Genevieve explains how Sheppard Pratt launched a social media ambassador program that empowers employees to become advocates for the organization online while maintaining authenticity and brand consistency. She also discusses how the team uses real staff, real patient stories, and human-centered content to reduce stigma around mental health and create deeper connections with the community.

The conversation also explores the evolving role of AI in healthcare marketing, balancing innovation with HIPAA compliance, and why healthcare brands must move beyond polished corporate messaging to truly connect with people on a human level.

The conversation explores the balance between patient acquisition and patient trust, how healthcare marketers can work within evolving privacy and regulatory constraints, and why personalization matters more than ever when helping patients choose providers. Andrew also shares his perspective on AI as a “thought partner” for marketers and offers advice for younger professionals entering the industry.

Domonic discusses how his own upbringing shaped his passion for community health, why access to care is far more complicated than simply having insurance, and how poverty, housing insecurity, transportation, and mental health challenges all intersect with chronic disease management. The conversation also explores the growing importance of healthcare marketing and outreach in the FQHC world, why trust is built through consistency and community presence, and how organizations can balance mission-driven care with financial sustainability.

One of the most powerful moments of the conversation comes when Domonic describes America’s healthcare challenge this way: “We’re looking to build a world-class front door because our front door is broken right now.”

In this episode, Orla shares how Atlantic Health is using data, AI, and cross-department collaboration to build more patient-centered journeys. She explains how her team launched AI-powered outbound agents to help patients prepare for colonoscopies, reduce cancellations and no-shows, and ease operational burden. She also breaks down the “four-legged stool” of marketing, IT/data, operations, and clinical teams, and why healthcare marketers need all four working together to make measurable progress.

This conversation is a practical look at how healthcare marketing can move beyond campaigns and become a true driver of patient experience, operational efficiency, and completed care.

The conversation explores what makes FQHC leadership fundamentally different, why “build it and they will come” often fails in rural healthcare, and how operational groundwork, community buy-in, and staffing determine whether innovation succeeds.

In this episode, Mikey Weil from Boston Children's Hospital pulls back the curtain on healthcare recruiting and sourcing. He breaks down the difference between sourcing and recruiting, shares practical advice for job seekers trying to stand out in today’s competitive market, and explains how talent communities are one of the most powerful tools for both candidates and employers.

The conversation also explores how AI is starting to reshape hiring, what skills actually matter right now, and why passion still plays a bigger role than most people think. Whether you’re trying to land your next role, build a stronger team, or just understand how hiring really works behind the scenes, this episode is packed with practical insight.

She dives into the role of digital strategy, CRM integration, and trust-building across teams, while highlighting how changing patient behavior is reshaping the entire playbook.

Matt explores how scaling better care models requires rethinking panel sizes, workflows, and the ways that technology supports care teams.

From the rise of zero-click search and AI-driven discovery to the reality that patients are often choosing between care and no care at all, Frank breaks down the forces reshaping patient acquisition. He also shares a practical case study on how his team transformed their online reputation, and why some of the most impactful work in healthcare marketing isn’t flashy.

This is a conversation about adapting in real time, staying focused on what matters, and building strategies that reflect how patients actually behave today.

In this episode, Shadi Rabi, Director of Operations at Bethel Family Clinic, pulls back the curtain on delivering healthcare in one of the most remote regions in the U.S.: the Yukon-Kuskokwim Delta in Alaska.

From mobile clinics that double as camping trips to telehealth as a lifeline, Shadi shares how his team is solving for access in ways most health systems never have to consider.

This conversation is a powerful reminder that strategy, technology, and marketing matter even more when they meet the reality on the ground.

In this episode, Scott explores how to build credibility inside complex health systems, why the “messy” work is where real value is created, and how to connect strategy to operations and clinical goals.

As an author, consultant, and marketing veteran, Amy has learned lessons through failure, leadership, and navigating the chaos of the pandemic.

He emphasizes the need for continuous improvement in healthcare delivery, the challenges of workforce shortages, and the role of marketing in attracting talent.

The conversation also touches on the significance of authenticity in messaging and personal growth within the healthcare sector.

In this episode, Jeremy Rogers, Vice President, Digital Marketing and Experience at IU Health, unpacks the evolving role of marketing in a rapidly transforming healthcare landscape. From customer experience and digital transformation to AI and career development, Jeremy shares practical insights on how marketing teams can create measurable impact while navigating complexity.

He explores why marketing must play a central role in shaping the healthcare journey, how quality of care is increasingly commoditized (making brand and experience more important than ever), and why AI tools should solve real business problems. Jeremy also reflects on lessons learned throughout his career, emphasizing the importance of adaptability, mentorship, and continuous learning in a field that never stands still.

If you’re a healthcare marketer looking to elevate your strategic influence, embrace innovation without losing focus, and build a career that lasts decades, this conversation is for you.

In this episode, Jared Johnson sits down with Alan Shoebridge, Associate Vice President/Chief Communication Officer - National Communication at Providence, to unpack what it really takes to build credibility, develop leadership skills, and earn a seat at the table in healthcare communications. From getting comfortable with public speaking to pushing past professional hesitancy, Alan shares practical advice for marketers who want to move from tactical execution to strategic influence.

They explore why curiosity about the broader healthcare landscape makes you more effective, how to build stakeholder relationships early, and why no one will care about your career as much as you do. Alan also discusses the importance of mentoring, developing a strategic mindset, and intentionally building your personal brand.

Push past the hesitancy. Build your brand. Own your career.