Margaret shares the personal experiences that inspired her to rethink everyday home products after discovering the soot and residue left behind by conventional candles in her apartment. What began as a search for cleaner, healthier fragrance solutions evolved into Atmo Home, a company focused on creating thoughtfully designed home care products that prioritize both human health and sustainability without sacrificing beauty or experience.

We discuss the exposome, indoor environmental health, fragrance innovation, startup resilience, consumer behavior, and the challenges of building a mission-driven company from the ground up. Margaret also shares fascinating insights into product development, customization, emerging fragrance technologies, and the future of niche consumer wellness brands.

This was an inspiring conversation about entrepreneurship, perseverance, creativity, and the opportunity to build products that help people feel healthier and more connected to their homes.

More at: https://www.atmohome.com/

We discuss the emotional toll of chronic itch, the importance of replacement behaviors and habit reversal strategies, the challenges of building an entirely new category within dermatology, and why patient-centered innovation matters so deeply.

We also talk about the future of integrative dermatology, the growing focus on what happens between clinic visits, and Cosi Care’s expansion into the US market and skincare.

This was a thoughtful and inspiring conversation about empathy, innovation, resilience, and building tools that help patients feel more supported in their everyday lives.

More at: https://cosi-care.com/

Jennifer shares the personal experiences that inspired her to create LEADderm, a unique conference focused on professional growth, community, leadership development, and purpose within dermatology. We explore the challenges of building something new in medicine, the importance of mentorship and collaboration, and why many physicians are searching for deeper meaning and connection in an increasingly corporate healthcare environment.

This conversation is ultimately about building not just better careers, but better lives within medicine.

More at: https://www.leadderm.org/

Susan shares the personal story that sparked her journey into healthcare innovation. After being diagnosed with stage II melanoma at age 22 and facing a three-month wait to see a dermatologist, she set out to build a system that could help patients get the right care at the right time. That mission ultimately led to the creation of Piction Health, a company focused on using technology to expand dermatology access while supporting clinicians in delivering high-quality care.

We discuss the mindset, skills, and decisions that help physicians succeed in entrepreneurship, and key lessons from his book, Why Doctors Win. This is a practical conversation for clinicians who are curious about innovation, startups, and making a broader impact. Get the book here: https://www.whydoctorswin.com/

We discuss how deep knowledge of skin biology, pathology, and formulation science can be paired with artificial intelligence to translate biological insights into practical solutions. Using their SkinSync™ platform, Stratum aims to move beyond trial-and-error development toward more predictive, data-driven approaches to creating new ingredients and therapies. More at: https://stratumbio.com/

**D — Differentiation** 
How does this company or vision rise above existing solutions, competitors, or well-known ideas in the market?

**E — Evidence** 
What data, science, or real-world validation supports the concept and reduces reliance on speculation?

**R — Relevance** 
Does this meaningfully matter to dermatology—clinically, commercially, or experientially—for patients and providers?

**M — Management** 
Who is building this, and do they have the expertise, integrity, and execution ability to succeed?

**S — Scalability**
Can this realistically grow—technically, commercially, and operationally—into a meaningful and durable business?