You’ll discover how reframing setbacks as “data points” instead of “relapses” can free you from shame, making progress feel safe and sustainable. We break down five leadership pillars that helped Tony and can help you build trust in yourself, leverage your personality, and move in harmony with your deepest values.

If you're ready to turn fear into fuel and take control of your life’s most important decisions, this episode is your blueprint for living unashamed, unshakable, and truly free.

About Toni Will:

Toni Will is a TEDx speaker and the General Manager and Governor of a men’s professional hockey team, leading business operations, culture, and long term strategy in a high pressure sports environment. She is also an entrepreneur, speaker, and host of the Women In… podcast, and the creator of the empowHER women’s leadership conference. Toni has lived alcohol free for more than five years and is the author of the upcoming debut book “Rebellious Success”, focused on redefining success through clarity, courage and intentional leadership.

Join the Community

📩 Get weekly insights, resources and early access to episodes: https://thejoyexperiment.live/#three

Connect with us!

Roberta’s Website: https://thejoyexperiment.live/#three

LinkedIn: https://www.linkedin.com/in/robertaravella/

TikTok: https://www.tiktok.com/@robertagravella

Toni’s Website: https://www.toniwill.com/

LinkedIn: https://www.linkedin.com/in/tonildaniels/

YouTube Channel: https://www.youtube.com/@ToniWill

Podcast: https://pod.link/1745524618

📖Toni’s Book: Rebellious Success: Six Truths to Release Perceived Weaknesses and Become Unstoppable Available for Pre-Order: https://a.co/d/06xI6faT

📖 Roberta’s Book: Open for Business: How To Build A Business You Love Without The Hustle And Grind Get your copy: https://www.amazon.in/Open-Business-Build-Without-Hustle-ebook/dp/B0G98TXZFP

About the show:

The Joy Experiment Podcast is where success and soul finally meet. Roberta Ravella blends heart and science to help women entrepreneurs discover how alignment becomes action, and how success becomes something you feel, not just something you chase.

In this episode of The Joy Experiment Podcast, Roberta sits down with strategic marketing advisor Ed Troxell for a conversation that goes well beyond tactics.

They explore what it actually feels like to pivot, to niche down without losing yourself, and to stop outsourcing your instincts to the next book or course.

Ed brings the marketing clarity. Roberta brings the soul. And what emerges is something every woman entrepreneur in a season of transition needs to hear: that trusting yourself IS the strategy.

Five Key Moments:

4:00 — The Awakening: When the pivot feels necessary but scary

7:30 — The Permission Slip: Why trusting yourself has to come before hiring anyone

11:00 — The Quiet Season: Ed's decision to choose implementation over consumption

13:00 — The Letting Go: Unsubscribing from the voices that got you here but won't get you where you are going next

14:20 — The Einstein Moment: The quote that reframes patience as genius

About Ed Troxell:
Ed is a strategic marketing advisor for coaches, consultants, and service professionals, the person you call when your referrals have dried up and you know it's time to show up publicly in a way that actually feels like you.

Join the Community

📩 Get weekly insights, resources and early access to episodes: https://thejoyexperiment.live/#three

Connect with us!

Website: https://thejoyexperiment.live/#three

LinkedIn: https://www.linkedin.com/in/robertaravella/

TikTok: https://www.tiktok.com/@robertagravella

Ed’s FB: https://www.facebook.com/EdTroxellCreative
LinkedIn: https://www.linkedin.com/in/edtroxell/

Website: https://edtroxell.com/

📖Ed’s Book: The Sh* Entrepreneurs Experience
Get your copy here: https://a.co/d/0bNRIPPJ

Ed's Free Referral Ceiling Diagnostic Quiz https://edtroxell.com/Quiz/

📖 Roberta’s Book: Open for Business: How To Build A Business You Love Without The Hustle And Grind

Get your copy: https://www.amazon.in/Open-Business-Build-Without-Hustle-ebook/dp/B0G98TXZFP

About the show:

The Joy Experiment Podcast is where success and soul finally meet. Roberta Ravella blends heart and science to help women entrepreneurs discover how alignment becomes action, and how success becomes something you feel, not just something you chase.

Roberta Ravella sits down with body transformation expert Danielle Francine for one of those rare conversations that starts with abs and ends with your entire relationship to effort, ease, and what you've been told you deserve.

Together, they trace the thread from hustle-coded workouts to fighting energy in business  and show what becomes possible when you finally stop fighting with your body and your desires and start flowing with them.

Key Moments:

0:00 — The Warm-Up: Roberta's first lesson in taking 'hard' out of the equation before the recording even begins

5:20 — The Permission Slip: Danielle's philosophy, “if it's easy, it's for me” and why that's not privilege, it's practice

8:30 — The Root: How one client's childhood Weight Watchers memory was secretly running her adult resistance to tracking macros

9:50 — The Mirror: Why fighting energy in your body always shows up as fighting energy in your business

11:30 — The Turning Point: The moment Roberta recognized 'busy' as a costume for 'afraid to rest' and what she said to her client instead

About Danielle Francine:
Danielle is a body transformation expert who helps women achieve lean, vibrant, lasting results through an ease-first philosophy. She has visible abs year-round and a mindset to match and she will absolutely challenge everything you believe about what it takes to have the body you desire.

Join the Community

📩 Get weekly insights, resources and early access to episodes: https://thejoyexperiment.live/#three

Connect with us!

Website: https://thejoyexperiment.live/#three

LinkedIn: https://www.linkedin.com/in/robertaravella/

TikTok: https://www.tiktok.com/@robertagravella

Danielle FB: https://www.facebook.com/greene.lithium/

Roberta’s Book: Open for Business: How To Build A Business You Love Without The Hustle And Grind

Get your copy: https://www.amazon.in/Open-Business-Build-Without-Hustle-ebook/dp/B0G98TXZFP

About the show:

The Joy Experiment Podcast is where success and soul finally meet. Roberta Ravella blends heart and science to help women entrepreneurs discover how alignment becomes action, and how success becomes something you feel, not just something you chase.

If you’ve ever felt like you’re doing everything “right” in your business, following the strategies, showing up consistently, working harder than ever — but still feel overwhelmed, exhausted, or disconnected from your purpose… you’re not alone.

So many entrepreneurs are stuck in the hustle culture cycle: constant pressure, endless productivity, and the belief that success must come at the cost of your well-being.

But what if there’s another way?

Welcome to The Joy Experiment Podcast!

A space for entrepreneurs, creatives, and leaders who want to grow a meaningful, profitable business without sacrificing their peace, health, or joy.

In this podcast, we explore a different approach to business, one rooted in alignment, nervous system regulation, emotional intelligence and authentic leadership.

Each episode brings you:

• Honest conversations about the realities of entrepreneurship

• Stories of transformation and personal growth

• Practical tools to regulate your nervous system and release burnout

• Mindset shifts to rewire limiting beliefs around success and productivity

• Strategies for building a soul-aligned, sustainable business

This is where business becomes intentional instead of exhausting, and success feels expansive rather than heavy.

If you’re ready to step away from hustle culture and build a business that truly supports your life, you’re in the right place.

Join the Community

📩 Get weekly insights, resources, and early access to episodes: https://thejoyexperiment.live/#three

Connect with Roberta

Website: https://thejoyexperiment.live/#three

LinkedIn: https://www.linkedin.com/in/robertaravella/

TikTok: https://www.tiktok.com/@robertagravella

New episodes drop weekly.

Stop grinding. Start flowing. 🌿