<![CDATA[The Marketing Brief]]>Join host Brian Aucoin, a 25-year veteran of marketing and media. He's worked with premier brands: XBox, Mattel, Campbell's Soup, Moonbug, Sony Pictures, Paramount Pictures, Disney, Protect our Winters and goodr.

The Marketing Brief is a short-form podcast for CMOs, founders and growth leaders navigating the AI-powered, value-conscious economy. Each episode explores the systems, consumer tensions and cultural shifts shaping marketing in 2026. We seek practical and strategic conversations that elevate the voices of industry experts.

]]>https://aucoinconsulting.org/Riverside.fm (https://riverside.com)Thu, 28 May 2026 21:20:16 GMTFri, 23 Jan 2026 18:32:26 GMT60Brian Aucoin<p>Join host Brian Aucoin, a 25-year veteran of marketing and media. He's worked with premier brands: XBox, Mattel, Campbell's Soup, Moonbug, Sony Pictures, Paramount Pictures, Disney, Protect our Winters and goodr. </p><p>The Marketing Brief is a short-form podcast for CMOs, founders and growth leaders navigating the AI-powered, value-conscious economy. Each episode explores the systems, consumer tensions and cultural shifts shaping marketing in 2026. We seek practical and strategic conversations that elevate the voices of industry experts. </p>episodicBrian Aucoinbpaucoin@gmail.comno<![CDATA[Robert & Brian Chat Media Buying in the AI-era and How to Define your Super Consumers (S1 E18)]]>The conversation with Robert Brill from Brill Media covers the challenges and transformations in media buying, the impact of AI on creative development, the importance of understanding the super consumer, the significance of levels of awareness in marketing, and the exciting developments in AI and personal life.

Key takeaways include the commoditization of media buying, the role of targeting in creative development, the importance of understanding the super consumer, the impact of AI on marketing, and the significance of levels of awareness in messaging.

]]>abf0a62d-1081-4bdf-a3df-1ddf4327d8adTue, 26 May 2026 13:45:00 GMT<p>The conversation with Robert Brill from Brill Media covers the challenges and transformations in media buying, the impact of AI on creative development, the importance of understanding the super consumer, the significance of levels of awareness in marketing, and the exciting developments in AI and personal life. <br /><br />Key takeaways include the commoditization of media buying, the role of targeting in creative development, the importance of understanding the super consumer, the impact of AI on marketing, and the significance of levels of awareness in messaging.</p>no00:18:06118Robert & Brian Chat Media Buying in the AI-era and How to Define your Super Consumers (S1 E18)full<![CDATA[Errol & Brian Open Up on the Current Job Market and How to Navigate Unemployment]]>The conversation covers Errol Firestone's career background, challenges in navigating unemployment, economic factors affecting the job market, the impact of AI on the industry, coping with unemployment challenges, and the seasonality of hiring and job market dynamics.

Takeaways

  • Challenges in the job market
  • Impact of AI on the industry
]]>feca6f27-0a2f-4aa3-92dc-a8c995b168c3Tue, 28 Apr 2026 13:45:00 GMT<p>The conversation covers Errol Firestone's career background, challenges in navigating unemployment, economic factors affecting the job market, the impact of AI on the industry, coping with unemployment challenges, and the seasonality of hiring and job market dynamics.</p><p></p><p>Takeaways</p><ul><li>Challenges in the job market</li><li>Impact of AI on the industry</li></ul>no00:16:20114Errol & Brian Open Up on the Current Job Market and How to Navigate Unemploymentfull<![CDATA[Patrick & Brian Discuss an Artist’s Outside View on Trends and How Retail Has Evolved (S1 E17)]]>The conversation with Patrick Cupid delves into the world of fashion, design, and consumer behavior. Patrick shares insights on trendsetting, consumer interests, the evolution of retail, and the importance of community and brand storytelling. He also discusses the creation of a space for designers and creatives, emphasizing the artisanal approach to retail.

Takeaways

  • Trendsetting
  • Consumer Insights
]]>87c6bc24-0d1a-40ca-9aab-5d4e281fafffTue, 19 May 2026 13:45:00 GMT<p>The conversation with Patrick Cupid delves into the world of fashion, design, and consumer behavior. Patrick shares insights on trendsetting, consumer interests, the evolution of retail, and the importance of community and brand storytelling. He also discusses the creation of a space for designers and creatives, emphasizing the artisanal approach to retail.</p><p></p><p>Takeaways</p><ul><li>Trendsetting</li><li>Consumer Insights</li></ul>no00:19:38117Patrick & Brian Discuss an Artist’s Outside View on Trends and How Retail Has Evolved (S1 E17)full<![CDATA[Kaare, Dan & Brian Discuss the Outdoor Industry, Building Narrative & AI Marketing (S1 E16)]]>Photographers and directors Kaare Iverson and Dan Holtz discuss their work in storytelling for commercial brands, the challenges they face, and their use of AI in their creative process. They also share their excitement about upcoming projects and personal endeavors.

Takeaways

  • Storytelling for commercial brands
  • Challenges in the creative process
  • Use of AI in photography and storytelling
  • Excitement about upcoming projects and personal endeavors
]]>0ed37874-233c-45dd-b51f-47eaba8ccf6bTue, 12 May 2026 13:45:00 GMT<p>Photographers and directors Kaare Iverson and Dan Holtz discuss their work in storytelling for commercial brands, the challenges they face, and their use of AI in their creative process. They also share their excitement about upcoming projects and personal endeavors.</p><p></p><p>Takeaways</p><ul><li>Storytelling for commercial brands</li><li>Challenges in the creative process</li><li>Use of AI in photography and storytelling</li><li>Excitement about upcoming projects and personal endeavors</li></ul>no00:14:14116Kaare, Dan & Brian Discuss the Outdoor Industry, Building Narrative & AI Marketing (S1 E16)full<![CDATA[Rob & Brian Discuss AI Everything, Marketing as Part of Design and the Power of Community (S1 E15)]]>Rob Simon, an industry expert with a background in startup design and AI, discusses the intersection of design, marketing, and community building. He emphasizes the importance of authentic conversations, user-centric design, and the evolving role of AI in marketing. Rob also shares his excitement for the future of AI design and the impact of community engagement on brand success.

Takeaways

  • User-Centric Design
  • Community Engagement
]]>3d0e90d5-4271-4016-83e0-ec403c33d004Tue, 05 May 2026 13:45:00 GMT<p>Rob Simon, an industry expert with a background in startup design and AI, discusses the intersection of design, marketing, and community building. He emphasizes the importance of authentic conversations, user-centric design, and the evolving role of AI in marketing. Rob also shares his excitement for the future of AI design and the impact of community engagement on brand success.</p><p></p><p>Takeaways</p><ul><li>User-Centric Design</li><li>Community Engagement</li></ul>no00:17:59115Rob & Brian Discuss AI Everything, Marketing as Part of Design and the Power of Community (S1 E15)full<![CDATA[Mama J (Johnnie Lloyd) & Brian Discuss Mindset, Authenticity and How to Show Up With Value (S1 E13)]]>In this episode, Mama J (Johnnie Lloyd -MindsetMAVEN) discusses the importance of authenticity and identity first. She shares insights on navigating authenticity in the workplace, helping young people find their authentic selves, and the impact of AI on authentic interactions. The conversation highlights the power of authenticity and the journey to self-identity.

Takeaways

  • The power of authenticity
  • Navigating authenticity in the workplace
]]>a274b64f-4632-4b7b-a5c9-d8661df86121Tue, 21 Apr 2026 13:45:00 GMT<p>In this episode, Mama J (Johnnie Lloyd -MindsetMAVEN) discusses the importance of authenticity and identity first. She shares insights on navigating authenticity in the workplace, helping young people find their authentic selves, and the impact of AI on authentic interactions. The conversation highlights the power of authenticity and the journey to self-identity.</p><p></p><p>Takeaways</p><ul><li>The power of authenticity</li><li>Navigating authenticity in the workplace</li></ul>no00:15:29113Mama J (Johnnie Lloyd) & Brian Discuss Mindset, Authenticity and How to Show Up With Value (S1 E13)full<![CDATA[John & Brian Discuss AI in the Workplace & Measuring Workplace Culture (S1 E12)]]>The conversation covers the topics of AI in talent management, measuring company culture, personal use of AI, and exciting aspects of life. John Betancourt, CEO of Human Intelligence, shares insights on the impact of AI and the measurement of company culture. He also discusses his personal use of AI and shares his excitement about various aspects of life.

Takeaways

  • AI in Talent Management
  • Measuring Company Culture
]]>f758bd08-6b1e-454f-b0a4-19db69910e63Tue, 14 Apr 2026 13:45:00 GMT<p>The conversation covers the topics of AI in talent management, measuring company culture, personal use of AI, and exciting aspects of life. John Betancourt, CEO of Human Intelligence, shares insights on the impact of AI and the measurement of company culture. He also discusses his personal use of AI and shares his excitement about various aspects of life.</p><p></p><p>Takeaways</p><ul><li>AI in Talent Management</li><li>Measuring Company Culture</li></ul>no00:15:51112John & Brian Discuss AI in the Workplace & Measuring Workplace Culture (S1 E12)full<![CDATA[Izzy, Eli & Brian Discuss the Activation Space and the Power in Bringing People Together (S1 E11)]]>The conversation covers the origin story of Vagabonds, their approach to creating immersive environments, the shift to a conversation economy, and the importance of authenticity and culture building. Key takeaways include the focus on immersive environments and the shift to a conversation economy in marketing.

]]>2ea83468-dedd-4d41-b428-8e243811a59eTue, 07 Apr 2026 13:45:00 GMT<p>The conversation covers the origin story of Vagabonds, their approach to creating immersive environments, the shift to a conversation economy, and the importance of authenticity and culture building. Key takeaways include the focus on immersive environments and the shift to a conversation economy in marketing.</p>no00:18:32111Izzy, Eli & Brian Discuss the Activation Space and the Power in Bringing People Together (S1 E11)full<![CDATA[Sarah & Brian Talk Ecosystem-Building, Community and Consumers IRL (S1 E10)]]>Sarah Knapp, an ecosystem builder, discusses the importance of community for brands and the value of long-term community activation. She shares insights on consumer trends, the regional specificity of community motivations, and the ongoing conversation about community as a trend.

Takeaways

  • Long-term community activation is essential for brands to build a deep and impactful association with shared values.
  • Consumer motivations for seeking community are regionally specific and influenced by factors such as city living and outdoor interests.
  • The ongoing conversation about community as a trend raises questions about the long-term willingness of consumers to pay for community experiences.
]]>8e4ea8ce-91ce-4a77-b9ba-e3dd28efd8f8Tue, 31 Mar 2026 13:45:00 GMT<p>Sarah Knapp, an ecosystem builder, discusses the importance of community for brands and the value of long-term community activation. She shares insights on consumer trends, the regional specificity of community motivations, and the ongoing conversation about community as a trend. </p><p></p><p>Takeaways</p><ul><li>Long-term community activation is essential for brands to build a deep and impactful association with shared values.</li><li>Consumer motivations for seeking community are regionally specific and influenced by factors such as city living and outdoor interests.</li><li>The ongoing conversation about community as a trend raises questions about the long-term willingness of consumers to pay for community experiences.</li></ul>no00:13:47110Sarah & Brian Talk Ecosystem-Building, Community and Consumers IRL (S1 E10)full<![CDATA[Sydney & Brian Talk Marketing Systems, Segmentation and Community-Based Marketing (S1 E9)]]>Sydney Boyd, founder of Die Hard, Inc., discusses the evolution of marketing systems, challenges in event marketing, the role of AI tools, the concept of a marketing operating system, fan-based marketing, community building, and exciting developments in the field.

Takeaways

  • Evolution of marketing systems
  • Challenges in event marketing
]]>29b58ad6-4104-4824-bdec-0b46236224bdTue, 24 Mar 2026 13:45:00 GMT<p>Sydney Boyd, founder of Die Hard, Inc., discusses the evolution of marketing systems, challenges in event marketing, the role of AI tools, the concept of a marketing operating system, fan-based marketing, community building, and exciting developments in the field.</p><p></p><p>Takeaways</p><ul><li>Evolution of marketing systems</li><li>Challenges in event marketing</li></ul>no00:13:2819Sydney & Brian Talk Marketing Systems, Segmentation and Community-Based Marketing (S1 E9)full<![CDATA[Rich & Brian Throw Back to “TV is King" Era, Drop Names and Relate Forward to Streaming (S1 E8)]]>The conversation covers the evolution of the media landscape, advertising trends, and the impact of television advertising. It also delves into the aspirational place for marketers, cross-platform marketing, and innovative marketing strategies.

Takeaways

  • Media landscape evolution
  • Advertising trends
]]>6eec3985-1519-43df-94fd-7c6529e1756bTue, 17 Mar 2026 13:45:00 GMT<p>The conversation covers the evolution of the media landscape, advertising trends, and the impact of television advertising. It also delves into the aspirational place for marketers, cross-platform marketing, and innovative marketing strategies. </p><p></p><p>Takeaways</p><ul><li>Media landscape evolution</li><li>Advertising trends</li></ul>no00:13:2218Rich & Brian Throw Back to “TV is King" Era, Drop Names and Relate Forward to Streaming (S1 E8)full<![CDATA[Kelly & Brian Cover Career Coaching, AI Adoption and Moving Communities to Advocacy (S1 E7)]]>The conversation covers the challenges of AI adoption and the impact of AI on industry and education. It also delves into the evolution of the marketing industry, the use of AI as a leverage tool, and its role in community building and brand alignment. Additionally, it explores the concept of conversation economy and the excitement about giving back and community building.

Takeaways

  • AI adoption challenges
  • Community building in marketing
]]>d26e6447-c193-45a8-9eb7-247805b2838dTue, 10 Mar 2026 13:45:00 GMT<p>The conversation covers the challenges of AI adoption and the impact of AI on industry and education. It also delves into the evolution of the marketing industry, the use of AI as a leverage tool, and its role in community building and brand alignment. Additionally, it explores the concept of conversation economy and the excitement about giving back and community building.</p><p></p><p>Takeaways</p><ul><li>AI adoption challenges</li><li>Community building in marketing</li></ul>no00:17:0417Kelly & Brian Cover Career Coaching, AI Adoption and Moving Communities to Advocacy (S1 E7)full<![CDATA[Mark & Brian Go Deep on AI Adoption and The Iterative Process (S1 E6)]]>Mark Phelan, CEO of Projxon, discusses AI adoption, culture, and integration within the business environment. He shares insights on Gemini and Notebook LM, emphasizing the importance of an iterative production process and collaboration.

Takeaways

  • AI adoption starts with culture
  • Integration of AI tools within the Google Workspace
  • The Michelin method emphasizes an iterative production process
]]>5c9d9e0d-5692-4cf0-9b35-0bf7ab9980b6Tue, 03 Mar 2026 14:45:00 GMT<p>Mark Phelan, CEO of Projxon, discusses AI adoption, culture, and integration within the business environment. He shares insights on Gemini and Notebook LM, emphasizing the importance of an iterative production process and collaboration. </p><p></p><p>Takeaways</p><ul><li>AI adoption starts with culture</li><li>Integration of AI tools within the Google Workspace</li><li>The Michelin method emphasizes an iterative production process</li></ul>no00:17:1616Mark & Brian Go Deep on AI Adoption and The Iterative Process (S1 E6)full<![CDATA[Jamie & Brian Discuss Autonomy and People in the Workplace (S1 E5)]]>The conversation covers topics such as delegation intelligence, the founder's trap, building systems, autonomy, leadership, culture, authenticity, long-lasting relationships, understanding and motivating employees

Takeaways

  • Delegation is a superpower
  • Building systems and autonomy
]]>1aa0e5c0-038d-4ae5-9fef-e5dafdcbbf7dTue, 24 Feb 2026 14:45:00 GMT<p>The conversation covers topics such as delegation intelligence, the founder's trap, building systems, autonomy, leadership, culture, authenticity, long-lasting relationships, understanding and motivating employees</p><p></p><p>Takeaways</p><ul><li>Delegation is a superpower</li><li>Building systems and autonomy</li></ul>no00:14:2715Jamie & Brian Discuss Autonomy and People in the Workplace (S1 E5)full<![CDATA[Ben & Brian Explore a Sales AE's Perspective on AI Adoption (S1 E4)]]>Ben Kieswetter, a new Account Executive (AE) at Outside, discusses his background, role, and the impact of AI on sales and marketing. He shares insights on effective outreach, authentic communication, and his excitement about his new role and lifestyle.

Takeaways

  • Effective outreach requires authenticity and relevance.
  • Understanding the audience is crucial for successful marketing and sales.
]]>4ce4aadf-022d-47a2-9123-4287cf1782e4Tue, 17 Feb 2026 14:45:00 GMT<p>Ben Kieswetter, a new Account Executive (AE) at Outside, discusses his background, role, and the impact of AI on sales and marketing. He shares insights on effective outreach, authentic communication, and his excitement about his new role and lifestyle. </p><p></p><p>Takeaways</p><ul><li>Effective outreach requires authenticity and relevance.</li><li>Understanding the audience is crucial for successful marketing and sales.</li></ul>no00:11:5414Ben & Brian Explore a Sales AE's Perspective on AI Adoption (S1 E4)full<![CDATA[Jacob & Brian Talk About Community, Events and AI Adoption (S1 E3)]]>The conversation with Jacob Zucker covers the topics of community and events in 2026, the impact of AI on marketing, entry-level positions, and human involvement, as well as Jacob's personal passion for travel and hospitality. The discussion provides insights into the evolving landscape of marketing and the challenges and opportunities it presents.

Takeaways

  • Community and events in 2026
  • Impact of AI on marketing and entry-level positions
]]>89923f95-4633-4d3c-9673-bb31c4cb8198Tue, 10 Feb 2026 14:45:00 GMT<p>The conversation with Jacob Zucker covers the topics of community and events in 2026, the impact of AI on marketing, entry-level positions, and human involvement, as well as Jacob's personal passion for travel and hospitality. The discussion provides insights into the evolving landscape of marketing and the challenges and opportunities it presents.</p><p></p><p>Takeaways</p><ul><li>Community and events in 2026</li><li>Impact of AI on marketing and entry-level positions</li></ul>no00:15:1313Jacob & Brian Talk About Community, Events and AI Adoption (S1 E3)full<![CDATA[Sylvie & Brian Tackle Authenticity in Marketing (S1 E2)]]>The conversation with Sylvie Schnaier covers the importance of authenticity in marketing, the concept of marketing as a conversation, and the possible future of online shopping experiences.

Takeaways

  • Authenticity is key
  • Marketing as a conversation
]]>f0578ae4-4c38-4833-96e7-3403df7410aeTue, 03 Feb 2026 14:45:00 GMT<p>The conversation with Sylvie Schnaier covers the importance of authenticity in marketing, the concept of marketing as a conversation, and the possible future of online shopping experiences. </p><p></p><p>Takeaways</p><ul><li>Authenticity is key</li><li>Marketing as a conversation</li></ul>no00:16:4912Sylvie & Brian Tackle Authenticity in Marketing (S1 E2)full<![CDATA[Reha & Brian Talk AI in the Creative Process (S1 E1)]]>Reha Baydar, an expert in entertainment marketing, discusses the impact of AI on creative and the adoption of AI in creative workflows. He also shares insights on client demand for AI in marketing, the importance of creative fidelity in AI, and his overall excitement about product development in AI.

Takeaways

  • AI's impact on marketing and creative workflows
  • Client demand for AI in marketing

Chapters

  • 00:00 Introduction to Entertainment Marketing
  • 09:03 AI Adoption in Creative Workflows
  • 15:03 AI and Creative Fidelity
]]>f7033727-2e59-4a99-905c-a6373ebd39b1Tue, 27 Jan 2026 15:30:24 GMT<p>Reha Baydar, an expert in entertainment marketing, discusses the impact of AI on creative and the adoption of AI in creative workflows. He also shares insights on client demand for AI in marketing, the importance of creative fidelity in AI, and his overall excitement about product development in AI.</p><p></p><p>Takeaways</p><ul><li>AI's impact on marketing and creative workflows</li><li>Client demand for AI in marketing</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Entertainment Marketing</li><li>09:03 AI Adoption in Creative Workflows</li><li>15:03 AI and Creative Fidelity</li></ul>no00:15:04Reha & Brian Talk AI in the Creative Process (S1 E1)full<![CDATA[An Intro]]>An introduction to 10 Minutes of Marketing with Brian Aucoin

]]>af3bdb15-59e8-4534-affe-784c4fabdd7bFri, 23 Jan 2026 18:33:11 GMT<p>An introduction to 10 Minutes of Marketing with Brian Aucoin</p>no00:01:00An Introfull