We break down the difference between real expertise and recycled LinkedIn advice, call out the red flags of bad consultants, and talk about the responsibility that comes with educating sites and professionals who trust you with their time, money, and careers.

But this episode isn’t just a consultant critique. It’s packed with real, practical insight sites need to hear—how to evaluate who you’re learning from, what questions you should be asking, and how bad guidance quietly costs sites studies, credibility, and growth.

If you’re a site owner, coordinator, or anyone tired of being sold fluff wrapped in confidence, this episode will help you see the industry more clearly—and make smarter decisions moving forward.

No hype. No gatekeeping. Just unfiltered conversations the industry actually needs.