<![CDATA[Beyond the Artistry]]>Welcome to Beyond the Artistry. We're Jordan and Lindsay Bowerman, and this podcast was born out of a story we never could have planned.

We built a permanent makeup business and training academy together, but honestly, the business was never really the point. It was the vehicle. What we were actually after was a life rooted in faith, built around our family, and worth being proud of at the end of the day.

This show is where we pull back the curtain on what that journey actually looks like. The growth and the hard seasons. The wins in business and the work it takes to keep a marriage strong when you're building something together. We talk about mindset, purpose, and what it really means to lead a life with intention.

If you're an entrepreneur trying to build something real, a couple navigating the tension of working together, or someone who just knows there's more on the other side of where you are right now, you're in the right place.

We're not here to make it look easy. We're here to make it worth it. Let's go beyond the artistry together.

]]>https://www.BowermanArtistry.com/podcastRiverside.fm (https://riverside.com)Mon, 15 Jun 2026 04:37:35 GMTMon, 01 Dec 2025 18:22:43 GMT60Jordan and Lindsay<p>Welcome to Beyond the Artistry. We're Jordan and Lindsay Bowerman, and this podcast was born out of a story we never could have planned.</p><p>We built a permanent makeup business and training academy together, but honestly, the business was never really the point. It was the vehicle. What we were actually after was a life rooted in faith, built around our family, and worth being proud of at the end of the day.<br /></p><p>This show is where we pull back the curtain on what that journey actually looks like. The growth and the hard seasons. The wins in business and the work it takes to keep a marriage strong when you're building something together. We talk about mindset, purpose, and what it really means to lead a life with intention.<br /></p><p>If you're an entrepreneur trying to build something real, a couple navigating the tension of working together, or someone who just knows there's more on the other side of where you are right now, you're in the right place.<br /></p><p>We're not here to make it look easy. We're here to make it worth it. Let's go beyond the artistry together.</p>episodicJordan and Lindsayjordan@bowermanartistry.comno<![CDATA[Josh Latimer-What is F.R.A.P.?-#27]]>The conversation covers the introduction of Josh Latimer, the impact of FRAP framework on business growth, and the importance of community and collaboration in business success. It also delves into the practical implementation of pricing adjustments and the potential formation of a local mastermind group for small business owners.


Josh Latimer
https://www.instagram.com/meetjoshlatimer/
https://open.spotify.com/show/5mUD6BJp9OZrQEeeK9Cedr

Takeaways

  • FRAP Framework
  • Community and Collaboration
]]>f7984239-19c3-4d56-9379-351feeb5ae0eThu, 07 May 2026 17:58:23 GMT<p>The conversation covers the introduction of Josh Latimer, the impact of FRAP framework on business growth, and the importance of community and collaboration in business success. It also delves into the practical implementation of pricing adjustments and the potential formation of a local mastermind group for small business owners.</p><p><br />Josh Latimer<br /><a rel="noopener noreferrer nofollow" href="https://www.instagram.com/meetjoshlatimer/" target="_blank">https://www.instagram.com/meetjoshlatimer/</a><br /><a rel="noopener noreferrer nofollow" href="https://open.spotify.com/show/5mUD6BJp9OZrQEeeK9Cedr" target="_blank">https://open.spotify.com/show/5mUD6BJp9OZrQEeeK9Cedr</a><br /></p><p>Takeaways</p><ul><li>FRAP Framework</li><li>Community and Collaboration</li></ul>no00:26:18127Josh Latimer-What is F.R.A.P.?-#27full<![CDATA[10 Years of Bowerman Artistry Part 2-#26]]>A deep dive into the 10-year journey of Bowerman Artistry, exploring the challenges, pivots, and lessons learned as business owners. The conversation covers the evolution of the business, the impact of COVID-19, the dynamics of working as a couple, and the importance of balancing family and business.

Takeaways

  • Pivoting in business is crucial for survival and growth.
  • Balancing service delivery with business management is essential for long-term success.

Chapters

  • 00:00 The Early Days and COVID-19 Impact
  • 17:10 Balancing Family and Business
  • 37:27 Lessons Learned and Looking Ahead
]]>bedecdc2-a33a-4065-8df1-19be4b304a07Thu, 02 Apr 2026 13:30:00 GMT<p>A deep dive into the 10-year journey of Bowerman Artistry, exploring the challenges, pivots, and lessons learned as business owners. The conversation covers the evolution of the business, the impact of COVID-19, the dynamics of working as a couple, and the importance of balancing family and business.</p><p></p><p>Takeaways</p><ul><li>Pivoting in business is crucial for survival and growth.</li><li>Balancing service delivery with business management is essential for long-term success.</li></ul><p></p><p>Chapters</p><ul><li>00:00 The Early Days and COVID-19 Impact</li><li>17:10 Balancing Family and Business</li><li>37:27 Lessons Learned and Looking Ahead</li></ul>no00:37:4112610 Years of Bowerman Artistry Part 2-#26full<![CDATA[10 Years of Bowerman Artistry Part 1-#25]]>What does it really take to build a business that lasts 10 years?


In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story.


We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today.


You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction.


We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard.

This episode is packed with real lessons on:
• Building a business from the ground up
• Navigating growth, pivots, and change
• Overcoming fear and taking action anyway
• Creating longevity in the beauty and PMU industry
• Staying grounded in faith, family, and purpose


If you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time.


This is just Part 1. Part 2 and 3 coming soon...

]]>c784f683-852d-47c8-b914-a3644fcd6fb9Thu, 26 Mar 2026 20:00:12 GMT<p>What does it really take to build a business that lasts 10 years?</p><p><br />In this special episode of Beyond the Artistry, we’re taking you behind the scenes of our journey from a tiny 100 square foot room to building Bowerman Artistry into what it is today. This is not the highlight reel. This is the real story.</p><p><br />We share how Lindsay discovered microblading, took a leap of faith with no money, and became one of the first artists in Northern Indiana to offer it. We talk about the early days filled with anxiety, learning on real clients, and figuring everything out without the resources that exist today.</p><p><br />You’ll hear about the pivots that shaped our business, how we grew from permanent makeup into a full service studio with esthetics and laser, and why listening to your clients can completely transform your direction.</p><p><br />We also open up about the challenges no one talks about. The moments we wanted to quit, the pressure of building a business as a husband and wife, and what it looks like to keep going when things get hard.<br /></p><p>This episode is packed with real lessons on:<br />• Building a business from the ground up<br />• Navigating growth, pivots, and change<br />• Overcoming fear and taking action anyway<br />• Creating longevity in the beauty and PMU industry<br />• Staying grounded in faith, family, and purpose</p><p><br />If you are an entrepreneur, permanent makeup artist, med spa owner, or someone chasing growth in business and life, this episode will remind you that success is built one step at a time.</p><p><br />This is just Part 1. Part 2 and 3 coming soon...</p>no00:25:1812510 Years of Bowerman Artistry Part 1-#25full<![CDATA[$1500 GIVEAWAY-#14]]>We have never done this large of a giveaway! We are giving away a ELITE ticket to PMU World Live. Valued at almost $1500. Enter on our Instagram post here... https://www.instagram.com/reel/C6ukceXMSi7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/1500-GIVEAWAY-14-e2la6eh5bfe6aa4-4f71-404b-bbb4-f437f41f1547Tue, 25 Jun 2024 19:55:49 GMT<p>We have never done this large of a giveaway! We are giving away a ELITE ticket to PMU World Live. Valued at almost $1500. Enter on our Instagram post here... https://www.instagram.com/reel/C6ukceXMSi7/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==</p> no00:03:14114$1500 GIVEAWAY-#14bonus<![CDATA[Why Florida?-#13]]>Some of you know we just opened a second location in Sarasota Florida. Like we don't have enough going on right? In this episode we dive into why did we choose Florida, why did we want to open a second location, and some of the struggles of opening another location. This is a longer episode, so sit back relax and enjoy!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Why-Florida--13-e2j1me9d0cca1a2-588c-41d4-bf32-35e81ef5607cMon, 29 Apr 2024 21:38:31 GMT<p>Some of you know we just opened a second location in Sarasota Florida. Like we don't have enough going on right? In this episode we dive into why did we choose Florida, why did we want to open a second location, and some of the struggles of opening another location. This is a longer episode, so sit back relax and enjoy!</p> no00:43:56113Why Florida?-#13full<![CDATA[Dealing with Difficult Clients-#10]]>In this episode of the Goal Getter Podcast, hosts Jordan and Lindsay dive deep into a topic that every service provider can relate to: dealing with difficult clients. With years of experience in the permanent makeup industry, they share their insights, tips, and even some crazy stories about handling challenging clients.

From managing client expectations to setting boundaries, Jordan and Lindsay cover it all. They emphasize the importance of listening to clients, even when it's hard, and how constructive criticism can make you a better service provider. They also discuss the significance of having clear policies in place to protect both your business and your clients.

Join Jordan and Lindsay as they share their journey of navigating through difficult client situations and learn valuable lessons that can help you handle similar challenges in your own business. Tune in to this episode to gain actionable strategies and insights that will empower you to handle difficult clients with confidence and professionalism.

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Dealing-with-Difficult-Clients-10-e2gac0i5b88c17d-4498-4307-bfcc-e7041741911bMon, 26 Feb 2024 21:09:59 GMT<p>In this episode of the Goal Getter Podcast, hosts Jordan and Lindsay dive deep into a topic that every service provider can relate to: dealing with difficult clients. With years of experience in the permanent makeup industry, they share their insights, tips, and even some crazy stories about handling challenging clients.</p> <p>From managing client expectations to setting boundaries, Jordan and Lindsay cover it all. They emphasize the importance of listening to clients, even when it's hard, and how constructive criticism can make you a better service provider. They also discuss the significance of having clear policies in place to protect both your business and your clients.</p> <p>Join Jordan and Lindsay as they share their journey of navigating through difficult client situations and learn valuable lessons that can help you handle similar challenges in your own business. Tune in to this episode to gain actionable strategies and insights that will empower you to handle difficult clients with confidence and professionalism.</p> no00:32:25110Dealing with Difficult Clients-#10full<![CDATA[LIVE with Influencer Chelsea Fetter-#17]]>Episode Summary: Join us in this exciting episode as we reconnect with Chelsea, a social media guru and content creator. Chelsea shares her journey from documenting travels across the United States and beyond to specializing in local adventures and small business support. She dives into her personal experiences and insights into content creation, balancing a busy life with kids, and maintaining a successful online presence.


Follow Chelsea on Instagram


Episode Highlights:

  • Introduction to Chelsea: Discover Chelsea's background, her passion for travel, and how she transitioned from a travel blogger to a local content creator.
  • Permanent Makeup Deep Dive: Chelsea and our hosts discuss the ins and outs of permanent makeup, addressing common questions and concerns. Learn about the importance of choosing the right artist, avoiding oversaturation, and ensuring a natural look.
  • Eyebrow Techniques and Myths: Get expert advice on achieving the perfect brows, understanding the healing process, and the importance of touch-ups for maintaining a natural appearance.
  • Eyeliner and Lip Blushing: Learn about the nuances of permanent eyeliner, including color choices and techniques to avoid the dreaded blue-gray fade. Discover the growing trend of lip blushing and how to achieve your desired lip color.
  • Live Session Insights: As Chelsea prepares for her own permanent makeup session, our hosts walk through the process, providing tips and debunking myths about permanent makeup.

Why You Should Listen: Whether you're a permanent makeup enthusiast or just curious about the process, this episode offers valuable insights from professionals in the industry. Chelsea's story of organic growth and her passion for helping small businesses will inspire you to embrace new opportunities and trust the process, both in beauty and in life.

Tune in to learn, laugh, and maybe even get a little inspired to explore the world of permanent makeup with us!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/LIVE-with-Influencer-Chelsea-Fetter-17-e2mjcead0d9b0f3-a84d-498b-b792-ea18d69e8190Mon, 29 Jul 2024 18:27:37 GMT<p><strong>Episode Summary:</strong> Join us in this exciting episode as we reconnect with Chelsea, a social media guru and content creator. Chelsea shares her journey from documenting travels across the United States and beyond to specializing in local adventures and small business support. She dives into her personal experiences and insights into content creation, balancing a busy life with kids, and maintaining a successful online presence.</p> <p><br /></p> <p><a href="https://www.instagram.com/chelsea.fetter" rel="noopener noreferrer nofollow" target="_blank">Follow Chelsea on Instagram</a></p> <p><br /></p> <p><strong>Episode Highlights:</strong></p> <ul> <li><strong>Introduction to Chelsea:</strong> Discover Chelsea's background, her passion for travel, and how she transitioned from a travel blogger to a local content creator.</li> <li><strong>Permanent Makeup Deep Dive:</strong> Chelsea and our hosts discuss the ins and outs of permanent makeup, addressing common questions and concerns. Learn about the importance of choosing the right artist, avoiding oversaturation, and ensuring a natural look.</li> <li><strong>Eyebrow Techniques and Myths:</strong> Get expert advice on achieving the perfect brows, understanding the healing process, and the importance of touch-ups for maintaining a natural appearance.</li> <li><strong>Eyeliner and Lip Blushing:</strong> Learn about the nuances of permanent eyeliner, including color choices and techniques to avoid the dreaded blue-gray fade. Discover the growing trend of lip blushing and how to achieve your desired lip color.</li> <li><strong>Live Session Insights:</strong> As Chelsea prepares for her own permanent makeup session, our hosts walk through the process, providing tips and debunking myths about permanent makeup.</li> </ul> <p><strong>Why You Should Listen:</strong> Whether you're a permanent makeup enthusiast or just curious about the process, this episode offers valuable insights from professionals in the industry. Chelsea's story of organic growth and her passion for helping small businesses will inspire you to embrace new opportunities and trust the process, both in beauty and in life.</p> <p><strong>Tune in to learn, laugh, and maybe even get a little inspired to explore the world of permanent makeup with us!</strong></p> no00:40:06117LIVE with Influencer Chelsea Fetter-#17full<![CDATA[Why You Should Try New Things-#8]]>In this episode Jordan & Lindsay delve into the challenges of embracing change in the dynamic world of business. Drawing from personal experiences and insights from high-level podcasts, they stress the significance of stepping out of comfort zones and trying new strategies. Reflecting on the past year, they caution against repeating unsuccessful approaches and emphasize the need for adaptability. They share their journey into podcasting as a platform for authenticity, shedding light on the economic challenges faced by businesses globally. Practical advice is offered on diversifying strategies, including partnering with businesses, aligning values, and providing financial incentives. The episode concludes with a focus on networking and community-building, advocating for conference attendance as a key element in professional growth and relationship-building. Listeners gain valuable insights on navigating change, fostering partnerships, and thriving in the entrepreneurial landscape of 2024!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Why-You-Should-Try-New-Things-8-e2f41uo22fef21b-ee49-449e-93ea-88e3f2367b1fTue, 30 Jan 2024 01:44:24 GMT<p>In this episode Jordan &amp; Lindsay delve into the challenges of embracing change in the dynamic world of business. Drawing from personal experiences and insights from high-level podcasts, they stress the significance of stepping out of comfort zones and trying new strategies. <strong>Reflecting on the past year, they caution against repeating unsuccessful approaches and emphasize the need for adaptability.</strong> They share their journey into podcasting as a platform for authenticity, shedding light on the economic challenges faced by businesses globally. Practical advice is offered on diversifying strategies, including partnering with businesses, aligning values, and providing financial incentives. The episode concludes with a focus on networking and community-building, advocating for conference attendance as a key element in professional growth and relationship-building. Listeners gain valuable insights on navigating change, fostering partnerships, and thriving in the entrepreneurial landscape of 2024!</p> no00:35:4718Why You Should Try New Things-#8full<![CDATA[Want vs Why-#2]]>Have you ever pursued a goal or desired something, only to feel empty and incomplete once you achieved it, craving something more? That's because you were chasing wants without a clear purpose. In this episode, Jordan explores the importance of having a meaningful "why" behind your goals and desires.

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Want-vs-Why-2-e2cndmk1c8e1923-a515-4d60-bd07-54e9a9788869Mon, 04 Dec 2023 12:04:00 GMT<p>Have you ever pursued a goal or desired something, only to feel empty and incomplete once you achieved it, craving something more? That's because you were chasing wants without a clear purpose. In this episode, Jordan explores the importance of having a meaningful "why" behind your goals and desires.</p> no00:11:5712Want vs Why-#2full<![CDATA[Freedom & Flexibility-#6]]>In this episode on Freedom & Flexibility, Jordan and Lindsay share their journey of building a successful business while prioritizing family and enjoying the freedom that comes with entrepreneurship. In this episode, they delve into the dynamics of running their own business, emphasizing the importance of freedom in time, financial stability, and work-life balance. They open up about the challenges of working from home with three kids, sharing their daily routine, studio days, and the joys of incorporating their children into their entrepreneurial journey. Join them as they discuss the blurred lines of work-life balance, the seasons of entrepreneurship, and the fulfillment of passing on their passion to the next generation. If you're navigating the challenges of balancing work and family, this episode offers insights, encouragement, and a glimpse into the rewarding chaos of their lives.

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Freedom--Flexibility-6-e2eg405d2eb9db6-87ae-4f20-a5fa-0b029db29b94Mon, 15 Jan 2024 20:59:19 GMT<p>In this episode on Freedom &amp; Flexibility, Jordan and Lindsay share their journey of building a successful business while prioritizing family and enjoying the freedom that comes with entrepreneurship. In this episode, they delve into the dynamics of running their own business, emphasizing the importance of freedom in time, financial stability, and work-life balance. They open up about the challenges of working from home with three kids, sharing their daily routine, studio days, and the joys of incorporating their children into their entrepreneurial journey. Join them as they discuss the blurred lines of work-life balance, the seasons of entrepreneurship, and the fulfillment of passing on their passion to the next generation. If you're navigating the challenges of balancing work and family, this episode offers insights, encouragement, and a glimpse into the rewarding chaos of their lives.</p> no00:14:4416Freedom & Flexibility-#6full<![CDATA[Fuzion Artistry | AI & Email Marketing-#4]]>Have you observed the pervasive integration of AI into various aspects of our daily lives? Explore the synergy between AI and email marketing in this episode. Join us as we delve into the intricacies of this collaboration with Leanne, the owner of Fuzion Artistry, and her fiancé Chandler. Gain insights on initiating email marketing strategies for your business and much more!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Fuzion-Artistry--AI--Email-Marketing-4-e2d4dnrce76458c-9c62-49cf-92ba-7fa826c1d370Mon, 18 Dec 2023 12:11:00 GMT<p>Have you observed the pervasive integration of AI into various aspects of our daily lives? Explore the synergy between AI and email marketing in this episode. Join us as we delve into the intricacies of this collaboration with Leanne, the owner of Fuzion Artistry, and her fiancé Chandler. Gain insights on initiating email marketing strategies for your business and much more!</p> no00:48:1414Fuzion Artistry | AI & Email Marketing-#4full<![CDATA[Goal Getter- Intro]]>Hi there! We are so glad that YOU are here!

We’re a husband and wife duo who took a leap of faith several years ago to embark on this permanent makeup business journey together. We both worked unsuccessful and unfulfilling jobs before and now we've turned our business into a thriving 6 figure business in the first year. They say you're meant to lead those who were once in your shoes, so that’s what we are doing. Navigating kids, homeschooling, business and life together. 

But this podcast is about more than just business and permanent makeup – it's about personal growth. We're here to help you conquer your goals, both in your business and in life. And remember, growth begins when you get outside of your comfort zone.

So, let's go get some GOALS!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Goal-Getter--Intro-e2bvr0lf2bb7834-f049-48e0-9a3f-388519ddf2a5Wed, 15 Nov 2023 19:22:31 GMT<p>Hi there! We are so glad that YOU are here!</p> <p>We’re a husband and wife duo who took a leap of faith several years ago to embark on this permanent makeup business journey together. We both worked unsuccessful and unfulfilling jobs before and now we've turned our business into a thriving 6 figure business in the first year. They say you're meant to lead those who were once in your shoes, so that’s what we are doing. Navigating kids, homeschooling, business and life together. </p> <p>But this podcast is about more than just business and permanent makeup – it's about personal growth. We're here to help you conquer your goals, both in your business and in life. And remember, growth begins when you get outside of your comfort zone.</p> <p>So, let's go get some GOALS!</p> no00:01:0611Goal Getter- Introtrailer<![CDATA[Building From the Ground Up- #15]]>In this episode of the Goalgetter Podcast, we dive into the recent changes at Bowerman Artistry. We've gone through a significant rebrand and expanded with a new location in Florida! Tune in to learn why we changed our name and how opening a new branch has reignited our passion for our business.

We'll be sharing our insights on what it really takes to grow a permanent makeup business from the ground up. From the misconceptions about going viral on social media to the importance of consistency, we break down the hard truths about starting and expanding a business. Discover the value of grassroots marketing, the power of partnerships, and why borrowing someone else's audience can be a game-changer.

Whether you're new to the industry or looking to expand, this episode is packed with practical advice and personal experiences that can help you navigate your business journey. Join us as we document our growth and share what works, what doesn't, and how you can apply these lessons to your own business.

Stay tuned for our upcoming episode focused on the rebrand itself, and keep those wheels turning for continuous business growth!

Listen now and get inspired to take your business to the next level!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Building-From-the-Ground-Up--15-e2la6j07b0735a3-6ff8-4177-804c-47aa053d1333Mon, 01 Jul 2024 12:23:00 GMT<p>In this episode of the Goalgetter Podcast, we dive into the recent changes at Bowerman Artistry. We've gone through a significant rebrand and expanded with a new location in Florida! Tune in to learn why we changed our name and how opening a new branch has reignited our passion for our business.</p> <p>We'll be sharing our insights on what it really takes to grow a permanent makeup business from the ground up. From the misconceptions about going viral on social media to the importance of consistency, we break down the hard truths about starting and expanding a business. Discover the value of grassroots marketing, the power of partnerships, and why borrowing someone else's audience can be a game-changer.</p> <p>Whether you're new to the industry or looking to expand, this episode is packed with practical advice and personal experiences that can help you navigate your business journey. Join us as we document our growth and share what works, what doesn't, and how you can apply these lessons to your own business.</p> <p>Stay tuned for our upcoming episode focused on the rebrand itself, and keep those wheels turning for continuous business growth!</p> <p><strong>Listen now and get inspired to take your business to the next level!</strong></p> no00:11:25115Building From the Ground Up- #15full<![CDATA[Email Marketing-#3]]>Would you like your product or service to reach your ideal clients' inboxes effortlessly? Email marketing is the perfect solution! It provides a foolproof method to communicate your message to clients and encourage them to take action on your offerings. Unlike social media you are reaching every single person on your list instead of just a small percentage of your audience. If you're uncertain about the benefits of email marketing or unfamiliar with its concept, tune in to this episode for valuable insights!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Email-Marketing-3-e2d476435415ee4-1356-4fc4-9f20-8f879dbd0040Mon, 11 Dec 2023 19:13:16 GMT<p>Would you like your product or service to reach your ideal clients' inboxes effortlessly? Email marketing is the perfect solution! It provides a foolproof method to communicate your message to clients and encourage them to take action on your offerings. Unlike social media you are reaching every single person on your list instead of just a small percentage of your audience. If you're uncertain about the benefits of email marketing or unfamiliar with its concept, tune in to this episode for valuable insights!</p> no00:07:0513Email Marketing-#3full<![CDATA[Managing Client Expectations-#12]]>Join Lindsay in this insightful episode as she delves into the art of managing client expectations within the studio setting. Taking the reins solo today, Lindsay delves into questions sourced from their engaging "Ask the Pros" series, hosted on their Instagram and Facebook platforms.

With a passion for transparency and professionalism, Lindsay guides listeners through the nuances of client interactions, particularly focusing on the sensitive issue of age-related considerations in beauty services.

Beginning with a foundation of honesty and expertise, Lindsay shares her wealth of experience to debunk common misconceptions, especially surrounding age and its impact on service eligibility. Drawing from years in the industry, she explains the intricacies of skin aging and why certain procedures may not be suitable for older clients. Lindsay offers alternatives and emphasizes the importance of tailoring services to each client's unique needs and skin type.

Throughout the episode, Lindsay emphasizes the significance of clear communication, from initial consultations to post-service follow-ups. By outlining timelines, pricing structures, and potential challenges upfront, Lindsay ensures clients are empowered to make informed decisions aligned with their goals.

With her trademark blend of professionalism and empathy, Lindsay encourages listeners to view client interactions as opportunities to build trust and deliver exceptional service. By prioritizing transparent communication and managing expectations effectively, she asserts that studios can cultivate positive experiences and long-lasting client relationships.

Don't miss Lindsay's invaluable insights into client management strategies and learn how to navigate the complexities of client expectations within your own studio. Follow us on Instagram at @michiannamicroblading to participate in our weekly Ask the Pros series and join Lindsay as she continues to empower listeners in the beauty industry.

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Managing-Client-Expectations-12-e2gvvnkbfb2951d-cd1c-430f-9a53-47f1ac35e7dcTue, 12 Mar 2024 18:53:50 GMT<p>Join Lindsay in this insightful episode as she delves into the art of managing client expectations within the studio setting. Taking the reins solo today, Lindsay delves into questions sourced from their engaging "Ask the Pros" series, hosted on their Instagram and Facebook platforms.</p> <p>With a passion for transparency and professionalism, Lindsay guides listeners through the nuances of client interactions, particularly focusing on the sensitive issue of age-related considerations in beauty services.</p> <p>Beginning with a foundation of honesty and expertise, Lindsay shares her wealth of experience to debunk common misconceptions, especially surrounding age and its impact on service eligibility. Drawing from years in the industry, she explains the intricacies of skin aging and why certain procedures may not be suitable for older clients. Lindsay offers alternatives and emphasizes the importance of tailoring services to each client's unique needs and skin type.</p> <p>Throughout the episode, Lindsay emphasizes the significance of clear communication, from initial consultations to post-service follow-ups. By outlining timelines, pricing structures, and potential challenges upfront, Lindsay ensures clients are empowered to make informed decisions aligned with their goals.</p> <p>With her trademark blend of professionalism and empathy, Lindsay encourages listeners to view client interactions as opportunities to build trust and deliver exceptional service. By prioritizing transparent communication and managing expectations effectively, she asserts that studios can cultivate positive experiences and long-lasting client relationships.</p> <p>Don't miss Lindsay's invaluable insights into client management strategies and learn how to navigate the complexities of client expectations within your own studio. Follow us on Instagram at @michiannamicroblading to participate in our weekly Ask the Pros series and join Lindsay as she continues to empower listeners in the beauty industry.</p> no00:12:00112Managing Client Expectations-#12full<![CDATA[Jordan UNFILTERED-#23]]>EPISODE: Unfiltered with Jordan Bowerman — From Sports to PMU, Fatherhood, and Finding His Calling
Podcast: Beyond the Artistry

In this heartfelt episode of Beyond the Artistry, we flip the script — and this time, Jordan Bowerman is in the hot seat. 🎤

From playing college basketball to stepping into the world of permanent makeup — and becoming a husband, father, and business owner along the way — Jordan gets raw about what it really looked like to leave behind his dream of a career in sports to build Bowerman Artistry alongside Lindsay.

We go beyond the pigment and into the real-life tension of identity shifts, male vulnerability in a female-dominated industry, battling ego, finding purpose through faith, and what it takes to lead through service when no one’s watching.

💬 Topics we cover:

  • Leaving behind a sports career for entrepreneurship

  • The reality of being a man in the PMU industry

  • Letting go of ego and embracing servant leadership

  • Building a life and business with your spouse

  • The messy middle of being a dad, husband, and business owner

  • What it means to walk in faith and confidence even when it’s hard

If you’re a beauty professional, business owner, or just someone questioning your next big move — this episode will speak to you. Tune in for a refreshing, real, and deeply encouraging conversation.

🔗 Explore More from Bowerman Artistry:
✨ Client Services: www.BowermanArtistry.com
🎓 PMU Training & Courses: www.PMUTrainingAcademy.com
📸 Instagram: @BowermanArtistry
📘 Facebook: facebook.com/BowermanArtistry

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Jordan-UNFILTERED-23-e34fpr51d73ade8-1e59-4c32-916b-d4d583368038Thu, 10 Jul 2025 13:06:00 GMT<p><strong>EPISODE: Unfiltered with Jordan Bowerman — From Sports to PMU, Fatherhood, and Finding His Calling</strong><br /><strong>Podcast: Beyond the Artistry</strong></p><p>In this heartfelt episode of <em>Beyond the Artistry</em>, we flip the script — and this time, Jordan Bowerman is in the hot seat. 🎤</p><p>From playing college basketball to stepping into the world of <strong>permanent makeup</strong> — and becoming a husband, father, and business owner along the way — Jordan gets raw about what it really looked like to leave behind his dream of a career in sports to build Bowerman Artistry alongside Lindsay.</p><p>We go beyond the pigment and into the <strong>real-life tension</strong> of identity shifts, male vulnerability in a female-dominated industry, battling ego, finding purpose through faith, and what it takes to lead through service when no one’s watching.</p><p>💬 Topics we cover:</p><ul><li><p>Leaving behind a sports career for entrepreneurship</p></li><li><p>The reality of being a <strong>man in the PMU industry</strong></p></li><li><p>Letting go of ego and embracing servant leadership</p></li><li><p>Building a life and business with your spouse</p></li><li><p>The messy middle of being a dad, husband, and business owner</p></li><li><p>What it means to walk in faith and confidence even when it’s hard</p></li></ul><p>If you’re a beauty professional, business owner, or just someone questioning your next big move — this episode will speak to you. Tune in for a refreshing, real, and deeply encouraging conversation.</p><p>🔗 <strong>Explore More from Bowerman Artistry:</strong><br />✨ Client Services: <a href="https://www.BowermanArtistry.com" rel="noopener noreferrer nofollow">www.BowermanArtistry.com</a><br />🎓 PMU Training &amp; Courses: <a href="https://www.PMUTrainingAcademy.com" rel="noopener noreferrer nofollow">www.PMUTrainingAcademy.com</a><br />📸 Instagram: <a href="https://www.instagram.com/BowermanArtistry" rel="noopener noreferrer nofollow">@BowermanArtistry</a><br />📘 Facebook: <a href="https://www.facebook.com/BowermanArtistry" rel="noopener noreferrer nofollow">facebook.com/BowermanArtistry</a></p> no00:35:09123Jordan UNFILTERED-#23full<![CDATA[Texas Dela Rosa-#24]]>In this episode of Beyond the Artistry, Jordan Bowerman sits down with Texas Dela Rosa—a laser specialist, educator, and industry leader who’s changing the game in aesthetics and tattoo removal.

Together, they dive into:

  • Why laser is becoming a must-know skill for PMU artists

  • The myths around tattoo and PMU removal

  • How mastering laser can open up more doors (and income streams) in your beauty career

  • Texas’ journey into the laser world and how he’s empowering artists through education

This episode isn’t just about lasers—it’s about growth, education, and stepping into your next level of expertise. Whether you're a PMU artist looking to expand your services or simply curious about the power of laser technology, you’ll walk away feeling inspired, informed, and fired up.

Let us make your life easier—this one’s packed with gems.

👇 Connect with Texas Dela Rosa:

🎯 Personal Brand Website: ⁠www.TexasDelaRosa.com

📸 Instagram: ⁠@TexasDelaRosa

👇 Connect with Bowerman Artistry:
🎯 Client Services: www.BowermanArtistry.com
🎓 PMU Training & Online Courses: www.PMUTrainingAcademy.com
📸 Instagram: @BowermanArtistry
📘 Facebook: Bowerman Artistry
🎥 YouTube: @BowermanArtistry
🎧 Spotify: Listen on Spotify
🍎 Apple Podcasts: Listen on Apple

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Texas-Dela-Rosa-24-e35m6jh90984b5f-ff0e-4a7f-8c0d-3c97679000c4Thu, 17 Jul 2025 15:25:45 GMT<p>In this episode of <em>Beyond the Artistry</em>, Jordan Bowerman sits down with Texas Dela Rosa—a laser specialist, educator, and industry leader who’s changing the game in aesthetics and tattoo removal.</p><p>Together, they dive into:</p><ul><li><p>Why laser is becoming a must-know skill for PMU artists</p></li><li><p>The myths around tattoo and PMU removal</p></li><li><p>How mastering laser can open up more doors (and income streams) in your beauty career</p></li><li><p>Texas’ journey into the laser world and how he’s empowering artists through education</p></li></ul><p>This episode isn’t just about lasers—it’s about growth, education, and stepping into your next level of expertise. Whether you're a PMU artist looking to expand your services or simply curious about the power of laser technology, you’ll walk away feeling inspired, informed, and fired up.</p><p><strong>Let us make your life easier—this one’s packed with gems.</strong></p><p>👇 Connect with Texas Dela Rosa:</p><p>🎯 <strong>Personal Brand Website</strong>: <a href="https://www.BowermanArtistry.com" rel="noopener noreferrer nofollow" target="_blank">⁠www.TexasDelaRosa.com</a></p><p>📸 <strong>Instagram</strong>: <a href="https://www.instagram.com/BowermanArtistry" rel="noopener noreferrer nofollow" target="_blank">⁠@TexasDelaRosa</a></p><p>👇 Connect with Bowerman Artistry:<br />🎯 <strong>Client Services</strong>: <a href="https://www.BowermanArtistry.com" rel="noopener noreferrer nofollow" target="_blank">www.BowermanArtistry.com</a><br />🎓 <strong>PMU Training &amp; Online Courses</strong>: <a href="https://www.PMUTrainingAcademy.com" rel="noopener noreferrer nofollow" target="_blank">www.PMUTrainingAcademy.com</a><br />📸 <strong>Instagram</strong>: <a href="https://www.instagram.com/BowermanArtistry" rel="noopener noreferrer nofollow" target="_blank">@BowermanArtistry</a><br />📘 <strong>Facebook</strong>: <a href="https://www.facebook.com/BowermanArtistry" rel="noopener noreferrer nofollow" target="_blank">Bowerman Artistry</a><br />🎥 <strong>YouTube</strong>: <a href="https://www.youtube.com/@BowermanArtistry" rel="noopener noreferrer nofollow" target="_blank">@BowermanArtistry</a><br />🎧 <strong>Spotify</strong>: <a href="https://open.spotify.com/show/0gOxVmVIn6nZyYxdxMkqyk?si=f985fa4f6ec1470d" rel="noopener noreferrer nofollow" target="_blank">Listen on Spotify</a><br />🍎 <strong>Apple Podcasts</strong>: <a href="https://podcasts.apple.com/us/podcast/the-goal-getter-podcast/id1716093613" rel="noopener noreferrer nofollow" target="_blank">Listen on Apple</a></p> no00:34:41124Texas Dela Rosa-#24full<![CDATA[PMU World 2024 Part 2-#22]]>Mastering Mature Skin – Techniques, Tips & the Things No One Talks About

Let’s get into the good stuff. 💡

This episode is Part 2 of our live talk from PMU World 2024—and this time, we’re diving deep into the techniques that have helped us confidently work on mature skin (and avoid some of the common mistakes that cost time, money, and trust).

We’re walking you through:
✨ How to assess mature skin beyond just “age”
✨ What we look for in wrinkles, texture, and skin movement (and how to adjust technique for each)
✨ Our go-to tips for brows, eyeliner, and lip tattooing on clients 50+
✨ The biggest mistakes we see artists make—and how to avoid them with grace and professionalism

If you’ve ever felt unsure when a mature client sits in your chair… this one’s for you. Whether you’re just starting out or you’ve been tattooing for years, this episode will sharpen your skill set and give you a fresh dose of confidence.

🧡 Because when you understand the skin, you elevate your artistry.

Hit play—and let’s master mature skin, together.


Let's Connect...

⁠Client Website HERE⁠

⁠Training PMU Website HERE⁠

⁠Follow Us On Instagram HERE⁠

⁠Follow Us On Facebook HERE⁠

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/PMU-World-2024-Part-2-22-e34pgdc58b4b5b3-3753-4091-b321-e37ddc440d36Thu, 03 Jul 2025 12:31:00 GMT<p><em>Mastering Mature Skin – Techniques, Tips &amp; the Things No One Talks About</em></p><p>Let’s get into the good stuff. 💡</p><p>This episode is Part 2 of our <strong>live talk from PMU World 2024</strong>—and this time, we’re diving <em>deep</em> into the techniques that have helped us confidently work on mature skin (and avoid some of the common mistakes that cost time, money, and trust).</p><p>We’re walking you through:<br />✨ How to assess mature skin beyond just “age”<br />✨ What we look for in wrinkles, texture, and skin movement (and how to adjust technique for each)<br />✨ Our go-to tips for brows, eyeliner, and lip tattooing on clients 50+<br />✨ The biggest mistakes we see artists make—and how to avoid them with grace and professionalism</p><p>If you’ve ever felt unsure when a mature client sits in your chair… this one’s for you. Whether you’re just starting out or you’ve been tattooing for years, this episode will sharpen your skill set and give you a fresh dose of confidence.</p><p>🧡 Because when you understand the skin, you elevate your artistry.</p><p>Hit play—and let’s master mature skin, together.</p><p><br /></p><p>Let's Connect...</p><p><a rel="noopener noreferrer nofollow">⁠Client Website HERE⁠</a></p><p><a href="https://www.pmutrainingacademy.com/" rel="noopener noreferrer nofollow">⁠Training PMU Website HERE⁠</a></p><p><a href="https://www.instagram.com/bowermanartistry" rel="noopener noreferrer nofollow">⁠Follow Us On Instagram HERE⁠</a></p><p><a href="https://www.facebook.com/BowermanArtistry" rel="noopener noreferrer nofollow">⁠Follow Us On Facebook HERE⁠</a></p> no00:52:56122PMU World 2024 Part 2-#22full<![CDATA[Lindsay UNFILTERED-#20]]>Beyond the Artistry: Lindsay UNFILTERED – What You DON'T Know About Lindsay!

What's one thing people assume about Lindsay that's completely wrong? What's her secret talent outside of permanent makeup? And what was her real first impression of Jordan? Find out all this and more in "Lindsay UNFILTERED," a surprise Q&A on Beyond the Artistry that takes our co-host completely off guard! Join us for a hilariously honest and deeply insightful conversation as Lindsay shares her journey as a business leader, wife, and mom. Discover her refreshing perspective on perfectionism, the challenges of balancing multiple roles, and a powerful message about beauty standards that's set to disrupt the industry. This episode is a must-listen for anyone seeking inspiration, real-world business advice, and a candid look into the life of a successful female entrepreneur.

Client Website HERE


Training PMU Website HERE

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Lindsay-UNFILTERED-20-e34d5us1bf942c0-6f2d-4d46-a2b1-bb40de6b289aThu, 19 Jun 2025 13:00:00 GMT<p><strong>Beyond the Artistry: Lindsay UNFILTERED – What You DON'T Know About Lindsay!</strong></p><p>What's one thing people assume about <strong>Lindsay</strong> that's completely wrong? What's her secret talent outside of <strong>permanent makeup</strong>? And what was her <em>real</em> first impression of Jordan? Find out all this and more in "Lindsay UNFILTERED," a surprise Q&amp;A on <strong>Beyond the Artistry</strong> that takes our co-host completely off guard! Join us for a hilariously honest and deeply insightful conversation as Lindsay shares her journey as a <strong>business leader, wife, and mom</strong>. Discover her refreshing perspective on <strong>perfectionism</strong>, the challenges of <strong>balancing multiple roles</strong>, and a powerful message about <strong>beauty standards</strong> that's set to disrupt the industry. This episode is a must-listen for anyone seeking <strong>inspiration, real-world business advice</strong>, and a candid look into the life of a successful <strong>female entrepreneur</strong>.</p><p><a rel="noopener noreferrer nofollow">Client Website HERE</a></p><p><br /></p><p><a href="https://www.PMUTrainingAcademy.com" rel="noopener noreferrer nofollow">Training PMU Website HERE</a></p> no00:23:44120Lindsay UNFILTERED-#20full<![CDATA[Real & Raw-#18]]>We’re back! After a long break from podcasting, we’re finally sitting down to share everything that’s been going on—both in business and in life. The past two years have been some of the hardest we’ve faced, from unexpected health struggles to navigating burnout and feeling completely stuck. We’re pulling back the curtain on it all—the highs, the lows, and the lessons we’ve learned along the way.

In this episode, we’re getting real about the challenges of balancing business, personal health, and family, plus what finally pushed us to start making changes. We’ll also talk about some exciting milestones, including our time at PMU World and what’s next for us. If you’ve ever felt overwhelmed, exhausted, or like you’ve lost your spark, this one’s for you. Let’s catch up!


https://www.BowermanArtistry.com


https://www.PMUTrainingAcademy.com

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Real--Raw-18-e2vnfqma012435c-4898-4776-b9d1-ed409c1a4074Wed, 05 Mar 2025 02:50:26 GMT<p>We’re back! After a long break from podcasting, we’re finally sitting down to share everything that’s been going on—both in business and in life. The past two years have been some of the hardest we’ve faced, from unexpected health struggles to navigating burnout and feeling completely stuck. We’re pulling back the curtain on it all—the highs, the lows, and the lessons we’ve learned along the way.</p><p>In this episode, we’re getting <em>real</em> about the challenges of balancing business, personal health, and family, plus what finally pushed us to start making changes. We’ll also talk about some exciting milestones, including our time at PMU World and what’s next for us. If you’ve ever felt overwhelmed, exhausted, or like you’ve lost your spark, this one’s for you. Let’s catch up!</p><p><br /></p><p><a href="https://www.BowermanArtistry.com" rel="noopener noreferrer nofollow" target="_blank">https://www.BowermanArtistry.com</a></p><p><br /></p><p><a href="https://www.PMUTrainingAcademy.com" rel="noopener noreferrer nofollow" target="_blank">https://www.PMUTrainingAcademy.com</a></p> no00:51:04118Real & Raw-#18full<![CDATA[Victoria Glam | Networking to Stand Out-#9]]>In this episode, join the Jordan & Lindsay as they delve into the art of networking and making lasting connections. Their special guest, Victoria Glam, shares her insights on how to elevate your networking game and stand out in a crowd. Victoria, known as the queen of networking, discusses her journey of traveling and attending conferences to expand her brands.

From the importance of in-person interactions to the power of collaboration, Victoria emphasizes the value of networking in today's business landscape. She shares her strategies for leveraging conferences to showcase her products and build meaningful relationships within the industry.

Discover how Victoria's relentless pursuit of networking opportunities has led to exponential growth for her business. From securing partnerships to landing speaking engagements, Victoria's story serves as inspiration for entrepreneurs seeking to make their mark through networking.

Tune in to learn practical tips and insights on networking, branding, and seizing opportunities in the world of business. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on how to network effectively and stand out in a competitive market.


https://www.instagram.com/victoria.glam/

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Victoria-Glam--Networking-to-Stand-Out-9-e2ff4er0f986463-a763-45a7-88bc-d9304bafee1aTue, 06 Feb 2024 23:23:00 GMT<p>In this episode, join the Jordan &amp; Lindsay as they delve into the art of networking and making lasting connections. Their special guest, Victoria Glam, shares her insights on how to elevate your networking game and stand out in a crowd. Victoria, known as the queen of networking, discusses her journey of traveling and attending conferences to expand her brands.</p> <p>From the importance of in-person interactions to the power of collaboration, Victoria emphasizes the value of networking in today's business landscape. She shares her strategies for leveraging conferences to showcase her products and build meaningful relationships within the industry.</p> <p>Discover how Victoria's relentless pursuit of networking opportunities has led to exponential growth for her business. From securing partnerships to landing speaking engagements, Victoria's story serves as inspiration for entrepreneurs seeking to make their mark through networking.</p> <p>Tune in to learn practical tips and insights on networking, branding, and seizing opportunities in the world of business. Whether you're a seasoned entrepreneur or just starting out, this episode offers invaluable advice on how to network effectively and stand out in a competitive market.</p> <p><br /></p> <p><a href="https://www.instagram.com/victoria.glam/" rel="noopener noreferrer nofollow" target="_blank">https://www.instagram.com/victoria.glam/</a></p> no00:40:1019Victoria Glam | Networking to Stand Out-#9full<![CDATA[Your BIGGEST Asset-#19]]>As solo entrepreneurs, we are the most valuable asset in our business! In this episode, we dive into why prioritizing self-care is crucial for long-term success. Whether you’re a PMU artist, hairstylist, or any service-based business owner, neglecting sleep, nutrition, and mental well-being can directly impact your productivity and income.

We’re sharing our top tips on:
✅ The importance of sleep & how to optimize it
✅ Fueling your body with the right nutrition for energy & focus
✅ Why taking time away from your business actually helps it grow

If you’re feeling burnt out or struggling to juggle it all, this episode is for you! We’ve been there, and we want to help you build a sustainable, thriving business without sacrificing your health.

🎧 Hit subscribe so you never miss an episode, and if you’re loving the podcast, leave us a review—it helps more entrepreneurs like you find us! 🚀

Website for Services-https://www.BowermanArtistry.com

Website for our Academy-https://www.PMUTrainingAcademy.com


]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Your-BIGGEST-Asset-19-e30gbl6944b0538-89b7-49ab-8ccf-f520228c2382Mon, 24 Mar 2025 13:01:00 GMT<p>As solo entrepreneurs, <em>we</em> are the most valuable asset in our business! In this episode, we dive into why prioritizing self-care is crucial for long-term success. Whether you’re a PMU artist, hairstylist, or any service-based business owner, neglecting sleep, nutrition, and mental well-being can directly impact your productivity and income.</p><p>We’re sharing our top tips on:<br />✅ The importance of sleep &amp; how to optimize it<br />✅ Fueling your body with the right nutrition for energy &amp; focus<br />✅ Why taking time away from your business actually helps it grow</p><p>If you’re feeling burnt out or struggling to juggle it all, this episode is for you! We’ve been there, and we want to help you build a sustainable, thriving business without sacrificing your health.</p><p>🎧 Hit subscribe so you never miss an episode, and if you’re loving the podcast, leave us a review—it helps more entrepreneurs like you find us! 🚀</p><p>Website for Services-<a href="https://www.BowermanArtistry.com" rel="noopener noreferrer nofollow" target="_blank">https://www.BowermanArtistry.com</a></p><p>Website for our Academy-<a href="https://www.PMUTrainingAcademy.com" rel="noopener noreferrer nofollow" target="_blank">https://www.PMUTrainingAcademy.com</a></p><p><br /></p> no00:12:51119Your BIGGEST Asset-#19full<![CDATA[Short & Long Term Goals-#7]]>In this episode, Jordan and Lindsay discuss the challenges of balancing parenthood, homeschooling, and entrepreneurship. They share insights into how they prioritize tasks and manage their time to achieve both short-term and long-term goals. The couple emphasizes the importance of discipline, setting clear goals, and creating a schedule to stay focused. They also highlight the need for accountability and share practical tips for achieving success in both personal and business endeavors. Join them as they navigate the complexities of juggling multiple roles and strive for growth in their entrepreneurial journey.

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Short--Long-Term-Goals-7-e2epvov9177c2ea-2b26-4aa1-8ba4-8c9a67b776c2Mon, 22 Jan 2024 22:38:48 GMT<p>In this episode, Jordan and Lindsay discuss the challenges of balancing parenthood, homeschooling, and entrepreneurship. They share insights into how they prioritize tasks and manage their time to achieve both short-term and long-term goals. The couple emphasizes the importance of discipline, setting clear goals, and creating a schedule to stay focused. They also highlight the need for accountability and share practical tips for achieving success in both personal and business endeavors. Join them as they navigate the complexities of juggling multiple roles and strive for growth in their entrepreneurial journey.</p> no00:20:4217Short & Long Term Goals-#7full<![CDATA[Instagram Is Down 1 Tool You NEED!-#11]]>In the latest episode of The Goal Getter Podcast, Jordan dives deep into the importance of email marketing for small businesses, particularly in light of recent social media disruptions. With Instagram and Facebook experiencing downtime, they emphasize the critical need for alternative communication channels.

Listeners will learn about the three key types of audiences—cold, warm, and hot—and how to effectively engage each. Jordan also discusses various traffic sources, emphasizing the significance of owning your traffic to ensure sustainability and control in an unpredictable digital environment.

Throughout the episode, Jordan unpacks essential email marketing statistics, including delivery rate, open rate, and click-through rate. They break down these metrics to help listeners understand their significance and optimize their email marketing strategies for maximum impact.

Don't miss this enlightening episode packed with practical tips and strategies to elevate your business's marketing game and navigate the ever-changing digital landscape with confidence. Tune in now to unlock the secrets to sustainable growth and resilience in today's competitive business world.

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Instagram-Is-Down-1-Tool-You-NEED--11-e2gmos4dacd38b5-4558-4a68-89e5-cb01630c6e61Wed, 06 Mar 2024 02:07:09 GMT<p>In the latest episode of The Goal Getter Podcast, Jordan dives deep into the importance of email marketing for small businesses, particularly in light of recent social media disruptions. With Instagram and Facebook experiencing downtime, they emphasize the critical need for alternative communication channels.</p> <p>Listeners will learn about the three key types of audiences—cold, warm, and hot—and how to effectively engage each. Jordan also discusses various traffic sources, emphasizing the significance of owning your traffic to ensure sustainability and control in an unpredictable digital environment.</p> <p>Throughout the episode, Jordan unpacks essential email marketing statistics, including delivery rate, open rate, and click-through rate. They break down these metrics to help listeners understand their significance and optimize their email marketing strategies for maximum impact.</p> <p>Don't miss this enlightening episode packed with practical tips and strategies to elevate your business's marketing game and navigate the ever-changing digital landscape with confidence. Tune in now to unlock the secrets to sustainable growth and resilience in today's competitive business world.</p> no00:21:25111Instagram Is Down 1 Tool You NEED!-#11full<![CDATA[PMU World 2024 Part 1-#21]]>Mastering Mature Skin + The Story You’ve Never Heard

We’ve officially hit a big milestone—21 episodes in, and that puts us in the top 1% of all podcasts. 🥹 WHAT?! We are beyond grateful.

To celebrate, we're bringing you something we’ve never shared publicly before...

In this special two-part series, we’re taking you back to the PMU World 2024 stage—the largest permanent makeup conference in North America—where we had the honor of speaking on a topic so near to our hearts: How to Master Mature Skin.

But before we dove into technique, we shared the real story—how we almost didn’t make it to the conference, what it looked like to build Bowerman Artistry from scratch, and how this whole crazy journey started with a crying baby in the backseat and a very skeptical husband. 🤣

This episode is a mix of tears, laughter, faith, and full-on real talk. You’ll hear:

  • How Jordan went from the sports industry to tattooing eyeliner and lips (yes, really)

  • The messy, beautiful moments that shaped our marriage and business

  • Why community matters more than ever in this industry

We’ve never released this recording—until now. So whether you missed PMU World last year or just need a little reminder that you’re not in this alone, hit play. You belong here.

Let’s dive into Part 1. 💛


Wanna connect?!?!

Client Website HERE

Training PMU Website HERE

Follow Us On Instagram HERE

Follow Us On Facebook HERE

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/PMU-World-2024-Part-1-21-e34pf84f9e3c625-4457-47c6-b8b7-67d86633afcbThu, 26 Jun 2025 20:56:09 GMT<p><em>Mastering Mature Skin + The Story You’ve Never Heard</em></p><p>We’ve officially hit a big milestone—<strong>21 episodes</strong> in, and that puts us in the top 1% of all podcasts. 🥹 WHAT?! We are beyond grateful.</p><p>To celebrate, we're bringing you something we’ve never shared publicly before...</p><p>In this special two-part series, we’re taking you back to the <strong>PMU World 2024 stage</strong>—the <em>largest</em> permanent makeup conference in North America—where we had the honor of speaking on a topic so near to our hearts: <strong>How to Master Mature Skin</strong>.</p><p>But before we dove into technique, we shared the <em>real story</em>—how we almost didn’t make it to the conference, what it looked like to build Bowerman Artistry from scratch, and how this whole crazy journey started with a crying baby in the backseat and a very skeptical husband. 🤣</p><p>This episode is a mix of <strong>tears, laughter, faith, and full-on real talk</strong>. You’ll hear:</p><ul><li><p>How Jordan went from the sports industry to tattooing eyeliner and lips (yes, really)</p></li><li><p>The messy, beautiful moments that shaped our marriage and business</p></li><li><p>Why community matters more than ever in this industry</p></li></ul><p>We’ve never released this recording—<strong>until now.</strong> So whether you missed PMU World last year or just need a little reminder that you’re not in this alone, hit play. You belong here.</p><p>Let’s dive into Part 1. 💛</p><p><br /></p><p>Wanna connect?!?!</p><p><a rel="noopener noreferrer nofollow">Client Website HERE</a></p><p><a href="https://www.PMUTrainingAcademy.com" rel="noopener noreferrer nofollow">Training PMU Website HERE</a></p><p><a href="https://www.instagram.com/bowermanartistry" rel="noopener noreferrer nofollow" target="_blank">Follow Us On Instagram HERE</a></p><p><a href="https://www.facebook.com/BowermanArtistry" rel="noopener noreferrer nofollow" target="_blank">Follow Us On Facebook HERE</a></p> no00:14:08121PMU World 2024 Part 1-#21full<![CDATA[Boundaries-#5]]>Do you set clear limits between your personal and work life? Do you find it challenging to switch off from work? In this episode, we discuss how to establish healthy boundaries for both your personal and professional life. We talk about our own challenges and strategies for maintaining better boundaries. Share your own boundary-setting experiences in the comments – we'd love to hear from you!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Boundaries-5-e2e0i3q96517222-10ca-4862-a2e6-eba629aacf53Thu, 04 Jan 2024 16:20:35 GMT<p>Do you set clear limits between your personal and work life? Do you find it challenging to switch off from work? In this episode, we discuss how to establish healthy boundaries for both your personal and professional life. We talk about our own challenges and strategies for maintaining better boundaries. Share your own boundary-setting experiences in the comments – we'd love to hear from you!</p> no00:14:3915Boundaries-#5full<![CDATA[Rethink Failure- #16]]>Hey everyone! It's been a whirlwind of a summer, and we're back with another insightful episode. Today, I'm recording from our new location in sunny Sarasota, Florida. If you've been keeping up, you'll know we've been super busy with opening this second location and rebranding from Michiana Microblading to Bowerman Artistry.

In this episode, I want to share a story from our recent training sessions that really struck a chord with me. One of our students asked a critical question: "How can I start in permanent makeup without making mistakes?" This question opens up a broader discussion about the fear of failure and how it can hold us back. Drawing inspiration from a recent podcast by marketing guru Russell Brunson, we'll explore how to shift our mindset to embrace failure as a step towards success.

I'll recount my own experiences from the early days of my career, the hesitations, and the breakthroughs. We'll talk about the importance of confidence, continual learning, and the inevitability of mistakes.

Also, don't miss out on hearing about our upcoming appearance at PMU World, the largest permanent makeup conference in North America, happening from August 5th to 9th in Miami. It's an amazing opportunity to learn and network. Use code BOWERMAN10 for a discount on your tickets!

Join us as we dive into these crucial insights, and hopefully, this episode inspires you to push through your fears and embrace the journey. Stay tuned and let's grow together!

PMU World Tickets - Use code BOWERMAN10 for 10% off.

Tune in now and let's get started!

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/Rethink-Failure--16-e2la6pccb667074-de74-4afd-9c6f-18b2614f43c5Mon, 08 Jul 2024 12:23:00 GMT<p>Hey everyone! It's been a whirlwind of a summer, and we're back with another insightful episode. Today, I'm recording from our new location in sunny Sarasota, Florida. If you've been keeping up, you'll know we've been super busy with opening this second location and rebranding from Michiana Microblading to Bowerman Artistry.</p> <p>In this episode, I want to share a story from our recent training sessions that really struck a chord with me. One of our students asked a critical question: "How can I start in permanent makeup without making mistakes?" This question opens up a broader discussion about the fear of failure and how it can hold us back. Drawing inspiration from a recent podcast by marketing guru Russell Brunson, we'll explore how to shift our mindset to embrace failure as a step towards success.</p> <p>I'll recount my own experiences from the early days of my career, the hesitations, and the breakthroughs. We'll talk about the importance of confidence, continual learning, and the inevitability of mistakes.</p> <p>Also, don't miss out on hearing about our upcoming appearance at PMU World, the largest permanent makeup conference in North America, happening from August 5th to 9th in Miami. It's an amazing opportunity to learn and network. Use code BOWERMAN10 for a discount on your tickets!</p> <p>Join us as we dive into these crucial insights, and hopefully, this episode inspires you to push through your fears and embrace the journey. Stay tuned and let's grow together!</p> <p><a href="https://pmuworldlive.com" rel="noopener noreferrer nofollow">PMU World Tickets</a> - Use code BOWERMAN10 for 10% off.</p> <p>Tune in now and let's get started!</p> no00:11:00116Rethink Failure- #16full<![CDATA[How We Got Here-#1]]>In our inaugural episode, we delve into the origins of Michiana Microblading, uncovering the challenges, triumphs, and enjoyable moments that shaped our journey to the present. We strive for authenticity, holding nothing back, and invite you to join us each week as we openly share what's on our hearts.

]]>https://podcasters.spotify.com/pod/show/bowermanartistry/episodes/How-We-Got-Here-1-e2c83e3db25f27f-be32-47ea-8ec0-b3a6a2acf5c5Tue, 21 Nov 2023 21:01:45 GMT<p>In our inaugural episode, we delve into the origins of Michiana Microblading, uncovering the challenges, triumphs, and enjoyable moments that shaped our journey to the present. We strive for authenticity, holding nothing back, and invite you to join us each week as we openly share what's on our hearts.</p> no00:35:4711How We Got Here-#1full