<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[The Founder's Cookbook]]></title><description><![CDATA[<p>The Founder's Cookbook Podcast serves up the secret recipes behind successful B2B SaaS companies. </p><p></p><p>Host Padrig Guillard interviews founders who've mastered the art of building and scaling, revealing their unique ingredients, proven methods, and signature strategies that took them from kitchen table startup to market leader.</p><p></p><p>30-minute episodes packed with the secret sauce from founders who've cooked up success.</p>]]></description><link>https://www.orinn-studio.com/</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Sat, 18 Apr 2026 08:53:09 GMT</lastBuildDate><atom:link href="https://api.riverside.fm/hosting/WhpdTBW7.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Padrig Guillard]]></author><pubDate>Sun, 07 Dec 2025 11:09:07 GMT</pubDate><copyright><![CDATA[2025 Padrig Guillard]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Entrepreneurship]]></category><itunes:author>Padrig Guillard</itunes:author><itunes:summary>&lt;p&gt;The Founder&apos;s Cookbook Podcast serves up the secret recipes behind successful B2B SaaS companies. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Host Padrig Guillard interviews founders who&apos;ve mastered the art of building and scaling, revealing their unique ingredients, proven methods, and signature strategies that took them from kitchen table startup to market leader.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;30-minute episodes packed with the secret sauce from founders who&apos;ve cooked up success.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Padrig Guillard</itunes:name><itunes:email>padrig@orinn-studio.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/logos/14d1d3ec-57af-4e2e-ae5d-e0b8aaf2373a.png"/><item><title><![CDATA[E06 - Staffcloud - How two ski instructors built a Swiss HR SaaS]]></title><description><![CDATA[<p>Two ski instructors, a beer and a gap in a market. That's how StaffCloud started in 2007.</p><p>18 years later, Thomas Ungricht and his co-founder run one of Switzerland's leading flex workforce platforms. Bootstrapped, no investors, operating across 6 countries.</p><p></p><p>🔔 Subscribe for new founder stories every month</p><p></p><p>In this episode, Thomas breaks down what it actually takes to build infrastructure software from zero: no brand, no track record, no trust. He shares how they landed their first customers, why they opened their product roadmap to the public, and what nearly made them quit, more than once.</p><p>If you're building B2B SaaS or managing a team that does staffing, scheduling, or flex workforce operations, this one's for you.</p><p></p><p>Key lessons from this episode:</p><ul><li>The founding moment: one conversation about a girlfriend's bad day at work</li><li>Auto-matching flex workers by skills, location, and availability — how it works</li><li>Getting your first enterprise customer to trust you when you have zero references</li><li>Why "software is never finished" — and how to manage a customer feedback loop at scale</li><li>Building in public: what opening their feature request board actually unlocked</li><li>Bootstrapping in the world's most expensive country, competing against VC-funded rivals</li><li>Expanding into Germany's highly regulated HR market without breaking the product</li><li>The honest answer: should they have targeted the larger shift planning market instead?</li><li></li></ul><p>Chapters:</p><p>00:00 Introduction </p><p>01:30 Thomas's background</p><p>03:00 The founding story</p><p>05:20 Who is StaffCloud for? </p><p>08:15 The auto-matching engine: skills, availability, distance </p><p>12:00 The long road of a fully bootstrapped company </p><p>14:30 The #1 lesson: software is never finished</p><p>17:00 Building in public</p><p>19:00 20 years of entrepreneurship</p><p>22:00 Bootstrapping in Switzerland</p><p>24:30 Advice for early founders</p><p>27:00 How to get your first customers to switch when you have zero track record </p><p>30:00 Scaling to 6 countries</p><p>31:30 The honest regret question: niche vs. scale</p><p>33:00 Where to follow Thomas and StaffCloud</p><p></p><p>Resources &amp; Links:</p><p>Thomas Ungricht → <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/thomas-ungricht-bb160b132/" target="_blank">https://www.linkedin.com/in/thomas-ungricht-bb160b132/</a></p><p>StaffCloud → <a rel="noopener noreferrer nofollow" href="https://www.staff.cloud/en" target="_blank">https://www.staff.cloud/en</a></p><p>StaffCloud on LinkedIn → <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/staffcloud/" target="_blank">https://www.linkedin.com/company/staffcloud/</a></p><p></p><p>Padrig Guillard → <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/padrig-guillard/" target="_blank">https://www.linkedin.com/in/padrig-guillard/</a></p><p>Orinn Studio → <a rel="noopener noreferrer nofollow" href="https://www.orinn-studio.com/" target="_blank">https://www.orinn-studio.com/</a> </p><p>Full episode playlist → <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/playlist?list=PLtfpuZuNQOVLdJ0Am6aC8cf8rIf8aTL_p" target="_blank">https://www.youtube.com/playlist?list=PLtfpuZuNQOVLdJ0Am6aC8cf8rIf8aTL_p</a></p>]]></description><guid isPermaLink="false">5bed0528-4295-469f-84a9-36a28f59127c</guid><dc:creator><![CDATA[Padrig Guillard]]></dc:creator><pubDate>Wed, 08 Apr 2026 14:57:36 GMT</pubDate><enclosure url="https://api.riverside.fm/hosting-analytics/media/68816b9b32a65e4ddfa5e02f2a7dcfef9ea946e163b75f01ee13c49c5037aba1/eyJlcGlzb2RlSWQiOiI1YmVkMDUyOC00Mjk1LTQ2OWYtODRhOS0zNmEyOGY1OTEyN2MiLCJwb2RjYXN0SWQiOiIzYjFmN2NjMS1kMGZiLTQyODEtYjE3OS0wMjljMzhjOTExYjYiLCJhY2NvdW50SWQiOiI2OTI3M2VlZWFiOTU1OWEyN2IyN2FlZWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkMjJlMmFlMmFjMGQ0YTIwMmE5NGMxL3BhZHJpZy1ndWlsbGFyZHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNC01X18xMS00MC01Ny5tcDMifQ==.mp3" length="43841976" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/episodes/5bed0528-4295-469f-84a9-36a28f59127c/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Two ski instructors, a beer and a gap in a market. That&apos;s how StaffCloud started in 2007.&lt;/p&gt;&lt;p&gt;18 years later, Thomas Ungricht and his co-founder run one of Switzerland&apos;s leading flex workforce platforms. Bootstrapped, no investors, operating across 6 countries.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;🔔 Subscribe for new founder stories every month&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, Thomas breaks down what it actually takes to build infrastructure software from zero: no brand, no track record, no trust. He shares how they landed their first customers, why they opened their product roadmap to the public, and what nearly made them quit, more than once.&lt;/p&gt;&lt;p&gt;If you&apos;re building B2B SaaS or managing a team that does staffing, scheduling, or flex workforce operations, this one&apos;s for you.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Key lessons from this episode:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The founding moment: one conversation about a girlfriend&apos;s bad day at work&lt;/li&gt;&lt;li&gt;Auto-matching flex workers by skills, location, and availability — how it works&lt;/li&gt;&lt;li&gt;Getting your first enterprise customer to trust you when you have zero references&lt;/li&gt;&lt;li&gt;Why &quot;software is never finished&quot; — and how to manage a customer feedback loop at scale&lt;/li&gt;&lt;li&gt;Building in public: what opening their feature request board actually unlocked&lt;/li&gt;&lt;li&gt;Bootstrapping in the world&apos;s most expensive country, competing against VC-funded rivals&lt;/li&gt;&lt;li&gt;Expanding into Germany&apos;s highly regulated HR market without breaking the product&lt;/li&gt;&lt;li&gt;The honest answer: should they have targeted the larger shift planning market instead?&lt;/li&gt;&lt;li&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Chapters:&lt;/p&gt;&lt;p&gt;00:00 Introduction &lt;/p&gt;&lt;p&gt;01:30 Thomas&apos;s background&lt;/p&gt;&lt;p&gt;03:00 The founding story&lt;/p&gt;&lt;p&gt;05:20 Who is StaffCloud for? &lt;/p&gt;&lt;p&gt;08:15 The auto-matching engine: skills, availability, distance &lt;/p&gt;&lt;p&gt;12:00 The long road of a fully bootstrapped company &lt;/p&gt;&lt;p&gt;14:30 The #1 lesson: software is never finished&lt;/p&gt;&lt;p&gt;17:00 Building in public&lt;/p&gt;&lt;p&gt;19:00 20 years of entrepreneurship&lt;/p&gt;&lt;p&gt;22:00 Bootstrapping in Switzerland&lt;/p&gt;&lt;p&gt;24:30 Advice for early founders&lt;/p&gt;&lt;p&gt;27:00 How to get your first customers to switch when you have zero track record &lt;/p&gt;&lt;p&gt;30:00 Scaling to 6 countries&lt;/p&gt;&lt;p&gt;31:30 The honest regret question: niche vs. scale&lt;/p&gt;&lt;p&gt;33:00 Where to follow Thomas and StaffCloud&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Resources &amp;amp; Links:&lt;/p&gt;&lt;p&gt;Thomas Ungricht → &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/thomas-ungricht-bb160b132/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/thomas-ungricht-bb160b132/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;StaffCloud → &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.staff.cloud/en&quot; target=&quot;_blank&quot;&gt;https://www.staff.cloud/en&lt;/a&gt;&lt;/p&gt;&lt;p&gt;StaffCloud on LinkedIn → &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/company/staffcloud/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/company/staffcloud/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Padrig Guillard → &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/padrig-guillard/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/padrig-guillard/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Orinn Studio → &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.orinn-studio.com/&quot; target=&quot;_blank&quot;&gt;https://www.orinn-studio.com/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;Full episode playlist → &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.youtube.com/playlist?list=PLtfpuZuNQOVLdJ0Am6aC8cf8rIf8aTL_p&quot; target=&quot;_blank&quot;&gt;https://www.youtube.com/playlist?list=PLtfpuZuNQOVLdJ0Am6aC8cf8rIf8aTL_p&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:30:27</itunes:duration><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/logos/14d1d3ec-57af-4e2e-ae5d-e0b8aaf2373a.png"/><itunes:episode>6</itunes:episode><itunes:title>E06 - Staffcloud - How two ski instructors built a Swiss HR SaaS</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[E05 - Survive - Transforming Rescue Missions]]></title><description><![CDATA[<p>In this episode of the Founder's Codebook podcast, Padrig Guillard interviews Georg Hauzenberger, the CEO of sureVIVE, a company dedicated to enhancing rescue operations through innovative technology. Georg shares his journey from electrical engineering to leading a company that provides critical infrastructure for rescue missions. The conversation explores the challenges of coordinating rescue efforts, the importance of providing comprehensive situational awareness, and the lessons learned from managing a dynamic team. Georg emphasizes the significance of strategic planning and adaptability in achieving long-term goals.</p>]]></description><guid isPermaLink="false">77b54014-06f3-40bc-b410-65d1805faac8</guid><dc:creator><![CDATA[Padrig Guillard]]></dc:creator><pubDate>Mon, 16 Mar 2026 10:29:48 GMT</pubDate><enclosure url="https://api.riverside.fm/hosting-analytics/media/53ac5db267e1a6c570baa3bf46d4e0ac207a91566f053dbec50f1e7230b3cbaa/eyJlcGlzb2RlSWQiOiI3N2I1NDAxNC0wNmYzLTQwYmMtYjQxMC02NWQxODA1ZmFhYzgiLCJwb2RjYXN0SWQiOiIzYjFmN2NjMS1kMGZiLTQyODEtYjE3OS0wMjljMzhjOTExYjYiLCJhY2NvdW50SWQiOiI2OTI3M2VlZWFiOTU1OWEyN2IyN2FlZWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliNTZmZmMxODA3YWJlYTgwZWY1YTU0L3BhZHJpZy1ndWlsbGFyZHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0xNF9fMTUtMjYtMy5tcDMifQ==.mp3" length="45924040" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode of the Founder&apos;s Codebook podcast, Padrig Guillard interviews Georg Hauzenberger, the CEO of sureVIVE, a company dedicated to enhancing rescue operations through innovative technology. Georg shares his journey from electrical engineering to leading a company that provides critical infrastructure for rescue missions. The conversation explores the challenges of coordinating rescue efforts, the importance of providing comprehensive situational awareness, and the lessons learned from managing a dynamic team. Georg emphasizes the significance of strategic planning and adaptability in achieving long-term goals.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:31:53</itunes:duration><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/logos/14d1d3ec-57af-4e2e-ae5d-e0b8aaf2373a.png"/><itunes:episode>5</itunes:episode><itunes:title>E05 - Survive - Transforming Rescue Missions</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[E04 - Prospeqt - Crafting the Perfect Outbound Strategy]]></title><description><![CDATA[<p>In this episode, Balsa Kosic dives deep into building a laser-focused, data-rich outbound approach that scales. If you're tired of wasting resources on generic outreach, this is your wake-up call to rethink, refine, and crush it!</p><h3><b>You’ll learn:</b></h3><ul><li>The importance of dissecting your offer into granular value propositions and pain points</li><li>How to map your total addressable market for maximum impact</li><li>The core fundamentals: infrastructure, targeting, segmentation, and messaging</li><li>Why quality and strategy overpower random testing or spin-text approaches</li><li>The significance of building a mental map linking pain points, data points, and value propositions</li><li>How to leverage large-scale email campaigns effectively</li><li>The role of multi-channel outreach and when to scale into LinkedIn</li></ul><p></p><p>Chapters</p><p>00:00 Introduction </p><p>01:59 Balsa Kosic's Journey to Founding Prospect </p><p>09:44 Building a Team and Agency Structure </p><p>11:37 The Philosophy of AI in Outbound Sales </p><p>12:27 Key Fundamentals for Successful Cold Emailing </p><p>18:20 Creating Effective Messaging Through Segmentation </p><p>22:24 Scaling Outbound Campaigns and Managing Leads </p><p>26:16 Integrating LinkedIn Outreach with Email Strategies </p><p>28:32 Future Plans and Growth for Prospect</p><h3><b>Resources &amp; Links:</b></h3><ul><li><a rel="noopener noreferrer nofollow" href="https://prospeqt.co/" target="_blank"><b>Prospeqt Official Website</b></a></li><li><a rel="noopener noreferrer nofollow" href="https://linkedin.com/in/balsakosic" target="_blank"><b>Balsa Kosic on LinkedIn</b></a></li></ul><h3><b>Connect with Balsa:</b></h3><ul><li><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/balsa-kosic/" target="_blank"><b>LinkedIn</b></a></li></ul><h3><b>Connect with Padrig:</b></h3><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/padrig-guillard/" target="_blank">https://www.linkedin.com/in/padrig-guillard/</a></p><p></p>]]></description><guid isPermaLink="false">57a9d6be-b23e-4711-ba40-29050f8763b9</guid><dc:creator><![CDATA[Padrig Guillard]]></dc:creator><pubDate>Mon, 16 Feb 2026 08:09:48 GMT</pubDate><enclosure url="https://api.riverside.fm/hosting-analytics/media/825838379ade1cb0dfb73c4d5bc579b62294c96644eb9d093e8c7d7d2eeb9eff/eyJlcGlzb2RlSWQiOiI1N2E5ZDZiZS1iMjNlLTQ3MTEtYmE0MC0yOTA1MGY4NzYzYjkiLCJwb2RjYXN0SWQiOiIzYjFmN2NjMS1kMGZiLTQyODEtYjE3OS0wMjljMzhjOTExYjYiLCJhY2NvdW50SWQiOiI2OTI3M2VlZWFiOTU1OWEyN2IyN2FlZWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk3NGNmNmY3NTdlNzIwYzcxNWM2MjNhL3BhZHJpZy1ndWlsbGFyZHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMS0yNF9fMTQtNTUtNTgubXAzIn0=.mp3" length="43718469" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode, Balsa Kosic dives deep into building a laser-focused, data-rich outbound approach that scales. If you&apos;re tired of wasting resources on generic outreach, this is your wake-up call to rethink, refine, and crush it!&lt;/p&gt;&lt;h3&gt;&lt;b&gt;You’ll learn:&lt;/b&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;The importance of dissecting your offer into granular value propositions and pain points&lt;/li&gt;&lt;li&gt;How to map your total addressable market for maximum impact&lt;/li&gt;&lt;li&gt;The core fundamentals: infrastructure, targeting, segmentation, and messaging&lt;/li&gt;&lt;li&gt;Why quality and strategy overpower random testing or spin-text approaches&lt;/li&gt;&lt;li&gt;The significance of building a mental map linking pain points, data points, and value propositions&lt;/li&gt;&lt;li&gt;How to leverage large-scale email campaigns effectively&lt;/li&gt;&lt;li&gt;The role of multi-channel outreach and when to scale into LinkedIn&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;p&gt;00:00 Introduction &lt;/p&gt;&lt;p&gt;01:59 Balsa Kosic&apos;s Journey to Founding Prospect &lt;/p&gt;&lt;p&gt;09:44 Building a Team and Agency Structure &lt;/p&gt;&lt;p&gt;11:37 The Philosophy of AI in Outbound Sales &lt;/p&gt;&lt;p&gt;12:27 Key Fundamentals for Successful Cold Emailing &lt;/p&gt;&lt;p&gt;18:20 Creating Effective Messaging Through Segmentation &lt;/p&gt;&lt;p&gt;22:24 Scaling Outbound Campaigns and Managing Leads &lt;/p&gt;&lt;p&gt;26:16 Integrating LinkedIn Outreach with Email Strategies &lt;/p&gt;&lt;p&gt;28:32 Future Plans and Growth for Prospect&lt;/p&gt;&lt;h3&gt;&lt;b&gt;Resources &amp;amp; Links:&lt;/b&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://prospeqt.co/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Prospeqt Official Website&lt;/b&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://linkedin.com/in/balsakosic&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;Balsa Kosic on LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;b&gt;Connect with Balsa:&lt;/b&gt;&lt;/h3&gt;&lt;ul&gt;&lt;li&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/balsa-kosic/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;LinkedIn&lt;/b&gt;&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;h3&gt;&lt;b&gt;Connect with Padrig:&lt;/b&gt;&lt;/h3&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/padrig-guillard/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/padrig-guillard/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:30:22</itunes:duration><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/logos/14d1d3ec-57af-4e2e-ae5d-e0b8aaf2373a.png"/><itunes:episode>4</itunes:episode><itunes:title>E04 - Prospeqt - Crafting the Perfect Outbound Strategy</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[E03 - Launched.io - How Nova, the Autonomous AI Salesperson, is Changing the Game]]></title><description><![CDATA[<p>In this episode of the Founders Cookbook podcast, host <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/padrig-guillard/" target="_blank">Padrig Guillard</a> speaks with <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/paul-whittall-9725906/" target="_blank">Paul Whitehall</a>, co-founder of <a rel="noopener noreferrer nofollow" href="https://www.launchedtech.io/" target="_blank">Launched.io</a>, about their innovative product, Nova, an autonomous AI salesperson designed to streamline the sales process for B2B companies. </p><p></p><p>Paul shares insights into the challenges faced during the development of Nova, the importance of customer feedback in shaping the product, and the integration of AI technology to enhance sales efficiency. </p><p>He also discusses the lessons learned from his entrepreneurial journey and offers valuable advice for aspiring founders.</p><h3>Chapters</h3><p>00:00 Introduction to Nova and Its Impact on B2B Sales 02:26 Identifying the Problem: The Need for Automation in Sales </p><p>05:03 The Evolution of Nova: From Concept to Autonomous Seller </p><p>08:46 Customer-Centric Development: Building with Feedback </p><p>12:25 The Lean Startup: Building a Small, Agile Team </p><p>14:56 Integrating AI: Learning and Adapting in Real-Time 17:40 Lessons Learned: Reflections on the Entrepreneurial Journey </p><p>20:16 Defining a Successful MVP: Metrics and Criteria </p><p>23:12 Using Nova: The Product in Action </p><p>25:55 Future Developments: What's Next for Nova </p><p>27:06 Advice for Aspiring Founders: Navigating the Startup Landscape</p>]]></description><guid isPermaLink="false">5c8fea60-c1ac-4f2a-aacc-833c94a6bf22</guid><dc:creator><![CDATA[Padrig Guillard]]></dc:creator><pubDate>Tue, 06 Jan 2026 09:16:21 GMT</pubDate><enclosure url="https://api.riverside.fm/hosting-analytics/media/b47eed784c8347e68333839ae572b65cd0e6d7cfcf08eda229aebe588fccfde5/eyJlcGlzb2RlSWQiOiI1YzhmZWE2MC1jMWFjLTRmMmEtYWFjYy04MzNjOTRhNmJmMjIiLCJwb2RjYXN0SWQiOiIzYjFmN2NjMS1kMGZiLTQyODEtYjE3OS0wMjljMzhjOTExYjYiLCJhY2NvdW50SWQiOiI2OTI3M2VlZWFiOTU1OWEyN2IyN2FlZWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk1YmExMGY2NzM2ZWEwOWNkZWUzZGVkL3BhZHJpZy1ndWlsbGFyZHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMS01X18xMi0zMS0yNy5tcDMifQ==.mp3" length="23200478" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode of the Founders Cookbook podcast, host &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/padrig-guillard/&quot; target=&quot;_blank&quot;&gt;Padrig Guillard&lt;/a&gt; speaks with &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/paul-whittall-9725906/&quot; target=&quot;_blank&quot;&gt;Paul Whitehall&lt;/a&gt;, co-founder of &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.launchedtech.io/&quot; target=&quot;_blank&quot;&gt;Launched.io&lt;/a&gt;, about their innovative product, Nova, an autonomous AI salesperson designed to streamline the sales process for B2B companies. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Paul shares insights into the challenges faced during the development of Nova, the importance of customer feedback in shaping the product, and the integration of AI technology to enhance sales efficiency. &lt;/p&gt;&lt;p&gt;He also discusses the lessons learned from his entrepreneurial journey and offers valuable advice for aspiring founders.&lt;/p&gt;&lt;h3&gt;Chapters&lt;/h3&gt;&lt;p&gt;00:00 Introduction to Nova and Its Impact on B2B Sales 02:26 Identifying the Problem: The Need for Automation in Sales &lt;/p&gt;&lt;p&gt;05:03 The Evolution of Nova: From Concept to Autonomous Seller &lt;/p&gt;&lt;p&gt;08:46 Customer-Centric Development: Building with Feedback &lt;/p&gt;&lt;p&gt;12:25 The Lean Startup: Building a Small, Agile Team &lt;/p&gt;&lt;p&gt;14:56 Integrating AI: Learning and Adapting in Real-Time 17:40 Lessons Learned: Reflections on the Entrepreneurial Journey &lt;/p&gt;&lt;p&gt;20:16 Defining a Successful MVP: Metrics and Criteria &lt;/p&gt;&lt;p&gt;23:12 Using Nova: The Product in Action &lt;/p&gt;&lt;p&gt;25:55 Future Developments: What&apos;s Next for Nova &lt;/p&gt;&lt;p&gt;27:06 Advice for Aspiring Founders: Navigating the Startup Landscape&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:30:38</itunes:duration><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/logos/14d1d3ec-57af-4e2e-ae5d-e0b8aaf2373a.png"/><itunes:episode>3</itunes:episode><itunes:title>E03 - Launched.io - How Nova, the Autonomous AI Salesperson, is Changing the Game</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[E02 - ALLPS.ai - Revolutionizing Recruitment with AI]]></title><description><![CDATA[<p>In this episode of the Founder's Codebook podcast,<a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/padrig-guillard/" target="_blank"> Padrig Guillard</a> interviews <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jakeer/" target="_blank">Jakeer Mohammad</a>, the founder and CEO of <a rel="noopener noreferrer nofollow" href="https://allps.ai/" target="_blank">ALLPS.ai</a>, a company focused on revolutionizing the recruitment process through AI.</p><p></p><p>Jakeer shares his journey from identifying recruitment challenges to building a platform that connects tech talent with companies. The conversation delves into the importance of AI in removing bias from hiring, the structure of ALLPS.ai, and the lessons learned from early customer feedback. Jakeer emphasizes the significance of understanding customer pain points and the need for a dedicated team to drive innovation.</p><p></p><p><b>Takeaways</b></p><ul><li>ALLPS.ai was founded to address recruitment challenges in the tech industry.</li><li>The platform focuses on connecting tech talent with companies for mid to long-term projects.</li><li>Leveraging AI to remove bias in the recruitment process.</li><li>Understanding customer pain points is crucial for product development.</li><li>Early feedback from customers helped shape the features of ALLPS.ai.</li><li>Building a dedicated team is essential for executing the company's vision.</li><li>The importance of GDPR compliance in AI solutions</li><li>Jakir emphasizes the need to focus on impactful solutions in entrepreneurship.</li></ul><p></p><p><b>Chapters</b></p><p>00:00 Introduction to Alps AI and Its Mission</p><p>03:06 Identifying Recruitment Challenges</p><p>05:34 Leveraging AI in Recruitment</p><p>08:11 Company Structure and Team Dynamics</p><p>11:00 Early Feedback and Product Development</p><p>15:45 Entrepreneurial Insights and Lessons Learned</p><p>19:53 Building a Team and Delegation</p><p>22:31 Using Alps AI for Internal Hiring</p><p>26:05 Future Innovations and AI Interviewer</p><p>27:48 Conclusion and Audience Engagement</p><p></p><hr /><p></p><p>Jakeer Mohammad:</p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/jakeer/" target="_blank">https://www.linkedin.com/in/jakeer/</a></p><p>ALLPS.ai</p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/allps-ai/" target="_blank">https://www.linkedin.com/company/allps-ai/</a></p><p><a rel="noopener noreferrer nofollow" href="https://allps.ai/" target="_blank">https://allps.ai/</a></p><p></p><p>Padrig Guillard: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/padrig-guillard/" target="_blank">https://www.linkedin.com/in/padrig-guillard/</a></p>]]></description><guid isPermaLink="false">c4ed87cd-e6c6-428c-8fd1-41c20e3fccbf</guid><dc:creator><![CDATA[Padrig Guillard]]></dc:creator><pubDate>Sun, 07 Dec 2025 13:10:12 GMT</pubDate><enclosure url="https://api.riverside.fm/hosting-analytics/media/55fc9bc2aea5fa515a3f7bc93554ffab73f2335483cf8978e93112a02043e2b1/eyJlcGlzb2RlSWQiOiJjNGVkODdjZC1lNmM2LTQyOGMtOGZkMS00MWMyMGUzZmNjYmYiLCJwb2RjYXN0SWQiOiIzYjFmN2NjMS1kMGZiLTQyODEtYjE3OS0wMjljMzhjOTExYjYiLCJhY2NvdW50SWQiOiI2OTI3M2VlZWFiOTU1OWEyN2IyN2FlZWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkzNTY2YmJjZGRlOTNmOTU2YjM5ZTExL3BhZHJpZy1ndWlsbGFyZHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTItN19fMTItMzYtMjcubXAzIn0=.mp3" length="19559826" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode of the Founder&apos;s Codebook podcast,&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/padrig-guillard/&quot; target=&quot;_blank&quot;&gt; Padrig Guillard&lt;/a&gt; interviews &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/jakeer/&quot; target=&quot;_blank&quot;&gt;Jakeer Mohammad&lt;/a&gt;, the founder and CEO of &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://allps.ai/&quot; target=&quot;_blank&quot;&gt;ALLPS.ai&lt;/a&gt;, a company focused on revolutionizing the recruitment process through AI.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Jakeer shares his journey from identifying recruitment challenges to building a platform that connects tech talent with companies. The conversation delves into the importance of AI in removing bias from hiring, the structure of ALLPS.ai, and the lessons learned from early customer feedback. Jakeer emphasizes the significance of understanding customer pain points and the need for a dedicated team to drive innovation.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Takeaways&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;ALLPS.ai was founded to address recruitment challenges in the tech industry.&lt;/li&gt;&lt;li&gt;The platform focuses on connecting tech talent with companies for mid to long-term projects.&lt;/li&gt;&lt;li&gt;Leveraging AI to remove bias in the recruitment process.&lt;/li&gt;&lt;li&gt;Understanding customer pain points is crucial for product development.&lt;/li&gt;&lt;li&gt;Early feedback from customers helped shape the features of ALLPS.ai.&lt;/li&gt;&lt;li&gt;Building a dedicated team is essential for executing the company&apos;s vision.&lt;/li&gt;&lt;li&gt;The importance of GDPR compliance in AI solutions&lt;/li&gt;&lt;li&gt;Jakir emphasizes the need to focus on impactful solutions in entrepreneurship.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Chapters&lt;/b&gt;&lt;/p&gt;&lt;p&gt;00:00 Introduction to Alps AI and Its Mission&lt;/p&gt;&lt;p&gt;03:06 Identifying Recruitment Challenges&lt;/p&gt;&lt;p&gt;05:34 Leveraging AI in Recruitment&lt;/p&gt;&lt;p&gt;08:11 Company Structure and Team Dynamics&lt;/p&gt;&lt;p&gt;11:00 Early Feedback and Product Development&lt;/p&gt;&lt;p&gt;15:45 Entrepreneurial Insights and Lessons Learned&lt;/p&gt;&lt;p&gt;19:53 Building a Team and Delegation&lt;/p&gt;&lt;p&gt;22:31 Using Alps AI for Internal Hiring&lt;/p&gt;&lt;p&gt;26:05 Future Innovations and AI Interviewer&lt;/p&gt;&lt;p&gt;27:48 Conclusion and Audience Engagement&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;hr /&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Jakeer Mohammad:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/jakeer/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/jakeer/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;ALLPS.ai&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/company/allps-ai/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/company/allps-ai/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://allps.ai/&quot; target=&quot;_blank&quot;&gt;https://allps.ai/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Padrig Guillard: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/padrig-guillard/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/padrig-guillard/&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:29:39</itunes:duration><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/logos/14d1d3ec-57af-4e2e-ae5d-e0b8aaf2373a.png"/><itunes:episode>2</itunes:episode><itunes:title>E02 - ALLPS.ai - Revolutionizing Recruitment with AI</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[E01 - Manukai - Innovative AI use in the manufacturing industry]]></title><description><![CDATA[<p>In this episode of the Founder's Cookbook Podcast, Padrig Guillard sits down with Pascal Weber, co-founder and CEO of Manukai, to explore the innovative use of AI in the manufacturing industry. </p><p></p><p>Discover how Manukai is transforming traditional manufacturing processes by automating the production of highly precise metal parts, reducing time to market, and enhancing efficiency. </p><p></p><p>Pascal shares insights from their journey, starting from academia to identifying a critical market need through extensive interviews. </p><p></p><p>Tune in to learn about the challenges and triumphs of applying AI to non-mainstream applications and the importance of continuous improvement in even the most established industries. </p><p></p><p>Don't miss this engaging conversation about innovation, entrepreneurship, and the future of manufacturing.</p><p></p><p>-------------------------------------------------------</p><p>Padrig Guillard: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/padrig-guillard/" target="_blank">https://www.linkedin.com/in/padrig-guillard/</a> </p><p>Pascal Weber: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/webepasc/" target="_blank">https://www.linkedin.com/in/webepasc/</a></p><p>Follow Manukai: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/manukai-ch/" target="_blank">https://www.linkedin.com/company/manukai-ch/</a> <a rel="noopener noreferrer nofollow" href="https://www.manukai.ch/" target="_blank">https://www.manukai.ch/</a></p><p></p>]]></description><guid isPermaLink="false">3196ff7b-68fd-409d-82c0-b96d26cc14db</guid><dc:creator><![CDATA[Padrig Guillard]]></dc:creator><pubDate>Sun, 07 Dec 2025 11:16:27 GMT</pubDate><enclosure url="https://api.riverside.fm/hosting-analytics/media/85dfc56daebdf230c20ba1f2324abb24a49010bb6517157ab745434deecb3a6a/eyJlcGlzb2RlSWQiOiIzMTk2ZmY3Yi02OGZkLTQwOWQtODJjMC1iOTZkMjZjYzE0ZGIiLCJwb2RjYXN0SWQiOiIzYjFmN2NjMS1kMGZiLTQyODEtYjE3OS0wMjljMzhjOTExYjYiLCJhY2NvdW50SWQiOiI2OTI3M2VlZWFiOTU1OWEyN2IyN2FlZWUiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkyYzYwNjljMDY4ZmI2Nzc5ZjA1YjUxL3BhZHJpZy1ndWlsbGFyZHMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTEtMzBfXzE2LTE5LTUubXAzIn0=.mp3" length="16929034" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode of the Founder&apos;s Cookbook Podcast, Padrig Guillard sits down with Pascal Weber, co-founder and CEO of Manukai, to explore the innovative use of AI in the manufacturing industry. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Discover how Manukai is transforming traditional manufacturing processes by automating the production of highly precise metal parts, reducing time to market, and enhancing efficiency. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Pascal shares insights from their journey, starting from academia to identifying a critical market need through extensive interviews. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Tune in to learn about the challenges and triumphs of applying AI to non-mainstream applications and the importance of continuous improvement in even the most established industries. &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Don&apos;t miss this engaging conversation about innovation, entrepreneurship, and the future of manufacturing.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-------------------------------------------------------&lt;/p&gt;&lt;p&gt;Padrig Guillard: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/padrig-guillard/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/padrig-guillard/&lt;/a&gt; &lt;/p&gt;&lt;p&gt;Pascal Weber: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/webepasc/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/in/webepasc/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Follow Manukai: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/company/manukai-ch/&quot; target=&quot;_blank&quot;&gt;https://www.linkedin.com/company/manukai-ch/&lt;/a&gt; &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.manukai.ch/&quot; target=&quot;_blank&quot;&gt;https://www.manukai.ch/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:26:28</itunes:duration><itunes:image href="https://hosting-media.rs-prod.riverside.fm/media/podcasts/3b1f7cc1-d0fb-4281-b179-029c38c911b6/logos/14d1d3ec-57af-4e2e-ae5d-e0b8aaf2373a.png"/><itunes:episode>1</itunes:episode><itunes:title>E01 - Manukai - Innovative AI use in the manufacturing industry</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>