<![CDATA[The GTM Game]]>Conversations with GTM leaders at some of the world’s most interesting and fastest growing organisations. We dive deep into real processes, real results, and insights most of the market never gets to see.

For more check out: advancedclient.io

]]>advancedclient.ioRiverside.fm (https://riverside.com)Sun, 17 May 2026 04:55:16 GMTTue, 10 Feb 2026 15:15:41 GMT60Tom Grainger<p>Conversations with GTM leaders at some of the world’s most interesting and fastest growing organisations. We dive deep into real processes, real results, and insights most of the market never gets to see.</p><p></p><p>For more check out: advancedclient.io</p>episodicTom Graingertom@advancedclient.iono<![CDATA[How to beat the VC treadmill with Ajinkya from Trellus (Trellus.ai)]]>The conversation covers the evolution of sales tech, the journey of Trellis, early challenges, market trends, VC funding, long-term business strategy, shift in sales strategies, efficacy of outbound automation, and distribution dominance in the market.

Takeaways

  • Sales Tech Evolution
  • Distribution Dominance Distribution is key
  • Content is king

Chapters

  • 00:00 Introduction and Company Overview
  • 05:03 VC Funding and Business Decisions
  • 12:00 Efficacy of Outbound Automation and Distribution Dominance
  • 20:32 Rev Ops and Distribution
  • 26:10 Changing Job Landscape and Entrepreneurship Opportunities
  • 32:13 Consistent Growth Efforts
]]>3f058966-f60d-45b5-9af4-2ddf3c761c1aTue, 03 Mar 2026 16:56:40 GMT<p>The conversation covers the evolution of sales tech, the journey of Trellis, early challenges, market trends, VC funding, long-term business strategy, shift in sales strategies, efficacy of outbound automation, and distribution dominance in the market.</p><p></p><p>Takeaways</p><ul><li>Sales Tech Evolution</li><li>Distribution Dominance Distribution is key</li><li>Content is king</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Company Overview</li><li>05:03 VC Funding and Business Decisions</li><li>12:00 Efficacy of Outbound Automation and Distribution Dominance</li><li>20:32 Rev Ops and Distribution</li><li>26:10 Changing Job Landscape and Entrepreneurship Opportunities</li><li>32:13 Consistent Growth Efforts</li></ul>no00:39:113How to beat the VC treadmill with Ajinkya from Trellus (Trellus.ai)full<![CDATA[Why AI Won’t Replace Great Salespeople With Jack Porter From BirdDog (getbirddog.ai)]]>Jack Porter shares the journey of Bird Dog, from its inception as an investing platform to its pivot into a successful sales tool. He discusses the challenges faced, the growth strategies employed, and the development of a social ABM approach. Additionally, he delves into the nuances of content creation and the importance of engaging, relatable content in driving business growth. The conversation covers the importance of quality audience growth on LinkedIn, the shift from outbound to inbound marketing, future plans for expansion, leveraging AI and automation in sales, the role of AI in sales, the human element in sales, trends in sales tooling, and the debate between volume and depth in outbound marketing.

Takeaways

  • Startup journey
  • Content strategy Quality of audience is crucial for LinkedIn growth
  • Shift from outbound to inbound marketing
  • AI and automation are transforming the sales landscape

Chapters

  • 00:00 The Birth of Bird Dog
  • 05:57 Challenges and Growth
  • 11:55 Content Creation and Analysis
  • 17:57 Social ABM Approach
  • 24:32 Future Plans and Expansion
  • 31:30 The Role of AI in Sales
  • 37:08 Trends in Sales Tooling
]]>e9158154-5672-4c6e-80c8-49391991b122Wed, 18 Feb 2026 14:47:54 GMT<p>Jack Porter shares the journey of Bird Dog, from its inception as an investing platform to its pivot into a successful sales tool. He discusses the challenges faced, the growth strategies employed, and the development of a social ABM approach. Additionally, he delves into the nuances of content creation and the importance of engaging, relatable content in driving business growth. The conversation covers the importance of quality audience growth on LinkedIn, the shift from outbound to inbound marketing, future plans for expansion, leveraging AI and automation in sales, the role of AI in sales, the human element in sales, trends in sales tooling, and the debate between volume and depth in outbound marketing.</p><p></p><p>Takeaways</p><ul><li>Startup journey</li><li>Content strategy Quality of audience is crucial for LinkedIn growth</li><li>Shift from outbound to inbound marketing</li><li>AI and automation are transforming the sales landscape</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Birth of Bird Dog</li><li>05:57 Challenges and Growth</li><li>11:55 Content Creation and Analysis</li><li>17:57 Social ABM Approach</li><li>24:32 Future Plans and Expansion</li><li>31:30 The Role of AI in Sales</li><li>37:08 Trends in Sales Tooling</li></ul>no00:45:322Why AI Won’t Replace Great Salespeople With Jack Porter From BirdDog (getbirddog.ai)full<![CDATA[Why Value Beats Volume in GTM with Matt at Prospeo (Prospeo.io)]]>Matt, head of sales at Prospeo, discusses the company's go-to-market strategy, the importance of data in sales, and the value-first approach to marketing and sales. He also shares insights on cold calling, personal branding, and the significance of building relationships with potential customers. The conversation covers topics related to cold email strategies, testing messaging, the role of AI in sales, and the integration of marketing and sales functions. Matt shares insights on leveraging AI for ICP refinement and content creation, as well as the importance of human interaction in sales. He also highlights the pitfalls of overrated advice in sales and marketing.

Takeaways

  • Data is a critical component of successful sales and marketing strategies.
  • The value-first approach to marketing and sales, along with personal branding, can significantly impact customer relationships and conversions. Cold email testing and messaging are crucial for refining outbound strategies.
  • AI can be leveraged for ICP refinement and content creation, but human interaction remains essential in sales.
  • Overrated advice in sales and marketing often leads to ineffective strategies and should be approached with caution.

Chapters

  • 00:00 Introduction and Company Overview
  • 06:05 The Importance of Data in Sales and Marketing
  • 12:58 Cold Calling and Activation Conversations
  • 19:56 Value-First Marketing and Sales
  • 52:25 Pitfalls of Overrated Advice
]]>f71fb42d-0b9e-400b-8e54-ed14b2a74d0eTue, 10 Feb 2026 15:21:52 GMT<p>Matt, head of sales at Prospeo, discusses the company's go-to-market strategy, the importance of data in sales, and the value-first approach to marketing and sales. He also shares insights on cold calling, personal branding, and the significance of building relationships with potential customers. The conversation covers topics related to cold email strategies, testing messaging, the role of AI in sales, and the integration of marketing and sales functions. Matt shares insights on leveraging AI for ICP refinement and content creation, as well as the importance of human interaction in sales. He also highlights the pitfalls of overrated advice in sales and marketing.</p><p></p><p>Takeaways</p><ul><li>Data is a critical component of successful sales and marketing strategies.</li><li>The value-first approach to marketing and sales, along with personal branding, can significantly impact customer relationships and conversions. Cold email testing and messaging are crucial for refining outbound strategies.</li><li>AI can be leveraged for ICP refinement and content creation, but human interaction remains essential in sales.</li><li>Overrated advice in sales and marketing often leads to ineffective strategies and should be approached with caution.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Company Overview</li><li>06:05 The Importance of Data in Sales and Marketing</li><li>12:58 Cold Calling and Activation Conversations</li><li>19:56 Value-First Marketing and Sales</li><li>52:25 Pitfalls of Overrated Advice</li></ul>no00:54:351Why Value Beats Volume in GTM with Matt at Prospeo (Prospeo.io)full