<![CDATA[Be-Picked]]>Be-Picked

From Clicked to Picked

Getting found isn’t the problem anymore.

Getting chosen is.

Be-Picked is the podcast for professionals—lawyers, consultants, accountants, advisors, clinicians, and service-based experts—who are visible online but still wondering why clients choose someone else.

Search, ads, referrals, and directories can get people to click on your name. But clicks don’t create trust. And trust is what actually turns interest into clients.

This show breaks down the hidden decision-making process that happens before a prospect ever contacts you. The part where people compare options, hesitate, and quietly decide who feels safest to hire.

Each episode explains:

• Why credentials don’t differentiate you anymore

• Why chasing leads creates hesitation and price resistance

• How credibility—not urgency—drives better clients

• What clients are deciding before they ever reach out

• How to move from being seen to being selected

Be-Picked isn’t about louder marketing, better ads, or more leads.

It’s about building a credibility foundation that attracts higher-fit clients, reduces hesitation, and creates long-term trust—without sounding salesy or desperate.

If you’re ready to stop fighting for attention and start being the professional clients confidently choose, this podcast is for you.

]]>www.be-picked.comRiverside.fm (https://riverside.com)Sat, 27 Jun 2026 21:53:32 GMTSat, 27 Dec 2025 04:09:52 GMT60Andrew Colsky<p><b>Be-Picked</b></p><p><i>From Clicked to Picked</i></p><p></p><p>Getting found isn’t the problem anymore.</p><p>Getting chosen is.</p><p></p><p><b>Be-Picked</b> is the podcast for professionals—lawyers, consultants, accountants, advisors, clinicians, and service-based experts—who are visible online but still wondering why clients choose someone else.</p><p></p><p>Search, ads, referrals, and directories can get people to click on your name. But clicks don’t create trust. And trust is what actually turns interest into clients.</p><p></p><p>This show breaks down the hidden decision-making process that happens <i>before</i> a prospect ever contacts you. The part where people compare options, hesitate, and quietly decide who feels safest to hire.</p><p></p><p>Each episode explains:</p><p>• Why credentials don’t differentiate you anymore</p><p>• Why chasing leads creates hesitation and price resistance</p><p>• How credibility—not urgency—drives better clients</p><p>• What clients are deciding before they ever reach out</p><p>• How to move from being seen to being selected</p><p></p><p><b>Be-Picked</b> isn’t about louder marketing, better ads, or more leads.</p><p>It’s about building a credibility foundation that attracts higher-fit clients, reduces hesitation, and creates long-term trust—without sounding salesy or desperate.</p><p></p><p>If you’re ready to stop fighting for attention and start being the professional clients confidently choose, this podcast is for you.</p>episodicAndrew Colskyoffice@nationalsleepcenter.comno<![CDATA[How AI Search Is Changing SEO for Professional Service Providers]]>The conversation delves into the impact of AI on professional service providers, focusing on SEO, content creation, and the use of AI tools. It explores the differences between SEO and AI search, the shift in SEO strategy, the importance of multi-platform content creation, the comparison between Google Ads and content building, and the emergence of AI tools for professional service providers.

Takeaways

  • SEO vs AI search
  • Content creation and AI
  • Impact of AI on professional service providers

Chapters

  • 00:00 Introduction to AI and SEO
  • 06:13 Content Creation for AI Search
  • 17:42 Google Ads vs Content Building
  • 27:05 AI Tools for Professional Service Providers
]]>a6b365f2-b165-4504-ba7e-a164dc1a9068Mon, 22 Jun 2026 13:00:00 GMT<p>The conversation delves into the impact of AI on professional service providers, focusing on SEO, content creation, and the use of AI tools. It explores the differences between SEO and AI search, the shift in SEO strategy, the importance of multi-platform content creation, the comparison between Google Ads and content building, and the emergence of AI tools for professional service providers.</p><p></p><p>Takeaways</p><ul><li>SEO vs AI search</li><li>Content creation and AI</li><li>Impact of AI on professional service providers</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to AI and SEO</li><li>06:13 Content Creation for AI Search</li><li>17:42 Google Ads vs Content Building</li><li>27:05 AI Tools for Professional Service Providers</li></ul>no00:35:53123How AI Search Is Changing SEO for Professional Service Providersfull<![CDATA[How to Build a Professional Services Business That Gets Clients]]>Seth Goldstein shares valuable insights on building and growing professional service businesses, emphasizing the importance of consistency, authenticity, and strategic networking. He highlights the common mistakes made by service providers and offers practical advice for success.

Takeaways

  • Consistency
  • Authenticity
  • Strategic Networking

Chapters

  • 00:00 Building Credibility and Trust
]]>025471f3-d44c-4ba8-a196-0d431072b4a7Mon, 15 Jun 2026 13:00:00 GMT<p>Seth Goldstein shares valuable insights on building and growing professional service businesses, emphasizing the importance of consistency, authenticity, and strategic networking. He highlights the common mistakes made by service providers and offers practical advice for success.</p><p></p><p>Takeaways</p><ul><li>Consistency</li><li>Authenticity</li><li>Strategic Networking</li></ul><p></p><p>Chapters</p><ul><li>00:00 Building Credibility and Trust</li></ul>no00:33:53122How to Build a Professional Services Business That Gets Clientsfull<![CDATA[Authenticity Sells]]>The conversation with Alyce Dylan revolves around the theme of authenticity and building successful businesses. Alyce emphasizes the importance of authenticity in sales and marketing, as well as the role of intuition and empathy in professional services. She also discusses the significance of creating a safe and non-judgmental space for clients.

Takeaways

  • Authenticity is key in sales and marketing
  • Intuition and empathy play a crucial role in professional services

Chapters

  • 00:00 Introduction to Be Picked Podcast
  • 11:07 Creating a Safe and Non-Judgmental Space
]]>70f0cc88-a6ce-48b1-a922-b983c92acdfeMon, 08 Jun 2026 13:00:00 GMT<p>The conversation with Alyce Dylan revolves around the theme of authenticity and building successful businesses. Alyce emphasizes the importance of authenticity in sales and marketing, as well as the role of intuition and empathy in professional services. She also discusses the significance of creating a safe and non-judgmental space for clients.</p><p></p><p>Takeaways</p><ul><li>Authenticity is key in sales and marketing</li><li>Intuition and empathy play a crucial role in professional services</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Be Picked Podcast</li><li>11:07 Creating a Safe and Non-Judgmental Space</li></ul>no00:36:53121Authenticity Sellsfull<![CDATA[How to Build Unbreakable Client Relationships]]>Stephan Bajaio, CEO of VibeLogic, shares insights on SEO expertise and content strategy. He emphasizes the importance of controlling what can be controlled, understanding consumer demand expression, and the significance of detailed website content. Stephan highlights the value of digital presence, providing expertise, and the importance of continuous growth and active content strategy in marketing. The conversation delves into the importance of content generation and distribution, emphasizing a consumer-centric approach. It highlights the significance of understanding consumer needs and leveraging AI for content creation. Additionally, it explores the humanization of professional services and the scaling of businesses beyond personal branding, concluding with a focus on community engagement and support.

Takeaways

  • SEO Expertise
  • Content Strategy Content generation and distribution
  • Understanding consumer needs

Chapters

  • 00:00 Introduction to SEO Expertise
  • 07:21 Website as a Digital Presence
  • 14:24 Continuous Growth and Content Strategy
  • 21:38 Providing Value Through Content
  • 27:24 Personal Branding and Trust
  • 32:43 Building Authority and Credibility
  • 39:27 Community Engagement and Support
]]>1a4cbf38-1eb0-408b-bce2-5389ce78e5c4Mon, 01 Jun 2026 13:00:00 GMT<p>Stephan Bajaio, CEO of VibeLogic, shares insights on SEO expertise and content strategy. He emphasizes the importance of controlling what can be controlled, understanding consumer demand expression, and the significance of detailed website content. Stephan highlights the value of digital presence, providing expertise, and the importance of continuous growth and active content strategy in marketing. The conversation delves into the importance of content generation and distribution, emphasizing a consumer-centric approach. It highlights the significance of understanding consumer needs and leveraging AI for content creation. Additionally, it explores the humanization of professional services and the scaling of businesses beyond personal branding, concluding with a focus on community engagement and support.</p><p></p><p>Takeaways</p><ul><li>SEO Expertise</li><li>Content Strategy Content generation and distribution</li><li>Understanding consumer needs</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to SEO Expertise</li><li>07:21 Website as a Digital Presence</li><li>14:24 Continuous Growth and Content Strategy</li><li>21:38 Providing Value Through Content</li><li>27:24 Personal Branding and Trust</li><li>32:43 Building Authority and Credibility</li><li>39:27 Community Engagement and Support</li></ul>no00:41:29120How to Build Unbreakable Client Relationshipsfull<![CDATA[The Relationship Advantage Service Providers Are Missing]]>The conversation with Michael Hopkin, a business coach and growth strategist, delves into the essential aspects of building and growing a business. From defining the role of a business coach to identifying the ideal client, attracting the right clients, and creating value, the discussion emphasizes the importance of trust and effective marketing strategies. The conversation concludes with a plug for Andrew Colsky's upcoming book and a final word from Michael Hopkin.

Takeaways

  • Building trust is essential
  • Identifying the ideal client is crucial

Chapters

  • 00:00 Introduction and Definition of Business Coach
  • 05:38 Attracting the Right Clients
  • 24:50 Mistakes in Marketing and Building Trust
  • 30:26 Book Plug and Final Words
]]>c266683e-8e54-4ab5-b4f9-b11d1e2fd744Mon, 25 May 2026 13:00:00 GMT<p>The conversation with Michael Hopkin, a business coach and growth strategist, delves into the essential aspects of building and growing a business. From defining the role of a business coach to identifying the ideal client, attracting the right clients, and creating value, the discussion emphasizes the importance of trust and effective marketing strategies. The conversation concludes with a plug for Andrew Colsky's upcoming book and a final word from Michael Hopkin.</p><p></p><p>Takeaways</p><ul><li>Building trust is essential</li><li>Identifying the ideal client is crucial</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Definition of Business Coach</li><li>05:38 Attracting the Right Clients</li><li>24:50 Mistakes in Marketing and Building Trust</li><li>30:26 Book Plug and Final Words</li></ul>no00:32:41119The Relationship Advantage Service Providers Are Missingfull<![CDATA[The Go To Person Advantage]]>The conversation delves into the power of referral marketing, emphasizing the importance of building genuine connections and providing value. It explores the impact of genuine connections, the importance of reviews and reputation, and the role of email marketing in providing value and community information. The conversation covers the benefits of community engagement for unlimited content creation and the importance of embracing failure and learning from mistakes in entrepreneurial pursuits.

Takeaways

  • Referral marketing is about building genuine connections and providing value
  • Building a career requires making referral relationships early and maintaining them
  • Email marketing should focus on providing value and community information Unlimited content creation through community engagement
  • Embracing failure and learning from mistakes

Chapters

  • 00:00 Email Marketing and Providing Value
]]>a4ca5e43-cb8f-4e1f-adb9-b4c50f20220cMon, 18 May 2026 13:00:00 GMT<p>The conversation delves into the power of referral marketing, emphasizing the importance of building genuine connections and providing value. It explores the impact of genuine connections, the importance of reviews and reputation, and the role of email marketing in providing value and community information. The conversation covers the benefits of community engagement for unlimited content creation and the importance of embracing failure and learning from mistakes in entrepreneurial pursuits.</p><p></p><p>Takeaways</p><ul><li>Referral marketing is about building genuine connections and providing value</li><li>Building a career requires making referral relationships early and maintaining them</li><li>Email marketing should focus on providing value and community information Unlimited content creation through community engagement</li><li>Embracing failure and learning from mistakes</li></ul><p></p><p>Chapters</p><ul><li>00:00 Email Marketing and Providing Value</li></ul>no00:34:40118The Go To Person Advantagefull<![CDATA[How to Choose the Right Online Course]]>Amit Zandberg, CEO of Allpros, discusses the importance of online course reviews and credibility. He shares insights on building trust, leveraging SEO and AI, and engaging with creators on social media. Amit emphasizes the value of mentorship and focus in business development.

Takeaways

  • Online course reviews are crucial for building trust and credibility.
  • Leveraging SEO, AI, and social media engagement is essential for business growth.

]]>28b21415-ca76-4a05-815a-b73d22f08035Mon, 11 May 2026 13:00:00 GMT<p>Amit Zandberg, CEO of Allpros, discusses the importance of online course reviews and credibility. He shares insights on building trust, leveraging SEO and AI, and engaging with creators on social media. Amit emphasizes the value of mentorship and focus in business development.</p><p></p><p>Takeaways</p><ul><li>Online course reviews are crucial for building trust and credibility.</li><li>Leveraging SEO, AI, and social media engagement is essential for business growth.</li></ul><p></p>no00:31:19117How to Choose the Right Online Coursefull<![CDATA[Authenticity and Trust Builds Business]]>Nathan Baws shares insights on business growth, marketing strategies, and the importance of authenticity and trust in professional service providers. He emphasizes the value of marketing over the product itself and the need to work on the business rather than in the business.

Takeaways

  • Authenticity and trust are key in building connections and credibility with potential clients.
  • Marketing is more important than the product itself, and the ability to sell the sizzle is crucial for success.
  • Focusing on working on the business rather than in the business is essential for growth and leveraging time effectively.
]]>d73ebd7e-fc89-4df2-a395-4e2f39e3bfd6Mon, 04 May 2026 13:00:00 GMT<p>Nathan Baws shares insights on business growth, marketing strategies, and the importance of authenticity and trust in professional service providers. He emphasizes the value of marketing over the product itself and the need to work on the business rather than in the business.</p><p></p><p>Takeaways</p><ul><li>Authenticity and trust are key in building connections and credibility with potential clients.</li><li>Marketing is more important than the product itself, and the ability to sell the sizzle is crucial for success.</li><li>Focusing on working on the business rather than in the business is essential for growth and leveraging time effectively.</li></ul>no00:33:35116Authenticity and Trust Builds Businessfull<![CDATA[The Simple Content Formula Attorneys Are Missing]]>The conversation delves into the importance of trust in professional services marketing, the role of SEO, AEO, and GEO in search engine optimization, the significance of content in building trust and credibility, the evolving role of websites in professional services marketing, and the strategy for creating evergreen content to build trust.

Takeaways

  • Trust is essential for building a successful practice
  • Content for professional services is now trust infrastructure

Chapters

  • 00:00 Content Strategy and Building Trust through Evergreen Content
]]>1b440277-9ca8-469a-854b-72decc82e884Mon, 27 Apr 2026 13:00:00 GMT<p>The conversation delves into the importance of trust in professional services marketing, the role of SEO, AEO, and GEO in search engine optimization, the significance of content in building trust and credibility, the evolving role of websites in professional services marketing, and the strategy for creating evergreen content to build trust.</p><p></p><p>Takeaways</p><ul><li>Trust is essential for building a successful practice</li><li>Content for professional services is now trust infrastructure</li></ul><p></p><p>Chapters</p><ul><li>00:00 Content Strategy and Building Trust through Evergreen Content</li></ul>no00:32:21114The Simple Content Formula Attorneys Are Missingfull<![CDATA[The Revenue Strategy Most Agencies Get Wrong]]>Bob Dorris, a revenue and conversion strategist, shares valuable insights on marketing, offer creation, and sales funnel structure for professional service providers. He emphasizes the importance of a clear and specific offer, the use of a unique system to differentiate oneself, and the need to identify and address issues in the sales funnel. Bob also highlights the significance of understanding customer needs and behavior to optimize marketing efforts.

Takeaways

  • Clear and specific offers are crucial for business success.
  • Developing a unique system and marketing it as a signature method can differentiate a business.
  • Identifying and addressing issues in the sales funnel is essential for optimizing marketing efforts.

Chapters

  • 00:00 Introduction and Marketing Challenges for Professionals
  • 07:06 Understanding the 3 A.M. Problem and Desirable Results
  • 13:30 Turning Your Offer into a Marketing Message
  • 18:33 The Structure of the Sales Funnel and Identifying Issues
]]>ac84b814-c1b2-49ba-b10e-24ee505c7a27Mon, 20 Apr 2026 13:00:00 GMT<p>Bob Dorris, a revenue and conversion strategist, shares valuable insights on marketing, offer creation, and sales funnel structure for professional service providers. He emphasizes the importance of a clear and specific offer, the use of a unique system to differentiate oneself, and the need to identify and address issues in the sales funnel. Bob also highlights the significance of understanding customer needs and behavior to optimize marketing efforts.</p><p></p><p>Takeaways</p><ul><li>Clear and specific offers are crucial for business success.</li><li>Developing a unique system and marketing it as a signature method can differentiate a business.</li><li>Identifying and addressing issues in the sales funnel is essential for optimizing marketing efforts.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction and Marketing Challenges for Professionals</li><li>07:06 Understanding the 3 A.M. Problem and Desirable Results</li><li>13:30 Turning Your Offer into a Marketing Message</li><li>18:33 The Structure of the Sales Funnel and Identifying Issues</li></ul>no00:37:49113The Revenue Strategy Most Agencies Get Wrongfull<![CDATA[The Client Acquisition Strategy Everyone Gets Wrong]]>In this episode, we discuss how to build a sustainable practice and achieve business growth with Morgan Rose. We cover key steps like defining offers, creating content, and optimizing for client engagement, all crucial for a strong sales strategy and effective business storytelling. Learn how to move from clicks to clients and ensure you get picked!

]]>8787b5af-b2f6-41c0-94e1-71bddef56f92Mon, 13 Apr 2026 13:00:00 GMT<p>In this episode, we discuss how to build a sustainable practice and achieve business growth with Morgan Rose. We cover key steps like defining offers, creating content, and optimizing for client engagement, all crucial for a strong sales strategy and effective business storytelling. Learn how to move from clicks to clients and ensure you get picked!</p>no00:37:37112The Client Acquisition Strategy Everyone Gets Wrongfull<![CDATA[How to Use Neuro-Narrative Techniques to Attract Clients (and Get Picked)]]>Learn how neuro-narrative marketing helps professionals and law firms turn visibility into clients. Discover storytelling, credibility, and messaging strategies that reduce client hesitation, improve lawyer social media marketing, and make your practice the obvious choice in a competitive market.

]]>fc10a559-6f0e-4885-b19d-4a8a24e1ec06Mon, 06 Apr 2026 13:00:00 GMT<p>Learn how neuro-narrative marketing helps professionals and law firms turn visibility into clients. Discover storytelling, credibility, and messaging strategies that reduce client hesitation, improve lawyer social media marketing, and make your practice the obvious choice in a competitive market.</p>no00:35:47111How to Use Neuro-Narrative Techniques to Attract Clients (and Get Picked)full<![CDATA[Lawyer Social Media Marketing]]>What social media advertising actually works for law firms? In this episode we break down the most effective strategies for lawyer social media marketing, including LinkedIn ads, Facebook advertising, and YouTube marketing for attorneys. Learn how small law firm marketing works in the real world, why most firms struggle with consistency, and how content, credibility, and visibility work together to attract clients. If you’re considering hiring a law firm internet marketing company or want to understand digital marketing for law firm growth, this guide explains the process step-by-step.

]]>58f6d469-5407-4575-afa9-07dfd5828418Mon, 23 Mar 2026 13:00:00 GMT<p>What social media advertising actually works for law firms? In this episode we break down the most effective strategies for lawyer social media marketing, including LinkedIn ads, Facebook advertising, and YouTube marketing for attorneys. Learn how small law firm marketing works in the real world, why most firms struggle with consistency, and how content, credibility, and visibility work together to attract clients. If you’re considering hiring a law firm internet marketing company or want to understand digital marketing for law firm growth, this guide explains the process step-by-step.</p>no00:08:24110Lawyer Social Media Marketingfull<![CDATA[How to Build a Successful Service Business: Sales Strategies for Solopreneurs]]>What does it really take to build a successful service business as a solopreneur—and why do so many struggle with sales?

In this episode, Katie Nelson of Sales Uprising shares proven strategies for growing a service-based business, improving sales performance, and building long-term client relationships. Whether you’re a lawyer, consultant, coach, or other professional service provider, this conversation breaks down what actually drives sustainable growth.

You’ll learn how to develop a clear sales process, build credibility with potential clients, and move beyond transactional selling into relationship-driven business development. We also explore how solopreneurs can position themselves effectively, communicate value, and convert conversations into clients without feeling pushy or inauthentic.

If you’re looking for practical, real-world insights into sales strategy for solopreneurs, professional services marketing, and client acquisition, this episode provides a clear roadmap to help you grow with confidence.

What You’ll Learn:
• Proven sales strategies for solopreneurs and service-based businesses
• How to build credibility and trust with potential clients
• The role of relationship-building in long-term business growth
• How to create a repeatable and effective sales process
• How to communicate value and convert leads into clients
• Common sales mistakes that hold service providers back

Key Takeaways:
• Strong sales systems are essential for sustainable business growth
• Credibility and relationships drive higher-quality client acquisition

]]>3548311f-34df-42b9-aeec-4bc979474c2cMon, 16 Mar 2026 13:00:00 GMT<p>What does it really take to build a successful service business as a solopreneur—and why do so many struggle with sales?</p><p>In this episode, Katie Nelson of Sales Uprising shares proven strategies for <b>growing a service-based business, improving sales performance, and building long-term client relationships</b>. Whether you’re a lawyer, consultant, coach, or other professional service provider, this conversation breaks down what actually drives sustainable growth.</p><p>You’ll learn how to develop a clear sales process, build credibility with potential clients, and move beyond transactional selling into relationship-driven business development. We also explore how solopreneurs can position themselves effectively, communicate value, and convert conversations into clients without feeling pushy or inauthentic.</p><p>If you’re looking for practical, real-world insights into <b>sales strategy for solopreneurs, professional services marketing, and client acquisition</b>, this episode provides a clear roadmap to help you grow with confidence.</p><hr /><p><b>What You’ll Learn:</b><br />• Proven sales strategies for solopreneurs and service-based businesses<br />• How to build credibility and trust with potential clients<br />• The role of relationship-building in long-term business growth<br />• How to create a repeatable and effective sales process<br />• How to communicate value and convert leads into clients<br />• Common sales mistakes that hold service providers back</p><hr /><p><b>Key Takeaways:</b><br />• Strong sales systems are essential for sustainable business growth<br />• Credibility and relationships drive higher-quality client acquisition</p>no00:36:2719How to Build a Successful Service Business: Sales Strategies for Solopreneursfull<![CDATA[How to Build Credibility as a Lawyer | Law Firm Internet Marketing & Digital Marketing Strategies]]>In this episode, we break down how lawyers can build credibility and visibility using proven law firm internet marketing strategies. Learn how digital marketing for law firm growth, lawyer social media marketing, and law firm search engine marketing work together to attract higher-quality clients. Whether you’re hiring a law firm digital marketing agency or implementing small law firm marketing tips yourself, this episode shows you how to move from being found online to being chosen.

]]>6166d08e-57f4-477f-8e41-71df8a11d471Mon, 09 Mar 2026 13:00:00 GMT<p>In this episode, we break down how lawyers can build credibility and visibility using proven law firm internet marketing strategies. Learn how digital marketing for law firm growth, lawyer social media marketing, and law firm search engine marketing work together to attract higher-quality clients. Whether you’re hiring a law firm digital marketing agency or implementing small law firm marketing tips yourself, this episode shows you how to move from being found online to being chosen.</p>no00:33:2318How to Build Credibility as a Lawyer | Law Firm Internet Marketing & Digital Marketing Strategiesfull<![CDATA[How Professional Service Firms Use Content to Build Authority]]>The conversation delves into the world of content marketing, exploring the transition from financial planning to blogging, the role of teaching in content marketing, the importance of content marketing for practitioners, the human element in content marketing, client base building through teaching seminars, creating evergreen content, copyright and ethics in content marketing, search engine optimization and answer engine optimization, and content marketing on LinkedIn.

Takeaways

  • Content marketing for professional service providers
  • Building credibility through content
  • Using blogs and LinkedIn for content marketing

Chapters

  • 00:00 Introduction to Content Marketing
  • 05:24 The Human Element in Content Marketing
  • 12:46 Copyright and Ethics in Content Marketing
  • 23:03 Search Engine Optimization and Answer Engine Optimization
]]>9e2c4898-a241-4084-bf51-26d2f2b69ba5Mon, 02 Mar 2026 14:00:00 GMT<p>The conversation delves into the world of content marketing, exploring the transition from financial planning to blogging, the role of teaching in content marketing, the importance of content marketing for practitioners, the human element in content marketing, client base building through teaching seminars, creating evergreen content, copyright and ethics in content marketing, search engine optimization and answer engine optimization, and content marketing on LinkedIn.</p><p></p><p>Takeaways</p><ul><li>Content marketing for professional service providers</li><li>Building credibility through content</li><li>Using blogs and LinkedIn for content marketing</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Content Marketing</li><li>05:24 The Human Element in Content Marketing</li><li>12:46 Copyright and Ethics in Content Marketing</li><li>23:03 Search Engine Optimization and Answer Engine Optimization</li></ul>no00:33:4017How Professional Service Firms Use Content to Build Authorityfull<![CDATA[Building Authority with Awards and Ratings]]>The conversation with Rebecca Wenglinski covers the importance of relationship building in marketing, the different strategies for B2B and consumer marketing, the services provided by Lotus Business Growth Consultants, time allocation for marketing, common marketing mistakes, the importance of website and SEO, nurturing and refreshing the website, and the outsourcing of marketing and business growth services.

Takeaways

  • Relationship building is key
  • Marketing strategies depend on the target audience

Chapters

  • 00:00 Outsourcing Marketing and Business Growth Services
]]>c23337f4-0ae4-4640-a95c-770cc54e561bThu, 05 Feb 2026 21:25:03 GMT<p>The conversation with Rebecca Wenglinski covers the importance of relationship building in marketing, the different strategies for B2B and consumer marketing, the services provided by Lotus Business Growth Consultants, time allocation for marketing, common marketing mistakes, the importance of website and SEO, nurturing and refreshing the website, and the outsourcing of marketing and business growth services.</p><p></p><p>Takeaways</p><ul><li>Relationship building is key</li><li>Marketing strategies depend on the target audience</li></ul><p></p><p>Chapters</p><ul><li>00:00 Outsourcing Marketing and Business Growth Services</li></ul>no00:32:0616Building Authority with Awards and Ratingsfull<![CDATA[Anna Baker: Turning Baby Sleep Expertise Into Business Success]]>What does it take to build a successful business during uncertainty—and how do you adapt as technology rapidly changes?

In this episode, Anna Baker shares how she built and scaled a thriving parenting business during COVID, offering powerful insights into entrepreneurship, marketing strategy, and adapting to AI-driven change.

We break down the key decisions that helped her grow during a time when many businesses were struggling, including how she provided clear guidance to her audience, built trust through consistent messaging, and implemented effective content marketing and audience-building strategies.

You’ll also learn how evolving technologies—especially AI—are reshaping how professionals market their services, connect with clients, and stay competitive in today’s landscape.

Whether you’re a coach, consultant, or professional service provider, this episode delivers practical lessons on business growth, marketing strategy, and positioning yourself for long-term success.

What You’ll Learn:
• How to build a successful business during uncertain times
• The marketing strategies that helped grow a parenting brand
• How clear guidance and messaging attract the right audience
• Lessons in adapting your business to AI and new technologies
• How to create trust, authority, and consistency in your niche
• What professionals can learn from parenting business growth models

Key Takeaways:
• Clear guidance and strong messaging drive audience trust and growth
• Adapting to AI and evolving marketing strategies is essential for long-term success

]]>99fa56b3-a04e-4fc1-a39e-fa076a304c6cMon, 16 Feb 2026 14:00:00 GMT<p>What does it take to build a successful business during uncertainty—and how do you adapt as technology rapidly changes?</p><p>In this episode, Anna Baker shares how she built and scaled a thriving parenting business during COVID, offering powerful insights into <b>entrepreneurship, marketing strategy, and adapting to AI-driven change</b>.</p><p>We break down the key decisions that helped her grow during a time when many businesses were struggling, including how she provided clear guidance to her audience, built trust through consistent messaging, and implemented effective <b>content marketing and audience-building strategies</b>.</p><p>You’ll also learn how evolving technologies—especially AI—are reshaping how professionals market their services, connect with clients, and stay competitive in today’s landscape.</p><p>Whether you’re a coach, consultant, or professional service provider, this episode delivers practical lessons on <b>business growth, marketing strategy, and positioning yourself for long-term success</b>.</p><hr /><p><b>What You’ll Learn:</b><br />• How to build a successful business during uncertain times<br />• The marketing strategies that helped grow a parenting brand<br />• How clear guidance and messaging attract the right audience<br />• Lessons in adapting your business to AI and new technologies<br />• How to create trust, authority, and consistency in your niche<br />• What professionals can learn from parenting business growth models</p><hr /><p><b>Key Takeaways:</b><br />• Clear guidance and strong messaging drive audience trust and growth<br />• Adapting to AI and evolving marketing strategies is essential for long-term success</p>no00:33:2816Anna Baker: Turning Baby Sleep Expertise Into Business Successfull<![CDATA[Why Most Professionals Fail at LinkedIn]]>In this episode of Be Picked, host Andrew Colsky speaks with Amy Puls, a family nurse practitioner and LinkedIn expert, about leveraging LinkedIn for professional growth. They discuss Amy's journey into using LinkedIn, overcoming hesitancy in networking, building meaningful connections, and the importance of content strategy. Amy shares insights on targeting the right audience, navigating LinkedIn membership options, creating an effective profile, and best practices for posting on the platform. This conversation provides valuable tips for professionals looking to enhance their presence on LinkedIn and attract clients.

]]>c108719c-f456-4c6d-90bd-27c9f3ecfac4Mon, 02 Feb 2026 14:00:00 GMT<p>In this episode of Be Picked, host Andrew Colsky speaks with Amy Puls, a family nurse practitioner and LinkedIn expert, about leveraging LinkedIn for professional growth. They discuss Amy's journey into using LinkedIn, overcoming hesitancy in networking, building meaningful connections, and the importance of content strategy. Amy shares insights on targeting the right audience, navigating LinkedIn membership options, creating an effective profile, and best practices for posting on the platform. This conversation provides valuable tips for professionals looking to enhance their presence on LinkedIn and attract clients.</p><p></p>no00:32:0413Why Most Professionals Fail at LinkedInfull<![CDATA[Booking Your Way to New Clients]]>The conversation explores the impact of books on professional credibility, the types of books that can boost an attorney's reputation, and the process of writing and publishing a book. It also delves into the differences between traditional and self-publishing.

Takeaways

  • Books enhance professional credibility
  • Different types of books serve different purposes

Chapters

  • 00:00 The Power of Books in Professional Credibility
  • 10:14 Writing and Publishing a Book
  • 24:56 Traditional vs. Self-Publishing
]]>1e1baaba-e7d4-4abb-9e8a-445b2035035aMon, 09 Feb 2026 14:00:00 GMT<p>The conversation explores the impact of books on professional credibility, the types of books that can boost an attorney's reputation, and the process of writing and publishing a book. It also delves into the differences between traditional and self-publishing.</p><p></p><p>Takeaways</p><ul><li>Books enhance professional credibility</li><li>Different types of books serve different purposes</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Power of Books in Professional Credibility</li><li>10:14 Writing and Publishing a Book</li><li>24:56 Traditional vs. Self-Publishing</li></ul>no00:32:4914Booking Your Way to New Clientsfull<![CDATA[Legal Marketing Strategies]]>The conversation covers the importance of building a strong foundation before diving into social media marketing, the effectiveness of local marketing and networking, ethical considerations in marketing, and the significance of storytelling and community engagement in effective marketing strategies for professional service providers. It also emphasizes the need to focus on the right audience rather than vanity metrics like views and likes.

Takeaways

  • Building a strong online presence requires a focus on foundational systems, client relationship management, and messaging before diving into social media marketing and PR.
  • Local marketing and networking events are effective strategies for service providers to establish credibility and visibility before transitioning to digital marketing efforts.
  • Effective marketing for professional service providers involves storytelling, community engagement, and a focus on the right audience rather than vanity metrics like views and likes.

Chapters

  • 00:00 Building a Strong Foundation
  • 05:48 Effective Marketing Strategies
  • 12:58 Ethical Considerations in Marketing
  • 21:52 Social Media Marketing Strategies
  • 30:02 The Right Framework for Marketing

Find Laurelyn:

Linkedin:Laurelyn Ponder, MBA

Instagram: @startingsocialstudios

Website: Starting Social Studios

Inquiry Link: Inquiry with us

Bio:

Laurelyn Ponder is the CEO of Starting Social Studios and a Social Media Manager and Brand Specialist with over four years of experience in the marketing world. Her work spans e-commerce, personal branding, and the professional services industry, where she helps brands build authority through strategic and intentional digital presence.

She founded Starting Social Studios in 2025 to help professionals turn quiet expertise into unshakeable authority. Laurelyn is also the podcast host of Brand Visibility Effect: Tips for Online Marketing, PR Outreach, & Brand Authority, launching in February 2026, where she shares practical insights to help businesses increase visibility with clarity, credibility, and purpose.

]]>bcc53378-765d-4f12-8e6e-45c36266829aMon, 26 Jan 2026 14:00:00 GMT<p>The conversation covers the importance of building a strong foundation before diving into social media marketing, the effectiveness of local marketing and networking, ethical considerations in marketing, and the significance of storytelling and community engagement in effective marketing strategies for professional service providers. It also emphasizes the need to focus on the right audience rather than vanity metrics like views and likes.</p><p></p><p>Takeaways</p><ul><li>Building a strong online presence requires a focus on foundational systems, client relationship management, and messaging before diving into social media marketing and PR.</li><li>Local marketing and networking events are effective strategies for service providers to establish credibility and visibility before transitioning to digital marketing efforts.</li><li>Effective marketing for professional service providers involves storytelling, community engagement, and a focus on the right audience rather than vanity metrics like views and likes.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Building a Strong Foundation</li><li>05:48 Effective Marketing Strategies</li><li>12:58 Ethical Considerations in Marketing</li><li>21:52 Social Media Marketing Strategies</li><li>30:02 The Right Framework for Marketing</li></ul><p></p><p>Find Laurelyn:</p><p>Linkedin:Laurelyn Ponder, MBA</p><p>Instagram: @startingsocialstudios</p><p>Website: Starting Social Studios</p><p>Inquiry Link: Inquiry with us</p><p>Bio: </p><p>Laurelyn Ponder is the CEO of Starting Social Studios and a Social Media Manager and Brand Specialist with over four years of experience in the marketing world. Her work spans e-commerce, personal branding, and the professional services industry, where she helps brands build authority through strategic and intentional digital presence.</p><p>She founded Starting Social Studios in 2025 to help professionals turn quiet expertise into unshakeable authority. Laurelyn is also the podcast host of Brand Visibility Effect: Tips for Online Marketing, PR Outreach, &amp; Brand Authority, launching in February 2026, where she shares practical insights to help businesses increase visibility with clarity, credibility, and purpose.</p>no00:33:0512Legal Marketing Strategiesfull<![CDATA[Why Billy Isn't Picked]]>Billy doesn’t get picked last because people are mean. He gets picked last because everyone already knows what to expect.

That simple truth explains why so many professionals get found, listed, and advertised—yet still aren’t chosen by clients.

On the playground, team selection follows a predictable pattern. The best player gets picked first because they’re proven and reliable. Unknown players get picked somewhere in the middle because there’s no reputation yet. Billy gets picked last because his reputation already signals risk. Being unknown is actually safer than being poorly understood.

Hiring decisions work the same way.

Ads, directories, SEO, and referrals put professionals on the list—but they don’t decide who gets picked. Clients still have to choose. And when multiple professionals look similarly qualified, people default to the option that feels safest, most familiar, and most predictable.

That’s why visibility alone doesn’t convert into clients.

When someone compares two professionals, one may only have a name, a listing, or an ad. The other has clear explanations, videos that show how they think, reviews that confirm outcomes, and content that builds familiarity before contact. The second professional gets picked first—not because they’re louder, but because they feel safer to choose.

Getting found puts you on the field. Credibility determines draft order.

Reputation creates certainty. Certainty reduces hesitation. And content is how credibility scales when people can’t experience you directly.

If you’re visible but not being chosen, the issue isn’t marketing harder. It’s building credibility in a way clients can recognize before they ever reach out.

]]>3f0009a3-f111-4638-9020-150593a5579bSat, 27 Dec 2025 04:13:10 GMT<p>Billy doesn’t get picked last because people are mean. He gets picked last because everyone already knows what to expect.</p><p></p><p>That simple truth explains why so many professionals get found, listed, and advertised—yet still aren’t chosen by clients.</p><p></p><p>On the playground, team selection follows a predictable pattern. The best player gets picked first because they’re proven and reliable. Unknown players get picked somewhere in the middle because there’s no reputation yet. Billy gets picked last because his reputation already signals risk. Being unknown is actually safer than being poorly understood.</p><p></p><p>Hiring decisions work the same way.</p><p></p><p>Ads, directories, SEO, and referrals put professionals on the list—but they don’t decide who gets picked. Clients still have to choose. And when multiple professionals look similarly qualified, people default to the option that feels safest, most familiar, and most predictable.</p><p></p><p>That’s why visibility alone doesn’t convert into clients.</p><p></p><p>When someone compares two professionals, one may only have a name, a listing, or an ad. The other has clear explanations, videos that show how they think, reviews that confirm outcomes, and content that builds familiarity before contact. The second professional gets picked first—not because they’re louder, but because they feel safer to choose.</p><p></p><p>Getting found puts you on the field. Credibility determines draft order.</p><p></p><p>Reputation creates certainty. Certainty reduces hesitation. And content is how credibility scales when people can’t experience you directly.</p><p></p><p>If you’re visible but not being chosen, the issue isn’t marketing harder. It’s building credibility in a way clients can recognize before they ever reach out.</p>no00:04:2811Why Billy Isn't Pickedfull