<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Optimal]]></title><description><![CDATA[<p>Tactical and practical tips from top performers to live an optimal life. </p>]]></description><link>www.swanagan.xyz</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Thu, 28 May 2026 03:43:46 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/Xd8cUpoi.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Swanagan Ray]]></author><pubDate>Thu, 20 Nov 2025 02:39:22 GMT</pubDate><copyright><![CDATA[2025 Swanagan Ray]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Business]]></category><category><![CDATA[Entrepreneurship]]></category><itunes:author>Swanagan Ray</itunes:author><itunes:summary>&lt;p&gt;Tactical and practical tips from top performers to live an optimal life. &lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Swanagan Ray</itunes:name><itunes:email>swanagan@ghostletter.us</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/9ed08701-8222-4a68-8010-6070034db567/logos/4a761399-9e0a-4297-859f-2c0d2ab3e6ce.png"/><item><title><![CDATA[Why every company should be a media company]]></title><description><![CDATA[<p>If you're in marketing, your job is to create content that creates leads, and the next step is to distribute that content.</p><p></p><p>You need to be like a media company. </p>]]></description><guid isPermaLink="false">69a20e88-4d10-48e6-9b37-061bf9ae7160</guid><dc:creator><![CDATA[Swanagan Ray]]></dc:creator><pubDate>Fri, 21 Nov 2025 17:59:53 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3cb8447faf0bc899ed279c68d932e9062dff091c134eb802af02e17a4a4ba417/eyJlcGlzb2RlSWQiOiI2OWEyMGU4OC00ZDEwLTQ4ZTYtOWIzNy0wNjFiZjlhZTcxNjAiLCJwb2RjYXN0SWQiOiI5ZWQwODcwMS04MjIyLTRhNjgtODAxMC02MDcwMDM0ZGI1NjciLCJhY2NvdW50SWQiOiI2NjllYmExYWE0NGYzZDJkZGIxZDBjZGMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkyMGE4YzhhOWQwMGE2NjJjNzQyNjEyL3N3YW5hZ2FuLXJheXMtc3R1ZGlvLUZCTGpjLWNvbXBvc2VyLTIwMjUtMTEtMjFfXzE5LTAtNDAubXAzIn0=.mp3" length="4264059" type="audio/mpeg"/><itunes:summary>&lt;p&gt;If you&apos;re in marketing, your job is to create content that creates leads, and the next step is to distribute that content.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;You need to be like a media company. &lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:05:01</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/9ed08701-8222-4a68-8010-6070034db567/logos/4a761399-9e0a-4297-859f-2c0d2ab3e6ce.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>Why every company should be a media company</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>