Driven Ops Power Talk

Ep. 23 - Navigating change at work as an ops professional

Jazmine Moore & Rebecca Heyse — Tue, 08 Jul 2025 17:56:00 GMT

Change is hard. Whether you're in the middle of a rebrand, launching a new product, or rolling out new tech, it can feel overwhelming. Especially if you're the one expected to make it all happen.
We're talking about managing organizational change without losing your mind. From getting buy-in to setting clear goals, building a solid communication plan, and avoiding the chaos.
If you're a marketing, sales, or ops leader trying to keep your team aligned through the storm, this one's for you.

Ep. 16 - Making your work in Marketing Operations visible, and proving your value to leadership

Jazmine Moore & Rebecca Heyse — Wed, 19 Mar 2025 16:51:00 GMT

In this episode, we're tackling how to make sure leadership truly sees and values the impact of Marketing Operations. Breaking down why MOPs work often goes unnoticed, how to proactively showcase contributions, and the key areas where MOPs drives business success. Learn how to share practical strategies like monthly impact reports and self-serve dashboards to keep leadership engaged.

Tune in to learn how to make MOPs an undeniable force in your organization!

Ep. 11 - Mastering Email Deliverability in Marketing Operations

Jazmine Moore & Rebecca Heyse — Tue, 22 Oct 2024 17:10:00 GMT

In this episode, we talk everything email deliverability. Discussing how to build a strong sender reputation to ensure your emails land in the inbox—not the spam folder. We also share best practices for list segmentation, consistent engagement, and compliance with email regulations. Tune in to learn how to improve your email marketing, engagement, and avoid common email deliverability mistakes!

Ep. 10 - Tech Review Series: Asana vs. ClickUp

Jazmine Moore & Rebecca Heyse — Tue, 08 Oct 2024 20:53:00 GMT

In this episode, we continue our tech review series with a head-to-head comparison of Asana and ClickUp. Join us as we discuss the hits, misses, and overall performance of each platform, breaking down everything from ease of use to customization. Whether you're managing a marketing team or are a seasoned scrum master, this review will help you decide which tool may be right for you.

Ep. 1 - Our Top 5 Best Practices for Documentation

Jazmine Moore & Rebecca Heyse — Tue, 28 May 2024 20:02:00 GMT

In our inaugural episode, hosts Jazmine Moore and Rebecca Heyse dive into the role of documentation in within marketing operations. Discover why thorough documentation is the backbone of any successful Go-To-Market strategy, and learn practical tips to streamline your documentation processes.

Whether you're struggling with onboarding new team members, maintaining consistency, or simply looking to enhance your operational workflows, this episode is loaded with tips and best practices to help you master the art of documentation.

For more resources and to learn more, visit us at www.drivenopsconsulting.com

Ep. 25 - Sales process that works: aligning reps, data and leadership

Jazmine Moore & Rebecca Heyse — Tue, 16 Sep 2025 16:07:00 GMT

Join us as we dig into one of the most important parts of sales operations, building a sales process that reps want to follow. We're exploring how to design workflows that feel natural, keep CRM data clean, and give leadership the clarity they need.
It's all about practical strategies for aligning processes with real-world selling motions, empowering champions and SDRs, and embedding communication and change management so adoption sticks.
Whether you're rolling out a new process or refreshing an old one, this episode will help you create a system that supports both your reps and your revenue goals.

Ep. 6 - Navigating AI in Marketing Operations: Insights and Real-World Uses

Jazmine Moore & Rebecca Heyse — Tue, 06 Aug 2024 15:45:00 GMT

In this episode, we talk about a topic that's top of mind for many, AI. Join us in exploring the variety of uses of AI in marketing operations, from enhancing reporting and data analytics to troubleshooting and automation. We share real-world examples and discuss the pros and cons of integrating AI into your day-to-day processes. Whether you're curious about AI's impact on the job market or looking for innovative ways to optimize your workflows, this episode is a must-listen for anyone in GTM operations.

Driven Ops Power Talk - Trailer

Jazmine Moore & Rebecca Heyse — Wed, 22 May 2024 03:19:00 GMT

Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.

Ep. 17 - Corporate drama?! Rippling vs. Deel Lawsuit breakdown, with our thoughts

Jazmine Moore & Rebecca Heyse — Tue, 01 Apr 2025 11:00:00 GMT

Welcome to our new segment Corporate Scandals and Tech Tea, where we're talking about the wild lawsuit between HR tech competitors Rippling and Deel. There's allegations of corporate espionage, a fake Slack channel trap, leaked internal communications, and a dramatic attempt to wipe evidence in the office bathroom. All details and thoughts discussed on this episode.

Ep. 14 - An introduction to Lead Lifecycle Architecture

Jazmine Moore & Rebecca Heyse — Thu, 12 Dec 2024 23:42:00 GMT

In the season finale of Driven Ops Power Talk, we break down a key element of marketing and sales success: the lead lifecycle architecture. Join us as we talk about how to streamline your lead management processes, align teams across the customer journey, and leverage data to identify bottlenecks. From defining lifecycle stages to avoiding common pitfalls, this episode delivers a framework to build every stage of the life.

Ep. 27 - Let's talk about making AI your marketing power partner

Jazmine Moore & Rebecca Heyse — Tue, 14 Oct 2025 13:37:00 GMT

What if your next big promotion doesn't come from working harder, but from teaming up with AI? Today we're diving into how AI is transforming the workplace, not by replacing humans, but by amplifying our creativity and productivity. Unpacking the myths fueling AI anxiety, share real-world examples of tools like HubSpot, Fireflies, and Glean, and discuss how to build your personal AI workbench.
Is AI also a....fortune teller? Let us know what you think.

Ep. 9 - Is Marketing Ops Really Marketing?

Jazmine Moore & Rebecca Heyse — Tue, 24 Sep 2024 22:21:00 GMT

In this episode, we dive into a hot topic that's been a big debate in the marketing operations community: Is Marketing Ops truly a part of marketing? Inspired by a viral discussion led by Mike Rizzo on LinkedIn, we discuss the role marketing operations plays in the marketing ecosystem and how marketing ops fuels the processes and data that help drive a successful marketing team.

Let us know what you think: Is marketing ops really marketing?

Ep. 8 - Tech Review Series: Salesloft

Jazmine Moore & Rebecca Heyse — Tue, 10 Sep 2024 15:55:00 GMT

In this episode, we have another tech review adding to our Tech Review Series. This time, we're diving into Salesloft! Salesloft is a sales engagement tool designed to simplify, analyze, and streamline the sales process. From conversation intelligence and AI-driven prioritization to Chrome extensions and customer support. We discuss the tool's hits and misses, offering insights into how Salesloft can benefit sales teams and beyond. Whether you're in sales, customer success, or marketing, this episode will help you understand how Salesloft can become the control center for your sales operations.

Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database

Jazmine Moore & Rebecca Heyse — Tue, 05 Aug 2025 14:40:00 GMT

We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance to keep your email list healthy and responsive.

Ep. 5 - Marketo Unveiled: An In-Depth Tech Review

Jazmine Moore & Rebecca Heyse — Tue, 23 Jul 2024 16:28:00 GMT

In this episode, we kick off our tech review series with a deep dive into Marketo, one of the leading tools in the marketing operations space. Join us as we explore the hits and misses of this powerful platform, discussing its scalability, usability, and data & analytics capabilities. We will provide an overall rating for Marketo, helping you decide if it's the right fit for your tech stack. You don't want to miss this one!

Ep. 13 - Ship It or Skip It: Ops Edition

Jazmine Moore & Rebecca Heyse — Wed, 27 Nov 2024 15:52:00 GMT

Listen in on our spin on the fun "Ship It or Skip It" game. From attribution models and data hygiene to AI and knowledge management systems, we talk about what we would "Ship" and what we would "Skip".

Ep. 4 - How to Become a Strategic Partner in Marketing Operations

Jazmine Moore & Rebecca Heyse — Tue, 09 Jul 2024 14:43:00 GMT

In this episode of Power Talk, hosts Jazmine Moore and Rebecca Heyse discuss the transition from being a marketing operations practitioner to becoming a strategic partner within your organization. Sharing insights and strategies on how to leverage tools like Marketo and Salesforce to align more closely with business goals and enhance the overall marketing and sales processes.

Ep. 19 - We've all got too many tools in our tech stack, how do we control the chaos

Jazmine Moore & Rebecca Heyse — Tue, 29 Apr 2025 11:00:00 GMT

With hundreds, or even thousands, of tools entering the market every year, it's easy to end up with an overloaded tech stack. You see a shiny new application that promises to solve all your problems "out of the box," but it often ends up complicating your processes instead. Today, we're talking about how to clean up your existing tech stack and what questions to ask yourself before adding anything new.

Ref Article: https://martech.org/how-more-tools-and-tactics-hurt-marketing-performance/

Ep. 12 - Managing Chaos as an Admin: Tips for Staying Sane

Jazmine Moore & Rebecca Heyse — Wed, 13 Nov 2024 21:06:00 GMT

In this episode, we talk about the chaos that comes with being a platform administrator in the GTM world. From managing permissions and access to streamlining intake processes and handling last-minute fire drills. Listen as we share our strategies to minimize chaos, stay organized, and tackle emergencies with a clear head. This episode is perfect for admins looking to stay grounded while navigating the demands of the role!

Ep. 22 - Marketing vs. Sales: The Sibling Rivalry Slowing Your Revenue

Jazmine Moore & Rebecca Heyse — Tue, 17 Jun 2025 11:00:00 GMT

You know that tension between marketing and sales? Yeah, we're talking about it. In this episode, we get into the real reasons teams butt heads: missed follow-ups, lead quality complaints, broken feedback loops, and more. We've seen it all, and chances are, so have you. We also break down how to actually fix it, from building shared funnels to setting real SLAs that both teams can align on.

Ep. 21 - From Chaos to Clarity: Rebuilding Sales Pipeline and Forecasting with HubSpot

Jazmine Moore & Rebecca Heyse — Tue, 03 Jun 2025 21:44:00 GMT

In this special case study episode of Power Talk, Jazmine and Lindsey are joined by Mike Chasteen, SVP of Sales and Customer Success at Base64, to share how the Driven Ops team partnered with his organization to elevate their sales operations. Together, they walk through the process of refining the sales pipeline, cleaning and normalizing over 110,000 records, and implementing a dynamic forecasting system in HubSpot. This collaborative transformation improved data visibility, simplified AE workflows, and strengthened leadership decision-making. If you're curious what it's like to work with Driven Ops, this behind-the-scenes look offers real insight into the impact.

Ep. 20 - Rippling vs. Deel Spy Scandal, Part 2

Jazmine Moore & Rebecca Heyse — Thu, 22 May 2025 00:47:00 GMT

Today we are back with part two of the drama between Rippling and Deel. Becca breaks down explosive new details from a public affidavit that confirms what was once only rumor: there was a spy. We reveal how Deel 'ALLEGEDLY' paid a Rippling employee to leak sensitive data and how a honeypot Slack trap led to a corporate takedown. It's true crime meets tech world drama. Buckle up.

Ep. 18 - Data Wars: LinkedIn Tightens the Reins on Third-Party Tools

Jazmine Moore & Rebecca Heyse — Tue, 15 Apr 2025 11:00:00 GMT

Join us as we unpack LinkedIn's recent crackdown on Apollo.io and Seamless.Ai, and explore what it means for the future of B2B sales. From concerns over data scraping to the ripple effects on outbound strategies, legal compliance, and sales engagement tools — we're diving into the big questions. Are you Team LinkedIn, Team Apollo, or just trying to adapt? Either way, one thing's clear: these moves are reshaping the sales tech landscape and forcing teams to rethink how they reach their buyers.

Ep. 3 - Mastering Reporting in Marketing Ops

Jazmine Moore & Rebecca Heyse — Tue, 25 Jun 2024 15:03:00 GMT

In this episode, we discuss the world of reporting within Marketing Operations. From CRMs to Marketing Automation Platforms, we explore the strategies that ensure data accuracy and elevate campaign performance. Join us as we talk best practices for reliable reports and making data-driven decisions that drive growth. This episode is packed with tips to help you master reporting.

Ep. 7 - Effective Prioritization Strategies for Marketing Ops Success

Jazmine Moore & Rebecca Heyse — Tue, 20 Aug 2024 10:00:00 GMT

In this episode, we dive into prioritizing an overwhelming workload within marketing operations. With endless to-do lists and constant demands, figuring out what to tackle first can be daunting. Listen as we share practical strategies for deciding between urgent fire drills and less critical tasks, aligning projects with company OKRs, and managing stakeholder expectations. Learn the importance of transparent communication and the use of project management tools like Asana. Tune in for insightful tips on staying organized and focused in the fast-paced world of marketing ops!

Ep. 29 - Being technical is great, but being understood is better

Jazmine Moore & Rebecca Heyse — Wed, 15 Oct 2025 15:23:00 GMT

Technical folks, this one's for you! We're unpacking why technical messages don't always land and how to fix it. Skip the technical jargon and instead learn how to better align with business teams, communicate clearly, and keep projects moving without all the back-and-forth. Plus, we're celebrating the end of season two and sharing what's next for Power Talk.

Ep. 28 - The new era of the MQL

Jazmine Moore & Rebecca Heyse — Tue, 14 Oct 2025 15:40:00 GMT

Join us as we break down why the MQL isn't dead, but has just been misunderstood. We dig into what a modern MQL should look like, how to align it with today's buyer journey, and why gating strategy and sales collaboration matter more than ever. Forget the MQL goals of 500 every month and other vanity metrics. If you're ready to move from chasing numbers to driving real pipeline, this one's for you.

Ep. 26 - When security breaches hit your sales tools

Jazmine Moore & Rebecca Heyse — Tue, 16 Sep 2025 17:58:00 GMT

We're talking about the recent breach impacting SalesLoft and Drift customers, which forced the shutdown of critical integrations. Join us as we share what admins should do when systems go dark, why transparency and communication matter during a crisis, and practical prevention tips like MFA, role-based access, and zero-trust practices.

Ep. 2 - Adding Tools To Your Tech Stack in Revenue Operations

Jazmine Moore & Rebecca Heyse — Mon, 01 Jul 2024 18:21:00 GMT

In this episode, Jazmine and Rebecca explore the strategies that they like to leverage with adding tools to a tech stack. From evaluating the latest platforms to integrating new tools, this episode is a must-listen for anyone looking to enhance their operational capabilities. Discover how to identify the right tools that align with your business goals, ensure adoption across teams, and avoid mistakes that can disrupt your workflows. Jazmine and Rebecca share their expert insights and practical tips to help you make informed decisions and optimize your tech stack. Don't miss this deep dive into the world of RevOps tools! For more resources and to learn more about our marketing and revenue operations services, visit us at www.drivenopsconsulting.com

Ep. 15 - Managing Up Without Losing Your Mind

Jazmine Moore & Rebecca Heyse — Tue, 25 Feb 2025 19:06:00 GMT

We're back, y'all! Season 2 of Driven Ops Power Talk is officially here, and we're kicking things off talking about managing up.

Ever had a boss throw last-minute changes at you like it's no big deal? Or been asked for a "quick report" that actually takes hours of work? Yeah, us too. Today, we're breaking down how to push back without just saying no, why asking the right questions can save you from chaos, and setting expectations so you're seen as a partner and not just an order taker.