<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Catch 22]]></title><description><![CDATA[<p>Catch 22 is the marketing podcast for anyone who's over the copy-paste advice clogging up their feeds. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital, it's real marketing talk: more volume, less noise.</p><p></p><p>Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud.</p><p></p><p>We cover it all with honest opinions, hot takes, and the kind of candid conversation you only get when marketers actually trust each other.</p><p></p><p>Whether you're a seasoned marketer hungry to hear from people who "get it", a founder trying to figure out what the heck good marketing actually looks like these days, or someone who just wants industry commentary that doesn't insult your intelligence, Catch 22 was made for YOU!</p><p></p><p>We'll also catch up (get it?) with guests who do the work every day: strategists, creatives, founders, and industry voices who bring their real experiences to the table. No fluff, no fence-sitting, just smart, sometimes spicy, occasionally chaotic conversations about where marketing is now and where it's headed next.</p><p>Hit play. Join the group chat. Let's catch up!</p><p></p><p>Subscribe wherever you listen to podcasts, and catch up with us on our other channels:</p><p><a rel="noopener noreferrer nofollow" href="https://www.twentytwodigital.com/" target="_blank">https://www.twentytwodigital.com/</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/twentytwodigital/" target="_blank">https://www.linkedin.com/company/twentytwodigital/</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/twentytwodigital/" target="_blank">https://www.instagram.com/twentytwodigital/</a></p><p><b><br /></b></p><p><b>Hosted by Ashton Tuckerman and Mikayla Nicol | TwentyTwo Digital</b> <i>New episodes dropping regularly | Marketing | Strategy | Digital Trends | Agency Life | Branding</i></p>]]></description><link>https://www.twentytwodigital.com/</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Thu, 09 Apr 2026 00:44:25 GMT</lastBuildDate><atom:link href="https://api.riverside.fm/hosting/QBHGQbne.rss" rel="self" type="application/rss+xml"/><author><![CDATA[TwentyTwo Digital]]></author><pubDate>Tue, 31 Mar 2026 01:28:44 GMT</pubDate><copyright><![CDATA[2026 TwentyTwo Digital]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Marketing]]></category><itunes:author>TwentyTwo Digital</itunes:author><itunes:summary>&lt;p&gt;Catch 22 is the marketing podcast for anyone who&apos;s over the copy-paste advice clogging up their feeds. Hosted by Ashton Tuckerman and Mikayla Nicol from TwentyTwo Digital, it&apos;s real marketing talk: more volume, less noise.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Each episode, we dig into the trends, contradictions, campaign wins, and spectacular flops shaping modern marketing. From AI and content strategy to brand positioning, agency life, and the stuff nobody else wants to say out loud.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;We cover it all with honest opinions, hot takes, and the kind of candid conversation you only get when marketers actually trust each other.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Whether you&apos;re a seasoned marketer hungry to hear from people who &quot;get it&quot;, a founder trying to figure out what the heck good marketing actually looks like these days, or someone who just wants industry commentary that doesn&apos;t insult your intelligence, Catch 22 was made for YOU!&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;We&apos;ll also catch up (get it?) with guests who do the work every day: strategists, creatives, founders, and industry voices who bring their real experiences to the table. No fluff, no fence-sitting, just smart, sometimes spicy, occasionally chaotic conversations about where marketing is now and where it&apos;s headed next.&lt;/p&gt;&lt;p&gt;Hit play. Join the group chat. Let&apos;s catch up!&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Subscribe wherever you listen to podcasts, and catch up with us on our other channels:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.twentytwodigital.com/&quot; target=&quot;_blank&quot;&gt;https://www.twentytwodigital.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/company/twentytwodigital/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/company/twentytwodigital/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/twentytwodigital/&quot; target=&quot;_blank&quot;&gt;https://www.instagram.com/twentytwodigital/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Hosted by Ashton Tuckerman and Mikayla Nicol | TwentyTwo Digital&lt;/b&gt; &lt;i&gt;New episodes dropping regularly | Marketing | Strategy | Digital Trends | Agency Life | Branding&lt;/i&gt;&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>TwentyTwo Digital</itunes:name><itunes:email>google@twentytwodigital.com</itunes:email></itunes:owner><itunes:explicit>yes</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/f78d5b42-7b06-460d-8fae-9db7d807aaf3/logos/b1895186-9d79-4798-8af6-4ddf4b7c8b40.jpeg"/><item><title><![CDATA[This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags]]></title><description><![CDATA[<p><b>In this ep:</b> We break down five marketing trends defining 2026: AI influencers, hashtags, rage-bait strategy, offline marketing, and ChatGPT ads. Sharp takes, no fluff.</p><p></p><p><b>Trends discussed:</b></p><ul><li>AI influencers — hype or helpful?</li><li>Hashtags — dead, reborn, or misunderstood?</li><li>Rage-bait as strategy — when it works, when it backfires</li><li>Offline/IRL marketing resurgence</li><li>ChatGPT ads in Australia — early adoption or wait-and-see?<p></p></li></ul><p><b>Brands/campaigns mentioned:</b></p><ul><li>Good Rituals (founder-led content)</li><li>Dove Reddit campaign (Real Bodies platform)</li><li>Priceline Pharmacy menopause ad</li><li>Industrial resin TikTok account<p></p></li></ul><p><b>Resources:</b></p><ul><li>TwentyTwo Digital's 2026 Digital Trends Ebook<p></p></li></ul><p><b>Find us:</b></p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/ashtontuckerman/" target="_blank"><b>Ashton Tuckerman</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/mikaylanicol/" target="_blank"><b>Mikayla Nicol</b></a></p><p></p><p><b>Find 22:</b></p><p><a rel="noopener noreferrer nofollow" href="http://twentytwodigital.com" target="_blank">twentytwodigital.com</a></p><p><a rel="noopener noreferrer nofollow" href="https://au.linkedin.com/company/twentytwodigital" target="_blank">22 LinkedIn</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/twentytwodigital/" target="_blank">Instagram</a></p>]]></description><guid isPermaLink="false">fe847919-2ebf-4252-a4ae-41e0c773cf06</guid><dc:creator><![CDATA[TwentyTwo Digital]]></dc:creator><pubDate>Tue, 31 Mar 2026 03:01:04 GMT</pubDate><enclosure url="https://api.riverside.fm/hosting-analytics/media/ce3cbbcdf263e79361142a3fc45f7d85122c6d2d716b5fbb78a9328f126ce5aa/eyJlcGlzb2RlSWQiOiJmZTg0NzkxOS0yZWJmLTQyNTItYTRhZS00MWUwYzc3M2NmMDYiLCJwb2RjYXN0SWQiOiJmNzhkNWI0Mi03YjA2LTQ2MGQtOGZhZS05ZGI3ZDgwN2FhZjMiLCJhY2NvdW50SWQiOiI2OTlmYTAyMzI3MTdiYWIxOTRjNWRiNGQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljYjM0NDcxNzNlZDBlODI3MmY2NmUxLzIyMjIyLUdMREVwLWNvbXBvc2VyLTIwMjYtMy0zMV9fNC00MS0xMS5tcDMifQ==.mp3" length="11822202" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.rs-prod.riverside.fm/media/podcasts/f78d5b42-7b06-460d-8fae-9db7d807aaf3/episodes/fe847919-2ebf-4252-a4ae-41e0c773cf06/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;&lt;b&gt;In this ep:&lt;/b&gt; We break down five marketing trends defining 2026: AI influencers, hashtags, rage-bait strategy, offline marketing, and ChatGPT ads. Sharp takes, no fluff.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Trends discussed:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;AI influencers — hype or helpful?&lt;/li&gt;&lt;li&gt;Hashtags — dead, reborn, or misunderstood?&lt;/li&gt;&lt;li&gt;Rage-bait as strategy — when it works, when it backfires&lt;/li&gt;&lt;li&gt;Offline/IRL marketing resurgence&lt;/li&gt;&lt;li&gt;ChatGPT ads in Australia — early adoption or wait-and-see?&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;Brands/campaigns mentioned:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Good Rituals (founder-led content)&lt;/li&gt;&lt;li&gt;Dove Reddit campaign (Real Bodies platform)&lt;/li&gt;&lt;li&gt;Priceline Pharmacy menopause ad&lt;/li&gt;&lt;li&gt;Industrial resin TikTok account&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;Resources:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;TwentyTwo Digital&apos;s 2026 Digital Trends Ebook&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;b&gt;Find us:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/ashtontuckerman/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Ashton Tuckerman&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/mikaylanicol/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Mikayla Nicol&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Find 22:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;http://twentytwodigital.com&quot; target=&quot;_blank&quot;&gt;twentytwodigital.com&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://au.linkedin.com/company/twentytwodigital&quot; target=&quot;_blank&quot;&gt;22 LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/twentytwodigital/&quot; target=&quot;_blank&quot;&gt;Instagram&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:24:38</itunes:duration><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/f78d5b42-7b06-460d-8fae-9db7d807aaf3/episodes/fe847919-2ebf-4252-a4ae-41e0c773cf06/images/cf389335-5deb-4f20-a3ff-3ffc8653ca24.jpeg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>This Could Be Terrible | 2026 Trends Take-Down, AI Influencers, The Resurgence of Hashtags</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>