<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Purpose by Design]]></title><description><![CDATA[<p><i>You were made for something.</i><br /><i>This is Purpose by Design with Jacob Adams and Diana Urbina.</i><br /><i>Real stories of purpose, calling, and the journey to build something meaningful.</i></p>]]></description><link>https://purposebydesign.show</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Sun, 08 Nov 2026 15:00:40 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/vxhbHqBV.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Jacob Adams & Diana Urbina]]></author><pubDate>Mon, 13 Apr 2026 15:17:20 GMT</pubDate><copyright><![CDATA[2026 Jacob Adams & Diana Urbina]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Self-Improvement]]></category><itunes:author>Jacob Adams &amp; Diana Urbina</itunes:author><itunes:summary>&lt;p&gt;&lt;i&gt;You were made for something.&lt;/i&gt;&lt;br /&gt;&lt;i&gt;This is Purpose by Design with Jacob Adams and Diana Urbina.&lt;/i&gt;&lt;br /&gt;&lt;i&gt;Real stories of purpose, calling, and the journey to build something meaningful.&lt;/i&gt;&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Jacob Adams &amp; Diana Urbina</itunes:name><itunes:email>jacoblewisadams@gmail.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Education"><itunes:category text="Self-Improvement"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/0425817a-f179-4794-8072-40a018bb072d/logos/2a1f232e-b5d0-4243-a16c-f6f805ec5fbe.png"/><item><title><![CDATA[From Corporate Leadership to Purpose-Driven Work | with Diana Urbina]]></title><description><![CDATA[<p>In this episode of Purpose by Design, Jacob Adams and Diana Urbina explore what it means to live and work with purpose, and how identity plays a foundational role in that journey.</p><p>Diana shares her path from corporate leadership at Microsoft to becoming an executive coach, along with the experiences that shaped her perspective on growth, alignment, and meaningful work.</p><p>Together, they discuss:</p><ul><li>How identity influences the way we approach our careers and decisions</li><li>The challenges many leaders face with clarity and overwhelm</li><li>The transition from structured corporate environments to more purpose-driven paths</li><li>The role of self-awareness and intentional development</li><li>A framework for thinking about growth: identity, alignment, and ascension</li></ul><p>This conversation is a thoughtful look at purpose—not as a single moment of discovery, but as something developed over time through reflection, experience, and intentional action.</p><p><i>You were made for something. Let’s find it.</i></p>]]></description><guid isPermaLink="false">1e7cc281-0dbd-4fb8-801b-620fa4df9c4b</guid><dc:creator><![CDATA[Jacob Adams & Diana Urbina]]></dc:creator><pubDate>Mon, 13 Apr 2026 15:37:42 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/46b1741e74391db242d593a435432126efe0ab713abebc51945af1281b61457d/eyJlcGlzb2RlSWQiOiIxZTdjYzI4MS0wZGJkLTRmYjgtODAxYi02MjBmYTRkZjljNGIiLCJwb2RjYXN0SWQiOiIwNDI1ODE3YS1mMTc5LTQ3OTQtODA3Mi00MGEwMThiYjA3MmQiLCJhY2NvdW50SWQiOiI2NjM2Yjc4YjE4NzNjMTkyMjM0ZjIxNzYiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjlkZDBhYjhkMjc4YmU2MzZlNTZkNzVkL2pha2VzLXN0dWRpby00aEYwVi1jb21wb3Nlci0yMDI2LTQtMTNfXzE3LTI0LTQwLm1wMyJ9.mp3" length="60786250" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/0425817a-f179-4794-8072-40a018bb072d/episodes/1e7cc281-0dbd-4fb8-801b-620fa4df9c4b/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;In this episode of Purpose by Design, Jacob Adams and Diana Urbina explore what it means to live and work with purpose, and how identity plays a foundational role in that journey.&lt;/p&gt;&lt;p&gt;Diana shares her path from corporate leadership at Microsoft to becoming an executive coach, along with the experiences that shaped her perspective on growth, alignment, and meaningful work.&lt;/p&gt;&lt;p&gt;Together, they discuss:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;How identity influences the way we approach our careers and decisions&lt;/li&gt;&lt;li&gt;The challenges many leaders face with clarity and overwhelm&lt;/li&gt;&lt;li&gt;The transition from structured corporate environments to more purpose-driven paths&lt;/li&gt;&lt;li&gt;The role of self-awareness and intentional development&lt;/li&gt;&lt;li&gt;A framework for thinking about growth: identity, alignment, and ascension&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;This conversation is a thoughtful look at purpose—not as a single moment of discovery, but as something developed over time through reflection, experience, and intentional action.&lt;/p&gt;&lt;p&gt;&lt;i&gt;You were made for something. Let’s find it.&lt;/i&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:42:13</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/0425817a-f179-4794-8072-40a018bb072d/logos/2a1f232e-b5d0-4243-a16c-f6f805ec5fbe.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>From Corporate Leadership to Purpose-Driven Work | with Diana Urbina</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>