About the Guest(s):

Adam Kerpelman is the founder of Marketing Machine and an educator in the fields of entrepreneurship and generative AI at the University of Virginia. He is dedicated to improving marketing practices through his educational content and a popular newsletter that compiles insights from a variety of sources.

Mark Richardson serves as the VP of Demand Generation at Marketing Machine. With a history of significantly contributing to newsletter growth and a recent appointment to the board of a custom collectible card company, Richardson focuses on educational content and AI processes to enhance marketing strategies.

Episode Summary:

In this exciting episode of Talking Shizzle, host Taylor Wilson has an insightful conversation with marketing experts Adam Kerpelman and Mark Richardson. Both guests shed light on the evolving landscape of marketing, particularly focusing on how generative AI is reshaping marketing strategies and funnels. They emphasize the need to incorporate AI as a tool to enhance human creativity without replacing it, stressing AI’s role in maximizing efficiency across marketing processes.

Mark and Adam explore the analogy of marketing as a machine, circling down into the processes of building effective marketing funnels. They discuss the importance of foundational elements, the critical nature of setting realistic expectations, and the ongoing challenge of the marketing-sales dynamic in organizations. By leveraging their collective expertise, they provide a roadmap for optimizing marketing workflows and ensuring alignment across business functions. Their dialogue unpacks the myth that marketing automation can solve all problems, highlighting the importance of discipline, foundational practices, and internal communication for success.

Key Takeaways:

• Generative AI as Brainstorm Buddy: AI is a powerful tool for extending creativity and efficiency in marketing but should begin where human insight ends, acting as an innovative brainstorming partner rather than a full replacement for human creativity.
• Building the Marketing Machine: Constructing an effective marketing process requires foundational setup, realistic expectation management, and a focus on both testing and production phases.
• Alignment of Sales and Marketing: Successful companies often have strong communication channels between marketing and sales, emphasizing collaboration rather than blame for achieving shared goals.
• Communicating Marketing Value: Marketers must be able to clearly report on their activities and contributions, particularly in translating testings and optimizations into tangible outcomes such as leads and conversions.
• Expectation Management in Implementation: Setting appropriate timelines and understanding the complexity of launching marketing initiatives can preempt unrealistic expectations and backlash.

Resources:

• Creative Shizzle
• Marketing Machine Newsletter and Services
• Instagram  | www.instagram.com/mark_richardson715 
• Twitter  | www.twitter.com/thadamage 
• LinkedIn  | https://www.linkedin.com/in/markrichardson-marketingmachine/ 

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Howdy! Thanks for joining us everyone; today's conversation is very VERY current. We sit down and talk some shizzle with Paula Kochan, who is a former college admissions adviser, and has been working as a Creative Talent Recruiter from home for the last several years now. We talk about how Paula's experience in the admissions world has prepared her for the world of recruiting.

Learn more about the job landscape that is currently going on, rounding out the 2022 season. We chop it up and talk about how the pandemic has affected the market, and this is not necessarily a new phenomena to the recruiting world. Paula highlights how the world of recruiting is a tumultuous world right now, as you see more and more companies making these massive layoffs. It's not all gloom and doom though as Paula gives our listeners some hope, tips and tricks to get ahead.

We talk about the creative / digital world, there are many different roles that fall under the umbrella of creativity. For example, web development, design, print advertising, audio production, and video production. Recruiters in this industry typically specialize in one area or another, and use their knowledge to match creatives with the right opportunity for them.

Our conversation also dips into the role of a digital project manager in marketing, and how important it is for candidates to have the right keywords on their LinkedIn profiles in order to be found by recruiters. It is also important for candidates to have an understanding of the different tools that are available to them, in order to be successful in the role. Taylor, Paula, and Will discuss the importance of highlighting one's skillset in their profile, in order to remind potential employers what they are capable of. This is a really great listen folks, we talk about this and much more like;

- The Importance of Keywords in Your Job Search, and How to Stand Out When Applying for Jobs Online.
- LinkedIn Profiles and how to Maximize this Network.
- The Impact of Layoffs on the Job Market.
- Millennials in the Workforce.
- The Advantages of Working from Home and a Flexible Schedule.
- Unlimited PTO: A Flexible Work perk that Appreciates Life's Emergencies.

If you have any questions, connect with Paula Here:

LinkedIn:  https://www.linkedin.com/in/paula-kochan-26741918a/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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🔥 Get ready for some serious sizzle on Talking Shizzle with Taylor Shanklin and Will Novelli from Creative Shizzle! 🔥In this episode, we're diving deep into the world of grant writing with the incredible Patrice Schumate, founder of A Village for Good. Patrice is on a mission to revolutionize the grant field and provide affordable solutions and unwavering support to small and grassroots nonprofits.

💡 Join us as Patrice spills the tea on the grant writing process and how she's shaking things up. She's had enough of the inefficiencies, the lack of standardization, and those pesky character limits that waste precious time. Patrice is here to bridge the gaps and make a real impact!

💪 Patrice believes that collaboration is key, and she's bringing small nonprofits together with passionate grant writers. It's all about affordability and creating a support system that empowers everyone involved. Together, they're tackling the grant world like never before! 💼 But that's not all! Patrice knows that economic and societal issues run deep, and it's time to confront them head-on. She's calling on each and every one of us to take a stand and be a part of positive change. Let's address the root causes and make a lasting impact! Tune in as the Talking Shizzle Team and Patrice shares the challenges faced by grant writers, especially those from marginalized communities, plus so much more like;

📌 The gaps in the market for small nonprofits and grant writers

📌 The systemic issues with philanthropy and grant writing

📌 The profession of grant writing and its challenges

📌 The inefficiencies of the government grant application process

📌 The challenges faced by small community-based organizations

📌 Ideas for how social good can work better in our society

📌 Gatekeeping in the grant writing industry

📌 Advocating within the grant writing community

📌 Tips for getting into grant writing

🎧 So, grab your headphones and get ready for a mind-blowing episode! Listen to "Talking Shizzle" to unlock Patrice Schumate's grant writing expertise and ignite your fundraising goals! 🔥🔥

Connect with Patrice Schumate on LinkedIn: https://www.linkedin.com/in/patrice-shumate/ 

Explore A Village for Good and access their incredible resource guide at: https://www.avillageforgood.com/

Thanks for tuning in to Talking Shizzle! Remember to subscribe, leave a review, and share this episode with your fellow changemakers! ✨

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About the Guest(s):

Adam Reed is the Vice President of Marketing at Dilla's Quesadillas, a creative force within the fast-casual dining industry. With an impressive career spanning roles at major food chains, Adam begun his professional journey in marketing at Chipotle before spearheading marketing efforts at Raising Cane's. Over his tenure, Adam has successfully navigated businesses through expansive growth, pivoted strategic marketing initiatives, and consistently driven brand innovation. His expertise in restaurant marketing is recognized industry-wide, making him a sought-after leader and advisor in the field.

Episode Summary:

In this brand new poppin' episode of Talking Shizzle, host Taylor Wilson goes into the culinary world with Adam Reed, VP of Marketing at Dilla's Quesadillas. The discussion spans Adam's extensive career in marketing within the fast-casual and restaurant industry, sharing his journey from IBM to successful roles at Chipotle and Raising Cane's before landing at Dilla's. Listeners are offered a peek into the operational intricacies of these giants in the dining sector and how core values and consistency in messaging have driven significant growth and consumer loyalty.

This episode explores the nuances of brand authenticity and market differentiation amidst a saturated food market landscape. Adam Reed's insights into how Dilla's is positioning itself in the fast-casual industry highlight the importance of community involvement and customer-centric approaches. He emphasizes the intersection of data and intuition in developing impactful marketing strategies. Reed's engaging anecdotes, coupled with strategic advice, paint a vivid picture of the modern challenges — and opportunities — in restaurant marketing, making this episode a must-listen for those in the industry or anyone interested in brand marketing dynamics.

Key Takeaways:

• Successful restaurant marketing is a blend of operational excellence, consistent product quality, and authentic messaging.
• Fast-casual brands like Chipotle and Raising Cane's thrived by focusing on specific core offerings and avoiding market distractions.
• Adam emphasizes the importance of aligning brand strategies with authentic community engagement to resonate with target audiences.
• Marketing strategies should balance data analysis with gut instinct to create genuine connections with consumers.
• Brand differentiation in a crowded market relies on clarity of message and strategic positioning, rather than simply mimicking competitors.

Resources:

• Visit Dilla's Quesadillas for more on Adam Reed's current workplace.
• Connect with Adam Reed on LinkedIn.

For those looking to delve deeper into the intricacies of restaurant marketing and branding, this episode offers invaluable insights and strategic foresight directly from a seasoned expert. Tune in and gain access to the exclusive wisdom shared, ensuring you stay ahead in the ever-evolving landscape of fast-casual dining and brand marketing. Don't forget to subscribe to the Talking Shizzle podcast for more thought-provoking content and industry insights.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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🎙️ In today's episode of Talking Shizzle, Taylor and Will from Creative Shizzle sit down with Chad Barger, a lifelong fundraiser with a passion for helping others raise funds for their passions. 🏫 Chad's fundraising journey started in college with a call center job and AmeriCorps, which led him to start his own fundraising consulting firm, Productive Fundraising. As a speaker, trainer, and coach, Chad has helped countless individuals and organizations reach their fundraising goals.

🎭 Chad's favorite job was his last position as executive director of a United Arts Fund, which raised money for 30 different arts and cultural organizations near Harrisburg, Pennsylvania. He's also a band geek who met his wife in high school marching band and discovered his love for speaking and engaging with people through his work in fundraising.

💰 During the conversation, Chad shares the unexpected path that led him to become a fundraising expert, the lessons he's learned along the way, and the impact his work has in the community and beyond. 👂 Tune in to Talking Shizzle to hear more about Chad's fundraising expertise and how it can help you reach your fundraising goals.

📌 Chad's Journey from Band Geek to Fundraising Professional

📌 Leadership, Fundraising, and Entrepreneurial Challenges

📌 Overcoming the Mindset of Being a Company of One

📌 Creating a Referral Relationship: Building Your Business Around Your Life
📌 Exploring Actionable Resources for Content Development

📌The Importance of Self Care in the Social Good Sector

📌 Productive Fundraising

Thanks for listening to Talking Shizzle! Be sure to 🎧 subscribe/follow/leave a review/etc. to stay up-to-date on future episodes. And don't forget to 🤩 share this episode with your friends!

Check out Productive Fundraising here:

WEBSITE: https://productivefundraising.com/
 

And connect with Chad on LinkedIn here:

LINKEDIN: https://www.linkedin.com/in/chadbarger/

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About the Guest(s):

Lisa Wendland is the Director of Lifecycle Marketing at Blue Wheel Media, boasting over 15 years of experience in digital marketing. Her background spans various sectors including e-commerce, non-profits, and higher education. With a unique blend of skills gathered from ten years in the agency field and five years on the brand side, Lisa brings a comprehensive perspective to life cycle marketing. She's also a professor, contributing her expertise to university-level curriculums.

Episode Summary:

In this power-packed episode of Talking Shizzle, host Taylor Wilson talks with Lisa Wendland, an expert in lifecycle marketing, and they cover the intricacies of this specialized marketing approach. Taylor and Lisa explore crucial elements of lifecycle marketing, dissecting how brands can effectively engage with consumers throughout their journey, from initial awareness to post-purchase engagement. They address personalization and maintaining engagement across different marketing channels like email and SMS.

Listeners will benefit from SEO-optimized insights as Lisa explains how lifecycle marketing focuses on the consumer's journey, from research to purchase, and how to harness tools like email, SMS, and chatbots to nurture these relationships. They touch on the differences in approach between B2B and B2C markets, emphasizing the importance of data-driven personalization for heightened user experience. Strategic discussions on balancing personalization and efficiency reveal how tailored communication can distinguish a brand. Lisa's key highlights include the effectiveness of timely segmentation and behavioral triggers for sustained consumer loyalty.

Key Takeaways:

• Lifecycle Marketing Essentials: Understanding customer journey touchpoints and leveraging channels like email and SMS for personalized communication.
• Personalization Strategy: Importance of balancing efficiency and personalized experiences to boost customer retention and satisfaction.
• B2B vs. B2C Dynamics: Tailoring lifecycle marketing strategies to suit the nuanced needs of B2B and B2C sectors.
• Sustaining Momentum: Strategies to maintain brand engagement and interest across different consumer seasons and stages.
• Effective Campaigns: Insight into successful lifecycle campaigns with examples from Lisa’s professional experiences.

Resources:

• Blue Wheel Media: BlueWheelMedia.com
• Lisa Wendland’s LinkedIn: linkedin.com/in/lisawendland
• Creative Shizzle: http://CreativeShizzle.com

Listen to the full episode for an in-depth look at lifecycle marketing strategies and more insightful discussions with industry experts. Stay tuned for upcoming episodes of Talking Shizzle as we continue to bring you valuable content for business growth and innovation.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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In this episode of Talking Shizzle 🎙️, Taylor and Will talk the bizzle of social media with Julia Campbell of the Nonprofit Nation Podcast. Julia is an experienced consultant who runs her own business helping nonprofit organizations with digital marketing, social media, ✍️ storytelling, fundraising ➕ much more. She has been a development director and marketing director for almost a decade before going out on her own, and knows what it is like to wear many hats 🎩 and do a lot of shizzle. We also talk about her experience with helping nonprofits navigate the digital world, her background in the industry, and her work with online courses, one-on-one consulting, audits and assessments, and speaking engagements.

The Nonprofit Nation with Julia Campbell launched 🚀 in August 2021. The crew talks about Julia’s journey to launching her pod, and how people always feel the need to have their ducks 🦆in a row and be perfect. Trust us, we get that 🤙🏼 But after reading a book by Seth God, Julia realized that it was okay to be imperfect and that they should just send it🔥. Julia studied journalism in college and has a passion for people and their stories. Through her podcast, Julia is able to explore different topics and learn from others without having to be an expert on everything.

The crew discusses the process of starting a podcast and the lessons learned along the way. They emphasize the importance of understanding the goal and value add of the podcast before starting, as well as delegating tasks that lie outside of their zone of genius. Another big suggestion we discuss is batching interviews to increase efficiency, the importance of committing to a regular release schedule plus so much more like;

📌 Navigating the Digital World ➕ Celebrating St. Patty's Shizzle 👑🌈🎩🍀
📌 Conversation with Business Owner & Podcast Host, Nonprofit Nation
📌 The Benefits of Starting a Podcast
📌 Batching Podcast Prep for Maximum Efficiency
📌 The Benefits of Consistent Podcasting
📌 The End of Free Social Media
📌 Exploring the Evolution of Social Networking & Social Media Platforms
📌 Exploring the Latest Social Media Trends: Subscription Models & Increased Verification
📌 The Relevance of Facebook in the Digital Age
📌 Social Media Platforms for Business Goals


Check out Julia Campbell and the Nonprofit Nation Podcast and all the amazing things she can assist with here:
📌 https://jcsocialmarketing.com/
📌https://jcsocialmarketing.com/podcast/

Connect with Julia here on these social media channels if you have questions:
📌 Linkedin: https://www.linkedin.com/in/juliacampbell/
📌INSTAGRAM: @juliacampbell77

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About the Guest(s):

Jeanette Russell is a seasoned professional in the nonprofit tech space with over 17 years of experience. Her career started as a grassroots organizer on public land issues, transitioning into nonprofit tech when she joined Democracy in Action in 2007. Jeanette has held various roles in significant organizations, including Blackbaud and Neon One, focusing primarily on product marketing and go-to-market strategies. Her passion lies in providing the best solutions through well-structured GTM processes for companies aiming at social impact.

Episode Summary:

In this episode of Talking Shizzle, our host Taylor Wilson talks about the intricacies of go-to-market strategies with Jeanette Russell, a veteran in product marketing within the nonprofit tech sector. The episode unravels the complex layers of GTM tactics, revealing how companies can effectively target their ideal customer profiles, improve pipeline velocity, and ensure optimal go-to-market processes. Jeanette shares her extensive experience across various companies, offering listeners invaluable strategies focusing on social impact.

The conversation explores the world of GTM, breaking down what it truly means beyond the buzzword. As Jeanette emphasizes, understanding GTM is vital—it's about integrating processes across departments to align on launching a product or driving growth. The episode also sheds light on the significance of sales and marketing alignment, examining why many CMOs face short tenures. Jeanette offers practical insights on identifying and addressing GTM challenges, ensuring businesses can confidently strive toward their revenue goals.

Key Takeaways:

• Understand GTM Processes: Learn how go-to-market strategies involve cross-departmental collaboration in identifying target markets, launching products, and achieving sales goals.
• Navigate GTM Buzz: Gain clarity on what go-to-market truly entails, debunking misconceptions and recognizing it as an iterative, multidisciplinary function.
• Enhance Sales-Marketing Alignment: Explore how GTM processes aid in aligning sales and marketing teams to effectively target ideal customer profiles (ICP) and eliminate internal friction.
• Avoid Common Pitfalls: Discover typical GTM challenges such as misdefining ICPs and the impact of heavy discounting, and learn strategies to prevent these issues.
• Focus on Business Maturity: Delve into different GTM tactics suitable for various organizational maturity stages and understand how to leverage them to drive business growth.

Resources:

• Jeanette Russell on LinkedIn.
• J Net Marketing Website: Jnetmarketing.com
• Creative Shizzle: Creativeshizzle.com

For more comprehensive insights and to delve into the full conversation, listen to this enlightening episode of Talking Shizzle. Stay updated with the latest strategies and thought leadership by subscribing and exploring more episodes where industry experts bring you innovative business growth shizzle.

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About the Guest:

Moshe Hecht is a seasoned entrepreneur and philanthropic innovator, serving as the CEO and founder of Hatch. With a profound history of over a decade in servicing nonprofits, Moshe co-founded Charidy.com, a leading crowdfunding platform for nonprofits, which successfully raised over $3 billion for more than 8,000 organizations worldwide. At Hatch, Moshe focuses on leveraging data intelligence to enhance donor relations for mid-sized nonprofits by providing a comprehensive view through complete human profiles, powered by innovative technology solutions.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Shanklin talks with Moshe Hecht, an innovator in philanthropic technology, about how his platform Hatch is revolutionizing the way nonprofits engage with their donors through data intelligence. Moshe discusses his journey from Charidy.com to founding Hatch, exploring how data-driven insights are transforming the landscape of nonprofit fundraising and donor relationship management. Prepare for a look into the future of philanthropy, enriched with compelling insights and practical applications of data intelligence in the nonprofit sector.

Throughout the episode, Moshe introduces the concept of 'complete human profile,' emphasizing how Hatch collects over 80 data points to paint a holistic picture of donors. He elaborates on how understanding what makes donors tick, click, and give can lead to more meaningful and successful engagements. The discussion explores the innovative feature of Hatch Live, a real-time feed that keeps nonprofits connected to their community by tracking news, social activity, and events relevant to their audience. Moshe touches on the use of generative AI to enhance communications and shares his excitement about the recently launched Quick Search tool, offering insights into future developments in nonprofit technology.

Key Takeaways:

• Complete Human Profile: Hatch provides a comprehensive view of donors through 80+ public data points, enabling nonprofits to understand donors holistically.
• Real-Time Engagement: Hatch Live offers a real-time feed of community activities, allowing nonprofits to engage meaningfully with their audience.
• Innovative Use of AI: Generative AI is harnessed by Hatch to improve personalized communications, enhancing the efficacy of donor interactions.
• Data-Driven Segmentation: Nonprofits can leverage data intelligence for targeted segmentation, improving campaign success and donor engagement.
• New Quick Search Feature: Hatch's Quick Search provides nonprofits with instant access to detailed profiles of individuals, opening new opportunities for engagement.

Resources:

• Creative Shizzle: creativeshizzle.com 
• Hatch: Explore the products and features at hatch AI QS 
• Charidy.com: Former company co-founded by Moshe Hecht

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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In today's episode of Talking Shizzle🎙️, host Taylor Shanklin and trusty side kick WillBill sit down with Steve Lausch and Sarah Sebastian from the organization OneCause. The conversation is electric⚡! The Creative Shizzle Team hits a home run ⚾ here with this snapshot of information from 2022, which can heavily lead into your 2023 planning and strategy. Introductions first though-

Steve Lausch is the Director of Product Marketing, serving as a nexus for senior Product, Marketing, and Sales leadership. In addition to his 6 years of fundraising tech experience, Steve has served in various marketing capacities in Automotive Retail CRM & Martech. And -- Sarah Sebastian is the Director of Corporate Communications at OneCause. She’s a marketer and brand geek at heart with eight years of experience in the nonprofit tech space. Outside of work, Sarah can be found reading, hiking, kayaking, and getting lost in the woods while photographing birds.

OneCause focuses on fundraising and marketing, and how they use data to help guide their planning. Steve, Sarah and Taylor talk about the importance of planning, fundraising, and marketing for the upcoming year, and provide guidance on how to use the data uncovered in the annual report to make the most informed decisions. The OneCause Annual Nonprofit Survey and Fundraising Outlook Report has been conducted for five years, and the report is being released for the third year. 900 unique nonprofit voices spoke into the survey, ranging from completely volunteer-led organizations to large national organizations. 28% of respondents were executive directors, 31% were development vice presidents, and the rest were event directors. The survey data is meaningful, as over 80% of respondents influence technology purchases for their respective nonprofits. The goal of the survey and report is to get a snapshot of the nonprofit world and provide meaningful data that can be used to help nonprofits. Find out more about the annual report adn the MOST important details to takeaway in today's chat plus way more, like;

📌 Overview of OneCause.

📌 Summary of One Cause's 2022 Nonprofit Trends Report.

📌 Analyzing the 2022 Fundraising Report to Inform Future Actions.

📌 Key Report Findings & Takeaways.

📌 The Events Space in 2023 and What it Looks Like.

📌 Benefits of Hybrid Events for Nonprofits

Get in touch with Steve and Sarah to talk about the Annual Report;
📌 TWITTER: https://twitter.com/stevelausch

📌 LINKEDIN: https://www.linkedin.com/in/sarah-sebastian-b3533614/

📌 LINKEDIN: https://www.linkedin.com/in/stevelausch/

📌 LINKEDIN: https://www.linkedin.com/company/onecause/

Or Reach Out to Steve & Sarah Professionally for Assistance;

🔗 WEBSITE: https://www.onecause.com

And Here is a Link to Download The Annual Report:

🔗 https://www.onecause.com/ebook/2023-fundraising-outlook-report/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Welcome to our new show, Talking Shizzle! In our very first episode of the Talking Shizzle podcast, we sat down with the President and Founder of Nexus Marketing, Rafi Norberg to talk about going NICHE with your business and choosing a niche target market.

Here's the shizzle highlight reel from what Rafi and Taylor talked about on this episode:

• The Idea of Going Niche in Your Business
• Rafi's love of Beef Jerky....mmmmmm
• How to sunset products and focus on what you are best at
• Utilizing organic SEO to understand your target market.
• Scalable options for future successes
• How entrepreneurship takes Significant sacrifice
• Invaluable Organizational values

Learn more about Nexus Marketing on their website, and reach out to Rafi Norberg on LinkedIn.

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🎙️ In today's episode of Talking Shizzle, Taylor and Will from Creative Shizzle sit down to talk about racial equity and board development with ✨ Renee Rubin Ross ✨ and 💥 Christal Cherry 💥, two passionate professionals in the nonprofit sector.

🙌 Christal and Renee are two experts who lead workshops with boards to help them understand the importance of antiracism. Through interviews and assessments, they build trust with board members and provide them with an understanding of their own biases and how they can use their mission to promote antiracism. They often provide sessions on bias and how to shift culture and behavior, with the ultimate goal of helping the board members develop an understanding of race and how they can use it to advance their mission.

🔎 During the conversation, Renee and Christal shared statistics related to board composition and the critical role that diverse boards play in the nonprofit sector. They also talked about the challenges they have faced and the successes they have seen in helping nonprofits become more diverse, inclusive, and effective. 🌟 It was an insightful conversation, full of practical tips and advice for anyone looking to create more diverse and inclusive boards in the nonprofit sector. Tune in to Talking Shizzle to hear more of this conversation + many more sizzling topics like;

📌 Board Development and Racial Equity

📌 Collaboration to Support Nonprofits in Their Race Equity Journey

📌 Exploring Race Equity Through Board Member Responsibilities

📌 Board and Staff Collaboration for Race Equity Initiatives

📌 Building Belonging Through Representation and Inclusion

📌 Power Dynamics in Inclusion

📌 Doing the Tough Work with Your Board

Thanks for listening to Talking Shizzle! Be sure to 🎧 subscribe/follow/leave a review/etc. to stay up-to-date on future episodes. And don't forget to 🤩 share this episode with your friends!

Check out The Board Pro here:

WEBSITE: https://www.theboardpro.com/

And The Ross Collective here:

WEBSITE: https://www.therosscollective.com/

And connect with Christal and Renee on LinkedIn here:

LINKEDIN: https://www.linkedin.com/in/christal-m-cherry/

LINKEDIN: https://www.linkedin.com/in/reneerubinross/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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About the Guest(s):

Moby Hayat is a renowned digital ad specialist with a focus on helping companies optimize their performance in digital advertising platforms, particularly LinkedIn. With a rich experience in the realm of B2B marketing, Moby excels in enhancing ad conversion, strategizing targeted ads, and leveraging first-party data to improve advertising outcomes. Moby's expertise has been acknowledged by his vast network where he frequently shares insights on digital marketing and advertising trends.

Episode Summary:

In this episode of the Talking Shizzle pod, Taylor Wilson, the founder of Creative Shizzle, invites digital ads expert Moby Hayat to talk about the ups and downs in the world of LinkedIn advertising. As someone who has attended notable marketing events and keeps a keen interest in the digital landscape, Taylor taps into Moby's expertise to explore how SMBs, high-end consultancies, and established SaaS companies can optimally use LinkedIn for their advertising needs. With Moby's recent journey to citizenship providing a personal touch that parallels his professional ethos of adaptability and growth, this conversation is rich with insights for anyone interested in enhancing their digital marketing strategies.

Throughout the episode, Taylor and Moby dissect various advertising platforms, focusing specifically on LinkedIn. They evaluate the ins and outs of budget management, audience targeting, and comparing platform efficiencies between LinkedIn, Meta, and other advertising avenues. The discussion highlights how LinkedIn's targeting capabilities are unmatched in the realm of B2B marketing but also calls attention to its higher costs, stressing the importance of understanding your business's specific needs and close processes. With actionable insights and inspirational narratives, this episode stands as a comprehensive guide for companies aiming to push their boundaries in digital advertising.

Key Takeaways:

• LinkedIn's Unique Positioning: LinkedIn offers unparalleled B2B targeting because it utilizes first-party data, making it ideal for businesses looking for specific professional demographics.
• Budget Considerations: LinkedIn can be more expensive than Meta platforms; businesses should weigh cost versus quality of leads and long-term gain.
• Testing and Optimization: The importance of testing different ad strategies across platforms to find what works best for your specific business model, such as using Meta for immediate leads and LinkedIn for brand awareness.
• Tracking and Attribution: Although tricky, utilizing correct tracking methods is crucial for understanding ad impacts and optimizing future campaigns.
• Start Small, Grow Big: Small businesses should begin with a manageable budget to refine their advertising strategies and gradually increase expenditures as they see more definitive results from campaigns.

Resources:

• Moby Hayat on LinkedIn: Moby Hayat
• Creative Shizzle Website: CreativeShizzle.com
• Metadata.io's Meta Match: A tool for B2B targeting on Facebook and Instagram (details discussed during the episode).

This episode of Talking

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About the Guest(s):

Dave Raley is the founder of Imago Consulting, a firm specializing in advising businesses and nonprofits on sustainable giving and subscription economies. With an extensive 18-year background in advertising and marketing agency spaces, Dave has transitioned into a consultant role, focusing on helping organizations harness the power of sustainable revenue streams. He is also an upcoming author of the book "The Rise of Sustainable Giving," which offers insights into leveraging the subscription model for continual growth in the nonprofit sector.

Episode Summary:

For today's episode of Talking Shizzle, host Taylor Wilson talks with Dave Raley, founder of Imago Consulting, to discuss the evolving subscription economy and its implications for businesses and nonprofits. They delve into the increasingly essential role of subscription services in creating sustainable revenue streams in an unpredictable market. Dave draws from his wealth of experience and upcoming book, "The Rise of Sustainable Giving," to guide listeners through integrating subscription models into their growth strategies.

Taylor and Dave explore how modern consumer behaviors have shifted to favor subscription services, with insights into integrating these models into both profit-driven ventures and nonprofit organizations. Discussing the cultural shift towards a subscription-based economy, the conversation covers the impact of this change on marketing strategies and consumer expectations. With search-friendly terms like "sustainable giving," "subscription economy," and "recurring revenue," the episode provides actionable insights for organizations looking to embrace subscriptions as a core part of their development strategy.

Key Takeaways:

• Subscriptions are becoming a dominant part of consumer behavior, offering opportunities for businesses and nonprofits to create sustainable, predictable revenue streams.
• A successful subscription model must deliver ongoing value to customers or donors, not merely recurring transactions.
• Many nonprofits can leverage the same cultural shifts that have allowed for-profit subscription services to thrive by focusing on delivering continuous impact updates and improvements.
• The average American has 12 subscriptions, indicating a significant market shift towards ongoing service models which businesses can capitalize on.
• Businesses and nonprofits alike should focus on understanding their audience's motivations to design subscription models that truly provide value.

Resources:

• Creative Shizzle - Creative Shizzle Website
• Imago Consulting - Dave Raley's consulting firm
• Sustainable Giving Book: SustainableGiving.org
• Robbie Kelman Baxter - Author of "The Membership Economy" & "The Forever Transaction"
• Zora - Subscription Management Platform
• Rocket Money - Subscription Management App

For more insights into leveraging the subscription economy for sustainable growth, listen to the full episode of Talking Shizzle and subscribe for more enlightening content on business and nonprofit strategies.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

About the Guest(s):

Kristin Jackson is the CEO and co-founder of Free Spoke, a pioneering search engine that is dedicated to user privacy and presenting balanced viewpoints. With a robust professional history in technology and entrepreneurship, Kristin has collaborated with her co-founder Todd Ricketts to establish a platform that offers unique search solutions. Her work focuses on challenging the conventional models of internet search by fostering transparency and integrity in the digital age.

Episode Summary:

In this fabulous episode of Talking Shizzle, host Taylor Wilson interviews Kristin Jackson, CEO and co-founder of Free Spoke, a revolutionary search engine that offers privacy-focused solutions and balanced viewpoints. As they dive into Kristin's journey of creating a search engine to compete against the Goliath that is Google, Kristin explains the fundamental differences that Free Spoke brings to the world of digital search. Emphasizing their steadfast commitment to user privacy, showing diverse perspectives, and offering a pornography-free environment, Kristin highlights the significance of integrity in today's technological landscape.

The conversation with Kristin Jackson explores the entrepreneurial venture of building a search engine that contrasts with major players like Google and DuckDuckGo. Drawing on insights into AI and emerging trends in search technologies, Kristin underscores Free Spoke's dedication to provide a more ethical and user-centric internet experience. The episode also delves into their future initiatives, including a kid-specific browser to protect young users. Throughout the dialogue, Kristin sheds light on how Free Spoke navigates the complexities of the tech industry by adhering strictly to privacy and unbiased content, reiterating the importance of genuine debate and diverse opinions in shaping a well-informed public.

Key Takeaways:

• Free Spoke is committed to protecting user privacy, ensuring anonymity in searches and never selling user data.
• The platform distinguishes itself by showing both left and right perspectives on search topics, helping users avoid echo chambers.
• Free Spoke offers a pornography-free search environment, acknowledging the impact of such content on societal issues like sex trafficking and child protection.
• The discussion includes insights into the evolving role of AI in search engines and how Free Spoke plans to integrate these technologies while maintaining its core principles.
• Kristin Jackson emphasizes the importance of this debate for personal and societal growth, drawing from historical examples and applying these insights to present-day digital challenges.

Resources:

• Free Spoke Website: freespoke.com
• Contact Kristin Jackson: kristin@freespoke.com

Discover an insightful conversation that delves into the complexities of the modern digital information space. The episode encourages listeners to think critically about the platforms they use and urges them to explore Free Spoke for a balanced search experience. Be sure to tune in for more discussions that challenge the status quo and champion innovative thinking on the Talking Shizzle podcast.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

In this episode of Talking Shizzle🎙️ , Taylor Shanklin chats with Bryan Zmijewski, the founder and CEO of Zurb. It's truly a fascinating discussion! We are talking about progressive design, which could help to make people's dreams come true and make the world a better place.

A little background first, Bryan is a design transformation leader committed to exploring the behaviors and routines of exceptional creative leaders. He has served as a trusted advisor to numerous leaders, including CEOs who seek the value of being a design driven organization. His work as a coach and speaker has taken him to the office of the White House, the steps of Fortune 500 companies, NYSE, and the Stanford Business School. Bryan has leading the charge at ZURB since 1998 and he has consistently challenging both the team and their customers to always strive for excellence.

In the simplest terms, ZURB is a product design company. They look to help companies design incredible digital products (things like desktop software, mobile apps, etc), websites, and integrated services.

Taylor, Will and Bryan also talk about Bryan's experience in the tech industry, and that he has been designing products for 25 years, understanding the needs and wants of customers, management, engineers, designers, and marketers. He has worked on numerous products in Silicon Valley, including Netflix and Hulu. And something amazing that we all are familiar with that Bryan had a hand in assisting with is the design of Netflix's Just for Kids feature, wow! Thank you Bryan! We talk about Bryan's amazing lifetime of experiences, where ZURB is now as a company and who they are helping, plus so much more;

• Exploring Progressive Design and Digital Creations
• Designing User Experiences
• Early Experiences with Streaming Services & the legendary Blockbuster Video
• Exploring Design Strategy and Inclusivity
• Building Creative Trust
• Creative Feedback in Data and Design
• Understanding How Consumers Think and Buy Products

Get in touch with Bryan to talk about Progressive Design;

INSTAGRAM: https://www.instagram.com/bryanz/
TWITTER: https://twitter.com/bryanzmijewski
INSTAGRAM: https://www.linkedin.com/in/bryanzmijewski/

Or Reach Out to Bryan Professionally for Assistance;

https://zurb.com/
https://helio.app/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
Instagram
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BlueSky

Email: hello@creativeshizzle.com

About the Guest(s):

Kathy Kempff is the founder of Nuclavis, a company that specializes in creating mobile fundraising solutions for nonprofits. With over 25 years of experience in the nonprofit sector, Kathy has developed a keen understanding of the needs of these organizations. Her focus is on delivering custom app solutions that enhance donor engagement and community building. Kathy is known for her innovative approach to product development, taking insights from her deep industry knowledge and utilizing data to refine and improve her offerings.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Wilson sits down with Kathy Kempff, the visionary founder of Nuclavis. They explore the journey of building and launching a mobile fundraising platform in the nonprofit sector.Packed with plenty of insights, particularly for entrepreneurs and leaders looking to take a product to market efficiently and effectively. Kathy shares her experiences and the strategies she used to build a successful company in a niche market, highlighting the significance of listening to customer needs and leveraging partnerships.

Kathy speaks about her process of taking Nuclavis from concept to a thriving business within two years. She underscores the importance of balancing data with instinct in product development and talks about the pivotal role partnerships played in scaling her business. Listeners gain valuable knowledge on how to navigate product launches, refine ideas based on user feedback, and maintain brand consistency across various touchpoints. Kathy's pragmatic advice serves as a guide for startups aiming to carve out a niche in competitive industries.

Key Takeaways:

• The strategic importance of forming partnerships and how they can significantly contribute to business growth and client retention.
• The role of data and instinct in product development and how to effectively balance both to refine and enhance offerings.
• Leveraging customer feedback and market demands to shape and innovate your product features for better market fit.
• How to identify market gaps through active listening and aligning product development with customer needs.
• Bootstrapping tips for technology startups that emphasize mindful resource allocation and intentional business growth.

Resources:

• Nuclavis Website
• Contact Nuclavis at info@nuclavis.com for more information on their mobile fundraising solutions.

The episode is packed with actionable insights and inspiring anecdotes that promise to guide listeners in navigating product development and market entry with confidence. Don’t miss this chance to learn from Kathy Kempff’s journey and subscribe for more episodes filled with innovative business growth strategies.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

About the Guest(s):

Amit Meredith is the Head of Marketing at GoFundMe and Classy, a GoFundMe company. With experience in leading marketing strategies for impactful platforms, Amit specializes in utilizing social media and digital storytelling to amplify causes and campaigns globally. Amit focuses on leveraging innovative tools and community engagement to empower individuals and businesses during crisis situations and beyond.

Episode Summary:

In this episode of Talking Shizzle - Taylor Wilson has a deep conversation with Amit Meredith, the Head of Marketing for GoFundMe, about the powerful role of social media in crisis management and storytelling. Are you ready to jump on for this ride folks? The two talk about the critical impact of platforms like GoFundMe during natural disasters, Amit shares insightful strategies on leveraging social media to create meaningful change and build community resilience in times of need.

The discussion emphasizes the importance of authentic storytelling, especially for platforms like GoFundMe that are at the forefront of crisis response. Amit provides a deep dive into how GoFundMe utilizes innovative technologies and collaborations with impact creators to amplify voices and drive donations. They discuss how Gen Z is rapidly sharing causes they care about, highlighting emerging trends in the philanthropic space. The episode is a testament to how social media has transformed the landscape of giving and community support.

Key Takeaways:

• Effective Storytelling in Crisis: Emphasize authenticity and clear communication of your story, especially in times of crisis, to engage and move audiences.
• Impact Creators and Social Media: The rise of impact creators is reshaping how causes are shared on social media, making a significant difference without the need for extensive audiences.
• Technology and Innovation: Leveraging AI tools can help individuals and brands tell their stories more effectively across social platforms.
• Community and Brand Engagement: Brands like GoFundMe are pivotal in supporting communities during vulnerable times and facilitate direct support through verified fundraisers.
• Generational Trends in Philanthropy: Gen Z and Millennials are leading the charge in sharing causes on social media, demonstrating the era's shift towards digital-first philanthropy.

Resources:

• Amit Meredith's LinkedIn: Amit Meredith
• GoFundMe: Visit GoFundMe to explore active campaigns and fundraisers.
• Creative Shizzle: Explore more on their website at CreativeShizzle.com.

In this episode, discover how social media, combined with innovative storytelling, is revolutionizing the way we respond to crises and make impactful change. Tune in to the full episode for more insights and stay connected for future episodes of Talking Shizzle. 

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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BlueSky

Email: hello@creativeshizzle.com

Get ready and make sure you’re sitting down folks; because today’s Shizzle is all about David Brier. Talking Shizzle’s host Taylor Shanklin asks the questions that are worthy of your listen. For instance; David has amazing fire-breathing skills 🔥 Who would have known?! So make sure you are wearing your flame retardant clothing for this fire starter! 😂

David Brier is an entrepreneur who learned everything he knows about entrepreneurship after graduating from college. He believes that the school system could teach more appropriate lessons ensuring successful entrepreneurs, which is one of the realizations that has led David to the paths he has chosen. So admirable and exciting! Brier's journey as an entrepreneur began in New York, where he started his career and disliked certain items about the creative agencies he was working for at the time. He has since grown to understand the importance of maturity and the ability to listen, ask questions and be aware of when to stay quiet. He believes that these are some of the key components of being a successful entrepreneur. Brier has been an entrepreneur his entire life and is now a brand expert, helping others defy gravity and build successful brands.

We dive into David’s book Brand Intervention, and what brand interventionist exactly means. Taylor also attended David’s class on Brand Interventions, which was highly insightful in learning many brand guidelines and transformational campaigns. The group also discusses their preferences for Thai food. David likes spicy food, and when he has espresso he makes sure it is double or triple shot. Boo-yah! This and much more like;

• Defying Gravity as a Brand.
• Reflection on Agency Cultures.
• The Prerequisites for Successful Sales Campaigns.
• Increasing Sales and Revenue Through Branding, Marketing, and Strategies.
• The Impact of Branding on Dysfunctional Companies.
• Overcoming Fear of Standing Out
• Collaborative Guidance: Achieving Success Through Clarity and Insight

Connect with David Brier on LinkedIn:
https://www.linkedin.com/in/davidbrier/

Or visit David’s website and make sure to read David’s book- Brand Interventionist here:
http://www.risingabovethenoise.com/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

Ring the gong! We are kicking off 2023 in style. Season Two of Talking Shizzle🎙️is launching 🚀 This season we've got everything you want to hear about in your entrepreneurial journey PLUS more. Let's start it up!

In today's episode, host Taylor Shanklin sits down with Greg M. Shanken who is an entrepreneur from Boulder, Colorado. He started his entrepreneurial journey when he was five years old, and he has since then built a successful career in marketing and business. In this talk, he shares his story and some advice for other entrepreneurs.

We dive into the continued experiences of Greg and his entrepreneurial journey throughout his school life and into his twenties and thirties, always having side jobs and businesses. For the past ten years, he has owned and operated a digital marketing agency called Gloss. This year, they have expanded their services to include psychedelic healing and compassionate healing clients, which is a result of personal experiences they have embarked on.

The gang also covers that recently in Colorado, a measure was passed to legalize psilocybin mushrooms for personal and therapeutic use. The topic of conversation includes personal experiences in using Ayahuasca to heal from depression, the potential of psychedelics to treat other illnesses like cancer and addiction as well as:

• Entrepreneurial Journeys; and Personal Growth within Markets.
• Client Care and Client Awareness.
• Psychedelic Healing and Plant Medicine.
• Cannabis as a Treatment for Depression and Anxiety.
• The Benefits of Plant Medicine and Psychedelics.
• Five Reasons Your Website Is Scaring Away Your Best Customers.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

In this episode of Talking Shizzle, host Taylor Shanklin chats with Ashley Belanger about her love of ice cream and her amazing spoon earrings. Ashley is a big fan of ice cream and says that she always has a spoon handy in case someone offers her some. The spoon earrings are 100% functional and Ashley says they're a great way to be prepared for any situation. 

But for real; today's shizzle is about Ashley Belanger, and we discusses her work as a small business owner and consultant in the communications and fundraising field. We talk about her experience as an "accidental" executive director - how she became one, as well as her mission to help others in similar situations. Ashley leads all aspects of organizational development, including corporate governance, strategic planning, fundraising, program evaluation, program expansion, and succession. She partners with clients on various capacity-building efforts, including fundraising, governance training, and strategic planning.

Some of our conversation is about Ashley's career, how she got to where she is now, and some of the conversation shifts into values. You have to have certain values as a small business owner and philanthropist and one of the best values to pass along is the ability to show up in everything they do in coaching, consulting, and communications. The importance of authenticity in leadership and how it is often lacking in business development and other aspects of professional life. This, plus so much more is discussed like:

- The Power of Intentional Living
- Leadership Development: The Importance of Original
- The Benefits of Best Practices in the Workplace
- Research in Philanthropy
- Communicating and How to Do That Genuinely

If you would like to connect with Ashley to find out more reach out to her on LinkedIn: https://www.linkedin.com/in/ashley-belanger-48021a27/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

Avid breakfast for dinner lover, Emily Goldstein CEO of Greater Good Strategy is on today to hop into the kitchen with us and talk some shizzle! Who doesn't love breakfast for dinner every once in awhile, am I right?! Host Taylor Shanklin talks with Emily about her organization, which is a digital marketing agency that helps nonprofits raise money and market themselves online. Emily also shares her love of many amazing & authentic things like baking, being a parent, and oversharing on the internet. The two discuss the importance of personal branding and how Greater Good Strategy helps nonprofits achieve their goals.

Emily talks about personal empowerment opportunities, and being open to new experiences and learning opportunities. She believes that holding oneself back by fearing mistakes prevents growth. As the owner of a business, she has had to learn how to build a team and handle operations, neither of which she was originally prepared for. This is one of the great topics shared today, plus many more like;

- Listening to Your Donors
- The Importance of Building a Quality Team
- The Power of Being Wrong.
- Working Mothers: The Importance of Being Vulnerable
- Admitting when you're wrong and learning from your mistakes.
- Sometimes experiences need to be _learning experiences_, and how it's important to be flexible and adaptable in business.
- Maintaining a healthy Work-Life Balance.


Connect with Emily Here:
Facebook:
https://www.facebook.com/emily.goodstein
Instagram:
@emilygoodstein
Twitter:
@emilygoodstein
LinkedIn:
https://www.linkedin.com/in/emilygoodstein/

And learn more about Greater Good Strategy here:
https://www.greatergoodstrategy.com/#signup

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

For today's shizzle, we get the supreme sizzle with Edgar Carrasco of Regpacks, who talks about his experience in sales and how he has learned to focus on the numbers in order to grow an organization. Taylor and Edgar also talk about sales coaching and its importance and impact on new members of a team & how he helps his team embrace goal setting.

Edgar is the Director of Business Development at RegPacks, and he has some tips for sales coaching and management. He shares that one of the most important things is to make yourself available to your team and give them the time they need to learn the product, the service, and the market. This way, they will be more successful and have a positive impact on the company.

We also talk about the importance of believing in oneself and one's product in order to be successful. He also stresses the importance of having processes and many more things like:

• Overcoming obstacles in a numbers-driven and statistical world.
• Sales in a startup is a good way to grow personally, earn money, and help an organization build something.
• The Dangers of Not Being Receptive to Change in Business.
• Finding solutions for people that need them.
•  Being outgoing and positive and using that towards growth.
• Technology is not magic, but a tool.

You bring the popcorn, we'll bring the shizzle. Enjoy!

Learn more about RegPacks:

Regpack: Online Registration Software | Recurring Billing Software

Connect with Edgar:

Facebook: Regpack

Instagram:
https://www.instagram.com/regpacks/
Company LinkedIn:
https://www.linkedin.com/company/regpack/
LinkedIn:
https://www.linkedin.com/in/edgar-carrasco/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

For today's episode, we shoot the shizzle with Adam Kerpelman and Mark Richardson of The Data Driven Marketer Podcast. Usually they record in their "data basement", but today host Taylor Shanklin invites them on to enlighten-izzle us on about their work in marketing. They discuss their experience in the industry, their methods for success, and their advice for other entrepreneurs.

The Data Team discuss their backgrounds in video production and content creation, and how they got into the world of marketing and data. They discuss their current project, which is a platform that helps marketers target their campaigns more effectively. They also talk about how they see the future of marketing, and how their platform can help marketers reach the right people on all the different channels that are available today.

It was Halloween not too long ago, and we jump in for the creepiness factor of targeted ads and how they work. Targeted ads to specific people? Are we there yet? Spooky to think! This plus more topics are sizzled up such as;

• The Benefits and Risks of Personalized Advertising
• The Importance of Advertising in Branding and Storytelling
• Creating Content: A Case Study
• Creating Content that Serves Multiple Purposes

🎃👻 🎃👻Happy Halloween Everyone from the whole team here at Creative Shizzle!

If you want to learn more about Adam & Mark and the 'Data is Dope' Team you can connect with them here;
@thekerp
@thadamage
@datadrivenpod

Or on LinkedIn:

And also make sure to visit their site for some dope data:

https://www.netwisedata.com/data-driven/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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BlueSky

Email: hello@creativeshizzle.com

Today we talk some shizzle and learn the bizzle, while host Taylor Shanklin interviews Sylvie Légère, to uncover some entrepreneurial golden treasures. Sylvie Légère is a social entrepreneur, impact investor, philanthropist and author of  acclaimed book Trust Your Voice: A Roadmap to Focus and Influence. She has been featured in The Wall Street Journal, Smart Women Smart Money magazine, and Make It Better magazine. Taylor & Sylvie talk about her current work with the Policy Circle, an organization that encourages women to engage in their communities and take ownership of solutions.

Sylvie Légère has been involved in many different ventures throughout her career, but she has found her focus in working to bring people together and foster innovation. She believes that most people can find common ground if they work together, and she has been working to bring joy to others and help them connect!

Learn about saying yes, and not being afraid to do things that might not seem much fun, like;

- Sylvie owns a bicycle shop! So cool! Great way to connect locally.
- Doing Things That Don't Seem Fun Initially
- Learned tips and techniques to strengthen your voice.
- Skillsets she needed to build a growing and thriving organization.
- Learn about the process of writing and publishing a book.
- Inclusion in the Workforce: The Importance of Engagement.
- Facilitating conversations locally.

Connect with Sylvie:
Website: www.sylvielegere.com
Instagram: @sylvie.legere

Visit thepolicycircle.org to know more about how women become courageous and informed citizens who take ownership of solutions to the issues facing their communities.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

In today's episode, we really bet the farm on talking some shizzle and learning some shizzle, while talking to our dear friend Nic Esposito. Nic is on the leadership team of Circular Economy Philadelphia, an accomplished manager, civic leader, public speaker, published writer, entrepreneur and waste management professional with a deep understanding of the circular economy. The goal of circular economy is to no longer rely on incinerators or landfills to manage our waste. This is done by recycling, reusing, and reducing waste. Zero waste is a goal to strive for in order to build a circular economy. We dive deep and learn more about what we can do to help, to better change our habits, and build awareness for others while doing so.

Nic, and we, also believe that Philadelphia can be a world-class city for each one of its residents. Listen in and you'll be able to tell that Nic is proud to be a native of Philadelphia, a family man, and ecstatic to be doing social work and creating impact. 

We chat extensively about these topics, plus many more!

• The Benefits and Challenges of an Urban Farm, and Composting for all-
• The Importance of Understanding Your Customer's Pain Points.
• The Power of Positivity: How Nic Went from Picking Up Trash to Advocating for Zero Waste.
• The Importance of a Circular Economy in Achieving Zero Waste Goals.
• Why you must have a good business model as an entrepreneur.

And just remember, "It doesn't matter if you're feeding three people or 3000 people if you're growing food to feed people, you're farming." So - keep up the great work! We will get to our goals of zero waste, if we work together as a community and use some of these teachings that Nic has passed on in this episode.

Email:
nic.d.esposito@gmail.com

Web:
https://gridphilly.com/
https://circularphiladelphia.org/

Socials:
https://www.linkedin.com/in/nic-esposito-256410a9/
https://www.linkedin.com/company/grid-magazine/

Shout Outs from Nic: 
https://www.farmerjawnphilly.com/ 
@farmerjawnphilly
https://www.therounds.co/
@therounds.co
The Omnivores Dilemma: https://www.amazon.com/Omnivores-Dilemma-Natural-History-Meals/dp/0143038583

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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BlueSky

Email: hello@creativeshizzle.com

Chris likes multiplication - no, not arithmetic - but seeing good things multiply in the world. As Founder and Customer Happiness Director of Beeline, every day he is grateful to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors. Most of all, he's grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others. 

Chris is a Fort Collins, Colorado Native, leading a career in marketing & sales. Listen in on his startup in the business world, including cold calling, which shaped his desire to take care of customers. This is what lit the fire though for Chris, and sparked him to purchase a course on Google Ads. Find out more about this endeavor, and how Chris utilized this tool to startup! 

• Dive Deep into Chris's background, which includes Client Connections, gaining the first step in relationships, and then building those relationships. 
• Learn what made Chris choose Google Ads as a starting point to invest in himself. 
• Advertising is a form of saying, 'This is something good, let's help people find these good things/items', and apply this thought to your advertising.
• Find out more about how Chris built his business, and gained experience in client satisfaction & google ad campaigns.
• Why do people go to google? And How would Chris utilize this information to key into a client's needs?
• Learn how to bring your audience value, and listen to their voice, as opposed to just talking about yourself, or what you do. 
• " People don't go to Google to look for you ", learn about what this means, and how this plays into a consumer's googling.
• Strengthen and stick to your values, and your mission will follow suit and grow!
• We even chop it up and talk some sizzle about Chris's first job, I'll give you a clue... they sang there! Tune in for another great episode about marketing, entrepreneurship, and all around excellent shizzle fo' rizzle.

Learn more about Beeline Marketing & Consulting here: https://yourbeeline.com/contact/

Or Connect with Chris on LinkedIn: https://www.linkedin.com/in/cbarlow-nonprofit-marketing/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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Email: hello@creativeshizzle.com

Shawn is the Chief Executive Officer of BoodleAI a SaaS platform powered by machine learning that helps nonprofits with donor acquisition. BoodleAI uses Artificial Intelligence and Machine Learning to help people discover contacts in their network that match particular personas and then deepen the connection with those contacts through messages that resonate. In today's episode with Shawn, we unlock some very large secrets, that will have you spellbound! Learn about:

Shawn's past and his connection to social good nonprofits revolving around education. Apparently Sean could not fall out of planes properly- but learn more about his Army experiences that brought him to where he is now.

• 6 years doing Boodle - bringing machine learning and AI to NP space, enabling and allowing the nonprofit to focus on their mission.
• Learn about Shawn’s failures that made him stronger, including his time in the army.
• How did Shawn overcome these hurdles, some tips and techniques to use help get past gear failures and experiences
• Machine and Humans working together- allows the NP to focus
• Data science vs machine learning vs AI explained like I’m five -
• Misconceptions amongst biases when it comes to artificial intelligence
• Learn about “hidden gems” campaigns and how electric/outstanding they can be
• AI for good! Boodle works to match donors properly.

Learn more about BoodleAI on their website https://boodle.ai/nonprofits/, and reach out to Shawn Olds on LinkedIn https://www.linkedin.com/in/shawnnolds/.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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BlueSky

Email: hello@creativeshizzle.com

Susan B. Merry is the inspiring founder of Inner Joy, an activewear company emphasizing comfort and style for older women. Launching her company at the impressive age of 78, Susan brings a unique perspective as a lifelong dancer and a retail veteran. With a background that includes working for prominent names like Chico's and Barnes & Noble, Susan combines her retail expertise with a deep passion for dance therapy. Her mission is to create activewear that empowers women to feel good in their bodies, regardless of age.

Episode Summary:

In this episode of the Talking Shizzle pod, host Taylor Wilson jumps into a conversation with Susan B. Merry, the spirited founder of Inner Joy. The episode centers around Susan’s personal and entrepreneurial journey that began at the age of 78. Listeners will be drawn in by Susan's late-blooming entrepreneurial spirit, her lifelong dedication to dance, and her commitment to providing quality activewear for older women. Taylor and Susan explore themes of resilience, lifelong learning, and how fashion can be empowering no matter your age.

As they chat, Susan discusses the motivations behind starting her business, rooted deeply in her love for dance and a clear gap she identified in the activewear market. Keywords such as "entrepreneurship," "activewear for older women," and "dance therapy" serve to highlight Susan’s journey and the unique niche she aims to fill. The conversation also touches on the challenges of launching a business later in life, the importance of comfort in activewear, and the ever-evolving landscape of fashion as it becomes more inclusive for all age groups. Susan's compelling story is a testament to the idea that it is never too late to pursue one’s passions and make a difference.

Key Takeaways:

• Susan Merry started Inner Joy at 78, blending her passion for dance with her retail experience to fill a gap in the market for comfortable, stylish activewear for older women.
• Her brand emphasizes movement, comfort, and body positivity, aligning with the principles of dance therapy, a field Susan is passionate about.
• The journey from conception to product launch took about a year and a half, highlighting the persistence and learning required in starting a business.
• Challenges in marketing to the older demographic illustrate a shift away from traditional methods to a more digital strategy, including an upcoming launch on Amazon.
• Susan's commitment to creating quality products in the U.S. and incorporating feedback from her customers speaks to her dedication to mindfulness and community.

Resources:

• Inner Joy Activewear: https://innerjoyactivewear.com/ - Discover comfortable, stylish activewear catering to older women.

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Jordan Diatlo is the CEO and founder of Leadoff Studio, an acclaimed industrial design studio based in Long Island City, New York. With a rich professional history in industrial and product design, Jordan has worked with major companies including Nike, Walmart, and Lululemon, as well as numerous innovative startups. Originally passionate about graphic design, Jordan transitioned to industrial design during his education at Carnegie Mellon University. He has significant experience in the industry, having designed over 60 products during his tenure at Quirky, a startup known for pushing the boundaries of invention.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Wilson converses with Jordan Diatlo, the visionary behind Leadoff Studio. Discover the intricate world of industrial design, where creativity and functionality merge to create innovative, tangible products. Jordan sheds light on the exciting journey from ideation to market, detailing how Leadoff Studio collaborates with entrepreneurs to turn their visions into reality. The episode also dives into the fascinating stories behind some of the products Jordan has helped design for brands like Ro, Nike, and Lululemon, highlighting his expertise in crafting user-friendly consumer experiences.

Join as Jordan takes us through the meticulous process of product development, emphasizing the importance of user experience and brand trust in industrial design. With a focus on creating products that stand out, he shares insights into the challenges and triumphs of designing for top brands and startups alike. Whether it's a transformative dental product for children or innovative packaging for online pharmacies like Ro, Jordan’s work exemplifies the art and science of industrial design. Aspiring entrepreneurs and design enthusiasts will find this episode rich with wisdom and inspiration.

Key Takeaways:

• Product Development Process: Jordan elaborates on the step-by-step process from idea inception to manufacturing, highlighting the importance of understanding the user's journey.
• Building Brand Trust: Hear about the critical role of packaging and user experience in establishing trust, particularly in sensitive sectors like healthcare.
• Navigating Challenges: Learn from Jordan's experiences as he shares the trials of working with major brands and startups, emphasizing adaptability and creativity.
• Evolving Industry Insights: Discover the dynamic nature of industrial design and how Jordan’s journey from graphic design to industrial design informs his current work.
• Entrepreneurial Wisdom: Jordan offers valuable advice for aspiring entrepreneurs looking to dive into product design and development.

Resources:

• Leadoff Studio: Leadoff Studio Website
• Brush Babsy: Brush Babsy Website
• Ro (Roman): Information on Ro and their health products can be found at their website.

Tune in to this episode to experience firsthand the innovative world of product design and gain actionable 

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About the Guest(s):

Mallory Green is the founder of Rains Marketing, an agency dedicated to creating scroll-stopping content for hotel and travel brands. With extensive experience in hotel branding, influencer collaborations, and social media strategy, Mallory has built a reputation for transforming generic content into engaging, user-generated social media experiences. Her expertise lies in blending creativity with strategic planning to deliver compelling campaigns that resonate with target audiences. Mallory also hosts the Oui Oui Travel Podcast, where she explores the dynamic world of travel marketing and shares insights from her work in the industry.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Wilson sits down with Mallory Green, founder of Rains Marketing, to delve into the vibrant world of hotel branding and influencer marketing. With a focus on crafting distinctive identities for hotel brands, Mallory shares her expertise on creating content that grabs attention and drives engagement. The conversation unpacks the intricacies of working with influencers, planning creative campaigns, and the unique challenges faced in the travel marketing sector. Listeners will gain insights into the behind-the-scenes efforts that go into developing captivating social media content for leading hotel brands.

The episode tackles the myths and realities of influencer marketing, showcasing how Mallory's team effectively sources and collaborates with influencers to create authentic and impactful content. They discuss the balance between digital engagement and the on-ground realities of hotel branding, emphasizing the importance of understanding each property's unique offerings. The discussion also touches on the evolving social media landscape, exploring the role of platforms like Instagram, TikTok, and even emerging technologies such as AI in shaping brand narratives. With a focus on innovative strategies and experiences, this episode is a treasure trove for marketers seeking to enhance their brand's visibility in the competitive travel sector.

Key Takeaways:

• Highlighting the role of influencer marketing in creating authentic connections with audiences and driving hotel brand engagement.
• Emphasizing the importance of user-generated content and detailed planning in crafting successful marketing campaigns.
• Understanding the challenges and strategies in differentiating hotel brands in a homogeneous market.
• Exploring the potential of AI and emerging social platforms in enhancing the impact of travel marketing efforts.
• The crucial balance between creativity and logistics in event planning and executing marketing initiatives effectively.

Resources:

• Mallory Green: Instagram
• Rains Marketing: Website
• Oui Oui Travel Podcast: Follow on Instagram

Dive into this enriching conversation to uncover the dynamic world of travel marketing with Mallory Green. For those seeking to master the art of brand differentiation and engaging content creation, this episode is not to be missed. Keep tuning in for more insightful episodes o

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Jamie Trull is a seasoned CPA and corporate accounting veteran turned entrepreneur. Founder of "Power in Numbers," Jamie specializes in teaching small business owners how to uncover hidden profits and strategically manage their finances. With her new book "Hidden Profit," she offers insights on finding profitability to fuel life and business goals. Jamie is known for her engaging teaching style which resonates primarily with women entrepreneurs, helping them overcome financial uncertainties to build sustainable, purpose-driven businesses.

Episode Summary:

In this engaging episode of Talking Shizzle, host Taylor Wilson sits down with Jamie Trull, a dynamic female entrepreneur and the brain behind "Power in Numbers." Jamie is celebrated for her unique approach to helping small business owners discover hidden profits within their operations. With her upcoming book, "Hidden Profit," Jamie aims to debunk the myths around financial management for entrepreneurs, especially women who typically doubt their fiscal strategies. The conversation sheds light on embracing financial strategy to drive both personal and professional objectives.

Jamie Trull shares her journey from being a corporate accountant to pursuing entrepreneurship out of necessity and personal choice when faced with a career crossroads. Her empathetic style and insight have amplified her impact, especially during the COVID-19 pandemic when she pivoted to offer crucial financial advice through her online platforms. Jamie introduces concepts like 'Profit Levers' and 'Profit Planning,' encouraging listeners to realign their financial habits to foster lucrative business ecosystems. Her candid discussion emphasizes the alignment of profit with purpose, challenging the conventional narrative around financial success and its correlation with societal impact.

Key Takeaways:

• Jamie emphasizes the significant potential of women entrepreneurs in using profit to fuel purpose-driven initiatives, highlighting the economic ripple effect when women thrive financially.
• The episode covers strategic approaches like adjusting pricing and cost management, presenting these as pivotal levers to unlock hidden profits.
• Jamie’s 'Profit Planning' method offers a structured way to allocate profits towards personal and business goals, underpinning a balanced financial strategy.
• The importance of frequent review and adjustment of pricing is stressed, aligning this with market demand and operational scalability.
• Jamie challenges the misconception that profit is at odds with purpose, instead advocating for profit as a means to enable broader social impact and personal fulfillment.

Resources:

• Jamie Trull’s website: jamietrull.com
• YouTube Channel: Jamie Trull
• Book: Hidden Profit - pre-order available on her website, releasing October 21st.
• Relay Financial: Business banking service mentioned for managing multiple accounts efficiently.

Tune into this episode to discover how Jamie Trull’s insights can transform your approach to financial management in your business, uncover hidden profits, and drive both purpose and profitability. Stay connected for more impactful episodes on Talking Shizz

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About the Guest(s):

Doug Hartjes
Doug Hartjes is a seasoned expert in the nonprofit sector, currently leading Cor Consulting. With extensive experience as CEO of major nonprofits, including Big Brothers Big Sisters and Make-A-Wish Foundation in North Carolina, Doug brings a wealth of knowledge in nonprofit operations, funding, and management. He is deeply committed to helping organizations navigate financial challenges and leverage resources effectively.

Episode Summary:

Wow, this is a power packed episode of Talking Shizzle, Taylor Wilson welcomes Doug Hartjes from Cor Consulting to discuss the critical challenges facing nonprofit organizations due to recent government policy changes. As government funding freezes become a reality, Doug shares insights on navigating this precarious landscape for nonprofits that heavily rely on grants and federal assistance. Amidst this financial uncertainty, it's time for nonprofit leaders to craft crisis plans and explore diversified funding sources to sustain their operations.

Throughout the discussion, Doug emphasizes the importance of proactive communication with boards, donors, and staff members. He advises nonprofit organizations to invest in fundraising resources instead of cutting them and underscores the crucial role of donor relationships. As organizations face potential cuts, continuing engagement with stakeholders and exploring diversified funding streams becomes vital. By sharing real-life insights and examples, this episode offers practical strategies for nonprofit leaders determined to thrive in challenging times.

Key Takeaways:

• Nonprofits need a crisis plan to address possible funding cuts, focusing on diversifying their funding streams and investing more in fundraising resources.
• Doug underscores the importance of building strong donor relationships, emphasizing that effective communication and stewardship are crucial.
• Nonprofit boards should be proactive in examining financial scenarios, engaging in forecasting, and embracing their duty of care to support organizational stability.
• Current government policies, particularly executive orders affecting DEI initiatives, may require nonprofits to reevaluate their language and compliance strategies.
• Amid challenges, opportunities for strengthening donor engagement and enhancing board involvement are abundant, with an emphasis on empathy and transparent communication.

Resources:

• Cor Consulting - Doug Hartjes' consulting firm providing guidance for nonprofit organizations.
• Council of Nonprofits - A resource for nonprofits with FAQs on executive actions and what to do if federal contracts are terminated.

For a deeper understanding and more practical insights, tune in to the full episode. Stay connected for more inspiring stories and expert advice on upcoming episodes of Talking Shizzle. 

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About the Guest(s):

Jeff Hatten
Jeff Hatten is the founder of the Edutainment Studio, a company dedicated to creating engaging and humorous content that educates and entertains audiences. With a career rooted in sales and video production, Jeff brings a unique blend of humor, creativity, and business acumen to his work. Before founding the Edutainment Studio, he launched a SaaS business and has been consistently involved in creating innovative marketing content tailored to stand out in today's saturated digital environment. Jeff is known for his honest, public approach to building his business and his ability to connect with audiences through insightful and entertaining content.

Episode Summary:

Check out this fun episode of Talking Shizzle... With our host Taylor Wilson who talks with Jeff Hatten about his idea for Edutainment. Jeff is the founder behind the Edutainment Studio. Aimed at merging educational content with entertainment, Jeff's studio stands out by helping brands capture audience attention through innovative and humorous videos. As Jeff shares his journey of building in public, the episode becomes a valuable resource for those curious about the the details of modern-day content creation and business innovation.

Jeff who is also a seasoned sales professional with a knack for humor, unveils his strategy for crafting content that not only educates but also entertains. The discussion covers the challenges of launching a business with transparency, sharing his past experience with a SaaS company as a lesson in adaptability and community engagement. Jeff's unique approach, which he dubs "edutainment," demonstrates the power of blending humor with marketing to rise above the content noise. As Taylor and Jeff explore companies successfully utilizing these strategies, such as Tom Boston and ClickUp, listeners gain insights into effective marketing and the courage it takes to redefine traditional business narratives.

Key Takeaways:

• The Power of Humor in Marketing: Jeff emphasizes using humor to distinguish brand content in the crowded digital landscape.
• Building in Public: Jeff advocates for transparency, documenting his business-building process to foster community engagement and feedback.
• Edutainment Explained: The concept of edutainment combines educational messaging with entertainment, making content more engaging and effective.
• Lessons in Adaptability: Jeff reflects on his past experience with a SaaS startup, highlighting the importance of being flexible and open to change.
• Inspiring Success Stories: The episode highlights successful edutainment examples like Tom Boston's work for Sales Loft and ClickUp's creative content strategies.

Resources:

• Jeff Hatten on LinkedIn: LinkedIn Profile (not mentioned explicitly, but implied as a resource)
• The Edutainment Studio: Linkedin

Listeners are encouraged to dive into this episode to better understand how humor can revolutionize brand messaging in today's saturated market. Stay tuned for more enlightening content from Talking Shizzle!

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About the Guest(s):

Ryan O'Hara: Ryan is the co-founder of Pitchfire, a forward-thinking company revolutionizing sales prospecting through their innovative "paid prospecting" model. With a strong background as the former VP of Marketing and Growth at Lead IQ, Ryan has significant experience in sales, marketing, and category creation. His expertise in building marketplaces and go-to-market strategies has made him a respected name in the B2B sphere. He is known for his engaging content on LinkedIn and is deeply passionate about enhancing both prospecting effectiveness and creativity within the sales process.

Episode Summary:

What up What up - join Taylor Wilson on this episode of the Talking Shizzle podcast as she chats with Ryan O'Hara, co-founder of Pitchfire, about the future of sales and marketing. The episode is packed with insights into Pitchfire's innovative approach to sales through their paid prospecting model, aiming to reshape interactions between buyers and sellers in the B2B space. Ryan's expertise in category creation, coupled with his creative strategies for engaging content, make this episode a must-listen for entrepreneurs and marketers seeking fresh ideas.

Delving deeper into the discussion, Ryan shares how companies can significantly improve their prospecting efficiency by adopting a paid response strategy rather than traditional methods. He explains how Pitchfire's platform allows companies to seamlessly integrate paid prospecting into their go-to-market strategies, essentially creating a new channel alongside outbound prospecting and paid marketing. The concept addresses issues with traditional prospecting methods, offering a solution that benefits both sellers seeking strategic insights and buyers receiving a token of appreciation for their time.

Additionally, Ryan discusses the broader challenges and changes on the horizon for marketing and sales, emphasizing the role of artificial intelligence as a creative and efficiency partner. He also touches on the concept of category creation, offering practical advice for companies looking to differentiate themselves in crowded markets. Listen in to discover how Pitchfire’s innovative solutions and Ryan's marketing wisdom can provide a blueprint for success in the evolving B2B landscape.

Key Takeaways:

• Paid Prospecting as a New Channel: Ryan discusses how Pitchfire introduces paid prospecting, allowing businesses to pay for responses instead of meetings, enhancing engagement with potential clients.
• Category Creation Insights: The episode highlights strategies about defining a new category within your industry to distinguish your product and drive market presence.
• Efficiency and Creativity in AI: Ryan views AI as a tool for creative enhancement and improving efficiency in content creation, bridging the gap between imagination and execution.
• The Evolution of Sales and Marketing: Dive into Ryan’s predictions on the sales and marketing landscape by 2025, focusing on the growing importance of innovative engagement strategies.
• Practical Advice for Startups: From updating domains to effective pitching, Ryan shares personal anecdotes and actionable advice to streamline startup operations.

Resources:

• Ryan O'Hara's LinkedIn: C

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About the Guest(s):

Kanika Sharma is a conversion copywriter specializing in LinkedIn ghostwriting. With more than five years of experience in the sphere of product and growth marketing for early-stage startups, she has honed her skills in crafting compelling web copy, ads, and video scripts. Kanika's journey into LinkedIn optimization began as she discovered the potential of turning profiles into conversion-focused landing pages. Her work aims to transform these digital footprints into effective business assets, helping professionals and entrepreneurs convert profile views into meaningful connections and clients.

Episode Summary:

In this episode of the Talking Shizzle podcast, hosted by Taylor Wilson, founder of Creative Shizzle, Kanika Sharma talks about the art and science of optimizing LinkedIn profiles for maximum impact. The conversation unpacks how LinkedIn serves as a first impression in the business world, akin to a quality website, making the optimization of its various sections crucial for attracting and converting prospects. Kanika shares her journey from a conversion copywriter to a specialist in LinkedIn ghostwriting, illuminating her process for turning LinkedIn profiles into actionable tools for business growth.

The discussion is rich with insights on converting a LinkedIn profile into a landing page that reflects a personal brand while effectively addressing client pain points. Key strategies explored include using the cover picture, headline, and about section with laser-focus on addressing user pain points and showcasing ROI. Also covered are valuable techniques for utilizing LinkedIn’s features such as the Featured Section and Experience Section, complemented with content strategies aligning with top, middle, and bottom funnel objectives. This episode provides both high-level perspectives and practical tips for anyone looking to leverage LinkedIn as a powerful business tool.

Key Takeaways:

• Treat your LinkedIn profile like a strategic landing page by addressing pain points and highlighting your unique value proposition.
• Optimize your cover picture with concise messaging that answers the biggest pain points of your audience.
• Use the Featured Section strategically with top, middle, and bottom funnel content to guide prospects through a conversion journey.
• Experiment and iterate regularly with profile updates to discover what resonates most with your audience.
• Leverage specific LinkedIn features like slideshows and UTM links for effective engagement tracking and audience connection.

Resources:

• LinkedIn Profiles to Follow: Jake Ward, Vincent Puri
• Improve your LinkedIn Profile by visiting fixmylinkin.com

Check out this enriching episode for a transformative approach to LinkedIn marketing and stay tuned for more insightful episodes from the Talking Shizzle podcast.

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Bill Kenney is the CEO of Focus Lab, a branding agency specializing in helping businesses, particularly in the B2B tech industry, develop compelling and cohesive brand identities. With 15 years of experience under his belt, Bill has led Focus Lab from its inception to a well-regarded firm known for working with diverse clients, from small startups to major tech brands. He is also the author of "Conquer Your Rebrand," a book that delves into the branding process to guide businesses through effective rebranding strategies.

Episode Summary:

In this episode of Talking Shizzle - host Taylor Wilson welcomes branding legend Bill Kenney, who shares insights from his 15-year journey with Focus Lab. Their conversation touches on Bill's accidental yet serendipitous meeting with Taylor, the importance of brand identity, and how branding can catalyze growth for businesses. Bill provides a behind-the-scenes look into how Focus Lab crafts the foundational elements that enable businesses to stand out in the competitive B2B tech landscape.

This episode breaks down the difference between branding and marketing, showing why a brand is more than just a logo. Kenney explains how brand identity—through visuals, teamwork, and a personal touch—drives business success. He also highlights why personal branding matters in today’s digital world. It’s full of practical tips for entrepreneurs who want to use branding to grow their business in 2025 and beyond.

Key Takeaways:

• Branding vs. Logo Understanding: Branding extends far beyond a logo; it encompasses the entire customer experience and forms the backbone of how a business operates and presents itself to the world.
• Role of Personal Branding: Cultivating a personal brand alongside corporate branding can establish trust and authenticity, impacting both customer perception and recruitment.
• Importance of Internal Alignment: Achieving alignment within a company about its brand identity and goals can lead to reduced friction, faster progress, and improved external perception.
• Branding in Economic Contexts: Regardless of external economic and political climates, consistent and authentic branding helps businesses navigate changes and maintain momentum.
• Interaction of Brand and Marketing: Brand lays the foundation, setting the stage for effective marketing strategies that drive engagement and growth.

Resources:

• Focus Lab: https://focuslab.agency/ 
• Bill Kenney's Book: "Conquer Your Rebrand" available on Amazon or through conqueryourrebrand.com
• Connect with Bill Kenney on LinkedIn: Bill Kenney
• Exit Five Community: Founded by Dave Gerhart, offering insights into B2B marketing and branding.
• Chili Piper: Featuring Alina Vandenberghe, acknowledged for transparent and effective personal branding strategies.
• Check us out at: creativeshizzle.com

Check it out! Listen to Talking Shizzle to gain valuable insights from a branding experts about building and sustaining an impactful brand identity. Be sure to subscribe for mo

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About the Guest(s):

Josh Hirsch is renowned in the marketing world as "The AI Dude," specializing in leveraging artificial intelligence for enhanced digital communication and marketing strategies. With a rich history of pioneering new technologies, Josh is recognized for his innovative approaches to AI, having started his journey into generative AI art several years ago. He has been a beta user of ChatGPT since its inception and is a sought-after speaker on how AI can revolutionize social media and marketing communications. Through his podcast and various platforms, Josh continues to educate audiences on the practical applications of AI, always keeping an eye on new advancements and their strategic implications.

Episode Summary:

Tune in for this Ring In The New Year episode of the Talking Shizzle podcast, our host Taylor Wilson, founder of Creative Shizzle, chats with AI expert Josh Hirsch, also known as "The AI Dude." The lively discussion revolves around the pervasive influence of artificial intelligence on marketing and communications. Taylor and Josh talk about the fast-evolving landscape of AI tools, discussing how platforms like ChatGPT have become essential for marketers aiming to enhance creativity and efficiency. They share their personal experiences with AI, including tips on using AI for content generation, strategic planning, and overcoming everyday challenges in marketing for businesses and brands.

Josh offers a comprehensive insight into the advanced capabilities of AI, particularly focusing on sentiment analysis, personalized marketing strategies, and the integration of AI in various digital platforms. He illustrates practical usage scenarios, such as generating tailored social media plans based on historical data and KPIs. The episode highlights the potential and challenges of AI in transforming business operations, encouraging listeners to view AI as a tool for innovation and efficiency. By embracing AI, marketers can unlock new opportunities to optimize their strategies and better serve their audiences.

Key Takeaways:

• AI can be a powerful tool for generating content and strategizing digital communications efficiently.
• Sentiment analysis through AI helps understand customer feedback and improve marketing strategies.
• Personalized marketing is achievable with custom GPTs, providing unique insights and content aligned with brand voice.
• Staying ahead in digital marketing requires embracing AI to explore new possibilities and remain competitive.
• AI-powered search engines, like the new ChatGPT search, offer more conversational and intuitive information retrieval.

Resources:

• Creative Shizzle
• Josh Hirsch on LinkedIn
• The AI Dude Podcast

Listen to this episode on the transformative potential of AI in marketing. Stay tuned to the Talking Shizzle podcast for more incredible insights and expert discussions on growing your business and mastering the future of marketing.

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Samuel Hall is the dynamic co-founder of Mixed Reality and the driving force behind ABM Answered, where he intersects experiential marketing strategies with account-based marketing (ABM). His innovative journey into B2B marketing began with the creation of mind control beer-pouring robots alongside co-founder Eddie, marking a creative leap into the tech and marketing industries. Samuel’s diverse endeavors span video game development and experiential marketing, having worked with industry giants like Meta and Automation Anywhere to generate significant pipeline growth.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Wilson explores into the innovative realms of experiential and account-based marketing with Samuel Hall. Connecting after a serendipitous meeting at a B2B marketing conference, Taylor and Sam have a vibrant conversation exploring the powerful connections between marketing creativity and business results.

Sam shares his fascinating journey from creating mind control beer-pouring robots to launching ABM Answered, an incubator dedicated to marketing innovation. He elaborates on the transformative impact of account-based marketing (ABM), emphasizing its potential to forge more personalized, impactful connections with target accounts. Throughout the episode, Samuel unpacks the benefits of integrating experiential marketing with ABM, showcasing how dynamic, sensory-driven campaigns can elevate brand engagement and drive significant ROI. The discussion is rich with insights into strategic alignment across marketing and sales, operational planning, and leveraging unique marketing experiences to achieve business success.

Key Takeaways:

• Experiential marketing involves creating multisensory, engaging brand activations that resonate emotionally with audiences, enhancing brand recall and engagement.
• Account-Based Marketing (ABM) narrows focus to target high-value accounts, aligning marketing and sales efforts for optimized conversion and loyalty.
• Strategic alignment between marketing and sales is crucial for ABM success, ensuring teams work cohesively towards common business objectives.
• Measuring ABM's impact involves analyzing pipeline and revenue, examining account engagement, and assessing sales' utilization of marketing content.
• Innovative experiential campaigns, linked to ABM strategies, can effectively integrate branding and sales messaging, providing memorable experiences that capitalize on competitive engagement.

Resources:

• Samuel Hall on LinkedIn: https://www.linkedin.com/in/samueljameshall/ 
• Creative Shizzle - Website
• ABM Answered - https://www.abmanswered.com/
• Sam Hall's Website - https://samueljameshall.carrd.co/ 

Listen to the full episode for an enriched understanding of how experiential marketing and ABM can transform your business strategy. Stay tuned for more episodes of Talking Shizzle, where we unravel the secrets of impactful marketing with unique and inspiring guests.

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About the Guest(s):

Peter Genuardi is a seasoned entrepreneur and leader in the tech space, renowned for his contributions to social good initiatives and direct-response fundraising. As the founder of See the Stars, Peter brings advanced technology solutions to organizations aiming to drive social impact and compassionate service delivery. His previous roles at Convio and Strengthen Members underscored his commitment to melding technology with nonprofit objectives to enhance fundraising and advocacy efforts. Peter's efforts are now channeled into creating innovative lead generation strategies that focus on delivering social services to underserved communities.

Episode Summary:

In this enlightening episode of Talking Shizzle, host Taylor Shanklin talks with Peter Genuardi, a pioneering entrepreneur in the field of technology-enabled social impact. The duo catch up after reconnecting at a conference and jump into topics close to Peter's expertise: compassionate work environments, leveraging technology to drive social change, and fostering more compassionate teams.

Peter shares his captivating journey from software and fundraising to founding See the Stars, an organization that marries technology and compassion. The episode focuses on how using commercial tools can help connect vulnerable populations with essential social services, marking a pivot from fundraising to a more direct engagement approach. The conversation highlights how success metrics in this realm extend beyond traditional monetary outcomes, instead focusing on personal growth in the lives of individuals served. Peter emphasizes human-centered outcomes as a measure of success, which he believes bring added depth to typical numeric benchmarks.

The dialogue naturally shifts to a broader discussion on cultivating a compassionate work environment. Peter shares leadership insights, honed through years of experience, regarding the Clifton StrengthsFinder assessment and how he's employed it to build high-performing teams. He stresses the importance of recognizing employees' strengths and providing the necessary support structures, even in resource-constrained settings. Ultimately, this episode is a rich, explorative dive into the profound ways empathy and compassion can transform not only workplaces but also the wider world through thoughtful implementation of technology.

Key Takeaways:

• Compassionate Technology: Peter's company, See the Stars, uses advanced tech tools to drive impactful social service programs, moving beyond traditional fundraising.
• Human-Centric Metrics: Success is defined by the positive changes in individuals' lives, challenging the conventional emphasis on monetary outcomes.
• Strength-Based Leadership: Building high-performing and motivated teams by focusing on employees' strengths through tools like the Clifton StrengthsFinder.
• Email Deliverability Focus: Issues in email deliverability could be impacting digital marketing outcomes, and Peter’s Fastest Planet focuses solely on improving these metrics.
• Emphasis on Real-life Reconnection: Personal interactions, even brief ones like conferences, are markedly valuable for both personal and professional reconnection and growth.

Resources:

Creative Shizzle

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About the Guest(s):

Ross Simmonds is a renowned content marketing expert, entrepreneur, and the founder of Foundation Marketing, a content marketing agency specializing in B2B brands. Ross has a rich history in digital marketing, beginning with his first blog in high school and evolving into innovative content strategies for top-tier clients. Apart from his professional endeavors, he is also a devoted dad (Woot Woot -- Go Dad!) and a passionate enthusiast of board games. He has notably transformed early entrepreneurial ventures into a successful marketing career, marked by his belief in the power of impactful storytelling and content distribution.

Episode Summary:

In this engaging episode of Talking Shizzle, host Taylor Wilson is joined by Ross Simmonds, an expert in content marketing, and Creative Shizzle Happiness Manager, Will Novelli. The conversation is a really informative one and the group talks about the innovative strategies for content repurposing and distribution, with Ross sharing his insights on leveraging the Internet to reach vast audiences. We then explore his journey from a fantasy sports blogger to a sought-after content strategist, detailing how storytelling and content longevity fuel business growth. This episode is a goldmine for entrepreneurs and marketers eager to harness the power of well-distributed content.

As the discussion progresses, Taylor and Ross tackle pivotal topics like channel-specific content distribution, the importance of storytelling, and untapped platforms like Reddit for B2B marketing. Ross highlights his methodology for channel and content market fit and emphasizes the critical role of understanding audience preferences to achieve effective content marketing. He puts a fresh perspective on the conventional approach to content, encouraging marketers to embrace a limitless mindset of distribution and overcome the fear of audience judgment.

Key Takeaways:

• Harnessing Content Longevity: Ross believes in the timelessness of good content and storytelling, suggesting marketers should continually redistribute valuable content across platforms.
• Channel User Fit: Identify platforms where your audience engages and tailor your content to that medium rather than using a one-size-fits-all approach.
• Reddit for B2B Success: With Reddit's growing presence in search engine results, there's an opportunity for B2B brands to leverage this untapped platform for audience engagement.
• Embrace the 4 E's of Content: Every piece of content should aim to educate, engage, entertain, or empower the audience to truly be effective.
• Overcoming Fear: A primary barrier to content distribution is the fear of judgment. Marketers need to overcome this to effectively reach and engage with broader audiences.

Resources:

• Ross Simmonds' Website: rosssimmonds.com
• Foundation: foundationinc.co
• LinkedIn: https://www.linkedin.com/in/rosssimmonds/
• Creative Shizzle Website: creativeshizle.com

This insightful conversation with Ross Simmonds provides valuable strategies for content marketers and entrepreneurs. Tune in to the full episode to explore!

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About the Guest(s):

Julia Campbell: Julia Campbell is a renowned expert in nonprofit digital marketing. With a background in magazine journalism from Boston University, Julia has carved a niche in helping nonprofits navigate the digital landscape. She is the author of two books, a sought-after speaker, and a podcaster. Julia’s passion for storytelling, coupled with her extensive experience in the nonprofit sector, has made her a trusted voice in digital marketing strategies for social good.

Episode Summary:

In this enlightening episode of Talking Shizzle, host Taylor Wilson talks with Julia Campbell, an expert in nonprofit digital marketing, on the empowering benefits of podcasting for brands and entrepreneurs. This shizzle is hot and we are returning with a new season, and starting it with Julia, who shares her journey, tips, and secrets on leveraging podcasts to build community, enhance brand visibility, and foster professional networks.

Julia elaborates on her startup story, from her journalism roots to becoming a leading voice in nonprofit marketing. She provides practical insights on managing podcasts amidst a busy schedule, the critical role of consistency, and the importance of high-quality, personal content in an increasingly AI-dominated content space. Julia’s expertise in acquiring sponsorships and her advice on engaging meaningfully with them shed light on maximizing ROI from podcasting in terms of networking, visibility, and business growth.

Key Takeaways:

• Consistency and Authenticity: Julia emphasizes the importance of showing up consistently with authentic content to build credibility and trust over time.
• Networking Tool: Podcasts are excellent tools for networking, providing a platform to connect with industry leaders and interesting personalities while adding value to your audience.
• Structured Approach: Adopting a structured approach to podcasting, such as batching episodes and utilizing scheduling tools like Calendly, can help in managing production efficiently.
• Sponsorship Strategy: Julia shares insights on acquiring and maintaining sponsorships, highlighting the importance of delivering value and maintaining communication.
• Personal Connection: Utilizing podcasts to build a personal connection with your audience can significantly enhance trust and engagement, offering a unique value that AI-generated content cannot replicate.

Resources:

• Creative Shizzle: Creative Shizzle Website
• Julia Campbell's Website: JCSocialMarketing Website
• Books by Julia Campbell: Free Time and Pivot by Jenny Blake, The Red Thread by Tamsen Webster
• Podcasting Tools: Calendly and Riverside.fm

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

Tune in to today's episode of Talking Shizzle, which is 🔥HOT🔥 off the podcast press. We sit down and talk some shizzle with Mazarine Treyz, who is an entrepreneur and good friend of ours here at Creative Shizzle. Mazarine has been in business for 14 years and has done a variety of things such as fundraising, consulting, keynote speeches, and conferences, such as the Nonprofit Consulting Conference, and she helps leaders and teams step into their highest potential.

During our discussion we uncover Mazarine's secret of how to take your failures and make lemonade 🍋 out of them, and how to learn and grow ↗️ from your mistakes. It is a large key to success if you are able to do this in business, not to mention this crazy ride 🚗 of life that we are on. We also chat about Mazarine's dating life, and how she has taken some of this information and experience from dating failures and applied them to her work life. Why not!? Right?! If you learn something, take it with you in all aspects of your life.

The group talks some more shizzle and jumps into Mazarine's endeavors in the business of teaching, training, and coaching nonprofit leaders and consultants. This kicked off after some intense experiences in the workplace, and in turn, led to using these experiences to help shape others. Mazarine has a mastermind called Asking for More and a podcast of the same name, both of which are focused on helping nonprofit leaders and consultants succeed. This was also the fuel for multiple blog posts, books, and other resources to help people take back their power at work, and help nonprofit leaders understand the importance of addressing oppression in the workplace. One of Mazarine's goals is to help create a better, more equitable work environment for everyone, and during this episode, we talked about this goal plus so much more, like:

📌 Exploring Entrepreneurship + Nonprofit Leadership

📌 Workplace Bullying + Fraud, and How to Overcome

📌 Coaching Nonprofit Leaders Through Challenging Situations

📌 Overcoming the Fear of Asking

📌 Supporting Women in the Nonprofit Sector

📌 The Benefits of Asking for What You Deserve

📌 Lessons Learned from Dating Life: Applying to Business Life + Personal Life

📌 How to Recognize When the Vibe is Off

Check out Mazarine Trezy and all the amazing things she can assist with here:

📌 https://mazarinetreyz.com/

Connect with Mazarine here on these social channels if you have questions:

📌 https://twitter.com/mazarinetreyz

📌 https://www.linkedin.com/in/mazarine

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

In today's episode of Talking Shizzle🎙️, host Taylor Shanklin, the founder of Barlele and Creative Shizzle, sits down with fellow founder Nejeed Kassam of Keela and they really bring the sizzle🔥. Nejeed is a new father - Go Dad! 🙏Congrats! And is leading a growing and exciting company! Nejeed, Taylor, and Will discuss Keela, their current offerings, what they have been doing over the last year or so, why they are investing in technology such as predictive analytics & AI automation, and how they want to positively impact the world for good with this technology.

We discuss some new technology🖥️ that Keela is offering and then we delve into chat GPT and how it could potentially transform the nonprofit tech sector. Chat GPT stands for Chatbot Generative Pre-trained Transformer and is a type of natural language processing technology that is able to understand and generate human-like conversations. It is expected to have a huge impact on the nonprofit tech sector over the coming years by streamlining processes, increasing engagement, and enabling more personalized interactions with donors. The new AI revolution will not be about killer robots🤖, but rather about how to access information📄 in new and timely ways. Take Google for example of how a verb has been created to refer to searching for information and it's expected that this next AI revolution will be similarly transformative.

With Nejeed, we further discuss how artificial intelligence and technology are changing the way fundraisers work. Buyer Beware⚡ that while this technology can provide helpful solutions, such as drafting legislation, it is not always reliable as the information is not always sourced or up to date. In the end, we all agree that this technology will help fundraisers focus more on building relationships and creating a community rather than spending a lot of time on manual tasks. Fundraisers must be willing to adapt to this changing landscape in order to stay relevant and continue to be successful. Tune in to learn about this plus so much more, like:

📌 Technology, Nonprofits, and Fundraising in an Economic Downturn

📌 Exploring the Potential of Chat GPT Technology

📌 The Impact of AI on Fundraising and the Nonprofit Sector

📌 AI and Its Impact on Work

📌 The Role of Technology in Preparing for Economic Shifts

📌 Exploring the Ethical Implications of Technology, AI, and ChatGPT

Check out Keela and all the amazing things they are doing here:
📌 https://www.keela.co/about-us

Connect with Nejeed and his team at Keela on LinkedIn for all of your questions here:
📌LINKEDIN: https://www.linkedin.com/in/nejeed/

📌LINKEDIN: https://www.linkedin.com/company/keela/

Save 40% on your first year’s subscription to Keela with Creative Shizzle:

📌 https://www.keela.co/partners/creative-shizzle

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

Today's Shizzle 🔥 is all about Josh Hirsch, and he is a great friend of The Talking Shizzle Team. We start by discussing Josh's current work in cryptocurrency, philanthropy, and his work with The Giving Block. Josh explains that cryptocurrency is becoming increasingly popular, yet many still do not understand it. And while we totally agree; cryptocurrency isn't very new, but new in some ways you can put it to use for good. During the talk, we aim to identify some of these areas of the crypto landscape by asking Josh to "explain cryptocurrency like we are five" as well as #ELI5, and the amazing work being done at The Giving Block.

A little background on Josh though; he is a nonprofit lifer who has been in the fundraising space for over 15 years. He got his start working in a community center, then moved on to a small nonprofit as the Director of Development and Training. He then worked at a children's services council and a charter school for students with autism. He also worked in philanthropy for a private school for gifted students and then went to work for a nonprofit management association as their Director of Marketing and Membership. Most recently, he worked at Susan G. Komen as a conduit to care, providing resources to local hospitals and imaging centers. Then, due to the pandemic, she was promoted to Social Content Marketing Manager for Susan G. Komen, taking on channel leads for Twitter and LinkedIn. He believes that no matter what your passion is, there is a cause for you to support.

Josh was one of the early experts in using Facebook for fundraising. In June 2021, an article about using cryptocurrency for social good surfaced, which inspired Josh to learn more about the subject. After six months of research, he discovered the benefits of using cryptocurrency for nonprofits, such as donor demographics, benefits to nonprofits, NFT projects, and the various vendors available. He also found that most of their donor base was not interested in donating cryptocurrency. Despite this, they were able to get on board with accepting cryptocurrency and started having conversations with donors about it. We discuss this plus so much more, like:

📌Exploring Cryptocurrency Philanthropy and the Giving Block

📌Breaking Down Nonprofit Fundraising

📌The Advantages of Cryptocurrency Donations for Nonprofits

📌End-of-Year Giving with Giving Block

📌Exploring Modern Philanthropy: A Discussion on Crypto Currency, Blockchain, and NFTs

📌 Basics of Non-Fungible Tokens

📌The World of Philanthropic NFTs & The Metaverse

If you would like to find out more about donations and fundraising with help from The Giving Block, check out their web site here:

📌WEBSITE: https://thegivingblock.com/

And also, reach out to Josh if you have any questions here:

📌FACEBOOK: https://www.facebook.com/JoshuaAaronHirsch

📌INSTAGRAM: https://www.instagram.com/jah07/

📌TWITTER: https://twitter.com/TGBJosh

📌TWITTER:

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

Today we talk some shizzle with Sheri Chaney Jones, who is a powerful leader amongst women in the entrepreneurial world. Measurement, Leadership, and Female Empowerment, are just some of the areas where Sheri accels, and we are going to chop it up with her and get the sizzle! 

Sheri is a cereal social good entrepreneur and loves working in the social good space, empowering women & women leaders. Sheri has a huge passion for using data to solve problems, she deploys these skills in many ways, including being a mom of four kids in range of 16-8 as well! Currently, she assists in helping entrepreneurs to better measure and automate their growth and strategy. In 2018 Sheri launched Sure Impact, and built a platform in which would empower her clients with data.

Learn how SureImpact was founded, and began by using data in a meaningful way. This is including a ten year old girl who was strong enough to write an essay about curing aids, and later on worked with a program in the state of Ohio, on solving the 'how do we get individuals living with aids/HIV into care facilities?' By using survey research, focus groups, and best practices, how they could compare those to organizations who didn't, and provide the information on those best practices.

• Learn about the 5 Why's exercise- And how important this one trick / tool can be.
• Learn how to get out of the Google Spread Sheet busy work, and find out the easy ways to learn impact framework measurements. 
• Find out the scalable blueprint for success!
• Passion for advocacy towards women - Coaching is a strength of Sheri's
• Learn more about the 'Women can't' mindset' - how do you help females get out of this head space?

Sheri is a fantastic role model! Don't let go of your ambition - go out and shoot for the moon! Tune in to find out so much more.

Learn more about Sheri and Follow SureImpact here:

LinkedIn: https://www.linkedin.com/company/sureimpactinc/
Facebook: https://www.facebook.com/SureImpactInc

Twitter: https://twitter.com/SureImpactInc

Instagram: https://www.instagram.com/sureimpactinc/

Website: https://www.sureimpact.com/solutions

Read Sheri's published book here: https://www.amazon.com/Impact-Excellence-Data-Driven-Performance-Organizations/dp/1118911113

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

Listen here folks, we are super excited for this conversation⚡️and how it will impact your day. We hope to bring you some laughs, but also Noah delivers an excellent approach to life, and way more! Noah Barnett brings 10+ years of experience crafting marketing and integrated growth strategies, and has counseled and led B2B, B2C, and nonprofit organizations across industries. Noah was most recently the Chief Marketing Officer (CMO) at Virtuous and ran growth / marketing at CauseVox and World Help. 

Noah is a smart entrepreneur in a crazy growing world of 2022, and he has the marketing juice that is worth the squeeze. (This juice may or may not be from an Arizona Cactus). Learn about cactuses, and whether or not you can eat them, or drink them?

• Find out about the Second Score Approach- And how do we utilize this mindset?
• Is the second score mindset a growth mindset? Acknowledging, and accepting what happened, in order to move forward, use this and learn for the next round. 
• Can we be burnout, even while having success? How will I approach what is next? 
• How do you workout the how? Noah used Brad Stohlberg "Groundedness" (https://www.amazon.com/Practice-Groundedness-Transformative-Feeds-Not-Crushes-Your/dp/0593329899)
• Slowing down, and focusing in. Stopping and using some disciplinary approaches.
• Your personality is a feature, NOT a bug. Evolution, not elimination, learn about this perspective. 
• People can go and take an enneagram test- this helps you find your specific personality types.

Learn more or connect with Noah Barnett:

• Linkedin: https://www.linkedin.com/in/noahbarnett/
• Email: noah@toolry.com
• Website: https://toolry.com/ 

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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BlueSky

Email: hello@creativeshizzle.com

About the Guest(s):

Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of personal branding in today's digital landscape.

Episode Summary:

Check out this episode of Talking Shizzle, where we went live on LinkedIn with host Taylor Wilson whom welcomes branding expert Jessie Liszak to jump into the world of personal branding and its vital role in business growth. Jessie shares insights into how personal brands can complement corporate identities, emphasizing the power of authenticity and live streaming as tools for connection and influence. Together, they explore the foundational elements necessary to develop a powerful personal brand, discussing how executives and entrepreneurs can overcome hesitation and take strategic steps to reveal their genuine selves online.

The conversation also hits on the practical aspects of personal brand building within the B2B space, focusing on channels and strategies that drive engagement and trust. Jessie argues for the importance of focusing on personal values and long-term goals when crafting a personal brand narrative, with platforms like LinkedIn and YouTube highlighted as essential for B2B professionals. The discussion also touches on the potential loss of TikTok and the need for diversification across platforms to maintain reach and influence. Through her expertise, Jessie provides actionable advice for individuals looking to authentically connect with their audience and build a brand that transcends traditional marketing techniques.

Key Takeaways:

• Personal branding is essential for aligning your authentic self with your professional identity, especially in B2B contexts.
• Live streaming is a dynamic and effective way to engage audiences, offering authenticity and building trust in ways that edited content cannot.
• Understanding and defining your personal values and life goals are crucial steps in developing a personal brand.
• Diversifying content across multiple platforms mitigates risks associated with the potential disappearance of any single platform.
• Executives should not only focus on personal branding but also encourage their teams to build their individual brands to represent the company effectively.

Resources:

• Creative Shizzle
• Jessie Lizak on LinkedIn
• Reveting on LinkedIn
• Discover and Grow your Personal Brand with Reveting
• Streamyard: Use this tool for LiveStreams. 
• YouTube: Discussed as a significant channel for B2B content and long-form engagement

For more insightful epis

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Josh Reyes is a seasoned graphic designer with over ten years of experience in the marketing and creative industries. Beginning his career with Warner Music, he has worked with major brands like PacSun and Live Nation, crossing sectors from entertainment and fashion to finance. Recently, Josh took a leap into entrepreneurship by founding his own agency, Asymtry Studio, where he combines his extensive in-house experience with his passion for helping brands find their visual identity.

Joseph Cornell is a film production veteran with a background in documentary and television storytelling. He has a keen interest in showcasing the human elements of brands through video. Joseph founded Traveling Tribe Media, a creative agency that leverages his decade-long experience to help businesses use video to tell their stories and authentically connect with audiences. He has worked on documentaries like "Humans and Other Animals," showcasing the similarities between humans and animals.

Episode Summary:

Join host Taylor Wilson as she dives into the dynamic world of branding and visual design with new agency owners, Josh Reyes of Asymtry Studio and Joseph Cornell of Traveling Tribe Media. This fast action and packed episode uncovers how these creative professionals are navigating their new entrepreneurial ventures while leveraging their vast experience in graphic design and video production. As they share their personal journeys, they explore the integration of AI in creative work, discuss trends like modern retro in design, and the rising demand for authenticity in branding strategies.

In this super info-packed episode of Talking Shizzle, Taylor Wilson leads an insightful chat on brand differentiation through visual identity and storytelling. Josh Reyes emphasizes the importance of core values in developing a brand's visual identity, while Joseph Cornell goes into the art of storytelling to build a connection with audiences. Together, they address the evolving landscape of creative work in 2025, highlighting how small businesses can leverage design and video to cut through market noise.

Key Takeaways:

• Embrace Change: Both guests highlight the necessity of adapting to AI as a powerful tool for creatives, providing both opportunities and challenges.
• Core Values First: Josh Reyes notes that a brand's essence and core values should precede visual identity to truly differentiate in a crowded market.
• Human Connection: Joseph Cornell stresses storytelling as a way for brands to express their human side, making their core values resonate with audiences.
• Authenticity Matters: The discussion reveals a trend toward authenticity, with businesses favoring genuine content that reflects true brand personas over highly polished productions.
• Modern Retro Trends: Josh Reyes identifies the resurgence of 90s and Y2K design influences, reimagined through a contemporary lens for today's market.

Resources:

• Asymtry Studio Instagram
• Traveling Tribe Media Instagram
• Creative Shizzle Website

Stay tuned for more inspired discussions and innovative persp

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

As we get closer to the holiday season, we wanted to have a professional on who really knows her stuff. Katie Appold is a nonprofit professional who started her career working in a nonprofit organization, and has strived to accomplish many great things during her career. She is currently an Executive Director at AIRS, Nonprofit Consultant, and Professor.

During the conversation, Katie discusses the concept of limiting beliefs. She explains that a limiting belief is a belief that holds you back from achieving your goals or reaching your full potential. She also shares that she used to have a number of limiting beliefs, but has since worked to overcome them. She offers advice for others who may be struggling with similar issues.

We also delve into the various ways that nonprofits can break through limiting beliefs, both on an individual and organizational level. One way to do this is by recognizing when a limiting belief is present and then taking action to overcome it. Another way to break through limiting beliefs is to form new habits that support positive action.

A great resource for learning how to do this is John Acuff's book, Soundtracks. In the book, Acuff discusses the importance of discouraging negative thoughts and replacing them with positive, encouraging ones. This resource, plus so many more insights are discussed, like;

- The Power of Letting Go of Limiting Beliefs
- Positive Thinking & Positive Self-Talk and Why You Should Consider the Source
- The Benefits of a Diverse Nonprofit Network
- How to Overcome Limiting Beliefs and Achieve Success
- Asking the Right Questions When Joining a Nonprofit Organization
- Time Blocking for Improved Efficiency
- The Strength in Knowing When To Begin Letting Go

Connect with Katie Here:

LinkedIn: https://www.linkedin.com/in/katieappold/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

About the Guest(s):

Carly Euler is the Marketing Director at Memory Fox, a cutting-edge tech platform designed to assist nonprofits in gathering, organizing, and sharing impact stories. With significant experience in nonprofit work, Carly brings a profound understanding of authentic and ethical storytelling, aiming to revolutionize how nonprofits collect and disseminate narratives to bolster their missions and fundraising efforts.

Episode Summary:

In this spicey episode of Talking Shizzle, our host Taylor Wilson chats with Carly Euler from Memory Fox about the importance of ethical storytelling in nonprofit marketing. As they dive into what it means to collect and share stories ethically, they explore how nonprofits can balance authenticity with sensitivity to strengthen their branding and fundraising efforts. The discussion also touches on how Memory Fox is setting itself apart by embedding ethical storytelling principles into its platform, ultimately enhancing how stories are told and shared.

The episode provides a large amount of insights and practical strategies that nonprofits can adopt to ensure they engage in ethical storytelling. Carly explains the importance of obtaining informed consent, managing how stories are updated, and retaining transparency with storytellers. This conversation uncovers the potential benefits ethical storytelling can offer, including stronger community relations and more effective fundraising. Throughout, listeners are encouraged to consider how shifting towards ethical practices not only aligns with moral imperatives but can also lead to tangible benefits for nonprofits and their missions.

Key Takeaways:

• Ethical storytelling involves collecting and sharing stories without exploiting the people involved, focusing instead on authenticity and consent.
• Carly Euler explains that nonprofits can still raise significant funds using ethical storytelling practices, countering misconceptions that emotional distress-driven narratives are necessary for successful fundraising.
• Implementing processes such as informed consent and periodic follow-ups can enhance transparency and trust between storytellers and nonprofits.
• An ethical storytelling standards guide can unify team practices and ensure that all stories are handled consistently, fostering long-term trust and engagement.
• Memory Fox differentiates itself in the nonprofit space by integrating ethical storytelling into its platform, aiding organizations in aligning their marketing practices with ethical standards.

Resources:

• Memory Fox Website
• Carly Euler on LinkedIn

Explore this compelling episode in full to gain a comprehensive understanding of ethical storytelling and its impact on nonprofit sector marketing strategies. Stay tuned for more insightful discussions from the Talking Shizzle podcast, where innovation meets mindful business growth.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

About the Guest(s):

Paul Kuthe
Paul Kuthe is a dynamic business coach with a decade of experience in helping entrepreneurs and leaders achieve transformative growth. With a background as a professional kayaker, Paul brings unique insights into human performance and psychology, blending this with business acumen to guide clients towards success. He is the founder of Tributary Coaching, a firm dedicated to integrating storytelling with business strategies to foster impactful change in organizations. Paul is also a StoryBrand certified guide, leveraging narratives to redefine business communication and culture.

Episode Summary:

In this episode of Talking Shizzle host Taylor Wilson features business coach Paul Kuthe from Tributary Coaching. In this conversation, they chat about the misconceptions of work-life balance and explore the integration of storytelling into achieving personal and professional goals. Paul Kuthe shares real-life metaphors and actionable strategies from his experience as a kayaking professional and business coach, to support entrepreneurs in navigating their business rapids.

Taylor and Paul talk about work-life balance (or the myth of it), goal setting, and storytelling for business growth. Paul breaks down why work and life aren’t meant to be perfectly balanced—but instead, integrated. He also introduces the "goal story" technique, a method that blends neuroscience and storytelling to help turn dreams into reality. Plus, he shares his WOOP strategy—a powerful way to tackle obstacles and make big things happen.

Key Takeaways:

• Work-Life Integration: The myth of work-life balance is dispelled in favor of a work-life integration approach, allowing a seamless blend between professional and personal aspects.
• Goal Storytelling: Crafting a vivid narrative of future goals set the stage for remarkable personal transformation and business growth.
• WOOP Framework: Utilize the Wish, Outcome, Obstacle, and Plan technique to visualize success and overcome internal barriers.
• Time Investment: Instead of managing time, focus on intentional investment through detailed planning, combining digital and analog methods to optimize productivity.
• Reflect and Adjust: Constant reflection on one's methods, obstacles, and triumphs aids in personal and professional development.

Resources:

• Paul Kuthe's Coaching: tributarycoaching.com
• Reach out to Paul on LinkedIn
• StoryBrand Training: storybrand.com (not explicitly mentioned but relevant to Paul’s coaching methodology)
• Creativeshizzle.com

Tune in to uncover how harnessing stories can transform your business approach, and stay tuned for more enlightening discussions on the Talking Shizzle podcast!

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Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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In this episode of Talking Shizzle, Taylor and Will sit down and chat with a good friend of ours, Kishshana Palmer who is an international speaker, trainer, and coach with a 20+ year background in fundraising, marketing, and talent management who helps leaders create high performing teams⚡.Kishshana is the CEO of Kishshana & Co., an organizational development firm focused on helping everyday leaders live well and lead well. Her firm's work centers on equity and social justice and practical solutions for today’s organizations. She is the founder of The Rooted Collaborative -- a global community focused on the growth and development of women leaders of color in the social sector. She's the host of the podcast "Let's Take This Offline", an adjunct professor at Baruch College, a Certified Fundraising Executive (CFRE), a BoardSource Certified Governance Trainer (CGT), A Gallup Certified Strengths Coach, a Q3LC Certified Coach, and an AFP Master Trainer. When an organization wants to grow, find and retain people on their team, raise money, and more she is the fairy godmother 💫 they have on speed dial☎️.


Kishshana & Co’s work isn’t limited to organizations, she also works with everyday leaders who are looking to do good in the world and live healthier lives, without having to flip all the tables which here at Creative Shizzle we just 💗LOVE💗. They help people lead the life they love and have the career they love. She is also passionate about relationships and helping people reach their potential. 😆Funny Fact: Kishshana and Taylor met in an elevator at a conference when they were going to a happy hour party. They immediately clicked and had a great conversation during the 62-second elevator ride.


We dive in deep about building relationships quickly and understanding how to read the room.  🤝To build relationships quickly, one needs to know and understand themselves and how one presents themselves in the world. They need to be able to read the room, be unafraid to say I see you and have a sincere curiosity about people. Reading the room To read the room not only means being able to understand the context of the situation, but to read the non-verbal cues, and be able to modulate depending on the person. To read the room, one needs to be mindful of the situation, be aware of like body language, and be attentive to the conversation. The Talking Shizzle Team and Kishshana chat about so much more like:


 📌Achieving Career Success and Living a Life You Love
📌 Kishshanaverse - What is it? How it’s helping people become their best selves?
📌 Reading the Room and Nonverbal Communication Cues
📌 Scaling Your Business & Personal Brand Separation & Achieving Success
📌 Wellness Routines, Self-Maintenance, & Self-Care Strategies for Mental Well-Being
📌 Creating & Being A Leadership Example For Others

Check out Kishshana & Co. and all the amazing things they can assist with here:
📌 https://kishshanapalmer.com
📌 https://kishshanaco.com/
📌https://therootedcollaborative.com/

Connect with Kishshana here on these social channels if you have questions:

📌 FACEBOOK: @kishshanapalmer
📌 INSTAGRAM: @kishshanapalmer
 📌 TWITTER: @kishshanapalmer

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

In this episode of 🎙️Talking Shizzle🎙️, our host Taylor Shanklin catches up with her good friend and founder of Positive Equation, Dana Snyder! They chat about all the exciting things going on in their lives, including Dana's new bundle of joy 👶, Kennedy (Congratulations, she's beautiful 🎀), and Taylor's business anniversary 🎂🎉.

Dana shares her journey of growing with the digital era, from the days of the Facebook email address to now helping nonprofits build their donor base through monthly giving programs. 🌟 Taylor also reflects on her business journey, from starting as a social media agency to pivoting to teaching others how to use social media for their own businesses. 💼

Dana has been interested in the digital world since she was growing up. She had a passion for working with nonprofits and decided to quit her job in New York and started her own business in Los Angeles. Now she is back on the East Coast, working with nonprofits to create monthly giving programs and help them build their donor base. Other sizzling 🔥topics covered in this episode include:

📌 Building relationships in the nonprofit world

📌 Navigating the ever-changing digital landscape

📌 Celebrating business milestones and taking time to reflect

📌 Sometimes you need to pivot in order to grow

📌 Social media is a constantly evolving tool for businesses
📌 Building a strong foundation of relationships is key to success

Thanks for listening to Talking Shizzle! Be sure to 🎧 subscribe/follow/leave a review/etc. to stay up-to-date on future episodes. And don't forget to 🤩 share this episode with your friends!

Check out The Positive Equation Podcast as well here:

WEBSITE/PODCAST: https://positiveequation.com/podcast/

And connect with Dana on LinkedIn here:

LINKEDIN: https://www.linkedin.com/in/danarsnyder/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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BlueSky

Email: hello@creativeshizzle.com

In this episode of Talking Shizzle, we sit down with Samantha Swaim who is the CEO and founder of an event fundraising company, Swaim Strategies. Sam has been in the nonprofit space for a while and is located in Portland, Oregon. For today's shizzle 🔥, the group talks about hybrid work environments, remote work life, and even more specifically, hybrid events. And yes, possibly even an $8 frozen yogurt cone 🍦that was purchased in New York City, beware of the expensive ice cream folks! Sam talks about how her company is focused on helping nonprofits raise money through events.

We also dive into some geographical discussion, and how Portland has changed since the pandemic began, along with all of our respective areas. The trio also touches on how the food scene has been impacted, with many restaurants having to close down during the pandemic. Of course - this has created opportunities for small business owners, which is somewhat of a silver lining.

Eventually, the conversation shifts to how the world has changed in the last three or more years, specifically in regard to events and technology. Innovative technologies like Zoom and Video Chatting have become a normal part of life for many people, and how things have changed in such a short amount of time. All in all, it's a great conversation! Tune in for this plus so much more:

📌 COVID-19's Impact on Restaurants in Different Regions of the U.S.

📌 The New Normal: A Conversation about Life Post-Pandemic

📌 The Impact of COVID-19 on Events and Human Interaction

📌 3 Big Obstacles Event Planners are Facing Right Now

📌 The Impact of COVID-19 on the Event Industry

📌 The Benefits of Hybrid Events & a Hybrid Work Environment

Check out Swaim Strategies and all the amazing things they can assist with here:

📌 https://swaimstrategies.com/

Connect with Sam for all of your events questions and needs here:

📌FACEBOOK: https://www.facebook.com/swaimstrategies

📌INSTAGRAM: https://www.instagram.com/swaimstrategies/

📌TWITTER: https://twitter.com/SwaimStrategies

📌LINKEDIN: https://www.linkedin.com/in/samantha-swaim-she-her-a28a9a4/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

About the Guest(s):

Grady Teske is the founder of Rising Tides and a seasoned fractional CMO with a solid seven-year track record in the tech industry. He specializes in building and scaling marketing systems and processes, focusing on sales, distribution, and leveraging AI for business growth. Before Rising Tides, Grady spent years establishing North American subsidiaries for multinational corporations, where he honed his skills in creating new business units within existing companies. Grady is deeply passionate about utilizing technology to maximize human interaction in business.

Episode Summary:

In this awesome episode of Talking Shizzle, Taylor Wilson welcomes Grady Teske, founder of Rising Tides, to explore the intricate balance between human interaction and AI in modern marketing and sales systems. Taylor and Grady discuss how businesses can effectively integrate AI to optimize their processes while maintaining the human touch essential for customer relationships. They delve into strategies for building systems that not only increase efficiency but also foster genuine connections with customers.

This episode is packed with insights on harnessing AI tools, creating customer-centric systems, and ensuring that technology serves to enhance—not replace—the human element in business interactions. Grady shares his perspective on how businesses can maximize humanity by focusing on listening, analyzing, and iterating systems. He emphasizes the importance of understanding customer needs through conversation and content that resonates on a personal level. Both experts contemplate the future of AI-driven marketing and what it means to stay authentic in an increasingly digital world.

Key Takeaways:

• The balance between AI and human interaction is critical; businesses should aim to maximize humanity in their systems.
• Effective systems for marketing and sales should prioritize conversation and customer alignment.
• AI can enhance processes by offering insights and structure, but human creativity remains irreplaceable.
• Overcomplicating systems can be a barrier; keeping systems simple and iterative is more effective.
• Building customer-centric systems requires a thoughtful approach to listening and customizing experiences.

Resources:

• Grady Teske on LinkedIn
• Rising Tides Website
• Weekly Invoice Newsletter

For a deeper understanding of integrating AI in your business strategy and building systems that not only perform well but also keep customer engagement high, listen to the full episode. Stay tuned for more enlightening discussions on Talking Shizzle, where the journey to business growth and systems optimization continues. Don't miss a beat; make sure to subscribe!

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

In this episode of Talking Shizzle, we sat down with Barlele's social media strategist extraordinaire, Becky Escher, to drop some truth bombs about social media and demystify common questions surrounding the wild wild west that is social media.

Becky Escher is a Texas-based graphic designer and social media consultant dedicated to helping small businesses, non-profits, and event planners create meaningful connections with their audiences. She is a millennial, who can really tell you all about social media truth bombs, posting cadence, and best of all making YOU look good on the various platforms in 2022.

In this episode, we talked some shizzle and answered questions like"

• Promotion vs connection - What is the difference and how do you balance the two
• What's the difference between paid and organic?
• Do you need to be on all the social media platforms?
• Do you need different creative for different platforms? If yes, why does this matter?

And....the big truth bomb reel included:

• Why am I not going viral?
• What is in a hashtag?

Learn more about Becky and get to know her on LinkedIn or check out her website at beckyescher.com.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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LinkedIn
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BlueSky

Email: hello@creativeshizzle.com

In this conversation, Matt Hug discusses his background in marketing and fundraising for nonprofits. He talks about how he started his own business, and how he discovered his talent for writing and teaching. He also discusses some of the common marketing myths that he has written about.

Matt started nonprofit.courses as a way to curate helpful content for people working in the nonprofit sector. The site now has over 7,000 videos and 200 content experts, and Matt continues to add new content on a regular basis. One of the things that makes nonprofit.courses unique is that it includes a wide range of topics - from fundraising to accounting to HR - that are relevant to nonprofits.

Marketing is about creating and delivering value to customers. It is about understanding customer needs and desires and then creating a unique offering that meets those needs. Marketing also involves creating a relationship with the customer, so that they keep coming back for more.

Marketing Myths with Matt Hugg:
- The Pivotal Moment in Matt's Marketing Strategy
- The Power of Marketing: 4 Myths Debunked
- The Importance of Marketing and Branding in Business
- The Power of Selling Yourself: Overcoming Entrepreneurial Obstacles

Connect with Matt Hug:

Facebook:
https://www.facebook.com/NonprofitCourses
Instagram:
https://www.instagram.com/nonprofitcourses/
Twitter:
https://twitter.com/NPdotCourses
LinkedIn:
https://www.linkedin.com/company/nonprofitcourses/

And visit Nonprofit Courses here: https://nonprofit.courses

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com

In today's pan sizzle-worthy convo, Nathan, Taylor and Will sit down to discuss the topic of the generosity crisis & the generosity cure. Nathan shares his background-dizzle and how he got involved in the nonprofit sector - and his passion for helping others. We discuss the importance of generosity and how it can help solve the crisis-

Nathan Chappell is an entrepreneur who has been focused on AI and machine learning since 2017. His passion for these technologies began when he saw the potential impact they could have on the nonprofit sector. In particular, he saw how AI could help connect people with similar passions. As he researched the topic, he became interested in the idea of a generosity crisis that was developing as a result of the increased concentration of wealth among a small number of people. He sees AI as a potential solution to this problem and is working to develop applications that can help people connect and give to causes they care about.

Taylor and Nathan explore more amazing discoveries including;

• Precision Consumerism, and what that means.
• Nathan's first jobs and endeavors are discussed.
• Entrepreneurial journeys, including the ups and downs of being an early adopter.
• The importance of having tenacity and being able to operationalize ideas.
• Brilliant ideas are sometimes too overwhelming, but crafting them is even more fascinating.

Learn more about Nathan and connect with him here:

LinkedIn:
https://www.linkedin.com/in/nathanchappell/

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

Website
LinkedIn
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BlueSky

Email: hello@creativeshizzle.com