Marketing & OPs for SMEs

John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement

Jeremy Yang — Tue, 08 Sep 2026 04:00:00 GMT

AI can produce a polished, plausible answer to a problem your business should never have been solving. John Suarez argues that this is where cognitive offloading becomes dangerous: not when AI helps with the work, but when people let it decide what the real problem is.

Jeremy Yang speaks with John Suarez, Senior Director, Client Operations at SmartBug Media and co-author of The Marketer’s Manual on Generative AI. John has worked with AI since 2018 and now helps teams use it across marketing, HubSpot and revenue operations.

They discuss where human expertise still matters, why AI’s probabilistic nature creates a ceiling for high-stakes work, and how businesses can introduce AI without handing over judgement or accountability.

They also discuss:

Why AI adoption should begin with education and one small pilot
The security risks businesses may be underestimating
Why AI tools keep trying to continue the conversation
How to hire people who can identify the right problem
Why AI literacy may soon become non-negotiable at work
What happens when junior employees no longer get enough practical reps

This episode is for SME owners and managers who want to use AI seriously without confusing faster output with better decisions.

Learn more about John Suarez
LinkedIn ➡️ https://www.linkedin.com/in/johnjsuarez/
SmartBug Media articles ➡️ https://www.smartbugmedia.com/blog/author/john-suarez
The Marketer’s Manual on Generative AI ➡️ https://www.amazon.com/Marketers-Manual-Generative-AI-Innovate-ebook/dp/B0DS99959Q

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Dave Liong on Why Office-Based VAs from Indo is the way to go with

Jeremy Yang — Thu, 03 Sep 2026 07:37:30 GMT

Hiring offshore staff can reduce employment costs, but the working arrangement around that person can determine whether the relationship succeeds.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Dave Liong from VA For Everyone about the problems businesses commonly encounter when outsourcing and how an office-based model can address some of them.

Dave explains how VA For Everyone supports its Indonesian staff through local offices, equipment, supervision and a workplace community. He also discusses why businesses need to match the person’s experience and working style to the role instead of treating every VA as interchangeable.

They also discuss:

Communication and accountability problems
VAs working for multiple clients
Staff retention in Indonesia
Experience, initiative and giving feedback
Ad hoc, part-time and full-time hiring
Testing whether someone’s skills match their CV
How AI will change the skills required for VA roles

This episode is for SME owners considering offshore staff and those who want to understand why a previous outsourcing arrangement may not have worked.

Learn more about Dave Liong
LinkedIn ➡️ https://au.linkedin.com/in/dave-liong
VA For Everyone ➡️ https://vaforeveryone.com.au/
VA For Everyone on LinkedIn ➡️ https://www.linkedin.com/company/va4everyone/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Keith Lauver on Escaping AI-Generated Mediocrity

Jeremy Yang — Wed, 02 Sep 2026 06:32:17 GMT

AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable.

Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools.

Keith explains why businesses risk losing their voice and point of distinction when they use AI purely to produce more content. They discuss how Ella was created to keep a business’s positioning, customer knowledge and marketing thinking connected to the work it produces.

They also discuss:

Why below-average work may be the first thing displaced by AI
How businesses can use AI without sounding like everyone else
Keeping your own point of view while building a content system
How MCP could connect marketing tools, advertising data and analytics
Why small businesses are not behind on AI, despite how tools are pitched to them
The risk of building an entire workflow around one AI platform

This episode is for SME owners, marketers and agencies that want help from AI without handing over the thinking, voice and knowledge that make their business different.

Learn more about Keith Lauver
Ellavator AI ➡️ https://www.ellavator.ai/
Keith Lauver on LinkedIn ➡️ https://www.linkedin.com/in/keithdlauver/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Solveig Petch on What Founders Misunderstand About Branding

Jeremy Yang — Fri, 28 Aug 2026 06:27:34 GMT

Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement.

Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design.

Solveig explains why branding goes far beyond choosing a logo, colour palette or font. The real work involves understanding where the business is going, what it wants to be known for and how that thinking should influence every customer touchpoint.

They also discuss:

How to recognise when your business has outgrown its existing brand
Why founders cannot completely outsource the thinking behind their brand
Which businesses benefit most from professional branding work
How smaller businesses can build a useful foundation before hiring a specialist
What business legacy can look like without building a huge company
Why experienced creatives still matter in an era of AI-generated design

This episode is for SME owners whose business has grown but whose website, messaging or visual identity no longer feels representative of where the company is today.

Learn more about Solveig Petch
Website ➡️ https://petchy.co/
LinkedIn ➡️ https://www.linkedin.com/in/petchy/
Instagram ➡️ https://www.instagram.com/petchy.co/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round

Jeremy Yang — Tue, 25 Aug 2026 08:31:44 GMT

Being busy can hide a future sales problem.

Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero.

Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses.

Before moving into marketing, Dan spent nearly a decade in the events industry and scaled productions from small local gatherings to shows with more than 3,000 attendees. He later worked inside a large agency before founding Codarity and eventually narrowing its focus to the events industry.

Dan explains why relying on referrals creates unpredictable revenue, how long buying cycles affect event businesses and why running more ads will not necessarily fix a growth plateau.

They also discuss:

Why serving every type of client made Codarity harder to scale
The four pillars of Dan’s Evergreen Event Profit System
How automation keeps the pipeline moving during busy seasons
Why highly specific LinkedIn content can generate leads with only 150 impressions
Losing around 60% of Codarity’s clients during COVID
The hidden opportunities businesses miss when they depend on word of mouth
Why short marketing trials lead to repeated restarts

This episode is useful for event businesses, agency owners and other service companies that experience uneven demand or rely heavily on referrals.

Learn more about Dan Charles
LinkedIn ➡️ https://uk.linkedin.com/in/dancharles
Codarity ➡️ https://codarity.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Tracy Brinkmann on Why AI Should Challenge Your Thinking, Not Replace It

Jeremy Yang — Mon, 24 Aug 2026 07:15:00 GMT

AI can help a small business research ideas, develop products and move faster, but handing over all your critical thinking produces generic work.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Tracy Brinkmann, host of The Dark Horse Entrepreneur podcast. Tracy draws on decades of experience across entrepreneurship, corporate marketing, coaching and podcasting to explain where AI genuinely helps smaller businesses and where human judgement still matters.

They discuss how microbusiness owners can use AI as a creative sounding board, test more specific product ideas and extract more value from knowledge they already have. Tracy also shares how his own path took him from addiction and a police raid to working with companies including Coca-Cola, Home Depot and Victoria’s Secret.

They also discuss:

How one product grew from $250,000 to $5 million in annual Amazon revenue
What early Facebook advertising was like for businesses
Why advertising eventually appears on almost every new platform
The current limits of vibe coding
AI creatives and the “uncanny valley”
How email reactivation campaigns can produce revenue from an existing customer list

This episode is for SME owners, solopreneurs and creators who want to use AI without losing the experience, judgement and original thinking that make their work valuable.

Learn more about Tracy Brinkmann
Website ➡️ https://www.darkhorseentrepreneur.com/
LinkedIn ➡️ https://www.linkedin.com/in/tracybrinkmann/
YouTube ➡️ https://www.youtube.com/@DarkHorseEntrepreneur/videos

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Looking for more practical ideas to help you run and grow your business?

Explore Digital Goliath’s latest articles and how-to guides for SME owners.

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/

Lydia Lee on Scaling Down a Business Without Sacrificing Profit

Jeremy Yang — Thu, 20 Aug 2026 09:00:00 GMT

A bigger business does not always create more freedom. Sometimes it creates more expenses, more offers to sell and more work that the founder never wanted.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Lydia Lee, creator of the Tiny Business Method and founder of Screw the Cubicle.

After building a business with three full-time staff, eight offers and a constant cycle of launches, Lydia realised she had recreated many of the pressures she originally left corporate life to escape.

Lydia explains how established business owners can simplify their offers, marketing and operating model without automatically sacrificing income or impact. She also shares how to recognise whether you have outgrown your work or whether the business itself has become too complicated for you to manage sustainably.

They also discuss:

Why choosing a profitable niche starts with understanding your skills and lived experience
The hidden costs of pursuing arbitrary revenue goals
How to replace constant online marketing with fewer, better-fitting channels
Why a leaner business can sometimes leave the owner with more profit
How founder burnout can be a business-model problem

This conversation is for established service business owners, coaches and consultants who have built something successful but no longer enjoy the way it operates.

Learn more about Lydia Lee
Website ➡️ https://screwthecubicle.com/
LinkedIn ➡️ https://www.linkedin.com/in/lydiallee/
YouTube ➡️ https://www.youtube.com/screwthecubicle

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
Results ➡️ https://digitalgoliath.com.au/results/

Humaira Akhter on Finding the Red Thread Behind Your Best Offer

Jeremy Yang — Wed, 19 Aug 2026 07:12:20 GMT

Most advice about creating an offer starts with the target audience, their pain points and what keeps them awake at night.

Humaira Akhter believes established business owners need to start somewhere deeper.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Humaira, creator of the Genius Offer Blueprint™, about finding the “red thread” that connects your experience, strongest work and personal history.

Humaira explains why multi-skilled experts can struggle to choose one clear offer. Being capable of solving many problems can leave a business fragmented, difficult to explain and easy to forget.

Her process looks at the high points, low points and turning points across your life and career. These patterns can reveal the work you are best placed to become known for, rather than forcing you into a niche that does not feel right.

They also discuss:

The difference between a zone of excellence and a zone of genius
Why capable business owners repeatedly create offers but never execute them
How an aligned offer can remain relevant as the market changes
Why dialogue can uncover context that an AI tool may overlook
What happens when a business owner keeps waiting to feel ready

This conversation is for experienced coaches, consultants, creatives and service business owners who can do many things well but are struggling to decide what their business should be built around.

Learn more about Humaira Akhter
Website ➡️ https://humairaakhter.com/
LinkedIn ➡️ https://www.linkedin.com/in/humairaakhter/
Genius Offer Diagnostic ➡️ https://humairaakhter.com/quiz/find_my_redthread
Genius Offer Blueprint™ ➡️ https://humairaakhter.com/geniusofferblueprint

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
Results ➡️ https://digitalgoliath.com.au/results/

Jenna Oberstein on the Social Media Mistake That Makes Businesses Look Awkward

Jeremy Yang — Tue, 18 Aug 2026 07:08:49 GMT

Feeling uncomfortable on camera is not something you can easily hide. Even a small amount of awkwardness becomes far more noticeable once the video is published.

Jeremy Yang speaks with Jenna Oberstein, Founder and Director of ATAG Communication, about helping business owners create social media content that feels natural rather than rehearsed.

Jenna explains why she avoids scripts during content shoots, how she helps clients become more confident on camera and why the business owner is usually the right person to appear in the content. She also shares a practical way for small businesses to plan their own posts using a content calendar and repeatable content segments.

They also discuss:

Why consistent content can matter more than going viral
How social media helps potential customers validate a business
When to manage social media yourself and when to hire someone
What a social media manager should actually take responsibility for
How Jenna uses AI without removing the human side of the content
Why the right client and agency fit matters

This episode is for small business owners who manage their own social media, are considering hiring someone or want to judge whether their current social media work is being handled properly.

Learn more about Jenna Oberstein

LinkedIn ➡️ https://au.linkedin.com/in/jenna-oberstein-045684164

ATAG Communication ➡️ https://www.atagcom.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

Results ➡️ https://digitalgoliath.com.au/results/

William “Billy” Sammons on His Unusual Approach to Local Referrals

Jeremy Yang — Thu, 13 Aug 2026 07:00:00 GMT

Most businesses try to generate referrals by asking for them. William “Billy” Sammons builds them by helping local businesses first.

In this episode of Marketing for SMEs, Jeremy Yang speaks with Billy, the creator of Live Local Warm Marketing and author of Warm Marketing: The New Currency. Billy explains how creating useful video content for local businesses helped him build trust, form referral partnerships and become more visible within his community.

They also discuss:

Why pitching immediately after helping someone can undo the trust you created
How to choose local businesses that align with your interests and values
Why community-focused emails can outperform industry updates
How introverts can use one-to-one interviews to build connections
How to make relationship-based marketing manageable and repeatable

This conversation is for service professionals, salespeople and business owners who want to build stronger local relationships without relying entirely on cold outreach.

Learn more about William “Billy” Sammons

LinkedIn ➡️ https://www.linkedin.com/in/william-sammons-9951181a/

Live Local Warm Marketing ➡️ https://www.livelocalwarmmarketing.com/

Get the free Connector Blueprint ➡️ https://www.referralblueprint.com/

Warm Marketing: The New Currency ➡️ https://www.amazon.com/dp/B0F6LMY1L8

Live Local Podcast ➡️ https://www.livelocalwarmmarketing.com/the-podcast

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

Results ➡️ https://digitalgoliath.com.au/results/

Jevon Le Roux on the E-Commerce Mistake Costing Millions

Jeremy Yang — Mon, 10 Aug 2026 07:00:00 GMT

On this episode of Marketing for SMEs, Jeremy Yang talks with Jevon Le Roux, founder of Keeyu, about why 1 in 5 online shoppers end up calling to ask "where is my order," and what that's costing Australian e-commerce businesses.

They also cover:

- How a disaster at a $100 million DTC business first exposed the gap between marketing and post-purchase support

- The COVID warehouse sale that broke his team's systems and sparked the idea for Keeyu

- Why customer service gets measured on fixing problems instead of preventing them

- What an "orchestration layer" actually does across order, payment, warehouse and delivery systems

- How one customer cut support tickets by 55%, saving close to half a million dollars in a year

- The three objections that stop brands from adopting a new category of tool, and how Keeyu's ROI guarantee addresses them

- What actually protects a fast-moving startup like this from getting copied

Jevon Le Roux is the founder of Keeyu, an Ecommerce automation and AI Ecommerce Operations company. You can find Jevon and Keeyu at https://keeyu.com.

If you run an online store and you're tired of "where is my order" tickets, this one's worth a watch.

Jevon Le Roux on LinkedIn ➡️ https://www.linkedin.com/in/jevonleroux/

Keeyu ➡️ https://www.keeyu.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

Results ➡️ https://digitalgoliath.com.au/results/

Kem Tossoun on Why AI Should Start With You, Not Your Business

Jeremy Yang — Wed, 05 Aug 2026 07:00:00 GMT

Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Kem Tossoun, co-founder of Glitch Cat Club, to talk about how everyday people and small businesses can actually use AI without getting lost in the noise.

Kem spent two decades across investment banks, running a global data management office at UBS, before co-founding Glitch Cat Club with Chase Aldridge. The two of them built the community to answer one question: how does the average person cut through the noise and figure out where to actually start with AI.

They also cover:

Why Glitch Cat Club charges $29 a month instead of the thousands some AI courses cost
The gap between using AI personally and applying it properly inside a business
How AI can connect your email, calendar and reports to save real hours each week
Why "build in public, break in public" is the community's core philosophy
Kem's personal story of teaching his mother, who struggles to read, to use AI by voice

Give it a watch if you want a clear, no-hype starting point for using AI in your business.

Learn more about Kem Tossoun and Glitch Cat Club, check out:
Instagram ➡️ https://www.instagram.com/kem_glitch/
Website ➡️ https://glitchcatclub.com

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen to Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
Results ➡️ https://digitalgoliath.com.au/results/

Brett Gailey on Cybersecurity Myths for SMEs

Jeremy Yang — Tue, 04 Aug 2026 07:00:00 GMT

Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, sits down with Brett Gailey, Chief Information Security Officer and Senior Director of Security and Compliance at Tia, to clear up the biggest cybersecurity misconceptions small businesses have.

Brett breaks down why most people either use AI tools blindly or avoid them entirely, and why neither extreme is right for a small business. He explains how AI has cut what used to be weeks of manual hacking work down to a matter of seconds for attackers, and why the fundamentals haven't actually changed in 30 years.

They also cover:

- Red team, blue team, and purple team roles explained in plain English

- Why "trust, but verify" is the single best defense for small business owners

- What cybersecurity insurance actually covers and why indemnity clauses matter

- The real risk in vibe coding, Zapier automations, and OAuth permissions

- How to figure out your own business's risk profile

Give it a watch if you run a small business and want a clear, practical read on what's actually worth worrying about with cybersecurity and AI.

Learn more about Brett and Tia, check out:

LinkedIn: https://www.linkedin.com/in/brettgailey/

Tia LinkedIn: https://www.linkedin.com/company/asktia/

Tia Website: https://asktia.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

Learn More about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

Results ➡️ https://digitalgoliath.com.au/results/

Rachel Minion on Solving Key Man Risk with AI

Jeremy Yang — Thu, 30 Jul 2026 07:00:00 GMT

In this episode of Marketing for SMEs, Jeremy Yang sits down with Rachel Minion, founder of Rockstarr and Moon, to talk about key man risk, and what happens when your business depends on one person who can't be replaced.

Rachel walks through five hires that failed before she found what worked, including an offshore hire who couldn't push the business forward, a US-based writer who quietly started using ChatGPT to cut corners, and a VP of operations who took over client calls the same week Rachel was recovering from a dog attack, costing her three of her biggest clients within a month.

They also cover:

- Why "order takers" are everywhere in agency hiring and why clients don't pay premium for them

- How Rachel automated 90% of her most critical role in just 21 days using Claude Cowork

- Why she built Rockstarr AI, a self-contained marketing department in a box, instead of hiring again

- What Rockstarr AI replaces, from sales ops admin to case studies, blogs and landing page copy

- Why paid ads is the one area she says AI still can't replace a skilled human

- How positioning, not promises of ROAS, is what actually differentiates a business in a competitive niche

Rachel also shares her background running marketing for a division of Ticketmaster through the pandemic, and how watching 80% of her team get furloughed overnight pushed her to go full-time on the agency she'd been running as a side hustle since the 2008 recession.

Give it a listen if you're a small business owner, agency founder or solo operator who's ever worried what happens if your right-hand person walks out the door.

Learn more about Rachel Minion and Rockstarr and Moon, check out:

LinkedIn https://www.linkedin.com/in/rachelminion/

Website https://rachelminion.com/

Rockstarr and Moon https://rockstarrandmoon.com/

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath

Instagram https://www.instagram.com/digital_goliath_marketing/

Website https://digitalgoliath.com.au/

Learn More about Digital Goliath

About Us https://digitalgoliath.com.au/about-page/

Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources

Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/

Results https://digitalgoliath.com.au/results/

Jordan Mendoza on How He Launched an All-In-One Business Ecosystem

Jeremy Yang — Tue, 28 Jul 2026 07:00:00 GMT

Jordan Mendoza spent 15 years in corporate property management before building multiple businesses of his own, including a coaching community and an all-in-one platform for entrepreneurs.

On this episode, he joins Jeremy Yang to make the case that sales is 90% mental and 10% physical, and that most people lose clients before they even start because they walk in with the wrong energy.

They also get into Jordan's face-to-face networking method, why he built his own ecosystem after years of juggling scattered tools, and the mindset that got him through 200,000 no's before he turned 22.

Learn more about Jordan Mendoza and his platform, check out:
Website https://jordanjmendoza.com/
Podcast (BYOT Pod) https://byotpod.com/
LinkedIn https://www.linkedin.com/in/jordanjmendoza

Instagram https://www.instagram.com/therealjordanjmendoza/?hl=en
Facebook https://www.facebook.com/therealjordanjmendoza/
Book https://www.amazon.com/LIFE-CHANGING-POWER-ADVERSITY-Struggles-Potential/dp/1967424799

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram https://www.instagram.com/digital_goliath_marketing/
Website https://digitalgoliath.com.au/

Learn More about Digital Goliath
About Us https://digitalgoliath.com.au/about-page/
Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/
Results https://digitalgoliath.com.au/results/

SegMetrics Founder Keith Perhac Explains the Future of Marketing Measurement

Jeremy Yang — Thu, 23 Jul 2026 07:30:00 GMT

In this episode of Marketing for SMEs, Jeremy Yang sits down with Keith Perhac, founder of SegMetrics, to unpack what marketing tracking looks like in 2026 and where AI fits into it.

Keith explains why UTMs are still one of the most reliable tracking methods available, but also where they fall short across zero-click content, offline sales, multiple devices and longer customer journeys.

They also cover:

• Why ad agencies should look beyond leads and trials to actual customers, revenue and lifetime value
• How lifetime attribution can connect an anonymous visitor to a future sale
• What privacy changes and shorter platform attribution windows have made harder to measure
• How businesses can link offline activity back to their marketing
• Why AI is better at interpreting structured reports than analysing raw data
• How SegMetrics is using MCP to let marketers question their data in natural language
• Why vibe-coded tracking tools can appear useful at first, but become difficult to maintain
• How product and customer data can reveal the next offer someone is most likely to buy

Keith also shares how his background in conversion rate optimisation led to SegMetrics, after working with businesses and marketers including Ramit Sethi, Eben Pagan and Jim Kwik.

The conversation is a practical look at what tracking can realistically tell you, what it still cannot see, and why better measurement requires more than trusting the numbers inside Google or Meta.

Give it a watch if you run ads, manage funnels or want a clearer view of which marketing activity is actually creating valuable customers.

Learn more about Keith Perhac and SegMetrics, check out:
LinkedIn https://www.linkedin.com/in/keithperhac
Website https://segmetrics.io/

Learn more about Jeremy Yang on LinkedIn https://www.linkedin.com/in/jeremy-yang/
Listen to our podcast, Marketing for SMEs https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram https://www.instagram.com/digital_goliath_marketing/
Website https://digitalgoliath.com.au/

Learn More about Digital Goliath
About Us https://digitalgoliath.com.au/about-page/
Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/
Results https://digitalgoliath.com.au/results/

Ely Delaney on 30 Years of Follow-Up Systems, Ghostwriting, and What AI Still Gets Wrong

Jeremy Yang — Tue, 21 Jul 2026 07:00:00 GMT

Ely Delaney has spent 30 years in marketing, starting with hand-coding websites in 1995, and most of that time has gone into one problem: how to follow up with people without feeling spammy.

On this episode he joins Jeremy Yang to walk through the system that took his close rate from 10% to 30%, long before QR codes or mobile-friendly sites existed, and how it eventually became the foundation of his email ghostwriting business.

They also get into how to find the right rooms to network in, why Ely interviews every ghostwriting client for their actual tone instead of guessing at it, and the "sufficiency bias" trap, where AI content feels amazing purely because it's better than what a business owner could write alone, and why that's not the same as good.

Learn more about Ely Delaney and his work on follow-up systems and email ghostwriting, check out:
Website https://connectwithely.com/
LinkedIn https://www.linkedin.com/in/elydelaney/

Book, The Follow-Up Code https://www.amazon.com/Follow-Up-Code-Virtues-Building/dp/B0GWJB95PG
Free course https://buildyourfollowupmachine.com/

Facebook group, Smart Follow Up https://www.facebook.com/groups/smartfollowup
Work with his team http://followuprockstar.com/call/

Connect with Digital Goliath
Instagram https://www.instagram.com/digital_goliath_marketing/
Website https://digitalgoliath.com.au/

Learn More about Digital Goliath
About Us https://digitalgoliath.com.au/about-page/
Our Services https://digitalgoliath.com.au/marketing-ads-services/

Resources
Expert Perspectives https://digitalgoliath.com.au/expert-perspectives/
Results https://digitalgoliath.com.au/results/

Jessica Marie Davis on Building a Referral Ecosystem Instead of Chasing Algorithms

Jeremy Yang — Fri, 17 Jul 2026 07:00:00 GMT

On this episode of Marketing for SMEs, Jeremy Yang joined Jessica Marie Davis to talk about why chasing the algorithm is the wrong long-term play for small business visibility. Jessica covers what "ecosystem thinking" actually means, why organic social media is built to keep you scrolling rather than get you found, and how her own path from 20+ years in corporate digital strategy led her to write a 200-page book on the alternative.

The conversation also covers Jessica's ERM (ecosystem relationship manager) built on ClickUp, how to network without sounding salesy or getting friend-zoned, and why discernment is the skill most business owners skip.

If you're a small business owner tired of feeding the algorithm and want a more human way to build visibility, this one's worth a listen.

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Learn more about Jessica Marie Davis

Website ➡️ https://jessicamariedavis.com/

LinkedIn ➡️ https://www.linkedin.com/in/jessicamariedavis/

Instagram ➡️ https://www.instagram.com/the_jessicamariedavis/

Threads ➡️ https://www.threads.com/@the_jessicamariedavis

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Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

--------------

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

--------------
Learn More about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

--------------
Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
Results ➡️ https://digitalgoliath.com.au/results/

Brandon Falcon on Building Relationship-First Marketing for SaaS

Jeremy Yang — Thu, 16 Jul 2026 07:00:00 GMT

Most marketing funnels are built to move people toward one outcome, the one the business wants. Brandon Falcon spent years in that world before realising it was quietly costing him the very relationships his business depended on.

In this episode, Brandon, founder of Falconix, joins Jeremy Yang to unpack his ERM (emotional resonance marketing) framework and the three areas he now prioritises with SaaS and software clients: VIP prospecting, strategic partnerships, and retention. They get into what actually makes a strategic partnership referral-ready, why SaaS churn usually points to a differentiation problem rather than a product problem, and where AI-driven "vibe coding" is helping founders and where it's creating feature-cramming headaches.

Jeremy Yang is the founder of Digital Goliath, an Australian paid advertising agency, and host of Marketing for SMEs. You can also watch this episode on YouTube on The Online Ads Guy channel.

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Learn more about him and his work helping SaaS companies build relationship-first marketing systems, check out:
LinkedIn: https://www.linkedin.com/in/brandon-falcon/
Falconics: https://www.falconics.com/

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Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/
Listen to our podcast, Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

--------------
Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

--------------
Learn More about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

--------------
Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
Results ➡️ https://digitalgoliath.com.au/results/

Chad Paris on Fixing Broken Sales Processes and Where AI Fits In Sales

Jeremy Yang — Wed, 15 Jul 2026 07:15:00 GMT

Ever feel like your sales team is doing everything right but the numbers still aren't moving? This episode digs into why that happens more often than founders realise.

Jeremy Yang sits down with Chad Paris, Founder and CEO of Stonefly Consulting Group and host of the Process Over Pressure Podcast, for a conversation on what's really behind underperforming sales teams. After fifteen years as an executive sales leader, Chad's view is that most sales problems people try to fix with training, hiring, or new tools are actually broken processes in disguise.

They cover how buyer behaviour has shifted over the last two decades, why adding a sales director doesn't fix a company without a defined process, and where AI genuinely helps a sales team close more deals versus where it just makes an existing problem worse.

Jeremy Yang is the founder of Digital Goliath, an Australian paid advertising agency, and hosts this show for business owners who want straight answers on marketing, advertising, and growth. Watch on YouTube on The Online Ads Guy channel for the full conversation.

Learn more about Chad and his work helping founders fix broken sales processes, check out:

LinkedIn ➡️ https://www.linkedin.com/in/chad-paris-34828122/

Website ➡️ https://www.stoneflyconsulting.com/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

YouTube ➡️ https://www.youtube.com/@onlineadsguy

Connect with Digital Goliath

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath

About Us ➡️ https://digitalgoliath.com.au/about-page/

Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Ange Dove on Building a Personal Brand That Sells

Jeremy Yang — Tue, 14 Jul 2026 07:00:00 GMT

Jeremy Yang, The Online Ads Guy and founder of Digital Goliath, joins Ange Dove, founder of Singapore's longest running copywriting agency, to talk about building a personal brand that actually gets you found. Ange spent 20 years growing a business that was famous while she stayed invisible, then had to deliberately reverse that once she moved into coaching.

She covers breaking her fear of camera with a 21 day challenge, why Gen X professionals are sitting on an untapped advantage, and how she uses AI and Google Ads to help clients build authority faster.

If you're building a personal brand or thinking about the next chapter of your career, this one's worth a listen.

Learn more about her and her work helping people build a personal brand, check out:

LinkedIn ️➡️ https://www.linkedin.com/in/angedove/

YouTube ️➡️ https://www.youtube.com/@AngeDove

Powerbrand Quiz Scorecard - Where are your gaps? ➡️ https://powerbrand.scoreapp.com

Unchained Audit Call to Discuss Your Quiz Results ➡️ https://coach.angedove.com/audit

Free Training - 6 Secrets to Building a Compelling Personal Brand ➡️ https://coach.angedove.com/6-secrets

Authority Accelerator 12-week Challenge ➡️ https://coach.angedove.com/aa12

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

YouTube ➡️ https://www.youtube.com/@onlineadsguy

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Chase Aldridge on AI Adoption, Clean Data & Second Brains

Jeremy Yang — Mon, 13 Jul 2026 07:15:00 GMT

What happens when your business runs on AI but your data is still a mess?

Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Chase Aldridge, co-founder of Glitch Cat Club, to talk about how small business owners should actually be thinking about AI adoption.

Chase shares his path from competitive baseball and biomechanics research into commercial real estate, a shift driven by losing his dad and rethinking what mattered, before AI and automation became his full-time focus.

They get into the split Chase is seeing between AI "power users" and reluctant "nine to fivers," why messy data breaks AI before it even gets a chance to help, what an AI "harness" actually is, and how tools like Obsidian let you build a second brain that links people, projects, and processes together.

If you're an SME owner wondering where to even start with AI, this one's worth a listen.

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Learn more about Chase Aldridge

Glitch Cat Club ➡️ https://www.glitchcatclub.com/

LinkedIn ➡️ https://www.linkedin.com/in/chasealdridgeai/

Learn more about Digital Goliath

Website ➡️ https://digitalgoliath.com.au/

Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/

Resources

Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/

Results ➡️ https://digitalgoliath.com.au/results/

#AIforBusiness #SmallBusiness

Akvile DeFazio on 18 Years of Experience in Paid Social and What's Working in 2026

Jeremy Yang — Mon, 06 Jul 2026 06:45:00 GMT

Akvile DeFazio has been in paid media eighteen years. Twelve of those running her own agency, AKvertise. This one's a good one if you're still running your accounts the old way.

She and Jeremy get into why hyper-segmenting campaigns doesn't work anymore. Facebook groups everything together now. So even your cold and warm audiences end up in the same campaign. Broad targeting and letting the algorithm sort it out is winning, not manual targeting.

They also cover tracking (pixel plus Conversions API, and why people still skip it), synthetic UGC and the "uncanny valley" problem with AI-generated creative, why Meta should come before Google for most SMEs, and the rise of Filipino talent in paid media over the last decade.

Akvile also talks about Social Ad AKademy, the community she built for people who want a career in paid social, not just business owners dabbling in it.

If you want to learn more about her and her work in paid social, check out:
LinkedIn ➡️ https://www.linkedin.com/in/akdefazio/
Her agency, AKvertise ➡️ https://akvertise.com
Social Ad AKademy ➡️ https://akviledefazio.com/social-ad-akademy/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
Website ➡️ https://digitalgoliath.com.au/

Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/

Ranya Akacha on What a Fractional CFO/COO Does for an SME

Jeremy Yang — Tue, 07 Jul 2026 07:00:00 GMT

Jeremy Yang, founder of Australian paid advertising agency Digital Goliath, sits down with Ranya Akacha, fractional CFO/COO at Real Business Matters, to talk about why SMEs can grow revenue and still end up with nothing left in the bank.

Ranya covers the financial blind spots most business owners miss, why over-servicing quietly kills margins, and when a business is actually ready for a fractional CFO or COO. They also get into how to price your own time properly, having the pricing conversation with clients who aren't profitable, and building a milestone based roadmap for who to hire next as the business grows.

If you're running a service business and can't work out where the money's going, this one's for you.

Learn more about Ranya and Real Business Matters:
LinkedIn: https://www.linkedin.com/in/ranyaakachaconsultant/

Website: https://www.realbusinessmatters.com.au

Learn more about Jeremy Yang and Digital Goliath:
LinkedIn: https://www.linkedin.com/in/jeremy-yang/
Website: https://digitalgoliath.com.au/

Tonya Lawson on How Solopreneurs Can Build AI Visibility Without More Tools

Jeremy Yang — Wed, 01 Jul 2026 07:30:00 GMT

Tonya Lawson built a career out of clarinet performance, teaching, and now SEO and visibility strategy for solopreneurs. In this episode she joins Jeremy to talk about tool fatigue, why systems should fit the person rather than the other way around, and how AI is changing what actually gets you found online. They also get into two real client stories, including one who's now landing clients straight from ChatGPT.

Learn more about Tonya and the Search-To-Sales mentorship, check out:
LinkedIn ➡️ https://www.linkedin.com/in/tonya-lawson-64779739
YouTube ➡️ https://www.youtube.com/@dr.tonyalawson
Instagram ➡️ https://www.instagram.com/dr.tonyalawson/
TikTok ➡️ https://www.tiktok.com/@dr.tonyalawson

Website ➡️ https://tonyalawson.com/search
Podcast ➡️ https://www.planlikeaboss.net/

Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Connect with Digital Goliath Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ Website ➡️ https://digitalgoliath.com.au/

Mike Montague on Real Stories vs AI Content: What Actually Scales

Jeremy Yang — Wed, 24 Jun 2026 07:00:00 GMT

Most business owners only think about AI as a way to make more content, faster. The question Mike Montague keeps asking is whether that content is actually doing anything — or just adding to the noise.

In this episode of Marketing for SMEs, Jeremy Yang talks with Mike Montague, a 25-year marketing veteran, LinkedIn-published author, and host of the Human First AI Marketing podcast.

They cover why AI-generated content is a weaker version of real user stories, how the spam problem Mike wrote about for LinkedIn years ago is now repeating itself with AI at scale, why viral content is closer to hitting the lottery than a real growth strategy, and how Mike's "scalable storytelling" approach collects real stories from clients and uses AI for distribution rather than creation.

Marketing for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're trying to work out how to use AI in your marketing without burning your audience's trust, this one's for you.

Watch on YouTube on The Online Ads Guy channel: https://www.youtube.com/@onlineadsguy

Learn more about Mike Montague and Avenue9
Website: https://avenue9.com/mike-montague/
LinkedIn: https://www.linkedin.com/in/mikedmontague

Learn more about Jeremy Yang and Digital Goliath
LinkedIn: https://www.linkedin.com/in/jeremy-yang/
Website: https://digitalgoliath.com.au/

Vince Warnock on 7 Pillars of Thought Leadership

Jeremy Yang — Thu, 25 Jun 2026 07:00:00 GMT

What does it actually take to be seen as a thought leader? Vince Warnock ran the research — two firms, neuroscientists, the lot — and found 13 things that change how people perceive you. Being a published author came out number one, by a long way.

In this episode, Vince breaks down the 7 primary pillars, why the research surprised even him, and how his publishing company helps neurodivergent entrepreneurs write books they were told they'd never be able to write.

He also gets into ADHD and 10-Brain Theory, the self-doubt trap that keeps most entrepreneurs stuck, and the three barriers that stop people from ever starting their book.

If you've thought about writing a book or building authority in your industry — and talked yourself out of it — this one's worth a listen.

Connect with Vince:
Website: https://chasingtheinsights.com/
LinkedIn: https://au.linkedin.com/in/vdub01
Instagram: https://www.instagram.com/chasingtheinsights/?hl=en
Facebook: https://www.facebook.com/vdub01/

Podcast: https://podcasts.apple.com/us/podcast/chasing-the-insights/id1528241477
Book: https://www.amazon.com/Chasing-Insights-Practical-Experimental-Marketing/dp/1075680530

Stephan Bajaio on AI Search, Marketing Silos, and Where SMEs Should Focus

Jeremy Yang — Thu, 18 Jun 2026 04:30:00 GMT

If you run a small business, you are probably being told you need to be everywhere AI is right now. Get ranked in ChatGPT. Show up in Google's AI overviews. Chase the new thing before your competitors do. It is a lot of noise, and most of it ends with you spending money on something that keeps changing under you.

In this episode, Stephan Bajaio explains why he calls chasing LLM rankings fool's gold, and what to do instead. Stephan spent 25 years in SEO, co-founded the enterprise platform Conductor, and now runs the agency VibeLogic.

He covers why your own content is the one thing you can actually control, why he treats PPC like day trading and SEO like superannuation, the silo problem that quietly wrecks marketing teams, and how to map where your buyers actually form opinions before they ever land on your site.

Your host is Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each week Jeremy talks with operators and specialists about what actually works for small businesses running paid ads.

You can also watch the full episodes on YouTube on The Online Ads Guy channel: https://www.youtube.com/channel/UCUF9WIw9fArHg7gxBmCwQiw/

Learn more about Stephan Bajaio and VibeLogic

Website: https://stephanbajaio.com/

LinkedIn: https://www.linkedin.com/in/stephanbajaio

Agency: https://vibelogic.com/

Learn more about Jeremy Yang and Digital Goliath

LinkedIn: https://www.linkedin.com/in/jeremy-yang/

Website: https://digitalgoliath.com.au/

Linsey Houston on Storytelling for SME Branding

Jeremy Yang — Fri, 12 Jun 2026 07:33:29 GMT

When you're running a small business, storytelling can feel like a luxury you'll get to once the sales are sorted. But the businesses that last tend to build trust long before they ever ask for the sale.

In this episode of Marketing for SMEs, Jeremy Yang talks with Linsey Houston of Storytellers Australia about where storytelling actually fits for a small business.

They get into the difference between brand building and sales activation, the 60/40 split between the two, why early-stage owners should at least document what they're doing, brand equity as an asset you build over time, and why AI makes original storytelling more valuable for standing out.

Marketing for SMEs is hosted by Jeremy Yang, founder of Australian digital ads agency Digital Goliath. Each episode brings on a specialist to share practical thinking for small and medium business owners. If you're working out where branding and storytelling sit next to your paid ads, this one's for you.

You can also watch the full episodes on YouTube on The Online Ads Guy channel: https://www.youtube.com/channel/UCUF9WIw9fArHg7gxBmCwQiw/

Learn more about Linsey Houston and Storytellers Australia

Website: https://storytellersaustralia.au/

LinkedIn: https://www.linkedin.com/in/linseyhouston

Her podcast, Always Be Connecting: https://podcasts.apple.com/us/podcast/always-be-connecting/id1722383363

Learn more about Jeremy Yang and Digital Goliath

LinkedIn: https://www.linkedin.com/in/jeremy-yang/

Website: https://digitalgoliath.com.au/

Philippa Gamse on Web Analytics for Business Owners

Jeremy Yang — Thu, 28 May 2026 21:00:00 GMT

If your website has analytics set up but you've never really known what to do with the data, you're not alone. Most business owners are either ignoring it entirely or looking at the wrong numbers.

Philippa Gamse is a web analytics expert with over 20 years in the field and the author of "Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics."

On this episode of Marketing for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, she covers what your GA4 data is actually telling you, why bounce rate is the wrong thing to focus on, how to segment your analytics so you're only looking at the visitors who matter, and where AI still falls short when it comes to interpreting your reporting.

Good for anyone who runs a business with a website and wants to make better decisions from the data they already have.

Learn more about Philippa:

Book: https://websitesthatwin.com/website-wealth-virtual-book/

Website: https://websitesthatwin.com/

LinkedIn: https://www.linkedin.com/in/philippagamse/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/

Wes Towers on Full-Stack Marketing for Trades & Construction

Jeremy Yang — Wed, 27 May 2026 07:06:18 GMT

A lot of tradies have been burned by marketing agencies. Bad SEO promises, no results, money gone. So when someone new pitches them, the wall goes up fast. Wes Towers knows this, and it's shaped how he works.

Wes is the founder of Uplift360, a full-stack digital marketing agency specialising in websites, SEO, and online presence for trades, construction, and building materials businesses.

On this episode of Marketing for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, Wes covers why niching into one industry was the best business decision he made, how he sets honest expectations with clients about SEO vs. ads and what each can realistically deliver, how website content still matters even as AI reduces direct traffic, and what tradies can do right now to get ahead of competitors who aren't moving.

Worth a listen if you're in the trades or construction space, or if you're a marketer trying to figure out how to earn trust in a sceptical market.

Learn more about Wes:

Website: https://uplift360.com.au
LinkedIn: https://www.linkedin.com/in/westowers/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/

Janey Treleaven on AI for SMEs: Start with What You Have

Jeremy Yang — Mon, 25 May 2026 07:25:22 GMT

Most SMEs know they should be using AI. The problem is working out where to actually start without buying new software, hiring a consultant, or blowing the budget on something that doesn't stick.

Janey Treleaven is the CEO of Intelligence Assist, and she works with small and medium businesses on practical AI adoption.

On this episode of Marketing for SMEs with Jeremy Yang, founder of Australian digital ads agency Digital Goliath, she covers why the Microsoft vs. Google decision is where AI adoption has to start, how to choose a core AI tool based on capabilities, security, and knowledge access, why 70% of a business's knowledge is already sitting in emails and drives rather than the CRM, and what guardrails and grounding actually mean in plain English.

Janey also shares her 5-80-15 framework for AI maturity, when agentic AI is worth pursuing, and why the people using AI badly are at more risk than those who haven't started yet.

If you run or work in an SME and want a practical, no-new-software framework for getting AI working in your business, this one's worth your time.

Learn more about Janey Treleaven:

Website: https://www.intelligenceassist.com.au/

LinkedIn: https://www.linkedin.com/in/janey-treleaven/

Learn more about Jeremy Yang and Digital Goliath:

LinkedIn: https://www.linkedin.com/in/jeremy-yang/ Instagram: https://www.instagram.com/digital_goliath_marketing/

Website: https://digitalgoliath.com.au/

Services: https://digitalgoliath.com.au/marketing-ads-services/

Chris Melotti on The AI Trap Hurting SMB Marketing

Jeremy Yang — Thu, 21 May 2026 21:00:00 GMT

On this episode of Marketing for SMEs, Jeremy Yang from Australian paid advertising agency Digital Goliath talks with Chris Melotti, founder of Melotti Content Media and a 25-year marketing veteran. Chris explains why strategy has to come before tactics, what sufficiency bias does to your marketing when you lean on AI, and how the industry has changed from the Mad Men era to today.

The conversation covers Chris's approach to brand positioning and getting your brand out of your head and onto a page, why a strategy session is non-negotiable before any execution, how to spot the "used to be good" syndrome in agencies, the human-AI-human sandwich Chris uses to teach AI scrutiny, and practical advice for new marketers trying to break into the industry.

If you run a small business, work in marketing, or you're trying to use AI without watering down your brand, this one's worth a watch.

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⏰ Timecodes ⏰
0:00 Intro
1:30 Chris's $400 to $600 strategy sessions
3:00 Marketing in the Mad Men era and the Snickers ad
9:00 Why strategy and brand foundations come before execution
13:00 What to do when a business has no clear goals
15:30 Winning back clients who've been burned by other agencies
21:00 Why marketing is your whole business, not a department
24:00 Sufficiency bias and the "I can do it myself with AI" trap
28:30 Advice for graduates breaking into marketing
32:30 The human-AI-human sandwich for AI scrutiny
35:00 The "used to be good" syndrome in agencies
37:00 How to find Chris

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About Chris Melotti and Melotti Content media
Website ➡️ https://www.melottimedia.com.au/
Personal site ➡️ https://christophermelotti.com.au/
LinkedIn ➡️ https://www.linkedin.com/in/christophermelotti/
Instagram ➡️ https://www.instagram.com/melotticontentmedia/

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Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/

Listen to our podcast, Marketing for SMEs ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw

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Connect with Digital Goliath on Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/
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Resources
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/
Results ➡️ https://digitalgoliath.com.au/results/

Ruby He (CPA) on How They Use Data + AI to Drive Mortgage Leads

Jeremy Yang — Mon, 20 Apr 2026 05:54:01 GMT

In this episode of the Marketing for SMEs, I sit down with Ruby He CPA and Founder of Ruby Strategic, where we talk about why most AI implementations fail before they start, what it actually takes to build AI that works for your business, and how owning your own data is the moat most business owners are ignoring.