<![CDATA[The Publisher's Playbook]]>https://the-publishers-playbook.castos.comRiverside.fm (https://riverside.com)Sun, 10 May 2026 09:22:30 GMTFri, 21 Nov 2025 22:12:06 GMT60impact.comThe Publisher’s Playbook podcast provides insightful and practical advice for publishers navigating the affiliate and commerce content industry. Featuring in-depth analysis, expert insights, and real world case studies, the series endeavors to empower its audience with the knowledge and tools needed to thrive in this dynamic sector.episodicimpact.comjerrid@impact.comno<![CDATA[Creating a Category with Merry People]]>In this episode, I’m joined by James Smith, General Manager at Australian footwear brand Merry People, the company turning “gumboots” into an everyday, anywhere boot.

We talk about how founder Dani Pearce spotted a gap between clunky farm rain boots and city-ready style, and turned it into a colorful, 100% waterproof product line that works from Whistler snow to Austin heat.

James shares how the team has brought this Aussie gumboot culture to the US, leaning into bold colors, “merry” branding, and a no-discount pricing philosophy.

We dig into the role that content publishers, creators, and elevated cashback and loyalty partners play in building awareness and credibility in new markets.

If you’re a publisher, creator, or brand curious about category creation and long-term partnership strategy, you’ll get a ton of ideas from this conversation.

]]>cd8f90d1-2c03-4bc3-a0ef-5116e10c0bacMon, 08 Dec 2025 21:01:01 GMT<p>In this episode, I’m joined by James Smith, General Manager at Australian footwear brand Merry People, the company turning “gumboots” into an everyday, anywhere boot.</p><p>We talk about how founder Dani Pearce spotted a gap between clunky farm rain boots and city-ready style, and turned it into a colorful, 100% waterproof product line that works from Whistler snow to Austin heat.</p><p></p><p>James shares how the team has brought this Aussie gumboot culture to the US, leaning into bold colors, “merry” branding, and a no-discount pricing philosophy.</p><p></p><p>We dig into the role that content publishers, creators, and elevated cashback and loyalty partners play in building awareness and credibility in new markets.</p><p></p><p>If you’re a publisher, creator, or brand curious about category creation and long-term partnership strategy, you’ll get a ton of ideas from this conversation.</p>no00:27:1125Creating a Category with Merry Peoplefull<![CDATA[The VIP of SMB with BILL]]>On this episode of The Publisher's Playbook, Jerrid Grimm and Matt Robinson from BILL explore the niche world of B2B influencers and review sites and why SMBs love BILL.

]]>5d2d6746-d24b-4b04-978f-4bfc4b7816eeFri, 21 Nov 2025 23:22:09 GMT<p>On this episode of The Publisher's Playbook, Jerrid Grimm and Matt Robinson from BILL explore the niche world of B2B influencers and review sites and why SMBs love BILL.</p><p></p>no00:19:0724The VIP of SMB with BILLfull<![CDATA[Season 2 Intro | What Brands Want]]>Find out exactly what brands are looking for as they expand their partnerships with publishers and creators. Jerrid Grimm, entrepreneur, marketer and host of The Publisher’s Playbook interviews the the most innovative product manufactures, software companies and consumer brands to find out what they’re looking for in a partner. These marketers are excited to expand their partnership programs and are looking for the right fit. Are you it? Stop guessing and start promoting the products and services your audiences will love.

]]>https://the-publishers-playbook.castos.com/episodes/season-2-intro-what-brands-wanthttps://permalink.castos.com/podcast/60040/episode/2177836Fri, 31 Oct 2025 22:36:00 GMT<p>Find out exactly what brands are looking for as they expand their partnerships with publishers and creators. Jerrid Grimm, entrepreneur, marketer and host of The Publisher’s Playbook interviews the the most innovative product manufactures, software companies and consumer brands to find out what they’re looking for in a partner. These marketers are excited to expand their partnership programs and are looking for the right fit. Are you it? Stop guessing and start promoting the products and services your audiences will love.</p>no00:01:032Season 2 Intro | What Brands Wanttrailer<![CDATA[From Seed to Shelf with Cycling Frog]]>Today I’m speaking with Ren Robinson, Ecommerce affiliate manager at Cycling Frog. It's clear that Cannabis has come a long way in the past decade. Beyond the regulatory changes we're also seeing companies like Cycling Frog take a deeper look at ingredients, production and packaging. Ren shares about the company, the products and what Cycling Frog cares about in a partnership.

]]>https://the-publishers-playbook.castos.com/episodes/from-seed-to-shelf-with-cycling-froghttps://permalink.castos.com/podcast/60040/episode/2177840Mon, 03 Nov 2025 14:35:00 GMT<p><span>Today I’m speaking with Ren Robinson, Ecommerce affiliate manager at Cycling Frog. It's clear that Cannabis has come a long way in the past decade. Beyond the regulatory changes we're also seeing companies like Cycling Frog take a deeper look at ingredients, production and packaging. Ren shares about the company, the products and what Cycling Frog cares about in a partnership.</span></p>no00:19:0821From Seed to Shelf with Cycling Frogfull<![CDATA[Welcome to The Publisher's Playbook]]>Want to know what this show is all about? Here it is, in under a minute.

]]>https://the-publishers-playbook.castos.com/episodes/welcome-to-the-publishers-playbookhttps://permalink.castos.com/podcast/60040/episode/1758632Fri, 07 Jun 2024 20:12:00 GMT<p>Want to know what this show is all about? Here it is, in under a minute.</p>no00:01:1311Welcome to The Publisher's Playbooktrailer<![CDATA[Charting Retail Media's Course with Keith Bryan]]>In this conversation, Jerrid Grimm and Keith Bryan navigate the world of retail media networks, exploring Keith's extensive background at Best Buy and the evolution of Best Buy Ads. They discuss the launch of Colosseum Strategy, the importance of content in retail media, and the partnerships between retailers and publishers. The episode also delves into advertising strategies, the future of retail media networks, and the broader landscape of commerce media, emphasizing the need for collaboration and innovation in this rapidly evolving space.

]]>https://the-publishers-playbook.castos.com/episodes/charting-retail-medias-course-with-keith-bryanhttps://permalink.castos.com/podcast/60040/episode/1836843Tue, 17 Sep 2024 16:25:52 GMT<p>In this conversation, Jerrid Grimm and Keith Bryan navigate the world of retail media networks, exploring Keith's extensive background at Best Buy and the evolution of Best Buy Ads. They discuss the launch of Colosseum Strategy, the importance of content in retail media, and the partnerships between retailers and publishers. The episode also delves into advertising strategies, the future of retail media networks, and the broader landscape of commerce media, emphasizing the need for collaboration and innovation in this rapidly evolving space.</p>no00:42:3115Charting Retail Media's Course with Keith Bryanfull<![CDATA[The Art and Science of Retail Media with Mike Feldman]]>This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the nuts and bolts of how consumers shop. Now, with over a decade of experience, he’s at the forefront of retail media just as it seems to be swallowing up the entire ad market. Mike was in retail media way before it was cool.

In this episode, Mike shares what I think is a groundbreaking perspective: retail media isn’t just about sponsored listings and ads on shopping websites—Mike believes that we may have inadvertently discovered the world’s greatest testing ground for creative ideas. Imagine being able to experiment with ad concepts, messaging, visuals, even product features and benefits in real time, knowing immediately how it will translate into product sales, then using those insights to inform ad campaigns across every channel. It’s a fascinating look at how media, data, sales and creativity are all converging. So let’s get into the art and science of Retail Media.

]]>https://the-publishers-playbook.castos.com/episodes/the-art-and-science-of-retail-media-with-mike-feldmanhttps://permalink.castos.com/podcast/60040/episode/1907992Mon, 25 Nov 2024 16:07:07 GMT<p><span>This is our second episode on the topic of Retail Media and I’m thrilled to be joined by Mike Feldman, SVP of Global Retail Media at VaynerMedia. Mike’s story is unique—he grew up as the son of a retail consultant, and spent his formative years walking the aisles of big box stores learning the nuts and bolts of how consumers shop. Now, with over a decade of experience, he’s at the forefront of retail media just as it seems to be swallowing up the entire ad market. Mike was in retail media way before it was cool.</span></p> <p><span>In this episode, Mike shares what I think is a groundbreaking perspective: retail media isn’t just about sponsored listings and ads on shopping websites—Mike believes that we may have inadvertently discovered the world’s greatest testing ground for creative ideas. Imagine being able to experiment with ad concepts, messaging, visuals, even product features and benefits in real time, knowing immediately how it will translate into product sales, then using those insights to inform ad campaigns across every channel. It’s a fascinating look at how media, data, sales and creativity are all converging. So let’s get into the art and science of Retail Media.</span></p>no00:44:3817The Art and Science of Retail Media with Mike Feldmanfull<![CDATA[The End of Ads with Ryan Hudson]]>In this episode of the Publishers Playbook, we welcome Ryan Hudson, co-founder of Honey and now founder of Pie.org. They discuss Ryan's journey from building and selling Honey to launching Pie.org, which aims to disrupt the advertising space with a consumer-aligned model. The conversation covers the motivations behind starting Pie, the unique features of their ad blocker, and the monetization strategies they plan to implement. Ryan shares his long-term vision for creating a more vibrant and open internet.

]]>https://the-publishers-playbook.castos.com/episodes/the-end-of-ads-with-ryan-hudsonhttps://permalink.castos.com/podcast/60040/episode/1863994Mon, 21 Oct 2024 16:29:30 GMT<p>In this episode of the Publishers Playbook, we welcome Ryan Hudson, co-founder of Honey and now founder of Pie.org. They discuss Ryan's journey from building and selling Honey to launching Pie.org, which aims to disrupt the advertising space with a consumer-aligned model. The conversation covers the motivations behind starting Pie, the unique features of their ad blocker, and the monetization strategies they plan to implement. Ryan shares his long-term vision for creating a more vibrant and open internet.</p>no00:48:4416The End of Ads with Ryan Hudsonfull<![CDATA[The Deal with Coupons with Joanie Demer]]>Joanie, co-founder of The Krazy Coupon Lady, shares the story of how she and Heather started and evolved over the years. She discusses the changes in couponing and shopping behavior, from newspaper coupons to digital rebates and loyalty programs. Joanie also talks about the impact of the TV show 'Extreme Couponing' and the challenges and opportunities in the couponing industry. She believes that there is still a need for education and awareness about couponing as a strategy to save money, especially in the face of rising grocery prices. Joanie also discusses the business model of Crazy Coupon Lady, which includes direct partnerships with brands and affiliate networks.

Joanie's Deal of the Episode: Nike backpacks, sneakers and Dunks for back to school 

 

]]>https://the-publishers-playbook.castos.com/episodes/the-deal-with-coupons-with-joanie-demerhttps://permalink.castos.com/podcast/60040/episode/1792974Fri, 26 Jul 2024 22:39:34 GMT<p>Joanie, co-founder of The Krazy Coupon Lady, shares the story of how she and Heather started and evolved over the years. She discusses the changes in couponing and shopping behavior, from newspaper coupons to digital rebates and loyalty programs. Joanie also talks about the impact of the TV show 'Extreme Couponing' and the challenges and opportunities in the couponing industry. She believes that there is still a need for education and awareness about couponing as a strategy to save money, especially in the face of rising grocery prices. Joanie also discusses the business model of Crazy Coupon Lady, which includes direct partnerships with brands and affiliate networks.</p> <p>Joanie's Deal of the Episode: <a href="https://thekrazycouponlady.com/2024/07/22/nike-back-to-school-sale-usd21-backpacks-usd38-sneakers-usd51-dunks-and-more" rel="noopener noreferrer nofollow">Nike backpacks, sneakers and Dunks for back to school </a></p> <p> </p>no00:40:5013The Deal with Coupons with Joanie Demerfull<![CDATA[Fewer delays, more paydays with Richa Dani]]>Apply for the impact.com Partner Growth Program

Today, we have a very special guest—my colleague and Director of Partner Growth at impact.com, Richa Dani. Richa’s journey to impact is fascinating, from leading performance marketing at a global agency in Australia to moving to New York and spearheading impact.com’s efforts to help publishers grow their business.

This podcast is called The Publisher’s Playbook for a reason, we focus on how publisher’s can not only survive but thrive in the performance and advertising industry. Richa shares how publishers can connect with brands, optimizing their profiles, leverage first-party data, and embrace paid placements. 

If you’re a publisher looking to get noticed in a crowded marketplace or curious about where the industry is heading, this episode is packed with actionable advice and forward-thinking insights. As a bonus, if you’re a publisher and you want to connect directly with Richa and her team to find out more about the Partner Growth Program Apply Now

]]>https://the-publishers-playbook.castos.com/episodes/fewer-delays-more-paydays-with-richa-danihttps://permalink.castos.com/podcast/60040/episode/1918421Tue, 10 Dec 2024 17:55:00 GMT<p><span>Apply for the impact.com <a href="https://impact.com/lp/publisher-growth-program/" rel="noopener noreferrer nofollow" target="_blank">Partner Growth Program</a></span></p> <p><span>Today, we have a very special guest—my colleague and Director of Partner Growth at impact.com, Richa Dani. Richa’s journey to impact is fascinating, from leading performance marketing at a global agency in Australia to moving to New York and spearheading impact.com’s efforts to help publishers grow their business.</span></p> <p><span>This podcast is called The Publisher’s Playbook for a reason, we focus on how publisher’s can not only survive but thrive in the performance and advertising industry. Richa shares how publishers can connect with brands, optimizing their profiles, leverage first-party data, and embrace paid placements. </span></p> <p><span>If you’re a publisher looking to get noticed in a crowded marketplace or curious about where the industry is heading, this episode is packed with actionable advice and forward-thinking insights. As a bonus, if you’re a publisher and you want to connect directly with Richa and her team to find out more about the Partner Growth Program <a href="https://impact.com/lp/publisher-growth-program/" rel="noopener noreferrer nofollow" target="_blank">Apply Now</a></span></p>no00:35:4418Fewer delays, more paydays with Richa Danifull<![CDATA[Google's Unhelpful Content Update with Lily Ray]]>Welcome to another episode of The Publisher's Playbook—the podcast where we dive deep into the strategies and stories shaping the world of publishing. Today, I'm thrilled to have SEO expert Lily Ray with us. If you've been navigating the turbulent waters of Google's algorithm updates, this episode is for you.

Lily's been at the forefront of SEO for over 15 years, helping brands stay on top of their game in an ever-evolving landscape. In this episode, we break down the nuances of Google's recent helpful content update, the recovery strategies that actually work, and why SEO isn't just about numbers—it's about passion, creativity, and staying true to your brand's voice. Whether you're a seasoned publisher or just starting out, you're going to want to take notes on this one.

Follow Lily Ray on LinkedIn and on X @lilyraynyc

]]>https://the-publishers-playbook.castos.com/episodes/googles-unhelpful-content-update-with-lily-rayhttps://permalink.castos.com/podcast/60040/episode/1823178Tue, 27 Aug 2024 22:19:10 GMT<p><span>Welcome to another episode of </span><em><span>The Publisher's Playbook</span></em><span>—the podcast where we dive deep into the strategies and stories shaping the world of publishing. Today, I'm thrilled to have SEO expert Lily Ray with us. If you've been navigating the turbulent waters of Google's algorithm updates, this episode is for you. </span></p> <p><span>Lily's been at the forefront of SEO for over 15 years, helping brands stay on top of their game in an ever-evolving landscape. In this episode, we break down the nuances of Google's recent helpful content update, the recovery strategies that actually work, and why SEO isn't just about numbers—it's about passion, creativity, and staying true to your brand's voice. Whether you're a seasoned publisher or just starting out, you're going to want to take notes on this one.</span></p> <p><span>Follow Lily Ray on </span><a href="https://www.linkedin.com/in/lily-ray-44755615/" rel="noopener noreferrer nofollow"><span>LinkedIn</span></a><span> and on X @lilyraynyc</span></p>no00:39:3814Google's Unhelpful Content Update with Lily Rayfull<![CDATA[New Year, New Gig with ISSA]]>https://the-publishers-playbook.castos.com/episodes/new-year-new-gig-with-issahttps://permalink.castos.com/podcast/60040/episode/2231031Wed, 19 Nov 2025 14:37:00 GMTIn this episode of The Publisher's Playbook, Kurt Mangum II, Vice President of Strategic Partnerships at ISSA, discusses the founding story of ISSA, the importance of fitness certifications, current trends in the fitness industry, and the goals of their affiliate and creator programs. Kurt and Jerrid dig into the unique job guarantee offered by ISSA and the growing demand for fitness professionals, highlighting the opportunities for partners to engage with a credible brand in a thriving industry.no00:20:4623New Year, New Gig with ISSAfull<![CDATA[The Rise of Reddit with Nick Andrews]]>Reddit is having a moment. From meme stocks to search results, Reddit posts and comments have found their way well beyond the site and into the very fabric of the internet. Nick Andrews was there before it was cool and on today's show he shares the secrets to working with mods, building your karma and promoting brands on the incredibly popular front page of the internet.

Nick's favorite subreddit: https://www.reddit.com/r/Showerthoughts/

Nick's LinkedIn: https://www.linkedin.com/in/nick-andrews-a2b1054/

ReviTrage impact.com publisher ID: 58745

]]>https://the-publishers-playbook.castos.com/episodes/the-rise-of-reddit-with-nick-andrewshttps://permalink.castos.com/podcast/60040/episode/1785713Sat, 13 Jul 2024 18:05:00 GMT<p>Reddit is having a moment. From meme stocks to search results, Reddit posts and comments have found their way well beyond the site and into the very fabric of the internet. Nick Andrews was there before it was cool and on today's show he shares the secrets to working with mods, building your karma and promoting brands on the incredibly popular front page of the internet.</p> <p>Nick's favorite subreddit: <a href="https://www.reddit.com/r/Showerthoughts/" rel="noopener noreferrer nofollow">https://www.reddit.com/r/Showerthoughts/</a></p> <p>Nick's LinkedIn: <a href="https://www.linkedin.com/in/nick-andrews-a2b1054/" rel="noopener noreferrer nofollow">https://www.linkedin.com/in/nick-andrews-a2b1054/</a></p> <p>ReviTrage impact.com publisher ID: 58745</p>no00:36:5812The Rise of Reddit with Nick Andrewsfull<![CDATA[The Trouble with Google with Michael McNerney]]>Jerrid Grimm chats with Michael McNerney, the founder and publisher of Martech Record, about the affiliate and performance industry. They discuss the challenges publishers face, such as Google algorithm updates and the introduction of Google AI overviews. The conversation covers topics such as the impact of Google's monopoly, the role of creators in content consumption, the convergence of performance marketing and branding, and the importance of storytelling in affiliate marketing.

 

Favorite Products

Jerrid - Hubspot

Mike - Moleskin

]]>https://the-publishers-playbook.castos.com/episodes/the-trouble-with-google-with-michael-mcnerneyhttps://permalink.castos.com/podcast/60040/episode/1760922Wed, 12 Jun 2024 05:10:00 GMT<p>Jerrid Grimm chats with Michael McNerney, the founder and publisher of Martech Record, about the affiliate and performance industry. They discuss the challenges publishers face, such as Google algorithm updates and the introduction of Google AI overviews. The conversation covers topics such as the impact of Google's monopoly, the role of creators in content consumption, the convergence of performance marketing and branding, and the importance of storytelling in affiliate marketing.</p> <p> </p> <p>Favorite Products</p> <p>Jerrid - <a href="https://hubspot.sjv.io/pressboard" rel="noopener noreferrer nofollow">Hubspot</a></p> <p>Mike - <a href="https://www.moleskine.com/" rel="noopener noreferrer nofollow">Moleskin</a></p>no00:55:0611The Trouble with Google with Michael McNerneyfull<![CDATA[Child's Play with Lovevery]]>https://the-publishers-playbook.castos.com/episodes/childs-play-with-loveveryhttps://permalink.castos.com/podcast/60040/episode/2201988Mon, 10 Nov 2025 20:46:33 GMTToday I'm speaking with Colby Saenz from Lovevery. As a parent, I can immediately see the value of Lovevery playkits for keeping your kids not only entertained but helping them learn at the same time. And as a marketer myself I can see how activating creators, review sites and content publishers would be a great way to not only tell, but show how Love ervery has a positive impact on parents and their families every day. Colby and I dig into the company, products, business model and partnerships that are growing this incredible brand focused on helping kids ages 6 months to 5 years old learn through play.no00:25:5322Child's Play with Loveveryfull