.<br /><br />If you work in live events, AV, broadcast, or production operations, this episode offers a behind-the-scenes look at how modern production teams are preparing for the year ahead.<br /><br />00:00 – Intro &amp; catching up<br />01:20 – Getting back into work after the holidays<br />02:05 – Moving toward IP-based video systems<br />03:35 – First live deployment &amp; lessons learned<br />05:05 – How smaller teams run bigger productions<br />06:10 – Why the new facility changed everything<br />08:00 – Logistics, loading, and why space matters<br />09:55 – Managing overlapping national events<br />11:40 – Working with new clients &amp; live broadcasts<br />13:35 – Why production work never gets boring<br />14:25 – Skill-building goals for the year ahead<br />15:45 – Learning networking for modern production<br />17:10 – Managing gear, inventory, and systems<br />18:45 – Personal resolutions &amp; life outside work<br />19:35 – Dry January, drinks, and downtime<br />21:15 – Creative projects &amp; future ideas<br />22:40 – Wrap-up &amp; final thoughts<br /><br />#OfficeHoursPodcast #LiveProduction #EventProduction #AVIndustry #BroadcastProduction #EventTech #VideoProduction #BehindTheScenes #ProductionLife #IPVideo #liveevents</p>no00:23:24OFFICE HOURS 23 | Scaling Live Production with Smarter Systemsfull<![CDATA[OFFICE HOURS 22 | From Webinar Chaos to Broadcast-Quality Events with Dianna Singh]]>In this episode of Office Hours with Ben and Trae, we sit down with Dianna Singh, former Director of Startup Success & Operations at Halliburton Labs, to unpack what really happens when corporate events, video production, and high-stakes stakeholders collide.

Dianna shares the behind-the-scenes story of being handed a mission-critical pitch event—with zero video production experience—and navigating everything from failed webinar platforms and server crashes to building a polished, hybrid broadcast that became a flagship program.

We talk about:

-Why tools like Teams and Cvent aren't always ideal for small teams and startups in live event situations.

-What separates a webinar from a true broadcast

-How production quality impacts credibility, leadership buy-in, and startup visibility

-Lessons learned from scaling a global cleantech accelerator during a pandemic

-Why storytelling matters more than flashy video for early-stage startups

This episode is a must-listen for event planners, corporate marketers, startup leaders, and anyone responsible for making high-visibility events actually work.

00:00 – Introduction & Dianna’s background

03:20 – From chemical engineering to startup acceleration

05:40 – The Teams webinar disaster

10:50 – Corporate politics, IT, and platform limitations

15:00 – Cvent, virtual events, and production breakdowns

19:00 – First hybrid event with a live production team

23:30 – Why backups matter (and when servers fail)

31:00 – Elevating events into broadcast experiences

36:00 – Venue selection lessons (hotels vs unique spaces)

48:00 – Does production quality affect investor decisions?

52:00 – Storytelling > flashy video

55:00 – Final advice for event planners & startups

]]>dd3150d1-88cc-4983-a420-a5635d46b290Fri, 09 Jan 2026 23:13:12 GMT<p>In this episode of <b>Office Hours with Ben and Trae</b>, we sit down with Dianna Singh, former Director of Startup Success &amp; Operations at Halliburton Labs, to unpack what <i>really</i> happens when corporate events, video production, and high-stakes stakeholders collide.</p><p></p><p>Dianna shares the behind-the-scenes story of being handed a mission-critical pitch event—with <b>zero video production experience</b>—and navigating everything from failed webinar platforms and server crashes to building a polished, hybrid broadcast that became a flagship program.</p><p></p><p>We talk about:</p><p></p><p>-Why tools like Teams and Cvent aren't always ideal for small teams and startups in live event situations.</p><p>-What separates a webinar from a true broadcast</p><p>-How production quality impacts credibility, leadership buy-in, and startup visibility</p><p>-Lessons learned from scaling a global cleantech accelerator during a pandemic</p><p>-Why storytelling matters more than flashy video for early-stage startups</p><p></p><p></p><p>This episode is a must-listen for <b>event planners, corporate marketers, startup leaders, and anyone responsible for making high-visibility events actually work</b>.</p><p></p><p></p><p>00:00 – Introduction &amp; Dianna’s background</p><p>03:20 – From chemical engineering to startup acceleration</p><p>05:40 – The Teams webinar disaster</p><p>10:50 – Corporate politics, IT, and platform limitations</p><p>15:00 – Cvent, virtual events, and production breakdowns</p><p>19:00 – First hybrid event with a live production team</p><p>23:30 – Why backups matter (and when servers fail)</p><p>31:00 – Elevating events into broadcast experiences</p><p>36:00 – Venue selection lessons (hotels vs unique spaces)</p><p>48:00 – Does production quality affect investor decisions?</p><p>52:00 – Storytelling &gt; flashy video</p><p>55:00 – Final advice for event planners &amp; startups</p>no00:55:25OFFICE HOURS 22 | From Webinar Chaos to Broadcast-Quality Events with Dianna Singhfull<![CDATA[OFFICE HOURS 21 | Audion Staff recap the year, put us behind the scenes]]>This episode is a year-end recap with the Audion team—reflecting on growth, challenges, wins, and what it takes to deliver complex productions at scale. Ben and Trae talk with Steve, Brown and Nate and they recap the year and reflect on their big wins and best moments of 2025

We talk about:

  • Building efficient systems that actually support creativity
  • Why production culture matters just as much as gear
  • Lessons learned from high-pressure live events
  • How AI is changing the way we learn and create
  • What we’re excited about heading into 2026

If you’re involved in live events, broadcasting, or creative production, this conversation offers an honest look behind the scenes.

Chapters

00:00 – Welcome & Holiday Chaos

02:20 – The End-of-Year Reflection Begins

03:20 – Learning New Tech & The Role of AI

05:45 – Big Challenges That Paid Off

10:00 – Brown's First Year at Audion & Client Relationships

14:30 – A High-Pressure Client Case Study

20:45 – Trust, Repeat Clients & Seamless Execution

24:00 – The Client Holiday Party & Community

27:45 – Gratitude & Team Appreciation

]]>9894e36e-7e57-4337-afbc-d08a3e32d73aTue, 06 Jan 2026 18:29:26 GMT<p>This episode is a year-end recap with the Audion team—reflecting on growth, challenges, wins, and what it takes to deliver complex productions at scale. Ben and Trae talk with Steve, Brown and Nate and they recap the year and reflect on their big wins and best moments of 2025</p><p></p><p>We talk about:</p><p></p><ul><li>Building efficient systems that actually support creativity</li><li>Why production culture matters just as much as gear</li><li>Lessons learned from high-pressure live events</li><li>How AI is changing the way we learn and create</li><li>What we’re excited about heading into 2026</li></ul><p></p><p></p><p>If you’re involved in live events, broadcasting, or creative production, this conversation offers an honest look behind the scenes.</p><p></p><p>Chapters</p><p><b>00:00 – Welcome &amp; Holiday Chaos</b></p><p><b>02:20 – The End-of-Year Reflection Begins</b></p><p><b>03:20 – Learning New Tech &amp; The Role of AI</b></p><p><b>05:45 – Big Challenges That Paid Off</b></p><p><b>10:00 – Brown's First Year at Audion &amp; Client Relationships</b></p><p><b>14:30 – A High-Pressure Client Case Study</b></p><p><b>20:45 – Trust, Repeat Clients &amp; Seamless Execution</b></p><p><b>24:00 – The Client Holiday Party &amp; Community</b></p><p><b>27:45 – Gratitude &amp; Team Appreciation</b></p>no00:31:03OFFICE HOURS 21 | Audion Staff recap the year, put us behind the scenesfull<![CDATA[OFFICE HOURS 20 | Building a Creator Business & Brand Strategy with Ozeal DeBastos]]>In this episode of Office Hours, Trae sits down with Ozeal DeBastos, a veteran podcaster, brand strategist, and the founder of the Creator Factor. We dive deep into Ozeal's pivot from being a hip-hop artist and B-Boy to becoming a leader in the creator economy.

We discuss the philosophy behind his first hit podcast, "No Permission Needed," and why waiting for gatekeepers is a thing of the past. Ozeal shares his insights on how AI is reshaping the creative landscape—not by replacing us, but by becoming our "digital teammates." Plus, we geek out over local Houston spots and the best coffee in Sugar Land.

To connect with Ozeal, connect at ozealmedia11@gmail.com
or on IG: @therealozeal

  • 00:00 - Intro & Welcome
  • 01:14 - Ozeal’s Origin Story: From Hip-Hop to Podcasting
  • 05:10 - How Breakdancing & Hip-Hop Culture Fueled Creativity
  • 09:25 - The "No Permission Needed" Philosophy
  • 11:42 - Early Inspirations: Chase Jarvis, Mixergy & The Rise of Video Podcasts
  • 18:20 - Landing the Interview with Derek Sivers (CD Baby)
  • 22:00 - Evolving from Content Creation to Brand Strategy Consulting
  • 31:00 - The AI Debate: Tool vs. Digital Teammate
  • 39:27 - What is the "Creator Factor"?
  • 45:00 - Local Houston Talk: Coffee, Pho, and Hidden Gems in Sugar Land
  • 52:00 - Final Thoughts & Where to Find Ozeal
]]>f505d06d-d3eb-4425-acf1-567837810e4eFri, 05 Dec 2025 22:22:41 GMT<p>In this episode of <i>Office Hours</i>, Trae sits down with Ozeal DeBastos, a veteran podcaster, brand strategist, and the founder of the <a rel="noopener noreferrer nofollow" href="https://www.creatorfactor.net/" target="_blank">Creator Factor</a>. We dive deep into Ozeal's pivot from being a hip-hop artist and B-Boy to becoming a leader in the creator economy.</p><p>We discuss the philosophy behind his first hit podcast, "No Permission Needed," and why waiting for gatekeepers is a thing of the past. Ozeal shares his insights on how AI is reshaping the creative landscape—not by replacing us, but by becoming our "digital teammates." Plus, we geek out over local Houston spots and the best coffee in Sugar Land.</p><p></p><p>To connect with Ozeal, connect at <a rel="noopener noreferrer nofollow" href="mailto:ozealmedia11@gmail.com" target="_blank">ozealmedia11@gmail.com</a><br />or on IG: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/therealozeal/?hl=en" target="_blank">@therealozeal</a></p><p></p><ul><li><b>00:00</b> - Intro &amp; Welcome</li><li><b>01:14</b> - Ozeal’s Origin Story: From Hip-Hop to Podcasting</li><li><b>05:10</b> - How Breakdancing &amp; Hip-Hop Culture Fueled Creativity</li><li><b>09:25</b> - The "No Permission Needed" Philosophy</li><li><b>11:42</b> - Early Inspirations: Chase Jarvis, Mixergy &amp; The Rise of Video Podcasts</li><li><b>18:20</b> - Landing the Interview with Derek Sivers (CD Baby)</li><li><b>22:00</b> - Evolving from Content Creation to Brand Strategy Consulting</li><li><b>31:00</b> - The AI Debate: Tool vs. Digital Teammate</li><li><b>39:27</b> - What is the "Creator Factor"?</li><li><b>45:00</b> - Local Houston Talk: Coffee, Pho, and Hidden Gems in Sugar Land</li><li><b>52:00</b> - Final Thoughts &amp; Where to Find Ozeal</li></ul>no00:41:3420OFFICE HOURS 20 | Building a Creator Business & Brand Strategy with Ozeal DeBastosfull<![CDATA[Office Hours 19 | Claire Jordan, Executive Creative Director, Proof Advertising]]>Its been a few months! Ben and Trae have been cooking out in the land of video production, but they have a new set of podcasts to release into the wild! For the first time ever, they do a hybrid podcast interview -- Claire and Ben are in the podcast studio at Audion HQ in Austin, and Trae is in his office in Houston, and they are able to pull it off.

Claire lets them get into the ins and outs of working at marketing agencies, as well as teaching them about what makes Proof Advertising (https://www.proof-advertising.com/)such a special group.

Key Takeaways

"Once you have that core truth, you can translate it into something bold."

"It's important to create something worthy of a place in the world."

"Brands need to be worthy of a consumer's time and energy."

Chapters

00:00 Introduction to Claire Jordan and Proof

03:00 The Role of Strategic Creativity

09:00 Video in Brand Storytelling

15:00 Maintaining Authenticity in a Digital Age

21:00 Adapting to Consumer Expectations

27:00 Conclusion and Key Takeaways

]]>daa7825e-ffba-4f01-bdfb-e45f066a9cefFri, 21 Nov 2025 23:27:42 GMT<p>Its been a few months! Ben and Trae have been cooking out in the land of video production, but they have a new set of podcasts to release into the wild! For the first time ever, they do a hybrid podcast interview -- Claire and Ben are in the podcast studio at Audion HQ in Austin, and Trae is in his office in Houston, and they are able to pull it off. </p><p>Claire lets them get into the ins and outs of working at marketing agencies, as well as teaching them about what makes Proof Advertising (<a rel="noopener noreferrer nofollow" href="https://www.proof-advertising.com/" target="_blank">https://www.proof-advertising.com/</a>)such a special group. </p><p></p><p><b>Key Takeaways</b></p><p>"Once you have that core truth, you can translate it into something bold."</p><p>"It's important to create something worthy of a place in the world."</p><p>"Brands need to be worthy of a consumer's time and energy."</p><p></p><p>Chapters</p><p>00:00 Introduction to Claire Jordan and Proof</p><p>03:00 The Role of Strategic Creativity</p><p>09:00 Video in Brand Storytelling</p><p>15:00 Maintaining Authenticity in a Digital Age</p><p>21:00 Adapting to Consumer Expectations</p><p>27:00 Conclusion and Key Takeaways</p><p></p>no00:35:2819Office Hours 19 | Claire Jordan, Executive Creative Director, Proof Advertisingfull<![CDATA[OFFICE HOURS 17 | Ben and Trae discuss trends in Corporate Video]]>What's really going on in the world of corporate video? On this episode of Office Hours, Ben and Trae get real about the biggest trends and the biggest mistakes they’re seeing right now.

Get ready for a candid conversation about:

  • The AI Problem: Is the race to "easy content" killing quality video? Ben and Trae get into why simply tacking on AI-generated content to a busy marketing manager's job is a one-way ticket to a "race to the bottom" for your brand.

  • The Ice Cream Fail: One of the guys shares a story from his past about a marketing event that went horribly wrong due to a bad decision on treats. The lesson? Know your audience.

  • Vanity Metrics vs. Trust: Why chasing clicks and views is a losing game. The real value is in building a library of authentic content that fosters trust and plays the "slow game."

  • What You Need to Succeed: A little hope and a lot of strategy. Learn why leaning on your creative team and embracing your unique story is the only way to break through the noise.

So, stop what you're doing and get ready for a dose of reality (and some laughs).


Chapters


00:00 Introduction and Weekly Recap

03:03 Houston Marketing Association and AI in Video Creation

06:10 Chatbots and Mental Health Integration

09:15 Robotics and Human Collaboration at Amazon

12:21 Content Production and Audience Awareness

15:15 The Era of Strategic Video and Emotional Resonance

18:46 The Challenge of Clickbait Culture

21:42 Authenticity vs. Viral Trends

24:43 The State of Augmented Reality in Video Production

28:21 Breaking Through Algorithm Barriers

30:30 Finding Balance in Content Creation

36:04 officehoursintro.mp4


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-17--Ben-and-Trae-discuss-trends-in-Corporate-Video-e388psb3fde29aa-208e-40b3-80df-f06700a08218Mon, 15 Sep 2025 17:18:29 GMT<p>What's really going on in the world of corporate video? On this episode of Office Hours, Ben and Trae get real about the biggest trends and the biggest mistakes they’re seeing right now.</p><p>Get ready for a candid conversation about:</p><ul><li><p><strong>The AI Problem:</strong> Is the race to "easy content" killing quality video? Ben and Trae get into why simply tacking on AI-generated content to a busy marketing manager's job is a one-way ticket to a "race to the bottom" for your brand.</p></li><li><p><strong>The Ice Cream Fail:</strong> One of the guys shares a story from his past about a marketing event that went horribly wrong due to a bad decision on treats. The lesson? Know your audience.</p></li><li><p><strong>Vanity Metrics vs. Trust:</strong> Why chasing clicks and views is a losing game. The real value is in building a library of authentic content that fosters trust and plays the "slow game."</p></li><li><p><strong>What You Need to Succeed:</strong> A little hope and a lot of strategy. Learn why leaning on your creative team and embracing your unique story is the only way to break through the noise.</p></li></ul><p>So, stop what you're doing and get ready for a dose of reality (and some laughs).</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction and Weekly Recap</p><p>03:03 Houston Marketing Association and AI in Video Creation</p><p>06:10 Chatbots and Mental Health Integration</p><p>09:15 Robotics and Human Collaboration at Amazon</p><p>12:21 Content Production and Audience Awareness</p><p>15:15 The Era of Strategic Video and Emotional Resonance</p><p>18:46 The Challenge of Clickbait Culture</p><p>21:42 Authenticity vs. Viral Trends</p><p>24:43 The State of Augmented Reality in Video Production</p><p>28:21 Breaking Through Algorithm Barriers</p><p>30:30 Finding Balance in Content Creation</p><p>36:04 officehoursintro.mp4</p><p><br /></p> no00:36:1517OFFICE HOURS 17 | Ben and Trae discuss trends in Corporate Videofull<![CDATA[OFFICE HOURS 14 | Ben Seligson of Kraken Engineering, on Business Development, Branding and Marketing (and Podcasting, Energy Trade Shows and Enjoying Life)]]>Trae interviews Ben Seligson of Kraken Engineering and gets him to open up about the importance of community connection, the nuances of energy marketing and business development, and the role of podcasting in building relationships. Trae gets Ben to explore the differences between marketing and sales, the significance of genuine interactions in business, and how they create content that cuts through the noise. Ben wraps up the conversation talking about importantce of mentorship.


Chapters


05:39 Exploring the Coffee Culture in Houston

10:40 Understanding Business Development and Marketing

15:50 The Role of Podcasting in Business Development

20:39 Curiosity and Genuine Relationships in Business

26:33 The Impact of Technology on Content Sharing

28:53 Surprises in Podcasting Success

32:18 The Importance of Networking and Showing Up

34:48 Genuineness in Business Relationships

35:22 Strategies for Content Visibility


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-14--Ben-Seligson-of-Kraken-Engineering--on-Business-Development--Branding-and-Marketing-and-Podcasting--Energy-Trade-Shows-and-Enjoying-Life-e36qtn2fdd347ac-094b-40d5-9405-3be9de4939f6Fri, 15 Aug 2025 18:00:00 GMT<p>Trae interviews Ben Seligson of Kraken Engineering and gets him to open up about the importance of community connection, the nuances of energy marketing and business development, and the role of podcasting in building relationships. Trae gets Ben to explore the differences between marketing and sales, the significance of genuine interactions in business, and how they create content that cuts through the noise. Ben wraps up the conversation talking about importantce of mentorship.</p><p><br /></p><p><strong>Chapters</strong></p><p><br /></p><p>05:39 Exploring the Coffee Culture in Houston</p><p>10:40 Understanding Business Development and Marketing</p><p>15:50 The Role of Podcasting in Business Development</p><p>20:39 Curiosity and Genuine Relationships in Business</p><p>26:33 The Impact of Technology on Content Sharing</p><p>28:53 Surprises in Podcasting Success</p><p>32:18 The Importance of Networking and Showing Up</p><p>34:48 Genuineness in Business Relationships</p><p>35:22 Strategies for Content Visibility</p><p><br /></p> no00:36:3414OFFICE HOURS 14 | Ben Seligson of Kraken Engineering, on Business Development, Branding and Marketing (and Podcasting, Energy Trade Shows and Enjoying Life)full<![CDATA[OFFICE HOURS 09: Ben Jansen & Trae Stanley | How We Plan for the Unexpected and Capture Events That Last]]>How do you plan for the unexpected — and make your event content work harder?


In this episode, Audion Founder Benjamin Jansen and Executive Producer Trae Stanley break down what it takes to deliver standout event experiences: from backup systems and AV service, to team communication and smart content capture.


They also share why personality matters for brands — and how great recap content can help you drive future attendance.


Chapters


00:00 Introduction and Event Anticipation

04:16 Lessons Learned from Recent Events

08:25 The Importance of Backup Systems

11:28 Delivering Exceptional AV Service

14:20 Navigating Last-Minute Challenges

17:24 Leveraging Technology for Events

20:27 Creating Engaging Event Content

23:25 The Power of Live Streaming

26:27 Building a Brand Personality

29:30 Capturing Event Value

32:33 Final Thoughts and Takeaways


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-09-Ben-Jansen--Trae-Stanley--How-We-Plan-for-the-Unexpected-and-Capture-Events-That-Last-e34h8l7c74a530c-bc5c-4039-a4b4-6aa45b8879e4Fri, 20 Jun 2025 20:06:55 GMT<p><strong>How do you plan for the unexpected — and make your event content work harder?</strong></p><p><br /></p><p>In this episode, Audion Founder Benjamin Jansen and Executive Producer Trae Stanley break down what it takes to deliver standout event experiences: from backup systems and AV service, to team communication and smart content capture.</p><p><br /></p><p>They also share why personality matters for brands — and how great recap content can help you drive future attendance.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction and Event Anticipation</p><p>04:16 Lessons Learned from Recent Events</p><p>08:25 The Importance of Backup Systems</p><p>11:28 Delivering Exceptional AV Service</p><p>14:20 Navigating Last-Minute Challenges</p><p>17:24 Leveraging Technology for Events</p><p>20:27 Creating Engaging Event Content</p><p>23:25 The Power of Live Streaming</p><p>26:27 Building a Brand Personality</p><p>29:30 Capturing Event Value</p><p>32:33 Final Thoughts and Takeaways</p><p><br /></p> no00:35:42OFFICE HOURS 09: Ben Jansen & Trae Stanley | How We Plan for the Unexpected and Capture Events That Lastfull<![CDATA[OFFICE HOURS 16 | Ilanit Meckley of Notable Projects, an expert in problem solving]]>Are you a solo entrepreneur who's ready to hire a team but feels overwhelmed by the process? Or maybe you already have a team, but the lack of clear processes is holding you back?

In this episode of Office Hours, we sit down with productivity expert Ilanit Meckley to discuss the most difficult transition a business owner can make: from solopreneur to effective team leader. Ilanit shares her journey from healthcare operations to helping small businesses. She reveals how she helps clients, and why clear goals and communication are the foundation of a successful team. We also get a look at her favorite, simple, and effective productivity tool—the Kanban board—and discuss how it can democratize tasks and motivate your team.

This is a must-listen for any creative professional, business owner, or entrepreneur who wants to get out of the weeds and build a sustainable, successful team.


Chapters:

  • (00:00) - Introduction: Welcoming Ilanit Meckley, Productivity Expert

  • (01:21) - Ilanit's Story: From Healthcare Operations to Business Coaching

  • (05:51) - Why Communication is Everything in Business Processes

  • (10:00) - The Importance of Crystal Clear Goals

  • (12:38) - The #1 Roadblock for Solopreneurs

  • (17:49) - The Emotional Side of Business Growth

  • (27:47) - Actionable Tip: What is a Kanban Board?

  • (31:13) - Trello and Other Tools for Productivity

  • (35:57) - How to Connect with Ilanit Meckley

Featured Guests:

Connect with Us:

]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-16--Ilanit-Meckley-of-Notable-Projects--an-expert-in-problem-solving-e37g5ri2a362636-ca78-4728-ad71-d136230dc112Fri, 29 Aug 2025 21:19:07 GMT<p>Are you a solo entrepreneur who's ready to hire a team but feels overwhelmed by the process? Or maybe you already have a team, but the lack of clear processes is holding you back?</p><p>In this episode of <em>Office Hours</em>, we sit down with productivity expert Ilanit Meckley to discuss the most difficult transition a business owner can make: from solopreneur to effective team leader. Ilanit shares her journey from healthcare operations to helping small businesses. She reveals how she helps clients, and why clear goals and communication are the foundation of a successful team. We also get a look at her favorite, simple, and effective productivity tool—the Kanban board—and discuss how it can democratize tasks and motivate your team.</p><p>This is a must-listen for any creative professional, business owner, or entrepreneur who wants to get out of the weeds and build a sustainable, successful team.</p><p><br /></p><p><strong>Chapters:</strong></p><ul><li><p>(00:00) - Introduction: Welcoming Ilanit Meckley, Productivity Expert</p></li><li><p>(01:21) - Ilanit's Story: From Healthcare Operations to Business Coaching</p></li><li><p>(05:51) - Why Communication is Everything in Business Processes</p></li><li><p>(10:00) - The Importance of Crystal Clear Goals</p></li><li><p>(12:38) - The #1 Roadblock for Solopreneurs</p></li><li><p>(17:49) - The Emotional Side of Business Growth</p></li><li><p>(27:47) - Actionable Tip: What is a Kanban Board?</p></li><li><p>(31:13) - Trello and Other Tools for Productivity</p></li><li><p>(35:57) - How to Connect with Ilanit Meckley</p></li></ul><p><strong>Featured Guests:</strong></p><ul><li><p>Ilanit Meckley: Productivity &amp; Operations Consultant</p></li><li><p><a href="https://www.linkedin.com/in/ilanitmeckley/" rel="noopener noreferrer nofollow" target="_blank">Ilanit's LinkedIn</a></p></li><li><p><a href="https://www.notableprojects.com/" rel="noopener noreferrer nofollow" target="_blank">Ilanit's website for Notable Projects, her company</a></p></li></ul><p><strong>Connect with Us:</strong></p><ul><li><p>https://audionllc.com/</p></li><li><p><a href="https://www.linkedin.com/in/traestanley/" rel="noopener noreferrer nofollow" target="_blank">Trae's Linkedin</a></p></li><li><p><a href="https://www.linkedin.com/in/jansenbenjamin/" rel="noopener noreferrer nofollow" target="_blank">Ben's Linkedin</a></p></li></ul> no00:36:56OFFICE HOURS 16 | Ilanit Meckley of Notable Projects, an expert in problem solvingfull<![CDATA[OFFICE HOURS 08: Amanda McKinney and Zarina Shah of DXP Enterprises]]>Amanda and Zarina from DXP discuss their extensive experience in marketing within a large logistics company. They share insights into their marketing strategies, the importance of events, and how they measure success. The discussion highlights the challenges and rewards of working in a complex industry and emphasizes the value of company culture and collaboration in achieving marketing goals.


Takeaways


Amanda has been with DXP for 18 years, showcasing loyalty and growth.

Zarina brings a fine arts background to her role as creative manager.

DXP is an industrial distributor serving various industries.

Marketing strategies include digital, social media, and events.

Google Ads has become a significant focus for lead generation.

Events play a crucial role in customer engagement and education.

Measuring success can be challenging, especially for events.

Company culture fosters collaboration and expertise among employees.

Not all marketing efforts yield immediate ROI; some benefits are long-term.

Understanding the industry is vital for effective marketing.


Chapters


00:00 Introduction to DXP and Its Marketing Team

04:45 Marketing Strategies and Tools Used by DXP

11:33 The Importance of Events in Marketing

19:27 Measuring Success in Marketing Campaigns

26:01 Advice for Aspiring B2B Marketers


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-08-Amanda-McKinney-and-Zarina-Shah-of-DXP-Enterprises-e34708efde3e94d-dd6b-4b5d-b6f7-1688ad476150Fri, 13 Jun 2025 16:59:36 GMT<p>Amanda and Zarina from DXP discuss their extensive experience in marketing within a large logistics company. They share insights into their marketing strategies, the importance of events, and how they measure success. The discussion highlights the challenges and rewards of working in a complex industry and emphasizes the value of company culture and collaboration in achieving marketing goals.</p><p><br /></p><p>Takeaways</p><p><br /></p><p>Amanda has been with DXP for 18 years, showcasing loyalty and growth.</p><p>Zarina brings a fine arts background to her role as creative manager.</p><p>DXP is an industrial distributor serving various industries.</p><p>Marketing strategies include digital, social media, and events.</p><p>Google Ads has become a significant focus for lead generation.</p><p>Events play a crucial role in customer engagement and education.</p><p>Measuring success can be challenging, especially for events.</p><p>Company culture fosters collaboration and expertise among employees.</p><p>Not all marketing efforts yield immediate ROI; some benefits are long-term.</p><p>Understanding the industry is vital for effective marketing. </p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction to DXP and Its Marketing Team</p><p>04:45 Marketing Strategies and Tools Used by DXP</p><p>11:33 The Importance of Events in Marketing</p><p>19:27 Measuring Success in Marketing Campaigns</p><p>26:01 Advice for Aspiring B2B Marketers</p><p><br /></p> no00:31:43OFFICE HOURS 08: Amanda McKinney and Zarina Shah of DXP Enterprisesfull<![CDATA[OFFICE HOURS 03: Data Storage]]>Summary


In this conversation, Trae, Benjamin, and Brandon discuss the intricacies of video production, focusing on data storage, file management, and best practices for content creators. They share personal anecdotes about the evolution of video production technology, the importance of redundancy in data security, and the challenges faced by single shooters. The discussion also touches on the significance of collaboration in post-production and the role of cloud storage in modern workflows.

Takeaways

  • Data security is paramount in video production.
  • Redundancy in data storage prevents project loss.
  • File organization is crucial for team efficiency.
  • Single shooters should develop a reliable backup system.
  • Cloud storage offers peace of mind but can be costly.
  • Understanding file formats and structures is essential.
  • Collaboration with clients enhances project outcomes.
  • Proxies can help manage large data files effectively.
  • Investing in quality storage solutions is vital.
  • Learning from data horror stories can improve practices.


Chapters

00:00 Introduction and Guest Introductions

02:00 Brandon's Background in Video Production

06:12 File Structure and Data Storage Best Practices

10:46 Managing Data for Content Creators

14:32 Redundancy and Backup Strategies

18:27 The Importance of Data Storage

21:06 AI Tools and Transcriptions in Post-Production

22:04 Data Horror Stories: Lessons Learned

25:44 Data Management in Post-Production

26:26 Collaboration and Client Involvement

31:46 The Role of Cloud Storage

36:33 Future Discussions on Data Management



]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-03-Data-Storage-e32af8nb67c366c-76f0-4f69-8c61-3bb21977a453Fri, 02 May 2025 23:57:33 GMT<p><strong>Summary</strong></p><p><br /></p><p>In this conversation, Trae, Benjamin, and Brandon discuss the intricacies of video production, focusing on data storage, file management, and best practices for content creators. They share personal anecdotes about the evolution of video production technology, the importance of redundancy in data security, and the challenges faced by single shooters. The discussion also touches on the significance of collaboration in post-production and the role of cloud storage in modern workflows.</p><p><strong>Takeaways</strong></p><ul><li>Data security is paramount in video production.</li><li>Redundancy in data storage prevents project loss.</li><li>File organization is crucial for team efficiency.</li><li>Single shooters should develop a reliable backup system.</li><li>Cloud storage offers peace of mind but can be costly.</li><li>Understanding file formats and structures is essential.</li><li>Collaboration with clients enhances project outcomes.</li><li>Proxies can help manage large data files effectively.</li><li>Investing in quality storage solutions is vital.</li><li>Learning from data horror stories can improve practices.</li></ul><p><br /></p><p><strong>Chapters</strong></p><p>00:00 Introduction and Guest Introductions</p><p>02:00 Brandon's Background in Video Production</p><p>06:12 File Structure and Data Storage Best Practices</p><p>10:46 Managing Data for Content Creators</p><p>14:32 Redundancy and Backup Strategies</p><p>18:27 The Importance of Data Storage</p><p>21:06 AI Tools and Transcriptions in Post-Production</p><p>22:04 Data Horror Stories: Lessons Learned</p><p>25:44 Data Management in Post-Production</p><p>26:26 Collaboration and Client Involvement</p><p>31:46 The Role of Cloud Storage</p><p>36:33 Future Discussions on Data Management</p><p><br /></p><p><br /></p> no00:32:383OFFICE HOURS 03: Data Storagefull<![CDATA[OFFICE HOURS 15 | Ben and Trae talk about Conference Successes, Team Efforts, and Big Wins]]>Trae and Ben have a WIDE ranging discussion, from cooking spaghetti to the importance of teamwork in a recent successful conference. They get into internal marketing and self-care, and sharing cautionary tales about neglecting one's own business needs. Ben had an experience with a physical therapist that and highlights brand authenticity and the importance of standing out in a crowded market, and then Trae asks about creativity self care. Chapters00:00 Spaghetti and Teamwork: A Culinary Introduction04:00 Conference Success: Team Efforts and Wins09:47 Internal Marketing: The Importance of Self-Care13:38 Brand Authenticity: Standing Out in a Crowded Market16:25 Creative Outlets: Balancing Work and Personal Expression

]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-15--Ben-and-Trae-talk-about-Conference-Successes--Team-Efforts--and-Big-Wins-e376t6327800826-0a50-4db7-a384-7d068e04f64cFri, 22 Aug 2025 23:51:15 GMT<p>Trae and Ben have a WIDE ranging discussion, from cooking spaghetti to the importance of teamwork in a recent successful conference. They get into internal marketing and self-care, and sharing cautionary tales about neglecting one's own business needs. Ben had an experience with a physical therapist that and highlights brand authenticity and the importance of standing out in a crowded market, and then Trae asks about creativity self care. Chapters00:00 Spaghetti and Teamwork: A Culinary Introduction04:00 Conference Success: Team Efforts and Wins09:47 Internal Marketing: The Importance of Self-Care13:38 Brand Authenticity: Standing Out in a Crowded Market16:25 Creative Outlets: Balancing Work and Personal Expression</p> no00:29:5915OFFICE HOURS 15 | Ben and Trae talk about Conference Successes, Team Efforts, and Big Winsfull<![CDATA[OFFICE HOURS 12: BEN AND TRAE TALK ABOUT CLARITY]]>Ben and Trae discuss their weekend plans, favorite drinks, and the importance for clarity while negotiating. When they're done catching up they get into event management, and Ben brings clarity into working with vendors. Then the importance of clarity comes into play with pre-production in relation to video projects and how to leverage content strategically for marketing. Then Ben takes us on a tour of the Austin studio!


Chapters


00:00 The Importance of Video Integration

03:10 Car Buying Lessons and Family Dynamics

09:14 Vendor Communication and Event Management

13:11 The Value of Pre-Production in Content Creation

16:56 Leveraging Content for Marketing Strategy

24:15 Creating Value Through Client Relationships

29:45 officehoursintro.mp4


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-12-BEN-AND-TRAE-TALK-ABOUT-CLARITY-e36bfki6980a3a0-cf6d-4cef-b01c-70a5526f677dFri, 01 Aug 2025 23:03:22 GMT<p>Ben and Trae discuss their weekend plans, favorite drinks, and the importance for clarity while negotiating. When they're done catching up they get into event management, and Ben brings clarity into working with vendors. Then the importance of clarity comes into play with pre-production in relation to video projects and how to leverage content strategically for marketing. Then Ben takes us on a tour of the Austin studio! </p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 The Importance of Video Integration</p><p>03:10 Car Buying Lessons and Family Dynamics</p><p>09:14 Vendor Communication and Event Management</p><p>13:11 The Value of Pre-Production in Content Creation</p><p>16:56 Leveraging Content for Marketing Strategy</p><p>24:15 Creating Value Through Client Relationships</p><p>29:45 officehoursintro.mp4</p><p><br /></p> yes00:29:56OFFICE HOURS 12: BEN AND TRAE TALK ABOUT CLARITYfull<![CDATA[OFFICE HOURS MINI: Ben Jansen and Levels To Service (How to Decode Pricing Discrepancies)]]>In this episode, Audion Founder Ben Jansen unpacks the real drivers behind event pricing — and why there can be big differences from one vendor to the next. He breaks down how service level, equipment quality, and overhead shape what you’ll pay. If you’re budgeting an event or choosing vendors, this is a must-listen to help you ask the right questions and make informed decisions.


Chapters


00:00 Navigating Event Budgets and Pricing Discrepancies

04:57 Understanding Service Levels in Event Production

07:16 Evaluating Equipment Quality in Event Services

09:42 Decoding Overhead Costs in Event Pricing


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-MINI-Ben-Jansen-and-Levels-To-Service-How-to-Decode-Pricing-Discrepancies-e34ejk116e3afa6-3599-4935-b97e-35246201b579Thu, 19 Jun 2025 11:00:00 GMT<p>In this episode, Audion Founder Ben Jansen unpacks the real drivers behind event pricing — and why there can be big differences from one vendor to the next. He breaks down how service level, equipment quality, and overhead shape what you’ll pay. If you’re budgeting an event or choosing vendors, this is a must-listen to help you ask the right questions and make informed decisions.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Navigating Event Budgets and Pricing Discrepancies</p><p>04:57 Understanding Service Levels in Event Production</p><p>07:16 Evaluating Equipment Quality in Event Services</p><p>09:42 Decoding Overhead Costs in Event Pricing</p><p><br /></p> no00:11:25OFFICE HOURS MINI: Ben Jansen and Levels To Service (How to Decode Pricing Discrepancies)full<![CDATA[OFFICE HOURS 05: Talking A/V with Brown Jarmon]]>Ben and Trae talk with Brown Jarmon, A/V specialist at Audion what it takes to have success in the A/V world, and how important communication is! You better have a good relationship with the dockmaster or your might as well take a sledgehammer to your toes. Then we explore the importance of client relationships, negotiation strategies, and best practices for working with in-house AV teams at hotels. We also highlight real-life experiences and lessons learned from various events, emphasizing the significance of communication and collaboration in ensuring successful outcomes.


00:00 Introduction and Team Dynamics

02:07 Understanding AV and Event Production

07:33 Client-Audio Visual Relationships

11:13 Navigating Last-Minute Requests

12:45 Building Relationships in Event Planning

13:20 Navigating Venue Contracts and AV Providers

17:44 Effective Communication and Expectations

22:28 Handling Issues During Events

25:27 Final Thoughts and Best Practices





]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-05-Talking-AV-with-Brown-Jarmon-e32uvq4d2a82870-f211-46cb-ad0b-d2cce4a06d30Fri, 16 May 2025 21:17:45 GMT<p>Ben and Trae talk with Brown Jarmon, A/V specialist at Audion what it takes to have success in the A/V world, and how important communication is! You better have a good relationship with the dockmaster or your might as well take a sledgehammer to your toes. Then we explore the importance of client relationships, negotiation strategies, and best practices for working with in-house AV teams at hotels. We also highlight real-life experiences and lessons learned from various events, emphasizing the significance of communication and collaboration in ensuring successful outcomes.</p><p><br /></p><p>00:00 Introduction and Team Dynamics</p><p>02:07 Understanding AV and Event Production</p><p>07:33 Client-Audio Visual Relationships</p><p>11:13 Navigating Last-Minute Requests</p><p>12:45 Building Relationships in Event Planning</p><p>13:20 Navigating Venue Contracts and AV Providers</p><p>17:44 Effective Communication and Expectations</p><p>22:28 Handling Issues During Events</p><p>25:27 Final Thoughts and Best Practices</p><p><br /></p><p><br /></p><p><br /></p><p><br /></p> no00:29:236OFFICE HOURS 05: Talking A/V with Brown Jarmonfull<![CDATA[OFFICE HOURS 06: John Garza talks about running a production company]]>Hosts Ben Jansen and Trae Stanley talk to John Garza, and he shares his journey in the video production industry, discussing his experiences from high school to owning Branch Media. He emphasizes the importance of storytelling, effective communication with clients, and understanding audience goals. The discussion also covers the evolving landscape of video production, including the role of AI and the differences between working with agencies and direct clients. John provides valuable insights and tips for navigating the production process, highlighting the need for clarity and simplicity in client communications.


Chapters


00:00 Introduction to Office Hours and Guest John Garza

02:14 John Garza's Journey in Production

06:13 Transitioning to Branch Media and Current Role

10:12 Working with Agencies vs. Direct Clients

14:08 Tips for Effective Communication with Production Companies

20:14 Understanding Goals and Parameters in Video Production

24:14 Gathering Essential Elements for Video Production

26:25 Navigating Freelance Video Production

30:16 Understanding the Value of Professional Production

35:22 The Impact of AI on Video Production

43:32 The Future of AI in Creative Storytelling


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-06-John-Garza-talks-about-running-a-production-company-e33obd8260e8c71-b88b-4050-a103-e7a8eb99b146Tue, 03 Jun 2025 17:02:36 GMT<p>Hosts Ben Jansen and Trae Stanley talk to John Garza, and he shares his journey in the video production industry, discussing his experiences from high school to owning Branch Media. He emphasizes the importance of storytelling, effective communication with clients, and understanding audience goals. The discussion also covers the evolving landscape of video production, including the role of AI and the differences between working with agencies and direct clients. John provides valuable insights and tips for navigating the production process, highlighting the need for clarity and simplicity in client communications.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction to Office Hours and Guest John Garza</p><p>02:14 John Garza's Journey in Production</p><p>06:13 Transitioning to Branch Media and Current Role</p><p>10:12 Working with Agencies vs. Direct Clients</p><p>14:08 Tips for Effective Communication with Production Companies</p><p>20:14 Understanding Goals and Parameters in Video Production</p><p>24:14 Gathering Essential Elements for Video Production</p><p>26:25 Navigating Freelance Video Production</p><p>30:16 Understanding the Value of Professional Production</p><p>35:22 The Impact of AI on Video Production</p><p>43:32 The Future of AI in Creative Storytelling</p><p><br /></p> no00:44:18OFFICE HOURS 06: John Garza talks about running a production companyfull<![CDATA[OFFICE HOURS 11: Ben and Trae]]>Ben and Trae talk about car shopping (Trae's getting a new car) to live streaming events. They get into what creates consistency across multi-location events, Ben asks Trae what his toughest day of shooting was (physically), and they both assess how important repurposing content can be for a marketing and communications team on the corporate level. They finish up talking about the ever present bugaboo, AI, and how its affecting authenticity for businesses.


00:00 Car Shopping Excitement

03:10 Event Highlights and Client Experiences

06:00 Live Streaming Insights and Mistakes

08:49 Consistency in Multi-Location Events

11:51 Challenges in Industrial Video Shoots

15:52 Repurposing Content for Long-Term Value

19:55 The Impact of AI on Content Creation

]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-11-Ben-and-Trae-e3617nf8865f104-cb0d-4c2f-b2bf-12522e52cdb5Fri, 25 Jul 2025 20:30:56 GMT<p>Ben and Trae talk about car shopping (Trae's getting a new car) to live streaming events. They get into what creates consistency across multi-location events, Ben asks Trae what his toughest day of shooting was (physically), and they both assess how important repurposing content can be for a marketing and communications team on the corporate level. They finish up talking about the ever present bugaboo, AI, and how its affecting authenticity for businesses. </p><p><br /></p><p>00:00 Car Shopping Excitement</p><p>03:10 Event Highlights and Client Experiences</p><p>06:00 Live Streaming Insights and Mistakes</p><p>08:49 Consistency in Multi-Location Events</p><p>11:51 Challenges in Industrial Video Shoots</p><p>15:52 Repurposing Content for Long-Term Value</p><p>19:55 The Impact of AI on Content Creation</p> no00:29:29OFFICE HOURS 11: Ben and Traefull<![CDATA[OFFICE HOURS 18 | Ben and Trae on compliments, snacks, and secrets to successful shoots]]>In this episode of OFFICE HOURS, hosts Ben and Trae dive into the chaos and triumphs of a busy week in corporate video production. Trae recounts a challenging on-location shoot in a complex environment, sharing his best practices for success—from packing the right gear to staying hydrated on a long day. The duo also discusses the unexpected power of compliments in the workplace and the crucial role of snacks on a successful film shoot. Whether you’re a seasoned pro or just starting out in video production, you'll learn some of the secrets to managing a crew, staying calm under pressure, and delivering great work every time.


Takeaways


Compliments are essential for team morale.

Social media strategies should focus on community engagement.

Production challenges require adaptability and resourcefulness.

Planning and preparation are key for successful shoots.

Hydration and snacks are critical for long shoot days.

Maintaining a calm demeanor helps in high-pressure situations.

Understanding client needs is crucial for effective shooting.

Flexibility in equipment choices can save time in post-production.

Team culture significantly impacts job satisfaction.

Diversity in projects keeps work exciting and engaging.


Chapters


00:00 Weekly Recap and Highlights

03:41 Compliments and Affirmations

06:34 Social Media Strategies and Insights

09:29 Production Challenges in Unique Environments

12:26 Networking and Community Engagement

15:27 Food Adventures and Personal Reflections

18:15 Best Practices for Industrial Video Shoots

21:25 The Importance of Snacks and Hydration

25:06 Mitigating Challenges in Austere Environments

30:48 Building a Positive Work Culture



]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-18--Ben-and-Trae-on-compliments--snacks--and-secrets-to-successful-shoots-e38al2be8aded33-f7ee-4aac-8a23-5131f1ab9c70Fri, 19 Sep 2025 17:00:00 GMT<p>In this episode of OFFICE HOURS, hosts Ben and Trae dive into the chaos and triumphs of a busy week in corporate video production. Trae recounts a challenging on-location shoot in a <strong>complex environment</strong>, sharing his best practices for success—from packing the right gear to staying hydrated on a long day. The duo also discusses the unexpected power of <strong>compliments</strong> in the workplace and the crucial role of <strong>snacks</strong> on a <strong>successful film shoot</strong>. Whether you’re a seasoned pro or just starting out in <strong>video production</strong>, you'll learn some of the secrets to managing a crew, staying calm under pressure, and delivering great work every time.</p><p><br /></p><p>Takeaways</p><p><br /></p><p>Compliments are essential for team morale.</p><p>Social media strategies should focus on community engagement.</p><p>Production challenges require adaptability and resourcefulness.</p><p>Planning and preparation are key for successful shoots.</p><p>Hydration and snacks are critical for long shoot days.</p><p>Maintaining a calm demeanor helps in high-pressure situations.</p><p>Understanding client needs is crucial for effective shooting.</p><p>Flexibility in equipment choices can save time in post-production.</p><p>Team culture significantly impacts job satisfaction.</p><p>Diversity in projects keeps work exciting and engaging.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Weekly Recap and Highlights</p><p>03:41 Compliments and Affirmations</p><p>06:34 Social Media Strategies and Insights</p><p>09:29 Production Challenges in Unique Environments</p><p>12:26 Networking and Community Engagement</p><p>15:27 Food Adventures and Personal Reflections</p><p>18:15 Best Practices for Industrial Video Shoots</p><p>21:25 The Importance of Snacks and Hydration</p><p>25:06 Mitigating Challenges in Austere Environments</p><p>30:48 Building a Positive Work Culture</p><p><br /></p><p><br /></p> no00:33:32OFFICE HOURS 18 | Ben and Trae on compliments, snacks, and secrets to successful shootsfull<![CDATA[OFFICE HOURS 13: Ben and Trae and Chat GPT generated topics]]>Trae and Benjamin talk about favorite podcasts and how they appreciate that creative processes of artists have been so illuminated. Then they delve into a series of five questions that Chat GPT generated for Ben, five topics they love, and they do the must un-AI discussion ever-- all topics come straight from their brains! They get into the the importance of storytelling in video production, particularly in building brand awareness and trust with customers and employees. They talk aobut the significance of internal communication and employee engagement through video content, and strategies for high-impact production on a budget. They also explore how to make mundane topics engaging and share insights on customer service and sales strategies.


Chapters


00:00 Podcast Listening Habits and Creative Processes

03:12 Building Brand Awareness Through Video

06:09 Humanizing Brands and Customer Engagement

09:05 The Importance of Video Format and Distribution

12:21 Building Trust with Customers and Employees

15:14 Balancing Scripted and Natural Delivery in Videos

18:10 Efficient Production on a Budget

19:28 The Importance of Pre-Production Planning

21:27 Fast Turnaround Strategies in Video Production

23:48 Setting Realistic Expectations with Clients

25:15 Making the Mundane Magnetic

28:11 Crafting Compelling Stories from Everyday Content

31:43 Customer Service Insights from Unexpected Encounters

38:41 officehoursintro.mp4


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-13-Ben-and-Trae-and-Chat-GPT-generated-topics-e36kirv6b7db6ac-6f9f-493d-a003-4b87a129d010Fri, 08 Aug 2025 20:46:01 GMT<p>Trae and Benjamin talk about favorite podcasts and how they appreciate that creative processes of artists have been so illuminated. Then they delve into a series of five questions that Chat GPT generated for Ben, five topics they love, and they do the must un-AI discussion ever-- all topics come straight from their brains! They get into the the importance of storytelling in video production, particularly in building brand awareness and trust with customers and employees. They talk aobut the significance of internal communication and employee engagement through video content, and strategies for high-impact production on a budget. They also explore how to make mundane topics engaging and share insights on customer service and sales strategies.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Podcast Listening Habits and Creative Processes</p><p>03:12 Building Brand Awareness Through Video</p><p>06:09 Humanizing Brands and Customer Engagement</p><p>09:05 The Importance of Video Format and Distribution</p><p>12:21 Building Trust with Customers and Employees</p><p>15:14 Balancing Scripted and Natural Delivery in Videos</p><p>18:10 Efficient Production on a Budget</p><p>19:28 The Importance of Pre-Production Planning</p><p>21:27 Fast Turnaround Strategies in Video Production</p><p>23:48 Setting Realistic Expectations with Clients</p><p>25:15 Making the Mundane Magnetic</p><p>28:11 Crafting Compelling Stories from Everyday Content</p><p>31:43 Customer Service Insights from Unexpected Encounters</p><p>38:41 officehoursintro.mp4</p><p><br /></p> no00:38:52OFFICE HOURS 13: Ben and Trae and Chat GPT generated topicsfull<![CDATA[OFFICE HOURS 07: Audio Engineering Superstar Nate Gregurek]]>Host Trae Stanley talks to fellow Audion team member Nat Gregurek about his journey into audio engineering. They discuss the importance of sound quality in live events and the challenges faced in the industry. Nate emphasizes the need for effective communication with clients, best practices for audio production, and the technical aspects of managing sound systems. The discussion also covers common issues like feedback and the intricacies of using wireless microphones, concluding with advice for ensuring a successful audio experience at events.


Chapters


00:00 Introduction and Technical Challenges

03:03 Nate's Journey into Audio Engineering

05:50 The Importance of Audio in Live Events

11:51 Demystifying Audio for Event Planners

17:54 Working with Production Companies

23:49 Client Communication and Unique Requests

26:16 Client Interactions and Color Grading Challenges

27:53 The Importance of Audio Clarity

32:09 Understanding Feedback in Live Sound

35:15 Microphone Types and Their Uses

42:37 Wireless Microphone Challenges

47:48 Best Practices for Live Sound Events


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-07-Audio-Engineering-Superstar-Nate-Gregurek-e33obhqd40a35ff-f76d-4c83-a527-556e2ef271e3Tue, 03 Jun 2025 17:05:07 GMT<p>Host Trae Stanley talks to fellow Audion team member Nat Gregurek about his journey into audio engineering. They discuss the importance of sound quality in live events and the challenges faced in the industry. Nate emphasizes the need for effective communication with clients, best practices for audio production, and the technical aspects of managing sound systems. The discussion also covers common issues like feedback and the intricacies of using wireless microphones, concluding with advice for ensuring a successful audio experience at events.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 Introduction and Technical Challenges</p><p>03:03 Nate's Journey into Audio Engineering</p><p>05:50 The Importance of Audio in Live Events</p><p>11:51 Demystifying Audio for Event Planners</p><p>17:54 Working with Production Companies</p><p>23:49 Client Communication and Unique Requests</p><p>26:16 Client Interactions and Color Grading Challenges</p><p>27:53 The Importance of Audio Clarity</p><p>32:09 Understanding Feedback in Live Sound</p><p>35:15 Microphone Types and Their Uses</p><p>42:37 Wireless Microphone Challenges</p><p>47:48 Best Practices for Live Sound Events</p><p><br /></p> no00:40:23OFFICE HOURS 07: Audio Engineering Superstar Nate Gregurekfull<![CDATA[OFFICE HOURS MINI: Ben Jansen and The Hidden Costs of Not Streaming]]>In this episode, Audion’s Founder Ben Jansen breaks down the strategic side of streaming live events. He shares when streaming can boost engagement and transparency, and when it may actually work against your goals. Ben walks through key factors to consider — your audience, your content, and your revenue model — so you can make smart choices about when and how to stream.

Chapters


00:00 The Case Against Streaming Events

02:31 The Importance of Streaming for Engagement

05:19 Revenue Opportunities Through Streaming


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-MINI-Ben-Jansen-and-The-Hidden-Costs-of-Not-Streaming-e34ehhkcc527dad-d229-474a-a09f-80288c88ec67Wed, 18 Jun 2025 21:35:38 GMT<p>In this episode, Audion’s Founder Ben Jansen breaks down the strategic side of streaming live events. He shares when streaming can boost engagement and transparency, and when it may actually work against your goals. Ben walks through key factors to consider — your audience, your content, and your revenue model — so you can make smart choices about when and how to stream.</p><p>Chapters</p><p><br /></p><p>00:00 The Case Against Streaming Events</p><p>02:31 The Importance of Streaming for Engagement</p><p>05:19 Revenue Opportunities Through Streaming</p><p><br /></p> no00:08:23OFFICE HOURS MINI: Ben Jansen and The Hidden Costs of Not Streamingbonus<![CDATA[OFFICE HOURS 02: Graphic Design]]>Summary


In this conversation, Trae, Emily, and Cory discuss their experiences in graphic design, the evolution of Audion, and the importance of branding and motion graphics in modern design. They share insights on client interactions, problem-solving, and the transition from in-house design to agency work. The discussion also highlights the significance of print design and the future directions of design innovations.


Takeaways


Cory and Emily have been integral to Audion since its inception.

Networking played a crucial role in their early careers.

The transition from graphic design to video production has been significant.

Clients often struggle with too much information in their designs.

Consistency in branding is key for client success.

Print design remains relevant despite digital trends.

Motion graphics add significant value to video production.

Understanding client needs is essential for effective design solutions.

The evolution of design tools has shaped their creative processes.

Collaboration enhances creativity and problem-solving in design.


Chapters


00:00 The Evolution of Graphic Design and Technology

00:17 The Journey of Cory and Emily in Design

01:44 Client Interactions and Design Challenges

04:54 Branding Consistency and Client Education

07:44 Transitioning from In-House to Outsourced Design

10:47 The Importance of Flexibility in Design

13:47 The Role of Experience in Design Solutions

18:31 The Evolution of In-House Design

22:32 The Impact of Consistency in Branding

27:20 The Importance of Effective Communication

32:22 Innovations in Digital Design

39:39 The Role of Print in Modern Events

43:43 The Value of Thoughtful Event Design


]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-02-Graphic-Design-e32afhpfd8f1314-b4ab-42c7-b52f-12b1946eadacSat, 03 May 2025 00:05:14 GMT<p>Summary</p><p><br /></p><p>In this conversation, Trae, Emily, and Cory discuss their experiences in graphic design, the evolution of Audion, and the importance of branding and motion graphics in modern design. They share insights on client interactions, problem-solving, and the transition from in-house design to agency work. The discussion also highlights the significance of print design and the future directions of design innovations.</p><p><br /></p><p>Takeaways</p><p><br /></p><p>Cory and Emily have been integral to Audion since its inception.</p><p>Networking played a crucial role in their early careers.</p><p>The transition from graphic design to video production has been significant.</p><p>Clients often struggle with too much information in their designs.</p><p>Consistency in branding is key for client success.</p><p>Print design remains relevant despite digital trends.</p><p>Motion graphics add significant value to video production.</p><p>Understanding client needs is essential for effective design solutions.</p><p>The evolution of design tools has shaped their creative processes.</p><p>Collaboration enhances creativity and problem-solving in design.</p><p><br /></p><p>Chapters</p><p><br /></p><p>00:00 The Evolution of Graphic Design and Technology</p><p>00:17 The Journey of Cory and Emily in Design</p><p>01:44 Client Interactions and Design Challenges</p><p>04:54 Branding Consistency and Client Education</p><p>07:44 Transitioning from In-House to Outsourced Design</p><p>10:47 The Importance of Flexibility in Design</p><p>13:47 The Role of Experience in Design Solutions</p><p>18:31 The Evolution of In-House Design</p><p>22:32 The Impact of Consistency in Branding</p><p>27:20 The Importance of Effective Communication</p><p>32:22 Innovations in Digital Design</p><p>39:39 The Role of Print in Modern Events</p><p>43:43 The Value of Thoughtful Event Design</p><p><br /></p> no00:37:5111OFFICE HOURS 02: Graphic Designfull<![CDATA[OFFICE HOURS 04: B2B Editing from the perspective of video editor Brad Haley]]>Trae and Ben interview one of Ben's oldest friends in the world, Brad Haley (https://bradhaley.com/). Brad is freelance editor that has done it all -- reality, narrative, informercials and B2B. He even won an Emmy in 2022!


In this conversation, Trae, Benjamin, and Brad discuss the evolution of editing in the reality TV industry, the impact of AI on workflows, and effective communication strategies between clients and editors. They share insights from Brad's extensive career, emphasizing the importance of storytelling and music in video production. The discussion also touches on the future of editing and the ethical considerations surrounding AI in the industry.


Chapters

00:00 Introduction and Background of the Guests

02:46 Brad's Career Journey and Experience

05:16 Evolution of Editing in Reality TV

08:49 The Editing Process and Collaboration

12:17 Effective Communication with Editors

14:01 The Impact of AI on Editing Workflows

20:34 Crafting Engaging Content in a Short Attention Span Era

28:45 Best Practices for Storytelling and Branding in Video Production

]]>https://podcasters.spotify.com/pod/show/trae-stanley/episodes/OFFICE-HOURS-04-B2B-Editing-from-the-perspective-of-video-editor-Brad-Haley-e32tg2m449828d3-6618-4a4e-bcb1-c6b0e338ce62Thu, 15 May 2025 21:09:13 GMT<p>Trae and Ben interview one of Ben's oldest friends in the world, Brad Haley (https://bradhaley.com/). Brad is freelance editor that has done it all -- reality, narrative, informercials and B2B. He even won an Emmy in 2022!</p><p><br /></p><p>In this conversation, Trae, Benjamin, and Brad discuss the evolution of editing in the reality TV industry, the impact of AI on workflows, and effective communication strategies between clients and editors. They share insights from Brad's extensive career, emphasizing the importance of storytelling and music in video production. The discussion also touches on the future of editing and the ethical considerations surrounding AI in the industry.</p><p><br /></p><p>Chapters</p><p>00:00 Introduction and Background of the Guests</p><p>02:46 Brad's Career Journey and Experience</p><p>05:16 Evolution of Editing in Reality TV</p><p>08:49 The Editing Process and Collaboration</p><p>12:17 Effective Communication with Editors</p><p>14:01 The Impact of AI on Editing Workflows</p><p>20:34 Crafting Engaging Content in a Short Attention Span Era</p><p>28:45 Best Practices for Storytelling and Branding in Video Production</p> no00:30:443OFFICE HOURS 04: B2B Editing from the perspective of video editor Brad Haleyfull