<![CDATA[Digital Plumbing]]>On the Digital Plumbing podcast, we are exploring all things digital marketing. We'll be chatting: websites, analytics, SEO, AI, and the infrastructure that actually makes digital strategy work.

Our conversations are designed for small business owners, marketers, and anyone curious about the changing world of AI and digital marketing.

Between the two of us, your hosts Dan Rickman and Katya Peterson, we’ve spent 20+ years working in digital marketing, website development, and client strategy. But the goal of this show isn’t to pretend we have all the answers, it's to ask better questions.

Each episode will feature a conversation about one aspect of digital marketing, and we dig into what still works and what businesses should consider next.

We can't wait for you to join the Digital Plumbing conversation! Subscribe to follow along.

]]>https://digital-plumbing.comRiverside.fm (https://riverside.com)Sat, 14 Nov 2026 03:33:46 GMTMon, 23 Mar 2026 02:16:49 GMT60Katya & Dan<p>On the Digital Plumbing podcast, we are exploring all things digital marketing. We'll be chatting: websites, analytics, SEO, AI, and the infrastructure that actually makes digital strategy work.<br /><br />Our conversations are designed for small business owners, marketers, and anyone curious about the changing world of AI and digital marketing. <br /><br />Between the two of us, your hosts Dan Rickman and Katya Peterson, we’ve spent 20+ years working in digital marketing, website development, and client strategy. But the goal of this show isn’t to pretend we have all the answers, it's to ask better questions.<br /><br />Each episode will feature a conversation about one aspect of digital marketing, and we dig into what still works and what businesses should consider next.<br /><br />We can't wait for you to join the Digital Plumbing conversation! Subscribe to follow along.</p>episodicKatya & Danauctions@katyachristine.comno<![CDATA[Dan & Katya's Origin Stories]]>Why Listen to Us? Meet the Faces Behind Digital Plumbing

Ever wonder why we feel qualified to talk about marketing data, SEO, and "digital plumbing"? In this episode, Katya and Dan take a break from the technical deep dives to share their career backstories. From flunking out of engineering to coordinate TEDx talks and attending auctioneering school, our paths are anything but linear—and that’s exactly why our approach to marketing technology works.

In this video, you’ll learn:

* Dan’s Journey: How a background in fine arts and graphic design evolved into managing servers for 85+ clients and leading Marketing Technology at KOA.

* Katya’s Story: The transition from a traditional marketing degree to the world of TEDx storytelling, business development, and becoming a professional auctioneer.

* Why Experience Matters: Why "knowing what you don't know" is the most important part of managing digital ecosystems.

Timestamps:

00:00 Introduction and Background

04:43 Career Journeys and Experiences

11:23 Collaboration and Creative Processes

12:36 About our Podcast

Who Is This For?

* Marketing Professionals who want to see the "human side" of the industry.

* Career Switchers looking for inspiration on how non-linear paths lead to tech success.

* Business Owners curious about the expertise required to manage modern marketing stacks (GA4, GTM, and AI).

Resources Mentioned:

* Katya’s Website: katyachristine.com

* Tempest Marketing Agency: tempesttech.com

* Western College of Auctioneering: auctionschools.com

#DigitalMarketing #CareerPaths #SEO #MarketingStrategy #DigitalPlumbing #GA4 #Storytelling

]]>78ebfac8-431b-4cc3-88d3-8f153e554ea4Tue, 05 May 2026 11:00:00 GMT<p>Why Listen to Us? Meet the Faces Behind Digital Plumbing</p><p></p><p>Ever wonder why we feel qualified to talk about marketing data, SEO, and "digital plumbing"? In this episode, Katya and Dan take a break from the technical deep dives to share their career backstories. From flunking out of engineering to coordinate TEDx talks and attending auctioneering school, our paths are anything but linear—and that’s exactly why our approach to marketing technology works.</p><p></p><p>In this video, you’ll learn:</p><p>* Dan’s Journey: How a background in fine arts and graphic design evolved into managing servers for 85+ clients and leading Marketing Technology at KOA.</p><p>* Katya’s Story: The transition from a traditional marketing degree to the world of TEDx storytelling, business development, and becoming a professional auctioneer.</p><p>* Why Experience Matters: Why "knowing what you don't know" is the most important part of managing digital ecosystems.</p><p></p><p>Timestamps:</p><p>00:00 Introduction and Background</p><p>04:43 Career Journeys and Experiences</p><p>11:23 Collaboration and Creative Processes</p><p>12:36 About our Podcast</p><p></p><p>Who Is This For?</p><p>* Marketing Professionals who want to see the "human side" of the industry.</p><p>* Career Switchers looking for inspiration on how non-linear paths lead to tech success.</p><p>* Business Owners curious about the expertise required to manage modern marketing stacks (GA4, GTM, and AI).</p><p></p><p>Resources Mentioned:</p><p>* Katya’s Website: <a rel="noopener noreferrer nofollow" href="http://katyachristine.com" target="_blank">katyachristine.com</a></p><p>* Tempest Marketing Agency: <a rel="noopener noreferrer nofollow" href="http://tempesttech.com" target="_blank">tempesttech.com</a></p><p>* Western College of Auctioneering: <a rel="noopener noreferrer nofollow" href="http://auctionschools.com" target="_blank">auctionschools.com</a></p><p></p><p>#DigitalMarketing #CareerPaths #SEO #MarketingStrategy #DigitalPlumbing #GA4 #Storytelling</p>no00:13:13Dan & Katya's Origin Storiesbonus<![CDATA[Ep 5: Google Analytics 4 Tips & Tricks]]>GA4 is free, powerful, and most businesses are barely scratching the surface of what’s possible. Here’s where to start. GA4 has been around for years now (crazy how time flies!!), but most businesses are missing the real power of the tool… that’s if they’ve even set it up correctly in the first place. In this episode, Dan and Katya break down Google Analytics 4 from the ground up: what it is, how to install it, the settings most people miss that can seriously mess with your data, and where the real power of GA4 lives (hint: it’s in the custom explorations, and yes, it’s worth the learning curve).

Chapters:
00:00 – Introduction to Digital Plumbing
00:55 – Taylor Swift’s Marketing Genius
02:31 – Exploring Google Analytics 4
03:42 – Understanding User Behavior Tracking
05:05 – Transitioning from Universal Analytics to GA4
07:10 – Setting Up GA4 with Google Tag Manager
08:32 – Multiple Streams and Cross-Domain Tracking
09:51 – Importance of Data-Driven Decisions
11:17 – Configuring GA4 for Optimal Use
12:52 – Enhanced Measurements and Form Tracking
14:34 – User Access and Permissions in GA4
15:41 – Filtering Internal Traffic
17:12 – Navigating GA4 Reports
18:13 – Key Metrics and Reporting
20:09 – Understanding Direct Traffic Challenges
21:03 – Real-Time Reporting and Debugging
23:12 – Custom Explorations in GA4
24:42 – Custom Explorations
26:04 – Custom Audiences and Remarketing Strategies
28:38 – Advanced Customization in GA4

What You’ll Learn:

  • Data Retention 101: Why GA4’s default two-month setting is quietly sabotaging your year-over-year reporting — and the one admin change to fix it.
  • The Form Tracking Trap: Why GA4’s built-in form submission tracking isn’t as accurate as it looks, and how to do it right.
  • The Metrics That Matter: Why Katya will die on the hill of average session duration, and what it actually tells you about your content.
  • Custom Explorations: How to build reports from scratch that show you exactly what’s moving the needle.
  • Audiences & Remarketing: How to segment your site visitors into custom buckets and use that data for smarter ad targeting.

Who Is This Video For?

  • Business Owners & Non-Profit Leaders: Learn how to stop guessing and start making decisions based on real user data.
  • Digital Marketers: Master the new GA4 platform tools and optimize your attribution.

Helpful Resources & Links

]]>2cb3c2bd-46a8-4066-bcac-4d3ed190003dTue, 28 Apr 2026 11:00:00 GMT<p>GA4 is free, powerful, and most businesses are barely scratching the surface of what’s possible. Here’s where to start. GA4 has been around for years now (crazy how time flies!!), but most businesses are missing the real power of the tool… that’s if they’ve even set it up correctly in the first place. In this episode, Dan and Katya break down Google Analytics 4 from the ground up: what it is, how to install it, the settings most people miss that can seriously mess with your data, and where the real power of GA4 lives (hint: it’s in the custom explorations, and yes, it’s worth the learning curve).</p><p></p><p><b>Chapters</b>:<br />00:00 – Introduction to Digital Plumbing<br />00:55 – Taylor Swift’s Marketing Genius<br />02:31 – Exploring Google Analytics 4<br />03:42 – Understanding User Behavior Tracking<br />05:05 – Transitioning from Universal Analytics to GA4<br />07:10 – Setting Up GA4 with Google Tag Manager<br />08:32 – Multiple Streams and Cross-Domain Tracking<br />09:51 – Importance of Data-Driven Decisions<br />11:17 – Configuring GA4 for Optimal Use<br />12:52 – Enhanced Measurements and Form Tracking<br />14:34 – User Access and Permissions in GA4<br />15:41 – Filtering Internal Traffic<br />17:12 – Navigating GA4 Reports<br />18:13 – Key Metrics and Reporting<br />20:09 – Understanding Direct Traffic Challenges<br />21:03 – Real-Time Reporting and Debugging<br />23:12 – Custom Explorations in GA4<br />24:42 – Custom Explorations<br />26:04 – Custom Audiences and Remarketing Strategies<br />28:38 – Advanced Customization in GA4</p><h2><b>What You’ll Learn:</b></h2><ul><li><b>Data Retention 101</b>: Why GA4’s default two-month setting is quietly sabotaging your year-over-year reporting — and the one admin change to fix it.</li><li>T<b>he Form Tracking Trap</b>: Why GA4’s built-in form submission tracking isn’t as accurate as it looks, and how to do it right.</li><li><b>The Metrics That Matter</b>: Why Katya will die on the hill of average session duration, and what it actually tells you about your content.</li><li><b>Custom Explorations</b>: How to build reports from scratch that show you exactly what’s moving the needle.</li><li><b>Audiences &amp; Remarketing</b>: How to segment your site visitors into custom buckets and use that data for smarter ad targeting.</li></ul><h2><b>Who Is This Video For?</b></h2><ul><li><b>Business Owners &amp; Non-Profit Leaders</b>: Learn how to stop guessing and start making decisions based on real user data.</li><li><b>Digital Marketers</b>: Master the new GA4 platform tools and optimize your attribution.</li></ul><h2><b>Helpful Resources &amp; Links</b></h2><ul><li><b>Google Analytics Official Site</b>: <a rel="noopener noreferrer nofollow" href="https://analytics.google.com" target="_blank">https://analytics.google.com</a></li><li><b>Step-by-Step Guide for Setting Up a GA4 propert</b>y: <a rel="noopener noreferrer nofollow" href="https://www.semrush.com/blog/how-to-set-up-google-analytics/" target="_blank">https://www.semrush.com/blog/how-to-set-up-google-analytics/</a></li><li><b>GA4 Audiences</b>: <a rel="noopener noreferrer nofollow" href="https://support.google.com/analytics/answer/12799087?hl=en" target="_blank">https://support.google.com/analytics/answer/12799087?hl=en</a></li><li><b>GA4 Custom Dimensions</b>: <a rel="noopener noreferrer nofollow" href="https://www.analyticsmania.com/post/a-guide-to-custom-dimensions-in-google-analytics-4/" target="_blank">https://www.analyticsmania.com/post/a-guide-to-custom-dimensions-in-google-analytics-4/</a></li></ul>no00:31:165Ep 5: Google Analytics 4 Tips & Tricksfull<![CDATA[Ep4: AI Context Engineering]]>In this episode of Digital Plumbing, Dan and Katya break down how to stop generating "AI slop" and start producing high-quality content. They shift the focus from simple prompt engineering to context engineering, explaining why your personal anecdotes and brand voice are the only things that will keep your content relevant in an increasingly homogenized digital world.

About This Episode

Are you worried that AI content sounds robotic, generic, or just plain "off"? You’re not alone. As AI-generated content floods the web, the "middle ground" of generic writing is disappearing. This episode is a deep dive into the art of Context Engineering—the process of feeding Large Language Models (LLMs) the specific, human intelligence they need to be a true creative partner rather than just a "trained parrot."

Chapters:

00:00 - AI's Impact on Content Creation
08:28 - Navigating AI in the Workplace
12:36 - Best Practices for AI Prompting
25:28 - Iterating and Refining AI Content
30:45 - Outro

What You’ll Learn:

  • Prompt vs. Context Engineering: Why the "persona" method is fading and why deep context is the new gold standard.
  • The Trust Factor: How to navigate the red flags of AI content (and why Dan hates the word "whether" while Katya hunts down excessive em dashes).
  • The "Human Injection" Point: Where AI falls apart (personal experience) and how to fill those holes to stay authoritative in Google’s eyes.
  • The Interview Method: A powerful strategy for training an LLM on a new brand voice using one-on-one "interviews."
  • Practical Guardrails: What you should never feed into a free LLM and how to iterate until you hit 90% accuracy.

Who This Is For:

  • Content Creators & Marketers looking to scale production without losing their unique voice.
  • Business Owners feeling the pressure to adopt AI but worried about brand reputation.
  • The "AI-Curious" who want to move beyond vague prompts and get professional-grade results.
  • Web Developers interested in the intersection of LLMs, technical SEO, and content.

Episode Links & Resources:

#DigitalPlumbing #ContentMarketing #AI #PromptEngineering #ContextEngineering #SEO #ChatGPT #GoogleGemini #ClaudeAI #DigitalStrategy #ContentCreation

]]>82eecffb-2515-4e50-834d-61da5ffd8862Tue, 21 Apr 2026 11:00:00 GMT<p>In this episode of <i>Digital Plumbing</i>, Dan and Katya break down how to stop generating "AI slop" and start producing high-quality content. They shift the focus from simple prompt engineering to <b>context engineering</b>, explaining why your personal anecdotes and brand voice are the only things that will keep your content relevant in an increasingly homogenized digital world.</p><p></p><p><b>About This Episode</b></p><p>Are you worried that AI content sounds robotic, generic, or just plain "off"? You’re not alone. As AI-generated content floods the web, the "middle ground" of generic writing is disappearing. This episode is a deep dive into the art of <b>Context Engineering</b>—the process of feeding Large Language Models (LLMs) the specific, human intelligence they need to be a true creative partner rather than just a "trained parrot."</p><p></p><p><b>Chapters:</b></p><p>00:00 - AI's Impact on Content Creation<br />08:28 - Navigating AI in the Workplace<br />12:36 - Best Practices for AI Prompting<br />25:28 - Iterating and Refining AI Content<br />30:45 - Outro</p><p></p><p><b>What You’ll Learn:</b></p><ul><li><b>Prompt vs. Context Engineering:</b> Why the "persona" method is fading and why deep context is the new gold standard.</li><li><b>The Trust Factor:</b> How to navigate the red flags of AI content (and why Dan hates the word "whether" while Katya hunts down excessive em dashes).</li><li><b>The "Human Injection" Point:</b> Where AI falls apart (personal experience) and how to fill those holes to stay authoritative in Google’s eyes.</li><li><b>The Interview Method:</b> A powerful strategy for training an LLM on a new brand voice using one-on-one "interviews."</li><li><b>Practical Guardrails:</b> What you should <i>never</i> feed into a free LLM and how to iterate until you hit 90% accuracy.</li></ul><p></p><p><b>Who This Is For:</b></p><ul><li><b>Content Creators &amp; Marketers</b> looking to scale production without losing their unique voice.</li><li><b>Business Owners</b> feeling the pressure to adopt AI but worried about brand reputation.</li><li><b>The "AI-Curious"</b> who want to move beyond vague prompts and get professional-grade results.</li><li><b>Web Developers</b> interested in the intersection of LLMs, technical SEO, and content.</li></ul><p></p><p><b>Episode Links &amp; Resources:</b></p><ul><li><b>How LLMs Work (The Math Side):</b><a rel="noopener noreferrer nofollow" href="https://www.google.com/search?q=https://www.youtube.com/results%3Fsearch_query%3Dhow%2Bllms%2Bwork%2Bmathematically" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.youtube.com/watch?v=wjZofJX0v4M" target="_blank">https://www.youtube.com/watch?v=wjZofJX0v4M</a></li><li><b>Google’s Guidance on AI Content:</b><a rel="noopener noreferrer nofollow" href="https://developers.google.com/search/blog/2023/02/google-search-and-ai-content" target="_blank"> Google Search's guidance about AI-generated content</a>.</li></ul><p></p><p>#DigitalPlumbing #ContentMarketing #AI #PromptEngineering #ContextEngineering #SEO #ChatGPT #GoogleGemini #ClaudeAI #DigitalStrategy #ContentCreation</p>no00:31:224Ep4: AI Context Engineeringfull<![CDATA[Ep3: Conversion Tracking with GTM and GA4]]>At the heart of this episode, we discussed Conversion Tracking. A conversion is a tracked, measurable event that indicates if a website visitor has moved from browsing an interest to actual intent with your business, bringing them one step closer to actually doing business with you."

In this episode, we break down the difference between a conversion and just... a click. We dig into why conversion tracking is the foundation of every smart digital marketing decision, how Google Tag Manager (GTM) makes it accessible (even for non-developers), and why without it you're basically just guessing.

Topics Covered:
• What is a conversion (and what isn't)
• GA4 events vs. conversions
• Google Tag Manager basics
• GTM version control and access management
• Why conversion tracking is non-negotiable for paid ads
———
🕐 CHAPTERS:
00:00 - Understanding Conversion Tracking
02:14 - Defining Conversion Events
05:04 - The Role of GA4 in Conversion Tracking
07:55 - Utilizing Google Tag Manager (GTM)
13:47 - Benefits of GTM for Tracking
19:30 - Security and Testing in GTM
23:21 - Conclusion and Final Thoughts
———
Episode Links:
🔗 Read the Full Article: https://digital-plumbing.com/article/guide-to-conversion-tracking-with-google-tag-manager-and-google-analytics-4/
• Set up a Google Tag Manager Account: https://tagmanager.google.com
• Set up your free GA4 (Google Analytics) account: https://marketingplatform.google.com/about/analytics/

#digitalmarketing #ConversionTracking #GoogleTagManager #GTM #GA4 #WebAnalytics #DataDriven #MarketingTips #SmallBusinessGrowth #DigitalPlumbing

]]>8aac1922-2ef6-4e15-83cb-c0bec476a020Tue, 14 Apr 2026 11:00:00 GMT<p>At the heart of this episode, we discussed Conversion Tracking. A conversion is a tracked, measurable event that indicates if a website visitor has moved from browsing an interest to actual intent with your business, bringing them one step closer to actually doing business with you."<br /><br />In this episode, we break down the difference between a conversion and just... a click. We dig into why conversion tracking is the foundation of every smart digital marketing decision, how Google Tag Manager (GTM) makes it accessible (even for non-developers), and why without it you're basically just guessing.<br /><br />Topics Covered: <br />• What is a conversion (and what isn't)<br />• GA4 events vs. conversions<br />• Google Tag Manager basics<br />• GTM version control and access management<br />• Why conversion tracking is non-negotiable for paid ads<br />———<br />🕐 CHAPTERS: <br />00:00 - Understanding Conversion Tracking<br />02:14 - Defining Conversion Events<br />05:04 - The Role of GA4 in Conversion Tracking<br />07:55 - Utilizing Google Tag Manager (GTM)<br />13:47 - Benefits of GTM for Tracking<br />19:30 - Security and Testing in GTM<br />23:21 - Conclusion and Final Thoughts<br />———<br />Episode Links:<br />🔗 Read the Full Article: <a rel="noopener noreferrer nofollow" href="https://digital-plumbing.com/article/guide-to-conversion-tracking-with-google-tag-manager-and-google-analytics-4/" target="_blank">https://digital-plumbing.com/article/guide-to-conversion-tracking-with-google-tag-manager-and-google-analytics-4/</a><br />• Set up a Google Tag Manager Account: <a rel="noopener noreferrer nofollow" href="https://tagmanager.google.com" target="_blank">https://tagmanager.google.com</a><br />• Set up your free GA4 (Google Analytics) account: <a rel="noopener noreferrer nofollow" href="https://marketingplatform.google.com/about/analytics/" target="_blank">https://marketingplatform.google.com/about/analytics/</a><br /><br />#digitalmarketing #ConversionTracking #GoogleTagManager #GTM #GA4 #WebAnalytics #DataDriven #MarketingTips #SmallBusinessGrowth #DigitalPlumbing</p>no00:25:273Ep3: Conversion Tracking with GTM and GA4full<![CDATA[Ep2: I have a Website, Now What?]]>Why does a beautiful website sometimes fail to show up in search results? In this episode of the Digital Plumbing Podcast, Dan and Katya pull back the curtain on the "nitty-gritty" technical SEO elements that move the needle in 2026.

From the origin story of the term "Digital Plumbing" to why your LLM (Large Language Model) might be ignoring your best content, we break down the actionable steps you can take today to improve your visibility.

In this episode, you’ll learn:

  • The Big Three: Why Meta Titles, Descriptions, and H1s are still the foundation of relevance.
  • The "Digital Plumbing Origin Story": How a client conversation turned into the "Digital Plumbing" movement.
  • LLM Optimization: How AI crawlers read your site differently than humans (and why JavaScript might be hiding your best answers).
  • The Mobile Element: Why "pinching and zooming" is a death sentence for your user experience.
  • The Bing Comeback: Why Bing Webmaster Tools is essential for AI search visibility.

Chapters: 

00:00 On-Site Technical SEO

03:18 Origin Story of Digital Plumbing

05:20 More On-Site Technical SEO

09:25 How LLMs See Your Site

11:05 Internal and External Linking

11:50 Sitemap and robots.txt

12:26 Google Search Console and Bing Webmaster Tools

14:29 GTM and GA4

14:45 Mobile First Design

17:49 Don't Set it and Forget it

19:28 AI's Impact on the World

20:27 Summary

Resources Mentioned:

  • Google Search Console
  • Bing Webmaster Tools
  • Google Tag Manager (Stay tuned for next week!)

Learn More about the best on-site SEO checklist:

🔗 Read the Full Article: https://digital-plumbing.com/article/the-proven-on-site-seo-checklist-to-boost-your-website-rankings-in-2026/

🔗 Episode page: https://digital-plumbing.com/episode/ep-2-i-have-a-website-now-what/

#SEO2026 #DigitalPlumbing #TechnicalSEO #AIsearch #WebDevelopment #DigitalMarketing

]]>1ac62734-5c58-4a5f-8982-514152aef7ccTue, 07 Apr 2026 14:00:00 GMT<p>Why does a beautiful website sometimes fail to show up in search results? In this episode of the <b>Digital Plumbing Podcast</b>, Dan and Katya pull back the curtain on the "nitty-gritty" technical SEO elements that move the needle in 2026.</p><p>From the origin story of the term "Digital Plumbing" to why your LLM (Large Language Model) might be ignoring your best content, we break down the actionable steps you can take today to improve your visibility.</p><p></p><p><b>In this episode, you’ll learn:</b></p><ul><li><b>The Big Three:</b> Why Meta Titles, Descriptions, and H1s are still the foundation of relevance.</li><li><b>The "Digital Plumbing Origin Story":</b> How a client conversation turned into the "Digital Plumbing" movement.</li><li><b>LLM Optimization:</b> How AI crawlers read your site differently than humans (and why JavaScript might be hiding your best answers).</li><li><b>The Mobile Element:</b> Why "pinching and zooming" is a death sentence for your user experience.</li><li><b>The Bing Comeback:</b> Why Bing Webmaster Tools is essential for AI search visibility.</li></ul><p></p><p><b>Chapters: </b></p><p>00:00 On-Site Technical SEO</p><p>03:18 Origin Story of Digital Plumbing</p><p>05:20 More On-Site Technical SEO</p><p>09:25 How LLMs See Your Site</p><p>11:05 Internal and External Linking</p><p>11:50 Sitemap and robots.txt</p><p>12:26 Google Search Console and Bing Webmaster Tools</p><p>14:29 GTM and GA4</p><p>14:45 Mobile First Design</p><p>17:49 Don't Set it and Forget it</p><p>19:28 AI's Impact on the World</p><p>20:27 Summary</p><p></p><p><b>Resources Mentioned:</b></p><ul><li>Google Search Console</li><li>Bing Webmaster Tools</li><li>Google Tag Manager (Stay tuned for next week!)</li></ul><p></p><p>Learn More about the best on-site SEO checklist:</p><p>🔗 Read the Full Article:<a rel="noopener noreferrer nofollow" href="https://digital-plumbing.com/article/what-is-the-role-of-a-website-in-the-age-of-ai/" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://digital-plumbing.com/article/the-proven-on-site-seo-checklist-to-boost-your-website-rankings-in-2026/" target="_blank">https://digital-plumbing.com/article/the-proven-on-site-seo-checklist-to-boost-your-website-rankings-in-2026/</a></p><p>🔗 Episode page: <a rel="noopener noreferrer nofollow" href="https://digital-plumbing.com/episode/ep-2-i-have-a-website-now-what/" target="_blank">https://digital-plumbing.com/episode/ep-2-i-have-a-website-now-what/</a></p><p>#SEO2026 #DigitalPlumbing #TechnicalSEO #AIsearch #WebDevelopment #DigitalMarketing</p>no00:21:162Ep2: I have a Website, Now What?full<![CDATA[Ep1: Do Websites Matter in the Age of AI]]>In a world where AI is answering questions before anyone clicks a link, it’s fair to ask: do websites still matter in 2026? In this debut episode, Dan and Katya dig into that question and land on a resounding yes! But it’s not quite that simple.

AI is changing how people search, how content gets surfaced, and who (or what) is reading your website. In this episode, we unpack what is actually changing, what still holds true, and why updated websites and content might be more important now than ever.

This episode is of the business owner wondering whether your site still matters, marketers trying to keep up with AI-driven search, and web designers wondering where they fit in to the AI picture.
———
🕐 CHAPTERS
0:00 - Do Websites Still Matter in the Age of AI?
2:56 - AI's Impact on Content and Data
5:52 - Websites as Digital Front Desks
8:39 - The Importance of Owned Content
11:53 - Navigating the Creator Economy
14:49 - The Shift in Search Behavior
17:33 - Engagement Over Clicks
20:37 - The Future of Websites in an AI World
———
Learn More about the Role of a Website in the Age of AI:
🔗 Read the Full Article: https://digital-plumbing.com/article/what-is-the-role-of-a-website-in-the-age-of-ai/

]]>6c1a5f92-ec5f-48d1-841a-1f8c24f377edTue, 31 Mar 2026 09:00:00 GMT<p>In a world where AI is answering questions before anyone clicks a link, it’s fair to ask: do websites still matter in 2026? In this debut episode, Dan and Katya dig into that question and land on a resounding yes! But it’s not quite that simple.<br /><br />AI is changing how people search, how content gets surfaced, and who (or what) is reading your website. In this episode, we unpack what is actually changing, what still holds true, and why updated websites and content might be more important now than ever.<br /><br />This episode is of the business owner wondering whether your site still matters, marketers trying to keep up with AI-driven search, and web designers wondering where they fit in to the AI picture.<br />———<br />🕐 CHAPTERS <br />0:00 - Do Websites Still Matter in the Age of AI?<br />2:56 - AI's Impact on Content and Data<br />5:52 - Websites as Digital Front Desks<br />8:39 - The Importance of Owned Content<br />11:53 - Navigating the Creator Economy<br />14:49 - The Shift in Search Behavior<br />17:33 - Engagement Over Clicks<br />20:37 - The Future of Websites in an AI World<br />———<br />Learn More about the Role of a Website in the Age of AI:<br />🔗 Read the Full Article: <a rel="noopener noreferrer nofollow" href="https://digital-plumbing.com/article/what-is-the-role-of-a-website-in-the-age-of-ai/" target="_blank">https://digital-plumbing.com/article/what-is-the-role-of-a-website-in-the-age-of-ai/</a></p>no00:25:091Ep1: Do Websites Matter in the Age of AIfull