The OTPreneur Podcast

How Your Business Will Evolve With You

Jayson Davies & Sarah Putt — Wed, 04 Mar 2026 19:21:09 GMT

In this episode, Sarah and Jayson discuss how their businesses have evolved with their personal lives, the importance of adaptability, and how to leverage life changes for business growth. They share insights on goal shifting, balancing family and work, and future plans within the occupational therapy and entrepreneurial landscape.

Key Topics

Business evolution with personal growth
Balancing family life and entrepreneurship
Adapting goals over time

Chapters

00:00 Welcome Back and Life Updates

02:34 Navigating Changes in Business and Family Life

05:15 Preparing for International Presentations

07:48 The Impact of Business Ownership on Opportunities

10:16 Evolving Goals as Business Owners

11:57 Hiring and Team Expansion

14:30 Balancing Work and Personal Life

16:37 Reflections on Business Growth and Future Aspirations

19:00 Balancing Work and Family Life

20:16 Embracing Uncertainty in Business

21:50 Adapting to Life Changes

25:36 Measuring Success in Business

29:59 Evolving Business Goals

33:35 Future Aspirations and Community Impact

Behind the Scenes: Virtual Conference Breakdown

Jayson Davies & Sarah Putt — Wed, 08 Nov 2023 08:00:00 GMT

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L, as they take you behind the scenes of hosting a virtual conference in the latest episode of OTPreneur. In this revealing discussion, Jayson shares his experiences and insights from running multiple online conferences, including the 2023 OT Schoolhouse Conference. From the challenges of multitasking to the importance of incorporating diversity and personal touches, Jayson and Sarah explore the intricacies of planning and executing a successful virtual conference. If you have a desire to bring people together online or in person, this is a must listen.

Episode Objectives:

Gain insight into the behind-the-scenes of hosting a virtual conference, including the challenges and considerations involved.
Understand the importance of diversity and inclusion in conference planning and execution.
Learn strategies for injecting personal touches and unique elements into your conference to create a memorable and engaging experience for attendees.

Would you like more support on your OTPreneur Journey?

⭐️ Join the free OTPreneur Community

📗 Get your free OT Business Guide

📱 Leave us a voice message & you could be featured on the OTP Podcast

📩 Send us an email and let us know how we can support you!

Thanks for tuning in! We'll see you next time

Courses, Conferences, and Communities

Jayson Davies & Sarah Putt — Wed, 04 Oct 2023 07:00:00 GMT

On this episode of OTPreneur, hosts Sarah Putt and Jayson Davies dive into the world of online businesses. They discuss the various aspects of creating and marketing online courses, conferences, and communities, sharing their own experiences and valuable insights.

We'll cover the importance of building an audience and marketing your online course effectively. We also explore the fear of being on camera and how to overcome it, as well as the advantages of offering live courses versus recorded ones. Pricing, the need for extensive knowledge in the subject matter, and building trust and credibility with your audience are all discussed in this tenth episodes of the OTPreneur podcast

So, be sure to tune in to this informative episode and gain valuable insights for your own online OTPreneur journey.

Objectives:

Identify the key components and strategies involved in packaging and marketing an online conference or course for maximum audience engagement.
Analyze the different options for delivering online courses, including live, recorded, or a combination of both, and determine the best approach based on target audience and desired outcomes.
Evaluate the benefits and challenges of building and maintaining an online community related to a specific topic or industry, and utilize feedback from members to enhance the community experience.
Apply techniques for overcoming fears and building confidence in presenting and promoting online businesses, including podcasts and webinars, to effectively connect with and engage an audience.

Enjoy the show!

Thrive in Your OT Niche: Building a Successful Business by Differentiating Yourself

Jayson Davies & Sarah Putt — Wed, 16 Aug 2023 17:00:00 GMT

Have you defined your business Niche?

In this episode, we delve into the power of niche and how it can be the key to your business success. Discover how experts in OTPreneurship found their niches, overcame challenges, and built thriving practices.

Join us as we explore the strategies to define your niche, connect with your audience, and launch your OT business.

Tune in now and unlock the secrets to OTPreneurial success!

Learning objectives for this episode:

1. Evaluate the importance of defining and refining a niche in the field of occupational therapy entrepreneurship.

2. Analyze the process of identifying and researching a target audience to determine their specific needs and interests.

3. Determine the unique qualities and expertise that set an individual apart and can be leveraged to develop a niche in occupational therapy entrepreneurship.

4. Apply the concept of "niching down" to focus on a specific market segment, saving time and resources while hyper-focusing on meeting the needs of a particular clientele.

OTP Mistakes 101: What You Can Learn From Our Mistakes

Jayson Davies & Sarah Putt — Wed, 02 Aug 2023 07:00:00 GMT

Get ready to learn from our cringe-worthy mistakes in this episode of OTPreneur.

Join hosts Sarah Putt and Jayson Davies as they spill the beans on the biggest blunders they've made in their entrepreneurial journey. From legal entity mix-ups to botched hiring decisions, they'll share valuable lessons that every OTpreneur needs to hear.

Don't let these mistakes happen to you!

It's time to turn those fails into epic triumphs. Let's dive in, OTpreneurs! 🎧

Episode Objectives:

Identify legal requirements and considerations for structuring a business as an OT practitioner.
Explain the benefits and challenges of hiring virtual assistants or in-person assistants in a business setting.
Develop effective systems and processes for delegating tasks and managing a team in an OT practice.
Reflect on personal mistakes and failures as opportunities for growth and learning in the entrepreneurial journey.

Reframing the Fear of Failure

Jayson Davies & Sarah Putt — Wed, 21 Jun 2023 07:00:00 GMT

On this episode of OTPreneur, we tackle the topic of Fear.

We'll share how we overcame our fears of not knowing enough about technology and the fear of failure, by adopting the concept of "just in time learning" and reframing the mindset around failure.

We'll help you to overcome your fear and take your first small steps to being an OTPreneur.

Join us as we encourage you to push through your fears and take action towards your OTP dreams.

Today's objectives are:

Analyze the concept of "just in time learning" and apply it to the process of starting an OT business.
Evaluate different methods for validating an OT business idea, including the use of pre-sales and social media platforms.
Create a plan to overcome fear and self-doubt in pursuing an entrepreneurial venture in the occupational therapy field.
Compare and contrast different strategies for reframing failure and embracing it as a learning opportunity in the occupational therapy industry.

The First Step To Starting Your OT Business

Jayson Davies & Sarah Putt — Wed, 07 Jun 2023 07:00:00 GMT

On this episode of the OTPreneur Podcast, Jayson & Sarah share why you must address your mindset as you make the shift from practitioner to OTPreneur.

We discuss how we overcame our own limiting beliefs and imposter syndrome to start our businesses, and provide you with actionable tips on how you can do the same.

We also briefly share the importance of niching down. Don't worry, if you don't know your niche, we are here to help.

Join us as we transparently debunk common myths about starting an OT business and help you overcome the limiting beliefs that may be holding you back.

Shiny Object Syndrome: Balancing Your Ideas and Business Goals

Jayson Davies & Sarah Putt — Wed, 13 Mar 2024 08:00:00 GMT

Struggling to focus on one idea for your OT business? Feeling overwhelmed by the constant influx of new "GREAT IDEAS?"

In this episode of OTPreneur, we explore the common entrepreneurial challenge of shiny object syndrome and provide actionable tips for leveraging multiple ideas to your advantage. Learn how to navigate this issue and stay on track with your business goals.

Learning Objectives for the episode:

Identify the signs and symptoms of "shiny object syndrome" in the context of a business.
Differentiate between pursuing new ideas that align with business goals and those that could potentially hinder business progress.
Develop strategies to manage and prioritize new ideas effectively in the context of a business.

Join us for invaluable insights on turning your abundance of ideas into business success.

Tune in now!

Click here to view the full show notes.

Affiliate Marketing for OTPreneurs: Generating Income Without a Product or Service

Jayson Davies & Sarah Putt — Wed, 21 Feb 2024 09:00:00 GMT

Have you ever heard of the term affiliate marketing?

Affiliate marketing allows you to earn an income without the need to create a product or service.

In this episode of the OTPreneur podcast, we delve into the world of affiliate marketing, explaining what it is and why it could be a game-changer for your business. We'll share valuable insights, practical tips, and words of wisdom to help you navigate the world of affiliate marketing and leverage it as a side hustle for your OT business.

If you're ready to explore an avenue for generating income beyond the traditional client care model, tune into this episode now and discover the potential of affiliate marketing for OTPreneurs.

Learning Objectives:

Analyze the concept of affiliate marketing and its potential as a passive income stream for occupational therapy entrepreneurs.
Apply strategies for selecting and promoting affiliate products or services that align with personal and professional values within the occupational therapy niche.
Evaluate the ethical considerations and rules associated with affiliate marketing programs, including compliance with guidelines for marketing and promotion.
Develop a plan for leveraging affiliate marketing as a learning experience to enhance skills in online business, marketing, and audience engagement for potential future entrepreneurship endeavors.

Surviving Emergencies: 3 Vital Tips for OTPreneurs

Jayson Davies & Sarah Putt — Fri, 09 Feb 2024 04:00:00 GMT

Do you know what to do if faced with an emergency as a business owner?

When crisis strikes, having a solid plan in place can be the difference between sinking or swimming as an entrepreneur. In this episode Sarah Putt, MA, OTR/L dives into the crucial topic of navigating emergencies as an entrepreneur. She explores three essential strategies that can help entrepreneurs not only weather the storm, but also emerge stronger on the other side.

Tune into this episode as we provide practical insights and actionable tips to not just survive, but thrive in the face of an emergency.

What You’ll Learn

The importance of establishing robust systems within your business.
The significance of being open, honest, and transparent with the people you work with to maintain clear communication, foster trust and allow for collaborative problem-solving.
Using OTPreneurship as a flex, to not have to worry about PTO or boss expectations and have flexibility to focus on emergency personal matters when they arise.

Resources

👉 Episode with Mindfulness in Motion

From Solo Practitioner to Team Builder: The Evolution of Hiring in Occupational Therapy

Jayson Davies & Sarah Putt — Thu, 26 Oct 2023 07:00:00 GMT

Are you an occupational therapy entrepreneur struggling with the idea of hiring staff for your business? In this episode of OTPreneur, Sarah and Jayson dive into the challenges and rewards of hiring in the early stages of building a practice.

From navigating paperwork and onboarding to nurturing a supportive team culture, they provide valuable insights and tips for successfully expanding your business. Don't miss out on this episode packed with practical advice and real-life experiences. Tune in now and get the guidance you need to take your entrepreneurial journey to the next level.

View the full show notes on the OTPreneur Website

OT and Entrepreneurship: Start Your OTPreneur Journey

Jayson Davies & Sarah Putt — Thu, 01 Jun 2023 20:00:00 GMT

Welcome to the very first episode of OTPreneur. We're Sarah and Jayson, and we're both occupational therapists turned entrepreneurs who understand the challenges and rewards of OT entrepreneurship. In this episode, we'll introduce you to why we started the podcast and discuss the benefits of becoming an OTPreneur. We know that taking the leap into entrepreneurship can be daunting, but we believe that it has the potential to change your life for the better. Throughout the podcast, we'll share our own stories and experiences about what it takes to be an OTPreneur, including our trials, errors, and lessons learned. This information serves as a blueprint for how to build a successful occupational therapy business.

What you'll Learn

Why the OTPreneur podcast is the place to start for all OTPreneurs.
A brief introduction to your hosts, Jayson & Sarah.
What you can expect from future episodes of the OTP Podcast.

Resources

👉 Link to Episode 1: Why You Haven't Started an OT Business

👉 Link to the OT 4 Lyfe Podcast

👉 Link to the OT Schoolhouse Podcast

Researching OTPreneurs: Why OT Practitioners Start Businesses

Jayson Davies & Sarah Putt — Mon, 28 Oct 2024 07:00:00 GMT

Research on OTPreneurs? Yep, we're going there.

Discover how a group of innovative OT students is shedding light on the path to entrepreneurship, documenting the real-life experiences of OT entrepreneurs. In this episode, you'll learn about the core themes emerging from their research, including the spirit of occupational therapy, the quest for autonomy, embracing uncertainty, and the essential mindsets for success.

Special guests Bryan, Vanessa, Gabriel, and Luke share invaluable insights from their study, illustrating how OTs can navigate the transition into entrepreneurship with confidence and resilience. They also discuss practical advice and inspirational stories, such as how Chloe's mental health education initiative and Ben's community stroke rehab center are making waves.

Don't miss this opportunity to gain actionable tips and encouragement for your entrepreneurial journey. Listen in now to transform your OT practice and reshape your professional future!

Exploring Entrepreneurship at Recent OT Conferences

Jayson Davies & Sarah Putt — Mon, 08 Jan 2024 08:00:00 GMT

Struggling to navigate the world of OT entrepreneurship?

In this episode, we share our experiences presenting at recent OT conferences and engaging with fellow OTpreneurs.

Discover our strategies for networking, building connections, and making a positive impact as an OTPreneur at OT and other conferences.

Plus, Sarah has a special announcement regarding a certain co-host. Shh... don't tell Jayson.

Tune in now to gain valuable insights and inspiration for your entrepreneurial journey!

View the full show notes for this episode at OTPreneur.com/episode15

Validating Your OT Business Idea

Jayson Davies & Sarah Putt — Wed, 05 Jul 2023 08:00:00 GMT

On this episode of OTPreneur, Sarah and Jayson discuss the importance of validating your idea when starting a new project or business.

We share our experiences and insights on how to validate ideas and gather feedback from your target audience. The episode covers various methods of validation, including offering discounts to people on a waitlist or presale, engaging with Facebook groups and attending live events and conferences. We also emphasize the value of social media in gathering feedback and understanding what people want.

Sarah and Jayson share personal stories of how they validated their own business ideas, such as starting a podcast and private practice. They discuss the fear that comes with starting a new venture and the importance of being open to change and trying new things.

The episode concludes with a discussion on monetizing the business, conducting market research, and understanding competition.

Join Sarah and Jayson on this episode of OTPreneur to learn more about the power of validation and feedback in entrepreneurship.

From Practitioners to OTpreneurs: Overcoming Obstacles to Start Your Business

Jayson Davies & Sarah Putt — Wed, 13 Dec 2023 09:00:00 GMT

Struggling to navigate the challenges of starting your own OT business?

Stay tuned as we dive into the unique journey of two successful OTpreneurs who share their experiences and provide actionable insights on overcoming obstacles, finding resources, and prioritizing mental health.

Discover how they turned their passion into a thriving business and gain valuable tips to fuel your entrepreneurial spirit. Don't miss out – tune in to this episode now!

Objectives

Identify the key challenges and rewards of transitioning from school-based occupational therapy (OT) practitioners to OT entrepreneurs based on the insights shared by the guests, My and Danielle , and how they leveraged their experiences to start their own businesses.
Analyze the strategies and resources utilized by My and Danielle in starting their own OT businesses, including the USC Small Business Clinic and the Inland Empire Small Business Coalition, to gain insights into the practical steps and support systems involved in entrepreneurship.
Contrast the mindset shift and motivations behind transitioning from school-based OT to entrepreneurship, as illustrated by the guests' journey in launching Mindfulness in Motion, an educational consulting and OT company, to comprehend the impact of burnout, systemic barriers, and the focus on mental health in driving the decision to start a business earlier than initially planned.

Guests

My Bui-Lewis is an occupational therapist who never saw herself as an entrepreneur. She once shared with a group of occupational therapy students that she had no interest in business classes and had never planned on owning her own business. However, despite her initial skepticism, she is now the proud co-owner of a successful occupational therapy practice. She has discovered that with hard work and determination, anything is possible, and she is an inspiration to others pursuing their dreams in the field of occupational therapy.

Danielle Delorenzo is a busy OT entrepreneur who rarely has time to breathe, let alone go on podcasts. However, she is excited to be on a podcast with hosts who have been with her since the beginning of her journey. She and the hosts overlap in many different ways, and they are each other's biggest cheerleaders and fans. Danielle is grateful to have them in her life and is looking forward to discussing the fun but exhausting journey of entrepreneurship.

Together, Danielle and My own and run their business, Mindfulness in Motion

From Clinical OT to Online Business: Cheryl Crow's Journey to Empowering Individuals with Rheumatic Diseases

Jayson Davies & Sarah Putt — Tue, 21 Jan 2025 21:00:00 GMT

Wondering if it's possible to genuinely impact clients while running an online business?

In this engaging episode of OTpreneur, we bring on Cheryl Crow from Arthritis Life to share her incredible journey of starting and growing an online OT business. From leveraging her unique skills, navigating imposter syndrome, to building scalable programs that reach hundreds of clients worldwide, Cheryl provides actionable insights and inspiration for OTs looking to make a big impact in non-traditional ways. This episode is packed with strategies to help you transform your idea into a thriving business without sacrificing client care.

Listen in and learn how to take your OT practice online and make a lasting difference!

Marketing Secrets: Lead Magnets, Social Media, and More

Jayson Davies & Sarah Putt — Wed, 29 Nov 2023 08:00:00 GMT

Struggling to take your occupational therapy business to the next level? Wondering how to build trust, gain clients, and effectively market your services?

In this episode of OTPreneur, Sarah Putt and Jayson Davies dive into the world of marketing for OT entrepreneurs, sharing expert advice, strategies, and personal experiences to help you overcome common challenges and take your business to new heights.

From lead magnets and social media tactics to building trust and relationships, let Sarah and Jayson be your guides on this journey.

Don't miss out - hit play now and better understand marketing in the OT world!

Should I Quit My Day Job and Go All In?

Jayson Davies & Sarah Putt — Wed, 23 Apr 2025 07:00:00 GMT

In this episode, we discuss the journey of starting an occupational therapy business and explore the right time to transition from a full-time job to full time OTpreneurship.

Join us as we share personal experiences, reasons for staying in a full-time role, and the importance of validating business ideas. We discuss the importance of financial planning, understanding personal needs, and the significance of having a solid plan before making the leap into full-time entrepreneurship.

Enjoy the episode!

Timestamps:

00:00 Starting Your OT Business Journey
03:12 Reasons to Stay in Your Full-Time Job
13:59 When to Make the Leap
20:16 Validating Your Business Idea
28:28 Understanding Financial Needs
35:20 Planning for Your Transition

Insights from Our OT Month Instagram Campaign

Jayson Davies & Sarah Putt — Thu, 20 Jun 2024 09:00:00 GMT

OT month may have ended over a month ago, but we learned so much about OTPreneurs in April that we just have to share this with you.

In this episode, we are sharing valuable lessons from our recent Instagram campaign aimed at supporting OT entrepreneurs. From the excitement of new ventures like Alex Villanueva's lymphedema support business to the practicalities of building a social media presence, this episode is packed with strategies and stories to help you grow your OT business. Learn how to collaborate, overcome challenges, and make a lasting impact in the OT community.

👉 Listen now to discover the secrets behind successful OT entrepreneurial ventures and boost your own business on social media!

How a Community Might Fit Into Your Business [Plus, a special invite]

Jayson Davies & Sarah Putt — Thu, 07 Nov 2024 09:00:00 GMT

SPECIAL ANNOUNCEMENT: The OTPreneur Community is now live!

In this episode of the OTPreneur Podcast, we announce the official launch of the Free OTPreneur Community designed to help you start and grow your OT business.

Click here to learn more about the OTP Community and join today

----

Can Your OT Business Benefit from a Free or Paid Community?

In this episode, we discuss the advantages and disadvantages of free and paid communities, including the use of platforms like Facebook Groups, Heartbeat, Circle, and Mighty Networks.

We explore a few reasons as to why you might want to start a community as well as customization options, user engagement strategies, subscription costs, and the challenges of transitioning members.

Whether you're looking to support your current customers, generate new customers, or find the best community management approach, we've got the insights and practical tips you need.

Tune in now!

---

Getting REAL about running online events with Clarice Grote of Ampilfy OT

Jayson Davies & Sarah Putt — Thu, 15 May 2025 08:00:00 GMT

In this episode, Jayson and Clarice Grote discuss the intricacies of organizing an online conference for OT practitioners.

Clarice shares her experiences from her first summit, detailing the planning process, marketing strategies, and the importance of speaker diversity. Together, we explore the challenges faced during the execution of the summit and the lessons learned for future events, emphasizing the need for thoughtful conversations around policy and advocacy in occupational therapy.

Clarice also touches on the emotional aspects of running a conference and the importance of setting realistic expectations for success.

If you are thinking about running an online or in-person event, do not skip this episode.

View the full show notes, including the resources and transcript, here.

AI Strategies for OTPreneurs

Jayson Davies & Sarah Putt — Wed, 31 Jul 2024 09:00:00 GMT

Ready for a full episode all about AI in your OT business.

In this episode, host Jayson Davies, MA, OTR/L, reveals how you can harness the power of AI to revolutionize your occupational therapy business.

Learn actionable AI strategies for automating tasks, enhancing research, and streamlining workflows with tools like ChatGPT, Otter AI, Voila, and more. From crafting content calendars to gathering valuable insights, these tips are designed to give you a competitive edge.

Tune in now and transform your OT practice with AI innovation!

Navigating Bad Advice: The WORST Business Advice and How to Overcome It

Jayson Davies & Sarah Putt — Wed, 30 Aug 2023 07:00:00 GMT

Are you tired of receiving generic business advice from people who don't even know what OT is?

Yeah? Well, you're not alone.

In this episode of the OTPreneur Podcast, we're tackling the worst pieces of business advice we've ever received and sharing what you can learn from it.

Join us as we dive into the dangers of blindly following pricing advice and explore the importance of understanding your niche and audience.

Whether you're a seasoned OT entrepreneur or just starting out, this episode will provide actionable tips to help you navigate the world of business advice and make informed decisions for your occupational therapy business. Don't miss out on this valuable discussion – tune in now!

Learning objectives for this episode:

1. Identify the potential negative impact of receiving bad business advice when starting an OT business.

2. Analyze the importance of understanding one's niche and target audience in determining the appropriate pricing strategy for a product or service.

3. Evaluate the potential consequences of overpricing or underpricing a product or service on the success of an OT business.

4. Apply the concept of niche specialization to develop a pricing strategy that aligns with the financial capabilities of the target audience.

The Advice That Got Us to Where We Are Today

Jayson Davies & Sarah Putt — Tue, 12 Sep 2023 04:00:00 GMT

Today on the podcast, we are discussing the valuable insights we have received throughout their journey as entrepreneurs. We share our personal experiences and share the best advice we have received as an OTPreneur.

From DIY approaches to the importance of understanding the process, we provide actionable tips to help you navigate your entrepreneurial endeavor.

So grab a cup of coffee, sit back, and join us as we share the best advice we've ever received on starting your OT business.

Objectives:

Identify key factors to consider when starting an occupational therapy business.
Recognize the importance of learning and understanding the process behind setting up a business.
Describe the benefits of doing it yourself (DIY) versus relying on someone else to do everything for you.
Discuss the value of learning and appreciating the effort it takes to complete tasks in your business.

Timestamps

[00:01:12] Intro, shoutout to Alexis.
[00:03:10] DIY your OT business, learn and grow.
[00:08:45] Difficulty with payroll company forces self-reliance.
[00:12:33] Stick with [insert your idea here] for a year.
[00:18:03] Focus on unseen foundations for business success.
[00:19:18] Courses, conferences, community, business support. Join us.

Why You Haven't Started an OT Business

Jayson Davies & Sarah Putt — Wed, 07 Jun 2023 07:00:00 GMT

In this episode of OTPreneur, we discuss the common fears and obstacles that prevent occupational therapy practitioners like you from starting you own business. We share our personal experiences with imposter syndrome and the misconception that OTPs can only provide direct treatment. We also provide actionable tips and strategies for overcoming these fears and taking the first steps towards building your successful OT business.

Resources

👉 Link to the OT 4 Lyfe Podcast

👉 Link to the OT Schoolhouse Podcast

How to Innovate within Established OT Practices (AKA. Intrapreneurship)

Jayson Davies & Sarah Putt — Wed, 17 Jul 2024 18:00:00 GMT

Ever wondered how to make a massive impact without starting your own OT business? Discover the secret to intrapreneurship!

Entrepreneurs often struggle with the daunting leap of starting a business from scratch, especially when financial stability and experience are crucial. What if we told you there's a way to innovate, create, and impact the OT field all while maintaining your steady paycheck and growing within an established system?

In today's emotional and empowering episode, Sarah dives into intrapreneurship—an often-overlooked path where you can be an internal entrepreneur, driving change and refining your skills within your current role. Tune in as we honor the legacy of Emelia Dewi, an OT giant who exemplified how to lead and innovate from within.

Ready to redefine your career path and spark change in the OT world? Click play to listen to this life-changing episode of OTPreneur now!

Copywriting Strategies for OT Entrepreneurs with Krista Frahm

Jayson Davies & Sarah Putt — Wed, 22 May 2024 19:00:00 GMT

Discover How Copywriting Can Transform Your Business!

Are you an occupational therapy entrepreneur feeling stuck when it comes to marketing your services?

In this episode of OTPreneur, Krista Frahm shares her journey from an OT without business know-how to a successful self-employed copywriter.

Learn how she overcame initial self-doubt, leveraged her clinical writing skills, and mastered the art of persuasive content. Tune in to uncover practical tips on blending therapy expertise with effective marketing strategies and leveraging tools like Chat GPT to spark ideas.

Listen in to explore how copywriting can elevate your OT business, navigate common pitfalls, and connect authentically with your audience.

Navigating Social Media to Support your OT Business

Jayson Davies & Sarah Putt — Thu, 13 Mar 2025 11:00:00 GMT

Are you struggling to connect your valuable occupational therapy services with the right clients?

You're not alone, and this episode of the OTPreneur podcast is here to help.

Join Jayson Davies and special guest Courtney Lynn from social-ot.com as they dive into the world of social media marketing. Discover the secrets to finding your ideal audience and the strategies to make social media an integral part of your business success. If you're ready to transform your practice and effectively reach your target market, don't miss this episode! Tune in now to unlock the potential of social media for your OT business.

Grab the Resources and Links from this episode at OTPreneur.com/episode28

Exploring OT Business Models: Direct Client Care

Jayson Davies & Sarah Putt — Wed, 19 Jul 2023 08:00:00 GMT

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L as they delve into the world of client care as a business model for OTPs.

From the expenses involved to scaling your practice, they cover it all. Discover the pros and cons to this model, learn from their personal experiences, and gain valuable insights to take your occupational therapy practice to the next level.

Don't miss out on this podcast designed specifically for OT entrepreneurs.

OT Meets Real Estate: Empowering Accessibility and Community Impact

Jayson Davies & Sarah Putt — Wed, 21 Aug 2024 08:00:00 GMT

Ever wondered how you can leverage your occupational therapy skills to transition into an entirely new market like real estate?

In this captivating episode of OTPreneur, Sarah Putt dives into the transformative journey of Gretchen Kingma, an OT accessibility consultant who successfully merged her clinical expertise with the world of real estate. Discover how she identified a gap in the housing market, overcame imposter syndrome, and built a thriving business that empowers families to make informed, life-changing decisions. If you're an OT entrepreneur looking to redefine your career path and tap into new opportunities, this episode is a goldmine of insights and inspiration.

Tune in now and unlock the potential of your OT skills beyond traditional roles!

Naming Your OT Business: Clever Names or Clear Identity

Jayson Davies & Sarah Putt — Wed, 24 Jan 2024 09:00:00 GMT

Struggling to choose between a clever, attention-grabbing name and a clear, industry-specific identity for your occupational therapy business?

Join Sarah Putt, MA, OTR/L, and Jayson Davies, MA, OTR/L, as they delve into the art of naming your OT business. Gain expert insights and practical advice on crafting a business name that not only captivates your audience but also paves the way for potential future expansion.

Tune in to this episode to uncover the secrets to creating a standout brand for your OT enterprise.

What You'll Learn

Identify the key considerations involved in selecting a business name in the occupational therapy (OT) field, including the potential impact on branding, recognition, and future growth.
Analyze the advantages and disadvantages of using clever, witty names versus straightforward or personal names for OT businesses, and evaluate how these choices may affect audience resonance and business expansion.
Assess the legal and practical factors related to business naming, including domain availability, social media presence, trademarks, business entity registration, and the use of DBA (Doing Business As) for separating individual businesses from their legal entities.
Evaluate the significance of visual branding elements in business naming, such as logo design, colors, and aesthetics, and consider their impact on brand identity and recognition within the OT community.

Resources:

👉 LegalZoom - Help you set up your business

👉 Chat GPT - May help with creating some crafty names

👉 OTPreneur Startup Course - Learn directly from Jayson and Sarah how to turn your idea into a business.