<![CDATA[The Wolf Pack Power]]>The Wolf Pack Power is an execution-first GTM podcast for startups and tech companies—built around a simple idea: revenue isn’t random when the pack is aligned. We help you identify the right prey (ICP), follow the trail (signal), and coordinate the hunt (cross-functional execution).

Designed for founders and GTM leaders, each episode upgrades how you think and operate—so you build predictable pipeline and scale repeatable motions.

Expect sharp frameworks, practical templates, and operator interviews you can turn into action.

Follow/Subscribe—and share with your pack !

]]>https://www.pveloso.comRiverside.fm (https://riverside.com)Thu, 28 May 2026 07:04:19 GMTFri, 20 Mar 2026 03:33:17 GMT60Paulo Veloso<p>The Wolf Pack Power is an execution-first GTM podcast for startups and tech companies—built around a simple idea: revenue isn’t random when the pack is aligned. We help you identify the right prey (ICP), follow the trail (signal), and coordinate the hunt (cross-functional execution).</p><p>Designed for founders and GTM leaders, each episode upgrades how you think and operate—so you build predictable pipeline and scale repeatable motions.</p><p>Expect sharp frameworks, practical templates, and operator interviews you can turn into action.</p><p>Follow/Subscribe—and share with your pack !</p>episodicPaulo Velosopaulo@pveloso.comno<![CDATA[Ep. #4 - AI Won't Close Your Deals. But It'll Make Your Closers Unstoppable.]]>This episode explores the transformative role of AI in sales, emphasizing how to leverage AI as a force multiplier while preserving the human touch that builds trust and closes deals. It contrasts two companies' approaches to AI, highlights key metrics, and introduces the emerging role of the go-to-market engineer.

]]>1039e6a0-560a-43ab-8475-77892e701ff6Fri, 24 Apr 2026 07:39:40 GMT<p>This episode explores the transformative role of AI in sales, emphasizing how to leverage AI as a force multiplier while preserving the human touch that builds trust and closes deals. It contrasts two companies' approaches to AI, highlights key metrics, and introduces the emerging role of the go-to-market engineer.</p><p></p>no00:26:2114Ep. #4 - AI Won't Close Your Deals. But It'll Make Your Closers Unstoppable.full<![CDATA[Ep. #3 - Escape Boring Land: How Bold Marketing Wins]]>In this episode, Paulo Veloso explores how to escape boring marketing and sales strategies by embracing bold, community-driven, and authentic approaches. He shares real-world examples and actionable tactics to build trust, create engaging campaigns, and develop a coordinated Wolfpack mindset for sustainable growth.

Drop a comment with your biggest GTM challenge right now — I read every one.

#Podcast #GTMStrategy #SaaS #B2B #B2BSales #StartupLife #RevenueGrowth #WolfpackPrinciple #WPP #WolfPackPower

]]>62e68cf5-c8c6-43c1-bce5-2184b68564b7Wed, 08 Apr 2026 07:32:08 GMT<p>In this episode, Paulo Veloso explores how to escape boring marketing and sales strategies by embracing bold, community-driven, and authentic approaches. He shares real-world examples and actionable tactics to build trust, create engaging campaigns, and develop a coordinated Wolfpack mindset for sustainable growth.</p><p>Drop a comment with your biggest GTM challenge right now — I read every one.<br /><br /><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23podcast&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#Podcast</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23gtmstrategy&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#GTMStrategy</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23saas&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#SaaS</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23b2b&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#B2B</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23b2bsales&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#B2BSales</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23startuplife&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#StartupLife</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23revenuegrowth&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#RevenueGrowth</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23wolfpackprinciple&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#WolfpackPrinciple</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23wpp&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#WPP</b></a> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/search/results/all/?keywords=%23wolfpackpower&amp;origin=HASH_TAG_FROM_FEED" target="_blank"><b>#WolfPackPower</b></a></p>no00:29:1613Ep. #3 - Escape Boring Land: How Bold Marketing Winsfull<![CDATA[Ep. #2 - "SaaS Is Dead". No, but Your GTM Playbook Might Be]]>SaaS isn’t dead, but the old playbook is.

Here’s why you need to adapt NOW!

Tag someone who needs to hear this!

The narrative of SaaS being dead is everywhere, but let’s be honest. Most of the noise comes from those still peddling a model that’s on the verge of collapse.

Here's what’s really happening:

1. AI is changing the game—outcomes over subscriptions.

2. Buyers are overwhelmed with options.

3. Cost efficiency is the new expectation.

4. Consolidation is reshaping the landscape.

If you’re still pushing the same old tactics, you’re missing the point. The future is about delivering real value, not just features.

Let’s talk about what’s evolving:

- Outcome-based selling is where the smart money is heading.

- The rise of go-to-market engineers is crucial for success.

- Small, tight teams that can pivot quickly are the future of revenue generation.

Adapt or get left behind!

Your move! What’s your strategy for the new SaaS landscape?

#SaaS #B2B #RevenueGrowth #BusinessStrategy #WolfpackPrinciple #WPP #WolfPackPower

]]>8b61aacd-498e-4c3c-9d91-9ce466f38f6aWed, 01 Apr 2026 15:13:29 GMT<p>SaaS isn’t dead, but the old playbook is. </p><p></p><p>Here’s why you need to adapt NOW!</p><p></p><p>Tag someone who needs to hear this!</p><p></p><p>The narrative of SaaS being dead is everywhere, but let’s be honest. Most of the noise comes from those still peddling a model that’s on the verge of collapse. </p><p></p><p>Here's what’s really happening:</p><p>1. AI is changing the game—outcomes over subscriptions.</p><p>2. Buyers are overwhelmed with options.</p><p>3. Cost efficiency is the new expectation.</p><p>4. Consolidation is reshaping the landscape.</p><p></p><p>If you’re still pushing the same old tactics, you’re missing the point. The future is about delivering real value, not just features. </p><p></p><p>Let’s talk about what’s evolving:</p><p>- Outcome-based selling is where the smart money is heading.</p><p>- The rise of go-to-market engineers is crucial for success.</p><p>- Small, tight teams that can pivot quickly are the future of revenue generation.</p><p></p><p>Adapt or get left behind! </p><p></p><p>Your move! What’s your strategy for the new SaaS landscape? </p><p></p><p>#SaaS #B2B #RevenueGrowth #BusinessStrategy #WolfpackPrinciple #WPP #WolfPackPower</p>no00:31:3312Ep. #2 - "SaaS Is Dead". No, but Your GTM Playbook Might Befull<![CDATA[Ep. #1 - GTM strategy that ACTUALLY win revenue]]>We talk about the critical aspects of go-to-market strategy, highlighting the GTM killers and the six layers of revenue architecture. It provides valuable insights into ICP clarity, product-led vs. sales-led approaches, demand generation, selling features vs. outcomes, misalignment between sales and marketing, and the importance of people in revenue architecture.

Additionally, the rapid fire insights offer impactful and thought-provoking statements for consideration.

Takeaways

  • GTM killers: ICP clarity, product-led vs. sales-led, demand generation vs. lead generation, selling features vs. outcomes, misalignment between sales and marketing
  • Six layers of revenue architecture: awareness, demand capture, pipeline creation, pipeline conversion, expansion and retention strategy, people

Chapters

  • 07:01 5 GTM Killers: Demand Generation vs. Lead Generation
  • 22:16 Six Layers of Revenue Architecture
  • 36:30 Rapid Fire Insights
]]>052da813-585e-4b84-899b-29e76f871833Wed, 25 Mar 2026 10:00:00 GMT<p>We talk about the critical aspects of go-to-market strategy, highlighting the GTM killers and the six layers of revenue architecture. It provides valuable insights into ICP clarity, product-led vs. sales-led approaches, demand generation, selling features vs. outcomes, misalignment between sales and marketing, and the importance of people in revenue architecture. </p><p>Additionally, the rapid fire insights offer impactful and thought-provoking statements for consideration.</p><p></p><p>Takeaways</p><ul><li>GTM killers: ICP clarity, product-led vs. sales-led, demand generation vs. lead generation, selling features vs. outcomes, misalignment between sales and marketing</li><li>Six layers of revenue architecture: awareness, demand capture, pipeline creation, pipeline conversion, expansion and retention strategy, people</li></ul><p></p><p>Chapters</p><ul><li>07:01 5 GTM Killers: Demand Generation vs. Lead Generation</li><li>22:16 Six Layers of Revenue Architecture</li><li>36:30 Rapid Fire Insights</li></ul>no00:24:1320261Ep. #1 - GTM strategy that ACTUALLY win revenuefull