In this episode of the Full Arch Growth Show, Chelsea Morrisey and Dr. Malmquist get into the family story, the clinical edge, and what GPs need to know about bone before they get in over their heads. They cover why the biggest problem in full arch right now is over-treatment, why additive beats subtractive, how a boutique practice competes with low-price implant centers, and why oral surgeons can't ignore direct-to-consumer marketing.

What you'll learn:

• Why most failed full-arch cases come down to workup and execution, not the implant

• Signs a patient needs regenerative work before implants go in, not after

• Why a 36-year-old machined implant with zero bone loss matters for implant choice

• Over-treatment: why radical bone reduction on a 34-year-old is a problem

• Additive vs. subtractive treatment, and how a second opinion wins patient trust

• How to compete as a premium practice in a market full of low-price providers

• How to run direct-to-consumer ads without losing referral partners

• How a practice went from 9 reviews to 550+ without incentives, and why that feeds AI search

⏱ CHAPTERS

0:00 Not every case is an All-on-X case

1:08 Meet Dr. Michael Malmquist

2:18 His father, Dr. Jay Malmquist, and the first implants in Oregon

4:50 Citadel, Boston, Baylor and back to Portland

6:16 Taking over a legacy practice: 9 reviews to 550+

9:58 Does a practice remodel pay off?

11:56 What GPs need to know about bone before implants

17:11 A 36-year implant and choosing premier brands

20:25 Regenerative advances and learning the old way first

26:39 Speeding up recovery

28:02 The over-treatment problem

29:56 Where full arch is headed

31:21 Additive over subtractive

36:55 Competing with low-price implant centers

43:32 Referral partners and direct-to-consumer marketing

49:44 How long campaigns really take

53:57 What to look for in an implant marketing partner

58:18 Reviews, online presence and AI search

1:04:04 Closing thoughts

👉 Want this for your practice? Book a strategy call with The Implant Engine: https://schedule.theimplantengine.com/widget/bookings/tie-discovery-team?utm_source=youtube&utm_medium=organic_social&utm_campaign=2026-w42&utm_content=malmquist-ep-yt-description

In this episode Chelsea Morrisey sits down with Seth Morrisey, who runs search for The Implant Engine's client base, to talk about where organic search actually sits for a full-arch practice in 2026 — what still works, what agencies are still selling that does nothing, and what changes now that patients are asking AI models who the best implant provider near them is.

This one is practical. Seth covers where the clicks really go on a local search result, why your website is a conversion tool rather than a ranking tool, what Google's standards for medical content mean for the blog posts sitting on your site right now, and the one piece of the job no agency can do for you.

What you'll get out of it:

- Why the Google three-pack matters more than your homepage ranking
- What a full-arch patient actually does between seeing your ad and booking
- The blog content that is actively hurting your ability to rank
- How to get cited by AI models — and the pricing tip almost no practice
will act on
- What $500-a-month SEO is really buying you
- Why cutting one ad channel moved results on a channel nobody was watching

CHAPTERS

0:00 Intro

1:58 The current state of search for full-arch practices

4:09 "I already run Google Ads, so I don't need SEO"

5:09 Rank everywhere — Google and the AI models

6:05 The three-pack, and where the clicks actually go

7:26 What a patient does at 11pm before they ever call you

10:17 Full arch is a business, not a lead source

12:47 What's dead in dental SEO

14:58 Your website is a conversion tool, not a ranking tool

19:29 What AI search changes, and how to actually get cited

23:40 The pricing tip most practices refuse to use

24:08 The one thing your agency cannot do for you

26:39 Why $500-a-month SEO does nothing

32:05 The attribution test — cutting one channel by half

36:13 Why YouTube beats Instagram for AI citations

37:38 Seth's five things to do first

The Implant Engine builds full-arch growth systems for GPs, implant centers

and specialists — brand and demand, a dental-trained call team, treatment

coordinator training, and live reporting.

See how the system works

👉 http://lnkh.co/tie_yt

#DentalMarketing #ImplantMarketing #AllOnX #FullArchImplants #TheImplantEngine

Takeaways

• Boutique Practice
• Rural Area Challenges

Chapters

• 00:00 Introduction and Practice Background
• 01:09 The Rewards of Dentistry
• 03:03 Challenges of Attracting Patients
• 08:05 Building a Reputation in a Rural Area
• 13:30 Team Buy-In and Vision
• 21:32 Success and Marketing Impact

scaled full arch across multiple markets, and he says the surgery was

never the hard part.

He runs NuSet Dental Implants and Oral Surgery, holds both a DDS and an

MD, and buys small oral surgery practices rather than building expensive

implant centers. He walks Chelsea Morrisey through the acquisition model, the market math he used to size the opportunity, the office that beat him, and the one system he says took the guesswork out of lead

conversion.

If your phones are ringing and your consults are not converting, this

is the conversation.

CHAPTERS

00:00 From Mississippi to oral surgery

04:20 The market math: 65 million people

06:30 Why he stopped relying on referrals

08:57 Buying small practices instead of building

10:52 The market that beat him

13:14 Why a competitor nearby is a good sign

14:50 The surgery is the easy part

15:51 Where a call center still falls short

17:42 Spending $100K a month

18:38 "I didn't know my market"

20:36 How he ended up in Scottsdale

24:45 Believe everyone, trust no one

26:39 Talking to every office every day

33:16 The demand did not disappear

36:15 What a non-templated agency looks like

38:20 The people behind the account

40:44 The call center as the biggest asset

CONNECT WITH DR. RYAN

NuSet Dental Implants and Oral Surgery

https://nusetdental.com

THE FULL ARCH GROWTH SHOW

Hosted by Chelsea Morrisey, CEO of The Implant Engine.

New episode every week.

Book a call: http://lnkh.co/tie_yt

#FullArchImplants #AllOnX #DentalPracticeGrowth #ImplantDentistry #DentalOperations

In this episode she explains why full arch behaves like a separate business inside your practice, and what breaks when you treat it as a service line.

You'll learn:

✅ The three levers she pulls before she looks at marketing

✅ Why her strongest treatment coordinators came from outside dentistry

✅ The 30 / 60 / 90-day runway for training a TC to close at 35–40%

✅ The one-page follow-up document that keeps cases alive for months

📌 Book a growth audit for your practice

👉 https://organic.theimplantengine.com/podcast

#FullArchImplants #AllOnX #TreatmentCoordinator #CaseAcceptance #DentalPracticeGrowth

She didn't get there with better leads or a bigger ad budget. She got there by throwing out everything the industry taught about how a consult is supposed to run — and replacing it with a sales framework that actually works.

Stacy is the founder of Full Arch Sales Experts and helped build the largest single-owned implant center in the country. $8M a year. 40–50 arches a month. One location. And she did it not as a clinician — but as a closer.

In this episode she breaks down exactly why most practices are losing cases they should be winning, and what to do about it.

You'll learn:

Why the doctor should never talk money — and what the research says about trust and financial conflict of interest

The broken consult flow everyone copied from Clear Choice (and why it's killing your close rate)

The 8-step framework Stacy uses to go from greeting to signed treatment plan

How to sell the outcome, not the procedure — and why "we provide teeth" is the wrong answer

What to look for when hiring or identifying a TC who can actually close full arch cases

How to structure TC comp so it drives growth without putting the practice at risk

This is the episode your treatment coordinator needs to watch.

Book a demo with TIE → https://schedule.theimplantengine.com/widget/bookings/tie-discovery-team?form_source=referral?

#FullArchImplants #AllOnX #CaseAcceptance #TreatmentCoordinator #DentalMarketing #ImplantDentistry #FullArchDentist #DentalPracticeGrowth #FullArchSales #TheImplantEngine

20 years. 6,000+ implants. Multiple locations. A team that never wants to leave.

In this episode he breaks down what actually built it: the leadership philosophy, the technology mistakes, the culture, and why his worst 3 months in 5 years were right before he found TIE. See how the breakdown:

00:02 Building a Dental Empire in Montana

02:00 The Evolution of Implant Dentistry

04:25 Navigating Technology in Dentistry

06:19 The Role of AI in Dental Practices

08:38 Creating a Supportive Team Culture

11:03 Leadership and Team Dynamics

13:12 The Importance of Office Environment

15:26 Marketing and Patient Engagement

17:49 Future Trends in Implant Dentistry

20:01 Reflections on Practice Growth

If you're ready to make the same call Dr. Winterholler did → https://schedule.theimplantengine.com/widget/bookings/tie-discovery-team?form_source=referral

Follow @theimplantengine for more from the show.

Episode 2 of the Full Arch Growth Show is the breakdown:

• 00:00 The Importance of Authority in Marketing
• 02:48 Building a Unique Value Proposition
• 06:04 Differentiation Strategies for Dental Practices
• 08:59 The Role of Clinical Skills and Operations
• 11:48 Accountability and Team Management
• 14:49 Transitioning to a Full Arch Focused Practice
• 23:03 Maximizing Lead Response Strategies
• 28:10 Understanding Capacity and Growth
• 31:19 Building Authority Through Effective Websites
• 39:33 Choosing the Right Marketing Agency

  Takeaways

  • Brand development is crucial for establishing authority in the marketplace
  • Differentiation and value proposition are key for market success
  • Leadership and accountability are essential for scaling a full arch practice
  • Logistical transition and patient engagement are critical for transitioning to a full arch practice Treatment coordinators play a crucial role in managing leads and patient interactions.
  • Positioning as a full arch authority requires strategic online presence and patient trust-building.
  • Selecting the right full arch marketing company involves assessing their approach, support, and differentiation strategies.
  • Consulting and coaching services are valuable for dental practices looking to scale and succeed in the full arch industry.
    
    Don't skim it. Listen to it.

• Ready to put the system behind it? Book a call → https://schedule.theimplantengine.com/widget/bookings/tie-discovery-team?form_source=referral?
  

  Follow @theimplantengine for more from the show.
  

  Featuring: @spencermwalker
  

IN THIS EPISODE

• How a solo GP went from 2–3 weeks booked out to 2.5–3 months booked out in under a year — and what that scheduling shift actually required.
• Why blocking half a day per week for full arch is the operational move most GPs resist, and how Dr. Ross got comfortable making it.
• The team reality: neither of his two dental assistants had implant experience when he started. Both are in their early 50s. He trained them himself — and they picked up everything.
• "Winter is coming" — Dr. Ross on why the full arch space is filling up with undertrained GPs, what a failed case actually costs a patient, and what proper training commitment looks like before entering the field.
• What working with The Implant Engine's call center and lead platform looks like for a busy GP who can't hand lead follow-up to his front office — and why it was the piece he couldn't have done without.