<![CDATA[Rolling For Revenue]]>The Rolling For Revenue Podcast is for jiu-jitsu school owners who are world-class on the mats, but tired of feeling like white belts in business.

Hosted by Casey Washack, black belt, gym owner, and author of Rolling For Revenue, this podcast breaks down the exact systems, strategies, and mindset shifts needed to build a profitable, sustainable jiu-jitsu academy, without burning out or selling out your values.

Each episode bridges the gap between passion and profit, pulling real-world lessons from over two decades in the fitness and martial arts industry. You’ll learn how to:

  • Increase revenue without relying on constant discounts
  • Improve retention and build a culture families stay in for years
  • Create simple marketing systems that actually work
  • Structure offers, pricing, and programs that support your lifestyle
  • Stop trading endless hours for limited income

This isn’t theory. It’s battle-tested business wisdom designed specifically for jiu-jitsu school owners who want freedom, impact, and longevity.

If you believe money is a scorecard for lives changed, and you want a business that supports your family, your students, and your future, this podcast is for you.

New episodes weekly.
Build the academy you’re proud of.
Roll for revenue on purpose.

]]>rollingforrevenue.comRiverside.fm (https://riverside.com)Thu, 28 May 2026 14:46:56 GMTWed, 07 Jan 2026 19:27:49 GMT60casey washack<p>The <b>Rolling For Revenue Podcast</b> is for jiu-jitsu school owners who are world-class on the mats, but tired of feeling like white belts in business.</p><p></p><p>Hosted by Casey Washack, black belt, gym owner, and author of <b>Rolling For Revenue</b>, this podcast breaks down the exact systems, strategies, and mindset shifts needed to build a profitable, sustainable jiu-jitsu academy, without burning out or selling out your values.</p><p></p><p>Each episode bridges the gap between <b>passion and profit</b>, pulling real-world lessons from over two decades in the fitness and martial arts industry. You’ll learn how to:</p><ul><li>Increase revenue without relying on constant discounts</li><li>Improve retention and build a culture families stay in for years</li><li>Create simple marketing systems that actually work</li><li>Structure offers, pricing, and programs that support your lifestyle</li><li>Stop trading endless hours for limited income</li></ul><p></p><p>This isn’t theory. It’s battle-tested business wisdom designed specifically for jiu-jitsu school owners who want freedom, impact, and longevity.</p><p></p><p>If you believe <b>money is a scorecard for lives changed</b>, and you want a business that supports your family, your students, and your future, this podcast is for you.</p><p>New episodes weekly.<br />Build the academy you’re proud of.<br />Roll for revenue on purpose.</p>episodiccasey washackcaseymwashack@gmail.comno<![CDATA[7 Habits of Winning Jiu Jitsu Schools - Habit 4]]>The podcast episode discusses the importance of building systems for the success of a Jiu Jitsu school. It emphasizes the need for documentation, delegation, and the creation of leadership instead of dependency within the school. The episode provides insights into the difference between owning a school and owning a job, the trap of wanting to be the star, and the impact of systems on leadership and team building.

Takeaways

  • Building systems is crucial for the success of a Jiu Jitsu school
  • Documentation and delegation are key components of building systems

Chapters

  • 00:00 Summary of Habit Number Four: Building Systems That Survive Them
]]>78d889a9-e17f-42e6-8f7e-9d1a04b1894fFri, 22 May 2026 22:12:27 GMT<p>The podcast episode discusses the importance of building systems for the success of a Jiu Jitsu school. It emphasizes the need for documentation, delegation, and the creation of leadership instead of dependency within the school. The episode provides insights into the difference between owning a school and owning a job, the trap of wanting to be the star, and the impact of systems on leadership and team building.</p><p></p><p>Takeaways</p><ul><li>Building systems is crucial for the success of a Jiu Jitsu school</li><li>Documentation and delegation are key components of building systems</li></ul><p></p><p>Chapters</p><ul><li>00:00 Summary of Habit Number Four: Building Systems That Survive Them</li></ul>no00:10:287 Habits of Winning Jiu Jitsu Schools - Habit 4full<![CDATA[7 Habits of Winning Jiu Jitsu Schools- Habit 3]]>In this episode, Casey Washack discusses the importance of retention in Jiu Jitsu schools and emphasizes the need to plug the leak before pouring more into the school. He highlights the significance of celebrating small wins and creating touch points for long-term clients. Additionally, he stresses the role of coaches in retention and the value of treating long-term clients as valued assets.

Takeaways

  • Retention is crucial
  • Celebrate small wins

Chapters

  • 00:00 The Role of Coaches in Retention
]]>f05256a8-e9e8-490c-9dc6-e308110ff435Tue, 19 May 2026 13:57:40 GMT<p>In this episode, Casey Washack discusses the importance of retention in Jiu Jitsu schools and emphasizes the need to plug the leak before pouring more into the school. He highlights the significance of celebrating small wins and creating touch points for long-term clients. Additionally, he stresses the role of coaches in retention and the value of treating long-term clients as valued assets.</p><p></p><p>Takeaways</p><ul><li>Retention is crucial</li><li>Celebrate small wins</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Role of Coaches in Retention</li></ul>no00:10:307 Habits of Winning Jiu Jitsu Schools- Habit 3full<![CDATA[7 Habits of Winning Jiu Jitsu Schools - Habit 2]]>In this episode, Casey Washack discusses the habits of a winning jiu jitsu school, focusing on the importance of tracking key business metrics. He emphasizes the significance of consistent tracking and the insights it can provide. The conversation is divided into an introduction to winning jiu jitsu school habits and a detailed exploration of the five key business metrics that should be tracked regularly.

Takeaways

  • Track key business metrics
  • Consistent tracking leads to insights

Chapters

  • 00:00 Introduction to Winning Jiu Jitsu School Habits
]]>4049a39d-9e35-46f3-aa6b-3a223bd34000Fri, 15 May 2026 08:00:00 GMT<p>In this episode, Casey Washack discusses the habits of a winning jiu jitsu school, focusing on the importance of tracking key business metrics. He emphasizes the significance of consistent tracking and the insights it can provide. The conversation is divided into an introduction to winning jiu jitsu school habits and a detailed exploration of the five key business metrics that should be tracked regularly.</p><p></p><p>Takeaways</p><ul><li>Track key business metrics</li><li>Consistent tracking leads to insights</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Winning Jiu Jitsu School Habits</li></ul>no00:09:117 Habits of Winning Jiu Jitsu Schools - Habit 2full<![CDATA[7 Habits of Winning Jiu Jitsu Schools - Habit 1]]>Casey Washack introduces a seven-part series on transforming struggling academies into successful ones. The first episode focuses on the importance of mastering the main thing and competing in the market. It emphasizes the need to focus on core programs, avoid dilution of offerings, and maintain a consistent methodology and curriculum.

Takeaways

  • Mastering the main thing
  • Competing in the market

Chapters

  • 00:00 Introduction to the Seven-Part Series
  • 06:11 Improving the Academy Experience
]]>5dadc7ff-9480-4530-96e5-da6b4f20419bMon, 11 May 2026 12:19:47 GMT<p>Casey Washack introduces a seven-part series on transforming struggling academies into successful ones. The first episode focuses on the importance of mastering the main thing and competing in the market. It emphasizes the need to focus on core programs, avoid dilution of offerings, and maintain a consistent methodology and curriculum.</p><p></p><p>Takeaways</p><ul><li>Mastering the main thing</li><li>Competing in the market</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to the Seven-Part Series</li><li>06:11 Improving the Academy Experience</li></ul>no00:14:227 Habits of Winning Jiu Jitsu Schools - Habit 1full<![CDATA[Stop Being The Atlas Owner]]>The podcast discusses the challenges faced by Jiu Jitsu school owners and the need to delegate responsibilities in order to grow. It emphasizes the importance of hiring as a math problem and the significance of implementing systems for effective delegation.

Takeaways

  • Delegate to grow
  • Hiring is a math problem

Chapters

  • 00:00 The Atlas Owner: Overwhelm and Burnout
  • 08:13 The Importance of Systems and Delegation
]]>56b13bac-151e-475f-8178-17b7d682c873Wed, 06 May 2026 11:23:20 GMT<p>The podcast discusses the challenges faced by Jiu Jitsu school owners and the need to delegate responsibilities in order to grow. It emphasizes the importance of hiring as a math problem and the significance of implementing systems for effective delegation.</p><p></p><p>Takeaways</p><ul><li>Delegate to grow</li><li>Hiring is a math problem</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Atlas Owner: Overwhelm and Burnout</li><li>08:13 The Importance of Systems and Delegation</li></ul>no00:11:53Stop Being The Atlas Ownerfull<![CDATA[Marketing Agencies Are a Drug (And You're Addicted)]]>The podcast introduces the Rolling for Revenue Podcast and discusses the pitfalls of marketing agencies, the problems with quick fix programs, the impact on gym culture, the addictive nature of quick fixes, overloading the business with new clients, the importance of fundamentals, the value of lifetime customer value, and the role of marketing in business growth.

Takeaways

  • Marketing Agencies as a Drug
  • The Pitfalls of Quick Fix Programs

Chapters

  • 00:00 Introduction to the Rolling for Revenue Podcast
  • 05:10 The Problems with Quick Fix Programs
  • 12:26 The Addictive Nature of Quick Fixes
  • 23:19 The Value of Lifetime Customer Value
  • 29:21 The Role of Marketing in Business Growth
]]>6b2917f6-b272-4327-9854-4cc2d09945a0Fri, 01 May 2026 12:51:43 GMT<p>The podcast introduces the Rolling for Revenue Podcast and discusses the pitfalls of marketing agencies, the problems with quick fix programs, the impact on gym culture, the addictive nature of quick fixes, overloading the business with new clients, the importance of fundamentals, the value of lifetime customer value, and the role of marketing in business growth.</p><p></p><p>Takeaways</p><ul><li>Marketing Agencies as a Drug</li><li>The Pitfalls of Quick Fix Programs</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to the Rolling for Revenue Podcast</li><li>05:10 The Problems with Quick Fix Programs</li><li>12:26 The Addictive Nature of Quick Fixes</li><li>23:19 The Value of Lifetime Customer Value</li><li>29:21 The Role of Marketing in Business Growth</li></ul>no00:24:14Marketing Agencies Are a Drug (And You're Addicted)full<![CDATA[Nike or Walmart? How Your School's Environment Sets Your Price ]]>The conversation explores the impact of branding and perception on consumer behavior, as well as the importance of creating a high-value environment in business. It delves into the significance of brand identity and the influence of environment on the perceived value of products and services.

Takeaways

  • Branding and perception
  • Creating a high-value environment

Chapters

  • 00:00 Branding and Perception
]]>d9050045-4201-40b2-9209-6b4ed1ebccb4Tue, 28 Apr 2026 10:00:00 GMT<p>The conversation explores the impact of branding and perception on consumer behavior, as well as the importance of creating a high-value environment in business. It delves into the significance of brand identity and the influence of environment on the perceived value of products and services.</p><p></p><p>Takeaways</p><ul><li>Branding and perception</li><li>Creating a high-value environment</li></ul><p></p><p>Chapters</p><ul><li>00:00 Branding and Perception</li></ul>no00:16:28Nike or Walmart? How Your School's Environment Sets Your Price full<![CDATA[What Do You Actually Want From Your School?]]>The conversation delves into the importance of clarity and purpose in business, using a powerful parable to illustrate the concept. It emphasizes the significance of knowing the destination and creating a roadmap to achieve business goals.

Takeaways

  • Clarity of purpose is essential
  • Knowing the destination is crucial

Chapters

  • 00:00 The Business Parable
  • 12:29 Creating a Roadmap
]]>88af7909-5af4-4a01-b470-7144147e09edFri, 24 Apr 2026 10:00:00 GMT<p>The conversation delves into the importance of clarity and purpose in business, using a powerful parable to illustrate the concept. It emphasizes the significance of knowing the destination and creating a roadmap to achieve business goals.</p><p></p><p>Takeaways</p><ul><li>Clarity of purpose is essential</li><li>Knowing the destination is crucial</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Business Parable</li><li>12:29 Creating a Roadmap</li></ul>no00:12:31What Do You Actually Want From Your School?full<![CDATA[Why Trying to Sell to Everybody Is Killing Your Gym’s Success]]>The podcast episode discusses the importance of identifying the perfect client and understanding the target market for a business. It emphasizes the need to align staff perspectives and target families and non-competitors. The episode concludes with an exercise to identify the perfect client and align the team with the mission.

Takeaways

  • Identifying the perfect client
  • Understanding the target market

Chapters

  • 00:00 Introduction to Rolling for Revenue Podcast
  • 06:13 Aligning Staff Perspectives
]]>f53cc9a5-6b98-4ec8-960a-f8024fa283b9Tue, 21 Apr 2026 18:17:55 GMT<p>The podcast episode discusses the importance of identifying the perfect client and understanding the target market for a business. It emphasizes the need to align staff perspectives and target families and non-competitors. The episode concludes with an exercise to identify the perfect client and align the team with the mission.</p><p></p><p>Takeaways</p><ul><li>Identifying the perfect client</li><li>Understanding the target market</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Rolling for Revenue Podcast</li><li>06:13 Aligning Staff Perspectives</li></ul>no00:12:36Why Trying to Sell to Everybody Is Killing Your Gym’s Successfull<![CDATA[The Pricing Strategy That Changes Everything ]]>Casey Washack introduces the Rolling for Revenue Podcast and discusses the concept of a pricing anchor, handling objections, building rapport, and guiding to pricing options. He also emphasizes the impact of a pricing anchor on consumer behavior and decision-making.

Takeaways

  • The importance of creating a pricing anchor in business
  • The psychological impact of a pricing anchor on consumer decision-making

Chapters

  • 00:00 Introduction to Rolling for Revenue Podcast
  • 07:03 Guiding to Pricing Options
]]>703d452b-4530-46b3-af5f-1986821d03aeFri, 17 Apr 2026 16:20:50 GMT<p>Casey Washack introduces the Rolling for Revenue Podcast and discusses the concept of a pricing anchor, handling objections, building rapport, and guiding to pricing options. He also emphasizes the impact of a pricing anchor on consumer behavior and decision-making.</p><p></p><p>Takeaways</p><ul><li>The importance of creating a pricing anchor in business</li><li>The psychological impact of a pricing anchor on consumer decision-making</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Rolling for Revenue Podcast</li><li>07:03 Guiding to Pricing Options</li></ul>no00:12:22The Pricing Strategy That Changes Everything full<![CDATA[Stop Selling Jiu Jitsu]]>The conversation emphasizes the importance of selling outcomes rather than just the product or service. It also highlights the significance of understanding the customer's goals and marketing to those goals. By focusing on these key aspects, businesses can improve their marketing strategies and better connect with their target audience.

Takeaways

  • Focus on selling outcomes, not just the product
  • Understand the customer's goals and market to those

Chapters

  • 00:00 Understanding Customer Goals
]]>e50c4120-4d74-4c32-bcb4-d14121afe992Tue, 14 Apr 2026 07:00:00 GMT<p>The conversation emphasizes the importance of selling outcomes rather than just the product or service. It also highlights the significance of understanding the customer's goals and marketing to those goals. By focusing on these key aspects, businesses can improve their marketing strategies and better connect with their target audience.</p><p></p><p>Takeaways</p><ul><li>Focus on selling outcomes, not just the product</li><li>Understand the customer's goals and market to those</li></ul><p></p><p>Chapters</p><ul><li>00:00 Understanding Customer Goals</li></ul>no00:09:55Stop Selling Jiu Jitsufull<![CDATA[Community Wont Save Your School ]]>The Rolling for Revenue Podcast emphasizes the importance of structured systems and guidance for long-term retention in Jiu Jitsu schools. It discusses the need for empathy, understanding, and structured progress phases to prevent student dropouts, especially at the blue belt level. The podcast highlights retention as a priority over marketing, emphasizing the significance of plugging retention 'holes' before focusing on acquiring new members.

Takeaways

  • Retention requires more than just a strong community
  • Structured systems and guidance are essential for long-term retention

Chapters

  • 00:00 Retention as a Priority over Marketing
]]>8654865d-f7d2-43fe-9eb7-3972b80b28a6Fri, 10 Apr 2026 07:00:00 GMT<p>The Rolling for Revenue Podcast emphasizes the importance of structured systems and guidance for long-term retention in Jiu Jitsu schools. It discusses the need for empathy, understanding, and structured progress phases to prevent student dropouts, especially at the blue belt level. The podcast highlights retention as a priority over marketing, emphasizing the significance of plugging retention 'holes' before focusing on acquiring new members.</p><p></p><p>Takeaways</p><ul><li>Retention requires more than just a strong community</li><li>Structured systems and guidance are essential for long-term retention</li></ul><p></p><p>Chapters</p><ul><li>00:00 Retention as a Priority over Marketing</li></ul>no00:12:34Community Wont Save Your School full<![CDATA[The Hidden Mat Fee: How Your Mindset Is Stealing Revenue Every Month]]>The podcast episode explores the connection between self-belief and pricing, emphasizing the importance of value creation and belief in the value of the offering. It delves into personal experiences with pricing and value, highlighting the impact of changing belief in pricing and value creation.

Takeaways

  • Pricing reflects self-belief
  • Value creation drives pricing
  • Belief in the value of the offering is crucial

Chapters

  • 00:00 Changing Belief in Pricing and Value Creation
]]>06e2d429-079a-4612-b1b7-9385e0dafdcbTue, 07 Apr 2026 14:54:37 GMT<p>The podcast episode explores the connection between self-belief and pricing, emphasizing the importance of value creation and belief in the value of the offering. It delves into personal experiences with pricing and value, highlighting the impact of changing belief in pricing and value creation.</p><p></p><p>Takeaways</p><ul><li>Pricing reflects self-belief</li><li>Value creation drives pricing</li><li>Belief in the value of the offering is crucial</li></ul><p></p><p>Chapters</p><ul><li>00:00 Changing Belief in Pricing and Value Creation</li></ul>no00:18:30The Hidden Mat Fee: How Your Mindset Is Stealing Revenue Every Monthfull<![CDATA[One Size Fits None: The Case For Tiered Pricing In Your Bjj School ]]>The podcast discusses the limitations of flat monthly rates in Jiu Jitsu gyms and the opportunity in creating tiered pricing to allow for individual growth paths. It emphasizes the impact of leadership in creating paths for beginners, intermediate, and advanced students, and how this approach can lead to better retention and business growth.

Takeaways

  • Tiered pricing
  • Creating paths for growth

Chapters

  • 00:00 The Limitation of Flat Monthly Rates
  • 06:27 Leadership and Creating Paths
]]>20eb0f07-b923-4e1d-8e79-1ed6f5bd0e50Fri, 03 Apr 2026 07:00:00 GMT<p>The podcast discusses the limitations of flat monthly rates in Jiu Jitsu gyms and the opportunity in creating tiered pricing to allow for individual growth paths. It emphasizes the impact of leadership in creating paths for beginners, intermediate, and advanced students, and how this approach can lead to better retention and business growth.</p><p></p><p>Takeaways</p><ul><li>Tiered pricing</li><li>Creating paths for growth</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Limitation of Flat Monthly Rates</li><li>06:27 Leadership and Creating Paths</li></ul>no00:09:10One Size Fits None: The Case For Tiered Pricing In Your Bjj School full<![CDATA[The Riches Are In The Niches]]>The conversation begins with an introduction to the Rolling for Revenue Podcast, followed by a discussion on the importance of specificity in marketing and how to apply Jiu Jitsu principles to marketing strategies. The key takeaways include the importance of being specific in marketing to attract the right audience and the benefits of niching down to focus on specific types of people.

Takeaways

  • Specificity in marketing attracts the right audience faster
  • Niche down to focus on specific types of people

Chapters

  • 00:00 Introduction to Rolling for Revenue Podcast
]]>e194105f-ffc3-458c-9919-a6a034699c49Tue, 31 Mar 2026 07:00:00 GMT<p>The conversation begins with an introduction to the Rolling for Revenue Podcast, followed by a discussion on the importance of specificity in marketing and how to apply Jiu Jitsu principles to marketing strategies. The key takeaways include the importance of being specific in marketing to attract the right audience and the benefits of niching down to focus on specific types of people.</p><p></p><p>Takeaways</p><ul><li>Specificity in marketing attracts the right audience faster</li><li>Niche down to focus on specific types of people</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Rolling for Revenue Podcast</li></ul>no00:07:06The Riches Are In The Nichesfull<![CDATA[The Burnout Myth Many School Owners Believe]]>Casey Washack discusses the concept of burnout and suggests that it may actually be a lack of direction. He emphasizes the importance of having a clear target and mission for progress, both in Jiu Jitsu training and in business. The impact of purpose and mission on business growth and progress is highlighted, emphasizing the need for a clear target and a specific goal to drive energy and focus.

Takeaways

  • Burnout may be a result of a lack of direction and purpose.
  • Having a clear target and mission drives energy and focus for progress in both training and business.

Chapters

  • 00:00 Introduction to Rolling for Revenue Podcast
  • 05:15 The Importance of Purpose and Mission in Business
]]>d4813827-7e35-4ce9-bd72-9f28f7167c96Wed, 25 Mar 2026 20:32:06 GMT<p>Casey Washack discusses the concept of burnout and suggests that it may actually be a lack of direction. He emphasizes the importance of having a clear target and mission for progress, both in Jiu Jitsu training and in business. The impact of purpose and mission on business growth and progress is highlighted, emphasizing the need for a clear target and a specific goal to drive energy and focus.</p><p></p><p>Takeaways</p><ul><li>Burnout may be a result of a lack of direction and purpose.</li><li>Having a clear target and mission drives energy and focus for progress in both training and business.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Rolling for Revenue Podcast</li><li>05:15 The Importance of Purpose and Mission in Business</li></ul>no00:08:48The Burnout Myth Many School Owners Believefull<![CDATA[The Truth Behind the Recent Jiu Jitsu School Controversies]]>The podcast discusses the challenges of leadership and ethics in the Jiu Jitsu community, emphasizing the importance of structure, discipline, and moral integrity. It also addresses the need for a safe and inclusive training environment, free from political and divisive influences.

Takeaways

  • Leadership and ethics are crucial in the Jiu Jitsu community
  • A safe and inclusive training environment is essential for growth and development

Chapters

  • 00:00 Focusing on Personal Growth and Development
]]>4ada45c8-4931-4012-926b-d8a5ed9a9230Sat, 21 Mar 2026 00:02:25 GMT<p>The podcast discusses the challenges of leadership and ethics in the Jiu Jitsu community, emphasizing the importance of structure, discipline, and moral integrity. It also addresses the need for a safe and inclusive training environment, free from political and divisive influences.</p><p></p><p>Takeaways</p><ul><li>Leadership and ethics are crucial in the Jiu Jitsu community</li><li>A safe and inclusive training environment is essential for growth and development</li></ul><p></p><p>Chapters</p><ul><li>00:00 Focusing on Personal Growth and Development</li></ul>no00:17:11The Truth Behind the Recent Jiu Jitsu School Controversiesfull<![CDATA[Why 10X Growth Is Actually Easier Than 2X for Jiu-Jitsu School Owners]]>Casey Washack discusses the concept of 10X growth in the context of Jiu-Jitsu business, emphasizing the importance of evolving leadership and building a sustainable academy. He contrasts 2X thinking with 10X thinking, highlighting the need to eliminate low-margin programs, distractions, and tasks outside one's unique ability.

Takeaways

  • 10X growth requires a shift in mindset from doing more to becoming different.
  • Building a sustainable academy involves evolving leadership, creating standards, and developing systems for long-term success.

Chapters

  • 00:00 Building Something That Outlasts You
]]>4ecfb181-d6dd-4f53-bf45-f91edd6528b4Tue, 17 Mar 2026 07:00:00 GMT<p>Casey Washack discusses the concept of 10X growth in the context of Jiu-Jitsu business, emphasizing the importance of evolving leadership and building a sustainable academy. He contrasts 2X thinking with 10X thinking, highlighting the need to eliminate low-margin programs, distractions, and tasks outside one's unique ability.</p><p></p><p>Takeaways</p><ul><li>10X growth requires a shift in mindset from doing more to becoming different.</li><li>Building a sustainable academy involves evolving leadership, creating standards, and developing systems for long-term success.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Building Something That Outlasts You</li></ul>no00:09:03Why 10X Growth Is Actually Easier Than 2X for Jiu-Jitsu School Ownersfull<![CDATA[The Hidden Danger of Paid-in-Full Memberships (That Nobody Talks About)]]>The conversation delves into the impact of paid in full memberships on business stability, the illusion of profit and growth, the borrowed revenue concept, artificial growth and shrinking stability, the truth about paid in fulls, and the flexibility of paid in fulls. It emphasizes the importance of recurring revenue for business stability and the potential risks associated with paid in full memberships.

Takeaways

  • Paid in full memberships can impact business stability
  • Recurring revenue is crucial for business stability

Chapters

  • 00:00 The Impact of Paid in Full Memberships
  • 05:05 The Flexibility of Paid in Fulls
]]>c2f49017-8511-4656-9918-16a167b342a8Tue, 10 Mar 2026 08:00:00 GMT<p>The conversation delves into the impact of paid in full memberships on business stability, the illusion of profit and growth, the borrowed revenue concept, artificial growth and shrinking stability, the truth about paid in fulls, and the flexibility of paid in fulls. It emphasizes the importance of recurring revenue for business stability and the potential risks associated with paid in full memberships.</p><p></p><p>Takeaways</p><ul><li>Paid in full memberships can impact business stability</li><li>Recurring revenue is crucial for business stability</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Impact of Paid in Full Memberships</li><li>05:05 The Flexibility of Paid in Fulls</li></ul>no00:07:14The Hidden Danger of Paid-in-Full Memberships (That Nobody Talks About)full<![CDATA[Your Pricing Is Costing You Thousands!]]>The podcast discusses the need for jiu-jitsu schools to evolve their pricing strategy from traditional one-size-fits-all models to tiered pricing. It highlights the impact of tiered pricing on students, the financial implications, and the resistance to change, emphasizing the importance of belief, authenticity, and the freedom of choice for clients.

Takeaways

  • Tiered pricing strategy
  • Evolution of pricing in jiu-jitsu schools

Chapters

  • 00:00 The Problem with Traditional Pricing
  • 06:06 The Importance of Belief and Authenticity
]]>0d46dc17-3ec8-4991-b15e-a288dce6de55Fri, 06 Mar 2026 08:30:00 GMT<p>The podcast discusses the need for jiu-jitsu schools to evolve their pricing strategy from traditional one-size-fits-all models to tiered pricing. It highlights the impact of tiered pricing on students, the financial implications, and the resistance to change, emphasizing the importance of belief, authenticity, and the freedom of choice for clients.</p><p></p><p>Takeaways</p><ul><li>Tiered pricing strategy</li><li>Evolution of pricing in jiu-jitsu schools</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Problem with Traditional Pricing</li><li>06:06 The Importance of Belief and Authenticity</li></ul>no00:09:51Your Pricing Is Costing You Thousands!full<![CDATA[Small Groups. Big Profits. The Future of Jiu Jitsu Training]]>Casey Washack discusses the concept of structured semi-private training sessions in Jiu Jitsu schools, highlighting its benefits, challenges, and implementation strategies. He emphasizes the potential for revenue growth and improved student experience through this approach.

Takeaways

  • Structured semi-private training can increase revenue without adding new members.
  • Semi-private training creates better value, culture, and leadership within Jiu Jitsu schools.

Chapters

  • 00:00 Introduction to Jiu Jitsu Business Podcast
  • 05:22 Benefits of Semi-Private Training
]]>61ede060-7df1-499a-b891-8bc4a7e7ef7fTue, 03 Mar 2026 13:48:12 GMT<p>Casey Washack discusses the concept of structured semi-private training sessions in Jiu Jitsu schools, highlighting its benefits, challenges, and implementation strategies. He emphasizes the potential for revenue growth and improved student experience through this approach.</p><p></p><p>Takeaways</p><ul><li>Structured semi-private training can increase revenue without adding new members.</li><li>Semi-private training creates better value, culture, and leadership within Jiu Jitsu schools.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Jiu Jitsu Business Podcast</li><li>05:22 Benefits of Semi-Private Training</li></ul>no00:09:03Small Groups. Big Profits. The Future of Jiu Jitsu Trainingfull<![CDATA[Grow Your School Without Social Media ]]>The conversation focuses on redefining growth strategy for Jiu Jitsu academies and reducing dependency on social media for business growth. It emphasizes the importance of community marketing and building a system around referrals to create sustainable growth.

Takeaways

  • Community marketing over social media
  • Building a system around referrals

Chapters

  • 00:00 Redefining Growth Strategy and Social Media Dependency
]]>e0596fdc-6194-4edc-827f-945bc2354b79Fri, 27 Feb 2026 09:00:00 GMT<p>The conversation focuses on redefining growth strategy for Jiu Jitsu academies and reducing dependency on social media for business growth. It emphasizes the importance of community marketing and building a system around referrals to create sustainable growth.</p><p></p><p>Takeaways</p><ul><li>Community marketing over social media</li><li>Building a system around referrals</li></ul><p></p><p>Chapters</p><ul><li>00:00 Redefining Growth Strategy and Social Media Dependency</li></ul>no00:11:22Grow Your School Without Social Media full<![CDATA[Leverage AI to Grow Your School ]]>The podcast discusses the potential of AI for small businesses, emphasizing the leverage it provides and its role in marketing, retention, curriculum structure, operational systems, and revenue expansion. The conversation highlights the importance of embracing AI to stay competitive and efficient in the market.

Takeaways

  • AI for small businesses
  • Leverage through AI

Chapters

  • 00:00 The Power of AI for Small Businesses
  • 05:45 AI for Revenue Expansion
]]>efc22792-acd2-4963-a772-6473810c3a12Tue, 24 Feb 2026 19:58:11 GMT<p>The podcast discusses the potential of AI for small businesses, emphasizing the leverage it provides and its role in marketing, retention, curriculum structure, operational systems, and revenue expansion. The conversation highlights the importance of embracing AI to stay competitive and efficient in the market.</p><p></p><p>Takeaways</p><ul><li>AI for small businesses</li><li>Leverage through AI</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Power of AI for Small Businesses</li><li>05:45 AI for Revenue Expansion</li></ul>no00:07:29Leverage AI to Grow Your School full<![CDATA[The Business is Plateauing, Why?]]>The podcast discusses the identification of business plateaus and the need for evolution, emphasizing the importance of implementing systems and automation for business growth. It also explores the evolution of leadership, the development of coaches, and the delegation of responsibilities to foster growth and overcome plateaus. The episode concludes with insights on implementing business systems for consistent growth and impact.

Takeaways

  • Business plateaus indicate the need for evolution
  • Importance of implementing systems for business growth

Chapters

  • 00:00 Identifying Business Plateaus
  • 07:17 Evolution of Leadership and Systems
  • 13:31 Fostering Growth and Overcoming Plateaus
]]>500b78c8-eac9-4fcc-9fb0-8acfde2b6a95Fri, 13 Feb 2026 08:00:00 GMT<p>The podcast discusses the identification of business plateaus and the need for evolution, emphasizing the importance of implementing systems and automation for business growth. It also explores the evolution of leadership, the development of coaches, and the delegation of responsibilities to foster growth and overcome plateaus. The episode concludes with insights on implementing business systems for consistent growth and impact.</p><p></p><p>Takeaways</p><ul><li>Business plateaus indicate the need for evolution</li><li>Importance of implementing systems for business growth</li></ul><p></p><p>Chapters</p><ul><li>00:00 Identifying Business Plateaus</li><li>07:17 Evolution of Leadership and Systems</li><li>13:31 Fostering Growth and Overcoming Plateaus</li></ul>no00:19:18The Business is Plateauing, Why?full<![CDATA[Assume the Throne]]>Casey Washack discusses the concept of 'assuming the throne' in the context of running a Jiu Jitsu business. He emphasizes the importance of being the best in your town, maintaining professionalism, and defining a mission for your school.

Takeaways

  • Assuming the throne means being the best in your area
  • Maintaining professionalism and a positive image is crucial for business success.

Chapters

  • 00:00 Assuming the Throne
]]>5a7866b0-015a-49a6-a7cd-f9e324c9a182Tue, 10 Feb 2026 08:00:00 GMT<p>Casey Washack discusses the concept of 'assuming the throne' in the context of running a Jiu Jitsu business. He emphasizes the importance of being the best in your town, maintaining professionalism, and defining a mission for your school.</p><p></p><p>Takeaways</p><ul><li>Assuming the throne means being the best in your area</li><li>Maintaining professionalism and a positive image is crucial for business success.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Assuming the Throne</li></ul>no00:05:21Assume the Thronefull<![CDATA[Championship Caliber Jiu Jitsu But School Is Struggling]]>The conversation emphasizes the critical role of leadership in the context of Jiu Jitsu schools, highlighting the impact of soft skills on school growth and success. It delves into the importance of leadership and the essential nature of soft skills in creating a thriving Jiu Jitsu school.

Takeaways

  • Leadership is crucial
  • Soft skills are essential

Chapters

  • 00:00 The Impact of Soft Skills on Jiu Jitsu School Growth
]]>4dd0ebaa-0e36-4dd7-a531-13be2e05320aFri, 06 Feb 2026 13:59:00 GMT<p>The conversation emphasizes the critical role of leadership in the context of Jiu Jitsu schools, highlighting the impact of soft skills on school growth and success. It delves into the importance of leadership and the essential nature of soft skills in creating a thriving Jiu Jitsu school.</p><p></p><p>Takeaways</p><ul><li>Leadership is crucial</li><li>Soft skills are essential</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Impact of Soft Skills on Jiu Jitsu School Growth</li></ul>no00:19:10Championship Caliber Jiu Jitsu But School Is Strugglingfull<![CDATA[The 3 Ways to Grow Your Business]]>Casey Washack discusses three key ways to increase revenue in a Jiu-Jitsu business: acquiring more members, maximizing revenue from current members, and raising rates. He emphasizes the importance of marketing, community engagement, and strategic planning to achieve revenue growth. Additionally, he provides insights into the opportunities and challenges in the Jiu-Jitsu business, including retail, services, and customer preferences.

Takeaways

  • Acquiring more members through marketing and community engagement
  • Maximizing revenue from current members through retail, services, and strategic planning
  • Strategic timing and communication for rate adjustments and future plans

Chapters

  • 00:00 Introduction to Rolling for Revenue Podcast
  • 05:48 Revenue Generation through Retail and Services
  • 12:04 Retraining Members for New Offerings
  • 18:47 Strategic Timing for Rate Adjustments
]]>6bebce83-7481-43d3-a240-2f8abe5e076cTue, 03 Feb 2026 08:00:00 GMT<p>Casey Washack discusses three key ways to increase revenue in a Jiu-Jitsu business: acquiring more members, maximizing revenue from current members, and raising rates. He emphasizes the importance of marketing, community engagement, and strategic planning to achieve revenue growth. Additionally, he provides insights into the opportunities and challenges in the Jiu-Jitsu business, including retail, services, and customer preferences.</p><p></p><p>Takeaways</p><ul><li>Acquiring more members through marketing and community engagement</li><li>Maximizing revenue from current members through retail, services, and strategic planning</li><li>Strategic timing and communication for rate adjustments and future plans</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Rolling for Revenue Podcast</li><li>05:48 Revenue Generation through Retail and Services</li><li>12:04 Retraining Members for New Offerings</li><li>18:47 Strategic Timing for Rate Adjustments</li></ul>no00:19:54The 3 Ways to Grow Your Businessfull<![CDATA[More Leads Wont Fix Your Gym]]>The podcast discusses the importance of retention in a Jiu Jitsu business, highlighting the need to focus on retaining existing members rather than constantly seeking new ones. It emphasizes the significance of maximizing the first 90 days and creating a sense of community and recognition within the gym.

Takeaways

  • Retention is key
  • Maximizing the first 90 days

Chapters

  • 00:00 Creating a Roadmap
]]>f0042f58-885a-4671-a553-cbb055cced0bFri, 30 Jan 2026 09:00:00 GMT<p>The podcast discusses the importance of retention in a Jiu Jitsu business, highlighting the need to focus on retaining existing members rather than constantly seeking new ones. It emphasizes the significance of maximizing the first 90 days and creating a sense of community and recognition within the gym.</p><p></p><p>Takeaways</p><ul><li>Retention is key</li><li>Maximizing the first 90 days</li></ul><p></p><p>Chapters</p><ul><li>00:00 Creating a Roadmap</li></ul>no00:10:13More Leads Wont Fix Your Gymfull<![CDATA[The Passion Trap]]>The podcast episode discusses the challenges faced by Jiu Jitsu school owners, emphasizing the importance of pricing and value, as well as the need for business skills and passion. It explores the impact of Jiu Jitsu, creating impact and revenue, designing the business for lifestyle, and the crossroads of business skills and passion in the context of the Jiu Jitsu business.

Takeaways

  • Pricing and Value
  • Business Skills and Passion

Chapters

  • 00:00 The Martyrdom of Success
  • 06:12 Creating Impact and Revenue
]]>7f00c16f-a0cd-4270-861a-87393e5ae90aFri, 23 Jan 2026 21:34:39 GMT<p>The podcast episode discusses the challenges faced by Jiu Jitsu school owners, emphasizing the importance of pricing and value, as well as the need for business skills and passion. It explores the impact of Jiu Jitsu, creating impact and revenue, designing the business for lifestyle, and the crossroads of business skills and passion in the context of the Jiu Jitsu business.</p><p></p><p>Takeaways</p><ul><li>Pricing and Value</li><li>Business Skills and Passion</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Martyrdom of Success</li><li>06:12 Creating Impact and Revenue</li></ul>no00:11:46The Passion Trapfull<![CDATA[The Day Of Reckoning Is Coming ]]>The podcast discusses the impending changes in the jiu-jitsu industry and the need for a comprehensive approach to training. It emphasizes the cultivation of student identity and the importance of guiding students through challenges, empowering them through transparency, and nurturing their overall identity.

Takeaways

  • Identity cultivation
  • Comprehensive approach to training

Chapters

  • 00:00 The Reckoning in Jiu-Jitsu
  • 05:57 Cultivating Knowledge and Identity
  • 12:09 Nurturing Student Identity
]]>c6caf3fb-ba42-4476-876b-429b17aa1b8aFri, 23 Jan 2026 15:00:00 GMT<p>The podcast discusses the impending changes in the jiu-jitsu industry and the need for a comprehensive approach to training. It emphasizes the cultivation of student identity and the importance of guiding students through challenges, empowering them through transparency, and nurturing their overall identity.</p><p></p><p>Takeaways</p><ul><li>Identity cultivation</li><li>Comprehensive approach to training</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Reckoning in Jiu-Jitsu</li><li>05:57 Cultivating Knowledge and Identity</li><li>12:09 Nurturing Student Identity</li></ul>no00:16:10The Day Of Reckoning Is Coming full<![CDATA[The First 90 Days ]]>The conversation explores the client journey and the importance of nurturing customer relationships at various stages. It delves into strategies for managing buyer's remorse, creating habits, providing individualized care, and implementing retention strategies to keep customers engaged and committed.

Takeaways

  • Client journey stages
  • Nurturing customer relationships

Chapters

  • 00:00 The Client Journey
  • 05:02 Creating Habits
]]>0f61157b-c175-4d66-aee2-f2843ccb6395Mon, 19 Jan 2026 22:59:14 GMT<p>The conversation explores the client journey and the importance of nurturing customer relationships at various stages. It delves into strategies for managing buyer's remorse, creating habits, providing individualized care, and implementing retention strategies to keep customers engaged and committed.</p><p></p><p>Takeaways</p><ul><li>Client journey stages</li><li>Nurturing customer relationships</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Client Journey</li><li>05:02 Creating Habits</li></ul>no00:12:323The First 90 Days full<![CDATA[Integrity In Pricing ]]>The podcast episode discusses the importance of pricing integrity and value-based pricing in the context of a Jiu-Jitsu business. It emphasizes the need to set a standard price, create value, and reframe pricing to ensure business success.

Takeaways

  • Pricing integrity
  • Value-based pricing

Chapters

  • 00:00 Setting the Price Standard
  • 06:01 Creating Value and Pricing
]]>8336093e-49e0-4077-bbe3-2504bcdc9945Mon, 19 Jan 2026 22:35:22 GMT<p>The podcast episode discusses the importance of pricing integrity and value-based pricing in the context of a Jiu-Jitsu business. It emphasizes the need to set a standard price, create value, and reframe pricing to ensure business success.</p><p></p><p>Takeaways</p><ul><li>Pricing integrity</li><li>Value-based pricing</li></ul><p></p><p>Chapters</p><ul><li>00:00 Setting the Price Standard</li><li>06:01 Creating Value and Pricing</li></ul>no00:13:092Integrity In Pricing full<![CDATA[Systems Are Jiu Jitsu ]]>Casey Washack discusses the importance of implementing systems in Jiu Jitsu schools to create structure, clarity, and cohesion. He emphasizes the impact of systems on class structure, client onboarding, handling client situations, and the overall benefits of systems in business. The key takeaways include the idea that structure equals freedom and how systems create clarity and cohesion within the Jiu Jitsu community.

Takeaways

  • Structure equals freedom
  • Systems create clarity and cohesion

Chapters

  • 00:00 The Importance of Systems in Jiu Jitsu
  • 08:04 Client Onboarding and Journey
  • 16:06 Benefits of Systems in Business
]]>35ffa49b-f98d-4e26-a4fb-b3176109b4a7Mon, 19 Jan 2026 22:11:57 GMT<p>Casey Washack discusses the importance of implementing systems in Jiu Jitsu schools to create structure, clarity, and cohesion. He emphasizes the impact of systems on class structure, client onboarding, handling client situations, and the overall benefits of systems in business. The key takeaways include the idea that structure equals freedom and how systems create clarity and cohesion within the Jiu Jitsu community.</p><p></p><p>Takeaways</p><ul><li>Structure equals freedom</li><li>Systems create clarity and cohesion</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Importance of Systems in Jiu Jitsu</li><li>08:04 Client Onboarding and Journey</li><li>16:06 Benefits of Systems in Business</li></ul>no00:21:091Systems Are Jiu Jitsu full