<![CDATA[The Agent Economy]]>The Agent Economy is the weekly briefing on how AI is reshaping work, media, and markets - and what it means for marketing leaders

]]>https://www.youtube.com/@TheAgentEconomyUKRiverside.fm (https://riverside.com)Sat, 18 Jul 2026 12:32:34 GMTTue, 07 Apr 2026 11:43:16 GMT60Chris Grimsey<p>The Agent Economy is the weekly briefing on how AI is reshaping work, media, and markets - and what it means for marketing leaders</p>episodicChris Grimseychris@blackbirdgen.aino<![CDATA[Building an AI Native Agency | EP 10]]>In this conversation, Chris and Stephen discuss the emergence of AI native agencies and the impact of AI on agency operations. They explore the utilization of technology to scale operations, the transition from services to products, and the importance of brand positioning and visibility in the AI search landscape.

Takeaways

  • AI Native Agencies
  • Service as Software

Chapters

  • 00:00 Introduction to AI Native Agencies
  • 03:20 The Rise of AI Native Agencies
  • 08:33 Utilizing Technology to Scale Operations
  • 15:16 Building Custom Workflows with AI
  • 29:21 Transitioning from Services to Products
  • 35:46 Brand Positioning and Visibility
]]>c6ba6586-4f04-4006-9458-74b6da1fb72eTue, 14 Jul 2026 13:44:48 GMT<p>In this conversation, Chris and Stephen discuss the emergence of AI native agencies and the impact of AI on agency operations. They explore the utilization of technology to scale operations, the transition from services to products, and the importance of brand positioning and visibility in the AI search landscape.</p><p></p><p>Takeaways</p><ul><li>AI Native Agencies</li><li>Service as Software</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to AI Native Agencies</li><li>03:20 The Rise of AI Native Agencies</li><li>08:33 Utilizing Technology to Scale Operations</li><li>15:16 Building Custom Workflows with AI</li><li>29:21 Transitioning from Services to Products</li><li>35:46 Brand Positioning and Visibility</li></ul>no00:34:47110Building an AI Native Agency | EP 10full<![CDATA[The Agent Economy In Person! | EP9]]>This week we discuss all things AI Search, Agentic Commerce, LLM Advertising, Frontier models and what Founder life is actually like in the era of AI.

]]>cd23291e-4946-4b86-aacf-f724ae8276aaWed, 01 Jul 2026 12:48:47 GMT<p>This week we discuss all things AI Search, Agentic Commerce, LLM Advertising, Frontier models and what Founder life is actually like in the era of AI. </p><p></p><p></p>no00:47:0419The Agent Economy In Person! | EP9full<![CDATA[How ChatGPT Ads Monetise The Decision Layer | EP 8 ]]>The conversation covers the introduction of Chat GPT ads, self-serve platform, bidding options, agency infrastructure, targeting, ad strategy, AI search optimization, context hints, relevance weighting, ad placement, conversion tracking, agentic commerce, brand optimization, and the importance of organic visibility. It also previews the next episode on agentic commerce and Shopify integration.

Takeaways

  • Chat GPT ads offer a new advertising opportunity with a self-serve platform and bidding options.
  • AI search optimization can inform ad targeting and context hints for effective ad placement.
  • Relevance weighting and user experience play a key role in ad placement and user intent.

Chapters

  • 00:00 Introduction to Chat GPT Ads
  • 05:18 Targeting and Ad Strategy
  • 11:37 Hiring and Workforce at OpenAI
  • 17:31 Relevance Weighting and User Experience
  • 23:15 Ad Triggers and Restricted Topics
  • 29:06 Brand Optimization for Ads
]]>0818facf-9dd4-4a36-8afe-c01d513d69d7Sun, 14 Jun 2026 14:09:39 GMT<p>The conversation covers the introduction of Chat GPT ads, self-serve platform, bidding options, agency infrastructure, targeting, ad strategy, AI search optimization, context hints, relevance weighting, ad placement, conversion tracking, agentic commerce, brand optimization, and the importance of organic visibility. It also previews the next episode on agentic commerce and Shopify integration.</p><p></p><p>Takeaways</p><ul><li>Chat GPT ads offer a new advertising opportunity with a self-serve platform and bidding options.</li><li>AI search optimization can inform ad targeting and context hints for effective ad placement.</li><li>Relevance weighting and user experience play a key role in ad placement and user intent.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Chat GPT Ads</li><li>05:18 Targeting and Ad Strategy</li><li>11:37 Hiring and Workforce at OpenAI</li><li>17:31 Relevance Weighting and User Experience</li><li>23:15 Ad Triggers and Restricted Topics</li><li>29:06 Brand Optimization for Ads</li></ul>no00:32:5318How ChatGPT Ads Monetise The Decision Layer | EP 8 full<![CDATA[Google's New Era Of Search | EP 7]]>In this episode, Chris and Stephen discuss the updates from Google I.O., focusing on Google's new era of search. They cover topics such as AI mode, ad opportunities, agentic workflows, and the impact on marketing channels. They also explore the implications for businesses and the shift in user experience.

Takeaways

  • AI mode and agentic workflows are revolutionizing the Google search experience.
  • The shift in user experience and the impact on marketing channels will require businesses to adapt and optimize their strategies.

Chapters

  • 00:00 Introduction to Google I.O. Updates
  • 06:01 Agentic Coding and Personal Intelligence
]]>3e74b555-0b6f-4a15-9a35-a925fd07c9a3Thu, 04 Jun 2026 09:12:53 GMT<p>In this episode, Chris and Stephen discuss the updates from Google I.O., focusing on Google's new era of search. They cover topics such as AI mode, ad opportunities, agentic workflows, and the impact on marketing channels. They also explore the implications for businesses and the shift in user experience.</p><p></p><p>Takeaways</p><ul><li>AI mode and agentic workflows are revolutionizing the Google search experience.</li><li>The shift in user experience and the impact on marketing channels will require businesses to adapt and optimize their strategies.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Google I.O. Updates</li><li>06:01 Agentic Coding and Personal Intelligence</li></ul>no00:38:0417Google's New Era Of Search | EP 7full<![CDATA[Agentic Commerce Is Live | EP 6]]>The conversation delves into the world of Agentic Commerce, focusing on the expansion of Rufus, understanding its capabilities, optimizing for AI search, the evolution of ChatGBT and ads, and the future of search and Agentic Commerce. Key takeaways include the significance of Agentic Commerce and the importance of AI search optimization for brands and businesses.

Takeaways

  • Agentic Commerce
  • AI Search Optimization

Chapters

  • 00:00 Introduction to Agentic Commerce
  • 07:16 Optimizing for Rufus and AI Search
  • 21:01 Evolution of ChatGBT and Ads
  • 28:05 Future of Search and Agentic Commerce
]]>3ea03be4-69c7-4851-913b-bd17c3b5febdThu, 21 May 2026 13:41:16 GMT<p>The conversation delves into the world of Agentic Commerce, focusing on the expansion of Rufus, understanding its capabilities, optimizing for AI search, the evolution of ChatGBT and ads, and the future of search and Agentic Commerce. Key takeaways include the significance of Agentic Commerce and the importance of AI search optimization for brands and businesses.</p><p></p><p>Takeaways</p><ul><li>Agentic Commerce</li><li>AI Search Optimization</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Agentic Commerce</li><li>07:16 Optimizing for Rufus and AI Search</li><li>21:01 Evolution of ChatGBT and Ads</li><li>28:05 Future of Search and Agentic Commerce</li></ul>no00:29:4716Agentic Commerce Is Live | EP 6full<![CDATA[How AI Is Rewiring Customer Behaviour | EP 5]]>The conversation delves into the impact of AI on consumer behavior, the collapse of the traditional sales funnel in AI, the role of personalization and brand affinity in AI, the importance of structured data and AI readiness, the emergence of AI in the transaction layer, and the strategic readiness for AI commerce. The discussion also highlights the role of AI as an influencer and the impact of AI on consumer trust and decision-making.

Takeaways

  • AI as an Influencer
  • The Impact of AI on Consumer Behavior

Chapters

  • 00:00 The Role of AI in Consumer Behavior
  • 08:04 Personalization and Brand Affinity in AI
  • 23:33 Structured Data and AI Readiness
  • 32:01 AI and the Transaction Layer
]]>7e2fcf55-0108-43d5-a449-546e5e90cd7bTue, 12 May 2026 14:23:07 GMT<p>The conversation delves into the impact of AI on consumer behavior, the collapse of the traditional sales funnel in AI, the role of personalization and brand affinity in AI, the importance of structured data and AI readiness, the emergence of AI in the transaction layer, and the strategic readiness for AI commerce. The discussion also highlights the role of AI as an influencer and the impact of AI on consumer trust and decision-making.</p><p></p><p>Takeaways</p><ul><li>AI as an Influencer</li><li>The Impact of AI on Consumer Behavior</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Role of AI in Consumer Behavior</li><li>08:04 Personalization and Brand Affinity in AI</li><li>23:33 Structured Data and AI Readiness</li><li>32:01 AI and the Transaction Layer</li></ul>no00:36:2615How AI Is Rewiring Customer Behaviour | EP 5full<![CDATA[The End Of The Blue Link | EP 4]]>The conversation explores the impact of AI on the search landscape and the need for brands to adapt to the changing environment. It delves into the dominance of Google search, the influence of AI on consumer behavior, the journey of Google, the rise of AI, the pace of innovation, the significance of AI acquisitions, the evolution of AI, the rise of AI overviews, the transition to AI mode, the influence of AI on consumer behavior and trust in platforms, the impact of AI on consumer behavior, the introduction of AI mode and its implications, the debate on the future of SEO and AI, the changing landscape of search and its implications for brands, the opportunity for brands in the changing search landscape, the role of SEO and AI in the future, the future of SEO and AI, the importance of AI visibility and optimization, and the future of SEO and AI.

Takeaways

  • AI is transforming the search landscape
  • Brands need to adapt to the changing search environment

Chapters

  • 00:00 The Dominance of Google Search
  • 07:06 The Impact of AI on Search Behavior
  • 12:51 The Significance of AI Acquisitions
  • 18:05 The Influence of AI on Consumer Behavior
  • 23:28 The Transition to AI Mode and its Implications
  • 29:29 The Opportunity for Brands in the Changing Search Landscape
  • 35:23 The Role of SEO and AI in the Future
  • 41:11 The Importance of AI Visibility and Optimization
]]>af8bd060-0bbf-46cc-9db4-90f3acdbe378Tue, 05 May 2026 10:06:57 GMT<p>The conversation explores the impact of AI on the search landscape and the need for brands to adapt to the changing environment. It delves into the dominance of Google search, the influence of AI on consumer behavior, the journey of Google, the rise of AI, the pace of innovation, the significance of AI acquisitions, the evolution of AI, the rise of AI overviews, the transition to AI mode, the influence of AI on consumer behavior and trust in platforms, the impact of AI on consumer behavior, the introduction of AI mode and its implications, the debate on the future of SEO and AI, the changing landscape of search and its implications for brands, the opportunity for brands in the changing search landscape, the role of SEO and AI in the future, the future of SEO and AI, the importance of AI visibility and optimization, and the future of SEO and AI.</p><p></p><p>Takeaways</p><ul><li>AI is transforming the search landscape</li><li>Brands need to adapt to the changing search environment</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Dominance of Google Search</li><li>07:06 The Impact of AI on Search Behavior</li><li>12:51 The Significance of AI Acquisitions</li><li>18:05 The Influence of AI on Consumer Behavior</li><li>23:28 The Transition to AI Mode and its Implications</li><li>29:29 The Opportunity for Brands in the Changing Search Landscape</li><li>35:23 The Role of SEO and AI in the Future</li><li>41:11 The Importance of AI Visibility and Optimization</li></ul>no00:38:4614The End Of The Blue Link | EP 4full<![CDATA[ChatGPT Enters The Ad Game | EP 3]]>The episode begins with an introduction to Chat GPT ads and Claude design, followed by a discussion on the history and pilot launch of Chat GPT ads. The conversation then delves into the expansion and international rollout of Chat GPT ads, the pricing models and ad tech partnerships, ad formats and user settings, self-serve ads manager and CPC pricing, and measurement and SEO strategy in Chat GPT ads. The key takeaways include the international expansion of Chat GPT ads and the importance of organic visibility in the ad space.

Takeaways

  • Chat GPT ads are expanding internationally
  • The importance of organic visibility in Chat GPT ads

Chapters

  • 00:00 Introduction to Chat GPT Ads
  • 17:36 Pricing Models and Ad Tech Partnerships
  • 25:23 Ad Formats and User Settings
  • 32:25 Measurement and SEO Strategy in Chat GPT Ads
]]>4667e720-aaaa-40e6-bc74-77698731521cWed, 22 Apr 2026 08:53:13 GMT<p>The episode begins with an introduction to Chat GPT ads and Claude design, followed by a discussion on the history and pilot launch of Chat GPT ads. The conversation then delves into the expansion and international rollout of Chat GPT ads, the pricing models and ad tech partnerships, ad formats and user settings, self-serve ads manager and CPC pricing, and measurement and SEO strategy in Chat GPT ads. The key takeaways include the international expansion of Chat GPT ads and the importance of organic visibility in the ad space.</p><p></p><p>Takeaways</p><ul><li>Chat GPT ads are expanding internationally</li><li>The importance of organic visibility in Chat GPT ads</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to Chat GPT Ads</li><li>17:36 Pricing Models and Ad Tech Partnerships</li><li>25:23 Ad Formats and User Settings</li><li>32:25 Measurement and SEO Strategy in Chat GPT Ads</li></ul>no00:29:1913ChatGPT Enters The Ad Game | EP 3full<![CDATA[AI models, Tech Layoffs, Changes in AI-Driven Search Behavior, The Importance of AI Search | EP 2]]>The conversation covers the rapid advancements in AI models, the impact of tech layoffs, changes in AI-driven search behavior, the importance of AI search and optimization, Shopify's agentic capabilities, and the preparation for ads in ChatGPT. These topics shed light on the evolving landscape of AI and its impact on various industries, particularly in marketing and e-commerce.

Takeaways

  • AI models are becoming more powerful and are being released at a faster pace
  • Tech layoffs are impacting the global technology sector, with 75% of the cuts in the US
  • AI-driven search behavior changes are leading to a decline in website visitors and an increase in impressions
  • AI search, answer engine optimization, and generative engine optimization are key areas of focus for brands
  • Shopify's agentic capabilities and collaboration with ChatGPT are set to revolutionize the consumer experience
  • ChatGPT is preparing for CPC ads, signaling a shift in advertising capabilities

Chapters

  • 00:00 Advancements in AI Models
  • 09:14 Impact of Tech Layoffs
  • 17:23 AI Search and Optimization
  • 25:40 Preparation for Ads in ChatGPT
]]>320d3ad2-b124-4093-82a8-75cda9f8811bWed, 15 Apr 2026 12:23:09 GMT<p>The conversation covers the rapid advancements in AI models, the impact of tech layoffs, changes in AI-driven search behavior, the importance of AI search and optimization, Shopify's agentic capabilities, and the preparation for ads in ChatGPT. These topics shed light on the evolving landscape of AI and its impact on various industries, particularly in marketing and e-commerce.</p><p></p><p>Takeaways</p><ul><li>AI models are becoming more powerful and are being released at a faster pace</li><li>Tech layoffs are impacting the global technology sector, with 75% of the cuts in the US</li><li>AI-driven search behavior changes are leading to a decline in website visitors and an increase in impressions</li><li>AI search, answer engine optimization, and generative engine optimization are key areas of focus for brands</li><li>Shopify's agentic capabilities and collaboration with ChatGPT are set to revolutionize the consumer experience</li><li>ChatGPT is preparing for CPC ads, signaling a shift in advertising capabilities</li></ul><p></p><p>Chapters</p><ul><li>00:00 Advancements in AI Models</li><li>09:14 Impact of Tech Layoffs</li><li>17:23 AI Search and Optimization</li><li>25:40 Preparation for Ads in ChatGPT</li></ul>no00:22:4412AI models, Tech Layoffs, Changes in AI-Driven Search Behavior, The Importance of AI Search | EP 2full<![CDATA[Introducing The Agent Economy]]>The conversation delves into the impact of AI on marketing and organizations, covering recent updates in the AI space, adoption and use cases of AI models, advancements in AI models, comparison of Anthropic and OpenAI, advertising with ChatGPT, organizational changes and AI adoption, and the future of AI in organizations. It explores the direction of travel towards agentic commerce, the adoption rate of AI models, and the impending launch of the latest model. Additionally, it discusses the impact of AI on organizational structure, market correction, and over-hiring, as well as the role of AI in communication and coordination, access to AI models, and the value of AI skills and automation in the workplace. The conversation delves into the growth of AI search and its impact on traditional search engines, the rise of agentic commerce and its implications for the retail industry, and the transition to AI in traditional search engines. The discussion explores the challenges and opportunities presented by these technological advancements, shedding light on the evolving landscape of consumer behavior and business strategies.

Takeaways

  • AI Impact on Marketing
  • AI Adoption in Organizations AI search growth
  • Agentic commerce and its impact on retail
  • Transition to AI in traditional search engines

Chapters

  • 00:00 Introduction to AI in Marketing
  • 06:14 Adoption and Use Cases of AI Models
  • 11:06 Use Cases of AI Models
  • 15:54 Comparison of Anthropic and OpenAI
  • 22:09 Advertising with ChatGPT
  • 27:05 Organizational Changes and AI Adoption
  • 35:09 AI Search and Traditional Search Engines
  • 45:15 The Rise of AI Search
  • 54:08 Agentic Commerce and Retail
]]>f1a9b270-503a-4506-b115-0a1d4974ee7cTue, 07 Apr 2026 11:45:01 GMT<p>The conversation delves into the impact of AI on marketing and organizations, covering recent updates in the AI space, adoption and use cases of AI models, advancements in AI models, comparison of Anthropic and OpenAI, advertising with ChatGPT, organizational changes and AI adoption, and the future of AI in organizations. It explores the direction of travel towards agentic commerce, the adoption rate of AI models, and the impending launch of the latest model. Additionally, it discusses the impact of AI on organizational structure, market correction, and over-hiring, as well as the role of AI in communication and coordination, access to AI models, and the value of AI skills and automation in the workplace. The conversation delves into the growth of AI search and its impact on traditional search engines, the rise of agentic commerce and its implications for the retail industry, and the transition to AI in traditional search engines. The discussion explores the challenges and opportunities presented by these technological advancements, shedding light on the evolving landscape of consumer behavior and business strategies.</p><p></p><p>Takeaways</p><ul><li>AI Impact on Marketing</li><li>AI Adoption in Organizations AI search growth</li><li>Agentic commerce and its impact on retail</li><li>Transition to AI in traditional search engines</li></ul><p></p><p>Chapters</p><ul><li>00:00 Introduction to AI in Marketing</li><li>06:14 Adoption and Use Cases of AI Models</li><li>11:06 Use Cases of AI Models</li><li>15:54 Comparison of Anthropic and OpenAI</li><li>22:09 Advertising with ChatGPT</li><li>27:05 Organizational Changes and AI Adoption</li><li>35:09 AI Search and Traditional Search Engines</li><li>45:15 The Rise of AI Search</li><li>54:08 Agentic Commerce and Retail</li></ul>no01:01:3511Introducing The Agent Economyfull