<![CDATA[The Visible Founder Podcast]]>This is the show for founders who know they’re building something real, but feel like visibility, credibility, or investor traction isn’t keeping pace with the quality of their business.

]]>jetsetproductions.coRiverside.fm (https://riverside.com)Thu, 28 May 2026 12:28:53 GMTThu, 12 Feb 2026 23:31:31 GMT60Jet Set Productions<p>This is the show for founders who know they’re building something real, but feel like visibility, credibility, or investor traction isn’t keeping pace with the quality of their business.</p>episodicJet Set Productionsjade@jetsetjade.comno<![CDATA[Why Most CPG Founders Fail at Fundraising (And How to Fix It)]]>The conversation with Tom Malengo, co-founder of Brandjectory, delves into the challenges faced by CPG founders and the expectations of investors in the CPG industry. It emphasizes the importance of sustainable growth, building relationships with investors, and earning trust and credibility as a founder. Additionally, it highlights the role of education, coaching, and networking, as well as the significance of visibility and online presence in the fundraising journey.

Takeaways

  • Investors look for sustainable growth and a well-run company, not just a great product
  • Building relationships with investors before asking for capital is crucial for gaining trust

Chapters

  • 00:00 The Problem with CPG Founders
  • 05:58 Investor Expectations in CPG Pitches
  • 12:23 Earning Trust and Credibility as a Founder
  • 17:57 Building Relationships with Investors
]]>f3b110aa-bc39-40b9-a2e3-45311713ae32Thu, 12 Feb 2026 23:35:33 GMT<p>The conversation with Tom Malengo, co-founder of Brandjectory, delves into the challenges faced by CPG founders and the expectations of investors in the CPG industry. It emphasizes the importance of sustainable growth, building relationships with investors, and earning trust and credibility as a founder. Additionally, it highlights the role of education, coaching, and networking, as well as the significance of visibility and online presence in the fundraising journey.</p><p></p><p>Takeaways</p><ul><li>Investors look for sustainable growth and a well-run company, not just a great product</li><li>Building relationships with investors before asking for capital is crucial for gaining trust</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Problem with CPG Founders</li><li>05:58 Investor Expectations in CPG Pitches</li><li>12:23 Earning Trust and Credibility as a Founder</li><li>17:57 Building Relationships with Investors</li></ul>no00:22:0311Why Most CPG Founders Fail at Fundraising (And How to Fix It)full