<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Straight From the Drafts]]></title><description><![CDATA[<p>Welcome to Straight from the Drafts 👋</p><p><br /></p><p>This weekly voice note is for the girlies in business who are in need of a pep talk during the tricky moments, or a reminder to stop and celebrate when life is moving so fast you forget to cheer for yourself.</p><p><br /></p><p>Here, we bring together strategy and mindset to build purpose-led brands and create content that helps us smash OUR goals instead of someone else’s version of success.</p><p><br /></p><p>Whether you’re sitting on the sofa, out on your hot girl walk or I’m the soundtrack to doing the dishes, I’m so happy you’re here.</p><p><br /></p><p>-</p><p><br /></p><p>Find me on Instagram @socialbynao 💖</p>]]></description><link>https://www.socialbynao.co.uk/</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Thu, 21 May 2026 03:41:01 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/YoawR8ww.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Nao Mason]]></author><pubDate>Wed, 17 Dec 2025 20:48:20 GMT</pubDate><copyright><![CDATA[2025 Nao Mason]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Entrepreneurship]]></category><itunes:author>Nao Mason</itunes:author><itunes:summary>&lt;p&gt;Welcome to Straight from the Drafts 👋&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;This weekly voice note is for the girlies in business who are in need of a pep talk during the tricky moments, or a reminder to stop and celebrate when life is moving so fast you forget to cheer for yourself.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Here, we bring together strategy and mindset to build purpose-led brands and create content that helps us smash OUR goals instead of someone else’s version of success.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Whether you’re sitting on the sofa, out on your hot girl walk or I’m the soundtrack to doing the dishes, I’m so happy you’re here.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Find me on Instagram @socialbynao 💖&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Nao Mason</itunes:name><itunes:email>hello@socialbynao.co.uk</itunes:email></itunes:owner><itunes:explicit>yes</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><item><title><![CDATA[Ep 33 | Harriet Tuite: Building a life, not a business]]></title><description><![CDATA[<p>Harriet Tuite, former Head of Paid Social &amp; proud founder of the Her Movement Run Club, joins us today to share why she went self-employed, how she's healing her inner 'gold-star girl' and why she's totally OK with her job not being her passion.</p><p></p><p>Connect with Harriet:</p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/harriet-tuite-418a2914a/" target="_blank">📲 via Linkedin</a></p><p>🏃🏻‍♀️ <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/hermovement.runclub" target="_blank">Run Club Instagram</a></p><p></p><p>-</p><p></p><p>If you loved this episode, come and join <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/theoverachieversclub_/" target="_blank">The Overachievers Club</a> on Instagram ⭐️</p><p></p>]]></description><guid isPermaLink="false">4f2a7009-f254-45f8-b821-350662f45f8c</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 20 May 2026 03:30:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/581d247004295cb413732f0ab6220932bee3e8303353920edca70be1831ba83c/eyJlcGlzb2RlSWQiOiI0ZjJhNzAwOS1mMjU0LTQ1ZjgtYjgyMS0zNTA2NjJmNDVmOGMiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwNDRjZmE1OGNiY2RmZDljNDYxZGE5L25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNS0xM19fMTItNS00Ni5tcDMifQ==.mp3" length="51319684" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/4f2a7009-f254-45f8-b821-350662f45f8c/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Harriet Tuite, former Head of Paid Social &amp;amp; proud founder of the Her Movement Run Club, joins us today to share why she went self-employed, how she&apos;s healing her inner &apos;gold-star girl&apos; and why she&apos;s totally OK with her job not being her passion.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Connect with Harriet:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/harriet-tuite-418a2914a/&quot; target=&quot;_blank&quot;&gt;📲 via Linkedin&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🏃🏻‍♀️ &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/hermovement.runclub&quot; target=&quot;_blank&quot;&gt;Run Club Instagram&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;If you loved this episode, come and join &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/theoverachieversclub_/&quot; target=&quot;_blank&quot;&gt;The Overachievers Club&lt;/a&gt; on Instagram ⭐️&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:26:44</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:title>Ep 33 | Harriet Tuite: Building a life, not a business</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 32 | 'What's your definition of success?']]></title><description><![CDATA[<p>Today's episode is all about SUCCESS.</p><p></p><p>What does it mean to be successful? Is there a difference between looking vs. feeling successful? I'd love your input on this one ... so have a listen then drop me a message with your thoughts.</p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">bd64ca03-7f49-46bf-975f-34a156332afb</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 13 May 2026 03:30:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/4184a6320a97b98ce16ba560c679ae7d43ca533af5eb5b3a3ae40b1095d5e735/eyJlcGlzb2RlSWQiOiJiZDY0Y2EwMy03ZjQ5LTQ2YmYtOTc1Zi0zNGExNTYzMzJhZmIiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwMzRlM2U4M2U2MzFlMTQ1NzJjM2NlL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNS0xMl9fMTctNTgtNTQubXAzIn0=.mp3" length="19368376" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/bd64ca03-7f49-46bf-975f-34a156332afb/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Today&apos;s episode is all about SUCCESS.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;What does it mean to be successful? Is there a difference between looking vs. feeling successful? I&apos;d love your input on this one ... so have a listen then drop me a message with your thoughts.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:10:05</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:title>Ep 32 | &apos;What&apos;s your definition of success?&apos;</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 31 | Amy Kohl: Supporting early-stage Female Founders]]></title><description><![CDATA[<p>Amy Kohl, fellow podcast host and founder of The Female Founder, joins us today to share the journey from her dream-turned-nightmare role in fashion to supporting early-stage female founders.</p><p></p><p><b>Website:</b></p><p><a rel="noopener noreferrer nofollow" href="http://www.thefemalefounder.co.uk" target="_blank">www.thefemalefounder.co.uk</a> </p><p></p><p><b>Instagram: </b>@the.femalefounder </p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/amy-joanne-kohl/" target="_blank">Connect with Amy on LinkedIn</a></p><p></p><p></p><p>Also mentioned in the podcast:</p><p>Book recommendation: The E-Myth by Michael E. Gerber</p>]]></description><guid isPermaLink="false">58b86abc-8aba-4b5b-b833-64581d9f2431</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 06 May 2026 03:30:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/beeca3d5c2ff73a70039b1e0610b188d26ae3d88f8e602fc9a634aa0bf6ddcf3/eyJlcGlzb2RlSWQiOiI1OGI4NmFiYy04YWJhLTRiNWItYjgzMy02NDU4MWQ5ZjI0MzEiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmYTMzY2I4MmEyMDVlYTNkOWNkM2Q0L25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNS01X18yMC0xNS0zOS5tcDMifQ==.mp3" length="66328598" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/58b86abc-8aba-4b5b-b833-64581d9f2431/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Amy Kohl, fellow podcast host and founder of The Female Founder, joins us today to share the journey from her dream-turned-nightmare role in fashion to supporting early-stage female founders.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Website:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;http://www.thefemalefounder.co.uk&quot; target=&quot;_blank&quot;&gt;www.thefemalefounder.co.uk&lt;/a&gt; &lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Instagram: &lt;/b&gt;@the.femalefounder &lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/amy-joanne-kohl/&quot; target=&quot;_blank&quot;&gt;Connect with Amy on LinkedIn&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Also mentioned in the podcast:&lt;/p&gt;&lt;p&gt;Book recommendation: The E-Myth by Michael E. Gerber&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:34:33</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:title>Ep 31 | Amy Kohl: Supporting early-stage Female Founders</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 30 | Are we in a Self-Trust Recession in 2026?]]></title><description><![CDATA[<p>Are we in a self-trust recession? I'm looking at the reasons we're all doubting ourselves so much right now &amp; reflecting on times I backed myself - BEFORE the online noise got in my head.</p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">5a218692-57f7-4799-a867-27723cf03a88</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 29 Apr 2026 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/cc831d25b13cdf19690b75693e9c7f9e4a9afef1256675ca74209a7f6cd14bfb/eyJlcGlzb2RlSWQiOiI1YTIxODY5Mi01N2Y3LTQ3OTktYTg2Ny0yNzcyM2NmMDNhODgiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlmMGNlN2U2NzgwNGYxM2IyZDFmNWRkL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNC0yOF9fMTctMTMtMi5tcDMifQ==.mp3" length="40831416" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/5a218692-57f7-4799-a867-27723cf03a88/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Are we in a self-trust recession? I&apos;m looking at the reasons we&apos;re all doubting ourselves so much right now &amp;amp; reflecting on times I backed myself - BEFORE the online noise got in my head.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:21:16</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:title>Ep 30 | Are we in a Self-Trust Recession in 2026?</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 29 | Paper + Word: How resilience and community built our bookshop]]></title><description><![CDATA[<p>Abby, founder of Paper + Word, joins us today to share the story of building her bookshop and bringing her dream to life.</p><p></p><p>From "wouldn't it be cool if" to a thriving, magical space, this is a real story of resilience, graft and community.</p><p></p><p>Spoiler: Abby is a great pal and I get a little emotional. What an inspiration!</p><p></p><p><b>Instagram:</b><br /><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/paperandword?igsh=b2N2YTEza3Z3ZXF1" target="_blank">@paperandword</a></p><p></p><p><b>Shop online:</b></p><p><a rel="noopener noreferrer nofollow" href="https://paperandword.com/" target="_blank">https://paperandword.com/</a></p><p></p><p><b>Visit:<br /></b>20 Church Road, Wirral CH63 7PH</p><p></p><p>-</p><p></p><p>💖 Say hi on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">3c6b01a8-d1b4-4769-a5c2-76161c029218</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 22 Apr 2026 19:40:45 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3071c7d59398769632231517c48d60f402a5d01dcb5cd59f13c7967c06c3c010/eyJlcGlzb2RlSWQiOiIzYzZiMDFhOC1kMWI0LTQ3NjktYTVjMi03NjE2MWMwMjkyMTgiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliN2U2NDI0NDg3ZDYzMmQxY2M5MWQwL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0xNl9fMTItMTUtMTQubXAzIn0=.mp3" length="77731361" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/3c6b01a8-d1b4-4769-a5c2-76161c029218/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Abby, founder of Paper + Word, joins us today to share the story of building her bookshop and bringing her dream to life.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;From &quot;wouldn&apos;t it be cool if&quot; to a thriving, magical space, this is a real story of resilience, graft and community.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Spoiler: Abby is a great pal and I get a little emotional. What an inspiration!&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Instagram:&lt;/b&gt;&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/paperandword?igsh=b2N2YTEza3Z3ZXF1&quot; target=&quot;_blank&quot;&gt;@paperandword&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Shop online:&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://paperandword.com/&quot; target=&quot;_blank&quot;&gt;https://paperandword.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Visit:&lt;br /&gt;&lt;/b&gt;20 Church Road, Wirral CH63 7PH&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Say hi on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:40:29</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:title>Ep 29 | Paper + Word: How resilience and community built our bookshop</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 28 | Rebuilding after falling out of love with business]]></title><description><![CDATA[<p>Sharing BTS of the last year, facing the reality of being out of love with business - and finding the clarity to rebuild it again.</p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">8ca8dab1-8bbd-4c96-b4be-a34f88d59e76</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 15 Apr 2026 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/ce2bf00e3ab4d14ca4c4a3b9678e2e22226a6051a50b9dc94f9d0e5a9dcfee7b/eyJlcGlzb2RlSWQiOiI4Y2E4ZGFiMS04YmJkLTRjOTYtYjRiZS1hMzRmODhkNTllNzYiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkZTVkN2VjYTE1MzIwZWEyNTNjODgwL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNC0xNF9fMTctMzAtNi5tcDMifQ==.mp3" length="43161121" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/8ca8dab1-8bbd-4c96-b4be-a34f88d59e76/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Sharing BTS of the last year, facing the reality of being out of love with business - and finding the clarity to rebuild it again.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:29:58</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:title>Ep 28 | Rebuilding after falling out of love with business</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 27 | Kira Matthews: Learning to back herself boldly]]></title><description><![CDATA[<p>Kira Matthews - self-trust queen, confidence coach and all-round icon - joins us in today's episode to share her story and the challenges she overcame to do work she loves (even when people around her 'didn't get it.')</p><p></p><p>A gorgeous chat - here's the handy links you need to connect with Kira:</p><p><a rel="noopener noreferrer nofollow" href="https://www.kiramatthews.com/" target="_blank">https://www.kiramatthews.com/</a></p><p></p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/kirathebold/" target="_blank">@kirathebold</a></p><p>Learn about <a rel="noopener noreferrer nofollow" href="https://www.kiramatthews.com/signupforpitchschool-4" target="_blank">Pitch School</a></p><p></p><p>-</p><p></p><p>💖 Say hi on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">44d2eed3-156e-423c-8c0f-24a20717baf2</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 08 Apr 2026 03:30:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/0cc25d64a72a52802d1d682c8a5c6ed80630f592957f231955a9c54b45d2e8bc/eyJlcGlzb2RlSWQiOiI0NGQyZWVkMy0xNTZlLTQyM2MtOGMwZi0yNGEyMDcxN2JhZjIiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkNTBmOGQ2YjIzNmM1NjgwMmZjODVmL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtNC03X18xNi03LTkubXAzIn0=.mp3" length="62748569" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/44d2eed3-156e-423c-8c0f-24a20717baf2/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Kira Matthews - self-trust queen, confidence coach and all-round icon - joins us in today&apos;s episode to share her story and the challenges she overcame to do work she loves (even when people around her &apos;didn&apos;t get it.&apos;)&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;A gorgeous chat - here&apos;s the handy links you need to connect with Kira:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.kiramatthews.com/&quot; target=&quot;_blank&quot;&gt;https://www.kiramatthews.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/kirathebold/&quot; target=&quot;_blank&quot;&gt;@kirathebold&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Learn about &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.kiramatthews.com/signupforpitchschool-4&quot; target=&quot;_blank&quot;&gt;Pitch School&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Say hi on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:43:34</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:title>Ep 27 | Kira Matthews: Learning to back herself boldly</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 26 | Jessica Digital: The freedom of building a business YOUR way]]></title><description><![CDATA[<p>Our gorgeous guest for today is the proudly northern Jess - brand artist &amp; icon specialist for personality-packed brands.</p><p></p><p>Jess shares her latest projects Out of Office &amp; Anti-Agency, how running a business has changed her &amp; a refreshingly conversation about the realities of running a business.</p><p></p><p>Find Jess on Instagram:</p><p><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/jessicadigitalstudio?igsh=d2JkdWs3ZW4wODdl" target="_blank">@jessicadigitalstudio</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/theanti_agency?igsh=czNkcnBhM3Y4ZGxt" target="_blank">@theanti_agency</a></p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">b187dae1-c8bd-4e9f-a0f9-35b0890a35b2</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 25 Mar 2026 05:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/0506ad950baebe20ce38160b12b363e48417d3b57ea763f1d2dc1abfc1aa799b/eyJlcGlzb2RlSWQiOiJiMTg3ZGFlMS1jOGJkLTRlOWYtYTBmOS0zNWIwODkwYTM1YjIiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlhOThmZDBhNjVmOTJlMWQ4M2NlZjkwL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy01X18xNS0xNC0zOS5tcDMifQ==.mp3" length="46108360" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/b187dae1-c8bd-4e9f-a0f9-35b0890a35b2/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Our gorgeous guest for today is the proudly northern Jess - brand artist &amp;amp; icon specialist for personality-packed brands.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Jess shares her latest projects Out of Office &amp;amp; Anti-Agency, how running a business has changed her &amp;amp; a refreshingly conversation about the realities of running a business.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Find Jess on Instagram:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/jessicadigitalstudio?igsh=d2JkdWs3ZW4wODdl&quot; target=&quot;_blank&quot;&gt;@jessicadigitalstudio&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/theanti_agency?igsh=czNkcnBhM3Y4ZGxt&quot; target=&quot;_blank&quot;&gt;@theanti_agency&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:32:01</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>12</itunes:episode><itunes:title>Ep 26 | Jessica Digital: The freedom of building a business YOUR way</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 25 | Showing up on socials as the expert you are: Part 3]]></title><description><![CDATA[<p>You're brilliant at what you do irl, but how the heck do you get that across in your socials?</p><p></p><p>This is Part 3: Talking about how to communicate everything we talked about in Part 2 in a way that keeps your audience engaged (and is more fun for you!)</p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">bc07fabb-8608-4811-83ad-59c3942f53fd</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 18 Mar 2026 10:44:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/1c96c4d732303e031a518b26d0e82355b931230b77b2a8f51757590e3fe68519/eyJlcGlzb2RlSWQiOiJiYzA3ZmFiYi04NjA4LTQ4MTEtODNhZC01OWMzOTQyZjUzZmQiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjliYTgwMDAxMDkxZDUzOTQxOTIxNTQ1L25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0xOF9fMTEtMzUtNDQubXAzIn0=.mp3" length="23966136" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/bc07fabb-8608-4811-83ad-59c3942f53fd/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;You&apos;re brilliant at what you do irl, but how the heck do you get that across in your socials?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This is Part 3: Talking about how to communicate everything we talked about in Part 2 in a way that keeps your audience engaged (and is more fun for you!)&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:16:39</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>11</itunes:episode><itunes:title>Ep 25 | Showing up on socials as the expert you are: Part 3</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 24 | Laura England: From Cruise Ship Officer to Copywriter ]]></title><description><![CDATA[<p>Slow Marketer Laura joins us to talk through her journey from Senior Cruise Ship Officer to building The Writer's Harbour, focusing on LinkedIn, email marketing &amp; Pinterest.</p><p></p><p>📲 Where to find Laura:</p><p>Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/thewritersharbour/" target="_blank">@thewritersharbour</a></p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/laurahengland/" target="_blank">Laura England</a></p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank">💌<b> Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">4cbf37df-53fb-4bfd-8501-617568af9bd4</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 11 Mar 2026 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/159d2cdee44e17b018ba280507bfdb7687931e899beb559dc9118f5ec8972281/eyJlcGlzb2RlSWQiOiI0Y2JmMzdkZi01M2ZiLTRiZmQtODUwMS02MTc1NjhhZjliZDQiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk5ZTE0NGY3NDA3Njc2NTk0ZDgxNjhjL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi0yNF9fMjItMTItNDYubXAzIn0=.mp3" length="58767508" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/4cbf37df-53fb-4bfd-8501-617568af9bd4/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Slow Marketer Laura joins us to talk through her journey from Senior Cruise Ship Officer to building The Writer&apos;s Harbour, focusing on LinkedIn, email marketing &amp;amp; Pinterest.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;📲 Where to find Laura:&lt;/p&gt;&lt;p&gt;Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/thewritersharbour/&quot; target=&quot;_blank&quot;&gt;@thewritersharbour&lt;/a&gt;&lt;/p&gt;&lt;p&gt;LinkedIn: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.linkedin.com/in/laurahengland/&quot; target=&quot;_blank&quot;&gt;Laura England&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;💌&lt;b&gt; Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:40:49</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>10</itunes:episode><itunes:title>Ep 24 | Laura England: From Cruise Ship Officer to Copywriter </itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 23 | Showing up on socials as the expert you are: Part 2]]></title><description><![CDATA[<p>You're brilliant at what you do irl, but how the heck do you get that across in your socials?</p><p></p><p>This is Part 2: Covering the 3 core steps for showing up online as the expert you are.</p><p></p><ol><li>Choosing your platform</li><li>Knowing the goal</li><li>What to talk about</li></ol><p></p><p>PS. full disclaimer, I've got a cold this week so if I sound a little different, you know why ✌️</p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">4a2c1099-50e3-4b87-84d7-75143abb874e</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 04 Mar 2026 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/3b8711c69df2bd22d34a7b09e5b35caede20163ad616ca628ec0ca6c298e538c/eyJlcGlzb2RlSWQiOiI0YTJjMTA5OS01MGUzLTRiODctODRkNy03NTE0M2FiYjg3NGUiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlhNzEwNTBjMWE0MmY1OGU2NjFmN2I3L25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMy0zX18xNy00Ni04Lm1wMyJ9.mp3" length="30951488" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/4a2c1099-50e3-4b87-84d7-75143abb874e/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;You&apos;re brilliant at what you do irl, but how the heck do you get that across in your socials?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This is Part 2: Covering the 3 core steps for showing up online as the expert you are.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;Choosing your platform&lt;/li&gt;&lt;li&gt;Knowing the goal&lt;/li&gt;&lt;li&gt;What to talk about&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;PS. full disclaimer, I&apos;ve got a cold this week so if I sound a little different, you know why ✌️&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:21:30</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>9</itunes:episode><itunes:title>Ep 23 | Showing up on socials as the expert you are: Part 2</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 22 | Dani McCabe: Staying Curious & Sharing the Messy Middle]]></title><description><![CDATA[<p><b>Today's guest Dani shares how she's feeling and what her plans are live from the middle of her pivot in business.</b></p><p></p><p>Dani is a Psychotherapist &amp; Coach with a passion for inspiring women to be themselves &amp; confidently show up in their life as biz as them. In today's episode, she openly shares about the next phase in business while reflecting on the pivots that brought her to this point.</p><p></p><p>📲 Follow Dani on Instagram <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/dani.elle.mccabe/" target="_blank"><b>@dani.elle.mccabe</b></a></p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">ae339cff-8605-4301-97d5-069572386d63</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 25 Feb 2026 12:05:33 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/e0c881eed9cfff9f73d6582ceb04cf8ff89018954576c1cecf33a60c425e9dc6/eyJlcGlzb2RlSWQiOiJhZTMzOWNmZi04NjA1LTQzMDEtOTdkNS0wNjk1NzIzODZkNjMiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk5ZWU0ZWI1NjE5ZWFlNjVhMjFkNDQyL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi0yNV9fMTMtMi01MS5tcDMifQ==.mp3" length="59026433" type="audio/mpeg"/><itunes:summary>&lt;p&gt;&lt;b&gt;Today&apos;s guest Dani shares how she&apos;s feeling and what her plans are live from the middle of her pivot in business.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Dani is a Psychotherapist &amp;amp; Coach with a passion for inspiring women to be themselves &amp;amp; confidently show up in their life as biz as them. In today&apos;s episode, she openly shares about the next phase in business while reflecting on the pivots that brought her to this point.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;📲 Follow Dani on Instagram &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/dani.elle.mccabe/&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@dani.elle.mccabe&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:40:59</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>8</itunes:episode><itunes:title>Ep 22 | Dani McCabe: Staying Curious &amp; Sharing the Messy Middle</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 21 | Showing up on socials as the expert you are: Part 1]]></title><description><![CDATA[<p>You're brilliant at what you do irl, but how the heck do you get that across in your socials?</p><p></p><p>This is Part 1: Talking about your attitude towards showing up - because if you want to sit on your cactus and complain it's sharp, this mini series won't be for you 🤷🏻‍♀️</p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">b149eb1d-9307-4e36-b851-ab9e03d9f38b</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 18 Feb 2026 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/7b95a1a48c70f46228053108d34c8d5cea4559e69afbecd4e849da00690ea949/eyJlcGlzb2RlSWQiOiJiMTQ5ZWIxZC05MzA3LTRlMzYtYjg1MS1hYjllMDNkOWYzOGIiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk5NGM3NDYyN2I2NjNkN2ZkNjk5NDFmL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi0xN19fMjAtNTMtNDIubXAzIn0=.mp3" length="26771060" type="audio/mpeg"/><itunes:summary>&lt;p&gt;You&apos;re brilliant at what you do irl, but how the heck do you get that across in your socials?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;This is Part 1: Talking about your attitude towards showing up - because if you want to sit on your cactus and complain it&apos;s sharp, this mini series won&apos;t be for you 🤷🏻‍♀️&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:18:35</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>7</itunes:episode><itunes:title>Ep 21 | Showing up on socials as the expert you are: Part 1</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 20 | Gina Buckle: That Improv Course Changed My Life]]></title><description><![CDATA[<p>An absolute TREAT of a guest episode for you today with Gina Buckle 📣</p><p></p><p>Gina is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality. She works with businesses of all sizes to help them figure out what their authentic definition of fun is, and shows them how they can reflect this consistently across their buyer journey. She believes that the right brand voice should feel fun, authentic, and easy to sustain, as well as being undeniably magnetic to your audience, and that's exactly what she helps her clients to do.</p><p></p><p>💻 Check out the <a rel="noopener noreferrer nofollow" href="https://hootcopy.com/" target="_blank">Hoot Copy website</a></p><p>📲 Follow Gina on Instagram <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/gina.hootcopy" target="_blank">@gina.hootcopy</a></p><p></p><p>-</p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank"><b>@socialbynao</b></a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank"><b>💌 Join the mailing list</b></a></p>]]></description><guid isPermaLink="false">76dba324-1cdd-4f7a-975a-d2835983958b</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 11 Feb 2026 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/2ed41ef71b9721e21ab0f68abb5900cd679a378861109aec7c35ee7f9fe3e8d5/eyJlcGlzb2RlSWQiOiI3NmRiYTMyNC0xY2RkLTRmN2EtOTc1YS1kMjgzNTk4Mzk1OGIiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4YjllMGQyOTljZGFjN2EwODU5ODZkL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi0xMF9fMjItNy0yNS5tcDMifQ==.mp3" length="32962081" type="audio/mpeg"/><itunes:summary>&lt;p&gt;An absolute TREAT of a guest episode for you today with Gina Buckle 📣&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Gina is the founder of Hoot Copy, a copywriting and brand voice consultancy specialising in fun, humour, and personality. She works with businesses of all sizes to help them figure out what their authentic definition of fun is, and shows them how they can reflect this consistently across their buyer journey. She believes that the right brand voice should feel fun, authentic, and easy to sustain, as well as being undeniably magnetic to your audience, and that&apos;s exactly what she helps her clients to do.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💻 Check out the &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://hootcopy.com/&quot; target=&quot;_blank&quot;&gt;Hoot Copy website&lt;/a&gt;&lt;/p&gt;&lt;p&gt;📲 Follow Gina on Instagram &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/gina.hootcopy&quot; target=&quot;_blank&quot;&gt;@gina.hootcopy&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;@socialbynao&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;&lt;b&gt;💌 Join the mailing list&lt;/b&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:22:53</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>6</itunes:episode><itunes:title>Ep 20 | Gina Buckle: That Improv Course Changed My Life</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 19 | Tough Love Pep Talk: Time to Hold Ourselves Accountable]]></title><description><![CDATA[<p>We're just over a month into 2026... so let's talk holding ourselves accountable 🫡</p><p></p><p></p><p>💖 Connect on Instagram: <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/socialbynao" target="_blank">@socialbynao</a></p><p><a rel="noopener noreferrer nofollow" href="https://socialbynao.eo.page/bulletin" target="_blank">💌 Join the mailing list</a></p>]]></description><guid isPermaLink="false">42bcfc28-c308-456a-aa9b-4ed6b0c63eba</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 04 Feb 2026 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/732ec840d59f97ebc653ce6db255335a3ce2ae45b50169463604b27ae298e68c/eyJlcGlzb2RlSWQiOiI0MmJjZmMyOC1jMzA4LTQ1NmEtYWE5Yi00ZWQ2YjBjNjNlYmEiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4MjJiYjI4NWIwNzkxMGI1ODczNzMyL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMi0zX18xOC05LTUubXAzIn0=.mp3" length="18635903" type="audio/mpeg"/><itunes:summary>&lt;p&gt;We&apos;re just over a month into 2026... so let&apos;s talk holding ourselves accountable 🫡&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;💖 Connect on Instagram: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/socialbynao&quot; target=&quot;_blank&quot;&gt;@socialbynao&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://socialbynao.eo.page/bulletin&quot; target=&quot;_blank&quot;&gt;💌 Join the mailing list&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:12:56</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>5</itunes:episode><itunes:title>Ep 19 | Tough Love Pep Talk: Time to Hold Ourselves Accountable</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 18 | Zoë Dew: Trusting in data, divine timing & your network]]></title><description><![CDATA[<p>In today's ever guest episode, Zoë shares her Self Trust Story, talking about hitting a low in business last year and how she moved through it, trusting the network around her and the timing that things could only get better.</p><p></p><p>Zoë Dew is a strategist specialising in helping small businesses scale sustainably, and without sacrificing themselves in the process. She wants to help people finally detach themselves from the motto of “work hard and you’ll be rewarded”, and show them that instead they can be rewarded by taking their foot off the pedal. With a previous career in sales, immense strategic skill and a love for deep-diving into data, she helps people get clear on how to grow, and then supports them in making it happen. She’s both proudly neurodivergent and chronically online, so loves to talk about memes as much as she does masking.</p><p></p><p></p><p>Here's where to find more from Zoë</p><p></p><p>Instagram &amp; Threads:<br /><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/zoerdew" target="_blank">@zoerdew</a><br /><br />Website:<br /><a rel="noopener noreferrer nofollow" href="https://zoedew.com/" target="_blank">https://zoedew.com/</a></p><p></p><p>Podcast:</p><p><a rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/0nK5RECjP7Sl1vD45uYWej?si=KebtfiOOQ_2Lgd9fdj2sTQ" target="_blank">Look How Good You're Doing<br /></a></p>]]></description><guid isPermaLink="false">09a42c93-0279-45ef-b44c-08aeeeb1138a</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 28 Jan 2026 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/19bdf0c82c6209c3404641dca9248f63232a1eec4bd64a3a5a1da6db3f5b98e6/eyJlcGlzb2RlSWQiOiIwOWE0MmM5My0wMjc5LTQ1ZWYtYjQ0Yy0wOGFlZWViMTEzOGEiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk2ZjY0OTJmYjUxYTljZDgxZmNmMzYyL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjYtMS0yMF9fMTItMTgtNDIubXAzIn0=.mp3" length="26725691" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In today&apos;s ever guest episode, Zoë shares her Self Trust Story, talking about hitting a low in business last year and how she moved through it, trusting the network around her and the timing that things could only get better.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Zoë Dew is a strategist specialising in helping small businesses scale sustainably, and without sacrificing themselves in the process. She wants to help people finally detach themselves from the motto of “work hard and you’ll be rewarded”, and show them that instead they can be rewarded by taking their foot off the pedal. With a previous career in sales, immense strategic skill and a love for deep-diving into data, she helps people get clear on how to grow, and then supports them in making it happen. She’s both proudly neurodivergent and chronically online, so loves to talk about memes as much as she does masking.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Here&apos;s where to find more from Zoë&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Instagram &amp;amp; Threads:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/zoerdew&quot; target=&quot;_blank&quot;&gt;@zoerdew&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Website:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://zoedew.com/&quot; target=&quot;_blank&quot;&gt;https://zoedew.com/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Podcast:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://open.spotify.com/show/0nK5RECjP7Sl1vD45uYWej?si=KebtfiOOQ_2Lgd9fdj2sTQ&quot; target=&quot;_blank&quot;&gt;Look How Good You&apos;re Doing&lt;br /&gt;&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:36:44</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>4</itunes:episode><itunes:title>Ep 18 | Zoë Dew: Trusting in data, divine timing &amp; your network</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 17 | 5 lessons I'm taking into 2026 (that I learned on repeat in 2025)]]></title><description><![CDATA[<p>In this episode I’ll be talking through 5 of the big lessons I’ve learned in 2025 that I’ll be reminding myself of throughout 2026.</p><p></p><p>Find me on Instagram:</p><p>@socialbynao</p><p></p><p>Or head to my website:</p><p><a rel="noopener noreferrer nofollow" href="https://www.socialbynao.co.uk/" target="_blank">https://www.socialbynao.co.uk/</a></p><p></p><p>-</p><p></p><p>Shoutouts in this episode:</p><p></p><p>Alice Benham<br /><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/alice_benham?igsh=NngxdnI4NHp3bHR4" target="_blank">@alice_benham</a></p><p></p><p>Rachel Waring<br /><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/rachelemmawaring?igsh=Yjc3MHN2eDQ1M3lx" target="_blank">@rachelemmawaring</a><br /></p>]]></description><guid isPermaLink="false">754fc7ac-d33f-4776-8b00-2d7cc0f05e05</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 21 Jan 2026 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/6e0f3684305c0bb085bfeb118ce9820e3c3bc0065e72ca709a5223b044dde474/eyJlcGlzb2RlSWQiOiI3NTRmYzdhYy1kMzNmLTQ3NzYtOGIwMC0yZDdjYzBmMDVlMDUiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk1MmIwNjJmN2EwNmJhYmU0YzI1OWNkL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTItMjlfXzE3LTQ2LTI2Lm1wMyJ9.mp3" length="11254472" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode I’ll be talking through 5 of the big lessons I’ve learned in 2025 that I’ll be reminding myself of throughout 2026.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Find me on Instagram:&lt;/p&gt;&lt;p&gt;@socialbynao&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Or head to my website:&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.socialbynao.co.uk/&quot; target=&quot;_blank&quot;&gt;https://www.socialbynao.co.uk/&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Shoutouts in this episode:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Alice Benham&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/alice_benham?igsh=NngxdnI4NHp3bHR4&quot; target=&quot;_blank&quot;&gt;@alice_benham&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Rachel Waring&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/rachelemmawaring?igsh=Yjc3MHN2eDQ1M3lx&quot; target=&quot;_blank&quot;&gt;@rachelemmawaring&lt;/a&gt;&lt;br /&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:15:31</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>3</itunes:episode><itunes:title>Ep 17 | 5 lessons I&apos;m taking into 2026 (that I learned on repeat in 2025)</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 16 | Ellie Kime: Talking about the existential crisis out loud]]></title><description><![CDATA[<p>In our first ever guest episode, Ellie Kime shares her Self Trust Story, talking all about her existential crisis in business and how talking about it out loud changed everything.</p><p></p><p>Huge thank you to our gorgeous guest, here's where to find more from Ellie:</p><p></p><p>Instagram &amp; Threads:<br /><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/eleanor_mollie?igsh=MW02NG92dXdhaWRrOA==" target="_blank">@eleanor_mollie</a><br /><br />Website:<br /><a rel="noopener noreferrer nofollow" href="http://www.eleanormollie.co.uk" target="_blank">www.eleanormollie.co.uk</a> <br /><br />Sign up to Ellie’s newsletter:<br /><a rel="noopener noreferrer nofollow" href="https://www.eleanormollie.co.uk/newsletter" target="_blank">https://www.eleanormollie.co.uk/newsletter</a></p>]]></description><guid isPermaLink="false">d7384337-d656-4dce-94a9-2092dfdd4897</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 14 Jan 2026 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/b7e7603794b1b24afa15891780bf43ffa5f61f5127ef28ee95dedd1fd390f109/eyJlcGlzb2RlSWQiOiJkNzM4NDMzNy1kNjU2LTRkY2UtOTRhOS0yMDkyZGZkZDQ4OTciLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjkzMTY3NTA3MTI5OWRiYjlmOWIzZWNmL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTItNF9fMTEtNDktNTIubXAzIn0=.mp3" length="20324302" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In our first ever guest episode, Ellie Kime shares her Self Trust Story, talking all about her existential crisis in business and how talking about it out loud changed everything.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Huge thank you to our gorgeous guest, here&apos;s where to find more from Ellie:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Instagram &amp;amp; Threads:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.instagram.com/eleanor_mollie?igsh=MW02NG92dXdhaWRrOA==&quot; target=&quot;_blank&quot;&gt;@eleanor_mollie&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;Website:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;http://www.eleanormollie.co.uk&quot; target=&quot;_blank&quot;&gt;www.eleanormollie.co.uk&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;Sign up to Ellie’s newsletter:&lt;br /&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://www.eleanormollie.co.uk/newsletter&quot; target=&quot;_blank&quot;&gt;https://www.eleanormollie.co.uk/newsletter&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:26:04</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>2</itunes:episode><itunes:title>Ep 16 | Ellie Kime: Talking about the existential crisis out loud</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 15 | New Year, New Format]]></title><description><![CDATA[<p>Straight from the Drafts is BACK for 2026 with a new format 🤭<br /><br />Find me on Instagram: @socialbynao</p>]]></description><guid isPermaLink="false">09ad1978-7f58-41a2-afb1-7e8438976432</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 07 Jan 2026 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/24457b4ddb33b0d1b471313a93ce950df5a8d53b463b1601f9ae3b6b39cde5f8/eyJlcGlzb2RlSWQiOiIwOWFkMTk3OC03ZjU4LTQxYTItYWZiMS03ZTg0Mzg5NzY0MzIiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk1MjY5ZmIyZTdmZWU4YzI1ODI0NDgyL25hby1tYXNvbnMtc3R1ZGlvLWNvbXBvc2VyLTIwMjUtMTItMjlfXzEyLTQ2LTMubXAzIn0=.mp3" length="4042424" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Straight from the Drafts is BACK for 2026 with a new format 🤭&lt;br /&gt;&lt;br /&gt;Find me on Instagram: @socialbynao&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:06:00</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>1</itunes:episode><itunes:title>Ep 15 | New Year, New Format</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 11 | Your socials shouldn't make you feel sh*t]]></title><description><![CDATA[<p>The reminder I needed this week - so I'm sharing it with you &amp; checking in.</p><p>If being online is making you feel crappy, hit play on this 10 minute pep talk (and know you're not in it alone as I share my screen-time stats).</p><p><br /></p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17433690</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 02 Jul 2025 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="9479379" type="audio/mpeg"/><itunes:summary>&lt;p&gt;The reminder I needed this week - so I&apos;m sharing it with you &amp;amp; checking in.&lt;/p&gt;&lt;p&gt;If being online is making you feel crappy, hit play on this 10 minute pep talk (and know you&apos;re not in it alone as I share my screen-time stats).&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:13:07</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/2a42c40a-f439-4227-976a-bfcfd1148773/4z7she2y7jjopl4ia8mb7utptpkt.jpg"/><itunes:season>1</itunes:season><itunes:episode>11</itunes:episode><itunes:title>Ep 11 | Your socials shouldn&apos;t make you feel sh*t</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 08 | Lessons From Corporate Life That Make Me A Better Business Owner]]></title><description><![CDATA[<p>We're going back to my employed days in this week's episode with some of the key lessons I learned that I've taken with me into entrepreneurship - from people skills to my anti-panic motto.</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17318456</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 11 Jun 2025 12:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="18032719" type="audio/mpeg"/><itunes:summary>&lt;p&gt;We&apos;re going back to my employed days in this week&apos;s episode with some of the key lessons I learned that I&apos;ve taken with me into entrepreneurship - from people skills to my anti-panic motto.&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:24:59</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/04d31faf-f396-47ec-9c07-43159b77483c/ets38tnsn1q3nw8n7r08g7ky86l1.jpg"/><itunes:season>1</itunes:season><itunes:episode>8</itunes:episode><itunes:title>Ep 08 | Lessons From Corporate Life That Make Me A Better Business Owner</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 13 | The messy middle of self-doubt & business shifts]]></title><description><![CDATA[<p>I’m 3 months into this podcast – and things are shifting.</p><p>Today’s episode is part behind-the-scenes, part therapy session, and a full reflection on what happens when the path ahead isn’t as clear as it used to be.</p><p>I’m sharing the full story behind a recent Instagram post, the conversations that helped me start making decisions again, and the quiet realisation that it might be time for Social By Nao to evolve.</p><p>This isn’t an exciting announcement. It’s still the messy middle. It’s fear, doubt, and the discomfort of growth – and what it looks like to sit in it and share before I've got it tied up in a bow.</p><p>Whether you're also navigating a pivot, overthinking your next move, or just wondering where your business is heading next – I hope this episode reminds you that you’re not alone.</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17548138</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 23 Jul 2025 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="15807086" type="audio/mpeg"/><itunes:summary>&lt;p&gt;I’m 3 months into this podcast – and things are shifting.&lt;/p&gt;&lt;p&gt;Today’s episode is part behind-the-scenes, part therapy session, and a full reflection on what happens when the path ahead isn’t as clear as it used to be.&lt;/p&gt;&lt;p&gt;I’m sharing the full story behind a recent Instagram post, the conversations that helped me start making decisions again, and the quiet realisation that it might be time for Social By Nao to evolve.&lt;/p&gt;&lt;p&gt;This isn’t an exciting announcement. It’s still the messy middle. It’s fear, doubt, and the discomfort of growth – and what it looks like to sit in it and share before I&apos;ve got it tied up in a bow.&lt;/p&gt;&lt;p&gt;Whether you&apos;re also navigating a pivot, overthinking your next move, or just wondering where your business is heading next – I hope this episode reminds you that you’re not alone.&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:21:54</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/01503a2c-3451-4db8-b09a-46023acf1a4f/n5yfup3az3v5fgbyb1x0gl34xpsu.jpg"/><itunes:season>1</itunes:season><itunes:episode>13</itunes:episode><itunes:title>Ep 13 | The messy middle of self-doubt &amp; business shifts</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 06 | 5 Essential Mindset Shifts to Thrive on Social Media]]></title><description><![CDATA[<p>In this episode, Nao shares 5 mindset shifts that she has overcome, or often reminds her clients of so that we can not just survive but thrive on social media.</p><p>From Instagram glitches to how we measure our success - there's lots to talk about so let's dive in!</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17238779</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 28 May 2025 07:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="15843770" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this episode, Nao shares 5 mindset shifts that she has overcome, or often reminds her clients of so that we can not just survive but thrive on social media.&lt;/p&gt;&lt;p&gt;From Instagram glitches to how we measure our success - there&apos;s lots to talk about so let&apos;s dive in!&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:21:57</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/c318fa76-e918-428a-98ca-069fa3590f9a/qi047yfsaejgwdhw8ozfz5kx058p.jpg"/><itunes:season>1</itunes:season><itunes:episode>6</itunes:episode><itunes:title>Ep 06 | 5 Essential Mindset Shifts to Thrive on Social Media</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep0 | Welcome to Straight From the Drafts]]></title><description><![CDATA[<p>Welcome to Straight From the Drafts 👋</p><p><br /></p><p>Today's mini episode is a quick intro to let you know what you can expect in this weekly voicenote from your business cheerleader &amp; social media strategist, Nao.</p><p><br /></p><p>Stay tuned for weekly episodes sharing actionable insights and behind the scenes stories, my best tips and all the encouragement - all with the goal of helping you plan your content with confidence, so that you can turn your goals into reality with support from social media.</p><p>Sound good? Make sure you're subscribed so you never miss an episode.</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-16984129</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 16 Apr 2025 05:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/929a0f9abbba13f5bd45f17447214e7034435118cf34ffeebdcafa6572b7751d/eyJlcGlzb2RlSWQiOiJjM2NmMzA1Ni05YjMwLTQ1ZTAtOTBhNS1kMDdkYjQ3ZGYwMDQiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy84ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMvZXBpc29kZXMvYzNjZjMwNTYtOWIzMC00NWUwLTkwYTUtZDA3ZGI0N2RmMDA0LzE2OTg0MTI5LWVwMC13ZWxjb21lLXRvLXN0cmFpZ2h0LWZyb20tdGhlLWRyYWZ0cy5tcDMifQ==.mp3" length="2714995" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Welcome to Straight From the Drafts 👋&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Today&apos;s mini episode is a quick intro to let you know what you can expect in this weekly voicenote from your business cheerleader &amp;amp; social media strategist, Nao.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Stay tuned for weekly episodes sharing actionable insights and behind the scenes stories, my best tips and all the encouragement - all with the goal of helping you plan your content with confidence, so that you can turn your goals into reality with support from social media.&lt;/p&gt;&lt;p&gt;Sound good? Make sure you&apos;re subscribed so you never miss an episode.&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:03:43</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/c3cf3056-9b30-45e0-90a5-d07db47df004/fnjjqetvqsgr1ny8rz4zaz5uz54o.jpg"/><itunes:season>1</itunes:season><itunes:title>Ep0 | Welcome to Straight From the Drafts</itunes:title><itunes:episodeType>trailer</itunes:episodeType></item><item><title><![CDATA[Ep 07 | I couldn't run my business without these tools]]></title><description><![CDATA[<p>In Episode 7, I'm sharing the tools and tech I use most in the business - and how this has changed over the last 3 years. Listen to hear about my fav tools for:</p><ul><li>Content creation</li><li>Project &amp; client management</li><li>Client communications</li></ul><p><br /></p><p><b>Handy links:</b></p><ul><li>Learn more about <a href="https://yourbusinessnumber.com/?via=bdbfde" rel="noopener noreferrer nofollow">Your Business Number</a> (virtual phone number - affiliate link)</li><li>Follow <a href="https://www.instagram.com/accountant_she?igsh=MWtsMTViamt6b21ybw==" rel="noopener noreferrer nofollow">Rachel Harris</a> @accountant_she</li></ul><p><br /></p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17276832</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 04 Jun 2025 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="22346680" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In Episode 7, I&apos;m sharing the tools and tech I use most in the business - and how this has changed over the last 3 years. Listen to hear about my fav tools for:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Content creation&lt;/li&gt;&lt;li&gt;Project &amp;amp; client management&lt;/li&gt;&lt;li&gt;Client communications&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;&lt;b&gt;Handy links:&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Learn more about &lt;a href=&quot;https://yourbusinessnumber.com/?via=bdbfde&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Your Business Number&lt;/a&gt; (virtual phone number - affiliate link)&lt;/li&gt;&lt;li&gt;Follow &lt;a href=&quot;https://www.instagram.com/accountant_she?igsh=MWtsMTViamt6b21ybw==&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Rachel Harris&lt;/a&gt; @accountant_she&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:30:59</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/ac670bd0-999e-4f9a-b66e-3e8c16bd7e5e/63n297y3f4zw7jml0g6r0hgcjqd6.jpg"/><itunes:season>1</itunes:season><itunes:episode>7</itunes:episode><itunes:title>Ep 07 | I couldn&apos;t run my business without these tools</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 14 | Getting Unstuck When Making Big Decisions]]></title><description><![CDATA[<p>In today's episode I'm talking through the 4 things that have helped me get 'unstuck' in a season of indecision while making some big changes to my business.</p><p>Let's talk about trusting yourself, tuning out the external noise &amp; coming back to what YOU want from your life and business.</p><p><br /></p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17698437</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 20 Aug 2025 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="14652314" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In today&apos;s episode I&apos;m talking through the 4 things that have helped me get &apos;unstuck&apos; in a season of indecision while making some big changes to my business.&lt;/p&gt;&lt;p&gt;Let&apos;s talk about trusting yourself, tuning out the external noise &amp;amp; coming back to what YOU want from your life and business.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:20:17</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/logos/197ccffb-8eac-4b6a-9cdf-9069826f047f.png"/><itunes:season>2</itunes:season><itunes:episode>14</itunes:episode><itunes:title>Ep 14 | Getting Unstuck When Making Big Decisions</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 02 | Being a Solo Founder Doesn’t Mean Doing It Alone]]></title><description><![CDATA[<p>Everyone says being a business owner is lonely - but being a solo founder doesn’t mean doing it alone and it’s time we talked about that more.</p><p>In today's episode I'm reflecting on three years of Social by Nao and sharing the people and support that helped me build it.<br /><br /></p><p>Some of the fab people mentioned in this episode:</p><p><a href="https://www.rachaeldoesdesign.co.uk/" rel="noopener noreferrer nofollow">Rachael (my brand &amp; web designer)</a></p><p>Rachel &amp; Ellie's Podcast - <a href="https://open.spotify.com/show/1tHPDRhhEofEGhcNRIge4A?si=ByrJwwQ_SoaPwXa0imjoyQ" rel="noopener noreferrer nofollow">RE: The Podcast</a></p><p>The best business retreats, hosted by <a href="https://www.instagram.com/alice_benham?igsh=NngxdnI4NHp3bHR4" rel="noopener noreferrer nofollow">Alice Benham</a><br /><br /></p><p><br /></p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17066088</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 30 Apr 2025 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="11941695" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Everyone says being a business owner is lonely - but being a solo founder doesn’t mean doing it alone and it’s time we talked about that more.&lt;/p&gt;&lt;p&gt;In today&apos;s episode I&apos;m reflecting on three years of Social by Nao and sharing the people and support that helped me build it.&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Some of the fab people mentioned in this episode:&lt;/p&gt;&lt;p&gt;&lt;a href=&quot;https://www.rachaeldoesdesign.co.uk/&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Rachael (my brand &amp;amp; web designer)&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Rachel &amp;amp; Ellie&apos;s Podcast - &lt;a href=&quot;https://open.spotify.com/show/1tHPDRhhEofEGhcNRIge4A?si=ByrJwwQ_SoaPwXa0imjoyQ&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;RE: The Podcast&lt;/a&gt;&lt;/p&gt;&lt;p&gt;The best business retreats, hosted by &lt;a href=&quot;https://www.instagram.com/alice_benham?igsh=NngxdnI4NHp3bHR4&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Alice Benham&lt;/a&gt;&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:16:32</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/8277781b-741b-4f68-af7e-5c06b8ca263a/vmgsc3ztfqw2uh78y7wkoqt5y8py.jpg"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:title>Ep 02 | Being a Solo Founder Doesn’t Mean Doing It Alone</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 01 | 3 Things Impacting Your Success on Social Media]]></title><description><![CDATA[<p>Welcome to Straight From the Drafts 👋</p><p>In today's episode, Nao dives in to 3 things that impact your success on social media - that have NOTHING to do with your content strategy.</p><p>Enjoyed this chat? There's a new one out every Wednesday so make sure you're subscribed so you never miss an episode.</p><p><br /></p><p>Psst. Want to learn more about the comment &amp; DM automation tool mentioned in this episode? It's called 'ManyChat.'</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17024281</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 23 Apr 2025 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="10940158" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Welcome to Straight From the Drafts 👋&lt;/p&gt;&lt;p&gt;In today&apos;s episode, Nao dives in to 3 things that impact your success on social media - that have NOTHING to do with your content strategy.&lt;/p&gt;&lt;p&gt;Enjoyed this chat? There&apos;s a new one out every Wednesday so make sure you&apos;re subscribed so you never miss an episode.&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Psst. Want to learn more about the comment &amp;amp; DM automation tool mentioned in this episode? It&apos;s called &apos;ManyChat.&apos;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:15:08</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/0f7f586f-77ff-4d1f-9719-ea5b8425de13/lnq6xc6u6vh96hl2vy8rdqojl921.jpg"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>Ep 01 | 3 Things Impacting Your Success on Social Media</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 03 | My Journey from Corporate Accountant to Creative Business Owner]]></title><description><![CDATA[<p>Social By Nao just turned 3 so in today's episode, I'm reflecting on how I got here, the lessons learned and sharing some of my favourite mindset shifts along the way.</p><p>From burnt-out auditor to full-time business owner - like all the best stories, it wasn’t straight-forward. Listen for an insight into the last decade of my messy career including a brief stint selling merch at an international cricket tournament 😅</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17110591</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 07 May 2025 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/ce3996e5f51d955342bacceb7ff17df742425971e3ff095b107ef1963ba40ba1/eyJlcGlzb2RlSWQiOiIzODkyMmQ2OC05MjRkLTQxODAtYWJiMC0zMzJjOWEzM2E1NDEiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy84ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMvZXBpc29kZXMvMzg5MjJkNjgtOTI0ZC00MTgwLWFiYjAtMzMyYzlhMzNhNTQxLzE3MTEwNTkxLWVwLTAzLW15LWpvdXJuZXktZnJvbS1jb3Jwb3JhdGUtYWNjb3VudGFudC10by1jcmVhdGl2ZS1idXNpbmVzcy1vd25lci5tcDMifQ==.mp3" length="20238946" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Social By Nao just turned 3 so in today&apos;s episode, I&apos;m reflecting on how I got here, the lessons learned and sharing some of my favourite mindset shifts along the way.&lt;/p&gt;&lt;p&gt;From burnt-out auditor to full-time business owner - like all the best stories, it wasn’t straight-forward. Listen for an insight into the last decade of my messy career including a brief stint selling merch at an international cricket tournament 😅&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:28:03</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/38922d68-924d-4180-abb0-332c9a33a541/ekpt1b8js6bsnb244ahgdyo3lyu6.jpg"/><itunes:season>1</itunes:season><itunes:episode>3</itunes:episode><itunes:title>Ep 03 | My Journey from Corporate Accountant to Creative Business Owner</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 05 | Let's Talk Telling Stories & Starting a Content Series on Social Media]]></title><description><![CDATA[<p>In today's episode I'm chatting about:</p><ul><li>the shifts I've seen in content towards storytelling</li><li>the styles of content I'm seeing everywhere</li><li>the 2 most common styles of 'series' and what you should know before starting one</li></ul><p>I share a few examples of creators with clear signature series - if you want links to nosey at any of their content just drop me a DM, I'd love to chat to you more about it 🙌</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17201251</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 21 May 2025 06:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="13323512" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In today&apos;s episode I&apos;m chatting about:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;the shifts I&apos;ve seen in content towards storytelling&lt;/li&gt;&lt;li&gt;the styles of content I&apos;m seeing everywhere&lt;/li&gt;&lt;li&gt;the 2 most common styles of &apos;series&apos; and what you should know before starting one&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;I share a few examples of creators with clear signature series - if you want links to nosey at any of their content just drop me a DM, I&apos;d love to chat to you more about it 🙌&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:18:27</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/4e87d4b7-03ed-46bb-97ce-5aea4340dc9c/ladeiclafnyv6i1lo45ds0slfo1y.jpg"/><itunes:season>1</itunes:season><itunes:episode>5</itunes:episode><itunes:title>Ep 05 | Let&apos;s Talk Telling Stories &amp; Starting a Content Series on Social Media</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 12 | My car accident & the pressure to share-all online]]></title><description><![CDATA[<p>There's a real pressure to share-all online in the name of being 'authentic' - but when does that go too far? Are we expecting ourselves (and others) to share before we've even had time to process what's going on? Let's talk about it.</p><p>(Plus an update on the podcast's spontaneous week off - spoiler alert: I was in a car accident.)</p><p><br /></p><p>PS. Go send some love to my roadside rescue team:</p><p><br /></p><p>👑 Ellie Kime - <a href="https://www.instagram.com/eleanor_mollie?igsh=MW02NG92dXdhaWRrOA==" rel="noopener noreferrer nofollow">@eleanor_mollie</a> </p><p>Messaging extraordinaire &amp; brains behind today's episode </p><p><br /></p><p>👑 Mary Lord -<a href="https://www.instagram.com/yaycollective?igsh=djJ3d2pkbXd0cmU2" rel="noopener noreferrer nofollow"> @yaycollective</a></p><p>OBM &amp; VA Queen, lives and breathes life-first business</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17513338</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 16 Jul 2025 06:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="15020595" type="audio/mpeg"/><itunes:summary>&lt;p&gt;There&apos;s a real pressure to share-all online in the name of being &apos;authentic&apos; - but when does that go too far? Are we expecting ourselves (and others) to share before we&apos;ve even had time to process what&apos;s going on? Let&apos;s talk about it.&lt;/p&gt;&lt;p&gt;(Plus an update on the podcast&apos;s spontaneous week off - spoiler alert: I was in a car accident.)&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;PS. Go send some love to my roadside rescue team:&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;👑 Ellie Kime - &lt;a href=&quot;https://www.instagram.com/eleanor_mollie?igsh=MW02NG92dXdhaWRrOA==&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;@eleanor_mollie&lt;/a&gt; &lt;/p&gt;&lt;p&gt;Messaging extraordinaire &amp;amp; brains behind today&apos;s episode &lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;👑 Mary Lord -&lt;a href=&quot;https://www.instagram.com/yaycollective?igsh=djJ3d2pkbXd0cmU2&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt; @yaycollective&lt;/a&gt;&lt;/p&gt;&lt;p&gt;OBM &amp;amp; VA Queen, lives and breathes life-first business&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:20:48</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/7ba5807b-4df1-4caf-9e4d-02ce6e86b5a5/dtu1m9dq017e9swie676xaoo3dyh.jpg"/><itunes:season>1</itunes:season><itunes:episode>12</itunes:episode><itunes:title>Ep 12 | My car accident &amp; the pressure to share-all online</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 10 | The Impact of Good People: Confidence Live Debrief]]></title><description><![CDATA[<p>In this week's episode, I'm debriefing Confidence Live, sharing all my favourite quotes and reflections from the day.</p><p>Here's all the names and links you need to go have a good stalk on Insta (and I highly recommend that you do) ...</p><p>Confidence Live: <a href="https://www.instagram.com/confidencelive" rel="noopener noreferrer nofollow">@confidencelive</a></p><p>Founded by: <a href="https://www.instagram.com/kirstyhulse" rel="noopener noreferrer nofollow">@kirstyhulse</a></p><p>Fangirling over Ellie: <a href="https://www.instagram.com/eleanor_mollie" rel="noopener noreferrer nofollow">@eleanor_mollie</a> / <a href="https://www.instagram.com/theenthusiastandco" rel="noopener noreferrer nofollow">@theenthusiastandco</a></p><p>Other fab speakers mentioned:</p><ul><li><a href="https://www.instagram.com/disgracecampbell" rel="noopener noreferrer nofollow">Grace Campbell</a></li><li><a href="https://www.instagram.com/the_corecollective" rel="noopener noreferrer nofollow">Dr Nicola Griffiths</a></li><li><a href="https://www.instagram.com/katyvpowell" rel="noopener noreferrer nofollow">Katy Powell</a>, co-founder of <a href="https://www.instagram.com/bottledimagination" rel="noopener noreferrer nofollow">Bottled Imagination</a></li><li><a href="https://www.instagram.com/kirathebold" rel="noopener noreferrer nofollow">Kira Matthews</a></li><li><a href="https://www.instagram.com/dezziiee_" rel="noopener noreferrer nofollow">Desree</a></li></ul><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17392677</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 25 Jun 2025 03:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="22260797" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In this week&apos;s episode, I&apos;m debriefing Confidence Live, sharing all my favourite quotes and reflections from the day.&lt;/p&gt;&lt;p&gt;Here&apos;s all the names and links you need to go have a good stalk on Insta (and I highly recommend that you do) ...&lt;/p&gt;&lt;p&gt;Confidence Live: &lt;a href=&quot;https://www.instagram.com/confidencelive&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;@confidencelive&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Founded by: &lt;a href=&quot;https://www.instagram.com/kirstyhulse&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;@kirstyhulse&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Fangirling over Ellie: &lt;a href=&quot;https://www.instagram.com/eleanor_mollie&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;@eleanor_mollie&lt;/a&gt; / &lt;a href=&quot;https://www.instagram.com/theenthusiastandco&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;@theenthusiastandco&lt;/a&gt;&lt;/p&gt;&lt;p&gt;Other fab speakers mentioned:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;https://www.instagram.com/disgracecampbell&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Grace Campbell&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.instagram.com/the_corecollective&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Dr Nicola Griffiths&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.instagram.com/katyvpowell&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Katy Powell&lt;/a&gt;, co-founder of &lt;a href=&quot;https://www.instagram.com/bottledimagination&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Bottled Imagination&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.instagram.com/kirathebold&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Kira Matthews&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://www.instagram.com/dezziiee_&quot; rel=&quot;noopener noreferrer nofollow&quot;&gt;Desree&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:30:52</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/e0ba8e16-7c19-4bee-aa1a-ef9dbfdfd639/1921p0p4yov3rzoekou8kd8ikzd0.jpg"/><itunes:season>1</itunes:season><itunes:episode>10</itunes:episode><itunes:title>Ep 10 | The Impact of Good People: Confidence Live Debrief</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 09 | Do I need a social media manager or a strategist?]]></title><description><![CDATA[<p>Today's episode is all about the differences between working with a social media manager vs. a social media strategist - which one do you need? What can you expect from working with social media support?</p><p><br /></p><p>Plus, I spend some time answering today's DM dilemma: "Are Instagram stories the best place to sell? How do I get my views up?"</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17353392</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 18 Jun 2025 04:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/d2d79e452b896cacc4e1a8a80426d1f8b38563e28298d4fb55b28e91a4775f8d/eyJlcGlzb2RlSWQiOiIwY2QyMWM2ZC1kNDk1LTQ5MmEtYTI4ZC1iMThjNDY4NjZkNjUiLCJwb2RjYXN0SWQiOiI4ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMiLCJhY2NvdW50SWQiOiI2OTJlZmE4NThhY2Y2N2MzMGJlZGYxMjciLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy84ZTc0ZjMyOC0xMTk0LTQ2NmItOWM0Zi0xMDVmNjU1NDFmNDMvZXBpc29kZXMvMGNkMjFjNmQtZDQ5NS00OTJhLWEyOGQtYjE4YzQ2ODY2ZDY1LzE3MzUzMzkyLWVwLTA5LWRvLWktbmVlZC1hLXNvY2lhbC1tZWRpYS1tYW5hZ2VyLW9yLWEtc3RyYXRlZ2lzdC5tcDMifQ==.mp3" length="15031251" type="audio/mpeg"/><itunes:summary>&lt;p&gt;Today&apos;s episode is all about the differences between working with a social media manager vs. a social media strategist - which one do you need? What can you expect from working with social media support?&lt;/p&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Plus, I spend some time answering today&apos;s DM dilemma: &quot;Are Instagram stories the best place to sell? How do I get my views up?&quot;&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:20:49</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/0cd21c6d-d495-492a-a28d-b18c46866d65/mro045oi2ggn2bmskn8nqct6g5qb.jpg"/><itunes:season>1</itunes:season><itunes:episode>9</itunes:episode><itunes:title>Ep 09 | Do I need a social media manager or a strategist?</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Ep 04 | Your Content Strategy is Simpler Than You Think]]></title><description><![CDATA[<p>In today's episode, I dive into what having a 'content strategy' actually means &amp; why it's simpler than you think.</p><p>I'm also sharing 3 prompts to get your creative juices flowing and stop you doomscrolling. Stuck thinking "I don't know what to post" ...? This is the episode for you.</p><p>-</p> <p>Come and say hi over on Instagram: @socialbynao</p> <p>Or have a nosey at the Social By Nao website:</p> <p>www.socialbynao.co.uk</p>]]></description><guid isPermaLink="false">Buzzsprout-17157535</guid><dc:creator><![CDATA[Nao Mason]]></dc:creator><pubDate>Wed, 14 May 2025 11:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-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.mp3" length="11314127" type="audio/mpeg"/><itunes:summary>&lt;p&gt;In today&apos;s episode, I dive into what having a &apos;content strategy&apos; actually means &amp;amp; why it&apos;s simpler than you think.&lt;/p&gt;&lt;p&gt;I&apos;m also sharing 3 prompts to get your creative juices flowing and stop you doomscrolling. Stuck thinking &quot;I don&apos;t know what to post&quot; ...? This is the episode for you.&lt;/p&gt;&lt;p&gt;-&lt;/p&gt; &lt;p&gt;Come and say hi over on Instagram: @socialbynao&lt;/p&gt; &lt;p&gt;Or have a nosey at the Social By Nao website:&lt;/p&gt; &lt;p&gt;www.socialbynao.co.uk&lt;/p&gt;</itunes:summary><itunes:explicit>yes</itunes:explicit><itunes:duration>00:15:40</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/imports/podcasts/8e74f328-1194-466b-9c4f-105f65541f43/episodes/04aa4511-fd06-4b00-9fc7-f3677f338b51/gqvmno5cc457w0b1jsytr2zrctj8.jpg"/><itunes:season>1</itunes:season><itunes:episode>4</itunes:episode><itunes:title>Ep 04 | Your Content Strategy is Simpler Than You Think</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>