<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Early Access]]></title><description><![CDATA[Go behind the scenes with the people who built it first - the founders and early hires of today’s fastest-growing startups. We dive into the bets they made, the mistakes, the wins, and everything in between!]]></description><link>https://riverside.com</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Sat, 13 Jun 2026 10:09:45 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/VMgly1Aj.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Sarah Du]]></author><pubDate>Wed, 17 Sep 2025 05:47:42 GMT</pubDate><copyright><![CDATA[2025 Sarah Du]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Careers]]></category><category><![CDATA[Technology]]></category><itunes:author>Sarah Du</itunes:author><itunes:summary>Go behind the scenes with the people who built it first - the founders and early hires of today’s fastest-growing startups. We dive into the bets they made, the mistakes, the wins, and everything in between!</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Sarah Du</itunes:name><itunes:email>sarah@uncorkcapital.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Careers"/></itunes:category><itunes:category text="Technology"/><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/logos/f6400ebe-095a-4ef3-a213-442a149ef095.jpeg"/><item><title><![CDATA[Inside the first BizOps seat at Cogent Security (with Grace Hua)]]></title><description><![CDATA[<p>Join me in conversation with Grace Hua, head of Biz Ops at Cogent Security. Cogent is building autonomous cyberdefense and recently announced its $42M Series A led by Greylock and BCV.</p><p></p><p>Grace joined as employee ~15 and has spent the last 9 months working across hiring, partnerships, fundraising, and more - essentially operating as an extension of the founders as the company scales.</p><p></p><p>Timestamps:</p><p>00:00 Grace Hua's Journey: From McKinsey to Cogent</p><p>02:43 The Importance of People in Career Decisions</p><p>05:11 Navigating the Startup Landscape: Finding the Right Fit</p><p>07:06 Understanding the Cybersecurity Landscape</p><p>09:34 Building a Company from the Ground Up</p><p>11:43 The Role of Culture in Startup Success</p><p>13:59 Establishing Trust and Relationships in a New Role</p><p>16:31 Reflections on Time Management and Decision Making</p><p>17:46 A Week in the Life of a BizOps Leader at Cogent</p><p>21:28 Capitalizing on Opportunities with BizOps</p><p>22:47 Effective Interviewing Techniques</p><p>24:42 Closing Candidates in a Competitive Market</p><p>27:01 Key Qualities for Founding BizOps Roles</p><p>30:51 Leveraging AI for Enhanced Workflows</p><p>33:31 Rapid Fire</p>]]></description><guid isPermaLink="false">324b9163-1d9a-449a-8758-08c429f79367</guid><dc:creator><![CDATA[Sarah Du]]></dc:creator><pubDate>Wed, 03 Jun 2026 11:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/f3e2f9975d27ab7abdc1fd5307562ad055417d7a4a2adf199a3e29120ee9bf21/eyJlcGlzb2RlSWQiOiIzMjRiOTE2My0xZDlhLTQ0OWEtODc1OC0wOGM0MjlmNzkzNjciLCJwb2RjYXN0SWQiOiJhZTNhMzE5MS03MGY3LTQ2ZGEtYTU3Yi1jNDg4NTAzYjY4MzgiLCJhY2NvdW50SWQiOiI2OGIwOTUzYzQ0YTVkMmVmZmJmMjNkMWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExM2JhZmU0NGJjYjczODg5OTVhZmFhL3NhcmFoLWR1cy1zdHVkaW8tY29tcG9zZXItMjAyNi01LTI1X180LTU5LTEwLm1wMyJ9.mp3" length="70156268" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/episodes/324b9163-1d9a-449a-8758-08c429f79367/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Join me in conversation with Grace Hua, head of Biz Ops at Cogent Security. Cogent is building autonomous cyberdefense and recently announced its $42M Series A led by Greylock and BCV.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Grace joined as employee ~15 and has spent the last 9 months working across hiring, partnerships, fundraising, and more - essentially operating as an extension of the founders as the company scales.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Timestamps:&lt;/p&gt;&lt;p&gt;00:00 Grace Hua&apos;s Journey: From McKinsey to Cogent&lt;/p&gt;&lt;p&gt;02:43 The Importance of People in Career Decisions&lt;/p&gt;&lt;p&gt;05:11 Navigating the Startup Landscape: Finding the Right Fit&lt;/p&gt;&lt;p&gt;07:06 Understanding the Cybersecurity Landscape&lt;/p&gt;&lt;p&gt;09:34 Building a Company from the Ground Up&lt;/p&gt;&lt;p&gt;11:43 The Role of Culture in Startup Success&lt;/p&gt;&lt;p&gt;13:59 Establishing Trust and Relationships in a New Role&lt;/p&gt;&lt;p&gt;16:31 Reflections on Time Management and Decision Making&lt;/p&gt;&lt;p&gt;17:46 A Week in the Life of a BizOps Leader at Cogent&lt;/p&gt;&lt;p&gt;21:28 Capitalizing on Opportunities with BizOps&lt;/p&gt;&lt;p&gt;22:47 Effective Interviewing Techniques&lt;/p&gt;&lt;p&gt;24:42 Closing Candidates in a Competitive Market&lt;/p&gt;&lt;p&gt;27:01 Key Qualities for Founding BizOps Roles&lt;/p&gt;&lt;p&gt;30:51 Leveraging AI for Enhanced Workflows&lt;/p&gt;&lt;p&gt;33:31 Rapid Fire&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:36:32</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/logos/f6400ebe-095a-4ef3-a213-442a149ef095.jpeg"/><itunes:title>Inside the first BizOps seat at Cogent Security (with Grace Hua)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Inside Braintrust: Scaling a Category-Defining AI Evals Platform (with Sarah Zeng)]]></title><description><![CDATA[<p>Join me in conversation with Sarah Zeng, who has gone from investing to operating at the forefront of AI - first as one of the first 50 employees at Character AI and now scaling Braintrust. Braintrust is a go-to platform for AI evals and observability. They recently announced their $80M Series B, led by ICONIQ and joined by returnees a16z, Greylock, Elad Gil, basecase and others.</p><p></p><p>Timestamps:</p><p>00:00 Introduction to Sarah Zeng and Her Journey</p><p>02:37 Transitioning from Investing to Startups</p><p>04:57 Joining Character AI</p><p>06:48 The Move to Braintrust</p><p>08:39 Effective Strategies for Chief of Staff Onboarding 10:03 Understanding Braintrust's Core Products</p><p>12:38 Navigating the Role of Chief of Staff</p><p>15:06 Growth in Consumer AI vs. Infrastructure AI</p><p>16:40 Braintrust's Rapid Growth and Market Position</p><p>19:20 Future of AI Evaluation and Observability</p><p>21:56 Rapid Fire</p>]]></description><guid isPermaLink="false">9ef8aae9-b19e-450b-9ea4-aa20f056814d</guid><dc:creator><![CDATA[Sarah Du]]></dc:creator><pubDate>Mon, 02 Mar 2026 23:28:14 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/aa8d101b0ff6d5c07d2fe9fa8addd81855c77fd9b32b441950961d998475a669/eyJlcGlzb2RlSWQiOiI5ZWY4YWFlOS1iMTllLTQ1MGItOWVhNC1hYTIwZjA1NjgxNGQiLCJwb2RjYXN0SWQiOiJhZTNhMzE5MS03MGY3LTQ2ZGEtYTU3Yi1jNDg4NTAzYjY4MzgiLCJhY2NvdW50SWQiOiI2OGIwOTUzYzQ0YTVkMmVmZmJmMjNkMWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk3ZWMxY2JhNzIzNTBiZDNmNzA0ZTEwL3NhcmFoLWR1cy1zdHVkaW8tY29tcG9zZXItMjAyNi0yLTFfXzQtMC0yNy5tcDMifQ==.mp3" length="37545630" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Join me in conversation with Sarah Zeng, who has gone from investing to operating at the forefront of AI - first as one of the first 50 employees at Character AI and now scaling Braintrust. Braintrust is a go-to platform for AI evals and observability. They recently announced their $80M Series B, led by ICONIQ and joined by returnees a16z, Greylock, Elad Gil, basecase and others.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Timestamps:&lt;/p&gt;&lt;p&gt;00:00 Introduction to Sarah Zeng and Her Journey&lt;/p&gt;&lt;p&gt;02:37 Transitioning from Investing to Startups&lt;/p&gt;&lt;p&gt;04:57 Joining Character AI&lt;/p&gt;&lt;p&gt;06:48 The Move to Braintrust&lt;/p&gt;&lt;p&gt;08:39 Effective Strategies for Chief of Staff Onboarding 10:03 Understanding Braintrust&apos;s Core Products&lt;/p&gt;&lt;p&gt;12:38 Navigating the Role of Chief of Staff&lt;/p&gt;&lt;p&gt;15:06 Growth in Consumer AI vs. Infrastructure AI&lt;/p&gt;&lt;p&gt;16:40 Braintrust&apos;s Rapid Growth and Market Position&lt;/p&gt;&lt;p&gt;19:20 Future of AI Evaluation and Observability&lt;/p&gt;&lt;p&gt;21:56 Rapid Fire&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:26:04</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/logos/f6400ebe-095a-4ef3-a213-442a149ef095.jpeg"/><itunes:title>Inside Braintrust: Scaling a Category-Defining AI Evals Platform (with Sarah Zeng)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Designing the Standard for AI Detection (with Olivia, GPTZero's First Product Designer)]]></title><description><![CDATA[<p>Join me in conversation with my friend Olivia Kusio, the first and founding product designer at GPTZero — one of the breakout AI companies of the last two years.</p><p></p><p>Olivia joined as the 5th employee. Two years later, GPTZero has grown to millions of users and $25M+ in revenue.</p><p></p><p>We cover:</p><p>🎨 Designing for trust in AI products</p><p>🧠 How students and teachers are really using AI</p><p>💬 Building culture inside a rocketship startup</p><p>&amp; more</p><p></p><p><b>Timestamps</b></p><p>00:00 Introduction to GPTZero and Olivia's Journey</p><p>01:51 The Role of a Product Designer at GPTZero</p><p>03:42 Building a Team and Initial Projects</p><p>05:22 Designing for Speed and Quality</p><p>06:49 The Evolution of Design Tools</p><p>08:26 Design Principles for Trust and Credibility</p><p>09:06 User Interaction with AI in Education</p><p>12:36 The Responsible Use of AI in Education</p><p>15:28 Scaling Company Culture at GPTZero</p><p>19:06 Moments of Realization and Responsibility</p><p>20:58 Lightning Round: Insights and Inspirations</p>]]></description><guid isPermaLink="false">63f04986-08fe-4b7c-8a3f-12aa49a46f39</guid><dc:creator><![CDATA[Sarah Du]]></dc:creator><pubDate>Tue, 03 Feb 2026 01:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/668e54d2990395d4b58aff4c2c9b8a1eafd6d4a22565175bb5234a952f73ee30/eyJlcGlzb2RlSWQiOiI2M2YwNDk4Ni0wOGZlLTRiN2MtOGEzZi0xMmFhNDlhNDZmMzkiLCJwb2RjYXN0SWQiOiJhZTNhMzE5MS03MGY3LTQ2ZGEtYTU3Yi1jNDg4NTAzYjY4MzgiLCJhY2NvdW50SWQiOiI2OGIwOTUzYzQ0YTVkMmVmZmJmMjNkMWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk3ZWJjZTViOTNiOTJkMjYxM2Q1MmYyL3NhcmFoLWR1cy1zdHVkaW8tY29tcG9zZXItMjAyNi0yLTFfXzMtMzktMzMubXAzIn0=.mp3" length="18083245" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Join me in conversation with my friend Olivia Kusio, the first and founding product designer at GPTZero — one of the breakout AI companies of the last two years.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Olivia joined as the 5th employee. Two years later, GPTZero has grown to millions of users and $25M+ in revenue.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;We cover:&lt;/p&gt;&lt;p&gt;🎨 Designing for trust in AI products&lt;/p&gt;&lt;p&gt;🧠 How students and teachers are really using AI&lt;/p&gt;&lt;p&gt;💬 Building culture inside a rocketship startup&lt;/p&gt;&lt;p&gt;&amp;amp; more&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Timestamps&lt;/b&gt;&lt;/p&gt;&lt;p&gt;00:00 Introduction to GPTZero and Olivia&apos;s Journey&lt;/p&gt;&lt;p&gt;01:51 The Role of a Product Designer at GPTZero&lt;/p&gt;&lt;p&gt;03:42 Building a Team and Initial Projects&lt;/p&gt;&lt;p&gt;05:22 Designing for Speed and Quality&lt;/p&gt;&lt;p&gt;06:49 The Evolution of Design Tools&lt;/p&gt;&lt;p&gt;08:26 Design Principles for Trust and Credibility&lt;/p&gt;&lt;p&gt;09:06 User Interaction with AI in Education&lt;/p&gt;&lt;p&gt;12:36 The Responsible Use of AI in Education&lt;/p&gt;&lt;p&gt;15:28 Scaling Company Culture at GPTZero&lt;/p&gt;&lt;p&gt;19:06 Moments of Realization and Responsibility&lt;/p&gt;&lt;p&gt;20:58 Lightning Round: Insights and Inspirations&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:24:47</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/logos/f6400ebe-095a-4ef3-a213-442a149ef095.jpeg"/><itunes:title>Designing the Standard for AI Detection (with Olivia, GPTZero&apos;s First Product Designer)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Inside the First BizOps Seat at Column (with Charlie Liao)]]></title><description><![CDATA[<p>What does it look like to be the first BizOps hire at a company rebuilding banking from the ground up?</p><p></p><p>In this episode, I chat with <b>Charlie Liao</b>, who joined <b>Column </b>- founded by William Hockey, one of Plaid's co-founders - when the team was around 70 people.</p><p></p><p>We talk about what drew him from fintech investing to operating, how he’s defining the BizOps function at one of the most technical startups in fintech, and his advice for founders hiring their first BizOps person. Enjoy!</p><p></p><p>Timestamps</p><p>00:00 Introduction to Column and Charlie  </p><p>01:05 Transition from Investing to Operations </p><p>02:53 Joining Column: The Decision Process </p><p>05:50 Navigating Startup Risks and Responsibilities </p><p>08:39 Defining Success in BizOps </p><p>10:41 Handling Ambiguous Projects </p><p>12:00 BizOps and Cross-Functional Collaboration </p><p>12:41 Importance of Documentation and Processes </p><p>14:00 Balancing Speed and Structure </p><p>14:42 Setting Boundaries in a Utility Role </p><p>15:49 Scaling the BizOps Team </p><p>16:54 When to Hire Your First BizOps Person </p><p>18:06 Qualities of a Great First Hire </p><p>19:46 Mindset for Quick Decision Making </p><p>20:23 Rapid Fire Questions and Closing Thoughts</p>]]></description><guid isPermaLink="false">65d47d6a-0682-4a8a-9ced-6373554dda66</guid><dc:creator><![CDATA[Sarah Du]]></dc:creator><pubDate>Thu, 06 Nov 2025 05:19:13 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/14265bcbc0a2c15390c0d099409abc74fc613219793152c07a19731835e8e0e8/eyJlcGlzb2RlSWQiOiI2NWQ0N2Q2YS0wNjgyLTRhOGEtOWNlZC02MzczNTU0ZGRhNjYiLCJwb2RjYXN0SWQiOiJhZTNhMzE5MS03MGY3LTQ2ZGEtYTU3Yi1jNDg4NTAzYjY4MzgiLCJhY2NvdW50SWQiOiI2OGIwOTUzYzQ0YTVkMmVmZmJmMjNkMWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhmYzAwYTY5MGMzYzA4ZjI4OGY3MWMxL3NhcmFoLWR1cy1zdHVkaW8tY29tcG9zZXItMjAyNS0xMC0yNV9fMC00MS00Mi5tcDMifQ==.mp3" length="17261331" type="audio/mpeg"/><itunes:summary>&lt;p&gt;What does it look like to be the first BizOps hire at a company rebuilding banking from the ground up?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, I chat with &lt;b&gt;Charlie Liao&lt;/b&gt;, who joined &lt;b&gt;Column &lt;/b&gt;- founded by William Hockey, one of Plaid&apos;s co-founders - when the team was around 70 people.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;We talk about what drew him from fintech investing to operating, how he’s defining the BizOps function at one of the most technical startups in fintech, and his advice for founders hiring their first BizOps person. Enjoy!&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Timestamps&lt;/p&gt;&lt;p&gt;00:00 Introduction to Column and Charlie  &lt;/p&gt;&lt;p&gt;01:05 Transition from Investing to Operations &lt;/p&gt;&lt;p&gt;02:53 Joining Column: The Decision Process &lt;/p&gt;&lt;p&gt;05:50 Navigating Startup Risks and Responsibilities &lt;/p&gt;&lt;p&gt;08:39 Defining Success in BizOps &lt;/p&gt;&lt;p&gt;10:41 Handling Ambiguous Projects &lt;/p&gt;&lt;p&gt;12:00 BizOps and Cross-Functional Collaboration &lt;/p&gt;&lt;p&gt;12:41 Importance of Documentation and Processes &lt;/p&gt;&lt;p&gt;14:00 Balancing Speed and Structure &lt;/p&gt;&lt;p&gt;14:42 Setting Boundaries in a Utility Role &lt;/p&gt;&lt;p&gt;15:49 Scaling the BizOps Team &lt;/p&gt;&lt;p&gt;16:54 When to Hire Your First BizOps Person &lt;/p&gt;&lt;p&gt;18:06 Qualities of a Great First Hire &lt;/p&gt;&lt;p&gt;19:46 Mindset for Quick Decision Making &lt;/p&gt;&lt;p&gt;20:23 Rapid Fire Questions and Closing Thoughts&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:24:01</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/logos/f6400ebe-095a-4ef3-a213-442a149ef095.jpeg"/><itunes:title>Inside the First BizOps Seat at Column (with Charlie Liao)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Building Clay’s Marketing Engine from Zero (with Matt Maiale, Clay’s First Marketing Hire)]]></title><description><![CDATA[<p>When Matt Maiale joined <b>Clay</b>, the go-to-market platform helping sales teams find, enrich, and personalize outreach at scale, there were just five people and no marketing playbook.</p><p></p><p>Clay now serves thousands of customers and recently raised a $100M Series C at a $3.1B valuation.</p><p></p><p>In this conversation, we talk about how Matt chose Clay at the seed stage, built the company’s growth flywheel, and developed a bottoms-up marketing approach that scaled organically.</p><p></p><p>00:01 — Intro</p><p>00:55 — Matt’s path before Clay</p><p>01:56 — Finding &amp; evaluating Clay</p><p>02:53 — How Clay closed him</p><p>04:06 — Week 1 as first marketer</p><p>05:04 — Building the growth flywheel</p><p>05:28 — Fixing conversion</p><p>06:14 — ICP &amp; vertical focus</p><p>07:47 — Simple wins (Buy button, funnel fixes)</p><p>07:47 — Waitlist as a lever</p><p>10:08 — Messaging: startups vs. enterprise</p><p>11:40 — Defining the role</p><p>12:29 — “Bottoms-up marketing”</p><p>14:11 — Referrals &amp; community</p><p>15:57 — Spend philosophy</p><p>17:07 — Compounding growth channels</p><p>18:30 — Product education</p><p>20:07 — Emojis to describe Clay</p><p>21:45 — Culture bits</p><p>23:16 — Misconception: growth at all costs</p><p>24:18 — Hiring your first marketer</p><p>25:06 — Post-Clay travel</p><p>25:59 — What he’s building now</p><hr /><p>To learn more about Matt and what he’s working on:</p><p><a rel="noopener noreferrer nofollow" href="https://instantdomainsearch.com/" target="_blank">https://instantdomainsearch.com/</a></p><p><a rel="noopener noreferrer nofollow" href="https://mattmaiale.substack.com/" target="_blank">https://mattmaiale.substack.com/</a></p><p><a rel="noopener noreferrer nofollow" href="https://x.com/maiale" target="_blank">https://x.com/maiale</a></p>]]></description><guid isPermaLink="false">45314988-9f03-482e-ae11-8b557c6b30ee</guid><dc:creator><![CDATA[Sarah Du]]></dc:creator><pubDate>Tue, 14 Oct 2025 20:08:09 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/9b4a27879c58b65def0ccedad47643467e91d8a89b238dc7375011f8ce63eda6/eyJlcGlzb2RlSWQiOiI0NTMxNDk4OC05ZjAzLTQ4MmUtYWUxMS04YjU1N2M2YjMwZWUiLCJwb2RjYXN0SWQiOiJhZTNhMzE5MS03MGY3LTQ2ZGEtYTU3Yi1jNDg4NTAzYjY4MzgiLCJhY2NvdW50SWQiOiI2OGIwOTUzYzQ0YTVkMmVmZmJmMjNkMWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhlNTkyZWIwY2RjMTQ0M2UxYjU4NWYxL3NhcmFoLWR1cy1zdHVkaW8tY29tcG9zZXItMjAyNS0xMC04X18wLTIzLTM5Lm1wMyJ9.mp3" length="20780023" type="audio/mpeg"/><itunes:summary>&lt;p&gt;When Matt Maiale joined &lt;b&gt;Clay&lt;/b&gt;, the go-to-market platform helping sales teams find, enrich, and personalize outreach at scale, there were just five people and no marketing playbook.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Clay now serves thousands of customers and recently raised a $100M Series C at a $3.1B valuation.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this conversation, we talk about how Matt chose Clay at the seed stage, built the company’s growth flywheel, and developed a bottoms-up marketing approach that scaled organically.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;00:01 — Intro&lt;/p&gt;&lt;p&gt;00:55 — Matt’s path before Clay&lt;/p&gt;&lt;p&gt;01:56 — Finding &amp;amp; evaluating Clay&lt;/p&gt;&lt;p&gt;02:53 — How Clay closed him&lt;/p&gt;&lt;p&gt;04:06 — Week 1 as first marketer&lt;/p&gt;&lt;p&gt;05:04 — Building the growth flywheel&lt;/p&gt;&lt;p&gt;05:28 — Fixing conversion&lt;/p&gt;&lt;p&gt;06:14 — ICP &amp;amp; vertical focus&lt;/p&gt;&lt;p&gt;07:47 — Simple wins (Buy button, funnel fixes)&lt;/p&gt;&lt;p&gt;07:47 — Waitlist as a lever&lt;/p&gt;&lt;p&gt;10:08 — Messaging: startups vs. enterprise&lt;/p&gt;&lt;p&gt;11:40 — Defining the role&lt;/p&gt;&lt;p&gt;12:29 — “Bottoms-up marketing”&lt;/p&gt;&lt;p&gt;14:11 — Referrals &amp;amp; community&lt;/p&gt;&lt;p&gt;15:57 — Spend philosophy&lt;/p&gt;&lt;p&gt;17:07 — Compounding growth channels&lt;/p&gt;&lt;p&gt;18:30 — Product education&lt;/p&gt;&lt;p&gt;20:07 — Emojis to describe Clay&lt;/p&gt;&lt;p&gt;21:45 — Culture bits&lt;/p&gt;&lt;p&gt;23:16 — Misconception: growth at all costs&lt;/p&gt;&lt;p&gt;24:18 — Hiring your first marketer&lt;/p&gt;&lt;p&gt;25:06 — Post-Clay travel&lt;/p&gt;&lt;p&gt;25:59 — What he’s building now&lt;/p&gt;&lt;hr /&gt;&lt;p&gt;To learn more about Matt and what he’s working on:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://instantdomainsearch.com/&quot; target=&quot;_blank&quot;&gt;https://instantdomainsearch.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://mattmaiale.substack.com/&quot; target=&quot;_blank&quot;&gt;https://mattmaiale.substack.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://x.com/maiale&quot; target=&quot;_blank&quot;&gt;https://x.com/maiale&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:27:27</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/logos/f6400ebe-095a-4ef3-a213-442a149ef095.jpeg"/><itunes:title>Building Clay’s Marketing Engine from Zero (with Matt Maiale, Clay’s First Marketing Hire)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Lessons & Early Days Inside Climate Unicorn Watershed (with Tammy Tseng)]]></title><description><![CDATA[<p>In this conversation, I get to talk with Tammy, climate unicorn Watershed's 25th employee and second data hire. We discuss Tammy's journey from Quora to Watershed, how founders can attract and retain early talent, the evolution of data roles in startups, and more. Enjoy!</p><p></p><p>Timestamps:</p><p>00:00 Introduction to Tammy and Watershed</p><p>01:21 Choosing Watershed</p><p>03:28 Recruitment Insights: What Watershed Did Right</p><p>04:11 Transitioning from Quora to Watershed</p><p>05:20 First Days at Watershed: The 'First Day Ship' Tradition</p><p>06:34 Advice for Early Function Roles</p><p>08:01 Early Decisions and Their Long-Term Impact</p><p>09:15 Recognizing the Need for More Data Talent</p><p>10:17 Growing with Watershed: Retaining Early Talent</p><p>11:46 Navigating Career Transitions</p><p>13:35 Unlearning as the Company Scales</p><p>14:47 Key Moments in Watershed's Journey</p><p>15:55 The Role of Culture in Team Dynamics</p><p>16:18 Navigating Climate Challenges as a Company</p><p>17:50 Hiring for Data Roles: Insights for Founders</p><p>19:20 Evolution of Data Science Roles in the Industry</p><p>21:10 Advice for New Employees in Startups</p><p>23:06 Lightning Round</p><p>25:29 996 Startup Work Culture</p><hr /><p>More on Watershed: <a rel="noopener noreferrer nofollow" href="https://watershed.com/" target="_blank">https://watershed.com/</a></p><p>More on Tammy: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/tammytseng/" target="_blank">https://www.linkedin.com/in/tammytseng/</a></p><p>More on Sarah: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/sarah-du/" target="_blank">https://www.linkedin.com/in/sarah-du/</a></p><p></p>]]></description><guid isPermaLink="false">4d2f6bed-ff43-4757-914a-b279aa9ca3e9</guid><dc:creator><![CDATA[Sarah Du]]></dc:creator><pubDate>Wed, 17 Sep 2025 07:04:24 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/0bbf8feb09d2dd48bf6c8b2529d38dba0fcb7dc24b05817fd5d0ef74787972fb/eyJlcGlzb2RlSWQiOiI0ZDJmNmJlZC1mZjQzLTQ3NTctOTE0YS1iMjc5YWE5Y2EzZTkiLCJwb2RjYXN0SWQiOiJhZTNhMzE5MS03MGY3LTQ2ZGEtYTU3Yi1jNDg4NTAzYjY4MzgiLCJhY2NvdW50SWQiOiI2OGIwOTUzYzQ0YTVkMmVmZmJmMjNkMWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjhjYTVhOTRiNWNjY2Q4Y2Q3ZjdjY2YzL3NhcmFoLWR1cy1zdHVkaW8tY29tcG9zZXItMjAyNS05LTE3X184LTUyLTQubXAzIn0=.mp3" length="20503415" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this conversation, I get to talk with Tammy, climate unicorn Watershed&apos;s 25th employee and second data hire. We discuss Tammy&apos;s journey from Quora to Watershed, how founders can attract and retain early talent, the evolution of data roles in startups, and more. Enjoy!&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Timestamps:&lt;/p&gt;&lt;p&gt;00:00 Introduction to Tammy and Watershed&lt;/p&gt;&lt;p&gt;01:21 Choosing Watershed&lt;/p&gt;&lt;p&gt;03:28 Recruitment Insights: What Watershed Did Right&lt;/p&gt;&lt;p&gt;04:11 Transitioning from Quora to Watershed&lt;/p&gt;&lt;p&gt;05:20 First Days at Watershed: The &apos;First Day Ship&apos; Tradition&lt;/p&gt;&lt;p&gt;06:34 Advice for Early Function Roles&lt;/p&gt;&lt;p&gt;08:01 Early Decisions and Their Long-Term Impact&lt;/p&gt;&lt;p&gt;09:15 Recognizing the Need for More Data Talent&lt;/p&gt;&lt;p&gt;10:17 Growing with Watershed: Retaining Early Talent&lt;/p&gt;&lt;p&gt;11:46 Navigating Career Transitions&lt;/p&gt;&lt;p&gt;13:35 Unlearning as the Company Scales&lt;/p&gt;&lt;p&gt;14:47 Key Moments in Watershed&apos;s Journey&lt;/p&gt;&lt;p&gt;15:55 The Role of Culture in Team Dynamics&lt;/p&gt;&lt;p&gt;16:18 Navigating Climate Challenges as a Company&lt;/p&gt;&lt;p&gt;17:50 Hiring for Data Roles: Insights for Founders&lt;/p&gt;&lt;p&gt;19:20 Evolution of Data Science Roles in the Industry&lt;/p&gt;&lt;p&gt;21:10 Advice for New Employees in Startups&lt;/p&gt;&lt;p&gt;23:06 Lightning Round&lt;/p&gt;&lt;p&gt;25:29 996 Startup Work Culture&lt;/p&gt;&lt;hr /&gt;&lt;p&gt;More on Watershed: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://watershed.com/&quot; target=&quot;_blank&quot;&gt;https://watershed.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;More on Tammy: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/tammytseng/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/tammytseng/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;More on Sarah: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/sarah-du/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/sarah-du/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:28:16</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae3a3191-70f7-46da-a57b-c488503b6838/logos/f6400ebe-095a-4ef3-a213-442a149ef095.jpeg"/><itunes:title>Lessons &amp; Early Days Inside Climate Unicorn Watershed (with Tammy Tseng)</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>