<![CDATA[Breaking the Golf Industry]]>Breaking the Golf Industry is the podcast for anyone who believes the golf industry is on the verge of something big — and wants to be part of the ride.

Hosted by Cameron Cox, a PGA of Canada professional with over a decade in the business, Cameron brings a perspective shaped by real experience on the ground. From serving as Head Professional at Glen Abbey Golf Club — one of Canada's most iconic courses — to earning PGA of Ontario Assistant of the Year, sitting on the PGA of Ontario Board of Directors, advising the Georgian College Golf Program, and founding 4Under Technologies, he's lived every side of this industry.

Now, he's starting the conversations that need to happen.

Each episode, Cameron sits down with the people shaping the future of golf — head professionals, course operators, tech innovators, and industry leaders — for real, unfiltered conversations about what's working, what's changing, and where the opportunities are.

We're breaking in — exploring new voices, fresh ideas, and the technologies opening doors the industry hasn't seen before.

We're breaking down — cutting through the noise to tackle the real challenges facing golf operations today, from pace of play and staffing to revenue and the member experience.

We're breaking through — spotlighting the courses, leaders, and innovations proving that golf's best days are still ahead.

Whether you're a head pro, a course owner, a vendor, or simply someone who's excited about where this game is headed — pull up a seat. We're just getting started.

]]>4under.ca/podcastRiverside.fm (https://riverside.com)Mon, 06 Apr 2026 05:22:57 GMTMon, 02 Mar 2026 23:48:13 GMT604Under Technologies<p><b>Breaking the Golf Industry</b> is the podcast for anyone who believes the golf industry is on the verge of something big — and wants to be part of the ride.</p><p>Hosted by <b>Cameron Cox</b>, a PGA of Canada professional with over a decade in the business, Cameron brings a perspective shaped by real experience on the ground. From serving as Head Professional at Glen Abbey Golf Club — one of Canada's most iconic courses — to earning PGA of Ontario Assistant of the Year, sitting on the PGA of Ontario Board of Directors, advising the Georgian College Golf Program, and founding 4Under Technologies, he's lived every side of this industry.</p><p>Now, he's starting the conversations that need to happen.</p><p>Each episode, Cameron sits down with the people shaping the future of golf — head professionals, course operators, tech innovators, and industry leaders — for real, unfiltered conversations about what's working, what's changing, and where the opportunities are.</p><p><b>We're breaking in</b> — exploring new voices, fresh ideas, and the technologies opening doors the industry hasn't seen before.</p><p><b>We're breaking down</b> — cutting through the noise to tackle the real challenges facing golf operations today, from pace of play and staffing to revenue and the member experience.</p><p><b>We're breaking through</b> — spotlighting the courses, leaders, and innovations proving that golf's best days are still ahead.</p><p>Whether you're a head pro, a course owner, a vendor, or simply someone who's excited about where this game is headed — pull up a seat. We're just getting started.</p>episodic4Under Technologiesinfo@4under.cano<![CDATA[Breaking the Golf Industry: Breaking In as a New Pro (How to Stand Out Early)]]>The podcast episode focuses on the key principles of breaking into the golf industry, emphasizing the importance of being known, being different, and being curious. It provides valuable insights and advice for new professionals and highlights the significance of mentorship in the industry.

Takeaways

  • Be known
  • Be different
  • Be curious

For more full show notes, episodes and clips, please visit our website at 4under.ca/podcast

]]>298103c3-1f81-495a-af4c-a497334dec6eTue, 31 Mar 2026 05:18:57 GMT<p>The podcast episode focuses on the key principles of breaking into the golf industry, emphasizing the importance of being known, being different, and being curious. It provides valuable insights and advice for new professionals and highlights the significance of mentorship in the industry.</p><p></p><p>Takeaways</p><ul><li>Be known</li><li>Be different</li><li>Be curious</li></ul><p></p><p>For more full show notes, episodes and clips, please visit our website at 4under.ca/podcast</p>no00:19:3111Breaking the Golf Industry: Breaking In as a New Pro (How to Stand Out Early)full<![CDATA[Breaking the Golf Industry: Breaking Down AI’s Role in Modern Golf Operations]]>Most golf clubs are sitting on a goldmine of untapped efficiency — and AI is the secret weapon they've been missing. Clayton Elliott and Brad Milligan of AceCall.AI reveal how golf courses can leverage artificial intelligence to reduce staff burnout, elevate member experience, and stay ahead in a competitive industry locked in rapid transformation. If you're a front-line manager, club owner, or golf professional overwhelmed by tech confusion, this episode is your essential guide to adopting AI confidently and effectively.This isn’t about replacing your team — it’s about empowering them with smarter tools. Clayton and Brad share real-world insights from working with over 150 golf clubs, demonstrating how AI can streamline tee time bookings, conquer email overload, and automate routine tasks, freeing up staff to focus on what they love: golf and meaningful member interactions. They walk through the foundational steps of initial discovery, pain point analysis, and strategic implementation—showing you how to start small and scale confidently without risking service quality or culture. Discover concrete tactics like prompt engineering to unlock AI’s potential, learning how to guide these tools to work in harmony with your club’s unique operations. You'll break down core problems like missed phone calls that cost clubs millions annually, and how AI-powered voice agents can turn these costly mistakes into seamless service. Plus, hear about future innovations like autonomous AI agents capable of research, data analysis, and operational decision-making—freeing your team from tedious tasks and creating space for personal touches that win member loyalty.The stakes are higher than ever: in a world of macroeconomic shifts, staffing shortages, and tech-driven disruption, clubs that don’t adapt risk falling behind. But those who embrace AI now can create a resilient, efficient, and attractive workplace — drawing top talent, elevating member experiences, and transforming their club’s future. Clayton and Brad emphasize that AI isn’t just a productivity booster—it's a leadership and customer service revolution.Perfect for golf course operators, general managers, and industry leaders ready to navigate change with confidence, this episode will inspire you to think differently about technology. Whether you’re just starting or looking to refine your AI strategy, Clayton and Brad provide a clear pathway forward—keeping you from falling into the trap of “business as usual” and instead, pioneering the next era of golf industry excellence.Join us and start reimagining your club’s potential today—because the future of golf is AI-driven, and the opportunity is now.

For more information please visit our website: www.4under.ca/podcast

]]>4a0dd889-63a9-49b2-a819-1ffad0ba22afTue, 31 Mar 2026 05:15:03 GMT<p>Most golf clubs are sitting on a goldmine of untapped efficiency — and AI is the secret weapon they've been missing. Clayton Elliott and Brad Milligan of AceCall.AI reveal how golf courses can leverage artificial intelligence to reduce staff burnout, elevate member experience, and stay ahead in a competitive industry locked in rapid transformation. If you're a front-line manager, club owner, or golf professional overwhelmed by tech confusion, this episode is your essential guide to adopting AI confidently and effectively.This isn’t about replacing your team — it’s about empowering them with smarter tools. Clayton and Brad share real-world insights from working with over 150 golf clubs, demonstrating how AI can streamline tee time bookings, conquer email overload, and automate routine tasks, freeing up staff to focus on what they love: golf and meaningful member interactions. They walk through the foundational steps of initial discovery, pain point analysis, and strategic implementation—showing you how to start small and scale confidently without risking service quality or <a rel="noopener noreferrer nofollow" href="http://culture.Discover" target="_blank">culture. Discover</a> concrete tactics like prompt engineering to unlock AI’s potential, learning how to guide these tools to work in harmony with your club’s unique operations. You'll break down core problems like missed phone calls that cost clubs millions annually, and how AI-powered voice agents can turn these costly mistakes into seamless service. Plus, hear about future innovations like autonomous AI agents capable of research, data analysis, and operational decision-making—freeing your team from tedious tasks and creating space for personal touches that win member loyalty.The stakes are higher than ever: in a world of macroeconomic shifts, staffing shortages, and tech-driven disruption, clubs that don’t adapt risk falling behind. But those who embrace AI now can create a resilient, efficient, and attractive workplace — drawing top talent, elevating member experiences, and transforming their club’s future. Clayton and Brad emphasize that AI isn’t just a productivity booster—it's a leadership and customer service revolution.Perfect for golf course operators, general managers, and industry leaders ready to navigate change with confidence, this episode will inspire you to think differently about technology. Whether you’re just starting or looking to refine your AI strategy, Clayton and Brad provide a clear pathway forward—keeping you from falling into the trap of “business as usual” and instead, pioneering the next era of golf industry excellence.Join us and start reimagining your club’s potential today—because the future of golf is AI-driven, and the opportunity is now.<br /><br />For more information please visit our website: <a rel="noopener noreferrer nofollow" href="http://www.4under.ca/podcast" target="_blank">www.4under.ca/podcast</a></p><p></p>no01:03:1412Breaking the Golf Industry: Breaking Down AI’s Role in Modern Golf Operationsfull