<![CDATA[Nicole and Sarah Show]]>Real growth marketing insights from the people actually doing the work, day in and day out.

Hosted by Nicole Ponce, Influencer Marketing Team Lead at Semrush (acquired by Adobe), and Sarah Adam, Head of Growth Partnerships and Influencer Marketing at Wix.

The Nicole and Sarah Show is built on a simple belief: the best way to learn is from other people and brands that share similar challenges and goals.

Each episode is a fireside chat between Nicole, Sarah, and a growth marketing doer, someone working in-house at tech and AI brands globally. These are the practitioners in the trenches, testing strategies, analyzing data, and solving real problems every single day.

What You'll Learn:

  • Real growth marketing hacks that are actually working right now
  • Tools and platforms that top marketers rely on
  • Honest stories about failures and what went wrong
  • Lessons learned from campaigns that didn't go as planned
  • Best practices from brands at different stages and scales
  • Day-to-day realities of working in growth marketing
  • Tactical advice you can implement immediately

Every episode tackles a different topic, from influencer marketing and partnerships to content strategy, paid acquisition, SEO, community building, product-led growth, and beyond. We dive deep into one area, exploring it from multiple angles with our guest expert.

The conversations are open, honest, and unfiltered. We discuss the good, the bad, and the ugly. No sanitized case studies or cherry-picked success stories. Just real talk about what's working, what's not, and why.

Subscribe and Stay Connected:

YouTube: https://www.youtube.com/@NicoleAndSarahShow

Newsletter: https://substack.com/@nicoleandsarahshow

Nicole on Linkedin: https://www.linkedin.com/in/nicolecponce/

Sarah on Linkedin: https://www.linkedin.com/in/1sarahadam/

]]>https://www.youtube.com/@NicoleAndSarahShowRiverside.fm (https://riverside.com)Thu, 30 Apr 2026 20:46:23 GMTThu, 12 Feb 2026 12:27:14 GMT60Nicole & Sarah<p>Real growth marketing insights from the people actually doing the work, day in and day out.</p><p></p><p><b>Hosted by Nicole Ponce</b>, Influencer Marketing Team Lead at Semrush (acquired by Adobe), and <b>Sarah Adam</b>, Head of Growth Partnerships and Influencer Marketing at Wix.</p><p></p><p>The Nicole and Sarah Show is built on a simple belief: the best way to learn is from other people and brands that share similar challenges and goals.</p><p></p><p>Each episode is a fireside chat between Nicole, Sarah, and a growth marketing doer, someone working in-house at tech and AI brands globally. These are the practitioners in the trenches, testing strategies, analyzing data, and solving real problems every single day.</p><p></p><p><b>What You'll Learn:</b></p><ul><li>Real growth marketing hacks that are actually working right now</li><li>Tools and platforms that top marketers rely on</li><li>Honest stories about failures and what went wrong</li><li>Lessons learned from campaigns that didn't go as planned</li><li>Best practices from brands at different stages and scales</li><li>Day-to-day realities of working in growth marketing</li><li>Tactical advice you can implement immediately</li></ul><p></p><p>Every episode tackles a different topic, from influencer marketing and partnerships to content strategy, paid acquisition, SEO, community building, product-led growth, and beyond. We dive deep into one area, exploring it from multiple angles with our guest expert.</p><p></p><p>The conversations are open, honest, and unfiltered. We discuss the good, the bad, and the ugly. No sanitized case studies or cherry-picked success stories. Just real talk about what's working, what's not, and why.</p><p></p><p><b>Subscribe and Stay Connected:</b></p><p><b>YouTube:</b> <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@NicoleAndSarahShow" target="_blank">https://www.youtube.com/@NicoleAndSarahShow</a></p><p><b>Newsletter:</b> <a rel="noopener noreferrer nofollow" href="https://substack.com/@nicoleandsarahshow" target="_blank">https://substack.com/@nicoleandsarahshow</a></p><p><b>Nicole on Linkedin: </b><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/nicolecponce/" target="_blank">https://www.linkedin.com/in/nicolecponce/</a></p><p><b>Sarah on Linkedin:</b> <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/1sarahadam/" target="_blank">https://www.linkedin.com/in/1sarahadam/</a></p>episodicNicole & Sarahnicoleandsarahmarketing@gmail.comno<![CDATA[Influencer Marketing in the AI Gold Rush | Ft. Mike McConnon, Perplexity]]>The conversation covers influencer marketing strategy, navigating influencer rates, platform-specific influencer marketing, and building foundational influencer strategy. The introduction and background set the stage for the discussion, followed by insights into influencer marketing at ProTechCity. The conversation then delves into building foundational influencer strategy, navigating influencer rates, and platform-specific influencer marketing. The conversation delves into the world of influencer marketing, focusing on CPM metrics, boosting, organic reach, and the impact of paid partnerships on organic content. It also explores the challenges of sourcing and briefing influencers, as well as the crafting of a value proposition for AI products. The conversation delves into the empowerment that AI brings and the barriers of self-identity that individuals face. It explores the process of starting small, building bespoke tools, and implementing marketing strategies. The discussion concludes with a reflection on the power of AI and personal perspective.

Takeaways

  • Influencer marketing strategy
  • Navigating influencer rates
  • Platform-specific influencer marketing
  • Building foundational influencer strategy CPM Metrics
  • Influencer Briefing
  • Value Proposition Empowerment through AI
  • Overcoming self-identity barriers

Chapters

  • 00:00 Platform-Specific Influencer Marketing
  • 25:40 Understanding CPM Metrics and Creator Partnerships
  • 35:00 Challenges of Sourcing and Briefing Influencers
  • 40:26 Crafting a Value Proposition for AI Products
  • 46:00 Overcoming Self-Identity Barriers
  • 55:03 Building Bespoke Tools for Efficiency
  • 01:00:46 The Power of AI and Personal Perspective
]]>f064c9c9-0658-448a-9b26-14fd5d10c169Wed, 18 Mar 2026 09:35:55 GMT<p>The conversation covers influencer marketing strategy, navigating influencer rates, platform-specific influencer marketing, and building foundational influencer strategy. The introduction and background set the stage for the discussion, followed by insights into influencer marketing at ProTechCity. The conversation then delves into building foundational influencer strategy, navigating influencer rates, and platform-specific influencer marketing. The conversation delves into the world of influencer marketing, focusing on CPM metrics, boosting, organic reach, and the impact of paid partnerships on organic content. It also explores the challenges of sourcing and briefing influencers, as well as the crafting of a value proposition for AI products. The conversation delves into the empowerment that AI brings and the barriers of self-identity that individuals face. It explores the process of starting small, building bespoke tools, and implementing marketing strategies. The discussion concludes with a reflection on the power of AI and personal perspective.</p><p></p><p>Takeaways</p><ul><li>Influencer marketing strategy</li><li>Navigating influencer rates</li><li>Platform-specific influencer marketing</li><li>Building foundational influencer strategy CPM Metrics</li><li>Influencer Briefing</li><li>Value Proposition Empowerment through AI</li><li>Overcoming self-identity barriers</li></ul><p></p><p>Chapters</p><ul><li>00:00 Platform-Specific Influencer Marketing</li><li>25:40 Understanding CPM Metrics and Creator Partnerships</li><li>35:00 Challenges of Sourcing and Briefing Influencers</li><li>40:26 Crafting a Value Proposition for AI Products</li><li>46:00 Overcoming Self-Identity Barriers</li><li>55:03 Building Bespoke Tools for Efficiency</li><li>01:00:46 The Power of AI and Personal Perspective</li></ul>no01:03:12Influencer Marketing in the AI Gold Rush | Ft. Mike McConnon, Perplexityfull<![CDATA[The brand-creator relationship unfiltered | Ft. Oksana Kravchenko, Manychat]]>Most brands still overlook the hidden nuances of influencer marketing that could make or break their ROI. Join Sarah Adam, Head of Growth Partnerships and Influencer Marketing at Wix, and Nicole Ponce, Influencer Marketing Team Lead at Semrush, as they dive into a conversation with Oksana Kravchenko, Head of Creator Partnerships at ManyChat. Together they expose the untapped secrets behind long-term influencer trust, platform-specific strategies, and operational simplicity that skyrocketed their global influence campaigns.

In this eye-opening conversation, discover how leading brands are shifting from one-off sponsorships to integrating creators into their ecosystem—building authentic trust and exponential growth. You’ll learn the importance of trusting influencers’ storytelling, simplifying operational workflows, and tailoring KPIs for different platforms like YouTube, Instagram, and LinkedIn.

We break down the critical pitfalls brands face—over-scripting content, misjudging influencer relevance, and overcomplicating collaboration processes—and show you how to avoid these costly mistakes. If you’re feeling overwhelmed starting your influencer journey, this episode gives you the proven frameworks and insider tips to accelerate success.

Whether you're a marketing executive, a startup founder, or a creator manager, these insights will revolutionize how you view influencer relationships and campaign scalability. Essential listening if you want to turn influencer marketing from a gamble into a predictable top-growth channel.

Tap into the future of influencer collaborations—more authentic, strategic, and operationally slick. Hit play now and start building influencer partnerships that last.

]]>0332b816-ac37-4813-b641-504b377de4b7Sat, 07 Mar 2026 09:04:34 GMT<p>Most brands still overlook the hidden nuances of influencer marketing that could make or break their ROI. Join Sarah Adam, Head of Growth Partnerships and Influencer Marketing at Wix, and Nicole Ponce, Influencer Marketing Team Lead at Semrush, as they dive into a conversation with Oksana Kravchenko, Head of Creator Partnerships at ManyChat. Together they expose the untapped secrets behind long-term influencer trust, platform-specific strategies, and operational simplicity that skyrocketed their global influence campaigns.<br /><br />In this eye-opening conversation, discover how leading brands are shifting from one-off sponsorships to integrating creators into their ecosystem—building authentic trust and exponential growth. You’ll learn the importance of trusting influencers’ storytelling, simplifying operational workflows, and tailoring KPIs for different platforms like YouTube, Instagram, and LinkedIn.<br /><br />We break down the critical pitfalls brands face—over-scripting content, misjudging influencer relevance, and overcomplicating collaboration processes—and show you how to avoid these costly mistakes. If you’re feeling overwhelmed starting your influencer journey, this episode gives you the proven frameworks and insider tips to accelerate success.<br /><br />Whether you're a marketing executive, a startup founder, or a creator manager, these insights will revolutionize how you view influencer relationships and campaign scalability. Essential listening if you want to turn influencer marketing from a gamble into a predictable top-growth channel.<br /><br />Tap into the future of influencer collaborations—more authentic, strategic, and operationally slick. Hit play now and start building influencer partnerships that last.</p>no01:04:12The brand-creator relationship unfiltered | Ft. Oksana Kravchenko, Manychatfull