<![CDATA[The #2 Septic Podcast]]>In the septic industry, what people don’t see is exactly what makes or breaks your bottom line. Beyond the tanks and the trenches lies the business strategies, technical mastery, and hard-won lessons that transform a standard installation into a legacy-building enterprise.

The #2 Septic Podcast showcases the faces and expertise driving the industry. Hosted by Ashley Christian, we bridge the gap between technical skill and the business grit required to turn a service call into a scalable success.

Whether you’re looking to build trust with your community or uncover the industry secrets your competitors are keeping to themselves, this is your blueprint for septic success.

]]>https://groundbreakermarketing.com/Riverside.fm (https://riverside.com)Sat, 11 Jul 2026 14:51:20 GMTTue, 23 Dec 2025 17:35:36 GMT60Ashley Christian<p>In the septic industry, what people don’t see is exactly what makes or breaks your bottom line. Beyond the tanks and the trenches lies the business strategies, technical mastery, and hard-won lessons that transform a standard installation into a legacy-building enterprise.</p><p></p><p><b>The #2 Septic Podcast</b> showcases the faces and expertise driving the industry. Hosted by <b>Ashley Christian</b>, we bridge the gap between technical skill and the business grit required to turn a service call into a scalable success.</p><p></p><p>Whether you’re looking to build trust with your community or uncover the industry secrets your competitors are keeping to themselves, this is your blueprint for septic success.</p>episodicAshley Christianseo@christiancreativemarketing.comno<![CDATA[How to Turn Septic Business Failures into Growth | Interview with Jason Lambert]]>Most septic businesses stay small because owners hesitate to take bold risks—but Jason Lambert didn’t. In this episode, he shares how he scaled from septic tank installs to full-service sewer solutions by making strategic moves, buying smart, and leaning into growth before it felt comfortable.

If you’re a business owner, entrepreneur, or trades professional looking for real-world lessons on scaling, branding, pricing, and leadership, this conversation is packed with actionable insights you can use right away.

What You’ll Learn

  • How Jason grew a septic business through acquisitions and brand consolidation
  • Why owning your website, phone number, and reviews matters more than ever
  • How to price honestly while still protecting customer satisfaction
  • What it takes to build repeat business in a competitive local market
  • How early AI-driven advertising can help a service business stand out
  • The lessons Jason learned from setbacks, recessions, and business mistakes

Timestamps

  • [02:42] — Buying and merging the pump truck company
  • [03:35] — Advice on growth: think of business like a tree
  • [06:17] — Early AI advertising and standing out
  • [10:59] — Hiring the right people and delegating
  • [17:47] — Team building and rewarding employees
  • [21:25] — Pricing strategy and staying competitive
  • [27:32] — Reviews, Google reputation, and responding to bad feedback
  • [35:39] — His million-dollar advice: commit and marry what you do

About the Guest/Show

Jason Lambert is a hands-on business owner who built his company by combining field experience with a smart growth strategy. This show highlights real conversations with entrepreneurs and operators who are building, scaling, and leading in the real world.

If you enjoyed this episode, make sure to subscribe for more conversations like this, hit the like button, and check out the links in the description for more resources and updates.

#Podcast #Entrepreneurship #BusinessGrowth #BlueCollarBusiness #SmallBusiness


]]>509ddf2e-31ac-46f6-a4ae-0931b4fa03b9Wed, 08 Jul 2026 14:00:00 GMT<p>Most septic businesses stay small because owners hesitate to take bold risks—but Jason Lambert didn’t. In this episode, he shares how he scaled from septic tank installs to full-service sewer solutions by making strategic moves, buying smart, and leaning into growth before it felt comfortable.<br /></p><p>If you’re a business owner, entrepreneur, or trades professional looking for real-world lessons on scaling, branding, pricing, and leadership, this conversation is packed with actionable insights you can use right away.<br /></p><p>What You’ll Learn</p><ul><li>How Jason grew a septic business through acquisitions and brand consolidation</li><li>Why owning your website, phone number, and reviews matters more than ever</li><li>How to price honestly while still protecting customer satisfaction</li><li>What it takes to build repeat business in a competitive local market</li><li>How early AI-driven advertising can help a service business stand out</li><li>The lessons Jason learned from setbacks, recessions, and business mistakes<br /></li></ul><p>Timestamps</p><ul><li>[02:42] — Buying and merging the pump truck company</li><li>[03:35] — Advice on growth: think of business like a tree</li><li>[06:17] — Early AI advertising and standing out</li><li>[10:59] — Hiring the right people and delegating</li><li>[17:47] — Team building and rewarding employees</li><li>[21:25] — Pricing strategy and staying competitive</li><li>[27:32] — Reviews, Google reputation, and responding to bad feedback</li><li>[35:39] — His million-dollar advice: commit and marry what you do<br /></li></ul><p>About the Guest/Show</p><p>Jason Lambert is a hands-on business owner who built his company by combining field experience with a smart growth strategy. This show highlights real conversations with entrepreneurs and operators who are building, scaling, and leading in the real world.</p><p></p><p>If you enjoyed this episode, make sure to subscribe for more conversations like this, hit the like button, and check out the links in the description for more resources and updates.</p><p></p><p>#Podcast #Entrepreneurship #BusinessGrowth #BlueCollarBusiness #SmallBusiness</p><p><br /></p>no00:36:57How to Turn Septic Business Failures into Growth | Interview with Jason Lambertfull<![CDATA[How to Use the Rule of 3's In Septic Quotes | Interview with Mason Rickner]]>The secret to scaling a septic business isn’t just trucks, tools, or even price—it’s service, culture, and professionalism. In this episode, Mason shares how he built a thriving septic and portable toilet company in just five years, earned 250+ reviews, and turned customer experience into a serious growth engine.


Plus, we dive into the numbers that actually drive profitability. Check out the featured Plumbing Sales Coach to help you track your margins, price accurately, and ensure your business is built to scale.


If you’re a trades business owner, entrepreneur, or service leader, this conversation is packed with practical ways to increase reviews, improve team culture, and stand out in a crowded market.

What You’ll Learn:

  • How Mason grew a septic company from zero to 250+ reviews in just five years
  • Why “six-star service” creates customer loyalty and referrals
  • The hiring strategy that prioritizes attitude and charisma over experience
  • How to build a stronger team culture with simple daily habits
  • The metrics Mason watches to improve performance and revenue per call
  • Why offering 3 quote options helps customers choose the right solution
  • How to scale without getting stuck doing everything yourself
  • What adding portable toilets taught him about operations, demand, and leadership

Timestamps:
[00:00] - Introduction

[00:50] - How the business started

[05:08] - Building reviews through service

[08:27] - Hiring for attitude and culture

[12:10] - Tracking metrics and call averages

[15:20] - Competing on value, not price

[19:16] - Letting go and delegating

[21:38] - Adding portable toilets

[23:21] - Marketing and website strategy

[30:33] - Final advice for business owners

About the Guest/Show: Mason Rickner is the owner of KM Excavation in Stroud, Oklahoma, where he leads a growing septic and portable toilet business. He also works as an Oklahoma City firefighter, bringing a service-first mindset and strong leadership to everything he does.

If you found this episode helpful, make sure to subscribe, like, and turn on notifications for more interviews and business growth insights.

#SepticBusiness #SmallBusinessGrowth #BlueCollarBusiness #Entrepreneurship #BusinessPodcast 

]]>e02e9d74-21a6-46e2-bec7-22ee8a11b47eWed, 01 Jul 2026 14:00:00 GMT<p><b>The secret to scaling a septic business isn’t just trucks, tools, or even price—it’s service, culture, and professionalism.</b> In this episode, Mason shares how he built a thriving septic and portable toilet company in just five years, earned 250+ reviews, and turned customer experience into a serious growth engine.</p><p><br />Plus, we dive into the numbers that actually drive profitability. Check out the featured<b> </b><a rel="noopener noreferrer nofollow" href="http://theplumbingsalescoach.com/" target="_blank"><b>Plumbing Sales Coach</b></a> to help you track your margins, price accurately, and ensure your business is built to scale.</p><p><br />If you’re a trades business owner, entrepreneur, or service leader, this conversation is packed with practical ways to increase reviews, improve team culture, and stand out in a crowded market. </p><p></p><p><b>What You’ll Learn:</b></p><ul><li>How Mason grew a septic company from zero to 250+ reviews in just five years</li><li>Why “six-star service” creates customer loyalty and referrals</li><li>The hiring strategy that prioritizes attitude and charisma over experience</li><li>How to build a stronger team culture with simple daily habits</li><li>The metrics Mason watches to improve performance and revenue per call</li><li>Why offering 3 quote options helps customers choose the right solution</li><li>How to scale without getting stuck doing everything yourself</li><li>What adding portable toilets taught him about operations, demand, and leadership</li></ul><p></p><p><b>Timestamps:</b> <br />[00:00] - Introduction</p><p>[00:50] - How the business started</p><p>[05:08] - Building reviews through service</p><p>[08:27] - Hiring for attitude and culture</p><p>[12:10] - Tracking metrics and call averages</p><p>[15:20] - Competing on value, not price</p><p>[19:16] - Letting go and delegating</p><p>[21:38] - Adding portable toilets</p><p>[23:21] - Marketing and website strategy</p><p>[30:33] - Final advice for business owners</p><p></p><p><b>About the Guest/Show:</b> Mason Rickner is the owner of KM Excavation in Stroud, Oklahoma, where he leads a growing septic and portable toilet business. He also works as an Oklahoma City firefighter, bringing a service-first mindset and strong leadership to everything he does.</p><p></p><p>If you found this episode helpful, make sure to subscribe, like, and turn on notifications for more interviews and business growth insights. </p><p></p><p>#SepticBusiness #SmallBusinessGrowth #BlueCollarBusiness #Entrepreneurship #BusinessPodcast </p>no00:32:10How to Use the Rule of 3's In Septic Quotes | Interview with Mason Ricknerfull<![CDATA[How VSE Septic is Using AI in the Office and on the Field | Interview with Julio and Sandy Vega]]>If you’re a septic business owner, service-based entrepreneur, or family-run business leader, this episode is packed with practical insights you can use right away. Ashley sits down with Julio and Sandy Vega of VSE Septic Services in Austin, Texas, to talk about building a successful husband-and-wife business, delivering exceptional customer service, and using systems and AI to scale without losing the human touch. From hiring for attitude to creating a paperless, process-driven operation, this conversation is full of real-world lessons from a company that’s been serving its community for 20 years.

What You’ll Learn:
• How Julio and Sandy built a thriving septic business together over two decades
• Why “hire for attitude, train for skill” is one of their most important hiring philosophies
• How they keep business and marriage separate while working side by side
• Why field restoration and maintenance became their niche in a crowded industry
• How bilingual service has helped them better serve their Texas community
• The systems they rely on to stay organized, efficient, and scalable
• How AI is helping them improve customer communication, follow-up, and internal workflows

Timestamps:
[00:38] How the business started
[09:39] Advice for working with your spouse
[13:03] Hiring for attitude and building company culture
[21:13] Serving Spanish-speaking customers
[25:48] Hardest challenges in business
[28:08] Crucial systems and processes
[32:31] How they use AI in the business
[41:16] Million-dollar advice for septic owners


Julio and Sandy Vega are the owners of VSE Septic Services, a full-service septic company based in the Austin, Texas area, with a strong focus on customer-first field restoration, repairs, and maintenance. On this episode of the Number Two Septic Podcast, they share hard-earned lessons on leadership, teamwork, and building a business with integrity.

If you enjoyed this episode, make sure to subscribe for more conversations with industry experts, hit the like button, and check out the links in the description for more resources and information.

#SepticBusiness #SmallBusinessTips #BusinessOwner #AIforBusiness #PodcastInterview

]]>fbc1c6a8-76ca-4b69-b67d-584a3c475ce2Mon, 22 Jun 2026 18:07:09 GMT<p>If you’re a septic business owner, service-based entrepreneur, or family-run business leader, this episode is packed with practical insights you can use right away. Ashley sits down with Julio and Sandy Vega of VSE Septic Services in Austin, Texas, to talk about building a successful husband-and-wife business, delivering exceptional customer service, and using systems and AI to scale without losing the human touch. From hiring for attitude to creating a paperless, process-driven operation, this conversation is full of real-world lessons from a company that’s been serving its community for 20 years.<br /><br />What You’ll Learn:<br />• How Julio and Sandy built a thriving septic business together over two decades<br />• Why “hire for attitude, train for skill” is one of their most important hiring philosophies<br />• How they keep business and marriage separate while working side by side<br />• Why field restoration and maintenance became their niche in a crowded industry<br />• How bilingual service has helped them better serve their Texas community<br />• The systems they rely on to stay organized, efficient, and scalable<br />• How AI is helping them improve customer communication, follow-up, and internal workflows</p><p></p><p>Timestamps:<br />[00:38] How the business started<br />[09:39] Advice for working with your spouse<br />[13:03] Hiring for attitude and building company culture<br />[21:13] Serving Spanish-speaking customers<br />[25:48] Hardest challenges in business<br />[28:08] Crucial systems and processes<br />[32:31] How they use AI in the business<br />[41:16] Million-dollar advice for septic owners</p><p><br />Julio and Sandy Vega are the owners of VSE Septic Services, a full-service septic company based in the Austin, Texas area, with a strong focus on customer-first field restoration, repairs, and maintenance. On this episode of the Number Two Septic Podcast, they share hard-earned lessons on leadership, teamwork, and building a business with integrity.</p><p></p><p>If you enjoyed this episode, make sure to subscribe for more conversations with industry experts, hit the like button, and check out the links in the description for more resources and information.</p><p></p><p>#SepticBusiness #SmallBusinessTips #BusinessOwner #AIforBusiness #PodcastInterview</p>no00:44:35How VSE Septic is Using AI in the Office and on the Field | Interview with Julio and Sandy Vegafull<![CDATA[How to Stand Out from Your Competitors | Interview with Logan Holekamp]]>Dive into the world of Wastewater Management with Logan Holekamp from Guadalupe Wastewater. 

Discover how Logan transformed a family business into a thriving enterprise in the heart of Texas Hill Country.

What You'll Learn:

  • The journey from survival mode to thriving business owner
  • Insights into managing a multi-generational family business
  • The importance of community and collaboration in the wastewater industry
  • Tips for hiring and building a strong team
  • Future trends and innovations in wastewater management

Timestamps Placeholder:

[00:00] - Introduction

[02:00] - Logan's Business Journey

[10:00] - Industry Insights

[20:00] - Building a Strong Team

[30:00] - Future of Wastewater Management

Logan Holekamp is the owner of Guadalupe Wastewater, a leading provider in the Texas Hill Country. With decades of experience, Logan shares his journey and insights into the wastewater industry.

If you enjoyed this episode, don't forget to subscribe, like, and check out the links below for more insights and updates!

#WastewaterManagement #FamilyBusiness #TexasHillCountry #SepticBusiness #WasteWaterManagement

]]>f2dcf3a0-1e08-4610-b12b-7d89a3e26bd9Fri, 12 Jun 2026 15:06:55 GMT<p>Dive into the world of Wastewater Management with Logan Holekamp from Guadalupe Wastewater. </p><p></p><p>Discover how Logan transformed a family business into a thriving enterprise in the heart of Texas Hill Country.</p><p>What You'll Learn:</p><ul><li>The journey from survival mode to thriving business owner</li><li>Insights into managing a multi-generational family business</li><li>The importance of community and collaboration in the wastewater industry</li><li>Tips for hiring and building a strong team</li><li>Future trends and innovations in wastewater management</li></ul><p></p><p>Timestamps Placeholder:</p><p>[00:00] - Introduction</p><p>[02:00] - Logan's Business Journey</p><p>[10:00] - Industry Insights</p><p>[20:00] - Building a Strong Team</p><p>[30:00] - Future of Wastewater Management</p><p></p><p>Logan Holekamp is the owner of Guadalupe Wastewater, a leading provider in the Texas Hill Country. With decades of experience, Logan shares his journey and insights into the wastewater industry.</p><p></p><p>If you enjoyed this episode, don't forget to subscribe, like, and check out the links below for more insights and updates!</p><p></p><p>#WastewaterManagement #FamilyBusiness #TexasHillCountry #SepticBusiness #WasteWaterManagement</p>no00:36:25How to Stand Out from Your Competitors | Interview with Logan Holekampfull<![CDATA[How To Build a Septic Company People Want to Work At | Interview with Thomas Wayne]]>Dive into the world of septic systems with Thomas Wayne, the operations manager at Burleson Septic Cleaning. Discover how this family-run business evolved over 54 years to become a leader in septic solutions. Join us for an insightful conversation on innovation, customer care, and the future of septic technology.

What You'll Learn:

  • The journey from a small family business to a full-service septic company
  • How technology is transforming septic maintenance
  • The importance of company culture in business growth
  • Tips for maintaining your septic system effectively
  • Insights into the challenges and rewards of the septic industry


Timestamps Placeholder:
[00:00] - Introduction
[05:10] - Company Evolution
[10:30] - Technology in Septic Systems
[15:45] - Building a Strong Company Culture
[20:00] - Customer Care and Maintenance Tips

About the Guest/Show:
Thomas Wayne brings years of experience and a passion for innovation to Burleson Septic Cleaning. This episode of the Number Two Septic Podcast explores the intersection of tradition and technology in the septic industry.

If you enjoyed this episode, don't forget to subscribe, like, and share! Check out the links below for more information and resources.

#SepticSolutions #InnovationInSeptic #SepticMaintenance #FamilyBusiness #SepticTechnology

]]>2a05e46c-0fc0-4774-af54-f8942f84a6a7Thu, 04 Jun 2026 14:36:45 GMT<p>Dive into the world of septic systems with Thomas Wayne, the operations manager at Burleson Septic Cleaning. Discover how this family-run business evolved over 54 years to become a leader in septic solutions. Join us for an insightful conversation on innovation, customer care, and the future of septic technology.<br /><br /><b>What You'll Learn:</b><br /></p><ul><li>The journey from a small family business to a full-service septic company<br /></li><li>How technology is transforming septic maintenance<br /></li><li>The importance of company culture in business growth<br /></li><li>Tips for maintaining your septic system effectively<br /></li><li>Insights into the challenges and rewards of the septic industry<br /></li></ul><p><br /><b>Timestamps Placeholder:</b><br />[00:00] - Introduction<br />[05:10] - Company Evolution<br />[10:30] - Technology in Septic Systems<br />[15:45] - Building a Strong Company Culture<br />[20:00] - Customer Care and Maintenance Tips<br /><b><br />About the Guest/Show:</b><br />Thomas Wayne brings years of experience and a passion for innovation to Burleson Septic Cleaning. This episode of the Number Two Septic Podcast explores the intersection of tradition and technology in the septic industry.<br /><br />If you enjoyed this episode, don't forget to subscribe, like, and share! Check out the links below for more information and resources.<br /><br />#SepticSolutions #InnovationInSeptic #SepticMaintenance #FamilyBusiness #SepticTechnology</p>no00:53:11How To Build a Septic Company People Want to Work At | Interview with Thomas Waynefull<![CDATA[Does Your Septic Company Need Marketing?]]>The conversation delves into the need for marketing in the septic industry, exploring factors such as market share, competition, content consumption, and the influence of the younger generation. It also highlights the importance of online presence, reviews, and the role of marketing services in addressing these needs.

Takeaways

  • Understanding market share is crucial
  • The impact of competition on the need for marketing

Chapters

  • 00:00 The Need for Marketing
  • 06:05 Competition and Franchise Dynamics
  • 12:14 Influence of Younger Generation and Marketing Investment
  • 17:50 Importance of Online Presence and Reviews
]]>6253e4e2-46f8-4343-83c2-8df82fb05d42Tue, 26 May 2026 12:53:25 GMT<p>The conversation delves into the need for marketing in the septic industry, exploring factors such as market share, competition, content consumption, and the influence of the younger generation. It also highlights the importance of online presence, reviews, and the role of marketing services in addressing these needs.</p><p></p><p>Takeaways</p><ul><li>Understanding market share is crucial</li><li>The impact of competition on the need for marketing</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Need for Marketing</li><li>06:05 Competition and Franchise Dynamics</li><li>12:14 Influence of Younger Generation and Marketing Investment</li><li>17:50 Importance of Online Presence and Reviews</li></ul>no00:20:35Does Your Septic Company Need Marketing?full<![CDATA[5 Red Flags to Watch Out for When Hiring a Marketing Agency ]]>The conversation covers five red flags to watch out for when spending money on marketing. It emphasizes the importance of being cautious when working with family and friends, ensuring access to ad accounts, avoiding PMAX campaigns, prioritizing Google reviews, and tracking marketing results for business growth and success.

Takeaways

  • Family and business
  • Ad account access
  • PMAX campaigns
  • Google reviews
  • Tracking results

Chapters

  • 00:00 Family and Business
  • 08:15 PMAX Campaigns
  • 13:23 Tracking Results
]]>3e290123-6d19-44ed-b58b-83bbb10d0f12Thu, 14 May 2026 16:28:28 GMT<p>The conversation covers five red flags to watch out for when spending money on marketing. It emphasizes the importance of being cautious when working with family and friends, ensuring access to ad accounts, avoiding PMAX campaigns, prioritizing Google reviews, and tracking marketing results for business growth and success.</p><p></p><p>Takeaways</p><ul><li>Family and business</li><li>Ad account access</li><li>PMAX campaigns</li><li>Google reviews</li><li>Tracking results</li></ul><p></p><p>Chapters</p><ul><li>00:00 Family and Business</li><li>08:15 PMAX Campaigns</li><li>13:23 Tracking Results</li></ul>no00:15:115 Red Flags to Watch Out for When Hiring a Marketing Agency full<![CDATA[From Military to Septic Panels | The Story of RJR Controls]]>Roy Waldrop, CEO and founder of RJ Controls, shares insights on founding the company, building a reputation, challenges in septic installation, remote monitoring and technology, the future of technology in septic systems, maintenance and repair of electrical components, and business growth and networking in the industry.

Takeaways

  • Customer service
  • Industry insights

Chapters

  • 00:00 Founding RJR Controls
  • 06:00 Challenges in Septic Installation
  • 11:02 Remote Monitoring and Technology
  • 20:25 Future of Technology in Septic Systems
  • 30:27 Business Growth and Networking
]]>1b86e0b6-cbca-450e-b61f-dcddd2de3285Wed, 22 Apr 2026 22:15:55 GMT<p>Roy Waldrop, CEO and founder of RJ Controls, shares insights on founding the company, building a reputation, challenges in septic installation, remote monitoring and technology, the future of technology in septic systems, maintenance and repair of electrical components, and business growth and networking in the industry.</p><p></p><p>Takeaways</p><ul><li>Customer service</li><li>Industry insights</li></ul><p></p><p>Chapters</p><ul><li>00:00 Founding RJR Controls</li><li>06:00 Challenges in Septic Installation</li><li>11:02 Remote Monitoring and Technology</li><li>20:25 Future of Technology in Septic Systems</li><li>30:27 Business Growth and Networking</li></ul>no00:34:42From Military to Septic Panels | The Story of RJR Controlsfull<![CDATA[Solve Your Admin and Septic Paperwork Problems with Fieldbase | Interview with Taylor Broussard]]>The conversation with Taylor Broussard, founder of FieldBase Onsite, delves into the development and impact of septic-specific software. It covers the challenges of manual processes, the benefits of time-saving solutions, and the enhancement of customer experience. The discussion also explores the adaptability of the software to regulatory changes, its impact on cash flow, and its comprehensive service management capabilities. Additionally, it highlights the user-friendly design and the importance of customer communication and experience. The conversation covers the topics of elevating customer experience, efficiency and growth through FieldBase, data visibility and insights, and streamlining paperwork and administration. Each chapter delves into the details of these themes, providing valuable insights and practical applications for businesses using FieldBase.

Takeaways

  • Time-saving software
  • Improved customer experience Elevating customer experience
  • Efficiency and growth through FieldBase
  • Data visibility and insights
  • Streamlining paperwork and administration

Chapters

  • 00:00 The Birth of FieldBase
  • 06:43 Customer Experience and Renewals
  • 16:18 Adapting to Regulatory Changes
  • 21:46 Comprehensive Service Management
  • 26:59 Elevating Customer Experience
  • 32:24 Streamlining Paperwork and Administration
]]>17f68df7-e32c-43f9-90ae-c62c74860832Fri, 24 Apr 2026 15:45:00 GMT<p>The conversation with Taylor Broussard, founder of FieldBase Onsite, delves into the development and impact of septic-specific software. It covers the challenges of manual processes, the benefits of time-saving solutions, and the enhancement of customer experience. The discussion also explores the adaptability of the software to regulatory changes, its impact on cash flow, and its comprehensive service management capabilities. Additionally, it highlights the user-friendly design and the importance of customer communication and experience. The conversation covers the topics of elevating customer experience, efficiency and growth through FieldBase, data visibility and insights, and streamlining paperwork and administration. Each chapter delves into the details of these themes, providing valuable insights and practical applications for businesses using FieldBase.</p><p></p><p>Takeaways</p><ul><li>Time-saving software</li><li>Improved customer experience Elevating customer experience</li><li>Efficiency and growth through FieldBase</li><li>Data visibility and insights</li><li>Streamlining paperwork and administration</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Birth of FieldBase</li><li>06:43 Customer Experience and Renewals</li><li>16:18 Adapting to Regulatory Changes</li><li>21:46 Comprehensive Service Management</li><li>26:59 Elevating Customer Experience</li><li>32:24 Streamlining Paperwork and Administration</li></ul>no00:38:24Solve Your Admin and Septic Paperwork Problems with Fieldbase | Interview with Taylor Broussardfull<![CDATA[50 New Septic Calls in 9 Days | Case Study + Insider Tips]]>Discover how one septic client overcame verification hurdles to generate 50 qualified leads in just nine days, spending less than $30 per call. I'll share the secret sauce behind these results and how you can avoid costly pitfalls.

Join me as I dive into the tactics that turned this campaign into a success, like overcoming Google verification roadblocks and ensuring every call is answered. I'll provide insights on boosting visibility with high review counts and immediate follow-ups, and how AI tools are transforming lead rating and review generation. You'll learn the critical elements that make or break your local service ads, especially handling verification issues and securing reviews quickly.

If you're frustrated by high costs and low results, or hungry for proven tactics, this episode is for you. Learn to dominate your local septic marketing, septic Local Service Ads, and turn every lead into a loyal customer.

https://groundbreakermarketing.com/septic-local-service-ads/

]]>a5cdc4e3-d203-4487-8252-30c62b43c9e6Wed, 01 Apr 2026 18:47:14 GMT<p>Discover how one septic client overcame verification hurdles to generate 50 qualified leads in just nine days, spending less than $30 per call. I'll share the secret sauce behind these results and how you can avoid costly pitfalls.</p><p></p><p>Join me as I dive into the tactics that turned this campaign into a success, like overcoming Google verification roadblocks and ensuring every call is answered. I'll provide insights on boosting visibility with high review counts and immediate follow-ups, and how AI tools are transforming lead rating and review generation. You'll learn the critical elements that make or break your local service ads, especially handling verification issues and securing reviews quickly. </p><p></p><p>If you're frustrated by high costs and low results, or hungry for proven tactics, this episode is for you. Learn to dominate your local septic marketing, septic Local Service Ads, and turn every lead into a loyal customer. </p><p></p><p><a rel="noopener noreferrer nofollow" href="https://groundbreakermarketing.com/septic-local-service-ads/" target="_blank">https://groundbreakermarketing.com/septic-local-service-ads/</a></p>no00:07:4250 New Septic Calls in 9 Days | Case Study + Insider Tipsfull<![CDATA[Get More Septic Maintenance Contracts with Worx4U Software | Interview with Mike Brasovan]]>Join Mike Brasovan as he gives a demo of Works4U, a software that helped one septic company increase its customer retention and grow by 25%. They transitioned from paper-based chaos to streamlined, data-driven operations. In just weeks, businesses are seeing faster data entry, real-time reporting, and significant growth. Discover key features like inspection scheduling, permit tracking, and GPS routing that reduce costs and boost profits. Mike shares real-world success stories and future tech upgrades, ensuring your business stays ahead in a competitive market. If you're a septic or excavation company owner eager to simplify operations and enhance profitability, this episode is your guide to smarter business management. Tune in to learn how to elevate your efficiency and customer satisfaction with innovative tools.

Mike Brasovan, founder of Works4U, is dedicated to empowering septic companies through technology, drawing from decades of experience in energy tech and field operations.This episode is your gateway to a more efficient, profitable future. Listen now to transform your business. Learn more at: worx4u.com

]]>81bf4b85-eb3c-4b81-a3a8-708931e9d9a9Mon, 23 Mar 2026 23:23:13 GMT<p>Join Mike Brasovan as he gives a demo of Works4U, a software that helped one septic company increase its customer retention and grow by 25%. They transitioned from paper-based chaos to streamlined, data-driven operations. In just weeks, businesses are seeing faster data entry, real-time reporting, and significant growth. Discover key features like inspection scheduling, permit tracking, and GPS routing that reduce costs and boost profits. Mike shares real-world success stories and future tech upgrades, ensuring your business stays ahead in a competitive market. If you're a septic or excavation company owner eager to simplify operations and enhance profitability, this episode is your guide to smarter business management. Tune in to learn how to elevate your efficiency and customer satisfaction with innovative tools.</p><p></p><p>Mike Brasovan, founder of Works4U, is dedicated to empowering septic companies through technology, drawing from decades of experience in energy tech and field operations.This episode is your gateway to a more efficient, profitable future. Listen now to transform your business. Learn more at: <a rel="noopener noreferrer nofollow" href="http://worx4u.com" target="_blank">worx4u.com</a></p>no00:48:14Get More Septic Maintenance Contracts with Worx4U Software | Interview with Mike Brasovanfull<![CDATA[Step-by-Step Google Business Profile Setup]]>Setting up a Google Business Profile is crucial for businesses in the excavation, septic, and site prep industries, as it can lead to a significant increase in calls and revenue. The process involves verifying the profile, optimizing it, and ensuring accurate and consistent information.

Takeaways

  • Google Business Profile is a free tool that can significantly increase business calls and revenue.
  • Verifying the Google Business Profile involves video verification and providing consistent and accurate business information.

Chapters

  • 00:00 Importance of Google Business Profile
  • 06:15 Challenges in Profile Verification and Reclaiming Ownership
  • 11:30 Video Verification Process and Requirements
]]>0c8679d7-c846-4438-93fd-483573dfb056Mon, 02 Mar 2026 12:00:00 GMT<p>Setting up a Google Business Profile is crucial for businesses in the excavation, septic, and site prep industries, as it can lead to a significant increase in calls and revenue. The process involves verifying the profile, optimizing it, and ensuring accurate and consistent information.</p><p></p><p>Takeaways</p><ul><li>Google Business Profile is a free tool that can significantly increase business calls and revenue.</li><li>Verifying the Google Business Profile involves video verification and providing consistent and accurate business information.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Importance of Google Business Profile</li><li>06:15 Challenges in Profile Verification and Reclaiming Ownership</li><li>11:30 Video Verification Process and Requirements</li></ul>no00:21:38Step-by-Step Google Business Profile Setupfull<![CDATA[Is Google Blacklisting Your Septic Company Name?]]>Trust and credibility are the bedrock of any successful digital strategy. In this technical deep-dive, we explore the critical importance of maintaining accurate, consistent business data across the Google ecosystem.

What we cover:

  • The Measurement Mindset: Tracking results beyond the "vanity" metrics.
  • Technical Infrastructure: Implementing Schema markup and managing complex DBA/Legal configurations.
  • Operational Excellence: The impact of consistent hours and location data on consumer behavior.
  • Ad Compliance: Navigating the rigorous identity verification process for paid campaigns.

We wrap up with a candid look at why business organization isn't just a chore—it’s a prerequisite for Google’s "stamp of approval."

https://groundbreakermarketing.com/best-business-name-for-a-septic-company

]]>f6e7eb8b-f5b1-4b41-b92e-4bbb67d07d81Thu, 26 Feb 2026 16:25:24 GMT<p>Trust and credibility are the bedrock of any successful digital strategy. In this technical deep-dive, we explore the critical importance of maintaining accurate, consistent business data across the Google ecosystem.</p><p><b>What we cover:</b></p><ul><li><b>The Measurement Mindset:</b> Tracking results beyond the "vanity" metrics.</li><li><b>Technical Infrastructure:</b> Implementing Schema markup and managing complex DBA/Legal configurations.</li><li><b>Operational Excellence:</b> The impact of consistent hours and location data on consumer behavior.</li><li><b>Ad Compliance:</b> Navigating the rigorous identity verification process for paid campaigns.</li></ul><p>We wrap up with a candid look at why business organization isn't just a chore—it’s a prerequisite for Google’s "stamp of approval."</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://groundbreakermarketing.com/best-business-name-for-a-septic-company" target="_blank">https://groundbreakermarketing.com/best-business-name-for-a-septic-company</a></p>no00:11:36Is Google Blacklisting Your Septic Company Name?full<![CDATA[4 Ways Your Competitors Show Up on Google, and How to Win Their Business]]>In this episode, we discuss the basics of marketing terminology and the differences between Google Local Service Ads and Google Pay-per-click Ads. We also explain the significance of Google Maps, Google Business Profile, AI Overview, and SEO in marketing strategies, emphasizing the importance of investing in Google Maps and Google Pay-per-click Ads for business growth.

Takeaways

  • Google Local Service Ads vs. Google Pay-per-click Ads
  • Understanding the basics of marketing terminology

Learn more at: https://groundbreakermarketing.com/ads-vs-seo-for-septic-companies/

]]>87144515-b1d7-42e3-b9c8-7e1e2aac5191Mon, 16 Feb 2026 18:29:35 GMT<p>In this episode, we discuss the basics of marketing terminology and the differences between Google Local Service Ads and Google Pay-per-click Ads. We also explain the significance of Google Maps, Google Business Profile, AI Overview, and SEO in marketing strategies, emphasizing the importance of investing in Google Maps and Google Pay-per-click Ads for business growth.</p><p></p><p>Takeaways</p><ul><li>Google Local Service Ads vs. Google Pay-per-click Ads</li><li>Understanding the basics of marketing terminology</li></ul><p></p><p>Learn more at: <a rel="noopener noreferrer nofollow" href="https://groundbreakermarketing.com/ads-vs-seo-for-septic-companies/" target="_blank">https://groundbreakermarketing.com/ads-vs-seo-for-septic-companies/</a></p>no00:19:294 Ways Your Competitors Show Up on Google, and How to Win Their Businessfull<![CDATA[Real Life Tactics to Get More Google Reviews for Septic & Excavation Companies]]>Are your Google reviews driving new customers to your door, or is your profile gathering dust? In this episode, we break down why a well-optimized Google Business Profile is the ultimate lead magnet for local service companies and how you can stay ahead of the competition in Google Maps.

We move past the "black hat" tactics to share real-world, effective strategies for building a reputation that lasts. From the power of the in-person request to using QR codes and AI tools to simplify the process, we cover the exact steps you need to take to get consistent, genuine feedback from your customers.

In this episode, you’ll learn:

  • Why Reviews are Revenue: The direct link between your Google Map ranking and your bottom line.
  • The "Right Now" Strategy: Why asking for a review before you leave the job site is your highest-converting tactic.
  • Ethics & Incentives: How to motivate your team to collect reviews without breaking Google’s rules.
  • Ninja Hacks: Creative ways to get character references and reviews from non-customers to boost your credibility.

Stop leaving your online reputation to chance. Tune in to learn how to turn your happy customers into your best marketing team.

Chapters: 00:00 – The Importance of Google Reviews 09:55 – Asking for Reviews in Person

https://groundbreakermarketing.com/google-reviews-for-excavation-companies/

]]>d4ebd4ea-f5c1-4600-945a-cad63e705a55Sat, 14 Feb 2026 01:58:02 GMT<p>Are your Google reviews driving new customers to your door, or is your profile gathering dust? In this episode, we break down why a well-optimized Google Business Profile is the ultimate lead magnet for local service companies and how you can stay ahead of the competition in Google Maps.</p><p>We move past the "black hat" tactics to share real-world, effective strategies for building a reputation that lasts. From the power of the in-person request to using QR codes and AI tools to simplify the process, we cover the exact steps you need to take to get consistent, genuine feedback from your customers.</p><p><b>In this episode, you’ll learn:</b></p><ul><li><b>Why Reviews are Revenue:</b> The direct link between your Google Map ranking and your bottom line.</li><li><b>The "Right Now" Strategy:</b> Why asking for a review before you leave the job site is your highest-converting tactic.</li><li><b>Ethics &amp; Incentives:</b> How to motivate your team to collect reviews without breaking Google’s rules.</li><li><b>Ninja Hacks:</b> Creative ways to get character references and reviews from non-customers to boost your credibility.</li></ul><p>Stop leaving your online reputation to chance. Tune in to learn how to turn your happy customers into your best marketing team.</p><p><b>Chapters:</b> 00:00 – The Importance of Google Reviews 09:55 – Asking for Reviews in Person</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://groundbreakermarketing.com/google-reviews-for-excavation-companies/" target="_blank">https://groundbreakermarketing.com/google-reviews-for-excavation-companies/</a></p>no00:21:17Real Life Tactics to Get More Google Reviews for Septic & Excavation Companiesfull<![CDATA[Moving Beyond Referrals | How Successful Excavation Companies are Marketing]]>If your business relies entirely on word-of-mouth, you’re not in control of your own growth. In this episode, we discuss why "referrals only" is a risky strategy and how to build a marketing plan that actually scales.

We break down the practical tools every service business needs, from Google Business Profiles to Local Service Ads. We also get honest about the "who" and "how" of marketing: Should you hire an outside agency or do it yourself? How do you spot a bad marketing company before you sign a contract?

Whether you are a local specialist or operating across multiple states, this conversation provides a clear roadmap for taking control of your lead generation.

What We Cover

  • The Problem with Referrals: Why word-of-mouth eventually hits a ceiling.
  • Google Business Profile: How to make sure customers can actually find you.
  • Hiring Help: How to vet a marketing company so you don’t waste your money.
  • Specialized Markets: Marketing strategies for niche industries.

Chapters

  • 00:00 – The Limitations of Referrals
  • 09:13 – Local Service Ads and Lead Generation
  • 16:31 – Hiring an Agency vs. Keeping it In-House
]]>e50ffd50-5d21-4e95-a5b1-f6a56a03cb19Tue, 10 Feb 2026 21:02:21 GMT<p>If your business relies entirely on word-of-mouth, you’re not in control of your own growth. In this episode, we discuss why "referrals only" is a risky strategy and how to build a marketing plan that actually scales.</p><p></p><p>We break down the practical tools every service business needs, from <b>Google Business Profiles</b> to <b>Local Service Ads</b>. We also get honest about the "who" and "how" of marketing: Should you hire an outside agency or do it yourself? How do you spot a bad marketing company before you sign a contract?</p><p></p><p>Whether you are a local specialist or operating across multiple states, this conversation provides a clear roadmap for taking control of your lead generation.</p><h3><b>What We Cover</b></h3><ul><li><b>The Problem with Referrals:</b> Why word-of-mouth eventually hits a ceiling.</li><li><b>Google Business Profile:</b> How to make sure customers can actually find you.</li><li><b>Hiring Help:</b> How to vet a marketing company so you don’t waste your money.</li><li><b>Specialized Markets:</b> Marketing strategies for niche industries.</li></ul><h3><b>Chapters</b></h3><ul><li><b>00:00</b> – The Limitations of Referrals</li><li><b>09:13</b> – Local Service Ads and Lead Generation</li><li><b>16:31</b> – Hiring an Agency vs. Keeping it In-House</li></ul>no00:25:252Moving Beyond Referrals | How Successful Excavation Companies are Marketingfull<![CDATA[How to STOP Hiring Worthless Workers | Bill Vaughan FnD Piers]]>In this episode, Ashley Christian sits down with Bill Vaughan, co-owner of FnD Piers (Fast and Dependable) and co-author of Next Day Helicals. Bill shares his 13-year journey from a 100% drilling-focused contractor to a manufacturing and engineering powerhouse where 80% of revenue now comes from helical products. We dive deep into the "moment of discovery" that saved his business from the struggle of commodity drilling and explore his unconventional, high-accountability philosophy on hiring and training a team that actually adds value to your bottom line.

Key Takeaways:

  • The Helical Pivot: Bill explains how moving from traditional casing and straight shaft piers to helicals allowed them to complete jobs in two days that previously took a month, even in poor weather or soil conditions.

  • Escaping the "Race to the Bottom": Why straight shaft drilling is often a commodity with low margins, and how specialized technical expertise like manufacturing your own product can create a massive competitive advantage.

  • The Reality of Partnership: A candid look at the "iron sharpens iron" relationship between Bill and his co-owner, Norman, and how their differing strengths—the "cattle prod" and the "cup of coffee"—drive the business forward.

  • Hiring with Discernment: Bill shares his "non-HR friendly" but practical signs of a worthless worker versus a "quality human" who is simply down on their luck, and why you should never bring someone else's unhealthiness into your organization.

  • The Power of Video Training: How FnD Piers used graphic safety videos (including "squishing a guy's finger off") to virtually eliminate job site accidents.

Notable Quotes:

  • "Running a business is like chewing on glass and walking into the abyss at the same time."

  • "If a man can't take care of himself, he can't take care of anybody else."

  • "Nothing's going to teach you to ride the bull like riding the bull."
]]>9ac5b61f-89a5-4067-8885-c35ed0ff0e38Wed, 24 Dec 2025 20:56:14 GMT<p>In this episode, Ashley Christian sits down with Bill Vaughan, co-owner of <a rel="noopener noreferrer nofollow" href="https://fndpiers.com/" target="_blank">FnD Piers</a> (Fast and Dependable) and co-author of <a rel="noopener noreferrer nofollow" href="https://www.amazon.com/NEXT-DAY-HELICALS-Contractors-Foundation/dp/B0DDPH1SSD/ref=sr_1_2?crid=3OKUP6QOC532I&amp;dib=eyJ2IjoiMSJ9.TLHfRdsbyDlWaukSxXPSSsbLnuTCbd9ll0trLWVVhGfGjHj071QN20LucGBJIEps.Io_w6Jlr9yRleoW8WpI_44pnzcAJQQZRlb92PTJ7kDg&amp;dib_tag=se&amp;keywords=Next+day+helical&amp;qid=1748305897&amp;sprefix=next+day+helical%2Caps%2C164&amp;sr=8-2" target="_blank"><i>Next Day Helicals</i></a>. Bill shares his 13-year journey from a 100% drilling-focused contractor to a manufacturing and engineering powerhouse where 80% of revenue now comes from <a rel="noopener noreferrer nofollow" href="https://fndpiers.com/helical-piers-sales-and-installation/" target="_blank">helical products</a>. We dive deep into the "moment of discovery" that saved his business from the struggle of commodity drilling and explore his unconventional, high-accountability philosophy on hiring and training a team that actually adds value to your bottom line.</p><p></p><p><b>Key Takeaways:</b></p><ul><li><b>The Helical Pivot:</b> Bill explains how moving from traditional casing and straight shaft piers to helicals allowed them to complete jobs in two days that previously took a month, even in poor weather or soil conditions.<p></p></li><li><b>Escaping the "Race to the Bottom":</b> Why straight shaft drilling is often a commodity with low margins, and how specialized technical expertise like manufacturing your own product can create a massive competitive advantage.<p></p></li><li><b>The Reality of Partnership:</b> A candid look at the "iron sharpens iron" relationship between Bill and his co-owner, Norman, and how their differing strengths—the "cattle prod" and the "cup of coffee"—drive the business forward.<p></p></li><li><b>Hiring with Discernment:</b> Bill shares his "non-HR friendly" but practical signs of a worthless worker versus a "quality human" who is simply down on their luck, and why you should never bring someone else's unhealthiness into your organization.<p></p></li><li><b>The Power of Video Training:</b> How FnD Piers used graphic safety videos (including "squishing a guy's finger off") to virtually eliminate job site accidents.<p></p></li></ul><p><b>Notable Quotes:</b></p><ul><li><i>"Running a business is like chewing on glass and walking into the abyss at the same time."</i><p></p></li><li><i>"If a man can't take care of himself, he can't take care of anybody else."</i><p></p></li><li><i>"Nothing's going to teach you to ride the bull like riding the bull."</i></li></ul>yes00:53:281How to STOP Hiring Worthless Workers | Bill Vaughan FnD Piersfull