Heroes of Brand Protection

J. Howell, General Counsel at Hyperice

Red Points — Thu, 28 Jan 2021 08:46:14 GMT

Jon Howell, General Counsel at HyperIce is our Brand Protection Hero today. He shared with us his personal and professional story and whose passion has been baseball but Golf is on the rise to his number one passion.

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T. Fahmy, Director, Office of IP Enforcement at U.S. Department of State

Red Points — Wed, 17 May 2023 10:32:23 GMT

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies and organizations all over the globe. In today's episode we had the pleasure of speaking with Tarek Fahmy, Director for the Office of Intellectual Property at the U.S. State Department.

Here's what we'll discuss today:

1. What happened to Tarek when he was in NY at the United Nations ready to get into serious negotiations with a specific country. (2:56)

2. Tarek shares with us how he ended up at the U.S. State Department. (7:14)

3. What does the Office of IP Enforcement at the U.S State Department do? (9:11)

4. Tarek gives his take on how brands can collaborate with the Office of IP Enforcement at the U.S. State Department (12:57)

5. We dive deep into the controversial whack-a-mole effect... Listen to Tarek's conclusions on it. (16:57)

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M. Keenan, Global Brand Protection Director at BeiGene

Red Points — Thu, 13 Jan 2022 09:27:27 GMT

Here's what we'll discuss:

1. Michael's career path (4:49)

2. What is BeiGene? (6:34)

3. Challenges faced within the pharmaceutical industry (9:22)

4. Debunking myths (13:01)

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J. Norman, Senior Legal Counsel UK&I at Budweiser Brewing Group (AB InBev)

Red Points — Thu, 22 Dec 2022 09:52:37 GMT

Today we are thrilled to be speaking with James Norman, Senior Legal Counsel at Budweiser Brewing Group UK&I (AB InBev)

We had the opportunity to discuss a vast number topics with him: from what he wanted to be when he was a kid, to challenges and opportunities for Budweiser as a FIFA World Cup sponsor since 1985.

James started his career in the British military as an army lawyer. After 5 years of his service, he jumped into the dairy business.

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T. Johnson, VP - Legislative Affairs, and Senior Counsel at IACC

Red Points — Thu, 22 Apr 2021 09:04:41 GMT

Travis Johnson, Vice President - Legislative Affairs, and Senior Counsel at IACC is our Brand Protection Hero today. Our guest started wanting to become a veterinarian, to studying law and working at nightclubs as a side job. He then realized he wanted to get into IP Law, and after a few years working at a small boutique firm in his hometown, he moved to Washington DC to work at IACC in public policy.

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K. Kammel, Director at the Center for Anti-Counterfeiting and Product Protection

Red Points — Wed, 07 Jan 2026 15:24:28 GMT

In today’s episode, we had the honor of speaking with Kari Kammel, Director of the A-CAPP Center at Michigan State University. With a career spanning law, academia, and global policy, Kari has testified before both the U.S. House and Senate Judiciary Committees on trademark counterfeiting, shaping the national conversation on IP enforcement. A licensed attorney in Illinois and Michigan, she combines her legal expertise with a deep commitment to education and industry collaboration—leading research, outreach, and four brand protection councils at the A-CAPP Center. Her path, from managing international rule-of-law programs in Iraq to teaching trademark counterfeiting law, reflects a lifelong dedication to strengthening global IP protection.

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N. Kirimova, Trademark Attorney, IP Consumer Tissue at Essity

Red Points — Thu, 09 Nov 2023 08:44:45 GMT

Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe. In today's episode, we had the pleasure of speaking with Nigar Kirimova, a Trademark Attorney specializing in IP Consumer Tissue at Essity.

She is responsible for making decisions regarding the growth, maintenance, and protection of the portfolio of trademarks, designs, and domain names. Before her role as an in-house counsel, Nigar worked at several IP law firms, managing well-known brands' portfolios. She also has experience working at the Copyright Office of Azerbaijan. Nigar holds an LLM degree on IP & Competition Law from the Max Planck Institute.

In this episode, we will discuss the most challenging aspects of being a trademark attorney, as well as the impact of the metaverse and AI on IP law, and how she addresses the issue of counterfeit packaging as a formidable Brand Protection Hero.

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Dr. M. Woessner, Head of Trademarks and Domains at Belron Group

Red Points — Thu, 06 May 2021 10:57:36 GMT

Dr. Marion Woessner, Head of Trademarks and Domains at Belron Group is our Brand Protection Hero today. Our guest wanted to be a garbage truck driver as a kid, then a journalist, and finally realized she wanted to study law. In her early career, Marion was a trademark examiner in the German Patent and Trademark Office, and that's when she fell in love with trademark law.

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M. Behnam-Garcia, Director of Brand Protection & IP at Wish

Red Points — Thu, 09 Sep 2021 11:08:03 GMT

Our guest today is Maral Behnam-Garcia, Director of Brand Protection & Intellectual Property at Wish. When Maral was a young girl she wanted to become Ben Matlock, from the hit TV show Matlock. For a long time, our guest was determined to become the greatest criminal defense attorney. Once Maral got into Law School she realized she should follow another path. Maral first learned about IP through an internship at a cool tech brand. After that our guest decided to get her MBA, and soon enough landed a job at Wish.

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J. Hanks, Brand Protection Director at AAFA

Red Points — Tue, 27 Sep 2022 09:30:39 GMT

Today's guest is Jennifer Hanks, who is the chief advocate and spokesperson for AAFA on intellectual property (IP) and brand protection issues and staff liaison to AAFA’s Brand Protection Council. She connects with government officials; members of Congress; and representatives of global e-commerce, social, and digital platforms to shape IP policy, protect U.S. branded products, and advance AAFA member online and offline priorities. Prior positions include private sector public affairs, CNN Worldwide, the U.S. Senate, the U.S. Department of Energy, and the U.S. Department of Commerce. Her career began working in the California State Legislature and the California Governor’s Office.

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A. Iwerbäck, Director of Technology & IP Intelligence at Husqvarna

Red Points — Thu, 08 Apr 2021 07:27:48 GMT

Andreas Iwerbäck, Director of Technology & IP Intelligence at Husqvarna ir our Brand Protection Hero today. At a young age our guest wanted to be a garbage man, then went on to study computer science which really wasn't his passion. That peaked additional interest to pursue the technical angle of being a patent attorney. He found that he really enjoyed the complex world of IP, and now has over 20 years of Intellectual Property experience working for Ericsson, and now Husqvarna.

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J. Mearls, Head of Risk and Operations at Lili Bank

Red Points — Thu, 20 Jul 2023 12:10:37 GMT

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies and organizations all over the globe. In today's episode we had the peasure of speaking with John Mearls, Head of Risk and Operations at Lili Bank.

John was sure he wanted a career as a law enforcement officer as a young man, however he has thoroughly enjoyed the path he chose to becoming an expert in the field of risk management and loss prevention. With years of experience and expertise in this critical area, John has successfully guided numerous companies in mitigating risk and safeguarding assets. Throughout this episode, we'll dive deep into the world of emerging technologies and how they have impacted the banking industry throughout the years. We'll also tap into John's extensive knowledge to uncover practical insights and actionable advice for our listeners.

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M. Hurtado Rivas, General Counsel Brands and Marketing Properties, Anti-Counterfeiting & Licensing at Nestlé

Red Points — Fri, 05 Apr 2024 08:00:18 GMT

In today's episode, we were privileged to speak with Myrtha Hurtado Rivas, General Counsel for Brands and Marketing Properties, Anti-Counterfeiting & Licensing at Nestlé. Myrtha's journey from international public law and diplomacy enthusiast to Nestlé's integral part showcases her dedication to consumer safety and brand integrity. Under her guidance, Nestlé prioritises consumer safety, addressing threats of counterfeiting and risks associated with the grey market. Myrtha's commitment to protecting Nestlé's customers online reflects her unwavering dedication to upholding the highest standards of brand protection. Join our conversation with Myrtha as we explore her passions, delve into her career, and uncover how she safeguards Nestlé's reputation and consumers worldwide.

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T. Huckleberry, IP Infringement Coordinator at The Lumistella Company

Red Points — Thu, 21 Oct 2021 08:07:30 GMT

Our guest today is Tina Huckleberry, IP, Infringement Coordinator at The Lumistella Company. When Tina was in high school she realized her true passion was animals and decided to go to college to study zoology. Soon enough she realized that having a passion for animals and studying them are two different things. After a break from college, and working in different jobs, she learned about Brand Protection. Tina really liked the IP world so she decided to go back to school to pursue Paralegal Studies.

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C. Horne, former Business Security & Integrity Group Director at Hewlett Packard Enterprises

Red Points — Wed, 23 Jun 2021 09:22:25 GMT

Christopher Horne, former Business Security and Integrity Group Director at Hewlett Packard Enterprises is our Brand Protection Hero today. Our guest wanted to be a Formula 1 driver as a little kid, then a pilot, after that a famous singer, and finally planned on becoming a police officer. After over a decade as a police officer, Christopher pivoted to the world of Brand Protection first through HP, and most recently through Hewlett Packard Enterprises.

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B. Bozóki, Senior IP Counsel at Mars Inc.

Red Points — Wed, 27 Sep 2023 04:00:48 GMT

Welcome back to the Heroes of Brand Protection. A podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show follows the stories of anti-counterfeiting and brand protection leaders from well-known companies and organizations all over the globe. In today's episode we had the peasure of speaking with Bence Bozóki, Senior Counsel, Intellectual Property at Mars Inc.

Bence wanted to be a few things when he was a young boy: a professional soccer player and/or a rap artist. Nowadays, our guest would like to become a stand-up comedian. Meanwhile, he’s an experienced in-house counsel recognized by World Trademark Review as one of the leading trademark professionals in the food and beverage industry worldwide. His creative thinking and no-nonsense approach towards tackling infringements helped Mars acquire a reputation as a company that enforces its IP rights in a strategic and consistent way.

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P. Stryszowski, Senior Economist at the OECD

Red Points — Thu, 19 Jan 2023 10:46:40 GMT

Today we are thrilled to be speaking with Piotr Stryszowski, Senior Economist at the Organisation for Economic Co-operation and Development (OECD) in charge of the Task Force on Countering Illicit Trade. As the manager of the Task Force, Piotr supervises factual research on the magnitude and scope of illicit trade and on governance solutions to counter this threat. With more than 15 years at the OECD, Piotr also has profound experience in several economic policy areas other than illicit trade, such as innovation, intellectual property rights, and the Internet economy.

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J. Durden, former Global Director of Trademarks and Brand Protection at Techtronic Industries (TTI)

Red Points — Wed, 16 Nov 2022 12:07:10 GMT

Today we are thrilled to be speaking with Jayne Durden, former Global Director of trademarks and brand protection at Techtronic Industries, also known as TTI. Our guest has it clear, she wants to ride the wave between brand compliance and law. She sees this wave as something that changes so quickly and moves at a high speed. With Jayne's background in both art and law, she naturally wanted to find a profession that allowed her to use both disciplines. Jayne ended up finding her path in the trademark and copyright law. Her experience includes both in-house counsel and traditional law firm work.

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C. Hedayati, IP Counsel at 100%

Red Points — Thu, 11 Mar 2021 09:07:31 GMT

Carrie Hedayati, Intellectual Property Counsel at 100% is our Brand Protection Hero today. From wanting to be a palaeontologist, to then focusing on fashion merchandising, to finally getting into Law School to work on anti-counterfeiting issues.

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J. Franklin, Trademark Corporate Counsel at Harley-Davidson

Red Points — Tue, 09 Jan 2024 09:01:59 GMT

In today's episode, we had the pleasure of speaking with Jordan Franklin, Trademark Corporate Counsel at Harley-Davidson Motor Company.Jordan's first dream was to be a doctor, but early in her university life she realized med school wasn't for her. Making the pivot to Law School, Jordan wanted to connect her creativity background in music to a career in Intellectual Property (IP). Her dedication and strategic approach led her to achieve her dream role as an in house counsel at Harley-Davidson.

Stay tunned to hear all about it!Visit our website to see all of our episodes.

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B. Okeke, Senior Corporate Counsel at Amazon

Red Points — Thu, 15 Jul 2021 10:28:45 GMT

Benjamin Okeke, Senior Corporate Counsel at Amazon is our Brand Protection Hero today. Our guest knew from the age of 9 he was going to go to a top ten school, and attend Law School. His plan was to go into general practice as a corporate lawyer. For a period of time though, Benjamin entertained the idea of becoming an NFL player, as well as becoming a software development engineer. Surely the world of Brand Protection would have missed his talents and value as he is an important asset in this space.

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D. Wilke, Brand Protection Coordinator at Cluse

Red Points — Thu, 25 Mar 2021 10:31:14 GMT

Dennis Wilke, Brand Protection Coordinator at Cluse is our Brand Protection Hero today. Our guest was told at the age of 8 that he should become a lawyer due to his speaking skills. At the time, he wanted to become a singer or a painter, however he realized he didn’t have the necessary skills to be successful on it. Instead, he became an IP Lawyer to protect other people's creativity

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J. Carriero, Senior Brand Protection Director at Under Armour

Red Points — Fri, 11 Dec 2020 12:19:32 GMT

John Carriero, Senior Brand Protection Director at Under Armour is our Hero of Brand Protection today. He always wanted to be in the investigations space, and he has a great story to tell.

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E. Feldstein, Vice General Manager & General Counsel at FOREO

Red Points — Thu, 25 Feb 2021 09:40:41 GMT

Evan Feldstein, Vice General Manager & General Counsel at FOREO is our Brand Protection Hero today. He shared with us his personal story about how he initially wanted to be a NBA player, but in college realised that law, specifically patent law, was the path he wanted to follow.

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J. Kennedy, Head of Illicit Trade Prevention Policy & Engagement at Phillip Morris International

Red Points — Wed, 08 Oct 2025 12:41:59 GMT

In today's episode, we spoke with Dr. Jay Kennedy, Head of Policy and Engagement, Illicit Trade Prevention – US at Philip Morris International. Jay leads the USA-IT coalition, driving awareness on the harms of illegal trade. With a decade of experience across PMI, Amazon, and academia, he is widely recognized as a global expert on anti-counterfeiting. His work has been cited in Senate hearings, published in leading outlets, and he has testified before Congress, cementing his role as a thought leader in illicit trade prevention.

Stay tuned to hear all about it! Visit our website to see all of our episodes.

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S. Lee, Chief Intellectual Property Counsel at Target

Red Points — Thu, 20 Apr 2023 08:07:36 GMT

Today we're thrilled to be speaking with Stephen Lee, Chief Intellectual Property Counsel at Target, and has been with the company for the past 19 years. His practice has covered the entire spectrum of IP matters, as he has been responsible for all trademark, copyright and patent work. Steven knew from a very young age he wanted to be a lawyer, he just didn't know he wanted to focus on Intellectual Property. Stay tunned to figure out how our guest ended up on the space!

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T. Brewington, VP & General Counsel at Keolis North America

Red Points — Thu, 07 Oct 2021 08:09:00 GMT

Our guest today is Tavares Brewington, Vice President and General Counsel at Keolis North America. Since Tavares was 8 years old, he always thought he wanted to be a professional athlete. He's played American football from a very young age. According to him, things that you want and talent divert at some point. When he was a sophomore junior in College he got a summer job at a correctional facility that changed his life.

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R. Jacobs, Director, Managing Corporate Counsel of IP at Starbucks Corporation

Red Points — Wed, 07 Dec 2022 05:00:10 GMT

Today we are thrilled to be speaking with Russ Jacobs, Director, Managing Corporate Counsel of Intellectual Property at Starbucks Corporation.

We had the opportunity to discuss a vast number topics with him: from which superhero he would like to be, to key intellectual property strategies to protect your brand.

Fun fact: Russ studied art, history, and Spanish and expected to become a museum curator.

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C. Mitropoulos, former Director of External Relations for Anti-Counterfeiting at INTA

Red Points — Thu, 30 Mar 2023 15:55:55 GMT

Today we are thrilled to be speaking with Christina Mitropoulos, former Director of External Relations for Anti-Counterfeiting at the International Trademark Association (INTA). Originally our guest thought she would become a doctor, but she realized she would have to be ok with blood so she quickly abandoned that dream. Listen on to find out how she ended up at the INTA.

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J. Vo, Legal Counsel of Brand Protection at Lululemon

Red Points — Wed, 08 Oct 2025 12:42:59 GMT

In today’s episode, we had the pleasure of speaking with Jenny Vo, a seasoned brand protection and intellectual property attorney. Jenny has led global anti-counterfeiting, litigation, and enforcement strategies for some of the world’s most iconic brands. As a Board Member of the International Anti Counterfeiting Coalition and Brand Protection Council member for the AAFA, she combines deep legal expertise with practical industry insight. Passionate about innovation and accessibility in brand protection, Jenny continues to drive meaningful impact in the fight against counterfeits and IP theft.

Stay tuned to hear all about it! Visit our website to see all of our episodes.

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E. Sheedy, General Counsel, and J. Carman, IP & Global Brand Protection Manager at Keen

Red Points — Tue, 08 Jun 2021 07:49:18 GMT

Our guests today are Ellen Sheedy and Jennifer Carman, from Keen. Ellen is the General Counsel, and when she was younger she took a trip through Central America, where destiny was made. Jennifer is the IP & Global Brand Protection Manager, and went on a rafting trip to the Grand Canyon for 23 days. Spoiler alert: both of them are just as adventurous as the brand they represent.

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N. Klug, Senior Global Brand Protection Manager at Hugo Boss

Red Points — Fri, 08 Jan 2021 13:30:15 GMT

Nicole Klug, Senior Global Brand Protection Manager at Hugo Boss is our Brand Protection Hero today. She shared her personal journey including the story of a man who requested to put the iconic brand of Hugo Boss on his brand new Porsche.

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M. Baima, IP Counsel at Wahl Clipper

Red Points — Thu, 11 Feb 2021 16:32:14 GMT

Michael Baima, Intellectual Property Counsel at Wahl Clipper is our Brand Protection Hero today. He shared with us his personal story about the challenge of working midnight shifts in a box making company and then realized his health was not good, so he made a life change and joined the Army and put himself through college as an engineer.

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S. Williams, Head of Intellectual Property at Siemens

Red Points — Thu, 03 Feb 2022 11:04:30 GMT

Here's what we'll discuss:

1. Sam's career path (5:28)

2. What is Siemens? (9:45)

3. Main challenges as Head of Intellectual Property (12:36)

4. Debunking myths (18:59)

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P. May, VP of Creation and Production at USAopoly

Red Points — Thu, 16 Jun 2022 08:57:43 GMT

Here's what we'll discuss:

1. From joining the US Marine Corps. to becoming VP of Creation and Production at USAopoly (3:25)

2. What is USAopoly? (6:43)

3. What are the biggest challenges you face in your role? (10:44)

4. Debunking myths (14:03)

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J. Dedouit, Deputy Head of Global Brand Relations at Ebay

Red Points — Mon, 12 Feb 2024 08:00:31 GMT

In today's episode, we had the pleasure of speaking with Julien Dudouit, Deputy Head of Global Brand Relations at eBay. Starting as a Compliance Officer at eBay, Julien quickly developed a passion for Brand Protection, showcasing his commitment to standards and regulations. Julien's trajectory exemplifies his continuous pursuit of excellence. His extensive knowledge and dedication to Brand Protection have propelled him to his current role as Deputy Head of Global Brand Relations, where he plays a pivotal role at ensuring the integrity of brands on a global scale.

Stay tuned to hear all about it!Visit our website to see all of our episodes.

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M. Serup, Brand Protection Officer at Bang & Olufsen

Red Points — Thu, 23 Sep 2021 08:00:00 GMT

Morten Serup, Brand Protection Officer at Bang & Olufsen is our Heroe of Brand Protection for the day. When Morten was a kid he wanted to become the next Michael Jordan. Once he realized there's only a few Michael Jordan, Marten decided to go to business school. Our guest has had different journey’s throughout his career, all with a commercial background. While Morten’s career path is unique, it is proof that Brand Protection thought leaders come from many different backgrounds.

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M. G Lewis, VP, IP Security and Protection at the Entertainment Software Association

Red Points — Wed, 15 Dec 2021 11:06:55 GMT

What we'll discuss:

Michael's career path (7:09)
What is the Entertainment Software Association? (11:06)
Challenges the video game industry faces, such as credential sharing. You can learn more about it here (18:40)
Debunking myths within the video game industry (22:13)

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S. Racnik, Brand Protection Senior Manager at Entertainment One

Red Points — Thu, 20 May 2021 08:39:00 GMT

Stasa Racnik, Brand Protection Senior Manager at Entertainment One, wanted to be a writer as a child due to her passion for reading. As she made her way through school, her passions evolved and pivoted her interests to pursue a career in the legal field. When Stasa got into Law School she was still indecisive regarding a specialty but having lived in different countries helped her find the perfect match: a Master’s on IT and IP Law.

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J. A Larson, Deputy General Counsel - IP at Purple

Red Points — Thu, 18 Nov 2021 10:25:55 GMT

Today, we’re thrilled to be speaking with James A Larson, Deputy General Counsel - IP at Purple. As a little boy, our guest wanted to be a police officer, then an astronaut and later a doctor. After he finished his double undergraduate degree in Microbiology and Chemistry, he decided to go to Law School. He started as a Legal Intern at Nike. After multiple experiences as in-house, and working at a law firm, James decided to go back to in-house with Purple.

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