Jennifer Lonchar, joined Will for a Strategy Call to discuss the results of the AmbioEDU x Clarity EM survey of how high school students are consuming digital media and streaming services. The full results come out the week of 5/25/26, so this is an early preview.

Clarity Calling is a podcast of Clarity EM.

1:19 - Meet Jennifer Lonchar

3:35 - 2026 High School Media Consumption Survey Results: Reaching students on streaming services

6:36 - Streaming advertising is where digital advertising was 10 years ago, the opportunity is now

8:40 - Tailoring ads to the platform

10:26 - The majority of students are taking action after seeing an ad

13:27 - Seeing brands on TV makes them more credible to students

17:31 - What is working to engage students in video ads

21:30 - Almost half of students are only applying to colleges they see advertised

23:02 - How students are using Pinterest

26:22 - Using the survey results to impact summer melt and yield

35:15 - Jennifer's calling

Well, sometimes you know someone so well that you can't build just one game. That's what happened when I called Ange Huffman, so today you get a bonus game called Each Beach. Ange has to guess if a Google Review is about her new hometown, Huntington Beach, or Indiana Beach. Play along and have some fun!

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

1:03 - 3 things you should know about Ange

4:54 - Ange's experience on stage

7:22 - 3 Questions for Ange

12:58 - Ange's Game: Cue the Cusack

Ange Huffman, Associate Director of Admissions - West Coast Regional, SoCal at Purdue, joined Will for a Strategy Call to discuss being a regional recruiter, maximizing connections in a new territory, and being an advocate recruiter.

Clarity Calling is a podcast of Clarity EM.

1:21 - Meet Ange Huffman

2:58 - Ange's advice for getting to deeply know the area as a regional rep

6:09 - Building relationships from scratch

8:33 - Balancing work and life as a regional recruiter and building your community

13:16 - Be a true advocate and champion for students

16:21 - How being an advocate recruiter impacts the family

18:06 - Balancing championing students and not giving them false hope

20:07 - Advice for counselors who are struggling to keep the energy high and reducing burnout

22:55 - The traits that help managers lead remote staff

26:11 - What you should consider before taking a remote recruiter role

30:01 - Ange's calling

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

Be sure to listen to Kevin's podcast with Brody Broshears, The Pickup Meeting!

0:53 - 3 things you should know about Kevin

7:21 - 3 Questions for Kevin

15:10 - Showing love to classic TV and the golden days of theme songs

18:39 - Kevin's Game: Which is more? Vikings vs F1 Edition

Dr. Kevin Thomas joined Will for a Strategy Call to discuss how the University of Central Arkansas integrates student success and enrollment to improve student support and access. If you enjoy this chat, and I know you will, you should absolutely listen to Kevin's podcast The Pickup Meeting with his cohost Brody Broshears.

Clarity Calling is a podcast of Clarity EM.

1:40 - Meet Kevin Thomas

5:00 - The importance of an advocate leader

8:04 - The Pickup Meeting

12:22 - Learning from other departments

14:28 - The benefits of incorporating enrollment and student success

21:53 - Increasing access for underserved students and UCA's success with a tuition promise

28:41 - How centralizing services makes UCA stand out and change the cost narrative

32:10 - Cross-functional training and collaboration

35:45 - Kevin's calling

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

1:01 - 3 things you should know about Reggie Hill

2:45 - Reggie's interest in books, history, and philosophy

4:25 - 3 Questions for Reggie

18:06 - Reggie's Game: Real History Book/Fake History Book

Reggie Hill, joined Will for a Strategy Call to discuss the heart and soul of regional colleges, his intentional journey through enrollment management, building a personal board of governors, and multiplying your impact.

Clarity Calling is a podcast of Clarity EM.

1:42 - The unique portfolio of Reggie's work at UMSL

3:42 - How regional colleges need to tell their story differently

6:14 - In a digital world, do students view regionality the same way?

8:06 - Differentiating the student experience

10:28 - Reggie's intentional journey to higher ed and St. Louis

12:52 - Mentorship and building your personal board of governors

17:47 - How Reggie views career development for students and how that's curated for students

19:21 - Reframing the role of regional colleges as empowering the region rather than serving

21:32 - Be a multiplier

23:17 - How Reggie keeps up with new technologies, trends, and tactics

24:14 - Reggie's calling

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions, get to know them better, and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

1:42 - 3 things you should know about RJ

4:51 - What is lucid dreaming and how does RJ use it?

8:14 - RJ's creative outlets and seeding creativity

15:05 - Creative failures and avoiding them by starting with data

20:41 - 3 Questions for RJ

28:52 - RJ's philosophy: "This is life, use it!"

31:46 - RJ's Game: LEGO Through the Years

45:48 - An exclusive announcement from RJ

RJ Thompson, Teaching Associate Professor of Digital Narrative and Interactive Design in the Department of English at Pitt, joined Will for a Strategy Call to discuss marketing philosophies, usability, and how serving students gives him energy and makes him better at his work.

Clarity Calling is a podcast of Clarity EM.

1:16 - What brought RJ to Higher Ed?

5:28 - The design and usability mistakes most common in higher ed

8:01 - The award-winning web design philosophy: tell a complete story on 1 page

18:03 - How the student-marketing relationship has changed since the pandemic and how Pitt builds student-faculty relationships early

24:38 - Keeping in touch with students and how faculty can be an asset to recruitment and retention

28:24 - What gives RJ hope for the future of the profession?

31:49 - RJ's calling

Every other week we have a social call with our guest to get to know the person behind the title. We roll the dice to ask three questions and then play a personalized game.

Clarity Calling is a podcast of Clarity EM.

13:10 - 3 questions for Blake

19:24 - A wolverine trivia game

Blake Mischley, CEO and Cofounder of MeetYourClass, joined Will for a Strategy Call to discuss their recent survey results. Students today are very focused on campus vibe, signals of acceptance, and personal guidance. Can you break the analysis paralysis and help them find their home?

Clarity Calling is a podcast of Clarity EM.

1:26 - 3 things to know about Blake

2:54 - The 2026 College Admissions Playbook

4:21 - How students are viewing acceptance rates

8:35 - The changing value of rankings

12:38 - Campus vibe is critical

14:53 - Beating analysis paralysis to aid student decision-making

19:46 - AI for search and balancing personal guidance

25:02 - Your website vs social media for college search

29:12 - What is Blake's calling?

31:02 - What is MeetYourClass

• The Strategy Call: Focused conversations on admissions strategy and brand building.
• The Social Call: A casual chat and games where we get to know the humans behind the titles.

Think of it like conference sessions followed by a happy hour, but you won't be flying in the middle seat. Subscribe for biweekly insights that move the needle for your institution.

Clarity Calling is a Clarity EM podcast.