In Episode 13 of Beyond the Launch, host Ivan Whitaker sits down with Shanel Fields, CEO of MD Ally, to explore how virtual care, alternative response models, and healthcare innovation are transforming the future of emergency response.

As public safety agencies face increasing call volumes, workforce challenges, and growing demands on healthcare systems, many are looking beyond traditional dispatch-and-transport models. Shanel shares how MD Ally is helping agencies connect callers with the right level of care at the right time through integrated virtual care solutions that improve operational efficiency, support first responders, and enhance patient outcomes.

Throughout the conversation, Shanel discusses the challenges of implementing alternative care pathways, strategies for building trust among frontline personnel, and the critical role customer success plays in ensuring long-term program adoption. She also shares insights into the future of Mobile Integrated Healthcare (MIH), Community Paramedicine, telehealth, and the evolving relationship between healthcare and public safety.

Whether you're a 911 leader, emergency communications professional, EMS executive, healthcare innovator, community paramedicine advocate, or public safety decision-maker, this episode offers valuable insights into what it takes to successfully operationalize modern care delivery models.

Key Topics Covered

🔹 Alternative response models in 911 systems

🔹 Virtual care and telehealth integration

🔹 Mobile Integrated Healthcare (MIH) programs

🔹 Community paramedicine initiatives

🔹 Customer success and program adoption strategies

🔹 Public safety and healthcare collaboration

🔹 Improving patient outcomes through innovative care pathways

🔹 Reducing unnecessary ambulance transports and emergency department utilization

🔹 The future of emergency response and healthcare innovation

About Shanel Fields

Shanel Fields is the CEO of MD Ally and a recognized leader in healthcare innovation, public safety transformation, and Mobile Integrated Healthcare. She is dedicated to advancing patient-centered care by connecting emergency response systems with virtual care solutions that help agencies deliver better outcomes while optimizing resources and improving community health.

🎧 Listen now and discover how agencies across the country are redefining success in emergency response by ensuring the right care is delivered at the right time.

#BeyondTheLaunch #ShanelFields #MDAlly #Podcast #911Response #PublicSafety #EMS #EmergencyCommunications #HealthcareInnovation #VirtualCare #Telehealth #MobileIntegratedHealthcare #MIH #CommunityParamedicine #PatientOutcomes #FirstResponders #EmergencyManagement #HealthcareLeadership #PublicSafetyLeadership #EmergencyMedicine #AlternativeResponse #911Communications #CareCoordination #Innovation #DigitalHealth #HealthcareTechnology #PopulationHealth #EmergencyDispatch #RightCareRightTime

In Episode 12 of the Beyond the Launch Podcast, host Ivan Whitaker sits down with Reinhard Ekl, COO and Co-Founder of Hyper, to explore the future of technology adoption in emergency communications and public safety. With decades of experience spanning EMS, public safety technology, RapidSOS, RapidDeploy, and innovative startup leadership, Reinhard shares valuable insights into what it takes to successfully introduce new technology into mission-critical 911 environments.

The conversation challenges the common misconception that 911 centers are resistant to change. Instead, Reinhard explains why public safety agencies are often eager to adopt new solutions when they clearly improve outcomes, enhance operations, and support telecommunicators in their daily work.

The episode also dives into one of the most pressing issues facing emergency communications centers today: staffing shortages. Reinhard discusses how artificial intelligence (AI) can serve as a force multiplier for dispatch centers—not by replacing call takers and dispatchers, but by reducing workload, streamlining processes, and allowing personnel to focus on high-priority incidents and critical decision-making.

In this episode, you'll learn:

• Why 911 agencies are more innovative than many people realize
• How AI can help address staffing and retention challenges in emergency communications
• Strategies for building trust in new public safety technologies
• The role of human expertise in an AI-assisted future
• Lessons learned from implementing technology in mission-critical environments
• What the future of Next Generation 911 (NG911) may look like

Whether you're a 911 professional, emergency communications leader, public safety executive, technology innovator, or anyone interested in the future of emergency response, this episode offers practical insights on driving change while maintaining trust and reliability.

Key Topics: 911 Technology, Public Safety Innovation, AI in Emergency Communications, NG911, Telecommunicator Staffing, Dispatch Technology, Emergency Response, Public Safety Leadership, Hyper, RapidSOS, RapidDeploy, Public Safety Technology Adoption.

🎧 Listen now to discover how technology, trust, and innovation are shaping the future of 9-1-1.

In Episode 11 of Beyond the Launch, host Ivan Whitaker sits down with Stephen McDonnell, President and CEO of WilMac Technologies, to discuss how artificial intelligence, workforce management, and technology adoption are reshaping the future of emergency communications.

With more than 30 years of experience supporting Public Safety Answering Points (PSAPs) across the United States and Canada, WilMac Technologies is helping 911 centers modernize scheduling, forecasting, staffing, and telecommunicator wellness through innovative workforce management solutions and AI-powered tools.

During this conversation, Stephen shares insights on:

• The challenges PSAPs face with staffing and scheduling
• Why many 911 centers still rely on spreadsheets for workforce management
• How AI is improving forecasting, staffing stability, and operational efficiency
• The importance of telecommunicator wellness and burnout prevention
• Building successful partnerships between public safety agencies and technology providers
• Overcoming barriers to technology adoption in emergency communications
• The future of AI in 911 centers and public safety operations

Whether you're a 911 Director, PSAP leader, emergency communications professional, dispatcher, telecommunicator, public safety executive, or technology innovator, this episode delivers valuable insights into the evolving landscape of public safety technology.

Listen now to learn how AI-driven workforce management solutions are helping agencies improve staffing, support employee wellness, enhance operational readiness, and better serve their communities.

Keywords: Public Safety, 911, PSAP, Emergency Communications, Dispatch, Telecommunicator, Workforce Management, AI in Public Safety, Artificial Intelligence, Public Safety Technology, Emergency Management, Staffing, Forecasting, Telecommunicator Wellness, NENA, APCO, Leadership, Innovation, WilMac Technologies, Stephen McDonnell, Beyond the Launch Podcast.

In this episode, Ivan Whitaker reflects on his first experience leading an implementation organization and the pivotal question that transformed his approach to customer success: How do we know we're providing great implementations?

After discovering that many organizations struggle to define and measure implementation success, Ivan shares how his team developed a framework that moved beyond traditional customer satisfaction metrics and focused on measurable outcomes, time-to-value, product adoption, and long-term customer success.

Drawing from real-world public safety technology deployments, Ivan explains how implementation teams can use simulations, scenario-based training, and operational readiness exercises to improve user confidence, increase adoption rates, and create smoother go-live experiences. He discusses how one strategic change led to a 15% improvement in tool usage and accuracy, reinforcing the importance of preparation and change management.

The conversation also explores the role of customer success leaders, implementation managers, and executives in creating accountability, measuring impact, and ensuring implementation strategies align with organizational mission and vision. Ivan challenges leaders to rethink how they evaluate implementation performance and asks whether their teams can clearly define what success looks like after go-live.

Whether you work in SaaS, GovTech, public safety technology, software implementation, customer success, or organizational leadership, this episode offers actionable insights on building implementation programs that drive adoption, deliver value, and create lasting customer outcomes.

Topics include:

• Customer success and implementation leadership
• Measuring implementation success
• Time-to-value strategies
• Product adoption and product stickiness
• Change management and organizational readiness
• Go-live planning and simulations
• User training and adoption metrics
• SaaS implementation best practices
• Executive leadership and accountability
• Aligning implementations with company mission and vision

What began as a routine go-live quickly became a lesson in perseverance, leadership, and the true purpose of customer success. Facing dangerous road conditions, whiteout visibility, and an eight-hour drive through a Wyoming snowstorm, Ivan and a newly developing implementation specialist pressed forward to support a critical 911 technology deployment for a rural emergency communications center.

As the storm intensified, the team discovered that the technology they were implementing would play a vital role in helping residents who were stranded and unable to access medical care. With only a handful of ambulances covering thousands of square miles, emergency dispatchers relied on pre-arrival and post-dispatch instructions to provide life-saving guidance when responders could not immediately reach patients.

Ivan reflects on how successful implementations are about more than software deployment—they are about serving communities, supporting first responders, and ensuring technology delivers value when it matters most. He also discusses how this experience helped shape the career of a future leader in the 911 industry, demonstrating the lasting impact of mentorship, training, and hands-on implementation experience.

This inspiring conversation highlights the intersection of public safety, customer success, emergency communications, and leadership under pressure.

Topics include:

• Public safety technology implementations
• 911 and emergency communications
• Customer success in mission-critical environments
• Rural EMS and emergency response challenges
• Pre-arrival and post-dispatch instructions
• Implementation leadership and mentorship
• Go-live best practices
• Emergency communications during disasters
• Building resilient public safety systems
• Leadership lessons from the field

Whether you're involved in public safety, emergency communications, GovTech, customer success, implementation services, or organizational leadership, this episode offers a powerful reminder that the best implementations aren't measured by software deployments—they're measured by the lives and communities they impact.

Using a real-world cardiac arrest response scenario, Ivan breaks down the entire emergency response journey, from the moment a 911 call is made to the arrival of first responders and life-saving intervention. He examines how every component of the public safety ecosystem—including phone systems, emergency call handling protocols, Computer-Aided Dispatch (CAD), radio communications, mobile data terminals (MDTs), and field responders—contributes to patient outcomes.

Ivan discusses why technology vendors, implementation teams, and customer success professionals must understand how their solutions fit into the larger public safety system. He also highlights the importance of improving the emergency dispatcher experience and evaluating technology based on its impact across the entire workflow rather than viewing it as a standalone product.

Whether you're involved in 911 operations, emergency communications, EMS, fire service, law enforcement, public safety technology, NG911 initiatives, or customer success in GovTech, this conversation offers valuable insights into building integrated systems that improve response times, operational efficiency, and ultimately help save lives.

Topics include:

• Public safety technology implementation
• 911 and emergency communications systems
• Computer-Aided Dispatch (CAD)
• Emergency medical response workflows
• Customer success in public safety
• Systems thinking for technology leaders
• NG911 and interoperable communications
• Improving dispatcher and responder experiences
• Technology's role in saving lives

What happens when an implementation fails?

In this special five-minute Beyond the Launch: Side Story, Ivan Whitaker shares the personal experience that shaped his passion for customer success, technology adoption, and implementation leadership in public safety.

What began as a difficult implementation quickly became a defining career moment, revealing that successful technology deployments are never just about software, timelines, or go-live dates. They’re about people, trust, communication, preparation, and the ability to adapt when things don’t go according to plan.

This episode explores the lessons learned from failure, the importance of operational readiness, and why customer success should remain at the center of every implementation journey.

Topics include:

• Customer success in public safety technology
• Implementation leadership and lessons learned
• Technology adoption and organizational change
• Communication during difficult projects
• Building trust with agencies and stakeholders
• Operational readiness and post-go-live support
• Growth through failure and professional development

Whether you work in 911, emergency communications, SaaS, project management, technology implementation, or customer experience, this short story offers insight into the moments that shape leaders and redefine careers.

#CustomerSuccess #Implementation #PublicSafety #911 #EmergencyCommunications #Technology #SaaS #Leadership #ProjectManagement #ChangeManagement #OperationalReadiness #CustomerExperience #BeyondTheLaunch #NextGen911 #Innovation

What responsibility do technology vendors and commercial partners truly owe the 911 community?

In Episode 10 of Beyond the Launch, host Ivan Whitaker sits down with Samantha Hawkins, nationally recognized 9-1-1 instructor, speaker, former telecommunicator, and ECC Engagement Lead at ThisGen911 for a powerful conversation about the role vendors play in supporting emergency communications professionals.

With more than a decade behind the headset and experience training professionals in emergency communications centers across seven states, Samantha brings a unique perspective on what it means to serve public safety with purpose, empathy, and accountability.

This episode explores how companies in the public safety and emergency communications space can move beyond simply selling products and instead become true mission-driven partners to the 911 community. Topics include AI in emergency communications, telecommunicator wellness, quality assurance, staffing challenges, training innovation, leadership in public safety, and the future of NextGen 911 technology.

Samantha shares candid insights on:

• Why “purpose before profit” matters in public safety technology
• The importance of listening to telecommunicators and ECC leaders
• Building trustworthy AI and training solutions for 911 centers
• Supporting agencies with limited budgets and resources
• Creating authentic partnerships within the emergency communications industry
• The future of AI-powered training simulations and QA tools
• Why human connection must remain at the center of public safety innovation

Whether you’re a 911 dispatcher, ECC director, public safety leader, technology partner, or emergency communications professional, this episode delivers valuable insight into the evolving relationship between public safety agencies and the companies that serve them.

🎧 Subscribe to Beyond the Launch for conversations on customer success, implementation, public safety technology, NextGen 911, AI in emergency communications, leadership, and the future of the 911 industry.

#911 #PublicSafety #EmergencyCommunications #NextGen911 #AIin911 #Telecommunicators #DispatchLife #PublicSafetyTechnology #ECC #911Training #Leadership #QualityAssurance #BeyondTheLaunch #ThisGen911 #APCO #NENA

Public safety agencies are increasingly introducing new capabilities such as language access services, AI-assisted call handling, and coordination with Real-Time Crime Centers. But introducing technology is only the beginning. The real challenge is ensuring that these tools are trusted, adopted, and effectively integrated into daily operations.

In this conversation, Jeff Bruns shares insights on how agencies and technology partners can work together to move beyond deployment and toward true operational success.

We discuss how implementation strategy, training, operational alignment, and ongoing customer engagement all play critical roles in ensuring that new capabilities actually deliver value in the field.

Max shares actionable strategies to maintain momentum after deployment, including how to foster real-time tweaking, continuous training, and data-driven decisions that align vendor incentives with your core mission. You'll also hear from a CEO who went from building salon scheduling software to revolutionizing 911 call centers, highlighting the power of caring deeply about your core mission and relentlessly focusing on outcomes.Max discusses how to hold vendors accountable without damaging collaboration, why short-term contracts drive better results, and the crucial role organizational culture plays during technology transitions. This episode is perfect for emergency call center leaders, public safety executives, and innovators eager to move beyond traditional support models and create real, sustainable change. If you're tired of systems that walk away after go-live and want long-term partners committed to your success — this is your playbook. Max’s insights will challenge your mindset on implementing disruptive tech, emphasizing that true success lies in the support, adaptability, and shared goals that drive life-saving outcomes. Trust us—this conversation will leave you inspired, informed, and ready to lead your dispatch operation into the future.

Why this works:

This episode hooks with a compelling promise—long-term success in public safety tech—and builds curiosity around support models often overlooked. It targets leaders struggling with adoption and emphasizes transforming calls for non-emergencies into opportunities for operational excellence, promising practical strategies and motivational insights that resonate deeply with emergency services' mission-critical environment.

The conversation with Jason Klink delves into the challenges of implementing new technology, leadership and culture in public safety, and the critical issue of staffing and retention. It explores the importance of customer success principles in public safety and strategies for rebuilding retention momentum. Jason's insights shed light on the complexities of public safety operations and the need for strategic shifts to address these challenges effectively.

Takeaways

• Implementation challenges
• Leadership and culture
• Staffing and retention

Chapters

• 00:00 Introduction to Jason Klink
• 05:50 Challenges in Public Safety
• 19:54 Adoption and Retention in Public Safety
• 30:05 Customer Success in Public Safety
• 39:57 Rebuilding Retention Momentum
• 45:06 Closing Thoughts

Learn how innovative AI solutions are revolutionizing emergency response. Discover the inspiring journey of RapidSOS and its impact on public safety.

## Why Traditional Approaches Fail

The conventional methods of emergency response are often limited by outdated technology. For instance, traditional systems might locate a caller within 60 meters, which is insufficient in urgent situations. Michael emphasizes that technology should not only provide location data but also facilitate faster, more accurate responses.

### The Role of AI in Emergency Response

RapidSOS has developed innovative solutions that integrate AI with public safety protocols. 

## Key Takeaways from the Conversation

- Technology and Humanity: While technology plays a crucial role, Michael stresses that it cannot replace the human touch in emergency services. The commitment of telecommunicators and responders is irreplaceable.

- Continuous Learning: The journey of integrating AI into public safety is ongoing. Michael and his team are constantly learning from public safety professionals to refine their technology.

- Impact Measurement: Success in public safety should not only be measured by speed but also by the number of lives saved and the effectiveness of response strategies.

## Conclusion

The integration of technology in public safety is not just about speed; it’s about saving lives. Michael Martin’s insights underscore the importance of innovation in enhancing emergency response systems. As we continue to witness advancements in AI, the potential for improved outcomes in public safety remains significant. 

Chapters

00:00 Introduction to Michael Martin and Rapid SOS

02:33 Personal stories that drove the passion for public safety innovation

06:42 Supporting over a billion emergencies and impactful moments

11:17 Celebrating Public Safety Telecommunicators Week

15:27 What separates successful public safety tech deployments

19:58 Building predictive models for emergency risk assessment

24:50 Interoperability and data fusion in emergency response

29:13 The role of AI in 911 today and future considerations

40:03 Preparing for surge demand during major events like the World Cup

46:36 The future of 911: AI-driven emergency prevention and response

51:57 Key decisions for 911 leaders in the next year

Resources

Rapid SOS Official Website - https://rapidsos.com

Harmony AI Platform - https://rapidsos.com/harmony

Public Safety Innovation Day 2024 - https://rapidsos.com/events

APCO International (Public Safety Organization) - https://apcointl.org

 guest links

LinkedIn - https://www.linkedin.com/in/michael-martin-rapid-sos

Twitter - https://twitter.com/rapidsos

Tag someone who needs to rethink their approach to customer journeys!

Today, we're diving into CJ Casuto's powerful question about creating a seamless journey from implementation to adoption.

Many organizations treat customer success, implementation, and product adoption as separate phases. But what if I told you that aligning these phases can lead to measurable value?

First, we need to capture sales intelligence. Knowing how your team operates under pressure is crucial. Understand the roles, political dynamics, and what success looks like for your leaders.

If you don’t define success from their perspective, you might create something that works but doesn’t truly matter.

To avoid this, ensure your CRM captures vital stakeholder information and triggers actionable insights. Your CRM should be the nervous system of your customer journey, not just a database.

Let's rethink how we approach customer success together!

In this episode of Beyond the Launch, we sit down with Scott MacDonald, CEO of GovWorx, to explore why the best solutions aren’t built in isolation. They’re built in partnership.

Scott shares how engaging customers and partners from diverse backgrounds leads to stronger products, more effective projects, and better outcomes for the people who rely on them, especially in public safety.

From collaboration to innovation, this conversation highlights what it really takes to build with purpose and deliver results that matter.

🎧 Listen now and join the conversation.

#BeyondTheLaunch #PublicSafety #Leadership #Innovation #GovTech #Collaboration #ArtificialIntelligence #EmergencyCommunications

Most implementations fail not because of technology, but because of energy. In this mini-episode of Beyond the Launch, we explore ten practical and leadership-driven strategies to ignite enthusiasm across your organization during major projects and system implementations.

From empowering new voices to building momentum and creating shared ownership, this episode challenges leaders to move beyond project management and into true engagement. If you want your next implementation to inspire and not exhaust your team, this conversation will change how you lead the process.

Episode Description

In this episode of Beyond the Launch, I sit down with Client Success Strategist and Manager Emilee Schulzke Voegele to explore an emerging term gaining traction in SaaS organizations: Customer Obsessed.

As Customer Success continues to mature as a discipline, some leaders are reframing the conversation and shifting from reactive service models to enterprise-wide alignment around customer outcomes.

But what does “Customer Obsessed” actually mean?
Is it simply a rebranding of Customer Success?
Or does it represent a deeper structural and strategic evolution?

Together, we discuss:

• How Emilee defines “Customer Obsessed”
• Whether this is mindset, structure, or strategy
• The implications for Customer Success leaders
• And how this shift impacts adoption, especially in complex, mission-critical environments like 9-1-1

Because if Customer Success is about outcomes, then customer obsession may be about ownership at every level of the organization.

What if success wasn’t go-live, but the moment your user partners say, “We can’t live without it”?

In the debut episode of Beyond the Launch, we redefine what Customer Success really means in 9-1-1 technology. Adoption doesn’t start after implementation. It begins in sales and must be woven through every stage of the journey.

Because real success isn’t installing software.
It’s becoming indispensable.