<![CDATA[The Founders Hustle]]>The Founders Hustle shares real stories of entrepreneurship, business growth, and personal success. Each episode features small business owners and founders reflecting on their biggest wins, toughest challenges, and the lessons they’ve learned on the road to building something meaningful. Because every business has a backstory… and we’re here to tell it. 


Watch the full video episode on YouTube: @FoundersHustle
Join our email community and never miss a show: https://thefoundershustle.com


]]>https://thefoundershustle.com/Riverside.fm (https://riverside.com)Fri, 14 Aug 2026 00:59:01 GMTMon, 20 Apr 2026 10:48:54 GMT60Judy Swafford<p><b>The Founders Hustle</b> shares real stories of entrepreneurship, business growth, and personal success. Each episode features small business owners and founders reflecting on their biggest wins, toughest challenges, and the lessons they’ve learned on the road to building something meaningful. Because every business has a backstory… and we’re here to tell it. </p><p><br /></p><blockquote>Watch the full video episode on YouTube: @FoundersHustle<br />Join our email community and never miss a show: https://thefoundershustle.com<br /><br /></blockquote><p><br /></p>episodicJudy Swaffordswaff529@gmail.comno<![CDATA[Why Playing It Safe Is Killing Your Brand | Rob Genovesi on Branding, Differentiation & Standing Out]]>Visit Build Strong Brands: https://www.buildstrongbrands.com/

Most small businesses don’t struggle because they aren’t working hard enough. They struggle because they look and sound like everyone else.

In this episode of The Founders Hustle, Judy Swafford sits down with Rob Genovesi, brand strategist, speaker, and author of Don’t Fear the Brand, to talk about why playing it safe may be the very thing keeping your business invisible.

Rob shares how he went from corporate life and website design to helping small business owners build brands that attract the right customers, create trust, and support greater profitability. He explains why a brand is more than a logo, why copying competitors makes businesses forgettable, and why differentiation is one of the most powerful tools a founder can use.

This conversation is packed with honest, practical advice for entrepreneurs, small business owners, solopreneurs, consultants, and service-based businesses that want to stop blending in and start becoming known.

In this episode, we talk about:

  • Why playing it safe can make your brand invisible
  • What branding really means for small businesses
  • How to stand out without using gimmicks
  • Why copying competitors hurts your business
  • The difference between a personal brand and a business brand
  • How focus helps solopreneurs grow
  • Why being real builds more trust than being polished
  • The brand question every founder should ask themselves

Rob also shares the story behind his book Don’t Fear the Brand and offers listeners a free digital copy.

Watch now to learn why playing it safe could be killing your brand — and how to build one people actually remember.

Connect with Rob: https://www.linkedin.com/in/robertgenovesi/

Connect with your host, Judy, on Linkedin: https://www.linkedin.com/in/judyswafford/

Watch more founder stories at https://thefoundershustle.com/

]]>c7d011b5-6419-4071-bd54-b3e537e68cecMon, 27 Jul 2026 10:00:00 GMT<p>Visit Build Strong Brands: <a rel="noopener noreferrer nofollow" href="https://www.buildstrongbrands.com/" target="_blank">https://www.buildstrongbrands.com/</a></p><p></p><p>Most small businesses don’t struggle because they aren’t working hard enough. They struggle because they look and sound like everyone else.</p><p></p><p>In this episode of <b>The Founders Hustle</b>, Judy Swafford sits down with <b>Rob Genovesi</b>, brand strategist, speaker, and author of <b>Don’t Fear the Brand</b>, to talk about why playing it safe may be the very thing keeping your business invisible.</p><p>Rob shares how he went from corporate life and website design to helping small business owners build brands that attract the right customers, create trust, and support greater profitability. He explains why a brand is more than a logo, why copying competitors makes businesses forgettable, and why differentiation is one of the most powerful tools a founder can use.</p><p></p><p>This conversation is packed with honest, practical advice for entrepreneurs, small business owners, solopreneurs, consultants, and service-based businesses that want to stop blending in and start becoming known.</p><p></p><p><b>In this episode, we talk about:</b></p><ul><li>Why playing it safe can make your brand invisible</li><li>What branding really means for small businesses</li><li>How to stand out without using gimmicks</li><li>Why copying competitors hurts your business</li><li>The difference between a personal brand and a business brand</li><li>How focus helps solopreneurs grow</li><li>Why being real builds more trust than being polished</li><li>The brand question every founder should ask themselves</li></ul><p></p><p>Rob also shares the story behind his book <b>Don’t Fear the Brand</b> and offers listeners a free digital copy.</p><p></p><p><b>Watch now to learn why playing it safe could be killing your brand — and how to build one people actually remember.</b></p><p></p><p>Connect with Rob: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/robertgenovesi/" target="_blank">https://www.linkedin.com/in/robertgenovesi/</a></p><p></p><p>Connect with your host, Judy, on Linkedin: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford/" target="_blank">https://www.linkedin.com/in/judyswafford/</a></p><p></p><p>Watch more founder stories at <a rel="noopener noreferrer nofollow" href="https://thefoundershustle.com/" target="_blank">https://thefoundershustle.com/</a></p>no00:44:35126Why Playing It Safe Is Killing Your Brand | Rob Genovesi on Branding, Differentiation & Standing Outfull<![CDATA[From $20 on eBay to a Nationwide E Commerce Brand | Marc Pitts]]>Visit Discount Vape: https://discountvapepen.com/

Pen Marc Pitts didn’t start with investors, a big business plan, or a traditional e-commerce playbook. He started with two products, a $20 eBay listing, and the curiosity to see what would happen next.

In this episode of The Founders Hustle, Marc shares how that small online test grew into Discount Vape Pen, a nationwide e-commerce business he has helped build for more than 12 years. We talk about what it really takes to build an online business from scratch, how he spotted an emerging trend early, and why the idea of “if you build it, they will come” is one of the biggest myths in e-commerce.

Marc also opens up about the challenges of growing a business in a highly regulated industry, including advertising restrictions, banking hurdles, licensing, sourcing products overseas, and learning expensive business lessons along the way.

Whether you’re an entrepreneur, small business owner, e-commerce founder, or someone dreaming about starting an online business, Marc’s story is packed with real-world lessons about grit, timing, organic marketing, and building without outside funding.

In this episode, we cover:
1. How Marc turned a $20 eBay listing into a real business
2. Why e-commerce is harder than most people think
3. The biggest myth about building an online store
4. Growing a business without investors or seed money
5. Marketing when paid ads are not an option
6. Lessons learned from banking, regulations, and changing industry rules
7. Advice for founders building from the ground up

Connect with your host, Judy, on Linkedin: https://www.linkedin.com/in/judyswafford/

]]>ac949898-40d8-43ea-bdcf-0a6d3596e936Mon, 10 Aug 2026 10:00:00 GMT<p>Visit Discount Vape: <a rel="noopener noreferrer nofollow" href="https://discountvapepen.com/" target="_blank">https://discountvapepen.com/</a><br /><br />Pen Marc Pitts didn’t start with investors, a big business plan, or a traditional e-commerce playbook. He started with two products, a $20 eBay listing, and the curiosity to see what would happen next.<br /><br />In this episode of The Founders Hustle, Marc shares how that small online test grew into Discount Vape Pen, a nationwide e-commerce business he has helped build for more than 12 years. We talk about what it really takes to build an online business from scratch, how he spotted an emerging trend early, and why the idea of “if you build it, they will come” is one of the biggest myths in e-commerce.<br /><br />Marc also opens up about the challenges of growing a business in a highly regulated industry, including advertising restrictions, banking hurdles, licensing, sourcing products overseas, and learning expensive business lessons along the way.<br /><br />Whether you’re an entrepreneur, small business owner, e-commerce founder, or someone dreaming about starting an online business, Marc’s story is packed with real-world lessons about grit, timing, organic marketing, and building without outside funding.<br /><br />In this episode, we cover:<br />1. How Marc turned a $20 eBay listing into a real business<br />2. Why e-commerce is harder than most people think<br />3. The biggest myth about building an online store<br />4. Growing a business without investors or seed money<br />5. Marketing when paid ads are not an option<br />6. Lessons learned from banking, regulations, and changing industry rules<br />7. Advice for founders building from the ground up<br /><br />Connect with your host, Judy, on Linkedin: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford/" target="_blank">https://www.linkedin.com/in/judyswafford/</a></p>no00:20:51127From $20 on eBay to a Nationwide E Commerce Brand | Marc Pittsfull<![CDATA[He Built the Podcast Theater No One Else Was Creating | Jeff Revilla’s Founder Story]]>What do you do when an idea won’t leave you alone?

In this episode of The Founders Hustle, Judy Swafford sits down with Jeff Revilla, founder of Poduty Live, a one-of-a-kind live podcast theater just outside of Pittsburgh. Jeff shares the story behind building a business that blends podcasting, livestreaming, theater, digital media, and community into an entirely new kind of creator experience.

This isn’t just a podcast studio. It’s not just a live event space. And it’s not just a theater. Poduty Live was built to give podcasters and creators a place to perform live, connect with an in-person audience, livestream to the world, and walk away with content, community, and even revenue.

Jeff opens up about what it took to bring this idea to life after years of thinking about it, refining it, and wondering whether it could really work. He talks about the creative spark behind the business, the early experiments that shaped the concept, the scrappy way he launched it, and the very real lessons he’s learned about entrepreneurship, promotion, and building something people don’t immediately understand.

In this conversation, you’ll hear:

  •  how Jeff turned a long-held idea into a real business 
  •  why he believes live podcasting is a major opportunity for creators 
  •  the challenge of promoting a new concept in a local market 
  •  why local networking matters more than online reach 
  •  how meetups helped him build momentum and attract talent 
  •  what it feels like to start over creatively in midlife 
  •  the emotional highs and lows of entrepreneurship 
  •  why creators need to stop overthinking and just begin 

Jeff also shares some of the most memorable events hosted at Poduty Live, including immersive live podcast experiences that combine storytelling, audience connection, catering, themed entertainment, and digital distribution. His vision is bigger than one venue — he sees a future where podcasters can tour cities the way comedians and musicians do.

This episode is packed with insight for entrepreneurs, podcasters, content creators, live event producers, digital marketers, and anyone sitting on a business idea they haven’t acted on yet.

If you’ve ever had a creative idea that felt too unusual, too niche, or too early — Jeff’s story will remind you that sometimes the best ideas are the ones nobody else fully sees yet.

Step into the spotlight at Poduty Live LLC!

Are you a podcaster looking to elevate your show? Imagine recording your next episode live, with all the professional flair of a staged event, but NONE of the usual risks!

Then check this out: https://poduty.com

The Founders Hustle:

]]>f78dfa5b-ef35-42c9-a6d0-754b7e5530f1Mon, 01 Jun 2026 09:00:00 GMT<p>What do you do when an idea won’t leave you alone?</p><p>In this episode of <b>The Founders Hustle</b>, Judy Swafford sits down with <b>Jeff Revilla</b>, founder of <a rel="noopener noreferrer nofollow" href="https://poduty.com/" target="_blank"><b>Poduty Live</b></a>, a one-of-a-kind <b>live podcast theater</b> just outside of Pittsburgh. Jeff shares the story behind building a business that blends <b>podcasting, livestreaming, theater, digital media, and community</b> into an entirely new kind of creator experience.</p><p>This isn’t just a podcast studio. It’s not just a live event space. And it’s not just a theater. <b>Poduty Live</b> was built to give podcasters and creators a place to perform live, connect with an in-person audience, livestream to the world, and walk away with content, community, and even revenue.</p><p></p><p>Jeff opens up about what it took to bring this idea to life after years of thinking about it, refining it, and wondering whether it could really work. He talks about the creative spark behind the business, the early experiments that shaped the concept, the scrappy way he launched it, and the very real lessons he’s learned about entrepreneurship, promotion, and building something people don’t immediately understand.</p><p></p><p>In this conversation, you’ll hear:</p><ul><li> how Jeff turned a long-held idea into a real business </li><li> why he believes live podcasting is a major opportunity for creators </li><li> the challenge of promoting a new concept in a local market </li><li> why <b>local networking</b> matters more than online reach </li><li> how meetups helped him build momentum and attract talent </li><li> what it feels like to start over creatively in midlife </li><li> the emotional highs and lows of entrepreneurship </li><li> why creators need to stop overthinking and just begin </li></ul><p></p><p>Jeff also shares some of the most memorable events hosted at Poduty Live, including immersive live podcast experiences that combine storytelling, audience connection, catering, themed entertainment, and digital distribution. His vision is bigger than one venue — he sees a future where podcasters can tour cities the way comedians and musicians do.</p><p></p><p>This episode is packed with insight for <b>entrepreneurs, podcasters, content creators, live event producers, digital marketers, and anyone sitting on a business idea they haven’t acted on yet</b>.</p><p></p><p>If you’ve ever had a creative idea that felt too unusual, too niche, or too early — Jeff’s story will remind you that sometimes the best ideas are the ones nobody else fully sees yet.</p><p></p><p>Step into the spotlight at Poduty Live LLC! <br /><br />Are you a podcaster looking to elevate your show? Imagine recording your next episode live, with all the professional flair of a staged event, but NONE of the usual risks!</p><p>Then check this out: https://poduty.com</p><p></p><p>The Founders Hustle:</p><ul><li>Watch &amp; Subscribe on YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@TheFoundersHustle" target="_blank">https://www.youtube.com/@TheFoundersHustle</a>  </li><li>Listen &amp; Join our email community: <a rel="noopener noreferrer nofollow" href="https://www.thefoundershustle.com" target="_blank">https://www.thefoundershustle.com</a>  </li><li>Connect with the host, Judy Swafford, on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford" target="_blank">https://www.linkedin.com/in/judyswafford</a>  </li></ul>no00:38:54122He Built the Podcast Theater No One Else Was Creating | Jeff Revilla’s Founder Storyfull<![CDATA[Find Your Opposite - Kenny Leonard’s Best Advice for Entrepreneurs ]]>What’s one piece of advice Kenny Leonard would give any entrepreneur?

Find your opposite.

In this episode of The Founders Hustle, Kenny shares how complementary strengths helped him and his business partner build Element 22 into a thriving commercial lending company. But that’s just one of many lessons packed into this conversation.

Judy and Kenny dive into the realities of launching a business, including the financial risks, the early uncertainty, the importance of team trust, and why great leaders must be willing to make hard calls.

This episode is especially valuable for founders, managers, and aspiring entrepreneurs who want honest insight into what sustainable growth actually looks like.

You’ll hear:
1. how Kenny identified a gap in the market
2. why he bet everything on the business
3. what nearly caused them to quit
4. how to know when it’s time to let someone go
5. why relationships still matter more than technology

A thoughtful, practical episode for anyone building a business with intention.

Connect with Kenny on Linedin: https://www.linkedin.com/in/kenny-leonard-mba-4b884a6/

#EntrepreneurMindset #FounderAdvice #LeadershipPodcast #BusinessOwner #TheFoundersHustle #Element22

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

]]>e00e1880-c516-453e-86e9-7750a21747e1Mon, 18 May 2026 09:00:00 GMT<p>What’s one piece of advice Kenny Leonard would give any entrepreneur?<br /><br />Find your opposite.<br /><br />In this episode of The Founders Hustle, Kenny shares how complementary strengths helped him and his business partner build Element 22 into a thriving commercial lending company. But that’s just one of many lessons packed into this conversation.<br /><br />Judy and Kenny dive into the realities of launching a business, including the financial risks, the early uncertainty, the importance of team trust, and why great leaders must be willing to make hard calls.<br /><br />This episode is especially valuable for founders, managers, and aspiring entrepreneurs who want honest insight into what sustainable growth actually looks like.<br /><br />You’ll hear:<br />1. how Kenny identified a gap in the market<br />2. why he bet everything on the business<br />3. what nearly caused them to quit<br />4. how to know when it’s time to let someone go<br />5. why relationships still matter more than technology<br /><br />A thoughtful, practical episode for anyone building a business with intention.</p><p></p><p>Connect with Kenny on Linedin: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/kenny-leonard-mba-4b884a6/" target="_blank">https://www.linkedin.com/in/kenny-leonard-mba-4b884a6/</a><br /><br />#EntrepreneurMindset #FounderAdvice #LeadershipPodcast #BusinessOwner #TheFoundersHustle #Element22</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle" target="_blank">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: <a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle" target="_blank">https://buymeacoffee.com/thefoundershustle</a></p><ul><li>Watch &amp; Subscribe on YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@TheFoundersHustle" target="_blank">https://www.youtube.com/@TheFoundersHustle</a>  </li><li>Listen &amp; Join our email community: <a rel="noopener noreferrer nofollow" href="https://www.thefoundershustle.com" target="_blank">https://www.thefoundershustle.com</a>  </li><li>Connect with the host, Judy Swafford, on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford" target="_blank">https://www.linkedin.com/in/judyswafford</a>  </li><li>Get on the podcast: <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/3fwb7bny" target="_blank">https://tinyurl.com/3fwb7bny</a></li></ul><p></p><p></p>no00:32:28121Find Your Opposite - Kenny Leonard’s Best Advice for Entrepreneurs full<![CDATA[How Cecily Built a Travel Business While Working Full-Time]]>Starting a business is hard. Building one while working full-time and raising a family takes another level of determination.

In this episode of The Founders Hustle, Judy sits down with Cecily North-Rudow to talk about her entrepreneurial journey, from feeling stuck in her career to launching Traveling North Agency and creating a business around customized, high-touch travel planning.

Cecily shares the real behind-the-scenes story: booking her first client, making mistakes, struggling to get traction, stepping away, and eventually coming back with more clarity about marketing, networking, and who she actually wanted to serve.

This episode is a great listen for anyone who wants to start a business but feels like life is already full. Cecily’s story proves that growth does not have to look perfect to be real.

You’ll hear about:

  •  Building a business alongside a full-time job 
  •  Why word of mouth alone was not enough 
  •  How content and local marketing helped her grow 
  •  The value of community and ongoing education 
  •  Why niche clarity can change everything

     

Every business has a backstory — and Cecily’s is full of lessons for entrepreneurs learning to build with patience and purpose.

Visit: https://travelingnorthagency.com

Support the show

]]>1141d00f-88b2-45fa-acf6-78329f121da6Mon, 04 May 2026 13:57:43 GMT<p>Starting a business is hard. Building one while working full-time and raising a family takes another level of determination.</p><p></p><p>In this episode of <b>The Founders Hustle</b>, Judy sits down with <b>Cecily North-Rudow</b> to talk about her entrepreneurial journey, from feeling stuck in her career to launching <b>Traveling North Agency</b> and creating a business around customized, high-touch travel planning.</p><p></p><p>Cecily shares the real behind-the-scenes story: booking her first client, making mistakes, struggling to get traction, stepping away, and eventually coming back with more clarity about marketing, networking, and who she actually wanted to serve.</p><p></p><p>This episode is a great listen for anyone who wants to start a business but feels like life is already full. Cecily’s story proves that growth does not have to look perfect to be real.</p><p></p><p><b>You’ll hear about:</b></p><p></p><ul><li> Building a business alongside a full-time job </li><li> Why word of mouth alone was not enough </li><li> How content and local marketing helped her grow </li><li> The value of community and ongoing education </li><li> Why niche clarity can change everything<p> </p></li></ul><p>Every business has a backstory — and Cecily’s is full of lessons for entrepreneurs learning to build with patience and purpose.</p><p></p><p>Visit: <a rel="noopener noreferrer nofollow" href="https://travelingnorthagency.com" target="_blank">https://travelingnorthagency.com</a></p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle" target="_blank">Support the show</a></p><p></p><p></p><ul><li>Watch &amp; Subscribe on YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@TheFoundersHustle" target="_blank">https://www.youtube.com/@TheFoundersHustle</a>  </li><li>Listen &amp; Join our email community: <a rel="noopener noreferrer nofollow" href="https://www.thefoundershustle.com" target="_blank">https://www.thefoundershustle.com</a>  </li><li>Connect with the host, Judy Swafford, on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford" target="_blank">https://www.linkedin.com/in/judyswafford</a>  </li><li>Get on the podcast: <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/3fwb7bny" target="_blank">https://tinyurl.com/3fwb7bny</a></li></ul>no00:19:53120How Cecily Built a Travel Business While Working Full-Timefull<![CDATA[The Cash Flow Mistake That Kills Small Businesses | Cherise Lloyd]]>What do you do when your business is growing, your bills are stacking up, and cash gets tight?

In this episode of The Founders Hustle, Judy sits down with Cherise Lloyd, author of The Shortfall Solution and founder of a financial content and consulting agency, to talk about one of the biggest challenges business owners face: cash flow shortfalls.

Cherise brings a rare perspective to the conversation. With experience at the Federal Reserve during the financial crisis and later managing a $1.5 billion leveraged finance portfolio, she now helps small business owners understand the financial blind spots that can quietly put their businesses at risk.

This episode is packed with practical advice for entrepreneurs who want to build wisely, stay financially prepared, and avoid the mistakes that can turn a temporary gap into a serious crisis.

In this episode, you’ll learn:

  •  The biggest mistake business owners make when cash gets tight 
  •  How to recognize the warning signs of a shortfall early 
  •  Why “information avoidance” can hurt your business 
  •  Cherise’s 7-day, 20-day, and 13-week framework for recovery 
  •  What every founder should understand about cash, credit, and business survival 

This is a must-watch for entrepreneurs, small business owners, and leaders who want to grow with more confidence and fewer financial surprises.

Connect with Cherise: https://www.linkedin.com/in/cherise-lloyd-w-2ls/

Support the show

]]>14f9f08f-e333-4fc7-9c04-8723e6fa3c22Mon, 04 May 2026 13:54:45 GMT<p>What do you do when your business is growing, your bills are stacking up, and cash gets tight?</p><p></p><p>In this episode of <b>The Founders Hustle</b>, Judy sits down with <b>Cherise Lloyd</b>, author of <b>The Shortfall Solution</b> and founder of a financial content and consulting agency, to talk about one of the biggest challenges business owners face: cash flow shortfalls.</p><p></p><p>Cherise brings a rare perspective to the conversation. With experience at the <b>Federal Reserve</b> during the financial crisis and later managing a <b>$1.5 billion leveraged finance portfolio</b>, she now helps small business owners understand the financial blind spots that can quietly put their businesses at risk.</p><p></p><p>This episode is packed with practical advice for entrepreneurs who want to build wisely, stay financially prepared, and avoid the mistakes that can turn a temporary gap into a serious crisis.</p><p></p><p><b>In this episode, you’ll learn:</b></p><p></p><ul><li> The biggest mistake business owners make when cash gets tight </li><li> How to recognize the warning signs of a shortfall early </li><li> Why “information avoidance” can hurt your business </li><li> Cherise’s 7-day, 20-day, and 13-week framework for recovery </li><li> What every founder should understand about cash, credit, and business survival <p></p></li></ul><p>This is a must-watch for entrepreneurs, small business owners, and leaders who want to grow with more confidence and fewer financial surprises.</p><p></p><p>Connect with Cherise: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/cherise-lloyd-w-2ls/" target="_blank">https://www.linkedin.com/in/cherise-lloyd-w-2ls/</a></p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle" target="_blank">Support the show</a></p><p></p><ul><li>Watch &amp; Subscribe on YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@TheFoundersHustle" target="_blank">https://www.youtube.com/@TheFoundersHustle</a>  </li><li>Connect with the host, Judy Swafford, on LinkedIn: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford" target="_blank">https://www.linkedin.com/in/judyswafford</a>  </li><li>Get on the podcast: <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/3fwb7bny" target="_blank">https://tinyurl.com/3fwb7bny</a></li></ul>no00:26:32119The Cash Flow Mistake That Kills Small Businesses | Cherise Lloydfull<![CDATA[Why Most Self-Published Books Fail (and How to Avoid It) | Wiebke Tasch]]>Why do so many self-published books fail, even when the author has great ideas?

Book a free marketing analysis: https://tidycal.com/digitalauthorsllc/free-market-analysis

In this episode of The Founders Hustle, Judy Swafford sits down with Wiebke Tasch, founder and CEO of Digital Authors, to talk about what it really takes to publish a nonfiction book that builds authority, attracts the right readers, and supports your business.

Wiebke shares why writing a book is not just about putting words on a page — it is about strategy, positioning, market research, reader journey, cover design, keywords, and launch planning. She explains how entrepreneurs, coaches, consultants, and thought leaders can turn their expertise into a professionally published book that actually reaches the people it was meant to help.

This conversation also explores the biggest mistakes first-time authors make, why Amazon’s first few launch days matter so much, how to avoid genre confusion, and how AI can support the writing process without replacing your personal voice and lived experience.

In this episode, you’ll hear:

1. Why many self-published books struggle to sell
2. How market research can shape your book before you write it
3. Why your book needs a clear reader journey
4. How nonfiction authors can use the hero’s journey framework
5. Why cover design and genre positioning matter
6. How Amazon’s algorithm impacts book visibility
7. Why AI should assist your writing, not replace your voice
8. How a book can become a credibility-builder and client magnet

Whether you’re thinking about writing your first book, already have a manuscript, or want to use a book to build your authority as an expert, this episode will help you understand what strategic publishing really looks like.

Visit Digital Authors website at: https://www.digital-authors.com/
Connect with Wiebke on Linkedin: https://www.linkedin.com/in/wiebke-tasch-%F0%9F%93%9A-43731b164/

Connect with you host, Judy Swafford: https://www.linkedin.com/in/judyswafford

#SelfPublishing #NonfictionBooks #AuthorTips #BookMarketing #ThoughtLeadership #Entrepreneurship #PublishingTips #TheFoundersHustle #DigitalAuthors #Podcast

]]>8e3139be-323b-45eb-b30d-65c84ebf82edMon, 13 Jul 2026 10:00:00 GMT<p>Why do so many self-published books fail, even when the author has great ideas?<br /><br />Book a free marketing analysis: <a rel="noopener noreferrer nofollow" href="https://tidycal.com/digitalauthorsllc/free-market-analysis" target="_blank">https://tidycal.com/digitalauthorsllc/free-market-analysis</a><br /><br />In this episode of The Founders Hustle, Judy Swafford sits down with Wiebke Tasch, founder and CEO of Digital Authors, to talk about what it really takes to publish a nonfiction book that builds authority, attracts the right readers, and supports your business.<br /><br />Wiebke shares why writing a book is not just about putting words on a page — it is about strategy, positioning, market research, reader journey, cover design, keywords, and launch planning. She explains how entrepreneurs, coaches, consultants, and thought leaders can turn their expertise into a professionally published book that actually reaches the people it was meant to help.<br /><br />This conversation also explores the biggest mistakes first-time authors make, why Amazon’s first few launch days matter so much, how to avoid genre confusion, and how AI can support the writing process without replacing your personal voice and lived experience.<br /><br />In this episode, you’ll hear:<br /><br />1. Why many self-published books struggle to sell<br />2. How market research can shape your book before you write it<br />3. Why your book needs a clear reader journey<br />4. How nonfiction authors can use the hero’s journey framework<br />5. Why cover design and genre positioning matter<br />6. How Amazon’s algorithm impacts book visibility<br />7. Why AI should assist your writing, not replace your voice<br />8. How a book can become a credibility-builder and client magnet<br /><br />Whether you’re thinking about writing your first book, already have a manuscript, or want to use a book to build your authority as an expert, this episode will help you understand what strategic publishing really looks like.<br /><br />Visit Digital Authors website at: <a rel="noopener noreferrer nofollow" href="https://www.digital-authors.com/" target="_blank">https://www.digital-authors.com/</a><br />Connect with Wiebke on Linkedin: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/wiebke-tasch-%F0%9F%93%9A-43731b164/" target="_blank">https://www.linkedin.com/in/wiebke-tasch-%F0%9F%93%9A-43731b164/</a><br /><br />Connect with you host, Judy Swafford: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford" target="_blank">https://www.linkedin.com/in/judyswafford</a><br /><br />#SelfPublishing #NonfictionBooks #AuthorTips #BookMarketing #ThoughtLeadership #Entrepreneurship #PublishingTips #TheFoundersHustle #DigitalAuthors #Podcast</p>no00:31:01Why Most Self-Published Books Fail (and How to Avoid It) | Wiebke Taschfull<![CDATA[Can AI Manage Google Ads Better Than Humans? David Pourquery Explains]]>Can AI really manage Google Ads better than a human marketer?

In this episode of The Founders Hustle, Judy Swafford sits down with David Pourquery, founder of GROAS, an AI-powered platform built to autonomously manage Google Ads campaigns.

David shares how GROAS evolved from a simple SaaS tool into a fully autonomous AI agent that can write ads, optimize campaigns, manage budgets, analyze performance, and drive conversions around the clock. He also opens up about his founder journey — from working long hours in private equity while building e-commerce stores at night, to bootstrapping an AI startup in one of the fastest-changing spaces in marketing.

This conversation dives into the future of Google Ads, how AI is changing digital advertising, why marketing agencies may need to adapt, and what it really takes to build a profitable AI company without outside funding.

In this episode, you’ll hear:

1. How David went from private equity to AI founder
2. Why Google Ads became the problem he wanted to solve
3. How GROAS started as a lightweight SaaS tool
4. What it takes to build fully autonomous AI agents
5. Why customer feedback shaped the future of the product
6. How AI may change marketing agencies and paid advertising
7. Why bootstrapping gave David more freedom as a founder
8. His advice on trusting your gut, choosing customers, and building smarter

Whether you’re a founder, marketer, business owner, or simply curious about the future of AI in advertising, this episode gives a behind-the-scenes look at how one entrepreneur is rethinking Google Ads from the ground up.

Visit GROAS: https://groas.ai/
Connect with David Pourquery on Linkedin: https://www.linkedin.com/in/ttttransformer
Connect with your host, Judy: https://www.linkedin.com/in/judyswafford/

#GoogleAds #AIMarketing #DigitalAdvertising #ArtificialIntelligence #MarketingAutomation #FounderStory #Entrepreneurship #TheFoundersHustle #GROAS #Podcast

]]>58ddb822-25c3-4656-bba5-015884074afbMon, 29 Jun 2026 10:00:00 GMT<p>Can AI really manage Google Ads better than a human marketer?<br /><br />In this episode of The Founders Hustle, Judy Swafford sits down with David Pourquery, founder of GROAS, an AI-powered platform built to autonomously manage Google Ads campaigns.<br /><br />David shares how GROAS evolved from a simple SaaS tool into a fully autonomous AI agent that can write ads, optimize campaigns, manage budgets, analyze performance, and drive conversions around the clock. He also opens up about his founder journey — from working long hours in private equity while building e-commerce stores at night, to bootstrapping an AI startup in one of the fastest-changing spaces in marketing.<br /><br />This conversation dives into the future of Google Ads, how AI is changing digital advertising, why marketing agencies may need to adapt, and what it really takes to build a profitable AI company without outside funding.<br /><br />In this episode, you’ll hear:<br /><br />1. How David went from private equity to AI founder<br />2. Why Google Ads became the problem he wanted to solve<br />3. How GROAS started as a lightweight SaaS tool<br />4. What it takes to build fully autonomous AI agents<br />5. Why customer feedback shaped the future of the product<br />6. How AI may change marketing agencies and paid advertising<br />7. Why bootstrapping gave David more freedom as a founder<br />8. His advice on trusting your gut, choosing customers, and building smarter<br /><br />Whether you’re a founder, marketer, business owner, or simply curious about the future of AI in advertising, this episode gives a behind-the-scenes look at how one entrepreneur is rethinking Google Ads from the ground up.<br /><br />Visit GROAS: <a rel="noopener noreferrer nofollow" href="https://groas.ai/" target="_blank">https://groas.ai/</a><br />Connect with David Pourquery on Linkedin: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/ttttransformer" target="_blank">https://www.linkedin.com/in/ttttransformer</a><br />Connect with your host, Judy: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford/" target="_blank">https://www.linkedin.com/in/judyswafford/</a><br /><br />#GoogleAds #AIMarketing #DigitalAdvertising #ArtificialIntelligence #MarketingAutomation #FounderStory #Entrepreneurship #TheFoundersHustle #GROAS #Podcast</p>no00:30:32Can AI Manage Google Ads Better Than Humans? David Pourquery Explainsfull<![CDATA[How to Set Clear Expectations Without Micromanaging Your Team | Michele Mollard]]>In this episode of The Founders Hustle, Judy Swafford sits down with Michele Mollard, an EOS leadership coach, to talk about one of the most overlooked skills in leadership: setting clear expectations without becoming a micromanager.

Michele shares why “clear is kind,” how unclear expectations can quietly break team culture, and why great leaders don’t manage personalities — they manage process, accountability, and alignment.

Using real-world business examples and even a few soccer-field analogies, Judy and Michele unpack what it really means to put the right people in the right seats, create guardrails your team actually wants, and build a culture where accountability feels supportive instead of controlling.

Whether you’re a business owner, manager, team lead, or emerging leader, this conversation will help you rethink how you communicate expectations, give feedback, and lead people with more clarity and confidence.

In this episode, you’ll learn:

1. Why clear expectations prevent micromanagement
2. How to create accountability without damaging trust
3. What “right people, right seats” really means
4. Why scorecards and KPIs can empower teams when used well
5. How unclear roles create confusion, frustration, and turnover
6. Why hard conversations are easier when you’ve built trust first
7. How good leaders create space for people to grow

Because at the end of the day, strong teams don’t need more control — they need clarity.

Connect with Michele: https://www.linkedin.com/in/michelemollard/
Connect with your host, Judy: https://www.linkedin.com/in/judyswafford/
Watch more episodes of The Founders Hustle: @foundershustle

#Leadership #TeamCulture #ClearExpectations #EOS #Micromanagement #BusinessLeadership #FoundersHustle #Podcast #Entrepreneurship #ManagementTips

]]>a7c37cd0-7e77-4bc9-b40b-ecad6dd2ac0eMon, 15 Jun 2026 10:00:00 GMT<p>In this episode of The Founders Hustle, Judy Swafford sits down with Michele Mollard, an EOS leadership coach, to talk about one of the most overlooked skills in leadership: setting clear expectations without becoming a micromanager.<br /><br />Michele shares why “clear is kind,” how unclear expectations can quietly break team culture, and why great leaders don’t manage personalities — they manage process, accountability, and alignment.<br /><br />Using real-world business examples and even a few soccer-field analogies, Judy and Michele unpack what it really means to put the right people in the right seats, create guardrails your team actually wants, and build a culture where accountability feels supportive instead of controlling.<br /><br />Whether you’re a business owner, manager, team lead, or emerging leader, this conversation will help you rethink how you communicate expectations, give feedback, and lead people with more clarity and confidence.<br /><br />In this episode, you’ll learn:<br /><br />1. Why clear expectations prevent micromanagement<br />2. How to create accountability without damaging trust<br />3. What “right people, right seats” really means<br />4. Why scorecards and KPIs can empower teams when used well<br />5. How unclear roles create confusion, frustration, and turnover<br />6. Why hard conversations are easier when you’ve built trust first<br />7. How good leaders create space for people to grow<br /><br />Because at the end of the day, strong teams don’t need more control — they need clarity.<br /><br />Connect with Michele: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/michelemollard/" target="_blank">https://www.linkedin.com/in/michelemollard/</a><br />Connect with your host, Judy: <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/judyswafford/" target="_blank">https://www.linkedin.com/in/judyswafford/</a><br />Watch more episodes of The Founders Hustle: @foundershustle<br /><br />#Leadership #TeamCulture #ClearExpectations #EOS #Micromanagement #BusinessLeadership #FoundersHustle #Podcast #Entrepreneurship #ManagementTips</p>no00:50:37How to Set Clear Expectations Without Micromanaging Your Team | Michele Mollardfull<![CDATA[He Beat a Big Competitor With One Simple Edge: Caring More (Dave Gulas)]]>Dave Gulas went from pharma sales to co-founding EZDC 3PL—and he did it by leaning into one underrated advantage most founders forget: caring more than the big guys.

In this episode, Dave breaks down why there’s never been a better time to be a small business, how he’s won clients away from legacy competitors who got complacent, and what “high-touch customer service” actually looks like when your team is an extension of your customer’s business.

We also get real about the internal battle: Dave’s #1 thing holding entrepreneurs back isn’t money, strategy, or timing — it’s self-doubt… and the fear of what other people will think.

In this conversation:
- What a 3PL is (and when it’s time to outsource fulfillment)
- The bold first steps Dave took to launch in a new industry
- The “wrong client” lesson that forced the business to level up
- Why content (LinkedIn + podcasting) became a growth engine
- Dave’s simple philosophy: “If you care, you win.”


Connect with Dave: https://www.linkedin.com/in/davegulas/
Website: https://ezdc3pl.com/
Podcast: Beyond Fulfillment https://beyondfulfillmentpodcast.com/

Connect with your host, Judy Swafford - https://www.linkedin.com/in/judyswafford/

Interested in being a guest on the show? We'd love to here from you: https://thefoundershustle.com/contact

#Entrepreneurship #SmallBusiness #Leadership #Logistics #CustomerService #PersonalBrand #FoundersHustle

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18636604Mon, 09 Feb 2026 12:00:00 GMT<p>Dave Gulas went from pharma sales to co-founding EZDC 3PL—and he did it by leaning into one underrated advantage most founders forget: caring more than the big guys.<br /><br />In this episode, Dave breaks down why there’s never been a better time to be a small business, how he’s won clients away from legacy competitors who got complacent, and what “high-touch customer service” actually looks like when your team is an extension of your customer’s business.<br /><br />We also get real about the internal battle: Dave’s #1 thing holding entrepreneurs back isn’t money, strategy, or timing — it’s self-doubt… and the fear of what other people will think.<br /><br />In this conversation:<br />- What a 3PL is (and when it’s time to outsource fulfillment)<br />- The bold first steps Dave took to launch in a new industry<br />- The “wrong client” lesson that forced the business to level up<br />- Why content (LinkedIn + podcasting) became a growth engine<br />- Dave’s simple philosophy: “If you care, you win.”<br /><br /><br />Connect with Dave: https://www.linkedin.com/in/davegulas/<br />Website: https://ezdc3pl.com/<br />Podcast: Beyond Fulfillment https://beyondfulfillmentpodcast.com/<br /><br />Connect with your host, Judy Swafford - https://www.linkedin.com/in/judyswafford/<br /><br />Interested in being a guest on the show? We'd love to here from you: https://thefoundershustle.com/contact<br /><br />#Entrepreneurship #SmallBusiness #Leadership #Logistics #CustomerService #PersonalBrand #FoundersHustle</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:28:20113He Beat a Big Competitor With One Simple Edge: Caring More (Dave Gulas)full<![CDATA[The Delegation Mistake That Nearly Broke His Business (And What Fixed It)]]>A lot of founders don’t fail because they’re not good at what they do… they fail because they try to do everything.

In this episode, Paul Wirth (Custom Wirth) shares the biggest early mistake he made: taking on too much work and delaying delegation—plus how SOPs, training, and trusting a team helped him build a stronger, more scalable company.

Along the way, we get the real backstory: leaving a high-demand IT job to prioritize family and building a business through referrals.

Key moments:

  • Starting without business experience
  • “Trading time for money” and hitting the ceiling
  • SOPs + training as the unlock
  • AI: speed vs creativity vs relationship
  • Leadership: trust your gut + trust your team

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18524571Mon, 26 Jan 2026 05:00:00 GMT<p>A lot of founders don’t fail because they’re not good at what they do… they fail because they try to do <b>everything</b>.</p><p>In this episode, Paul Wirth (Custom Wirth) shares the biggest early mistake he made: taking on too much work and delaying delegation—plus how SOPs, training, and trusting a team helped him build a stronger, more scalable company.</p><p>Along the way, we get the real backstory: leaving a high-demand IT job to prioritize family and building a business through referrals.</p><p><b>Key moments:</b></p><ul><li>Starting without business experience</li><li>“Trading time for money” and hitting the ceiling</li><li>SOPs + training as the unlock</li><li>AI: speed vs creativity vs relationship</li><li>Leadership: trust your gut + trust your team</li></ul><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:21:05111The Delegation Mistake That Nearly Broke His Business (And What Fixed It)full<![CDATA[From $0 to a Waitlist: How Dr. Carrie Sands Built Her Dream Practice]]>Every business has a backstory and Dr. Carrie Sands’ journey is all about grit, reinvention, and purpose.

In this episode of The Founders Hustle, host Judy Swafford sits down with Dr. Carrie Sands, a sports chiropractor who’s built seven successful practices without outside investors, without shortcuts, and without giving up.

From opening her first office at 25 with a borrowed paint roller to becoming a waitlisted practitioner in a small Michigan town, Carrie shares:

- How she scaled and sold multiple clinics on her own terms
- The biggest lessons about money, scaling, and mentorship
- The moment she almost quit—and what pulled her back
- Why she’s now passionate about teaching and coaching others to thrive

Whether you’re an entrepreneur starting from scratch or a seasoned founder reinventing your path, this conversation is packed with real talk, practical wisdom, and serious inspiration.

Watch, learn, and subscribe to The Founders Hustle — where every business has a backstory.



Never miss a story by joining our email community today:
 https://tinyurl.com/yykxt295

Connect with Dr. Carrie Sands:
Website: drcarrie.com
Instagram: @drcarriesands

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>https://thefoundershustle.com/Buzzsprout-18157306Mon, 17 Nov 2025 12:00:00 GMT<p>Every business has a backstory and Dr. Carrie Sands’ journey is all about grit, reinvention, and purpose.<br /><br />In this episode of The Founders Hustle, host Judy Swafford sits down with Dr. Carrie Sands, a sports chiropractor who’s built seven successful practices without outside investors, without shortcuts, and without giving up.<br /><br />From opening her first office at 25 with a borrowed paint roller to becoming a waitlisted practitioner in a small Michigan town, Carrie shares:<br /><br />- How she scaled and sold multiple clinics on her own terms<br />- The biggest lessons about money, scaling, and mentorship<br />- The moment she almost quit—and what pulled her back<br />- Why she’s now passionate about teaching and coaching others to thrive<br /><br />Whether you’re an entrepreneur starting from scratch or a seasoned founder reinventing your path, this conversation is packed with real talk, practical wisdom, and serious inspiration.<br /><br />Watch, learn, and subscribe to The Founders Hustle — where every business has a backstory.</p><p><br /><br />Never miss a story by joining our email community today:<br /> https://tinyurl.com/yykxt295<br /><br />Connect with Dr. Carrie Sands:<br />Website: drcarrie.com<br />Instagram: @drcarriesands</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:31:101From $0 to a Waitlist: How Dr. Carrie Sands Built Her Dream Practicefull<![CDATA[How to Sell Your Business (Without Leaving Money on the Table) | Exit Strategy Deep Dive]]>Most business owners wait until they’re ready to be done and that’s usually when they realize their business isn’t actually sellable. In this deep divem conversation, Judy sits down with Brad Scoffin (Advanced Business Brokers) to break down what it really takes to prepare for a successful business exit, whether you plan to sell to a buyer, transition to family, or hand it off to employees.

We talk about the biggest value killers (like being owner-dependent), what buyers are looking for today, why only 20–30% of listed businesses actually sell, and the simple framework Brad says every owner should focus on: People, Process, Profit. If you’re thinking “I’ll sell in a few years,” this episode is your runway.

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>https://thefoundershustle.com/Buzzsprout-18524530Mon, 19 Jan 2026 05:00:00 GMT<p>Most business owners wait until they’re ready to be done and that’s usually when they realize their business isn’t actually sellable. In this deep divem conversation, Judy sits down with Brad Scoffin (Advanced Business Brokers) to break down what it really takes to prepare for a successful business exit, whether you plan to sell to a buyer, transition to family, or hand it off to employees.<br /><br />We talk about the biggest value killers (like being owner-dependent), what buyers are looking for today, why only 20–30% of listed businesses actually sell, and the simple framework Brad says every owner should focus on: People, Process, Profit. If you’re thinking “I’ll sell in a few years,” this episode is your runway.</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:52:17110How to Sell Your Business (Without Leaving Money on the Table) | Exit Strategy Deep Divefull<![CDATA[From Corporate to Entrepreneur: How Mark Stern Built a Million Dollar Business]]>What does it really take to leave corporate America and build a business of your own?

In this episode of The Founders Hustle, Judy sits down with Mark Stern, founder and CEO of Custom Box Agency, to talk about the mindset shifts, hard lessons, and personal growth that helped him go from corporate high performer to successful entrepreneur.

Mark shares how he built his business during COVID, why he had to stop thinking like an employee and start thinking like a founder, and how niching down helped his company grow from zero to one million dollars in its first year through word of mouth.

This conversation is packed with wisdom for aspiring entrepreneurs who want to start a business, scale with intention, and learn from someone who has faced the fear, uncertainty, and pivots that come with building something from scratch.

In this episode, you’ll learn:

-Why corporate success does not automatically translate to entrepreneurship
-The mindset shift founders need to make to grow
-How niching down can unlock business growth
-Why mentorship matters more than most entrepreneurs realize
-How trusting your gut can protect your business and your team

If you’ve been thinking about starting a business, this episode is a powerful reminder that success starts when you stop trying to play by someone else’s rules.

Connect with Mark Stern: https://www.linkedin.com/in/marustern/
Visit Custom Box Agency: https://customboxagency.com/

Connect with your host, Judy Swafford: https://www.linkedin.com/in/judyswafford

visit https://thefoundershustle.com for more founder stories.

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18889890Mon, 23 Mar 2026 11:00:00 GMT<p>What does it really take to leave corporate America and build a business of your own?<br /><br />In this episode of The Founders Hustle, Judy sits down with Mark Stern, founder and CEO of Custom Box Agency, to talk about the mindset shifts, hard lessons, and personal growth that helped him go from corporate high performer to successful entrepreneur.<br /><br />Mark shares how he built his business during COVID, why he had to stop thinking like an employee and start thinking like a founder, and how niching down helped his company grow from zero to one million dollars in its first year through word of mouth.<br /><br />This conversation is packed with wisdom for aspiring entrepreneurs who want to start a business, scale with intention, and learn from someone who has faced the fear, uncertainty, and pivots that come with building something from scratch.<br /><br />In this episode, you’ll learn:<br /><br />-Why corporate success does not automatically translate to entrepreneurship<br />-The mindset shift founders need to make to grow<br />-How niching down can unlock business growth<br />-Why mentorship matters more than most entrepreneurs realize<br />-How trusting your gut can protect your business and your team<br /><br />If you’ve been thinking about starting a business, this episode is a powerful reminder that success starts when you stop trying to play by someone else’s rules.<br /><br />Connect with Mark Stern: https://www.linkedin.com/in/marustern/<br />Visit Custom Box Agency: https://customboxagency.com/<br /><br />Connect with your host, Judy Swafford: https://www.linkedin.com/in/judyswafford<br /><br />visit https://thefoundershustle.com for more founder stories.</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:33:12117From Corporate to Entrepreneur: How Mark Stern Built a Million Dollar Businessfull<![CDATA[From Traverse City Kitchen Experiments to a Real Brand: Maria’s Sauce Backstory]]>What starts as “just messing around in the kitchen” doesn’t always stay small.

In this episode of The Founder’s Hustle, Judy sits down with Maria Leggett, founder and head sauce maker of Maria’s Sauce Co, to unpack how fun kitchen experiments in Traverse City, Michigan turned into a bold, small-batch hot sauce brand—with cheeky retro vibes, unexpected flavors, and a mission to support local farms.

Maria shares the real behind-the-scenes of building a woman-owned food brand from scratch: leaving a soul-sucking chef job, learning CPG the hard way, finding mentors through community, and even using AI as a thought partner to help shape her brand when budget was tight. This is the honest version of entrepreneurship—scrappy, creative, and fueled by momentum.

In this episode, you’ll hear:

How Maria went from culinary school + restaurant life to launching a CPG hot sauce brand

The “just start” mindset that helped her break analysis paralysis

How community + networking opened doors (even in a small town)

What retailers look for when carrying hot sauce brands

Why buying local + supporting farmers is part of her mission

How TikTok live selling (QVC-style) is helping her grow direct-to-consumer

🌶️ Get sauced + shop Maria’s Sauce: mariashotsauce.com
📲 Follow Maria: @mariashotsauce (TikTok / IG / Facebook)

Every Business Has a Backstory. If you’re building something of your own—especially as a small business owner—this one will hit.

#SmallBusiness #WomenOwnedBusiness #FounderStory #Entrepreneurship #HotSauce #CPG #TraverseCity #FoodBusiness #StartupJourney #TheFoundersHustle

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18774518Mon, 02 Mar 2026 13:00:00 GMT<p>What starts as “just messing around in the kitchen” doesn’t always stay small.<br /><br />In this episode of The Founder’s Hustle, Judy sits down with Maria Leggett, founder and head sauce maker of Maria’s Sauce Co, to unpack how fun kitchen experiments in Traverse City, Michigan turned into a bold, small-batch hot sauce brand—with cheeky retro vibes, unexpected flavors, and a mission to support local farms.<br /><br />Maria shares the real behind-the-scenes of building a woman-owned food brand from scratch: leaving a soul-sucking chef job, learning CPG the hard way, finding mentors through community, and even using AI as a thought partner to help shape her brand when budget was tight. This is the honest version of entrepreneurship—scrappy, creative, and fueled by momentum.<br /><br />In this episode, you’ll hear:<br /><br />How Maria went from culinary school + restaurant life to launching a CPG hot sauce brand<br /><br />The “just start” mindset that helped her break analysis paralysis<br /><br />How community + networking opened doors (even in a small town)<br /><br />What retailers look for when carrying hot sauce brands<br /><br />Why buying local + supporting farmers is part of her mission<br /><br />How TikTok live selling (QVC-style) is helping her grow direct-to-consumer<br /><br />🌶️ Get sauced + shop Maria’s Sauce: mariashotsauce.com<br />📲 Follow Maria: @mariashotsauce (TikTok / IG / Facebook)<br /><br />Every Business Has a Backstory. If you’re building something of your own—especially as a small business owner—this one will hit.<br /><br />#SmallBusiness #WomenOwnedBusiness #FounderStory #Entrepreneurship #HotSauce #CPG #TraverseCity #FoodBusiness #StartupJourney #TheFoundersHustle</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>yes00:33:37115From Traverse City Kitchen Experiments to a Real Brand: Maria’s Sauce Backstoryfull<![CDATA[The Power of Just Pressing Record with Voiceover Artist Anthony Gettig | The Founders Hustle]]>In this episode of The Founders Hustle, Judy Swafford sits down with Anthony Gettig, a professional voiceover artist who has spent over four decades turning his passion for sound into a purpose-driven business.

Anthony shares how his journey began in a high school radio station, how a single mentor changed his life’s direction, and what it really takes to stay relevant through the rise of AI and digital disruption. His story is packed with lessons on grit, gratitude, and starting before you’re ready — from creating his own demo when everyone told him not to, to voicing projects for Microsoft, Harley-Davidson, and Stryker.

Whether you’re an entrepreneur, creative, or dreamer, this episode reminds you to “just press record” — because the only way to start is to start.

Contact Anthony at: https://www.hireanthony.com

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>https://www.thefoundershustle.comBuzzsprout-18309744Mon, 15 Dec 2025 12:00:00 GMT<p>In this episode of The Founders Hustle, Judy Swafford sits down with Anthony Gettig, a professional voiceover artist who has spent over four decades turning his passion for sound into a purpose-driven business.<br /><br />Anthony shares how his journey began in a high school radio station, how a single mentor changed his life’s direction, and what it really takes to stay relevant through the rise of AI and digital disruption. His story is packed with lessons on grit, gratitude, and starting before you’re ready — from creating his own demo when everyone told him not to, to voicing projects for Microsoft, Harley-Davidson, and Stryker.<br /><br />Whether you’re an entrepreneur, creative, or dreamer, this episode reminds you to “just press record” — because the only way to start is to start.</p><p>Contact Anthony at: https://www.hireanthony.com</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:32:3715The Power of Just Pressing Record with Voiceover Artist Anthony Gettig | The Founders Hustlefull<![CDATA[This Business Broker Helps Founders Sell Their Business The Smart Way | The Founders Hustle]]>In this episode of The Founders Hustle, Judy Swafford sits down with Brad Scoffin, co-founder of Advanced Business Brokers — better known as “Bowtie Brad.” Brad helps entrepreneurs buy and sell companies the right way: with heart, foresight, and purpose.

From selling Jolly Ranchers in middle school to helping founders retire on their own terms, Brad shares what he’s learned about building wealth that lasts — not just in dollars, but in memories. He opens up about faith, flexibility, and fulfillment; why most founders wait too long to plan their exit; and how the younger generation is changing the way business transitions happen.

Brad’s wisdom hits home for every entrepreneur: don’t chase the money, chase the moments.

Connect with Brad: https://BowtieBrad.com

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>https://www.thefoundershustle.comBuzzsprout-18309773Mon, 29 Dec 2025 12:00:00 GMT<p>In this episode of The Founders Hustle, Judy Swafford sits down with Brad Scoffin, co-founder of Advanced Business Brokers — better known as “Bowtie Brad.” Brad helps entrepreneurs buy and sell companies the right way: with heart, foresight, and purpose.<br /><br />From selling Jolly Ranchers in middle school to helping founders retire on their own terms, Brad shares what he’s learned about building wealth that lasts — not just in dollars, but in memories. He opens up about faith, flexibility, and fulfillment; why most founders wait too long to plan their exit; and how the younger generation is changing the way business transitions happen.<br /><br />Brad’s wisdom hits home for every entrepreneur: don’t chase the money, chase the moments.</p><p>Connect with Brad: https://BowtieBrad.com</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:33:4017This Business Broker Helps Founders Sell Their Business The Smart Way | The Founders Hustlefull<![CDATA[Trailer - The Founders Hustle]]>The Founders Hustle is a podcast that explores the journey of entrepreneurship — the vision, the grind, and the growth that defines every founder’s story. Hosted by Judy Swafford. 

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18117192Sun, 02 Nov 2025 02:00:00 GMT<p>The Founders Hustle is a podcast that explores the journey of entrepreneurship — the vision, the grind, and the growth that defines every founder’s story. Hosted by Judy Swafford. </p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:01:531Trailer - The Founders Hustletrailer<![CDATA[From $777 to 30 Years of Success: How Hilary Olney Built Trips Ahoy Travel Agency]]>In this inspiring episode of The Founders Hustle, Judy Swafford sits down with Hilary Olney, founder of Trips Ahoy Travel, who started her business in 1995 with just $777 and a borrowed office — and turned it into a thriving, 30-year success story.

Hilary opens up about how she built her travel agency from the ground up, the impact of the internet on her business, and how she survived global challenges like 9/11 and COVID — coming out even stronger. She shares lessons in resilience, adaptability, and freedom, and the importance of creating experiences that last a lifetime.

If you’ve ever dreamed of turning your passion into a career — or wondered what 30 years of entrepreneurship really looks like — Hilary’s story will remind you that success isn’t about luck. It’s about grit, grace, and never giving up.

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18248226Tue, 25 Nov 2025 00:00:00 GMT<p>In this inspiring episode of The Founders Hustle, Judy Swafford sits down with Hilary Olney, founder of Trips Ahoy Travel, who started her business in 1995 with just $777 and a borrowed office — and turned it into a thriving, 30-year success story.<br /><br />Hilary opens up about how she built her travel agency from the ground up, the impact of the internet on her business, and how she survived global challenges like 9/11 and COVID — coming out even stronger. She shares lessons in resilience, adaptability, and freedom, and the importance of creating experiences that last a lifetime.<br /><br />If you’ve ever dreamed of turning your passion into a career — or wondered what 30 years of entrepreneurship really looks like — Hilary’s story will remind you that success isn’t about luck. It’s about grit, grace, and never giving up.</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:28:5912From $777 to 30 Years of Success: How Hilary Olney Built Trips Ahoy Travel Agencyfull<![CDATA[The Startup Playbook Told as a Story: A Founder-Investor-Professor’s Best Lessons (Andrew Ackerman)]]>In this episode of The Founders Hustle, host Judy Swafford sits down with Andrew Ackerman, two-time founder, 70+ angel investor, adjunct entrepreneurship professor, and author of The Entrepreneur’s Odyssey—to break down the startup journey in a way most “how-to” books don’t.

Instead of preaching a checklist, Andrew explains why the best startup lessons stick when they’re told as a story. You’ll hear the emotional reality between “I have an idea” and “I got funded,” including how brutal the lows can get (and why founders aren’t prepared for the roller coaster).

We also get practical, investor-tested wisdom from Andrew’s years in accelerators and angel investing—what separates founders who have a real shot (think: well-reasoned but loosely held opinions, empathy as a business advantage, and treating everything as an experiment). 

If you’re building a company right now, thinking about taking the leap, or you just want a clearer picture of what entrepreneurship actually feels like, this conversation is your startup playbook—told in a way you’ll remember.

Andrew’s book: The Entrepreneur’s Odyssey can be found on Amazon or purchased direct https://www.andrewbackerman.com/book

Connect with Andrew: https://www.linkedin.com/in/andrewbackerman

#Entrepreneurship #Startups #AngelInvesting #StartupFunding #FoundersHustle #BusinessStories

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18813029Mon, 09 Mar 2026 10:00:00 GMT<p>In this episode of The Founders Hustle, host Judy Swafford sits down with Andrew Ackerman, two-time founder, 70+ angel investor, adjunct entrepreneurship professor, and author of The Entrepreneur’s Odyssey—to break down the startup journey in a way most “how-to” books don’t.<br /><br />Instead of preaching a checklist, Andrew explains why the best startup lessons stick when they’re told as a story. You’ll hear the emotional reality between “I have an idea” and “I got funded,” including how brutal the lows can get (and why founders aren’t prepared for the roller coaster).<br /><br />We also get practical, investor-tested wisdom from Andrew’s years in accelerators and angel investing—what separates founders who have a real shot (think: well-reasoned but loosely held opinions, empathy as a business advantage, and treating everything as an experiment). <br /><br />If you’re building a company right now, thinking about taking the leap, or you just want a clearer picture of what entrepreneurship actually feels like, this conversation is your startup playbook—told in a way you’ll remember.<br /><br />Andrew’s book: The Entrepreneur’s Odyssey can be found on Amazon or purchased direct https://www.andrewbackerman.com/book<br /><br />Connect with Andrew: https://www.linkedin.com/in/andrewbackerman<br /><br />#Entrepreneurship #Startups #AngelInvesting #StartupFunding #FoundersHustle #BusinessStories</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>yes00:53:36116The Startup Playbook Told as a Story: A Founder-Investor-Professor’s Best Lessons (Andrew Ackerman)full<![CDATA[The 20-Year Journey From Basement Studio to Full-Service Digital Agency | Kzoom]]>In this episode of The Founders Hustle, Judy Swafford sits down with Dan Martin, founder and CEO of KZoom, a full-service digital marketing agency that started in a basement with no camera and has grown into a 15-person creative powerhouse serving brands across the nation.

Dan opens up about his unexpected firing at 23, how that moment pushed him to start his own company, and what it really takes to survive — and thrive — in business for over 20 years. From burning DVDs in 2003 to managing SEO-driven campaigns in 2025, Dan shares the highs, lows, and lessons of entrepreneurship, creativity, and grit.

You’ll learn how KZoom transitioned from video production to full-service marketing, how to stay financially disciplined through uncertainty, and why long-term vision always beats short-term hype. If you’ve ever felt stuck, scared, or ready to quit — this episode will remind you why the long game wins.

Connect with Dan: https://kzoom.com

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>https://www.thefoundershustle.comBuzzsprout-18309783Mon, 05 Jan 2026 12:00:00 GMT<p>In this episode of The Founders Hustle, Judy Swafford sits down with Dan Martin, founder and CEO of KZoom, a full-service digital marketing agency that started in a basement with no camera and has grown into a 15-person creative powerhouse serving brands across the nation.<br /><br />Dan opens up about his unexpected firing at 23, how that moment pushed him to start his own company, and what it really takes to survive — and thrive — in business for over 20 years. From burning DVDs in 2003 to managing SEO-driven campaigns in 2025, Dan shares the highs, lows, and lessons of entrepreneurship, creativity, and grit.<br /><br />You’ll learn how KZoom transitioned from video production to full-service marketing, how to stay financially disciplined through uncertainty, and why long-term vision always beats short-term hype. If you’ve ever felt stuck, scared, or ready to quit — this episode will remind you why the long game wins.</p><p>Connect with Dan: https://kzoom.com</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:44:4618The 20-Year Journey From Basement Studio to Full-Service Digital Agency | Kzoomfull<![CDATA[How Saying “Yes, And” Built a Business | Dann Sytsma of Crawlspace Comedy]]>In this episode of The Founders Hustle, Judy Swafford sits down with Dann Sytsma, founder of Crawlspace Comedy Theater and Improv Effects, to explore how he went from analytical chemistry to building a creative business that’s transforming how people connect — on stage and in the workplace.

Dann shares his journey from lab experiments to laughter, how one “yes, and…” moment sparked a 20-year passion project, and how improv became a powerful tool for leadership, communication, and confidence.

From growing a local comedy theater with his wife Tara to teaching Fortune 500 companies the power of play, Dann’s story reminds us that entrepreneurship is really just one big improv act — full of curiosity, courage, and collaboration.

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18268726Mon, 08 Dec 2025 12:00:00 GMT<p>In this episode of The Founders Hustle, Judy Swafford sits down with Dann Sytsma, founder of Crawlspace Comedy Theater and Improv Effects, to explore how he went from analytical chemistry to building a creative business that’s transforming how people connect — on stage and in the workplace.<br /><br />Dann shares his journey from lab experiments to laughter, how one “yes, and…” moment sparked a 20-year passion project, and how improv became a powerful tool for leadership, communication, and confidence.<br /><br />From growing a local comedy theater with his wife Tara to teaching Fortune 500 companies the power of play, Dann’s story reminds us that entrepreneurship is really just one big improv act — full of curiosity, courage, and collaboration.</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:24:4014How Saying “Yes, And” Built a Business | Dann Sytsma of Crawlspace Comedyfull<![CDATA[How Serial Entrepreneur Ben Ipema Built The Friendly Pickle - His 12th Business and Biggest Dream]]>In this episode of The Founders Hustle, host Judy Swafford sits down with Ben Ipema, serial entrepreneur and founder of The Friendly Pickle, Kalamazoo’s newest indoor pickleball club designed for community, comfort, and connection.

Ben shares how his entrepreneurial journey began at 13, picking blueberries and painting cottages, and how that same work ethic carried him through 12 different businesses — from IT consulting to paddle manufacturing — before creating the business that blended all his passions: The Friendly Pickle.

He opens up about the real lessons of entrepreneurship — missing payroll by $2, learning from failure, and why the greatest joy of business isn’t profit, but people. Whether you’re building your first startup or planning your next chapter, Ben’s story proves that it’s never too late to create something you love.


Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18268543Mon, 01 Dec 2025 12:00:00 GMT<p>In this episode of The Founders Hustle, host Judy Swafford sits down with Ben Ipema, serial entrepreneur and founder of The Friendly Pickle, Kalamazoo’s newest indoor pickleball club designed for community, comfort, and connection.<br /><br />Ben shares how his entrepreneurial journey began at 13, picking blueberries and painting cottages, and how that same work ethic carried him through 12 different businesses — from IT consulting to paddle manufacturing — before creating the business that blended all his passions: The Friendly Pickle.<br /><br />He opens up about the real lessons of entrepreneurship — missing payroll by $2, learning from failure, and why the greatest joy of business isn’t profit, but people. Whether you’re building your first startup or planning your next chapter, Ben’s story proves that it’s never too late to create something you love.</p><p><br /></p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:29:5513How Serial Entrepreneur Ben Ipema Built The Friendly Pickle - His 12th Business and Biggest Dreamfull<![CDATA[From Living Room Startup to 135 Employees: A Father Daughter Business Story (Visiting Angels)]]>What does it really take to start a business from scratch — with no prior experience, plenty of uncertainty, and a whole lot of heart?

In this episode of The Founders Hustle, Judy sits down with Denny and Ellen of Visiting Angels Southwest Michigan, a father-daughter team who built their business from one employee in a living room into a thriving company with 3 offices and 135 employees.

This conversation is full of honest lessons for anyone who wants to start a business, grow through the hard seasons, and learn from founders who have actually lived it. From cash flow pressure and burnout to imposter syndrome, leadership growth, and building a company people trust, this episode is a real look at what entrepreneurship requires behind the scenes.

If you’re dreaming about starting something of your own, this episode will remind you that you do not need to have it all figured out to begin — but you do need resilience, humility, and a willingness to grow.

In this episode, you’ll learn:

- How they started their business with no prior industry experience
- What helped them grow from 1 employee to 135
- The hard lessons they learned in the first year
- How Ellen overcame imposter syndrome to become an owner
- Why support systems, community, and adaptability matter in business

Every business has a backstory — and this one is packed with practical wisdom and inspiration for founders at every stage.

Connect with Visiting Angels: https://www.visitingangels.com/southwestmichigan/home

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18889905Mon, 06 Apr 2026 11:00:00 GMT<p>What does it really take to start a business from scratch — with no prior experience, plenty of uncertainty, and a whole lot of heart?<br /><br />In this episode of The Founders Hustle, Judy sits down with Denny and Ellen of Visiting Angels Southwest Michigan, a father-daughter team who built their business from one employee in a living room into a thriving company with 3 offices and 135 employees.<br /><br />This conversation is full of honest lessons for anyone who wants to start a business, grow through the hard seasons, and learn from founders who have actually lived it. From cash flow pressure and burnout to imposter syndrome, leadership growth, and building a company people trust, this episode is a real look at what entrepreneurship requires behind the scenes.<br /><br />If you’re dreaming about starting something of your own, this episode will remind you that you do not need to have it all figured out to begin — but you do need resilience, humility, and a willingness to grow.<br /><br />In this episode, you’ll learn:<br /><br />- How they started their business with no prior industry experience<br />- What helped them grow from 1 employee to 135<br />- The hard lessons they learned in the first year<br />- How Ellen overcame imposter syndrome to become an owner<br />- Why support systems, community, and adaptability matter in business<br /><br />Every business has a backstory — and this one is packed with practical wisdom and inspiration for founders at every stage.<br /><br />Connect with Visiting Angels: https://www.visitingangels.com/southwestmichigan/home</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:34:06118From Living Room Startup to 135 Employees: A Father Daughter Business Story (Visiting Angels)full<![CDATA[Unstoppable Together: Beth Fisher on Support, Confidence, and Building Stronger Teams]]>Order Beth's Book: Selection Process 
https://tinyurl.com/5e4h522c

What happens when you stop trying to do it all alone—and start building the kind of support system that actually makes you stronger?

In this episode of The Founders Hustle, Judy Swafford sits down with Beth Fisher for a powerful conversation about confidence, leadership, and the real impact of lifting others up. Beth shares the mindset shifts that help leaders build stronger teams, create healthier work relationships, and show up with more clarity—especially during seasons when life and business feel heavy.

If you’re a founder, manager, or small business owner trying to lead well without burning out, this one will hit home.

In this conversation, you’ll learn:

- How encouragement becomes a leadership advantage
- Why community accelerates growth (and isolation slows it down)
- Practical ways to build trust, confidence, and stronger teams
- How to stop shrinking and start leading with intention

Beth said it best: “When we lift each other up, we are unstoppable.”

If this resonates, like, subscribe, and drop a comment: Who’s been unstoppable support for you—and how do you pay it forward?

Connect with Beth Fisher at https://www.bethfisher.com/

#Leadership #Entrepreneurship #TeamBuilding #SmallBusiness #FoundersHustle

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18607036Mon, 02 Feb 2026 09:00:00 GMT<p>Order Beth's Book: Selection Process <br />https://tinyurl.com/5e4h522c<br /><br />What happens when you stop trying to do it all alone—and start building the kind of support system that actually makes you stronger?<br /><br />In this episode of The Founders Hustle, Judy Swafford sits down with Beth Fisher for a powerful conversation about confidence, leadership, and the real impact of lifting others up. Beth shares the mindset shifts that help leaders build stronger teams, create healthier work relationships, and show up with more clarity—especially during seasons when life and business feel heavy.<br /><br />If you’re a founder, manager, or small business owner trying to lead well without burning out, this one will hit home.<br /><br />In this conversation, you’ll learn:<br /><br />- How encouragement becomes a leadership advantage<br />- Why community accelerates growth (and isolation slows it down)<br />- Practical ways to build trust, confidence, and stronger teams<br />- How to stop shrinking and start leading with intention<br /><br />Beth said it best: “When we lift each other up, we are unstoppable.”<br /><br />If this resonates, like, subscribe, and drop a comment: Who’s been unstoppable support for you—and how do you pay it forward?<br /><br />Connect with Beth Fisher at https://www.bethfisher.com/<br /><br />#Leadership #Entrepreneurship #TeamBuilding #SmallBusiness #FoundersHustle</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:38:06112Unstoppable Together: Beth Fisher on Support, Confidence, and Building Stronger Teamsfull<![CDATA[Why Authenticity Is The Secret to Speaking With Confidence with Melanie Spring | The Founders Hustle]]>In this episode of The Founders Hustle, Judy Swafford sits down with Melanie Spring, brand strategist, international speaker, and creator of Speak With Confidence, to talk about what it really means to embody your true self as a leader, speaker, and entrepreneur.

Melanie shares her journey from running a branding agency to becoming a sought-after speaker and “brand muse” for high achievers. She opens up about overcoming the fear of public speaking, how to align who you are on the inside with how you show up in business and life, and why authentic embodiment is the missing piece for most leaders. From discovering your superpower to stepping fully into your next chapter, this conversation is packed with inspiration and hard-earned truth.

If you’ve ever struggled with imposter syndrome, speaking anxiety, or losing yourself in your business, this episode will help you slow down, reconnect with your purpose, and learn how to show up confidently as the real you.

Connect with Melanie: https://melaniespring.com

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18309766Mon, 22 Dec 2025 12:00:00 GMT<p>In this episode of The Founders Hustle, Judy Swafford sits down with Melanie Spring, brand strategist, international speaker, and creator of Speak With Confidence, to talk about what it really means to embody your true self as a leader, speaker, and entrepreneur.<br /><br />Melanie shares her journey from running a branding agency to becoming a sought-after speaker and “brand muse” for high achievers. She opens up about overcoming the fear of public speaking, how to align who you are on the inside with how you show up in business and life, and why authentic embodiment is the missing piece for most leaders. From discovering your superpower to stepping fully into your next chapter, this conversation is packed with inspiration and hard-earned truth.<br /><br />If you’ve ever struggled with imposter syndrome, speaking anxiety, or losing yourself in your business, this episode will help you slow down, reconnect with your purpose, and learn how to show up confidently as the real you.</p><p>Connect with Melanie: https://melaniespring.com</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:37:0016Why Authenticity Is The Secret to Speaking With Confidence with Melanie Spring | The Founders Hustlefull<![CDATA[Get Comfortable Being Uncomfortable The EOS Playbook for Entrepreneurial Growth]]>Growth doesn’t feel good while it’s happening...and that’s the point. In this episode we talk with Michele Mollard, an EOS Implementer, about how to keep moving when growth feels uncomfortable, uncertain, and messy. They unpack the mindset traps that stall founders (from “getting ready to get ready” to imposter syndrome/head trash) and how EOS creates traction through clarity, accountability, and execution, so you can scale without losing your mind.

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>Buzzsprout-18493109Mon, 12 Jan 2026 13:00:00 GMT<p>Growth doesn’t feel good while it’s happening...and that’s the point. In this episode we talk with<b> </b>Michele Mollard, an EOS Implementer, about how to keep moving when growth feels uncomfortable, uncertain, and messy. They unpack the mindset traps that stall founders (from “getting ready to get ready” to imposter syndrome/head trash) and how EOS creates traction through clarity, accountability, and execution, so you can scale without losing your mind.</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:27:5919Get Comfortable Being Uncomfortable The EOS Playbook for Entrepreneurial Growthfull<![CDATA[From Pouring Concrete to $15M Online Matt Stafford’s Real Founder Story]]>In this episode of The Founders Hustle, Judy Swafford sits down with Matt Stafford, founder of Build Grow Scale, to unpack the real behind-the-scenes story of how he went from pouring commercial concrete at 19 to building multiple businesses—and eventually helping ecommerce brands fix the hidden issues that quietly kill conversions and profit.

Matt shares what it was like buying a business as a teenager and leading a team older than him, why communication and “never asking someone to do what you won’t do” shaped his leadership style, and how a Tony Robbins event nudged him toward the world of online business.

From there, the conversation dives into ecommerce growth lessons Matt learned the hard way—like how adding too many apps and upsells can tank your Shopify site speed, why “traffic isn’t your problem” is often true, and how learning Google Analytics helped him turn a struggling store around. He also breaks down what his team tracks to improve conversion rates (scroll depth, button clicks, video engagement, and more), and why increasing conversion rate from 2% to 4% can change everything without increasing ad spend.

This is a must-watch if you’re building a business, running a Shopify store, or simply love founder stories that are honest about the messy middle.

Connect with Matt / Build Grow Scale:
Website: buildgrowscale.com
Email: matt@buildgrowscale.com

Connect with the host, Judy, on Linkedin: https://www.linkedin.com/in/judyswafford/

Visit us online at https://thefoundershustle.com

Support the show

If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle

  • Watch & Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  
  • Listen & Join our email community: https://www.thefoundershustle.com  
  • Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  
  • Get on the podcast: https://tinyurl.com/3fwb7bny


]]>https://thefoundershustle.com/Buzzsprout-18683922Mon, 16 Feb 2026 12:00:00 GMT<p>In this episode of The Founders Hustle, Judy Swafford sits down with Matt Stafford, founder of Build Grow Scale, to unpack the real behind-the-scenes story of how he went from pouring commercial concrete at 19 to building multiple businesses—and eventually helping ecommerce brands fix the hidden issues that quietly kill conversions and profit.<br /><br />Matt shares what it was like buying a business as a teenager and leading a team older than him, why communication and “never asking someone to do what you won’t do” shaped his leadership style, and how a Tony Robbins event nudged him toward the world of online business.<br /><br />From there, the conversation dives into ecommerce growth lessons Matt learned the hard way—like how adding too many apps and upsells can tank your Shopify site speed, why “traffic isn’t your problem” is often true, and how learning Google Analytics helped him turn a struggling store around. He also breaks down what his team tracks to improve conversion rates (scroll depth, button clicks, video engagement, and more), and why increasing conversion rate from 2% to 4% can change everything without increasing ad spend.<br /><br />This is a must-watch if you’re building a business, running a Shopify store, or simply love founder stories that are honest about the messy middle.<br /><br />Connect with Matt / Build Grow Scale:<br />Website: buildgrowscale.com<br />Email: matt@buildgrowscale.com<br /><br />Connect with the host, Judy, on Linkedin: https://www.linkedin.com/in/judyswafford/<br /><br />Visit us online at https://thefoundershustle.com</p><p><a rel="noopener noreferrer nofollow" href="https://buymeacoffee.com/thefoundershustle">Support the show</a></p><p>If you’d like to toss a one-time “thank you” or grab a GRIT Happens sticker, you can do that by clicking the "Support The Show" link above or visit: https://buymeacoffee.com/thefoundershustle</p><ul><li>Watch &amp; Subscribe on YouTube: https://www.youtube.com/@TheFoundersHustle  </li><li>Listen &amp; Join our email community: https://www.thefoundershustle.com  </li><li>Connect with the host, Judy Swafford, on LinkedIn: https://www.linkedin.com/in/judyswafford  </li><li>Get on the podcast: https://tinyurl.com/3fwb7bny</li></ul><p><br /></p>no00:25:01114From Pouring Concrete to $15M Online Matt Stafford’s Real Founder Storyfull