Behind the Roast

Inside the Roastery: Growth, Risk & Great Coffee

Joseph Padin — Fri, 08 May 2026 09:00:00 GMT

The conversation delves into the art of coffee roasting, market volatility, coffee tasting, roasting process, business growth, and starting small. Cooney shares insights on the challenges of market volatility, the importance of customer feedback, and the gradual growth of a roasting business.

Takeaways

Understanding market volatility and its impact on pricing
The significance of customer feedback in business growth

Chapters

00:00 The Art of Coffee Roasting
12:39 Roasting Process and Techniques
23:50 Business Growth and Customer Feedback
39:54 Starting Small and Growing Gradually

Follow Cooney:

IG:https://www.instagram.com/chattywrenroasters?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Facebook: https://www.facebook.com/profile.php?id=100063703442459

Website Order Coffee Beans: https://chattywrenroasters.com/

Email:shop@chattywrenroasters.com

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Podcast:

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Brewing Content & Coffee: Authenticity, Algorithms, and Growth

Joseph Padin — Fri, 01 May 2026 09:00:00 GMT

The conversation covers the evolution of content creation, the challenges of creating and promoting content on different platforms, the authenticity of content creation, and the exploration of specialty coffee and coffee-related content. The conversation covers a wide range of topics related to coffee, including brewing methods, equipment, roasting, content creation, and travel. Both speakers share their experiences, preferences, and plans for future content and coffee-related activities. They also discuss the challenges and strategies for content creation and engagement with sponsors.

Takeaways

Content creation has evolved over the years, with a focus on authenticity and engaging with the right audience.
Promoting content on different platforms presents challenges due to varying audience reactions and algorithm differences. Specialty coffee brewing methods
Content creation and engagement with sponsors
Coffee-related travel experiences

Chapters

00:00 Evolving Content Creation
06:03 Authenticity in Content Creation
23:33 Exploring Specialty Coffee and Coffee Content
39:08 Exploring Specialty Coffee Brewing Methods
53:04 Coffee Preferences and Travel Experiences
01:08:01 Engagement with Sponsors and Future Content Plans

Follow Jerry:

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Podcast:

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Website:https://behindtheroastpodcast.riverside.com/

Email: thedailybrewreviewer@gmail.com

From Passion to Business: The Rise of 518 Mucho Matcha

Joseph Padin — Fri, 24 Apr 2026 09:00:00 GMT

ummary

Karina Aycardi shares her journey from passion for matcha to launching 518 Mucho Matcha, a mobile matcha cart. She discusses sourcing high-quality matcha, creating unique flavors, navigating permits, and plans for future growth.

matcha, small business, food entrepreneurship, mobile cart, flavor innovation, sourcing, permits, community

Sourcing high-quality matcha from Japan

Creating unique and memorable matcha flavors

Navigating permits and health regulations for mobile food businesses

Building community through mobile food entrepreneurship

Future growth plans and potential brick-and-mortar expansion

guest

Karina Aycardi

Chapters

00:00 Introduction to Karina and Mucho Matcha

01:58 The Journey to Starting a Matcha Business

04:22 Building the Matcha Cart and Community Engagement

06:13 Creative Matcha Flavors and Monthly Specials

08:50 Future Plans for Mucho Matcha

11:26 Sourcing Quality Matcha and Understanding Grades

14:53 The Importance of Matcha Quality and Preparation

17:42 Challenges in the Matcha Business

20:37 Customer Experience and Flavor Profiles

22:50 Misinformation About Matcha and Health

26:59 The Future of Matcha and Personal Experiences

39:44 Exploring Flavor Trends in Matcha

41:58 The Importance of Originality and Consistency

45:02 Customer Preferences and Customization

52:49 Marketing Strategies and Social Media Presence

56:36 Future Plans and Seasonal Offerings

resources

518 Mucho Matcha Instagram - https://www.instagram.com/518muchomatcha/

The Daily Brew Reviewer Instagram- https://www.instagram.com/thedailybrewreview/

The Daily Brew Reviewer TikTok- https://www.tiktok.com/@thedailybrewreview

Behind the Roast Podcast Instagram- https://www.instagram.com/behindtheroastpodcast

The Ultimate Travel Coffee Hack: Brew Anywhere

Joseph Padin — Fri, 17 Apr 2026 20:05:20 GMT

The conversation delves into the birth of Bear box Brew, its journey, product development, customer engagement, expansion plans, brand promotion, coffee sourcing, roasting process, target audience, market strategy, trademarking, new product launch, business growth, expansion into retail, product usage, market trends, retail strategy, distribution, marketing, branding strategy, business growth, market expansion, product enjoyment, consumption habits, and social media and content creation strategy. The conversation covers the development of a social media strategy for a coffee business, insights into the coffee industry, product development, workplace promotion, sustainable practices, business expansion, local manufacturing, distribution, environmental impact, and social media marketing. The guests share their experiences, challenges, and future plans for their coffee business, providing valuable insights into the industry and their journey as entrepreneurs.

Takeaways

Outdoor-inspired coffee brand
Expansion into retail
Product experimentation and development Social media strategy
Coffee industry insights

Chapters

00:00 Social Media and Content Creation Strategy
22:12 Electric Cars and Sustainable Practices
27:14 Social Media Marketing and Brand Promotion

Follow Bear Box Brew

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Subscribe to Podcast

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Mastering the Mobile Coffee Business: Tips from Emily

Joseph Padin — Fri, 10 Apr 2026 08:00:00 GMT

In this engaging interview, Emily from Hardscrabble Coffee shares her journey of starting a mobile coffee trailer, navigating regulations, menu development, and trends in the coffee industry. Discover practical tips for aspiring mobile coffee entrepreneurs and insights into balancing quality, cost, and customer preferences.

Starting a mobile coffee business

Navigating local health regulations

Menu development and trend adaptation

Chapters

00:00 The Journey to Starting a Mobile Coffee Business

00:26 The Business Model: Mobile vs. Brick and Mortar

02:03 Building the Coffee Trailer: Challenges and Solutions

06:22 Crafting the Menu: Trial and Error

08:26 Keeping Up with Coffee Trends

10:52 Community Engagement and Events

13:10 Balancing Business and Family Life

16:16 Navigating Rising Costs in the Coffee Industry

17:55 Consumer Expectations and Quality Control

21:38 Future Plans and Community Support

25:26 The Art of Cold Foam: Balancing Flavor and Aesthetics

27:45 Navigating Costs: The Economics of Specialty Drinks

34:42 Regulatory Challenges: Permits and Health Codes

37:08 Farmers Markets vs. Local Events: Finding the Right Balance

40:05 Future Aspirations: Growth and Expansion Plans

resources

Hardscrabble Coffee Instagram - https://www.instagram.com/hardscrabblecoffe/

From Mobile Coffee Cart to Brick-and-Mortar: The Sip Society's Journey

Joseph Padin — Fri, 03 Apr 2026 08:30:00 GMT

Join us as we explore the journey of The Sip Society, a mobile coffee business, from its humble beginnings to its future plans. Discover insights on menu development, social media growth, navigating permits, and the dream of opening a brick-and-mortar shop.

Starting a mobile coffee business from scratch

Developing signature coffee flavors like banana bread

Using TikTok and social media for growth

Handling permits and regulations across counties

Dreaming of a brick-and-mortar coffee shop

Creating bottled lattes for retail

Innovating with coffee flavors and trends

Balancing full-time jobs with a coffee business

Chapters

00:00 The Rise of The Sip Society

06:07 Navigating the Challenges of Mobile Business

12:07 Innovating with Seasonal Flavors

17:49 The Importance of Social Media

40:33 Navigating Health Regulations for Mobile Events

51:12 Crafting the Perfect Drink: Insights on Flavor and Balance

56:59 Innovative Spring Menu: New Flavors and Trends

01:11:54 Looking Ahead: Future Plans and Community Engagement

resources

Chris's Coffee (Local Coffee Supplier) - https://www.chriscoffee.com

Instagram - https://www.instagram.com/thesipsociety_518

TikTok - https://www.tiktok.com/@thesipsociety_518

Building a Tea Empire: Lessons from Short and Stout Tea

Joseph Padin — Fri, 27 Mar 2026 08:30:00 GMT

The conversation delves into the journey of Short and Stout Tea, the challenges of surviving in the tea business, the expansion and growth of the business, transitioning from a tea lounge to a mall location, the challenges of opening a second location, lessons learned from business contracts, the importance of quality and mission creep in business, technology and business operations, learning from tea suppliers in Tokyo, cultural perspective and business credibility, differentiating Short and Stout Matcha, educational focus and quality of matcha, understanding the health benefits of matcha, different grades and styles of matcha, consistency and expectations in matcha, differences in matcha preparation, innovation and evolution of matcha, health benefits and components of matcha, concerns and misconceptions about matcha, the future of matcha and tea trends, social media influence and business strategy, and the brewing process and quality of tea. The conversation covers the art of brewing chai and tea syrups, the balance between convenience and the tea experience, creating a relaxing tea environment, tea education and workshops, exploring different tea brewing styles, seasonal tea offerings and specialty lattes, innovative tea products and workshops, the tea lounge experience and popular menu items, collaboration with Nine Pin Cider and tea cans, cold foam toppings and tea technology, daily tea drink and brewing methods, and future plans and tea experience philosophy.

Takeaways

Passion for tea turned into a thriving business
The unique experience that Short and Stout Tea offers Tea education and workshops
Quality over flash
Personalized tea experience

Chapters

00:00 The Journey of Short and Stout Tea
07:12 Lessons Learned from Business Contracts
13:09 Differentiating Short and Stout Matcha
18:32 Differences in Matcha Preparation
24:28 Concerns and Misconceptions about Matcha
34:44 Social Media Influence and Business Strategy
41:12 The Art of Brewing Chai and Tea Syrups
48:10 Exploring Different Tea Brewing Styles
53:58 Innovative Tea Products and Workshops
59:35 Cold Foam Toppings and Tea Technology
01:04:42 Future Plans and Tea Experience Philosophy

resources

Short and Stout Tea - https://shortandstouttea.com

Matcha from Japan - https://en.wikipedia.org/wiki/Matcha

guest links

Website - https://shortandstouttea.com

Instagram - https://instagram.com/shortandstouttea

Facebook - https://facebook.com/shortandstouttea

The Secret to Building a Community-Driven Coffee Shop That Thrives in Seasonality

Joseph Padin — Fri, 20 Mar 2026 08:00:00 GMT

The conversation with Christine Hernandez, owner of Broadway Coffee, delves into the journey of building a community space through coffee, conversations, and community engagement. It explores the challenges, wins, and future plans of the local coffee shop, highlighting lessons learned, business growth, and the impact of social media on business promotion. Additionally, it discusses the competition, niche, industry trends, and future business plans, including the expansion into liquor, beer, and wine offerings. The conversation covers the themes of community support, resilience, local business engagement, unusual coffee orders, innovative coffee creations, personal coffee preferences, balancing multiple careers and passions, and content creation and authenticity in social media.

Takeaways

Community Engagement
Business Evolution Community support
Authenticity in social media

Chapters

00:00 Building a Community Space
08:46 Social Media and Business Promotion
14:31 Competition and Niche
26:47 Future Business Plans
33:30 Local Business and Social Media Engagement
41:16 Personal Coffee Preferences and Business Management
47:25 Content Creation and Authenticity in Social Media

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Virgo Rising Coffee: Eco-Friendly and Vegan-Focused Coffee Business

Joseph Padin — Fri, 13 Mar 2026 08:30:00 GMT

In this episode, Jackie from Virgo Rising Coffee shares her journey in the coffee industry, her mission to build an eco-friendly and vegan-friendly business, the challenges of starting a coffee business, innovative coffee trends, collaboration with local bakeries, and plans for expansion and collaboration with a coffee roaster. The conversation covers the challenges of outdoor events, business flexibility, overcoming overwhelm, social media marketing, engaging content, the power of social media for business growth, diverse social media content, promoting small businesses, unique drink creations, customer engagement, coffee preferences, and closing thoughts with event information.

Takeaways

Passion for eco-friendly and vegan-friendly coffee business
Challenges and lessons in starting a coffee business Flexibility is key for outdoor events
Engaging social media content drives customer engagement and business growth

Timestamps:

00:00 - Introduction to Virgo Rising Coffee and Jackie's mission

01:10 - The origin of the name Virgo Rising and branding inspiration

02:21 - Eco-friendly practices: compostable cups, vegan ingredients, and local sourcing

03:42 - Customer reactions to vegan and non-dairy milk options

04:56 - Jackie's journey from Starbucks to coffee entrepreneur

06:53 - Farmers markets, private events, and future storefront plans

08:49 - Business setup: costs, regulations, and lessons learned

11:02 - Collaborating with local roasters and sharing spaces to reduce costs

12:16 - Menu innovation: house-made syrups, seasonal drinks, and trending trends

13:42 - Creativity inspired by local bakeries and bakery collaborations

19:53 - Customer favorites: vegan custard drinks and Midnight Chant

23:03 - Coffee preferences and tasting black coffee notes

24:43 - Future expansion ideas and ongoing goals for Virgo Rising

25:02 - Funding hurdles and small business loans

26:49 - The flexibility of mobile and event-based coffee service

28:43 - Using social media for marketing and community engagement

36:26 - Jackie's tips for new coffee entrepreneurs and staying inspired

Resources & Links:

Sun and Moon Coffee Roasting

Connect with Jackie:

Tune in next time for more stories and insights from coffee industry pioneers!

Why Local Coffee Shops Are Winning the Long Game (And Big Chains Don’t See It Coming)

Joseph Padin — Fri, 06 Mar 2026 10:00:00 GMT

The future of coffee isn’t about size or scale — it’s about culture, community, and authenticity. Local coffee shops are redefining what loyalty means in an era where experience outshines convenience. If you're tired of cookie-cutter chains and want to understand how small shops and creators are shaping the next coffee revolution, this episode is your must-listen.In a world dominated by efficiency and endless options, local coffee shops are winning by focusing on connection, storytelling, and speed. We explore how these independent spots pivot quickly to trends, craft memorable experiences, and leverage TikTok and social media to boost their reach — often with just a DM. Discover the surprising reasons why culture, not products, is the real competitive edge in 2026 and beyond.You'll learn:

Why emotional connection and community engagement matter more than ever in building loyalty.
How independent coffee creators are driving viral content that shifts revenue overnight.
The fastest ways shops can innovate with signature drinks, storytelling, and local partnerships.
Why the experience economy is forcing even big brands to rethink what customers truly want.
The upcoming trends that will define the next wave of coffee culture, including specialty roasters and niche concepts.

This isn’t just about coffee — it’s about building authentic relationships that last. If you're a shop owner, a creator, or a coffee lover who believes in the power of community, understanding these shifts can elevate your game and secure your place in the new coffee landscape.The stakes are high: those who adapt and embrace culture over scale will lead the pack in 2026. Whether you're brewing, branding, or buying, your choices shape the future of coffee communities everywhere.Join us to uncover why local coffee is more than a trend — it’s a movement. Hit play and get inspired to create loyalty that lasts far beyond the cup.

From Fitness to Coffee: Traci Page's Journey Building a Community Around Coffee

Joseph Padin — Fri, 27 Feb 2026 10:00:00 GMT

summary

In this engaging conversation, Traci Page, the owner of Karma Coffee, shares her unique journey from being a personal trainer to running a successful coffee shop. She discusses the challenges and triumphs of navigating the coffee industry, especially during the pandemic, and emphasizes the importance of community support and social media in growing her business. Traci also delves into the significance of Karma Coffee's name, the creation of signature drinks, and the impact of corporate coffee chains on local businesses. The conversation highlights the innovative approaches to coffee offerings, including themed flights and in-house syrups, showcasing the passion and creativity behind Karma Coffee. In this engaging conversation, Traci Page shares her journey in the coffee business, discussing the intricacies of crafting unique coffee experiences, her personal coffee preferences, and the challenges of running a small business. She emphasizes the importance of customer relationships and creating a welcoming coffee culture, while also exploring unconventional coffee trends and the art of espresso. Traci's passion for coffee and commitment to quality shine through as she navigates the ups and downs of entrepreneurship.

takeaways

Traci transitioned from personal training to coffee ownership.

Karma Coffee was inspired by a need for a local coffee shop.

Social media has been crucial for business growth.

Community support helped Karma Coffee thrive during COVID-19.

The name 'Karma Coffee' reflects a philosophy of giving back.

Signature drinks are a key part of Karma Coffee's identity.

Local roasting partnerships enhance the coffee experience.

Innovative coffee flights attract customers and create excitement.

Corporate chains pose challenges for local coffee shops.

In-house syrups elevate the quality of drinks at Karma Coffee. Every morning I get there early to prepare syrups.

We bake all of our stuff in-house from scratch.

I fell in love with cappuccino during my trip to Europe.

We test our espresso shots every morning for quality.

It's important to balance flavors in coffee drinks.

I encourage customers to give us a chance to make things right.

We are in the business of people, serving coffee.

Seek out local coffee shops for a better experience.

I want to ensure our customers feel welcomed and valued.

Consistency and cleanliness are key to our success.

Social Media

Karma Koffee

IG:https://www.instagram.com/karma_koffee?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

TikTok:https://www.tiktok.com/@karmakoffee?is_from_webapp=1&sender_device=pc

Chapters

00:00 Introduction to Traci Page and Karma Coffee

05:58 Navigating Social Media for Business Growth

12:08 The Philosophy Behind Karma Coffee's Name

18:04 The Art of Coffee: Crafting the Perfect Brew

30:07 Innovative Flight Concepts

35:30 The Impact of Corporate Chains

42:51 Crafting Unique Coffee Experiences

48:15 Personal Coffee Preferences and Trends

57:23 Exploring Unique Flavor Combinations

01:06:41 The Importance of Customer Interaction

01:19:04 Final Thoughts and Community Engagement

The Surprising Process That Turns Coffee Content Into Lasting Brands

Joseph Padin — Fri, 20 Feb 2026 02:15:32 GMT

The podcast delves into the challenges and strategies for creating engaging coffee content, emphasizing the importance of storytelling, education, and building brand trust. It explores the transition from content to brand, sustainable growth, leveraging coffee shops for content, and the long-term approach to content creation.

Takeaways

Storytelling over visuals
Educating builds authority

From Cleaning Company to Coffee Shop Owner — Nicole of Boutique Coffee Made Simple

Joseph Padin — Sat, 24 Jan 2026 00:00:00 GMT

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In this episode of Behind the Roast, we sit down with Nicole, the owner of Boutique Coffee Made Simple in Clifton Park, NY, to discuss her inspiring journey from owning a cleaning company to building a thriving boutique coffee shop rooted in creativity and community.

What began with a small espresso machine and a simple idea quickly evolved into a boutique storefront — and eventually into the full coffee shop experience customers know today. Nicole shares the real challenges behind growth, the mindset required to pivot industries, and how her now-signature themed coffee flights helped her business stand out in a competitive market.

Throughout the conversation, we explore what it truly takes to transition from service-based work into entrepreneurship, how trusting your vision can reshape your future, and why community connection remains the foundation of Boutique Coffee Made Simple’s success.

This episode is for anyone who loves local coffee, supports small businesses, or is navigating their own entrepreneurial journey.

☕ Featuring: Nicole — Boutique Coffee Made Simple
📍 Location: Clifton Park, New York
🎙️ Podcast: Behind the Roast

Support local. Trust the process. And never underestimate where a simple idea can lead.

The Roaster's Grind: Unay on Coffee, Collabs, Creativity and the Future of Swamp Water Roasting

Joseph Padin — Fri, 13 Feb 2026 11:00:00 GMT

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Building a Coffee Brand: Unay's Journey from Coffee Lover to Swamp Water Roasting Owner

In this episode of Behind the Roast Podcast, host Joseph is joined by Unai from Swamp Water Roasting to discuss the intricacies of building and running a successful coffee brand. Unay shares his personal journey from being a lifelong coffee enthusiast from Venezuela to owning a micro-roasting business in the US. The conversation covers various topics including sourcing and roasting, expanding the business, navigating social media for growth, and the importance of content collaboration. Unay also provides insights into his future plans for Swamp Water Roasting and his ambitions to open a commercial space that serves coffee and offers educational classes.

Follow: Swamp Water Roasting And Centralfldude

TikTok: https://www.tiktok.com/@swampwaterroasting?is_from_webapp=1&sender_device=pc

TikTok: https://www.tiktok.com/@centralfldude?is_from_webapp=1&sender_device=pc

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00:00 Introduction to Behind the Roast Podcast

00:35 Meet Unay: From Venezuela to Coffee Entrepreneur

01:26 Starting Small: The Journey of Swamp Water Roasting

02:14 The Power of Social Media in Coffee Branding

03:30 Content Creation: Tips and Challenges

09:52 Navigating Brand Collaborations

11:07 The Coffee Community and Roasting Techniques

17:54 Future Plans and New Coffee Ventures

22:51 Fun and Unique Coffee Labels

25:25 Sourcing and Roasting Coffee Beans

26:37 Challenges and Rewards of Coffee Roasting

33:35 Creative Collaborations and Content Creation

38:08 Future Plans and Community Engagement

42:37 Conclusion and Final Thoughts

The Story, The Purpose, and What This Podcast Is All About

Joseph Padin — Wed, 28 Jan 2026 14:00:00 GMT

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Welcome to the second episode of Behind the Roasts.

In this introductory episode, host Joseph AKA The Daily Brew Review shares the purpose behind the podcast and why these conversations matter. Behind the Roasts was created to highlight the real stories behind local coffee shops — the people, the passion, and the journeys that often go unseen behind the counter.

This podcast goes beyond the cup to explore what it truly takes to build a coffee business, support local communities, and preserve the craft that makes independent coffee shops so meaningful.

Throughout this episode, you’ll learn:

why Behind the Roasts was created
what listeners can expect in future episodes
how coffee connects communities
and why supporting local businesses matters now more than ever

Whether you’re a coffee lover, barista, shop owner, or someone who simply appreciates a great story, this podcast is your invitation to slow down, listen, and connect.

This is just the beginning.

☕🎙️
Behind the Roasts — where every cup has a story, and every story deserves to be heard.

Support the show

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Building The Coffee Nerds: Alejo on Daily Coffee Challenges, V60 Brewing & Creator Growth

Joseph Padin — Fri, 06 Feb 2026 05:00:00 GMT

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Exploring the World of Coffee with Alejo: The Coffee Nerds Journey

In this episode of the Behind the Roast Podcast, host Joseph welcomes Alejo, the content creator behind 'The Coffee Nerds,' who shares his passion for specialty coffee. Alejo discusses his 102-day daily coffee challenge, his expertise with the V60 brewing method, and his love for African coffees, particularly those from Ethiopia. He also delves into his background as a barista at Starbucks, the formation of 'The Coffee Nerds,' and his approach to creating engaging coffee content. The conversation touches on brand collaborations, the local coffee shop scene, and the importance of supporting small businesses. The episode concludes with discussions on future content plans, collaboration ideas, and the mutual goal of expanding coffee knowledge and appreciation.

00:00 Introduction and Guest Welcome
00:21 Alejo's Daily Coffee Challenge
01:33 Mastering the V60 and Tasting Notes
05:40 Journey into Coffee Content Creation
09:51 Local Coffee Scenes and Community
14:49 Brand Deals and Collaborations
27:39 Future Plans and Closing Remarks

Follow: The Coffee Nerds

IG:https://www.instagram.com/thecoffeenerds?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Page:https://thecoffeenerds.co

Youtube:https://youtube.com/@thecoffeenerds?si=kGgvKaRI06B23GFS

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